Podcasts about Tina Sharkey

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Tina Sharkey

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Best podcasts about Tina Sharkey

Latest podcast episodes about Tina Sharkey

Digital & Dirt
DNA of Modern Brands with Tina Sharkey

Digital & Dirt

Play Episode Listen Later Jun 19, 2024 63:08


In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC's Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. Podcast Breakdown 00:00-03:48 Meet Tina Sharkey03:49-09:57 Career Beginnings and Digital Innovation  09:58-15:28 Scaling BabyCenter and Modern Branding  15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting'  30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role  

Wild Business Growth Podcast
#290: Tina Sharkey – Social Media Pioneer, Brandless and iVillage

Wild Business Growth Podcast

Play Episode Listen Later Jun 5, 2024 27:45


Tina Sharkey, the Advisor, Professor, and Co-Founder of Brandless and iVillage, joins the show to share her journey from working at Sesame Street to disrupting the categories that demand our attention today. Hear how she got the job with Sesame Workshop, how to manage your time as an advisor, when you are most productive, how she coined the term social media, and the Sesame Street character who made her most starstruck. Connect with Tina at TinaSharkey.com

Kate Hancock: Inspired by her
Disruptive Genius: Founder's Story with Tina Sharkey | S2: E24

Kate Hancock: Inspired by her

Play Episode Listen Later Apr 16, 2024 22:05


Today's episode is brought to you by BiOptimizers, whom I LOVE their MAGNESIUM BREAKTHROUGH product that has helped me sleep better, stay focused and feel all around healthier. Check out their products at http://bioptimizers.com/danrobbins use promo code FOUNDERS for 10% off any order. Tina Sharkey, a trailblazer who notably coined the term "social media," has left an indelible mark over three decades of entrepreneurship, guiding companies to public success and significant exits. In a recent episode of Founder's Story, Sharkey shared insights into her journey, emphasizing that her drive was never for the title of an entrepreneur but to effect meaningful change. With a vision that transcended the norm, she founded Brandless to democratize access to quality products at fair prices, reflecting her ethos of doing something impactful when nobody else is. Sharkey's approach to entrepreneurship is rooted in problem-solving and intentionality rather than seeking acclaim. Her work within large corporations and startups alike showcases her ability to be a change agent, irrespective of the environment. This mindset has been pivotal in her remarkable career, from building a global online community for women to advising the next generation of leaders and entrepreneurs.  

Flip the Tortilla
Episode 1 with Tina Sharkey: Why Being Ourself is The Ultimate Strength

Flip the Tortilla

Play Episode Listen Later May 18, 2021 39:09


What's your superpower? Tina Sharkey joins Denice to share how finding her superpower shaped a career that has taken her from J&J to Sesame Street to founding iVillage and Brandless. Tina shares her recipe for taking the skills you've learned along the way into new situations, and explains why authenticity is the only thing that scales. 

Life, Deconstructed
CEO, Founder, Investor & Mentor Tina Sharkey

Life, Deconstructed

Play Episode Listen Later Dec 15, 2020 43:49


Tina Sharkey isn't someone you can sum up too briefly. She's spent over two decades building brands, businesses, and platforms, from iVillage, later sold to NBC, to AOL, and Brandless, which kicked off with a $300 million investment. She's a seasoned entrepreneur, investor, board member and mentor, whose name shows up on big-name lists like the ‘Top 100 People Transforming Business,' and the ’Most Daring Entrepreneurs.’ We caught up on how a 15-minute meeting out of college ended up changing her career path, handling the toughest moments in business, and the one key thing she teaches as a mentor. 

W talks: founders counsel
Ep2. Do operators make the best VCs?

W talks: founders counsel

Play Episode Listen Later Jul 15, 2020 55:58


For the second episode of Founders Counsel, three dynamic and successful operators (Silicon Valley speak for executives) who became venture capitalists discuss how they broke into the Silicon Valley VC world, what their experiences were like as outsiders, and how they faced and overcame barriers as they progressed in Silicon Valley. These guests also share their experiences as founders and senior executives. In a particularly timely discussion, host Doug Mandell also explores with the guests, who are all female and also represent diverse backgrounds, their views on the lack of diversity in the Silicon Valley ecosystem, including ways forward to achieve a more diverse environment, how it personally felt and feels to them, and the opportunity that must be seized now. How can you pivot from being an executive to an investor? What do these top VCs advise that you do to make a move into venture? When is the right time? What does it mean to have a “personal board of directors,” who should be on it, and why everyone should have their own personal board. Listen as our guests share their best advice for operators and VCs.GuestsRichelle Parham – Managing director at WestRiver Group, a Seattle-based venture, debt, and equity company with $2B in assets under management (AUM). Prior to WRG, Richelle was a partner at private equity firm Camden Partners and served as chief marketing officer of eBay. Richelle also served in numerous executive leadership positions at Visa Inc., Rapp, and Digitas. Richelle also currently serves on the board of directors of Shyn, e.l.f. Cosmetics, Best Buy, and LabCorp. Tina Sharkey – Serial entrepreneur, advisor, and former VC partner at Sherpa Capital (now Acme). Tina has driven innovation in media, commerce, and community for more than two decades, pioneering the development and adoption of pivotal consumer brands and platforms that bring data and technology together. A C-suite executive, entrepreneur, investor, and change agent, she has created, led, and scaled global brands and businesses that have transformed the way we communicate, shop, and share. Tina is currently on the board of directors of PBS and IPSY. Mallun Yen - Founder and partner of Operator Collective, a venture fund and community that pioneered a disruptive new approach to venture capital. Operator Collective brings together as limited partners (LPs) a group critical to a startup’s success but largely absent from the venture ecosystem -- senior operating leaders from diverse backgrounds. Operator Collective launched its debut $50M+ fund in December 2019 with 100+ operator LPs (90% women, 40% people of color) and was joined by notable institutional LPs as well. Mallun previously built and scaled three other successful, category-creating startups. She was previously vice president of Worldwide IP at Cisco and COO of SaaStr. She currently serves on the board of directors for KQED, Northern California’s public media organization.

The SaaS Revolution Show
How your core metrics shift as your company grows with Tina Sharkey, co-founder of Brandless

The SaaS Revolution Show

Play Episode Listen Later Dec 19, 2019 27:51


This week Tina Sharkey, co-founder of Brandless, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They discussed Brandless' journey to date, including their expansion from a direct-to-consumer model to incorporating a physical retail presence. They also discussed the importance of identifying and communicating your core metrics – and how these have changed as Brandless has grown. This is especially important for an early, growing team – it's essential that everyone knows the key metric by which you're measuring growth – and how their contribution aligns with that. Tina offered some great practical advice for founders on telling your company's story, and measuring success.

Four Minutes with On The Dot
Episode 496: Tina Sharkey

Four Minutes with On The Dot

Play Episode Listen Later Oct 22, 2019 3:44


tina sharkey
9 to 5ish with theSkimm
Tina Sharkey, Co-Founder of Brandless: “I don’t think that luck happens. I think you create luck.”

9 to 5ish with theSkimm

Play Episode Listen Later Jun 25, 2019 33:34


Tina Sharkey is the powerhouse behind Brandless, the direct-to-consumer company that’s all about community. But before she started Brandless with her cofounder, she spent her career building communities online for major companies like AOL and Johnson & Johnson. Tina’s also been on the investing side and has helped out in tons of startups … including ours. Thanks, Tina. On the Couch, she talks to us about how her family taught her hustle (3:51), how she thinks about mentorship (10:18), and why she decided to step down as CEO in March (25:00).  PS: Our book – "How To Skimm Your Life" – is finally out. Get it here: https://theskimm.com/book

Contrary Radio
Brandless cofounder Tina Sharkey

Contrary Radio

Play Episode Listen Later Apr 26, 2019 15:19


On this episode of Contrary Radio, Tina Sharkey talks about: Studying International Relations at the University of Pennsylvania  Lessons from 20 years of e-commerce and brand-building The importance of team-building from day one

Marketing Mix
Tina Sharkey, Co-Founder & CEO, Brandless

Marketing Mix

Play Episode Listen Later Apr 24, 2019 23:01


Tina talks​ curating experiential marketing popups, generating tri-directional conversations with consumer communities, and keeping costs low with a direct-to-consumer model. Reimagining what it means to be a brand, Tina describes how Brandless is tackling the paradox of choice modern consumers face.

Unfinished Biz with Robin and Wayne
Brandless Co-Founder & CEO Tina Sharkey

Unfinished Biz with Robin and Wayne

Play Episode Listen Later Mar 5, 2019 57:07


Tina Sharkey has held influential leadership roles across multiple industries, having broken new ground in the blogosphere, cinema, and Sesame Street — just to name a few. Now at the helm of Brandless, Tina is facing a brand new challenge as she attempts to disrupt the entire CPG industry. Find out how she's gotten this far, and where Brandless is headed next.

Outside In with Charles Trevail
Tina Sharkey, Brandless CEO: It’s Gotta Have Soul

Outside In with Charles Trevail

Play Episode Listen Later Feb 6, 2019 16:07


Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO of Brandless, a fast-growing startup that’s putting everything from gluten-free hand cream to healthy snacks into the hands of more people at affordable prices. Sharkey says she’s “so done” with false narratives. Instead, she’s focused on scaling kindness. On the podcast, she explains the DNA of Brandless and how its success is rooted in trust, transparency, and community. Listen to this episode to learn: • How to build a values-driven brand in a world where trust is eroding • Tools and tips for building a culture around customers (including handwritten thank-you notes!) • How the Brandless team looks to its community for insights, on everything from lifestyle choice to what’s on the label • What’s next for Sharkey, Brandless, and the growing do-good ethos

Financial Grownup with Bobbi Rebell
Investing in Walking Birthday Cake with Brandless CEO Tina Sharkey (encore)

Financial Grownup with Bobbi Rebell

Play Episode Listen Later Dec 31, 2018 16:26


When Brandless Co-Founder and CEO Tina Sharkey turned 30, she didn’t want a birthday party- she just wanted the cake. Specifically a photograph of a walking birthday cake with legs that was by artist Laurie Simmons. Little did she know the significant role that work would play in her life. For more information, visit the show notes at https://www.bobbirebell.com/podcast/tinasharkey 

Business Made Simple with Donald Miller
#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values

Business Made Simple with Donald Miller

Play Episode Listen Later Dec 10, 2018 33:52


We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness. On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now! http://buildingastorybrand.com/126

core values strong brand brandless tina sharkey allison trowbridge
This Week in Startups - Video
E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from

This Week in Startups - Video

Play Episode Listen Later Nov 30, 2018 71:04


The post E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more appeared first on This Week In Startups.

This Week in Startups
E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from

This Week in Startups

Play Episode Listen Later Nov 30, 2018 70:54


The post E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more appeared first on This Week In Startups.

Retail Gets Real
#74 How Brandless is reimagining modern consumption

Retail Gets Real

Play Episode Listen Later Sep 4, 2018 30:56


Brandless is “unapologetically a brand,” says co-founder and CEO Tina Sharkey, and it’s one specifically designed to appeal to millennials. On its online platform, Brandless carries everything from applesauce to knives for no more than $3, and all products are sustainably manufactured, organic and non-GMO. On this episode, learn how Brandless makes the business model work while also donating a meal to Feeding America for every purchase.   Learn more at retailgetsreal.com.

Financial Grownup with Bobbi Rebell
Investing in walking birthday cake with Brandless CEO Tina Sharkey

Financial Grownup with Bobbi Rebell

Play Episode Listen Later May 30, 2018 17:01


When Brandless CEO Tina Sharkey turned 30, she  didn’t want a birthday party- she just wanted the cake. Specifically a photograph of a walking birthday cake with legs that was by artist Laurie Simmons. Little did she know the significant role that work would play in her life.  For more information, visit the show notes at  http://www.bobbirebell.com/podcast/tinasharkey

Don't Stop Us Now! Podcast
Tina Sharkey – Web Pioneer, Industry Disruptor & Tech Legend

Don't Stop Us Now! Podcast

Play Episode Listen Later May 30, 2018 31:25


Meet Tina Sharkey - serial innovator, entrepreneur and Silicon Valley legend What can you say about the woman who literally coined the term, ‘Social Media’ and has had numerous accolades including being named One of the Most Influential Women in Technology (Fast Company)? Tina Sharkey is a true web pioneer and serial entrepreneur. She’s been involved with the online world since the mid 1990’s and co-founded the iconic iVillage which in its day was the largest online destination for women. She created the online brands for Sesame Workshop, and has held key or CEO roles with AOL, and the massive parenting online community, BabyCenter. These days you will find Tina disrupting another sector with her much lauded and awarded startup, Brandless where she is Co-Founder and CEO. Honoured by Fast Company and Ad Age amongst others as one of the most innovative startups this past year, Brandless is changing the way you buy essential groceries and products for your home and much, much more. In this episode we chat to Tina about key lessons to date from her stellar career journey. You’ll learn: How she and her co-founder set about building Brandless and how they’re going about disrupting an entire industry How Tina has gone about thinking ‘what next’ in her career How she has juggled career and family and the tradeoffs she chose to make What she thinks really matters at the end of the day We spoke to Tina online from her office in San Francisco. Enjoy!   Links of Interest Brandless website Instagram: @Brandlesslife Twitter:  @Brandless Tina Sharkey on social Twitter LinkedIn See acast.com/privacy for privacy and opt-out information.

Wings Of...Inspired Business
100– Women, Innovating, Networking, Growing, Scaling: Grab Your Wings!

Wings Of...Inspired Business

Play Episode Listen Later Mar 27, 2018 23:04


On this 100th Episode of WINGS of Inspired Business, host and serial entrepreneur Melinda Wittstock shares the secret of inspired success in business and life. Together with guests Kara Goldin, Tina Sharkey, Ping Fu, JJ Virgin and others, Melinda talks Mindset, Mojo and Money: How to get past your fears, align your business to your “soul purpose”, and valuing yourself so you can create value for others.

Well Made
37 Unbranding Your Pantry with Tina Sharkey, CEO and co-founder of Brandless

Well Made

Play Episode Listen Later Mar 13, 2018 42:21


Tina Sharkey has dedicated over 20 years to building purposeful online communities. From her role as CEO of the Sherpa Foundry to SVP of online messaging at AOL, she’s passionate about building platforms that enable people to tell their stories. Her latest venture is no different. In July 2017, she and co-founder, Ido Leffler, launched direct-to-consumer brand, Brandless, which sells everyday home and pantry essentials for $3. Brandless’s consumer product line covers everything from pantry goods to beauty products without the overload and markups of traditional grocery aisles. On this episode, Tina talks about reinforcing transparency through packaging, the future of brick-and-mortar retail, and the importance of nurturing the Brandless community. Link and images from this post are on the Lumi blog.

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
Power CEO Tina Sharkey on Brandless, Brand Tax + Building Exclusive Products at Inclusive Prices

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Play Episode Listen Later Mar 13, 2018 42:54


Can a brand every truly be brand-less? On the show this week, we're talking to one of the most accomplished female founders out there today about her attempt to build a company that does just that - all while bringing low-cost, yet high-quality food, beauty, household and personal care products into your home. Yes, we're stepping away from fashion and apparel this week to explore the story behind one of the most talked-about ecommerce startups out there at the moment, one seeking to bring organic food, non-toxic skincare and environmentally-conscious household items from tissues to pens and paper into your life all at $3 a pop. With so many Spirit of 608 listeners currently grappling with a desire to bring ethically-made, high-transparency apparel and accessories to their customers at prices regular people can afford, this chat with a company making major headway in parallel verticals is one full of takeaways and proof that the ideas behind FEST are seeping into the DNA of brand everywhere today. Meet this week's guest, Tina Sharkey, CEO of Brandless. What you'll learn Why Brandless is doubling down on community as it digs into the business of building a company that's about a lot more than $3 product - and how you can apply this approach as you grow your own brand. Plus, you'll learn why they think they can pull off offering organic, non-GMO, non-toxic and environmentally-sound products at prices that often undercut those you'll find on grocery store shelves. How you'll be inspired For working moms in the audience, it will be easy to find inspiration from Tina. Not only did her own working mom show her how to take a seat at the proverbial table, but her own approach to parenting (no "kids table" allowed) is one example of how a mom with a career outside the home can succeed at both. What you'll tell your friends Have you heard about this thing called brand tax? According to Brandless, the prices we usually pay for our goods at department or grocery stores are unnecessarily jacked up thanks to numerous distributors and manufacturing companies in the mix. But what happens if you could remove all of these different companies and get to price your goods just for the product itself? Well, you might end up getting things like high-quality organic olive oil for $3. Resource of the week Siri: Yes, you can use Siri to be productive! She's not just some bot that churns out amusing answers to random questions. Tina uses Siri for dictation, enabling her to jot down quick thoughts and multitask more efficiently. Connect with Tina Sharkey Website: brandless.com Facebook: https://www.facebook.com/BrandlessLife/ Instagram: @brandlesslife Twitter: @brandlesslife Mentioned in this episode: Feeding America Casper Warby Parker Dollar Shave Club iVillage BabyCenter Sesame Street Sherpa Capital Sherpa Foundry Siri Conscious Coconut Benefit Stainiac T-shirt motto: Magic has no formula. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

Branded
Going Beyond Brand With Tina Sharkey of Brandless

Branded

Play Episode Listen Later Feb 19, 2018


--- Tina Sharkey | Brandless  Some things I learned from the Co — Founder of Brandless  Brands used symbols of trust.  We used to look at brands to guide our decision making and to help us express our beliefs through there symbols and logos.  But trust has been eroding. From governments and large institutions to garments and ice cream. Culturally, there continues to be a pervasive undercurrent of skepticism of those who are large, rigid and in-charge.  Now, while we still look for people to guide or decision making and symbols to express our beliefs, it is has become less about the brand name, and more about the community and the values that are imbued in the products and services that we choose to engage with.  Enter Brandless.  “If people knew what things cost versus how much they are paying for them, they would be rioting in the streets” Ido Leffler, Co — Founder, Brandless  Brandless is approaching the idea of brand from a people first perspective, focusing on the individual ideals and personal values of customers, at scale. It is a fresh and culturally relevant approach to shopping and the customer experience.  I sought to find out why and how they are creating a new kind of brand and customer experience.  Here’s what I learned from my conversation with Co — Founder Tina Sharkey  True community means you’re getting out of the way — facilitating and enabling community — putting people first, fusing value and values together.  2. ‘Walk Your Walk’ — You, your customers and your brand experience are uniquely you. How does walking your walk show up in your product, your community and your mission?  3. Eliminate The Brand Tax — A metaphor for all the inefficiencies that go into the development the product. What are the industries that are laden with brand tax?  4. Todays Brands Are Art Enabled By Science — Technology can be a factor and multiplier of the artistry that is truly seeing, understand and expressing compassion for the human experience.  5. Personalize Relationships With Individuals, At Scale — Allow customers to know that you see them as an individual, with their own unique quirks and nuances. Help them walk their walk.  6. Lets Not Sell You, Lets Show You. — Retail isn’t going anywhere, but should be more about an opportunity to engage as a learning experience, social experience (amplified into your own space), an opportunity for taste & trial, an opportunity to meet up with like minded people. It should be just as much a brand experience and word of mouth marketing channel as a sales channel.  For the full depth and detail of the conversation you can listen to it here. Tina goes deep into the process, principles, and purpose behind the creation of Brandless.  ---

Ueber-Brands
A Brand Built On ‘Less’? – Interview with Brandless co-founder Tina Sharkey

Ueber-Brands

Play Episode Listen Later Jan 4, 2018


‘Brandless’ is the only ‘brand’ you can buy at the eponymous e-grocer that carries the same name.  As co-founder Tina Sharkey explains, young ‘Brandless’ is not about the absence of identity or meaning and being a brand in that sense. … Continue reading →

Making Marketing
'Lucky doesn’t happen by accident': Brandless’ Tina Sharkey on finding opportunities

Making Marketing

Play Episode Listen Later Dec 20, 2017 23:10


Tina Sharkey, co-founder and CEO of Brandless, thought she would follow in her mother's footsteps and run a fashion company. But after graduation, her plans changed -- thanks to her mother. On this week’s Starting Out, Sharkey talks about growing up in a business setting around her mother and an informational interview that changed her career path.

No Limits with Rebecca Jarvis
#62: Tina Sharkey - Brandless Champion

No Limits with Rebecca Jarvis

Play Episode Listen Later Dec 11, 2017 39:04


Tina Sharkey is the co-founder and CEO of Brandless. Their mission is to bring people higher quality products for less...specifically only $3 per product. Prior to Brandless, Tina was a Venture Partner at Sherpa Capital and the CEO of Sherpa Foundry. She is currently an advisor to NewCo, Cue, TWYLA, The League, Greenhouse, Pinrose, and The Information, as well as WE Charities and the United Nations Foundation. She also sits on the Board of Directors of ipsy and Brit + Co, and is a Henry Crown Fellow and Mentor at the Aspen Institute. Congratulations to our No Limits Entrepreneur of the Week: RACHEL SILVER THE CEO AND FOUNDER OF LOVE STORIES TV Find out more: https://lovestoriestv.us/ Want to be a featured NLEOTW? Know someone who should? Send your nominations to NoLimitswithRJPodcast@Gmail.com Don

Wings Of...Inspired Business
04 Tina Sharkey: Millenials, Startups and Why Brandless is Priceless

Wings Of...Inspired Business

Play Episode Listen Later Nov 8, 2017 60:57


Tina Sharkey is a natural when it comes to building “purposeful communities” as a serial entrepreneur and investor. Tina shares with WINGS’ Melinda Wittstock how Millenials inspired her to disrupt traditional consumer goods as co-founder and CEO of brandless, where, as she says, “your values have value”. We talk about women in leadership, how to raise capital, how to manage your board, what she learned from her mom, and how her kids made her step up into the CEO role at brandless.

Hooked On Startups
Brandless – reimagining a brand based on community, authenticity, and the people it serves

Hooked On Startups

Play Episode Listen Later Oct 20, 2017 46:28


“We’re not anti-brand, we’re not not a brand, we’re just reimagining what it means to be a brand” Following her dream to make it possible for everyone to have access to better stuff for fewer dollars, in July this year Tina Sharkey launched Brandless. Brandless wants people to live more and brand less, to tell their own stories, and to drop the false narratives sold by Madison Avenue. “We want to aspire to help people live the lives they want to live” For Tina, co-founder and CEO of the company, Brandless is about more than any individual product they sell. It is about the true democratization of goodness  Brandless promises to keep prices low by eliminating the BrandTax - the hidden costs you pay for a national brand. Its simple white labeling was designed by a team of product and marketing experts and food scientists, what Brandless co-founder and CEO Tina Sharkey calls the “white box council.” The products are tailored to the conscious urban millennial and other shoppers who are “very connected to their values.” Brandless – reimaging what it is to be a brand based on community, authenticity, the people it serves. Is Brandless the future of consumerism? Listen to the interview and you decide! 1:00 - Welcoming Tina to the show, Tina is co-founder and CEO of Brandless.   2:44 - Tina’s approach of being a cultural anthropologist and studying people and behavior.   3:40 - What Brandless is all about.   5:35 - The progression of brands and the democratization of storytelling that led to the idea of Brandless.   10:24 - How this progression is a move away from the idea that brands dictate the narrative and how consumers are responding.   12:44 - The pushback about the premium prices needlessly placed on things like healthy foods.   14:35 - How brands relate to both truth and trust with consumers.   16:55 - Connecting democratization of information to the demise of cigarettes and brands being manipulative; the role of social media in that shift and how Brandless is breaking that down.   19:49 - An examples of how Brandless incorporates their customers’ creativity.   21:02 - Treating consumers as people and how that can enhance a brand and community through conversation.   22:31 - The ubiquity of reviews from the crowd and how that can improve lives.   23:30 - Reactions to Brandless from bigger brands and being an early stage startup, listening to and building with the people in their community.   26:14 - Brandless as more of a movement than simply a retailer.   28:09 - Connecting with brands more personally with the example Tina gives from a morning hike; building that into all their products.   30:22 - The value of the vulnerability from bringing the consumers into the process and community.   31:40 - Brandless’ current scale and what’s coming up for them.   34:05 - Benefits of having a curated selection of reasonable sized products at $3 each.   36:24 - Feedback that Tina has gotten for Brandless.   39:32 - Parallels to blockchain with respect to decentralization and democratization.   42:18 - The rapid fire questionnaire.   45:01 - Finding out more about Tina and Brandless.     Resources and Links Mentioned:   Brandless   Steve Jobs   Apple ‘1984’ Super Bowl Ad   Brandless Tacking ‘Brand Tax’   Tina’s TEDx talk - Unlocking Joy   Tina on The Future of Consumerism at the Worlds Fair Nano   Feeding America   Twitter   Instagram   Brandless Instagram   Brandless Twitter   Brandless Facebook   Use promo code “hello” at brandless.com for $1 shipping on first order        

Product Hunt Radio
Product Hunt Radio: Episode 29 w/ Tina Sharkey & Jason Shah

Product Hunt Radio

Play Episode Listen Later Nov 3, 2014 42:34


This week Erik Torenberg and I, Ryan Hoover, visit Sherpa Ventures/Foundry HQ to chat with Tina Sharkey (CEO, Sherpa Foundry) and Jason Shah (CEO, Do). We discuss productivity hacks, characteristics of startups Sherpa invests in, and the magic of voice dictation. Listen in, smiley face. - Do (http://www.producthunt.com/posts/do) - Do helps people run productive meetings - Boomerang (http://www.producthunt.com/posts/boomerang-for-gmail) - The ultimate toolbox to control sending/receiving emails - Tinder (http://www.producthunt.com/posts/tinder-4-0) - Tinder, now with #TinderMoments photos - Weave (http://www.producthunt.com/posts/weave) - Tinder for professionals nearby - Snapchat (http://www.producthunt.com/posts/snapchat-chat) - Putting the Chat into Snapchat - Medium Embeds (http://www.producthunt.com/posts/medium-embeds) - Embed Medium stories, collections, & profiles on the web - Draft (http://www.producthunt.com/posts/draft-61) - Better writing software - Shyp (http://www.producthunt.com/posts/shyp) - The easiest way to ship your stuff - Beepi (http://www.producthunt.com/posts/beepi) - Next gen used car marketplace - Munchery (http://www.producthunt.com/posts/munchery) - Wholesome meals in a snap

Purse Strings on WebmasterRadio.fm
Shopping Rituals of the American Mom

Purse Strings on WebmasterRadio.fm

Play Episode Listen Later Jan 24, 2012 34:29


Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.

Purse Strings on WebmasterRadio.fm
Update on BabyCenter 21st Century Mom Report

Purse Strings on WebmasterRadio.fm

Play Episode Listen Later Nov 9, 2010 33:41


Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online - and its beyond mommy bloggers.

21st century babycenter tina sharkey century mom
Purse Strings on WebmasterRadio.fm

Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.Tina Sharkey, chairman, and CEO of BabyCenter.com appears on Purse Strings and discusses the lure of the BabyCenter.com challenge and the changes she's made to better connect with her women audience.