BOSSY with Tara & Katie

Tara reads and answers some of the most pressing questions from Redditors seeking entrepreneurship advice. How do you become a successful entrepreneur as an introvert? Is AI actually going to take over everything? Can you become a successful business leader without vision?

Tara reviews the leaked emails of some of the leading figures in tech and shares her candid reactions, thoughts, and insights on each. From Elizabeth Holmes' daily schedule to Elon Musk's rage email to Sam Bankman-Fried's unhinged musings, these are some emails you don't want to miss.

Is Clear about to fail? What was once a thriving business valued at $5 billion with only the TSA as a competitor, is now facing several technological and economic challenges that threaten to render their business irrelevant. But Tara sees reason that Clear Security might survive anyway. Do you agree?

In this episode, Tara sits down with CEO and founder of Millionaire Mindset Mastery and certified hypnotherapist Abi Levine to talk about the physics behind manifestation, and how to shift your mindset around your business, your money, and yourself. 

In this episode, Tara talks with Cameo founder and CEO Steven Galanis about drumming up creative marketing campaigns, generating viral PR, and harnessing the inherent power of your brand in unique and attention-grabbing ways.

In this episode, Tara talks with SoulCycle CEO Evelyn Webster about the raw passion, drive, and genius she channeled in order to turn the company's culture and reputation around after bad press and a global pandemic.

In this episode, Tara catches up with Gabby Bernstein, author of the NYT bestseller 'Self Help: This Is Your Chance to Change Your Life' and host of the 'Dear Gabby' podcast. The ladies dive into the pros & cons of Tara's report card system (for work and in dating), why you should tell people what you really want and how to stop chasing unavailable partners.

In this episode, Tara talks with founder and fashion designer Rebecca Minkoff to talk about the reality of being an entrepreneur and partner, the early mistakes she made in building her business, and why she worries that female leaders may be too victimizing of themselves.

Erika Brown is a real estate investor, agent, and serial entrepreneur who is working to close the wealth gap by teaching Black and Brown communities how to build a passive income by investing in property. In this episode, Tara and Erika discuss how much you actually need in order to start investing in real estate, and what they wish they'd known before starting to buy properties.  00:00 Intro 00:15 “House Hacking” 04:16 Good housing markets for multifamily homes 09:25 What to consider when thinking about your cashflow numbers 12:27 What Tara and Erika wish they'd known about being a real estate investor before they started buying properties 19:29 How much money you actually need to start investing in real estate 25:52 Why you should buy a home 29:17 Advice for young entrepreneurs 

Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content. 00:00 Intro 01:37 How Poppi's social media took off 06:50 Poppi's social mentality  11:12 The art of the hook 15:10 How to use humor in your content 17:00 The value of social media giveaways 19:56 What a “good watch time” on a TikTok video actually is 22:28 Allison's biggest piece of advice for social media 25:33 Finding the balance between following trends and making your own original content

Codie Sanchez, author of Main Street Millionaire, is an expert in the art of buying, investing in, and starting businesses, and has made millions doing so. In this episode, Codie talks to Tara about her evolving relationship with risk-taking, the pros and cons of buying a business vs. starting one, and her best advice for buying your first business. 00:00 Intro 02:45 The difference between buying a business vs starting from scratch 05:16 How Codie's relationship with risk has changed over time 12:23 How Codie is fueled by the haters and trolls 16:38 Harnessing “character work” 17:35 Talking about appearance in business 22:54 Advice for buying a business

Bozoma Saint John has had a storied corporate career leading immense marketing projects at Pepsi, Apple, Uber, and Netflix. Now, she is making the pivot to reality TV, joining season 14 of The Real Housewives of Beverly Hills, as well as launching her new company Eve by Boz. In this episode, Bozoma talks with Tara about how she knows when it's time to make a pivot, her secret to honing her intuition. 

Anne Chow was the first woman of color to lead AT&T Business in the company's 140+ year history, and while she was CEO she led the company with grace through one of the biggest crises in the world—a global pandemic. In this episode, Anne talks with Tara about how to lead bigger at your company and navigate crisis with vulnerability, inclusivity, and inspiration, and why leadership is more of a choice than a quality.

In the 80s and 90s Kathy Ireland was a household name and top supermodel, but secretly her passion had always been entrepreneurship. Today, Kathy Ireland Worldwide (kiWW) is one of the top female-owned licensing businesses in the US. In this episode, Kathy tells Tara about her lessons in rejection, experimentation, and following your passion when it comes to starting a business and building an empire.

What's the big swing that you've been too afraid to take? For our guest this week, Julia Haart, taking big swings and making bold moves is a way of life. In this episode, Julia talks to Tara about what it takes to follow the ideas that scare you, how to keep yourself accountable when running your business, and why she'd never go into business with a romantic partner again.  00:00 Intro 01:40 What Julia's realized about fear 04:30 What Julia learned from working with a romantic partner 12:15 What helps Julia fight imposter syndrome 16:58 Tara's “courage sprints” 23:55 How Tara and Julia hold themselves accountable 28:25 Julia's advice for making bolder in your career

How much should you rely on intuition vs. data when growing your business? Angelica Nwandu, founder of The Shade Room, breaks down how she grew a single Instagram account into a digital media powerhouse with over 30 million followers. She shares insights into how The Shade Room shapes its content strategy and her hot takes on celebrity founders like Kylie Jenner and Beyoncé. We dive into the most important metrics for new founders to focus on, and how to look past the early growth stage and focus on building a business for the long term.

Consistency isn't just for logos. Jillian Michaels, fitness expert and entrepreneur, joins BOSSY to talk about the power of consistent branding in building long-term success. From resisting fleeting trends to delivering on “sexy promises” that keep customers coming back, Jillian shares how she's remained true to her brand while evolving in the fitness industry.

How do you scale your business into an empire? UFC President and CEO Dana White joins us to talk about the importance of finding and recruiting great hires, and how his "hire slow, fire fast” philosophy manifests in the UFC. Dana breaks down how he found cash to scale his business, and the ways his vision for the future of the UFC have helped him grow it to a billion-dollar business

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What's the secret to being small and thriving? Lo Bosworth (Founder of Love Wellness & Reality TV Star) joins this week's conversation. Building a business isn't just about scaling fast or chasing competitors—it's about starting niche, focusing on what matters, and protecting your space. Lo shares how being a “small giant” allows you to grow without getting crushed by bigger players, and why going niche first might just be your smartest move.   Want to get all of Tara's resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY: Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/  TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

We dive deep with Tamron Hall, award-winning host of The Tamron Hall Show, to uncover why ignoring feedback might be the key to unlocking your greatest potential. Tamron shares personal stories from her career as a news correspondent, Daytime Emmy-winning host, and author that reveal when it's time to throw out feedback—and when to listen. If you've ever been torn between following your instincts vs. listening to others, this transformative conversation has your name all over it! We dive deep with Tamron Hall, award-winning host of The Tamron Hall Show, to uncover why ignoring feedback might be the key to unlocking your greatest potential. Tamron shares personal stories from her career as a news correspondent, Daytime Emmy-winning host, and author that reveal when it's time to throw out feedback—and when to listen. If you've ever been torn between following your instincts vs. listening to others, this transformative conversation has your name all over it! Want to get all of Tara's resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY: Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/  TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

What's your best money-making skill? Julianne Hough, Host of Dancing with the Stars & Founder of KINRGY, joins the show. To figure out your zone of genius, you can look at obvious things you're good at like your job, or dancing, or writing. But what if those things aren't actually your zone of genius? What if your zone of genius is more about the qualities that you bring to the stuff that you're obviously good at? 

In this episode:  Katie and Tara discuss the future of BOSSY Katie and Tara reflect on times in their career where they've quit  Season of ‘yes' and ‘no'— sometimes you need to be a ‘yes man' in order to gain clarity, other times you need to say no  When to know you should quit something 

In this episode:  Tara shares the strategies she uses for targeting Facebook ads that can help you get customers for your business Why you especially need to know your numbers for ads How calculate ROAS for your ad-spend Figuring out which ads to use

In this episode of BOSSY:  -Tara interviews Sophia Amoruso, founder, entrepreneur, bestselling author, to debrief on Sophia's life post Nasty Gal - The importance of saying ‘no' and knowing where to focus your energy  -The unintended consequences of ‘girlboss' and why its current meaning doesn't match the original intention Sophia set out…  -PLUS: Sophia talks about how she's embracing her personal life by going on trips to Europe, dating new men, and playing poker with Benny Blanco

In this episode:  If you or a loved one has been diagnosed with ‘womanhood' then this episode is for you (sadly we cannot offer you any compensation)  Cycle Syncing for Entrepreneurs: Tara shares the chart that helps her optimize her productivity to align with every phase of the menstrual cycle (believe it or not this has worked wonders for her business…) Learning to embrace your menstrual cycle, and the hormonal changes that come with it  Link to Tara's coach: https://shararaqs.io/

In this episode:  Katie and Tara rant and reflect about their most annoying experiences dealing with clients and offer advice for each other for how to overcome those experiences  Drawing the line with your clients (and teaching your staff how to do so as well)  How to pull yourself out of the ‘Spin Cycle' (aka stuck in your own thoughts) when negotiating with clients

In this episode: Serial entrepreneur, OG content creator, and best-selling author Gary Vaynerchuck hops on the pod to talk about his new book, Day Trading Attention How Gary is constantly creating content— and how it helps grows his businesses  Why you should focus on attention rather than content type  Gary shares his insights about a world without TikTok…and what app is coming next  PLUS Gary's genius tips for hiring top talent

In this episode:  Rumman Chowdhury, PhD, founder and CEO of Humane Intelligence, joins the pod to talk w/ Katie and Tara about the reality of running a nonprofit in tech  Rumman shares stories from working at Twitter before and after Elon Musk took over and what it taught her about ethics in tech and AI Why Rumman chose to build a tech nonprofit instead of a for-profit company  How to track KPIs, attract and retain top talent with a low budget You can read more about Rumman's work here: https://www.rummanchowdhury.com/

In this episode:  Katie and Tara review non-traditional business models, like non-profits and co-operatively owned businesses , to see how they compare against the standard model Knowing what business model is best for you Real world example of a bunch of employees who said fuck the big man and led to the formation of Defector Media  Why you make more money at a nonprofit than at a corporation  PLUS Tara and Katie answer an audience question on leveling up your mindset to earn 7 figures Show Notes: 1.) Defector Media's annual report: https://defector.com/defector-annual-report-year-three 2.) Buffer Resources: https://buffer.com/resources/profit-sharing/amp/

In this episode:  How to find your ikigai–a Japanese concept that helps you unleash your inner purpose Unlock Tara's 6 levels of Self-Actualization  Katie's tips for avoiding decision fatigue and burnout  Why being an entrepreneur is about prioritizing the journey over the destination PLUS Katie and Tara answer an audience question about coping with imposter syndrome as an entrepreneur

In this episode:  Katie gets the scoop from Tara, a Forbes 30 under 30 alum, on how to actually make the list Tara's experience with applying (and no she didn't pay to get in) Why making the list isn't all that as an entrepreneur  How the 30 under 30 campaign is a money making machine for Forbes  How to use your ego to drive growth for business in legal ways (unlike Sam Bankman Fried)

In this episode:  Business Debt 101: when to use debt to scale your business  Tara's experience with debt and how Apple almost ruined her marketing strategy   Debt vs Equity Financing SBA Loans: How to tap into Uncle Sam's foolproof-ish loan program  Invest, Acquire, Compete: Tara's plan for taking on Elon Musk's companies This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com

In this episode:  Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers Community > content on social media platforms    Advisory Boards 101: What to and (not to do) when starting a board for your business  Tara's learnings from building her own advisory board  PLUS Katie and Tara share their dream inner circle for their businesses This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit Business.Walmart.com.

In this episode:  Founder and Creator of Course from Scratch (and Tara's fashion inspo), Danielle Leslie joins Tara and Katie to talk about redefining the traditional CEO model  WTF should I do as a CEO?!  Why not everyone is cut out to be a CEO or lead large groups and why that is TOTALLY COOL Why being a CEO is out and being a CIO (Inspiration, Innovation, Investment) is in This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com.

In this episode:  Trey and Ashleigh Lockerbie, founders of Better Booch, join Tara and Katie to talk about what it's like to run a successful company with their partner  Previous Lives: How Trey and Ashleigh went from being back-up singers for Lady A, Rihanna and Selena Gomez to taking over the Kombucha Industry  Trey and Asheligh's tips for starting and running a successful business with your partner  The process of acquiring another company and why it helped Trey and Ashleigh scale Better Booch  Invest, Compete Acquire: Trey and Asheigh reveal which wellness drink brands they would invest in, acquire or straight up compete with 

In this episode:  Lindsay Dorf, founder of Fintech start-up Astor, joins Katie and Tara and opens up on challenges she experiences as a woman in fintech  Why not all flops are failures Lindsay's GENIUS way of hiring people  Why securing funding is like dating  Why some of Tara's best mentors have been White Men  PLUS the gang answers an audience question about needing momentum to start a business

In this episode:  Rachel Rodgers, CEO and Founder and best-selling author, joins Tara and Katie to talk about building courage and confidence as an entrepreneur  Why confidence is an illusion How Tara builds her courage through her fashion choices Why being vulnerable is a strength  PLUS, the gang answer an audience question about knowing when it's time to take your side-hustle full time

In this episode:  Pinky Cole-Hayes, CEO and Founder of Slutty Vegan joins Katie and Tara in a special edition episode of BOSSY  How Pinky went from being a TV producer to starting a 6 figure restaurant brand Beautiful Fear: Channeling fear and using it as a strength  The importance of being IN IT as a CEO  What parenting taught Pinky about being a better business leader Invest, Acquire, Compete: Pinky chooses 3 businesses she'd want to invest, acquire and straight up compete with

In this episode:  Kat Norton AKA, Miss Excel, joins Katie and Tara to talk about top trends that you need to leverage for your business  How Miss Excel works only 15 hours a week but makes 6 figures a month  Kat Norton's approach to social media made her go viral  Why AI isn't the villain  PLUSSSS: The gang answers an audience question about social media and email marketing strategies

In this episode:  Why you need to start implementing a scorecard ASAP!  Tara's scorecard template to set your team up for success How to get an instant promotion at work Tara and Katie answer an audience question about taking on other clients when you're starting out

In this episode:  Should Katie hire more, or focus on revenue growth? Airbnb's pandemic meltdown (and how they bounced back) The important difference between “peacetime” and “wartime” business decisions Canva's “peacetime” period of innovation during the pandemic Diversification before you need to, or after?  The Class by Taryn Toomey in NYC's fortuitous switch to digital in 2019

In this episode:  Are you a magician, maverick, or muse? Tara's existential crisis around “being a muse”  Why you're better off steering into your strength vs. trying to strengthen your weakness Using entrepreneurial archetypes to hone your own strengths Sara Blakely, Oprah, and Steve Jobs

In this episode:  Tara needs an assistant Katie only hires from within her community  Tara's hiring strategy evolution from cold outreach for commission-only roles to working with recruiters  Who you should hire first Why your first hire should drive sales Writing job postings like letters and using the “what's in it for them” framework

In this episode:  Tara wants to executive produce reality television Katie breaks down Oprah's empire What finally did “Jenny Craig” in Emma Chamberlain evolving beyond the universal editing style she created Huberman husbands (and other ‘high trust' audiences) RuPaul's franchise model What happens to a personal brand when you get sick of yourself or change Why you should infuse your brand with YOU

In this episode: Katie asks Tara how much she pays herself and how much she spends Does Katie need a new tax strategy? Strategic planning for building generational wealth within families Katie tries to convince Tara to invest in the S&P 500 Why Tara is betting on herself Where entrepreneurs put their money more generally

In this episode: Two PR campaigns that totally backfired (Burger King & Dove) The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic) Controlling the narrative, calculated controversy, and redemption arcs Basecamp's founders making “bold enemies” out of Apple and Gmail Kim Kardashian's rebellion in the form of the nipple bra, and “empowerment marketing” Christine Quinn as the professional villain on Selling Sunset How founders can use HARO to get earned media placements

In this episode:  Businesses we can't believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates) Finding content-product fit (Colin & Samir) The difference between a six-figure founder and a seven-figure founder skillset  How iOS 14 almost ruined Tara's business Effective scorecarding and quarterly planning Listening to advice directed at your level of scale

In this episode:  Tara is thinking about selling Apps Without Code The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders  The difference between masculine and feminine leadership styles and why Katie doesn't like this framework  How Tara thinks about playing the hand she's dealt

In this episode:  ConvertKit case study Figuring out whether the stagnation is externally driven or your fault Music and fashion for beating slumps Pivoting out of a bad period How Dan Hesse focused on simplicity to turn around Sprint's $29 billion in losses How Applebee's got back to basics to reverse shrinking sales Signs (other than revenue) that you're in dangerous “stagnation” territory  The myth of sunk costs

In this episode: Katie can't stop comparing: Is that a good thing? Mark Zuckerberg's plagiarizing playbook Why you shouldn't reinvent the wheel Using Flippa to find businesses to copy Jazz music as the best business analog

In this episode:  Tara is worried her business's mission statement is too small and buried in imposter syndrome Big mission statements that have nothing to do with what the business does WeWork case study  Familial and personal mission statements How Tara sees the Apps Without Code mission statement moving forward Startups as mini cults Using ChatGPT as a brainstorm partner to help write your new mission statement