Podcasts about social media power tips

#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. (Original Air Date - 2/28/24) What we with discuss Peg: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Links and resources from this episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That Thank you, Peg! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like your social media could use a reset? Or maybe you're stuck in the cycle of creating the same kind of content week after week?  In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in to listen! In this episode of the podcast, we talk about: Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnout …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. Website: https://pegfitzpatrick.com/ The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/ Instagram: https://www.instagram.com/pegfitzpatrick/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Resources from This Episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Peg Fitzpatrick! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Resources from This Episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Peg Fitzpatrick! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You'd think that event profs and hospitality services aimed at business events would be lighting up their social media with their offerings and experiences. But while many have social media accounts, most of the feeds offer irregular and lacklustre content. Sabrina Meyers' mission is to inspire confidence in the industry with strategies to optimise their social platforms and win more clients. Sabrina Meyers is a visibility coach and strategist to the Event Industry on all things social media. She is the Founder of Hot Hospitality Exchange and The Get Visible Collective, an online community for event and hospitality professionals learning how to level up their social media to maximise online engagement, reach and growth. Sabrina is also an experienced speaker and event moderator for in-person, hybrid and virtual events.Quotes from Episode:"Do not post and ghost. You need to start engaging with people. You need to start going to other people within your space, within your industry, and say hi... It's still the same rules. If you're not going to engage with other people, they're not going to follow you.""(When it comes to social media with our industry), I want to say we're at fetal stage. That's bad. And I'm honest about it because I've been banging on about this for years. I don't think we  come anywhere near comparable to business travel or leisure travel.""It doesn't take that much to be visible, considering where our industry is at, in terms of adoption to social media. It's very low hanging fruit." -Sabrina MeyersDon't miss:-How Sabrina's career evolved from working with the top hotels in London to becoming the industry's social media queen-How the absence of social content in event planning is a huge opportunity for smaller players right now-How venues can do so much more to expand their story  on social media-Social media as the best and easiest way to build your thought leadership presence-Can you get away with posting the same content on multiple platforms?-How to start building your presence on social media, if you haven't already-Going viral isn't your goal-How to be efficient with your time on social media-Every day is Event Day on social media Sabrina's Recommendations:Social PlatformsPlanolyLaterBufferHootsuiteSprout SocialFaceBook Business ManagerBooksInfluencer: Building Your Personal Brand in the Age of Social Media by Brittany HennessyThe Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg FitzpatrickConnect with Sabrina:LinkedIn: @sabrinameyers Facebook: @hothospitalityexchange   YouTube: www.youtube.com/hothospitalityexchangeTwitter/Instagram/TikTok: @hothospitalitye     Get Visible Collective: www.sabrinameyers.com Connect with Adelaine / Sign up for her newsletter:Email: uponarrivalpodcast@gmail.com

Hint: It’s all about T.I.M.E. No, not that thing we don’t have enough of - it’s Peg’s formula for unlocking Instagram Engagement.  This week’s guest has appeared on National Public Radio, Bloomberg Business, the Huffington Post, and is co-author of the book, The Art of Social Media: Power Tips for Power Users. Peg has an almost uncanny ability to keep a conversation moving on Instagram, and we want to know - HOW DOES SHE DO IT?!

Episode 171: Author, Evangelist, and Silicon Valley Venture Capitalist, Guy Kawasaki talks about growing up in Hawaii, money, cars, and working for Steve Jobs. Guest Biography Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. In this episode, you'll learn: Why you should leave your hometown and explore other places. We talk about chasing a passion and if money follows… or is it the other way around? Listen to the end to hear the Q&A to find out what it means to do something cringeworthy. Show notes: http://www.inspiredmoney.fm/171 Find more from our guest: Facebook Instagram LinkedIn Pinterest YouTube Mentioned in the episode: Iolani Schools Dr. Phil Zimbardo Senator Duke Kawasaki Duke Kawasaki's Remarkable People Podcast Kristi Yamaguchi Roy Yamaguchi Arianna Huffington Margaret Atwood Martha Stewart Andrew Yang Jane Goodall Tim Kendall Books Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Wise Guy: Lessons from a Life by Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki The Art of Social Media: Power Tips for Power Users by Guy Kawasaki Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

This week’s guest has over 1.5 million followers on social, is co-author of The Art of Social Media: Power Tips for Power Users, and is top of every event organizer’s speaker list. She’s also a fan of pink and Pinterest. It’s our friend Peg Fitzpatrick! She talks with Jeff Sieh about how to make a success of a “boring” business on Pinterest.

Feel like Instagram is constantly making updates you can’t keep up with? Looking for the top features you can use in your business? We’re bringing in Peg Fitzpatrick, Instagram expert and co-author of “The Art of Social Media: Power Tips for Power Users,” to give you the straight scoop! Learn tips, strategies, and the exact “how-to” so you can grow your business on Instagram.

Real Estate Investment Coach, Edna Keep joins us on today's episode of The Art of Passive Income to talk about multi-family investing and the power of leveraging other people's money! Edna is the co-founder of 3D Real Estate, Profit in the Prairie Real Estate Investor Group and Multiple Ways to Wealth—a training, education and membership organization for real estate investors. Edna has built her own real estate portfolio to over 437 doors valued at over 47 million (update: 520 doors with a value of over 60 million dollars). She personally owns 14 doors with her husband Warren, and the rest are with joint venture partners. Before real estate, Edna was a financial advisor and sold mutual funds… she not only sold them, she believed in it… she drank the Kool-aid! So why the change to real estate? Once I learned how real estate worked, I couldn't sell mutual funds anymore. It just didn't make any sense to me. So, within two years' from buying our very first property, I sold my financial planning practice and went into real estate full-time. Join us as Edna shares why she left the world of financial planning to pursue real estate, primarily multi-family. She delves deep into her model in which she brings in investors as full joint venture partners then focuses on getting them paid off as quick as possible. Most of these partners are passive investors looking for a great return without being actively involved in generating it. Edna shares the details on: Why she thinks 12-36 doors is the sweet spot The numbers Why she chooses joint venture over the fund route The worst advice she's seen given in her area of expertise She also shares the details on a deal she's working on now that will land her a $200,000 profit in 6 months all financed with someone else's money! Listen in now to find out the secrets of how this single mom at age 16 went from subsidized housing to a multi-million dollar real estate investor/coach. Edna Keeps it real, in Real Estate! TIP OF THE WEEK Mark: Learn more about multi-family and how to start building your passive income in this incredible niche using other people's money at EdnaKeep.com. Scott: Read the book, The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. Guy is a big sharer of information. He's a wealth of knowledge and just to be able to take his strategy and look at it and put it into practice is really, really cool. Edna: One tip, when it comes to earning passive income, hire a coach—somebody who has done what you want to do. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

The former chief evangelist for Apple, Guy is one of tech’s most outspoken and widely followed visionaries. He just published a new book, co-authored with social media guru Peg Fitzpatrick, titled: The Art of Social Media: Power Tips for Power Users. So how do their ideas apply to B2B tech marketing and to startups? (Originally released 2/6/15)

Guy Kawasaki, social media guru shares wisdom from his newest book The Art of Social Media: Power Tips for Power Users

If you pick up a rock and throw it, you'll probably hit a social media marketer who is talking all about the changes that happened recently on Instagram.   If you're not a marketing nerd, here's the skinny… you now can share multiple photos and videos in one post on Instagram.   With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.   Good idea?  Will this kill all that is good about Instagram?  Come watch Peg Fitzpatrick and myself discuss it on today's show!   Peg Fitzpatrick is the new Director of Content Strategy & Social Media at Tailwind. She is also the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.   If you've needed help with managing your Instagram or just want to keep up with all the recent changes, then today's show is for you!

How do you take downtime with your family when managing multiple social media accounts during the holidays?  Are there any helpful tools that can aid in scheduling social media posts?  Should you shoot live video when you go a wassailing?     Those questions and more will be answered on today's show!   Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.

Peg Fitzpatrick and Rebekah Radice totally nailed their presentations last month at Social Media Marketing World, so we explore their secrets on today's show!   Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.     Rebekah Radice is an Award Winning Writer, Social Media Strategist and Global Brand Ambassador for Post Planner.  She is the author of How to Use Social Media to Virtually Crush the Competition and recently named a Top 10 Social Media Blog by Social Media Examiner for the 2nd year in a row, as well as one of the Top Ten Most Shared Content Marketers.   These two are some of the top social media pros out there and really know How To Rock A Presentation!   Discussing includes tips and tactics for creating a presentation that captures and engages your audience, and some of the best practices for public speaking.

Peg Fitzpatrick is a speaker, author, blogger, and social media marketing expert. She is the co-author of the groundbreaking book, The Art of Social Media: Power Tips for Power Users. With over 100 tips and best practices - this essential guide presents a detailed strategy to create a compelling presence on the most popular social-media platforms. Social media is not only Peg's passion, it's her job. Day-to-day, she works in the trenches of social media, marketing, and blogging. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better! During our conversation on this episode of Gen X Amplified, Peg and I chat about a number of fascinating topics - including her professional journey, how she built her brand as a "social media expert", how she starting working with marketing guru Guy Kawasaki, and many valuable insights on the state of social media. This is definitely an episode that you do not want to miss. Especially if you want to up your game within the social media space! Key Takeaways: How Peg started her career as a social media expert because of her early insights on how Facebook could help businesses with growth Why contrary to popular belief, millennials may not always be the best option to oversee digital marketing activities for companies How starting a book club on Twitter chats led to her business relationship with marketing leader Guy Kawasaki The reason why Peg decided to write a book that focused social media Why she chooses to master multiple social platforms instead of focusing on just one And so plenty more! Awesome Resources from this Episode: Peg Fitzpatrick's Personal Website The Art of Social Media  Peg on Twitter Peg on Pinterest Peg on Linkedin Peg's Personal Theme Song! "The Circle of Life" (from The Lion King)  Peg's Recommended Tools/Resource Social Champ Thank you for listening!

Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.  Show notes: https://www.socialmediaexaminer.com/164

In this episode I chat with author and social media marketing pro Peg Fitzpatrick. She works closely with social rockstar Guy Kawasaki (ex-Apple, now with Canva) and Pinterest recently named her as one of their top experts. She has built a social media platform (or shall I say empire?) of over 1,000,000 followers across Google+, Twitter, Facebook, LinkedIn, Instagram and Pinterest. Peg is an avid writer who shares her knowledge of social media daily through her blog, tweets and posts across various networks. I encourage you to check out her book The Art of Social Media: Power Tips for Power Users that she co-authored with Guy Kawasaki. It’s a must read for both beginners and seasoned professionals. They provide a “ground up” strategy with over 100 practical tips, tricks and insights. In this episode, here's what Peg covers: Read great blogs and listen to podcasts. Getting the basics under your belt so you can join in the conversation. Be a participant in Twitter chats. Don’t just watch Twitter, jump in. Start a conversation. Hashtags tie conversations together into one event. Her favorite Twitter chats: #BufferChat, #SproutChat and #ViralChat Juice is an app that analyzes your Twitter account and finds content for you to share. Your Call-To-Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Links mentions in this episode: @PegFitzpatrick on Twitter Peg’s book The Art of Social Media: Power Tips for Power Users Twitter chats: #BufferChat, #SproutChat and #ViralChat Twitter tools/apps: Tweetdeck, Buffer, Sprout Social, Hootsuite, Juice How to reach Peg: You can reach Peg on Twitter @PegFitzpatrick and PegFitzpatrick.com Your Call To Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Tweet me@MadalynSklar and let me know what you think of these apps. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. The show notes for this episde can be found at www.MadalynSklar.com/twittersmarter6 Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.

Guy Kawasaki shares the biggest mistake of startup entrepreneurs (and easiest to fix!). He gives tips on visual content and social media marketing. Books: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything   The Art of Social Media: Power Tips for Power Users   APE: Author, Publisher, Entrepreneur-How to Publish a Book   For Full Transcripts of this show and More Resources http://relaunchshow.com/302

Joining us this episode is none other than Peg Fitzpatrick who co-authored the best selling book, “The Art of Social Media:  Power Tips for Power Users” with Guy Kawasaki. Peg shares her pro tips and tricks to the art of using social media for jewelers.

PODCASTING SCHOOL FOR WOMEN IS COMING SOON! Get on the list to be notified! Show 045 Quick-Guide The Jessica yoga story! Yep, Jess went to yoga. And then we hear the story of Jess listening to Elsie’s Yoga Class. Feedback from Heather about Latinos and Hispanics. Feedback from Kat from The Blaze all about moving your social media following to your podcast audience. Giving The Blaze some She Podcast feedback about social media, your podcast and more! Clarifying calls to action for your peeps - people don’t know what to do! All it takes is one tweet! One update! Some more Instagram & podcasting tips. It’s not your podcast making money, it’s YOU making more money because of your podcast - that’s different. Overall podcasting stats and where YOU fall into the mix. What are the median download numbers for podcasts in general and where YOU fit in! How to make it worth a sponsors time to work with you - make sure you really know what your podcast numbers are. If these numbers make you wanna quit because of the reality of podcast numbers and what you thought they would be - might as well quit. The only way you find out what works for you in your podcast is to try things - over and over - for months. YES THERE ARE A LOT OF WOMEN IN PODCASTING! - Lisa Rowan has something great for us to do. FEEDBACK REQUEST! Is finding out the reality of podcast numbers defeating to you? Share one of your favorite female led podcasts and send us some audio feedback about it! Links mentioned by Elsie and Jess! The She Podcasts SpeakPipe Page. Time for YOUR voice to be featured. Elsie’s Yoga Class Heather Ordover from Craftlit The Blaze: A Beverly Hills 90210 podcast Libsyn tutorial to cross post to Tumblr Rob Walch’s sons’ podcast The She Podcasts Twitter List The Bit.ly service The Prettylink plug-in for Wordpress Pop Fashion Check out this image for you to share about women in podcasting! Note: The “Explicit” jingle at the beginning of this episode is by the lovely and talented Jen Edds from Three One Seven Sound Design - in case you’re looking for someone to design your brand sound and other podcasting type stuff. HELP US SPREAD THE WORD! It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love! If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to She Podcasts! Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION for Women Podcasters You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Brain Burps About Books Podcast #222 The Art of Social Media: Tips for Power Users An Interview with Author, Speaker & Social Media Pro Peg Fitzpatrick, co-author with Guy Kawasaki Announcements Coming soon! Free training on how to market your books. Get on the notification list right HERE right now! Listener Kim Trumbo asks a great question. Do you have a question about book marketing you'd like me answer on the podcast? Go to www.speakpipe.com/katiedavis and ask away! This Week's Guest is Peg Fitzgerald! This week’s guest is Peg Fitzpatrick. Peg is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best. She co-authored The Art of Social Media with Guy Kawasaki. Peg and I talk about Easy ways to use Canva. Rules about selling on your personal Facebook profile. What you can do on your Facebook page. The 20% rule of Facebook ads. $5 a day ads. Why should never buy Likes. Should you sponsor your own content as an author? Authors who are doing it right: Elizabeth Gilbert and Hugh Howey. Why you need an author platform. Who should your identity be online if you’re writing for different genres? Hashtag strategy – Using Google plus for related hashtags How to grow your list through social media. How to check how you look to others…be anonymous. Best way to put a post on G+

Anyone can make an engaging social presence for a fashion, pet or kid's brand, but what if your business doesn't lend itself to cute and fun content? Will anyone want to hear from you? Peg has made a success of social media for businesses that are a perfect fit for social AND those that seem like a stretch. We asked her here to teach us how – because we know lots of business owners feel like social media success isn't possible for someone in their “boring” business. PS – There is a little “swooshing” sound throughout, and for that we apologize, but trust me, you're going to love this episode anyway. It's Not All Kittens and Cupcakes! Sometimes Marketing is a Challenge No one ever said marketing is easy. If it's not working, don't spend your time complaining – get creative and make it work! And yeah, Peg can say this because she's done social media for a dry cleaning chemical company for years. Yikes. She shares her tips including posting consistently and sharing great content, not worrying too much about engagement because she knows it's working. How to Know What to Share Every once in a while she'll ask fans what they want to see. Recently she discovered that they want more of the inspirational quotes. Huh! Everything she posts, she asks, is this relevant to the audience? Will it help make their business better? And sometimes you do have to think way outside the box. After a while you will know what works and what your audience enjoys. And remember, social media is not about sales, it is about being helpful. Can you think of a series of “Did you know?” tips that you could share? People love to share those! Think about the life of your customer – think about what will help them in multiple areas of their lives. We asked Peg, “Is there any business that is too boring for social media?” Well, social media is where people meet customers now. If you don't have a physical presence, you NEED to be online especially. Everyone has gone mobile, too, so you need to be discoverable. It's not even a choice. Right click here to download the mp3 file to your desktop Why Do Business Owners Resist Social Media? People are still afraid of negative feedback. Well, people are already complaining. Wouldn't you like to be a part of the conversation? If you're not on top of it, your competitor will be! How Do you “Peg” a Post for Content Amplification? Share it in a way that looks good on all platforms. Create images that look great on each platform you use. Make sure your blog posts are shareable. Don't miss the opportunity to allow people to share your content easily. Peg recommends starting your sharing from Pinterest. Then you can share a “pin it for later” link on other platforms as well. Did you know that when you click on a “pin it for later” link from your phone, it opens right up in the Pinterest app! If you want a great step-by-step, check out her book, The Art of Social Media. Resources and People to Follow: Social Warfare! It is a great plugin to allow you to add your Pinterest image in a great big size that will look great on Pinterest, but it doesn't go in your blog post and slow it down. Stacy of Kid's World  Let's Lasso the moon Holly Homer Pinterest for business – video about the art of a good pin the art of a good board The Art of Social Media – you'll love it! About Peg Fitzpatrick Co-author of The Art of Social Media: Power Tips for Power Users • rockin' a positive attitude • passionate about social media Peg Fitzpatrick is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you're everywhere!” She's passionate about life, social media, and inspiring others to be their best. Follow Peg on TwitterConnect on FacebookCircle on Google+Connect on LinkedInFollow on Pinterest  

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

Keep track of your contacts using Contactually, I'm a partner. Please support this podcast by visiting http://contactually.nbnradio.com to sign up for your free trial (you'll love it). Guy Kawasaki is the chief evangelist ofCanva, an online graphic design tool. He was an advisor to the Motorola business unit of Google and the chief evangelist of Apple. Guy is also the author of APE: Author, Publisher, Entrepreneur , What the Plus! Google+ for the Rest of Us,Enchantment: The Art of Changing Hearts, Minds, and Actions, The Art of the Start and eight other books. His latest book is, The Art of Social Media: Power Tips for Power Users, which he co-wrote with Peg Fizpatrick. Talking about social media, event management and publishing NBN49 Show Notes brought to you by Bluehost. Listen to episode 49 in iTunes or Stitcher. PRICE INCREASE: Join other listeners of NBN Radio to network and learn from one another in the NBN Club. Your membership supports this show. The monthly membership price increases for new members on March 1st. FEATURED LISTENER: Nicholas Young. Say hello on Twitter @nicholaswyoung. AUDIO COMMENT: Networking tip from Tim Dean. Record your own networking tip or audio comment at speakpipe.nbnradio.com. Guy Kawasaki begins by talking about his work with Canva. Peg Fitzpatrick and Guy are like characters from “24”. The Art of Social Media: Power Tips for Power Users Self-proclaimed social media experts. Check LinkedIn Recommendations and Twitter Lists of social media consultants before engaging (or ask me). Guy speaks 50 – 75 times a year. We discuss the need for an assigned person to run social media at conferences and events. A big mistake is not posting enough to social media. If you're not pissing off a few people on social media, you're just not using it right. My CRM tool is “work your ass off.” Guy uses social media as a marketing tool. He's not using it to make friends.   You have to decide what you want to be known for. @guykawasaki #nbnradio CLICK TO TWEET   Guy would start networking again by using LinkedIn and Slideshare. People (more or less) have to be who they say they are on LinkedIn. It's a much more serious network. Google+ is a fantastic place. Calvin Lee @mahemstudiosused Twitter to network his way to Guy Kawasaki (the story is in my book) It's not how you get in (to a job) it's what you do once you're in. In technology it doesn't matter where (your position) you get in. People (in Silicon Valley) do not care about your background. Enchanting people requires that you are likable, trustworthy and competent. How you communicate that has radically changed because of social media. The importance of a smile. We talk about writing and traditional versus self publishing. The hard part about writing a book is not the writing, but the marketing. Check out The Art of the Start 2.0 coming out in March. App Recommendation: Boxer (the best email client iOS)Book Recommendation: The Martian  by Andy Weir. Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com. Click HERE to subscribe in iTunes Click HERE to subscribe in Stitcher   You can subscribe to the show by RSS, email or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!  

Guy Kawasaki, former Chief Evangelist at Apple and now Chief Evangelist at Canva joins us to talk about his latest book, The Art of Social Media: Power Tips for Power Users, and a few of his unconventional social media strategies that have helped him drive traffic and build an audience of millions of followers.

Peg Fitzpatrick is a social media strategist. Get her power tips on social media for branding and expanding your digital reach. See The Show Notes.

Chalene speaks with Guy Kawasaki, formerly of Apple and now with Canva, about some power tips for social media users. Guy shares some best practices for getting the most out of your visuals and Chalene shares some information on images on Twitter and Facebook posts that you don't want to miss. Stop dieting & start living:  www.131Method.com   Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Spotify Itunes  Stitcher    Subscribe to Build Your Tribe!!! Spotify  Itunes Stitcher      Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #TheChaleneShow so I know you’re a homie! XOXO Chalene

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble.   All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!  

Peg Fitzpatrick is currently the Head Of Social Strategy at Canva.  She's also currently co-writing The Art and Science of Social Media: Power Tips for Power Users with Guy Kawasaki.  Her tips and techniques that she has shared on Google+ and Pinterest have helped countless people use those social platforms together effectively.

Adventures in Visibility | The Art of Managing Your Social Content (for Optimal Visibility!) This week's Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by +Guy Kawasaki and +Peg Fitzpatrick.    The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we're honing in on how to manage your social content so you get optimal visibility. Some of the topics we'll talked about are: ✔ How to feed the Content Monster ✔ How to pass the reshare test ✔ Curated vs. original content ✔ And much more including a demo on how fast & easy it is to use Canva Guy Kawasaki is the chief evangelist of +Canva  an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. _The Art of Social Media: Power Tips for Power Users_ is her first book. Info about Book and a social media quiz at http://Artof.social Get the book at http://amzn.to/1t6CMGF Watch previous Adventures in Visibility here http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users.  Show notes: https://www.socialmediaexaminer.com/122

Guy Kawasaki & Peg Fitzpatrick In this episode, Starve the Doubts host Jared Easley is joined by co-host Kimanzi Constable from kimanziconstable.com, as they welcome back Guy Kawasaki and Peg Fitzpatrick, two awesome people who have been on the show before. Today, Guy and Peg talk about their exciting new book which they have co-written, called The Art of Social Media: Power Tips for Power Users. The book offers 100 practical tips, tricks, and insights where Guy and peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. An impeccable combination of Peg’s sweet, genuine personality and Guy’s no-nonsense, passionate, impactful opinion of things is just what we need to make this a super fun, insightful, great show! In this episode, you will learn more about: The term "social media guru" as an oxymoron. Getting ROI on social media Photo attachment tips on social media The optimal setup for broadcasting your podcast/webinar Why Guy thinks most social media experts are BS Guy's take on his "controversial" posts and strong opinions Outsourcing social media work What to do when your social media strategy backfires Connecting with an influencer as a good strategy How to suck up to an influencer and learning the art of it Items mentioned: Why Guy thinks "social media guru" is an oxymoron: Social media has so many variable so many things moving at once. The difficulty of separating correlation from causation ROI on Social Media You work really hard and good things happen. Social media can impact your sales and marketing. Attaching photos on social media sites: Social media sites have their own optimal size for photo attachments. Any graphic is better than no graphic! A better way to post photos on Facebook Your profile picture on social media doesn't have to be symmetrical. Posting images have better engagement. Tips for optimal broadcasting setup: Whatever is built in to your computer is not enough. Invest in specific external equipment you need to make your webinar right. On Guy posting controversial, strong opinions What Guy wants to interject into his stream: Guy expresses his real opinion. And it cannot be faked. The people who post for him would never touch on sensitive topics but Guy doesn't hesitate. People never know what to expect from him. Outsourcing social media work to digital marketing agency: If you need help with your social media, get help. But before having someone else doing your social media, look at their social media to see what they do (great content, engagement, followers) Find an independent person to work with you so they can get the flavor of who you are and what you want to do with your social media vs. going to an agency. When your social media strategy backfires: Backfires are not necessarily so bad. At least you're trying and you're going to learn something. Social media is a very forgiving place. People need to chill out. Always keep experimenting. You'll make mistakes. So what? Try stuff. Don't listen to anybody. Connecting with an influencer: Being wary of the practice of connecting with influencers. "It's not whether you try to connect towards some purpose, it's HOW you do it is the question. This done right is an art, this done wrong is a travesty." - Guy Kawasaki When does it work? (A few examples and tips from Guy) Learning the art of sucking up Creating the best subject line Do your homework of knowing the person. Influencers are always looking for great contenSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)

Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

Adventures in Visibility | How to Plan and Create Captivating Visual Content I'm pleased to welcome the fabulous and prolific Peg Fitzpatrick on Adventures in Visibility. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients. One of her talents is creating visual content and her posts always stand out as a result. On this show, we're going to be discussing the why and how of creating captivating visual content so your audience is compelled to click and share. Watch the video here: http://goo.gl/tk50R6 Peg and I discuss: ❇ Why quality counts in your images ❇ Where to find images that you have permission to use ❇ How to create branded images for maximum impact ❇ How to be more efficient when you create images ❇ A 5 step plan for your visual content Watch the video interview here: http://goo.gl/Gfjjbl Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with +Guy Kawasaki. Social media is Peg's passion. And her job. She shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Peg works with global brands and leaders in the social media sphere every day. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. Connect with Peg: Blog: http://www.pegfitzpatrick.com/ G+: https://plus.google.com/u/0/+PegFitzpatrick/posts Twitter: https://twitter.com/PegFitzpatrick Facebook: Instagram: http://instagram.com/pegfitzpatrick Pinterest: http://www.pinterest.com/pegfitzpatrick/ LinkedIn: https://www.linkedin.com/in/pegfitzpatrick Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visiblity Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com.