Manifest Change with Brooklyn Storme

Get the free companion guide for this episode here   Ever watched American Beauty and felt a strange kinship with the moment Kevin Spacey's character quits his job to go work the drive through window? Brooklyn opens this episode with that scene because she's been there too, and she suspects a lot of women running private practices have been there as well. From the drive through she moves into a personal update about manifesting a new, spacious chapter of her own life, and how chasing that spaciousness led her back to a realisation about who she actually serves and why her messaging needed a tweak, not an overhaul. The heart of this episode is goal setting for therapists in private practice, and the difference between a goal and an intention. Brooklyn breaks down why so many counsellors, psychologists, and social workers end up feeling like a hamster on a wheel, endlessly ticking off to-do lists that never actually shift the numbers in the business. Her argument is simple. A goal is external and measurable, something like five new inquiries by Friday, while an intention is internal, the why and the how underneath it. Without a goal, a to-do list just keeps growing and you never get the felt sense of progress, even when you're working flat out. To explain why so many private practice owners get caught in this loop, Brooklyn walks through the difference between an employee mindset and a business owner mindset. When you work for someone else, your tasks are prioritised for you, your performance is tracked and reviewed, and someone else notices when you do well. When you're running your own private practice, none of that oversight exists automatically, which is why tracking KPIs in private practice becomes so important once you're out on your own. Brooklyn draws on her own background managing government contracts and working inside Medicare, where every appointment and every outcome was monitored, to show just how different it feels the moment you're suddenly self-directed with no one checking your numbers but you. This episode is for you if you've been asking why am I not getting more clients despite doing all the things, or if you've noticed you're posting on Instagram and Facebook because it feels productive rather than because it's actually moving the business forward. Brooklyn's message is that the business is a vehicle to the life you actually want, whether that's more time, more money, or more freedom, and setting a proper goal, paired with the intention behind it, is what gets you there instead of just keeping you busy. Grab Brooklyn's tracker to put this into practice in your own business, and if you want more tools like it, pop into the Business Manifestation Academy at https://www.skool.com/brooklyn/about, free for seven days. Keywords used: goal setting for therapists in private practice, business owner mindset vs employee mindset, why am I not getting more clients, tracking KPIs in private practice, private practice business goals Australia, how to set goals in private practice, why nothing is working in my private practice, moving from employee mindset to business owner, setting intentions for your business, how to stop feeling stuck in private practice Mini FAQ: Q: What's the difference between a goal and an intention in business? A: A goal is external and measurable, like wanting five new inquiries by a certain date, while an intention is internal, the why and the how behind that goal. Q: Why do private practice owners feel busy but not like they're making progress? A: Because to-do lists keep growing without end, and without a measurable goal attached to them there's no felt sense of finishing or moving forward. Q: What's the difference between an employee mindset and a business owner mindset? A: An employee is directed, performance managed, and has their progress tracked for them, while a business owner has to prioritise, track, and hold themselves accountable with no one else doing it. Q: Why is tracking KPIs important in a private practice? A: Without tracking, you don't know what's working and what isn't, so you can't tell whether to keep posting on social media, change your approach, or focus your energy somewhere else entirely. Q: What should the business actually be doing for you? A: Brooklyn sees the business as a vehicle to the life you want, whether that's more time, more money, more freedom, or financial security, not the end goal in itself.

Get the free companion guide for this episode Brooklyn is running a live 90 day LinkedIn growth experiment, trying to hit 10,000 followers from a total novice starting point, and in this episode she shares real numbers from day 12, up from 31 to 141 followers, a 354.8 percent cumulative growth, averaging nine new followers a day. She breaks down what the data is actually telling her, profile views are up nearly 60 percent while post impressions have stayed flat around 305, which means the problem isn't distribution to new eyes, it's that new people who do find her are converting to followers, so the content is landing, it just needs more people seeing it in the first place. She also shares a rough lesson from the same week, a free Oracle card deck tool she gave away on Facebook, one she was certain would perform well, landed with almost no reach at all, seen by just 30 people out of an 8,300 member community. The cause turned out to be an AI generated content label triggered by a raw ChatGPT screenshot, a reach restriction she'd warned her own audience about for months. She explains why running the same image through Canva first, even without editing it, seems to avoid the flag entirely, and why the takeaway isn't about avoiding AI, it's about never posting raw AI output without putting your own story and edit into it. From there Brooklyn moves into her LinkedIn content strategy going forward, alternating education and storytelling posts, since LinkedIn rewards thought leadership and only 3 to 5 percent of LinkedIn users post at all, and why engaging on other people's content is currently doing more for her growth than her own posts are. She ties this back to why you need multiple lead magnets and why owning your email list matters more than any platform's reach, since a platform ban or algorithm change can wipe out an audience you never actually owned. The episode closes on the third step of Brooklyn's manifesting framework, receiving, and why a result you didn't get is still evidence something's manifesting, just maybe not what you expected, and why noticing the smaller signs matters as much as chasing the one outcome you've fixated on. Keywords used: LinkedIn growth experiment 90 days, how to grow LinkedIn followers organically, AI generated content reach penalty Facebook, LinkedIn education and storytelling posts, why isn't my content working, multiple lead magnets business, email list versus social media reach, own your audience not the platform, receiving in manifestation, personal psychology and manifesting results Mini FAQ: Q: Why did Brooklyn's AI generated Facebook post get almost no reach? A: Facebook flagged it as AI generated content because she posted a raw ChatGPT screenshot, which triggers a reach restriction even when the image itself is harmless. Q: How can I use AI images without the reach penalty? A: Running the image through Canva first, even just resizing it with no other edits, appears to avoid the AI generated content flag entirely. Q: What's driving Brooklyn's LinkedIn growth right now? A: Engaging with other people's content, not her own posts, comments and interactions are bringing far more new followers than her own posting is at this stage. Q: Why is owning an email list more important than social media reach? A: A social platform can restrict your reach, ban your account, or disappear entirely, and you never actually owned that audience, an email list is the one thing you keep control of. Q: What does "receiving" mean in Brooklyn's manifesting framework? A: It means accepting the actual result you got, even if it isn't the one you wanted, and treating it as information about your identity and personal psychology rather than proof manifesting isn't working.  

Get the complimentary episode guide here   This episode is the second in my three part series on Ask, Believe, Receive, and it's the one where I unpack why manifestation isn't working for so many of you even when you're doing everything right. I get into how are beliefs formed in the first place, because a belief is simply something your brain accepts as true with or without evidence, and it walks in through five different doors: your early environment, repetition, an intense emotional response, authority and social proof, and the rationalising you do when you're trying to make something fit what you already believe. From there I unpack the psychology of manifestation properly, with credition neuroscience, the physical process your brain runs through every time it's deciding what to believe. How does the brain decide what to believe? Only when the gap between what you believe and what's staring you in the face gets too obvious to wave away, which is exactly the moment where most of my private mentorship clients hit a wall in their business. I share a way to identify a limiting belief when a thought log won't cut it, by working backward from what you did in the last half hour rather than trying to catch your thinking as it happens. And because how to track progress in business counts just as much as spotting the belief, I walk through exactly what I track daily, energy, safety, time and goals, using the giant sticky note charts and AI dashboards that work for me as a neurodivergent business owner. If you've ever wondered how to change a subconscious belief, or you're trying to work out how to manifest business growth without waiting for a lucky break, this one gives you the mechanics behind it. Keywords: how are beliefs formed, psychology of manifestation, Ask, Believe, Receive framework, how to identify a limiting belief, how does the brain decide what to believe, credition neuroscience, how to change a subconscious belief, why manifestation isn't working, how to track progress in business, neurodivergent business owner Mini FAQ: Q: What is credition? A: Credition is the neuroscience term for the physical process your brain goes through when it turns incoming information into a belief. It groups bits of information together to save energy, then only reconsiders a belief once the evidence in front of you becomes impossible to ignore. Q: How are beliefs formed? A: Beliefs form through five main pathways: your early environment, repetition and exposure, intense emotional experiences, authority and social proof, and the rationalising you do to make new information fit what you already believe. None of these five require proof, which is why a belief can feel completely true even without evidence behind it. Q: Why isn't my belief changing even though the evidence says otherwise? A: Your brain only updates a belief once the gap between what you believe and the evidence gets glaringly obvious, a small discrepancy just gets absorbed. If the mismatch feels uncomfortable, that discomfort is usually the sign your brain is finally reconsidering. Q: How do I find a belief I'm not consciously aware of? A: Look at what you did in the last half hour and ask yourself what you had to be thinking to do exactly that, since most beliefs sit in your subconscious mind where a thought log won't catch them. Doing this daily over a week or a month builds a body of evidence you can work with. Q: Why does tracking progress help change a belief? A: Because your brain needs to see evidence, and without a visual record it keeps repeating the belief that nothing's working even when plenty is. I track my energy, safety, time and goals daily using sticky note charts and AI dashboards, because seeing it is what shifts it.

Get your free episode guide here You've heard "ask, believe, receive" on a cushion, a card deck, maybe even a tattoo, but hardly anyone breaks down what the ask part is actually doing. In this episode Dr Brooklyn Storme unpacks the psychology behind asking for what you want, using her own live experiment as the backdrop. She opens with an update on a 90 day LinkedIn experiment she set herself on a whim, going from 41 connections to 104 in the first week, with 63 new followers coming from only 70 people who saw her content. She walks through what that tells her about positioning, resonance and where her audience is actually sitting right now, and why she's tracking every number in public rather than polishing the result after the fact. Then she moves into the main event, the ask component of ask, believe, receive. She explains why asking for help, support or clarity can feel physically uncomfortable for so many women, what that discomfort is usually protecting, and why not knowing exactly what you're asking for is one of the most common reasons manifestation stalls. She covers self-perception and its role in whether an ask even feels possible, why releasing a fixed timeline changes what you're able to notice, and the phrase she leans on constantly, "this or something better," including the story of what that looked like when she manifested her house. She closes with the one condition she considers non-negotiable before anyone tries to manifest anything: stability. If you're manifesting from financial stress or scarcity, she explains why that tends to backfire, and what to check in with yourself before setting an intention at all. If you want to see where your own manifesting strengths and growth areas sit, Brooklyn's free assessment is linked below, along with her website and LinkedIn if you want to follow the 10k experiment as it unfolds. Free assessment: brooklyn.myflodesk.com/manifest Website: brooklynstorme.com LinkedIn: www.linkedin.com/in/dr-brooklyn-storme-phd Keywords used: ask believe receive psychology, how to ask for what you want, psychology of asking, self-perception and manifesting, releasing expectations manifesting, this or something better, manifesting from stability, LinkedIn growth experiment, using psychology to manifest, manifestation for business owners Mini FAQ: Q: What does "ask" actually mean in ask, believe, receive? A: It means getting specific about what you're trying to make evident, whether that's revenue, clients or followers, since a vague ask makes it impossible to know when it's actually happened. Q: Why is asking for things so uncomfortable for some people? A: It often comes down to self-perception, things like not wanting to look incompetent, not wanting to owe anyone anything, or having built an identity around being fully self-reliant. Q: What does "this or something better" mean? A: It's a phrase used when setting an intention that leaves room for an outcome you hadn't considered, rather than locking onto one fixed result and missing everything else available. Q: Do you need to be spiritual or religious to manifest? A: No. Faith can be placed in the process itself, in your own ability to notice and act on what shows up, without needing a belief in anything beyond that. Q: What's the one non-negotiable condition for manifesting to work? A: Stability. Manifesting from financial stress or scarcity tends to attract outcomes that mirror that same pressure rather than the result you're actually after.

Get the free episode companion guide here You've probably tried every manifestation strategy going. Affirmations, journal prompts, oracle cards, maybe even a few courses that promised to finally crack the code. And if none of it has stuck, this episode explains why. Dr Brooklyn Storme unpacks her approach to manifestation for business, an approach built on thirty years working with the mind and human behaviour rather than borrowed spiritual frameworks. She walks through a real question from another community, someone who'd been trying to manifest for two years and felt stuck at square one, and shows exactly where the usual advice falls short and what she'd do differently. At the centre of it is identity. Brooklyn explains why telling someone to simply act as if they already have the thing they want often backfires, and why exploring the parts of a person that resist success (fear of failure, fear of success, self-perception) matters more than another tool or technique. She shares a recent client story where the real breakthrough wasn't a strategy at all, it was giving herself permission to have fun in her business, and how that shift showed up in her results. This episode is for the established business owner who's read the books, tried the tools, and wants a manifestation approach for business grounded in psychology rather than guesswork, whether or not spirituality or faith is already part of how you like to work.   using psychology to manifest, manifestation for business, manifestation approach for business, identity and manifestation, why manifestation isn't working, psychology based manifestation, manifesting with a psychology background, private advisory for business owners, manifestation and Christianity, fear of success in business   Mini FAQ: Q: Why isn't manifestation working for me even though I've tried everything? A: Often it's not the tools that are missing, it's unprocessed identity work sitting underneath them, things like fear of success or fear of failure that haven't been named yet. Q: Is manifestation just about acting as if you already have what you want? A: Not on its own. Without addressing what's underneath (self-perception, readiness, identity) that advice can feel false and doesn't tend to stick. Q: Can Christians manifest things in their business? A: Yes. There are passages in the Bible that speak directly to this, including the ask, believe, receive framework, so faith and manifestation aren't at odds. Q: What's different about a psychology based approach to manifestation? A: It starts with a baseline, your current identity, psychology, behaviour and environment, rather than jumping straight into tools, so the strategy is built for where you actually are. Q: Do you have to give up crystals, cards or spirituality to use this approach? A: No. The psychology sits alongside whatever else you already use, it's there to strengthen it, not replace it.

Get the free episode guide here   When a client tells Brooklyn she's done everything and 90 days have passed with nothing to show for it, she goes straight into how to measure marketing results and why your marketing isn't working, and the answer is rarely what people assume. In this episode she breaks down every checkpoint a stranger moves through before they become a client, from never having heard of you, to clicking around your website, to downloading a freebie, to finally booking a call, and why looking only at the missing booking means you're staring at the end point while ignoring every step that led there.   Brooklyn shares the website conversion rate benchmarks and AI traffic conversion rate numbers she uses with her own private practice mentoring clients, a standard website conversion rate sits around 2 percent, but people arriving through AI convert at closer to 12 percent, a stronger, higher intent visitor even though there are fewer of them. She also covers the Google search traffic benchmark most new businesses can expect in their first six months, the average email open rate benchmark of 20 percent, and how to track business metrics at every stage of the funnel so you know exactly where things are bottlenecking instead of guessing.   There's a full walkthrough of how Brooklyn builds a freebie lead magnet that converts, the copy, the image, the outcome-focused naming, using her own outcome creator archetype quiz as the working example line by line. She also covers the funnel touch points private practice owners need across a 90 day period, why showing up once a week is forgettable while showing up daily compounds, and why business goal setting from data, not a guess, is what turns tracking into a strategy.   The episode closes with an update on Brooklyn's own business pivot, the freebies, email sequences and systems she's rebuilding behind the scenes right now.   Keywords: why your marketing isn't working, how to measure marketing results, website conversion rate benchmarks, AI traffic conversion rate, Google search traffic benchmark, email open rate benchmark, how to track business metrics, freebie lead magnet conversion, funnel touch points private practice, business goal setting from data   Mini FAQ: Q: How do I know if my marketing is working or not? A: Look at every checkpoint in the funnel, not just the missing booking, awareness, clicks, freebie downloads, email opens, then track where people are dropping off so you know exactly what to fix. Q: What's a good website conversion rate? A: A standard website conversion rate sits around 2 percent, but visitors coming from AI convert far higher, closer to 12 percent, because they arrive with more intent. Q: How many touch points does someone need before they book with me? A: Around 11 touch points across a 90 day period, and showing up daily gets you there and builds recognition far faster than once a week. Q: What makes a freebie convert? A: A clear, outcome-focused title, a strong image, copy that explains what it is and why you made it, and a nurture sequence that follows up so the person feels seen, not just downloaded and forgotten. Q: What's a normal email open rate? A: Around 20 percent is the general benchmark, so compare your own numbers against that before assuming your freebie or your offer is the problem.

Get the free podcast episode guide here https://journalsystem.drbrooklynstormetools.com/ Brooklyn's default when she needs clarity in her business is to talk it out with Claude, back and forth, brainstorming, going down rabbit holes, but the process that shifts things for her is journaling for business clarity, a pen and one of her A5 Spirax notepads. In this episode she walks through what happened when she finally admitted that to herself, an hour of writing during a weekend away in Daylesford that produced fourteen finished tasks before 11am. That experience opened into a bigger conversation about nervous system regulation business owners rarely talk about, why Brooklyn knows her journaling process works, has the evidence it works, and still resists sitting down to do it during work hours. She unpacks what running a neuroaffirming business looks like day to day, fitting the process into a slow morning or the end of the day instead of forcing it into nine to five, and why pushing yourself into a strategy before your nervous system is ready rarely sticks. There's a decision behind why free discovery calls don't work for her business anymore too, and sitting with that decision surfaced some self trust in business questions she hadn't expected. From there the episode moves into business systems for lead generation, the difference between a warm audience versus cold audience, and why every business needs both a visibility system and a lead system running quietly in the background so the same warm leads aren't the only ones getting asked to buy. Brooklyn shares a client story with a tracker gone almost entirely green, projected revenue near $50,000, booked out to November, generated while she was off having a relaxing weekend. The episode closes on tracking business goals and benchmarks using your own numbers, including the gap between a standard website conversion rate around 2 percent and the far stronger AI traffic conversion rate she's seeing closer to 12 percent, and how to use that data to set a goal you can measure. Keywords: journaling for business clarity, nervous system regulation business, neuroaffirming business, why free discovery calls don't work, self trust in business, business systems for lead generation, warm audience versus cold audience, tracking business goals and benchmarks, website conversion rate, AI traffic conversion rate Mini FAQ: Q: Why is Brooklyn no longer offering free discovery calls? A: She realised giving away that much time wasn't aligned with how she values her time, and now offers paid consultations instead for people who want direct support. Q: Why is it hard to use a strategy you know works, like journaling, during work hours? A: It's not a logic problem, it's a nervous system response, sitting still and not visibly doing anything for an hour feels deeply uncomfortable when your body is used to constant motion. Q: What's the difference between a warm audience and a cold audience? A: A cold audience is people who are brand new to you and have never heard of you before, a warm audience is people who've been around for a while but haven't taken action yet. Q: What's a standard website conversion rate compared to AI traffic? A: A standard website conversion rate is around 2 percent, but when people come over from AI, the conversion is much higher, around 12 out of 100 booking a call and getting started. Q: How should I set a business goal using my own data? A: Pull your actual numbers from your practice management or accounting software, find your current benchmark, then set a realistic increase from there, even a 5 or 10 percent lift is a solid goal.

Get the free guide for this episode Brooklyn's spent decades moving through psychology, counselling, coaching, and now business consulting and private advisory work, and the throughline the whole way has been the same, psychology, the mind, human behaviour, and the research behind it. In this episode she traces how that led her to psychology-backed manifestation strategies, and gets honest about the part of the story that isn't always shared, the vulnerability of putting something new out there, the pushback from people who called it not credible, and the period where she stopped talking about it altogether. She explains how to manifest using psychology in a way that holds up to a meta-analysis, not a feeling, where the same result shows up across different research papers, cultures and countries, rather than one unverified claim. Personal development and psychology are often just using different language for the same thing, Brooklyn gives the example of a limiting belief and a schema, and walks through why authenticity, not visualisation or vibration, is the real driver behind evidence-based manifestation for business and client attraction. The episode also covers Brooklyn Storme's business coach background and how her registration as a psychologist eventually gave way to counselling and then business consulting, a private practice to business consulting transition she says was less a decision and more a realisation of what she'd already been doing all along. It closes with news relevant to anyone using AI in their content, how AI content provenance now works through Claude AI watermarking content, and why her resource hub has a new name, now the women in business AI resource hub, as her audience grows beyond private practice. Keywords used: psychology-backed manifestation strategies, how to manifest using psychology, Brooklyn Storme business coach background, evidence-based manifestation for business, authenticity and client attraction, private practice to business consulting transition, how AI content provenance works, Claude AI watermarking content, women in business AI resource hub, limiting belief versus schema Mini FAQ: Q: What's the difference between a limiting belief and a schema? A: They're the same concept described in two different languages, personal development calls it a limiting belief, psychology calls it a schema. Q: What makes manifestation psychology-backed rather than just belief? A: Evidence from meta-analyses, where the same result shows up across many different research papers, cultures and countries, rather than one unverified claim. Q: What actually attracts clients through manifestation work? A: Authenticity, not visualisation or vibration. People connect with your goals, values, challenges and journey, not with generic affirmations. Q: Why did Brooklyn stop talking about manifestation for a while? A: Pushback from people who saw it as not credible pushed her to step back from sharing it publicly, even though she kept using the tools in her own life. Q: What does Claude's new AI content watermark mean for me? A: If you've already published AI content, it won't be retrospective, but from now on the watermark will show up on new AI generated content so platforms can trace where it came from.

Download the companion guide Google and HubSpot both just published research showing website traffic has dropped by as much as 80 percent since 2024, and it's not because your marketing got worse. It's because the Google AI summary now answers most search questions itself, before anyone even reaches your site. This episode is about what private practice marketing in 2026 needs to look like now that AI answer engine optimisation (AEO) has changed the rules for how people find a therapist, counsellor, or psychologist. Brooklyn walks through the simple things you can do to get more clients through AI, why the old website conversion rate game (2 percent, if you're lucky) has shifted, and why showing up consistently across every platform an AI might check counts for more than any single funnel now. There's touch point research in here too, the number of times a cold audience needs to see you before they're ready to book, and why that number is different for short form content versus long form content for therapists. A podcast for private practice marketing compounds in a way a Facebook post never will, and Brooklyn tells the story of a woman who found her through one episode and booked a call within days, next to another who followed along on Facebook for years before reaching out. The episode closes somewhere completely different, unpacking whether positive thinking works for manifesting, and how it fits into the bigger picture of building a business mindset for private practice that can hold the results you want. Keywords used: AI answer engine optimisation (AEO) for therapists, how to get clients through AI, private practice marketing in 2026, Google AI summary for therapists, website conversion rate private practice, how many touch points to get a client, short form content vs long form content for therapists, podcast for private practice marketing, does positive thinking work for manifesting, business mindset for private practice Mini FAQ: Q: Why has my website traffic dropped even though nothing changed on my end? A: Google's AI summary now answers most search questions itself, so people get their answer without ever clicking through to your website. Google, HubSpot and Ahrefs are all reporting the same drop since 2024. Q: How many times does someone need to see my content before they book with me? A: A cold audience, people who've never heard of you, need around 11 touch points of short form content in any 90 day period, and someone brand new to your world needs about 50 touch points before they're ready to work with you. Q: Is a marketing funnel still relevant now that AI is changing search? A: Yes, but you need more than one. Instead of a single funnel, you need multiple pathways, your website, your Google Business Profile, your Psychology Today profile, and several different free resources, all feeding into the same message. Q: What kind of content gets clients to convert? A: Interactive content like quizzes converts far better than static PDFs or eBooks, because people want to be doing something, not just reading. Long form content like a podcast also compounds over time in a way social media posts never do. Q: Does positive thinking work for manifesting? A: The research says yes, positive thinking on its own has real psychological benefits, but it only works when it's paired with the deeper identity and personal psychology work behind it. Toxic positivity, on the other hand, has very little research behind it at all.  

Shownotes to follow Get the free trial of the Therapist AI Resource Hub here

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Let's explore 11 of the biggest criticisms about manifestation together and get a few things into perspective. This episode looks at what's valid and what's maybe less so. My intention with today's episode is to provide some clarity around what it (manifestation) is and isn't so we can start clearing up some confusion around it. I hope this is a helpful one, today! Thanks for listening.

In this episode, I share the behind-the-scenes process of transformation as it relates to different areas of your life (using mine as an illustration / reference) so you can see what it really looks like and create your own 

In this episode, learn how to generate 1K with one sale, using passive income and then put it on repeat.  Email me: support@brooklynstorme.com anytime with questions or for help with your business

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Show notes to follow If you'd like help creating passive income for your practice and want to explore what working with me could look like, please click here:

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Show notes to follow My Etsy Shop: The Happy Practice brooklynstorme.com 

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Discover the truth behind two of the more common reasons that women in private practice cite for not being able to find clients. You'll also hear what needs to happen in order to change that.    Links: Free 15 minute discovery call  Free Ultimate Private Practice Community Free 7 day trial of the Therapist AI Resource Hub

Book a free discovery call Access your free 7 day trial of the Therapist Resource Hub Discover some of the trending causes of overwhelm for counsellors, psychologists and social workers in private practice in 2026 and how other women business owners are navigating it successfully.  #privatepractice #therapistai #therapistoverwhelm #neurodivergentbusinessowners #adhd 

Discover what's working when it comes to getting found by clients in 2026.  Therapist SEO™ chrome extension Psychology Today™ Profile Optimiser | Claude  Psychology Today™ Profile Optimiser | ChatGPT Full shownotes to follow

TherapistSEO™ I 've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'. The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation.   I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results.   I'll pop the link below in the comments for anyone that would like to take a look. To your practice success

AI That Works While You Are With Clients: What ChatGPT Workspace Agents Mean for Your Practice There is a real difference between AI that helps you do work and AI that does the work itself. ChatGPT Workspace Agents, released in April 2026, crossed that line. This episode is about what that actually means for a solo private practice owner, who can use it right now, and what you need to get straight on the privacy front before connecting anything. In this episode I talk about ChatGPT's new Workspace Agents feature, which lets you build automated workflows that run in the cloud without you initiating them each time, and what that means for therapists managing a private practice alongside a full clinical caseload. I also cover how this compares to Claude Cowork Scheduled Tasks, which does the same thing locally on your machine, and why that local versus cloud distinction matters for Australian therapists specifically. WHAT WE COVER I walk you through what a workspace agent actually is in plain English, no jargon, and explain how it compares to other AI automation tools you are probably already using — including Claude Cowork Scheduled Tasks, which does the same repeatable workflow automation but runs locally on your machine. That local versus cloud distinction matters more than most tech coverage explains, and I cover exactly why. I share specific examples of how a solo practice owner could use agents for content creation, business admin, and weekly practice maintenance without touching anything clinical. I also go through the privacy and compliance considerations that every Australian therapist needs to understand before connecting their Google Drive or Calendar to any AI agent — including a direct take on whether you actually need a ChatGPT Business plan if you are already on a paid Claude plan. I close with my honest take on where this is all heading and what the right questions are to be sitting with right now.   LINKS AND RESOURCES Website: https://brooklynstorme.com  Join the Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about     ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself.   Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com   SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.     ChatGPT workspace agents, AI automation for therapists, private practice admin automation, AI for solo practice owners, ChatGPT for private practice, AI agents explained, practice management AI tools, therapist business automation, ChatGPT business features, AI workflow automation, private practice time management, AI tools for counsellors, automating admin in private practice, ChatGPT April 2026 update, AI agent tools Australia, Claude Cowork scheduled tasks, local versus cloud AI tools, AI privacy for therapists, psychologist practice management, AI working while in session

Something significant happened in April 2026 that I think a lot of therapists haven't heard about yet, and it has a direct bearing on the people sitting across from you. Google added mental health safety tools to Gemini, and in this episode I'm breaking down exactly what that means for your practice, your clients, and your intake process. This isn't a tech episode for its own sake. It's a practice management conversation, because understanding what your clients are doing before they arrive at your door is part of practising well. --- What We Cover We open with the news itself: in April 2026, Google rolled out a mental health safety layer inside Gemini, their AI assistant. When a conversation signals distress, suicidal ideation, or crisis language, Gemini now surfaces a "Help is available" module with one-touch access to crisis support services by phone, text, chat, and web. Google also committed thirty million dollars over three years to supporting global crisis hotlines as part of this move. I explain in plain language what Gemini's mental health tools actually do and, importantly, what they don't do. Gemini is not acting as a therapist. It is detecting signals and signposting to services. That distinction matters enormously for how we talk about it with clients. From there we move into the more confronting conversation: your clients are already using AI for mental health support. Not because anyone recommended it, but because it was available, free, and there at two in the morning. I explore what that looks like in practice and why it's clinically relevant information you probably aren't capturing at intake. We then get practical. I walk through what you might consider adding to your intake form, how to frame a conversation about AI use without judgement, and what a simple informed consent addition could look like. None of it is onerous. It is just staying current. The episode closes with a clear look at the genuine privacy and ethical concerns, not the theoretical ones. AI platforms do not offer clinical confidentiality. Sensitive disclosures made to Gemini are stored under Google's standard data policies, not under any healthcare privacy legislation. Clients deserve to understand that distinction, and it's our role to help them do so. --- ## Episode Timestamps *(Based on approximately 140 words per minute)* 00:00 Introduction: why this matters for your practice right now 03:10 What Google actually added to Gemini in April 2026 08:30 How your clients are already using AI for mental health support 14:00 What this means for your intake process and informed consent 20:00 Privacy, ethics, and what to actually be cautious about 25:30 Closing thoughts and next steps --- Links and Resources Mentioned Therapist AI Resource Hub (community): https://www.skool.com/private-practice-resource-hub Brooklyn's website: https://brooklynstorme.com --- About Dr Brooklyn Storme PhD Dr Brooklyn Storme is a leading business coach for women in the helping professions. She works with counsellors, psychologists, and social workers who want to start, grow, and scale a profitable private practice without burning out. Brooklyn is the host of The Private Practice Podcast, which sits in the top 5% of podcasts globally with over 500 episodes. She is also the creator of Practice Momentum, a 12-month private coaching programme, and the founder of the Etsy store The Happy Practice, with over 1,000 Essential Forms sold internationally. --- Subscribe and Leave a Review If this episode was useful, the best thing you can do is subscribe so you never miss one, and leave a review on Apple Podcasts or Spotify. It genuinely helps other therapists find the show. Subscribe on Podbean: https://brooklynstorme.podbean.com/ Subscribe on Apple Podcasts: search "Practice Momentum Private Practice Podcast" Subscribe on Spotify: search "Dr Brooklyn Storme" --- Gemini mental health tools, AI and therapy, Google Gemini 2026, AI mental health support, therapist private practice AI, informed consent AI tools, AI crisis support, mental health chatbot ethics, Gemini crisis hotline feature, private practice intake form, AI for therapists Australia, clients using AI for mental health, AI confidentiality therapy, Google AI mental health 2026, therapy and artificial intelligence, private practice podcast, therapist business podcast, counsellor private practice, AI ethics mental health, Practice Momentum podcast

Use additional revenue streams in your private practice to ease the stress of filling your diary. In this episode I'll walk you through a few different approaches, what works and what doesn't and will share insights that I've gained along the way helping other counsellors, psychologists and social workers to create revenue streams successfully in their business. You'll also hear about my own mistakes and regrets so you can avoid them!  Links mentioned:  Psychology Today Profile Optimiser: https://thehappypractice.etsy.com/au/listing/4498049767/psychology-today-profile-optimiser-for Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about  

OpenAI Just Built a Free AI Tool for Clinicians. Here Is What It Does and What It Means for Your Practice. OpenAI launched ChatGPT for Clinicians in 2026 and explicitly named psychologists and licensed clinicians as part of the target audience. Before you sign up or dismiss it as irrelevant because it is US-only, there is something specific in this product that every therapist in private practice needs to understand — and it is available to you right now, wherever you are. In this episode I talk about the reusable workflow skills feature inside ChatGPT for Clinicians, what it means for your clinical documentation, and what Australian practitioners genuinely need to know before getting too excited about the HIPAA compliance angle. WHAT WE COVER I start by walking you through exactly what ChatGPT for Clinicians is and who it is built for, because the marketing can be a bit vague on the specifics. I then spend a solid chunk of time on reusable workflow skills — the feature that I think is the most practically useful for solo practice owners — and explain what it looks like to set one up for referral letters, progress notes, or clinical correspondence using your existing ChatGPT plan. We talk about the caution that most coverage of this product is glossing over: HIPAA compliance is a US legal standard, not an Australian one, and I explain what that actually means for your practice and your privacy obligations. I then share what this launch signals about where AI tools for clinicians are heading over the next 12 to 18 months, and close with a concrete first step you can take today. EPISODE TIMESTAMPS [00:00] Introduction — why this launch is worth your attention [02:15] What ChatGPT for Clinicians actually is and who it is for [06:00] Reusable workflow skills — the feature that matters most for your practice [11:00] The caution — HIPAA, the Australian Privacy Act, and what "compliant"  means [16:00] What this tells us about where AI for therapists is heading [19:30] Brooklyn's take and next steps for your practice LINKS AND RESOURCES Website: https://brooklynstorme.com AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ ChatGPT for Clinicians: https://chatgpt.com/plans/clinicians/ Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself. Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.   ChatGPT for Clinicians, AI for therapists, private practice technology, reusable workflows ChatGPT, AI tools for psychologists, clinical documentation AI, ChatGPT private practice, therapist admin tools, AI for counsellors, HIPAA ChatGPT Australia, Australian Privacy Act AI, AI referral letters, ChatGPT psychologist, solo private practice efficiency, OpenAI clinicians, practice momentum podcast, Dr Brooklyn Storme, AI tools social workers, GPT-5.4 healthcare, private practice business coach

During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting more clients.    FAQs What's one thing therapists can do to get more bookings from their website? The one thing therapists can do to get more bookings from their website is to have a clear and specific message about what they do, who they help and how right at the top of their homepage. This instantly lets visitors know if they are in the right place. Websites with general or vague message ie 'helping you on your life transitions' doesn't get picked up by search engines or AI and you miss out on visibility you're entitled to.  How long does it take to get clients from your website as a therapist? A website that has been fully optimised for SEO and AEO can expect to see more inquiries at the 90 day mark. Any significant changes to the website such as heading changes, effectively resets the search algorithm and the 90 days begin again.  Why do visitors click on my website but not book? If you're getting visitors, you have traffic. If they are not booking, you have low conversions. This happens when they are visiting expecting to find one thing but see another, can't easily find the information they are looking for, the page(s) take time to load, the message and copy are broad and generic, it's difficult to get started working with you - there's friction.  Should I include my fees on my website? Yes. Transparency is important when working in the health and wellness space. Including your fees makes it easier for potential clients to make an informed buying decision.  How can I get referrals for my private practice from AI? AI recommends businesses that have a consistent footprint online, not only on their website. This is why having a niche and a clear message that speaks to your ideal client is so powerful. The quickest way to generate referrals or recommendations for your practice using AI is to be consistent in your messaging across your content. Links:  Get free practice building resources in my new community: The Therapists AI Resource Hub  Get a full website audit from me here Book a business needs assessment with me here

Google's Gemini Personal Intelligence is here. Before you connect your inbox, there are things you need to understand as a therapist in private practice. Google has released Gemini Personal Intelligence which a feature that connects your AI assistant to your Gmail, Google Photos, YouTube watch history, and Search history to give you personalised answers based on your real data. In this episode I break down exactly what it does, what it could mean for therapists in private practice, and the specific things you need to consider before you decide whether to enable it. This is not a conversation about whether AI is good or bad. It is a practical guide to making an informed decision with your eyes open. Episode Timestamps [00:00]Introduction — what Gemini Personal Intelligence is and why it matters now [03:00]What Gemini Personal Intelligence actually does, in plain English [08:00]How a solo practice owner could genuinely use it — practical scenarios [14:00]The caution section — privacy, ethics, Australian law, and what to check first [21:00]My take and what I recommend — close and next steps FAQs What is Gemini Personal Intelligence? Gemini Personal Intelligence is a feature in Google's Gemini app that connects to your personal Google accounts — Gmail, Google Photos, YouTube watch history, and Search history — so it can give you personalised, contextual answers based on your actual data. Instead of answering from general knowledge, it searches your real accounts to respond. It is available to Gemini Pro and Ultra subscribers and is currently rolling out primarily to US users. What data does Gemini Personal Intelligence access? When enabled, Gemini Personal Intelligence can access your Gmail messages and threads, Google Photos, your YouTube watch history, and your Google Search history. You can choose which of these data sources to connect individually and disconnect them at any time through your Google account settings. Note that Google Drive is a separate integration available through Google Workspace, not through Gemini Personal Intelligence specifically. How is Gemini Personal Intelligence different from regular Gemini? Regular Gemini answers questions using its training data and general knowledge, the same as any AI assistant. Gemini Personal Intelligence goes further by accessing your actual personal data — your real emails, your real photos, your real search history — to provide answers that are specific to your situation. This is both the practical appeal of the feature and the reason it requires more careful consideration before enabling, particularly for professionals with confidentiality obligations. Is Gemini Personal Intelligence available in Australia?   As of April 2026, Gemini Personal Intelligence is rolling out primarily to US users on Gemini Pro and Ultra plans. Australian users may not have full access yet, though Google's rollouts typically expand internationally within weeks to months. Check your Gemini app settings to see whether the feature has appeared on your account. This is actually a useful window of time to review your data separation practices before it arrives rather than making a rushed decision when the notification appears. Links AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Join my Free Skool Community: https://www.skool.com/private-practice-resource-hub/about Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz Brooklyn's Website: brooklynstorme.com  

In This Episode ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anything into it. This is a short, practical episode because the feature itself is straightforward — and that is exactly what I love about it. Episode Timestamps [00:00]Introduction [02:43]What the ChatGPT File Library actually is [05:55]How to use it in your practice right now [10:03]What you need to know before you start saving files [12:45]Close and next steps FAQS What is the ChatGPT File Library and how does it work? The ChatGPT File Library is a storage feature that automatically saves every file you upload to ChatGPT into a dedicated library in your left sidebar. Instead of re-uploading your templates and documents every time you start a new conversation, you can access them directly from the library with one click. It is available on Plus, Pro, and Business plans on the web version of ChatGPT. Is it safe to upload client files to ChatGPT Library? No. Client files, clinical notes, or any documents containing identifiable health information should never be uploaded to ChatGPT Library. Files stored in the Library are held on OpenAI's servers. Your professional obligations around client confidentiality apply regardless of whether the recipient of the information is a person or an AI platform. Only upload blank templates and generic documents that contain no client-identifying information whatsoever. Does saving a file to ChatGPT Library mean OpenAI can use it to train their models?   OpenAI's training data practices depend on your account type and settings. Business plan subscribers have their data excluded from model training by default. Plus and Pro subscribers can review and adjust their data settings in account preferences under Data Controls. Check your privacy settings and OpenAI's current data use policy before uploading any professional documents, even blank templates. Links Mentioned in This Episode Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub/about AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook ChatGPT File Library overview (OpenAI Help Centre): help.openai.com Practice Momentum website: brooklynstorme.com Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz ChatGPT File LibraryChatGPT for therapistsAI for private practiceChatGPT templates therapistprivate practice AI toolstherapist admin AIChatGPT Plus features 2026save files ChatGPTChatGPT library featureAI tools counsellorspsychologist AI toolsprivate practice productivitytherapist business toolsclinical admin automationChatGPT session notesreferral letter template AIAI ethics therapistsclient confidentiality AIsolo practice workflowPractice Momentum podcast

In This Episode Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable rule before you set anything up. Episode Timestamps [00:00]Introduction — what changed in Cowork and why it matters now [02:45]What Cowork Scheduled Tasks actually are and how they work [08:30]Five specific ways to use them in a solo private practice [19:00]How to set one up — the practical steps [22:30]What not to automate — the privacy and ethics line [26:00]Close and next steps FAQs What are Cowork Scheduled Tasks in Claude?   Cowork Scheduled Tasks is a feature in Claude's desktop app that lets you write a prompt once and set it to run automatically on a recurring schedule — daily, weekly, on weekdays, or manually on demand. Claude executes the task without you needing to be at your computer. You can set tasks up by typing /schedule in a Cowork chat, or from the Scheduled section in the sidebar of the Claude Desktop app. Can therapists use Cowork Scheduled Tasks for private practice admin?   Yes. Therapists in private practice can use Cowork Scheduled Tasks for recurring business and content work — things like preparing a weekly email newsletter draft, generating a Monday morning admin summary, creating weekly social media content ideas, or compiling a monthly metrics report. The key rule is to use scheduled tasks for business and content tasks only, never for anything involving identifiable client information. What plan do I need to access Cowork Scheduled Tasks?   Cowork Scheduled Tasks is available on all paid Claude plans — Pro, Max, Team, and Enterprise. It is not available on the free plan. You also need the Claude Desktop app installed on your computer, as Cowork is a desktop-only feature. The desktop app is available for both Mac and Windows. What kinds of tasks work best as Cowork scheduled tasks for a private practice?   The tasks that work best are recurring ones that follow the same pattern each week — writing a newsletter draft, generating content ideas, compiling a weekly admin summary, reviewing your content calendar, or producing a monthly metrics overview. Tasks with a consistent structure and a clear, specific prompt produce the most reliable results. Avoid anything involving client details and avoid tasks where the output would go straight to a client without your review. Links Mentioned   AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Practice Momentum — 12-month 1:1 coaching programme: brooklynstorme.com Claude Cowork — download the desktop app: claude.ai Schedule recurring tasks in Cowork — Anthropic Help Center: support.claude.com Private Practice Resource Hub: skool.com/private-practice-resource-hub   Claude Cowork scheduled tasksAI automation for therapistsprivate practice admin automationClaude Cowork features 2026AI tools for counsellorsautomate private practice taskstherapist business toolspractice management automationClaude desktop appAI for psychologistssolo practice productivityprivate practice systemsAI content creation therapistsCowork scheduled tasks setuprecurring tasks AIpractice momentum podcastDr Brooklyn StormeAI ethics for therapistsweekly admin automationsocial worker private practice AI   Practice Momentum Private Practice Podcast  ·  Hosted by Dr Brooklyn Storme PhD  ·  Top 5% Globally  ·  500+ Episodes © Brooklyn Storme  ·  All Episodes

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you. I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you. And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready. This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it.   IN THIS EPISODE What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists.     THE ONE RULE YOU NEED TO REMEMBER Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity.   WHAT IS THE PRIVATE PRACTICE RESOURCE HUB? The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper. Join the Hub here: https://www.skool.com/private-practice-resource-hub   LINKS MENTIONED IN THIS EPISODE Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub Website: https://brooklynstorme.com Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/ AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/     CONNECT WITH ME Website: https://brooklynstorme.com Podcast: https://brooklynstorme.podbean.com/ Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Facebook Profile: https://www.facebook.com/drbrooklynstorme/   ABOUT DR BROOKLYN STORME I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes.     AI in private practice, ChatGPT for therapists, Claude AI for counsellors, artificial intelligence therapy, private practice marketing Australia, counsellor business tools, psychologist private practice, social worker private practice, AI tools mental health professionals, Private Practice Resource Hub, AI ethics therapists, client confidentiality AI, practice momentum podcast, Dr Brooklyn Storme, fill your therapy diary, therapy business automation, AI content creation therapists, grow private practice Australia, ChatGPT prompts for therapists, private practice business coach

If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.   I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me.   [00:00] Introduction — why Instagram feels broken for so many therapists right now [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately. [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever. [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model. [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now. [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing. [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly. [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know. [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well. [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer. [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things. [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage [41:30] Where to go from here     If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients   You can also find out more about working with me at https://brooklynstorme.com   instagram algorithm 2026, instagram for therapists, social media for counsellors, private practice marketing, therapist instagram tips, instagram reach 2026, reels for psychologists, social media strategy private practice, instagram authenticity, growing your therapy practice online, instagram saves and shares, content pillars for therapists, mental health social media, instagram views metric, private practice visibility, therapist marketing australia, instagram audition system, short form video for therapists, online marketing for social workers, growing private practice instagram

Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/ Apply for Momentum Ascend here https://sales.brooklynstorme.com/momentum-ascend/ Free private practice community here https://www.facebook.com/share/g/1EThvsNC5T/   Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling exhausted and wondering why it was so easy for others, I turned things around by creating my own approach. I'm breaking it down for you in this episode of the Practice Momentum private practice podcast. You'll hear not my only approach (you can use it too!) but also the process I used to create it. Hope it helps!  #counselor #counsellor #psychologist #socialwork #privatepractice #timemanagementfortherapists

In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities. I also react to Zoom's new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coaching to apply.

VMHPAA Suggested Responses The Survey Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensing, accreditation pathways for counsellors and psychotherapists, National Standards for Counsellors and Psychotherapists and more. 

Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don't feel comfortable about. I hope you like it and find it useful.  How to get clients from social media for my private practice? Post less often and swap the time you're spending posting for interacting with others online Why doesn't posting on social media work for therapists? Facebook has an average view time of 1.7 seconds for posts on business pages and Instagram has an average view time of .7 seconds for a therapists static post. Basically, your posts rarely get seen. That's why swapping posting or doing less of it and instead focussing on interaction with your ideal client is more effective How long does it take to get clients by posting on social media? In our industry, the answer is in how long does it take people to feel like they KNOW you, that they RESONATE with you and that they can TRUST you? If you interact with people online in a way that allows them to feel like they're get a sense of who you are, that they align with you and that you know what you're doing, it'll take a lot less than if you continue to post random things. Some people get results faster than others. It takes time to trust someone enough to feel like you can open up and share intimate details about your mental health.  Why isn't posting on social media working for me? If you're interacting with people on social media as opposed to putting up posts about vague, general or even random things that don't appeal to your ideal clients, if you're not interacting with them and getting to know them and them you, you've got a problem. Also, you don't know that it's NOT working for you. There's a good chance you're focussing on the wrong metric. If you're assuming that posts equal bookings and you're not seeing bookings, that's your mistake right there. What's probably happening if you're using social media the right way, is that your ideal clients HAVE found you, they are watching you and listening, they are reading your posts and they are developing trust. It takes time. How long would it take you to feel like you could trust someone enough to open up to and be vulnerable with about your mental health? An absence of a booking, or a follow or thumb or heart or comment does NOT mean it's not working. Keep going. 

Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost.  Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself to keep tweaking and changing things because every time you do, you reset the 90 days and this is likely why it feels like it's taking you so much longer than everyone else to get clients. Track your data - you have a Google  Analytics dashboard - use it. And, know that your website is one of the most important assets for your business BUT you also need to be generating leads aka driving traffic to it. In my experience as a private practice business coach for women counsellors, psychologists and social workers, one of the things they often don't realise is that a website is passive and that they are required to also be engaging in active marketing regularly.  As usual, I hope this episode is super helpful.  If you're ready for business coaching, you are most welcome to look at Practice Momentum™ and submit an application.  If you'd like me to audit your website and give you personalised recommendations on how to increase visibility, click here.

Shownotes to follow. If you need anything, head over to brooklynstorme.com 

Show notes to follow!  If you need anything, please head to brooklystorme.com

Show notes to follow  https://www.brooklynstorme.com 

shownotes to follow   marketing, private practice, private practice marketing, get clients, fully booked practice, counselor, counsellors, psychologist, social worker, Melbourne, Australia, how to market your private practice, how to find clients for your private practice 

Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth. In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't. Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need. Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security.

Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled. Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice. Whether you're working with a business coach or going solo, these evidence-based insights help mental health professionals overcome common obstacles like overwhelm, scattered focus, and the dangerous loop of starting but never finishing. Perfect for women counsellors, psychologists and social workers wanting time freedom, financial security and a thriving practice. Want to know where YOU are on the therapist → business owner spectrum? Take my free 3-minute assessment: https://brooklynstorme.com Your private practice doesn't have to be this hard. But it does require thinking like a business owner, not an employee. Let's sort this out together. FAQs Q: Can a business coach guarantee results for my private practice? A: No ethical business coach can guarantee results. Success depends on client implementation, mindset shifts, and consistent action over time—similar to how therapists can't guarantee client outcomes. Q: How long does it take to see results from business coaching? A: Most successful private practice practitioners see measurable progress within 90 days, with significant results accumulating over 12 months through consistent implementation and engagement. Q: Why isn't my business coaching working? A: Common reasons include: not following the full implementation plan, going off-plan too early, employee mindset blocking business decisions, avoiding KPI tracking, starting but not finishing projects, and expecting immediate results. Q: What's the difference between employee mindset and business owner mindset? A: Employee mindset believes hard work equals results and waits for direction. Business owner mindset understands strategic action matters more than effort, makes data-driven decisions, and takes responsibility for outcomes. Q: How do successful therapists build profitable private practices? A: Successful practitioners maintain consistent engagement, follow business plans with flexibility, install systems early, track KPIs quarterly, ask for guidance before implementing, and shift their identity to include business owner alongside therapist. Q: What is the hockey stick pattern in business coaching? A: The hockey stick describes getting excited about a strategy, hitting overwhelm when implementation gets complex, quitting before completion, then starting something new—creating a loop that prevents progress. Q: Why do therapists struggle with business activities? A: Therapist identity emphasises compassion, non-judgment, and giving—which can conflict with necessary business actions like raising fees, charging for cancellations, and marketing. Integration of both identities is key.

Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices. Resources mentioned: Free Private Practice Assessment: https://brooklyn.myflodesk.com/pmquiz Free Resources: https://brooklynstorme.com/resources Practice Momentum™ Info: https://brooklynstorme.com/practice-momentum%E2%84%A2 Connect on Facebook: https://www.facebook.com/brooklynstormephd FAQ 1: "What if my client genuinely had an emergency? Isn't it heartless to charge them?" This is where you're confusing compassion with boundary collapse. You can be compassionate AND use the policy. It's not your job to assess the validity of their reason. That's the point of having a policy in writing that they signed. The policy applies regardless of the reason. You can say: 'I understand that was difficult. The cancellation fee still applies as per our agreement.' You're acknowledging their experience AND holding the boundary. Both/and. Not either/or. If you start making exceptions, you're the one deciding whose emergency is 'real enough,' and that IS judgement. FAQ 2: "Won't clients just leave and find a therapist who doesn't enforce cancellation fees?" Some might. The data shows 1-2% leave when you start enforcing. But here's what you're not considering: do you want clients who only stay because you don't have boundaries? Those clients don't respect the therapeutic container. They're perhaps less likely to be invested in the work or the outcomes and they're costing you money. Boundaries help you work with clients who value your time, the structure, and who are committed to the work. You upgrade your client base. Plus, the 95% who stay are now showing up more reliably, which means your income becomes predictable instead of chaotic. FAQ 3: "I work with low-income clients who genuinely can't afford a cancellation fee. What then?" If you're choosing to work with low-income clients, that's a business decision, not a therapeutic one. You need to build that into your business model. Don't make up different rules for each person based on your assessment of their finances that's inconsistent and creates resentment.  FAQ 4: "What's a reasonable cancellation policy timeframe? 24 hours? 48 hours? A week?" Industry standard in Australia is 24-48 hours. I recommend 48 hours because it gives clients enough notice to manage their schedules and gives you enough notice to potentially fill the gap. But here's what matters more than the timeframe is consistency. If you say 48 hours and then accept 12-hour cancellations without charging, your policy is meaningless. Pick a timeframe that feels manageable for you to enforce, put it in writing, and hold it every single time. I've seen therapists with 24-hour policies who enforce consistently get better results than therapists with week-long policies they never apply.   Need more help? Contact me using the links above. cancellation policy therapist, private practice boundaries, therapy practice revenue loss, counsellor cancellation fees, therapist business boundaries, private practice income protection, therapy practice policies, mental health practice management, Australian therapist coaching, enforcing cancellation policy therapist boundary coaching | private practice policy enforcement | cancellation fee guidance | therapy business revenue protection | counsellor income strategies | practice management coaching Australia | evidence-based boundary setting | therapist business owner identity

Show notes on the way!

Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights!  Tech Stack: Get my tech stack here   This episode goes with the Tech Stack cheat sheet that you can download from the link above! 

If you're ready to grow your practice, don't forget to apply for Practice Momentum™'s final intake for 2025 before fees increase in 2026. Book your consultation here to learn how to get started. https://calendar.app.google/9kevPwBht4F8zijQA Take the free Practice Momentum™ Quiz and receive your complimentary Insights Report. Learn what's stopping you from seeing results and get recommendations on how to turn it around.  https://brooklyn.myflodesk.com/pmquiz Shownotes are on the way!  Dr Brooklyn Storme PhD is a business coach for women counsellors, psychologists and social workers in Australia. Learn more here: https://brooklynstorme.com 

Get help for your practice with a complimentary 15 business consultation Order a Website Wellness Review and get recommendations for what to fix on your website so that you can get more traffic, more visibility and of course, more inquiries