Brooklyn combines her PhD in Psychology with her Manifestation knowledge to show you HOW to create the life that YOU want. It's practical, applied, gets results and is a whole lotta fun!
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In this episode of the Private Practice Podcast, I'm lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you've ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset You'll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you're chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You'll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business If you've ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you're trying aren't landing, this episode gives you both reassurance and direction. You'll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice Book your free 15-minute private practice conversation with me here: https://calendar.app.google/wmdgGjsmH2DciKaq8 Explore more of my free and paid resources to help you grow your practice: Practice Momentum (12-month on-demand coaching program) https://sales.brooklynstorme.com/momentum/ Free Community for Therapists https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Tools https://sales.brooklynstorme.com/booked--better/ Etsy Tools & Templates for Private Practice https://thehappypractice.etsy.com Timestamps: 00:04 Welcome to the Private Practice Podcast 00:22 What Practice Momentum actually gives you 01:07 Identity shifts and why your business keeps evolving 02:16 Closing old offers and why “never say never” matters 03:32 The pot-of-gold illusion in private practice 04:48 Why you'll always have more to learn and do 07:11 What a real business audit looks like 08:51 Inventing offers, neurodivergent strengths and Booked & Better 12:11 How understanding ND changed the way I work 14:44 Why your originality is an asset 16:26 Discovering my true point of difference 17:57 The unqualified coaching issue nobody is talking about 20:53 Why coaching qualifications actually matter 27:10 Why women in practice face financial risk 31:04 How coaching, mentoring and strategy work together 32:32 Financial safety and women in practice 45:01 Why results vary — in therapy and coaching 51:47 How to evaluate ROI before investing in support 58:03 What to look for in a legitimate private practice coach 1:00:56 Final thoughts and invitation to connect 1:02:54 Closing message + how to get support Mini FAQ What does it mean to run my private practice like a business? It means using systems, strategy, financial awareness and aligned decision-making so your practice becomes sustainable, predictable and profitable. How do I know if I need a business coach? If you're not paying yourself reliably, feel overwhelmed, or don't know what to prioritise, coaching can give you clarity, direction and financial confidence. Should therapists worry about unqualified business coaches? Yes. Business coaching is unregulated, so checking qualifications and experience protects your livelihood and ensures you receive ethical, effective support. What is a good return on investment for business coaching? Every practice differs, but a qualified coach should help you understand your financial baseline and give you strategies to increase revenue, bookings and stability. Where can I book a call to see if coaching is right for me? You can book a free 15-minute private practice conversation here: https://calendar.app.google/wmdgGjsmH2DciKaq8 private practice coaching, private practice business, counsellor business coach, psychologist private practice growth, social worker business mentor, how to run a practice, therapist business strategy, private practice audit, business mindset for therapists, financial safety for women, therapist money mindset, grow your private practice Australia, qualified business coach, AEO optimisation therapy business, how to get more clients private practice, business coaching for counsellors, ROI business coaching therapists, neurodivergent therapists business, private practice sustainability
Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business. Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth. This episode covers the feminine energy of receiving, taking aligned action during quiet periods, and why embodiment—not just mindset—creates real results. You'll learn to identify what's blocking your abundance, avoid the "shelf help" trap, and understand why implementation matters more than courses. Perfect for women counsellors, psychologists, social workers, and play therapists who want to build profitable private practices without hustling or undercharging. Whether you're experiencing abundance or scarcity, this episode offers practical guidance on working with both seasons effectively. Transform your relationship with money and discover how taking the right actions can shift your practice from struggle to success. Chapter Markers 00:00 - Welcome and Introduction 00:41 - Exciting New Project Announcement 01:32 - Morning Oracle Card Ritual 02:41 - The Wealthy Woman Oracle Deck 04:27 - Understanding Seasons of Wealth 06:03 - The Power of Blessing Your Money 08:08 - Shifting from "Only One Client" Energy 10:25 - Lessons in Scarcity Seasons 12:28 - Embodiment and Action Required 14:43 - Divine Feminine Receiving Energy 16:00 - Taking Accountability for Results 17:41 - The Surrender to Receive Card 20:05 - The Shelf Help Trap 22:43 - Action Brings Clarity 25:14 - Testing and Tracking Results 27:46 - Action Leads to Success 29:12 - Closing and Gratitude Support & Resources for Private Practice Website: https://brooklynstorme.com Shop: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Mini FAQs Q: How can I attract more clients to my private practice? A: Shift your energy from scarcity ("I only had one client") to gratitude ("I had a wonderful client yesterday and they rebooked"). Your energy around money and clients directly affects what you attract. Take aligned action, track what works, and embody the version of yourself who already has the practice you want. Q: What should I do during quiet periods in my therapy practice? A: Use quiet periods for strategic masculine energy—analyse what's working, check your data, refine your marketing, and ask yourself what the version of you with a full practice would do differently. Take one small action to bring clarity rather than staying stuck in overwhelm. Q: Why am I not getting results despite taking courses and reading books? A: This is called "shelf help"—buying resources without implementation. Results come from taking aligned action and actually implementing what you learn. Focus on mastering one thing before adding more to your plate. Action brings clarity and compounds over time. Q: How do I stop undercharging as a therapist? A: Work on embodiment—become the version of yourself who charges appropriately by taking actions that person would take. Allow yourself to receive payment, enforce cancellation policies, and increase fees when appropriate. Shift from victim mentality to taking accountability for your practice results. Q: What's the difference between embodiment and positive thinking? A: Embodiment requires both mindset shifts AND aligned action. You don't have to believe you're abundant, but you do need to take actions the abundant version of you would take. Nothing changes without embodiment plus action—both are essential. private practice financial abundance, therapist money mindset, counsellor business success, psychologist private practice income, receiving money energy, therapy practice growth, mental health private practice, women therapists business, private practice marketing, undercharging therapists, abundance mindset counsellors, therapy business coaching, practice momentum, client attraction strategies, embodiment for therapists, action over overwhelm, private practice profitability, Australian therapy business, social worker private practice, play therapist business growth
You might also like a few freebies for your private practice. Click here to grab them. For everything else, including booking a 15 minute call with me, click here: https://brooklynstorme.com
In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they're posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You'll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don't need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing If you've been feeling defeated, stuck, or like your content doesn't matter, this episode will give you proof that it does — and the exact steps to take next. You'll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies Here's the link to the Website Wellness Check so you can finally understand why your website isn't converting and what to fix first: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Get your freebies for private practice here: https://www.facebook.com/brooklynstormephd/ Mini FAQ What is the fastest way to grow my private practice audience? The fastest way to grow your audience is to look at your data, refine what isn't working, and make small adjustments instead of creating new content every week. In the episode, I explain exactly how I increased my reach by 460% in four weeks using this approach. Do Facebook business pages still work for therapists? Yes, but only when you use story, connection, consistent testing and data to guide what you post. In this episode, I share why most posts don't get shown and what I changed to finally get traction. How do I know if my freebie is working? Track your downloads, comments, reach and actions taken. If it isn't converting, it doesn't mean it's bad — it usually means it needs a tweak. I walk through how I improved my freebie results each week. How do I get more clients from social media? Build rapport, tell stories, and talk directly to the vulnerability of the people you support. This approach creates trust, which leads to bookings. I explain the steps I used to bring hundreds of new people into my funnel. Why is the Website Wellness Check recommended in this episode? Because your website is where more than 80% of potential clients decide whether or not to work with you. The Website Wellness Check helps you understand what's not converting and gives you a clear plan to fix it. private practice marketing, grow your private practice, marketing for counsellors, marketing for psychologists, marketing for social workers, facebook tips for therapists, how to get clients in private practice, private practice visibility, freebie strategy for therapists, audience growth private practice, storytelling marketing, data informed practice marketing, facebook business page tips, refining your freebie, therapist business growth, ethical marketing for therapists, content that converts private practice, private practice funnel, online marketing for therapists, website wellness check
In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com
In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what's true, what's still uncertain, and what it all means for your private practice. If you've felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you're not alone. In this conversation, we explore the facts behind the draft, the myths circulating in online communities, and the practical implications for vocational and higher-education qualified practitioners. Philip clarifies the differences between licensing, registration, and endorsement, and together we talk through why it's not yet official, how the process works, and where counsellors' voices are needed most. You'll hear: (00:37) Introduction to Philip Armstrong and the VMHPAA (01:06) What's really happening with the “official” national standards (02:50) The consultation process and why response rates matter (08:47) What a counselling license is and isn't (15:35) Where graduate diplomas fit in (and where they don't) (17:43) Supervision hours and how they may change (20:28) Who decides what's “low-risk” counselling? (26:36) Is “counsellor” a protected title under the new standards? (32:44) How licensing, endorsement, and accreditation all differ (40:05) The future for diploma-qualified counsellors and supervisors (45:15) Will these standards affect your ability to practice privately? (53:11) What “conditional licensing” really means (56:55) Why the current draft can't yet be endorsed (1:02:09) What changes the department needs to make next (1:16:18) How counsellors can stay informed and get involved If you're a counsellor, psychotherapist, psychologist, or social worker in Australia trying to make sense of the evolving standards, this episode will help you understand the facts, stay calm, and know exactly where your professional voice matters. For ongoing updates, advocacy, and to join the Vocational Mental Health Professionals Association of Australia, visit:
If you've ever felt like you're constantly chasing clients, posting endlessly on social media, or paying for ads that don't work — this episode is for you. I'm diving deep into how to market less and still have consistent bookings in your private practice. You'll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you. This episode is perfect for women in private practice like counsellors, psychologists, social workers, and play therapists who are ready to stop feeling behind, overwhelmed, or burnt out by endless marketing and start building a business that feels sustainable, aligned, and deeply fulfilling. You'll walk away understanding how to reduce the pressure on yourself by shifting from constant client chasing to creating memorable experiences that naturally support long-term bookings. You'll also learn the difference between over-delivering and overworking and how to do less while helping your practice thrive. Quick win: Pick one way to “surprise and delight” your clients this week, something small, thoughtful, and aligned with your values (like a check-in message, an unexpected resource, or a thank-you note). Notice how it strengthens your connection and energy. If you're ready to take your practice from stressful to steady, explore my most popular offers below: Practice Momentum (12-month private coaching & consulting program):
How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere) I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you're tired of creating endless Canva posts that don't convert, this episode will feel like a breath of fresh air. This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out. You'll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients. Links mentioned in this episode Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/ Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/ Website: https://www.brooklynstorme.com Timestamps 00:00 Welcome to The Private Practice Podcast 00:22 Why I created Practice Momentum 01:04 My morning routine and plans for the day 01:59 Facebook's “Emerging Talent” badge 03:15 Why most therapists' socials don't get inquiries 04:22 The two reasons mine works 05:42 How niching down makes content easy 07:06 Who my ideal client really is 09:43 Why so many therapists feel confused and stuck 13:22 Why Facebook outperforms Instagram for therapists 15:21 What actually stops the scroll 17:22 Understanding the numbers and conversion rates 18:52 Facebook as a place for connection 22:17 Dropping the pressure to sell and just being you 28:27 Giving your best content freely 31:59 Setting realistic expectations 33:45 The importance of website optimisation 35:57 Abundance, karma, and attracting aligned clients 38:35 Posting less but connecting more 39:15 Managing your marketing expectations 41:29 What (and what not) to share in Facebook groups 47:20 Why link-dropping reduces reach 51:22 You're always marketing — intentionally or not 58:28 How your behaviour online builds or breaks trust 1:03:29 Authenticity clients can actually feel 1:08:57 How I practise transparency with clients 1:11:24 Connection over polish — especially with AI everywhere 1:12:24 Where to find me and how to get help Action step for a quick win Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you. private practice marketing, therapist marketing, counselling private practice, how to get therapy clients, Facebook for therapists, Instagram vs Facebook therapists, therapy niching, social media for psychologists, social workers private practice, play therapist marketing, website conversions for therapists, therapist visibility, authentic marketing for therapists, practice momentum, website wellness check, inquiry generation therapists, Facebook group strategy therapists, show not tell marketing, attract therapy clients online, ethical marketing for therapists
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How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/ Get templates and create your own products to sell here: https://yoursecretweaponplr.com/new56280825
How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don't move the needle. If you're a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direction so you can fill your diary sooner. You'll hear about the stages every therapist goes through (from uninformed optimism to informed pessimism), why your website is often the missing link, and how to tell if your funnel is broken at the top, middle, or bottom. You'll also learn when passive income *actually* makes sense for your practice (hint: not until your main offer is stable). Quick win action step: Open your website and ask yourself, “Would a time-poor, stressed parent know what I do and how to book in under 10 seconds?” If not, update your homepage today with one clear headline, one short proof statement, and one bold “Book Now” button. Helpful links: Practice Momentum: [https://sales.brooklynstorme.com/momentum/]( https://sales.brooklynstorme.com/momentum/) Booked & Better Monthly Private Practice Tools: [https://sales.brooklynstorme.com/booked--better/] (https://sales.brooklynstorme.com/booked--better/) Website Wellness Check: [https://sales.brooklynstorme.com/website-wellness-check-up-aud/] (https://sales.brooklynstorme.com/website-wellness-check-up-aud/) The Ultimate Private Practice | Free Community for Therapists: [https://sales.brooklynstorme.com/ultimate-private-practice-free-community/] (https://sales.brooklynstorme.com/ultimate-private-practice-free-community/) private practice marketing private practice website how to get therapy clients therapist marketing plan counselling practice growth psychology private practice tips social worker private practice play therapist marketing website wellness check therapy website copy discovery call script therapist email marketing lead magnet for therapists private practice funnel get more therapy bookings therapist passive income booked and better practice momentum australian therapists in private practice counsellor business coach
If you've ever wondered why your private practice isn't generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you're offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do. In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi's record-breaking book launch) and how therapists can adapt those strategies without the overwhelm. If you're not sure how your website is performing or if you're struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you'd like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease. Timestamps 00:04 – Welcome and intention for today's episode 01:08 – Organising my diary and creating a themed planner 04:10 – Sharing the planner with Practice Momentum members 05:11 – Why entrepreneurship is personal development in disguise 06:44 – Inspiration from watching The Office 08:30 – Selling value vs selling the candle 13:35 – Why clients pay for iPhones but not therapy sessions 15:08 – How to explain therapy in client-friendly language 16:42 – Making your About page relevant to your ideal client 18:51 – Why value, not fees, gets bookings 19:30 – The power of niching in private practice 22:01 – Why flowery or stiff language kills connection 24:20 – Building trust with authenticity on your website 25:08 – Research for my book and lessons from Alex Hormozi's $100M launch 32:55 – Starting with the end in mind in your business and book writing 35:17 – How to adapt successful launch models for your practice 36:59 – Why niching unlocks revenue and visibility 37:37 – Quick wins: Website Wellness Check and strategy sessions private practice revenue strategies private practice business coach therapist business tips counselling practice growth psychology private practice marketing for therapists how to get more therapy clients therapist website tips therapist niche private practice supervision counselling business plan therapy website wellness check therapist marketing mistakes business strategy for therapists therapy practice visibility therapist bookings counselling practice coaching
Join Booked & Better Monthly Resource Subscription here Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying clients. This episode is for therapists, counsellors, psychologists, social workers, and play therapists who want to stand out in private practice. You'll walk away knowing how to: Replace outdated freebies with tools that actually convert Build stronger connections and authority with potential clients Use interactive resources across multiple areas of your practice—supervision, referrals, waitlist support, and even passive income Get a quick win by evaluating your current freebie and making it more engaging Quick Action Step: Review your freebie today and ask yourself—does this help my client create a real change or result? If not, it's time to update it into something more interactive. Timestamps: 00:00 – Welcome to the Private Practice Podcast 00:22 – Introducing Practice Momentum 01:09 – The #1 question therapists ask: how do I find clients? 02:19 – Why your website matters more than ever 04:33 – Why newsletters and generic freebies don't work 06:00 – The problem with templated journals 08:02 – Why PDFs and ebooks have lost their value 09:54 – The solution: implementation + interactivity 14:28 – How results build trust and lead to bookings 16:46 – Why interactive experiences are the future of marketing 19:36 – Beyond freebies: other uses for interactive tools 24:25 – How this strategy helps with supervision and referrals 26:34 – Introducing Booked at First Sight inside Booked & Better 28:27 – How quickly you can get started 30:55 – Everything included in Booked & Better 31:57 – Final invitation and wrap-up Private practice marketing private practice therapist counsellor business coach how to get more therapy clients psychology private practice counselling private practice social worker private practice play therapist marketing for therapists therapy website inquiries therapy bookings client referrals therapist lead magnet therapist freebies therapy marketing tips counselling business ideas practice momentum therapy marketing strategy therapy business growth therapist resources therapist private practice tools
Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You'll discover why strong cancellation policies aren't about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help. I'll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don't use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well.
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In this episode of the Private Practice Podcast, I speak directly to a belief that's left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it's still being perpetuated, and what it's really costing you emotionally, energetically, and financially. If you've ever thought, “Why don't I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn't energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn't sustainable for everyone. You'll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who's starting to question what she was taught about success. You'll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions.
If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service. This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I'll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts. If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you. Action step for a quick win: Ask yourself, “What is a lesson I've learned from a recent client session that others could benefit from?” Write down a single sentence that sums up the insight and then use it to create a relatable post. That's how you start creating copy that truly connects.
Your website should be your hardest-working employee but for many therapists, it's doing the exact opposite. In today's episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you've ever felt confused about why your site isn't generating inquiries, this is for you. We'll unpack everything from why you shouldn't offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I'll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection. If you're a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You'll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon. Action Step: Check your homepage right now. Does it clearly say who you are, who you help, and how you help them? If not, update your headline today using the simple formula from this episode. That one change could help Google index your page better and make it easier for potential clients to say yes. Want help? ✨ Join Practice Momentum – my 12-month private practice coaching program where I help you fix these issues and build a sustainable, thriving business.
Are you telling yourself the story that “clients can't afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued. If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I'll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You're likely not communicating the value of what you offer in a way that resonates. You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice. I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you've barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you. Action Step for a Quick Win: Use the simple formula I share to calculate your session fee based on your business expenses and personal income goals. Awareness is the first step toward aligned pricing. Links:
If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?” This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you're not getting bookings. I explain why simply being qualified isn't enough—and what to do instead. You'll learn how to: Add a high-converting supervision page to your existing website Price and package supervision in a way that makes it easy for supervisees to say yes Use story-based marketing to position yourself as a stand-out supervisor in your niche Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging Leverage directories the right way (and why they rarely convert) Create a rinse-and-repeat roadmap for supervision marketing that actually works I also open up and share personal insights about my 100k-in-90-days experiment—what's working, what flopped, and how it's shaping the strategy I'll soon be handing over to my Practice Momentum members. Whether you're launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity. Action Step: Add a clear “Supervision” tab to your website today and outline your niche, your framework, and your next available group or session. Keep it simple and SEO-optimised so supervisees can easily find and book you. Timestamps: 00:04 – Welcome + Practice Momentum offer 01:13 – Chloe's wins inside Practice Momentum 03:17 – Questions about supervision 06:06 – Should you build a new website? 08:04 – Booking & payments made simple 11:35 – How to get supervision clients (and what not to do) 14:39 – Marketing your supervision services 17:44 – Directory profiles: why they rarely work 20:14 – 100k in 90 Days experiment update 31:25 – Lessons from messing up the sales page 35:04 – Selling ADHD templates (and how not to) 43:33 – Turn $27 templates into $8,000 of revenue 44:11 – Why I shut down my Etsy store 51:40 – Why customised templates matter 56:43 – Surprise & delight in supervision 58:51 – Final thoughts
If you've been wondering why clients aren't booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you're just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025. In this episode, you'll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn't converting, and how to fix it — including the #1 thing you can do today to generate more inquiries. I also break down the myth of the “perfect freebie,” explain why social media isn't a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn't more effort — it's smarter, more aligned effort. If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website's the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below. (00:04) Welcome & what today's episode will solve for you (00:46) Practice Momentum: why it works so well (01:15) Chloe's story: how she turned things around in weeks (04:43) My internet meltdown (and what it taught me about private practice) (21:27) The golden client attraction question (23:59) The real problem with directories like Psychology Today (31:26) Why niching works (with a powerful case study) (37:49) Where to market in July 2025 (and what's not working) (40:31) What AI can't do (and why relying on it is hurting your marketing) (46:47) The Instagram change that will get your content found on Google (51:07) How to use your insights to boost bookings (52:16) The freebie fix you didn't know you needed (56:38) Why Etsy and Secret Weapon templates are tanking your reputation (1:00:05) How to actually get client emails with your freebie (1:03:44) Discovery calls: do they work and how to fix them (1:14:02) The truth about Google Ads and why your site must come first (1:16:25) Everything you get in Practice Momentum (1:22:31) Yes, we can make a plan work for you – here's how (1:24:58) Want to talk to someone already in the program? Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it's the latter, rewrite it to be more specific and relevant to the people you truly want to help.
If you're a therapist in private practice who's ticking every box but still not seeing the momentum, this episode is for you. I dive into the real reasons why progress can feel slow, even when you're showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and how they sabotage your momentum without you realising. This episode is for the therapist who knows she's meant for more but keeps finding herself back in the same place: stuck, second-guessing, or just plain overwhelmed. I talk about how we override our own inner wisdom by collecting more strategies, and why it's not another course or social media template that's missing, it's you, in your fullest expression, leading your business from a place of wholeness. You'll walk away with an actionable reframe you can apply today to start getting unstuck and moving forward with clarity. If you're ready to break free from this loop and grow a sustainable, values-led private practice, you're invited to join me inside Practice Momentum—my high-touch 12-month immersion to help you build a business that supports your life, not the other way around. Action Step: Ask yourself: Where am I waiting to be “ready” before I take the next step? Choose one small action you've been delaying, and do it today, messy, imperfect, and exactly as you are. Timestamps: 00:00 – Why therapists feel stuck even when they're doing the work 04:45 – The silent sabotage of perfectionism and performance pressure 08:10 – Overriding your own inner wisdom with “more strategies” 12:30 – What I did to break my own cycle and how you can too 16:00 – An invitation to step into your momentum with support Your Next Step:
Have you ever felt like you're falling behind in private practice? Like everyone else has it all figured out while you're still trying to keep your head above water? In today's episode, I unpack what that feeling really is and why it's not a sign that you're failing. In fact, it might be a powerful nudge from your nervous system that it's time to pause, get curious, and recalibrate. This episode is for therapists, counsellors, social workers, psychologists and play therapists who feel like the only ones not “on top of it.” If you've been comparing yourself to others or feeling like you're always playing catch-up, this is the reframe you didn't know you needed. You'll walk away with a mindset shift to relieve that pressure, a compassionate lens on your current season, and a reminder that business growth doesn't come from pushing harder, it comes from honouring your own rhythm and making micro-adjustments that support your nervous system, not burn it out. ⏱️ Timestamps 00:00 – The myth of being “behind” 03:24 – The nervous system and business pacing 07:50 – Why comparing yourself keeps you stuck 11:40 – Micro-adjustments for energy and clarity 14:10 – What I do when I feel like I'm behind 16:33 – Final thoughts and Practice Momentum invitation
Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again If you're a therapist in private practice and lately you've been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you. I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it's pulling more from you than it's giving back. And when you're in private practice, there's often no buffer because you are the business. In this conversation, I'm sharing a moment from my own week where I caught myself in that flat, resentful place. Instead of pushing through or slapping a gratitude band-aid on it, I tried something different. A mindset shift that was subtle, but powerful. One that helped me reconnect with my work without guilt, pressure, or performance. This shift helped me feel more in control, more calm, and yes, more in love with my business again. I want that for you, too. This episode is for you if: You're a counsellor, psychologist, social worker, or play therapist in private practice You've been feeling emotionally flat or resistant toward your business You want to feel motivated again without forcing gratitude or hustle You need a more sustainable, honest mindset tool that actually helps You're craving more alignment between your energy and your business demands What I share in this episode: A behind-the-scenes story of how I moved through emotional resistance The problem with some of the mindset advice therapists are given A one-sentence reframe that brought clarity and calm to my day How to stay in your power—without bypassing what you're actually feeling A mindset tool you can use any time you're feeling stuck or drained What you'll walk away with: A practical, no-fluff mindset shift that helps you reclaim your energy, realign with your purpose, and keep showing up for your private practice in a way that feels good, even on the hard days. Links I Mentioned: Website Wellness Check – Want to attract more clients from your website? I'll record a personalised video audit so you can finally know what's working and what needs to change: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Join my free therapist community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/ Follow me on Instagram: https://www.instagram.com/theprivatepracticecoach/ Subscribe on YouTube: https://www.youtube.com/@theprivatepracticecoach Episode Time Stamps: 0:00 – Who this episode is for and why I'm sharing it 1:35 – A peek into the resistance I felt in my own business 3:12 – Why common mindset advice wasn't helping 5:05 – The reframe that changed everything (and took 60 seconds) 7:30 – How this one shift gave me emotional spaciousness 10:22 – A mindset reset you can use any time things feel too hard 12:01 – What this has to do with alignment and sustainability in your practice Quick Win Action Step: Think about a part of your business that feels draining right now—maybe it's client admin, marketing, or your calendar. Ask yourself: “What's a different way I could think about this, that would feel more honest and supportive?” This small shift can help you reconnect with your values, and fall back in love with your business (or at least like it again). #PrivatePracticeTherapist #TherapistsInPrivatePractice #WomenInPrivatePractice #TherapistBurnoutSupport #TherapistMindset #TherapyBusinessTips #PrivatePracticeGrowth #AlignedPrivatePractice #TherapistLifeBalance #MentalHealthEntrepreneur #PrivatePracticeJourney #CounsellorInPrivatePractice #TherapistCoach #TherapistSupportNetwork #PsychologistInPrivatePractice #SocialWorkerInPrivatePractice #TherapistSelfCare #TherapistMarketing #TherapistBusinessCoach #TherapistPodcast
See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE you hire someone (if you're going to and there's no reason why you should feel you must as a solo private practice owner) and I'll talk you through how what to do to get clients even without a budget. It's all here for you in today's episode of the Private Practice Podcast Join my free community for private practice owners and therapists here #psychologist #counsellor #counselor #lmft #therapist #socialworker #accreditedmentalhealthsocialworker
Sign the petition and have your voice heard Join the VMHPAA In this interview (which you can watch on YouTube), I interview Philip Armstrong, the CEO of the Vocational Mental Health Professionals Association of Australia about the draft National Standards. We talk about: The origin of the National Standards for Counsellors and Psychotherapists Implications for Counsellors with a vocational qualification, such as a Diploma or Advanced Diploma Removal of ability to run a private practice Removal of recognition as a qualified practitioner Removal of ability to supervise Contact or practice hours mentioned in the Standards Licensing requirements and pathways for Counsellors What happens to existing clients of Counsellors in private practice with a Diploma And more It's all here for you in today's edition of the Private Practice Podcast with Dr Brooklyn Storme PhD #counsellors #nationalstandards #nationalstandardsforcounsellors
Register for the next intake of Practice Momentum here and secure one of just 20 places. Order a Website Wellness Check here. Feast and famine of clients and finances is normal for private practices that do not have sustainability foundations incorporated into their business model. Not having them in place happens as a result of not realising you need them and or not knowing where to go to learn them. The sustainability that I created and share with the women therapists inside Practice Momentum put an end to the feast and famine, provide consistency and stability with bookings, clients and revenue and reduce the amount of time and energy that they were putting into their marketing (and that just wasn't working). In this episode, I'll help you know if your practice is set up for sustainability or not by sharing with you the five signs. I really hope it helps. #privatepractice #findclients #bookclients #therapistbusiness #therapistmarketing #practicesuccess #privatepracticesuccess #privatepracticesustainability #practicemomentum
Waitlist for Practice Momentum is here Order a Website Wellness Check here In this episode, learn why your freebie on your website isn't getting downloaded and how to fix it!
Getting clients from your website can be tricky so in this shorter episode, I'll walk you the five most common hiccups to getting clients from your website as a therapist in private practice so that you know what to focus on and change. Of course, if you'd like my help with it, let me know or simply click below to order a Website Wellness Check for $45AUD, delivered to your inbox in 48hrs. https://sales.brooklynstorme.com/website-wellness-check-up-aud/
If you've ever cringed at the thought of processing a cancellation fee or chasing up an outstanding invoice, if you avoid charging the fee should because you worry clients won't book if you do, or if you feel like you're doing everything right in the practice but still not seeing the financial rewards, this episode might be just what you're looking for. I'll walk you through my own money block experience (I didn't even realise I had it, but hey, there it was!) and show you what life is like on the other side. You'll also hear examples of how some of the women in Practice Momentum are managing their own money stories and what's become possible for them so quickly as a result, so that you can too. Momentum opens again on 15th July 2025. To read more and apply or join the waitlist, click here.
How to attract the right client for your practice, to your practice without it costing a cent! In this episode I'll walk through a simple strategy that anyone can use to fill your diary more quickly with the presentations that are perfect for your practice - and it's easier than you think! Join the Private Practice Certification here Join the waitlist for Practice Momentum here Join the Ultimate Private Practice Community (free) here
Write a social media post that converts. In this episode, I'll share the way I'm posting and what I write in them and give you a kind of formula or framework so that you can give it a go too. I think if you've been posting on socials but not getting many inquiries, this will be really helpful. Join my free community for therapists in private practice here. Join the Practice Momentum waitlist here for the July 2025 intake. Places are capped at 10 people. Thanks!
Learn what's working (and what's not!) when it comes to posting on your Facebook Business page as it relates to getting clients. Click here to join my free community for private practice therapists Click here to apply for Practice Momentum and get on the waitlist for the Jul 2025 intake - available to the first 10 approved applicants only
In this episode, you'll hear about six ways that really good therapists are leaving money on the table so that you can identify any that might be reflected in your business and update them! The doors to the Diploma Counsellor Society are open. Join here for the next 72 hours. Get on the waitlist for Practice Momentum here. We start on July 15th 2025.
In this episode, we'll unpack the bad advice to supervisees given by some supervisors when it comes to setting fees. This topic is so important to me because with the counselling workforce in Australia being 79.8% female and with an average of 55yrs, your money matters SO much and you need to be able to look after yourself. I'm going to share the advice you should question, show you how to question it and give you correct information about setting the right fee for your practice. If you hold a Diploma, come and join the DCS. Click here. If your website is not doing its job and getting you inquiries or bookings, click here to order my Website Wellness Check. If you'd like help with your business and are not sure where to start, click here to speak with me personally and I'll help you - it's a complimentary call.
In this episode, you'll hear about something that's often not really discussed in the world of business when it comes to private practice, which is in itself, interesting. The shifts you want to see, feel and experience all begin not with a goal or your action steps, but instead from your decision to have, do or be the thing. I'll unpack it for you in this episode and I've included self-coaching questions that you can use the next time you need to make a decision in the business but are feeling hesitant! Also, there's time to get on the waitlist for the DCS (Diploma Counsellor Society). Please click here to do that and save yourself 30% on the join fee plus get early access. If you're not part of my community, The Ultimate Private Practice, consider this your invitation to join. Please click here to do that!
I am so excited to share this episode with you - you'll hear about something brand new and exciting that can actually give private practice owners (especially women in business) the peace of mind they've been craving when it comes to the business finances. I'm soooo excited for this! I also provide an update on the 100K roadmap in this episode. I hope you love it! For more info on the Diploma Counsellor Society waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ For more info on Practice Momentum and the waitlist: https://sales.brooklynstorme.com/practice-momentum-waitlist/ To join my free community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/
What if the only thing standing between you and a thriving private practice… Was a belief that isn't even yours? In this episode, I'm pulling back the curtain on the real reason so many counsellors delay starting their practice. It's not lack of skill. It's not the Diploma. It's the fear that was conditioned into you and it's time to let it go. Doors to the DCS open on 9th May 2025. Click here to get on the waitlist. Read the Booked Solid Blog here. Join the Ultimate Private Practice Community here. start a private practice with a Diploma, private practice for counsellors, Diploma qualified counsellor, new counsellor private practice, private practice tips for therapists, ACA counsellor private practice, counselling registration Australia, therapy business coaching, imposter syndrome counsellor, how to get clients as a new counsellor, self-doubt as a therapist, how to feel ready to start private practice, counselling private practice Australia, ethical private practice, therapist confidence, belief shift for counsellors, therapist mindset, unlearning therapist rules, therapy business for beginners
If your private practice feels like it's hit a wall—even though you're doing all the things—this episode is for you. We're unpacking the real reasons your business might feel like a lot right now (hint: it's not because you're doing it wrong), and how to finally move forward without adding more to your plate. ✨ I also share why I created the Strategic Shift Session—a private, half-day to get your next move mapped out, with strategy, support, and real-time clarity. No fluff. No pressure. Just movement.
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