Podcast appearances and mentions of nathaniel schooler

Unlock the secrets to personal branding and conquering impostor syndrome in this transformative episode of The Catherine B. Roy Show, featuring Nathaniel Schooler. As a renowned Podcast Host, Amazon Best Selling Author, and Entrepreneur, Nathaniel shares his wealth of experience and insights gained from advising leading international enterprises and collaborating with luminaries like Michael Tobin OBE, Stanley Tucci, and Kim-Adele Randall.

Influential Visions, host Nathaniel Schooler interviews Nicolas Babin, an expert in new technologies, specifically AI and technology disruption.  Nicolas previously served as the head of Sony Europe for AI and robotics. They discuss Nicolas' involvement in AI and disruptive tech consultancy Nicolas also mentions being an ambassador for the EU Commission, focusing on digital and AI-related matters. They dig into a few key topics that everyone should get upto speed with. 00:00 Exploring AI Ethics with Nicholas Babin 01:46 Managing the Future of Society, AI, and Ethics 07:43 The Importance of AI Ethics and Potential Challenges 16:56 Benefits of Using Chat Bots for Customer Service The show notes can be found here: https://influentialvisions.com/ai-regulation-explained-with-eu-digital-ambassador-nicolas-babin/

The Role of Data Fabric and Private AI in Process Automation Welcome to another episode of Influential Visions! In this episode, Nathaniel Schooler interviews Malcolm Ross, the SVP of product strategy at Appian, to discuss the concepts of data fabric and private AI.  Signup for Appian Europe Here: https://influentialvisions.com/appianeurope23 With over 22 years of experience in enterprise software, Ross provides valuable insights into the importance of these technologies in securing data in the cloud. The conversation also sheds light on the risks of generative AI in cybersecurity and emphasizes the need for private AI. While the discussion is not overly technical, it offers a comprehensive overview of these crucial topics for businesses and organizations. Find the show notes here: https://influentialvisions.com/ai-and-data-fabric-securing-your-data-in-the-cloud/

In this conversation, we discuss the advances in AI and its impact on education. We'll explore what equitable learning is, how virtual education is changing the way we learn, and the future of learning as a whole. We will talk a little about Chat GPT and DR Melissa Sassi will explain what the future of education and the future of learning will look like. If you're interested in the future of education, then this interview is for you! We discuss the implications of advances in AI on education, and how they're changing the way we learn. Watch and learn as we explore the potential implications of digital learning on education! In this interview, Nathaniel Schooler interviews Dr Melissa Sassi - CEO and Co-Founder Of Skills Hustle to discuss these crucial topics. They discuss these three topics: The Future of equitable learning The Future of online learning.  Overview: how technology is shaping the future of education You can also watch the interview with Monique Morrow AI Exposed: The Dynamic Intersection of Technology, Society, and the Future. https://audioboom.com/posts/8283306-what-will-ai-uncover-witness-the-dynamic-crossroads-of-tech-society-and-our-future

Former Head of Sony Europe, Expert in Digital Transformation, AI, 5G, robotics, & EU Digital Ambassador Nicolas Babin digs into this subject with Nathaniel Schooler, as they dive into the world of disruptive technology in this exciting interview.  In "5G and the AI Arms Race: The Impact of Artificial Intelligence on Next-Gen Networks," they discuss the rapid advancements in artificial intelligence and 5G technology, and how these innovations are shaping the future.  5G is a massive upgrade to the current internet infrastructure, and as such, the implications of AI on this new network are enormous. We'll discuss the various ways in which AI will impact 5G networks, and how businesses can prepare for this change. By the end of this video, you'll have a much better understanding of the AI arms race and the implications it has on our future networks. Explore the potential cyber security risks, the importance of edge computing, and the digital divide that comes with enhanced connectivity and data transmission. Discover how autonomous systems are being revolutionized by the combination of AI and 5G, and learn from Nicolas Babin's extensive experience in the field. Don't miss this insightful conversation that will leave you better prepared for the digital transformation ahead!

In this interview with internationally known GDPR and Security advisor David Clarke; we discuss Cyber Security In Ai And Ml Info Sec, The ChatGPT problem in Business.  If you Stay until the end you will learn 3 Top Ways to Protect Data Privacy, Intellectual Property Image, and Reputation. David Clarke is the Founder of GDPR Technology Forum with over 21000 members and an internationally known GDPR and Security advisor. In the past, David held multiple security management positions such as Global Head of Security Service Delivery and Chief of Staff, Global Head of Product Enablement and Head of Security Infrastructure for Global FTSE 100 companies.  Development and implementation of risk and compliance services GDPR/ISO27001 and SOC2. Nathaniel Schooler asked David Clarke a few questions: Machine learning is now built into everything right is this a massive risk? Is ChatGPT a problem in Business?  What Businesses are doing about ChatGPT? They also discussed: Ai for cybersecurity, Ai and Ml for Cybersecurity, ChatGpt and Infosec; Infosec Chatgpt and the advantages of ChatGPT.

Welcome to 'Navigating the Disruptive Technology Revolution Series,' this podcast episode delves into the intricate world of artificial intelligence and its impact on our society and some very important considerations. We are facing new frontiers in the use of data and the use of these technologies.  Join Monique Morrow and Nathaniel Schooler as they explore the concerns, benefits, and security implications of this rapidly evolving technology. We'll discuss the role of AI in sectors such as law and robotics, healthcare, the emergence of the next phase in technology.  Our conversation will also shed light on organizations striving to make AI work for the greater good and help listeners develop a balanced perspective on this transformative force. Tune in to stay informed, aware, and ready for the AI-driven future! We discuss ChatGPT we discuss surveillance, privacy, identity, who owns your data. The consequences of the marginalised internet and digital equality. Monique Morrow is President of the Humanized Internet, a non profit organization active in protecting the digital identities of under-represented populations. Monique has been recognized in the industry for her tireless focus on social good. She holds over 17 patents and has co-authored several books. With over 25 years of experience as a global technology leader, Monique Morrow has established a proven track record of success in driving business growth and innovation through emerging technologies. Monique is currently studying a PHD in cyber psychology and embracing new frontiers in fintech, digital assets and stable coins, infrastructures and Monique is chairing a couple of groups at IEEE.  Find out more about Monique Here. 

In this video, we're going to show you how to make a living in the metaverse and explain what it is. Hey, my name is Nathaniel Schooler and I'm joined by Nicolas Babin; Ex-head of Sony Europe in many divisions (robotic, AI, Communication). He's at the cutting edge of new technologies as you would expect. In this interview, we're going to break down exactly how things will change. Whether you're looking for a new career or just want to make some extra money on the side, this interview is for you. So grab a cup of coffee and let's get started. What is the Metaverse Why is it happening now? What is the environment? What type of market will be involved? What sort of expertise and knowledge will be needed? What sort of jobs do you see being created? Shownotes can be found here: https://legacymediahub.com/how-to-make-a-living-in-the-metaverse/

As technology advances, an increasing number of jobs can be done remotely. So is the future of work moving away from the traditional office setting? Watch this video or listen to the audio to find out more about the pros and cons of remote work and decide if it's right for you. Think about your last day in the office. Chances are, you were probably sitting at your desk, typing away on your computer, surrounded by coworkers. But what if you could have just as easily been working from home that day? Or a coffee shop? Or even a beach in Fiji? As remote work becomes more and more popular, more and more people are asking themselves this question. And the answer isn't always clear. So today, we're going to take a look at some of the pros and cons of remote work to help you decide whether it's right for you. In this interview, Nathaniel Schooler is Joined by remote working expert Anna Maria Kochanska who helps entrepreneurs and companies with digital transformation.  She is a Remote Work Consultant. Digital nomad ambassador. Cross-Cultural Expert and Multilingual Keynote Speaker. Since 2017, she has been a full-time nomad, travelling to more than 40 countries. She is also a self-taught polyglot, with seven languages under her belt. In addition to this, she consults on remote and cross-cultural skills. Anna Maria promotes digital nomadism and talks about the impact remote work has on local populations. Additionally, she advises destinations and organizations on how to attract location-independent professionals and boost emerging nomad destinations. Her work has been featured in various international media outlets, including Croatia, Cape Verde, Slovenia, Romania and Spain. Here is a link to the shownotes.

In this interview we take a look at how technology will impact the job market in the future. We explore how technology is changing the way we live and work, and how it is affecting different industries. We also discuss the skills that will be most important for career success in the future, and offer advice on how to prepare for the changing job landscape. Nathaniel Schooler is joined by Sarah Storelli. Sarah Storelli serves as Amazon Web Services (AWS) Worldwide Public Sector Global Marketing Leader focused on creating and driving the marketing strategy for seven customer innovation and acceleration programs to advance tech for good in business and society. Prior to AWS, Sarah oversaw global marketing, strategic partnerships, ecosystem marketing, and external communications as IBM Program Director of Call for Code, the world's largest tech for good initiative of its kind inspiring the worldwide developer community and problem solvers from 179 nations to use IBM tools and technologies to solve pressing societal and humanitarian issues. With a BA in English and Minor in Law and Society from Cal Poly, San Luis Obispo, Sarah has more than a decade of experience in developing higher education programs and initiatives for all students and alumni. She serves as a Member of the Cal Poly President's Council of Advisors, Chair of the English Department Advisory Board, Founder of Friends for HOPE (Health Outreach and Prevention Education) in support of Cal Poly Mental Health initiatives, and Founding Member of the Women in Business Advisory Board. Sarah's passion and knack for solving problems has made her a trusted advisor to multiple start-ups, the youngest President of the Public Relations Society of America Silicon Valley Chapter, and a Board of Director for the World Institute on Disability and the Tortora Brayda Institute. Sarah enjoys any opportunity to spend time with loved ones; focus on advocacy efforts for mental health as well as women, girls, and the Arts in STEAM; travel the globe; move the market; and help tilt the world in a more equitable direction. Here is a link to the shownotes.

The future of technology jobs and innovation is an exciting and ever-changing landscape. In this video, Rania Hoteit and Nathaniel Schooler explore the future of technology jobs and innovation. We take a close look at the skills that will be in demand and what you can do to prepare yourself for these exciting changes. Rania also shares her insight into what innovation looks like for managers and executives and this is an episode that should not be missed. Rania Hoteit is a multi-award winning serial entrepreneur, global impact leader, author, advisor and international speaker with recognitions from The White House, United Nations, UK Houses of Parliament, The Global CEO Excellence Award, The STEP Ahead Award, The Global Business Insights Award and other prestigious honors. Her experience in the field makes her uniquely qualified to speak on this topic This video is a must-watch for anyone interested in the future of technology jobs and innovation. It's clear-sighted, informative, and offers concrete advice on what you can do to future-proof your career. So whatever your future holds, make sure to listen to this podcast!

The future of work is changing, and employee experience will be one of the most important factors to consider. In this video, we explore how employee experience will evolve in the future and what companies can do to stay ahead of the curve! The Future of Work is a hot topic these days. With so much uncertainty around what the future holds, it's no wonder that employees are feeling anxious about their place in the workforce. In this podcast, Nathaniel Schooler is joined by some amazing guests to discuss the Future of Work and how the Employee Experience will evolve. Billee Howard, Diane Gayeski, and Dan Smolen all have unique insights into this topic, and they provide valuable information that will help employees navigate the ever-changing landscape of work. This is a must-listen for anyone who wants to stay ahead of the curve when it comes to the Future of Work. Here is a link to the show notes and transcript.

Are you worried about the future of jobs? You should be. With technology advancements comes automation and the elimination of certain jobs. But that doesn't mean the end of work as we know it. There are still plenty of great tech careers to pursue. Here's what you need to know about the future of tech careers and how to prepare for them. In this interview, Nathaniel Schooler is joined by CEO and Technology Expert Tobias Hooton. Over the last 15 years Tobias has led numerous technology companies from high tech start ups to large multi national scale ups. A focussed technologist with an eye for investment in emerging technologies, developing real world applications and platforms that deliver tangible benefits to businesses globally. A Gartner ‘one to watch' invididual, and a metaverse evangelist. Shownotes can be found here.

And that's a great question. Figuring out what's next can be tough, especially if you don't know where to start. But don't worry, we've got you covered. This episode shows you how to figure out what's next, even if you don't know where to start. Kim-Adele Randall and Nathaniel Schooler will also introduce this technology job series and explain its inspiration. So sit back, relax, and let us help guide you on your journey to figuring out what comes next. Here is the link to the blog and shownotes, and you can also find FREE access to Nathaniel's perfect day process too. #technologyjobs #jobsintech #humanresources

See Beyond the ‘New Normal' to the Future Reimagined: People, Process, Technology and the Technology Revolution! Innovation in technology is crucial to the future of our lives and the future of the planet, at Influential Visions Podcast we aim to include people from all walks of life and areas in technology to inspire thought and inclusion. In this interview, Influential Visions Series 4, Episode 6. Nathaniel Schooler was joined by Nishadi Ranasinghe and we are privileged to interview Tobias Hooton and Dr Ir Johannes Drooges. We discussed the future of technology and how people are fundamental to that and the development of embracing technology for the betterment of humanity. You can find the shownotes here and more information on the guests.

Technology is changing the world, but it's not doing it alone. In this video, I'm going to talk about the role of technology in society and how we can make sure that everyone benefits from its advances. Hey, my name is Nathaniel Schooler and I believe that technology has the potential to change the world for the better. But it's not going to happen on its own. We need to make sure that everyone has a voice in shaping our technological future and that its advances benefit everyone, not just a select few. So come with me as I explore why technology needs inclusion, innovation, and purpose. In this interview with my co-host Nishadi Ranasinghe, we discuss many topics with seasoned technologist Guy Powell, including space travel, productivity, and other new technology. The show notes can be found here.

Nathaniel Schooler, Kim-Adele Randall and Nishadi Ranasinghe discussed all things tech with Sharena Rice PHD- a neuroscientist, cybernetician and storyteller with a PhD in neuroscience from the University of Michigan. According to Sharena Rice PHD, tech for good is transformative because it has the potential to help people be their best selves. She believes that if we demand that companies create products with this goal in mind, we can see a world where technology helps us instead of hinders us. Sharena sees potential for technology to improve our lives in many ways, but she is also quick to point out that if any one of the foundations that tech is built on (philosophy, science, and technology) is shaky, and the whole system falls apart. This is why she believes it's important that we have a clear vision for how we want tech to improve our lives before allowing it to become a part of our everyday lives. Only by doing this can we avoid the pitfalls of tech addiction and ensure that tech is used for good. The shownotes can be found here.

Many people in top business positions may feel uneasy about leading or managing change in their organization, but technology change is something that cannot be avoided. This inaugural episode of "Influential Visions" series 4 takes a look at what makes up successful technology change, provides some insights from leaders who have made it happen, and offers useful takeaways for those looking to do the same. Change is hard, but when done correctly, it can be transformative. Nathaniel Schooler introduces the co-hosts Kim-Adele Randall and Nishadi Ranasinghe and the series. Listen to this episode to learn more and do check out the new Legacy Media Hub where you can find over 450 blogs many including interviews with many of the top people in the world. The show notes and the full transcript can be found here:

Now that you have delved into resilience you probably want to create some goals for yourself. Becoming better at regulating your moods and not letting anything push you down into a negative state of mind really helps in this context. From my own experience, I think that becoming aware of your shortcomings is a huge gift. Nathaniel Schooler and Nelly Shein discuss resilience goals in this interesting episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

People are constantly looking for ways to increase resilience in their organizations. But where do you even begin? This interview will provide some insights into how to get started and where to go from there.  Resilience is a complex concept that can be difficult to grasp, however, it's essential for executives and CEOs to grasp if they want their companies to thrive in the face of adversity. Nelly Shein and Nathaniel Schooler discuss the ins and outs of where to begin in understanding resilience. Do not miss this conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Remembering why you started in the first place and finding your key emotional drivers are key elements to becoming more resilient. Nelly Shein and Nathaniel Schooler discuss.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Need Resilience to Achieve Your Goals With Nelly Shein and Nathaniel Schooler As you know, we here at Legacy Media Hub, Nelly Shein and Nathaniel Schooler have been exploring the concept of resilience.  In addition to interviewing resilient people from all walks of life, we also explore what it means in a practical sense and have researched some of the greatest people to ever walk the planet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Please meet some people that were/are resilient. "It always seems impossible until it's done." "Do not judge me by my successes, judge me by how many times I fell down and got back up again." Nelson Mandela Nelly Shein and Nathaniel Schooler discussed some amazing resilient people and how they managed to stay resilient!  Read the article and get the tools here: https://legacymediahub.com/resilient-people/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Resilience is one of the most important skills to learn and in this episode Nelly Shein and Nathaniel Schooler discuss the ins and outs.  "If only I had known why resilience is important I may have taken the time to learn more about it before. It is in fact such an important topic in business leadership and in life that I would recommend everyone study it and try to at least embrace the qualities of resilient people. They will prepare themselves for tough times." Nelly Shein “Psychological resilience is the ability to mentally or emotionally cope with a crisis or to return to pre-crisis status quickly. Resilience exists when the person uses “mental processes and behaviors in promoting personal assets and protecting self from the potential negative effects of stressors” – Wikipedia Visit the webpage for the full transcription and short article: https://legacymediahub.com/why-resilience-is-important/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In January Nathaniel Schooler and Nelly Shein wrote a book on resilience. We have created a series of audios to introduce the topic and here is part one "acquiring resilience" we really hope it delivers value. Our book will be released later this year which will also cover business resilience. We hope this adds value and please share if you agree. Thanks,  Legacy Media Hub  Learn more about your ad choices. Visit megaphone.fm/adchoices

The world is moving at an extremely high speed, and it'll take the self-proclaimed “fastest gun alive” to keep up. Think of how quickly things change today compared to 20 years ago. It's all about the growth mindset & coolness; staying current with what's trending. According to Entrepreneur.com, when building a personal brand for business: 561% more reach from employees sharing messaging Content is shared 24X more frequently 8 X more engagement from employees VS brand – Branding has become more complex due to technology, the internet, and rapidly changing consumer trends. Therefore, understanding how to build a good profile will be crucial for your long term success. Nathaniel Schooler shared his secrets following a 10+ year study into the subject.  You can also grab his book Cheers To You here at www.brandinggrader.com and his website is here www.natschooler.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nathaniel Schooler 0:09 Sam Morhaim has helped startups create and deploy ideas into reality. From web and mobile applications to IoT and everything in-between. His skills have been applied in many industries like Healthcare, Marketing Automation, and FinTech and for clients of all sizes from startups to Fortune 500's. And this is a really, really interesting conversation that we have here. Sam is Founder & CEO Vantage IO Well, it's really great to speak to you Samuel. I'm quite interested to learn about what you've been up to after the after the amazing startups you've been involved with over the last few years. Sam Morhaim 0:59 Thank you for having me. WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 1:02 My pleasure. My pleasure. So, in in business, obviously, I mean, I know we're gonna we're going to talk about digital transformation, we're going to talk about startups, right? But also ftse five hundreds and stuff, because I know you've been involved in quite a bit of technology within those as well. But best place to start is probably resilience at work, because to building you know, building any business or even starting a new job is tough, right? So we need to kind of work really, really hard to not be depressed, right? Sam Morhaim 1:35 Yes. Yeah, absolutely. So how do you do that? Definitely. The the mindset is extremely important. I actually you don't know this because we're on a phone call. But I wear a bracelet for the last few months. It's basically says be positive. And on the other side says no negativity allowed. And really, every morning you have to wake up And and have a fresh mindset and not let any any obstacles or rejections throw you down so that you can continue doing the things that that are going to work, you need a lot of hope and a lot of vision to move your idea forward and be able to make it through until until it gets fulfilled. And there is there is no entrepreneur or no business in the world that hasn't had a fair dose or even an amount dose of awareness. So so they need to always be positive and be extremely resilient in order to to transform those ideas into reality. Yeah, Nathaniel Schooler 2:39 yeah, I'll agree with that. I talked to so many people, IBM and Microsoft and things like this. And a lot of the time they actually say that it's great to have someone who you can speak to someone who they might not be a mentor, they might not be a coach, but they might just be like an advocate of yours, for example, within the business or even just a friend you can talk to I mean, I think that really can Help, you know, Sam Morhaim 3:01 core right? Yes. And so it's different for for entrepreneurs work. If you're if you're an entrepreneur, if you're an employee working in a company you want to, to stand out, you typically my experience has been to always find, like you said, not necessarily a mentor but it's always having that that person that has your back that has your, your your best interest in mind, and you can rely on them and it's like your internal call not colleague by your internal partner that can help you propel forward inside an organization. When you're an entrepreneur, you definitely need that because there's people that complain a lot about isolation being alone being, you know, working seven days straight on the computer and not even seen on, you know, anybody's faces. But it's extremely important to always have an external connection, even if it's a family member or friend, or hopefully, you know, a successful business person that can guide you and can at least check with you every month or every quarter and make sure that you're being accountable for your your goals and your objectives. Nathaniel Schooler 4:10 Yeah, that makes a lot of sense. I was talking to a gentleman the other day, actually in another one of these expert interviews, and he was saying how, you know,

So today I'm joined by Stephen Gillen, and he is the CEO and executive producer of Shooting Stars Events. Recently, he was nominated by the UKs peace ambassador for the 2020 'Sunhak' International Peace Prize. Also Listen to Business Etiquette; with Entrepreneur and CEO Stephen Gillen Episode 61 Nathaniel Schooler 0:39 Stephen Gillen is a globally successful entrepreneur, Stephen Gillen is an award-winning international public speaker and film-maker. He is a successful author, director, and producer. His documentaries have been viewed in over 140 countries worldwide. There has been wide global media coverage on his work and life journey. On the 29th May 2019, Stephen had the great privilege of being nominated by the UK Peace Ambassador for the ‘Sunhak’ International peace prize and works closely on many innovative, global & humanitarian initiatives. One of these is on the board of UniPharma, a global pharmaceutical company which is the exclusive producer/distributor of a new revolutionary medical device, whom Stephen is also Ambassador, that is set to alleviate the suffering of and save hundreds of thousands of lives worldwide in the open wound industry. So we're going to talk about mentoring to start with welcome, Stephen. WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Stephen Gillen 0:44 Hi. Hi. Hi, Nathaniel. Thank you for having me. Yeah. It's a great joy. My pleasure. Nathaniel Schooler 0:50 My pleasure. So where do you start with mentoring? I mean, this is, let's start at the beginning, right? Because there's a bit of confusion, isn't there between mentoring, tutoring, coaching, and that kind of thing? So how would you distinguish between mentors, coaches, and advisors as well? Because they're sort of interlinked? Stephen Gillen 1:12 Yes. I mean, that is a great place to start, you know, is to get the specifics of this, and what is the difference? You know, because this translates really into everything that we do as people in the exchanges and the communication that we have, really, but the roles for this are quite defined. And they're quite specific, you know, in the sense that a mentor really is a long term kind of expert, who would school support and pass on knowledge and expertise to the protege or mentoring in a specific subject. So that would be there. Whereas a coach is more short term and more loosely based array of different stuff, which would be brought into that arena. Nathaniel Schooler 1:57 Okay. So a coach would be more sort of someone who would come into your life and help you get over a specific problem that you might have. Where a mentor is someone more kind of longer term on the whole? That's right. Stephen Gillen 2:11 Yeah, that would be the way to look at it. Nathaniel Schooler 2:13 I've personally, I've had all sorts of different coaches over the years, and, from people who sort of specialize in neuro linguistic programming, you know, all sorts of different people to help me to kind of evolve as an individual, you know what I mean? And it's amazing, the kind of problems that you seem to just absorb in your brain that stop you from achieving things, they just hit you, you know. Stephen Gillen 2:43 Yeah, I mean, look, this is a fascinating subject. And, you know, I have wonderful, wonderful stories about there, in, you know, in the sense, I mean, on my entrepreneurial journey, years ago, I've been, I'm drawn to one story of one of my first mentors. Now, you know, he was aged 40 at the time, you know, and it sold his scaffold in company, him and his partner at the time for 13 million pounds. So they had 50. So this was someone who really done it at a really, you know, early age, and there was a really wonderful person, obviously, very shrewd, and business, you know, and when I walked through that door using years ago, he, you know, he, he, he looked at me, you know, we had a few exchanges,

Today I'm interviewing Laura Gassner Otting and she is a confidence catalyst who works with leaders, entrepreneurs and change makers to help them get unstuck and accomplish extraordinary results. Her new book "Limitless - How to Ignore Everybody, Carve Your own Path and Live Your Best Life." Limitless deputed at number two on the Washington Post's bestseller list, right under Michelle Nathaniel Schooler This is a really interesting episode, and we're really talking about growth thinking here. And I think you're going to love it. It's lovely to speak with you, Laura. WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Laura Gassner Otting 0:58 So it's great to be on Nat. Nathaniel Schooler 1:01 So I know you gave me this amazing title that you thought would be really, really helpful for this. Laura Gassner Otting 1:07 I think it might have been ignore everybody carve your own path and live your best life. Nathaniel Schooler 1:13 Yes, that's, that's what it is. But like, a lot of the people listening to this are going to be, you know, in organizations, they get to have to deal with people. So how do you kind of ignore everybody and do that was holding down a job. Laura Gassner Otting 1:30 So it's funny that you say that because this this, the book was originally titled:- "Purpose, How to do Work that Matters." And, you know, that's kind of a boring title. He really wants to buy a book called purpose, how to do work that matters. But we all want to feel limitless. And the way to feel limitless is to not be limited by everyone else's expectations of what success should be. So the idea behind the title of the book:- "Limitless: Ignore Everybody Carve Your Own Path, and Live Your Best Life, is that has to start by throwing out everybody else's definitions of what success should be. Now, obviously, there are people in our lives that we have to listen to. But we also get a choice about who those people might be. If if we're working in a corporation, and we don't think our boss is right about something, we might have an option to talk to somebody else, we might have an option to look for another job, you might have an option to go within the organization and find a different type of job inside of the same employment. But we have choices in our life. But even more so than that where we are today. I think it starts by asking, Who gave us these definitions of success way back, when that told us to go to the right school, pick the right trade, pick the right college, go to the right University, get the right job, you know, go to the right, you know, have the right house, have the right spouse, etc. And then we look around and we say, Well, if I checked off everyone else's boxes of success, and I have a job that, you know, on paper looks right and resume that on paper looks right? Why do I still feel like something's missing? Why am I part of the two thirds of the workforce that are disengaged in my work? And that starts by figuring out what success actually means for us? And then going towards that instead? Nathaniel Schooler 3:17 Yeah, yeah. So So really, all of that stuff is just come in, when I was growing up, my dad was like, you got to go to university, you need to get good grades, you know, and, and the pressure that you feel from that sort of idea of someone else, there is their idea, isn't it? It's not? It's not necessarily what you have to do these days to be successful, certainly, in your own eyes, right? Laura Gassner Otting 3:41 Absolutely, you know, we could be really good at being successful, as defined by other people and not feel like successes, I spent 20 years interviewing people, as in the world of executive search. So I was interviewing people for C suite positions, these are the top of their games they had on paper success, but they weren't happy. And I was, you know, as evidenced by the fact that they were sitting in m...

In this episode Max shares the secrets of successful learning and giving feedback and you will understand so much more about Lessonly as a business and how he managed to get to grow to over 2 million users! In this interview we learn more about successful learning and giving feedback Max Yoder CEO and co-founder of Lessonly – “The powerfully simple training software that helps teams learn, practice and Do Better Work.” And don't forget to buy Max's new book. Do Better Work :- here :-  Checkout our Previous Interview :- Compassionate Communication Delivers 2 Million Users with Max Yoder – Episode 24 WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:10 Today, I'm interviewing Max Yoder. And he is the CEO and co founder of Lessonly, the powerfully simple training software that helps teams learn, practice and do better work. And he's actually grown that to 2 million users. So he shares some great insights here! Well it's great to speak with you again, Max! Max Yoder 0:47 Nat good to be back. Thank you for having me. Nathaniel Schooler 0:50 My pleasure. My pleasure. You shared so much value last time, that I just thought it'd be rude not to really to be honest. Max Yoder 0:56 But was, it was nice to hang out. We need to hang out twice. And we can hang out three times. So we're on a good trend now. Nathaniel Schooler 1:01 Exactly. I'd like to hang out more it would be cool, man. It would be very cool. Max Yoder 1:05 We are doing a pretty good job, aren't we? Nathaniel Schooler 1:06 Yeah. So today, we're going to talk about learning and development initially. And I know because you run you run Lessonly, you know hell of a lot about this! A lot more than I do. So I'm going to let you kind of take the floor, really? And tell me tell me what you know, Max? Max Yoder 1:25 Yeah, so over seven years of building Lessonly, we've learned a lot about training because we make training software. So we help people ensure that their training programs are rich and successful and driving return on investment. Over time, we learned that everybody had the same question. And that question was, what am I missing? So people were running training programs, but they didn't know if they were hitting all the beats. So what we did was we took it upon ourselves to make sure that we spelled out what all the beats were. When I say beats what I really mean are like the steps in a successful trading program. If you're doing these steps, you're probably doing it well. And then then filling in kind of details with each one of those steps. We call it the better work training method, because lesson is all about helping people do better work. So this is our training method for better work. And it's a six step method, it starts out with assessing your team and what it needs. So a lot of times in the assessment process, when you kind of figuring out what do we need to train on, you talk to managers a lot. And then you roll out a training program, we highly encourage you to both speak to managers, and also contributors, because contributors know what they need. So sitting down with contributors, doing some quick interviews and saying things like:- "What are you missing? What keeps you up at night? What question do you not want to be asked? Then if we could enable you on that answer, you feel a lot more comfortable, get that feedback, find the place where there's some overlap, you might find out that cross selling rates and your business needs to go up. So we're able to sell a product we were not able to cross sell. And you might find out that that's something that is affecting both employees and the management team. The management team doesn't hit that number, nobody gets nobody feels successful. If the individual contributor hit that number, they don't feel successful, they also don't make as much money.

Nathaniel Schooler 0:05 So today I'm joined by Stephen Gillen, and he is the CEO and executive producer of Shooting Stars Events. Recently, he was nominated by the UKs peace ambassador for the 2020 'Sunhak' International Peace Prize. Nathaniel Schooler 0:39 Stephen Gillen is a globally successful entrepreneur, Stephen Gillen is an award-winning international public speaker and film-maker. He is a successful author, director, and producer. His documentaries have been viewed in over 140 countries worldwide. There has been wide global media coverage on his work and life journey. On the 29th May 2019, Stephen had the great privilege of being nominated by the UK Peace Ambassador for the ‘Sunhak’ International peace prize and works closely on many innovative, global & humanitarian initiatives. One of these is on the board of UniPharma, a global pharmaceutical company which is the exclusive producer/distributor of a new revolutionary medical device, whom Stephen is also Ambassador, that is set to alleviate the suffering of and save hundreds of thousands of lives worldwide in the open wound industry. Nathaniel Schooler 0:39 WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:39 So we're going to talk about, we're going to talk about business etiquette, which I think is a really interesting topic. And this is a tricky subject for me, because we're global now right? So just as an example, my Dad when he used to run the winery, he had the Japanese come around. Because we used to sell rose petal wine in Japan. Okay. To to Mitsukoshi, the top department store chain in Japan. So these guys from Mitsukoshi came to England. And they came to the winery, like eight or nine of these guys. And each one of them bowed to my Dad and handed him a business card, right. Nathaniel Schooler 1:29 My Dad's like, what am I going to do? If I do this wrong....! Then this business card, right? Could be the death of this customer. So they've all they've all given him a business card. So what he did is he got a diary. And he got each business card. And he and he literally just put it right there in this diary. And then he looked at the card, he looked to the person and he and he nodded. And I think he said something in Japanese, he took a note and then he put the card in there. And then he folded that over that page over in his diary. And then he and then he took the next one. Yeah. And he didn't put that away in his pocket, you see, because if he had taken that card and put that in his pocket, it would have been an insult to the Japanese. Right? Yeah. So that's just one example of business etiquette, right. Stephen Gillen 2:18 This is a this is a massive topic. And, of course, you know, the do's and don'ts we could talk about all morning. But that's a really interesting story. But you know, what I take from that in a simple way. Because we have to make things simple. Because look, this is a massive subject. And, you know, we can go into a little bit about CSR, corporate social responsibility, which is a driver for this, you know, because it does affect it, but it kind of comes in, and then it borders on, you know, then there is work, it does it has, it has an influence here. And really, I have noticed it is there. Stephen Gillen 3:01 Maybe not one that you would notice, but it has a kind of funny influence, in a sense, because these practices are really being integrated as society moves forward. I mean, you know, it's about this political correctness is another one. Yeah. Which can be closely. Yes, but this is kind of the same branches of the same tree. Where does it start? On? Where does it end? Really, and it really is ongoing, right. So you know, this word etiquette, there's communication etiquette, there's email etiquette, there's dining etiquette, this all relates to business to know and it goes on and on and on, you know,

Customer service and retention are so important and Jon Bostock Co Founder of Trumans shares his leadership insights from nearly a decade at General Electric and his time at Big Ass Fans before they sold for 500 Million USD. Trumans is disrupting the cleaning category with a innovative new range of cleaning products, reducing wastage and environmental damage. "Fast Company has honored Truman’s as part of its World Changing Ideas Awards, which were announced today. Launched just two months ago, Truman’s brings stark simplicity to the $30 billion home cleaning products industry. The company’s lineup of four cleaners, which are shipped directly to customers, tackle virtually all of a home’s hard surfaces. Beyond convenience and simplicity, Truman's boasts today’s greenest cleaners by offering patented refill cartridges that eliminate single-use plastic bottles. All you do is fill your bottle with water and pop in a cartridge. When the bottle’s empty, admire your cleanliness and simply refill the same bottle with water and a new cartridge. To compare carbon footprints, it takes 31 semi-trucks filled with ready-to-use cleaners to equal just one semi-truck of the equivalent of Truman’s refill cartridges." Also you may want to checkout this episode:- Revenue Blindspots with Bryan Eisenberg – Episode 12 To learn more about Jon Visit Trumans here WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:23 So today I'm interviewing Jon Bostock. And he co founded a direct to consumer cleaning company called Truman's - aiming to upend the state cleaning industry with conveniently delivered easy-to-use products that replace single use plastic bottles. Jon brings leadership experience from nearly a decade at General Electric, followed by his time shepherding the 500 million US dollar sale of Big Ass Fans in late 2017. And he shares some great insight here. Let's dig into the interview. Well, it's great to meet you, john. And I'm quite interested in learning a bit more about you. Bryan Eisenberg speaks very highly of you. Jon Bostock 1:07 You know, Bryan is a brilliant guy. And I'm super honored and humbled that that Bryan says nice things about me, I love his book Be Like Amazon, I've learned a lot from it. When you look at the businesses that I've either run, or now created a lot of the principles that are in the book you find them in everything we do. One of the things I love is this idea that you've got to be close to the customer. And it's all about authentic relationships within that customer experience. And so, you know, humbled by what Brian says and super excited to meet you. And looking forward to the conversation. Nathaniel Schooler 1:42 Likewise. So today, I think we're going to talk about customer service and retention. There's me, I'm having to check over there because I got so many things going on in my brain right now. My brain is a bit like this library, you know, it's organized, but it's but it needs a bit of work. Yeah. Jon Bostock 2:00 So I know you have read every single one of those books. I can't wait to ask a specific questions about what's on specific pages of those books. Nathaniel Schooler 2:10 I've actually got Be Like Amazon, I actually have got that. So it's brilliant. Yeah, I remember when I remember when he was just about to release it. And he gave me the copy that's like before, so my title is different. It's not like the real title. Yeah. So like, I've got a different title, because he changed it slightly when he launched. But the stories in there about customer service are just absolutely brilliant. So why should people listen to you, Jon? Jon Bostock 2:39 You know, look, I think what I've learned throughout my career, and which by the way, I started in a big company that was very far removed from the customer. And I think when you go through experiences like that,

Internal Communications and Teamwork are two really important topics and who better to discuss them with than the Microsoft Insiders: Jeremiah Marble and Dona Sarkar Jeremiah Marble and Dona Sarkar from Microsoft were such inspirational guests. This episode was really fun to record and we packed in so much information into this it is insane... Jeremiah is Director of Developer Marketing for Windows and was the founder of the windows insider program with well over 16 Million members. Dona Sarkar is Head of the Insider Program at Microsoft -You know how everyone calls you for tech help like "which laptop should I get" or "do I need anti-virus" The Windows Insiders are a community of 16M+ people who constantly get asked those questions. Currently, with her amazing team they are co-creating products and services with these curious, passionate learners to fulfill their mission: to empower EVERY person on the planet to achieve more--that especially includes the next 5 billion under served people all over the world. Jeremiah Marble on Twitter https://twitter.com/jeremiahmarble?lang=en Dona Wikipedia https://en.wikipedia.org/wiki/Dona_Sarkar Another useful Episode Here : Visual Communications and Career Management from Startup to Canadian Government with Ana Lissansky – Episode 44 Dona Sarkar TedX covers banishing imposter syndrome:- Now let's dig into this amazing episode! WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:10 Today, I'm interviewing Dona Sarkar and Jeremiah Marble. Both are from Microsoft. And Jeremiah started the insider program over there. And now Dona actually runs it. So it's very interesting. Well, it's really great to be joined by you both. Dona Sarkar and Jeremiah Marble 0:40 Thank you so much. So Awesome. Nathaniel Schooler 0:45 Cool. So you're Jeremiah. And your is it Dooona? Dona Sarkar 0:49 It's pronounced Donna. Nathaniel Schooler 0:50 Donna it is Donna. I'm not sure as I wasn't sure. Because of the because of the spelling of your name you see. Dona Sarkar 0:55 More efficient this way for all you nerds! Nathaniel Schooler 1:02 You can call me a nerd. I'm quite geeky. Yeah, I can't program but I am quite geeky. Dona Sarkar and Jeremiah Marble 1:11 You say that but that is not true we can teach you! Nathaniel Schooler 1:14 I would like to learn but.... Dona Sarkar 1:17 We've got a candidate Jeremiah Marble 1:18 Have a candidate. Nathaniel Schooler 1:20 I'm just not sure to be honest. Dona Sarkar 1:30 We will make you do the thing Nathaniel Schooler My friend he's built me a new machine, my new Windows machine. He's been hassling me for ages to learn. Dona Sarkar 1:30 Find a new victim. Jeremiah Marble 1:36 The World of coding. Dona Sarkar 1:37 Oh, yeah. It's magical, magical! Nathaniel Schooler 1:39 So so you guys both run that you've created the Windows Insider program, right? Dona Sarkar 1:45 Well, actually, Jeremiah, and someone else started the Windows Insider program.About five years ago, it'll be five years in October. He started and ran it for like, what, four years? Jeremiah Marble 1:57 So about four years. Dona Sarkar 1:57 And then I came on board about two and a half year years ago. But the starting of the program, he should tell that story because I was not there. Jeremiah Marble 2:04 So we started out life is essentially an attempt to get lots and lots of data in the guise of making the best operating system on the planet. And we realized that it's pretty important as we're building an operating system for everyone on the planet, that we get feedback from not only people who live in Silicon Valley, and Redmond, Washington, but also people who live in Nairobi, or live in Nigeria or people who live in Cambodia. So what are the things that has been probably one of the most gratifying things for me,

Gaby Juergens - CEO and founder of Homefront Girl, a lovely person and such a powerful story. Founder and CEO of “Homefront Girl”, an organization that has donated over $100,000 to military charities, Gaby Juergens sat down with Big League Politics to discuss her involvement with military families. Juergens has created close to 2,000 designs with inspirational quotes on merchandise like coffee mugs, pillows, candles, and the newly announced clothing line that are meant to encourage and show support for family members of the military. She seeks to inspire those who have relatives in the military that, “we are the other Half of the Brave.” Homefront Girl has been licensed with partnerships like Hallmark, Walmart, and Yankee Candle. Perhaps the most popular item available on the website is their Signature Teddy Bears which were donated to military children at the 2017 Macy’s Thanksgiving Day Parade and Juergens has hopes that the same will be accomplished this year. Homefront Girl donates to charities like “Operation Homefront” and “United Through Reading” which seek to encourage military families as they deal with the emotional rollercoaster of having a family member deployed. Her uplifting merchandise has not only significantly helped other charities, it also has proved to be a memorial for family members of fallen heroes. Gaby Juergens has worked tirelessly to ensure that deployed and fallen men and women of the military are given the acknowledgement and respect that they deserve. Learn more about Homefront Girl at homefrontgirl.com WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Tackling Homelessness with CEO of Helping America Now Raji Rykert – Episode 42 Greater Change: Tackling Homelessness with Tech Founder Alex McCallion – Episode 33 Nathaniel Schooler  0:23 Gaby Juergens is the creator and founder of Homefront girl, an international inspirational brand, shining the spotlight in fashion and retail on the families that stand behind the men and women who serve their nation in uniform. A daughter of a veteran raised in military life and a former military spouse of 28 years, she created a brand inspired by her front row seat to bravery, sacrifice, and service. And she's a very inspirational lady. So let's dig into this interesting interview. Well, hey, Gaby, it's lovely to speak to you again. Gaby Juergens  1:03 Oh, it's lovely to be here. Thank you for having me, Nathaniel! Nathaniel Schooler  1:05 My pleasure. I'm really quite excited to hear your story, actually, because you've got a really inspiring story from from what I gather, and you've kind of fought really hard to launch your brand. Launch your clothing brand. And, how did that happen? What sort of drove you to where you have ended up? Gaby Juergens  1:29 Well, when I started Homefront girl, real quick, I have a military family background. And I was married into military raise my son in the military life. So for me, they always say is to writers. Write, which, you know, this was what I knew. And I had attended a licensing show. And I didn't see this mega demographic that I had grown up and represented in retail. And so I just decided to look more into it. And then I fast forward - started to build up the collection of artwork, and soon got an agent, a licensing agent. And licensing in a nutshell is where an artist creates art. And then it licenses that to a manufacturer who then places that on their products. And so that's who my my agents represent me on on that and getting me contracts and getting my products. So I've done things with the Yankee Candle Company, which I was very gratified. Actually, when the collection came out, we had a lot of, I had a lot of emails and followers from the UK, who loved the collection. Unfortunately, it was not carried in the UK or Canada, it was only carried here in the US. But now it's available on eBay,

Product marketing, writing skills and copywriting are important to understand, getting your message across is a great skill to have. In this interesting interview Eric Moeller and I discuss product marketing and copywriting and creative writing. I have known Eric online for about 6 years and met up with him in Exeter a few times and discussed marketing and branding and all those exciting business topics that make us tick! He shares a lot of value in this episode and some great resources to help you improve your copywriting and writing skills in general! Find Eric Moeller here https://www.linkedin.com/in/ericmoeller/ Online Marketing Basics with M&A Head of Marketing + Virgin Startup Mentor Tim Elliott – Episode 46 WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:09 Well, it's really great that you managed to make the time to join me. And I am very interested in learning a bit about product marketing, because I know that's your specialty. And obviously writing as well, because I know you've been doing a lot of writing over the years. So to anyone that doesn't know, this is Eric Moeller. I'm probably pronouncing that the English way. But you work over at Sage, right, and you are head of marketing for, for some piece of tech that I know nothing about at all. So I'll kind of let you let you carry on really, and just explain a little bit about that, if you don't mind. Eric Moeller 1:00 Sure. First of all, thanks for having me here Nat. And happy to join you and have a conversation about this. Yeah, so I've been at Sage for just over two years that I'm responsible for a specific product line. So it's called Sage 200 Cloud, it's a product that is sold in 15 plus countries around the world. The way that product marketing is set up at Sage is that there actually are global leaders for all the different product lines, so it's like having a CEO overlooking all the different facets of marketing for the individual products. Okay, so I work with product marketers, and all the different regions where my product is sold. And really the role of Product Marketing at Sage, the way I would say, it's the way that's defined is, like I said, sort of the CEO of the different facets of the marketing. So you're looking at everything from the different campaigns that we're developing at a global level, and how those can be used at the regional level, the pricing, monitoring the performance of the product, how it's selling now, how we expect thing this, you know, sales to pick up over the next 12 to 24 months, then I'll see and looking further into the future in terms of what is it from a market requirements perspective? What is it that the market needs? Going to the future is that the same product? Is it something different? You know, where do we need to go from a strategy perspective? So it's actually quite an exciting role. There's so many different things that you get involved with, it can also be tiring, because you're thinking, Oh, man, there's so many different balls in the air and so many different things to keep track of. But really, that's that is a challenge, but it's also the exciting facet of the role as well. Nathaniel Schooler 2:28 Right, right. So how many languages? Do you sort of responsible for that, Eric? Is it a lot of different ones? Or is it just English or what? Eric Moeller 2:38 So the product is localized into a number of different markets. And again, for people that don't have a lot of experience with software localization. Localization refers to both the languages that the product is translated into, as well as whatever the local requirements are. So I just wanted to highlight that for people listening, that is not just the language, it's both what might be unique. So for example, when you think about compliance requirements, different governmental requirements, that would vary by country, and obviously,

Stacking your sales pipeline is a key topic for management teams and sales profs alike and Steve is no stranger to building pipeline... More often than not sales profs and management are too focused on what is already in the quarter to even think about the most important part of selling:- "Stacking Your Sales Pipeline". In this no holds barred interview Steven Dickens shares insight from 20+ years in Technology sales. He oversees a team of 50+ sales representatives for IBM. We discuss the all famous Glengarry Glen Ross movie which would probably be banned in most sales meetings these days. Steven helps people to understand where they should be spending their time to create the best results. His close link with the marketing department is very refreshing, we are all on the same team after all! WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:23 In this episode, I'm interviewing Steven Dickens. And he's a trusted advisor for clients focused on protecting digital assets, blockchain and building private clouds. He's actually worked for over 20 years in hardware and software across multiple industries. And now he actually works for IBM, where he leads a global sales and pre sales team of over 50 people. He shares some really great information. And I think you will certainly enjoy this episode. Thanks for tuning in. It's nice to speak again, Steven. Steven Dickens 1:04 Yes. And you, definitely looking forward to this today. Nathaniel Schooler 1:10 I think should we talk about pricing first. I know it's a bit of a painful topic. But it's important to get your pricing right when you're in business? Steven Dickens 1:22 Yeah, for sure. I've just come from a session actually in the last couple of minutes, before we jumped on this call together. We were talking about how we define pricing for one of the offerings that we've got in development, which come out later on in the year, and they have me join these teams, where we are coming up with pricing strategy. What I'm always amazed with is the amount of guesswork and assumptions that go into how organizations define a price for their solution. People will go out and build a competitive few, they'll go out and interview clients, they'll go out and kind of get this view from the market and take a tiny sample size, and then try and extrapolate that out for how they're going to approach a market with 10,000 clients. In seven different geographies around the world. So it's really interesting to spend time with our teams on this. And then much of that guesswork comes into our list price set for a product. And then it's handed over to sales who then have to go and live with it out in the field. Nathaniel Schooler 2:36 Yeah, that must be really, really hard. I mean, with lots of different markets as well. And so will the price actually be the same or different in each of those markets? Steven Dickens 2:49 Oh, IBM operates on seven major geographies. And then there'll be countries within each one of those geographical areas. We could probably have as many as 50 different prices for the same IBM components. So it's really interesting. You've both got a price to the market, and then price to the local GEO. So there's a whole complexity that comes through, which then obviously becomes a sales challenge, once the the offering management team have thrown that offering across and into generally available status so that we can then go and sell it. So there's just challenges through the entire process, how you define that price, a manager for global deployment for that price, and then how sales goes and executes and lives with that challenge, as they're tasked with taking that price out into the marketplace, ultimately. Nathaniel Schooler 3:48 So are sales people over there actually, given any autonomy over, you know, being able to sort of reduce that price, for like volume and that kind of stuff.

GDPR and Data Management are Key topics in today's hi-tech world, the main issue we have is data privacy and how to navigate the abyss. David Clarke shares so much value in this episode about GDPR and Data Management. This is a must listen for all executives and anyone wanting to understand the minefield of GDPR and Data Management. It will alleviate many of the myths around it and some of the panic... WARNING — AI Transcriptions May Cause Grammatically Correct People Serious Stress In today's episode, I'm interviewing David Clarke. And he is a GDPR data protection cyber security expert, and the founder of the GDPR Technology Group. David has operated across FTSE 100s, SMEs and startups, within lots of lots of different industries. And it's a very interesting conversation where we talk about data management, privacy, all the key topics that anyone living in today's society needs to think about, especially if you've got kids this is a really, really important episode. Well, thanks for joining me, David. David Clarke 1:14 Thank you. Pleasure to be here. Nathaniel Schooler 1:16 So I know people probably sick of the words of GDPR. But you know, that's something that you've actually specialized in. And I think people would like to hear a bit more about it really, because you've been focusing around that area for the past few years. And I know, you got a background in cyber security. And I think a lot of people are still kind of behind with the GDPR. David Clarke 1:41 They are and there's plenty of work to be done in many companies. And, you know, at the end of the day, I guess the key is in the title or the regulation. Data protection is looking after people's data. And generally, to make that work, we do have to have a good basis in cyber security, because if we can't put the locks on the door; there's no point kind of talking about privacy. It's almost like giving someone curtains, and they don't even have a window, you need the foundation there to make it work. Nathaniel Schooler 2:12 Right. So where did where do you start? David Clarke 2:18 Ideally, start at the top. And we talk to the board or senior management to work out actually where the scope is? Where the risks are? We then get agreement on where the risks are. And then we put together a plan, starting with is where is your data? And for many companies now, this is highly complex, because everyone's using cloud services, they may have a bit of legacy data. That could be anything that's a few weeks old in reality, it's just maybe on a different system. And of course, how do you know how that data is being used? Who's got access to it? Can you deliver the data, subject rights, so we kind of do this type of analyses. The GDPR talks about, technical and organizational measures, I think there's probably another layer in between, which is the operational measures. And we try and give a company a measure of that, because although you can't really say, this is at 50%, or 60%, where you can do is say, we've made an improvement in the last three months, and we're now improved beyond whatever we were thinking before. So it's a relative measurement. Nathaniel Schooler 3:31 Right. So it's so it's bit like sort of a due diligence procedure? David Clarke 3:37 Actually. I think that's, that's a good way to describe it. Having been on the kind of wrong or right side of many big audits by the big kind of audit companies, the questions are going to be similar. And you know, can you can you answer the questions? And can you go down a number of levels? And if you can fulfill that you've done the best you possibly can. And I think that's really all they're asking for is that you understand it. You know, what to do; things do go wrong, I think it's fully understood things will go wrong horribly, sometimes, but at least you understood what to do and how you control it. Nathaniel Schooler 4:13 Yeah,

Vendor negotiation is very important, seeing the "vendor" as a partner is crucial to success in business. Being flexible and understanding how you can work together is key. Making sure your "vendor negotiation" is done ethically is also so important. As opposed to seeing the vendor negotiation as just another way to win and you lose. Fortunately now many vendor negotiation has become Win / Win scenarios, enabling both you the purchaser and the seller to make a strong long term working relationship. Trust takes many years to build and thankfully there are many ethical companies out there and many ethically driven procurement professionals driving the right kind of vendor negotiation. Renegade Rum and Waterford Distillery: from History to Terroir and Data with Mark Reynier CEO – Episode 31 Visit the Art Of Procurement Podcast WARNING — AI Transcriptions May Cause Grammatically Correct People Serious Stress Nathaniel Schooler 0:09 I'd like to introduce you to Philip Ideson. Philip Ideson is passionate about the role that procurement professionals and leaders can plan in creating a competitive advantage for their organizations. Over a two-decade career spanning the entire procurement value chain from Buyer to Head of Procurement, as a practitioner and consultant, Philip observed first hand the challenges that procurement professionals face in fighting the status quo, and ultimately in fulfilling their potential. Philip founded Art of Procurement in 2015 as a way to empower procurement professionals at all levels to deliver change with confidence; whether from the inspiration of the popular weekly podcast that he hosts, or with targeted solution offerings that guide clients on their journey to transform the impact of procurement. Let's dig into this interesting episode. Well, thank you for that for joining me. I'm really pleased to learn more about these exciting topics. on that. Philip Ideson 1:28 Thank you very much for inviting me on the show. Nathaniel Schooler 1:31 So I think it's best if we start with start with procurement, and then we sort of lead into negotiation if that. So if that's all right. Philip Ideson 1:39 Sure. Nathaniel Schooler 1:40 So where would you start? If you were, if you were thinking about buying something, and you know, you might be an experienced be procurement officer, or you might be just just learning how to buy something? Where do you start? Philip Ideson 1:55 So for somebody who's within the procurement side kind of side of the bed, nice, and they're helping somebody within the business by something, what's really important to me, is understanding truly what the outcomes that person wants to deliver. Because you know, a product or a service that you buy, is really only a vehicle for an outcome. And I think that's something that often gets really lost is we get too fixated on this is what the specification of this widget is, are, these are all the different elements of this particular service, we get so kind of stuck in the weeds of that, that you lose the sight of:- "Actually I want it because we need to increase, you know, the some customer satisfaction!" Let's say :-"We want to bring in increase the conversion rate within our marketing funnel by 1%." It's really focusing on the end game rather than the thing you're buying itself. I think it's just something that's really important to do that we often forget. Nathaniel Schooler 2:53 That's really good advice. Yeah, I agree completely. I mean, there's so many people that certainly in marketing for one example, they're just kind of, they're told to go and do all these things. And they might be tracking the wrong metrics. So I think certainly finding out the right place to start is definitely the way to go. Yeah. Philip Ideson 3:13 Yeah. And metrics is a struggle for procurement folks, because most procurement folks, are measured on cost savings. So they measured,

Digital Transformation and digitization are two huge topics and Brian Gracely shares his insights here in this great interview! Brian Gracely (@bgracely) is Director of Product Strategy at Red Hat, the world's leading open source software company. He brings 20+ years of experience (Red Hat, Wikibon, EMC, Virtustream, NetApp, Cisco) in Strategy, Product Management, Systems Engineering, Marketing and M&A. He is recognized as an industry thought-leader in Cloud Computing and DevOps, as well as being co-host of the award-winning podcast, The Cloudcast. He has a BS/MBA from Wake Forest University. Brian Gracely On LinkedIn The Cloudcast Podcast The Cloudcast Video Channel WARNING — AI Transcriptions May Cause Grammatically Correct People Serious Stress Brian Gracely 1:09 Thanks for having me on Nathaniel really appreciate it this morning. Nathaniel Schooler 1:29 My pleasure. So I've got a couple of topics that I mentioned before, and I'm still confused and I think many people are actually about the difference between digitalization, which is one of the topics and digital transformation. So I think we'll, we'll sort of kick off by talking about digitalization first, if that's all right, with you? Brian Gracely 1:52 Yeah, sure. So, the terms can kind of sometimes get interchanged or get "buzzwordy" and they get confusing, but I think in the simplest sense, the way that I think about digitization is essentially the process of taking something that let's say, it's in the context of business, something that used to be very physical based, so going to a store or something that was, location based. Hailing a cab or something like that, and figuring out, okay, how do I, number one, make that a digital experience? Something that I can interact with, say, over the Internet, for example. But more importantly, how do we make it something that can be personalized, and we can learn from that process. So let's take it let's take a simple example. So if I was in London, and I wanted to hail a cab, you know, in the past, the cab sort of had full control over what that experience was, as the end user, you know, the person writing the car, I didn't really know when they're going to show up, I didn't really know what the fair was going to be. They didn't know who I was, there was no sort of loyalty to any cab company specifically. Now what's happened is, you know, because I have, essentially the internet in my pocket on your smartphone, and I have a service. So something like Lyft, or Uber or any of the other services out there, that process of hailing a cab is now become digitized, because I have visibility of where they are. So I have a sense of how long it's going to take? Do I stand out in the rain? Do I not stand in the rain? They know, I can look at who the who the driver is, so I can get a sense of how trustworthy they are? Do you know do I want to deal with them? Have other people thought they were good, good driver? But all of that has now become a digitized experience. And so you can begin to wrap a bunch of other things around that experience loyalty to a service, an understanding of who the driver is, the location of where the car is. And then that begins the process of:- "Well, okay, what what more could happen beyond that?" Well, you know, basic things start to happen, you know, it's raining, or the traffic is bad, and you go, I'd like to build a communicate with that person, maybe I moved from where I originally started, because it was raining, I moved down the street to to the next corner, I want to be able to text that person or call that person. And so we've taken something that was very physical and location based before we've turned it into something that becomes digitized, ie, we put the internet between your business and the person and all these other new interesting services, customizations, kind of spring out of that. So to me, that's one example of what what digitization mig...

We discuss Big Data and Gamification and how they work together. Nicolas Babin is an agile senior executive with over 30 years international multi lingual and multicultural experience. A strong leader with working and living experiences in North America, the UK, France Benelux Germany, Japan and China. He has a proven track record in marketing sales, communication and digital transformation, management experience of all European Eastern West countries set up and management of international teams and start-ups, Europe, US and Japan IPO experience on the NASDAQ and on NYSE next Paris digital transformation of companies and factories worldwide. AI and robotic experience since 1996, fundraising experience more than five m&a experience international keynote speaker on innovation, e health, digital and robotics. Find Nicolas on Twitter @NicoChan33 Or Nicolas Babin on LinkedIn Gamification: - what is gamification - why did you start using gamification? - what is the purpose of gamification - how can you use gamification - which area is best for gamification - what results can you see with gamification - could gamification be misused? - could you give us some examples of gamification you have used in the past? - pros and cons of gamification - could you find gamification in everyday online tools? Data and technology: - Are we talking on line or off line data? - What is open data? - what marketing techniques use data? - how can data and technology go together? - does AI use data? - what is predictive analytics? - what is big data and how can anyone use it? - what activities use big data? - should I be scared of data being available so widely? - could anyone access all data, is there any type of safety involved?   WARNING — AI Transcriptions May Cause Grammatically Correct People Serious Stress Now let's dig in to this exciting informative episode. Well, today it's really nice to be joined by Nicholas Babin. Hopefully I've pronounce your last name correctly. Nicolas Babin 1:33 Yes, you have brilliant. Nathaniel Schooler 1:36 So you're over in France, right? Nicolas Babin 1:38 Yes, I'm in Bordeaux, France. Nathaniel Schooler 1:40 Fantastic. So we're going to first talk about gamification, and data and technology will be our second topic. And I'm a big gamification fan, actually, I must admit, but for all the people out there that don't know what actually is gamification, Nicolas? Nicolas Babin 2:01 Alright, so there's a official, I would say definition that came from gigs. The common ago started to work on gamification early 1990s, early 2000, I would say, and he says the gamification is the process of using game thinking, and game mechanics to engage users and solve problems. So that's the official definition. To me. We could say also, it's the integration of the mechanics that make games fun and absorbing into non game platforms, and experience in order to improve engagement and participation, because engagement is the key about gamification. Gamification is engagement, and how can we improve engagement for people? Nathaniel Schooler 2:47 Yeah, it's an interesting topic. I used to run a lot of leaderboards, which require a lot of fun. But it's it's very interesting because some people are completely demotivated by going vacation. Others are absolutely motivated. Some people are just sort of in between at night, but it's very difficult to actually engage the people that are just see everyone else miles ahead of them. And they get kind of stuck. And they're like:-"Oh, look at him, I'm never going to catch him or her." You know, and, and I think I've seen that because I used to run some some leaderboards. When I used to do events using Twitter hashtag, I used to create a leaderboard. And I would, and I would promote it. And I would use the tweet out function and promote all these people and have it on my website to drive web clicks, you know,

In this episode we discuss digital inclusion and who better than Melissa Sassi who is a pioneer in this space, she runs her own non-profit on top of her day job at IBM. WARNING -- AI Transcriptions May Cause Grammatically Correct People Serious Stress Nathaniel Schooler 0:18 In this expert talk I'm interviewing Melissa Sassi from across the pond she's actually an ex Microsoftie turned IBMer who brings passion and purpose to the tech industry with her belief that digital literacy is a human right. Mel It's good to see you again! So you've been all over the shop you are in Barcelona now. You're all over the place up I'm feel tired just watching what you've been doing. And I'm in my studio here. Melissa Sassi 0:58 It's it's both my blessing. And my curse. I'm talking to you from Soho House in Barcelona and I will say that I do have a glass of wine in front of me, so if you see me partaking every once in a while, don't be surprised. Nathaniel Schooler 1:14 Well I wouldn't worry I just went down to the pound shop to buy some lightning cables for my phone because the last one stopped working, and I woke up on Monday morning my iPhone was down to 25% battery. I have got no cable, I'm so busy I don't want to go out and I was like:- "Is my phone broken or is it not? Is it the cable?" So I was just like freaking out and and I literally just went down up and my friend Eric he's got like 20 cables just buy a few. Melissa Sassi 1:45 It's the story of my life. Just like the reason why I got this great idea to replace my headphones and I lost on a plane a while back and unfortunately the microphone it doesn't work if it's hanging normally. So I've I've come up with this like space craft thing that allows me to still keep these headphones and not take them back and still use them. So that's why I kind of look like a spaceship pilot right now. Nathaniel Schooler 2:09 Well, I wouldn't worry I'm in my casuals today. You know, it's, it's an office day. So we're here to talk about. "Digital inclusion." I know. That's like a massive topic. And you know, more than anyone else that I know about this topic. So tell me about it. Melissa Sassi 2:32 Yeah, so I spent the last few days on what I would say, participating in some really interesting talks. So I'm here in Barcelona, and I lead a talk yesterday, on Monday on:- "What is digital inclusion?" So I spent the last two years working on a literature review. So I know that's quite an academic term, but I've essentially combed to the internet and combed journals, academic journals on the definition of digital skills, the definition of digital intelligence of life skills and trying to figure out, you know, what is the definition of digital literacy. And if there is a common definition, if you think about it, and you go out to any dictionary, you go to UNESCO you're going to find a common definition of literacy. And we know what that is; we measure it, we track it, but if you think about it, there isn't one for digital literacy. There are many! UNESCO And if you think about it, how do you measure progress against something if you if you can't define it? And you don't have a commonly agreed framework? In terms of frameworks, even UNESCO has a couple there are many, many organizations out there that follow a multitude of different frameworks for digital skills. And what I mean by that is; think about it as a competency wheel or a series of competencies from basic digital literacy. Such as managing your online footprint, media literacy, think about it as Internet safety or privacy, all the way through to more advanced applications of digital skills, such as computational thinking, or problem solving, or productivity tools, whether that's, you know, using, Microsoft Office or Google products or any other products that help you be more productive either in the classroom or as a teacher or as a professional all the way through to building mobile applications or IoT.

Today I'm interviewing Dawna Jones and She's the author of Decision Making for Dummies for the 21st century. She's also a best selling co-author From Hierarchy to Performance. She's unearthing human organizational potential in leaders and decision makers for expanding adaptability. She also runs the Insight to action Inspirational Insights Podcast, she also contributes to the Huffington Post, hosts workshops and speaks to of course transform mindsets and business culture. Decision-Making Strategy For Dummies Organisational Strategy Management  - How strategy changes when there's exponential change underway.. a mindset shift 22.02 Change Management: Why play and people work more effectively to respond to change - 37.00 Emotional Social Intuitive Intelligence: the role of sensing over thinking - 49.44 Corporate Social Responsibility: Why it isn't a department or a tagline - 58.56 People Management: Trust versus controlling. The difference between autonomy and chaos - 113.33 Buy Dawna's DMFD Book Here  If you want to learn more about Decision Making for Dummies visit From Insight to Action Here are the AI transcriptions! Well, it's great to see you Dawna. And I'm really quite interested to hear what you got to say. We've got some fantastic topics we're going to talk about today. Dawna Jones 1:12 Thanks, Nate. I'm interested in hearing what I'm going to say! We're gonna have a fun conversation. Nathaniel Schooler 1:22 We are. And, you know, I know, you know a lot about all of these topics, because you've written a best selling best selling book, and some some other books as well. I'm quite interested to hear about the decision making strategy for dummies, because that's quite interesting. Decision making, for me, it causes me a headache. I mean, you know, when I get too much on my brain. I'm going through a lot of stuff, personal stuff as well, and business stuff and working, you know, like people in life, even if you're in your own business, or you're not, if you're working within a corporation, you have so much on your mind. And it can be, it can be sort of almost debilitating with decisions because you you don't know, do you send that email or not, you know! Where do you start with decision making for dummies? Dawna Jones 2:20 Oh, great question. And, you know, it's funny, because when I was writing decision making for dummies, or the proposal for it, I was in California. And in some, like, just, and somebody told me, they asked me that same question. They said:- "What is the key decision making?" And the answer was "self awareness." And I didn't actually pre meditate that answer at all. But I realized that when you're aware of how you're feeling, where you're, what you're thinking, where your focus is going, you know, what's your feeling in terms of overwhelm, or balance or whatever it happens to be, then you can make the decisions that correct the situation so you can actually make the, the optimal decision. So I think it said self aware and contextual awareness, you know, what's going on for me? and what's going on in this environment that's having an impact on me? So it's those two together that kind of have a little bit of a dynamic dance happening. Nathaniel Schooler 3:09 Right, right. I just put one of these massive sweets in my mouth! It got to the point in the afternoon. I just, you know have worked really hard. And, and literally, I just needed a bit of a sugar boost, you know! So with all that said, there are all sorts of different types of decisions that we have to make. Right. And, you know, some of them are going to be more important than others, obviously. But so how do you stop the paralysis of like, just delaying making the decision? How do you how do you stop that in, in in people's minds? Dawna Jones 3:51 Yeah, there's a couple ways of answering that. I mean, generally, what I look at decision making, I'm looking at it through the lens of biology and what an architect recently...

This is my third interview with maverick tech entrepreneur Michael Tobin OBE. "Success is a journey not a destination" Michael Tobin We discuss how to get the most out of your work life balance or as he calls it work life integration. If you like the episode don't forget to share and review us! If you want to buy one of his books :- Forget Strategy Get Results Live, Love, Work, Prosper And you can visit Mike Tobin's Website Here  Nathaniel Schooler 0:23 Today, I'm interviewing MIchael Tobin OBE, and he's actually the founder of the CEO sleep out, which is a really great charitable event that happens once a year in London. He's an English technology entrepreneur, businessman and philanthropist. He was the CEO of FTSE 250 data centre operator called Telecity group. In 2014, he was awarded an OBE for his services to the digital economy in the Queen's Birthday list, and I've always really enjoyed talking with him. He's always been very generous with his time and I've learned a lot from listening to him and we're going to delve into some really, interesting topics and I think you will love this episode. It is lovely to speak to you again Mike. Michael Tobin OBE 1:08 Thank you very much it's lovely to speak with you too! Nathaniel Schooler 1:11 So today we're going to firstly talk about work life balance. I know that's a really big topic for you and you've got your kind of attitude towards it. It's more of an integration isn't it as far as far as you're concerned? Michael Tobin OBE 1:29 I think you know when you look at people that have tried to balance you know let's call it work and life and I think about the great leaders of recent times and people like Nelson Mandela who was a great inspiration to me and he was such a great leader in his time. But at home he was a disaster and you know he was divorced twice his kids were either going over his legacy before he had even passed away. And I think, you know, that's a typical example about when people are so focused on success in a certain element of their life, they feel that you know, they just cannot, they don't even have time for the other part. And you kind of wonder whether that's real success or not, you know, and once that appears to be from the outside, because you know, he changed the world to an extent, and, you know, people like Clinton, they're, you know, they're also great leaders. But again, home life, you know, let's, let's talk about it, it's a mess, right? So, you know, I think when you try to balance it, if you are truly sort of driven and truly sort of a successful or aspiring, successful person; you tend then to allow one of those two things to suffer. And I think there's a, there's a different way, a way to get out of that, I think, it is wrong, trying to balance it rather than sort of, say:- "Well, I'm going to give 100% of this, and then I'm going to stop, and then I'm going to give 100% of that." You know, if you think about it as an integration, then then you shouldn't see a difference between work and life, right? You should, it should all be the same thing. And then you can actually put 100% into it. Because it is the same thing, you're actually putting 100% into a combined environment, there's a couple of examples. I mean, that I can I can give you, but then I talked about this a lot in my second book, actually called Live, Love, Work, Prosper. Which is all about how exactly how this work life integration is the way forward. But imagine I'll just put it one specific way round in terms of male and female here, but it works either way. But let's imagine that a woman's young, young couple, young family, baby, the woman's got a sort of mid management role. She's looking for the next step on the ladder and desperate for that one promotion place that's coming up soon, so that the, you know, the family can can prosper, and they can get the next house and so on and so forth. That evening is it's coming home bit later,

Online marketing basics is where it all begins and in this episode Tim Elliott shares some great content. Nathaniel Schooler 0:37 Today, I'd like to introduce Tim Elliott:- by day he is head of marketing for an acquisition and investment company in the East Midlands in the UK, where he spends his days helping great companies grow. Outside of the day job he has a real passion for startups and was awarded Virgin startup mentor at the start of 2018. So that's quite interesting. And he's also been a Chartered Institute of Marketing tutor. Tim shares some really great information in this episode with me. Well, Hi there, Tim, it's great to have you on the show. I'm really excited about this expert talk today. Because you've got oodles of experience in the marketing world. And yeah, I think it's great. Yeah, great. Great to speak with you again! It all begins with branding :- Luxury Branding with Krug Champagne with Douglas Commaille – Episode 35 Tim Elliott 1:17 Thanks it's good to be here. As usual, share some of my my oodles of experience. 22 years I've been a marketer now, 22! A long time. Nathaniel Schooler 1:29 It's a long time. And so I think the best thing is, we start off with the marketing basics, and we start sort of talk about that, because, you know, everyone today they say it's all about online, right? And yes, online marketing is important, you know, is as well as I do, right. But there is still no substitute for really well targeted piece of mail or, or, or a phone call that is, you know, researched to the point of, you know, where they live, you know, where they're from, you know, you know who their secretary is, you know, who their team are. And if you call them up, you have a proper conversation with someone, there's a lot to be said for that. So, where do we started with marketing basics? Tim Elliott 2:21 I mean, marketing is about people and problems, and not products and services, right. So, you start with people and the people were interested in, in terms of marketing is our customers, right? So, job number one for a marketer in marketing basics terms is to understand your customer as much as you can, right. Get some research on it, look at the previous people who bought them, have conversations with him, you know. Don't use data, talk to people, because conversation just like this one, move stuff forward a lot further, you can support what you learn from that by data and take it wider. But understand your customers as much as you can more than the next guy will help you win at marketing. That's the fundamental starting point and one that people miss all the time doing some good old research. Nathaniel Schooler 3:26 So you would you would potentially do that in with a questionnaire if you if you if you had people who would respond if it was a targeted questionnaire. Because obviously, you can't just send out a questionnaire to people that you don't know, and say:- "I'm thinking about this." You need to, you need to target the right individual. So for an example, whatever, whatever sort of demographic, you're, you're hitting, you're going to hit that particular job description and say. Well, hi, I noticed that you're in such and such a job doing a bit of market research around x, because I know you might use it in your job, could you help me and then and then you've got three questions on a on a questionnaire, Tim Elliott 4:12 three to three to five by three or five a really good numbers, I have no reason why just people respond more if it's three or five, I think it's some deep seated human behavior thing, right. But you've got many ways of doing this, right? If you're an existing business, you have at some point sold to somebody, right? So we bought all of us with existing businesses, we've got clients that we can bring up there are there are, you know, with friendly with if we go, we've got, look, we're doing a bit of research,

If you want to absorb more about visual communications, career and talent management then this is the episode for you. CEOs, seasoned marketing and hr professionals will learn a lot from this episode, the full transcription can be found below. Ana Lissansky can be found here on LinkedIn  Nathaniel Schooler  0:23 Today, I would like to introduce you to Ana Lissansky. Ana is a marketing and communications leader. Fluent in five languages, with stints in everything from a fast scaling tech start-up to large government departments, to advising the Prime Minister's Office of Canada. Ana also recently helped launch a new globally focused federal agency with a focus on setting up its digital presence. So let's dig into this exciting episode. Nathaniel Schooler .37 Well, hey Ana. It's really nice to speak with you again. And I am really quite interested in hearing about visual communication today. And few of the other topics that we're going to discuss, quite interested to hear where you start with visual communications. Ana Lissansky  1:14 As with any type of communication, you really need to start with solid research and planning. In terms of the product that you're trying to produce and develop. So what I mean by research and planning is, you really need to know your audience, who is interpreting or looking at this piece. I always like to start with asking a lot of questions. Getting in the person's head, if you are able to speak to people from your audience, if you are not able to kind of get a hold of someone from who's going to be viewing this product, or this piece of visual communication. So if you think about it, maybe a presentation, for example, to use a point of reference, if you're not able to speak to someone and ask a lot of questions, then you can approximate and talk to them, someone who fits or is approximates your audience, or knows your audience a lot better than you. So that's very, very key and it’s a very key early step, because you're going to really kind of consolidate that knowledge, use that knowledge to find ways to then ensure that your product, your visual product, can surprise them can maybe throw in a bit of humour, but what all while staying in the right tone and style for what that person or that audience prefers or would kind of would resonate with them. So I always start off with that, and I think that's a key component that a lot of people miss, they don't involve their user or their audience in the design process, you can definitely start with that. Once you've got a solid understanding of your persona, that the persona of the people who are going to consume that product, that visual product they need to know- What's your objective? What are you trying to do? If I were to give it in a nutshell, you would use this knowledge to find ways to surprise your audience, maybe throw in some humour, but all the while sticking within a tone and style that's appropriate for the audience. Once you have all of this knowledge, you've communicated with someone who knows your audience, or someone who is part of the audience and you gained all that knowledge, then you use that to create a persona. That persona is basically when you're thinking about your product, your visual product, you're designing it for them. You are the what you're going to choose next and the visuals and the typefaces and everything else that's going to kind of comprise that final visual product, you're going to be targeting them and you're going to keep them in mind. So now that you've done that research, that preliminary research, you need to know what is your objective and if I could use just two words, to really encapsulate what the objective is a visual products, typically, it's to persuade, to sell something, a product or service or a brand or yourself or an idea and the other purpose of visual communications or visual elements and anything that you're doing is to be memorable....

We discuss our experiences with sexual harassment and how we handed it at the time! If you do need help then contact your local organisation, in the UK we have Citizens Advice But of course elsewhere in the world there will be local organisations, or talk to a friend who will help you to workout what to do. Nathaniel Schooler 0:24 In this episode, I'm interviewing Melissa Sassi from across the pond, she's actually an ex Microsoftie turned IBM-er who brings passion and purpose to the tech industry with her belief that digital literacy is a human right. So about sexual harassment. I mean, this is something that, you know, happens to guys as well, right. But how do you deal with it? Melissa Sassi 0:51 I think as someone who's been in that situation before, it's hard. You know I know, they're all these handbooks and guidance and things that tell you, you're supposed to, you know, go to your manager, or, you know, go to HR, but when you're in that situation, it's scary. I personally was interviewing for a job, and this is a C level individual, I'm not going to name the company, I'm not going to name the individual. That's all water under the bridge now, but, you know, I went to this interview, and it was set up as, say, we were at a conference. I was invited to this conference, because this individual is going to be at this conference and said, Why don't you join, come to this conference, we can get to know each other better. And we'll have formal interview. Okay, fine. We were in this hotel. He had some stuff in his hands. And he's like, Can you help me carry this to my room? And yeah, and in my mind, I wasn't thinking that something I always expect, you know, the best in people. And, you know, I never think about, you know, is that person's intentions bad, and nor did I, you know, kind of think that what ended up happening was going to happen. We get up to his room, and he's like, a whole and so he's putting some stuff away. And I'm standing there, and I can see he's like, messing around with something across the room. And so I sit down in this chair, like when waiting for him, and I looked down at my phone and paying attention to my phone and I look out, I look up and he's taken his pants down. And, and I was like, what in the heck is going on here? Like, you know, I've been in some crazy situations we all have. But this one was like, the icing on the cake. And, you know, I wasn't an employee. But I knew, you know, he was on company business, and I knew I was there to be interviewed and, you know, I didn't punch him in the face that I didn't, you know, storm out, I just said:- "Hey, you know, can you put that away, and that's enough." And I didn't show up to the conference, and they say, I left and, you know, I thankfully didn't get the job. And I didn't know what to do. You know, I really didn't, I went home. And I reached out to a friend of mine who, you know, worked as an attorney, and what, what do I do? I'm not really an employee, you know, I don't get it. This is a C-level individual, I don't want it to, you know, impact my, my ability to find, you know, a role in my field. And I knew he was in a new a lot of different people. And, you know, I got some thinking, and I knew someone in the HR team at this particular company. And, you know, I decided I would, I would tell her, and I did. I don't know what exact conversations happened. And I didn't do anything legally, formally. I know, everybody has their own path. You know, some people, you know, feel like, I have to take the legal route, I have to do the formal route. And I honestly don't think I was strong enough to do that. You know, I said, something I spoke up and, you know, he ended up leaving the company. I don't know if that was related to related me. I'm not sure. Nathaniel Schooler 4:25 Yeah Melissa Sassi 4:25 But I always, you know, look back on that situation. And I always feel like, gosh,

Homeless Veterans and Mentally Disabled Adults are Suffering! Tackling homelessness with Raji Rykert, She is the founder of something called “Helping America Now” (HAN), is a non-profit organization created by Raji Rykert to address some of the needs of homeless veterans and mentally disabled adults. She has successfully turned four decades of business experience into a legacy for helping others. We talk a lot about homelessness and you know, the difficulties that people face, it's part of my mission in life to actually raise awareness around these really important topics and to help people so I hope you enjoy this episode. If you want to read the full transcription you will find it below. Follow Helping America Now on social media: Facebook: https://www.facebook.com/HelpingAmericaNowOrg/ Instagram: https://www.instagram.com/HelpingAmericaNow Twitter: https://www.twitter.com/HelpingAmerica1 YouTube channel: https://www.youtube.com/watch?v=icqHbPpcE2k Contact Raji on LinkedIn Here  The full transcription from this interesting episode is below and in the next few weeks I will be highlighting this problem more and the solutions. Listen to :- Greater Change: Tackling Homelessness with Tech Founder Alex McCallion – Episode 33 Helping Homeless People & Space Hopping the Alps with Steven Payne – Episode 20   Nathaniel Schooler 0:18 So today, I'm going to introduce you to Raji Rykert, She is the founder of something called Helping American Now. HAN is a nonprofit organization created by Raji record to address some of the needs of homeless veterans and mentally disabled adults. She has successfully turned four decades of business experience into a legacy for helping others and we talk a lot about homelessness and you know the difficulties that people face. It's part of my mission in life to actually raise awareness around these really important topics and to help people; so I hope you enjoy this episode. Let's get stuck into the show. Oh, and do ignore the bird. Raji has got a bird and it makes a little bit of noise. So it's not my usual my usual background noise. But hey, it's a good episode. Anyway, so thanks for tuning in. And today I'm joined by Raji from across the pond. You're over in San Francisco right? Raji Rykert 1:25 Los Angeles. Nathaniel Schooler 1:26 Los Angeles. Yeah and you're involved with a charity that you're very passionate about and you've been fortunate enough to work hard enough to get yourself to the point where you can you can do that. I'm really looking forward to hearing more about you your businesses and the charity. So how how did you get to the position of being able to launch a charity in the first place? Raji Rykert 1:53 Yeah well it was many years of evolution & late nights. All right. Well that the way that I sort of ended up in the driver's seat of starting this nonprofit was I spent many years working in healthcare. I worked on the business side of health care. And again, that's an industry that helps people serves people. And it was very important to me to be able to make a difference. I think we all have that desire and passion to leave a legacy. We never quite know what that is until maybe further along in our lives. But it was important to me so from healthcare while I was in that industry. I also was transitioning into real estate and building a very successful real estate portfolio and renting homes and flipping homes and just everything that goes along with that, that we see that become very popular in television and print these days. And I continued on that journey and sort of had the opportunity to enter another chapter of life where I was too young to retire, but too old to, you know, put my head on a shelf and just sit and watch the birds, which is kind of funny because I do have several birds that I used to watch in my living room. That's a whole other conversation.

Innovation and design thinking are such relevant topics in today's hi tech world and Mike Briercliffe and I provide our perspective on how to handle disruption and we also discuss the way to innovate safely in business. Mike shares some of his wisdom from 50 years in business management and I always learn a lot from talking with him. If you want to learn more about Mike then here is his LinkedIn profile You can also get him on Twitter :- Learn more about :- Digital Transformation + Digitization with Red Hat Director of Strategy Brian Gracely – Episode 52 WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Nathaniel Schooler 0:13 I'd like to introduce you to Mike Briercliffe. Mike is a digital leader, a social business practitioner, who specializes in the information technology and snowsports sectors, occasionally, both together with over 50 years in management and marketing, specifically, Mike has helped grow over 50 businesses, some from the ground up, and he has helped many people to progress in their careers. So let's get into this interesting talk. Well, hey, Mike, it's really great to speak to you again. Mike Briercliffe 1:00 Yeah, good. Thanks for calling me Nat. Nathaniel Schooler 1:03 No worries, I'm pleased that I'm going to learn a bit more about innovation. I mean, I think it's a it's a massive subject, isn't it really, and as you said, to me, when we were discussing this, this expert talk, how, I mean, I said to you, it can be anywhere in business and in life, and process, product and departmental innovation, right. But you pointed out a few other really interesting elements to it. Mike Briercliffe 1:32 I was talking about innovation, being all around us and able to able to be interpreted as product innovation, or service innovation, or process innovation, or business development, or, I mean, it's such a wide subject. So we need to focus in on the areas that we want to really talk about, I mean, to me, I regarded myself as being innovative throughout my career, which is quite a long time, as you know, and, to me, the innovation matter in business is often best treated as experimentation. And, an activity carried out by a small number of people, not the whole business. So for instance, if I wanted to innovate a new customer approach, for dealing with, with my clients, what I'd do is, I will find the two or three best people that I had, who I knew had the capability of delivering that innovation, get them to do it in a in a silo to start with and have them come up with some results and some measurable milestones and some understandable concept for taking the business forward, and then taking the business forward in that silo before then re delivering it to the rest of the business. My experience was, if you tried to get 20 people to deliver innovation, it would never work, focusing on focusing in with the best two or three people and figuring out what the right pattern is, what the right speed is, what the right features are. And then working on that with a small number has two effects. One is you actually prove it without it becoming too dispersed. And you actually show the people who aren't in it, where you're going, and they certainly, normally anyway, they rally to the cause. Rather than saying, well:- "We're all going to do this, and hope that we can all start off on this path." And in my experience, that tends to disperse, the focus and you never get the innovation that you looking for. So focusing with a team and then delivering that experience to the wider team seems to me the best way to do things, particularly when you're focusing in on better ways to do your business. Nathaniel Schooler 4:16 Yeah, that makes a lot of sense, actually. And, you know, I think it's a difficult one, isn't it? I mean, I pride myself on being innovative as well, you know, and try and come up with better ways to sort of do things ...

Social Entrepreneur Nadya Rousseau Today I'm interviewing social entrepreneur Nadya Rousseau. She is a Los Angeles based social entrepreneur, multimedia journalist and founder of Alter New Media. A purpose forward marketing agency. In just over a year, Alter New Media has helped over 140 companies worldwide achieve their business goals, while also making a difference in the world. Now, let's get into the show! I am generally though... I am very excited as I usually am. When I interview my guests, I was speaking to my Godfather the other day, and he was just like:- "You keep saying the word excited...." Nadya, it's lovely to see you. And yeah, I'm really excited to hear about, you know your journey; because you've built this social media business really quickly and I'm amazed actually. Nadya Rousseau 1:17 I appreciate that. I'm also excited. Sorry Godfather; we're going to use that word. Again, I'm very excited to be here talking with you about these issues. And a little bit about my background, hopefully inspiring people to take, you know, an action in their lives they've been afraid to take for the last 3, 6 months or even 12 months. That's what it's really all about. At the end of the day is taking action and not getting wrapped up in your head about all of the, you know, should not and could not. Nathaniel Schooler 1:47 Yeah, there's a lot of that it's kind of an epidemic of, you know, your friends, your family, they don't want to see you suffer so they, they they kind of just say:- "Oh no, you don't want to do that." Because they know that there is going to be pain you if you're trying to achieve something big right there is torture It is hard and you've got to work really hard yeah. I know you're a fan of Gary V's. I'm not yeah I'm not huge hugely. Nadya Rousseau 2:25 But yeah, it definitely does veer on excessive, but I think he's he's passionate he's a passionate guy. But I know we don't want to undercut the importance of good vocabulary and of course, as an Englishman. I'm sure that's a definite concern. Half that's right. Ha ha. Nathaniel Schooler 2:51 God would say half Oh, that's right. Half. My Dad would say half your half, child. Know My Dad's actually he grew up and spent a lot of time in in New York on Long Island. His Dad had a factory. They had a factory of like 100 employees. Wow. Nadya Rousseau 3:11 Wow. Nathaniel Schooler 3:12 Yeah, it was quite exciting times back then. And yeah, all sorts of all sorts of stories about the old days, you know, and went on in the neighborhood and stuff like that crazy. Nadya Rousseau 3:23 That's crazy. I love that. I love stories like that crazy. Cycling back to our history, and how people built things up back then, in many ways, is more impressive than how they do it today. And I think, you know, a lot of people are odd and in awe rather about all of the, you know, new online innovations and new businesses that can be made online. But in many ways, we have it so much easier than people did, you know, 20, 30, 40 and definitely 50 years ago. I mean, definitely, for women and minorities. I mean, my God, especially, very much so. Take Your Story Telling to the Next Level Here :- Neuromarketing + Emotional AI: Secret Weapons to Help Drive Competitive Advantage for Brands in 2019 – Episode 27 Nathaniel Schooler 3:58 And that's a massive thing with all of the big tech companies right now. They just, they just want it, what do they call it? I think they call it inclusion, don't they, you know. Nadya Rousseau 4:06 Inclusion and diversity and then the necessity for having a diverse workforce. I mean, I think we all like men and women. You know, you can't argue that we biologically have different qualities in some ways that does kind of lead into how we might present or interact with other people. But, you know, gender equality, I think the word equity is probably more appropriate than equ...

Innovative thinking and time management, they can go together. Here Brian and Nat Discuss how. Brian has spent the last 20 plus years helping America's entrepreneurs realize their dreams. Prior to starting his third company in 2012, he was the executive director of sales development at the Wall Street Journal overseeing the financial and small business markets across the Wall Street Journal franchise. And he is someone that I've spent quite a bit of time learning from. He's a very interesting individual, and I'm sure you'll find this very valuable. We discuss innovative thinking and time management. So let's dig into the show. Well, hey, Brian, it's lovely to speak to you again. Brian Moran 0:58 Great to be here Nate, thank you for having me back on your show. Last Interview With Brian :- Entrepreneur or Business Owner Which Are You? With Brian Moran Find Small Business Edge Here Nathaniel Schooler 1:02 Well, I think the amount of value you delivered last time, it would be crazy to not sort of have you back. Really. I mean, I think since since the last episode we did together, I've probably launched another 20. I can't remember what number that that was. To be honest, I should have probably checked but I'm I'm quite interested to talk to you today. Because we're going to talk about firstly about how innovative thinking and creativity work in business, and then we're going to talk about time management, flexibility and adaptability. But before we do, I'd really like to hear a bit about your new business venture that you are starting. Brian Moran 1:44 Sure. Thank you. It's called Small Business edge and it will launch at the end of March beginning of April. So you can go to small business edge.com and it's a global community platform for business owners I've been doing this now you know, helping business owners start, manage, grow and even save their businesses for about 30 years. And so this is a culmination of everything that I've learned over the past three decades and all of the great people that I've been able to work with and we're going to come together you know, you can almost think of it as like Siri for small business owners. So if you if you have questions about your business, you can come on to the site you can ask us will have a human powered search engine that will go over the top 100 websites and if that's not good enough for you, we will have a subject matter expert that can help answer your questions. But it's going to be connecting with other business owners, connecting with companies that want to help you run a better business and I'm really, really excited about it. We're going to have podcasts, tweet chats, webinars, everything that you need to help run a better company. Nathaniel Schooler 3:01 Sounds great. I know you've got masses of experience for the left from the last three decades, you know, and I always learned something from from talking with you, Brian. What about innovative thinking then and creativity when it comes to business. Brian Moran 3:19 So the funny thing is the, I'm gonna say something scandalous right now. And I'm going to tell you that the overwhelming majority of business owners and people in business, they're reactive thinkers, and by that I mean, you know, something happens in it in a given day. And they react to it as if they it came out of left field like they didn't they didn't see it coming and what that does is so, you know, they have to take care of the problem, they have to stop what they're doing and then when it's finished, they can get back to try and achieve their goals for the day. The problem with that is when these situations pop up. It's stymies creative. and innovative thinking. And you know, it's almost like we become firemen. You know, we put out the same fires every single day. And and so the question is, how do you how do you get outside that to allow yourself to be, you know,

Relationship Management with CRM Nathaniel Schooler 0:21 Today I'm interviewing Jon, a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform for GSuite and Office 365, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs). He has recently been recognized on Forbes as one of the Top 10 Social CEO’s, Top 10 Social Salespeople In The World and Top 100 Marketing Influencers. So let's dig into the show. Well it's great to be joined by you Jon. I've kind of watched watched you grow Nimble and I'm really excited to sort of learn a bit more about about you and CRM obviously! Don't forget to use the link below and the voucher code JON40 Nimble Free Trial and 40% OFF for 3 Months Click Here  Jon Ferrara 1:35 Well, it's a pleasure to be with you today. I think that we're on this planet to grow by helping other people grow and any chance that I have to connect with another human being for conversation especially about how we might inspire and educate other people to achieve their dreams is a pretty great day for me. So I appreciate the opportunity to connect to for this conversation. Nathaniel Schooler 1:59 Super Super. You were involved with a company called Goldmine back in the day. Which was when I had a lady in the office who had a Rolodex. When I worked at my Dad's firm, we had a winery, and she would come along and she would say, she was very posh English lady. And she would say:- "Oh, Nathaniel, you must you must call this lady this week. She's got a new buyer in her garden centre, or, you know, whatever. And here's the number and you must call her and speak to her." But the beauty of of the software that you've created now which which is called nimble CRM, is it gives me all that information and more right. Jon Ferrara 2:52 Yes, I mean, if you think about business people buy from people that they like know and trust and in the old days you went into somebody's office and you got to know them. You looked at the books, and the degrees, and the knickknacks, and the photographs and all that gave you clues into who they were. And of course, you did research into what their business was about. And you did this in order to figure out a way you might be able to add value. And then you shared what you had in common with the person in order to break the ice and build the intimacy and trust so if they open up to you about their businesses use which as a professional you can then solve and today you have to do that all electronically you Google somebody before meeting and then you're supposed to go log that in the CRM. And then you need to engage with them on whatever channel you can and then you know the past that was that in person and the phone and facts and now it's email and social and and then you have to go back to the CRM and log it and I think it's too much work and and I think the reason they called Salesforce have to force sales people to use it. Nobody in their right mind would use a CRM if they want beat on to do it. And that's the reason why there's 225 million global businesses and less than 1%, use any CRM because you work for it, And you have to go to it to use it. And my belief is that you shouldn't have to work for your CRM. It should work for you by building itself and then work with you wherever you work. Because if you're not in the trenches, in the river, having conversations, building relationships, and staying "Top of Mind" with their customer,

Growing an Agency for Exit Nathaniel Schooler 0:19 Today I'm interviewing Spencer Gallagher; who is the CEO and co founder of Cactus. Cactus is the UK's leading agency growth consultancy and they have supported over 1000 agencies globally over the past eight years. Cactus works with the next generation of independent agencies to help them scale. Spencer is also the co author of Agencynomics, the Amazon five star rated, best selling book and audio book aimed to help all types of agencies scale from startup to the first three to 5 million in revenue. Spencer started his agency life in 1999 and exited his agency Blue Halo to Gyro in 2008 and took Blue Halo and Gyro to the eighth largest digital agency in the UK in 2009. Gyro is now part of the Dentsu network. We just have a general chit-chat really is quite an interesting episode if you're in the agency world and want to scale and exit! Well hi there, Spencer. It's nice to speak to you again. Spencer Gallagher 1:29 Always great to catch up. We have our we have these fantastic conversations from time to time. And I always look forward to them Nate. Nathaniel Schooler 1:39 Yeah, me too, me too. So I know you've built a big business and you've you've sold it wasn't a top 10 digital agency in the UK? Spencer Gallagher 1:47 Oh yeah. When I when I finally accepted Blue Halo we were actually we were ranked 10th largest digital agency in the UK. So was quite an achievement really considering I started in a shed in. My Mum's back garden in 1999 and had to weather the.com crash in 2000, 2001. So it was good journey. And I built this business up. I sold it to a larger advertising company in the end sort of to take over the mantle and continue the journey. But I used to build all the Premiership football club websites is to build at Tottenham Liverpool What would you like Andy Murray, the Premier League. So But I used to build all the Premiership football club websites is to build at Tottenham and Liverpool. Work with people like Andy Murray, the Premier League. So we're pretty big in sports. Blackberry when we always use BlackBerrys before iPhones as a big client as well, but yeah, so that was that was the sort of my it's my first business success. Nathaniel Schooler 2:37 Fantastic. There must have been a lot of fun. So how many did you have a lot of employees there, Spencer? Spencer Gallagher 2:43 Yeah, the team in the end was finished up but as you finish up to so 200 in my digital team in the end but the the group that they then bought up by I was in the leadership team of about 600. So we were running marketing advertising and digital campaigns globally across the world. So yeah, I was quite a bit quite quite a quite a big team. But you know, not 10s of thousands. So maybe it was it a small, big business? Nathaniel Schooler 3:13 So it wasn't a lifestyle business for you? It was it was it was a scalable exit? planned exit? Right? Spencer Gallagher 3:20 Well, I don't Yeah, it wasn't really planned. I guess when I started. I actually had been made redundant three times in one year from sales jobs. I realized that people were becoming more and more impatient with with the sales people and the results that they bring in. And I think every time I got made redundant, I think all the deals I've been working on sort of came in so I made this decision. I was in my spare time I was building websites in the early 90s and I've been to America and I'd seen all the TV adverts over there containing website URLs, you know, before they were in the UK; I decided to start to, you know, build our business really, building websites for people at that stage. You know, I am literally in a purple shed in my Mum's back guards and building websites for the local Indian restaurant and, you know, local hire companies and small and the business was lifestyle you know. I think I was earning you know year once and like 35,

Luxury Branding with Krug! Nathaniel Schooler 0:29 Today I'd like to introduce one of my mentors and associates. I have been working with Douglas for five years and he is an experienced bilingual business director, transformational brand marketing leader. I think many of you who listen to this will have seen my personal brand change over the last few few years. And Douglas has helped me to position my personal brand and, you know, get me in the right place to do business. We discuss Luxury Branding with Krug Champage and some other key luxury brands. Like all my associates he is someone that I have huge respect for. He was commercial director at The Lab at Leo Burnett, which was a time old advertising agency. He's done all sorts of different things, but he's also a barrister in law and a very, very interesting individual. And I think, you know, he shares some insights here from his time working at Krug Champagne and many of the other big brands in the world. He also used to write speeches for the Prime Minister of Malaysia. So I think you're going to enjoy this as a great episode. So Douglas, when you are working with Krug Champagne, what what did you learn about their branding? Douglas Commaille 1:41 Right? What did I learn? That's a big question. Although in essence, the the fundamentals are really very simple Krug Champagne is a luxury product and appears at the top of nearly every quality Champagne list and has done for a long time. And I guess the question when asks oneself is how did they manage that? Both in terms of the product and in terms of the brand, which your subject is today. I suppose the the essence of it is that they never forget, and never get distracted by novelty, or anything akin to it. And by keeping true to the essence of what the brand is, which is the quality of the product, they protect that brand, very, very carefully. And in fact, you can see the same thing in many luxury brands, the difference between Krug Champagne, and certainly the time I worked with them, which is a few years is that what is so different. I'm trying to find the word for with effectively the people who are living out in the Far East and produce copies of their brand, right, and very accurately, cannot reproduce the quality of their brand. Nathaniel Schooler 3:23 Right. Douglas Commaille 3:24 And so they, to some extent, are protected from this constant stream of copying and fake goods. And, yeah, illegal production. I mean, you can see what it's done to businesses. I mean, for example, in the sunglasses, business premium sunglasses, and let's just take Dolce & Gabbana for a minute. I mean, you can see that their business is affected by street markets out in Asia, in Kuala Lumpur or in Thailand Thailand or a in Asia generally and they've these people have done immense harm to branding, right because they've introduced the idea that a brand cannot be premium I saw recently a Louis Vuitton handbag, which was just a copy. Nathaniel Schooler 4:27 Right. Douglas Commaille 4:28 And it was cheap, shoddy and rather unpleasant. And it felt really horrible. I mean, you don't wear a handbag obviously. But when you touch it with your fingers, you can just tell it was probably glued together. You know, it's not going to carry anything worth having. I mean, certainly wouldn't want to carry a little pooch and it would you they do in Hollywood. And that's the big difference. It's that Krug protected their brand viciously, in that sense. No, they didn't mess it about a mess around with it. They had very little at the time that I was with them in the way of promotional material, for example, because with a very sensible decision that if they end up trying to become too much of a novelty item, it would get in the way of the purity of the product. Nathaniel Schooler 5:30 Right. Douglas Commaille 5:30 So they commissioned role I think it was Rolls-Royce or Bentley to produce what was essent...

PR and Crisis Communications Pr and Crisis Communications are two really interesting topics, and both of which my guest Sandra Coyle has a lot of experience in. Nathaniel Schooler 0:36 I'd like to introduce today's guest, who I really have enjoyed speaking with a lot over the years, she's called Sandra Coyle. And she specialises in global communications, strategic planning, expanding market share, and brand influence for organisations. We discuss PR and communications and this kind of stuff. So you'll find it very informative. We also discuss crisis management, and how an organisation should manage that it's lovely to speak to you again, Sandra. Sandra Coyle 0:56 It's lovely to speak with you as well, Nate, thank you for having me today. Nathaniel Schooler 0:59 Pleasure. It's it's quite an interesting topic today, I'm very interested in PR and crisis communications. And I know you've got a wealth of experience in these areas. And I think that actually, you know, we were talking a little bit before the recording about how there's a lot of confusion around what PR really is, what public relations really is. And, you know, all these social media companies think that social media is PR. And in fact, it's an extension of PR. And I think also be nice if you could help clear up the confusion around marketing and PR as well, because I know that's a topic you're very interested in. Sandra Coyle 1:42 Interesting. I see many organisations, particularly charities struggle with PR and understanding what the difference is between PR, social media and marketing. So I'm really looking forward to speaking with you and your audience today to really bring some clarification from my experience. Nathaniel Schooler 1:58 Right. So how does it work in terms of a marketing strategy, and then a PR, strategy. Sandra Coyle 2:06 Marketing, maybe I'll start with, with PR, I think often times, with marketing, you're often selling a service or a product. And it's really around the methodology with messaging and timing and time to market. PR is something that starts with the brands from the early days. And it's really your reputation amongst the markets that you work in, and also the audience's that you're targeting. And it tends to take a backseat, or there's just a lot of misunderstanding of what's involved with public relations. So it's the actual effort of going out and telling the story of your brand, not just once, but many times. And through many channels, oftentimes, of course, the media is a tool for that. Over the past, say, 10 years or so since social media really took off. There's a lot of focus on personal branding and personal PR as well. So this applies to individuals also. So it's that storytelling aspect that has to come out and really inserting your brand into larger conversations also. But as you said, social media is a tool is not necessarily PR, but you're a multi channels are a way to talk about your brand, where you're defining. Why it exists, what your goals are, and in a way, really giving a positive shame to the work you're doing. So this is for charities, but you know, if you look at it in a larger way, it's really individuals as well. Nathaniel Schooler 3:41 Right. I've been talking a lot about storytelling. In the past few days I actually interviewed interviewed someone who was head of storytelling for like Weber Shandwick and and you know the information that I've been understanding is exactly what you're what you're confirming to me. And I think it's something that goes back to the core of that person and that individual and how that mission and purpose sit together. Right? Story Telling, NeuroMarketing and Emotional AI Sandra Coyle 4:14 Exactly, exactly. That's it. And I think when I work with organisations I've worked with quite a few over the past 15 years on this, typically, it's a forgotten element of their business, its core to their business overall.

I am joined by Alex Mcallian who is the founder of Greater Change, which is a great charity actually that supports people who really need it most. And I'm looking forward to speaking with you Alex. Alex McCallion 0:41 So Greater Change is a nonprofit social enterprise, helping people experiencing homelessness move on. Obviously, I'll go into more detail. But essentially what we're looking at is that there's a whole community of people that want to offer people who are experiencing homelessness support, but often they don't feel like there's any way they can do that effectively. So what we do is we provide a way of offering long term financial support to help people move on and make a make a real difference to their lives. Nathaniel Schooler 1:14 Right, right. So does that include sort of, so obviously, that's going to include all the basics, you know, like accommodation and food and this sort of stuff, but does that do you provide like a sort of helping hand education wise to help people to sort of get into work and this kind of stuff. Alex McCallion 1:30 So we do, but we do it through partners. So when we were setting this up, what we found is that a lot of people who face a barrier financially, moving forward to working with the support worker and getting non financial support. But the, the issue is that very often, the two people can see how they could be supported out of homelessness. But they can't realise that because there's not the personalised funding in place for somebody to take that positive next step. So it might be that somebody is engaged really well, wants to move forward. And as I identified that, they need identification documents and a private bank deposit to do that. And then once they're in the accommodation, they can either get a job or be set up with their essay to sustain the tenancy long term. So there are people working in the non financial support area, but a barrier financial barrier, in addition, preventing somebody moving forward. So we come in and offer the financial support. But then there's non financial support offered through the partner charity alongside that, and the reason we decided not to offer it ourselves was that was that when we were speaking with lots of people who are homeless about kind of what would be most useful to them, they said that it doesn't make sense to duplicate service that's already there. And furthermore, often people have built up kind of a relationship with their support worker, where they trust each other and know each other, and it's actually not beneficial to have to engage with someone else for for no reason. That's kind of summary. It's that that you've got non financial support, but it's provided through a different organisation, Nathaniel Schooler 3:06 So what do you mean by non financial support? Do you mean, do you mean sorts of emotional support and this sort of thing, or what? Alex McCallion 3:14 Sometimes it's that, but sometimes you can have issues such as if somebody's not lived in a private tenancy before, they might not be familiar with paying things like council tax or utility bills. So there are often kind of things that it's helpful to support people on to be able to maintain the tenancy long term, or people might not be familiar with how to search for a property, they might not have a laptop or something like this. And then also other areas of support, filling in kind of passport documentation, you know, maybe people are struggling with substance misuse. So support around that. So. So there are a huge variety of things that people can sometimes want help with. But it obviously varies from person to person. Then it's a kind of personalised approach where people say what they need to move forward and then create an action plan, we help realise the financial elements and the support work or help realise the non financial elements that people are struggling with. Nathaniel Schooler 4:14 Right, that sounds fantastic. So I mean,

Renagade Rum and Waterford Distillery : Inside Story Renegade Rum and Waterford Distillery lead the way in the new era of traceability and in this episode I interview Mark Reynier CEO. Mark was the founder and CEO of Bruichladdich distillery. If you're into Whisky, you will know about Bruichladdich single malt. Fantastic Whiskys! And they sold the business for £58 million to Remy Cointreau in July 2012. Mark has been in the drinks industry his whole working life. It will be 40 years next year; he will have spent 20 years in Whisky and 20 years in the wine industry. He joined his family's wine shipping firm in 1980, they bottled old wines and distributed them. He went into wholesale restaurant sales before creating his own retail wine business in 1995; after a short stint with a West Country Brewer Eldridge Pope. It was here that he first experienced single malt Whiskys used for blending in bulk the "Brewers Ken" blended whisky. Bruichladdich was the only single malt stocked at one of his shops "La Reserve" in Knightsbridge and the Bruichladdich distillery was purchased in 2000 and developed until 2012 when it was acquired by Remy Cointreau along with a creation of theirs called The Botanist Gin. Since then, Renegade Rum has been created. It's a distillery project, which is due to come online in August 2019 and that's actually on the island of Grenada. Renegade Rum and Waterford Distillery are both going to disrupt the spirits industry! Waterford Distillery was created in Ireland in 2016. And that actually is going to be the first Irish single malt Whisky which will be released in 2020. Mark shares so much value in this episode. I think you're gonna like it! If you want to learn about the drinks industry and a bit about the history of Grenada and the history of wine and spirits this is for you. We talked about his passion, which is bringing terroir to spirits! Terroir is the ground that the ingredients are grown on and what flavours that impart upon the actual drink itself. So, let's get into the show... Well Hi there Mark! Mark Reynier 3:01 Morning, morning, morning :-) Nathaniel Schooler 3:03 We haven't actually met in person, but I've followed your antics one might say for almost 20 years. I watched the Bruichladdich distillery go from being defunct; to having this amazing sort of flashy new packaging and and all these amazing kind of press releases and I'm super interested to hear about the Renegade Rum Distillery that you're involved with and the new Waterford Distillery as well. Mark Reynier 3:33 They all flow out of the same the same concept as you said; it was December the 19th 2000 that we brought Bruichladdich. A day I remember extremely well, it was it was a very tight deadline and it was all or nothing and it very nearly didn't happen at all and then to crown it all my son was born the same day so it's a day that's firmly emblazoned on my memory in my mind. But this year 2019. It's a dividing line to me, it's exactly half my career. Half has been in wine and gather half in spirits. So there's quite a pertinent sort of landmark for me. What I've been doing with spirits is applying very much a wine trade philosophy to what I saw a rather stayed industry. Which we say you know, in the wine trade we always call the spirits side the "dark side." It was everything the wine trade isn't. It's a very consolidated extremely rich industry. Whereas the wine trade is a fragmented. A lot of small producers; hands on, a lot of passionate people, completely unsophisticated in comparison to the spirits industry. So when I went from wine to the spirits, I really felt that I was going to the dark side, I was making a deliberate move into something which for much of my life I despised. Nathaniel Schooler 5:18 What I find quite interesting as you're you're bringing the approach from wine into spirits. I mean for people that don't understand about wine, you and I both know that I don't know who said it originally but:-  

AI | IoT | Machine Learning | Cloud and The Real Facts! So today I'm joined by Dan Yarmoluk who's an adjunct professor in artificial intelligence machine learning and he loves a bit of IoT as well as industrial internet of things kind of stuff and Craig Truempi and he's into AI, Big Data and machine learning. The same as Dan really and he's a director of AI and IoT digital ecosystems. So we just talked about latest updates from think 2019 what's kind of happening in machine learning, AI hype... Nathaniel Schooler 1:01 And also we talk about how to set an early warning system for your mother in law. Nathaniel Schooler 1:10 So I'm quite excited to speak to you guys. It's nice to meet you Craig. Nice to see you again. Dan. So what's been what's been happening over at overthink in San Francisco today? Daniel Yarmoluk 1:26 Well, I mean, I think there's hundreds and hundreds of sessions of thought leadership of, of innovation, you know, but really, I get the feeling like the the dialogue overall is this multi cloud hybrid cloud strategy and the migration path right nation path can be an emphasis on cloud or it can be an emphasis on the AI machine learning for the future. Daniel Yarmoluk 2:00 But getting more tangible, more more hands on coding development workshops. I mean, Craig, who's a double engineer from industry for years, went through a code development little thing. We're building Chabot in an hour. Daniel Yarmoluk 2:15 So just hands on work. It was a chat bot and in 15 minutes. Yeah, it was amazing. It was hands on. And it was using their model to build yourself a chat bot. And so I haven't I haven't programmed or coded in probably 20 years really. And although I didn't step that far away from it, but you know, we got in and we did it and it worked. So it was, it was it was pretty cool. Wow. So that's actually already kind of stacked up with questions and answers. So if I come in there, and I'm in you know, and I ask a stupid question, or i or i swear or I do something, it's going to come back to me with an answer. Right, right. So you build you build the questions that you think somebody might ask and you Craig Truempi 3:00 Then lay out the, the, you know the tree and how the answers might play out. But the interesting thing is, when you lay out your questions, you don't have to have all the questions there. It has AI or Watson built into it, where he will go, or she, whatever Watson is and will develop kind of that greatness. So if somebody asks a question, similar, but not exactly, it'll figure it out, right? That's pretty cool. Daniel Yarmoluk 3:26 Yeah, it is pretty cool. So even to the last workshop we just got out of five minutes ago was cloud migration strategies, kind of, they have a Chatbot to kind of chat with you to discover, which workloads do you want to shift to the cloud. So AI begets AI from the cloud journey to enable your AI personalized initiatives, meaning I want predictive analytics in the plant but I don't know what to ship to the cloud. Daniel Yarmoluk 3:53 So therefore, this cloud kind of automation says this workload on this server so having therefore you might want to share. That the cloud so it's, it's it's all converging it's this convergence and collaboration, sharing and one thing's for sure is when we look at this large partnership network we all got to leverage each other's tools it's the integration of all this massive amounts of very siloed IT systems and getting it together and that that integration is not is not easy but is it's getting better. Daniel Yarmoluk 4:29 I think I'm more refreshed after 365 days from last year to where the industry is getting. I like the way the dialogue is moving. I mean, at the end of the day, I mean I really feel like I've been sprinting for three years I can't catch my breath but can absorb as you know, with all the guests that you have. It just keeps coming and coming and it's just super exciting. Craig Truempi 4:54 You know,

Fortune Hunter Oh to be a fortune hunter. Many of us aspire to be make our fortune and make a success of ourselves and keeping grounded is crucial and following advice from people who have done it before. Nathaniel Schooler 0:24 Today, I'm interviewing someone called Lyndon Wood and he's the CEO of constructaquote.com which he started when he was 19 years old. In 1990, he was struggling financially and he had to live out of his car. He landed a commission only insurance job. He had no experience in the industry, but needed to support his family. So nine months later, he decided to take control of his life and his career and he started Construct A Quote and persuaded insurance companies to trust him and then he became a millionaire at 26 years old. By the time he was 28 he was a multi millionaire; he's a serial entrepreneur and he's launched lots of other businesses, including Xbroker, Sunzu and CuriousHow. And in 2012 he wrote a book called Diary of a Fortune Hunter. Lyndon also had a Sky TV show based on his book called Fortune Hunter TV when he interviewed all sorts of successful entrepreneurs around the world about building businesses and startups and this kind of stuff. It's a great interview, check it out! Have a listen please make sure you drop me a review and share with your friends! We're going to talk a bit about innovative thinking, creativity and critical thinking and sort of anything in between because Lyndon's involved with a lot of different businesses and I'm looking forward to learning more about him. Nice to see you Lyndon. Lyndon Wood 1:54 Thanks for the podcast invite, brilliant. Nathaniel Schooler 1:57 So in terms of your your career, I know you've been you've been involved with an insurance business, haven't you? You're the CEO. And you've been doing that for quite a quite a long time. But technology is a big part of your of your business, isn't it? Lyndon Wood 2:12 Yes. I mean, I set up Moorhouse Group Ltd group and constructaquote.com which came out a little bit later. But at the age of 19, over 29 years ago now, in August 1990. Always majored on the sort of tech front or sort of fell into that about 15-16 years ago. So right at the forefront of it always sounds a bit bizarre; because only 16 years ago. But people were still using modems back then. So my first transactional website which was all clunky but it looked great at the time. I couldn't put any images on there because modems just wouldn't load them! :-) Nathaniel Schooler 2:53 That horrible note em noise I mean, some of the people listening to this don't even know what a modem is right? Lyndon Wood 2:58 I actually I actually miss it. Nathaniel Schooler 3:00 You missed the noise. Lyndon Wood 3:01 Yeah, there's quite an addictive noise. Nathaniel Schooler 3:04 When it was quite a calming noise wasn't it? Because when you heard the noise going you knew that something was at least happening right? Lyndon Wood 3:11 Yeah a poltergeist! Nathaniel Schooler 3:18 Classic, so in terms of your constructaquote.com are you still involved with that? Lyndon Wood 3:25 Yes the business trades well, UK Top 100 specialist broker constructaquote.com is the online you know buy your policy online for trades people and consultants for their professional indemnity insurance and so on. That's there and Moorhouse Group are for larger organisations of 2 million plus turnovers. Nathaniel Schooler 3:47 That's that's really great. So with within your businesses in terms of sort of innovative thinking and creativity but where do you begin with that. Lyndon Wood 3:59 This is an easy one, I begin. And this is quite interesting, actually, when you're trying to come up with whether it's not not massive business it is. But the creative aspect of creative thinking for marketing or whatever. Just imagine this, if you were given a planet and it was empty, and it was all of yours.

Secrets of Successful Sales with Alison Edgar Secrets of successful sales are so important for any business or entrepreneur. Today I'm interviewing Alison Edgar, she's known as the Entrepreneurs Godmother and Managing Director of Sales Coaching Solutions. She's an author and entrepreneur, a speaker, and a thought leader. From growing up in a high rise flat in Scotland, and struggling with undiagnosed dyslexia, to working internationally in hospitality management, and ultimately owning and scaling a successful sales training business. Nathaniel Schooler 0:50 Alison has a fantastic story to tell her debut book Secrets of Successful Sales has reached the top of the Amazon best selling chart and is also known in the top 10 in W.H. Smiths business chart. Alison regularly appears on and contributes to the BBC and LBC Radio and she has been named one of the UK's top 10 business advisers and the UK is number 1 sales and marketing adviser by Enterprise Nation. Nathaniel Schooler 1:24 Really pleased to have you on the show Alison. Nathaniel Schooler 1:34 I know you had a life changing opportunity come along quite recently, the Duke of York runs some kind of organisation and you're involved with that. And it sounds really quite interesting. I look forward to hearing more about you and that actually! So I'm gonna let you let you tell me a bit about it. Alison Edgar 1:56 Yeah, so what had happened is one of my clients, I've worked with a lot of young entrepreneurs, some of them ex Dragons Den winners or Apprentice winners. I like working with young people, the the bring out the best in me; they inspire me, and I think it's it's mutual. And Ben Towers who is a young entrepreneur did a multi million pound merger of this company. He works closely with working closely with the Duke of York idea awards. Alison Edgar 2:25 It sounded really funky and really cool. And I thought, that's something I could really get behind. So most people have heard of the Duke of Edinburgh, so with Duke of Edinburgh scheme, you go and you do the running up the hills and you know, you do the the sports activities. Alison Edgar 2:44 But now with digital being so prevalent not only to younger people, but return to workers after maternity leave, or the unemployed, or others, it's a really good way to get education for free. So you get the badges. So you get your bronze award, or you will get your silver award. And then the lead up to that so you get your little badges. So it's in different things, you've got like the walker one, the entrepreneurial one, it helps you do coding etc... Alison Edgar 3:14 So again, if you look at that as a bit of a gap in the market is if you do because as an example, I continued to work while my children were small, but I worked part time. But a lot of people give that time fully to the children. And then they have to go back and they potentially come from corporate world and because the skills have like gone or evaporated. Because techs move so quickly that I just thought that sounded really brilliant thing to help people that are going back to work, help their CV, give them new skills. And ultimately, I think give them confidence because especially with the badges everybody likes to think the one I had, you know up a level or so. I just felt it was something I could get behind. https://www.youtube.com/watch?v=xNpfjPJL-D4 Alison Edgar 4:00 Also, I've got a young team, sort of like Rebecca and my team, she's achieved her silver award, and she is not a graduate, I take on quite a lot of graduates from intern programs. But Rebecca hasn't really get any full formal A levels or anything. And for her, it just gave her a whole new lease of life. Alison Edgar 4:20 So I can see what it does for our team. I was honoured to be made an ambassador for them. So I go add skills in the local area. And I talked about idea and how, again, young people can help with their CV a little bit more, the personal statement a little bit more to really, again,

Nathaniel Schooler 0:23 Today I'm interviewing Chrissie Lightfoot and she's a legal futurist And CEO of Entrepreneur Lawyer Ltd and CEO of Robot Lawyer Lisa; a tool that you can use to create contracts and NDAs. You don't even need to use a real lawyer! She's been mentioned as a cool vendor in AI for small and medium sized businesses by Gartner Inc. She has won all sorts of awards in Entrepreneur Magazine, as a top 10 lawyer turned entrepreneur adviser to the board of the Telegraph's digital enterprise network. Her blog was selected by Feed Spot as one of the top 50 entrepreneur blogs on the web. She's an honorary visiting fellow at the University of Westminster School of Law on AI and robots in law. In this really interesting episode, we talked about entrepreneurial thinking and entrepreneurial skills; key really for actually staying away from being disrupted by technology which is happening fast. Nathaniel Schooler Hi there Chrissie, it's lovely to speak with you after this all this time; I am really interested to learn more about the Robot Lawyer Lisa. Which is from what I understand an AI powered contract creation tool right? Chrissie Lightfoot 2:02 Yeah, absolutely. Nathaniel it's first of all, great to speak with you after so long. But yes, essentially you've got it, Robot Lawyer Lisa is the world's first impartial AI lawyer, we branded her and we've given her personality. So she has her own Twitter stream, YouTube and Facebook. We built a system whereby lay people and business people can create documents between themselves. So there's no need for any human system involvement whatsoever. It's done in a way that is unique. We're the first company to go to market where the system works totally bilaterally and is transparent, hence being impartial. So its objective as well. So two people can use the system and they're educated and made aware of the legal and commercial nuances of what's involved in the particular legal contract. So, we've had a lot of interest. I mean, the flagship tool, our MVP went to market back in beta mode in November 2016 and was launched April 2017 after feedback. It is being used now in about 80 countries worldwide. So we're very pleased with the take-up. What it does tell us is that there is a real need and demand for this type of product, this bilateral product, but it's a completely new way for users to behave. And certainly from a supplier perspective, it's been a good learning curve for us. Having to be agile and respond to our customers needs and demands as to how they're feeling about using it. We were talking to customers and they identified the contracts that would be really useful in this day and age and how people live and work is going to automatically in the next decade or two. So we focused in on creating some property contract tools. So we've done a lodger agreement; a short-hold tenancy agreement, also known as a residential lease and the commercial lease as well. So we are particularly focusing on helping the mass market and majority of people who have been neglected by traditional law firms and solicitors and bringing cheaper, easier, faster more efficient quality product to the marketplace. The feedback has been fantastic and we're just moving into first sales territory with distribution channels, ie. bigger companies, the end users are lay people or small businesses, we're quite pleased with how the company is progressing. In this day and age, you've got to be very entrepreneurial, and being able to flex and adapt and where you thought the market might be, or how you go to market. We've had to assess it, each corner, in each turn and deflect and where we failed in some areas, we've picked up on that and learned and tried new areas. And eventually, we found our sweet spots. It's taken 18 months or so from getting some initial product out there, testing it, piloting it, working with the design and fitting in with the normal trend of how people; the customers are ...

I’m going to introduce Billee Howard who you will find shares some very valuable information around the latest in neuro marketing, emotional AI and how it all impacts storytelling and new approaches to customer engagement in our new Emotion Economy. Billee Howard is founder and CEO of BRANDthro, which is a neuro marketing, consultancy that harnesses creativity and technology to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets and the language and content most apt to drive their engagement. Billee and I discussed storytelling and it’s power as a business currency as she has more experience than most people in it that I know....so it’s well worth listening to this episode. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and sharpened emotional intelligence. She was founder of the global corporate storytelling practice, the GSMG, at Weber Shandwick for many years, following a career as press secretary for the President of the Philippines and his cabinet. I know Billee from from when I went to IBM’s THINK event. We met in Las Vegas and had a really good time there and really good conversation around emotional AI. Billee is also author of the book We-Commerce and the well read Forbes Ask the CMO column. So let’s, let’s dig into this really exciting episode. If you want to keep up with what’s going on in the marketing world, this is something you can’t afford to ignore.  Billee Howard 2:37 Good to see you. How are you? Nathaniel Schooler 2:40 Very well. Thank you very well. Just quite excited. I shouldn't really say that. I say too many times in my podcast, but I am kind of excited I enjoy what I do you see, and I just I enjoy hearing about what everyone else is up to, you know, and I know you've got you've got some sort of big announcements to make about what's going on with your your firm right now and stuff. But before we get into that I wanted to just talk for like, I wanted you to talk really for 10-15 minutes about storytelling, because I know that is your that is your speciality. Right! And yeah, I'd love to sort of hear from your perspective, you know how that's changed? I think, first of all, first of all, what is storytelling? And how does it help people to sell stuff? I think that's the key. Billee Howard 3:29 Well, the heart of everything I do is really based off of the same thing that drives an effective story, which is in order to get people to act, you have to first make them feel and the way that you do that is through stories that are compelling, are about characters are about things that drive emotion and when brands look at storytelling, one of the key mistakes that they make is they talked too much about the what and the what it is they're trying to sell, as opposed to the who and why. Which is what actually engages someone in a narrative and engages somebody to become part of a brand and then ultimately become a customer. So, you know, understanding the ins and outs of storytelling today is critical to anyone. Because as I see it, stories are not just stories, there are a vital currency of business. Nathaniel Schooler 4:27 Okay. Okay. So that, in essence, comes from the mission of the business, right? And what sits sort of behind it. I mean, I was talking yesterday with someone about about that and kind of like the ethics and the morals and the sort of principles of, of the actual business itself. And then that becomes part of the story, doesn't it? Billee Howard 4:51 Well, it depends. I mean, what's driving a lot of storytelling today is again, this shift from brands talking about the what to talking about the who and the why which is all about a grander sense of purpose, and a way of contributing to the world more than just the bottom line, this is becoming a critically important tool, whether you're trying to engage customers, or you're trying to attract and retain employees. ...

Nathaniel Schooler 0:23 Today we are discussing content marketing and social media. I'm interviewing Ehsan Khodarahmi, he has worked for over six years for brands such as Sky and Samsung before making a brave move in 2015 to become an independent digital marketing consultant. In addition to his professional work Ehsan is passionate about education and writing has written his own book, it's actually called Character 100% Character. It's available on Amazon as well. He's actually written over 60 articles published by the Huffington Post on LinkedIn and Social Media Expert. The British Chamber of Commerce, University of Westminster, Michigan State University and Miami University use Ehsan's publications as reference material. He is a humble man and lives his life based on his own very simple philosophy. Say what you mean mean what you say, you can always reach out to Ehsan on twitter at @eksays. Let's get into the show. Hey, Ehsan. It's really nice to talk with you again. Ehsan Khodarahmi 1:30 Thank you very much for having me Nathaniel Schooler 1:32 You know, I love content marketing, I'm right into writing content and doing podcasts and the occasional video and sort of stuff like this. But in terms of sort of content marketing, the most important thing is.... Well, two things right, is to build the audience obviously, and obviously get the audience to do something to take some sort of action. So what are the best ways to build an audience in terms of content marketing? Ehsan Khodarahmi 2:02 First of all, we need to define our objectives, what we want to achieve from content marketing, if we are going to sell through content marketing, we need to be absolutely clear and have right KPIs in place. But content marketing is more about storytelling, it is more about educating and informing our audience about our purpose. So we need to be able to track and we need to be able to interact with our audience. Not just dropping links everywhere, writing blog posts, writing articles. I don't know paying ghost writers to do that for us, or we do it internally at and these are all great. But what we want to achieve and how effective that is. So the effort we are going to put into creating content, we need to step back for a second and define our objectives. So this is the starting point for creating meaningful content. Nathaniel Schooler 3:09 What what sort of objectives are you referring to? Exactly? Ehsan Khodarahmi 3:14 Corporate objectives, business objectives, how relevant we are to our audience, in what market you're operating? And what sort of content our audience would like to see? Are we writing to sell our products and services? So that is not content marketing! Or are we writing to engage and educate the market about our innovative products, great services? How are we going to differentiate ourselves? These are the kind of objectives we need to have in mind, we need we need to have KPIs that impact on SEO, the level of web traffic we get. Social engagement and of course, a and of the day sales leads, do we get inquiries? Do we get people coming to us asking us questions? So these are the kinds of objectives we need to define based on that grant, create the right content, right, and use the right channel to do the distribution. Of course, we need to familiarise ourselves with attribution model in terms of what content drives the most traffic? What content is more engaging? What does our audience our community actually, like the most? Bring us the most business if you like? Nathaniel Schooler 4:34 Measuring the effectiveness of content marketing, how how do we actually do that then? Ehsan Khodarahmi 4:40 Again, I'll have to go back to our conversation just a second ago, by defining our purpose and objectives, what do we want to achieve? So we need to define our objectives, whatever that is KPIs, if it is reach, if it is a sales leads, if it is web traffic, what is it?

Compassionate communication has been one of the building blocks for Lessonly's success and in this interview we learn more about Max Yoder CEO and co-founder of Lessonly - "The powerfully simple training software that helps teams learn, practice and Do Better Work." Nathaniel Schooler 0:10 Thanks for tuning in everybody. Today, I'm interviewing Max Yoder - Ceo and Co-founder of Lessonly, with now over 2 Millions users, we are discussing B2B sales, compassionate communication and having difficult conversations. Lessonly is the powerfully simple training software that helps teams - learn, practice and Do Better Work. Well, it's really nice to see you, Max. Obviously, you're on video for for me, the people listening at home are quite excited to hear about Lessonly as well! Max Yoder 0:58 I appreciate being here. Nathaniel Schooler 0:59 It's quite amazing. I mean, so you've built an E-Learning business? Max Yoder 1:05 We've got training software for sales teams and customer service teams. Nathaniel Schooler 1:10 This is actually being used by lots of FTSE 100s and others? Max Yoder 1:16 We have 600 customers. We just surpassed 2 million unique learners, you know, really, really fun milestones. And we've been doing this for six and a half years, so to say, 600 customers and 2 million learners. When we first got started, I was thinking if we can get, you know, 50 customers, I'm going to be out of my mind! Exciting because I've never had a customer in my life. I had never closed a deal when this business started. So 50 was going to be enormous. It's been it's been great. Nathaniel Schooler 1:42 Wow, that's, that's really quite exciting. So when you when you started, it was a it was a big struggle, right. Like, I mean. Elon Musk talks about startups. And he says "Starting a business is actually a bit like eating glass, and then looking down the Abyss! it just sticks in my mind, you know, because, yeah, you know, I speak to loads of people that are in startups, and you've moved well beyond that, but that pain kind of it shapes you, doesn't it from the early days, right? Max Yoder 2:18 Yeah, I would. Often I would argue that I started a business because of pain, you know, I had a pain and I wanted to fill and it turns out, businesses don't fill pains. You got to go to therapy and counselling for that! But they can teach you a lot about yourself. So I learned a tonne about myself, this was my second business Lessonly. My first business was a polling and surveying tool. I ran that one for two years. And it didn't go great. I still had enough money in savings when we shut it down to get to spin Lessonly up and I had some partners with me at Lessonly as well, that really helps, you know, having other people around instead of kind of feeling like you're going it alone. But with Quipol not doing well, which is the first company I really felt a lot of pressure to make sure that goes well, because one thing not working out, you know, that's an anecdote, two things not working out. Now. It's like, you're just not good at this. So I was really invested in doing everything I could to make Lessonly work. Fortunately, we had a business that had a lot more directed inherent value to customers, which of course, is very important. And we just hit the market at the right time. You know, I think if you tried to start Lessonly today with the exact same playbook, you're going to struggle because markets come in waves, and they don't wait for people. So timing was right. The idea was right, we had enough patience to grow slowly, but surely. But Holy moly, was I stressed out, and I think I missed a lot of the journey by being stressed out. And I think, I'm only now you know only 5 or 6 years in did I realise how much I needed to work on myself, if I was going to be good in this company. And not just focus on the business but, but focus on just being a better version of myse...

Build a Loyal Community Angela Maiers has been listed as one of IBM’s Top 20 Global Influencers, named by Forbes as one of the Top 5 Education Leaders to Watch, in 2017, and is among Huffington Post’s Top 100 Social Media Influencers! Angela founded the global movement, Choose2Matter in 20XX, with a singular mission to help individuals recognize their value and potential contribution to change both their own lives and the world. The non-profit organisation grew out of the impassioned response to a TEDTalk she gave on the power of two simple words, that went viral. YOU MATTER! An educator for 30 years, Angela has shared her message of Mattering not only with students and teachers, but with businesses large and small and organisations of all kinds. Her work has been shared in 78,000 classrooms across 100 countries that has rallied more than a million children. Her work with industries is finding new ways to ignite the genius of employees, successfully addressing a $15 trillion employee engagement problem. Angela Maiers is considered one of today’s most influential thought leaders in education and transformative thinking. Here is Angela's You Matter Ted Talk! It's emotional! Podcast episode transcription! Welcome to build business acumen. My name is Nathaniel Schooler, like a school with an ER, it's really lovely to see you again, Angela. And today you're going to tell me how to build a community of fiercely loyal fans, people that just take action, right? Angela: Good morning to you and it is lovely to see you. I am so excited about this new year. I think community like everything else, like networking has become a buzzword. So I think it's important to understand the core of community. How to build a loyal community is key! So if you take community offline, I grew up in a town of 641 people, and we were a community and the key factor in any community. No matter what size of the level of contribution that each member not only has, but feels responsible for, it feels when you're in a loyal community that matters to you, that you want to be a part of; contribution is a non negotiable because you understand that every member in that community has a gift that is needed by another and that the idea of withholding that gift up withholding everything that you are towards something bigger doesn't exist. So you never take for granted anyone else in the community. And you never take for granted your role in that community. And that's really different. And a network which is just a body of people that potentially are like minded, but they don't have the same level of commitment where they're just, they're just, they, they are a part of something, but they don't necessarily have that deep, you know, DNA level driven idea that they must can interview. Nathaniel: So what do you think? So,you see me looking up at the sky there, I have this really bad habit. I mean, people aren't watching this, thankfully, because I just have this bad habit of just sort of looking up when I'm thinking. it's very interesting what you're just saying. I think, I think from a personal standpoint, I think it depends on actually the cause that that you're focusing on. I mean, for me, as an individual. Since my network became really strong. Which is literally the past couple months. I've been focusing on, just working out who in my network will help me to create content, right? That is the most important thing, help me share that content and deliver massive value when I interview them. So that's my purpose is sharing that content with people to make their lives better. Okay, so that's my, that's my actual purpose with that content. Yeah, so for me, as an individual, I think I actually fit into what you're talking about, quite nicely. Problem is, most people, their actual networks are shallow. They have not communicated their value to people. I mean, I know you and I know you've built communities that are so big, like millions of kids, right!

Building Business Acumen with Nathaniel Schooler & Gunilla Shein Former Journalist 25+ Years, author of 23 Business books and Ex Media CEO Gunilla Shein and I discuss what people need to know in business. We both tell some funny stories about building business acumen and deliver lots of valuable information about business management and ongoing learning. Recently Gunilla has been asked about where to begin building business acumen and business skills and she said it boils down to the skills and the courage that you need and it is imperative you find the qualifications and the acumen. If you don’t have the courage and the skills then it will be much harder to create success and building business acumen is crucial! In Silicon valley they do not look at failure in the same way, they understand that without failure there is no success; much like when we were children learning how to walk! Building business acumen is the same in this way. Both Gunilla and I agreed that we both are really grateful for the times we have failed and got up and to fight another day and take new chances and challenge oneself to do that. We need to understand that in society people are obsessed with success stories and not failures, failures build character and those mistakes shape us to be the messenger to other people who need to learn and many are building business acumen. Many people within businesses are pulling in different directions and many can’t explain what the business they are in does. I explain about my family business and my Dad and Grandfather and I discuss the entrepreneurial journey and how my grandfather worked two jobs and built a factory, both my Dad and my Grandfather Nathan Schooler went to MIT, my Dad is still a lifelong learner at the age of 85 years old; he is learning Taichi and all about nascent technology. We discuss the product and how that it must be right and especially if you are selling something that is rubbish you won’t become successful. Once you get everything right and your staff are pulling in the right direction it is super fun. You can also feel when your teams are pulling in the wrong way and then that enables you to take action! Gunilla explains that the best thing you can do in business is to “be a sponge” and be curious about what you want to know, running with the excitement and naturally going on to build business acumen. When you love what you do, use that charisma and if you can’t be charismatic and you own a business perhaps then sell the business or change jobs. We also shared some amusing stories, Gunilla explains about the founder of IKEA and how he actually behaves in his business and I mentioned a good friend of mine and the time he bought me a £1 ready meal when I was invited for dinner on his boat! Originally this interview and post appeared on my personal site here :- Build business acumen and strategies to stay ahead with Gunilla Shein.

Empire Life Podcast is hosted by Allison Ramsey, listen to the stories of founders all over the planet while they share their stories and strategies on how they've built their online Empires.  This interview today, is with Nathaniel Schooler, entrepreneur & friend. Where he shares how to architect the right conscious success tools to help with you become a successful entrepreneur!

A Conversation with Nathaniel Schooler, co-founder of Next Level Podcast & Profile Jetpack Nathaniel Schooler is a superstar, a LinkedIn Power Profile Award Winner, Official IBM Futurist, Writer & Brand Marketer. It was rather interesting listening to him talk about the power of 52-minute sprints to maximize time and all things communication. To the point […] The post Absolutely Essential Ways to Reduce Stress and Supercharge Efficiency appeared first on Custom Ecommerce Web Development.

Excited and grateful to be joined by Nathaniel Schooler this Friday on Living Fearlessly with Lisa McDonald on The Contact Talk radio Network at 8am Pacific/11am Eastern! Born into a long established entrepreneurial family on both sides, Nathaniel has from an early age, known the struggles business leaders can experience to build their skills, brands and to create jobs. Nathaniel's prior experience in premium retail, wholesale and export within the successful family wine business, taught him ample about business communication, and establishing genuine connection when branching off on his own as an Independent Consultant. Nathaniel works with all businesses of all sizes from solopreneurs, start-ups, and SME'S to the likes of Microsoft and IBM. Nathaniel continues to share the wealth with others in the business world by imparting his wisdom and expertise on his Podcast, www.NextLevelPodcast.com. Nathaniel can be reached at: www.NatSchooler.com (website) or on social media @NatSchooler or via email: nat@natschooler.com. Lots to be learned here, folks! Learn more about your ad choices. Visit megaphone.fm/adchoices