Podcasts about Gina Bianchini

“The hardest thing about building a community is making sure that you've tapped into a transition that people have and are navigating so that they actually want to build relationships with each other.”As a speaker, building your authority goes beyond what you say on stage, it's all about how you connect with your audience afterward. This week, Gina Bianchini, founder and CEO of Mighty Networks, joins us to reveal why community-building is the next essential step in growing your influence and credibility. With a passion for transforming one-time talks into ongoing relationships, Gina shares practical ways to move your audience from passive listeners to active participants, showing that genuine engagement starts when you help people connect with each other and not just with your content.Additionally, Gina gets real about the challenges of staying inspired in the middle of burnout and business setbacks, offering refreshing advice on reinventing your approach and leading with purpose. Gina believes that the true mark of a leader isn't just expertise, it's creating spaces where others can grow, learn, and thrive together. If you're ready to expand your impact beyond the stage, you'll want to hear Gina's honest insight and proven strategies to turn your message into a movement!You'll learn:Supporting your business vs. representing yourself as a speakerGina's criteria for accepting speaking engagementsThe overload and overwhelm faced by today's audiencesOnline vs. in-person community supportWhy speakers should build communityThe three primary values of communitiesTurning your audience into a communityThe current uses of AI by creatorsAnd much, much more!“A community is the single most effective way to navigate a rapidly changing world.”Episode ResourcesGina's Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your biggest revenue leak wasn't your product, but your pitch?  If you've ever delivered an amazing webinar, workshop, or training only to hear crickets when it's time to make your offer—this episode is your turning point. Host Deb Boulanger is joined by Simone Vincenzi to dissect the hidden fears and common missteps entrepreneurs make when presenting offers, and how to transform awkward pitches into authentic invitations that convert. Together, they unravel the psychology, strategy, and subtle art of aligning your sales style with your natural communication strengths. If you've been avoiding “the ask” or rushing through your call to action, this is the mindset and method shift you've been craving.  Get ready to rewire your revenue strategy—because pitch time is sacred time.   For the full show notes go to https://lifeaftercorporate.com/podcast/   Connect with Simone Vincenzi Website: https://www.simonev.co/ Linkedin https://www.linkedin.com/in/simone-vincenzi/ Twitter Simone Vincenzi (@simonegtex) on X Instagram @officialsimonegtex Facebook page:@simonegtex/   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate 213   Scaling Business Growth through Community Building with Entrepreneista's Stephanie Cartin 212.  Unlocking People Magic with Gina Bianchini and Mighty Networks 211.  Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210.  The Upside of Community: How Erin Halper Empowers Independent Consultants   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

Are you unconsciously sabotaging your entrepreneurial journey with limiting beliefs from your corporate past? This episode of Life After Corporate dives deep into the turbulent inner journey from regular paychecks to the unpredictable realm of entrepreneurship. Host Deb Boulanger welcomes transformational coach Danita Young, who shares her raw, inspiring story of hitting rock bottom, rebuilding from failure, and ultimately discovering true alignment. Discover why mastering the inner game—overcoming anxiety, perfectionism, and self-doubt—is not just a mindset shift but the foundation for sustainable business growth. With practical strategies, memorable stories of resilience, and a powerful reminder that self-development is a prerequisite, this conversation will challenge everything you thought you knew about success.  Tune in to learn why alignment is more powerful than hustle, and how your inner resilience could be the most valuable asset you own.   For Full notes go to https://lifeaftercorporate.com/podcast/   Connect with Danita Young Website: https:/alignwithdanita.com Facebook: @alignwithdanita Instagram: @danitayoung   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate 213   Scaling Business Growth through Community Building with Entrepreneista's Stephanie Cartin 212.  Unlocking People Magic with Gina Bianchini and Mighty Networks 211.  Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210.  The Upside of Community: How Erin Halper Empowers Independent Consultants 209.  From Corporate to Community Architect: Cate Luzio on Designing Luminary's Unique Network 208.  Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

Are you overlooking the true power of community in growing your business? In this episode of Life After Corporate, host Debra Boulanger sits down with three-time founder and master community builder, Imbal Claudio to unravel what it really takes to create thriving, connected spaces for women entrepreneurs. Imbal reveals her “friendship first, business second” philosophy, shares how she bootstrapped her own tech-based women's network to 3,500+ members worldwide, and dispels the myths around easy community-building. From the emotional rollercoaster of funding a dream to the specific strategies for sparking genuine interaction both online and in-person, this conversation is a must-listen for anyone who wants to move beyond surface-level networking into authentic collaboration.    Full Notes HERE   You'll never see the word “community” the same way again. Connect with Imbal Claudio Website:https://likemindedcollective.com/ Website: www.inbalclaudio.com LinkedIn: www.linkedin.com/in/inbalclaudio Instagram:@ inbalclaudio:     Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate 213   Scaling Business Growth through Community Building with Entrepreneista's Stephanie Cartin 212.  Unlocking People Magic with Gina Bianchini and Mighty Networks 211.  Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210.  The Upside of Community: How Erin Halper Empowers Independent Consultants 209.  From Corporate to Community Architect: Cate Luzio on Designing Luminary's Unique Network 208.  Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs   Tweetable Quotes:  "This is really for solo entrepreneurs or women with teams who don't have a cofounder that just need to brainstorm about things that are coming up."...Inbal Claudio on who her community is for  "It took me about two and a half years, different developers, tons of tech issues, launch delays, but I launched it about three years ago."...Inbal Claudio on everything she had to go through to launch her community   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

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Are you leveraging the true power of the entrepreneurial community, or are you missing out on the connections, collaborations, and resources that could completely transform your business?  Host Deb Boulanger sits down with visionary entrepreneur Stephanie Cartin—cofounder of Socialfly and creator of the Entreprenista League—to unpack the real work behind scaling, selling, and supporting women-led businesses. From stories of girlhood hustles to the sophisticated systems behind a 2,500+ member-strong network, this conversation goes deep into the realities of entrepreneurship, including the sacrifices, strategies, and lessons learned in building a vibrant, scalable community.    For More Show notes about this episode, go to:  https://lifeaftercorporate.com/podcast/   Links from this episode Connect with Stephanie Cartin Website:  www.entreprenista.com LinkedIn: https://www.linkedin.com/company/entreprenistas/ Instagram: https://www.instagram.com/@entreprenistas@entreprenistas Tik Tok: www.tiktok.com/@entreprenistas Facebook: www.facebook.com/@entreprenistas   Podcasts Startups in Stilettos – https://pod.link/1611365761 Entreprenista – https://pod.link/1441790895   Want to join Entreprenistas??? Go to: https://refer.entreprenista.com/deb and use discount code: "Deb500"    Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210.  The Upside of Community: How Erin Halper Empowers Independent Consultants 209. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

Are you underestimating the true power of community in growing your coaching or consulting business? In this episode of Life After Corporate, we're joined by Gina Bianchini,  the visionary behind Mighty Networks, a platform redefining how purpose-driven entrepreneurs build profitable, scalable communities. Discover why the future belongs to those who master “People Magic”—leveraging advanced technology and AI to create spaces where motivated people connect, transform, and grow. If you've struggled to stand out, goosebump-inducing insights await on the difference between an audience and a true community, and why focusing on transitions can spark explosive engagement.  Don't miss this deep dive—learn how intentional design, smart hosting, and curated technology are the keys to thriving in the next decade. Your future as a transformational community leader starts here.   [0:01-] Building the Foundation: The Power of People Magic Discover why connecting people to each other, not just content, creates impactful and lasting communities Learn the crucial role of transition periods (career changes, entrepreneurship, etc.) in attracting highly motivated community members Explore the difference between building an audience and cultivating a dynamic, interactive community Understand the “flywheel” effect: how a motivated core group can trigger organic growth as members become natural ambassadors   [0:08:37] Rethinking Community Leadership: From Teaching to Hosting Creating an environment with a clear framework allows members to apply concepts to their own lives—making their personal stories part of the collective value Discover why less content can actually serve your community better by reducing overwhelm and enabling deeper connections Analogies like hosting a dinner party illustrate how the best communities empower members to connect, share, and grow—without the host taking center stage Community memberships, much like tithing or neighborhood dues, reflect a time-honored model of investing in shared purpose and transformation   [ 0:19:05] The Mechanics of Scale: Clarity, Structure, and Sustainable Growth Set a “big purpose” for your community by articulating who you bring together, what they'll do, and the transformation they'll achieve Use monthly themes to provide structure and novelty that keeps members engaged, excited, and coming back for more Implement a predictable weekly calendar (e.g., live streams, member profiles, give/ask days) to build habits and foster repeated engagement Harness the power of polls and questions to spark fast connections and valuable conversations—fueling the flywheel effect without overwhelming the host   [0:27:20] Community and Technology: The Future of People Magic Leverage AI within community platforms to curate meaningful connections, highlight member strengths, and match people for optimal impact Recognize that practicing community-building is a vital skill for the coming decades, making hosts and members alike more resilient and adaptable Address the loneliness epidemic and rebuild trust by focusing on authentic stories, vulnerability, and genuine opportunities for members to give and ask Envision a world where communities across generations benefit from advanced technology, fostering empathy, connection, and transformation both online and in real life   Connect with Gina Bianchini Website:Mighty Networks | Community Platform, Courses & Memberships LinkedIn: linkedin.com/in/ginabianchini X:  Gina Bianchini (@ginab) / X YouTube: https://www.youtube.com/@MightyNetworks Podcast: https://pod.link/1752507039   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210.  The Upside of Community: How Erin Halper Empowers Independent Consultants 209.  From Corporate to Community Architect: Cate Luzio on Designing Luminary's Unique Network 197.  How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES   Tweetable Quotes: "Your desire to show value and show you care in a world of content creation is actually overwhelm and work for your members. That is the fundamental disconnect, and I've been guilty of this as well."... Gina Bianchini on the Value of Community Creation "We all can have abundance because connecting to other people to solve problems and build new amazing things and explore art and creativity and entrepreneurship and all of the things that means and matters is not only possible, but if we do our jobs right at Mighty, it's expected."  Gina Bianchini on the future of community and abundance.   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .  

Today I'm joined by Gina Bianchini, founder of Mighty Networks, to discuss what her data shows makes online communities succeed or fail.Gina shares her frameworks for creating engagement between members and reveals the one metric that predicts a community's success with 93% accuracy. We dive into specific strategies around transitions, monthly themes, and daily engagement that keep members active.You'll learn how to build genuine connections between members, identify the right people to seed your community, and create lasting value that has members sticking around long-term.Timestamps:00:00 Building Your Own Community01:20 Signs Your Community Will Fail05:04 How to Make Money from Your Community07:05 Turning Around a Dying Community08:24 The Role of Network Effects09:19 Creating Member Engagement14:47 Creating Community Engagement with Monthly Themes20:07 How to Use Polls to Drive Community Interaction24:36 Facebook Groups vs Dedicated Community Platforms32:23 What is People Magic and Why It Matters36:35 Creators Defining Their Own Terms38:44 Positioning Your Community: Force of Choice vs Comparison40:59 Building Long-Term Community Success45:13 Using Nominations to Grow a Paid Community50:42 When to Revive vs Restart a Community53:23 How Member Connections Drive Growth01:06:41 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Gina:LinkedIn: https://www.linkedin.com/in/ginabianchini Instagram: https://www.instagram.com/gbianchini X: https://twitter.com/ginab Featured in this episode:Mighty Networks: https://www.mightynetworks.com Christopher Lochhead: https://lochhead.com Eddie Yoon: https://www.eddiewouldgrow.com Mastermind Talks: https://www.mmt.community Creator Flywheels: https://creatorflywheels.com Highlights:06:19 The Problem of Churn in Communities44:38 The 70/30 Rule for Community Growth01:00:22 Mighty Networks + Kit Collaboration

Community is critical to anyone navigating change, whether it's adapting to a changing world or changing a personal habit. For church leaders, we know that's why Jesus hardwired community into his Church. In this episode, Chestly Lunday is joined by Gina Bianchini, CEO of Mighty Networks and an expert on creating community to discuss the fundamentals of community development.Resources and Links Mentioned in this Episode:Mighty NetworksReliant Mission: reliant.org/cppNewBreed TrainingThanks for listening to the church planter podcast. We're here to help you go where no one else is going and do what no one else is doing to reach people, no one else is reaching.Make sure to review and subscribe to the show on your favorite podcast service to help us connect with more church planters.

Sign up for our free 7 day "Creator Blueprint" email course! In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Gina Bianchini, CEO and Founder of Mighty Networks. Gina dives into Mighty Networks' mission to build communities using AI and automation for meaningful connections through shared interests and activities, how her father's leadership style influenced her drive to lead and create, as well as the rewards and challenges of being a visible entrepreneur.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Gina Bianchini, CEO and Founder of Mighty Networks. Gina dives into Mighty Networks' mission to build communities using AI and automation for meaningful connections through shared interests and activities, how her father's leadership style influenced her drive to lead and create, as well as the rewards and challenges of being a visible entrepreneur.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Gina Bianchini, CEO and Founder of Mighty Networks. Gina dives into Mighty Networks' mission to build communities using AI and automation for meaningful connections through shared interests and activities, how her father's leadership style influenced her drive to lead and create, as well as the rewards and challenges of being a visible entrepreneur.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Gina Bianchini, CEO and Founder of Mighty Networks. Gina dives into Mighty Networks' mission to build communities using AI and automation for meaningful connections through shared interests and activities, how her father's leadership style influenced her drive to lead and create, as well as the rewards and challenges of being a visible entrepreneur.

In this episode, Mischa interviews Gina Bianchini, CEO of Mighty Networks, to explore how her platform empowers creators to build vibrant, high-profit communities. Gina shares insights into why Mighty Networks focuses on connecting members, how it's different from other platforms like Facebook and Circle, and the impact of their innovative "People Magic" technology. Learn how creators are leveraging Mighty Networks for $5 million launches and how Gina's vision is shaping the future of community-driven digital businesses.Show NotesGuest: Gina Bianchini, CEO of Mighty NetworksTopics Covered:Gina's journey from Cupertino to becoming a tech industry leader.The unique features of Mighty Networks that drive community engagement.How creators use Mighty Networks to host courses, events, and build meaningful member relationships.Discussion on the financial success stories from creators on the platform.Gina's approach to combining art and science in community building.Resources:Check out Mighty Networks: mightynetworks.comConnect with Gina Bianchini on LinkedIn. Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register Now This Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now For social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

Gina Bianchini is the CEO and founder of Mighty Networks and the WSJ bestselling author of the book, Purpose: Design a Community and Change Your Life. Top 3 Value Bombs 1. Paid membership is the most single effective way to create and grow a million dollar business both on revenue and profit. 2. You don't need to have a lot of content , just a clear purpose and the desire to bring people together. 3. A community will succeed or fail based on the factor of building relationships whether the members are contributing or interacting with each other.  Delivering extraordinary engagements  will lead to extraordinary profits. Join us and create culture, not content - Mighty Networks Sponsors  HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire

Gina Bianchini is the CEO and founder of Mighty Networks and the WSJ bestselling author of the book, Purpose: Design a Community and Change Your Life. Top 3 Value Bombs 1. Paid membership is the most single effective way to create and grow a million dollar business both on revenue and profit. 2. You don't need to have a lot of content , just a clear purpose and the desire to bring people together. 3. A community will succeed or fail based on the factor of building relationships whether the members are contributing or interacting with each other.  Delivering extraordinary engagements  will lead to extraordinary profits. Join us and create culture, not content - Mighty Networks Sponsors  HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire

In this insightful episode, Mick Hunt interviews Gina Bianchini, the founder and CEO of Mighty Networks. Gina shares her journey from growing up in a close-knit community in Silicon Valley to becoming a leader in digital community building. She discusses the powerful impact of communities, the role of technology in connecting people, and the deeper motivations behind her work. Gina also offers practical advice for creators looking to build thriving communities, emphasizing the importance of simplicity, connection, and starting without hesitation. The conversation provides a deep dive into the principles that make Mighty Networks unique and the challenges and rewards of entrepreneurship.Gina Bianchini's Background:Gina, a pioneer in the digital age, has empowered creators and businesses to build engaging and vibrant communities through Mighty Networks.She went from growing up in a tight-knit community in Cupertino, California, to becoming a leader in digital community building.Her work is deeply motivated by the deep personal motivations of her father, who is a community builder in his own right.Defining Moments:Gina shares the personal story of her father's impact on her life and how his untimely death motivated her to carry forward his legacy of community building on a larger scale.The realization that creating thriving communities isn't just about content but about connecting people in meaningful ways.Discussion Topics:The importance of community and its decisive role in connecting people with shared interests, passions, and values.Gina's "because" is her deeper purpose behind building Mighty Networks and her dedication to fostering meaningful connections through technology.The concept of network effects and how they can be leveraged to create thriving, valuable communities.Here are some common pitfalls for community hosts, such as the complexity trap and overloading with content, and how to avoid them.The challenges of entrepreneurship, the importance of working smart, and the necessity of starting even when conditions aren't perfect.Key Quotes:"The deepest and best relationships that we can build in this world come through shared interests, shared passion, shared belief systems, shared values.""Just start. No excuses. No justifications. No waiting for the next thing. Just start.""When you put people at the center and use software to introduce them to each other, you create something precious."Next Steps:Explore: Discover more about Gina Bianchini and her work by visiting Mighty Networks.Reflect: Consider how building a community could enhance your personal or professional life and take the first step towards making it happen.Engage: If you're a community host or thinking of becoming one, focus on creating connections between members and keeping your community simple and engaging.Connect & Discover:LinkedIn: linkedin.com/in/ginabianchiniInstagram: instagram.com/gbianchiniWebsite: mightynetworks.comBook: Purpose: Design a Community & Change Your Life-A Step-by-Step Guide to Finding Purpose and Making It Matter ★ Support this podcast on Patreon ★

In this lively episode of THE POWER OF RE:INVENTION, Kathi Sharpe-Ross chats with Gina Bianchini, the dynamic CEO and founder of Mighty Networks. They dive into the exciting world of community building and the transformative shift from being just a content creator to becoming a community host. Gina shares how Mighty Networks is designed to connect people in meaningful ways, helping them reach their fullest potential. Gina also talks about her journey from growing up in a close-knit community to leading innovative platforms like Mighty Networks. She shares personal stories that shaped her passion for fostering connections and highlights the role of team sports in developing leadership skills. The conversation also explores the role of AI in the future of community building and how Mighty Networks is leading the way with its unique features and scalability. Key Takeaways: Community Power: Shifting from content creation to community hosting fosters deeper, more meaningful connections Personal Influence: Personal experiences can significantly drive one's passion for creating communities Leadership through Sports: Team sports provide invaluable leadership experiences that benefit professional success Entrepreneurial Spirit: Building a business requires having resilience and a supportive team. AI in Community Building: AI enhances connections and experiences, making platforms like Mighty Networks more impactful. Links: Mighty Networks Website  https://www.mightynetworks.com/ Gina Bianchini's LinkedIn https://www.linkedin.com/in/ginabianchini/ Gina Bianchini's Podcast  https://www.mightynetworks.com/peoplemagic THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: https://www.instagram.com/kathisr_chief_reinventor/ FB: https://www.facebook.com/kathi.sharpeross/ LinkedIn: https://www.linkedin.com/in/kathisharpeross    

Today, I'm so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you're not familiar with Mighty Networks, it's an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community and subscriptions.In this episode, Gina and I dive into the benefits of building and creating a community that aligns with your products and mission, especially for my subscription-based product bosses, as well as the importance of community and who you're surrounding yourself with on your product biz journey. Join us as we show you the power of community and the role it plays in owning a product-based business plus Gina even shares with you her 5 components for building a successful community and the 5 mindset changes you need to have to take your community to the next level. Resources:Check out Mighty NetworksConnect with Gina Bianchini on LinkedInWant to know what makes a successful product-based business? I'm hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: Hubspot's Inbound ConferenceVisit INBOUND.com to see the lineup and grab your tickets today. INBOUND.COMImperfect Action Listen to Imperfect Action wherever you get your podcasts.Imperfect Action PodcastMentioned in this episode:HubSpot Inbound ConferenceImperfect Action

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences. Key Takeaways According to Gina Bianchini, it all begins with "people magic" and how leveraging advanced software and AI can revolutionize online communities. She explains that the key to a thriving community is not the size but the quality of member connections. By focusing on building relationships between members, marketing agencies can create a self-sustaining network that becomes more valuable with each new member. She also emphasizes that an online community should help members achieve progress and build meaningful relationships. She shares that the most successful communities are those that address transitions in members' lives, such as starting a new job or moving to a new city, and provide support during these pivotal moments. This approach not only enhances member engagement but also boosts retention and revenue. In this episode, Gina Bianchini shares an enlightening case study for creating and maintaining vibrant online communities that drive growth and profitability. She also mentions the importance of having a clear purpose and using AI to facilitate introductions and interactions among members. This episode offers a unique solutions for businesses looking to harness the power of online communities to elevate their brand and achieve sustainable growth. More About Gina Bianchini: Connect with Gina Bianchini on LinkedIn - linkedin.com/in/ginabianchini/ Visit her Website  - mightynetworks.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Gina Bianchini is the CEO & founder of Mighty Networks, a digital business platform that powers what it calls people magic. People magic is advanced technology and AI that connects the most relevant and interesting people to each other in the context of community, courses, events, and paid memberships.She's also the author of the 2022 Wall Street Journal best selling book, Purpose: Design a Community & Change Your Life. Mighty is trusted by brands from TED to Tony Robbins, Mindbody, LAUNCH by Mel Robbins, Esther Perel, Matthew Hussey, Jim Kwik, BODi, Gym Launch, and Fortune.Meet the next guest of From Start-Up to Grown-Up, Gina Bianchini!Gina Bianchini is the visionary Co-Founder and CEO of Mighty Networks, and my latest guest on From Start-up to Grown-up.Gina's life has been devoted to building communities, and in this episode she describes the important nuances you can use to build your own communities as well as simply improve your relationships. Gina also shares what she's learned on her journey as an entrepreneur and a leader. Learn more about Mighty Networks | Websitehttps://www.mightynetworks.com/Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

Follow Julien's journey building his next startup with the help of Chris, author of Blitzscaling. We apply an approach which is the opposite of what you'll hear from Y Combinator. The approach we apply is the PayPal mafia approach. It's the approach of Reid Hoffman who after PayPal founded LinkedIn and was the first investor in Airbnb. It's the approach of Peter Thiel who after PayPal founded Palantir and was the first investor in Facebook. It's the approach of the people who win over and over again. What's the Blitzscaling approach? It's about being thoughtful and deliberate. Having deep insight instead of just hustling. Reid calls it “contrarian and right”. Peter says “startups are built on secrets.” It's about getting more done than everyone else and moving faster than everyone else, but doing that in a manner which is comfortable and looks easy. Or as Chris says “be quick but don't hurry” Subscribe if you want to understand the actual way to win. Share with one of your friends who is launching a startup!

In this episode:  Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers Community > content on social media platforms    Advisory Boards 101: What to and (not to do) when starting a board for your business  Tara's learnings from building her own advisory board  PLUS Katie and Tara share their dream inner circle for their businesses This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit Business.Walmart.com.

Episode 407 features Gina Bianchini, the CEO & founder of Mighty Networks and the Wall Street Journal bestselling author of the book, Purpose: Design a Community & Change Your Life.Find Gina Online:Website: https://www.mightynetworks.com/Linkedin: https://www.linkedin.com/in/ginabianchini/Twitter: https://twitter.com/ginabYouTube: https://www.youtube.com/channel/UC0kOOsZ55RofRas1uPIEZmgConnect with the host, Brian OndrakoWebsite: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Newsletter/Blog: https://brianondrako.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

How do you build a thriving community that lays the foundation for a successful creator business? Gina Bianchini, co-founder and CEO of Mighty Networks, is one of the best in the world at building community, and she's sharing everything you need to know today.We're discussing why culture builds a stronger community than guidelines and the difference between building a personal brand versus a community brand. Plus, Gina is sharing her tips for building a community from scratch.Get tickets for our podcast launch tour at https://www.billiondollarcreator.com

In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a marketing expert, Melina understands the importance of effective messaging and branding strategies, and she shares her insights on how Peloton has leveraged behavioral economics concepts to create a strong connection with their target audience.  She explores the power of storytelling, community-building, and framing offers in a way that resonates with customers. Melina also discusses the impact of social proof, herding, and anchoring in Peloton's advertising and business strategies. If you're a marketer or business owner looking to enhance your branding and advertising strategies, this episode is a must-listen. Melina's expertise and analysis of Peloton's success will inspire you to apply behavioral economics principles in your own marketing efforts and build a loyal customer base. In this episode: Enhance your branding and advertising strategies by applying behavioral economics concepts for a Peloton-like success. Discover the importance of aligning your messaging with your target audiences for more effective advertising. Uncover the power of storytelling and community-building to create a strong brand identity and engage customers. Learn how to leverage social proof and herding to enhance motivation and engagement within your community. Understand the impact of ad controversy and mixed messaging, and how to avoid it in your own advertising campaigns. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the podcast episode and explains the purpose of the Behavioral Economics Analysis series. She emphasizes the importance of understanding how companies apply behavioral economics concepts and provides ideas for implementing them in one's own business. 00:03:49 - Background on Peloton, Melina provides an overview of Peloton, a fitness company that sells workout equipment and offers streaming classes. She shares statistics on the company's membership, workout completion, and revenue. She also mentions the controversy surrounding a Peloton holiday ad and the mixed messaging in the company's marketing. 00:07:21 - Mixed Messaging in Peloton's Marketing, Melina discusses the issue of mixed messaging in Peloton's marketing. She explains that while the company aims to be inclusive, their ads primarily target wealthy individuals. This creates a disconnect with their message of building a community accessible to everyone. She suggests that Peloton should align their marketing with their target audience more clearly. 00:09:52 - Inclusivity vs. High-Income Targeting, Melina discusses the two paths Peloton could take in their marketing strategy: inclusivity or targeting high-income individuals. She emphasizes the importance of clarity and consistency in messaging and highlights the need for proper context in ads to avoid negative interpretations. 00:11:10 - Importance of Providing Context in Ads, Melina stresses the importance of providing context in ads, especially when it comes to sensitive topics like health and fitness. Without proper context, viewers may fill in the gaps. 00:15:07 - Utilizing Stories and Community in Advertising, Peloton has a wealth of stories and people that can be used in advertising to inspire others and promote the brand. They should engage their community and ask for stories to feature. 00:17:38 - Potential Benefits of Controversial Advertising, While Peloton received backlash for their controversial ad, it brought awareness to the brand and the problem they solve. Seeing the ad everywhere can increase focus on the company and prompt people to learn more. 00:19:55 - Peloton's Pricing Strategy, Peloton offers an expensive product, but they make it easier for customers to try with a 30-day trial and financing options. The 94% stay rate at the twelve month mark shows that once people have the equipment, they are likely to continue using it. 00:21:28 - Access to Content and Reciprocity, Peloton's monthly membership fee gives access to high-quality content, creating a sense of reciprocity. They bundle offers without discounting, providing additional benefits for customers who buy the bike or treadmill. 00:26:22 - Structuring Choices for Customer Satisfaction, Peloton structures their choices by allowing users to easily search and filter for classes based on their preferences. They have ten main categories to start with and provide recommended rides based on users' preferences. 00:31:08 - Herding and Social Proof on Peloton, Peloton's use of herding and social proof enhances the community experience, with features like showing how many people have taken a class before, following other users, and rating classes. This creates a sense of community without the awkwardness. 00:32:29 - Framing and Tracking Progress, Peloton's instructors guide users on what numbers to focus on during workouts, emphasizing resistance and cadence. By framing what matters and providing robust stats, Peloton makes it easy to track progress and strive for improvement. 00:35:45 - Incorporating Social Proof, Peloton creates a sense of community by incorporating social proof, such as calling out names and profiles of people hitting milestones during live workouts. Badges, achievements, and virtual high fives further enhance the feeling of being part of a larger community. 00:40:06 - The Impact of "I See You", Peloton's instructors use the phrase "I see you" when giving shout outs, creating a personal and inclusive atmosphere. This subtle phrasing adds to the social proof and makes users feel like part of a big family. Anchoring and commitments also help form good habits and keep users motivated. 00:46:20 - Key Takeaways from Peloton's Advertising Strategy, Key takeaways from Peloton's advertising strategy include knowing your target market, using real stories from your community, and making complex offerings easy for users. Context and storytelling are important, as well as anchoring and social proof to create a sense of community and connection. 00:47:46 - Importance of User Experience and Choice Structure, The user experience is crucial, especially when it comes to structuring choices. Making it easy for users to navigate and personalize their experience is key, particularly for those trying to change habits. Defaults and remembered settings can help facilitate this process. 00:48:28 - Anchoring and Social Proof for Building a Community, Anchoring with big numbers helps show what's possible and move people beyond their initial expectations. Social proof is essential for creating a sense of community, whether it's through personalized shoutouts or highlighting the presence of a larger community. 00:49:42 - Pricing Strategies and Knowing Your Audience, Pricing doesn't always have to be about discounts. Understanding your audience's mindset and what matters to them can help in setting prices. Not every business is for every person, and it's okay if some people don't resonate with your pricing. 00:51:52 - Personalized Virtual Experiences and the Potential for Business Growth, Peloton's ability to create a personalized virtual experience highlights the potential for businesses to offer virtual services with a subscription or membership model.  00:53:24 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Good Habits, Bad Habits, by Wendy Wood Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Atomic Habits, by James Clear Engaged, by Amy Bucher Top Recommended Next Episode: The Science of Subscriptions and Membership Models (ep 105) Already Heard That One? Try These:  Costco: A Behavioral Economics Analysis (ep 47) Disney: A Behavioral Economics Analysis (ep 292) Starbucks: A Behavioral Economics Analysis (ep 278) Apple Card: A Behavioral Economics Analysis (ep 42) Availability Bias (ep 310) Framing (ep 296) How to Stack and Bundle Products and Services To Sell More (ep 84) How to Raise Your Prices (ep 77) Reciprocity (ep 238) Structuring Complex Choices: The “S” in NUDGES (ep 41) Herding (ep 264) Anchoring & Adjustment (ep 11) Habits (ep 256) How to Get (and Stay) Motivated (ep 67) The Network Effect (ep 262) Creating a Habit of Curiosity with Pique (ep 119) Precommitment (ep 120) Get Your DOSE Of Brain Chemicals (ep 123) Good Habits, Bad Habits with Wendy Wood (ep 127) Find Your Purpose, with Gina Bianchini (ep 263) Surprise & Delight (ep 276) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The real lesson your credit union should learn from Peloton's ad flop (it's not what you think) The Gift That Gives Back | Peloton Bike Commercial Peloton Investor Relations Peloton's nightmare before Christmas: $1.5 billion vanished from its market value in 3 days amid holiday ad backlash

On today's episode, Priscilla and Lauren are joined by Gina Bianchini, CEO and Founder of Mighty Networks and WSJ bestselling author of, Purpose: Design a Community & Change Your Life. They discuss all things about life-purpose, building a lasting community, how AI factors into community building and so much more.    Mighty serves entrepreneurs, creators, coaches, and brands with a new breed of ‘unified member platforms' designed to make community, courses, and memberships more engaging and profitable. The platform is trusted by brands from Yoga with Adriene to TED, Mindbody, and Fortune. Mighty focuses on ushering in a new era of ownership, independence, and energized communities, courses, and memberships that thrive away from the noise, clutter, and uncertainty of social media. It is an essential mission to replace the dominant internet culture with community and the power to realize our fullest potential.    Sit back, tune in and let's dive into this amazing conversation with Gina Bianchini to gain tangible tips on how to foster self-automating communities and reach your highest potential!    Connect with Gina Instagram: @gbianchini Mighty Networks: https://www.mightynetworks.com/ Purpose Book Website: https://purpose.co/ LinkedIn: https://www.linkedin.com/in/ginabianchini/   Links Follow Us On Instagram: @forwardfemale @hernextbigmove Check Us Out Online: Forward Female Website Join Community: https://theforwardfemale.mn.co/ Join Accountability Club: https://theforwardfemale.mn.co/ Schedule A Consultation: https://calendly.com/the-forward-female/discovery-call Email Us: hello@forwardfemale.com 

This week we're talking all things community design with the expert on all things community, Gina Bianchini. In this explained episode, Erica and Gina chat through the founding story of Mighty Networks (Gina's company), her community design framework, the difference between a community and an audience, and so much more. Gina gives a masterclass on how to build a scalable, self-sustaining community.Gina Bianchini is the Founder & CEO of Mighty Networks. Her mission at Mighty Networks is to usher in a new era of digital businesses built on network effects. Mighty Networks serves small and medium businesses that offer digital memberships, online courses, community, and subscriptions–all offered in one place under their brand, instantly available on every platform.Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. Under her leadership, Ning grew to ~100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education. It was sold for $150M in 2010.In addition to Mighty Networks, Gina serves as a board director of TEGNA (NYSE: TGNA), a $2.7 billion dollar broadcast and digital media company, and served as a board director of Scripps Networks (NASDAQ: SNI), a $14.6 billion dollar public company which owned HGTV, The Food Network, and The Travel Channel that was purchased by Discovery Communications in 2018.Gina and Mighty Networks have been featured in Wall Street Journal, Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, started her career in the nascent High Technology Group at Goldman, Sachs & Co., and received her M.B.A from Stanford Business School.Follow Us!Gina Bianchini: @ginabMighty Networks: @mightynetworksBuy her book Purpose: Design a Community and Change Your Life---A Step-by-Step Guide to Finding Your Purpose and Making It Matter HEREErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

“Social media has mastered intermittent reinforcements as well, or even better, than a casino's slot machine.“ — Ana Melikian In today's episode, we'll be diving deep into the concept of FOMO, or Fear Of Missing Out. Inspired by the insights from Gina Bianchini's book “Purpose,” we explore how FOMO affects our lives and keeps us… Continue reading FOMO is Real The post FOMO is Real appeared first on Ana Melikian, Ph.D..

What's it like to be at a conference with “fancy” people, when you're the one feeling like you snuck in a side door as a seat filler? Okay, okay — that's just my imposter monster talking. In today's experimental episode, I'm taking you behind-the-scenes of the recent 5-day main TED conference in Vancouver, building on Pivot episode 325: 10+ Conference Networking Strategies with Alisa Cohn. In full-on morning voice with a travel mic, I do a daily check-in about what I was nervous about, spontaneous serendipitous invites, fan-girling my favorite authors and podcasters, falling off the energy cliff, what gave me FOMO and JOMO, and my daily quest for coffee. Always. Find. The. Coffee. This crossover episode originally aired on the Free Time podcast on June 9, 2023.

What's it like to be at a conference with “fancy” people, when you're the one feeling like you snuck in a side door as a seat filler? Okay, okay — that's just my imposter monster talking. In today's experimental episode, I'm taking you behind-the-scenes of the recent 5-day main TED conference in Vancouver, building on Pivot episode 325: 10+ Conference Networking Strategies with Alisa Cohn. In full-on morning voice with a travel mic, I do a daily check-in about what I was nervous about, spontaneous serendipitous invites, fan-girling my favorite authors and podcasters, falling off the energy cliff, what gave me FOMO and JOMO, and my daily quest for coffee. Always. Find. The. Coffee.

In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences while still delivering powerful messages. Short stories leave out unnecessary details while retaining the most critical elements, ultimately making them more memorable and easier to digest. David Paull considers short stories to be particularly useful tools in marketing and communications. He cites the popularity of TED Talks as evidence that people are drawn to concise yet impactful stories. In the podcast, he discusses the importance of refining messages through a careful editing process, distilling them down to their most essential aspects, and making them as powerful and engaging as possible. In this episode: Unleash the potential of behavioral storytelling to revolutionize your branding and marketing efforts. Learn how Dialsmith dials offer an innovative way to non-consciously measure audience reactions. Discover how to implement the RSPCT framework for designing impactful and convincing messages. Realize the significance of concise, emotionally charged stories for capturing your audience's interests. Leverage testimonials and social proof to amplify your persuasion techniques. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces David Paull, CEO of Dialsmith and founder of Lillian Labs. She highlights David's expertise in using storytelling to build brands and introduces his behavioral storytelling framework. 00:04:02 - Dialsmith, David Paull talks about Dialsmith, his insights technology company that develops dials used in focus groups during presidential debates and State of the Union addresses. He also discusses the online version of the dials and the consultancy arm of the company, Lillian Labs. 00:11:56 - Storytelling, David shares his journey in becoming interested in storytelling through his work on strategic communications and messaging. He talks about how he got involved with the Story Conference in Nashville and the experiments and thought exercises he did on cognitive biases and behavioral economics. 00:15:33 - Behavioral Storytelling, David Paul explains how he blends insights and storytelling to create behavioral storytelling. He provides an example of working with clients on climate issues and how they isolate the real problem and test their messaging with the market. The goal is to take the audience on an emotional or intellectual journey that leads to action. 00:19:25 - TEDxPortland, David Paul discusses his involvement with TEDxPortland, the largest indoor TEDx in the world. He talks about the importance of having a diverse group of speakers and how they select the speakers for the event. 00:16:25 - The RSPCT Framework, David Paull discusses his RSPCT Framework, which involves determining the real problem for the target audience, understanding what's at stake if the problem is not solved, identifying the perfect outcome, crafting an effective call to action, and providing testimonials and social proof for added credibility. 00:19:23 - The Danger of Stressing the Problem, Melina Palmer and David Paull discuss how stressing the problem too much can lead to unintentional normalization of the behavior you want to change. Instead, they highlight the importance of including testimonials and social proof to make the audience feel comfortable with the solution being proposed. 00:24:56 - Tips on Delivering a TED Talk, David Paull shares his experience as a speaker coach for TEDxPortland. He emphasizes the importance of keeping talks short, with a focus on big original ideas and tangible takeaways. He also recommends a strong emphasis on editing to distill the message down to its most essential elements. 00:27:38 - The Power of Short Stories, Melina Palmer and David Paull highlight the power of a short story to convey complex ideas in a short amount of time. They use examples from famous TED Talks, including one that was only two minutes and fifty-two seconds long. They emphasize the importance of making every word count to deliver a compelling message that resonates with the audience. 00:30:24 - Make It as Short as Possible, David Paull shares a quote from Albert Einstein about making scientific work. 00:31:51 - Finding the Real Problem, The first step in problem-solving is identifying the real problem. Keep peeling back the layers until you find the underlying issue by asking "why" until there's nowhere else to go. Then determine what's at stake and what the perfect outcome would be if the problem is solved. 00:32:34 - Using Storytelling to Evoke Emotion, Describing the perfect outcome in a way that can be felt is crucial. Storytelling evokes emotion, making it easier for people to make a decision. The call to action should demonstrate how your solution solves the real problem, alleviates what's at stake, and delivers the perfect outcome. 00:33:13 - Testimonials and Social Proof, Sharing testimonials and social proof will help people feel comfortable. It's important to tap into how people process information and make decisions. Using quantifiable data is better than squishy information when demonstrating the effectiveness of a solution. 00:33:47 - Additional Resources, The podcast episode mentions additional resources, including episodes on Herding and Social Proof, as well as a link to Michelle Auerbach's episode on the importance of emotion in decision-making. All resources can be found here in the show notes.  00:34:08 - Conclusion, Melina's top insights from the conversation, a recap of the RSPCT framework, and items for you to consider as you implement what you learn. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Life-Saving Skill of Story, by Michelle Auerbach Ted Talks: The Official TED Guide to Public Speaking, by Chris Anderson Contagious, by Jonah Berger A More Beautiful Question, by Warren Berger Daring Greatly, by Brene Brown Connect with David:  DavidPaull.com David on Twitter David on LinkedIn Top Recommended Next Episode: The Power of Storytelling, Michelle Auerbach Already Heard That One? Try These:  Anchoring (ep 11) Find Your Purpose, with Gina Bianchini (ep 263) The Importance of Connection, with Nick Epley (ep 265) Framing (ep 16) IKEA Effect (ep 112) Reciprocity (ep 238) The Science of Cool, with Troy Campbell (ep 169) Social Proof (ep 87) Herding (ep 264) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

The manner in which we communicate plays an essential role in contributing to or easing microstress. With the proliferation of remote work and numerous communication channels, it is vital to be mindful and intentional in our communication with colleagues and acquaintances. Establishing positive communication norms can alleviate microstress and create a more collaborative and productive work environment. Rob Cross highlighted the need for thoughtful communication in his conversation with Melina Palmer. He shared that teams should establish clear communication norms, such as using bullet points rather than lengthy paragraphs, avoiding unnecessary CC in emails, and refraining from sending messages after a particular time. By adopting such positive communication practices, teams can work towards fostering a supportive workplace culture and minimizing the impact of microstress on all members. Unveil the methods for recognizing and neutralizing everyday workplace microstressors to elevate your work experience. Comprehend the ramifications of toxic relationships on your well-being and establish pathways for transformation. Benefit from Rob Cross's research on the microstress effect and its applications to your personal and professional sphere. Refine your communication skills to address microstress mindfully and cultivate enriching connections. Bring about small alterations that result in remarkable betterment of your holistic well-being. Show Notes: 00:00:00 - Introduction, Host Melina Palmer introduces Dr. Rob Cross, who is the Edward A. Madden Professor of Global Leadership at Babson College and the co-founder and director of the Connected Commons. The episode is about the new book he co-authored with Karen Dillon, The Microstress Effect. 00:03:02 - Background, Rob Cross talks about his background and his work with the Connected Commons, a consortium of over 150 leading organizations that sponsor research into ways of looking at networks and relationships in organizations. 00:06:32 - The Impact of Negative Relationships, Social psychology has shown that the negative interactions we have tend to have 3x to 5x the impact of the positive. Rob Cross shares his thoughts on the best practices for organizations to cultivate relationships that positively impact their employees' wellbeing. 00:08:15 - Resilience and Connections, Resilience is not just about grit and fortitude. It's about how we fall back on others in difficult times. Rob Cross discovered that there are eight predictable things we get from others when we have the connections in our lives. Without these, it's harder to navigate through difficult times. 00:12:23 - Understanding Microstress, Rob Cross shares how he stumbled onto the idea of microstress through his research. He found that there are 14 pretty consistent types of microstress that tend to accumulate around us each day and week at a pace and volume our brains just aren't designed to handle. These microstresses grow behind the scenes in a way that sneaks up on us until they become overwhelming. 00:14:55 - The Impact of Microstress, Rob discusses the impact of microstress on one's life, particularly when they are not aware of it. He talks about how the stress is just beneath the surface of awareness and can be creeping up on us. 00:17:09 - Types of Microstress, Rob explains that microstressors can come from different sources, including emails, instant messaging applications, and team collaborative spaces. He shares that it affects the metabolism differently, and people under this form of stress metabolize their meals differently. 00:22:44 - Cascading Effects of Microstress, Rob shares that microstressors can lead to cascading effects that people don't often think about. For example, a leader or stakeholder that shifts expectations can cause extra work, and employees may have to protect their team and go back into the team to keep engagement high. 00:24:24 - Tips on Dealing with Microstress, Rob suggests a table in the book with the 14 microstressors and categories of people where they come from, and answering three questions around them. He advises people to think about which stressors have become systemic in their lives and what stress they are creating for others. Rob also mentions the importance of finding groups outside of one's profession that they can be an authentic part of. 00:27:15 - Avoiding Getting into the Minutiae, Rob suggests focusing on getting out of the minutiae by finding groups outside one's profession that one can be an authentic part of. He shares that people who are happiest in this work typically have at least two or three groups outside their profession. 00:28:27 - The Impact of Traumatic Events, When experiencing a traumatic health diagnosis or event, people often reflect on what previously seemed important and realize it was insignificant. Those who maintain dimensionality in their life are better equipped to handle such events. Reflecting on interactions and adapting them can have a significant impact on how one feels day-to-day. 00:30:24 - The Impact of Communication on Stress, Poor communication habits, such as overdramatizing gossip or sending excessive emails, can lead to unnecessary stress and negative work interactions. Thoughtful and intentional communication, such as establishing positive norms and reducing unnecessary communication, can help reduce microstressors. 00:34:06 - Decreasing Collaboration Overload, Collaboration overload, where the amount of collaboration outweighs the increase in work, is a significant source of microstressors. By creating positive norms, such as bullet points instead of long paragraphs, or agreeing on a set number of emails per day, the collaborative footprint of work can be reduced. 00:37:36 - The Impact of Small Communication Habits, Small communication habits, such as sending vague or poorly-worded emails or leaving a negative aftertaste in interactions, can accumulate and have a significant impact on work stress levels. Thoughtful interactions, such as being intentional with emails or setting clear expectations for team collaborations, can help reduce microstressors. 00:41:20 - The Impact of Trust and Expectations, Lack of trust and unclear expectations can lead to stress when working on collaborative projects. People often work harder to compensate for small misses from team members, perpetuating the cycle of stress. Setting clear expectations and building trust can help reduce microstressors in collaborative work environments. 00:42:12 - Drains to Capacity, The 14 microstressors that affect our ability to get work done can be categorized as drains to capacity that hit us emotionally (such as worry or concern for people we care about), or value disconnects, where we slowly feel interactions moving us away from who we set out to be. 00:43:28 - Counterfactual Thinking, Dwelling on what had happened or what might happen in the future can be a big contributor to microstress. This can be interactions abroad where we are trying to protect our team, family, or friends. It can also be a conflictual conversation that needs to happen, which can cause disproportionate stress. 00:45:23 - Specific Ways to Manage Conflictual Conversations, Conflictual conversations can be cathartic and good for people if we keep things data-driven and do specific things. We tend to think a lot about it before, during, and after the interaction, and this can cause stress. There are specific ways to handle conflictual conversations that can reduce stress. 00:47:10 - Importance of Small Stuff, Small stressors in our lives and those of people around us can cause massive amounts of stress that are totally unnecessary. Often, we don't realize the impact that our actions are having on others. The book, The Microstress Effect, provides charts and mockups of questions to ask and ways to work through microstress to have an impact on our lives and those around us. 00:49:31 - Closing Thoughts, Melina's top insights from the conversation, and items for you to consider as you implement what you learn. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.   Get the Books Mentioned on (or related to) this Episode: The Microstress Effect, by Rob Cross and Karen Dillon The Fun Habit, by Mike Rucker Happier Hour, by Cassie Holmes Getting Along, by Amy Gallo  What Your Employees Need and Can't Tell You, by Melina Palmer   Connect with Rob:  Rob on Twitter Rob on LinkedIn Rob's Website Top Recommended Next Episode: Counterfactual Thinking (ep 286) Already Heard That One? Try These:   The Fun Habit, with Mike Rucker (ep 251) Happier Hour, with Cassie Holmes (ep 257) Negativity Bias (ep 223) Find Your Purpose, with Gina Bianchini (ep 263) The Importance of Connection, with Nick Epley (ep 265) Framing (ep 16) IKEA Effect (ep 112) Prefactual Thinking (ep 232) The Speed and Economics of Trust, with Stephen M.R. Covey (ep 148) Reciprocity (ep 238) Getting Along, with Amy Gallo (ep 269) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate and insightful. She was my finale guest for Season 1 of the Subscription Stories podcast, back in 2020. That episode holds the record for most popular Subscription Stories show of all time. We were all stuck at home, afraid to go out in person, and were looking for ways to connect, authentically with others. Mighty Networks was established to make it easy for people to build engaged communities around their passion and purpose. Nearly 3 years later, people are back to connecting in person—but Mighty Networks continues to grow. Why? Gina would say it’s because people crave meaning and connection through community. I invited her back to the show to talk about her new WSJ bestselling book, Purpose: Design a Community and Change Your Life. In our wide-ranging conversation, we also discuss how to implement best practices in launching, scaling and hosting a vibrant online community, and how someone can actually discover their purpose, even if they’re feeling stuck. Welcome to the show Gina!

Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our most recent season. Season 4 has some of our listener’s favorite episodes ever. We opened the season with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Evangelist. If you’re interested in the technical side of building forever transactions, you’ll love hearing from, Piano’s Travor Kaufman and Optimized Payment’s Paul Larsen, experts in operationalizing online subscriptions and billing. And there were some great practitioners with years of “in the trenches” experience leading Membership Economy businesses—LinkedIn Learning’s Jill Raines, Fuzzy’s Zubin Bhettay, and Product Leader Caitlin Roman, most recently of The Athletic. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This spring, I’m hard at work to make sure that Season 5 is the best and most practical season of Subscription Stories so far. You’ll hear from Mighty Network’s Gina Bianchini, our most popular guest ever returning to talk about her new book, Purpose, as well as Rod Cherkas of Hello CCO sharing the Chief Customer Officer’s Playbook, and Dan Zavorotny, founder of Nutrisense, sharing a new model for metabolic health. And that’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

How do we use technology to facilitate real relationships? That's the big question driving Gina Bianchini's epic entrepreneurial quest. Today we're talking about the magic phrase that will transform what you're building, the difference between social networks versus social media, why a course is not a community, how to avoid working too hard as the host, and why you might benefit from building a small, tight-knit group before trying to grow a bigger audience. More About Gina: Gina Bianchini is the CEO and Founder of Mighty Networks, where creators, entrepreneurs, and brands use cultural software to build digital communities. She's also the creator of Community Design™, a proven strategy framework for understanding and growing communities online and in the real world. Today we're talking about her new book, Purpose: Design a Community and Change Your Life.

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She's also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 2021. In 2019, Gina launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for it, and so well-designed it essentially runs itself. Before Mighty, she was the CEO and co-founder of Ning, a pioneering global platform for creating social networks she started with Marc Andreessen in 2004. She has been featured in Fast Company, Wired, Vanity Fair, Fortune, Wall Street Journal, Bloomberg, and The New York Times. She has appeared on CNBC, CNN, and Charlie Rose. She is a wealth of knowledge and I know you will enjoy this conversation as much as I did.  Show Notes: [00:43] In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. [03:00] Gina shares about herself, her background, and how she found herself in this space. [04:05] Mighty is a software platform for people to create new digital cultures around mastering something interesting and important together.  [06:15] Gina uses her time, talent, and focus to help people learn to live an extraordinary life.  [07:50] Social networks are where we are making connections and building real relationships between people. The network gets more valuable to us with each person that joins and contributes.   [08:55] Social media is about building an audience or a following. The goal is to build the biggest audience possible.  [10:56] This shift from social networks to a world where we are passive consumers of content as opposed to all the things that allow us to build new and interesting digital cultures.  [13:46] Across the board we are not happy and less happy the more time we spend in this system. The average American spends 3 ½ hours a day on social media platforms and report fewer friends and less happiness than 20 years ago.  [15:48] We are happiest where we can play, connect, and have flow.  [18:31] A network effect is a system where, when someone joins, that new person creates more value for everybody else in the network. [19:47] The new member is able to get a lot more value from your community because of the contributions other members are making (and they add value for everyone else).  [21:40] It is so much better for us to play the role of host which is less work and more valuable for everyone involved and also feeds and scales the system.  [24:26] We are constantly shifting through our different identities and having the support and finding others like you is so fulfilling.  [27:17] We get better rewards and better returns with less risks. The same is true for how we spend our time.  [30:07] The highest order is how are you helping other people reach their fullest potential. We need to play the role of helping other people become the hero. [31:40] The role of host is the most important and will continue to be the most valuable role any of us can play in our professional, personal, or social lives through this decade and decades to come.   [33:24] A tiny change in the question can change your direction drastically.  [35:41] People pay attention to what they pay for.  [37:57] We need to build our future story. Gina's Purpose 30 model is 30 minutes, 30 days, with 6 questions (she shares all 6 in the conversation). You have a blank canvas to create the future you want. [40:12] It is very different to spend your time thinking about what is possible and what is positive than the negative thoughts.  [41:04] True meaning and true impact come from how you have helped others realize their fullest potential as well.  [43:00] It is about clearing your mind so that you can wander and explore.  [45:00] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini A More Beautiful Question, by Warren Berger The Power of Us, by Jay Van Bavel & Dominic Packer You're Invited, by Jon Levy The Fun Habit, by Mike Rucker Connect with Gina:  Gina's Website Gina on LinkedIn Gina on Twitter Top Recommended Next Episode: Network Effect (ep 262) Already Heard That One? Try These:  The Brainy Benefits of Gratitude (ep 236) Celebrate! It's More Important Than You Think (ep 80) Framing (ep 16) Questions or Answers (ep 4) A More Beautiful Question with Warren Berger (ep 200) The Power of Us with Dr. Dominic Packer (ep 178) Herding (ep 19)  Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (ep 150) Confirmation Bias (ep 260) The Fun Habit with Mike Rucker (ep 251) The Power of Story, an Interview with Dr. Michelle Auerbach (ep 145) Get Your D.O.S.E. of Brain Chemicals (ep 123) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Solving Modern Problems with a Stone Age Brain (ep 237) The Truth About Pricing (episode 5) Habits (ep 256) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 

Today's episode is all about the network effect. This is something I don't talk about all that often as it isn't purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were really looking to shift into a virtual presence. And not surprisingly, there is always a bit of a “field of dreams” mentality with these things, so I wanted to be sure to share a bit about the nuance of networks and how they create value, with tips for people to keep in mind to increase their chances of success. So, you may be wondering, if this doesn't come up often...why the heck are you talking about it again now? Well, I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks (the platform the BE Thoughtful Revolution has been on since May of 2021). She has a new book out called Purpose, which is all about creating communities and their importance for us as humans. Because of her Silicon Valley background and history of building great communities, we talked about the network effect in the conversation, making it a great opportunity to refresh this episode as you get ready to tune into that conversation on Tuesday. As you listen today, I encourage you to think about communities. What have they meant to you personally in the past? Where do you connect with others? What do you love about your real communities — those in person you have had over your lifetime? Who do you feel closest to, and what is it you bond over? Is any of that present in your business now? What about your social media experiences? Just keep that in mind as you listen to this episode on the network effect today, as it will put you in a really great place for the conversation with Gina in episode 263 which is coming out in just a couple of days. (And if you aren't already subscribed to the podcast, now is a great time to do so!) Show Notes: [00:38] Today's episode is all about the network effect. [01:30] I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks, the platform the BE Thoughtful Revolution has been on since 2021. [03:18] Quick shoutout to Clayton Key for recommending the topic of this episode! [04:46] The network effect is when the value of the business increases as the network grows.  [06:27] The network effect makes it so new people joining the network increase the value for everyone.  [08:49] The three most common types of network effects are: direct, two-sided, and local. A direct network effect is when an increase in usage and users leads to a direct increase in the product or service's value for other users.  [09:55] With the two-sided network effect, when someone from one user group joins the network the value increases for one or more of the other user groups.  [11:14] The key difference between a two-sided and a direct network effect is that the type of user joining matters.  [14:01] To leverage the full potential of the network, any social platform needs to maintain and monitor the quality of its users to ensure there are not bots and spam accounts.   [15:30] The last type of network effect is the local network effect.  [18:10] When you're talking about global effects in a network, it means it is impacting everyone across the entire platform.  [19:38] Network externalities influence a network effort and they can work hand and hand; they are not the same thing. A business that is not built on the network effort still should be considering those network externalities to increase sales. A network effect is not the same as going viral.  [20:57] There are serious hurdles to keep in mind in this kind of model. [22:36] So when setting up this model remember you need to be able to stick it out for a while upfront while it may be costing you money knowing it will pay off once you hit critical mass.  [23:44] This platform model is looking for quality growth not just growth.  [25:04]  Network effects are not quite a house of cards, but being dependent on users working harmoniously together does make a somewhat precarious beast that needs constant monitoring and attention.  [27:32] The five C's of network effect are connection, communication, collaboration, curation, and community.  [29:11] People like and value things more than they invested in building themselves (IKEA Effect!) so if your users help build the platform, provide feedback, and see it being implemented they will overlook small flaws that would otherwise irritate them because they helped to build it.  [30:43] You need to start with a small enough group to get the value for people early. Focus on operational excellence, great branding, and high value so most people who join the network stay for the long haul.  [31:41] Those network externalities of social proof and herding will be very valuable to attract new members to the network. Frame the messaging in a way to showcase the value.  [32:54] You can also have a powerful default option to make it easy for someone to choose to join the network. You want it to be as easy as possible, framed with the value, and set up so you can be part of their habits.  [35:37] Brand extensions are a delicate balance of finding something that is related enough to make some sense for tying it to the original brand but not so close it feels like it should have been the main offering, to begin with.  [37:03] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Sludge, by Cass Sunstein The Experience Maker, by Dan Gingiss Top Recommended Next Episode: Availability Bias (ep 15) Already Heard That One? Try These:  Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (ep 201) Peloton: A Behavioral Economics Analysis (ep 86) Defaults: The "D" in NUDGES (ep 38) Herding (ep 19)  Social Proof (ep 87) Loss Aversion (9) Anchoring & Adjustment (ep 11) Relativity (ep 12) What is Value? (episode 234) Scarcity (ep 14) Peak-End Rule (episode 97) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Subscriptions and Membership Programs (ep 105) Defaults (ep 20) Habits (ep 21) The IKEA Effect (ep 112) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Network Effects: How Growing Your User Base Can Increase the Value of Your Product or Service The Network Effects Manual: 13 Different Network Effects (and counting) Network Effect VIRALITY VS. NETWORK EFFECTS Reverse Network Effects: Why Today's Social Networks Can Fail As They Grow Larger Network Effects Aren't Enough Why Network Effects Matter Less Than They Used To How To Harness The Power Of Network Effects Network Effects Network Effect 16 Ways to Measure Network Effects Consumer Evaluations of Brand Extensions 6 Worst Brand Extensions from Famous Companies

Welcome to another episode of the Build In Public Podcast.Today's episode features Gina Bianchini, who has always been on the forefront of the online community business and has led over 3 million people from her journey at the pioneering platform, Ning.Now as a founder of the successful “network effect” platform, Mighty Network and author of highly actionable book “Purpose: Design a Community and Change Your Life”, Gina delves into her take and insights on topics such as:●     Community vs. Audience vs. Network●     The importance of being in a community and belonging to its culture●     How building in a community helps founders●     Most valuable aspects of being in a social network●     Gina's recent book, and how it would help readers create impact●     How founders should transform mindset from being a hero to host●     How community building is easier than building a social media audience●     The 5 elements of community designBuild In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.Share your thoughts in the comment section.Thanks for watching this video!Links:Gina's Twitter: https://twitter.com/ginabMighty Networks website: https://www.mightynetworks.com/KP's Twitter: https://twitter.com/thisiskp_KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP

In this episode, Gina Bianchini, Founder & CEO of Mighty Networks and Author of her new book Purpose: Design a Community & Change Your Life, shares all about the importance of purpose and how you can find yours. Gina has built an incredible company with Mighty Networks enabling creators, entrepreneurs and brands to use cultural software to build digital communities. Now with her latest book Purpose, Gina shows how anyone can find their purpose and translate it into action through the power of community. This inspirational interview is filled with motivational steps that you won't want to miss! On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/342 To learn more about Gina Bianchini, Mighty Networks and Purpose: Design a Community & Change Your Life: https://www.linkedin.com/in/ginabianchini/ https://www.linkedin.com/company/purpose-design-acommunity/about https://www.instagram.com/mightynetworks/ https://www.instagram.com/gbianchini/ https://www.mightynetworks.com/ https://purpose.co/

“There is something incredibly powerful when the design is for connection versus the design is for content. Community is designed for connection. Social media is designed for content.” — Gina Bianchini This week Sachit (@sachitgupta) chats with Gina Bianchini (@gbianchini / @ginab), CEO and Founder of Mighty — Where creators, entrepreneurs, and brands build digital communities and courses with cultural software. She is also the author of the new book Purpose: Design a Community and Change Your Life. In 2019, she also launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for it, and so well-designed it essentially runs itself. Before Mighty, Gina she was the CEO and co-founder of Ning, a pioneering global platform for creating social networks she started with Marc Andreessen in 2004. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. Resources Mentioned: The Art Of Asking A Great Question | The Secret to Community Engagement 1,000 Creators Predict 2023 | From Mighty Community Design Accelerator (02:35) - What role “purpose” plays in culture (07:59) - How she refocuses a community to think about the depth, rather than expanding, while building a business  (13:57) - How she knew years before that the market would need a software like Mighty Networks (16:18) - How she learned the ideas of community (19:06) - Second-order effects that come up with thinking about community, from a cultural perspective (22:55) - Why she's confident that anyone can become a creator (28:47) - The revelation that the biggest revenue earners on Mighty Networks had an average of 8,500 social media followers (30:32) - Difference between audience and community (33:52) - Compounding results in a community (43:25) - “I am an introvert, I don't know if I should build a community” — How she handles these statements  (46:19) - What to do in the first few days and weeks of building a community (53:58) - What a 5-star community looks like (59:02) - How to create loyalty within the community (01:03:38) - What it looks like to manage a community at scale (01:05:25) - How her thinking about business has evolved since she started (01:08:10) - How she became so well connected in Silicon Valley (01:09:17) - Did she face imposter syndrome? (01:14:18) - Community leaders that inspire her  (01:16:32) - What she's excited about in the upcoming years and Mighty Network's future

When it comes to identifying your purpose or purposes, it's all about having a clear intention for your time, your talents, your energy and your focus. What makes you happy.  But more importantly, it's about turning your purpose or purposes into something actionable and making them matter.  After helping thousands find their purpose through her companies Ning and Mighty and her Community Design course, CEO and Founder of Mighty Networks Gina Bianchini joins the show to discuss the frameworks to finding purpose and manifesting it as a future story from her new book, Purpose: Design A Community & Change Your Life.4:04    What is Purpose?10:01    Key Insights Around Purpose14:53  The Purpose 30 Challenge21:58  The Intersection of Purpose and Community27:00  How to Host a Community33:46  Design and Scale Culture, Not Just Community or Content37:15  Manifesting Your Future Story43:31  Identifying Ideal Community Members49:37  5 Elements of Community Design56:59  Building Community within an Existing Audience-----For more on topics covered in this episode:To purchase Purpose: Design a Community & Change Your Life, check out Purpose.co Connect with Gina via email | Twitter | LinkedIn--Other books referencedThe Name of the Wind by Patrick Rothfuss --Join the Sports Learning Online community

Mirasee FM's Geoff Govertsen chose this episode to rerun during the holiday break. Gina Bianchini shares her passion and expertise in creating online communities and how that led to the all-in-one, community-centered platform she runs today.

What can thirty minutes with a pen and paper, away from our tech, do for our imaginations and our planning? Author Gina Bianchini says it will change our lives. In this conversation with Jessi Hempel, Gina, the author of PURPOSE: Design a community and change your life, shares her journey to purpose and her tips for making meaning in our own lives. Follow Gina Bianchini on LinkedIn and order her new book here. Follow Jessi Hempel on LinkedIn and order her debut memoir.  Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page each week for Hello Monday Office Hours, Wednesdays at 3p ET.

When people think of digital communities, their thoughts likely turn to social media. But social media is simply a tool, and it's a tool designed to curate one thing: content. Gina Bianchini , Founder and CEO of Mighty Networks , tells us how she envisions building future digital communities around culture. Join us as we discuss: A strategic approach to building a digital community (4:33) The hamster wheel of digital content curation (18:38) Conflating social media with authentic digital community culture (30:18) Check out these resources we mentioned during the podcast: Gina Bianchini Mighty Networks  You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Gina Bianchini grew up in Cupertino in the 70's & 80's, which was a place where people were tinkerers and creators. What she learned from that experience was a deep appreciation for the interests and passions of people. When the early days of social tech happened, she fell in love with how they worked - specially around creating communities. Outside of tech, she played field hockey at Stanford and a solid career. Fun fact, you can't cross check in field hockey, which was news to me. Now a days, she loves to hike, read, and hangout with her friends, family and her husband.Gina has created community tools before, and has discovered that people who are creating and participating in these online communities are phenomenal. So much so, that she set out to do it again, in order to unlock the power of community in people's lives.This is the creation story of Mighty Networks.SponsorsImmediateOrbitPostmarkStytchVerb DataWebapp.ioLinksWebsite: https://www.mightynetworks.com/LinkedIn: https://www.linkedin.com/in/ginabianchini/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“A community sits at the center of how we do this: how we go through life together and how we learn from other people's stories, experiences, and ideas; how we tackle things that we didn't think were possible; how we find meaning and purpose from being a part of something bigger than ourselves.” Gina Bianchini […] The post Mighty Networks & Community Mindset with Gina Bianchini appeared first on Ana Melikian, Ph.D..

The behavioral and social science tells us community is the great unlock! Gina Bianchini is a groundbreaker in the work of entrepreneurship and community first with Ning and today as founder and CEO of Mighty Networks. Hear how you can use community to unlock your potential, how this is a golden age for sharing ideas,  what she thinks of Elon Musk's purchase of Twitter and much more!   LINKS: Mighty Networks: https://community.mightynetworks.com/  https://www.mightynetworks.com/  https://www.mightynetworks.com/migration 10 Rules for Resilience, Mental Toughness for Families https://amzn.to/3FbqwQ0   Spartan Up podcast is brought to you by Wild Health www.wildhealth.com Wondering which diet is right for you? What your optimal recovery routine is? How your sleep impacts performance? Wild Health will help you uncover all the answers to your health questions with a fully personalized, precision health plan, based on your DNA & bloodwork. Discover your truth - sign up at wildhealth.com with code SPARTAN10 for 10% off.    Become the best version of yourself in just 3-minutes a day with Heroic—the new social training platform built to help you be more energized, productive, and connected, TODAY! Join the movement at www.heroic.us, and use the code SPARTAN20 to save 20% off your membership.   CREDITS: Producer – Marion Abrams, Madmotion.com Host: Joe De Sena © 2022 Spartan

We live in a time of radical acceleration in the creation of very different futures with marketing category after marketing category. That goes the same for the world overall as well, which also adds a threat and challenge to most businesses. But at the same time, it can also be a great opportunity. On this episode of Christopher Lochhead: Follow Your Different, we make sense of it all with our guest, Gina Bianchini. Gina Bianchini is the founder and CEO of Mighty Networks. She is in the business of creating different futures. She has raised over $67 million in top tier Venture Capital, and a pioneer in the digital and social space on creating a platform for businesses and creators to build communities. Gina has also been a guest before. You can check out what she has said on The Power of Niche Networks in FYD episode 65. So if you want to hear more from her about the power of communities, stay tuned to this episode. The Importance of Knowing Category Design Gina starts off the conversation by stating that she loved what they were doing with Category Pirates, and how it being a collaboration means ideas are more fleshed out and multi-POV than just having one person do it. That said, she mentions being in a conference recently that was showing a product that she immediately recognized as someone who took category design and ran with it. “I was at this conference yesterday, I saw one of the best category design presentations in like, eight minutes. It was it was it was a masterclass in category design. It's a company called Coalition. And they do cyber insurance. And their category that they have is active insurance.” – Gina Bianchini Gina could tell that the company was not going to compete in the cybersecurity market, it was creating a new market for itself with a new category. So if all things go well, Coalition could find themselves the Category Kings in this new market they are trying to create. Overdone Languaging is Bad Languaging They then talk about how languaging seems to be going to a bad trend nowadays. While languaging in business itself is not bad, it is bad when done to an excess. We call it Technobabble, and it's when you just spout out jargons and techspeak just to make yourself sound competent in the tech field and to potential clients. While smooth-talkers who sell snake oil are not new in the business world, it screams lazy and incompetent when you just take a bunch of technobabble and dump it in your company's mission statement, in hopes of sounding smart. Languaging is supposed to help you differentiate yourself from the rest, not to obscure and hide your business' lack of ingenuity. The Big Brand Lie Gina brings up one of the articles and minibooks that Category Pirates has created, which was the Big Brand Lie. I share with her the story on what happened after we released that article on Category Pirates. Because a lot of marketing people were upset, some as a knee-jerk reaction, others because it challenged their prior knowledge and ideas in marketing. But at the end of it all, whether it changed someone's ideas on marketing or not, it did start a conversation on how to approach marketing. If nothing else, that spark alone is rewarding in and of itself. Gina agrees and also echoes the sentiment that product alone is not enough to dominate a market. And if you want to create different futures, you need to look at how you can drag that future into the present. To hear more from Gina Bianchini and her thoughts on Category Design and the power of building a community, download and listen to this episode. Bio Gina Bianchini is an American entrepreneur and investor. She is the Founder & CEO of Mighty Networks. Before Mighty Networks, she was CEO of Ning, which she co-founded with Marc Andreessen. In addition to Mighty Networks, Gina serves as a board director of TEGNA, a $3 billion broadcast and digital media company, and served as a board director of Scripps Networks,