Podcasts about multiple ways

In this episode of the Untrapped Podcast, Keith Kalfas sits down with Joe Cunningham, a longtime HVAC expert, business consultant, and co-founder of Home Service Checklist. Joe explains why systems alone are not enough to grow a business—the real key is getting employees to follow them consistently. They discuss using checklists, photos, training, and AI to improve service quality, reduce callbacks, increase average tickets, and help contractors scale more profitably.   "Systems are great. Implementation and the discipline to do it is the biggest key you'll ever find." – Joe Cunningham   What You'll Learn in This Episode: Why systems fail without consistent implementation   How checklists improve technician accountability and service quality   Why employees often stop following processes during busy seasons   How photos and documentation can reduce callbacks and missed opportunities   How Home Service Checklist uses AI to guide technicians   Why fewer, more profitable jobs can be better than rushing through more calls   How contractors can increase average tickets without being pushy   Why training average employees can create future rock stars   How better systems can improve reviews and customer satisfaction   Why business owners should manage exceptions instead of planning around worst-case scenarios   Key Takeaways: Systems only work when employees consistently implement them. A checklist, training program, or service process has little value if employees stop using it when the company gets busy. Business owners need accountability systems that make the correct process easier to follow and harder to ignore. The goal is not to turn every employee into the business owner. Joe explains that entrepreneurs are often unusually driven, so expecting every employee to perform exactly like the owner is unrealistic. A better goal is to take average employees and help them become 25% to 30% more effective through training, structure, and repetition. More jobs do not always mean more profit. Running fewer, more profitable calls can reduce drive time, lower overhead, and give technicians more time to identify customer needs. Increasing the value of each job can eventually allow a company to add another crew without sacrificing service quality.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Connect with Joe Home Service Checklist: homeservicechecklist.com Technical Arts Center: technicalartscenter.com LinkedIn: https://www.linkedin.com/in/joe-cunningham-82746217/   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of the Untrapped Podcast, Keith Kalfas sits down with Arwin Rahmatpanah, COO and co-founder of ReBolt HQ, an AI website and marketing platform built for home service pros. Keith shares his own experience using Rebolt to rebuild his outdated landscaping website into a professional, SEO-focused site that is now bringing in high-quality leads. He talks about recent jobs that came directly through the new website and how the platform has helped position his business in a more premium way online. Arwin breaks down why ReBolt was created, the problems many contractors face with slow agencies, expensive website builds, and DIY platforms, and how AI can now help business owners launch a strong online presence much faster. They also talk about local SEO, Google Business Profiles, reviews, social media posting, AI-generated blog content, call tracking, and why contractors need to stay ahead as homeowners begin using search engines and tools like ChatGPT to find local service providers.   "Success is not owned. It's leased, and rent is due every day." – Arwin Rahmatpanah   What You'll Learn in This Episode: Why many home service businesses struggle with outdated websites and weak online presence How Rebolt uses AI to build SEO-optimized websites in minutes instead of weeks Why service pages, city pages, header tags, page speed, and mobile optimization matter for local rankings How Rebolt pulls real photos, reviews, and business details from Google Business Profiles and existing online assets How AI can turn job photos into social media captions and blog articles Why consistent reviews and review velocity can help businesses stay competitive on Google How call tracking and call summaries can help contractors understand and follow up with leads Why a professional website can attract more qualified customers and improve closing rates How AI tools can give small businesses more leverage without needing a full marketing agency Key Takeaways: AI can help contractors build a stronger online presence faster.. Instead of waiting weeks and spending thousands on a traditional website build, tools like ReBolt can use AI to create SEO-focused websites with service pages, city pages, reviews, real business photos, and optimized copy. Your Google Business Profile and reviews still matter a lot. Arwin explains that a strong digital presence is not just about having a nice website. Contractors also need consistent reviews, updated business information, and a healthy Google Business Profile to stay competitive in local search. AI works best when it helps business owners save time and take action. From social media posts and blog articles to review responses and call summaries, AI can remove a lot of the manual marketing work that contractors usually avoid or don't have time for.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Connect with Arwin LinkedIn: https://www.linkedin.com/in/arwin-rahmatpanah/ Website: builtright.co   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Discover how multi-performance accessories transform your active lifestyle with versatile styling options and coordinated designs. We examine why adaptability matters in modern activewear and how smart, custom-printed pieces keep you moving comfortably and confidently. GotBak Activewear City: NAPLES Address: 5120 Website: http://www.gotbak.com

Ali Mac, Mike Johnson, and Beau Morgan recap and react to the Atlanta Braves winning another series despite not being able to complete the sweep of the Cincinnati Reds yesterday and losing to the Reds 6-4 in Cincinnati in the series finale of their three game series yesterday, and explain why they think Ronald Acuña Jr. producing in multiple ways during their series with the Reds is what led to the Braves offensive explosion over the weekend.

In this heartfelt episode, Keith shares why elderly customers are some of his favorite people to serve in the landscaping business. What starts as a simple story from a job site turns into a deeper reflection on respect, presence, wisdom, and the rare kind of human connection that comes from slowing down and truly listening. Keith talks about an 80-year-old customer who reminded him that age doesn't erase someone's strength, intelligence, or life experience. Behind slower steps and quieter conversations are people who have built, raced, worked, served, raised families, and lived full lives worth honoring. This episode is a reminder for every service business owner: don't rush past the moments that matter. Sometimes the greatest lessons come from the customers who have already been where we're trying to go.   "Just because somebody is eighty and they might walk slower, doesn't mean that they're not highly intelligent people. They're actually more wise, and they should be treated with great honor and respect.." – Keith Kalfas   What You'll Learn in This Episode: Why elderly customers deserve extra patience, presence, and respect How listening deeply can turn a normal job into a meaningful connection Why kindness and flexibility should never be mistaken for weakness How older clients often bring wisdom, calmness, and perspective to stressful situations Why doing great work is also a way of showing honor The value of small talk, human connection, and slowing down in business Key Takeaways: Elderly customers deserve patience, presence, and deep respect. Keith reminds service business owners to slow down, listen closely, and recognize the wisdom behind every older customer's stories and experiences. Kindness should never be mistaken for weakness. When a customer is flexible, calm, or lenient, that should make you want to do an even better job — not take advantage of their trust. Great service is more than finishing the job. The way you communicate, show respect, and make customers feel matters just as much as the landscaping work itself.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

HR3 - Braves have had to be resilient & find multiple ways to win games this season Mike Johnson, Ali Mac, and Beau Morgan quickly touch on some of the biggest headlines around the local and national sports scene, talk about the tragic and unexpected passing of NASCAR Driver Kyle Busch, talk about how Busch will be remembered as a NASCAR icon whether you loved or hated him, and react to Texas Football Head Coach Steve Sarkisian taking a shot at a school in Texas, most likely Texas Tech, while stressing the importance of the strength of schedule. Then, Mike, Ali, and Beau spend some time with 92.9 The Game's own Atlanta Braves insider and reporter, Grant McAuley! Mike, Ali, and Grant discuss what has been the difference in Michael Harris' offense and production at the plate why Money Mike has been hitting so well this season, the Braves being in the best position possible through the first third of the season, what the role of Mauricio Dubón will be moving forward now that shortstop Ha-Seong Kim has returned from his injury, what and Austin Riley has been doing at the plate to get himself going offensively. The Morning Shift crew also talks about what they're doing for their long Memorial Day holiday weekend, talk about what not to do at a cookout and what not to ask the grill master, and then close out hour three by answering people's questions about anything in the Morning Mailbag!

Life, business, family, stress, and faith all start to collide as you get older—and in this raw road-trip episode, Keith Kalfas sits down with Quentin Howell, founder of Digital Dream Studios, to talk about finding real peace through Jesus Christ, walking through the natural world without losing sight of the spiritual one, reading the Bible with fresh eyes, and understanding why faith doesn't make life perfect but gives you the strength, clarity, and surrender to keep moving forward—ending with a powerful prayer for anyone who feels called to give their life to Christ and start a new chapter.     "When you change the way you see things, the things you see change." – Keith Kalfas   What You'll Learn in This Episode: Why stress, business pressure, and family responsibilities can stack up as you get older How Quentin stays calm by putting the spiritual world above the natural world Why faith does not mean your life becomes perfect overnight Keith's journey of reading the Bible and developing stronger faith in Jesus Christ Quentin's personal testimony of being saved during one of the darkest moments of his life Why successful men of faith deeply influenced Keith's curiosity about God The difference between knowing about God and having a personal relationship with Him A guided prayer for listeners who feel called to give their life to Christ Key Takeaways: Faith gives you peace even when life gets heavier. Quentin explains that business, bills, family, and stress are part of the natural world, but peace comes from putting your spiritual life first and trusting God through the pressure. Following Christ doesn't make life perfect—it gives you strength to walk through it. Quentin shares that after getting saved, everything didn't magically become easy, but his faith gave him renewal, clarity, and a deeper sense of purpose. A personal relationship with God is the real turning point. Keith and Quentin emphasize that faith isn't just about religion or attending church—it's about genuinely surrendering, seeking Christ, and allowing Him to make you a new creation.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it's about trust, gratitude, integrity, and learning how to serve customers from the right mindset. After completing a $7,350 landscaping job with a strong profit margin, Keith reflects on what mattered even more than the money: the responsibility and privilege of earning a customer's trust. He breaks down how resentment, scarcity thinking, and negative assumptions can quietly damage your close rate, reputation, and love for your business — and how shifting into gratitude can change everything. Keith also shares why your reputation is everything, how customers can sense your attitude before you say a word, and why surrounding yourself with high-standard people can upgrade your identity and business.   "When you change the way you see things, the things you see change." – Keith Kalfas   What You'll Learn in This Episode: Why getting hired by a customer is an honor and responsibility How trust is built from the first phone call to the final payment The danger of developing resentment toward customers How scarcity thinking can attract low-ball clients Why your attitude directly affects your close rate The role of gratitude in running a service business Letting go of past clients who disappointed or disrespected you Why reputation takes years to build but can be damaged quickly The difference between "trucking a truck" and building an easy, lucrative, and fun business How high-standard friends and mentors can raise your own standards Why proximity to successful people can upgrade your identity Key Takeaways: Your customer is trusting you with more than money. When someone hires you, they are handing over their hard-earned money and trusting you to take care of their property, their vision, and their expectations. Your attitude shows up, even when you try to hide it. If you carry resentment, frustration, or scarcity into a sales call or estimate, the customer can feel it. That energy can quietly push good clients away. Gratitude changes how you show up. When you view each job as an opportunity instead of a burden, you become more present, more trustworthy, and more enjoyable to work with.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Landscaping businesses don't fall behind because of the work—they fall behind because there's no clear system behind it; in this episode, Keith Kalfas breaks down how he turned a single lead into a $19,500 job from first call to final payment, showing how to capture clients on the spot, send clean quotes that convert, collect deposits without chasing, and handle add-ons without underpricing—giving you a simple, repeatable workflow that turns chaos into consistent, profitable jobs.   "The way to make the most amount of money is to sell more work to the existing clients you've already paid to acquire." – Keith Kalfas   What You'll Learn in This Episode: How to capture and organize leads instantly (even from your truck) The fastest way to send quotes that actually convert Why trust matters more than overcomplicating your pricing How to collect deposits without awkward follow-ups The exact workflow from quote → job → final payment How to handle change orders without undercharging yourself Why email marketing to existing clients prints money The underrated feature that can boost your revenue (without raising prices) Key Takeaways: A simple system beats raw effort every time. Most businesses try to "work harder" to fix inconsistency, but the real fix is structure. When you have a clear flow—capture the lead, send a professional quote, secure a deposit, execute, then collect final payment—you remove friction at every step. It's not about doing more work, it's about making each step predictable so deals move forward without constant follow-up. Speed and clarity build trust (and close deals faster). The moment a lead comes in is your biggest advantage. Responding quickly, setting clear expectations, and sending a clean, easy-to-approve quote positions you as the professional. When clients understand exactly what they're getting and how to move forward, they're far more likely to say yes—and do it quickly. Control the scope or it will control your profit. Extra requests mid-project are where a lot of money quietly disappears. Instead of casually agreeing and figuring it out later, locking in changes through a clear process (like change orders) keeps everything documented, priced, and approved in real time. It protects your margins, removes awkward conversations, and keeps you in control of the job.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Landscaping businesses don't lose money because they can't do the work—they lose money because they say "yes" to the wrong customers. In this episode, Keith Kalfas breaks down his exact process for qualifying leads over the phone—so you stop wasting time on dead-end quotes and start closing jobs faster with the right clients. From setting clear price expectations early to confidently guiding the conversation and pre-framing the sale before you even arrive… this is a behind-the-scenes look at how a few minutes on the phone can save hours of frustration—and make you a lot more money.   "Don't drive across town unless you're going to pick up a signature and a deposit check." – Keith Kalfas   What You'll Learn in This Episode: How to qualify customers in 5–6 minutes before booking a quote Why listening more than talking can actually close more deals How to identify a customer's real motivation (not just what they say) A simple way to anchor pricing without scaring people off How to confidently position yourself as the expert (without sounding pushy) Why giving time options increases your chances of booking How to pre-frame the sale so you're closing, not convincing The mindset shift that stops you from chasing every lead Key Takeaways: Time is your most expensive asset. Every unqualified quote costs you more than just gas—it drains your schedule and energy. Slow down, qualify first, and only pursue the right jobs. Confidence closes deals. Customers can feel uncertainty. When you speak with clarity, experience, and direction, they trust you faster—and trust leads to sales. Qualify before you commit. A short phone call can filter out bad fits, align expectations, and dramatically increase your close rate before you even step on-site.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Landscaping businesses don't fail because of bad work—they fail because things get messy behind the scenes. In this episode, Keith breaks down his exact system for quoting, closing, and collecting payment on a $19,500 job with a strong profit margin—using one simple tool. From capturing leads on the spot to sending professional proposals, handling change orders without awkward conversations, and even increasing revenue through email marketing and tips… this is a full behind-the-scenes look at how to run a smoother, more profitable service business.   "The way to make the most money is to sell more work to the customers you already have." – Keith Kalfas   What You'll Learn in This Episode: How to instantly capture and organize new client leads A simple quoting system that builds trust and closes faster Why you don't always need detailed line items (and when you do) How to collect deposits seamlessly (no chasing payments) The easiest way to handle upsells without undercharging How "change orders" eliminate awkward money conversations Why email marketing to existing clients is underrated How small features like tips can add unexpected revenue   Key Takeaways: Speed builds trust. Responding quickly and professionally—even from your phone—sets the tone and increases your chances of closing deals. Keep your process simple and repeatable Every job follows the same system: lead → quote → deposit → schedule → job → payment. Don't negotiate against yourself. If extra work comes up, lock it in immediately with clear pricing—don't wait until the end.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

About the Show:"It's not a lack of food problem. You know, our country has an abundance of food. It's getting that food to the people that need it." – Chef Sam WalkerHunger doesn't take a day off.For millions of children across the United States—and right here in Arkansas—food insecurity is a daily reality that shapes everything from how well a child sleeps to how clearly they think in school to how much hope they carry into their future.On this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Chef Sam Walker, the chef and owner of Gaskins on Emma in downtown Springdale, to talk about one of the most urgent and quietly persistent challenges facing our communities: making sure every child has enough to eat.Sam's journey from growing up in Little Rock to building a restaurant rooted in hospitality and belonging has given him a front-row seat to both the power of food and the pain of its absence—and he's decided to do something about it.Chef Sam Walker is the kind of cook who understands that food is never just food.It is connection, dignity, memory, and care—all served on a single plate.In this conversation, Sam opens up about how his love for the culinary craft has always been inseparable from his love for people and why that philosophy has drawn him into the fight against childhood hunger in a deep and personal way.From the growing culinary renaissance reshaping Springdale and Northwest Arkansas into a legitimate food destination to the national movement rallying chefs, communities, and everyday people around the No Kid Hungry campaign, this episode is a reminder that the most powerful thing a community can do is feed its children—and that the people leading that charge are often the ones standing behind the stove.Key Takeaways:Community Through Food: Bringing people together around the table builds lasting connections and support for those in need.Tackling Food Insecurity: Northwest Arkansas faces real challenges, but people in the region are stepping up to help.Chef's Night for No Kid Hungry: The event features 20 chefs, aiming to raise $50,000 to ensure kids don't go hungry.Springdale's Culinary Boom: Springdale is now recognized as a hub for outstanding food, thanks to chefs and entrepreneurs committed to growth.Multiple Ways to Help: Whether you buy a ticket, sponsor, or donate, you can be a part of this movement to end child hunger.All this and more on this episode of the I Am Northwest Arkansas® podcast.Important Links and Mentions on the Show*Chef's Night for No Kid Hungry – April 26 at the Jones Center, SpringdaleChef Cycle No Kid Hungry: Learn more, donate, or sponsor rides and events Chef Cycle 2026Chef Sam Walker on InstagramChef Sam Walker on LinkedInGaskins on Emma (Springdale's food corridor anchor)Hive at Bentonville – Raised $80,000+ for No Kid HungryMentioned chefs from out of town: Ted Cizma (California), Vinnie Cimino (Ohio), Joe Flamm (Chicago), Rebecca Masson (Texas), Lambert Givens (Boston)Sponsor, donate, or attend via links in the show notes or by emailing hello@iamnorthwestarkansas.com for direct info and connectionsThis episode is sponsored by*FindItNWA.com Try ONBoardNWA.com Today!*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest ArkansasMentioned in this episode:FindItNWA.com

Steak and Sandra get in to the solid start to the Braves 2026 season, and while a 3-1 start doesn't win you a division, it's much better than 0-7.

Ever underquoted a job… and instantly regretted it? That sinking feeling isn't just about money—it's your nervous system hijacking your decisions. In this episode, Keith Kalfas breaks down the hidden psychology behind underpricing, why it keeps you stuck, and how to shift from emotional decision-making to data-driven strategy. This isn't about "charging more just because." It's about becoming the kind of operator who knows their numbers—and acts accordingly.   "Math is the path. Strategy beats emotion every time." – Keith Kalfas   What You'll Learn in This Episode: Why underquoting feels like a permanent setback (but isn't) How to separate emotion from business decisions and treat everything as data The shift from "worker mindset" to scientist mindset A simple split-testing strategy to raise your prices without panic How fear-based decisions quietly destroy your income Why habits—not motivation—are the real growth engine   Key Takeaways: Detach from emotion—treat everything as data. Underquoting feels personal, but it's just feedback. When you stop reacting emotionally and start analyzing outcomes like a scientist, you make smarter decisions and improve faster. Fear and neediness are killing your pricing. Operating from survival mode makes you undercharge and repel better opportunities. Confidence comes from numbers and strategy—not desperation. "Math is the path" → raise prices strategically. Know your real numbers, then test higher pricing (especially with new clients). Use systems, packages, and small adjustments to steadily increase income without guessing.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

On this episode, Keith interviews Kurt Kempton, founder of ResponsiveBid, about using automation and data to improve service-business sales and marketing. Kurt explains lead sources as inputs at the top of a sales funnel and stresses measuring leads by source, close rate, average ticket price, total volume, and overall ROI, including time and quoting effort, using examples like Money Mailer versus a failed golf-course sponsorship. They discuss using tools like CallRail and CRM reporting to track performance, "reposting winners," and diversifying channels (Google, Meta, referrals, flyers, etc.) to reduce reliance on any single platform that can suspend accounts. Kurt emphasizes controlling and systematizing the customer experience through fast follow-up and consistent processes. He describes ResponsiveBid as proposal and follow-up automation that helps close more jobs at higher ticket prices with good-better-best options.   "You have to put together the experience you want your customers to have and you have to systematize it in a way to guarantee that they're gonna get it every time." – Kurt Kempton   What You'll Learn in This Episode: What a lead source really is—and why it matters more than most owners think   How to track close rate, average ticket price, and ROI by lead source   Why customer acquisition cost includes more than just ad spend   The hidden risk of relying too heavily on one platform for leads   How to think about lead source diversification in a healthy business   Why referrals are great—but still need to be measured intentionally   How customer experience starts the moment a lead comes in   Why automation improves follow-up, consistency, and conversions   How ResponsiBid helps service businesses close more work while increasing average job value   Key Takeaways: Lead Sources Aren't Just Marketing Channels—They're Inputs Into Your Sales Funnel. Kurt breaks down the difference between marketing and an actual lead. Someone seeing your website or driving past your sign isn't necessarily in your funnel yet. A lead enters the funnel when they raise their hand—by calling, filling out a form, or taking a clear action that opens the door to a sales process. If You're Not Tracking Lead Source Performance, You're Guessing. Most service business owners know they're spending on Google Ads, Facebook, SEO, signs, flyers, or direct mail—but couldn't tell you off the top of their head which source brought in the lead, how well it closed, or how much revenue it actually generated. Kurt explains why those numbers matter and how they help you decide where to double down, where to negotiate, and where to stop wasting energy. Not All Leads Cost the Same. A lead source might bring in high-ticket jobs, but if it takes dozens of estimates, long drive times, or tons of follow-up to close them, the real cost may be much higher than it looks. Kurt points out that customer acquisition cost includes both money and effort—something many owners completely overlook.   Connect with Kurt  Website: https://responsibid.com/about/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Send a textThis new soft plastic bait can be rigged multiple ways and has already proven that it cashes checks! It has already claimed a top 5 fishing on Lake Okeechobee and it is a straight fish catcher. Here are the links to all the baits and gear talked about in today's episode: Use "SERIOUS10" at the links to Omnia Fishing for 10% off your whole order:In this episode, we're covering:

Keith sits down with Fred Hodge Jr., owner of Clearview Washing in New Jersey—an exterior cleaning company that's been growing since 2004 and now runs up to 26 employees in peak season. Fred breaks down what actually helped him scale: lead gen, hiring, culture, and the systems that keep the business running even when he's on vacation (without the "putting out fires from the beach" vibe). They get into niche high-profit services (yes, chandelier cleaning), the KPIs that drive pricing decisions, how to raise prices without nuking your calendar, and why Fred keeps a buffalo picture behind his desk—to remind himself to run toward problems, not away from them.   "What got you there isn't the same avenue what's gonna get you to your next place." – Fred Hodge Jr.   What You'll Learn in This Episode: How Fred scaled from "Chuck in a truck" to a multi-crew operation The systems that help him step off the truck—and stay off Why bundling services dramatically raised their average ticket How to use simple KPIs (no algebra required) to make smarter pricing moves What "penny smart, dollar foolish" looks like in real business decisions How to build a team culture that retains great people   Key Takeaways: The Business: 22 Years, 26 Employees, Multiple Services. Clearview Washing offers window washing, power washing, soft washing, gutter and roof cleaning, holiday lights, shrink wrapping outdoor furniture—and even chandelier cleaning. Peak season team size hits around 26 employees, with a business mix that's roughly 70% commercial (including HOAs/condos) and 30% high-end residential. The "Chandelier Cleaning" Advantage. Fred explains why chandelier cleaning became a standout niche: most competitors avoid it due to complexity and liability. Clearview leaned in, developed the skill set and tools, and now gets inbound calls from across New Jersey—sometimes landing $8K–$10K chandelier-cleaning projects in high-end homes. Scaling Happened When Systems Got Serious. Fred credits a major turning point to implementing real operational systems (with big help from his wife, who drives processes). That included choosing a CRM (Jobber) and building workflows that reduce chaos and prevent everything from escalating to "owner-level emergencies." He even jokes their QuickBooks coach says they're "not an exterior cleaning company—they're a technology company that offers exterior cleaning."   Connect with Fred Instagram: https://www.instagram.com/fredhodgejr/  Facebook: https://www.facebook.com/freddie.hodge  Website: https://clearviewwashing.com/  Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

If you run a home service business and want to close more jobs without sounding desperate or pushy, this episode is for you. After walking 15,000+ properties over 15 years, Keith breaks down the exact sales behaviors that consistently turn quotes into signed deals — whether it's a $500 job or a $15,000 one. No scripts. No manipulation. Just confidence, clarity, and reps. This episode is packed with real-world stories from landscaping, window cleaning, and service businesses — including close calls, funny moments, and the mindset shifts that separate stressed operators from calm closers.   "Don't talk like you want the job. Talk like the job is already happening." – Keith Kalfas   What You'll Learn in This Episode: The Assumptive Close Stop hoping you get the job. Start assuming it's already happening — from your language, to your body language, to how you move on the property. Keith explains how physically engaging with the work (yes, even grabbing a shovel) changes the customer's certainty instantly.   Sell Outcomes, Not Tasks Customers don't care about mulch depth, blade angles, or plant species. They care about one thing: "Is this going to look good?" Keith explains how certainty transfers — and why confidence sells faster than technical details. The Two-Option Close (and Why You Need a High-Ticket Offer) Give customers two clear paths: The "everything included" option The "still looks amazing" option This simple structure reframes price, increases perceived value, and often nudges clients toward higher-ticket jobs — even if they didn't expect it.   Say the Price… Then Shut Up One of the most uncomfortable — and powerful — sales moves. Keith explains why silence after the price lets the customer sell themselves… and how over-explaining kills deals.   Control the Frame If you're unsure, they feel unsure. If you're calm and certain, they relax. Keith shares how confidence is built through reps, mistakes, and surviving the hard seasons — and why customers always buy certainty.   Key Takeaways: Confidence closes more deals than technique. Sales works best when you stop trying to "perform" and start acting like the work is routine. When you assume the job is already happening, your tone relaxes, your body language settles, and you stop chasing approval. Customers pick up on that calm immediately and interpret it as experience and trustworthiness — because people don't buy perfect wording, they buy certainty. Sell the result, not the process Most customers aren't interested in how deep you dig, what tools you use, or the technical steps involved — they want to know how their place will look and feel when it's done. Speaking clearly and confidently about the outcome answers the real question in their head and reassures them that the decision is safe, which is often all they need to move forward. Your price works when you stop apologizing for it. Once you say the price, continuing to talk usually signals doubt and invites hesitation. Silence gives the customer space to process and decide without pressure, and it prevents you from negotiating against yourself. When you treat your price like a normal, everyday number, customers are far more likely to accept it as such.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

What if the most freeing truth about success is also the hardest one to accept? In this episode, Keith shares a message he debated releasing for over a year—because once you really hear it, you can't unhear it: Nobody actually cares if you win. Not if you build a multimillion-dollar business you love. Not if you're miserable making money you hate. Not if you sacrifice, grind, or quietly struggle behind the scenes. And strangely… that's not bad news. This episode explores why most people aren't thinking about your happiness, your success, or your suffering—and how accepting that truth can remove pressure, ego, and the constant need for validation. Keith breaks down how status, money, image, and success are often misunderstood, why financial stability still matters deeply, and how your internal compass—not applause—should guide your decisions.   "Nobody cares if you win — and that's not an insult, it's liberation." – Keith Kalfas   In This Episode, you'll hear reflections on: Why people admire success without caring about the person behind it The difference between ego that traps you and ego that keeps you moving Why being broke is far more painful than chasing a dream How money functions as safety, not meaning Why passion without stability becomes stress How listening to your internal resistance can save you years of misery The uncomfortable freedom that comes when you stop performing for others   Key Takeaways: Nobody cares if you win — and that's freeing.Most people aren't watching your effort, your sacrifice, or your inner struggle as closely as you think. They may notice results, but they're not emotionally invested in what it costs you to get there. Accepting this removes the pressure to perform, explain, or prove yourself. When you stop seeking validation from an audience that isn't really paying attention, you're free to make decisions based on what actually fits you—not what looks impressive from the outside. Money provides safety, not meaning.Financial stability creates security, options, and protection from life's inevitable emergencies, while the lack of money amplifies stress and limits choice. But money alone doesn't give direction or fulfillment. Meaning comes from doing work that aligns with your values and energy, not just your bank account. The real goal is to build enough stability to feel safe while choosing a path that doesn't quietly drain you over time. Your internal compass matters more than applause.There's an internal signal that tells you when something is right or wrong, and ignoring it—even for "smart" or socially rewarded opportunities—usually leads to resistance and burnout. People will push you toward paths that benefit them, not necessarily you, and applause can easily drown out your own instincts. Long-term peace comes from trusting that inner compass more than praise, because when the noise fades, you're the one who has to live with the choice.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

What if the only thing standing between you and the life you want… is one brave step? In this episode, I share a raw reflection on going from nothing to watching long-prayed-for dreams unfold — and the uncomfortable truth about what it actually takes to move forward. It's not just information. It's not just motivation. It's faith in action. We talk about why staying the same can become more painful than changing, how small risks unlock big momentum, and why inner growth matters more than outward success. I also open up about the spiritual roots that have been transforming how I handle stress, setbacks, and relationships — and how deeper roots lead to stronger fruit in every area of life. If you've been stuck, hesitant, or waiting for the "right time," this episode is your reminder: movement creates clarity, not the other way around.     "Nothing is going to happen until you take the first step." – Keith Kalfas   In This Episode, You'll Learn: Why gathering information isn't enough — action is the real turning point The moment when the pain of staying stuck finally pushes you to move How even small financial or emotional risks build confidence and momentum A powerful mindset shift about failure, dignity, and simply trying The "roots and fruits" principle for lasting success, peace, and leadership Handling difficult people without losing your calm, character, or joy Why inner spiritual growth strengthens your ability to succeed outwardly Lessons about success, patience, and long seasons of unseen progress Letting go of bitterness and choosing peace when others disappoint you Why building a relationship with God can transform how you work, lead, and live   Key Takeaways: Dreams don't move forward when you feel ready — they move when you step forward anyway. Real success is built from the inside out, through faith, patience, character, and the courage to act even when it's uncomfortable.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of The Untrapped Podcast, Keith delivers a brutally freeing mindset shift for 2026: if you're stuck replaying a victim story—"this is unfair," "they mistreated me," "why me?"—you need to snap out of it fast by asking one question: Who cares? And the raw truth is… nobody does (and that's exactly why it's powerful). He shares a real moment at 3:30 AM cleaning up dog vomit and realizing no one is watching, no one is validating the struggle—so he cuts the negative emotion, drops the story, handles it, and moves on. Keith challenges you to stop whining, stop complaining, and stop dumping your problems on your partner, family, or social media—not because suffering isn't real, but because your energy is your responsibility, and your future success depends on how quickly you can become more conscious, more aware, and more constructive about what you carry and what you spread.     "If you're telling yourself a victim story, you need to get out of it immediately." – Keith Kalfas   In This Episode, You'll Learn: The one question that can snap you out of victim mode immediately Why "nobody cares" can be the most peaceful realization you'll ever have The difference between processing pain vs performing pain How victim stories quietly sabotage your success, relationships, and energy Why your emotional energy is your most valuable asset in 2026 How to stop being a "Debbie Downer" without suppressing your feelings A more constructive way to deal with suffering without dumping it on everyone     If you want to be more successful in 2026, you can't drag old emotional patterns into the new year. The episode challenges you to: ✅ Drop the stories ✅ Become more conscious ✅ Protect your energy ✅ Stop complaining as a lifestyle ✅ Bring better energy to your partner, family, and community Because your mood doesn't just affect you — it affects everyone around you.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Brock and Salk discuss how the Seahawks are poised to do as much damage of any Seahawks team since 2014, how great each of those defensive groups were and needing to capitalize on this window. They then welcome on Rich Eisen of the NFL Network to hear his thoughts on the success of the Seahawks, Mike Macdonald, Sam Darnold and much more.

What does it actually take to build a multi-million-dollar service business, stay sane through recessions, and still love the work after 26 years? In this episode, Steve DHondt (PMS Brick Pavers) invites us into his shop, his mindset, and his faith-driven approach to leadership and growth. Steve runs a $6–7M outdoor living and hardscaping company with 60+ employees—and he's calling it now: a massive wave of home-service businesses won't survive past 2026 if they don't get lean, efficient, and intentional. We talk about debt, consolidation, leadership, equipment, family trade-offs, and how to believe in yourself when things get heavy and messy.   "I'm not rich — my business is. I get paid a salary like everyone else. Because when I don't choke my business with my personal lifestyle, it can keep growing, keep providing, and keep taking care of the people in it." – Steve Dhondt   In this episode, we cover: Why 35% of home-service businesses may not open in 2026 What smart debt vs pride debt looks like in real life Consolidating services so your team can actually win How AI + software automation keeps small shops competitive Leading through recession without panicking What "efficiency" really means in the field Missing dinners, guilt, family tension—and how to handle it Growing past the five-year itch when you're burned out Equipment strategy: buy cheap vs buy once and win on efficiency How Steve thinks about faith, fear, and confidence   Key Takeaways Efficiency Beats Ego: The nicest personal truck doesn't pay the bills. Revenue-producing assets do. In a tightening economy, upgrade equipment, systems, and software—not your image. If it doesn't increase safety, productivity, or profit, it's optional. Simplify or Get Burned Out: Stop offering every service under the sun. Consolidate, specialize, and systemize what you do every day. Random jobs create chaos, weak crews, and nonstop fires. Simplicity scales—complexity drains your life. People Are the Real Business: You don't just build patios—you build people. Invest in your team's tools, training, and lives outside of work. When employees feel supported and trusted (even allowed to fail), they take better care of customers than any owner ever could   Connect with Steve Dhondt Instagram: https://www.instagram.com/steveisalwaysright/ LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166/ Website: https://www.weretheguys.com/about-us Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

San Jose Sharks legend Dan Boyle, insider Sheng Peng, prospects guru Keegan McNally, and rink rat Zubair Jeewanjee talk all things Sharks! We've got a jam-packed episode this week! Randy Hahn joins to discuss his rousing call in the greatest regular season comeback in San Jose Sharks history, the 6-5 OT win over the Pittsburgh Penguins on Saturday. Hahn also shares more about the vibe on the team airplane after the game and declares that the Sharks are making the playoffs this year. We discuss the Will Smith and Philipp Kurashev injuries: Did the Sharks call up the right prospects in Igor Chernyshov and Ethan Cardwell? Finally, Keegan and Sheng discuss how San Jose is going to improve their defense in the future. Should they have been more aggressive chasing after Quinn Hughes? Which teams with No. 1 defensemen might make them available, via trade or UFA, in the near-future? Or, how can the Sharks make a Stanley Cup-caliber defense without a true No. 1? (00:00:00) – Intro: Randy Hahn, Will Smith Injury, No. 1 Defenseman (00:05:29) – Road Trip Recap: Three Wins and a Statement Finish (00:06:03) – Should Macklin Celebrini Wear the C Next Year? (00:07:20) – Celebrini Steps up for Will and the Bench Feels It (00:13:50) – Are We Overhyping Celebrini or Watching a LeBron Arc (00:14:46) – Guest Joins: Randy Hahn Talks Sharks Comeback (00:20:43) – Where Does This Rank Among Randy's All-Time Sharks' Calls? (00:22:19) – Randy's Bold Take: San Jose Sharks Make the Playoffs This Year (00:24:45) – Was Smith Hit Dirty? Randy's Take and Why the Response Mattered (00:26:40) – John Klingberg's Bounceback: Patience, Health, and Power Play Time (00:34:10) – Handling the High: How Players Reset After a Massive Win (00:36:01) – Why Two Days Off Might Be the Smartest Coaching Move (00:39:36) – Randy's Hidden Talent: Late Night Karaoke Standards (00:41:04) – Dan Clears a Room: Rage Against the Machine at Midnight (00:42:54) – Last Thought With Randy: Why This Win Becomes a Team Touchstone (00:50:54) – Road Trip Takeaways and Call-Ups After Injuries (00:57:30) – Ryan Reaves Factor? (00:59:34) – Deadline Dilemma: Can Grier Trade UFAs During Playoff Push? (01:01:12) – Playoff Experience vs Asset Value: What Matters More? (01:03:54) – Sheng's Vegas Parallel: When a Team Forces You to Believe (01:06:49) – Sam Dickinson Development: Defense First, Power Play Later (01:11:02) – Sam Dickinson's True Projection: Two-Way Minutes Eater (01:12:04) – Why the Sharks Still Need an Offensive Defenseman (01:13:44) – Comparing Dickinson to Noah Hanifin, Not Quinn Hughes (01:15:27) – Alex Wennberg's Quiet Impact on the Comeback (01:17:00) – Smith and Kurashev's Injury Report (01:18:05) – Why Chernyshov and Cardwell Were the Right Call-Ups (01:19:14) – The Sunburn Story and Why Chernyshov Slid in the Draft (01:20:28) – AHL Eye Test: Who Actually Looks NHL-Ready (01:21:54) – Why Musty Isn't There Yet (01:22:49) – How Scouts View Chernyshov's Ceiling (01:23:39) – What a True No. 1 Defenseman Means for This Roster (01:26:10) – Multiple Ways to Build a Cup-Winning Blue Line (01:27:30) – By Committee vs Superstar Defense Models (01:33:45) – Should San Jose Sharks Accelerate Rebuild (01:36:52) – How the Panthers Won Without a Quinn Hughes Type (01:38:08) – Historical Cup Winners and Their No. 1 Defensemen (01:39:58) – Why the 2026 Draft Might Be Too Late (01:41:27) – Safe Defense Picks vs Swinging for Elite Skill (01:43:10) – Evaluating the Sharks' Defensive Prospect Pool (01:47:43) – Why the Sharks Were Right to Pass on Hughes (01:49:26) – Why Minnesota Could Gamble and San Jose Couldn't (01:50:58) – Vulnerable Teams With Elite Defensemen (01:52:09) – McAvoy, Dahlin, Werenski, Fox: Who's Actually Gettable? (01:54:04) – Why Dahlin Is a Near-Impossibility (01:59:05) – Why the Sharks May Need a Statement Signing (02:03:12) – Why Bowen Byram Is Intriguing (02:05:49) – Learning From Florida: Buying Devalued Assets (02:07:05) – Brandon Montour as a Transitional D? (02:09:14) – Finding Deals in Risky Defense Contracts (02:10:39) – Evan Bouchard as a Long-Term Wild Card (02:12:06) – Adam Fox Debate: Skill vs Size (02:13:29) – Grier's Methodical Approach vs Big Swings (02:14:24) – The Askarov Trade as a Blueprint (02:15:17) – Why the Sharks Didn't Rush the Hughes Market (02:18:09) – Celebrini Is Accelerating the Timeline (02:25:05) – Could San Jose Sharks Buy at Deadline? (02:25:30) – Keegan's Prospect Corner (02:27:43) – Tynan Lawrence Rockets Up 2026 Draft Boards (02:28:52) – Why Lawrence's Rise Is About Center Scarcity (02:30:25) – Lawrence's Game: Strengths and Limits (02:33:58) – Current Top of the 2026 Draft Board (02:36:50) – Teddy Mutryn Development Check-In (02:45:01) – Keegan vs. Hodge: Who Was First to Graf Meme? (02:48:29) – Final Thoughts and Sign-Off Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Keith welcomes Angel Ellis, a landscaper and small-business owner who transformed his life from hardship and incarceration into purpose, stability, and entrepreneurship. Angel shares his emotional turning point, how he rebuilt his identity, restored family relationships, and found the clarity to build a thriving landscaping company from scratch. The conversation explores practical business lessons—starting a service-based company legally, using local resources, transitioning from a job to full-time business ownership, staying aligned in marriage, and keeping priorities straight at home. Angel emphasizes discipline, personal responsibility, momentum, and the power of faith when overcoming fear, roadblocks, and uncertainty. This episode is perfect for entrepreneurs in landscaping, home services, or blue-collar trades who want motivation, resilience, business clarity, and a renewed sense of purpose.   "Now we only work Monday through Thursday by choice to have the weekends, more time for the wifey for life, have more time for ministry, serve King Jesus, and it's just awesome." – Angel Ellis   Topics Covered: How Angel rebuilt his life and launched a landscaping business from scratch   Practical steps to legally start and structure a lawn-care or home-service company   Transitioning from a day job into full-time landscaping with momentum and confidence   Work–life balance in the lawn-care industry, prioritizing marriage, home, and well-being   Scaling a small landscaping or service business with integrity, discipline, and consistency   How mindset, resilience, and community support drive long-term growth in lawn care and entrepreneurship   Key Takeaways Business Starts With Simple Action: Don't overcomplicate the launch of a landscaping or home-service company. You don't need a perfect plan to begin — just the willingness to ask questions, call the city or county, follow the legal basics, and put boots on the ground. Momentum doesn't come from theory, it comes from motion. The moment you commit and start saying yes to real work, the business begins to open up faster than you imagined. Don't Stay Half In and Half Out: Holding onto a job while trying to grow a lawn-care business can keep you stuck at half speed. Once Angel finally released the safety net and went all-in on his company, the work surged and his confidence skyrocketed. Entrepreneurship rewards commitment — when you're no longer split between a paycheck and a purpose, you create the urgency, energy, and freedom that full-time ownership requires. Private Peace Fuels Public Growth: A thriving landscaping business isn't just built in the field — it's built at home. Alignment in marriage, healthy prioritization, and peace inside the household create sharper decision-making, clearer leadership, and the emotional bandwidth needed to grow. You never want public success and private collapse. A stable home is the competitive advantage most entrepreneurs overlook.   Connect with Angel Ellis Instagram: https://www.instagram.com/prokutzlawncareandlandscaping/ Facebook: https://www.facebook.com/ProKutzLawnCare Website: prokutz-lawncare.com Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode, Keith Kalfas breaks down the five essential elements every business owner must understand and master to grow a profitable landscaping or home-service business. Pulling insights from James Clear's Atomic Habits, business mentors like Bob Proctor and Brandon Vaughn, and his own decade-plus of entrepreneurial experience, Keith gives a clear roadmap to leveling up your business—starting with YOU.     "When you take yourself and your business absolutely serious, that's when your customers take you serious—like a tuning fork."– Keith Kalfas   Topics Covered: YOU – The Foundation of Your Business Your business can only be as strong as the person running it. Keith shares why prioritizing your health, mindset, sleep, schedule, and spiritual foundation is the first step to success. "Put the oxygen mask on yourself first." Your Market Understanding your market is essential—even if it feels saturated. Competition is a sign of demand. Show up consistently, take yourself seriously, and you'll rise into the top 10% faster than you think. Learn how value perception helps you charge more and serve better. Your Marketing Marketing is simply promising a specific result to the marketplace. From social media and door hangers to branding and CRM messages, Keith explains how to build a marketing engine that attracts customers nonstop. When you fall in love with marketing, you'll never run out of business. Your People Stop doing everything yourself. Keith breaks down the importance of building a team, leveraging technology, and eliminating exhausting "context switching." He also shares how tools like Jobber's AI receptionist can handle calls and admin work so you can focus on growth. Your Systems Systems are how you reach your goals—consistently and predictably. Keith explains the MAPS framework (Marketing, Administration, Production, Sales) and the difference between: Soft systems: communication methods, workflows Hard systems: equipment, tools, physical infrastructures Learn how systems thinking works, why it creates business synergy, and how even major companies like Coca-Cola run on these principles.     I ONLY do this once a year. Get 15 years of my systems, training, courses, and coaching for 93% OFF.

juniorziegler.com Scripture Reference: John 14

 In this episode, Stacy explains how teaching a horse to respond to more than one cue—whether that's leading and sending, or using reins, legs, and voice—builds understanding that holds up anywhere. The strength comes from having multiple ways to do things. Key takeaways: Why relying on one cue or method can limit your horse's understanding How variety in cues creates confidence and consistency How deeper understanding shows up in both groundwork and riding This episode explores how developing multiple ways to communicate strengthens both horse and rider—creating clearer responses, better focus, and true understanding.

In this episode of The Untrapped Podcast, Keith drops a brutally honest look at the least talked about part of running a landscaping business: where the hell do you store your equipment when you're just starting out? From hiding trailers in random parking lots to begging for space at a factory, Keith opens up about the stress, fear, and shame that hits when you're hustling with no place to park your truck, trailer, or tools—and how that chaos bleeds into your confidence, marriage, and mindset. But the conversation goes way deeper than storage. Keith breaks down the psychological tug-of-war every new business owner faces: survival mode vs. vision mode. He shares real stories of towing threats, HOA fines, break-ins, and racing against storage-unit closing times… then contrasts that with the moments of inspiration, clarity, and big dreams that come only when the noise finally stops. You'll hear about maintaining perspective during 90-day sprints, avoiding burnout in the busy season, and why losing your "larger view" is what actually drags you into apathy and depression. This is Keith at his realest—no sugarcoating, no guru talk. Just the raw truth about anxiety, responsibility, growing up as a business owner, and refusing to stay trapped. If you've ever felt overwhelmed, ashamed, or one breakdown away from parking your trailer in a stranger's yard out of desperation… this episode is your reminder: you're not alone, you're not crazy, and you can build the stability and freedom you're fighting for.     "If you feel overwhelmed, that's not a sign to quit. It's a sign you're on the edge of leveling up." – Keith Kalfas   Topics Covered: The early grind of having nowhere to store your truck, trailer, or tools Towing scares, HOA drama, and hiding equipment just to stay afloat How constant anxiety leads to rushed, survival-mode decisions Working nonstop yet still feeling like you're falling behind Being broke forcing creativity, resilience, and uncomfortable growth Breaking out of "employee thinking" and stepping into an owner mindset Community tips and real-time advice from other contractors How different seasons shift your mindset—hustle mode vs. big-picture mode The burnout loop: long days, shrinking perspective, and creeping depression Why industry events and community support (like GIE) keep you sane and motivated   Key Takeaways Solve the "Parking Problem" EarlyYour sanity depends on stability. A reliable place to store your trailer and equipment isn't a luxury—it's foundational. Lock in a storage lot, co-op deal, client yard, or commercial space early so you're not living in constant fear of tows, fines, or break-ins. Survival Mode Isn't a Business Plan Shift from panic decisions to long-view leadership. When you're overwhelmed, every problem feels like a crisis. But long-term success comes from stepping out of reaction mode—planning seasons, protecting your mindset, and keeping perspective even when the grind gets ugly.per day. Bigger tickets + fewer trips = cleaner math and calmer schedule. Community Keeps You From Breaking Don't build alone—borrow strength from others. Events like GIE, industry groups, and fellow contractors give you clarity, solutions, and the reminder that you're not the only one fighting through chaos. The right community can shorten your learning curve and keep you moving when you'd otherwise burn out.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Multiple Ways to Save Money - Join Certified Financial Planners Greg Cooley and Bubba Labas on another episode of Advisors' RoundTable!

In this episode of The Untrapped Podcast, Keith gets blunt about breaking plateaus in your landscaping business. Stuck doing the same $300 jobs and wondering why nothing changes? Keith shares how he raised prices, lost the wrong clients, and rebuilt around higher-ticket, white-glove packages—think bundling gutters, shrub trims, bed edging, windows, and lawn care into one profitable day. He digs into math-first pricing, route density, and incremental increases (small for existing clients, bigger for new) so your average ticket and net margin finally move. No victim mindset, no busywork trophies—just a hard "cross the Rubicon" moment: choose ownership, package value, market smarter in targeted neighborhoods, and aim for profit per day (not hours worked). If you're ready to stop playing small and start stacking real wins, this one's your wake-up call.     "When the pain of staying the same becomes greater than the pain of changing — that's when you change." – Keith Kalfas   Topics Covered: The real definition of insanity in business Why raising prices feels scary (but necessary) The "higher-ticket jobs" breakthrough The power of packaged services Route density, travel time, and profit killers When staying the same becomes more painful than changing Victim mindset vs. ownership Why entertainment-driven content makes growth harder   Key Takeaways Raise Prices—Incrementally and IntentionallyBump existing clients in small steps, quote new clients higher. Confidence + consistency = better margins without a mass exodus. Chase Average Ticket, Not Hours Design your pricing around profit per day. Bigger tickets + fewer trips = cleaner math and calmer schedule. Tighten Your Route, Grow Your Wallet Route density kills dead time. Shorter drives, less fuel, more jobs done—that's real margin.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of The Untrapped Podcast, Keith gets real about money, mindset, and risk. After dropping $9,300 on a brand-new enclosed trailer, Keith dives deep into how he approaches investing in his landscaping business — and why he refuses to buy anything until it's absolutely necessary. From avoiding unnecessary debt to setting financial safety nets, Keith shares the exact philosophy that's helped him stay profitable and sane while running multiple businesses. This isn't about flashy spending — it's about working smarter, protecting your peace, and building real security.     "If other people can do this, so can you. You're being forced to expand in your maturity and your growth." – Keith Kalfas   Topics Covered: Why Keith only buys tools “the morning of the job” The difference between wanting and needing new equipment How to calculate a 50% profit margin on every job Setting your “safe number” — the bank balance that calms your stress How to balance growth without sacrificing your health or family The mindset shift from risk-taking to smart scaling   Key Takeaways Only Buy What You Need — When You Need ItKeith's golden rule: never buy a new tool until the morning of the job that requires it. This keeps your risk low and your cash flow strong — no fancy toys gathering dust, just smart, purpose-driven purchases. Know Your “Safe Number.” Set a financial cushion that lets your nervous system chill. Whether it's $5K or $50K, define the amount in your bank account that makes you feel secure — and never dip below it. That's how you build peace and profit at the same time. Growth Without Burnout Big businesses aren't always better businesses. Keith reminds us that stretching too thin can cost more than money —   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of The Untrapped Podcast, Keith opens up about the lies we've been sold by media, pop culture, and social platforms—from fake lifestyles on shows like MTV Cribs to the empty promise that money and fame bring happiness. He shares how reading the Bible and reflecting on his own journey opened his eyes to the truth: that chasing material success without purpose only leads to emptiness. Keith talks about learning to guard your mind, live with intention, and focus on what truly matters—faith, family, and living in alignment with God's plan.     “Thinking that anything materialistic will make you happier or make someone love you will make you chase and run and put unnecessary stress on your life. In the end, you might realize the people you were chasing it for only ever wanted you.” – Keith Kalfas   Topics Covered: How media promotes greed, lust, and materialism   The importance of guarding your mind, heart, and spirit   Finding fulfillment beyond money and possessions   Learning to live with faith, purpose, and awareness of God's plan   The emptiness of chasing success for external validation   The value of simplicity, family, and genuine connection   Lessons from financial struggle and the illusion of “more”   Discovering peace through gratitude and spiritual growth   How to build a purpose-driven life and business   Practical ways to monetize your message or passion sustainably   Key Takeaways The World Sells Illusions — Guard Your MindKeith reminds us that much of what we see online and on TV is a performance — rented houses, fake wealth, and empty promises. Once you realize that, you stop chasing other people's versions of success. The real battle isn't for money — it's for your attention and soul. Guard it fiercely. Pride Keeps You Broke You can gain everything the world tells you to chase — the house, the car, the followers — and still feel completely empty. Keith's story shows that when you chase possessions, you lose presence. True wealth isn't the things you own; it's the peace you carry and the people who love you. Build with Purpose, Not for Approval Keith shares how he learned to build businesses, create content, and earn income without making money his god. When you align your goals with God's purpose, everything you build becomes lighter, freer, and more fulfilling. The goal isn't to impress — it's to impact.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In today's episode, Keith Kalfas shares the raw, unfiltered story of how he hit rock bottom—working a dead-end landscaping job, broke, exhausted, and stuck—and how one life-changing piece of advice from a millionaire mentor set everything in motion. From dropping his shovel in defeat to starting his first business out of the trunk of his wife's car, Keith reveals what it really takes to break free from fear, rebuild from nothing, and create a life on your own terms. Packed with hard-earned wisdom, gut-punch motivation, and the kind of truth most people are afraid to say out loud, this episode will light a fire under anyone who's ever felt trapped and ready for more.     “Action is what brought me back to life. The shovel wasn't just a tool — it was my resurrection.” – Keith Kalfas   Topics Covered: Why the “perfect time” never comes (and why that's a good thing) How taking any action beats endless planning and self-doubt The moment Keith realized he was already dead inside — and how that freed him to finally live How humility, faith, and raw grit can build a six-figure business from nothing   Key Takeaways Rock Bottom Can Be the Turning PointKeith's story proves that hitting rock bottom isn't failure — it's clarity. When you finally realize that staying where you are hurts more than taking a risk, you stop hesitating. That's when real change begins. For Keith, the moment he dropped the shovel wasn't the end — it was the start of a new life. Pride Keeps You Broke Starting from nothing meant letting go of ego. Pulling weeds, working out of a trunk, knocking on doors — Keith did it all. Once he stopped caring about looking “successful,” he became unstoppable. Pride keeps you stuck; humility gets you paid. You Don't Need Money — You Need Movement Most people wait for the “perfect time” or enough savings to start a business. Keith learned that waiting is the real trap. The millionaire who told him to “get a shovel and start knocking on doors” wasn't being dismissive — he was teaching him that resourcefulness beats resources. Action creates opportunity, not the other way around.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Keith gets personal: the cramped one-bedroom apartment that pushed him to the edge, the terrible nights of doubt, and the single decision that changed everything. This episode explores how action — not passive hustle or endless planning — dissolves fear, how upgrading your environment upgrades your identity, and why finding the right people (coaches, freelancers, consultants) is often the smarter action than trying to do everything yourself. Packed with practical mindset shifts, a few laughable moving anecdotes, and a straight-forward call to take one bold step today.     “When you don't know your worth, you're taking action based off of fear.” – Keith Kalfas   Topics Covered: Action Cures Fear: Why Decisive Moves Shrink Anxiety   Fear vs. Incentive Motivation: Running From vs. Running Toward     Upgrading Your Environment to Upgrade Your Identity   Who, Not How: Leveraging People to Scale Without Burnout   Raising Prices, Raising Standards, and Building Confidence   Breaking Limiting Beliefs: The “Stable Datum” Shift   Surrounding Yourself with Mentors, Events & Growth Communities   Defining Your Number, Your Vision, and Incentive-Driven Goals   Key Takeaways Action Cures Fear Fear feeds on hesitation. The longer you sit in analysis and planning, the bigger the fear grows. Keith shares how taking decisive action — even when it felt risky or uncomfortable — immediately shrank the fear. Once he moved forward, momentum replaced anxiety. It's not about reckless leaps, but about making bold, committed moves that signal to yourself: I'm doing this. Two Kinds of Motivation Fear-Motivation: Acting because you're running away from something (like debt, failure, embarrassment). It creates hustle, but it also breeds burnout and keeps you stuck in survival mode. Incentive-Motivation: Acting because you're running toward something (like freedom, growth, building a legacy). This type of motivation energizes you, sustains you through challenges, and aligns your daily grind with a bigger vision. Upgrade Your Environment, Upgrade Your Identity: Your environment reinforces your self-image. For Keith, moving from a cramped one-bedroom into a better condo wasn't just about comfort — it was about identity. Suddenly, he felt like someone who deserved to charge more, run his business with pride, and raise his standards. That leap in environment forced a leap in belief, and that shift transformed the way he worked. In other words: where you live, the people around you, and the spaces you operate in either keep you small or challenge you to rise higher. Change your environment, and you naturally start showing up differently.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode, Keith drops by Brian Fullerton's shop (yes, after a literal mulch fire

In this episode, Keith travels to Kentucky to interview Coach Carroll, a successful entrepreneur running two seven-figure businesses remotely. Coach Carroll shares insights on his tech and blue-collar companies, his real estate ventures, and leveraging AI for efficiency. The conversation covers his background, significant achievements, and the organizational strategies he created to keep his team aligned. He emphasizes the importance of investing in mentorship and knowledge for business success. The episode also touches on his biggest failures, the importance of helping others, and his long-term goals, including a nine-figure tech company exit.     “Pay to get ahead. Stop negotiating the price of your success. Hire the mentor, hire the coach, buy the course, go to the event—pay for the knowledge others already have so you can make quantum leaps in your business.” – DJ Carroll Topics Covered: Overview of His Businesses Revenue & Business Breakdown From Lawn Care to AI: The Origin Story   Organizational Strategy: Heading Adjustments   Books That Shaped His Success   Running Global Operations from the Command Center   Advice for Entrepreneurs Starting Out   Future Goals, Big Vision & Lessons from Failure   Fulfillment Through Helping Others & Where to Find Him   Q&A and Final Thoughts Key Takeaways Pay to Shortcut the Struggle: Don't waste years trying to reinvent the wheel. The fastest way to level up in business is to invest in mentors, courses, and events that give you access to proven strategies. Knowledge is one of the few assets that appreciates instantly and pays you back for a lifetime. Keep the Team Aligned: Success isn't just about building systems—it's about keeping people in sync. Monthly “Heading Adjustments” give employees space to share challenges, measure satisfaction, and realign with core values. This proactive approach prevents small frustrations from snowballing into resignations and builds a stronger, more engaged culture. Turn Setbacks Into Strategy: Every failure carries the seeds of a better system. Losing a business venture taught Coach Carroll the irreplaceable value of having the right CPAs, lawyers, and advisors. Instead of letting breakdowns end the game, treat them as tuition fees for your entrepreneurial education—fuel to grow smarter and stronger.   Connect with DJ Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

I'm excited to welcome John Hamer back to the show. John is a Seventy in the Community of Christ and a remarkable historian of Restoration Churches. Earlier this month, he was in Utah for the 50th Anniversary of Sunstone, and today we'll be talking about the many ways to Mormon, including some of the Restoration Churches/schismatic groups that were represented at Sunstone. This episode will be part of a broader conversation about various Latter Day Saint schismatic movements. Join us for the discussion! https://youtu.be/1-hvle_929o Don't miss our other episodes with John Hamer! https://gospeltangents.com/people/john-hamer/ Copyright © 2025 Gospel Tangents All Rights Reserved Exploring the "Multiple Ways to Mormon" at Sunstone's 50th Anniversary The recent 50th anniversary of the Sunstone Symposium in Utah provided a unique opportunity to delve into the rich and diverse landscape of the Mormon culture and restoration heritage. John Hamer is a three-time guest on Gospel Tangents and a Seventy with the Community of Christ. Sunstone serves as an "open diverse forum" that welcomes individuals from all backgrounds, whether they are orthodox LDS, fundamentalists, or members of the Community of Christ. This gathering truly embodies the idea that there is "more than one way to Mormon". There are various schismatic groups that emerged after the pivotal 1844 schism which Joseph Smith died. These groups form distinct branches of the restoration tradition, each with its own unique history and practices. Major Restoration Churches of the Restoration Following the 1844 schism, two primary branches emerged: The Brighamite Branch: This branch is by far the largest expression of the restoration tradition. It includes: ◦ The Church of Jesus Christ of Latter-day Saints (LDS Church). ◦ All of the fundamentalist churches, such as the Apostolic United Brethren (AUB) which is also called “The Work”, & the Fundamentalist Church of Jesus Christ of Latter-Day Saints (FLDS Church). ◦ The "new emerging remnant movement" with Denver Snuffer. The Josephite Branch: Named for Joseph Smith III, this branch includes the Community of Christ, formerly known as the Reorganized Church of Jesus Christ of Latter-day Saints. Within the Josephite tradition, there are also: ◦ Independent expressions or "restorationists". These groups broke away from the mainline Community of Christ Church over issues like women in the priesthood and lineal succession. Some of these have grouped together in a confederacy of churches, like the Joint Conference of Restoration Branches (JCRB. See our interview with apostle Patrick McKay.) ◦ The Remnant Church of Jesus Christ of Latter Day Saints, which is considered a "restorationist church" by Josephites. Figures like Terry Patience, the new prophet-president, and Jim Vun Cannon have been prominent within this church. (Jim now leads a different church, the Everlasting Church of Jesus Christ in the Latter Day.) These "Josephite fundamentalists" are distinct from polygamists. Lesser-Known but Significant Restoration Churches Sunstone also provides a platform for understanding smaller, yet historically significant, schismatic groups: The Bickertonites (Church of Jesus Christ with headquarters in Monongahela, Pennsylvania): ◦ They are generally considered the third largest branch to emerge after the 1844 schism, with an estimated 25,000 members. ◦ They see themselves as "the true one true church" and are noted for retaining spiritual gifts from the Kirtland era, including speaking in tongues and spontaneous services. Their services feature spontaneous talks and no pre-written bulletins, similar to practices found in the Centennial Park group. ◦ Their heartlands are primarily in Pittsburgh and Detroit. ◦ Notably, they have recently produced an academically trained historian, Daniel Stone, who has focused on William Bickerton and their own history.

In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Chase Gallagher, a young entrepreneur who has achieved substantial success in the landscaping industry. At 24, Chase has grown his business to generate $2 million in revenue with 12 employees. They discuss how Chase got started, the importance of social media in his business, and key strategies for growth and customer retention. Chase shares his experiences and challenges, including early struggles, hiring strategies, and the importance of taking action to overcome fears. The episode is a treasure trove of actionable insights for aspiring business owners looking to scale their ventures.     “The services you focus on shape your bottom line. If you chase only the big, flashy projects, you might tie up time and cash flow. But when you double down on high-margin, fast-turnaround work, you create steady revenue that keeps the whole business moving forward.” – Chase Gallagher Topics Covered: Chase Gallagher's Beginnings Early Business Ventures Expanding Services and Design Work Challenges and Learning Experiences Equipment and Property Investments Business Growth and Management Facing Business Fears Overcoming Event Planning Challenges Trusting Your Intuition Taking Action and Eliminating Excuses The Power of Social Media for Business The Untrapped Podcast and Personal Growth Q&A and Final Thoughts Key Takeaways Grow One Service at a Time: Master a single service before adding the next. This controlled growth builds skill, reputation, and confidence—without stretching resources too thin.   Profit Lives in the Overlooked Jobs: High-margin work like drainage projects often beats flashier jobs in profitability. Focus on services with low material costs, quick turnarounds, and high demand.   Fast Communication Wins Clients: Being the first to respond—and doing it consistently—builds trust, sets you apart from competitors, and closes more high-value projects.   Connect with Chase Instagram: https://www.instagram.com/chase_gallagher_/ Youtube: https://www.youtube.com/@Chasegallagher LinkedIn: https://www.linkedin.com/in/chase-gallagher-309036177/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of the Untrapped Podcast, Keith Kalfas chats with Chris Beltran, the Brand Transformist from California, about how strong, consistent branding can take your service business—from landscaping to window cleaning—to the next level. Chris shares insights from working with industry pros like Brian Fullerton and Paul Jameson, and they reveal details about a free workshop on August 6th to help you create a brand style guide and attract dream clients. If you're ready to stand out and charge what you're worth, this episode's for you.     “Your branding really sets the expectations of your customer's experience. So if they feel that your brand is cheap, inconsistent, or sloppy, they're going to assume that's how working with you will feel too.” – Chris Beltran Topics Covered: Why branding is more than just a logo—it's about perception and trust How consistent, professional branding impacts sales and client confidence The difference between looking professional vs. looking intentional Chris Beltran's AIM Method: Audience alignment, Intentional imagery, and Messaging The importance of a brand style guide (and how it saves time + money) Real-life branding wins: Rebrands for Brian Fullerton, Paul Jameson, and Keith himself When (and why) to rebrand your business How branding creates subconscious emotional impact Common mistakes like “Canva-hacking” your brand and using generic logos Branding stats that prove its ROI (e.g., 33% revenue boost from consistency) The power of cohesive branding across business cards, websites, uniforms, and trucks Details on the free Brand Advantage Workshop happening August 6th Key Takeaways Branding Sets the Tone Before You Even Speak: Your website, logo, and truck wrap are doing the talking before you do. If your brand feels cheap or inconsistent, clients will assume your service is too—no matter how good you actually are. Consistency Builds Trust (and Referrals): Being visually consistent across your business cards, social media, shirts, and site isn't just about looking good—it makes you memorable and referable. Consistency signals professionalism and builds instant credibility. Your Brand Should Reflect Your Value—Not Undercut It: If your service is premium but your branding looks DIY, you're sending mixed signals. A cohesive, intentional brand tells clients, “Yes, I'm worth the price”—and makes it easier to charge what you're really worth.   Connect with Chris Instagram: https://www.instagram.com/itschrisbeltran/ Pinterest: https://www.pinterest.com/itschrisbeltran/ Website: https://chrisbeltran.mykajabi.com/ Brand Advantage Workshop: https://chrisbeltran.mykajabi.com/brand-advantage-keith Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode of the Untrapped Podcast, host Keith Kalfas speaks with Ryan Kettering, founder of Prolific Brand Design. They explore the significance of comprehensive rebranding and the importance of establishing a brand identity. Ryan shares insights into his decade-long experience in branding service businesses, emphasizing the need for businesses to act authentically and resonate with their market. They discuss the role of core beliefs, marketing strategies, and the importance of client experiences that are genuinely worth talking about. This episode offers valuable advice on branding, personal growth, and building a memorable business identity.     “You can never spend enough money to say the right thing—only you can say it, because it's your story. So why not be yourself, with the volume turned all the way up?” – Ryan Kettering Topics Covered: Meet Ryan Kettering: Branding Expert The Importance of Branding in Service Businesses Deep Dive into Branding Strategies Creating a Unique Brand Identity The Power of Authenticity in Branding Building a Strong Company Culture Marketing Strategies and Personal Motivation Creating Emotional Connections in Marketing The Power of Storytelling in Business   Practical Tips for Personal and Business Growth Key Takeaways Branding Isn't Just Design—It's Identity in Action: Ryan breaks down how powerful branding starts from within. It's not just about logos and colors—it's about knowing who you are, what you stand for, and how that shows up in every customer interaction. The strongest brands aren't loud—they're authentic and consistent.    Build a Business Worth Talking About: If no one's talking about your business, you're probably not doing anything worth talking about. Ryan challenges service business owners to stop chasing trends and start creating remarkable experiences that make customers want to share their story.   Purpose Isn't in the Clouds—It's in the Moment: Purpose isn't some big, elusive dream. It's doing the right thing, right now, with intention. Whether it's blowing off every inch of a customer's patio or handing a kid a Pokemon card, small, genuine actions leave lasting impressions.   Connect with Ryan Instagram: https://www.instagram.com/ryankettering/ Facebook: https://web.facebook.com/ryankettering Website: https://prolificbranddesign.com/pages/about-us/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

In this episode, Keith Kalfas lays down the honest truth about rejection in business — and how you can transform ghosting and “no's” into unstoppable momentum for your landscaping hustle. If you've ever poured your heart into proposals only to have customers vanish faster than a free donut at a staff meeting, Keith is here to fire you up. He shares how to build unshakable resilience, grow your “thick skin,” and adopt a numbers-driven mindset that helps you plant seeds far and wide — and harvest golden clients from the crowd.   “You should be so busy in your business that you don't even remember the customers who ghosted you.”  – Keith Kalfas Topics Covered: Why you must expect and embrace rejection in business The power of massive action: 100 quotes, 100 follow-ups, 100 conversations How to identify and retain your dream clients — the ones who pay well, tip generously, and treat you with respect How to let go of emotional baggage and focus on stacking value for your customers Proven strategies to stay top-of-mind with past leads and keep your pipeline full Real-world pricing wisdom, from $50 lawn cuts to $1,300 shrub cleanups Keith's shotgun farmer approach to planting “seeds” in marketing And a priceless reminder that your best clients are worth bending over backwards for — while still holding your professional boundaries Key Takeaways Rejection Is Fuel, Not Failure Keith stresses that rejection is inevitable — and actually necessary — to build a thriving business. Don't take it personally; use it to sharpen your skills and keep pushing forward.   Plant Seeds Broadly to Harvest Golden Clients Don't rely on one or two prospects. Keith urges you to market, quote, and follow up at scale, so you can sift through the masses and find the dream clients who truly value your work.   Retain and Protect Your Best Clients The real gold is in retaining your best customers — the ones who pay well, respect you, and make business a joy. Treat them like royalty, because they are the foundation of your success.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas reveals how setting a $700 job minimum transformed his landscaping business—and how it can do the same for yours. If you've been undercharging, afraid to raise prices, or stuck in the “lowball trap,” this episode is your wake-up call. Keith breaks down the mindset, math, and muscle it takes to confidently set a job minimum, stop negotiating against yourself, and build a profitable, sustainable business. You'll hear how he evolved from $99 jobs to a $700 baseline, how to calculate your own break-even point, and how to split-test higher prices with new clients—without losing your sanity or your soul.     "Figure out your job minimum and stick to it. It's gonna be scary. But if you have enough customers coming in and new customers and you have the difficult conversation with yourself and then the positive, friendly, uplifting, professional conversation with your customers, then it'll work out for you." – Keith Kalfas Topics Covered: Why your job minimum matters more than you think How undercharging creates a cycle of burnout Dealing with old customers vs. new pricing Emotional strength vs. price guilt How to split-test higher prices confidently Budgeting and cost-per-day calculations Avoiding the “lowball trap” in busy seasons Knowing your worth and owning your price Key Takeaways Raise Your Minimum, Raise Your Game Keith shows how setting a strong job minimum isn't just about money—it's about protecting your time, energy, and long-term vision.   Test Higher Prices—With Strategy Use split testing to experiment with pricing: serve some clients at your dream rate and others at a modest increase. Let data (not fear) guide you.   Don't Negotiate Against Yourself If you believe you're worth more—and you can prove it with quality work and real numbers—then stop lowballing and start leading with confidence.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas shares a powerful lesson on keeping your emotions in check when running a landscaping business. He reflects on real experiences—like dealing with customer callbacks, weed regrowth after mulch jobs, and mold surprises—and how staying calm, informed, and professional is key to long-term success. Keith breaks down the mindset shift from overreacting to responding with clarity, encourages clear client communication, and reminds landscapers to charge what they're worth.      "Don't immediately admit to a mistake just because you're scared." – Keith Kalfas Topics Covered: Emotional discipline in business Dealing with callbacks and complaints Seasonal landscaping challenges Client communication Setting expectations in quotes Knowing your worth and pricing properly Learning through experience and mentorship Drainage, hydrostatic pressure, and property water flow Mindset growth from fear to leadership Key Takeaways Control Your Emotions—Lead With Logic Keith reminds us that running a business means facing tough feedback. But reacting emotionally can hurt more than help. Instead, pause, zoom in (literally and mentally), and respond with facts, not feelings. It's a game-changer for confidence and client trust.   Set Boundaries in Your Quotes—Protect Your Peace One simple phrase: “What's included, and what's excluded.” Keith shares how clearly outlining job details (even verbally) avoids costly assumptions. Whether it's removing a stump or skipping a garden bed, clarity = no surprises, no regrets.   You're Not Just Landscaping—You're Managing Expectations Whether it's weeds growing back after mulch or dog vomit mold showing up uninvited, clients need education, not excuses. Keith shows how staying informed, explaining calmly, and standing your ground (when you're right) earns long-term loyalty.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas shares transformative insights on mastering financial systems based on his personal experiences. Highlighting the importance of having robust systems in place, he discusses James Clear's philosophy on systems over standards and introduces the MVSA (Minimum Viable System). Keith provides a detailed breakdown of the 30% and 50% rules for managing finances and achieving a 50% gross profit margin. He emphasizes the routine of 'Friday Finances' and how it brought order to his financial chaos. Additionally, Keith invites listeners to join his Untrapped Alliance group for deeper learning and access to successful business strategies, featuring contributions from financial experts like Dan Plata. Throughout, he underscores the significance of habit-building and consistent system application for financial stability.     "You already have systems—some of them just suck. But once you become aware of that, you can fix them. That's when everything starts to change." – Keith Kalfas Topics Covered: Introduction to Systems and Integrity Understanding and Implementing Systems The Life-Changing Friday Finances System The 30% Rule for Taxes The 50% Gross Profit Margin Rule The Untrapped Alliance Invitation Testimonials and Success Stories Key Takeaways Systems Save You—Even From Yourself James Clear's quote sets the tone: "You don't rise to the level of your goals; you fall to the level of your systems." Keith drives home the point that even with ADHD or chaos in life, simple, repeatable systems create stability. His Minimum Viable System (MVSA) concept proves that even imperfect systems beat no systems—because consistency wins.   The 30% and 50% Rules Are Game Changers for Small Biz Finances 30% Rule: Set aside 30% of your gross income (yes, even if it stings!) for taxes in a separate savings account. This protects you from tax season panic and builds discipline fast. 50% Rule: Build every job estimate to hit at least a 50% Gross Profit Margin. That means if it costs $1,000 to do the job, quote $2,000. This ensures your business isn't just busy—it's profitable.   Your Financial Habits Shape Your Freedom Keith's “Friday Finances” ritual is a simple but powerful weekly system: review all accounts, reconcile records, check in with your bookkeeper, and make sure every dollar has a job. Over time, this habit pulled him out of financial chaos and into clarity—with 17 bank accounts now dialed in like a boss.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Coach Carroll, a renowned sales coach and entrepreneur from Louisville, Kentucky. They delve into Carroll's multiple business ventures, including his new AI-driven project. Carroll shares insights on his journey in building multimillion-dollar businesses, his philosophy on time management, setting healthy boundaries, and the future of artificial intelligence in small businesses. They discuss the importance of adapting to new technologies, particularly AI, for business growth and efficiency. Carroll also introduces ‘Alli,' his AI platform designed to help small businesses streamline operations and never miss an opportunity. This episode is packed with valuable advice on entrepreneurship, AI integration, and personal growth.     "  It's your fear of raising prices and losing customers. That's the enemy. Not the leads, not more from your website, not more follow up funnels. It's getting over that mindset shift." – Coach Carroll Topics Covered: The Rise of AI in Business AI's Impact on Small Businesses Introducing Ally: The AI Platform Coach Carroll's Mission and Vision Leveraging AI for Business Growth Future of AI and Business  The Value of Reading and AI's Potential Custom AI for Sales Coaching AI's Empathy and Human-like Characteristics The Future of AI in Business Leveraging AI for Personal and Professional Growth AI in Content Creation and Book Writing AI's Impact on Small Businesses Key Takeaways AI is a Tool for Survival and Scale: You'll learn how AI isn't just hype—it's a real, practical tool that can save you time, cut costs, and help your business grow faster. DJ shows how using AI for lead detection, customer service, and creative work can give small businesses a serious edge, especially those who act now.   Your Mindset is Your Biggest Limiter: A major lesson here is that fear holds most business owners back more than competition does. Fear of raising prices, fear of tech, fear of change. DJ points out that it's no longer about not having the right tools—it's about having the courage to use them.   Adaptation Beats Skill: You'll see how the businesses that thrive aren't necessarily the smartest or most experienced—they're the ones that adapt the fastest. From social media to AI, the landscape keeps shifting. If you stay curious, keep learning, and evolve, you'll stay ahead of the curve.   Connect with Coach Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode, Keith Kalfas shares his thoughts on living a peaceful, inspired, and motivated life by following one's purpose and staying in a flow state. He discusses the pitfalls of comparison and scarcity mindset, the importance of emotional well-being, and the benefits of maintaining a beautiful state of consciousness. Keith also touches on the impact of materialism and societal pressure, emphasizing the value of building meaningful relationships and staying true to one's core values. He integrates lessons from personal experiences, spirituality, and teachings from influential figures, making this episode a thought-provoking discussion on the essence of a fulfilling life.     " We chase Bugattis to feel loved, not realizing it's not the car we want—it's significance. A lot of people are rich physically, but poor mentally." – Keith Kalfas Topics Covered: Inner Peace and Inspiration Comparison, Scarcity, and Self-Doubt Consciousness, Flow, and Purpose Perfectionism and Self-Worth Fear, Suffering, and the Human Experience Materialism, Wealth, and Debt Family, Presence, and Personal Loss Faith, Prayer, and Spirituality Navigating Business and Life Challenges Personal Growth and Fulfillment Key Takeaways Feeling Inspired and Motivated: The episode highlights the joy and fulfillment that come from doing what you love and finding your purpose. Being in this 'flow state' where time flies and everything feels just right is incredibly rewarding.   Mindset Matters: It's easy to fall into the trap of comparing yourself to others, especially on social media. However, shifting your perspective and focusing on your own journey can drastically change your experience and outlook on life.   True Wealth Lies in Relationships and Faith: Keith emphasizes that real wealth isn't about money or possessions. It's about the love and connections you have with family and friends, and the peace you find in your spiritual beliefs.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Joel Kouski from Kouski Landscaping, who has built a $2 million business with 20 employees. Joel shares his story and talks about why staying emotionally detached in customer service is important, while still building real connections with customers. They discuss overcoming challenges, leading with humility and strong character, and using smart sales strategies. Joel also gives practical tips for handling the busy spring season, boosting team productivity, and staying focused on personal growth and faith. This episode is packed with useful advice for landscaping business owners and entrepreneurs.     " We're trying to be a lot of things for good reasons, but what if trying to be that thing in the first place is actually the thing holding you back? Just take the pressure off, " – Joel Kouski Topics Covered: Joel Kuski's Business Journey Challenges in Entrepreneurship The Role of Encouragement in Business Solving Technical Issues in Business Balancing Personal Life and Business Building Systems and Automations Personal Growth and Humility in Leadership Customer Connection and Sales Success Pricing and Value in the Landscaping Industry Employee Management and AI Tools Key Takeaways Building Real Connections in Business: Joel stresses the importance of genuinely understanding and connecting with people — whether it's customers, employees, or family. For example, instead of just selling a pool, he suggests creating a space that fits the customer's real desires, which builds trust and loyalty.   Emotional and Mental Health: Both Keith and Joel talk about how important it is for entrepreneurs to take care of their emotional and mental health. Joel shares how stress and poor emotional management hurt his relationships and emphasizes the value of self-awareness, admitting mistakes, and focusing on personal growth.   Value and Pricing: Instead of focusing on discounts or low prices, Joel advises businesses to focus on understanding their customers' needs and offering high value. By doing so, they can justify higher prices and build customer loyalty.   Connect with Joel Youtube: https://www.youtube.com/c/JoelKouski Instagram: https://www.instagram.com/joelkouski/?hl=en LinkedIn: https://www.linkedin.com/in/joel-kouski-9b751a73 Website: https://www.joelkouski.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the  University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to entrepreneurship, the challenges she faced, and the strategies she employed to achieve success. Erica also touches on the importance of customer reviews, organic content, and social media marketing in growing her business. Additionally, she shares her personal growth, shedding light on how she overcame emotional and business hurdles with faith and perseverance.   " I want to inspire that person to know that just because you came from a certain place and you were raised a certain way and you were treated a certain way, doesn't mean that you have to live that life. It doesn't mean you have to get stuck in the poverty loop. You can. Break away and you can make changes and you can grow." – Erica Krupin Topics Covered: Introduction of Erica Krupin and her business, Kroopin's Poopin Scoopin. Strategies for marketing and building a successful pooper scooping business. Transition from manual methods to using jobber software for business operations. Challenges and mistakes, such as overextending with office space. The importance of staying lean and reinvesting profits wisely. The role of social media and digital marketing in business growth. Personal journey and growth, including leaving an unfulfilling job. The significance of faith and being open about it. Upcoming public speaking engagement at Scoop Con. Advice for new business owners on starting and evolving their business. Key Takeaways   Entrepreneurial Journey and Challenges: Erica shares her experience of building a six-figure business, including initial struggles, scaling up, making financial mistakes, and learning to focus on core services for better efficiency. Marketing and Branding Strategies: Discussion on effective marketing strategies ranging from organic social media content, Google and Facebook ads, using community-specific tactics like business cards in vet clinics, and maintaining consistent branding. Personal Growth and Spiritual Journey: Erica's transition from a hospital job to entrepreneurship, overcoming personal challenges, including addiction, and the role of faith and spirituality in her journey towards personal and business growth. Connect with Erica Youtube: https://www.youtube.com/channel/UCvDcw9Kf62FDkBRp2mYDTSg Instagram: https://www.instagram.com/erica_krupin/ LinkedIn: https://www.linkedin.com/in/erica-krupin-605756172/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

In this lively episode, Keith Kalfas hosts Austin Douglas from Ditch The Itch, who has built a six-figure business from scratch by removing poison ivy and offering mosquito treatments. Austin shares his journey from part-time work to significant growth, emphasizing the importance of continuous learning and networking. He discusses his innovative approaches to marketing and client retention, as well as the development of his training academy. Austin also provides practical advice on poison ivy identification, safe removal techniques, and strategies for expanding service offerings. This episode is a treasure trove of insights for aspiring entrepreneurs and green industry professionals.   "You have to act the part. You're only going to be perceived as a professional if you put yourself out there as a professional." – Austin Douglas Topics Covered: Strategies for Business Growth Educational Ventures and Partnerships Poison Ivy Management: Tips, Stories and Precautions Youtube Channel Strategies and Exam Preparation Learning Through Visual and Audio Methods Creating Study Materials and Practice Exams Launching and Selling Online Courses Innovative Mosquito and Tick Control Methods Public Speaking and Educational Outreach Key Takeaways   Business and Marketing Strategies: Networking and Relationships: Building connections through industry meetings can open significant business opportunities. Marketing Tactics: Utilizing social media ads, billboards, and referral programs to effectively grow a business. Client Retention: Providing excellent service leads to repeat clients and reduces the need for extensive marketing. Treatment and Removal Techniques: Poison Ivy Control: Use protective gear, Dawn dish soap for cleaning, and selective herbicides like Garlon 3A for effective poison ivy treatment. Tick and Mosquito Management: Apply permethrin-treated clothing and DEET to minimize bites. Understand mosquito treatment innovations, such as using longer-lasting formulations. Education and Community Impact: Continuous Learning: Investing in education enhances business credibility and opportunities. Public Speaking and Online Education: Use platforms like YouTube and industry events to share expertise and position oneself as a leader. Community Engagement: Incorporate charitable activities into business practices to positively impact the community and enhance brand image.   Connect with Austin LinkedIn: linkedin.com/in/austin-douglas-ab1683175 Instagram: https://www.instagram.com/ditch_the_itch_mi/ Website: https://ditchtheitchmi.com/about/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: