Podcast appearances and mentions of dara treseder

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Best podcasts about dara treseder

Latest podcast episodes about dara treseder

Equity
Reimagining urban infrastructure with AI and Autodesk

Equity

Play Episode Listen Later Mar 13, 2025 34:49


Today on Equity, we're taking you to Austin, Texas, for South by Southwest, where Rebecca Bellan caught up with Dara Treseder, Chief Marketing Officer at Autodesk, and Mayor Matt Mahan of San Jose, to discuss how technology is transforming urban spaces and building the cities of the future. The panel dug into how cities today are using AI to improve traffic and safety, why digital twins can help make cities more resilient to climate disasters, and how cities can integrate data centers into the fabric of their urban landscapes, among other topics. It's a timely discussion, especially in the wake of Autodesk laying off roughly 1350 workers—about 9% of their staff—following a restructuring to focus on cloud and AI initiatives. Equity is TechCrunch's flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.  Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We'd also like to thank TechCrunch's audience development team. Thank you so much for listening, and we'll talk to you next time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Masters of Scale
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

Masters of Scale

Play Episode Listen Later Feb 11, 2025 28:44


Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year's hits and misses from the big game's ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Rapid Response
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

Masters of Scale: Rapid Response

Play Episode Listen Later Feb 11, 2025 28:44


Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year's hits and misses from the big game's ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CMO Whisperer
Listening to Win: How Dara Treseder Builds Customer-First Brands

The CMO Whisperer

Play Episode Listen Later Jan 24, 2025 33:50


My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been recognized by Forbes as the world's most influential CMO—let me say that again—recognized by Forbes as the world's most influential CMO. She was also the first Black person to be inducted into the Forbes CMO Hall of Fame.Beyond her professional achievements, Dara is a champion of public health, women's issues, and diversity and belonging.If that wasn't enough, she also serves on the boards of the Public Health Institute and Robin Hood.Finally, Dara graduated from Harvard with highest honors and holds an MBA from Stanford University. 

Wisdom From The Top
When the Best People Want to Be on Your Team: Peloton's Dara Tresedor

Wisdom From The Top

Play Episode Listen Later Jan 15, 2025 57:49


As a child growing up in Ibadan, Nigeria, Dara Treseder was often reminded to keep her feet on the ground. But her mother urged her to dream big and pursue her ambitions—especially if they brought her fulfillment. That encouragement propelled Dara across the world, where she attended both Harvard and Stanford, charting a path defined by her desire to make a positive impact.Dara's journey into marketing began after what she jokingly calls a “failed career in finance," including stints at Apple and Goldman Sachs. In 2020, she became the SVP and Head of Global Marketing and Communications at Peloton, cementing her place as one of the most influential marketing leaders of her generation. Today she is the CMO at Autodesk. In this inspiring conversation from 2021, Dara reflects on leadership, collaboration, and the power of building teams that drive meaningful change: “The best way to drive change is not to try to go alone. It's to do it with others.”

Bridging the Gap
How to Design, Make, and Innovate

Bridging the Gap

Play Episode Listen Later Oct 23, 2024 25:42


What does the future hold for the world of Design and Make—and how is Autodesk working to shape that future? Straight from Autodesk University 2024, we're joined by Dara Treseder, Chief Marketing Officer at Autodesk, to explore the company's leadership and proactivity. Dara shares insights into the rebranding of Autodesk University to AU: The Design & Make Conference, Autodesk's partnership with the LA28 Olympic and Paralympic Games, key takeaways from the State of Design & Make Report, along with a spotlight on AI innovation and what's next for Autodesk in 2025. Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. She is currently Chief Marketing Officer of Autodesk — a leading, innovative technology & software company changing how the world is designed and made. In 2024, she became the first Black person to be inducted into the Forbes CMO Hall of Fame. In 2023, 2022, 2021, and 2020 she was recognized by Forbes as one of the World's Most Influential CMOs based on a weighted aggregate of 12 indicators. A champion of public health, women's issues, and diversity initiatives, Dara is the Chair of the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. TODD TAKES Industry Transformation: The construction industry has so much to be proud of, especially with its ongoing transformation into a high-tech powerhouse. This shift has been in progress for years, but it's now picking up significant momentum and redefining how we build. AI as an Inspiration: AI is not something to fear, but rather something to inspire us. Though we're still in the early stages, AI is gaining speed and is here to stay. Embracing this technology is key to staying ahead in the industry. LA28 Olympics and Autodesk: The LA28 Olympics present an incredible opportunity for the construction industry, and it's exciting that Autodesk is part of it. This is a chance to impact not only a city but the world, while showcasing the innovation and power that construction brings to life.   Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Applied Software Applied Software LinkedIn   Other Relevant Links: Dara's LinkedIn Autodesk

Masters of Scale: Rapid Response
The inside buzz from Cannes Lions, w/Autodesk's Dara Treseder

Masters of Scale: Rapid Response

Play Episode Listen Later Jun 21, 2024 22:48


When Elon Musk, Karlie Kloss, Travis Kelce, and a who's-who of media, branding, and tech execs all converge, there's plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk's Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She explains why AI and women's sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy,' and why influencers don't want you calling them “influencers” anymore. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale
Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor

Masters of Scale

Play Episode Listen Later Feb 13, 2024 28:44


The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That's what one of the ad world's most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it's winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Rapid Response
Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor

Masters of Scale: Rapid Response

Play Episode Listen Later Feb 13, 2024 32:49


The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That's what one of the ad world's most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it's winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Better CMOs
Dara Treseder, CMO of Autodesk: Invest in Yourself

Building Better CMOs

Play Episode Listen Later Oct 4, 2023 75:03


Full transcript Once upon a time, Autodesk CMO Dara Treseder was selected by her then-employer for an assessment with a professional coach, to see if she was executive material. "I knew I could, but I didn't think I would" make it to the C-Suite, she recalls. "And I didn't think I would because I didn't think anyone would give me the shot." The big takeaway of the session reduced Dara to tears: Her CEO really believed in her, so much so that — if she improved on some problem areas — she could be a great CMO. So, Dara made a PowerPoint deck and took it to her husband with a pitch: Let's hire a professional coach on her own dime, "so that when I do get that top job, I am ready to go, and I can keep it," she says. "I think about that a lot, because many times, people are waiting for someone else to invest in them. You know what? You've gotta invest in yourself. If you don't believe in yourself, how do you expect anyone else to believe in you?" Today on Building Better CMOs, Dara talks with MMA Global CEO Greg Stuart about why marketing is art AND science; the danger of falling in love with your own ideas; and Autodesk's campaigns at the Oscars and during the series finale of The Walking Dead. They also discuss Dara's journey from Nigeria to the US, having gratitude for your life, Apple's new "Mother Nature" ad, and more. Follow or subscribe to Building Better CMOs Rate & review the podcast Links: Dara's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

MTM Visionaries
JPMorgan Chase & Co. and Autodesk CMOs Painting a Clear Vision for the Future

MTM Visionaries

Play Episode Listen Later Aug 7, 2023 31:04


In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "When you are one of the few, you sit together, because you understand each other's experiences." This heartfelt conversation is a testament to what can happen when leaders truly see one another as equals. Join us as we explore how setting a clear vision for the future is bookended by people and potential. You won't want to miss this inspiring episode.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram

MTM Visionaries
Autodesk Forum: Balancing Innovation, Motivation, And Uncertainty

MTM Visionaries

Play Episode Listen Later Jul 27, 2023 40:56 Transcription Available


During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty.In this special, energizing conversation, Dara Treseder, CMO at Autodesk, Lara Hood Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit, Nick Drake, VP of Marketing at Google, Taj Alavi, VP, Global Head of Marketing at Spotify, discuss how they are navigating this challenge, despite not having the answers to what the future will hold.Be sure to check out their 11 Proven Strategies to Motivate Your Team and Foster a Culture of Innovation as well.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram

Wisdom From The Top
Peloton: Dara Treseder

Wisdom From The Top

Play Episode Listen Later May 17, 2023 58:23


As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs. Then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation.

The CMO Podcast
Dara Treseder (Autodesk) | Lead with Trust

The CMO Podcast

Play Episode Listen Later May 3, 2023 59:05


Dara Treseder is the Chief Marketing Officer of Autodesk. The company's tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing.As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO.In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Clip Out
Where Is Daniel McKenna? Plus Our Interview With Amber Vong!

The Clip Out

Play Episode Listen Later Sep 30, 2022 82:48


Crystal recaps our NYC visit.Dara Treseder steps down as head of marketing. Bertrand Lanciault III exits as Peloton's Head of Compliance. Crystal reviews Peloton Row after a hands-on demo. The Tread gets new features.The Guide has a new program drop.  Beta testing on the Guide is happening. Amazon Prime Early Access will include Peloton. Peloton expands its partnership with United Healthcare. Peloton hosted a talk for Latinx & Hispanic Heritage Month. Ash Pryor shuts down fat-shaming trolls. Where is Daniel McKenna? Alex Toussaint was on The Pivot Podcast. Matty Maggiacomo attended the premier of Hocus Pocus 2. Jess Sims was on Hoda & Jenna.Angelo has tips for shifting to maintenance mode. Echelon has a "free rower" promotion. The latest Aristi Series features Kenny Chesney. Ashton Kutcher interviews Denis Morton and Kenny Chesney. Logan Aldridge has new adaptive classes. There are new apparel drops. German Unity classes feature all 10 German instructors. Charolette Weidenbach teaches her first English language class. Crystal has an update on Pedal The Cause. All this plus our interview with Amber Vong!  Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

The Clip Out
278. Where is Daniel McKenna? Plus our interview with Amber Vong!

The Clip Out

Play Episode Listen Later Sep 30, 2022 88:19


Crystal recaps our NYC visit.Dara Treseder steps down as head of marketing. Bertrand Lanciault III exits as Peloton's Head of Compliance. Crystal reviews Peloton Row after a hands-on demo. The Tread gets new features.The Guide has a new program drop.  Beta testing on the Guide is happening. Amazon Prime Early Access will include Peloton. Peloton expands its partnership with United Healthcare. Peloton hosted a talk for Latinx & Hispanic Heritage Month. Ash Pryor shuts down fat-shaming trolls. Where is Daniel McKenna? Alex Toussaint was on The Pivot Podcast. Matty Maggiacomo attended the premier of Hocus Pocus 2. Jess Sims was on Hoda & Jenna.Angelo has tips for shifting to maintenance mode. Echelon has a "free rower" promotion. The latest Aristi Series features Kenny Chesney. Ashton Kutcher interviews Denis Morton and Kenny Chesney. Logan Aldridge has new adaptive classes. There are new apparel drops. German Unity classes feature all 10 German instructors. Charolette Weidenbach teaches her first English language class. Crystal has an update on Pedal The Cause. All this plus our interview with Amber Vong!  Love the show? Subscribe, rate, review, and share! Here's How » Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram

The Clip Out
276. Alex Toussaint Now Teaches Tread Classes Plus Our Interview With Ever Diaz

The Clip Out

Play Episode Listen Later Sep 16, 2022 99:09


John Foley is out at Peloton. Dara Treseder has a nice IG post about John Foley. The Peloton app has a new home screen. Peloton teases rowing instructors on Instagram. Peloton paused live classes in honour of the Queen. Peloton will be celebrating Latinx and Hispanic Heritage Month. Axios thinks Peloton is moving to a Netflix business model. Women's Health Germany writes about the opening of the London Studios. Logan Aldridge joins New York Fashion Week as host of Runway Of Dreams. Alex Toussaint is now teaching on the Tread...but for how long? Tunde took her book tour to Portugal. Women's Health Magazine tried Tunde's arm challenge. Kendall Toole spotlights World Suicide Prevention Day. Rebecca Kennedy was on Dr. Will Cole's podcast. Ben Alldis & Leanne Hainsby got a puppy. Ben Alldis was on the Peter Crouch Podcast. Becs Gentry is buying a new home. The German instructors have a meetup in Berlin. Lizzo talked to 101.9 The Mix in Chicago and Peloton came up. The latest artist series features Gloria Estefan. Mariana Fernandez has a new program - Flow To The Finish. Lanebreak has added a filter. There's a new BootCamp challenge. Birthdays: Anna Greenberg (9/18), Erik Jager (9/19), Robin Arzon 9/20) All this plus our interview with Ever Diaz!  Love the show? Subscribe, rate, review, and share! Here's How » Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram

The Clip Out
Alex Toussaint Now Teaches Tread Classes Plus Our Interview With Ever Diaz

The Clip Out

Play Episode Listen Later Sep 16, 2022 93:40


John Foley is out at Peloton. Dara Treseder has a nice IG post about John Foley. The Peloton app has a new home screen. Peloton teases rowing instructors on Instagram. Peloton paused live classes in honour of the Queen. Peloton will be celebrating Latinx and Hispanic Heritage Month. Axios thinks Peloton is moving to a Netflix business model. Women's Health Germany writes about the opening of the London Studios. Logan Aldridge joins New York Fashion Week as host of Runway Of Dreams. Alex Toussaint is now teaching on the Tread...but for how long? Tunde took her book tour to Portugal. Women's Health Magazine tried Tunde's arm challenge. Kendall Toole spotlights World Suicide Prevention Day. Rebecca Kennedy was on Dr. Will Cole's podcast. Ben Alldis & Leanne Hainsby got a puppy. Ben Alldis was on the Peter Crouch Podcast. Becs Gentry is buying a new home. The German instructors have a meetup in Berlin. Lizzo talked to 101.9 The Mix in Chicago and Peloton came up. The latest artist series features Gloria Estefan. Mariana Fernandez has a new program - Flow To The Finish. Lanebreak has added a filter. There's a new BootCamp challenge. Birthdays: Anna Greenberg (9/18), Erik Jager (9/19), Robin Arzon 9/20) All this plus our interview with Ever Diaz! Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

Money is Not Evil Podcast
Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton

Money is Not Evil Podcast

Play Episode Listen Later Jul 28, 2022 60:19


Consumers want to know who you are. It's really important as a brand to be clear on who you are what you stand for. If you stand for everything, you stand for nothing. It's important to be clear what matters most to us and why. What's our purpose? Why do we exist?" In this View From The Top, Chisom Obi-Okoye, MBA ‘22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," says Treseder.

Stanford GSB: View From The Top
S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."

Stanford GSB: View From The Top

Play Episode Listen Later Jun 6, 2022 61:07


"If you talk about and comment on everything, your voice becomes background noise ... It's important [for brands] to be clear what matters most to us and why. What's our purpose? Why do we exist?"In this episode of View From The Top, the podcast, Dara Treseder, MBA '14, Peloton's global head of marketing, communications, and membership discusses how she found her purpose as a leader and why the journey to success is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," she says. This podcast is drawn from Stanford GSB's speaker series in which prominent leaders from around the world join MBA students for a conversation on effective leadership, core values, and lessons learned throughout their career.Watch the video.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Clip Out
257: Tunde's New Book Is Released plus our interview with Jillian Curwin Description

The Clip Out

Play Episode Listen Later May 6, 2022 95:34


John Mills is back to talk about the upcoming earnings call. FitOn launches a celebrity-based fitness app. Dr. Jenn - How to balance the bike, tread, and recovery. Shape and USA Today profile Tunde in support of her new book. Joslyn Thomspon Rule is now a Tread Bootcamp instructor. Aditi Shah was on the South Asian Trailblazers podcast. Emma Lovewell was featured on Mind Body Green, Global Circulate, and Pop Sugar. Kirsten Ferguson sits down with CafeMom.com. Robin Arzon talks to Elle about her Holiday Gift Guide. Cody Rigsby will be a part of PFLAG's Parent Day. Peloton's YouTube show "On The Leaderboard" is now available as a class. Lanebreak scores can be higher on Bike+. Cnet has good things to say about Lanebreak. Dara Treseder is on the Cannes Lions jury list. Women's Health Magazine reviews The Guide. Relevant Magazine discusses the spiritual aspects of Peloton. Angelo joins us with tips for what to do when what you've been doing stops working. Jennifer Garner talks to Shape about her IG post with Dr. Chelsea Jackson Roberts. Rebecca Kenney celebrates 4-years of Tread classes. Peloton launches a new series to prep you for a 5K. Peloton has your guide to The Guide. Anna Greenberg had an IG story about how to take prenatal classes before you've announced. Peloton 4 Parkison's shattered their fundraising goals. All this plus our interview with Jillian Curwin! Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/

The Clip Out
Tunde's New Book Is Released plus our interview with Jillian Curwin Description

The Clip Out

Play Episode Listen Later May 6, 2022 90:04


John Mills is back to talk about the upcoming earnings call. FitOn launches a celebrity-based fitness app. Dr. Jenn - How to balance the bike, tread, and recovery. Shape and USA Today profile Tunde in support of her new book. Joslyn Thomspon Rule is now a Tread Bootcamp instructor. Aditi Shah was on the South Asian Trailblazers podcast. Emma Lovewell was featured on Mind Body Green, Global Circulate, and Pop Sugar. Kirsten Ferguson sits down with CafeMom.com. Robin Arzon talks to Elle about her Holiday Gift Guide. Cody Rigsby will be a part of PFLAG's Parent Day. Peloton's YouTube show "On The Leaderboard" is now available as a class. Lanebreak scores can be higher on Bike+. Cnet has good things to say about Lanebreak. Dara Treseder is on the Cannes Lions jury list. Women's Health Magazine reviews The Guide. Relevant Magazine discusses the spiritual aspects of Peloton. Angelo joins us with tips for what to do when what you've been doing stops working. Jennifer Garner talks to Shape about her IG post with Dr. Chelsea Jackson Roberts. Rebecca Kenney celebrates 4-years of Tread classes. Peloton launches a new series to prep you for a 5K. Peloton has your guide to The Guide. Anna Greenberg had an IG story about how to take prenatal classes before you've announced. Peloton 4 Parkison's shattered their fundraising goals. All this plus our interview with Jillian Curwin!Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/See omnystudio.com/listener for privacy information.

Pelo Buddy TV
Episode 80 - Homecoming Panels, Peloton Rower Rumors, Peloton Radio, New Scenic Classes & Coaches & more

Pelo Buddy TV

Play Episode Listen Later May 1, 2022 76:25


Welcome to Episode 80 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The list of Homecoming 2022 panels and instructors was announced this week. A former rowing coach & studio owner has been working with Peloton on a “new modality” (rowing) and training new & existing coaches. The cycling studio in NYC will be closed on May 5th for ‘maintenance' Mariana Fernandez is teaching a bike & tread guided scenic class from Puerto Rico. Peloton also released the first scenic meditations this week, featuring Mariana outside of the studio. A new feature (Peloton Radio / Scenic Radio) is rolling out that lets you pick your own playlist to listen to during scenic classes. As part of the Rock22 challenge, Peloton featured a Spotify Women of Rock series on Wednesday. The Peloton UK team is now creating outdoor runs & walks – including a new 2-for-1 with Susie & Joslyn. There was a bug with distance tracking for the iOS app, and a new rumor says Android might get GPS tracking soon. A new blog post details Peloton's Artificial Intelligence Principles. There are new Rock22 themed Lanebreak levels being released. The Peloton Berlin Showroom is having a Peloton Lanebreak competition. Erik Jager has a new Total Strength training program for German members. Peloton is offering $250 off accessories for the Bike/Tread/Tread+, and $150 off accessories for the Guide. Daniel McKenna shared he is off the schedule as he recovers from an injury. Kendall Toole was interviewed on Jay Cutler's podcast. Jess Sims shared some backstory on her Boston marathon story. Tunde Oyeneyin was a guest on Ali On The Run this week. Cody Rigsby spoke at the NAB conference. Adrian Williams spoke at The Thrive Summit. Alex Toussaint will be giving a virtual chat with the USO next month. Hannah Corbin was featured on The Spruce. Dara Treseder was named to Forbe's Entrepreneurial CMO list Happy Birthday to Dr. Chelsea Jackson Roberts Amanda & Nicole share community members', and their own, class picks of the week. You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-80/ The show is also available via YouTube: https://www.youtube.com/c/PeloBuddy This episode is hosted by Amanda Segal (#Seglo3) and Nicole Loyola (#ZagsFanGirl).

B2B Growth
How to Leverage PR's Impact for ABM Results with Dara Treseder

B2B Growth

Play Episode Listen Later Mar 25, 2022 19:20 Transcription Available


In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton. 

cmo pelaton logan lyles leverage pr dara treseder
The Clip Out
Chase Tucker Exits! Did Class Ratings Play Role? plus our interview with Nicole Ward

The Clip Out

Play Episode Listen Later Mar 18, 2022 95:15


Peloton is selling refurbished bikes. Peloton is testing subscription model pricing. Members with over 15,000-minutes in 2021 are getting a "special gift." Peloton is making new work arrangements available for employees. Morgan Stanley declares Peloton is the "clear leader" in connected fitness. Peloton hires a new Supply Chain Officer. Goldman Sachs looks to renegotiate loans made to John Foley. PC Mag reviews Lanebreak. Dara Treseder spoke at SXSW. InsideHigherED.com talks about Peloton's ranking system and lessons to learn from Peloton. John Mills joins us to discuss Bernstein's new Peloton valuation. Forbes thinks Peloton could be an acquisition target. Apple Fitness adds features to increase accessibility. Dr. Jenn - How to get your energy back. Chase Tucker is leaving Peloton. Shape Magazine spotlights Cody Rigsby's recovery tips. Robin Arzon was on the Second Life podcast. Aditi Shah is now a Puma ambassador. Bradley Rose once auditioned for a Spider-man film. Bradley Rose is working on a "secret project." Shape magazine interviews Bradley Rose. Kendall Toole partners up with Spiritual Gangster. Jermain Johnson is going on vacation. PopSugar spotlights Emma Lovewell's Crush Your Core. Daniel McKenna prepared everyone for St. Patrick's Day with Irishisms. Susie Chan was featured in Runners World. Angelo has tips for factoring in fiber with your fitness goals. Peloton has two new Artist Series with Helen Fischer and Karol G. We have a past guest update from Andrea Barber. Anna Greenberg and Christine D'Ercole had special IG posts for Women's History Month. Peloton Apparel is looking for members to share their favorite instructor quotes. Peloton-branded Apple Watch bands were available...briefly. Jasmin Paris becomes the first woman to win the Barkley Marathon's "Fun Run." All this plus our interview with Nicole Ward!Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/See omnystudio.com/listener for privacy information.

The Clip Out
250: Chase Tucker Exits! Did Class Ratings Play Role? plus our interview with Nichole Ward

The Clip Out

Play Episode Listen Later Mar 18, 2022 100:44


Peloton is selling refurbished bikes. Peloton is testing subscription model pricing. Members with over 15,000-minutes in 2021 are getting a "special gift." Peloton is making new work arrangements available for employees. Morgan Stanley declares Peloton is the "clear leader" in connected fitness. Peloton hires a new Supply Chain Officer. Goldman Sachs looks to renegotiate loans made to John Foley. PC Mag reviews Lanebreak. Dara Treseder spoke at SXSW. InsideHigherED.com talks about Peloton's ranking system and lessons to learn from Peloton. John Mills joins us to discuss Bernstein's new Peloton valuation. Forbes thinks Peloton could be an acquisition target. Apple Fitness adds features to increase accessibility. Dr. Jenn - How to get your energy back. Chase Tucker is leaving Peloton. Shape Magazine spotlights Cody Rigsby's recovery tips. Robin Arzon was on the Second Life podcast. Aditi Shah is now a Puma ambassador. Bradley Rose once auditioned for a Spider-man film. Bradley Rose is working on a "secret project." Shape magazine interviews Bradley Rose. Kendall Toole partners up with Spiritual Gangster. Jermain Johnson is going on vacation. PopSugar spotlights Emma Lovewell's Crush Your Core. Daniel McKenna prepared everyone for St. Patrick's Day with Irishisms. Susie Chan was featured in Runners World. Angelo has tips for factoring in fiber with your fitness goals. Peloton has two new Artist Series with Helen Fischer and Karol G. We have a past guest update from Andrea Barber. Anna Greenberg and Christine D'Ercole had special IG posts for Women's History Month. Peloton Apparel is looking for members to share their favorite instructor quotes. Peloton-branded Apple Watch bands were available...briefly. Jasmin Paris becomes the first woman to win the Barkley Marathon's "Fun Run." All this plus our interview with Nichole Ward! Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/

Uncommon Thinking
The Critical Role of Creators in Advertising

Uncommon Thinking

Play Episode Listen Later Feb 18, 2022 26:07


Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned. Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton

Pelo Buddy TV
Episode 67 - Peloton Black History Month, Eminem Artist Series, Live Boxing, Scenic Classes & more

Pelo Buddy TV

Play Episode Listen Later Jan 30, 2022 65:01


Welcome to Episode 67 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: A Peloton Bike was used in the season premiere of another TV show this past week. The 2022 Black History Month Celebration was announced on Friday. An investor published a letter calling for John Foley to be fired and Peloton to explore being acquired. Peloton was named one of the Best Places to Work for LGBTQ+ Equality in Human Rights Campaign's (HRC) 2022 Corporate Equality Index. A new artist series with Eminem was announced. Peloton held their first live boxing classes, and shared that new boxing classes will drop on-demand every Friday. Robin Arzon & Mariana Fernandez led an Encanto ride & yoga flow. Ross Rayburn led a Joni Mitchell artist series yoga flow. Peloton is having “Artist Series Replays” for Australia, starting with the Red Hot Chili Peppers. Emma Lovewell & Becs Gentry have some new guided scenic classes available from Oregon; including a two for one hike. Nico Sarani will be teaching one yoga class in English each month. Peloton has quietly updated Andy Speer's Total Strength 2 Program with some new warmups & stretches. Peloton has new patent applications for the rotating screen of the Bike+ and cleats for cycling shoes. The USPTO declared that two Peloton patents were void following a countersuit from Echelon. A woman is suing Peloton after breaking her ankles while trying to unclip from the Peloton Bike. The “Pop Culture Happy Hour” podcast on NPR featured Peloton this week. Emma Lovewell was featured in Taste of Home this month. Emma Lovewell has a new partnership. Dara Treseder was named to the ELITE 100 list. Robin Arzon celebrated her 8 year Peloton anniversary DJ John Michael celebrated 7 years at Peloton. Happy Birthday to Ben Alldis, Logan Aldridge, and Kendall Toole. John & Amanda share their class picks of the week. You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-67/ The show is also available via YouTube: https://www.youtube.com/c/PeloBuddy

Wisdom From The Top
Peloton's Dara Treseder

Wisdom From The Top

Play Episode Listen Later Dec 22, 2021 58:57


Listen again. As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation. Originally released Oct, 2021.

The Clip Out
It's Bout Time! Peloton Debuts Boxing plus our interview with Rosalyn Arntzen

The Clip Out

Play Episode Listen Later Dec 10, 2021 107:12


What constitutes patent infringement when it comes to leggings? John Mills joins us to discuss Peloton's strength strategies.  Will the Tread ever be bigger than the Bike? Dr. Jenn - How to be consistent in your workouts. Peloton welcomes its first adaptive athlete instructor - Logan Aldridge. Men's Health and Shape both have articles about Logan Aldridge. Boxing has arrived! Self has boxing tips for newbies. Peloton celebrates International Day of Disabilities. Member Dustin F. shows us hearing accessibility features of Bike+. Dara Treseder talks with Salesforce about building a community. Angelo joins us to talk about recovering from our Thanksgiving feast(s). Daniel McKenna is back. Kristin McGee talks to The Manual and the Long Island Herald about mindfulness. We now know when past guest Andolyn Medina will be competing for Miss America. There's a new artist collaboration with Queen plus an apparel drop. German instructor Irene Scholz is leaving and has a surprising comment about her exit. The Boston Globe's advice column has a Peloton question. All this plus our interview with Rosalyn Arntzen!Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

The Clip Out
237: It's Bout Time! Peloton Debuts Boxing plus our interview with Rosalyn Arntzen

The Clip Out

Play Episode Listen Later Dec 10, 2021 112:41


What constitutes patent infringement when it comes to leggings? John Mills joins us to discuss Peloton's strength strategies.  Will the Tread ever be bigger than the Bike? Dr. Jenn - How to be consistent in your workouts. Peloton welcomes its first adaptive athlete instructor - Logan Aldridge. Men's Health and Shape both have articles about Logan Aldridge. Boxing has arrived! Self has boxing tips for newbies. Peloton celebrates International Day of Disabilities. Member Dustin F. shows us hearing accessibility features of Bike+. Dara Treseder talks with Salesforce about building a community. Angelo joins us to talk about recovering from our Thanksgiving feast(s). Daniel McKenna is back. Kristin McGee talks to The Manual and the Long Island Herald about mindfulness. We now know when past guest Andolyn Medina will be competing for Miss America. There's a new artist collaboration with Queen plus an apparel drop. German instructor Irene Scholz is leaving and has a surprising comment about her exit. The Boston Globe's advice column has a Peloton question. All this plus our interview with Rosalyn Arntzen! Love the show? Subscribe, rate, review, and share! Here's How » Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram

Consider This from NPR
BONUS: Wisdom From The Top

Consider This from NPR

Play Episode Listen Later Oct 24, 2021 59:03


This episode is from our friends at Wisdom From The Top. From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business. In this episode: As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation. Listen to more Wisdom From The Top via Apple, Spotify, or Google.

Consider This from NPR
BONUS: Wisdom From The Top

Consider This from NPR

Play Episode Listen Later Oct 24, 2021 59:03


This episode is from our friends at Wisdom From The Top. From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business. In this episode: As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation. Listen to more Wisdom From The Top via Apple, Spotify, or Google.

The Clip Out
Beyonce' Is Back plus our interview with Katie Johnson

The Clip Out

Play Episode Listen Later Oct 22, 2021 96:43


John Mills is back to discuss Cody Rigsby and Dancing With The Stars. NASDAQ.com asks when will Peloton breakeven? Peloton says one of the plaintiffs in the "purge" lawsuit lied about being an attorney. Dr. Jenn - What do when you can't exercise for months. Bustle talks to Hannah Frankson. Boston NBC affiliate NECN sits down with Emma Lovewell. Alex Toussaint was on the Scott Van Pelt Podcast. Matty Maggiacomo is getting ready for Halloween. Olivia Amato spoke at the HLTH conference in Boston. Tunde wants people to watch the ABC show Queens. Emily Abbate interviewed Adrian Williams on IG. Angelo has tips for balancing long runs with weight loss. Peloton apologizes for not offering a "doctors discount" to a veterinarian.  PR Week writes about Peloton's stand against racism. The Real Deal thinks landlords should think more like Peloton. NPR interviewed Dara Treseder. Motley Fool talks about Peloton's upcoming fiscal report. Fortune talks about how brands build purpose. AdAge compares Peloton & iFit. Business Insider has tips on how to get hired at Peloton. Former Peloton marketer lands at Oura. Peloton expands focus to West Australia. Beyonce' is back! Birthdays - Mat Wilpers (10/24), Emma Lovewell (10/25) All this plus our interview with Katie Johnson!Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

The Clip Out
230: Beyonce' Is Back plus our interview with Katie Johnson

The Clip Out

Play Episode Listen Later Oct 22, 2021 102:13


John Mills is back to discuss Cody Rigsby and Dancing With The Stars. NASDAQ.com asks when will Peloton breakeven? Peloton says one of the plaintiffs in the "purge" lawsuit lied about being an attorney. Dr. Jenn - What do when you can't exercise for months. Bustle talks to Hannah Frankson. Boston NBC affiliate NECN sits down with Emma Lovewell. Alex Toussaint was on the Scott Van Pelt Podcast. Matty Maggiacomo is getting ready for Halloween. Olivia Amato spoke at the HLTH conference in Boston. Tunde wants people to watch the ABC show Queens. Emily Abbate interviewed Adrian Williams on IG. Angelo has tips for balancing long runs with weight loss. Peloton apologizes for not offering a "doctors discount" to a veterinarian.  PR Week writes about Peloton's stand against racism. The Real Deal thinks landlords should think more like Peloton. NPR interviewed Dara Treseder. Motley Fool talks about Peloton's upcoming fiscal report. Fortune talks about how brands build purpose. AdAge compares Peloton & iFit. Business Insider has tips on how to get hired at Peloton. Former Peloton marketer lands at Oura. Peloton expands focus to West Australia. Beyonce' is back! Birthdays - Mat Wilpers (10/24), Emma Lovewell (10/25) All this plus our interview with Katie Johnson! Love the show? Subscribe, rate, review, and share! Here's How » Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram

Wisdom From The Top
Peloton: Dara Treseder

Wisdom From The Top

Play Episode Listen Later Oct 20, 2021 58:27


As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation.

Bloomberg Businessweek
Stanford Graduate School of Business Part Two

Bloomberg Businessweek

Play Episode Listen Later Oct 18, 2021 21:13


Sarah Soule, Professor of Organizational Behavior at Stanford GSB, discusses Stanford's diversity, equity and inclusion efforts. Dara Treseder, Chief Marketing & Communications Officer at Peloton, talks about working for Peloton and the challenges the company faces. Jim Coulter, Co-Founder and former Co-Chief Executive Officer at TPG, shares his thoughts on the markets and what Stanford GSB means to him. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Bloomberg Businessweek
Stanford Graduate School of Business Part Two

Bloomberg Businessweek

Play Episode Listen Later Oct 18, 2021 20:28


Sarah Soule, Professor of Organizational Behavior at Stanford GSB, discusses Stanford's diversity, equity and inclusion efforts. Dara Treseder, Chief Marketing & Communications Officer at Peloton, talks about working for Peloton and the challenges the company faces. Jim Coulter, Co-Founder and former Co-Chief Executive Officer at TPG, shares his thoughts on the markets and what Stanford GSB means to him. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Pelo Buddy TV
Episode 55 - Tread onsale in Germany + New Coaches, Peloton x James Bond, Classes Cancelled and more

Pelo Buddy TV

Play Episode Listen Later Oct 3, 2021 81:07


Welcome to Episode 55 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The new Peloton Tread is available for sale in Germany. 3 new German Tread coaches were announced: Tobias Heinze, Marina Andresen, and Marcel Maurer. There will be no live classes from Oct 10-12. Class times are changing starting this week A Dancing With The Stars / Cody Rigsby update. Ben Alldis led a 007 James Bond Series. A Jagged Little Pill Broadway Series was announced, then cancelled. There is a 7-year anniversary celebration ride for Christine D'Ercole on Monday. A new artist series was announced: Ozuna. The “You Can Run Outdoors” training program was released. The “Peloton Digital Membership” is now being called the “Peloton App Membership.” Some digital members were offered a discount on refurbished bikes last weekend. A slightly updated bike tablet was filed with the FCC. “The Annual 2021” challenge had new top tiers added. There is a calculator to determine how many minutes per day you need to work out for The Annual. A “Ride the Weekend” flash challenge took place last weekend. Peloton launched their Breast Cancer Awareness Month apparel. The Peloton Bike+ was named product of the year by the Product Marketing Alliance. Jill Foley was interviewed by CNN. The Peloton Bike was reviewed by AFR. Mariana Fernandez finished a Half Ironman triathlon. Dara Treseder was named one of the top CMOs by Forbes. Jess King was interviewed on Ali On The Run. John & Amanda share their Peloton class recommendations for the week. You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-55/ Please leave us a review on whatever podcast platform you are listening to the show on!  Also let us know your feedback. You can contact us at tv@pelobuddy.com – we'd love to hear your thoughts on ways to improve the show, or what guests to feature in future weeks.

The Clip Out
Cody, Covid, and Week #2 of DWTS plus our interview with Joey Ruggero

The Clip Out

Play Episode Listen Later Oct 1, 2021 101:24


John Mills joins us to discuss Cody Rigsby & Week #2 of DWTS. There will be no live classes from October 10-12. Last week's Tread conversation had technical issues so they tried again on 9/30. CNN writes about Peloton's apparel launch. The Daily Mail reports on the apparel launch in Australia. Triathlete.com talks about how Peloton is focusing on diversity. The Today Show profiles a woman who lost 100 lbs with her Peloton. Digiday spotlights Dara Treseder. Marketscale (with help from Crystal) reports on Peloton's new focus on hotels. The Tread is now live in Germany. Christin D'Ercole's remodeling efforts are in Architectural Digest. Tunde spoke at Princeton Angelo tackles intuitive eating vs. tracking your diet. A visit from the Peloton Prophet has info on the Rower, the future of Tread+, Peloton Guide, and more! Germany gets a new instructor - Tobias Heinze. iFit is hoping for a Peloton-sized IPO. We have yet another company trying to be the "next Peloton" - Wahoo. Echelon is trying to beat a Peloton world record. (insert eye-roll emoji) Kevin Hart invests in Hydrow. Peloton partners up with 007. The "You Get To" Crew and Thrive Causemetics donates to Breonna Taylor Memorial. All this plus our interview with Joey Ruggero!Love the show? Subscribe, rate, review, and share!Here's How »Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram See omnystudio.com/listener for privacy information.

The Clip Out
227: Cody, Covid, and Week #2 of DWTS plus our interview with Joey Ruggero

The Clip Out

Play Episode Listen Later Oct 1, 2021 106:24


John Mills joins us to discuss Cody Rigsby & Week #2 of DWTS. There will be no live classes from October 10-12. Last week's Tread conversation had technical issues so they tried again on 9/30. CNN writes about Peloton's apparel launch. The Daily Mail reports on the apparel launch in Australia. Triathlete.com talks about how Peloton is focusing on diversity. The Today Show profiles a woman who lost 100 lbs with her Peloton. Digiday spotlights Dara Treseder. Marketscale (with help from Crystal) reports on Peloton's new focus on hotels. The Tread is now live in Germany. Christin D'Ercole's remodeling efforts are in Architectural Digest. Tunde spoke at Princeton Angelo tackles intuitive eating vs. tracking your diet. A visit from the Peloton Prophet has info on the Rower, the future of Tread+, Peloton Guide, and more! Germany gets a new instructor - Tobias Heinze. iFit is hoping for a Peloton-sized IPO. We have yet another company trying to be the "next Peloton" - Wahoo. Echelon is trying to beat a Peloton world record. (insert eye-roll emoji) Kevin Hart invests in Hydrow. Peloton partners up with 007. The "You Get To" Crew and Thrive Causemetics donates to Breonna Taylor Memorial. All this plus our interview with Joey Ruggero! Love the show? Subscribe, rate, review, and share! Here's How » Join The Clip Out community today: theclipout.com The Clip Out Facebook The Clip Out Twitter The Clip Out Instagram

ADLANDIA
You Said, We Did with Dara Treseder

ADLANDIA

Play Episode Listen Later Jun 29, 2021 44:27


On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Authentic Avenue
The DNA of an Authentic Leader: Callie Schweitzer, LinkedIn

Authentic Avenue

Play Episode Listen Later Jun 28, 2021 40:15


LinkedIn | Callie Schweitzer, Senior Marketing Editor, LinkedIn News On today's Authentic Avenue podcast, Adam brings his career full-circle. Our guest is Callie Schweitzer, Senior Marketing Editor for LinkedIn News. (Adam had his first professional experience at LinkedIn in 2013, as an intern in NYC!) Today, Callie and Adam discuss what makes up the DNA of an authentic marketer, including specific examples of each (and specific people to follow on LinkedIn as inspiration). Also discussed: the Great Resignation / Reshuffle, aligning internal and external brand, marketing FOMO, and world-class advice. Here are a few amazing marketers you should follow on the platform (profiles linked to each): Lisa Mann, Soyoung Kang, Kofi Amoo-Gottfried, Dara Treseder, Jabari Hearn, Julian Duncan, and Andrea Brimmer. And, of course, follow Callie: https://www.linkedin.com/in/callieschweitzer/. Other popular resources for marketing expertise on LinkedIn are Callie's Marketer Must Read and Jessi Hempel's Hello Monday podcast. Enjoy! Full transcript on authave.com/podcast. FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam at adam@authave.com. Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: adam@authave.com Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s

The Clip Out
Jess King "Karen" Comment Raises Concerns plus our interview with Stephanie Ward

The Clip Out

Play Episode Listen Later Oct 30, 2020 100:44


John Mills joins us to talk about KeyBanc's new target price for Peloton.NordicTrack is suing Peloton.The Wall Street Journal reviews the Bike+.We discuss new shipping delays.Peloton issues a pedal recall.The new Field Testing programming is filling up fast.Our next Zoom hangout is scheduled for 10/24/20.Peloton's new head of marketing Dara Treseder is interviewed on LinkedIn.Hannah Corbin's Barre moves are spotlighted on Yahoo.Ally Love talks about a traumatic childhood moment with Women's Health.Celeb Sighting - Joe Rogan loves his Peloton.Peloton adds a new instructor in Germany - Cliff Dwenger.Past Guest Update - Susie Beris.Steven Little has relaunched his Facebook group and started a Whoop program.Part 3 of the Ministry Of Sound series is here.The new fall collection has dropped in the boutique.All this plus we interview Mark Nardone!See omnystudio.com/listener for privacy information.

The Clip Out
NordicTrack Sues Peloton plus we interview Mark Nardone

The Clip Out

Play Episode Listen Later Oct 23, 2020 86:00


John Mills joins us to talk about KeyBanc's new target price for Peloton.NordicTrack is suing Peloton.The Wall Street Journal reviews the Bike+.We discuss new shipping delays.Peloton issues a pedal recall.The new Field Testing programming is filling up fast.Our next Zoom hangout is scheduled for 10/24/20.Peloton's new head of marketing Dara Treseder is interviewed on LinkedIn.Hannah Corbin's Barre moves are spotlighted on Yahoo.Ally Love talks about a traumatic childhood moment with Women's Health.Celeb Sighting - Joe Rogan loves his Peloton.Peloton adds a new instructor in Germany - Cliff Dwenger.Past Guest Update - Susie Beris.Steven Little has relaunched his Facebook group and started a Whoop program.Part 3 of the Ministry Of Sound series is here.The new fall collection has dropped in the boutique.All this plus we interview Mark Nardone!See omnystudio.com/listener for privacy information.

The Clip Out
Are We Getting Bike Based Bootcamps? plus our interview with Stacey Rivere

The Clip Out

Play Episode Listen Later Aug 14, 2020 89:07


Android app finally allows Bluetooth heart rate monitors.RUMOR – Bootcamps are coming that use the bike instead of the tread. Plus, yoga with weights.Peloton launches their Comeback program in the UK.Dr. Jenn Mann – How to get your partner to workout.Jenn Sherman is featured in New Jersey Monthly.LinkedIn has an article about Robin Arzon.Morning Brew reports on Peloton's two new marketing hires – Dara Treseder and Karina KoganJennifer Jacobs is now at Ladder Teams.Crystal talks about her kickboxing lessons with FightCamp.Alex Toussaint launched his own web store.Live DJ Rides are back.Peloton 2020 is over.Prince is in the artist spotlight.All this plus our interview with Stacey Rivere!See omnystudio.com/listener for privacy information.

Win More Podcast
Peleton & Budweiser

Win More Podcast

Play Episode Listen Later Aug 11, 2020 22:26


Peleton hires Dara Treseder as thier new CMO as the company plans for their winter season campaigns. https://edge.winmo.com/hubnews/articles/31234 Also, Budweiser begins offering an alcohol-free beer, Bud Zero, as a healthy option, through a partnership with former NBA star Dwayne Wade. https://edge.winmo.com/hubnews/articles/31232

World Changing Ideas
Dear Media Takes on Podcasting

World Changing Ideas

Play Episode Listen Later Jun 15, 2020 26:11


This week we'll take a look at how the advertising business is handling the COVID-19 era, learn about the future of podcasting and hear how Dara Treseder is leading her company, Carbon through this challenging phase. You can subscribe to Fast Break on Apple podcasts or wherever you listen. If you like this show, please leave us a rating or a review.