Podcasts about amperity

In this episode of the Shift AI Podcast, host Boaz welcomes Tony Owens, the recently appointed CEO of Amperity, a Seattle tech unicorn revolutionizing how companies leverage customer data in the age of AI. Drawing from over two decades at tech powerhouses Oracle and Salesforce, Tony shares his vision for the intersection of AI and customer data. The conversation explores how the traditional rules-based approach to customer data is being transformed by AI capabilities, enabling brands to create truly personalized experiences that fit into consumers' lives rather than interrupting them.Description:[01:30] Introduction to Tony Owens [03:09] Tony's Journey Through Oracle and Salesforce[05:18] The Amperity Story and Value Proposition[07:53] AI's Impact on Customer Data Platforms[09:38] Personalization and the Evolution of Customer Experience[16:10 ] Balancing Personalization with Privacy [18:02] Leadership in the Age of AI and Automation [21:39] Mentors and Influences in Tony's Career [25:03] The Future: 'Exciting and Uncertain'[27:29] Closing Thoughts and Future OutlookConnect with Tony OwensLinkedIn: https://www.linkedin.com/in/tony-alika-owens-a53a794Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X: boazashkenazyEmail: shift@augmentedailabs.com

Thrilled to share my interview with Derek Slager, Co-founder & CTO of Amperity, on The Ravit Show at AWS re: Invent!We dove into Amperity's recently launched Customer Data Cloud and the journey behind its creation. Derek shared the inspiration for building the platform, the challenges it aims to solve, and his vision for the future of customer data platforms.Key highlights from our discussion:— The “aha” moment that led to the creation of the Customer Data Cloud— How it addresses gaps in fragmented customer data— Derek's perspective on how customer data platforms will evolve over the next decade and Amperity's role in that transformation— Advice for companies struggling to unify customer data— What makes building this product so rewardingA great discussion on tackling customer data challenges and shaping the future of data-driven decision-making.#data #ai #awsreinvent #awsreinvent2024 #reinvent2024 #newrelic #theravitshow

How is machine learning reshaping identity resolution in the age of generative AI?I had an insightful discussion with Daniel Perlovsky, Lead Product Manager, Amperity on The Ravit Show at AWS re:Invent. We explored the relationship between generative AI, machine learning, and data, diving into how these technologies are transforming processes like identity resolution and enabling businesses to unlock new efficiencies!Key highlights from our conversation:- The role of ML-powered identity resolution in simplifying processes for today's data-driven businesses- The challenges of implementing identity resolution systems for organizations with highly complex data structures- How generative AI and machine learning are working together to address modern data challenges and drive innovationThis was a deep dive into the practical applications of cutting-edge AI and ML technologies in the evolving data landscape.#data #ai #awsreinvent #awsreinvent2024 #reinvent2024 #amperity #theravitshow

In this illuminating episode of the Shift AI Podcast, serial entrepreneur Kabir Shahani joins Boaz Ashkenazy to discuss his journey from founding Amperity to launching Amp It Up Ventures. Shahani shares deep insights into building AI-powered enterprises and his unique approach to company creation through his new venture studio. He reveals details about two stealth companies, Adora and Avante, both tackling trillion-dollar markets with innovative AI solutions. From digital advertising to healthcare, Shahani explains how AI is fundamentally shifting business paradigms and why staying ahead of this transformation is crucial for modern enterprises. This episode offers invaluable lessons about entrepreneurship, mentorship, and the future of AI-driven business transformation. Chapters: [00:01:57] Early Days: From Kansas to Seattle [00:07:48] Building Amperity: The Customer-First Approach [00:14:33] The Transition: Leaving Amperity & Starting Anew [00:19:58] Amp It Up Ventures: A New Model [00:24:26] The Playbook Approach [00:27:26] The Two Companies: Adora & Avante [00:36:00] The Three Pillars of Support: Coaches, Mentors & Sponsors [00:39:46] The Future: Paradigm & Enablement Connect with Kabir Shahani LinkedIn: https://www.linkedin.com/in/kabirshahani/ Connect with Boaz Ashkenazy LinkedIn: https://www.linkedin.com/in/boazashkenazy X: boazashkenazy Email: shift@simplyaugmented.ai

This podcast interview focuses on the entrepreneurial journey to finally solve the problem of managing all your personal and professional relationships. My guest is Matt Achariam, Co-Founder and Co-CEO of Clay. Matt has a diverse background in product development and design.  He was a principal at design agency FortySix, working with clients like Disney, BBC, Expedia, and the University of Pennsylvania and held product roles at Custora (acquired by Amperity) and LayerVault (acquired by Tiny Capital) and  He has a lifelong obsession with the craft of design, sparked by childhood curiosity about why certain objects elicit feelings of joy. This led him to question the status quo in relationship management software - and that's how the vision behind Clay was born. In 2018, he and his co-founder, Zach Hamed, founded the company, an app for managing personal and professional relationships.  Their mission: to help people be more thoughtful and helpful with their relationships, ultimately helping them achieve more and be happier by putting others first. And this inspired me, and hence I invited Matt to my podcast. We explore his journey of building Clay. Matt shares how he and his team create meaningful differentiation beyond just solid functionality. He elaborates how they gained early traction and created strong organic growth that enables them to now manage over 100 million relationships. Last but not least, Matt shares his insights on navigating tradeoffs, maintaining confidence in decision-making, and staying true to company values while scaling rapidly. Here's one of his  quotes Be very clear about the values and the lines that you will cross and won't cross because when things start speeding up, momentum is something very precious.  When you move really fast, you have to move with confidence. And if you don't have the confidence and that foundation, you're not going to be able to make decisions rapidly. During this interview, you will learn four things: His unconventional approach towards creating a "minimum remarkable product" instead of a "minimum viable product"  How they strengthen their differentiation by focusing on things other than just functionality, and where he focuses to find inspiration. How they've managed to achieve all their growth to be entirely organic and driven by word-of-mouth What signals, he in hindsight, wishes they had paid more attention to in order to grow even more. For more information about the guest from this week: Matt Achariam Website: Clay Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Barry Padgett, CEO of Amperity, is a seasoned executive with a proven track record in leading innovative companies like Stripe and SAP Concur. His genius lies in driving transformative business strategies and creating new categories in the customer data unification space. Barry's focus on better data, better results exemplifies his commitment to delivering audacious economic value while staying true to a distinctive purpose. You'll hear Lindsay and Barry discuss: Importance of having a North Star: Having a clear guiding principle, like "better data, better results," helps in making trade-offs, prioritizing tasks, and aligning the team towards a common goal. Building for durability: Companies aiming for long-term success focus on creating enduring customer relationships, employee experiences, and shareholder value, guided by a strong North Star. Emotional quotient in business: Incorporating emotional elements in products or services, like creating delightful experiences for customers, can enhance brand loyalty and drive long-term success. Leader-dependent approach: The leader's vision and values play a crucial role in shaping the company's direction, culture, and customer-centric focus, regardless of the industry or vertical. Balancing short-term and long-term goals: Leaders need to balance short-term demands with a long-term vision to ensure sustainable growth, customer satisfaction, and employee engagement. Personal preferences and professional choices: Leaders can have personal preferences, like reading nonfiction books, while professionally focusing on customer-centric strategies, durability, and emotional connections. Utilizing data for customer experiences: Leveraging customer data to create personalized, seamless experiences, like empowering customer service reps with comprehensive customer insights, can drive customer satisfaction and loyalty. Resources Barry Padgett on LinkedIn | Amperity

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity*(07:17): Shafqat Islam, CMO at Optimizely*(08:42:) Efrat Ravid, CMO at Quantum Metric*(10:59): Orlando Baeza, CMO & CRO at Flock Freight*(13:32): Jenny Victor, CMO at Epicor*(16:18): Jessica Shapiro, CMO at LiveRamp*(19:09): Jacqueline Woods, CMO at Teradata*(21:24): Brad Rinklin, CMO at Infoblox*(24:33): Celia Fleischaker, CMO at isolved  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. For Further Reading: https://amperity.com/companyhttps://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers Listen on your favorite podcast app: https://pod.link/1715735755

In a fascinating interview at NRF 2024, Barry Padgett, CEO of Amperity, sheds light on the burgeoning role of data unification in the retail sector. As we delve into this topic, it's clear that the future of retail is inextricably tied to how effectively businesses can manage and utilize customer data. For more information www.retailnews.ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/theretailpodcast/message

With the sheer number of retail startups at NRF, you'd think you were at the Big AI Show at the Javits Center in New York last week. Clearly, retail tech offers the partnerships, innovations, and solutions required to operate in a digital marketplace. And AI, in its many forms, dominated the conversations at the expo, in the hallways, and on stage. Join Robin and Shelley as they debrief on the big ideas and themes that will re-engineer retail. Startups, including JumpMind, Nexite, Amperity, FluentCommerce, and Parcellab are providing AI solutions for retailers, while major companies such as IBM are leaning into massive data analytics and generative AI to help retailers move forward. All told, the big get bigger, and the small keep getting more agile.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Falkon CEO and Co-founder Mona Akmal is a product and engineering veteran who builds resourceful, kind, and output-driven teams that create and scale success-enabling products. With a passion for crafting elegant solutions to technically difficult problems, she has grown teams, businesses, and many products at Microsoft, Amperity, Code.org, and Zulily. The impact of Mona's work includes ramping from $0 to $11M in ARR and 15 household brands as happy customers at Amperity; from 10M to 100M students learning computer science on the Code. org platform; and from 1M to 1B docs in the cloud with OneDrive and Office. https://www.falkon.ai/

Today we're going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the evolution of data clean rooms, and retail media networks. To help me discuss these topics, I'd like to welcome Derek Slager, CTO & Co-Founder at Amperity. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Amperity website: https://www.amperity.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, the speaker emphasizes the value of taking action and implementing real use cases. They highlight the tendency for people to get lost in the abstract and stress the importance of focusing on the details and putting ideas into practice. By engaging in real use cases and collaborating with others, individuals can gain valuable insights and learn from both laggards and leaders. The speaker also emphasizes that progress should not be hindered by the pursuit of perfection, and encourages listeners to go out and apply real use cases. They mention that customers who have done so have been pleasantly surprised by the quality of results they achieved. Overall, the episode underscores the significance of taking action and implementing real use cases to drive learning and improvement. In addition, the speaker discusses the crucial role of better data in achieving better results across various marketing technology use cases. They explain that at Amparity, everything is viewed through the lens of better data leading to better outcomes. This principle applies not only to traditional MarTech use cases, but also to upcoming changes in ad tech, data clean rooms, and retail media. The speaker suggests that better data is essential for achieving improved outcomes in these areas. Furthermore, the guest on the show, Derek Slager, the CTO and co-founder of Amperity, shares his experience working with customers who have focused on leveraging their first-party data. He highlights that despite the diminishing availability of third-party data, the quality of first-party data often yields surprising results. The increase in data quality compensates for the loss of broad signal from third-party data. This supports the notion that better data, particularly high-quality first-party data, can lead to better outcomes and results in marketing technology use cases. The episode also delves into the importance of first-party data in the context of privacy changes and the decreasing availability of third-party data. The speaker emphasizes the need for brands to be proactive in organizing and collecting their own first-party data, as it will be their leverage point in a new world where third-party data is becoming more expensive and less accessible. To address this challenge, the speaker suggests that brands should prioritize developing a true first-party data strategy. However, they acknowledge that many brands struggle with determining the next steps after establishing such a strategy. One effective way to leverage first-party data is through the use of data clean rooms. These clean rooms enable brands to combine their own first-party data with someone else's first-party data in a manner that respects privacy and consent. By utilizing data clean rooms, brands can tap into broader opportunities that arise from accessing and analyzing additional first-party data. Overall, the episode emphasizes that brands can overcome the challenges of losing third-party data by investing in and maximizing the value of their first-party data. By doing so, they can maintain effective targeting and measurement capabilities while adapting to the changing privacy landscape.

Today we're going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the evolution of data clean rooms, and retail media networks. To help me discuss these topics, I'd like to welcome Derek Slager, CTO & Co-Founder at Amperity. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Amperity website: https://www.amperity.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, the speaker emphasizes the value of taking action and implementing real use cases. They highlight the tendency for people to get lost in the abstract and stress the importance of focusing on the details and putting ideas into practice. By engaging in real use cases and collaborating with others, individuals can gain valuable insights and learn from both laggards and leaders. The speaker also emphasizes that progress should not be hindered by the pursuit of perfection, and encourages listeners to go out and apply real use cases. They mention that customers who have done so have been pleasantly surprised by the quality of results they achieved. Overall, the episode underscores the significance of taking action and implementing real use cases to drive learning and improvement. In addition, the speaker discusses the crucial role of better data in achieving better results across various marketing technology use cases. They explain that at Amparity, everything is viewed through the lens of better data leading to better outcomes. This principle applies not only to traditional MarTech use cases, but also to upcoming changes in ad tech, data clean rooms, and retail media. The speaker suggests that better data is essential for achieving improved outcomes in these areas. Furthermore, the guest on the show, Derek Slager, the CTO and co-founder of Amperity, shares his experience working with customers who have focused on leveraging their first-party data. He highlights that despite the diminishing availability of third-party data, the quality of first-party data often yields surprising results. The increase in data quality compensates for the loss of broad signal from third-party data. This supports the notion that better data, particularly high-quality first-party data, can lead to better outcomes and results in marketing technology use cases. The episode also delves into the importance of first-party data in the context of privacy changes and the decreasing availability of third-party data. The speaker emphasizes the need for brands to be proactive in organizing and collecting their own first-party data, as it will be their leverage point in a new world where third-party data is becoming more expensive and less accessible. To address this challenge, the speaker suggests that brands should prioritize developing a true first-party data strategy. However, they acknowledge that many brands struggle with determining the next steps after establishing such a strategy. One effective way to leverage first-party data is through the use of data clean rooms. These clean rooms enable brands to combine their own first-party data with someone else's first-party data in a manner that respects privacy and consent. By utilizing data clean rooms, brands can tap into broader opportunities that arise from accessing and analyzing additional first-party data. Overall, the episode emphasizes that brands can overcome the challenges of losing third-party data by investing in and maximizing the value of their first-party data. By doing so, they can maintain effective targeting and measurement capabilities while adapting to the changing privacy landscape.

Welcome to Retail Therapy, a RETHINK Retail exclusive Podcast series where we examine retailers that have a unique history, are making innovative changes to their business model, or are overcoming challenges in order to stay relevant in this highly competitive landscape. Toys “R” Us has plans to open 24 flagship stores next year, but is that what it's going to take to turn this memorable retailer around? Join host Andrew Smith as he engages in insightful discussions with Top Retail Influencers Shelley Kohan and Sucharita Kodali about the rise, fall, and resurrection of Toys "R" Us while offering some suggestions for their future success.
 This episode of Retail Therapy is brought to you by the Retail Cloud Alliance, Adobe, Blue Yonder, and Amperity.

About Rajeev Singh:Rajeev Singh is the CEO and chairman of the Board of Directors at Accolade (Nasdaq: ACCD). He joined Accolade as CEO in November of 2015, leading the organization's strategy and operations through high growth.   In 2020, Singh led Accolade through one of the first digital healthcare Initial Public Offerings of the year. The following year, he led the company through nearly $1 billion in acquisitions of 2nd.MD, PlushCare, and HealthReveal. Accolade now works with over 700 employers and health plans serving over 11 million people across the United States.  Prior to joining Accolade, he co-founded Concur, the global leader in travel and expense management, in 1993. Concur went public (Nasdaq: CNQR) in 1998 and grew to more than $800mm in revenue, over 4,000 employees, and more than 25,000 customers before being acquired by SAP AG for $8.3 billion in 2014. Singh was president and chief operating officer as well as a member of the board of directors at Concur.  Singh graduated from Western Michigan University with a BSE. Today, he serves on the board of Avalara (NYSE: AVLR), a top provider of cloud-based tax compliance automation for businesses; Amperity, an intelligent customer data platform; Seattle Children's Hospital Foundation; and the University of Washington Foundation. He lives in Seattle with his wife, Jill, and their 2 children.  Things You'll Learn:Accolade defines health equity as the responsibility to ensure everyone has the inalienable human right to high-quality healthcare. If you live in specific neighborhoods in the United States or are part of a particular minority group, you might not have access to a primary care physician. The LGBTQ+ population struggles to find the primary care and behavioral health they need within a shared life experience.The biggest financial challenge most people face in their lives is affording healthcare.2020 made access to virtual care mainstream in the United States, creating an opportunity that has to be embraced.  Resources:Connect with and follow Rajeev Singh on LinkedIn.Follow Accolade on LinkedIn.Explore the Accolade Website.Reach out to Rajeev at RajeevSingh@Accolade.com. 

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. Key TakeawaysUnless your first-party data is stitched together, it's almost impossible to understand your customer persona and create effective marketing strategies. Education is necessary for defining personas, their problems, and the solutions to help them.Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?Quote(s): “How do you understand that and know that if you don't truly know who your customers are? You have data coming in from offline sources…but how do you know if that data is not all unified and stitched together? Unless that's done, it's really hard to understand how to build really effective marketing programs.”Episode Timestamps: *(04:07) - The Trust Tree: Why Amperity pushes for the unification of first-party customer data*(22:35) - The Playbook: Megan's uncuttable budget items*(37:42) - Quick Hits: Understand your customer journey and what's needed throughout the funnelSponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Megan on LinkedInLearn more about AmperityLearn more about Caspian Studios

In Focus: Host Karl McKeever sits down with Citizen Watch VP Customer Insights & Data Management, Rob Harvath, and Amperity Chief Customer Officer, Dan Milgrom to discuss how customer data platforms can connect the dots for improved customer engagement; why establishing a singular source-of-truth for customer data matters; the importance of adopting a “question everything” approach; and how to create a data-driven culture, to keep things ticking.Presented by Amperity.

#falkonai #monakmal #femaleleadership  EP 195 Mona Akmal On Her Journey From Moving From Pakistan To The US And From Engineer At Microsoft To CEO/Co-Founder Of Falkon AI | What's On Your Mind?  Personal Development, mindset & selling are on my mind all the time. My name is Peter and I created a weekly Podcast called What is on YOUR mind. Learn from my entrepreneurial guests how they overcame challenges, growth, failure and massive success.  Mona Akmal moved to the U.S. from Pakistan at age twenty with 3 things: A CS undergrad degree, an engineering job at Microsoft, and a network of 0 people. Two decades later, she's led teams and built lasting products at top companies including Microsoft, Amperity, Code.org, and Zulily.  As the VP of Product & Engineering at Code.org, she was responsible for the deployment of over 100 hours of computer science curriculum to over 100 million K-12 students in the US and globally. Over 5 billion lines of code have been written by students on the Code.org website using these courses alone.  She was responsible for finding product-market fit as Head of Product at Amperity as the company launched its first product, driving from $0 to $11M in ARR with 15 household brands as happy customers. She delivered an enterprise-scale customer data platform to marketers and data users at large consumer brands so they can compete in a competitive landscape.  As a product and engineering veteran, Mona loves building elegant solutions to technically challenging problems. Given this passion, she realized that go-to-market teams simply don't have the data-backed insights to make smarter operational decisions. So she took matters into her own hands in 2019 and founded Falkon, a go-to-market AI platform that helps GTM teams win more deals, more efficiently, to drive more revenue. Connect with Mona on social media: http://falkon.ai/ https://www.linkedin.com/in/mona-akmal/  Big thanks to Tanya Thomas of The Expert Bookers www.expertbookers.com for introducing me to Mona ! Music: Intro Peter Snauwaert (Copyright) Let's connect:  LinkedIn: https://www.linkedin.com/in/petersnauwaert  Twitter: @petersnauwaert  Instagram: @ps_grow  Facebook: https://www.facebook.com/PSGROW  E-mail: peter@psgrow.com Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

On today's show, we discuss how to have an effective revenue strategy. Falkon CEO and Co-founder Mona Akmal is a product and engineering veteran who builds resourceful, kind, and output-driven teams that create and scale success-enabling products. With a passion for crafting elegant solutions to technically difficult problems, she has grown teams, businesses, and many products at Microsoft, Amperity, Code.org, and Zulily.  The impact of Mona's work includes ramping from $0 to $11M in ARR and 15 household brands as happy customers at Amperity; from 10M to 100M students learning computer science on the Code.org platform; and from 1M to 1B docs in the cloud with OneDrive and Office.  Key Takeaways: Engineering and Business intersect by focusing on efficiencybalancing the entire equation with analytical thinkingprocessing many variables to optimize an engine/businessChallenges facing organizations in the Go To Market spaceSiloed points of view. Various departments focused only on their departmental issues, and not net revenue retention. Teams focused on execution and not thinking long-term.Misunderstanding of the purpose of culture and operating principles.Indicators of a silo problemAsk different teams why they are not performing and they blame each other.Conflict between senior leadership.How to fix the problemExecutive leadership members are the neutral parties and need to do a good job of having a great data strategy, so there is a system of truth.Have shared objectives.Bottom up feedback. Have conversations with average employees to gain non-digital data - very valuable perspectives. This will help gain a more full picture of the truth.Recommendations for key metrics to focus onInput metrics - who you are targeting, how you are targeting them.Marketing activities and ROI on campaigns and channels. Sales development activities - conversion numbers. Employee productivity - cost vs output.Recommendations for accurate and effective dataData has to be directionally accurate. Focus on the trends, not the details. Invest in operations - marketing and revenue. Make employees' lives easier by investing in the tools that will help them be productive.AI trends within GTMConversational intelligence and coaching driven by AI. Data governance - anomaly detection and data cleaning driven by AI. AI GTM intelligence tools that will look at massive amounts of activity data and pinpoint the key things to focus on to maximize your revenue engine. Top Takeaways:Reflect on whether your objectives and key results as a senior leader are representative of a silo or not. Make sure you are also focused on revenue.Invest in a good data strategy and spend 50% of your time focusing on the future. Connect with Mona Akmal: Website: http://falkon.aiLinkedIn Falkon: https://www.linkedin.com/company/falkonai/LinkedIn Mona: https://www.linkedin.com/in/mona-akmal/ The expert guest was booked via The Expert Bookers, www.expertbookers.com. 

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.We discuss:Why the CMO role is not all about MarketingHow to transform an organisation whilst honouring the pastWhich areas of Marketing need their myths dispelledDeepening the relationship between brand and demandMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.We discuss:Why the CMO role is not all about MarketingHow to transform an organisation whilst honouring the pastWhich areas of Marketing need their myths dispelledDeepening the relationship between brand and demandMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams. From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. She has worked with Microsoft, Amperity, Code.org, and Zulily and raised 0 to 11 million with ARR in 15 household brands. Today, John and Mona Akmal will discuss "revenue intelligence" in this expert insight interview.

On this episode of The Marketer's Journey, I interview Megan McDonagh, CMO at Amperity, a customer data platform (CDP). Having spent more than 20 years at Intel Corporation, Megan had some wise words to share about the different opportunities she's encountered throughout her career that have led her to her role as CMO today. Megan also unpacks the need for marketers to unify and understand our buyers and their diverse channel interactions to deliver a more personalized experience.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Consider your impact. When Megan was looking to make the jump into her next CMO role, she prioritized choosing a company solving big problems on a big scale. It was important to take a glimpse into the future to understand the company's growth trajectory and just how she could make a powerful impact as CMO.Unify customer data. At Amperity, Megan works with lots of B2C companies that tend to be owned by a single parent company. In cases like these, there's a strong need to unify their customer data from multiple sources, so they can market to different customers across various brands. That's where a CDP like Amperity comes in as a clutch tool for helping them understand their customers inside and out. Prioritize personalization. One of the major themes that emerged from my conversation with Megan was personalization. Customers today expect a personalized experience that demonstrates a brand's commitment to understanding them and their needs. Marketers should be focused on creating a tailored experience with every piece of content they share.Learn more about Amperity here: https://amperity.com/ Learn more about Megan here: https://www.linkedin.com/in/meganmcdonagh/

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.In this episode of The Marketing Rapport, we welcome Barry Padgett, the CEO of Amperity to talk with our host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.

Mona Akmal, CEO of sales intelligence platform Falkon, is the outspoken co-founder behind an emerging leader in a hot space. Mona migrated to the United States at age 20 with a CS degree and little else. She had an impressive 12-year run as a product leader at Microsoft where she helped scale OneDrive and Office. She subsequently led product and technology organizations at places like Code.org and Amperity. Two decades later, Mona's the CEO of Falkon AI, an intelligence platform for go to market teams. Falkon recently raised $16M from a group of A-list investors that includes Greylock and Madera among others.Listen and learn...Why Mona's philosophy revolves around two words: "efficiency" and "excellence"What makes a standout sales rep great.How do find signal in noisy sales and marketing dataHow many touches are required from stage one to closing a B2B dealHow to fix the CRM data hygiene problemWhy econometrics approaches perform better than machine learning to solve the "small data problem"Why "everyone needs to be coached and nobody needs to be managed"Mona's (legendary) mental health advice to entrepreneursReferences in this episode...Barr Moses from Monte Carlo on AI and the Future of WorkDerek Steer from Mode on AI and the Future of WorkPeter Fishman from Mozart Data on AI and the Future of WorkStephen Messer from  Collective[i] on AI and the Future of Work Kamal Ahluwalia on AI and the Future of WorkLeading scientists fear AI could lead to nuclear war by the end of the century

Mona Akmal is the CEO and Co-founder of Falkon - the first intelligence platform for the entire GTM team, including marketing, sales, and account management. Previously she held leadership positions at Microsoft, Amperity, Code.org, and Zulily. --- Support this podcast: https://anchor.fm/theindustryshow/support

In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Amperity's Head of Product Solutions Matt Hallett and Microsoft's Sr. Director of Business Strategy for Worldwide Retail & Consumer Goods Mike Edmonds join Chris and Anne to discuss how technology can help to clean every grocer's messy consumer data and thereby bring even more power to one's retail media network. Together they discuss: - Why customer data is so messy to begin with - How clean data can improve your marketing ROI with your customers and CPG partners - And why a focus on clean data can help grocers to take an "eat what you cook" approach to measuring the impact of their retail media network initiatives Brought to you in partnership with Microsoft

Today we're going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they'll lose revenue due to their customer data challenges. To help me discuss this topic, I'd thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.

You need data platforms because customer data could be in hundreds of places all at once. You need a way to simplify and bring them all together. A modern data platform delivers a range of functionality that enables better experiences for customers, partners, and corporate employees. Whether for customer data, third-party data, or other use cases, modern data platforms enable organizations to be more aware, responsive, and accountable. Join Eric Kavanagh as he talks to experts in this space, Chris Jones of Amperity and Saket Saurabh of Nexla, about how companies can take advantage of modern data platforms. Learn why companies are now rekeying and focusing on the customer. Find out how you can acquire more high-value customers. And discover why data platforms are employee empowerment tools that can make everyone's job easier. Remember, inefficiency will only drive dysfunction in your business.

Today we're going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they'll lose revenue due to their customer data challenges. To help me discuss this topic, I'd thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.

So much more than a database, the modern data platform delivers a range of functionality that enables better experiences for customers, partners and corporate employees. Whether for customer data, third party data or other use cases, modern data platforms enable organizations to be more aware, responsive and accountable. How can your company take advantage? Check out this episode of DM Radio to find out! Host @eric_kavanagh will interview Chris Jones of Amperity and Saket Saurabh of Nexla.

Barry is a generational leader who has led some great companies like Concur, SAP Cloud, Stripe, and now CEO at Amperity. In this episode, Barry shares how to create and build great teams and companies today and in the future.

While restaurants were hit hard by COVID-19, new operating measures shaped by the pandemic should boost the industry for years to come. Bo Peabody (Greycroft, Seated, Mezze Inc.) joins The Food Institute Podcast to discuss the prospects for the restaurant industry's revival, New York City's restaurant scene, and the importance of outdoor dining. More about Bo Peabody: Bo joined Greycroft in 2012 and is based in New York City. Bo's active investments include Albert, Allset, BetterCloud, Chowbus, and Foodsby. His notable exits include Custora (acquired by Amperity) and Elite Daily (acquired by Daily Mail. Bo was co-founder and Managing General Partner of Village Ventures, an early-stage venture firm, as well as the parent company of LeverPoint, a financial services platform for venture, private equity, and real estate funds that was sold to Hamilton Lane in 2016. In 1992, Bo founded Tripod, Inc., one of the original social networks. Tripod was sold to Lycos in 1998. Bo was also the Founding Chairman of Everyday Health (acquired by Ziff Davis). He is currently the Executive Chairman of Seated, a Greycroft portfolio company, and the co-owner of Mezze, Inc., a hospitality group consisting of an award-winning restaurant and events business. While at Village Ventures, Bo co-invested with Greycroft in Pump Audio (acquired by Getty), DigiSynd (acquired by Disney), and Babble (acquired by Disney). Bo's prior investments also include Quirky and Purch. Bo wrote a book for entrepreneurs called Lucky or Smart?, which was published by Random House in 2005. Bo holds a BA in Political Science from Williams College. More About Bo Peabody: https://www.mezzerestaurant.com/team-member/bo-peabody/ More on the Restaurant Revival: https://foodinstitute.com/podcast/in-the-trenches-with-independent-restaurants/

In this episode, host Carl Boutet sits down with guests Megan Lunde and Rasmus Hyltegard to discuss digital transformation and bust a few myths about customer data and marketing. They'll also weigh in on a few recent digital transformation stories that have been making headlines in the news. Megan Lunde is a Solutions Consultant at Amperity, an Enterprise CDP trusted by the world's most loved brands to accelerate their shift to first-party customer relationships. Amperity has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360. Rasmus Hyltegard is an AI & IoT Retail Lead at Avanade, where he leads a team that provides retail and consumer goods clients with actionable insights using data and AI specific technologies. Founded in 2000 by Accenture and Microsoft, Avanade is a leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Host info: Based in Montreal Canada, Carl Boutet brings his 25 plus years of retail leadership experience to StudioRx a strategy advisory firm he founded to support retailers, business leaders, b2c solution providers, and researchers focused on how to tailor the best solutions according to consumers' rapidly evolving needs and build the effective commercial strategies to meet them. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Carl Boutet Produced by Gabriella Bock Edited by Chase Atherton

How do you get the right data, at the right time, to the right people? And once you have that data, how do you make it actionable? In this episode of The Revenue Engine Podcast, Rosalyn is joined by Mona Akmal, the CEO and Co-Founder at Falkon, a seasoned product and engineering executive, who has led teams at Microsoft, Code.org, Zulily, and Amperity. Mona shares the right way to approach insights and analytics bringing together sales, marking, customer, and product data to not just provide a rearview look, but to enable daily decision-making.

Meet Rajeev Singh:Rajeev Singh is the Accolade CEO and Chairperson. Accolade is transforming employer health benefits programs through providing personalized, continuous and integrated health services. Rajeev is also a board member of Avalara and Amperity, and a Trustee of the Seattle Children's Hospital Foundation. Previously, Rajeev was the Co-founder, President and COO of Concur Technologies, which was sold to SAP for $8.3 billion. He graduated with a B.S.E. from Western Michigan University.Key Insights:Rajeev Singh is a successful entrepreneur who pivoted to healthcare to make tangible, positive change in people's lives.Identity. Like many entrepreneurs, Rajeev saw his company as part of his identity. After he sold Concur Technology, Rajeev went through a period of depression. He took nine months to reinspect his identity and rediscover himself before he was ready for the next challenge. (9:18)Leadership. Rajeev shares that sometimes leaders try to replicate a leadership style they read about in a book. He encourages leaders to be themselves, and embrace their unique strengths. Don't copy someone else, be you. (10:51)Introspection. Entrepreneurship is rewarding, but inspect and understand your motives first. Do you love creating things from scratch and can't image your life any other way? Then follow your entrepreneurial dreams! If you just want to make money, maybe do something else. (32:52)This episode is hosted by Gary Bisbee, Ph.D. He is the Founder, Chairman, and CEO of Think Medium.  Relevant Links:Learn more about AccoladeFollow Rajeev on TwitterRead “Q&A with Rajeev Singh, CEO of Accolade”

Meet Rajeev Singh:Rajeev Singh is the Accolade CEO and Chairperson. Accolade is transforming employer health benefits programs through providing personalized, continuous and integrated health services. He is also a board member of Avalara and Amperity, and a Trustee of the Seattle Children's Hospital Foundation. Previously, Rajeev was Co-Founder, President and COO of Concur Technologies a highly successful company with a multi-billion dollar sale to SAP. He graduated with a B.S.E. from Western Michigan University. Key Insights:Rajeev Singh is a successful entrepreneur who pivoted to healthcare to make tangible, positive changes in people's lives.Aligning on Mission. Rajeev emphasizes the importance of mission and values over objectives or measurables. Core values keeps a company aligned to its mission and moving in the right direction. It gives talented employees a compass to make decisions. (11:46) Aligning Incentives. Rajeev thinks the healthcare status quo exists because financial incentives are misaligned. To drive adoption, Accolade promised clients that if they didn't see lowered costs and improved patient satisfaction, they didn't have to pay. By delivering on those promises, Accolade has a nealry 100% retention rate from its customers. (17:41)Aligning Yourself. The key to being an effective leader and entrepreneur is first introspection. Understand yourself and your internal motivations. Second, read as much as you can. And third, have a solid foundation and support system of family and friends. (35:30)Relevant Links:Learn more about AccoladeFollow Rajeev on TwitterRead “Q&A with Rajeev Singh, CEO of Accolade”

This week on the Voices of CX Podcast, we talked to Matt Fingerhut, Senior VP of Hootsuite's Global Customer Organization. We'll dive into how Hootsuite teaches brands to serve customers better by wielding social media intentionally and responsibly.

In this episode we chat with Kabir Shahani, the CEO of Amperity, a high-growth SaaS company that enables organizations to take control of their customer data, systematically improve customer relationships, and foster brand loyalty. Prior to co-founding Amperity, Kabir led the commercial software division for IMS, following the acquisition of Appature, a company he co-founded in 2007. He's raised over $180 million from notable investment firms including Tiger Global Management, Madrona Venture Group and HighSage Ventures. We hope you enjoy the show.

Our guest in this 20th interview with a unicorn start-up leader is Amperity CEO and co-founder Kabir Shahani.  Amperity was born out of a poor customer experience he had with Alaska Airlines. At the time, Shahani and the company's other co-founder, Derek Slager, decided to create a platform to help consumer brands get a single, actionable view of their customers. Five years later, Amperity has become a unicorn with a $1 billion valuation.  In this episode, Shahani explains how that milestone has helped give them staying power credibility, attract talent and anchor on who they want to be and the kind of organisation they're trying to build. According to him, data is imperfect and will get messier and harder to wrangle so getting a single, actionable view should be a commodity for enterprises. Furthermore, Shahani points out that the pandemic has accelerated two trends: the push to digital customer relationships and the recognition that if you don't have a first party digital customer relationship with your consumer, then you will be obsolete as a brand, and the recognition that loyal customers move the needle.  Shahani confesses that during his career he has learned that the boldness of ambition and focusing on building a great team are the keys to success as an entrepreneur. According to him, it is impossible to have a point of view on everything, the hardest part of running a business is finding the balance between what to manage and what to delegate to the team and recruiting leaders who then have the autonomy to take charge of their roles and create the system so that everything runs smoothly.  Finally, here are Shahani's three pieces of advice for those who want to succeed in business: be incredibly self-aware of your strengths and weaknesses, seek feedback and mentorship aggressively - or as his friend Seahawk's QB Russell Wilson puts it 'You don't have to be sick to get better' -, and putting in the work.  The interview, as usual, was co-hosted with Russell Goldsmith of the csuite podcast.  We have distilled the most valuable, actionable insights from our first 15 interviews with leaders of unicorn companies and bottled them in our book ‘Growing without borders: The unicorn CEO guide to communication and culture'. You can download it here. 

Rajeev Singh is CEO of Accolade, the Seattle-based company providing millions of people and their families with an exceptional healthcare experience that is personal, data driven and value-based, so that they can live their healthiest lives. Last month was Rajeev's sixth anniversary at Accolade – congratulations! Prior to joining Accolade, he co-founded Concur, the global leader in travel and expense management, in 1993. Concur went public (Nasdaq: CNQR) in 1998, and grew to more than $800mm in revenue, over 4,000 employees, and more than 25,000 customers before being acquired by SAP AG for $8.3 billion in 2014. Rajeev's desire to change the world extends into personal philanthropy as well. In March 2020, as the COVID pandemic unfolded, he rallied a group of like-minded donors to launch the #allinseattle initiative that raised funds for local organizations on the frontlines – providing food, shelter, and small business relief. The initiative raised $27 million in the first 72 hours. In 2021, as the tail end of the pandemic continues to hit countries such as India hard, Rajeev has partnered with other Seattle-area leaders to raise $10 million for Seattle for India to send crucial healthcare supplies to address the crisis.  Singh graduated from Western Michigan University with a BSE. Today, he serves on the board of directors for several Seattle headquartered companies: Avalara (Nasdaq: AVLR), a top provider of cloud-based tax compliance automation for businesses; Amperity, an intelligent customer data platform; Seattle Children's Hospital Foundation; and the University of Washington Foundation. See omnystudio.com/listener for privacy information.

The 20th in our series that we're recording in partnership with the European PR Agency Tyto, and their Own Without Borders podcast, Russell Goldsmith and Tyto's Founder, Brendon Craigie were joined online from Seattle by Kabir Shahani, CEO and co-founder of Amperity. Founded in 2016, Amperity provides a customer data platform to its clients. The company raised a $100m Series D round in July 2021, and that brought its total fundraising to $187m, reaching a $1 billion valuation.

From the 2021 Builders + Innovators Summit, Goldman Sachs' Kim Posnett speaks with two entrepreneurs—Kate Ryder, Founder and CEO of Maven, and Kabir Shahani, CEO of Amperity—about building businesses for the long-term, raising capital in an “aggressive” fundraising environment and fostering a culture of innovation.

SimplyDelivery secured €10 million in a Series A funding round led by Cusp Capital (about USD 11.8 million). SimplyDelivery software reintroduces restaurateurs to direct contact with customers, and it identifies repeat clients. In the previous three years, SimplyDelivery's annual revenues have tripled while remaining profitable. Logical Clocks secured €5M (approx. USD 5.9M in a Series A round sponsored by Industrifonden. The money will go toward expanding the company's commercial activities and footprint, particularly in the United States. Hopsworks, the world's first enterprise and open-source Feature Store with a full machine learning platform, was established and is operated by Logical Works.Fortive Corporation, a technology provider for connected workflows, has signed a definitive agreement to acquire ServiceChannel, a leading SaaS-based multi-site facilities maintenance service provider. The deal, approximately worth $1.2 billion, would primarily be funded with available cash, Fortive said in a press release.In a series of seed and Series A investment rounds, Endgame has raised a total of $17 million. Endgame is up against in-house developers who are splicing together various apps to create a solution that works for them. Endgame is currently in the early phases of development and is pre-revenue, but it already has a group of beta clients.In a Series D financing led by Warburg Pincus, Quantexa raised $153 million. Quantexa plans to use the cash to enhance its product line and expedite its regional market growth plans. Quantexa works with blue-chip banks, insurers, and government agencies worldwide, including seven of the top ten banks in the United Kingdom and Australia.Sourcegraph has raised $125M in Series D from a16z and others. The total funding raised by the company crosses $225M with this round and it aims to make its search engine easier to set up and add more features to help developers with the funding.Eka Ventures, a UK-based venture capital firm, has completed its $95 million (£68 million) fund. Eka's goal is to invest in consumer technology firms that promote sustainable consumption, consumer health, and the “inclusive economy.” Eka also has the backing of 24 entrepreneurs, 12 of whom were previously supported by Eka Ventures, either through a fund or directly.Pantheon, a SaaS platform for WebOps developers, marketers and designers, attains the unicorn tag, raising $100 million in Series E funding from SoftBank Vision Fund 2 at a valuation of over $1 billion. This round takes the company's total funding raised to over $200 million.Motorola Solutions has announced its entry into a definitive acquisition agreement to acquire Openpath Security solutions, a mobile and cloud-based access control system provider for businesses. The financial details of the deal were undisclosed but Motorola expects the deal to close by the end of July 2021.San Diego-based AttackIQ, a security optimization platform and a Breach and Attack Simulation (BAS) system vendor, has raised $44 million in a Series C funding round led by Atlantic Bridge, taking its total funding raised to over $79 million.Impact, a global management platform, has raised $105 million in a $1.5 billion funding round led by Qatar Investment Authority. The additional funds will be used to increase partnership automation, strengthen channel relationships, and expand Impact's go-to-market operations. Leading companies such as Shopify, Uber, and Walmart use Impact's marketplace.Miami-based Marco Financial, a trade finance platform providing access to working capital for LATAM small and medium enterprises, has raised $82 million in a combination of seed and debt financing round, reports state.Discord, an online voice, video and text service platform, is set to acquire Sentropy, an AI-powered tool preventing digital communities from harassment for an undisclosed amount. It is reported that Discord would integrate Sentropy's products into its existing toolkit, also bringing the latter's leadership aboard its platform. Arctic Wolf, a cybersecurity operations firm, has raised $150 million in a Series F funding round, valuing the firm at $4.3 billion. The additional funds will be utilized to keep the company on track and improve its mergers and acquisitions strategy. Arctic Wolf's cloud security operations platform provides small and mid-sized enterprises with round-the-clock security monitoring.Remote has raised $150M in a Series B funding round led by Accel at a valuation of over $1 billion. Other participants include Sequoia, Index Ventures, Two Sigma, General Catalyst, and Day One Ventures. Employees and contractors can use Remote's worldwide payroll, benefits, and compliance services. With this round, Remote attains the unicorn status.Amperity, an intelligent customer data platform (CDP) for consumer brands, has turned a unicorn, raising $100 million in Series D funding at a valuation of over $1 billion in a round led by HighSage Ventures. Other investors – Tiger Global Management, Declaration Partners, Madrona Venture Group and Madera Technology Partners – participated in the round. Bookee, a SaaS platform for the fitness industry, has announced the raise of its pre-seed funding (amount undisclosed) from Antler India. Pallav Nadhani, founder of Charts.com and FusionCharts, and Abhishek Rungta, founder and CEO of Indus Net Technologies, participated in the round, reports state.ZoomInfo is set to acquire conversational intelligence provider Chorus.ai in a $575M all-cash deal. The move is aimed to allow customers to make excellent, data-driven decisions through their sales funnel by combining ZoomInfo's top-of-the-funnel strength with insights, driven from customer conversations that Chorus captures.The $57 million Fund III of the Female Founders Fund (FFF) has been completed. The new fund expands on FFF's current investing approach in women, women of color, and LGBTQ+owned businesses. Climate change and education are two topics that have recently gotten a lot of attention.

Always Off Brand  Season 1 Ep 10 “Logged Off, Logged On, Understanding Customer Data” with Brian Goldfarb 5/27/2021    Co-Hosts Summer Jubelirer & Scott Ohsman are joined by CMO of Amperity talking Customer Data Platforms (CDP).Then 1st Party data, who wins? Company culture and what to do with big data. Warning, you will learn and be entertained at the same time.  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   GUEST: Brian Goldfarb Chief Marketing Operator at Amperity LinkedIn - https://www.linkedin.com/in/bgold/ Twitter: https://twitter.com/bgoldy?s=20 Company - https://amperity.com/ Other stuff mentioned:  Segment CDP https://segment.com/ Brooks Running https://www.brooksrunning.com/en_us Gorgias Customer Service Software https://www.gorgias.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Director of Ecommerce at a leading hydration brand, Hydralyte.  LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 25 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

This is part 2 of my interview with Chris Chapo. Chris has never been a CMO but he has overseen analytics at a number of organizations including Apple Retail, JCPenny and now Amperity. In this part we explore Chris's take on analytics and what he feels CMOs need to know.This is the free edition of Marketing BS. Part 1 was available to subscribers on Wednesday.TranscriptEdward: This is part two of my interview with Chris Chapo. Today we're going to dive into his data analytics insights and how they can help CMOs. Chris, let's start with this question, is data science the future of business?Chris: I personally don't believe it is, which is kind of funny given the fact that I am a data person, and I self-proclaimed “data scientist”. I'd say taking an evidence-based approach to understanding business problems and solving business problems, to me, that's the future of business if you want to be scalable and sustainable in the future. Data science is just one of the methods you might use to achieve that vision. Edward: What's another example? What are examples of evidence that's not data science?Chris: Sometimes people look at data science as the fancy statistical model which will say let me predict the future and the outcome of what's going to happen, which could be one approach. But I'd say another simple approach to creating evidence is doing experimentation. If you've got two different potential marketing treatments that you may want to show to consumers and you're not sure which one is going to be the most effective, try it out. The confidence you'll have in that will overcome any sort of doubt you may have and a statistical model which says, well, this person should get message A with 0.76 accuracies, and this person should get message A with 0.72% accuracy. You're like, how do you interpret that? Oftentimes, experimentation is a great example of how to do that. Another one that I find really helpful is bringing consumer insights and what you would call traditional research to bear and combining that with data analytics and data science methods. An example of something where I've seen these people really successful is creating behavioral-based segmentations where you talk to your consumer base about attitudes and beliefs. But at the same time, build statistical models to predict which segment a person may be a member of. That's useful when you want to personalize two people based on their segments versus just create personas that are interesting but not necessarily actionable. Edward: Why is that not data science? Is it data science only when you look at purchase data? But as soon as you do external research data, it stops becoming data science and it starts becoming something else?Chris: I think data science by itself, honestly, is a very overloaded term. It can mean a lot of things to different people, and as such, then it means nothing per se because there's nothing that's specific. But one of the methods that I think most people traditionally think about for data science is the more purchase-based activity drives it or signals such as do I click on something, what did I do on a website? Thinking about it, more focused on propensities and predictions about activities versus understanding someone's core beliefs. One could say—and there are some examples where people I was training—try to approach and model people's emotional states and understand some of those few more “data science” methods. But it's usually not the mainstream when people talk about data science. Edward: Chris, what do you do for long feedback cycles? In short feedback cycles, you can run experiments; or you have the results, you can look at the inputs and the results, and you can run all sorts of data models. What about things that have long feedback cycles? Things around hey, I influence you now and you buy a car two years from now based on the stuff I'm doing for you now. Is there anything that data science can help in trying to understand those long feedback cycles?Chris: I'll give you a couple of thoughts. Of course, data science is not a panacea. It doesn't solve all problems. But one thought of how to approach some of those long feedback cycle problems are creating leading indicators. Actually, doing some analysis understand, yes—to your point—maybe this outcome I want to predict is something which will take a couple of years for it to play out. Customer lifetime value is a great example of that. It takes a while to actually observe it or even products where there's a long purchase cycle. But is there something where we can do an analysis first off to say, usually, people who have higher lifetime value—or in the case you just mentioned—who do go on to buy a car? These are some of the behaviors they exhibit first. While it won't necessarily be 100% predictive, but focusing on experimentation on those leading indicators and using that to help (to your point) to take your best guess using data on if I continue doing more of this thing, this will help us drive something in the future. I'll give you an example of this that wasn't a team that I lead, but it is something I learned when I was in Intuit. One of the things that they wanted to do was get people to go from trial members of QuickBooks online to full paying members. That usually takes a period of time to actually show up. It takes 30, 45, or 60 days. What the team did when they did some analysis is realize, if I can get people to do this one little action within their first seven days, that has a high correlation to someone converting to being a full paying member. They had teams who were focused on driving that little behavior, which was connecting to your bank account. Again, they would have entire teams focused on experimentation to drive that, and how can I get that rate higher? What are the things I could do? Because they knew that it would pay off in the future.Edward: Do you run into selection effect problems? You do that correlation, not causation. I imagine that 100% of people who are paying members connected it to their bank account, but that does not necessarily mean that connecting your bank account leads to payments. It could be that it's the other way around. Chris: Yeah. I think that's one of the challenges with this. This is why an example of that, the team would go back and validate that. Those people who did that action did have a higher spend than people who didn't. But to your point, the question selection buys come in. There are a couple of different methods that one could do to help address that. In this example, because we're selecting who gets this potential treatment versus those who don't because this is an online product, you can validate that in a true AB test fashion. Now, this scenario is not quite as easy. One of the things that I'd seen teams apply are things like propensity analysis where you may not necessarily be able to have a control group, but can look statistically to say this person who does an action that we hope is a positive one or experience is something different, can we find somebody who's very similar to them in terms their past purchase history and use that as a pseudo control group.But it's still not necessarily (I would say) as solid as a lot of the statisticians in the world would like. That comes to one of the pieces that back to this concept of data science is important is not getting super caught up in just the 100% accurate solution, but what is good enough to drive a better business result than we've seen in the past? And how can I make sure that this is not that we want to have random chance to spare only success measures, but how is this better than our other approaches, and can we get better over time? Those are a couple of examples. Edward: I definitely buy that. I think that a lot of the issues with academia is they're trying to get to the right answer. Whereas in a business, the right answer is not what you need. You don't need to know the exact right answer, you just need to know a better answer than what you were doing before. You spend a lot of your time in retail. Let's talk a little bit about retail loyalty. How do you measure loyalty in retail?Chris: That's a great question because most people will measure loyalty based on how much people spend or likely to spend. Honestly, I'll protect the guilty here. There's a cable company that I use, which I spend a lot of money with but I do not like the cable company. I am not loyal to them. And if I had another choice that provided the same level of service in terms of speed, bandwidth, and all those things, I would in a heartbeat choose something else. Oftentimes, how I think about loyalty—particularly in the retail sense—is when you're able to build a strong emotional connection between the consumer and the brand. That connection where people—you've heard the net promoter scores, one surrogate of an example of how to measure that. But if you're so connected, I love this brand so much. I will choose them above others. There's something specific about them that makes me want to buy from them. That to me is an example of when you've got that loyalty. The hard part is how do I measure that? How do I create a system to instrument that? But to me, if you can do that, that to me is a north star for retail analytics. Edward: The finding loyalty as a positive emotion rather than the lack of a negative, you're splitting out the loyalty that is I'm going and searching for this thing versus the loyalty that comes from lock-in. Chris: Yes. I would say it's loyalty, I'm going out to search for what I love in this thing. If I had a choice, I would choose this over others. That to me is that connection. You see it, oftentimes, anecdotally when people talk about their favorite brands, they talk about how it makes them feel. I'll give you an example, I used to love Virgin America. That was my favorite airline. I would choose them over others because of how they treated me as a flyer.For certain people, that emotion isn't important. They may choose something else. They may choose Southwest because they want to feel like a smart savvy flyer, not an emotional connection on what they feel when they experience the brand. To me, it's really around that emotional feeling that, quite honestly, can be difficult to measure, but it is really important, and you know when you've got it. Edward: Can you measure with the price premium? I imagine most people when they fly, find the airline that's going to take them to the place they need to go, at the time they need to go, and then they choose based on price. Whether it's $100 or $99, they end up going with the $99 one. You imagine the more they're willing to pay to go to that $100 one, $110 one, or $200 one. Is that the measurement of how much loyalty there is?Chris: It might actually broaden it. Instead of it being a price point, it's just general friction. One area of friction could be paying more. Another could be—in this example we're talking about the flights—I'm willing to take a connection even if the prices are the same. I'm willing to have a layover because I love this brand, and I want to be part of the experience. Even though I know that there is someone who flies there directly. There could be other pieces as well. You think about the friction side of things if you have a bad experience with a company. Going back to this flight example, say that your connection flight was canceled and you're sitting there at the airport. You may be more willing to forgive that bad experience if you have loyalty to the brand versus if you don't.I actually broaden it to the friction or the discretionary friction you may be able to deal with. The more you're able to deal with it potentially, the higher you have loyalty to the certain brand. Edward: Can you quantify that? Because I imagine things like willingness to do a stopover on a flight, there's a dollar value you can calculate. Someone is willing to accept that stopover versus going direct. Most of those friction things, things that you can put a dollar value on until you eventually get to the point where hey, there's a number that we can put on the loyalty of any given customer?Chris: That's an interesting question. I haven't thought about it in the macro sense. But I think in very specific examples, one could do this. I'll give you an example back in my Apple retail days. One of the big challenges that people face—particularly in the 2007–2011 timeframe—was the stores were busy and getting help could take a long time. We were able to quantify the impact that having to wait for help, whether it be the genius bar or whether it being for help to purchase, actually had on someone's—we used the net promoter score methodology—likelihood to recommend the store experience. For those people who had prior great experiences, the negative effect didn't impact as much as people who were either newer to the store experience or had prior negative experiences.Edward: First impressions matter. If you make a great first impression on your customer, that first impression can be sticky and get you through some bad experiences down the line. Chris: Oftentimes, the people remember how you ended the experience first, then how you began the experience, and then everything in between. There's some research done—and I feel bad I don't have it off the top of my head—by some folks who were studying the impact of lines and how people had the experiences. But the ending mattered more than the beginning in individual experience. Edward: In terms of multiple experiences, are you always better than to invest in those early customers rather than a customer that's been around loyally? It's almost like if a customer's loyalty, that's the one that you'd least need to invest in?Chris: I'd thought about this in three buckets. There are your best customers, your almost best, and then everyone else. Oftentimes, I advocate spending enough on the best customers to keep them there. That is because if you have enough bad experiences, they're going to fall down. We've all probably experienced things like that company used to be great, but they're not great anymore. Enough to keep in there, but it's that next year, the next best that I personally would say you should invest more in. Edward: Chris, is it the best though, or is it the new customers? Because it sounds like you're saying before is that first impression really, really matters. Chris: Next best could be (to your point) the first impression for folks. We know that based on the channel of acquisition, the profile of this customer that they are likely to be, they would be on the path toward best customers. Treat them at the very beginning really well. Or could be people who've been around with you for a while who are starting to increase their purchase frequency, but they haven't necessarily got to that loyalty phase. I wouldn't say that I would choose either over the other. Going back to this concept experimentation, to actually try it, you don't know which one you're going to have the most leverage with. Honestly, I would say—at least my experience from most retailers—you're going to need to balance the acquisition component and your first impression with customers and so forth with those who are buying from you but aren't necessarily up at the top. You'll need to invest in doing both of those. Edward: What are those key metrics? You mentioned NPS, but other metrics that retailers should be using to predict or to be optimizing against to make sure their customers are loyal?Chris: I think the net promoter score is definitely a simplistic measure to use and it's fairly effective. Particularly in driving closed-loop operational improvements around customer experience. That's definitely a key one. Another one that I am a big proponent of is predictive customer lifetime value. Although it can be difficult to understand and interpret. It's really helpful and a barometer to say here's what we think at least the future spend will be. One area that takes a little bit of time to suss out, but if you can actually—for an individual brand—understand those emotional benefits that someone gets in your brand and find a way to measure that. That's another great way to experience this. Edward: What's an example of that?Chris: An example would be—going back to my Virgin example because they're the longer around. Imagine one of their things—the emotional benefit is—makes me feel special and welcomed. Maybe that's the emotional benefit. I'm just supposing that.Edward: Is it market research then? It's a matter of asking your customers survey questions and figuring out which of those answers matter?Chris: Which are the answers that matter, and there's an approach where you can figure that quantitatively through stated importance versus derived importance on these emotional benefits. You can either ask them (to your point) on an ongoing basis or if there's a way to actually—going back to leading indicators—measure that in a different fashion. That can be interesting. The question would be I don't know necessarily how to genericize that because a lot of that has to do with each individual customer and brand. That's why I would think through that. Edward: But it's a matter of the generalized way to ask a bunch of questions, run correlations, and which of those questions end up being leading indicators of the left-hand value of success in the future and then optimizing towards those questions. Chris, this has been great. Can you talk a little bit before you go about what your quake book is and how that changed the way you thought about the world?Chris: The book that stands out for me is a book called Tribal Leadership. Why that's important is it goes back to the example I shared with JCPenney and a few other examples I've had. The team that you're working with—the tribe that's trying to drive change in a company or drive success—matters probably more than the actual strategy of what the company is, at least in my opinion. Because I'm a big believer that teams that are motivated and work well together can solve any problem. Again, that's kind of [...], to some degree. It's something that I‘ve actually experienced personally in my life. What I love about this book Tribal Leadership is it talks about different levels of organizations. Starting with what they call level one, which is like prison gangs and tribes that happen there where they say things like, all lives sucks. All the way up to the very top level words like nirvana and flow. It's that one group you work with where everybody is just completing out their sentences, understand how to work together effectively. It's that once in a lifetime opportunity. What I love about this book is it gives you concrete examples of—if you're in a level two or three group—how do you get to the next level. And what are some tips and tricks to help you as an organization grow? I read this book first when I was in Intuit, it helped me as a leader understand that the craft of my work—which is analytics and data—is important. But what was more important is how to create a tribe or team that is successful and can drive the future. That's my quake book. Edward: Thank you so much, Chris. This has been fantastic. I really appreciate your time today. Chris: You're welcome. Thank you very much too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com

In this episode, Hall welcomes Ashu Garg, General Partner at Foundation Capital. Headquartered in Palo Alto, California, Foundation Capital was founded in 1995. As an early-stage venture capital firm, they have lived through the emergence of the World Wide Web, the IT war of the 90s, the dot-com bubble, Web 2.0, the mobile revolution, the Great Recession, the rise of Big Data, software’s ascension to the cloud, and the birth of blockchain. The wisdom of those experiences remains with them, transmitted to each successive generation of partners. Foundation Capital is 25 years and nine funds strong, with over $3B in committed capital, 28 IPOs, and 80+ acquisitions to their name. Their fintech, enterprise, and consumer investments have reinvented industries and defined new markets, with companies that include Lending Club, Sunrun, TubeMogul, Chegg, and Netflix. For a quarter of a century—through boom and bust, prosperity or calamity—Foundation Capital has endured, evolved, and thrived. Building companies is in their bones. The Rubik’s Cube has 43 quintillion combinations – but only one solution. At age 11, Ashu found that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in solving complex business challenges. To give just one example, in 2010, an early stage Berkeley-based company that specialized in analytics wanted to get into the media-buying platform business. Ashu helped their small team reach the growing number of brands that were migrating their television advertising to the web. That company, TubeMogul, soon became the leading video-advertising platform for brand advertisers, went public in 2014, and was acquired by Adobe in 2016. Ashu serves on the boards of Anvilogic, Arize, Coefficient, Cohesity, Conviva, Eightfold, Fortanix, Layer9, OpsMx, Stacklet, Skyflow, and Turing. In addition, Ashu was responsible for our investments in Aggregate Knowledge (acquired by Neustar), Custora (acquired by Amperity), FreeWheel (acquired by Comcast), TubeMogul (acquired by Adobe), and Tubi.tv (acquired by Fox). He has led seed investments in HipDot, Next Force Technology, Oliv.ai, Radiance Labs, Robin Systems, Testim, and has personally invested in Databricks, Falcon Computing, G2 Esports, and VPS. Ashu is passionate about helping technical founders scale as CEOs. His podcast B2B a CEO has featured Eric Yuan, Jennifer Tejada, Aaron Levie, and Tien Tzuo. Before joining Foundation Capital in 2008, Ashu was the general manager for Microsoft’s online-advertising business and led field marketing for the software businesses. Previously, Ashu worked at McKinsey & Company, helping technology companies scale their go-to-market efforts. Earlier in his career, Ashu founded TringTring.com, one of the first search engines in Asia, set up Unilever’s Nepal operations, and led the marketing and pre-sales teams at Cadence Design Systems. Ashu has a bachelor’s degree from the Indian Institute of Technology (IIT) in New Delhi and an MBA from the Indian Institute of Management at Bangalore, where he received the President’s Gold Medal. Ashu has lived in India, Nigeria and Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur as well), and their two sons. Ashu advises investors and entrepreneurs in the space. He also discusses how he sees the industry evolving and the investment thesis of Foundation Capital.  You can visit  Foundation Capital at , via LinkedIn at , and via Twitter at .   Ashu can be contacted via email at , via LinkedIn at , and via Twitter at .

Kabir Shahani, the Chief Executive Officer of Amperity, adds his page to the Marketing Playbook. Hear how to use hard work and dedication to build your business, how to break down silos at your company, how to interpret data and use it to drive revenue, how Amperity runs the customer data platforms of Starbucks and Nordstrom, and the business lessons Kabir learned from his parents. Connect with Kabir on LinkedIn

Let me ask you a question; think of your favorite film, how much can you remember? Pretty much all of it back to back, right? Now think of a sales meeting that happened 3-6 months ago, how much do you remember? Not too much I'm guessing. One of the reasons for this is that your favorite film is a story, which engages you on an emotional level and is far more memorable. Salespeople are missing so much opportunity by not utilising stories in their role, want to find out what, why and how, then tune in. To discuss this, I'm joined this week by Kelly Wright, Board Director at Fastly, Lucid, Amperity, & Even. Lecturer at the University of Washington and Former EVP Sales of Tableau. Kelly will be sharing her wealth of experience on why stories matter so much to us, particularly in the world of sales, how to utilise them into your process and examples of how she's used them throughout her career. If you want to start becoming more memorable to your customers, along with engaging with them far more effectively, then this episode is for you.

Kabir Shahani was raised in Kansas City, KS before moving to Seattle in 8th grade with his family. Kabir was an only child and he witnessed just how diligently his parents worked, which would prove to have a lasting effect on him. A few decades ago, Kansas City wasn't very diverse and there were certainly times that Kabir talks about feeling different, which would also prove to be something that stuck with him.After graduating at the University of Washington, Kabir would go on to work for Avanade, then Blue Dot, Inc., a startup where he would meet Derek Slager, his business partner for the next 15 years. After a little over 6 years of his first startup being alive, it was acquired by IMS Health, and Kabir went on to work for IMS Health as their VP of technology. After some time had passed, Kabir decided he would take some time off and explore what his true passions are.In January of 2016, Amperity was born; an AI-driven technology company that helps people use data to better understand and serve their customers. At the time of this podcast Amperity has raised almost $90M and is expanding very rapidly with offices in Seattle, Denver, and New York.

What is rich media and why is it instrumental in the end user experience? Sanjay Sarathy, VP Marketing of Cloudinary, talks rich media and how marketers can get better outcomes from developing a practical approach to their non-text media strategy. 2/3rd of the web is images, or non-text content. And the world of non-text content is evolving fast- what with video, voice, AR-VR etc. all vying to play starring roles in most marketing strategies today, and users themselves evolving how they interact and engage with these non-text formats at different stages of their buyer journey. What are the 4 key things we see brands that ‘get’ rich media are doing? Here’s a hint: 1. They do an optimal mix of video, audio, devices, UGC and studio etc. 2. They recognize that different channels require different forms of media 3. They are constantly iterating and improving and evolving both - media that performs as well as media that underperforms 4. Well before they reach the stage of defining technology and processes, they have figured out the personas and their priorities In Section 1, Sanjay Sarathy, David Raab, Anand Thanker and Chitra Iyer delve into the 7 most common questions’ marketers want answered about rich media: 1. What is rich media and how can it impact customer experience? 2. Can we automate the creation and delivery of variations of one really great rich media asset? 3. What are the performance implications of rich media and how can I balance engagement with the cost of content creation? 4. How can I move beyond relying on our own content and manage and scale user generated media and content safely and intelligently? 5. How should I optimize for all possible touchpoints and formats that rich media allows? What trade-offs should we make to help decide our rich media content creation and distribution strategy? 6. How impactful can using search optimised rich media be for brand discoverability 7. How do you quantify engagement to make a business case for rich media? Focus on o Usage metrics (time on page, conversion, sharing) o Performance metrics (is my page or app or content asset performing better than it did X months ago in terms of streaming speed, page load and all the things that ultimately improve engagement rates) Plus 8. Sanjay Sarathy shares Cloudinary’s own martech stack 9. David (who was recording from Germany) plays his AI drinking game (see the pic if you don’t believe us) Section 2: A New CDP Trend We take a look at what even David Raab has called a trend in the CDP space - the acquisitions of AI based predictive tools by CDP vendors in November. There were 3 in November to be precise, but its getting more common. Is it because marketers want predictive capability out of the box without additional integration; just another way for vendors to differentiate themselves in a confusing and crowded market; or is it about plugging the analytics gap between data organization and data activation at two ends of the customer data spectrum? We delve into why that may be and what is pushing CDP vendors to shore up their solutions in this direction. PS - the 3 Novemebr acquisitions were: - Amperity bought Custora - Manthan bought Rich Relevance and - Netcore bought Boxx.ai Please follow and review us on Spotify or iTunes! Thanks! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

In this episode, Director of Talent at Madrona, Shannon Anderson, speaks with co-founder and CEO of Amperity, Kabir Shahani about building a culture in a fast growing company.  Amperity helps corporate customers use their owned data to serve the customer and has a very clear company culture of working for each other, moving quickly and building things that last.   This year they produced a book for their internal team that goes in depth on the culture.  That book inspired this podcast. Shannon talks with Kabir about how they created Amperity’s culture, how they sustain it and where he thinks it is heading.  The founding team looked to pro sports to create a personal philosophy and were intentional about the direction they pursued for Amperity in terms of building the company they wanted.   About Amperity: With a customer base of world-leading consumer brands such as Starbucks, Gap, MGM Resorts, Nordstrom, Lucky Brand, Alaska Airlines, and more, Amperity is revolutionizing the way companies connect, identify, and understand their customers are leveraging AI to deliver a truly comprehensive and actionable Customer 360. www.amperity.com

Meet Aashish Dhamdhere, who leads the marketing team at Skilljar, the leading customer training platform for enterprises to accelerate product adoption and increase customer retention. Prior to joining Skilljar, Aashish was the VP of Marketing at Amperity and built the global demand generation function at Apptio. He was also the VP of Customer Acquisition at LiquidPlanner. In this episode, you'll hear about the start of Skilljar and the pivots that took them into the SaaS software niche. You'll learn how customer education affects every single part of your SaaS customers life cycle, what webinars and courses can do for your onboarding and education process and the exact setups they use. You'll also hear the ABM lessons from a growing SaaS company and finally, the exciting opportunities that are coming in 2019 for Skilljar. Another incredible episode, enjoy! Notes: 02:45 Focusing on Customer and Partner Education 05:50 Pivoting to Focusing on Businesses and Specific Verticals 08:50 Inbound Flow, Customer Events and Sales Enablement 11:50 Customer Education Benefits and Results 16:00 What a Marketer Should Do When Joining a StartUp 17:15 The OKR Framework 17:50 Flip From Product-Centric View to Customer Centric 20:15 Link Education With New Releases 21:20 Three Ways to Leverage Webinars 25:15 A Two-Tier Approach to ABM 30:00 KPIs: Mix of Lagging and Leading Indicators 32:10 Startup Growth Is Not Linear 33:50 Growth Numbers 34:30 Next: Increasing Specialization, Events and Content 36:40 Lightning Questions

Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Adam has lived through the acquisition of a few growth stage companies, and we're excited to discuss his experiences during times of growth and company transition. Show NotesConnect With: Adam Sinnett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Adam has lived through the acquisition of a few growth stage companies, and we're excited to discuss his experiences during times of growth and company transition. Show NotesConnect With: Adam Sinnett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Supposedly, data is the revolutionary key to unlock massive personalization. Many of us marketers design amazing campaigns based on data. Then they fall flat. We need a data diagnosis. In this episode, we talk to Matthew Biboud-Lubeck, VP of Strategic Services at Amperity. Matthew has years of experience working with customer experience at L’Oreal, Estee Lauder, and Virgin Atlantic Airways. Two years ago, he took his B2C experience and began to leverage it with machine learning at Amperity to help B2B companies unlock personalized experiences. On this episode, we discuss: i. Creating a single view of your customers ii. Unlocking personalization based on data iii. Using machine learning at the root of the data, not just the “last mile” of the customer experience Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Kabir Shahani, rightfully so, was recently recognized as one of the “100 Most Intriguing Entrepreneurs” by Goldman Sachs. As a child, he got to travel the world playing violin and began attending summer college classes when he was only in sixth grade. Kabir co-founded his first company, Appature, at the age of 24 and successfully sold it in 2013. He is now the Co-founder and CEO of Amperity, which has received $37 million in funding in just three years. Kabir discusses Amperity’s values, how they hire, and the important role philanthropy plays in the company and his life. You’ll also hear about his experiences growing up in Kansas, how selling Appature made him “a much more diligent, rigorous operator,” and how he’s now focused on building a company that outlasts him. 

When things are going wrong, how do you know whether or not to keep going? That's the question that faced Kabir Shahani of Amperity, a company that, in its early days, missed a huge deadline and seemed unable to develop the technology it needed to thrive. Important, difficult questions had to be answered. Investors wanted to make sure their money wasn't being squandered. And in the end, Kabir learned an important lesson—both about when to keep going, and how to measure success. Episode sponsored by Shapr - https://bit.ly/2U0InkC

When things are going wrong, how do you know whether or not to keep going? That's the question that faced Kabir Shahani of Amperity, a company that, in its early days, missed a huge deadline and seemed unable to develop the technology it needed to thrive. Important, difficult questions had to be answered. Investors wanted to make sure their money wasn't being squandered. And in the end, Kabir learned an important lesson—both about when to keep going, and how to measure success.

Alex Engelberg discusses his recent talk at the Conj, lein-monolith, and other Amperity open source projects. Sponsor: Deps - Private Maven Repositories Every Clojure Talk Ever Amperity Amperity Careers Learning and Teaching on the job lein-monolith Greenlight Envoy Instaparse paren.party seajure