Fitness Business Secrets

If you are a yoga teacher or online class instructor this is going to be a great episode for you. In part 2 of our 2 part interview, with Alex Klein and Alex Jaton the founders out of Ubindi & Yoga Trail,you are going to learn how to grow your online zoom yoga class attendance. So today's episode is perfect if you are a yoga teacher or any online class instructor, whether you use zoom or another online platform. We are going to talk about how to grow your attendance through an old school marketing techniques that many are not focusing on, but still work. You'll also learn how to take advantage of the quirky nature of yoga to be in demand by a specific group of followers.  Also, there are benefits to an online yoga class or any class. So we're going to talk about how to lean into those. In addition we'll talk about how yoga is growing worldwide and how you'll be able to tap into that no matter where you.   What you'll learn from this episode The old school overlooked tool that is still the best in retaining students How To Get Started With Email Content For Your Yoga List How To Take Advantage Of The Quirky Nature Of Yoga To Grow Your Following Post Covid Studio Predictions The Benefits of Yoga Class Online The simple technique that creates community & retains clients The surprising place where yoga is now very big Success story of online yoga classes for blind people Tips on starting your first online yoga class Guest Bio: Today I'm interviewing Alex  & Alex,a husband & wife entrepreneurial team.  Alex says, They had very different professional backgrounds, but wanted to find a way to spend every waking moment together.  So romantic.  So entrepreneurship became their way of life, in particular building startups focused on helping yoga instructors.  In 2012 they founded yoga trail an online yoga community of 80k + people.  And now their new venture is Ubindi, a platform for yoga instructors and really any online coach to manage online class sign up.  Check out the video of our interview: How To Grow Your Zoom Yoga Class Attendance Confidently (full transcription!) Freebie Alert! To get your 5 Page Immunity & Weight Loss Client handout (free) - go here to download  for a limited time! Let's Connect: Also connect with me on social media @FitCoachSecrets Facebook Instagram Twitter Youtube Pinterest Or email us at Hello@TrainedOffice.com. Companies Mentioned in today's show: Ubindi - Simple/inexpensive online class management for teachers & instructors (Facebook page) (Season 2 - Episode 55)

If you are a yoga teacher or online class instructor this is going to be a great episode for you. In part 1 of our 2 part interview, we talking to Alex Klein and Alex Jaton the founders out of Ubindi, an inexpensive online class management tool for independent coaches.  We talk about how to price your class, how to stand out as an online yoga instructor, marketing techniques for your online class, and the state of the online yoga industry right now. What you'll learn from this episode Knowing if you should offer Classes vs. Privates How to create a massive asset for yourself as a teacher, without working more Should you target a large audience or a niche audience? How to charge more when you have less students showing up Are you charging enough for your yoga classes? Guest Bio: Today I'm interviewing Alex  & Alex,a husband & wife entrepreneurial team.  Alex says, They had very different professional backgrounds, but wanted to find a way to spend every waking moment together.  So romantic.  So entrepreneurship became their way of life, in particular building startups focused on helping yoga instructors.  In 2012 they founded yoga trail an online yoga community of 80k + people.  And now their new venture is Ubindi, a platform for yoga instructors and really any online coach to manage online class sign up.  Check out the video of our interview: How to Grow your Online Yoga Classes (full transcription!) Freebie Alert! To get your 5 Page Immunity & Weight Loss Client handout (free) - go here to download  for a limited time! Let's Connect: Also connect with me on social media @FitCoachSecrets Facebook Instagram Twitter Youtube Pinterest Or email us at Hello@TrainedOffice.com. Companies Mentioned in today's show: Ubindi - Simple/inexpensive online class management for teachers & instructors (Facebook page) (Season 2 - Episode 54)

This is the first part of my interview with Tracy Davenport. She is a fitness and wellness lover and mom, at one point she was a full time nurse.  However, with young kids she wanted to add another stream of income and have more flexibility. After trying a few affiliate companies to sell for, she ended up finding an athleisure brand that's taking off for her.  This is her experience and tips if you are thinking about affiliate sales to pump up your fitness business.  What you'll learn from this episode:  Why certain products are not worth selling even if you are making thousands of dollars a month  Why her third affiliate business ending up working for Tracy  How do you address the feeling that your friends or family feel pressured to buy from you?  Why choosing companies that offer recurring commissions is vital & Ways to sell a lot of product on social media  Understanding how much time to put in in the beginning to make it successful (while having balance)  How sharing an insecurity can help you sell to your audience  Read more: https://fitnesssecrets.co/podcast/how-affiliate-marketing-can-pay-off-and-earned-tracy-450usd-in-a-week-for-1-and-half-hrs-of-work-tracy-davenport

How to use automated marketing funnels to grow to 50-60 clients in one month (Part 1) (Interview with JR Spear) Today, our guest is JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt. What he's doing today is he’s coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge. In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.

This is the second part of my interview with JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt.  What he's doing today is he's coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge.  In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.  What you'll learn from this episode:  Intro challenge case study - how to deliver it through Facebook groups and make it competitive  For an intro challenge - how much should you charge & what should you include  One way to do a cash prize while still ensuring you make money for your intro challenge  How to make your own clients become your best sales people through an affiliate program  The Facebook groups technique that skyrocketed his sales to $189k in just 4 months  The 7x7 grid that JR uses for strategy planning  Read more: https://fitnesssecrets.co/podcast/how-to-10x-your-business-with-intro-challenges-and-facebook-group-strategy-that-blew-up-jrs-business-to-189k-in-4-mos-jr-spear

How to create add-on revenue streams & market your business with free PR (Part 1) Today, I’m talking to Kelly Howard. She’s a serial entrepreneur who has sold 4 different companies. One of the companies she’s founded is Bayou City Outdoors, it’s one of the largest outdoor activity social clubs of its kind. Through that business she’s seen life transformations such people start to become active and people meeting and actually getting married. She’s an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they’re seeking.

Today, our guest is JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt.  What he's doing today is he's coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge.  In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.  What you'll learn from this episode:  The key to dealing with unexpected curveballs in your business is similar to dealing with or even an “ambush”  JR's Daily Creed that helps him with accountability  5 Main Funnels that every online coach must have  Why an email list is very important and how to build your own  The Challenge funnel to grow to 50-60 clients within a month  Different ways to set up a successful Fitness Challenge that gets you leads  Read more: https://fitnesssecrets.co/podcast/how-to-use-automated-marketing-funnels-to-grow-to-50-60-clients-in-one-month-jr-spear

How to use automated marketing funnels to grow to 50-60 clients in one month (Part 1) (Interview with JR Spear) Today, our guest is JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt. What he's doing today is he’s coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge. In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.

Highlights from the interview [02:28] – What does it cost to run an activity-based company [06:27] – The surprising way to ensure a great social event [11:38] – Kelly’s secret weapon that kept the community going online [20:01] – The decision and life change Kelly made to become location independent [25:23] – Different ways to … Continue reading

This is the second part of my 2-part interview with Kelly Howard. She's a serial entrepreneur who has sold 4 different companies.  One of the companies she's founded is Bayou City Outdoors, it's one of the largest outdoor activity social clubs of its kind. Through that business she's seen life transformations such people start to become active and people meeting and actually getting married.  She's an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they're seeking.  What you'll learn from this episode:  What does it cost to run an activity-based company  The surprising way to ensure a great social event  Kelly's secret weapon that kept the community going online  The decision & life change Kelly made to become location independent  Different ways to promote your business that isn't just social media posts  2 Big tips to follow to find success as a  fitness entrepreneur  Read more: https://fitnesssecrets.co/podcast/how-to-create-a-social-fitness-club-that-brings-in-250k-revenue-kelly-howard

How to create add-on revenue streams & market your business with free PR (Part 1) Today, I’m talking to Kelly Howard. She’s a serial entrepreneur who has sold 4 different companies. One of the companies she’s founded is Bayou City Outdoors, it’s one of the largest outdoor activity social clubs of its kind. Through that business she’s seen life transformations such people start to become active and people meeting and actually getting married. She’s an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they’re seeking.

Today, I'm talking to Kelly Howard. She's a serial entrepreneur who has sold 4 different companies.  One of the companies she's founded is Bayou City Outdoors, it's one of the largest outdoor activity social clubs of its kind. Through that business she's seen life transformations such people start to become active and people meeting and actually getting married.  She's an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they're seeking.  What you'll learn from this episode:  How Kelly started & sold multiple businesses  The different ways Kelly made money as a subscription model - creating multiple profit centers  Timing & marketing to effectively add a revenue stream through paid workshops  Why Kelly paid premium for a business that made only $900/month  Different Ways to Market with a small budget  How to get free PR to promote your business  Read more: https://fitnesssecrets.co/podcast/how-to-create-add-on-revenue-streams-and-market-your-business-with-free-pr-kelly-howard

Highlights from the interview [02:48] – Danny’s online marketing strategy that doesn’t cost a penny [05:35] – Post tips that get Danny customers and how he creates posts that stand out from the crowd [08:40] – How to do 60-minute comp calls while still filtering out the clients that are not ready [13:54] – The … Continue reading

This is the second part of my interview with Danny Wilson. He is a successful online personal trainer, dad of 2 kids who lives in Liverpool in the UK.  He went from working as a driver to an in-person trainer to a struggling online personal trainer with no time to now a very successful trainer with lots of time for his family.  He's come from a body building background but has evolved his business model and his coaching style to be more flexible, introspective and work for anyone even those who don't want to exercise.  He's a really interesting guy and you'll learn so much from his story today.  What you'll learn from this episode:  Danny's online marketing strategy that doesn't cost a penny  Post tips that get Danny customers and how he creates posts that stand out from the crowd  How to do 60-minute comp calls while still filtering out the clients that are not ready  The gamble that Danny took that took his business from a low of 0 customer to being able to charge $1,800  Why being a specialist pays off over being a generalist  Why charging $3000 for a program actually makes you stand out  Read more: https://fitnesssecrets.co/podcast/why-taking-the-leap-and-increasing-your-price-to-800-month-will-pay-off-danny-wilson

Today on the show, we have Danny Wilson. He is a successful online personal trainer, dad of 2 kids who lives in Liverpool in the UK.  He went from working as a driver to an in-person trainer to a struggling online personal trainer with no time to now a very successful trainer with lots of time for his family.  He's come from a body building background but has evolved his business model and his coaching style to be more flexible, introspective and work for anyone even those who don't want to exercise.  He's a really interesting guy and you'll learn so much from his story today.  What you'll learn from this episode:  Moving from being an in-person trainer with a limited schedule to attend his kids events, to a full time high-end online trainer with global clients and total location/time flexibility  The typical coaching approach that doesn't work well but that most trainers use...And the easy solution to coach better  If you enjoy coaching clients so they don't just see fitness changes but a fundamental life shift, then consider this “homework” technique  How Danny prices his high-end 12-week programs & what he includes  Can a personal trainer have non-exercising clients?  Danny's PT App recommendation  Read more: https://fitnesssecrets.co/podcast/from-big-box-trainer-to-online-trainer-charging-2500-mo-danny-wilson

Highlights from the interview [02:56] – Moving from being an in-person trainer with a limited schedule to attend his kids events, to a full time high-end online trainer with global clients and total location/time flexibility [07:43] – The typical coaching approach that doesn’t work well but that most trainers use…And the easy solution to coach … Continue reading

This is the second part of my interview with Sean Garner. He's a firefighter turned CrossFit gym owner turned personal trainer. He's owned and managed multiple fitness facilities and has been a sought after fitness instructor to high level business executives, entrepreneurs, but also parents.  Men's Health Magazine actually named him one of the world's top 50 fitness pros. Sean has actually created his own series of online training programs, such as Project DadBod. And he serves as a fitness advisor for Men's Health Magazine, where he launched his second DVD with the magazine in 2020.  His latest project is EntreFit where he's a business coach to other fitness coaches, especially gym owners where he has recently helped them maintain and even grow their sales through an online fitness business model.  What you'll learn from this episode:  How being online could actually lead to a price increase  Should you close your online business once you re-open your physical space?  Business Planning: How to plan your operations for you new online fitness business when covid is over  Changes you have to address if/when you have both an online and offline business to run  Sean's three-step model for creating a successful online business  Case Study of how an Endurance Athlete Coach Built up His Community of Followers  Read more: https://fitnesssecrets.co/podcast/the-3-step-model-for-creating-a-successful-online-business-sean-garner

Highlights from the interview [02:46] – How being online could actually lead to a price increase [05:07] – Should you close your online business once you re-open your physical space? [10:23] – Business Planning: How to plan your operations for you new online fitness business when covid is over [12:10] – Changes you have to … Continue reading

Today on the show is Sean Garner. He's a firefighter turned CrossFit gym owner turned personal trainer. He's owned and managed multiple fitness facilities and has been a sought after fitness instructor to high level business executives, entrepreneurs, but also parents.  Men's Health Magazine actually named him one of the world's top 50 fitness pros. Sean has actually created his own series of online training programs, such as Project DadBod. And he serves as a fitness advisor for Men's Health Magazine, where he launched his second DVD with the magazine in 2020.  His latest project is EntreFit where he's a business coach to other fitness coaches, especially gym owners where he has recently helped them maintain and even grow their sales through an online fitness business model.  What you'll learn from this episode:  The big mistake large gyms try to make when going online  The misconception that gyms going online make that loses members  Creative ways to turn items at home into fitness equipment  Why you shouldn't undervalue that bring to your clients by recreating the class experience online  Case Study: How a small boot camp like studio in a small town in Louisiana added 100 clients at $100 a pop when going online  Read more: https://fitnesssecrets.co/podcast/gym-owners-how-to-maintain-and-grow-your-sales-as-an-online-gym-sean-garner

Highlights from the interview [07:00] – The big mistake large gyms try to make when going online [10:23] – The misconception that gyms going online make that loses members [17:11] – Creative ways to turn items at home into fitness equipment [18:42] – Why you shouldn’t undervalue that bring to your clients by recreating the … Continue reading

This is the second part of my interview with Sheena Jones. Just a few years ago, she was a mom of four trying to lose weight, but with tenacity, she built up a following as she lost the weight at a high of 250 pounds.  Now, she looks stunning and has a strong social media presence and has a very profitable online personal training business. She has high ticket clients of $750 a month and general coaching clients from $150 to $250 a month. Oh, and she also has digital products that she sells daily.  What you'll learn from this episode:  How Sheena adds more value to her social media accounts  Why it's important to be relatable & share personal stories on social media  How Tiktok can generate tons of messages, and how to turn that into sales  What Sheena considers the best social media platform to secure “real leads”  How Tiktok can help your following on other social media platforms  How telling a story is worth a thousand views  Read more: https://fitnesssecrets.co/podcast/easy-tiktok-strategies-for-trainers-to-gain-thousands-of-new-subscribers-more-leads-sheena-jones

Highlights from the interview [02:54] – How Sheena adds more value to her social media accounts [06:58] – Why it’s important to be relatable & share personal stories on social media [10:03] – How TikTok can generate tons of messages, and how to turn that into sales [13:23] – What Sheena considers the best social … Continue reading

Today on the show is Sheena Jones. Just a few years ago, she was a mom of four trying to lose weight, but with tenacity, she built up a following as she lost the weight at a high of 250 pounds.  Now, she looks stunning and has a strong social media presence and has a very profitable online personal training business. She has high ticket clients of $750 a month and general coaching clients from $150 to $250 a month. Oh, and she also has digital products that she sells daily.  What you'll learn from this episode:  Struggling through a cycle of diet fads and pills that didn't work  How she accidentally created a following during her weight loss journey  From $750 per month clients to $250 per month clients -- understanding Sheena's business model  The macro percentages she uses for her client's transformation programs and avoiding the pitfalls of using the BMR Mifflin St. Jeor calorie calculator  How she sells lower-priced digital products and the time struggle between creating lower tier Digital Products and your premium coaching clients  Getting 5 to 10 coaching inquiries a day from social media and receiving 100 messages a day on Instagram  Read more: https://fitnesssecrets.co/podcast/how-to-build-your-following-by-telling-your-story-and-being-vulnerable-sheena-jones

This is the second part of my interview with Tim Drummond. He went from being a Futures Trader to a personal trainer, and quickly honed his skills to be able to charge as much as $3,000 a month for his transformation programs.  Because of his success with training Top Executives and even celebrities, he went on to become a best-selling author and one of his books which is called Coach to the A-list.  Tim, using his behavioral change techniques, eventually transitioned his personal training business online while still charging $3,000 to $4,000 a month and was still able to see radical transformations in his clients.  Because of the results he was able to get and his passion for coaching, he's transitioned his business yet again, and now coaches other personal trainers to build financially successful online businesses.  What you'll learn from this episode:  Example Coaching Call that helps clients to see your value  When “No Response” is the best response, and understanding what an objection is to really overcome them  10% Rule that makes a prospect really like you, that most trainers don't follow  Use the “Bridge” technique to Create the Desire to Take Action & Sign Up  How do you use questions to increase sales through a sales page or chat bot  3 Ways to get more info on Tim's teaching techniques  Read more: https://fitnesssecrets.co/podcast/up-your-close-rate-with-this-sales-call-framework-that-writes-the-sales-script-for-you-tim-drummond

Our guest today is Tim Drummond. He went from being a Futures Trader to a personal trainer, and quickly honed his skills to be able to charge as much as $3,000 a month for his transformation programs.  Because of his success with training Top Executives and even celebrities, he went on to become a best-selling author and one of his books which is called Coach to the A-list.  Tim, using his behavioral change techniques, eventually transitioned his personal training business online while still charging $3,000 to $4,000 a month and was still able to see radical transformations in his clients.  Because of the results he was able to get and his passion for coaching, he's transitioned his business yet again, and now coaches other personal trainers to build financially successful online businesses.  What you'll learn from this episode:  How Tim gave up Futures Trading to be a personal trainer  Getting faster results & charging $18k per 4-month transformation programs with Behavior Change Coaching  Could you be doing this wrong? How most trainers create pushback from their clients  Getting to $200-$300k/year without being overwhelmed with constant messages from clients  How to wait until week 4 of your program to have your clients log any meal...and still see 12 pounds of weight loss by week 6!  Read more: https://fitnesssecrets.co/podcast/the-difficult-client-coaching-technique-that-leads-to-transformational-results-tim-drummond

This is the third and last part of my interview with Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement systems and then iron man triathlete. However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    In the first part of this interview that we released in the last episode, we talked about Andrew's success and struggles with running his in-person gym. And then we got into how he sets up his business so it works for him and he's making $250,000 gross online with no employees and about 50 clients per month.    Now in the second and third parts of this interview, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time. How he still addresses fitness. What types of apps he uses. And the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community even though they're all online in different parts of the world.    What you'll learn from this episode:  Finding the niche to still have a lot of customers  Should you or should you not hire someone to do your facebook ads?  How Andrew achieves a 374% return on his marketing spend!  How Andrew made sure to wow his clients when Covid hit… and how it led to $3k more in additional sales  How many sales a week do you need to do to make $250k a year?  Training his 80-year old mom to be a world class deadlift champion  Read more: https://fitnesssecrets.co/podcast/how-to-earn-374-percent-return-and-100k-on-his-facebook-marketing-andrew-read

This is the second part of my interview with Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement systems and then iron man triathlete. However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    In the first part of this interview that we released in the last episode, we talked about Andrew's success and struggles with running his in-person gym. And then we got into how he sets up his business so it works for him and he's making $250,000 gross online with no employees and about 50 clients per month.    Now in the second and third parts of this interview, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time. How he still addresses fitness. What types of apps he uses. And the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community even though they're all online in different parts of the world.    What you'll learn from this episode:  How Andrew uses an app to manage $1k clients without having to train them live  Why video is better than in-person training and How virtual coaching thru app training could be superior to training live A unique approach to a 28-day fitness challenge that that easily gauges clients progress through points Andrews competition structure that allows extremely fit and extremely unfit clients to fairly compete with each other Why he makes challengers prove themselves in the beginning of the challenge Read more: https://fitnesssecrets.co/podcast/how-to-use-competitive-fitness-challenges-to-increase-your-online-sales-andrew-read

Our guest today is Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement system and an ironman triathlete.    However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    The first part is gonna be about his physical gym, his success and his struggles as he tries to make it work. In addition, we go into how he's making $250,000 gross sales online with no employees with an average of 50 clients per month.    In the second and third parts of this interview that we'll release in the next two episodes, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time, how he still addresses fitness, what types of apps he uses and the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community, even though they're all online in different parts of the world.    What you'll learn from this episode:  How to shift from "I don't know how to make money online" to "I'm making a 5-digit income through Facebook marketing”  How Andrew made $30k in a weekend in his 3000 sq ft gym  The real problem with juggling in-person and online fitness training  The No.1 mistake the fitness industry is doing now  How he sets up his training programs to work as a sales funnel  Read more: https://fitnesssecrets.co/podcast/how-andrew-made-30k-in-a-weekend-in-his-3000-sq-ft-gym-andrew-read

This is the second part of my two-part interview with Jordan Berry where he shares the small but hugely impactful things he does with his trainers and his customers to create a sense of a broader brand, community and support without having a central fitness studio.    Jordan owns a New Zealand based personal training company, Kaizen Fitness, and host of the Kaizen Fitness Show, a podcast that interviews top athletes and health experts.    At only 21 he's built up a successful personal training business with two trainers and a massage therapist. What's interesting is that he's built up a successful business without having his own gym space. He and his trainers actually train out of other fitness gyms.    This is a great low risk and low cost business model for any trainer to use to initially expand their business. The challenge with these businesses is it's not so easy to find top-notch trainers and keep them. What's amazing about what Jordan has done is through community events, training programs for his trainers, ongoing support, and even a podcast.    What you'll learn from this episode:  The 3 pillars of Jordan's Kaizen Fitness  Jordan's personal training business model -- from cost to session times  How to use onboarding to attract top talent to your personal training business  The four things you have to do in your weekly one-on-one with your trainers  Why building a ‘community' is essential in any kind of business  Read more: https://fitnesssecrets.co/podcast/how-to-expand-your-training-biz-with-subcontractors-and-renting-from-big-box-gyms-jordan-berry

Today on the show is Jordan Berry, the owner of Kaizen Fitness, a New Zealand based personal training company, and host of the Kaizen Fitness Show, a podcast that interviews top athletes and health experts.  At only 21 he's built up a successful personal training business with two trainers and a massage therapist. What's interesting is that he's built up a successful business without having his own gym space. He and his trainers actually train out of other fitness gyms.  This is a great low risk and low cost business model for any trainer to use to initially expand their business. The challenge with these businesses is it's not so easy to find top-notch trainers and keep them. What's amazing about what Jordan has done is through community events, training programs for his trainers, ongoing support, and even a podcast.  In the second part of this two-part interview, Jordan shares the small but hugely impactful things he does with his trainers and his customers to create a sense of a broader brand, community and support without having a central fitness studio.  What you'll learn from this episode:  A very simple set up to get your podcast going  Free and inexpensive podcast software to edit your podcast  How to get started with your podcast interviews w/o feeling too awkward so that it goes smoothly  Leveraging your network to get your first few guests  Is it difficult to get on Spotify and Apple music?  Momentum & expanding your network through podcasting  Read more: https://fitnesssecrets.co/podcast/how-to-build-your-fitness-authority-and-network-through-your-own-podcast-jordan-berry

He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family.  What's interesting about Christian is that he's found success really quickly as a personal trainer, which we all know isn't actually that easy.  He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he's made it work for his family life and who he is as a person.  What you'll learn from this episode:  Kristian's simple but elegant social media philosophy with no paid ads needed  Why it's vital to delegate marketing tasks and know your target audience well  How one 15-20 minute phone call can secure customer's purchase  Why referrals can be a deal-breaker in the fitness industry and how to use them right  How Kristian built a successful online training business by treating people well and charging less to earn more  Read more: https://fitnesssecrets.co/podcast/how-to-make-10k-per-month-part-time-with-online-training-clients-and-with-no-paid-ads-kristian-leach

This is part two of my interview with Kristian Leach. He initially set out to be a teacher, but soon fell in love with personal training.  He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family.  What's interesting about Christian is that he's found success really quickly as a personal trainer, which we all know isn't actually that easy.  He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he's made it work for his family life and who he is as a person.  What you'll learn from this episode:  A simple nutrition coaching methodology that any trainer can use to teach nutrition while staying within their scope of practice  What recipes, videos, coaching to include in your weight loss program to create value and weight loss  How to know your macros when eating out and balancing protein macro percentages for Vegans  How do you focus on nutrient goals like fiber intake and if you should count total carbs or net carbs  How Kristian went from 0 customer to extremely booked -- by learning from 2 big mistakes  Read more: https://fitnesssecrets.co/podcast/how-to-give-amazing-nutrition-coaching-that-drops-the-lbs-without-being-a-nutritionist-kristian-leach

Today on the show is Kristian Leach, he is located in Calgary, Canada. He initially set out to be a teacher, but soon fell in love with personal training. He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family.  In addition, he's really big into his charitable work and has raised over $125,000 for programs like Charity Water, the salvation army adoptive family. What's interesting about Christian is that he's found success really quickly as a personal trainer, which we all know isn't actually that easy.  He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he's made it work for his family life and who he is as a person.  What you'll learn from this episode:  How Kristian went from a teacher career path to personal training at a big box gym to successful offline and online fitness business owner  What made Kristian choose to focus on training women going through Menopause  How Kristian built up his online training business & fitness video library part time   Kristian's Online Fitness Business Setup  How to give a custom nutrition program to every client in under 5 minutes  Read more: https://fitnesssecrets.co/podcast/how-to-attract-hundreds-of-online-fitness-clients-by-helping-women-going-thru-menopause-kristian-leach

This is part two of my interview with Dani Singer. He's the president and founder of Fit2Go, a top Baltimore, Maryland in-home training company. They train about a hundred clients every week.  His business is impressive! After starting out in his college apartment at the age of 21, in just a few years, it is now one of the top in-home training companies in his area, and with a team of full time trainers.  He even has business relationships with national property management companies to train for free at these apartment complexes in his area.  In addition, he has been featured regularly on his local news channel through his regular health segment. There's so much to learn from what he's made work for his in-home training business.  What you'll learn from this episode:  How 75% of Dani's in home clients stayed on during Covid virtually… and how another group didn't  Post Shutdown: How Dani's transitioning his 5 full time trainers back to in-person in-home training  How to hire a director/manager to free up time and grow your business  Top 2 tips Dani for other In-Home Personal Training Business Owners  Read more: https://fitnesssecrets.co/podcast/how-to-hire-a-manager-for-your-pt-business-tips-on-getting-on-your-local-news-dani-singer

Today on the show is Dani Singer. He's the president and founder of Fit2Go, a top Baltimore, Maryland in-home training company. They train about a hundred clients every week.  His business is impressive! After starting out in his college apartment at the age of 21, in just a few years, it is now one of the top in-home training companies in his area, and with a team of full time trainers.  He even has business relationships with national property management companies to train for free at these apartment complexes in his area.  In addition, he has been featured regularly on his local news channel through his regular health segment. There's so much to learn from what he's made work for his in-home training business.  What you'll learn from this episode:  4 Key Things that got Dani's in-home training business off the ground  How paying double to trainers AND not requiring them to do sales paid off for Dani  The free-rent apartment-gym business model that can skyrocket your business  How to manage Trainers to feel like a team  How Dani designs his programs to build up to 100 recurring clients per week!  Read more: https://fitnesssecrets.co/podcast/build-a-team-of-rockstar-trainers-that-will-grow-your-fitness-business-for-you-dani-singer

Today's guest is Melanie Morissette. She's a longtime personal trainer who has slowly made her way online.  Recently with the lockdown, she revamped her online fitness business with regular videos, a free opt-in video product. And now she is releasing a paid video product and a future subscription service. She still trains regular clients offline, but she also has online clients. And now she will have this subscription, informational product revenue stream.  Melanie teaches in many modalities from Zumba, Pilates, and Yoga, but she has a strong niche for training seniors with things like chair yoga.  If you check out her website, abstractfitness.ca and her Facebook page, you'll notice she has tons of video recipes, contents, and blogs. But what's interesting about Melanie is that she doesn't consider herself a techie at all. From her robust online presence, she has proven that with free cheap tools, software, and basic video editing skills, you can have an amazing online fitness business with a strong stream of leads.  What you'll learn from this episode:  How to get Fitness leads using quick, easy and simple methods  How to attract and respond to clients on Social Media  How Melanie attracts emails subscribers  Simple tools (that you have!) to start recording videos today  Read more: https://fitnesssecrets.co/podcast/start-today-non-techie-content-strategy-using-free-tools-that-brings-in-5-10-leads-daily-melanie-morissette/

Our guest today, Joseph Dispenziere is a serial fitness business entrepreneur with over 35 years of experience in the health and wellness industry.  One of his ventures, a cross training fitness studio, was an in-home personal training business and also a small group and one-on-one personal training studio that had 18 trainers, and at its peak 20,000 one-on-one sessions a year before he successfully sold it.  He went on to start Core Fit Consulting, which consults gym owners from sales, to facility design, to lease negotiation, and even financing. And as an extension, he also formed, “The Gym Broker”, which as its name suggests acts as a broker for gym buyers and gym sellers.  Here's the second part of my interview with Joseph.  What you'll learn from this episode:  How to approach your landlord in case you need some help with rent He's going to answer the question: Are people going to return to the gym? Plus, actual survey results from a survey of gym goers Joseph is going to give us an Outline for gyms to use so that they can reopen while keeping members safe from infection  We'll also cover ideas of how a class and gym floor based business can make a profit if capacity is capped with social distancing  We're going to cover the question a lot of us fitness facility owners are asking ourselves if times are tough: How long should we keep pushing on? Joe has interesting insights on what to think through when making that decision 

Our guest today, Joseph Dispenziere is a serial fitness business entrepreneur with over 35 years of experience in the health and wellness industry.  One of his ventures, a cross training fitness studio, was an in-home personal training business and also a small group and one-on-one personal training studio that had 18 trainers, and at its peak 20,000 one-on-one sessions a year before he successfully sold it.  He went on to start Core Fit Consulting, which consults gym owners from sales, to facility design, to lease negotiation, and even financing. And as an extension, he also formed, “The Gym Broker”, which as its name suggests acts as a broker for gym buyers and gym sellers.  I wish I met him when I was selling my gym!  What you'll learn from this episode:  Things to consider for a successful sale of a Small Owner Operated Personal Trainer Studio  How to create value by growing your fitness business with a team of high quality dedicated trainers. We talk about the age old question: Should you make your trainers Contractor or Employees?  How to use a numbers-based business plan to get bank financing (Franchising, Valuing a Franchise Gym Business, Current Changing Trends in the Fitness Industry)  Things to consider when deciding if you should Buy or Open a new gym?  (Hint: one of the options could set you up to make profit from day 1! With financing the optimal approach that makes you money on day one!)  Most importantly, how to estimate what your gym is worth.  Read more: https://fitnesssecrets.co/podcast/how-to-buy-a-gym-or-sell-your-studio-for-the-best-price-joseph-dispenziere

I'm excited because we're going to listen to part two of my interview with Kisa Davison, the co-founder and head coach at Straight Blast Gym of Montana, which actually has three locations.  In addition, she coaches other fitness entrepreneurs and has four nearly grown kids on her plate. She also manages her family's residential construction company and investment properties, and is really big into charity.  Eleven years ago in the middle of a recession, a personal crisis, and career crisis, she and her husband with four kids, opened a brand new gym and they haven't looked back since. Here's part two of my interview with Kisa.  What you'll learn from this episode:  How to buy your next gym location with only $5K down and no loan from the bank!  What Kisa's well-run gyms net profit margins are (so that's the Net amount of profit that she takes home after all expenses)  Her process to track her conversion from lead to new sign up accurately & with no fancy computer software  You'll learn about her optimized risk expansion model. Have you ever thought about growing your gym to another location but didn't want to take on a whole ‘nother gym by yourself? And creating a franchise was also not appetizing for you? Then make sure to take out your notepad because she will share this amazing different type of expansion strategy for your gym, which we'll call the Joint Venture Model  Read more: https://fitnesssecrets.co/podcast/no-franchise-joint-venture-gym-expansion-model-kisa-davison

I'm so excited because today I'm talking to Kisa Davison, who is the co-founder and head coach at Straight Blast Gym of Montana, which has three locations -- in Kalispell, Whitefish, and Missoula.  She also coaches other fitness entrepreneurs. In addition, she has four nearly grown kids and even has time to manage her family's residential construction company and investment properties.  In addition, if there could be more, she has much charity work and she has founded Gorilla Booster Club, a nonprofit to support Montana grappling athletes.  She clearly has systems to run her gym efficiently and she's accomplished a lot.  What you'll learn from this episode:  The personal and financial crisis Kisa went through, and how Yoga ended up being her saving grace  Opening her first gym in the middle of recession… and being immediately profitable  How they successfully started with an under $10K budget to launch their first gym  A pre-launch fundraising formula -- how Kisa raised money to open their gym with a Pizza Party and a paid-in-full membership offer  Building a Real Estate Gym Empire      Read more: https://fitnesssecrets.co/podcast/build-a-real-estate-empire-and-gym-empire-how-she-did-it-mid-recession-kisa-davison 

Today, we're doing the second part of our interview with Ali Cavill.  If you haven't listened to the first part, you should definitely check it out because it has great Instagram tips and how to set up your own outdoor bootcamp.  Her biggest revenue for her fitness services is her Fit Fantastic Fun Kids Program that partners with day camps to provide fitness activities to the kids.  Besides her main business, she's sort of an influencer by writing for magazines like Elle, Good Health and Women's Fitness. In addition, she does some glamorous acting roles and helps with charity such as multiple sclerosis.  What you'll learn from this episode:  How to contract with summer camps to provide kids fitness activities as part of their curriculum  How she manages equipment when there can be 40 kids in her class  How she can charge up to $500 Australian dollars (about $445 USD) for each session she teaches!  Tips and the mistakes to avoid if someone wanted to offer kids fitness activities services to kids camps  Read more: https://fitnesssecrets.co/podcast/easy-to-start-high-profit-kids-fitness-camp-business-ali-cavill

Today we are talking to Ali Cavill, who after leaving a corporate job in human resources, she decided to focus on becoming a successful fitness entrepreneur. She's located in Sydney, Australia, and is now the founder of Fit Fantastic.  Through Fit Fantastic, she offers personal training services and bootcamps on the beach. What's really exciting is she has grown her Fit Fantastic Fun Kids Program from 40 to 100 kids in her program. In addition, she does a lot of charity and community work such as going to The Great Wall and helping with the treatment of the community of MS.  She's also written for magazines such as Elle Magazine, Good Health, and Women's Fitness, and has even done fitness and acting roles on various shows.  What you'll learn from this episode:  How Ali created her popular Bootcamp using a beautiful but FREE location -- the beach!  How she integrates allowing kids to join the camp to position it as a unique solution for parents wanting to spend active time with their children and how she gets around the common issues with having an outdoor Bootcamp  The strategies she follows to get to 20,000 Instagram followers, and a very unique strategy she uses to spread her stories on IG!  How she sets up her bootcamp so it's still fast moving, and engaging while having different skill set for kids in the class  Read more: http://fitnesssecrets.co/podcast/no-rent-bootcamp-model-strategies-to-get-20k-instagram-followers-ali-cavill

I'm so excited today because I'm talking to Jake Foutz, owner of Fitness Xperts, a full service gym in Orlando, Florida.  Fitness Xperts offers a gym membership that includes classes, the gym floor, small group training, personal training, massage, and even has a separate pilates room.  What I think is interesting is how he is able to successfully manage a gym with so many moving parts, including four partners, two sets which are couples, and how he was even able to successfully turn this complex business around, which was struggling at the time that he bought it.  What you'll learn from this episode:  How much he paid for his gym and how he got to that price  How he is able to offer so many services and he still gets to train clients with minimal headaches...some would call this the Subtenant Rent Model  How he uses a $0-cost Instagram marketing strategy that brings in hot leads every week!  As a past SEO expert, his recommendations that got his gym to the top of Google for his area  Read more: https://fitnesssecrets.co/podcast/simple-to-run-full-service-gym-model-and-no-cost-instagram-technique-weekly-hot-leads-jake-foutz 

I am so excited today because we're going to talk to Stephen Whittier. He's done it all in fitness. He's been a personal trainer, a fitness and martial arts gym owner, and is now a business coach to other fitness professionals helping them 5X, 10X their business.  Using his fitness and the analytical background, he's been helping fitness coaches since 2011 which is a while ago, and he's helped them go from three to $5,000 a month to make it even $40,000 or $60,000 a month.  With his main specialty being online training now, it's really interesting to talk to him. One of his students, Steve McKinney, was able to actually 4X his investment with just one post. I think we've all been there where we can't even get one response to some of our posts so it's really interesting what he's doing.  What you'll learn from this episode:  How to market, learn the arts of really understanding your market, and targeting your niche before taking your business online  Why just following a rigid script, and the normal Facebook groups strategy won't work...and how to solve that  How long does it take to get an online fitness business up and going? And why you should get started even with 0 followers  How to get past the idea that your a slimy salesperson when first marketing your course  Read more: https://fitnesssecrets.co/podcast/top-problems-&-mistakes-new-online-trainers-make-&-how-to-overcome-them-to-surge-your-sales-stephen-whittier

Today, we're talking to Louise Clancy, a Pilates business owner in the UK.  This is the second part of my interview with her. If you haven't listened to the first part, you should definitely check it out because it has tons of info on how to start your own multi-location, low-cost Pilates business.  What's amazing about Louise is that she went from quitting her corporate job, telling her husband that she quit her job and starting a new pilates business from scratch to growing her business to over 200 members and now she coaches other fitness business owners how to grow their business just like her.  You'll really enjoy the second part of this interview.   What you'll learn from this episode:  How she only spends £50 or around $62 USD on FB ads and gets 20-50 opt ins from one ad! How does she do that?  She gives us more detailed wording on how she targets her pilates customers and she answers the question “can you target more than one customer type?”  How she does sales & keeps her conversions high even when her trial clients only interacts with her remote trainer - that's right Louise is not there on site!  We talk more in depth about creating a customer avatar and how it can be different depending on where you are  Read more: https://fitnesssecrets.co/podcast/how-to-target-your-message-to-ideal-customers-for-high-conversions-louise-clancy

I am so excited because today I'm talking with Louise Clancy who lives in North Wales, United Kingdom, where she operates a successful pilates business and an online coaching business for other fitness professionals.  She was working in the corporate world, and made that decision, “Why don't I quit my corporate job and start my own fitness business, particularly in pilates?”  She took a leap of faith and found the money to get one of those expensive coaches. From there, her mindset and strategies grew. Then, she was able to really grow her business and support her family.  What's interesting now is that she actually has become a coach herself and teaches other professional fitness studio owners on how to grow their business.  What you'll learn from this episode:  How she went against the traditional idea of opening a leased fitness studio space, and instead grew her business by renting multiple different locations at a low cost  The one change she made, that supercharged her growing to 60 recurring clients per month with just 5 classes per week  The exact phrasing she started using to target her pilates customers that has consistently increased her membership  What she does to retain top trainers who can work well working remote and unsupervised  Read more: https://fitnesssecrets.co/podcast/low-cost-multi-location-high-membership-yield-fitness-business-model-that-works-anywhere-louise-clancy

This is the second part of a two-part interview with Tracy Steen, and if you haven't heard the last one, you should definitely hear it.  Listen to the last episode, because Tracy is a successful YouTube entrepreneur who has 25,000 YouTube subscribers and makes Ad revenue and sponsorships from her channel, in addition to having a membership site and even downloadable products.  Here's the second part of our two-part interview.  What you'll learn from this episode:  How she sets up her membership site to create recurring monthly subscription income What she does every month to make sure her members get to see so much value and keep signing up  Top 5 tips for any aspiring online trainer to focus on If Instagram is working for her  Read more: https://fitnesssecrets.co/podcast/create-recurring-revenue-online-memberships-and-downloadable-products-tracy-steen

Today, I am so excited to talk to Tracy Steen.  She's the owner of Move Daily Fitness, which has a very successful YouTube channel where each video has a couple thousand views each and she has 25,000 YouTube subscribers.  She also has a very successful fitness membership site with recurring monthly subscribers, downloadable products, and even Ad revenue from her channel and her sponsorships.  What you'll learn from this episode:  How she got 25,000 YouTube subscribers and how you can make money through Ad revenue from YouTube  What the estimated earnings is for every thousands of views of your YouTube videos  How she earns an additional $200 to $300 per month passively from a simple PDF download that she promotes via her YouTube channel  If having offline clients has been beneficial for her online business  Read more: https://fitnesssecrets.co/podcast/make-additional-income-ad-money-new-clients-from-youtube-channel-tracy-steen

We have a real treat today because I'm talking to David Lyons. He has turned a debilitating diagnosis of multiple sclerosis into his own personal mission, inspiration story, and even a really successful niche fitness business.  David is also the author of “David's Goliath,” an autobiography story of his journey with MS and his own fitness book, “Every day Health and Fitness with Multiple Sclerosis.” He's also the senior fitness director for MS Workouts, an online membership site that provides strength training workouts for those battling MS.  At the age of 47, he was suddenly dealing with multiple sclerosis (MS), a debilitating disease that causes nerve damage and leads to vision loss, pain, fatigue, and impaired coordination.  However, instead of giving up his passions, he pushed forward. At the age of 50, he competed in a bodybuilding competition while struggling with MS. He ended up winning the Most Inspirational award for that competition.  What you'll learn from this episode:  Be inspired by how he is still able to turn around from a debilitating disease and become a successful bodybuilder again focusing on clients with MS or physical challenges  How to create opportunities, passive income opportunities without being a marketing expert, doing things like creating your own certification, creating your own online training program, or even licensing your workout videos to an online membership site  Read more: https://fitnesssecrets.co/podcast/achieve-multiple-streams-passive-income-fitness-trainer-david-lyons

I am so excited because we get to talk to Jami Shields who is an inspiration for all of us, especially if you feel like you are making an unexpected life change into becoming a personal trainer or even a gym owner.  In 2008, she was a second grade teacher in Harrisburg, Pennsylvania, a military wife, and the mother of two kids who wasn't necessarily a gym goer. She was on track to become a principal.  In 2009, she found herself running a half marathon. She didn't really consider herself a gym goer. Then in 2010, she competed and won first place in a bodybuilding competition. Her pictures look amazing.  In 2012, she opened the doors to her first fitness studio. Now, she's been a studio boutique fitness owner for eight years and has transformed numerous ladies' physiques and helped them lose between 10 to 50 pounds.  What you'll learn from this episode:  Mistakes to avoid when partnering with someone when opening your gym  How she opened her own gym - what it costed her and how she kept her costs down  The free way she leveraged her challenge through social media and got new prospects in immediately  The different results she had from running a premium priced challenge compared to a low barrier $50 challenge and what she likes better  The unique way she recently set up the point system in her challenge  Read more: https://fitnesssecrets.co/podcast/how-teacher-turned-fitness-pro-successful-womens-focused-studio-jami-shields

Today on the show we have Steve McKinney. He has been in the fitness industry for over 30 years.  His accomplishments include placing first as Mr. Southern Illinois, reaching a black belt in Jujitsu, and owning multiple fitness studios in Jujitsu and bootcamp.  He recently started a new personal training gym that uses his 15-minute workout where clients only need to come in for two times a week and see complete body transformation. It's amazing!  What you'll learn from this episode:  His radical 15-minute training protocol technique that is perfect for training with social distancing while maximizing customers per hour  His training technique that works great with anyone, even the challenging clients with many injury limitations  How he charges for these 15-minute sessions to see if this concept would work well for your business  How he has transitioned part of his business to be online training and how that online training is almost completely automated  Read more: https://fitnesssecrets.co/podcast/social-distancing-training-techniques-15-min-body-transformation-workout-steve-mckinney