Podcasts about Tinybeans

In the internet age, TinyBeans is aiming to straddle the line between family sharing and safety.See omnystudio.com/listener for privacy information.

In episode 466 Dee shares her emotional and challenging pregnancy journeys. She was shocked to learn she'd conceived quickly but her elation soon turned to grief when she miscarried; an experience that was long and traumatic. For her subsequent pregnancy she details the isolation and uncertainty that comes with fragmented care which exacerbated her anxiety. Her first birth was hard, resulting in a postpartum hemorrhage and a challenging physical recovery. For her second birth, Dee was determined to do things differently. She opted for private continuity of care and takes us through her induction that led into a calm and beautiful vaginal birth. ----------- Today's episode is brought to you by the Tinybeans app. As parents, we're constantly seeking the best for our little ones, especially when it comes to capturing and sharing every unforgettable moment. That's why I recommend Tinybeans to all new parents. Tinybeans offers a seamless way to document your child's journey from pregnancy to preschool and beyond and allows your closest family and friends to follow along with every gummy smile, milestone birthday, and special family vacation. With features like unlimited photo and video uploads, customizable photo books, and journal prompts, Tinybeans simplifies the way you record, relive, and privately share your family's everyday moments, turning them into cherished memories. Download the Tinybeans app and create your free account to start sharing all your silliest and sweetest memories, easily, all in one place.See omnystudio.com/listener for privacy information.

In episode 265 Georgie shares with us the birth of her first child Sadie. Georgie lives in Gunning in rural NSW and went through the local public hospital for her care. Georgie was having her blood pressure carefully monitored throughout her pregnancy however, it wasn't until after Sadie was born that she became very sick with pre-eclampsia. ----------- Today's episode is brought to you by the Tinybeans app. As parents, we're constantly seeking the best for our little ones, especially when it comes to capturing and sharing every unforgettable moment. That's why I recommend Tinybeans to all new parents. Tinybeans offers a seamless way to document your child's journey from pregnancy to preschool and beyond and allows your closest family and friends to follow along with every gummy smile, milestone birthday, and special family vacation. With features like unlimited photo and video uploads, customizable photo books, and journal prompts, Tinybeans simplifies the way you record, relive, and privately share your family's everyday moments, turning them into cherished memories. Download the Tinybeans app and create your free account to start sharing all your silliest and sweetest memories, easily, all in one place.See omnystudio.com/listener for privacy information.

In episode 464 Alice shares her birth experiences in light of everything she's learned as a mother, doula and midwife-in-training. In her first pregnancy she chose private obstetric care and she details the natural onset of labour, the decision-making process when planning her transfer to the hospital and her choice to use gas and morphine for pain relief. She also takes us through her early pregnancy loss and multiple miscarriages and her choice to seek solace and support from a private midwife, despite the financial strain involved. For Alice's most recent birth she chose to have a homebirth and had a slow postpartum. ------------ Today's episode is brought to you by the Tinybeans app. As parents, we're constantly seeking the best for our little ones, especially when it comes to capturing and sharing every unforgettable moment. That's why I recommend Tinybeans to all new parents.  Tinybeans offers a seamless way to document your child's journey from pregnancy to preschool and beyond and allows your closest family and friends to follow along with every gummy smile, milestone birthday, and special family vacation. With features like unlimited photo and video uploads, customizable photo books, and journal prompts, Tinybeans simplifies the way you record, relive, and privately share your family's everyday moments, turning them into cherished memories. Download the Tinybeans app and create your free account to start sharing all your silliest and sweetest memories, easily, all in one place.See omnystudio.com/listener for privacy information.

Smith Publicity's Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today's Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions.Shannon Donaghy is a Publicist and Social Media Strategist at Smith Publicity. She works with authors of all genres, but works most often in the fiction space, particularly youth and children's fiction. She has gained coverage for her clients in outlets such as Forbes, Fast Company, Wall Street Journal, Insider, Salon, Parade, Home & Gardens, Psychology Today, AARP, CrimeReads, Tinybeans, LittleThings, The Social, and NPR's Jazzed About Work. She has the pleasure of running the Smith Publicity Instagram account. Shannon has a BA in English with a concentration in Poetry Writing and a minor degree in Public and Professional Writing from Montclair State University. She has multiple original poems published, and when she is not writing or reading, she enjoys hiking and hanging out with her wife and their two cats, Willow and Marlin. You can connect with her on LinkedIn and Instagram @after_this_chapter.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

For this episode of Coffee with Closers, I am sitting down with Eddie Geller, the CEO of Tinybeans.  After a successful exit from a previous startup, Eddie co-founded Tinybeans in 2012 with the goal of creating a private social network for families to share and celebrate their precious moments.  Under his leadership, Tinybeans has grown to become a publicly traded company with millions of users worldwide. Eddie brings a wealth of experience in entrepreneurship, scaling a company, raising capital, leadership, and innovation. So grab a cup of coffee and join us for this inspiring conversation! ------------------------------------------------------------------------------------------------------------------------------- ►Find Eddie Geller on LinkedIn https://www.linkedin.com/in/eddiegeller/ ►Visit Tinybeans at https://tinybeans.com/ -------------------------------------------------------------------------------------------------------------------------------

Andrew, Matt and Claude chat Tinybeans, company pivots, good vs bad expansion plans, Harvey Norman and sum of the parts theses,  and SRG Global and thinking about cyclicals.Follow us on Twitter: @BabyGiantsPod-----0:52 - Good News12:48 - Tinybeans Group (ASX: TNY)21:56 - Company Pivots - Hills (ASX: HIL)25:11 - Good vs Bad expansion plans30:45 - Reverse Corp (ASX: REF) - Delisted33:53 - Sum of the parts theses34:37 - Harvey Norman Holdings (ASX: HVN)37:12 - Cyclicals and SRG Global (ASX: SRG)

Andrew, Matt and Kevin chat about the latest market turmoil, updates on Tinybeans, Pushpay, the DGL Group scandal, ELMO, RPM Global, and the 4 Corners special: Why powering a green future means more mines.Follow us on Twitter: @BabyGiantsPod-----[00:01:27] - Latest on the market sell off[00:13:57] - Tinybeans[00:20:49] - Pushpay[00:27:01] - DGL Group[00:34:25] - ELMO Software[00:38:23] - RPM Global[00:43:23] - 4 Corners special: Why powering a green future means more mines

We have special guest Eddie Geller - CEO of Tinybeans join us, while reflecting on BeforePay's tough IPO debut and Redbubble's latest results against hard Covid comparables.

We discuss underfollowed Kiwi giant EBOS healthcare, and the new Tinybeans paid membership value proposition; while throwing out some wild predictions for 2022 and beyond.

Megan Harper is a work-from-home mom of 3 kids who recently launched a marketing agency after a successful career in marketing and product growth. Before kids she was a trained sommelier and worked at some of the top restaurants in NYC. After her son was born she left the restaurant world to work in start-ups and make her name for herself running her funny Instagram account, @girlgonechild_ (formerly @girlgonechildinnyc) which showcases the life of an ex-party girl turned young mom navigating her life in NYC being a working mom and trying to have it all. During the Pandemic Megan relocated her family to Charlotte, NC where she was working-from-home as the Head of Product Growth for Tinybeans and Red Tricycle in between homeschooling, running after a toddler and breastfeeding. After being laid off from her job only a month later, her post on adding her pandemic parenting experience to her resume went viral and led her on the path to launching her own marketing agency so she could work with many companies, not just one. In true Mommy's on a Call fashion, this episode is filled with kids screaming, husbands walking in, and nursing babies, which is a perfect snapshot of what real work-from-home during a pandemic mom life looked like. Megan and I had a real honest, unfiltered, and unapologetic conversation about the struggles of motherhood and managing a career. Follow Megan at: IG: @girlgonechild_ ----- Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall // @StephanieUchima

Millennial parents are increasingly becoming more conscious about what they disclose online. Privacy is far more important to them than a decade ago. This is only set to increase as Gen Z parents arrive on the scene. This presents challenges for brands in coming years. Joining me on the show today is Eddie Geller, Co-founder and CEO of Tinybeans, a photo and video sharing app which allows you to share your baby’s milestones within a closed social network, accessible only to people you invite. We talk about how Tinybeans has built a business focused on catering to a parents need for privacy. Eddie also shares his learnings about marketing to Millennial mothers and he points out some of the differences between Millennial mothers in Australia versus the US.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep36_eddie_geller_marketing_to_millennial_mothers/

Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.with Alexi Boyd, broadcaster, advocate and small business owner.Date: 19 May 2020 Incubators, accelerators, startup hubs. They seem to be popping up all over the place. Some are independant and others available through university programs. So what exactly are they and how do they give businesses the edge when starting out? Are they just for the techpreneurs who innovate in the digital world, or are other industries and sectors involved too? Today on the program we are joined by the CEO of Fishburners, Nicole O’Brien. Fishburners is a not for profit enterprise dedicated to “making the hardest thing you’ve ever done easier by providing the best facilities, resources, education, support and community of like-minded people to connect with and learn from.” Welcome to the show Nicole. Topics we’ll be covering: Why are startups so important to building a better Australia? How do you define a startup - is it a matter of being young or at the beginning of your small business journey? Why is Community central to startup success? How do organisations like Fishburners nourish a community with such a diverse range of startups in their community? What is the future of communities in Australia, post pandemic? (How do they differ from co-working spaces?) What are your top tips for continuing to collaborate & network when the face-to-face option is no longer there? What makes Fishburners different? What do we have to look forward to coming out of Australian startups over the next 5 years? To find out more go to their website: https://fishburners.org/   Nicole O’Brien BIO   Nicole is a social enterprise leader with a passion for improving lives and communities.     As CEO of Fishburners, Australia’s largest startup community and coworking space, Nicole leads a space for aspiring tech entrepreneurs to learn and communicate. The community has grown to more than 850 members and 400 startups, across its offices in Sydney, and Brisbane and Fishburners virtual platform.  Fishburners works closely with partnerships including Google for Startups, Jobs for NSW, Brisbane City Council,  UTS, Optus and Chartered Accountants ANZ.  High-profile alumni include: Koala, GoCatch, DesignCrowd, Code Camp, Tinybeans, Madpaws, Jayride, GradConnection and Hyper Anna.   Nicole’s career working with social enterprises in the not for profit sector began in 1989 at the Australian Conservation Foundation where she positively impacted on growing green consumerism whilst building the ACF’s revenue base. A trip to Asia followed with the opportunity to work on an Australian Aid project in Cambodia working with the Khmer Journalists association as a business Development Advisor to support the establishment of a free press. An exciting and optimistic time following the first Democratic elections in Cambodia and there was a lot to achieve, this led to work with the United Nations Development Program as a Communications Consultant and the Shandwick Group as a PR Executive working for the Cambodian Government.   Back in Australia Nicole worked for Team Publications, a start up with a new approach to organisational learning where she was charged with taking a range of management coaching tools to market. This was followed by a role as Marketing Manager for the women’s and youth titles. Following this period in publishing, Nicole’s passion for making a difference took over and she spent the next 10 years transforming the social enterprises of YWCA NSW and repositioning the organisation to be recognised for the critical support it provided to women and their families.   More recently, Nicole has been using her well-honed leadership, governance, financial, people, marketing and entrepreneurial skills to ensure that ACON Health continues to be the leading health promotion organisation providing opportunities for its community to live their healthiest lives.   Nicole holds a Bachelor of Arts in Education and Social Policy, Post Graduate in Marketing, Masters of Business Administration and is a Graduate of the Australian Institute of Company Directors. She is mother to 15 year old Isabella and 9 year old Lachlan.

Sarah-Jane “S-J” Kurtini and Stephen O'Young founded  Tinybeans in 2012.  After moving to Australia with her husband and small daughter, SJ built a reputation as a savvy social media strategist while taking on part time work that she could do while her daughter was napping.  This led to an introduction to Stephen O'Young. Stephen had the idea for TinyBeans as he sought to track his second son's developmental milestones. Finding that no one would take him seriously as an Asian male trying to launch an App for children, he was looking for a female business partner with marketing expertise. He outlined his concept to SJ, who was sold on the idea after a 30-minute meeting. And the rest they say is history. Hear how Stephen and SJ built TinyBeans to have more than three million users, 100+ million memories, App of the Day three times, AND how they learned about governance, drew straws to be on the board, flipped the board and listed on the ASX.  SJ gives a warts and all account of the eight year journey, which saw her move from Australia to New York (which she says was an amazing experience for her family) and now back to Australia's Central Coast, where she is now taking  step back and having a six month sabbatical as she ponders her next project.

Today, I'm talking with , the Co-Founder and CEO of , an all-in one app for parents to easily capture and privately share photos of their children, keep track of milestones in an organized and safe space, and print baby albums straight from their phone. There were two important areas I wanted to really dig into in this chat with Eddie: the role values play in Tinybeans and the system that Eddie and his team uses to run their business. We hear the word values thrown around all the time, but it's rare to see a company truly prioritize living up to those values each and every day. Tinybeans is one of those rare companies so it was great to hear how they've done this and why it was so important to them. On the operations side, we talk about how Tinybeans uses as an operating system to keep their business running, and growing, smoothly. Too many entrepreneurs ignore the value of systems to begin with, but even those that “get it” often try to reinvent the wheel. Eddie shares why you don't need to do that with The Great Game of Business. This was a wide-ranging conversation that I know you'll get a lot out of.

Working parents want more time with their kids. As companies are starting to realize this, flex-time and parental leave options are on the rise. But historically employees who use these perks are viewed as less committed and are less likely to be promoted. It’s a catch-22. Creating a family-friendly workplace starts from the top-down and it has to be woven into the fabric of your company culture. I spoke with Ula Mikus from Tinybeans about how they’ve managed to create a truly family-friendly workplace that is more than just perks. About our guest: Ula is a people leader with a mindful and playful approach to work; devoted to inspiring growth through self-awareness and acceptance. She doesn’t take life seriously and loves all living beings (except cockroaches and ghosts--they’re too scary). You can connect with Ula on LinkedIn at linkedin.com/in/ulamikus/. Be sure to check out Tinybeans at tinybeans.com or on Instagram @tinybeanskids. Resources cited: https://tinybeans.com/articles/

Welcome to Episode 130 of The VentureFizz Podcast, the flagship podcast from the leading authority for jobs & careers in the tech industry. For this episode of our podcast, I interviewed Eddie Geller, Co-Founder and CEO of Tinybeans. Eddie is a serial entrepreneur who is originally from Australia. He founded his first company, a software development services firm called Unique World in 1999 with just $5,000 in the bank. By the time he sold the company, he had grown the business to $15M with nearly 100 employees. Tinybeans is a company that is dedicated to storing family memories through its secure photo-sharing platform and mobile app. Every day millions of people including celebrities, politicians and high-profile families rely on Tinybeans as their primary platform for capturing, storing and sharing their children's life stories. It is a product that I wish existed when my kids were younger. In this episode of our podcast, we cover lots of other topics, like: -The importance of having a transparent company culture. -The story of building and scaling Unique World to an exit. -The background story of Tinybeans and how Eddie got involved, plus the current state of their business and scale. -The benefits of having a concentrated, rather than a general, audience as your users. -And so much more. If you have been enjoying The VentureFizz Podcast, then please leave us a 5-star review on iTunes. The more reviews we have, the more that people will discover these amazing stories about entrepreneurs across the Boston and New York entrepreneurial ecosystems. Thanks in advance—we appreciate it! Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice!

On the show today we have S.J. Kurtini, co-founder of Tinybeans an all-in-one app that provides a safe and loving space for parents to document their children's lives through photo sharing, journaling, milestone tracking and photo album printing.  S.J. shares her incredible story of how she went from being a stay-at-home mom to co-founding one of the top parenting apps. She is proof that if you follow your dreams and put your heart into it you can make your wildest dreams into reality. S.J. and I talk about Tinybeans and what it means to people who are far away from their families, how she stays connected with her own family even though she works long hours and the challenges entrepreneurs face on a daily basis.  She also shares great advice on how to build a truly amazing team, a team it’s fun to work with every day, how to network when you’re in a new city and don’t know anyone and so much. Show Notes: [04:09] Welcome to the show J.S Kurtini! [04:30] When she started working on Tinybeans she didn’t think too much about the future, much less than 3 million people would be using the app. [05:38] When she met her co-founder Stephen O’Young she was on maternity leave, she had just had her 2nd baby. [05:43] She was working from home and a friend asked her to manage some facebook accounts. She started making a name for herself doing that and that’s how she met Stephen. [09:10] What's the best part of being an entrepreneur? What's the worst part? [11:48] The challenges never get easier, once you get over one another bigger one comes along. [13:15] She was looking for people that had the right mindset, a learning mindset is most important, be humble and be fun to work with. [14:30] They have offices in NY and Sydney so they have a challenge with the time zone differences. [15:35] Tinybeans is private, it isn’t on social media. When they post pictures, it is with the permission of the owner. [16:45] She does do personal networking but since she moved to NY she has had to be very intentional about it because she didn't know anyone. She makes 5 to 10% of her week about getting out and meeting people. [23:02] Eddie was very instrumental in getting the funding from investors because of his business background, it was a long process but they succeeded in the end. [25:28] It was a little stressful with finding the right investors. They now have investors that know it is a long term investment. [27:27] How did you get the company listed on the Australian Securities Exchange? How long was the process? [31:25] S.J tends to internalize stress which makes her lose sleep so she does yoga and tries to laugh at things to relieve stress. [33:40] S.J’s husband stays home with the kids while she works. She uses her app to stay in touch when she can. [35:02] She keeps her life balanced and organized with two apps - SaneBox, an app that keeps your inbox zero and Wunderlist.  [38:32] Her advice for doing something different in your career is to go with your gut, try it and simplify your life before you start it. [39:44] S.J’s father told her to have an FU fund, that way if you don’t like the situation you are in you can just walk away. [41:05] Tinybeans is a free app and you can find it at www.tinybeans.com. Links and Resources: S.J. Kurtini on Twitter S.J. Kurtini on LinkedIn Tinybeans on Facebook Tinybeans on Twitter Tinybeans on Instagram www.tinybeans.com

Join Nathan and Alex as they discuss some current examples to explain how to use Porter's Five Forces in your investment process. 00:31 – Thoughts on Atomos (AMS) 04:07 – Views on Challenger  (CGF) 06: 52 – Thoughts on 3PL (3PL) 08:41 –  Mach7 technologies (M7T) and iSignthis (ISX) 15:20 - Tinybeans (TNY) 19:08 - Pushpay (PPH) 21:42 – Porters 5 forces Threat of New Entrants – Barriers to entry; technology reducing these; Deere has very high barriers; Distribution is more important than having the best mousetrap; Threat of Substitute Products or Services – Switching costs for Afterpay very low; Bargaining Power of Buyers – Individuals have none; Appen has two large customers; Bargaining Power of Suppliers – Companies that rely on rare sources, like lithium; Competitive Rivalry Among Existing Firms – UK banking sector

Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play. In this episode, Michael and Sarah-Jane Discuss: Her Journey as a Female and Mom Entrepreneur Her Approach to Growing Tinybeans Creating Systems to Help Listen to her Users and Improving her App Developing a “Testing Mindset” Mentioned in this Episode: Tinybeans Ben Horowitz’s The Hard Thing About Hard Things Follow Tinybeans on Instagram, Facebook, Twitter, and Youtube Follow Sarah-Jane on LinkedIn, Instagram, and Twitter

In this episode, Andy Davis talks to Ula Mikus, head of talent and happiness at Tinybeans. On the show, they discuss the importance of happiness at work. Andy asks Ula about her management style. Talks also turn to the best practices of building a positive work culture. Ula is talented in driving organisational change and management projects. She has always tried to have a different approach to problems solving, discovering efficient ways of doing things. Apart from being a consultant for BMW North America, Ula had held strategic roles in Human Resources working for Fortune 500 companies like ZARA US and FedEx.

'The Cloud' is increasingly becoming part of our everyday life. More than just online storage and backups; we walk through what the cloud actually is, and how many useful services couldn't exist without it. Life admin woes Katherine's laptop graveyard = family photo nightmare Physical media is dying Andy's password drama What is the cloud? How safe is it to store my files on the cloud? Password cloud service - Lastpass Google cloud apps - docs/drive/photos Private photo app for families - Tinybeans Family admin app - Cozi A glimpse into the future...cloud based gaming Katherine vs. photobooks We talk to Kylie; a professional archivist The advantages and disadvantages of film We are now active on Facebook - check out https://www.facebook.com/unzippodcast/ Check us out at https://www.unzippodcast.com/ and get in touch via unzipthepodcast@gmail.com

In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever.  Full Transcript: F Geyrhalter:                 Welcome to Hitting the Mark. On our first six episodes we covered a lot of ground from a founder who was on SharkTank, where he tanked, to an investor bringing back beloved brands like Iva and the 90's Pepsi Co drink Slice, but today we break new ground with a startup founder who is well beyond his brands IPO. His app has accumulated a staggering three million users. I'm joined by Eddie Geller who is the co-founder and CEO of Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives through photo sharing, journaling, milestone tracking, and photo album printing. He immediately saw the potential of Tiny Beans had to bring families together around the shared experience of watching his own kids play and grow. F Geyrhalter:                 Welcome Eddie, thanks for being on Hitting the Mark. E Geller:                       Yeah, thanks so much for having me Fabian, obviously great to be on the show. F Geyrhalter:                 Oh absolutely, so many listeners, many of us may have never heard of your app, which by the way has 2,500 new users join each and every single day, but the reason they might have not heard of it is because they may not be your target audience, which consists mainly of parents and grandparents. So tell us a little bit about the idea, about how the app functions, and how you made the impossible possible, which is to get young parents away from the social networks that they're already using to opt into something totally new, to opt into Tinybeans? E Geller:                       Yeah man, for sure. So look, it's a really simple concept and I think for new parents, you know, probably relate to it a lot more. So Tinybeans, like you sort of said in the intro, is this really simple app that allows new parents to capture these everyday memories and have them safely stored and then share them selectively with families all over the world. So the problem that we're solving that often is difficult to solve is really that sharing aspect, so that's how really we began, sort of this very basic way in which a mom would sign up with the app that basically ... capturing memories, and then they share it with family and then everyday an email would be generated that would be sent to the family members automatically. So parents loved this simple way in which they could be capturing these memories, they could selectively share with these handful of family members, it could be 10, 15, 20 and then they would get these emails everyday. Then through that experience these grandparents, aunts, and uncles could then comment and love and be part of that experience so there wouldn't be a need for them to be on other big social medias or download an app or do anything complicated. They just wanted to experience what ... obviously these new babies and kids are up to and that's really the simplest format which we began and I guess the millennial mom of today is very ... I guess up to date with the latest on sort of trends and privacy is a critical thing for her and that's really what's driven a lot of the growth in the last five, six years is, basically this very simple way which parents own the information. They get to control who gets to see it and obviously you know, it's very safe inside Tiny Beans. F Geyrhalter:                 Are you in Europe as well or are you only in the US and Australia right now? E Geller:                       Yes, so Tinybeans is everywhere, it's available all over the world. I think at last count we're in every country, like over ... I think there's 170 countries in the world, over 200 territories, we're everywhere. The US is our largest audience, we're about 75, 80 percent in the US. Given our heritage is Australia, I'm from Sydney, about 10, 15 percent is Australian, UK, Canada, and then the rest scattered, but I mean we have like a decent audience in like France and Germany and all parts of Europe because again, it's really communities that take privacy seriously. F Geyrhalter:                 Right. E Geller:                       And appreciate the importance of capturing and recording their child's lives and have them in a safe space. F Geyrhalter:                 And that's exactly why I brought this up because I figured that privacy in the US is just slowly becoming something that generates awareness with a lot of users but in Europe, they're much more up in arms about that and I think it makes sense that you're starting to explode over there. You know, you talked about the parents, you talked about the grandparents, but you didn't talk about the new parents' friends and I think it really helps them too, to not suddenly see 20,000 baby photos every day on Facebook. E Geller:                       Totally. F Geyrhalter:                 So you actually help them too by not being overshared with something that they might not relate to as much as a new parent and their parents, so ... E Geller:                       Yeah, absolutely, that was actually ... I'm not sure if you won't remember this. Many years ago there was an app in Facebook called Un-baby Me and it solved the problem of parents oversharing their child's photos in your feed and it would replace them with bacon and cat pictures. F Geyrhalter:                 Oh my God, this is hilarious, I have not seen that, where was I? E Geller:                       It's no longer available but it was there in the very early days and it predates Tinybeans, but yeah, I mean exactly like you say Fabian. I mean you know, we solved that problem so it could be your closest friends, it could be you know ... and we have a lot ... mothers sharing with other mothers and dads sharing with dads and some of the sharing networks in the US get 30, 40, 50 people, so it's way beyond just a related family member. It could be like your closest friend because in the US and primarily ... there's lots of moving and very transient e culture of obviously you're moving to college, you're then moving to another city for work, you could be moving to another city for another job three years later. So you're acquiring lots of very close friends but family is spread everywhere. So the sharing networks in Tinybeans tends to be pretty large in the US, considering you're sharing photos of your kid every day, whereas in other cultures and communities, Europe and even Australia, they're much smaller networks because again you sort of tend to sort of stay in the same city your brought up in, whereas it's different in the US. F Geyrhalter:                 Which makes a lot of sense, and I mean obviously you're dealing with this very particular audience, how do you create a brand that speaks to young, hip moms, or very often they are hip moms, and yet you also need to attract grandparents. Obviously, you advertise to the moms, that's who you speak too in the beginning, but how do you work the brand language and the design and the UI UX around those two very far apart age groups? E Geller:                       Yeah, it's a great question, I think it's something ... it's a journey, we're always trying to think of it out but I guess when we started out ... I mean first of all, it starts with you know, the name. If you think about the name Tiny Beans, it's a metaphor for a child, so really it's really at the center of everything we do is your child's life. So it's your little tiny bean and in the early days and still to this day, we put that language in the experience, like hey capture another photo of your tiny bean or you know, what's your tiny bean up to today. So we're using that language into the experience that obviously brings that brand into reality, so it becomes one of those things where we become ... have you taken your tiny beans moments today. Not your child's photos today, so it's very important to us that the brand is integrated not just visually but also through language and the experience and that appeals to everyone. Whether your a grandparent or a mom, it's all about kids. So that's one core aspect that's really important and the second thing is around you know, the creative or I guess the brand itself and the brand you know is obviously much more than just a logo, it's the tone, it's the colors, it's making it playful, it's making it fun. So all the illustrations that we do again, all connected to the brand, it's about ... we want people, our members, our users, when they are using the brand, using the app, is that happiness comes through. It's all about them being ... feeling happy, feeling this joyful experience every time they use the app and our goal internally is to make sure every time they're using the app, it's a joyful, positive experience that they're getting out of it. It could be a flashback of a year ago of seeing their child grow up, it could be ... basically a great piece of content that we're sort of giving them. It's just how can we integrate this sort of visual storytelling through the app experience, but then obviously you know it drives a connection to the brand because really at the center it's all about trust. So we need to ensure that whatever we're doing is all about connecting the brand to the experience, eliciting trust to the user because that'll make sure they keep coming back and then obviously spread through word of mouth and tell others about us. F Geyrhalter:                 Happiness and trust, that seems to be a brand DNA and you know, I'm not surprised. Obviously you took your company IPO and you realized a lot of amazing brand tricks through growing your company. I mean that whole idea that you create a name for an app that is so relatable that you can actually start using it as a verb, you can start using it in different ways like Twitter and you tweet and those are those lessons that I always tell startup founders when they create an app, to do that. It's really difficult to actually pull that off and I think with Tiny Beans, you hit that perfect mark where it's not only ... it's a fun but cute word that works for these different generations and it can be used to actually talk about the subject matter. Really great lessons. When did you, with this brand, when did you start actively actually investing may that be time or money, into branding? Would you do it earlier or later with your next startup? E Geller:                       Yeah, great question, we created our logo, a very basic logo ... you know, Steve, and the original founder and CTO, he created the first logo, if you go to our internet archive you can sort of see it, the sort of very basic ... a little bean with some petals on it. That was obviously of no cost, we ... and again, I guess like different versions of I guess when you say brand investment, right, so I think we spent 800 bucks on the video, on a sizzle real in terms of showing the app. That was you know, really sort of our big spend considering we had no money in the early days. F Geyrhalter:                 Yeah. E Geller:                       And then probably our sort of ... our biggest investment, you know, when we started the journey in 2014, we raised a seed round and we engaged an external agency to help us with an updated logo and messaging and creative to then help us take it sort of ... we were launching more significantly in the US, we'd form some partnerships, we wanted to sort of I guess you know, make a step wise change. So we invested in an agency to help us with that part of it and it was great, they helped us with the brand book, with the colors, with messaging, with the creative, and that was probably the first proper investment in the brand we did was post seed round. F Geyrhalter:                 And that made sense ... a lot of sense in your journey, right, because you were able to bootstrap everything until then but then you really needed to put it in place, yeah. E Geller:                       Yeah, plus the main thing that I wanted to have was I guess we're from Australia and we were all based there and we felt we needed some help to then go after a US consumer in a global audience, and as you know, obviously visiting other parts around the world. The US consumer is a different type of consumer to a consumer you see in other parts of the world, so we really wanted to get some help to just ensure that just whatever we didn't wouldn't be in the sort of historical bias of what we felt the right consumer would be. It'd be made in terms of this consumer we're going after and obviously, without any biases of the messaging and the creative and the integration of that brand, we would then obviously need to do in the future. F Geyrhalter:                 Right, no absolutely, and let's talk a little bit more about trust and how your brand is about trust. I've read that you have a cult-like following, which makes a lot of sense, because you know, once you have kids, it kind grows with that and it gets deeper and deeper and people get more engaged over the time. How do you navigate advertising and sponsorships, I mean we know privacy is super important to you but privacy and advertising is always kind of ... they are very close to each other and they're not necessarily friends, so it must be top of mind for Tiny Beans at all times to kind of like walk this fine line? E Geller:                       Yeah, absolutely, I mean I'm ... first and foremost we're always about our consumer, our member, our parent, our grandparent, et cetera. For us trust is at the center, happiness is at the center, and we need to be authentic all the time because really fundamentally that's what's built our success today and that'll help us get to when we're 100 million members. So it's all ... it's always about that member and we have this Tiny Beans promise we often talk about, it's sort of at the top of our terms and conditions, that I think it's really important to also highlight, which also differentiates us from other generic social platforms. First and foremost with parents, they own all the memories that they add to the platform, so there's none of this oh as soon as you add it, it's owned by others, they own everything. Secondly, they control who gets to see it, so they decide they want to share it with a grandparent, with aunts and uncles, et cetera, so they control who gets to see it. Third, we'll never sell their personally identifiable data, so that's a promise that ... so again. We're saying that overtly it's one of the things that's very crucial that people appreciate, the effect that that's sort of the core basis of what Tiny Beans works on, so with that lens, when we think about advertising and working with brands. There's a balance there but fundamentally consumers need brands, right, we're all out there trying to find a relevant product based on our stage in life be it a ... someone whose just out of college looking for his first job or a mom that's just had a baby, right. We all need different products and as you know there's millions of products out there and there's millions of reasons why you'd need different types of products, and what we've always been trying to do with our parents and family members about ... because we know a lot about you, mom, and we also know a lot about your child, we're probably in a great position to then recommend relevant products and content for you. So what we'll all do is work with brands and go hey, you want to get to parents of six-month-olds because your product is really helpful there, then we'll take that content and serve that up to parents of six-month-olds. So what we want to do is sort of draw the connection between I guess opportunity out there, or content services for families and connect the dots for actual parents who need it. So if you've got a six-month-old it's relevant to you but if you've got a three-year-old it's not. F Geyrhalter:                 Absolutely. E Geller:                       So we'll only give you the relevant information based on that age and stage and we work really hard around that, so an 18-month-old, here's something that's relevant for you, you've got a three-year-old, here's something that's relevant for you. So that's how we try and strattle the balance of two but it's difficult, it's one of those things we're always thinking about because we want to always add value to our users, we want to give this utility to them. You want to capture a memory, you want to get a parenting tip, you want to be able to find a product, you want to be able to help you, at the same time we want brands to appreciate that value but we'll never pass the users information onto that brand. F Geyrhalter:                 And you have an amazing target audience to actually serve up recommendations because they are ... that's how a lot of young parents start suddenly doubling or tripling their friend count because suddenly they actually need other parents just for advice. It's like how do we deal with all this, this is all new to me, right, so everything that a young parent does is different than before. They read different things, they need to educate themselves about the different brands and different products that they've never had in their life, so it actually really is a perfect match for you to have this community, this online community that is all about trust and it's all about happiness and then suddenly you serve them up what isn't even an ad. It's really just hey, we know where you're at right now in life and here's a product we feel might be really good for you. They're actually going to run towards it with open arms rather than oh God, there's an ad, right. E Geller:                       Exactly. F Geyrhalter:                 So you're at a really good position to do that without losing trust, you're actually gaining trust by serving up an ad, which rarely happens, which is really nice. E Geller:                       The other thing I just want to add to that is that the brands are benefiting because they're sort of leveraging the trust we have with our parents. F Geyrhalter:                 Of course. E Geller:                       If we say hey, this is a great ... is a Tiny Beans tested product, we'd highly recommend it, that like is a 10x in terms of what the parent would have thought of that product if they saw it on a generic sort of social platform. So having said that, I mean, and you'd appreciate this. Big brands haven't quite caught up. Big brands still want big reach audiences and they haven't quite figured out that actually, you know, you actually don't want big reach random audiences. You want small targeted engaged audiences, the media and agencies haven't quite caught up to that yet and that's part of our journey as well. F Geyrhalter:                 Yeah, it's actually mind-blowing. I just read about that again last night where it seems like it is so logical that you go for niche audiences and you really ... you own that small pond rather than keep fishing in the big ocean and it's just, it's amazing how long it takes the larger an organization the longer it takes for that mindset to shift. It makes sense, right, it's easier for a nimble small company to navigate those waters. Did you ever go against data, like did you ever see some customer data in the early days of Tinybean, where you were still very involved I'm sure day to day, did you see data and you did the gutsy move where you said you know what, I see the data, I know we should do one thing but I really based on my instinct, I think we should go a different direction? Or maybe a new feature where it really doesn't seem to resonate in the beginning but you really wanted to push it through because you felt that the instinct of a founder, you felt like ... I'm driven to do this, did you ever do that when you just went against your own data? E Geller:                       Well one thing that comes to mind with that question Fabian, is early days, I mean there were other sort of other very basic apps out there for capturing memories and they were all very ... I guess, one dimensional. Meaning you add a photo, you can come back to sort of a grid-like view and see those photos, right, it would be very standard. What we did, which was very unconventional but in hindsight sort of obvious, was we created a calendar view where you basically ... you capture the photos in a calendar like experience, which means that you're looking at what the child did yesterday, and the day before, and then you can reflect on last month and also more importantly, it encourages daily interaction. It's like every day you want to fill it in with a photo. F Geyrhalter:                 It's a diary, yeah, it's a photo diary in the end, yeah. E Geller:                       Exactly, but it was unconventional because historically if you look at all sort of scrapbooking, it's not really time-based, it's more milestone based. I mean yes there is some element of time but it's sort of random, you know, parents come in and out of certain things are sort of random so it's a bit unconventional. Now if you think about it, it actually to be honest with you I think if you asked what's the one of the secret ingredients that have helped us succeed is being the calendar view. Initially people weren't very fond of it because they wanted to easily scroll like they would scroll in other apps and we sort of kept true to the focus around ... you know the reason for the calendar view is clearly around this sort of very easy and very happy way in which you can see how your child grows up. One of the early taglines was like watch your children grow, it's through the sort of scrolling of the calendar view that you would see that and you still now to this day a key part that sort of demonstrates this unique way in which you can see your child grow up. All within 30 days, you can snapshot that as a month. So that'd probably be what comes to mind the most, you know, we've done some recent surveying of users to look at other parts of sort of the parenting journey and looking to see whether or not we will double down in certain areas that go against what they think we should. For the moment, that probably is the biggest thing that comes to mind in the early days that I think has really been a successful part of our formula. F Geyrhalter:                 Well and it's interesting because it seems like my question was about what was a gutsy move when you felt like this may or may not work but you really believe it will and that in the end actually, your users did not feel too comfortable within the beginning and now it turned out that that was actually one of the big breakthrough moments, like that actually ... going against that grain and that's kind of where I was heading with the question because sometimes that's what it takes and that's why founders have to be gutsy and they kind of have to fail forward as a lot of people say, right. But that's really ... that's a wonderful story. One final piece of brand advice that you may have for founders as a takeaway and it can be anything that's on your mind right now, like what would you like to give younger youths, right, like younger entrepreneurs that ... young as far as company goes, right, no attribute, just company growth. Young founders, what would you give them on the road as far as branding goes? E Geller:                       To be honest with you and for us it was I guess it was pretty straight forward, but probably the single biggest piece of advice for branding for a new startup would be to have a name that is memorable and you can integrate somehow because without ... in the absence of a lot of money, meaning for branding and logos and all that type of stuff, a founder can do that without any money. They have to be creative, so come up with a name and a meaningful purpose around the name and then integrate that into whatever you're building. So it has to be you know, as if you're creating ... a happy brand, so that's got to be personified across the entire experience. You want it to be a memorable one, it's got to be in there, so that'd probably be the single biggest thing that I think with no money a startup founder could do really well. I'm saying it's easy, but that would be one thing I think has really helped us more than probably we appreciated it at the time. Whereas I think those early decisions I think can really make a big deal, especially if like if the names are so generic, you just won't get any cut through, we get so inundated with messaging. If you can't have a name that sort of makes you pause and your ears prick then it's going to be a battle, especially for a consumer brand. F Geyrhalter:                 That was a great take away and you know, that's why I had you on this podcast Eddie, so you can appreciate the power of the subliminal branding genius that you did at the very beginning of starting your company, it was just that name. Now you're so used to it, right, but it is really ... there's a lot of thought that went into it and it actually carried you until now, right, really well, and I think that is so important, naming is so crucial, and we're not even talking about trademarks and dot coms and all of that, right. But the idea that you go past that and that you actually make it something that is so usable and so meaningful and it has the right personality that you want to convey early on that will never change with the company. It's like it's always going to be about parents and grandparents. So parents listening who fell in love with Tinybeans but they're not quite ready to head into the app store, where can they learn more about you? E Geller:                       Yeah so check out our website TinyBeans.com, there's lots of information there. Yeah I mean obviously like the app store like you say is a great source, even if you don't have kids of your own or know others that have kids, you know, it's really an amazingly great product and it's free. It's free for everyone, there is an upgraded premium version but all the basics that go ... we talk about in terms of capturing and sharing is available free, we want everyone in the world to have that free feature. So definitely check it out online and if do a search there's a ton of other information as well. F Geyrhalter:                 This was such a pleasure having you here, thank you so much for your time Eddie, we all really appreciate it. E Geller:                       Thanks so much Fabian, really great talking to you today. F Geyrhalter:                 And thank you all for listening. Make sure to give this show a quick rating and to hit that follow button, this episode is brought to you by Mr. Maginsky. Possibly the greatest invention in men's underwear since men's underwear itself, find out more and grab a double pack today at MisterMaginsky.com. The Hitting the Mark theme music was written and produced by Happiness One, I will see you next time when we once again will be hitting the mark.

Episode Show Notes jeffsanders.com/265 Learn More About the Show The 5 AM Miracle Podcast Free Productivity Resources Join The 5 AM Club! Connect on Social Media Facebook Group • Instagram • Twitter • LinkedIn Episode Summary I always love new stuff, especially when it's new tech! In this week's episode of The 5 AM Miracle Podcast I share 7 productivity tech tools you have to try. Resources Mentioned in this Episode Yoink for Mac [Drag and Drop to speed up your workflow] CloudFlare 1.1.1.1 [Available on iOS and Android] MyRadar Weather Radar Pro [Available on iOS and Android] AT&T Call Protect [Available on iOS and Android] Informed Delivery by USPS [Preview your mail and manage your packages] TinyBeans [Available on iOS and Android] Notion [Alternative to Evernote]

Dustin and Eric chat about some cool memory keeping products along with other items in relation to registries. They hit on technology, apps, and TV for babies and have a discussion about the process of naming the baby. Dustin talks through some of the things he can't wait for.Instagram - @newdadnewerdad Stuff we talk about today! Qeepsake.co Tinybeans.com The Baby Names Podcast Eric: Instagram - @thebeardeddj Facebook - thebeardeddj thebeardeddj.com snapchat: beardeddjDustin: Instagram - @dustin_ordp Instagram - @mel_ordp Facebook - One Red Door Photography onereddoorphotography.com See acast.com/privacy for privacy and opt-out information.

We've been told that sharing photos of our kids online is not safe. The images could end up anywhere. What about our privacy too, particularly in the wake of the Facebook privacy breaches and the Cambridge Analytica scandal? Tinybeans might be the safe social media alternative you've been looking for. CEO Eddie Geller explains what their platform is all about, and what sets it apart from other social media sites.

Why does capturing moments as a parent matter? This is a question that Sarah-Jane Kurtini (SJ for short) thinks about on a daily basis. SJ is a mother of two and the founder of Tinybeans, a Modern Baby Album App that provides parents with a happy and safe space to share and enjoy their children's life ... The post Capturing Time & Parenthood with Tinybeans founder Sarah-Jane Kurtini appeared first on Expectful.

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Stephen O'Young is extremely humble but I think what the Tinybeans team has achieved is great. With high MAUs (monthly active user rates we explore how this happens and why the Tinybeans App has consistently high user ratings in the Appstore and Google Play.