All Things Book Marketing

Building Influence and Community: The Future (and Power) of Author Newsletters In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations.They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares the inspiration behind her popular newsletter 'Publishing Confidential,'  on Substack. She offers advice on creating engaging content, building a newsletter audience, and the evolving role of digital platforms in the publishing industry. Kathleen also touches on future plans, including branded events and a potential podcast.The conversation provides valuable insights for authors, experts, and publicists looking to navigate the ever-changing landscape of book publicity.00:00 Introduction and Guest Hype01:35 Kathleen's Journey to Publishing Confidential03:32 Growing a Newsletter Audience07:24 Balancing Personal and Professional Content10:20 The Role of Newsletters in Modern Publishing15:40 Tips for Publicists and Newsletter Writers24:31 Starting and Sustaining a Newsletter34:13 Future Plans and ConclusionFor more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.

Authors: Crafting Your Media Presence, Interview Tips and AdviceIn this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo.Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creation, and confidence for authors and experts. She discusses common misconceptions about media training, the value of storytelling, the essentials of video creation, and effective strategies to handle interviews.Listeners will gain insights on becoming media-ready, leveraging their book as an extension of their brand, and preparing for media appearances. Paula also introduces her course, 'Media Ready Author,' aimed at helping authors successfully navigate the media landscape.00:00 Introduction and Guest Welcome01:22 Paula Rizzo's Background and Journey02:18 The Importance of Media Training04:53 Becoming Your Own Producer07:08 Creating and Leveraging Content11:35 Tips for Effective Video Content16:05 Preparing for Media Appearances17:29 Television Interview Preparation18:18 The Power of Storytelling in Podcasts20:39 Essential Equipment for Podcasts23:16 Handling Controversial Questions28:32 Long-Term Media Strategy for Authors31:09 Media Ready Author Course OverviewFor more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.

In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.00:00 Introduction and Guest Introduction01:13 New Strategies in Publicity02:04 Collaborative Approach with Authors03:08 Direct Media Connections06:07 Effective Use of LinkedIn09:36 Building Long-Term Media Relationships17:16 Social Media Strategies for Authors23:51 Establishing Client Relationships24:07 Success Stories and Client Wins25:00 The Importance of Persistence26:23 Leveraging Niche Publications30:02 Networking and Podcasting31:26 Exploring Newsletters and Substack34:24 The Value of Social Media Engagement35:46 Final Thoughts and Key Takeaways

In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington's, to discuss effective strategies for authors to maximize their book marketing efforts. With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.He explains the importance of partnering with certified retailers like Givington's to ensure book sales are tracked properly for royalties and future publishing opportunities. Additionally, Garrett emphasizes the significance of starting marketing efforts early, building a direct-to-consumer content engine, and creating ancillary products like workbooks and animated book trailers.Authors are encouraged to think beyond the book and utilize various digital tools to engage their audience and enhance their brand.00:00 Introduction to Smith Publicity00:18 Meet Garrett Perkins: CRO of Givington's02:42 The Importance of Speaking Engagements for Authors04:02 Creative Retail Sales Strategies10:19 Certified Retail Sales and Their Importance13:56 Planning Your Book Marketing Early23:05 Building a Direct-to-Consumer Content Engine27:56 Innovative Book Marketing Strategies28:40 Case Study: John Mark Comer's Dual Book Release29:50 The Power of Animated Book Trailers31:37 Tailoring Marketing Strategies for Authors33:41 Building a Comprehensive Book Ecosystem39:36 Realistic Expectations for Book Sales42:05 Final Thoughts and Contact Information

In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasizes the importance of building an email list, leveraging an author's network, and integrating revenue-generating opportunities like online courses. This comprehensive discussion offers invaluable advice for authors aiming to maximize their book's success and long-term impact. For more insights, authors and aspiring writers can explore Ashley Zink's services on LinkedIn or through Higher Ground Consulting's website. Listening to the full podcast episode can provide additional nuances and practical tips for taking your book marketing strategy to the next level.For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.Sandy Poirier Smith on LinkedIn.

In the latest episode of the All Things Book Marketing Podcast, host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explores tips for optimizing LinkedIn profiles, generating engaging content, and staying consistent. They also touch on trends and updates expected, highlighting the increasing role of video, the importance of dwell time, and the challenges posed by AI-generated content. 

Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with book marketing, and the nuanced use of AI in publishing.Allison shares insights on creating impactful content and discusses her 10-day business book proposal challenge. They also delve into future trends, especially the evolving role of AI, and emphasize the importance of human touch in creating relatable and authentic author content. 

In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:the critical role of international rights in expanding an author's reach and credibility,the various elements that authors need to consider when exploring foreign rights for their work, including market-specific strategies,the importance of reputable foreign rights agents, and the nuances of translation.the growing demand for English-language books in India, the rising interest in Spanish-language books in the U.S., and the powerful impact of audio books.She emphasizes the importance of thorough research, building a strong social media presence, and the potential opportunities that foreign rights can unlock, such as speaking engagements and global training programs.Listeners will gain practical tips on navigating the international book market, safeguarding their rights, and boosting their global presence. Annie's extensive knowledge and passion for the publishing industry make this episode a must-listen for authors and publishing professionals looking to expand their horizons and achieve greater success.Tune in to discover how to turn your book into a global phenomenon!ABOUT OUR GUEST: Annie Oswald recently retired (May 2024) from FranklinCovey where she served as the Vice President of Publishing. She retired to pursue her passions as a motivational speaker and publishing consultant. Her role at FranklinCovey included everything frombook proposal writing and presenting to major publishing houses, rights management, and sales and marketing. Currently, she is working with Sean Covey on The 7 Habits of Teens Graphic Novel. Annie graduated from Brigham Young University with a bachelor's degree in English and a minor in Communication. Annie has accepted numerous invitations as a keynote speaker for various groups around the world. Annie and her husband reside in Lehi, Utah, and are the proud parents of four daughters.ABOUT SMITH PUBLICITY: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News' “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity's team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News' “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact.

Nurturing Creativity and Marketing Mindsets for AuthorsIn this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.  The conversation covers: the value of industry conferences such as NINC and AuthorNation,exciting new trends in book marketing and social media to build visibility,the importance of effective marketing strategies versus tactics, andguidance on nurturing creativity, emphasizing self-care, community support, and understanding individual needs.  About our Guest: Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In ten years of coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success. Jen is a Certified Creativity Coach with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at www.jengraybeal.com or follow her on Instagram, Threads, Blue Sky, and TikTok: @JenTheEditor.About Smith Publicity: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News' “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity's team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News' “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact. Sign up for their newsletter.

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author's credibility beyond book sales.With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin's experience and expertise in shaping bestselling books and thought leadership brands.

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book's impact as a powerful marketing tool.Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.With her unique perspective, Emily emphasizes that a book isn't just a standalone project—it's a crucial element in building a brand, generating leads, and supporting overall business objectives.Listeners will gain valuable advice on the importance of marketing during the writing phase, not just after publication.Emily explains how engaging potential readers early through tactics like LinkedIn polls for title feedback can build buzz and ensure that the book resonates with its target audience.Marissa and Emily also discuss the importance of maintaining post-publication momentum, ensuring long-term return on investment (ROI) for authors who use their books to grow their business and gain credibility. From overcoming mindset challenges like procrastination to choosing the right title, and the benefits of collaboration with ghostwriters or marketing professionals, this episode is packed with actionable tips for nonfiction authors and publishing professionals.Whether you're preparing to write a book or looking to amplify your book's reach, this conversation provides essential takeaways to ensure your book works as a lasting asset for your business.

In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:Navigating working with publishers,Importance of building an author brand/platformWhat publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactfulSetting realistic goals for your bookWorking with a business book publicistLeveraging pre-order book sales strategiesWhether you're an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today's competitive market, and make the most of working with a business book publicists. Don't miss out on Debra's expertise on how to turn your book into a long-term asset and enhance your author brand.

Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the  importance of aligning distribution strategies with reader behavior to maximize book sales.Key PointsThe benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.The impact of timing - production delays and distribution challenges in the book industry.The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted..How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.  Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, YouTube, & LinkedIn.

For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate,cutting through the noise and opening up the doors to new opportunities on your behalf. Not only isworking with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lastingrelationships with editors and publishers alike. But first, before working with an agent, you have to query them. What does that entail? And once you've signed on, what are the best practices for creating a positive working relationship? We're glad you asked!Donya Dickerson, Literary Agent at Aevitas, and John Willig, Literary Advisor and Content Coach atLiterary Services Inc., joined Host Corinne Moulder, Smith Publicity's VP of Business Development, todiscuss how to query and work collaboratively with literary agents.

Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing! Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of personal growth, popular science, narrative nonfiction, memoir, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for her new book Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House; February 6th, 2024). Learn more at lucindaliterary.com or download Lucinda's free author training. Follow Lucinda Halpern on Instagram, LinkedIn, and X @lucindaliterary and @luncindahalpern and learn more about her work at LucindaLiterary.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing. David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, audiobooks and multimedia. His previous company, Crywolf Productions, Inc. (1985-1999) and its recording studios provided music, sound design and production services for advertising and also studios such as Amblin, Discovery Channel, NBC Universal and Disney and for many well-known brands such as Southwest Airlines, Miller Brewing, Embassy Suites, Procter & Gamble, Texas Instruments, Brock Hotel Corporation and many more. David founded Audivita Studios in 2016 to apply his experience and the talents, skills  and expertise of his creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands and businesses with podcasts and audiobooks. In 2024, Wolf is on a course to expand the core production business into related industry verticals with the creation of Media Capital Ventures, leveraging his experience in business building and operating experience in production and media. Concurrently, he co-founded 1125 Studios with Christian Bruun to develop and produce original series podcasts, film and television series. MCV has recently added Stock Day Media to its portfolio of companies to leverage the production team at Audivita Studios specifically for the OTC markets. Learn more at audivita.com and follow them on Facebook, X, and LinkedIn @audivitastudios.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publishing professionals for continuing education, discussion of emerging trends, and networking to foster relationships within the publishing community. This year's conference addressed emerging technologies and the AI landscape, diversity, publisher consolidation and growth opportunities as well as diving into bread-and-butter issues that can affect daily effectiveness and careers. Learn more about the hosts at publishersweekly.com and aalitagents.org. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies.Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She serves on committees for the National Book Foundation, the Authors Guild, PEN America, and LitNet. She has curated literary events and festivals around the country—as the literary director of the Texas Book Festival, the fiction co-chair of the Brooklyn Book Festival, and on the programs team for the PEN World Voices Festival— and was the books reviewer for Marie Claire magazine. Learn more at bookshop.org.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice!Amy is a twice traditionally published and twice self published author whose day job for two decades was working in PR and marketing. She founded IndieReader in 2009 to help give hybrid, small press and self published authors a more level playing field and was one of the first companies to offer professional book reviews. The IR Discovery Awards were launched a year later. Today IR offers many services designed to help raise the profile and discoverability of non-traditionally published authors. Learn more at IndieReader.com and follow them on LinkedIn, Instagram, Facebook, and X.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider.Joshua White launched Epic Keynotes to help companies and speakers leverage the full potential of speaking engagements. Epic's business model does not quantify bookings as the measure of success; instead, Epic focuses on generating the maximum impact possible for its clients. To that end, Epic works not just with thought leaders but with leaders of thought, those rare individuals who can impart something so profound that it will stay with audiences for the rest of their lives.Over the past decade, Joshua has been at the forefront of the professional speaking industry, working with some of the world's most renowned keynote speakers and corporate clients and charting a new direction for the sector. With Epic Keynotes, he helped pioneer a new approach to booking keynote speakers, from a transactional bureau to a consultant for both corporate clients and the keynote speakers themselves. Learn more at www.epickeynotes.com and follow both Josh and Epic Keynotes on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. You can learn more at interviewvalet.com/bookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples.Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help: CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader's great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need. You can learn more at thoughtleadershipleverage.com and follow Peter on X, LinkedIn, YouTube, Facebook, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media.Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com.Discover more about Smith Publicity and how we can potentially help you market your book at www.smithpublicity.com and follow us on Facebook, Instagram, Threads & LinkedIn.

Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazon Bestseller.As Marketing Manager at Greenleaf, Chelsea works with authors to create strategic marketing campaigns, build their author brands, and increase visibility and exposure for their books. She helps authors establish their authority as experts through developing their online presence, harnessing the power of their existing networks, and targeted advertising to both the trade and consumers. Chelsea holds an MA in Creative Writing from the University of Exeter in England, a BA in English and communications from Southwestern University and completed New York University's Summer Publishing Institute. A passionate reader and writer herself, Chelsea delights in helping authors reach readers. Prior to her role at Greenleaf, she worked in magazine and book publishing in San Francisco and London. Chelsea is a bibliophile and an Anglophile, and in her spare time she enjoys gardening, traveling, yoga, and baking. Learn more about working with Chelsea and Greenleaf Book Group at www.greenleafbookgroup.com and follow them on social media @greenleafbookgr.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader.Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she's the author of the Wall Street Journal bestselling book Quick Confidence, and also wrote the award-winning Pushback and The Next Generation of Women Leaders, all about ways to make your voice heard and negotiate your needs at work. Selena addresses thousands of professionals each year at places like The World Bank, Under Armour, Microsoft, P&G, and many others. Today, she's a columnist for NBC News' Know Your Value. Selena is based in Philadelphia where she lives with her husband Geoff and 11 year old boy-girl twins. Learn more at www.selenarezvani.com and follow Selena on Instagram, LinkedIn, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

Smith Publicity's Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today's Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions.Shannon Donaghy is a Publicist and Social Media Strategist at Smith Publicity. She works with authors of all genres, but works most often in the fiction space, particularly youth and children's fiction. She has gained coverage for her clients in outlets such as Forbes, Fast Company, Wall Street Journal, Insider, Salon, Parade, Home & Gardens, Psychology Today, AARP, CrimeReads, Tinybeans, LittleThings, The Social, and NPR's Jazzed About Work. She has the pleasure of running the Smith Publicity Instagram account. Shannon has a BA in English with a concentration in Poetry Writing and a minor degree in Public and Professional Writing from Montclair State University. She has multiple original poems published, and when she is not writing or reading, she enjoys hiking and hanging out with her wife and their two cats, Willow and Marlin. You can connect with her on LinkedIn and Instagram @after_this_chapter.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress.Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. Learn more at www.bookrockstar.com and follow her on Instagram, LinkedIn, and YouTube.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol's books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one of the first B Corps publishers in the Northeast United States. As a Benefits Corporation, Azine Press has social and environmental goals built into its mission. Carol's mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous hubby and twins, who prove that love really does conquer all. Learn more at carolvandenhende.com and follow Carol on Instagram, X, and Facebook.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about!Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coaching company. She's a recognized global leader in helping individuals and business owners break through resistance and amplify their authentic message via short books, websites and social media. Her transformative programs and speaking events have reached 100,000+ people in 30 countries. Dawn's passion is to guide people out of resistance, enabling them to write their books and embrace self-discovery. With a degree in writing from NYU and an MFA in creative writing from Eastern Washington University, she empowers writers of all kinds. Learn more about Dawn at www.helpmedawn.com or www.dawnmontefusco.com and follow her on LinkedIn, Facebook, and Instagram.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us.With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book, Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.Engaging, thought-provoking and philosophical, Matt's writing and speaking inspire his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level. You can learn more at naturalordersbook.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author. Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she's on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. Her new book, Make a Big Impact with Your Book, launches this fall. Learn more at vipbookmarketing.com and follow Melanie on LinkedIn, Instagram, and Facebook @vipbookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, Threads, & LinkedIn.

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry's business model. Learn more about Anne and Indigo River Publishing at annbrooksauthor.com and indigoriverpublishing.com. You can follow them on Instagram (@annbrooksauthor and @indigoriverpub), X (@ann_brooks32 and @indigoriverpub), and LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, and LinkedIn.

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. Learn more at emininecenyc.com and get in touch at mrosati@eminencenyc.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country.Holland Saltsman is the owner of The Novel Neighbor in St. Louis. MO. After 15 years in Higher Education Administration, Holland was looking to create a space for carefully curated books, a showcase for local/independent artists as well as a community gathering space and that concept for The Novel Neighbor opened in 2014. That vision of “more than a bookstore” is now a space where people can take a cocktail class, drop their kids off for a book-themed birthday party, attend a nostalgic “Grown Up Book Fair” with community partners, engage in a Q and A with bestselling authors, all while getting personalized book recommendations from some of the best staff in the business. In 2019, Holland founded the Noble Neighbor after seeing the need to connect authors / books with underserved St. Louis school districts. Holland is originally from Kentucky where she still visits the family farm and travels - especially to music festivals - as often as she can. For more information, visit thenovelneighbor.com and follow Holland @hollandsays and The Novel Neighbor @novelneighbor.Bookstores can report to booklist@usatoday.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all.Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates various publishing agreements, conducts legal reviews of manuscripts, registers copyrights, and helps authors start their own publishing companies. As an agent he represents bestselling cookbook authors, athletes, musicians, journalists, influencers, academics, and more. Joseph obtained his Juris Doctor from St. John's University School of Law and a Master of Arts and Bachelor of Arts in English from St. Bonaventure University. He is a graduate of New York University's Summer Publishing Institute. You can learn more at www.josephperrylaw.com and www.perryliterary.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book!David Wogahn is the president of Author Imprints, an award-winning publishing services company that helps authors professionally indie-publish books using their own publishing imprint. David is also the author of several books including the Countdown to Book Launch™ workbook, and the author of the first LinkedIn Learning course on self-publishing. He is a frequent speaker and trainer, including presentations for the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference.Before founding AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee, the Los Angeles Times, and was co-founder and COO of the first online publisher of sports team branded websites known today as the CBS College Sports Network. You can connect with David via AuthorImprints.com, or follow him on LinkedIn and Amazon. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses. Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifestyle, finance, health/wellness, self-help and memoir. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice!Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books. As a writer/journalist, she has contributed to National Geographic Kids, Cartoon Network Asia, Disney, South China Morning Post, Wall Street Journal, New York Times, CNN, and Times of India. As an on-air news reporter, writer, and producer, she has contributed to Bloomberg, RTHK Radio 3, Monocle Radio and the BBC. She is a Script2Comic finalist (Shadow Realm), a Santa Barbara International Screenplay Awards winner (Operation Mom) and finalist (Shadow Realm) a Launchpad Prose Top 50 finalist (Playtime at the Bagh) and a Vail Film Festival Screenplay contest quarterfinalist (Shadow Realm). She has two podcasts —the True Fiction Project, and Shadow Realm. Her YA RomCom novel, Operation Mom, is a Grand Prize winner for the Chanticleer International Book Awards-Chatelaine Romance and the Eric Hoffer Book Award Grand Prize winner too. She is Chief Storyteller at Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes. You can follow her on Facebook, Instagram, TikTok, Twitter, and LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News & World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail & Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking. You can now watch the interview on Smith Publicity's YouTube channel @SmithPublicity as well!Tarryn Reeves works with entrepreneurs to create best-selling books that magnetize leads to them, propelling their businesses to the next level. A USA Today best-selling author with 13 books under her belt on Amazon's best-selling list and a handful more in the works, she is an author, publisher, and intuitive book coach who knows what it takes to create books that sell — and that sell readers on their authors' value propositions.Through Four Eagles Publishing, Reeves provides client-authors a "joyful and simple process for writing, publishing and marketing your best-selling book." Leading by example, Reeves is creating a powerful network of innovators, rule-breakers, disruptors, leaders, and visionaries, all building on the same foundation of authenticity at the intersection of business and art.As a renowned speaker, Reeves also often talks about how becoming a best-selling author can help entrepreneurs grow their businesses, how to become a best-selling author without writing an entire book from scratch, and using storytelling to magnetize leads. She speaks from experience. Learn more at tarrynreeves.com and foureaglespublishing.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.

Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast expert.Courtney is the Nonfiction Lifestyle Book Publicity Manager at Smith who has been in the industry for several years working alongside authors to create and promote their unique hooks to garner national-level coverage. She brings forth strategy, established contacts, a passion and energy for each of her campaigns and clients which shines through in results and long-term success. Her clients span the genres of lifestyle, self-help, women's interest, health and wellness, business and more gaining coverage such as The Today Show, The Doctors, ELLE, The Washington Post, Forbes, Fast Company, POPSUGAR, Elite Daily and BuzzFeed.In her free time, you can find Courtney exploring the outdoors in Colorado with her pup, Samson and kitty, Stu, teaching hot yoga or reading the newest psychological thriller.You can follow her on LinkedIn or Instagram @courtneylink. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.

Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral. You can now watch All Things Book Marketing on YouTube by subscribing to @SmithPublicity!Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple's Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids' publishing. She has been featured in TIME, CNN, the Wall Street Journal, the New York Times, and NY Daily News, among other media publications. She holds an M.S. in Publishing (Digital + Print Media) from NYU and a B.S. from Columbia University in Electrical Engineering and Computer Science. You can learn more at miralsattar.substack.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube & LinkedIn.

Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more.Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench.Check out our recent Behind the Scenes of Book Publicity webinar on the website here: www.smithpublicity.com/2022/12/6th-book-marketing-webinarDiscover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach.Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, Make Your Author emPact—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn't believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com and connect on LinkedIn, Instagram, Facebook, and YouTube @empowerprgroup.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.