Podcasts about nudgestock

Play Episode Listen Later Nov 3, 2023 68:45

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara's been on the frontline of the applied B.S. revolution for over a decade. More recently she's turned ‘psychedelic evangelist', lobbying to change the UK's approach to magic mushrooms. Tara talks to us on attempting to model herself on Ab Fab's Patsy, ringing up Scottish farmers to chat anaerobic digestate, being at the basecamp of behavioural science, Ogilvy, Rory, combining Pimms with spicy food, painting babies faces on shop shutters (h/t Nicole Yershon), her favourite Nudgestock memories, her time at 10 Downing Street, psilocybin, the stoned ape hypothesis, finding hope in the form of a mushroom, and tons more. ///// Follow Tara on LinkedIn Take action for psilocybin access rights through PAR Watch Fantastic Fungi on Netflix And, of course, check out the world's biggest festival of behavioural science and creativity; Nudgestock Including these talks from the archives: Andrew Sheerin's talk 'The Persuasive Power Of Play' from 2017 Dave Trott's talk ‘Complexity Kills Creativity' from 2016 Dr Paul Zak's talk ‘Messiness in the brain' from 2023 Timestamps (02:02) - Quick fire questions (03:14) - First jobs, cleaning up bodily fluids and why menial jobs are a worthy experience for any young person (06:19) - How Ab Fab inspired her career and whether she's more Eddie or Patsy (08:16) - Getting into behavioural science, Rory Sutherland, and the market opportunity to pair Pimms with spicy food (12:37) - Painting babies faces on shop shutters after the London riots (17:40) - Favourite Nudgestock talks from the archives (cc Dave Trott, Andrew Sheerin, Paul Zak) (26:03) - Advocating for psilocybin, the stoned ape hypothesis, and the bouba and kiki effect (34:33) - Campaigning for PAR, Project Croydon, and why hope exists in the form of a mushroom (49:04) - Listener questions (54:18) - 4 pertinent posers Tara's book recommendations are: The Righteous Mind by Jonathan Haidt Falling in Love with Where You Are by Jeff Foster /////

124: Mind Your Business: Startle [Episode 1 of 3]

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Play Episode Listen Later Oct 11, 2023 32:17

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we're seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It's like reading a business book with the word ‘guru' in the title, with the single but vital exception that it won't make you do a little sick in your mouth. This is the first episode of a three part series with Startle. A talented tech company curating music for brands looking to deliver customer experiences within spaces spanning retail, hospitality and beyond. Whether you're a food operator looking to get customers chewing faster, a retailer wanting to get shoppers shopping longer, or simply a fan of behavioural science and its application across a range of industries, press play to find out why the music sounds better with Startle. For this first episode, we've caught Adam Castleton, Startle's CEO and self-confessed lead singer who can't sing, to riff on his first job in charge of a rollercoaster, being an anti-tech tech founder, the magic of subtlety in tech, how Startle designs the perfect atmosphere, Startle's book to help harness heuristics and biases in retail and hospitality, handing out free air guitars, why you shouldn't play music people like, and loads more. ///// Check out Startle and Adam on LinkedIn. Here's Startle's first-of-its-kind book, Atmospheres That Sell. And find out what happened when Startle handed out free air guitars at Nudgestock. Timestamps: (01:12) - An introduction to Startle and Adam (02:43) - His first job in charge of a rollercoaster and his passion for the intersection of leisure, humans and tech (04:38) - An idea in the pub 5 years ago and how Startle came to be (10:44) - Startle in a nutshell (12:47) - Startle's behavioural science book for retail and hospitality (15:26) - Where background music providers have go wrong and the importance of intent (21:50) - Thinking about your customers' mood (29:10) - Handing out free air guitars at Nudgestock (30:30) - A teaser for Part 2 ///// This episode of Call to Action® is sponsored. Got a business we could stick our sponsored spinoff shaped nose into next? Email calltoaction@gasp.agency.

124: Mind Your Business: Startle [Episode 2 of 3]

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Play Episode Listen Later Oct 11, 2023 30:38

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we're seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It's like reading a business book with the word ‘guru' in the title, with the single but vital exception that it won't make you do a little sick in your mouth. This is the second episode of a three part series with Startle. A talented tech company curating music for brands looking to deliver customer experiences within spaces spanning retail, hospitality and beyond. Whether you're a food operator looking to get customers chewing faster, a retailer wanting to get shoppers shopping longer, or simply a fan of behavioural science and its application across a range of industries, press play to find out why the music sounds better with Startle. For Episode 2, we've caught a Startle BOGOF of Magnus Linn, Playlist Manager, and James Picken, Creative Director, to shoot the breeze on how music can influence every aspect of how we behave, why you shouldn't view music solely as an entertainment service, the science of sound, boosting bass to sell more Rolexes, dealing with a constantly changing context, how to use music to say something about your brand, and tons more. If you listened to Episode 1, jump to [02:50] to skip the recap and get straight into Episode 2. ///// Check out Startle, Magnus, and James on LinkedIn. Here's Startle's first-of-its-kind book, Atmospheres That Sell. And find out what happened when Startle handed out free air guitars at Nudgestock. Timestamps: (01:12) - An introduction to Startle, Magnus, and James (02:50) - If you listened to Episode 1, jump here to skip the recap and get straight into Episode 2. (03:20) - The power of music to influence every aspect of our lives (06:45) - How brands can use music as an atmospheric tool (09:24) - The pitfalls of seeing music solely as an entertainment service (15:26) - The science of sound and why boosting the bass could sell more Rolexes (19:18) - The role of context (28:40) - A teaser for Part 3 ///// This episode of Call to Action® is sponsored. Got a business we could stick our sponsored spinoff shaped nose into next? Email calltoaction@gasp.agency.

124: Mind Your Business: Startle [Episode 3 of 3]

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Play Episode Listen Later Oct 11, 2023 32:20

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we're seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It's like reading a business book with the word ‘guru' in the title, with the single but vital exception that it won't make you do a little sick in your mouth. This is the third and final episode of a special, three-part, series with Startle. A talented tech company curating music for brands looking to deliver customer experiences within spaces spanning retail, hospitality and beyond. Whether you're a food operator looking to get customers chewing faster, a retailer wanting to get shoppers shopping longer, or simply a fan of behavioural science and its application across a range of industries, press play to find out why the music sounds better with Startle. For the encore, we've got the band back together with Adam Castleton, CEO, James Picken, Creative Director, and Magnus Linn, Playlist Manager, belting out their favourite behavioural science hits, like expectancy theory and the peak end rule, before facing a ton of tough posers from people in the industry. If you listened to Episode 1 and 2, jump to [02:50] to skip the recap and get straight into Episode 3. ///// Check out Startle, Adam, Magnus, and James on LinkedIn. Here's Startle's first-of-its-kind book, Atmospheres That Sell. And find out what happened when Startle handed out free air guitars at Nudgestock. Timestamps: (01:12) - An introduction to Startle, Adam, Magnus, and James (02:50) - If you listened to Episode 1 and 3, jump here to skip the recap and get straight into Episode 3. (03:20) - A quick lesson in expectancy theory (06:54) - How to manage first impressions at scale (08:25) - Brands doing it well and the power of a balloon (10:57) - Peak end rule and playing musical scrabble (15:25) - Questions from people in the industry (15:40) - Is there one playlist that does it best? (23:00) - Should you let employees play their favourites? (27:28) - How the weight of cutlery impacts how you perceive your meal (30:28) - Wrap up ///// This episode of Call to Action® is sponsored. Got a business we could stick our sponsored spinoff shaped nose into next? Email calltoaction@gasp.agency.

Luca Dellanna: Ergodicity, How Irreversible Outcomes Affect Long-Term Performance in Work, Investing, Relationships, Sport and Beyond

Talking Billions with Bogumil Baranowski

Play Episode Listen Later Aug 2, 2023 78:05

Luca Dellanna is a management advisor focused on increasing revenue through better people and operations management. After a master's degree in automotive engineering, Luca spent the first part of his career working for DuPont's consulting unit in Frankfurt, Germany. There, he focused on managerial excellence projects in a variety of manufacturing industries, all across Europe. In 2015, Luca moved back to his hometown of Turin, Italy, and opened a private consulting practice serving clients worldwide. He has also published books about management, human behavior, and economics that earned him appearances on the most important conference and podcast in his field, Nudgestock and EconTalk respectively. Luca lives with his wife Wenlin and his dog Didi, and divides his time between Turin and Singapore. Luca writes regularly on Twitter (@DellAnnaLuca). His personal website is www.luca-dellanna.com Today: 1. We talked about Luca's childhood and upbringing and how it shaped his interest in ergodicity. 2. Luca shared his perspective on how the understanding of time and variance can improve our decision-making process. 3. We discussed how his book is designed to help readers make better decisions that don't ignore time but leverage it. Luca elaborated on the idea of decisions that minimize regret and maximize long-term potential. 4. Luca talked about the concept of survival in both skiing and life in general. 5. We delved into the world of investing where Luca further advised that, over a prolonged period of time, survival dwarfs performance. 6. Luca shared his powerful concept about how irreversible consequences absorb future gains. 7. We talked about the statement, "Do not envy successes that don't reproduce well." Luca shared more about why envy is often misguided and how we should focus on repeatable successes. 8. Luca discussed his perspective that individuals should care about whether a system works for them, rather than if it works on average. 9. Luca explained the difference between ergodic and non-ergodic systems in terms of their outcomes. 10. He recommended investing time and money as a barbell to balance risk and reward. 11. We discussed the idea that extreme risks can outperform skill, and in general, taking small risks is a good strategy. 12. Luca shared his advice on performance measurement, highlighting the pitfalls of narrowing the time frame to increase performance. 13. We discussed how ergodicity can be introduced into life and where non-ergodicity might be positive. 14. Luca talked about the difference between efficiency (a snapshot in time) and effectiveness (a lifetime view). 15. Finally, we discussed how Luca's research has shaped his view of success. ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crisis Investing: 100 Essays⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - My new book. To get regular updates and bonus content, please sign-up for my substack: ⁠⁠⁠⁠⁠⁠https://bogumilbaranowski.substack.com/⁠⁠⁠⁠⁠⁠ Follow me on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/bogumil_nyc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bogumil Baranowski⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sicart Associates, LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. NEVER INVESTMENT ADVICE. IMPORTANT: As a reminder, the remarks in this interview represent the views, opinions, and experiences of the participants and are based upon information they believe to be reliable; however, Sicart Associates nor I have independently verified all such remarks. The content of this podcast is for general, informational purposes, and so are the opinions of members of Sicart Associates, a registered investment adviser, and guests of the show. This podcast does not constitute a recommendation to buy or sell any specific security or financial instruments or provide investment advice or service. Past performance is not indicative of future results. More information on Sicart Associates is available via its Form ADV disclosure documents available ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠adviserinfo.sec.gov⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/talking-billions/message

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Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part Two

Play Episode Listen Later Jul 23, 2023 47:49

Why do some people become ‘super spreaders' for fashions and ideas? Why might an acceptance letter from a top University be worth more than a degree from the same establishment? These and many more questions are answered in this episode.My guests are Behavioural Science gurus Paul Craven, Rory Sutherland and Gerald Ashley and this is Part Two of a three part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Part One, which you'll find here.

145. Acquisition frenzy | Rory Sutherland | Latest ads reviewed

Campaign podcast

Play Episode Listen Later Jul 13, 2023 54:39

Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90, Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London. Hosted on Acast. See acast.com/privacy for more information.

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(268) Nudged

WB-40

Play Episode Listen Later Jul 11, 2023 45:03

On this week’s show, you can hear Matt reflecting on the things that made an impact on him from last week’s Nudgestock festival in London. You can see all the talks he mentions linked from his blog article here:

nudged nudgestock

Rory Sutherland - AI, Nudgestock and Creativity

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Play Episode Listen Later Jul 3, 2023 40:38

A special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything

Rory Sutherland - Nudgestock's 10th Anniversary

10th anniversary rory sutherland nudgestock

Play Episode Listen Later Jun 8, 2022 24:53

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year. You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

#42 The Big AND Clever Nudgestock 2022 Lineup

register lineups clever nudgestock

Play Episode Listen Later May 31, 2022 7:42

Join us FREE and virtually on 10 June 2022 for the world's biggest festival of behavioural science and creativity. Register here: https://bit.ly/3xjduNd

Dan Bennett - Behavioural Science stories and Nudgestock 22

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Play Episode Listen Later May 31, 2022 42:29

In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy. Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June. Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/

Psychedelic Conversations | Tara Austin - Psilocybin Access Rights #44

Psychedelic Conversations

Play Episode Listen Later May 22, 2022 54:49

Welcome to the Psychedelic Conversations Podcast! Episode 44: In this episode, we sit down with Tara Austin to hear about her background story and what led her to specialise in the field of applied behavioural science. She also shares insights about her passion for bringing awareness to psychedelics for mental health. 00:00 - Fire Moment 01:15 - Introduction 01:43 - Tara's Background 06:39 - The UK Psychedelic Movement 19:30 - Psilocybin Access Rights (PAR) 24:44 - Establishing Laws For Psychedelic Therapy 28:43 - The New Frontier 35:29 - Utilizing Psychedelics Effectively 42:43 - A New Generation Of Therapists 48:07 - Advice For The Future Of Psychedelics 50:57 - Tara's Last Words Of Wisdom 54:05 - Outro About Tara: Tara began her career as a strategist in advertising agencies and has worked with many of the world's biggest brands from Unilever and Coca-Cola to the Bill & Melinda Gates Foundation. Then, ten years ago, she began to specialise in the new field of applied behavioural science and led Ogilvy Behavioural Science Practice's inaugural experiment. Today she creates integrated behaviour change campaigns for clients such as HM Government, Recycle for London and Public Health England. Tara is the host of Nudgestock, the world's biggest festival of behavioural science and creativity. Connect with Tara: Website: http://www.par.global/ LinkedIn: https://www.linkedin.com/in/tara-austin-78b2a780 Thank you so much for joining us! Psychedelic Conversations Podcast is designed to educate, inform, and expand awareness. For more information, please head over to https://www.psychedelicconversations.com Please share with your friends or leave a review so that we can reach more people and feel free to join us in our private Facebook group to keep the conversation going. https://www.facebook.com/groups/psychedelicconversations This show is for information purposes only and is not intended to provide mental health or medical advice. About Susan Guner: Susan is a trained somatic, trauma-informed holistic psychotherapist with a mindfulness-based approach grounded in Transpersonal Psychology that focuses on holistic perspective through introspection, insight, and empathetic self-exploration to increase self-awareness, allowing the integration of the mind, body and spirit aspects of human experience in personal growth and development. Connect with Susan: Website: https://www.psychedelicconversations.com/ Facebook: http://www.facebook.com/susan.guner LinkedIn: https://www.linkedin.com/in/susan-guner/ Instagram: http://www.instagram.com/susanguner Twitter: http://www.twitter.com/susanguner Blog: https://susanguner.medium.com/ Podcast: https://anchor.fm/susan-guner #PsychedelicConversations #SusanGuner #TaraAustin #PsychedelicPodcast #Microdosing #PsychedelicScience #PlantMedicines #PsychedelicResearch #Entheogens

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Heather Watson, Dan Bennett & Paolo Mercado on BeSci in Large Organisations

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Play Episode Listen Later May 21, 2022 62:54

How can we implement Behavioural Science in larger organisations? On this episode, I'm doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk about some of the projects they've been working on.  My guests are all from Ogilvy Consulting, a leading Behavioural Science practice and each work in different regions.Heather Watson heads up Ogilvy's North American BeSci team from Austin, Texas, Dan Bennett is responsible for the UK and is based in London and Paolo Mercado is in Manila.To connect or learn more about them:Heather - https://www.linkedin.com/in/heathernwatson/Dan - https://www.linkedin.com/in/thebestdanielbennett/Paolo - https://www.linkedin.com/in/paolo-mercado-0a4a8a17/The idea behind the episode is to illustrate the breadth of challenges to which Behavioural Science can be put to use. You'll hear about improving customer experience, protecting people who work in safety-critical industries by helping them to change their behaviour to be more compliant with safety protocols and how Behavioural Science can help improve sales of consumer products. We also explore some of the challenges of deploying Behavioural Science in larger organisations – the obstacles, both practical and political – and the fact that we can sometimes end up proposing counter-intuitive or unorthodox solutions, which work brilliantly but can defy the logic by which normal corporate decisions are made. But that's the whole point. Behavioural Science allows us to come up with effective solutions to common business problems, that can't easily be solved by traditional thinking.It's also an opportunity for us to preview Nudgestock, Ogilvy's annual festival of behavioural science and creativity and get some clues about what you can expect.You can find out more about Nudgestock at www.nudgestock.com To be notified when new episodes of the show are available subscribe to the podcast newsletter: https://www.getrevue.co/profile/humanriskIf you enjoy this episode, you can find my discussions with other members of the Ogilvy BeSci team:Maddie Croucher who talked to me about how BeSci can help fundraising: https://www.humanriskpodcast.com/maddie-croucher-on-behavioural-science-for-fundraising/Sam Tatam introduced his book ‘Evolutionary Ideas' on how Mother Nature can inspire BeSci solutions https://www.humanriskpodcast.com/sam-tatam-on-evolutionary-ideas/Benoit de Fleurian explained how BeSci is helping to reduce anti-social behaviour https://www.humanriskpodcast.com/benoit-de-fleurian-on-preventing/And, last but definitively not least, Rory Sutherland talked about Compliance https://www.humanriskpodcast.com/rory-sutherland-on-compliance/

204. Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Play Episode Listen Later May 13, 2022 46:16

Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book Evolutionary Ideas. I got my first peek at this book so many months ago and I have been eagerly awaiting the moment when I can finally share it with everyone. I'm delighted that that day is finally here! Sam Tatam is the Global Head of Behavioural Science at Ogilvy. He has a passion for understanding human behavior, and his experience comes from a mix of organizational/industrial psychology and advertising strategy. Sam has led behavior change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioral economists to develop interventions and shape the communications of some of the world's most influential brands and organizations. You're in for a treat! I truly loved Evolutionary Ideas and think you will too! Show Notes: [00:42] Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book Evolutionary Ideas. [03:27] Sam shares his background and how he got into behavioral science. He is an organizational psychologist by training. [05:47] Virtual doesn't have to be worse. Nudgestock looked at what they had available and reframed the idea of what this event could be (without being anchored to what they had done before). [06:38] He shares their internal conversations about how they approached Nudgestock differently to make that transition (and have amazing results!) in 2020. [07:45] They decided if they were going to do it digitally they wanted to do it big (transitioning from the “Woodstock” of behavioral science to the “Live Aid”). [09:27] They “followed the sun” and presented through LinkedIn live (with over 128,000 attendees!). [11:32] Look at challenges that come your way like opportunities. [12:21] Sam's new book is called Evolutionary Ideas. [13:21] The beginnings of his book actually started in 2014 when he did a keynote in Sidney. [15:03] Six years later a video about biomimicry continued to spark his interest. [17:13] We are not distinct. [19:10] It helps us to be more open and see psychological solutions in a slightly different way. [20:49] Language is so immensely powerful. It helps us to see things in the world and categorically differentiates between concepts. [21:53] Once you have a language for something, you see it more frequently and easily, and you can apply it more systematically. [23:27] Context and individual differences still play a role. [26:10] We don't always need to be revolutionary. It is not true that big problems need big solutions. (Innovation Myth #1 in the book!) [26:58] Small ideas can have big impacts. We have a series of shared problems that we face. We have also adapted to have shared solutions. [29:31] Innovation is the revolution of the contradiction. [31:05] If you understand what connects us (across species and other developments) then you can borrow from each other and learn together. [33:36] There is a rich and vast resource of inspiration in the world around us. [35:12] The brain makes decisions the same way regardless. [36:58] If you can reframe in more human terms, solutions are all around us to help us solve our problems. You are probably not as unique in facing your challenges as you think you are. [38:38] Questions can be really helpful for us to have a bit more of a checklist approach to creativity. [41:50] Melina shares her closing thoughts. [42:37] Take comfort in knowing that any problem you have has already been solved before. [45:09] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Dan Bennett Uses Creative Behavioral Science | Episode 236

Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practitioners about education

Play Episode Listen Later May 9, 2022 39:22

Dan leads the behavioural science practice within Ogilvy Consulting London looking after clients from the public and private sectors. He is a Practitioner, Speaker and Writer on the creative application of behavioural science to the world's stickiest challenges. Joining the practice at its commencement in 2012, he has worked on over 80 of the world's major brands & organisations. He has a diverse experience working across the design of products and services, consulting for organisational change and communications across all channels, across many markets. Whether that's designing first generation tech in Silicon Valley, reducing obesity in Mexico, changing cleaning habits in Beijing, call centres in India or shaping the retail environment in South Africa. Dan co-leads the global hub in London and helped to roll out the practice across the Ogilvy network. He has led pioneering projects with Spotify, Facebook, Unilever, Nestle, Public Health England, Gatwick Airport, ITV, the Times, British Airways, Mr Muscle, Diageo, Adobe, the EU Parliament, Comic Relief and many more. And won a range of awards from the Creative Circle, Cannes Lion to the Nudge awards. He's been lucky enough to be invited to speak to audiences in over 15 countries about the unseen opportunities behavioural science brings. Some highlights have been Harvard University, National Security summits, Marketing and Social Media conferences, Super Yacht congresses, financial conferences. He has also helped curate the world's largest festival of Behavioural Science, Nudgestock, since it began seven years ago. Before Ogilvy, Dan was part of a research group at the University of York Psychology department looking at the real-world impacts of our mobile phone usage.

Maddie Croucher on Behavioural Science for Fundraising

uk science change wikipedia kindle fundraising ogilvy behavioural behavioural science bill melinda gates foundation dkms christian aid human risk nudgestock

Play Episode Listen Later May 7, 2022 52:06

How can charities use Behavioural Science to be more effective at fundraising? It's a question a number of listeners have asked me to explore; either because they work for charities or because they want to help their favourite causes to raise more money. Even if neither of those things apply, what we can learn from how charities can be better at raising funds, is relevant in other contexts.My guest on this episode is Maddie Croucher, a behavioural science practitioner who specialises in interventions to support social impact work. Maddie has boosted fundraising income for Christian Aid, helped improve donor retention for DKMS - an international nonprofit bone marrow donor centre - and developed interventions to tackle malnutrition with The Bill & Melinda Gates Foundation. She's also the co-author of a book called Change for Better that provides practical help for fundraisers.In our discussion, we talk about:Change For Better, the book Maddie co-authored - https://www.dsc.org.uk/publication/change-for-better/It's also available on Kindle - https://smile.amazon.co.uk/Change-Better-Bernard-Ross-ebook/dp/B09X5SDBKV/ref=sr_1_1?crid=1UVA9QO1BGHFU&keywords=Change+for+better&qid=1650660657&sprefix=change+for+better%2Caps%2C68&sr=8-1The Jam Experiment — an experiment that highlighted how Choice Overload (having too many options) can make it harder for people to decide, so they often don't bother. https://medium.com/@FlorentGeerts/the-jam-experiment-how-choice-overloads-makes-consumers-buy-less-d610f8c37b9bCharity Water - a charity that seeks to address the fact that 771 million people lack basic access to clean and safe drinking water. https://www.charitywater.org/Wikipedia's annual fundraising - https://medium.com/@chriskfundraising/why-doesnt-social-proof-work-for-wikipedia-fundraising-65d55a047911The Pillion Trust's ‘Fuck The Poor' campaign - https://www.youtube.com/watch?v=rElgYNemi1AGift Aid, the UK scheme that allows taxpayers to increase teh size of tier charitable donations by reclaiming tax - https://www.cafonline.org/my-personal-giving/plan-your-giving/individual-giving-account/how-does-it-work/gift-aidNudgestock, Ogilvy's Annual Behavioural Science Festival which this year is on June 10th - https://nudgestock.com/The Ogilvy 2022 Behavioural Science Annual Report - https://www.ogilvy.com/ideas/behavioral-science-annual-2022You can follow Maddie on Twitter - https://twitter.com/maddie_croucherTo be notified whenever a new episode of the show comes out, subscribe to the Human Risk podcast newsletter - https://bit.ly/3skhz1Q

Sam Tatam on Evolutionary Ideas

new york science evolution ideas theory compliance networks global head nairobi evolutionary ogilvy behavioural behavioural science biomimicry rory sutherland ronan keating triz nudgestock

Play Episode Listen Later Apr 8, 2022 60:17

When we need to solve problems, we often think we need to develop new ideas. But what if that were wrong?On this episode, I'm joined by Behavioural Science practitioner Sam Tatam whose new book Evolutionary Ideas shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges. Not by divining something the world has never seen, but by borrowing from yesterday's solutions – often in the most unexpected ways.Sam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy.From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and organisations.Links to some of the things we discussed on the episode: To learn more about Sam's book ‘Evolutionary Ideas' which will be published in May 2022 - www.harriman-house.com/evolutionaryideasTo buy the book - https://linktr.ee/evolutionaryideasTo watch Sam's presentation at Nudgestock 2021 about Evolutionary Ideas - https://youtu.be/7q6rfcRWf08A presentation on Biomimicry at Nudgestock 2018 - https://www.youtube.com/watch?v=_TTpgEwgUS4An introduction to TRIZ, a Theory of Inventive Problem Solving - https://www.mindtools.com/pages/article/newCT_92.htmAn explanation for Sam's reference to singer Ronan Keating - https://youtu.be/IobNcpiwpScTo hear Ogilvy Vice Chairman (the founder of the team Sam leads) Rory Sutherland's appearances on this show:Rory on Compliance - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/Rory & Gerald Ashley on Networks - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/Rory & Gerald on Prosilience - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/

Sam Tatam ile Davranış Bilimini Uygulamak ve Evrimsel Fikirler

DEĞER YARATMANIN FORMÜLÜ

Play Episode Listen Later Feb 28, 2022 22:02

Bu bölümde geçtiğimiz hafta konuğum olan Sam Tatam ile yaptığımız söyleşinin bir özetini paylaşacağım. Sam Ogilvy'nin küresel "Büyüme ve Inovasyon, Davranış Bilimi" biriminin yöneticisi . Sam, Ogilvy bünyesinde 10 yıllık deneyime sahip bir organizasyon / endüstriyel psikolog ve davranış bilimci. Ben kendisini 2014 yılından bu yana düzenledikleri Nudgestock konferansından tanıyorum. Bence Nudgestock için davranış bilimi dünyasının "Davos"u diyebiliriz rahatlıkla. Kendisiyle Ogilvy'nin çalışmalarında, davranış biliminden nasıl yararlandığını konuştuk. Bu bilim dalının hala geliştiğini ve bu sayede reklamcılıktaki geleneksel yöntemlerden farklı olarak iletişimin daha etkin olabileceğine inandığını belirtiyor. Sam'in yeni kitabı Evrimsel Fikirler bu yıl Mayıs ayında raflardaki yerini alacak. Sam kitabın temel mesajını da bizimle paylaştı "Davranış biliminin ve evrimsel psikolojinin, yarının zorluklarını, dünyanın hiç görmediği bir yöntemle değil, dünün çözümlerinden ödünç alarak - genellikle en beklenmedik şekillerde- çözmemize nasıl yardımcı olabilir?" (Amazon'daki kitap tanıtımından) Kitabın kindle versiyonunun ön siparişini verdim, 10 Mayıs'tan itibaren okumak için sabırsızlanıyorum. Sam Tatam'ın Linkedin profili https://www.linkedin.com/in/sam-tatam-psychologist/ Sam Tatam'ın "Evolutionary Ideas" kitabının Amazon'daki adresi https://www.amazon.com/gp/product/B09MKMKVN2/ref=ppx_yo_dt_b_d_asin_title_o00?ie=UTF8&psc=1 Davranış Bilimi için online eğitim önerileri: https://www.mindworxacademy.com/ https://www.42courses.com/courses/behavioural-economics

amazon bu davos ogilvy kitab davran nudgestock evrimsel

Applying Behavioral Science and Evolutionary Ideas with Sam Tatam

DEĞER YARATMANIN FORMÜLÜ

Play Episode Listen Later Feb 21, 2022 50:03

My special guest is Sam Tatam Global Principal, Ogilvy Growth & Innovation, Behavioural Science. Sam is an organisational / industrial psychologist and behavioral scientist who holds 10 years of experience within Ogilvy Group. They organise Nudgestock, in my view Davos for Behavioural Science and that's how I got to know him. We talked about how Ogilvy benefits from behavioral science in their practice. He notes that BS is still developing and he believes BS can be a different unlocker than the traditional methods in advertising. Sam's new book Evolutionary Ideas will be on shelves in May this year. He brilliantly explained briefly "how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions – often in the most unexpected ways." (from book introduction on Amazon, see link below) I've already ordered mine that will land in my kindle app on May 10th, looking forward to reading it. Sam Tatam's Linkedin profile https://www.linkedin.com/in/sam-tatam-psychologist/ Link to Sam Tatam's book "Evolutionary Ideas" on Amazon https://www.amazon.com/dp/B09MKMKVN2?psc=1&ref=ppx_pop_dt_b_product_details (01:54) His journey to Behavioral Science (BS) (05:56) Ogilvy's expertise on BS (07:32) Use of BS in the agency (10:55) Did we reach the limits of BS (14:55) Differences in behaviors among cultures (19:20) Profiling in BS (23:37) Can big data replace BS? (27:49) Is Sam free of cognitive biases? (29:31) Sam's new book: Evolutionary Ideas (37:34) Advices for those who are interested in BS (41:46) We are still at early phase in application of BS in business (45:16) Sam's formula for creating formula

amazon innovation ideas bs differences davos behavioral sciences evolutionary profiling ogilvy behavioural science advices nudgestock

"Measurement Is Creativity's Bizarre Half-Sister"

Business Games

Play Episode Listen Later Jan 30, 2022 61:50

20% of the bees in the hive ignore the waggle dance. Why? What do the efficiency-oriented bee accountants say? How do you measure the RoI on the rogue bee activity? How is any of this relevant to innovation? Listen to Rory Sutherland, Vice Chairman of Ogilvy, to get the answers. Become a Premium Learning Member here: https://www.business-games.ai/about/#/portal (https://www.business-games.ai/about/#/portal) Contents (time stamps from the Full version)Introduction [00:00] On Measurement, Creativity, and Exploit-Explore Trade-Off On That We Don't Know Everything There Is To Know [04:06] On the Role of Experimentation in Explore, and Testing Things That Don't Make Sense [08:53] Abduction and Innovation: Reasoning Backwards and Business Significance On Abductive Reasoning [13:19] On Innovation in Start-Ups Versus Established Companies: Stock Markets and Shareholders [18:10] On the Benefits of Being a Rogue Bee [23:17] On the Necessity of Probabilistic Thinking and Accounting for Search Costs: Creating the "Explore Department" in a Firm [26:25] On Statistical Significance Versus Business Significance [39:08] On Murders and Detectives: More Backward Reasoning [42:47] On How To Innovate Through Mistakes: AI Poetry, Meerkats, Charities and Sex Toys [49:15] On Just Reading the Data and More Murders: How To Be a Data Detective [57:33] On "Alchemy", Financial Alpha, Comedy, and Those at the Peak of Their Professions [1:04:45] On Cryptic Crosswords and More Detective Work [1:09:01] On Why Is There Too Much Logic and Not Enough Exploration: You Don't Get Fired for Being Logical [1:11:23] On How Innovation and Marketing Works, Habits and Mimetics, and How To Practice Ethical Capitalism [1:17:59] On Why Aussies and Kiwis Go To London [1:23:04] On Future of Work and Futuristic Cities: Mega- Or Small? On Why Nassim Taleb Advocates for Suburbia. And On Berlin, London, Auckland, Frankfurt… [1:28:03] Mini-Summary: Explore-Exploit and Behavioural Science [1:37:25] Homework: Books To Read (and Cryptic Crosswords) [1:40:23] On Good Tea: TIELKA® [1:47:14] Links to Rory's WorkTwitter: https://twitter.com/rorysutherland (@rorysutherland) LinkedIn: https://www.linkedin.com/in/rorysutherland/ (https://www.linkedin.com/in/rorysutherland/) The wiki man | The SPECTATOR: https://www.spectator.co.uk/article/the-wiki-man (https://www.spectator.co.uk/article/the-wiki-man) Alchemy: The Surprising Power of Ideas That Don't Make Sense (book): https://www.amazon.com/gp/product/B01F1HOAWA?pf_rd_r=T2TJW59P2ESCRMY2HV3N&pf_rd_p=6fc81c8c-2a38-41c6-a68a-f78c79e7253f&pd_rd_r=1aa3d118-4b08-4427-a8a4-b7ccd4d103fa&pd_rd_w=rePBh&pd_rd_wg=v7G7K&ref_=pd_gw_unk (Amazon.com: Alchemy) TED Talks: https://www.ted.com/speakers/rory_sutherland (Rory Sutherland | Speaker | TED) : https://www.ted.com/speakers/rory_sutherland (https://www.ted.com/speakers/rory_sutherland) Nudgestock: https://www.nudgestock.co.uk/ (https://www.nudgestock.co.uk/) Some Other Links Mentionedhttps://tielka.com/ (TIELKA® | BEAUTIFUL ORGANIC TEA) All the books and other links referenced are in the full transcript: https://www.business-games.ai/measurement-is-creativitys-bizarre-half-sister-explore-exploit-with-rory-sutherland-business-games-s2-week-7-interview/ ("Measurement Is Creativity's Bizarre Half-Sister")

022: Rory Sutherland & Pete Dyson on Transport for Humans

A Load of BS: The Behavioural Science Podcast with Daniel Ross

Play Episode Listen Later Dec 15, 2021 68:17

Fellow BSers,Welcome to the Christmas holiday episode of 'A Load of BS: The Behavioural Science Podcast'. This will be the last of 2021 and we are going out with a bang by welcoming back Rory Sutherland and co-author Pete Dyson to discuss their new book 'Transport for Humans: Are we nearly there yet?'CrankWheel sponsors A Load of BSFirstly, I am excited to introduce you to my new sponsor, and that is CrankWheel.Some people have the ability to paint a picture in a few words. CrankWheel is for the rest of us. CrankWheel gives you zero friction screen sharing during voice calls. You send a link to the other person and they enter that seamlessly on any browser, any device. No log ins, no registering, no what's my bloody password! CrankWheel is particularly great for those first sales calls or for onboarding new customers. It's really for any business looking to engage with customers more efficiently. A Load of BS subscribers can use CrankWheel unlimited for 2 months by signing up at get.crankwheel.com/loadofbs.And we're offComfort break over, we're back on the road. Now you may have read my Monday BS piece a few weeks ago previewing today's conversation with a little riff on the wonders of the London Underground. Well today you get the full fat version and I can assure you that the cream has risen to the top; in fact it's spilling over and clogging the arteries like the M25 on Boxing Day. What fun! This anniversary appetizer is bursting with flavour, celebratory abandon and indulgence; and since so many of us will be battling the motorways and trains to reach loved ones in the coming days, what more appropriate treat for today than transport design to keep you toasty.I should introduce my guests. Rory is well-known to many of you as Global Vice-Chairman of Ogilvy, behavioural scientist, founder of Nudgestock festival, writer and the man responsible for making the Sevenoaks to London Blackfriars line fashionable again.Pete Dyson is the Principal Behavioural Scientist at the Department for Transport. Pete established a new BS Team at DfT in 2020 to tackle the COVID response and recovery, and the impact of future transport technologies on behaviour. Today is about the potential of behavioural science to design our transport systems for human, rather than engineers', consumption.Today Rory and Pete tell us about:The fetishization of speed and punctualitySolving the conundrum (waste?) of HS2Who Homo Transporticus isHow we actually understand what customers wantGetting to Exeter when you're not in a rushSeat backed train tablesProducts which nobody wants until they own themThe Brummie obsession with driving and roadsIntelligent rationing of trips into London and other BS experimentsSee you in 2022 with some amazing guestsAnd do subscribe on your favourite platform (Apple, Spotify), share with friends for Christmas, leave a review and we'll be back together in the New Year. Happy holidays and be well to all of you.

covid-19 christmas spotify new year apple humans bs load transport boxing day dyson exeter ogilvy london underground rory sutherland m25 dft sevenoaks nudgestock

#36 Rory Sutherland - Is Everything BS?

bs rory sutherland nudgestock

Play Episode Listen Later Nov 11, 2021 26:10

In this episode, we relive Nudgestock 2021 where Rory Sutherland asks the question "Is everything BS?". We discover the answer lies somewhere between double dishwashers, floating nuclear power-plants and placebo vaccines. And perhaps, a little bit of the other type of BS.

E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners

Behaviour Change Marketing Bootcamp

Play Episode Listen Later Oct 8, 2021 34:16

In today's episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.Books Louise recommends:· Alchemy: The surprising power if ideas that don't make sense – Rory Sutherlando The best ideas don't make rational sense: they make you feel more than they make you think.· Ripple: The big effects of small behaviour changes in business – Jez Groom & April Vellacotto How to make small behaviour changes that have wide-reaching effects in the real world. · Hype Machine – Sinan Aral o A look at how social media affects our decision-making and shapes our world in ways both useful and dangerous. · The Choice Factory – Richard Shottono Essential read to understand what drives peoples everyday decisions· Behavioural Economics – Bri Williams o How to apply Behavioural Economics to improve your businessBehavioural Science Club: Join over 3500 members on LinkedIn. Meet with like-minded souls every Saturday to hear from experts and authors in behavioural science and related fields.

bridge practitioners academics behavioural science behavioural economics science club nudgestock louise ward

E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners

Behaviour Change Marketing Bootcamp

Play Episode Play 21 sec Highlight Listen Later Oct 8, 2021 34:16

In today's episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.Books Louise recommends:· Alchemy: The surprising power if ideas that don't make sense – Rory Sutherlando The best ideas don't make rational sense: they make you feel more than they make you think.· Ripple: The big effects of small behaviour changes in business – Jez Groom & April Vellacotto How to make small behaviour changes that have wide-reaching effects in the real world. · Hype Machine – Sinan Aral o A look at how social media affects our decision-making and shapes our world in ways both useful and dangerous. · The Choice Factory – Richard Shottono Essential read to understand what drives peoples everyday decisions· Behavioural Economics – Bri Williams o How to apply Behavioural Economics to improve your businessBehavioural Science Club: Join over 3500 members on LinkedIn. Meet with like-minded souls every Saturday to hear from experts and authors in behavioural science and related fields.

essential bridge practitioners academics behavioural science behavioural economics science club nudgestock louise ward

006: Rory Sutherland on alchemy and psycho-logic (PART 1)

A Load of BS: The Behavioural Science Podcast with Daniel Ross

Play Episode Listen Later Aug 26, 2021 49:19

I'm delighted that my guest in this episode of Paths Less Trodden is the inimitable Rory Sutherland. Rory is vice chairman of advertising agency Ogilvy Group and is an expert on consumer behaviour, trends and the influence of the internet. He analyses what branding means, what creativity is, and the value of persuasion over compulsion. He is a speaker around the world from TED to his own behavioural science festival Nudgestock. He is also an accomplished author (he published 'Alchemy: The Magic of Original Thinking in a World of Mind Numbing Conformity' in 2018 and he writes regularly for The Spectator magazine). Rory is one of the most respected creative thinkers in the ad industry. He once suggested to Microsoft that they enable people to share office documents on the internet. Hmmm. The idea was dismissed but Rory has nevertheless gone on to build a career out of the counter-intuitive and the original. With a razor sharp wit and intellect, he examines what influences our choices and why irrational thinking tends to win out.This podcast is in two parts. In Part 1 here, we discuss:The wonder of Red BullWhether our human biases are too deeply embedded for humans to change their decision makingWhy the advertising industry is insufficiently creativeWhy traditional economic theory still holds swayAnd we conclude by dangling the question whether Rory himself is as susceptible as the next person to decision making biasesP.s. apologies in advance for a little background noise in the early part of the show. Home working disruptions! The storyline is nevertheless absolutely clear.Beyond Part 2, there will also be a short bonus edition for subscribers in which Rory shares his story of an unusual and unexpected 24 hours in a Qatari jail. Be sure to subscribe here on Paths Less Trodden to get these upcoming episodes. You can also sign up to my newsletter with all my writings and podcasts right here.Enjoy the show, it's a cracker...

world home microsoft logic psycho alchemy hmmm spectators qatari rory sutherland beyond part original thinking nudgestock

Episode 10: Next Decade of BS Inspired by Nudgestock 2021

The BeNudge Show - By Reetika

Play Episode Listen Later Jul 19, 2021 17:02

Behavioural science is increasing in importance. What can we expect the next decade to look like? How can the impact of behavioural economics be amplified? We answer these questions and share our learnings from Nudgestock 2021 on this episode of BeNudge. Visit us at (www.themaiacompany.com) Follow us on (LinkedIn) — Links for topics discussed in podcast Miles Kimbal report on Cognitive Economics (Link) Capegemini Data Powered Enterprise Report (Link) Checkout our article: Combing Data and Behavioural Science. An Exploratory Study (Link)

behavioural next decade behavioural science nudgestock

#54. Troy Andrews: Science of Persuasion

THD美籍华人英语访谈秀

Play Episode Listen Later Jul 13, 2021 75:39

Troy Andrews is a corporate trainer teaching Presentation Design & Delivery, Strategic Corporate Storytelling, Influential Communication, and Slide Design. He incorporates the principles of Behavioral Science, Behavioral Economics, Nudge Theory and Persuasion Theory with business communication to help his clients maximize persuasive impact. He's trained at Forbes 500 MNC companies like Nike, Porsche, IKEA, H&M and Under Armour and has taught presentation skills and design at institutions like Duke University and Fudan University Business School. He is a contributing writer for Entrepreneur Magazine and recently spoke at Nudgestock 2020, an annual Behavioral Science event. He is currently writing his first book on applying Behavioral Science principles to modern presentations to optimize persuasion. Check out PresentationPersuasion.comJoin us on WeChat: THD_OfficialInstagram: thehonestdrink_Email: thehonestdrink@gmail.comFind us on: Apple, Spotify, 小宇宙, 网易云音乐, 喜马拉雅, Bilibili, YouTube...

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656: Total BS from Nudgestock

Nick Warren - StoryHacker

Play Episode Listen Later Jun 29, 2021 4:03

Kudos to the Nudgestock team for a great opening gag. --- Send in a voice message: https://anchor.fm/storyhackertv/message

kudos nudgestock

54: Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

Campaign podcast

Play Episode Listen Later Jun 11, 2021 32:16

Campaign's associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity. Sutherland explains why adland needs to rebrand creativity so business understands it's a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government's nudges on Covid worked. And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year's event attracted an online audience of 120,000 – far more than a face-to-face version. Listen below or tap ‘subscribe' to get the podcast on Apple, Spotify and other platforms.

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Rory Sutherland – Why Great Marketers Run into the Fire

The Digital Agency Growth Podcast

Play Episode Listen Later May 18, 2021 71:57

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers. Actual copy examples so you can get inspired. Today's Guest: In the lead up to Nudgestock 2021, it was pleasure having Rory Sutherland on the show for the second […]

marketers commonalities rory sutherland nudgestock

S2-E1 Rory Sutherland: Can advertising make compliance great again?

The Human Firewall

Play Episode Listen Later May 14, 2021 67:55

Our guest is Rory Sutherland, and your hosts are Lasse Frost and Jakob Danelund. This episode takes a deep dive into how you can use ideas and tools from advertising and the creative industry to make compliance great again. Follow Rory Sutherland on LinkedIn here. Learn more about Oligvy here. Sign up for Nudgestock 2021 here. Rory's vision: That the three areas of business – Marketing, HR, and Compliance – will be deeply psychological in accepting complexity and highly admitting to creativity. That they will escape the quantification bias and deterministic fashions – simple systems that are psychology-blind – that currently deludes managers, simplifies the individual into a single function leaving them highly amenable to automation (and boredom!), and prevents business instead of enabling it. Rory's 3 advice: What can we do tomorrow: Try to understand the internal culture and teams needs from an anthropological and psychological level, not through an artificial mechanistic view. What can we do in 6 months: Put an effort into rewarding brilliance far more and punish deviance far less. What can we do in 5 years: Acknowledge the need for subjectivity and novelty! All rules will be gamed at some point, so it's important to change them once in a while and not steer towards one goal blindly. Don't make procurement all about saving money, don't make compliance all about box-ticking, and try hiring people without a college education.

marketing advertising compliance acknowledge rory sutherland nudgestock

Brain Science & Nudgestock with Rory Sutherland

The Brain and Brand Show

Play Episode Listen Later May 12, 2021 82:09

Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you’re curious about behaviour, the brand and change - stay locked in. cliffcentral.com

make sense vice chairman brain science rory sutherland nudgestock

Brain Science & Nudgestock with Rory Sutherland

The Brain and Brand Show

Play Episode Listen Later May 12, 2021 82:09

Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense' and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you're curious about behaviour, the brand and change - stay locked in. cliffcentral.com

make sense vice chairman brain science rory sutherland nudgestock

Brain Science & Nudgestock with Rory Sutherland

The Brain and Brand Show

Play Episode Listen Later May 12, 2021 82:09

Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense' and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you're curious about behaviour, the brand and change - stay locked in.

make sense vice chairman brain science rory sutherland nudgestock

Gerald Ashley & Rory Sutherland on Prosilience

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Play Episode Listen Later Dec 28, 2020 41:52

What is Prosilience, and how can organisations ensure their people provide it? That's where the discussion between my guests on this episode, Gerald Ashley and Rory Sutherland, begins. Where it goes from there, is a joyous adventure in which two great thinkers explore a range of Human Risk related topics. * Listener Warning: the episode contains adult language * This episode is the 100th in the Human Risk podcast series and is a continuation of a discussion which began in the 99th episode. I recommend listening to that first before exploring this one.You'll find my earlier discussion with Rory here: https://www.podpage.com/the-human-risk-podcast/rory-sutherland-on-compliance/and Gerald here: https://www.podpage.com/the-human-risk-podcast/gerald-ashley-on-uncertainty/As with the previous episode, I'm providing more detailed show notes given the breadth and depth of issues covered. 05:18 Rory refers to Seeing Like A State by James C Scott. More on that here: https://en.wikipedia.org/wiki/Seeing_Like_a_State05:54 Gerald talks about the metrics used to measure Soviet bicycle manufacturing. This article doesn't feature bicycles, but covers the idea and features a wonderful cartoon from a Soviet magazine: https://econlife.com/2015/08/the-incentives-that-metrics-create/09:32 Rory talks about his appearance on Bloomberg TV. You can watch that here: https://www.bloomberg.com/news/videos/2015-03-25/advertisers-becoming-too-obsessed-with-tech-sutherland11:50 Rory mentions Rod Liddell in the context of a story about the BBC's travel policy. To learn more about Rod: https://en.wikipedia.org/wiki/Rod_Liddle12:34 Gerald mentions Peter Turchin, who Rory explains is a Cliodynamicist. You'll find Peter's website here: http://peterturchin.com/ and a guide to Cliodynamics one that website here: http://peterturchin.com/cliodynamics/14:10 A rare intervention by me to mention David Graber's book Bullshit Jobs - https://en.wikipedia.org/wiki/Bullshit_Jobs14:30 Rory refers to 14th Century Middle Eastern Historian Ibn Khaldoun - https://www.britannica.com/biography/Ibn-Khaldun15:04 Gerald talks about The Great Wave by David Hackett Fischer - https://en.wikipedia.org/wiki/The_Great_Wave_(book)18:25 Rory talks about Daniel Kahneman's research into risk appetites of CEOs and division heads. You can read more about that in this HBR article: https://hbr.org/2020/03/your-company-is-too-risk-averse19:40 Gerald talks about the Lockheed Martin Skunkworks. You can read about the history of that unit here https://www.lockheedmartin.com/en-us/news/features/history/skunk-works.html and its current role here: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html22:59 Gerald talks about Nudgestock, the annual Behavioural Science festival hosted by Rory. You can read about that here: https://www.nudgestock.co.uk/The presentation he refers to is by Jules Goddard called The Fatal Bias and can be seen here: https://www.youtube.com/watch?v=oNlzl37GLdA 24:46 Rory highlights the story of mathematician's Abraham Wald intervention in the Second World War. It is explained in this excerpt from Jordan Ellenberg's excellent How Not To Be Wrong: https://medium.com/@penguinpress/an-excerpt-from-how-not-to-be-wrong-by-jordan-ellenberg-664e708cfc3d25:56 Rory talks about IBM's Thomas Watson and his desire to have Wild Geese. In actual fact, Watson talked about Wild Ducks (https://www.mbiconcepts.com/watson-sr-and-wild-ducks.html). Interestingly, the Duck story actually comes from an original fable by Søren Kierkegaard about a Wild Goose. For some reason Watson preferred Ducks! You can read the Kierkegaard story here: https://www.maxelon.co.uk/2015/01/domestic-geese/26:18 Rory refers to James C Scott's idea of an Anarchist's Squint. You can read more about that in his collection of essays called Two Cheers for Anarchism: https://theanarchistlibrary.org/library/james-c-scott-two-cheers-for-anarchism32:33 Gerald talks about how the British government sold Rolls Royce engines to the Russian government. You can read about that here: https://nationalinterest.org/blog/the-buzz/how-british-turbojet-allowed-russias-mig-15-fight-the-air-2638532:50 Rory explains how penicillin was passed by America to supposedly neutral countries during World War Two, against British instructions. It ended up saving Adolf Hitler's life after a bomb plot on 20th July 1940. More on the research behind that here: https://www.sheffield.ac.uk/news/nr/154-1.17501840:05 Rory references British supergroup The Travelling Wilburys. Find out who they are here: https://en.wikipedia.org/wiki/Traveling_Wilburys. You can hear them on Spotify here: https://open.spotify.com/artist/2hO4YtXUFJiUYS2uYFvHNK?si=eqMFhifpSIai03kZPFHOVQ

america spotify british russian bbc world war ii ceos adolf hitler ibm duck rod soviet networks ducks rolls royce sutherland anarchists daniel kahneman ogilvy kierkegaard hbr anarchism bloomberg tv behavioural science rory sutherland traveling wilburys wild goose wild geese bullshit jobs thomas watson squint great wave seeing like james c scott jordan ellenberg two cheers peter turchin travelling wilburys human risk david hackett fischer nudgestock abraham wald listener warning seeing like a state

54. Troy Andrews: "Science of Persuasion"

The Honest Drink

Play Episode Listen Later Sep 23, 2020 75:40

Troy Andrews is a corporate trainer teaching influential communication, strategic storytelling and presentation design. He incorporates the principles of Behavioral Science, Behavioral Economics, Nudge Theory and Persuasion Theory with business communication to help his clients maximize persuasive impact. He's trained at Forbes 500 MNC companies like Nike, Porsche, IKEA, H&M and Under Armour and has taught presentation skills and design at institutions like Duke University and Fudan University Business School. He is a contributing writer for Entrepreneur Magazine and recently spoke at Nudgestock 2020, an annual Behavioral Science event. Check out PresentationPersuasion.com Follow Us On Instagram: thehonestdrink_

science forbes ikea duke university porsche persuasion entrepreneur magazine hm behavioral sciences under armour behavioral economics mnc nudge theory nudgestock troy andrews

118. Behavioural Science Club: Interview with Co-Founder Louise Ward

Play Episode Listen Later Sep 18, 2020 52:31

Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was founded during my conversation with one of the catalysts of creating it, Louise Ward. The group is called the Behavioural Science Club, and (while it has had limits on how many people can be included in the past)...at the moment they are letting anyone with an interest in the online virtual book club of awesomeness join. That Being Said...when you do sign up to join through LinkedIn, please do mention you heard about it from The Brainy Business so we can connect and Louise knows how you got there. As you will learn, Louise has one on one conversations with every new member (there are close to 2000 now) and this is a group about interaction and engagement. If you just want a notch in your LinkedIn groups belt, this isn’t the club for you. If you want to connect with others from around the world who love behavioral science learn and chat meet some amazing people Then this group is for you and you should definitely join! Louise will personally approve you and let you in. Louise was so fun to chat with, and as you will learn, she is very new to behavioral science and behavioral economics. She is someone who was passionate and took the initiative to do something, which has put her on the radar of some pretty amazing people who she secured to come into the book club to discuss their books with us. (Rory Sutherland! Cass Sunstein! So many more!!!) Show Notes: [00:45] Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. [03:11] She is very new to behavioral science and behavioral economics, but was passionate and took the initiative to do something in a way that has put her on the radar of some pretty amazing people. [03:59] Melina and Louise met during Nudgestock. [05:06] Her interest in advertising came from her father. She grew up in an advertising house. [07:31] She has always been interested in people. [09:59] She and Prakash Sharma created the Behavioural Science Club on LinkedIn. [12:43] It all started with a love of lists and a simple LinkedIn post... [13:54] Then it evolved farther into a LinkedIn group and Louise ended up being a co-manager. [16:33] So many authors have agreed to come into the group and do a question and answer session for the members. [16:45] They didn’t anticipate there would be so much interest and so much kindness from everybody. [19:07] They wanted the group to be a personal experience so membership was capped for a while. [20:46] The group is a mix of people that have an interest in behavioral science and people that work in the space. [22:07] The diversity of the group is very appealing. Even though they are reading books they are not exclusive to only behavioral scientists. [24:57] The very core is that we are all just interested in how people are behaving. [25:25] Melina and Louise both highly recommend the Nudgestock videos. [27:31] Most of the group growth has been attributed to word of mouth. [29:59] It is really beneficial to invest in a few things rather than doing many things. Showing up and having meaningful conversations is more valuable for the entire group. [31:09] Louise hopes that the pandemic’s silver lining is that people had time to step back and reflect on what is important to them. [33:10] The group has been empowering to many people and has given others the chance to make connections and interact with people they didn’t know prior. [35:44] The group is very active and so many people have so many great things to share. [38:41] When the group started on the first Saturday of the month they had book chat. The third Saturday was the author Q&A. Occasionally they have to alter the times to fit the author’s schedule. [40:31] Now they have upgraded to meeting every Saturday. The other weeks include authors of newly published books in behavioral science. [43:01] The easiest way to find the group is to go on LinkedIn and type in Behavioural Science Club. (or just click that link!) [44:39] There are many discussions in the world right now about when it is behavioral economics vs. behavioral science. [47:27] Reflecting on my career, I (Melina) can see a lot of things I was doing years ago and understand now why they worked (from a behavioral economics lens) even though I didn’t have the perfect term at the time. [49:04] During this time in the pandemic, I have been really focusing on showing up in the right places instead of trying to be everywhere on a cursory level. I want to be able to really engage with others and learn from them, have great conversation, and make a difference. This group is a space to do that. [50:01] No matter what your background or knowledge level you should come be part of this group if it interests you. I look forward to interacting with you there! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube More from The Brainy Business: Master Your Mindset Mini-Course BE Thoughtful Revolution - use code BRAINY to save 10% Get Your FREE ebook Melina’s John Mayer Pandora Station! Listen to what she listens to while working. More from The Brainy Business: Behavioural Science Club on LinkedIn 1001 Stories Nudgestock Bri Williams Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Ripple: The Big Effects of Small Behaviour Changes in Business Nudge: Improving Decisions About Health, Wealth, and Happiness Hooked: Revealing the Hidden Tricks of Memorable Marketing Dan Ariely Interview Questions or Answers Loss Aversion Reciprocity Scarcity Nudges & Choice Architecture Biases Toward Novelty and Stories How to Organize Your Brain with Behavioral Economics

business stories co founders wealth reflecting android brands ward behavioral economics behavioural science creating magic rory sutherland cass sunstein brainy get your free brainy business curious science science club nudgestock that being said

How Babies’ Faces on Shop Doors Can Reduce Crime: With Tara Austin

Behavioral Grooves Podcast

Play Episode Listen Later Aug 16, 2020 67:45

Tara Austin is a strategist and was recently the Chief Strategy Officer for Kindred in London. Many of us know her for her public speaking events, like her presentation at Nudgestock in June 2020, and the amazing work she did with Rory Sutherland, Sam Tatam, and Jez Groom at Ogilvy over many years. We discussed a project she did with Ogilvy Change referred to as the Babies in the Borough. On the heels of the London riots in 2011, Tara wanted to see how a paper she’d read a few years earlier might apply to reduce crime in England. With the help of a master street painter, Ben Eine, the team gathered photos of babies from locals in the neighborhood and had them rendered on the security doors of businesses. After the babies’ faces were added to the shop shutters, the city saw declines in theft, vandalism and public urination year-over-year. We also talked about Edward de Bono, his development of lateral thinking and the six thinking hats. De Bono’s work can help us improve our decision making, which is likely to lead to greater happiness in our lives, and that’s always a win. Thank you for checking out our conversation with Tara, and if you like it, please leave us a review. © 2020 Behavioral Grooves Links Tara Austin: https://www.linkedin.com/in/tara-austin-78b2a780/ HOME Creative Consultancy: https://www.homeagency.co.uk/ The Grocer magazine: https://www.thegrocer.co.uk/ Ben Eine, street artist: https://beneine.co.uk/ Pinkie Campaign: https://www.youtube.com/watch?v=5hWxU_ICoHM Edward DeBono, PhD: https://en.wikipedia.org/wiki/Edward_de_Bono “Six Thinking Hats”: https://www.debonogroup.com/services/core-programs/six-thinking-hats/ The “Cute Matters” paper is actually “Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults”: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3260535/ Glocker, Melanie L et al. “Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults.” Ethology: formerly Zeitschrift fur Tierpsychologie vol. 115,3 (2009): 257-263. doi:10.1111/j.1439-0310.2008.01603.x Lateral Thinking: https://en.wikipedia.org/wiki/Lateral_thinking Jaywalking: https://en.wikipedia.org/wiki/Jaywalking Beggar’s Banquet Records: https://en.wikipedia.org/wiki/Beggars_Banquet_Records Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit Ozan Varol: https://ozanvarol.com/ Musical Links Dolly Parton “9 to 5”: https://www.youtube.com/watch?v=UbxUSsFXYo4 The Killers “Human”: https://www.youtube.com/watch?v=RIZdjT1472Y Lou Reed “Satellite of Love”: https://www.youtube.com/watch?v=FH2EgYq_NCY U2 “Satellite of Love”: https://www.youtube.com/watch?v=8q1zWNITuyg Gretchen Peters: https://www.youtube.com/watch?v=r07tGdLpKIQ Loretta Lynn “The Pill”: https://www.youtube.com/watch?v=5DcdONaKSQM Loretta Lynn “Coalminers Daughter”: https://www.youtube.com/watch?v=vlHJ9Tp24yY&list=PLsZQ89o7KvqJPUf2oKv8iHDhb25Puqbpd&index=28 “Pan Pipes of the Andes”: https://www.youtube.com/watch?v=QNCuRpdemew Spice Girls: “Who Do You Think You Are": https://www.youtube.com/watch?v=-YriinrRGug

love babies england phd motivation crime shop doors faces reduce adults bono chief strategy officer andes kindred ogilvy borough zeitschrift grocers caretaking rory sutherland de bono nudgestock ben eine ogilvy change pan pipes banquet records

Making Life Easier through Behavioral Science with Bri Williams

DEĞER YARATMANIN FORMÜLÜ

Play Episode Listen Later Jun 30, 2020 32:52

My special guest in this episode is Bri Williams, an expert in behavioral influence from Melbourne, Australia. Recently, Bri had a brilliant talk at Nudgestock, World’s Leading Festival of Behavioural Science and Creativity organized by Ogilvy, presenting a very practical framework to apply the essence of behavioral science into personal or business struggles.Besides her model we talked about her unusual but comprehensive education on accounting and psychology, her first encounter with behavioral science and how she became aware of difference between intended behavior and natural behavior. Bri Williams has lots of free resources and tools at her web site, as well as books you can buy online (I'd recommend you "22 minutes to a better business" as a practical manual or "Behavioral Economics for Business" for the science savvy).Bri Williams' web sitehttps://www.briwilliams.com.au/Bri Williams' presentation at Nudgestockhttps://youtu.be/OzukCBhxSZ8Bri's Trianglehttps://www.briwilliams.com.au/Bris-TriangleBookstorehttps://www.blurb.com/user/PeoplePat?filter=bookstore

world australia business creativity melbourne easier bri behavioral sciences nudge ogilvy behavioral economics behavioural science bri williams nudgestock

Gerald Ashley on Uncertainty & how it impacts our decision-making

Empática - Behavioral Legal Design en español

Play Episode Listen Later Jun 28, 2020 54:22

On this episode, I'm speaking to Gerald Ashley who specialises in Business Risk and Decision Making. His work concentrates on trying to understand decision making, risk-taking and human behaviour, in the face of uncertainty.“In the slippery world of Risk, Uncertainty, Change and Complexity –hard and fast rules can be rare, and sometimes a trap.” as he puts it.Prior to concentrating on decision making analysis, Gerald had a 25-year career in international finance, having worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland. He remains involved in finance as an independent non-exec director of the London based fund managers Equitile (www.equitile.com)Gerald is Managing Director of St. Mawgan & Co (www.stmawgan.com) which he co-founded in 2001, a London based consultancy specialising in risk management, strategy consulting, and behavioural finance modelling in business decision making and risk-taking.He is also a Fellow of the Royal Society of Arts, and a Visiting Fellow at Newcastle Business School. His strong interest in financial history has also led him to become an interviewer for an Oral History Project about The City and finance. ( www.centreforfinancialhistory.org/oral-histories/) You can find Gerald's blog here: www.geraldashley.blog and his website here: www.geraldashley.comIn our discussion, he refers to a book by Paul Ormerod (https://www.amazon.co.uk/Positive-Linking-Networks-Revolutionise-World/dp/057127921X) and also mentions Frank Knight & Knightian Uncertainty which you can read more about here: http://news.mit.edu/2010/explained-knightian-0602Gerald has written three books:Two Speed World - https://www.harriman-house.com/two-speed-worldThe Tangled World, a mini e-book that built on Two Speed World - https://www.harriman-house.com/the-tangled-world Financial Speculation, a markets book about behavioural finance - https://www.harriman-house.com/financial-speculationYou can see Gerald present at Nudgestock, a BeSci festival here - https://www.youtube.com/watch?v=1NjSHZe1tRM

T01:E09 Los nudges y su función en las políticas públicas y el Derecho

Play Episode Listen Later Jun 15, 2020 11:39

En el marco del Nudgestock 2020, hablamos sobre los nudges, el Paternalismo Libertario y cómo la Economía del Comportamiento nos permite modelar y predecir comportamientos relevantes para el Derecho y las políticas públicas con las herramientas de la economía tradicional, pero con presunciones más exactas sobre la conducta humana, gracias a los aportes de la psicología y las ciencias sociales

derecho econom nudge comportamiento el derecho funci nudges pol ticas p blicas behavioural economics conductual nudgestock

Rory Sutherland - Behavioural Economics & Nudgestock

creativity rory sutherland behavioural economics nudgestock

Play Episode Listen Later Jun 9, 2020 28:18

Rory Sutherland talks to us about Nudgestock, the world's largest festival of Behavioural Economics and Creativity. To sign up to Nudgestock for free go to www.nudgestock.co.uk to join the festival. You can also try Rory's course today at 42courses.com and for a limited time if you use the voucher code NUDGESTOCK2020 you may even get a pleasant surprise if you decide to purchase something. Enjoy.

From Woodstock to Nudgestock

Small Data Forum Podcast

Play Episode Listen Later May 31, 2020 45:48

Apparently 2020 is what you get when you put together 1918, 1929 and 1968. With just over 40% done, it’s a bit early to say. Or is it? Pandemic – tick. Global recession – about to hit. Political turbulence and social unrest – we’re only getting started. At least 1968 was followed by the year of moon landing, and Woodstock. Fifty years and a bit on, we’ve just had the first private company sending astronauts into orbit (though not quite with e-rockets; Elon needs to work on that). And the next Woodstock is likely to be a smorgasbord of Zoomed home gigs. Continue reading -> https://www.smalldataforum.com/

pandemic global elon musk political woodstock fifty zoomed nudgestock

Rory Sutherland on Compliance

marketing advertising ted talks compliance alchemy vice chairman ogilvy behavioural science rory sutherland adman htmlyou nudgestock

Play Episode Listen Later May 31, 2020 62:51

On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!On the podcast, we mention:Nudgestock, the Ogilvy BeSci festival on 12th June - www.nudgestock.co.ukRory's book 'Alchemy' - https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556504.htmlYou can see his TED Talks here: https://www.ted.com/speakers/rory_sutherland?language=en

Ep 2. Online Dating (ft. Mark Brooks)

Questioning Behaviour

Play Episode Listen Later May 4, 2020 63:32

Sarah Bowen and Merle van den Akker interview Mark Brooks on how behavioural science is applied to online dating.Mark Brooks is CEO of the leading Internet dating business agency-consultancy Courtland Brooks and head of IDEA, the Internet Dating Excellence Association. He has frequently spoken about the role of behavioural science in (online) dating, at events such as NudgeStock! Mark is also the founder of the massive Facebook group, The Behavioural Economist. Finding Mark Brooks Business: https://www.facebook.com/groups/BehavioralEconomist/ Personal: https://www.onlinepersonalswatch.com/news/ The meet group: https://www.themeetgroup.com/ Research mentioned: Height premium: https://link.springer.com/article/10.1007/s11129-010-9088-6 Influence of objects in the business domain (briefcase): https://www.sciencedirect.com/science/article/abs/pii/S0749597804000585Secret link: https://www.youtube.com/watch?v=AqaKzwC5Zeg Questioning Behaviour Socials: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/) Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/) Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

ceo internet research influence idea online dating height dummy akker mark brooks sarah bowen nudgestock

23: Dr. Stefanie K. Johnson

Play Episode Listen Later Nov 28, 2019 65:27

This week we’ve got our large sea-going vessel out of dry dock once again to go across the pond to catch Dr. Stefanie K. Johnson; author, speaker and professor of Management at the University of Colorado Boulder’s Leeds School of Business. Stefanie has come a long way since discovering in her first jobthat a children’s ball pit is the most disgusting place on earth. She is now one of the world’s leading authorities on improving diversity and inclusion in business and has published over 70 journal articles and book chapters for the likes of Harvard Business Review and Journal of Applied Psychology. Stefanie has achieved stellar coverage with media giants such as The Economist, The Guardian, Time and CNN, while her learning partners on diversity and inclusion include Netflix, Starbucks and P&G, amongst many other household brand names. She talks to us on defining bias, the ABC’s of how to break it, how businesses can improve diversity and inclusion, leadership, her life as a professor, swing dancing at a Mexican wedding and a whole lot more. ///// Stefanie: Follow Stefanie on LinkedIn (https://www.linkedin.com/in/drstefjohnson/) . On the Twitter (https://twitter.com/DrStefJohnson) . And on Instagram (https://www.instagram.com/drstefjohnson/) . You can pre-order her new book Inclusify (https://www.amazon.co.uk/Inclusify-Power-Uniqueness-Belonging-Innovative-ebook/dp/B07YKTTW41/) . Watch Stefanie's brilliant talk at Nudgestock (https://www.youtube.com/watch?v=thHzQsvG7u4) 2019. Stefanie’s website (https://drstefjohnson.com) . Book Recommendations: The Person You Mean to Be (https://www.amazon.co.uk/Person-You-Mean-Be-People-ebook/dp/B0756F5CHD) by Dolly Chugh Good to Great (https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/) by Jim Collins Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/) by Rory Sutherland /////

university time netflix business management abc cnn journal mexican starbucks guardian economists harvard business review colorado boulder applied psychology rory sutherland leeds school nudgestock stefanie k johnson

13: Rory Sutherland - Part 2

Play Episode Listen Later Jul 26, 2019 50:00

This episode is the most eagerly anticipated ‘Part 2’ since The Godfather movie series, as we resume our chat with The Don of Behavioural Economics in 2019; the one and only Rory Sutherland. Rory Sutherland is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained millions via his unrivalled TED Talks. Rory writes regular columns for The Spectator, and is the author of two books: The Wiki Man and the recently published Alchemy, The surprising Power of Ideas which don't make Sense. He talks on subjects even more wide ranging than Part 1, including: Nudgestock, Shakespeare as a behavioural economist, Psychological hacks for parents, Comedy, The Pratfall Effect with Vicars, Sloe Gin, and a whole lot more. ///// Rory's Links (complete version available in Part 2 to follow) Twitter: @RorySutherland (https://twitter.com/rorysutherland) Alchemy: The Surprising Power of Ideas That Don't Make Sense (https://www.amazon.co.uk/dp/B01F1HOAWA/ref=dp-kindle-redirect) by Rory Sutherland Nudgestock 2019 (https://www.youtube.com/user/ogilvychange/videos) speaker videos Complexity and the Art of Public Policy (https://www.amazon.com/Complexity-Art-Public-Policy-Societys-ebook/dp/B00I1OV9KC) by David Colander & Roland Kupers Success and Luck (https://www.amazon.co.uk/Success-Luck-Good-Fortune-Meritocracy/dp/0691167400) by Robert H. Frank The Darwin Economy (https://www.amazon.co.uk/Darwin-Economy-Liberty-Competition-Common/dp/0691153191) by Robert H. Frank Fooled by Randomness (https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484) by Nassim Nicholas Taleb The Naked Jape (https://www.jimmycarr.com/product/the-naked-jape/) by Jimmy Carr & Lucy Greeves The Mating Mind (https://www.amazon.co.uk/Mating-Mind-Sexual-Choice-Evolution/dp/0099288249) by Geoffrey Miller Genes in Conflict (https://www.amazon.com/Genes-Conflict-Biology-Selfish-Elements-ebook/dp/B002JIN1M0) by Robert Trivers River out of Eden (https://www.amazon.co.uk/River-Out-Eden-Darwinian-SCIENCE/dp/1857994051) by Richard Dawkins Gasp Links Signalling (https://www.gasp4.com/blog/signalling-your-messaging-being-undermined-signals-you-are-unwittingly-giving) by The Blogfather Effectiveness (https://www.gasp4.com/blog/effectiveness-fck-targeting-and-go-more-cezanne-creative-broader-strokes) by The Blogfather Be Different (https://www.gasp4.com/blog/be-different-easier-said-done-vital-getting-noticed) by The Blogfather /////

Episode 24 - Live from Nudgestock 2019

Play Episode Listen Later Jul 16, 2019 74:32

Join your hosts Mike Hughes and Jordan Buck live from Nudgestock 2019!

mike hughes nudgestock

3: Stevyn Colgan

Play Episode Listen Later Mar 8, 2019 86:11

**We’ve caught award-winning author, artist, public speaker and former QI head elf Stevyn Colgan for our latest podcast.** **Stevyn’ career started with 30 years in the Met Police Service, where he quickly landed up in the intriguingly named, ‘The Problem Solving Unit'; using lollipops to deal with noisy, rowdy night-clubbers was but one ingenious (and highly effective) idea he introduced.** An expert problem solver, he’s given TED talks on this subject, amongst other top gigs, including the Edinburgh Festival, Latitude and Ogilvy’s behavioural science centrepiece Nudgestock. ///// **Stevyn Colgan:** Stevyn’s [Website](http://www.stevyncolgan.com) Twitter: [@StevynColgan](https://twitter.com/stevyncolgan) [Why Did the Policeman Cross the Road](https://www.youtube.com/watch?v=lFfUskk2aXg) TED talk [Perfect Pitch](https://www.youtube.com/watch?v=1r-4D4pTLUA) Nudgestock 2017 [The Drunkard’s Walk: How Randomness Rules Our Lives](https://www.amazon.co.uk/Drunkards-Walk-Randomness-Rules-Lives/dp/0141026472) by Leonard Mlodinow [Problem-Oriented Policing](https://www.amazon.co.uk/Problem-Oriented-Policing-Herman-Goldstein/dp/1514809486) by Herman Goldstein [Thinking, Fast and Slow](https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576) by Daniel Kahneman [Nudge: Improving Decisions About Health, Wealth and Happiness](https://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017) by Richard H Thaler **Gasp:** [Gasp](https://www.gasp4.com/) Agency Website [Sending Scrumpled Up Balls of Paper](https://www.gasp4.com/our-work/skillsoft-retention-direct-mail) delivers >6000% ROI for global Learning client, Skillsoft [Hitting Golf Balls into People’s Gardens](https://www.gasp4.com/our-work/short-drive) wins International Ads of the World Best Direct Mail award /////

Live from Nudgestock 2018.

Play Episode Listen Later Jun 21, 2018 75:50

Join Roaming Mike and Roaming Jordan live from the greatest marketing conference that isn't about marketing. They interview the great and the good of behavioural science as they convene in Folkestone for one day of thinking differently. Featuring Rory Sutherland, Michael Pawlyn, Nicholas Christakis, Caroline Webb, Ruth Morgan, John Kay and more.

nicholas christakis john kay folkestone caroline webb nudgestock ruth morgan michael pawlyn

Episode 13 - The Psychology of Flying (with the Ogilvy Change team)

Play Episode Listen Later May 4, 2018 35:24

Ogilvy Change hosts Maddie Croucher and Julia Stainforth sit down with fellow behavioural strategists Daniel Bennett and Mike Hughes to discuss the psychology of flying. Nudgestock tickets: https://www.eventbrite.co.uk/e/nudgestock-2018-tickets-40782628941 Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor: SoundLounge http://soundlounge.com/work/

psychology flying mike hughes daniel bennett nudgestock ogilvy change

Episode 6 - The Power of the Pen (with Charlotte Pearce)

Play Episode Listen Later Jun 30, 2017 40:21

We welcome Charlotte Pearce, of Inkpact, to Sea Containers House for a conversation about her business which makes brands unforgettable using the power of the pen. Find Charlotte on Twitter @inkpact https://inkpact.com/ ICYMI watch all the Nudgestock 2017 videos: https://www.youtube.com/playlist?list=PLBH1fZ9CbRsC032chdr9ZTjCgUUxCLkMf Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/

icymi nudgestock charlotte pearce inkpact

Episode 5 - Mess And Creativity (with Tim Harford - Nudgestock 2016)

creativity mess tim harford nudgestock

Play Episode Listen Later Jun 8, 2017 20:46

In anticipation of #Nudgestock2017 tomorrow we've got a conversation with last year's speaker Tim Harford talking about the power of mess and creativity. @timharford Tim's Nudgestock talk: https://www.youtube.com/watch?v=M5s_HhOvfL8 @ogilvychange www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/

Episode 4 - Biology of Fun (with Isabel Behncke - Nudgestock 2016)