Hooked On Startups

Bacteria are present everywhere, from food services to sports facilities. These germs need to be purified especially with the amount of airborne diseases that can come from it. This is what Ray Edwards, founder of Pūrtec, does for a living. He created a waterless purification method that can prevent the spread of airborne germs and microbes. Join your host Matthew Sullivan as he sits down with Ray Edwards to discuss the science behind Pūrtec. Discover how Ray managed to go to market with his product and find investors. Learn why customer relationship and brand credibility is very important in marketing. Listen in and start purifying your indoor environment today!

What is the most stable real estate revenue model of renting? It's coliving. Matthew Sullivan's guest in this episode is Johnny Wolff, the CEO and founder of HomeRoom Coliving. Join in the conversation as Johnny spills the beans on how he overcame the challenges he faced starting up HomeRoom. What is the secret behind doing 500% more than six months before?   He says momentum builds with awareness. If you want your business model to succeed, you need to educate to build trust with your investors. But first, you'll need an amazing talent base to help you. Need more tips? Don't miss out on this episode!   Email: johnny@livehomeroom.com Telephone: (913) 228-0858 Website: http://www.livehomeroom.com LinkedIn: http://www.linkedin.com/in/johnnywolff/ Facebook:  http://www.facebook.com/livehomeroom

People are so busy and in a hurry that they fail to look at themselves and how it is affecting their business. They fail to look at their own energy, humanity, and sensitivity—all key things you need to take into account if you also want to scale other areas of your life. For Matthew Sullivan's guest, maybe the reason your business isn't growing is because of a misalignment of energy. Join him as he sits down with prosperity coach, Sheevaun Moran, to talk about the power of energy. Sheevaun helps her clients resolve inner conflicts so that they can take their business to the next level. Learn how to connect spirit with business so you can start scaling!    Email: author@sheevaunmoran.com  Phone Number: 7143741988  Skype: Sheevaun  Website: www.SheevaunMoran.com  LinkedIn: https://www.linkedin.com/in/sheevaunmoran/  Facebook: https://www.facebook.com/SheevaunMoran/  Twitter: https://twitter.com/sheevaun

Chasing after uninterested leads or writing endless blog posts that don't get read can be pretty tiresome. A good business growth strategy will save you from all these stresses. Ken "Magma" Marshall's primary business goal is to help you reach yours. Ken and his team live by the driving desire for long-term and sustainable business growth for all of their clients. The Chief Growth Officer and Managing Partner at RevenueZen sits with Matthew Sullivan to talk about generating sales for your business without you having to lift a finger. Learn more as Ken shares how RevenueZen Increases the quality and quantity of your pipeline with proven SEO, content, and LinkedIn strategies tailored to your specific needs.

What does freedom mean to you? How do you overcome indecision and become your own boss? Jessica Dennehy, CEO and founder of Pivot and Slay, shares her views on this with Matthew Sullivan. From her role as a Wall Street regulator to being her own boss today, Jessica talks to Matthew about how she left her Wall Street career behind to become an entrepreneur and pursue her passions. Listen in and learn more as Jessica discusses how she managed to integrate her personal brand with her business and why it's important to do so.

In everything that we do, we must always have a vision. This is true even in the real estate investment realm. In today's episode, we have Robert Syfert sharing his wisdom as the Co-Founder and Chief Visionary of RealEstateInvestor.com. With over 20 years of experience in the real estate investment industry, Robert has become a specialist in creating software, tools, and services that enable real estate investors to do things better and faster. He has sold and managed hundreds of investment properties and has built three successful startups from the ground up. Tune in as Robert shares the advantages of using the right tools for investors to be the game-changer for growth. Also, learn from all the issues he encountered along the way and how to deal with them.

Building your startup business could be very exciting. However, deciding on different things could result in your downfall or success, especially during the pandemic. In this episode, Amanda Rabideau gives us an overview of what we could expect to start one and how we could overcome challenges. She also discusses her mission of helping startups with her company Arch Collective and carving your path to success through effective marketing, strategy, and sales practices. She has worked with large enterprises like Dell, Microsoft, CoreLogic, and tech startups, including Arturo, AdAdapted, Venteur, Cloudstaff, and OraMetrix.  

For all its flaws, the legal system remains good and equitable. Matthew Sullivan's guest in this episode is Jonathan Rosenfeld, the founder of Rosenfeld Injury Lawyers. Jonathan fills Matthew in about how injury lawyers handle various cases. These can include personal injury, car accidents, home negligence, medical malpractice, and more. Join in the conversation and discover what services you can access with injury lawyers. Jonathan encourages you to educate yourself and get information about your different options. For starters, you can listen to this episode to learn more!

Are you a business owner, investor, or self-employed who wants to earn more? Do you know that you can gain more by learning some of the rules and strategies in tax law? In this episode, Tax Goddess Shauna Wekherlien shares tips and techniques on leveraging tax avoidance and the importance of a tax strategist. In addition, Shauna discusses a brief background in the emerging technology of cryptocurrency and how it is being handled and monitored by the IRS. Shauna is ranked as a Top 1% tax strategist in the US. She works for business owners, investors, and even the self-employed to create custom strategies to maximize deductions and reduce their tax burdens to the legal minimum. 

There's nothing new under the sun. So if you want to attract the right clients, you need to find creative solutions. Matthew Sullivan welcomes Wesley Earp, the Founder of WEInvested. Wesley shares with Matthew about the different creative endeavors he engaged in, from blogging to podcasting. The key is consistency. You need to put energy into your future goals and plans every day. Discover simple strategies on how to find creative solutions for your clients. Tune in!

Well-targeted and crafted digital marketing is key to business success nowadays. It allows you to reach a bigger audience while making sure they get your intended message. But this is more than just being visible on social media and constantly producing engaging content. Matthew Sullivan sits down with JP Clement, CEO of Boomtime, to discuss making digital marketing strategies more holistic and relatable. He explains what it takes to develop the right content that truly resonates with the people and the most important KPI factors to consider. JP also talks about bringing back the human aspect into digital marketing, emphasizing the best approach in choosing the appropriate person to stand as the face of your company.

The most important thing about marketing is trust. That is why marketers need to focus on building trust. No one is going to buy a product that has 1-star reviews or is from a sketchy merchant. With so many fake marketing gurus out there just waiting to take your money, trust is the name of the game. In this episode, Matthew Sullivan brings on Josh Elledge, the Founder of Up My Influence and host of a podcast of the same name. Today, they talk about building high-level relationships with your customers. Trust your customers, and don't beat them over the head with your marketing. Learn how to market correctly today!

Video content is a must when you want to promote and market your business. But not everyone has the skills to edit a good quality video. If you're looking to expand your marketing and content creation but not sure how, then VidChops is the solution you're looking for! VidChops is a flat rate video editing service for YouTubers, thought leaders, experts, or anyone looking to create videos online. In this episode, CEO Augie Johnston shares just how they're solving solutions for creators and why you should be investing in your content. Plus, he gives free tips on video content creation you can start applying immediately! Keep your ears glued to learn more!

Want to get into the world of e-commerce and launch your own Amazon store? You've come to the right place! Kirk Cooper is the CEO at Ecom Automation Gurus, where he helps business owners automate their Amazon store. There are pros and cons to launching your business on a major platform, and Kirk is here to break it all down. He shares his experience going from teacher and coach to making money in the eCommerce space. He gives tips from finding the right product to building a high-performing team. Tune in and get the info on how to optimize and scale your online business through Amazon.

Success never comes in a golden box with a red ribbon. So pay attention! Matthew Sullivan's guest in this episode is Ola Dantis, a real estate investor and entrepreneur. Ola shares with Matthew how paying attention to little things in your business can make you or break you. You have to understand what you're trying to achieve and what you need to get there. For Ola, two things matter most in his business: deals and capital. Join in the conversation to discover more instances when paying attention helped boost Ola's success.

Do you want to grow your existing company fast? Then you need to learn growth through acquisition. Matthew Sullivan's guest today is Kylon Gienger, the President at Acquira and Owner of Black Sheep Holdings. In this episode, Kyle talks with Matt about how you can grow exponentially when you buy multiple related businesses. Acquirers are a must to guide you through the process. You need to know the numbers, integrate yourself into an existing culture, and create positive change. If you want to know more about growth through acquisition, this episode's for you. Tune in!   

There's a lot of things you can do to make money. Real estate is probably the most tax-advantaged way to do that. Matthew Sullivan sits down for a conversation with Shannon Robnett about cash flow and using blockchain technologies to bring liquidity to real estate investing. Shannon has been in the real estate industry for over 40 years. He has been involved from start to finish on over $250MM in construction projects covering the gamut from multi-family, professional office buildings to City halls, fire and police stations, schools, industrial and mini storage. He discusses his proven model and the results in considerable passive income streams for syndicate partners. He emphasizes that you've got multiple options for projects on the marketplace. Learn about those and listen to this episode!  

Every entrepreneur aims to take a business to another level, providing them with bigger revenues and a wider reach. But achieving rapid growth is another challenge entirely. Doing so will certainly yield much more enticing results. Joining Matthew Sullivan is Alex Machuca, CEO of one of the fastest-growing mortgage broker companies, Lyncrest Media. He shares how thinking beyond logical reasoning and more into psychological solutions put his business to a different league. Alex also talks about his client relationship tactics, expansion plans, COVID-19 strategies, and techniques in working with third parties.  

Are you having a hard time cracking the code for eCommerce? Enter Matthew Sullivan's guest, Tim Keen, a digital marketing expert and co-founder of Loop Club. With Tim's guidance and expertise, a skincare brand skyrocketed its business from $40,000 to $1.2 million a month in five months! If you join in the conversation and listen to Tim's advice, you too can elevate your online sales. Tim also discusses fatal mistakes companies make when they try to do marketing by themselves. Tune in and save thousands of dollars by relying on experts who've been there!  

Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!   

Fashion is more than just about clothes, and being an influencer is more than just having followers. Today's guest is an empowerment influencer who grew her following organically by helping women gain confidence through clothes! Alison Lumbatis is the founder of Get Your Pretty On and the creator of the #1 online capsule wardrobe building program in the world, Outfit Formulas. After going through a rut after leaving the corporate world of engineering, Alison found that having the right formula to piece an outfit impacted her life in more ways than one. Now, she's helping other women realize the same. Tune in as she joins host Matthew Sullivan to discuss how she built a 7-figure business by catering to her audience's needs.

The pandemic completely changed the way that we look at things. A simple cold or cough may not be so simple anymore. We need to be extra careful as simple symptoms may just be signs of underlying chronic disease. In this episode, Noosheen Hashemi shares how her company develops solutions to prevent, predict, and postpone chronic disease. Noosheen is a tech veteran, entrepreneur, investor, and philanthropist. She is the founder and CEO of January AI and has excellent exposure to great technologies and startups. In this episode, she joins Matthew Sullivan to discuss how machine learning plays a role in our health. In addition, she shares her approach to address health problems and contribute to society.

How do you make your brand stand out? Matthew Sullivan interviews Amy Anderson, the Co-Founder at Wild Coffee Marketing. Wild Coffee is dedicated to helping your business grow better. Amy discusses with Matthew how customers are hungry for authentic connection. The first step to establishing a real connection with your clients is to know who you are. What do you stand for? Next, understand who your client is. Get into their heart and mind and know what they need. Are you itching for more practical advice to make your brand stand out? Tune in!

How can you create your brand so that you make your customers feel something when they look at it, wear it, buy it, and smell it? Matthew Sullivan's guest today, Kyle Duford, is an expert at crafting outstanding experiences for global brands. Kyle is the Executive Creative Director at The Brand Leader. Join in the conversation as Kyle explains that what people want to hear is the spirit of what makes you who you are. Therefore, you need to be clear on your core values and mission statement. Doing so helps you nail your messaging and attract the right customers. Are you excited to hear more branding tips? Tune in!

The healthcare industry is very expensive, but Shane Foss wanted to change that. Shane was an outsider going into the healthcare industry. When you're an outsider, you're going to cause some disruption. But that was not Shane's plan. Shane is the CEO of Hooray Health, and his goal is to provide healthcare to people who can't afford it. Join your host Matthew Sullivan as he talks to Shane Foss on how he started his business. Learn why medical bills are so expensive. Find out why urgent care clinics are on the rise. Discover how Shane is expanding in the industry rather than disrupting it. Listen to today's episode for a more affordable healthcare system.

What if you can have an affordable house you can bring with you wherever you want? Introducing Paolo Tiramani, the Founder of Boxabl. Paolo discusses with Matthew Sullivan how Boxabl's main innovation is a patented building construction technology for mass housing production to make houses more affordable. Boxabl delivers to you a beautiful building that's architecturally neutral. Then you can dress that building on the exterior however you want. The set-up is done in a day! If this innovation thrills you, whether as a homeowner or fellow inventor, don't miss out on this episode. Tune in! 

These days it feels like you can't move without having the right internet connection, so you can't help but invest in a service provider. But what if there was a way for you to control and customize that service while earning money on the backend? Justin Caswell is the founder and CEO of RevoFi and an advocate for a decentralized wireless infrastructure platform owned and powered by the people. On today's show, he joins Matthew Sullivan to break down all the moving parts of this multifaceted device and how you, as an owner, can reap the rewards from using it by earning Revos. Utilizing blockchain and other technologies, they've found a way to help you mine by simply setting up a hotspot wherever you need it. Want to learn more about this product? Tune in to get to know more about this exciting new launch!

Most businesses have gone virtual out of necessity, and many have lost the ability to connect with fellow human beings because of faceless communication. Introducing Darin Dawson, the President of BombBomb, who's on a mission to re-humanize the planet. Darin tells Matthew Sullivan why relationships are the core fundamentals of your business. But it's difficult to establish human connections over text through emails. The solution? Put videos into the mix! When you do so, you will make a massive impact on the overall customer experience. But how do you mix in video messaging to maximize results? Tune in to find out!

Getting into medical school is hard work, but it's certainly attainable. That's why we are giving you this episode as Matthew Sullivan interviews Dr. Shirag Shemmassian, the Founder of Shemmassian Academic Consulting, to discuss how his company has grown over the years in helping people get to the destination they want. Dr. Shemmassian is one of the world's foremost experts on medical school admissions, college admissions, and graduate school admissions. For nearly 20 years, he and his team have helped thousands of students get into medical school and top colleges using his systematic and proprietary approach. Ever since he has enjoyed helping people and seeing them get tremendously successful. In this episode, he shares how his passion grew and continues refining his skills, navigating and ensuring the quality of support to impact people's lives. Learn about the process, and take that step closer to your goal.  

Don't make your clients feel wrong; give them other options. Matthew Sullivan's guest in this episode is Bob Wheeler, the founder of The Money Nerve. Matthew shares with Bob his experiences in dealing with clients over the years. Some clients will never want to listen, while others are eager to know what solutions you can offer. It's a matter of finding the right client and building a long-term relationship with them. Never transact for the sake of making a quick buck off of someone. Keep it relational, and you will find fulfillment. Tune in!    

Every great business starts with a great team. With the operational changes that have come along the pandemic, most find having a strong and high-functioning virtual team is not only possible but ultimately advantageous. Robert Nickell is the founder and CEO of Rocket Station, the leading business process outsourcing provider for innovative companies. He joins host Matthew Sullivan to elaborate on how virtual teams are keeping businesses afloat during this volatile period. Robert shares that it's all about having structure and clarity before getting that first employee on board. They talk about misconceptions people have about outsourcing and the benefits you can reap in acquiring the service. Get tips on how to optimize your team and your processes in this episode of Hooked On StartUps!

What are the secrets of entrepreneurial success, and what do you need to do to learn these secrets? We look into these and more in this episode. Matthew Sullivan sits down for a chat with the founder of Business Lending Blueprint, Oz Konar as they talk entrepreneurship. Oz discusses why focus is an important facet of success, and why you need to have a revenue generating cash cow before you diversify. He also discusses mentorship, passion and why you need both. Tune in and learn the lessons of success from an entrepreneur who has paid his dues.  

If there's one human experience that we all share, it is death. In this episode, Matthew Sullivan talks with David Duford about how he has gained success while helping others through insurance sales. He talks about having to deal with the grim necessity that is final expense insurance and how it has helped him help others. David is the head of the Duford Insurance Group, a virtual insurance agency that offers new or experienced face-to-face and telesales agents nationally to sell final expense and Medicare among others. He also talks about how he has cracked the insurance sales code and shares his experiences as a mentor.

It's the beginning that's the most important in both our personal and professional lives. Pivoting to another career can be challenging, but with the right determination, you are set for success. Paul Attaway, the author of Blood in the Low Country, shares with us how he left the business world to become a southern storyteller. He talks about how he created opportunities for himself to continue to grow as a writer and details the challenges he had to face in this journey. Furthermore, he talks about the entrepreneurial mindset, taking risks, and the importance of overcoming battles, reaping the rewards, and taking it into the next stage.

You would think that in a world where almost everyone has access to social media and keeping their own mementos, the work for camera operators would decrease. Howard Zales, Emmy Award-winning camera operator, begs to differ. In fact, he has turned his passion for television broadcasting into several entrepreneurial endeavors. In this episode, he joins Matthew Sullivan to talk about his journey in the industry and why he thinks there is an ongoing demand for his services. He shares what he thinks about training, why there is a lack of it, and how he is helping solve that by providing it to those who want to get inside the industry. As a livestream guru, Matthew then tells us how the changes in technology have impacted livestreaming and what they are doing to adapt. 

From working as fishermen in Alaska to running an eCommerce marketing agency. This is the career path of Daniel Stafford and Robby Switzer. Daniel and Robby are the founders of Shopanova. Shopanova helps online stores grow with their top-notch digital marketing strategies. Join your host, Matthew Sullivan as he talks with this remarkable duo. Learn why Daniel and Robby wanted to start to change their lives and start a company. Discover how the pandemic shifted in their favor, how data privacy affects them, and learn their marketing strategies.

How many things come up when you Google “purple tech support”? Just one, and it's the Purple Guys. Matthew Sullivan's guest today is Jon Schram, the CEO and Founder of the tech support company known for its unique branding. Jon shares how the color purple came to be their trademark and talks about the company's evolution and how they got to where they are now. He also talks about the impact of COVID on how they operate their business, getting into how their service offerings are similar and different at the same time. Finally, he shares his insight on how the working environment has changed – leaning into remote work - and the need to evolve alongside it.

In a perfect world, people would be able to earn money without working. People would somehow meet financial freedom without putting the work in. They would have the time for their families, friends, and hobbies. Sadly, that is not how the world runs. People have to work to earn income but there are ways to make that work more hassle-free and less time consuming. Join your host, Matthew Sullivan, and his guests Russ Morgan and Joey Mure. Russ and Joey are the founders of Wealth Without Wall Street where they help people earn financial freedom. Join in and learn how to earn passive income so that you can have more time for family and yourself.

Those who are diligent, focused, and able to manage their time accordingly will find great chances of success in note investments. But before jumping into it, one must know how to maintain the success he or she will find here. Matthew Sullivan breaks down the ins and outs of this industry with Martin Saenz, Managing Partner of Bequest Funds. He explains how to navigate the business with all the bank policies and the ever-changing industry trends, as well as his approach to keeping a productive team. Matthew also shares his essential tips in starting a business venture in note investing, detailing how he goes in-depth with this through his mastermind classes.

Most dentists have no idea what a "unique selling proposition" means because they're not in the mindset of selling a product or service, and they shouldn't be. Matthew Sullivan's guest today is Chris Pistorius, the Founder of KickStart Dental Marketing. Chris has over 15 years of experience in dental marketing. He has worked with countless dentists and orthodontists across multiple facets of marketing, consulting, and coaching. In this episode, Chris shares valuable tips and insights on marketing strategies. If you want to learn how to grow your online presence, you're in the right place. Click and tune in!

Football coaches, basketball coaches, or rugby coaches are very different from business coaches. While many people don’t expect business coaches to be as hard or as demanding as those other types of coaches, Robert Clinkenbeard begs to disagree. Robert used to be a rugby player and is a four-time Ironman. He is also the CEO of The Radix Group LLC and the author of Ironman Mindset for Entrepreneurs. Join Matthew Sullivan as he talks to Robert about his business coaching career and how he fits his Ironman triathlon training into his coaching. Learn how Robert balances his career while having time to practice in order to level up his business.

Raw land may not be the most pleasing asset in all of real estate. Undeveloped plots are often full of grass and dirty all over. But for Mark Podolsky, this neglected land can be turned into the best passive income model. Joining Matthew Sullivan, the Land Geek explains the benefits of doing business with raw land, particularly the exemptions one can get from owners’ real estate legislation. Mark talks about the rise of interest in this kind of asset during the height of COVID-19, making 2020 one of his best years in business. He also shares his mission on educating the people about tax liens and land auctions through his book Dirt Rich and his two programs focused on land investing.

Ken is a member of Gensler’s Board of Directors and the Gensler Management Committee and the Co-Managing Principal of Gensler's Southeast Region. Gensler is the largest global architecture, design and planning firm with more than 5,000 professionals networked across Asia, Europe, Australia, the Middle East and the Americas.   Ken Baker is considered a global expert on workplace design and planning, having designed more than 10 million square feet of corporate headquarters and offices for law firms and financial institutions around the world. His background is also fine arts, music, 20 years of piano and voice, acting, and drama. In this interview we discuss: How do you create a unified culture across a firm with more than 5,000 international employees?   How do you maintain innovation in the workplace through design?   Why is it important to keep listening to clients and being receptive to new ideas? 1:08 - Introducing Ken and some background on his career.   1:55 - Digging into what makes Gensler so successful.   3:03 - Creating a unified culture across a firm with more than 5,000 international employees.   6:38 - The importance placed on people in the company and how Gensler is innovating on the traditional ideas around architecture and design firms.   9:01 - What drove the move away from older models of architecture businesses and how Ken’s artistic background influenced his approach.   10:55 - Using interior design as a key differentiator in the field.   13:20 - Ken’s memory of his first client meeting and his mindset around the meeting.   15:32 - Getting a perspective on how much Gensler has grown since Ken came on board and how that molded their business model.   17:31 - Understanding the importance of culture in a growing business.   18:44 - Providing a link between design and the bottom line of businesses through the workplace surveys.   21:38 - Wielding the learnings from the surveys to develop the Gensler Experience Index.   23:12 - Maintaining innovation in the workplace through design.   25:01 - Surprising findings from the surveys.   27:07 - When companies began understanding the importance of people and culture.   28:33 - Gensler’s big hairy audacious goals and projecting where they’ll be down the line.   29:53 - How Ken sees people working in 10 years and how offices will evolve to foster productivity.   32:40 - Playing the long game and constantly trying to improve and find new things.   34:44 - The changes that Gensler has been driving through their design and research.   36:36 - Why it’s so important to just listen to clients and stay receptive to new ideas.   39:33 - Clients that Ken has worked with for over 20 years and the importance of accountability.   42:45 - Authentic passion and trust as underpinnings for successful client relationships.   46:40 - The questionnaire.   49:22 - Learning more about Ken and Gensler.   50:31 - Ken’s story about inviting people in to check out the Gensler offices.       Resources and Links Mentioned:   Gensler   Art Gensler   Skidmore, Owings, and Merrill   Gensler Workplace Surveys   Gensler Experience Index   Atari   Apple   Moonshots versus Roofshots   Starbucks   Diane Hoskins   Gensler Research Catalogue Volume 1   Gensler Research Catalogue Volume 2

The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous reveals his trade secrets for making things happen.   Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on.   He rarely reveals how he accomplishes the feats that make his clients so happy. Check out this fabulously fun episode for some wonderful, hard-won insights from a man who is truly larger than life!   1:11 - Welcoming Steve to the show and giving some background on him and his book, Bluefishing.   3:03 - How he got into the line of work that he’s in and his view on failure.   6:06 - The importance of his mindset in terms of how he helps people.   7:33 - How growing up in a working class family in the 80s and 90s has influenced his mindset.   11:24 - Refusing the accept anything as impossible and looking at problems in a different way.   12:57 - Steve’s invincibility complex and pursuing “impossible” things by asking why.   15:38 - Changing perceptions of reality to accomplish seemingly impossible things and people’s tendency to talk themselves out of things they want.   17:54 - Story of a client who Steve helped to meet Richard Branson.   19:36 - Cultural differences in self-worth that Steve has noticed.   21:55 - How and why he winds up being a kind of mentor to some of his clients.   24:40 - Steve’s view on authenticity and his counterpoint: transparency.   28:05 - Advice for being more transparent and his approach.   31:16 - Different approaches to connecting with people and expectations.   34:08 - Effort in conversations versus decisions when it comes to connecting.   35:30 - Things Steve has learned about transparency that have helped his approach to his business; Steve’s “chug test” and deciding who to deal with.   41:58 - The importance of things like the chug test and the possibilities opened up when surrounded by people you work well with.   43:00 - Being more aware of your own definitions of success.   45:21 - Changing your perception and the path that led to Steve’s changes in perception; what he sees as the next steps past a change in perception.   48:07 - Part of the process behind writing Bluefishing and what the next thing he’s working on is.   51:37 - The questionnaire.   53:39 - Getting in touch with Steve.       Resources and Links Mentioned:   Bluefishing: The Art of Making Things Happen by Steve Sims   Bill Gates   Steve Jobs   Elon Musk   Richard Branson   Joe Polish   David Allen   SteveDSims.com   Twitter  

In this episode I speak to Joshua Long - an entrepreneur, strategy and sales guru and a consultant who focuses on helping businesses break through their current revenue plateaus and unlock rapid growth.   He launched BottleneckBreakthrough.com to focus on unlocking sustainable growth for businesses, and has just launched the‘Bottleneck Breakthrough’ book to help entrepreneurs and business owners implement his Bottleneck Breakthrough Method.   1:18 - Welcoming Joshua to the show and some of his background information, including his business, BottleneckBreakthrough.com, and his book, Bottleneck Breakthrough.   2:58 - Looking backwards as a problem for personality types and businesses.   4:22 - The importance of mindsets and why it can be difficult to address.   5:10 - Building credibility with early wins; often not being qualified to run a business when you start a business and Joshua’s experience with that.   6:30 - Venture capitalists investing in teams rather than companies and how that relates to learning as you go and being agile; reaching a ceiling in business and needing outside assistance to continue forward.   8:00 - The counter-intuitive nature of entrepreneurs needing to be aware that they eventually get to a point where they’ve reached the limits of their own ability and Matthew’s example from LinkedIn.   10:48 - Perspective as one of the key things Joshua brings to people’s businesses and seeing things holistically.   12:27 - Working more with established businesses rather than startups.   13:33 - Focusing on outcomes as a way to connect clients to how Joshua can help them.   16:03 - Looking at mindsets and limiting beliefs to figure out why you’re doing something the way you are and how that affects companies.   19:22 - Differentiating Joshua’s services from the shallower approaches to consulting; comparing paying for coaching to buying a gym membership.   25:02 - The effects of working with people like Chet Holmes and Tony Robbins; Joshua’s story from a former colleague in medicine regarding the importance of reps and data.   29:37 - Being able to see through the noise of your business and leveraging your relationships in order to see more clearly.   32:27 - Why intelligent, capable business owners sometimes overlook some of the most simple business principles.   36:24 - The element of fulfillment and how Joshua’s guidance can help clients to get closer to that.   39:09 - The different terms and titles that get thrown around in Joshua’s industry and how he addressed them through his book.   43:00 - Not running people’s businesses, but just giving businesses new ideas and empowering them to make new strategic decisions.   46:35 - Where Joshua sees his own bottleneck.   48:42 - Bringing in coaches for himself and the value of investing in yourself.   54:46 - The questionnaire.   56:52 - Getting in touch with Joshua.       Resources and Links Mentioned:   BottleneckBreakthrough.com   Bottleneck Breakthrough book   Reid Hoffman   Peter Thiel   Chet Holmes   Jim Rohn   Perry Marshall   Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne   Facebook   LinkedIn

In this episode I chat with Hillary Gadsby - an event and marketing dynamo and co-founder of The Boss Box. Hillary is also a best selling author and founder of StilettoGal.com, a multi-media company for women in business.   Check out how Hillary created the buzz for the Boss Box, overcoming the difficulties female entrepreneurs face when starting their businesses and how she found the drive to pursue her businesses and brand to create a movement rather than just a product.     1:30 - Welcoming Hillary to the show, background on her, and background her businesses and how they got started.   3:48 - Personal relationships being key to sales and business connections.   4:54 - The importance of collaboration.   6:13 - Challenges in building A Gadsby Affair, particularly without a professional mentor.   8:20 - The process to bring on partners and contractors.   9:37 - Why she didn’t have a mentor early on and how that led into her passion to mentor other women.   10:36 - The added difficulties female entrepreneurs face when starting their businesses and how Hillary dealt with them.   13:26 - Hillary’s moment of realization that she could leverage her experiences to help others through the Stiletto Gal.   15:30 - The challenge of getting people to open up and be vulnerable in an interview or conversational situation; how Hillary goes about addressing that.   18:23 - How Hillary found the drive to pursue her businesses and brand even through difficult times.   20:27 - More details on The Boss Box and creating a movement rather than just a product.   24:04 - The ways Hillary sees women doing business differently.   25:15 - The level of collaboration in the community that she’s building and what the key point of her mission is.   28:14 - Hillary’s feeling of being called to do this work and some developments coming to the Boss Box.   30:42 - How Hillary’s approach to helping people is different and addressing the “get rich quick” schemes out there.   31:42 - The importance of authenticity in her work and the challenges she’s facing with the Boss Box.   34:23 - Understanding what a position needs to do before hiring someone to do it.   36:42 - The “buzz” you get from creating businesses and feeling a pressure to get better.   38:55 - Continually being a learner and looking to others’ experiences.   40:22 - Deciding to make the Boss Box a quarterly delivery.   42:45 - The questionnaire.   46:34 - Learning more about Hillary and her businesses.         Resources and Links Mentioned:   The Boss Box   Stiletto Gal   A Gadsby Affair   Business Forums International   BDO   The Stiletto Gal Facebook, Twitter, and Instagram   The Boss Box Facebook, Twitter, and Instagram      

Before Dave Goodman was the bearded, apron-wearing Coco-Jack inventor and entrepreneur who received a $125,000 deal from Mark Cuban on Shark Tank, he was a rock-and-roll drummer living in New York City.   Following years of training at Juilliard and the Curtis Institute of Music, Dave began his career as a classical pianist, conductor, and composer, going on to start his own orchestra. “Once you start working for yourself, it’s hard to work for other people.”    For Dave, however, “taking time off” meant immersing himself in fields such as economics, neuro-linguistic programming, hypnosis, mythology, and aviation. As part of his health recovery, he also became a raw food vegan and lost over a hundred pounds. “That’s how I discovered Asian coconuts. I put them in smoothies, drank the water—coconuts became a part of my diet.” The only problem was, there was no easy way to open these coconuts. “As a musician, I didn’t want to throw a knife at my fingers all day.”   Find out more about Dave Goodman and the amazing story behind his invention of the Coco-Jack, a safe, easy way to open Fresh Coconuts, no matter what your size or strength.   1:07 - Background on Dave and his current venture, Coco Jack.   3:40 - Dave’s experience as a classical musician and founding the Wild Ginger Philharmonic.   6:20 - Dealing with burnout from the entrepreneurial pursuit of the Wild Ginger Philharmonic and digging into economics and business as a self-study.   10:13 - How Dave sees the cultural idea of the “suffering artist;” connecting economics to his passion for music.   13:24 - How new payment methods can affect the arts and classical music.   15:20 - Dave’s entrepreneurial ventures as a creative outlet.   17:19 - Why he got into coconuts.   20:23 - Finding the niche for an easier way to open coconuts and the massive scale of the market that unfolded.   21:36 - How he got the ideas together, developed the product, and the initial steps for starting the company.   23:31 - Going into a venture without preconceptions and staying open to bringing in help; building brand loyalty through authenticity.   26:19 - Information on Dave’s experience with being on Shark Tank and getting investment money from Mark Cuban.   28:45 - How they’ve been funding the company.   29:59 - Balancing capital between the various expenses in a new business.   32:10 - Advice Dave would give to people developing a product.   33:36 - Where he’s seen the most sales success and how to get to that success; advice for effectively utilizing Facebook ads.   35:38 - The role of design and Dave’s story of developing his logo and brand.   38:00 - Maintaining an understanding about all the aspects of your business while leveraging other people’s skills to complement your own; the art of entrepreneurship.   42:09 - What Dave’s upcoming plans are and his life as a digital nomad; details on how he runs his business.   50:18 - The dangers of planning too much and not doing; constantly learning, growing, and evolving from failures.   57:00 - Being present with your business in order to pivot and let go of ideas at the right times.   1:00:32 - The questionnaire.   1:08:35 - Getting in touch with Dave.       Resources and Links Mentioned:   Coco Jack (Use promo code “Matthew” to get 10% off)   Wild Ginger Philharmonic   The Great Courses   Timothy Taylor   Shark Tank   Mark Cuban   Facebook ads   Isaac Morehouse - Praxis   Contact Dave at jack@coco-jack.com

In this episode I chat with Nicholas Amato, Founder and CEO of 803Mine. We have a really in-depth discussion on: What Bitcoin and cryptocurrency mining is Why Bitcoin is valued the way it is We put some numbers to the exponentially increasing scale of computing power needed in this industry We discuss how mining is monetized and the scope of the industry’s growth  1:18 - Introducing Nicholas and his company, the 803 Mine Project. 2:09 - What bitcoin and cryptocurrency mining actually is. 4:27 - The value and importance of a crypto mining company and how mining relates to the block chain. 7:48 - How large the scale of required computing power is now and how it has grown. 9:54 - Nicholas’s career background and how that has influenced his current work. 11:29 - Speculation versus likely use cases for the value of bitcoin; how 803 Mine is looking to aid US national security. 16:13 - Putting numbers to the exponentially increasing scale of computing power needed in this industry; how mining is monetized and the scope of the industry’s growth  20:26 - Integrating the various cryptocurrencies over time. 22:20 - The possibly destabilizing effects of bitcoins in certain hands and the importance of bringing more block chain control on shore.  26:11 - The difference between other token based businesses and 803 Mine’s model. 30:17 - How Nicholas sees legislation evolving around cryptocurrency and mining. 35:29 - Details on the membership offering from 803 Mine and how to learn more about it; the untraditional approach Nicholas is taking to raising money and running his business. 43:28 - Nicholas’s excitement for this space and the work he’s doing.  45:10 - The questionnaire. 1:00:05 - Learning more about 803 Mine and getting involved.  Resources and Links Mentioned: 803mine.com Satoshi White Paper Satoshi Nakamoto Efficient Market Hypothesis PETAFLOP The Howey Test FinCEN Regulations  Focus at Will (Episodes #050 with John Vitale and #010 with Will Henshall) Hal Finney

In this episode I interview Josh Kilmer-Purcell and Dr. Brent Ridge, co-founders of Beekman 1802 – a TV Show, Mercantile, bestselling cookbook and memoir, website and tourism destination all inspired by the Beekman 1802 Farm in Sharon Springs, NY. In 2012, the duo competed and won the grand prize in CBS’s The Amazing Race. Over 10M viewers watched for 12 weeks as Josh and Brent beat 20 other competitors in a 45,000 mile race around the world through 12 cities in 9 different countries. Check out the full episode to find out how Josh and Brent overcame some huge challenges and how, with determination, persistence and inspiration, they created one of the fastest growing lifestyle brands in the country. Check out the full episode here: 1:01 - Introducing Josh and Brent from Beekman 1802 as well as how the company got started and some background. 3:30 - Digging into the desperation part of their story. 4:33 - Using your overall vision to push through the desperate times and how Josh and Brent really got their brand launched. 8:14 - How the story of starting a company intertwines into the overall brand. 9:13 - Facing the big challenge of pricing when dealing with a wholesale situation and how they dealt with it. 10:42 - Stages of success and never feeling like you’ve ever truly made it. 11:42 - The differences they saw from their previous career stages and how they utilized social media early on; their anecdote about a celebratory bottle of champagne. 14:20 - Shifting industries in the middle of their careers, but finding the underlying principles and lessons from each stage. 16:07 - Finding the determination to work through the early stages and begin settling into their trajectory towards creating a lifestyle brand and their own ethos. 19:55 - Making truth and transparency core to your business and how social media plays into that. 21:08 - Generational differences in receptiveness to different marketing messages. 23:44 - Challenges Beekman 1802 has faced in maintaining their brand while scaling the company and how they’ve addressed it through transparency with their customers. 28:25 - The purpose that Josh and Brent are pursuing and the responsibilities they feel to their both their customers and the artisans they work with. 32:04 - Connecting the message of their artisanal brand with people who may not always be able to pay top dollar for the higher end products; maintaining their product quality over their profit margin. 37:19 - Creating a high quality, egalitarian experience with an approach similar to Disney. 39:42 - The rapid fire questionnaire. 45:34 - Getting in touch with Josh and Brent and learning more about Beekman 1802. Resources and Links Mentioned: Beekman 1802 Martha Stewart Henri Bendel Anthropologie Disney Target Facebook Twitter   Instagram

If it walks like a duck and quacks like a duck, then according to the SEC it’s a duck. Or, more likely, your so-called utility token is more likely a security.   If you don’t know the difference between a security token and a utility token, you should listen to this episode.   Even if you think you do, you should listen anyway.   In this episode I interview Marc Boiron – ICO and blockchain attorney at Rutan and Tucker in Orange County.   Marc has leveraged his strong corporate and securities law background and his near obsession with blockchain technology to build a practice advising blockchain companies on a breadth of issues, including ICOs, smart contracts, and cryptocurrency laws.   Because, after all, nobody looks good in orange…   Check out the full episode here: 1:10 - Marc’s background and focusing his law practice on blockchain technology. 2:22 - Why Delaware is often sought for business incorporation. 3:47 - How Delaware approached the way blockchain relates to the law. 6:07 - Some issues regulators are facing with ICOs so far. 9:23 - How this affects startups, why Delaware is so much the focus of discussions like this and why companies are going offshore to avoid ICO regulations. 13:23 - Looking at the example of Tezos and what it means for the velocity of change in this industry. 15:41 - Points of reference for the scale of cryptocurrency and what kinds of firms Marc sees getting involved with blockchain and cryptocurrencies. 18:00 - How the ICO/TGE markets are maturing and becoming increasingly global. 20:26 - The process that established US companies have to take in order to be seen as an offshore entity and some of the associated costs with ICOs. 26:24 - Where Marc sees the big issues coming from and what he expects to be working on in 12 months. 30:18 - The two-step process for ICOs with startups. 31:21 - How doing a token presale to the public can work. 32:20 - Comparing tokens to a normal regulation D offering and how that could split the capital raising world. 33:51 - The potential for one big, global market for cryptocurrencies compared to all the separate markets that are currently active. 35:41 - Marc’s view of the future of cryptocurrencies in places like the US. 37:23 - The explosion of change in Marc’s field. 39:43 - The questionnaire. 43:38 - Getting in touch with Marc and learning about what he’s up to.    Resources and Links Mentioned: www.overstock.com ICOs Regulation D Regulation A Tezos JOBS Act Smart Contracts Howey Test Coinbase Tim Draper Marc’s blog - Blockchains 360 Email Marc at mboiron@rutan.com or call at 714-338-1861      

Do you know why Quizzes are the next big thing in Marketing? Yes No Don’t know In this episode I chat with Josh Haynam, co-Founder of Interact, a company that makes it easy for businesses to generate leads and drive sales using quizzes.  Ever wondered what the real secret to online marketing is? If you answered yes, no or ‘don’t know’ to any of the above, check out this episode and find out how quizzes can be incredibly effective for building email lists, subscribers, sales funnels, for selling online coaching programs….the list is endless! Check out the full episode here:  1:22 - Introducing Josh and his company, Interact.  3:04 - How Interact functions and works with clients. 4:13 - Interact’s role in attracting attention from the desired audiences through highly specified content. 7:23 - Filtering audiences through content rather than ad targeting and why that’s a valuable approach. 9:20 - The importance of quality content and how Interact goes about designing their quizzes. 11:16 - What effects come from the amount of data that Interact collects and Josh’s reaction to the scale of the response to Interact’s material.  13:40 - Josh’s experience starting and growing the company. 15:12 - What led Josh to this idea and what gave him the drive to keep going. 18:40 - How Josh used blogging as an education tool for their service; the risks associated with being open with your approach.  20:53 - The attrition Interact has seen in its competitors and their drive to constantly be innovating.  22:47 - How Interact focuses on their innovative approach. 22:58 - Relishing the competition and being pushed to do more and be better. 26:55 - The importance of starting with building good habits and having the success come afterwards. 28:28 - Josh’s advice to those in the building phase of a business and constantly feeling unsure. 30:33 - Using an early win as a “roofshot” and moving to bigger goals from there. 32:51 - Josh’s process for writing the first 100 blog articles to promote Interact.  34:21 - How Josh has recognized and dealt with failures in the business. 38:02 - Advice for reaching out to influencers. 39:36 - The value of personalizing your communications with people and creating meaningful engagement. 42:42 - The secret of online marketing is that there isn’t a secret and that it comes down to doing the work and connecting with people; the analogy between this and fitness. 45:11 - Mentoring and giving back to people in situations similar to ones you’ve been through. 47:04 - Where Josh sees Interact in the next year. 50:06 - The questionnaire. 56:47 - Getting in touch with Josh and learning more about Interact.   Resources and Links Mentioned:  tryinteract.com Hooked on Startups #026 - Sanyika Street The Red Cross Google’s “re:Work - The Roofshot Manifesto.” Lewis Howes Tony Robbins Marie Forleo Gary Vaynerchuk Inc. Magazine  Email Josh at josh@tryinteract.com