How to Grow a CMO

On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. Steve's career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. Eric's career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday. In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this episode of How to Grow a CMO, host Ali Hussain is joined by Heather Dodgers-Rubash, SVP of Marketing at NetSPI. Heather's journey into marketing came via stints in journalism and politics, before landing roles at a number of start-up and established tech providers. In their conversation, Heather and Ali discuss the importance of balancing brand and demand, the power of cultivating strong interpersonal relationships within teams, and how collaboration is critical to the successful delivery of projects. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this episode of How to Grow a CMO, host Ali Hussain is joined by Evelina Amanatidou, Global Head of Marketing Communications at Temenos. Evelina learned about the intricacies of business from a young age. Her father, a CFO, taught her that to fully understand a business, you must understand the numbers, and that marketing was just another ‘lever' you have to pull to make a company successful. She describes putting together a fast-growing marketing team at Temenos as like putting together an orchestra; as well as making sure everyone has the right instruments, they equally must know how to play music together. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC. Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. Yet this ‘philosophy of frugality' is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco. Margaret has a wealth of marketing and product management expertise from her career in the technology industry, having occupied executive global roles at the likes of Dell, Finastra and AMD. She has recently taken up a new role as CMO at Kinaxis, specialists in supply chain management and sales and operation software.* She is passionate about demystifying complex technology solutions for customers and businesses, and sees her role as that of a change-agent who helps organisations transform and create business advantage.*This episode was recorded whilst Margaret was in her previous role at Finastra. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On this new episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of OneTrust, Lisa Campbell. Lisa has 25 years of experience in the software industry. Her success spans across Fortune 500 companies and startups, where she's collaborated with various leadership teams to revamp brands, introduce innovative products and pioneer new business models. Prior to joining OneTrust, Lisa spent 18 years at Autodesk, where she played a pivotal role in driving the company's marketing efforts. She also serves as an independent board director at Dropbox How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno.Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.We discuss:Why the CMO role is not all about MarketingHow to transform an organisation whilst honouring the pastWhich areas of Marketing need their myths dispelledDeepening the relationship between brand and demandMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. We discuss:How marketers use technology in a way that sellers don'tHow challenges can help shape a leaderInfluences past roles have on a CMO's skillsetGetting the most out of your resources in a tough economyThe role of brand in building world-class marketing organisationsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Dipti Kachru is CMO at Broadridge. Dipti's marketing career has specialised in financial services, including wealth management, banking and asset management, having held senior positions at Chase Bank, JP Morgan and Oppenheimer Funds. Broadridge is a global fintech leader with $5 billion in revenues. They help clients capitalise on what's next with communications, technology, data and analytics to drive their business forward. We discuss:The value of purpose and diversity Principles that unite Marketing, Sales and Product teamsTaking a holistic approach to brand and demandThe advice Dipti always comes back toMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.comBrought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform.Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations. Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and demand generation functions.We discuss:A marketing career led by a passion for learningHow life outside work shapes the leadership skills of a CMOBuilding a team to meet marketing objectivesWhat you can learn from working for companies of all different sizesMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.We discuss:How to structure a team to fulfil the role of marketingThe value of behavioral science in marketingThe best ways to approach testing creative ideasHow data supports the challenge of ‘moving fast enough'

John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle. John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he's also an investor in cleantech and eco brands.We discuss:Marketing a brand's vision for the futurePowerful marketing philosophies to flourish sale pipelinesHow to maximise your time with stakeholdersThe hallmarks of a strong working relationshipMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way.Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020.We discuss:The role of marketing and how it is used at IndegeneHow to articulate the value of brand to your leadership teamWhat building a purpose-driven brand is all aboutHow to implement and build strong team culture Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Gabriela Henault is a first-time CMO at AlphaSights, the global leader in knowledge on-demand. Gabriela is currently responsible for building up the global marketing function. Before her role at AlphaSights, she spent 13 years at Prophet, where she managed the Brand & Activation practice in EMEA, led global client engagements and business development efforts and served on the European Leadership team. We discuss:Her expectations of the CMO role before becoming one The challenges young people face coming into the world of workThe importance of domain expertise in tech and how it propelled her careerHow AlphaSights' mission and vision have manifested in brand messagesMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation She is responsible for Intel's exciting marketing activations across Canada, the United States, and Latin America. She leads a group of 70+ marketers across consumer, commercial, and gaming segments as well as enterprise and data centre marketing.Carolyn has over 20 years of experience making the complex simple, distilling core messages, communicating, delivering results and leading high-performance, high-impact teams.We discuss:Where the company is today and the role of marketing within IntelThe power of sales and marketing working togetherWhy a B2B career is now really excitingThe marriage between the top and bottom of the funnelChallenges women rising through the ranks are facingMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Rachel Fairley is the Global Vice President of Brand Marketing at Hewlett Packard Enterprise (HPE).Rachel is leading the repositioning of the HPE brand to be the Edge-to-cloud leader, delivering a data-driven strategy to drive from brand to revenue.For over 20 years, Rachel has led marketing at several well-known B2B brands and agencies such as Landor, Sage, Oracle and now HPE. Additionally, she was recently named a Top 100 B2B Marketing Leader in Technology Hot Topics.We discuss:The crucial levers to effective brand buildingAcquiring new customers vs building valuable relationshipsThe effectiveness of increasing brand loyalty or increasing penetrationThe power of ‘emotional messaging' vs rational messagingMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business. Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey.We discuss:The role of sustainability and purposeArcadis' approach to driving demand and balancing brandHer approach to building world-class marketing teamsHow to nurture teams in challenging environmentsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands. Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue.  Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for introducing the Finish concept of “Sisu” to Verizon. We talk about: Her marketing philosophy and the Sisu mindset How Verizon Business positions itself and solves customer problems Translating B2C awareness into a B2B proposition The importance of brand marketing vs demand gen Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller. Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation. Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise. We discuss: The role of marketing within Panasonic Connect How brand and demand work together The benefits of including diverse perspectives in your team How to attract and keep top talent The challenges of repositioning the Panasonic brand Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions.  She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle. We discuss: The role of marketing at Cyient today How technology has transformed B2B Marketing How the role of marketing has changed over the years The success factors that lead to outperformance for a CMO The role of a CMO - ‘The Chief Connecting Officer' Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He's helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals.  The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programmes.  We discuss: An overview of how the role of the CMO has changed How the best CMOs lead their teams The parts of the CMO role that are ‘not as they were sold' What can be expected from season 2 of How to Grow a CMO Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Leslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021.  Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 countries. We talk about: The role of the SVP of corporate marketing at Twilio How the role of the CMO has changed over the past 10 years How to show up as the CMO you want to be  Her approach to building world-class marketing teams How to reset your brand as a marketer Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Provider.  Catriona has had an impressive career in technology that spans over two decades, serving innovative IT brands like Cisco, Oracle, Sybase, Whispir, Optus and now Logicalis. She is also passionate about elevating women in IT to reach their potential. We discuss: How she structures her marketing team with the right mix of skills The most significant changes in tech and diversity How the role of the B2B marketing leader will change Tackling marketing challenges at various growth stages Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Global marketing strategy, Demand generation and business planning. Hyland is a leading content services provider that enables thousands of organisations to deliver better experiences to the people they serve. We discuss: The most beneficial leadership principles Who's responsible for the brand, and staying on top of it Her thinking behind personal growth The top things B2B marketers need to focus on in upcoming years Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns. Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas.  Before Ericsson, Ciricia held senior roles at Facebook and Intel.  We discuss: How she approached navigating her 20-year career in marketing How Ericsson has evolved over the last 15 years Structuring a marketing team with the right mix of skill sets How to attract and keep top talent Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Carol Howley is the Global Marketing Director at Canonical.  She has had a 15-year career in the digital and technology space for established businesses and start-ups specialising in operational strategy, developing people, building teams, marketing, communications, and branding.  We discuss: What she learned leading growth for the scale-up Skyscanner  How she builds high performing teams  The role marketing should play in modern B2B organizations How she balances self-care with a busy work and home life Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Emma Roffey is the VP of Marketing for EMEA at Cisco.  She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week. Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'. We discuss: What she learned growing up in sales / Pitching Alan Sugar! Taking responsibility for your own career  How she gets importation from football managers Lessons from ducks and penguins  And why she likes the bottom-up approach Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

David Turner is the CMO and Growth Champion at IRIS Software Group.  He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris.  David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development. We discuss: Growing private equity technology brands The power of having a single brand instead of multiple brands Balancing the importance of lead gen and brand building The relationship between marketing and innovation Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands including Intel where she spent 24 years. Allyson has a deep knowledge of the semiconductor industry. She is a recognised leader across many marketing and communications disciplines from brand to digital and partner marketing. We discuss: The importance of using the right strategy How to approach professional development The relationship between marketing and innovation How an aspiring marketer can step up to CMO Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle marketing. We discuss: How to approach segmentation and targeted marketing The hallmarks and core values of a great leader The principles of B2C marketing that can be applied to B2B D&I within the industry and her experience developing her career Balancing the competing pressures of work with a family lifestyle Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com

Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency.  Before moving agency side Nigel served as CMO at Quadrotech, a pioneer in email migration and Microsoft 365 management. There Nigel had the usual CMO responsibilities from brand to Demand generation. He is also a long-serving Sirius Decisions practitioner and spent 12 years in Field Marketing before becoming a CMO. We discuss: How he divides his time as a CMO Inspiring teams to deliver results Balancing short and long term priorities Honest self-appraisal as CMO How to enable effective decision making Mentioned in this episode: Brought to you by CMO Crowd and The Marketing Practice Find out more at cmocrowd.com