Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses

Curious about what's happening with the Write Copy that Connects podcast? In this episode, I'm getting real with you about some big changes in my business—yep, I'm pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don't stress, all 160+ past episodes are still here and loaded with gold for creating better messaging, branding, and killer copy for your course or coaching program. I'll also fill you in on how you can still grab my favorite freebies, book one-on-one help with me, or even catch me speaking and running workshops.

 Ever wonder if the message you're putting out there actually lines up with what you intend to say? Or maybe you're struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I'm sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted to share and what was actually coming across.Take a listen, so you can start moving forward today!

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in your business decisions. We chat about the factors to consider when choosing a platform, the process of moving between them, and the liberation of adjusting your course pricing or structure over time. Plus, I give you a little update about my own exciting business expansion and plans for the podcast. So if you're wrestling with change and decision-making in your business, join me in this episode to explore the power of permission and the art of pivoting.

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead magnet with your final product or service, I've got you covered.We'll dive into how crucial it is to know your ideal client inside and out, and how that knowledge can guide your decisions on crafting the perfect lead magnet. I'll also share insights on maintaining a consistent relationship with your email list through regular communication and the art of micro storytelling to keep them engaged.Sooo many gold nuggets! Grab your pen and paper and take a listen!

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it's for your website, social media, or emails. Get ready to discover why individualizing your copy is crucial, especially with AI. Plus, learn how the right tone and language can make your audience feel like they've found their new BFF in you!

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of using AI as a tool for enhancing her message, while keeping her unique voice at the forefront. We explore the balance of leveraging AI for structure and idea generation without losing the personal touch that makes her copy resonate with her audience. We also discuss the art of storytelling within copy, and the importance of that know-like-trust factor. Whether you're looking to refine your messaging or just curious about the intersection of AI and copywriting, this coaching session is packed with insights.

Do you get stuck or uninspired of what to write about to promote your business?In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly resonate. 

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen!

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom.Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover today!

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support with storytelling, then reach out to me in the DM's and let's chat about how I can help you create a your very own copy bank.

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand.We'll explore the 5 key parts to kickstart your brand story today.✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precious first six seconds of your audience's attention.You'll learn practical tips like using "What if I told you __ was possible?" to spark curiosity or adding "You're not alone" to build a reassuring connection. Plus, many more tips!Grab your pen and paper and join me as I break these down with examples and help you get one step closer to writing copy that connects and converts. Let's Thrive in 2025!✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages!I also throw in some bonus tips on optimizing your content visually for better readability. These hacks are designed to make your messaging resonate with your audience and drive real results.✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away.In today's episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy to mastering the art of connecting with audiences through authentic communication.Ready to learn 5 simple yet powerful strategies to make your copy instantly more relatable?  If you're ready to transform your marketing efforts and truly connect with your audience, then this episode is for you!Let's Go & Thrive in 2025!

Are you ready to thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I'm sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we're focusing on improving the quality of our courses, email lists, and overall engagement.After months of market research and digging into the numbers, I've discovered that many of you are eager to learn how to better connect with your audience through your messaging and copy. Don't worry, I'm not here to turn you into a copywriter! Instead, I'll share tips and strategies to help you communicate like you're chatting with your BFF.Are you ready to THRIVE in 2025?

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me.Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, having this foundation will prepare you for the exciting layers we'll be exploring in 2025. Whether you're listening at the start of the year or months later, this episode is your nudge to really apply what you've learned and get a head start on closing any gaps in your plan.Hop into my DMs, shoot me an email, or join our Facebook community to share your progress. We're in this together, and I can't wait to see your growth! Let's Go & Grow, My Friend! We are going to Thrive together in 2025!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop into the Course Clarity Jumpstart that starts in January 2025!

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop into the Course Clarity Jumpstart that starts in January 2025!

Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them.We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successful course to the more challenging course. You'll learn why clear and aligned messaging is crucial can make or break your course.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop into the Course Clarity Jumpstart that starts in January 2025!

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate!Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth.We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's crucial to align yourself with people who fuel your journey rather than drain it. Let's Go & Grow, My Friend✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nuggets from the book.Let's Go & Grow!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways to enhance your self-image, from guarding your self-talk to celebrating small victories and moving beyond your limiting beliefs.Join me as I share personal anecdotes, motivational quotes, and practical tips to help you see your worth, pour into yourself, and ultimately, pour into others. Whether you're new to course creation or a seasoned pro, this episode is packed with insights to help you thrive both personally and professionally.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deeper, heartfelt message that makes you unique. Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today's episode, I dive deep into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you want to go.Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast episode:Three Hurdles to Overcome as an Introvert Business Owner: https://www.momswhointrovert.com/hurdles My website: https://momswhointrovert.comInstagram: https://www.instagram.com/momswhointrovert/✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth?Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you on the fast track to your goals.Let's Go & Grow, my friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. ✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better?I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfectionism and the fear of mistakes, and how identifying and overcoming these hurdles can set us on a path to sustained success.In the remaining Friday's of 2024, I will be sharing the why, what, and how focusing on personal growth will ultimately help you grow your business and support your students on a higher level. Let's grow together so we can Thrive in 2025!

Ever feel stuck trying to get real feedback for your online course? Need some solid testimonials to show off the benefits of what your solutions? In this episode, I've got you covered with 9 super practical tips to gather awesome feedback and glowing testimonials from your students. Whether it's your first course or you're gearing up for another launch, these strategies will help you put the spotlight on how your course provides the solutions your audience is looking for.

Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each stage, ensuring they not only recognize your value but become raving fans.

Do you have a million ideas for online courses but feel overwhelmed about where to start? Are you struggling to focus on one specific area you're passionate about?In today's episode, I share with you 4 things to consider to help you decide how many courses you should have depending on your stage of business.Let's Go and GROW, My Friend!

Ever found yourself hyped up to market your new online course, only to hit roadblocks you didn't see coming? I've been there too, and it can be super frustrating. In today's episode, I share 4 common mistakes that you want to avoid, so that you can save time and brain space in marketing your course.

Are you confident that your messaging is hitting the mark? Want to know how to ensure it's speaking directly to your audience? In this episode, I'll share 5 key ways to evaluate if your messaging is working—examining everything from engagement and conversion rates to understanding your audience's pain points and ensuring you have quality leads.I'll also share insights on creating a presale or waitlist strategy for your course, allowing you to gauge interest and fine-tune your message before you even launch. If you've ever felt unsure about your messaging—or you just want to make sure it's as effective as possible—this episode is for you.Are you ready to create an effective online course and make money online? But… You're struggling with building an audience and… creating a marketing messaging?

Have you ever taken a moment to reflect on how far you've come and what unique gifts you have to offer? Do you set clear intentions for your year to stay on track? On today's special episode, it's my 51st Birthday, and I'm thrilled to be sharing it with you. I dive into the importance of reflection, embracing our unique talents, and setting intentions for growth, whether in your personal life or business. Let's take some time to acknowledge our milestones, understand the value of our individual gifts, and plan our paths forward with purpose. 

BONUS Episode: I ask my students often what is their why! What is your driving force to make this course a reality?Come celebrate my birthday with me, as I given you more insight on my passion that continues to grow with every birthday!In today's episode, I'm taking a little detour to share my personal journey with you. From overcoming obstacles like dyslexia and ADHD to serving as a school counselor for nearly 20 years to know being a Course Creation Coach, my passion has always been to help others realize their full potential.I hope this helps you dig deep and find your why and driving force to keep going!

Curious about techniques to boost your course's completion rate? Ever wondered how to make sure people not only buy your online course but actually complete it?In this episode, I dive into 4 strategies that go beyond just creating and marketing your course, but focusing on ensuring students finish what they start.

Wondering how to overcome the fear of failure and embrace the journey of imperfection? In this episode, I share how to have a mindset shift that can transform your course creation journey. Course creators at all levels struggle with some type of mindset struggles. Today I share strategies to make the shift so you can change lives.Let's Go & GROW, my friend!

Are you struggling with clarity on what exactly your online course should focus on? Do you have an overarching topic but are unsure of the specific angle to take? In this episode, I dive into an activity designed to help pinpoint your core message and find your "why." I share my personal experiences of narrowing down my main idea and reveal 3 critical questions to help you unlock exactly what you want your students to achieve.

Are you struggling to pinpoint your clients' pain points? Wondering how to transform those pain points into a solid course outline? In this episode of, I walk you through the crucial steps of turning your clients' struggles into a compelling course promise. Let's Go & GROW!

Curious about the secret ingredients that can lead to successful course conversions? In this episode, I break down the essential elements of building genuine connections with your audience using the 3 C's: Conversation, Connection, and Conversion.Discover actionable tips and strategies for each step, learn how to build a quality audience, and hear why focusing on quality over quantity is the game-changer. 

How can you refine your course messaging to attract the perfect audience? What are the top 3 ways to improve from your 1st launch to your 2nd launch?In today's episode, I help Samanta refine her message, understand if she has a leak in her marketing funnel, and how to create a clear customer journey. Let's dig in and elevate your own course!*Connect with Samata Figueira on Facebook HERE!*Download her Quick Brand Guide Template HERE!

Are you struggling to figure out exactly what your online course should cover? Feeling overwhelmed with all the ideas running through your brain?Let's talk about 2 steps to create the impact you want to make and whom you're passionate about serving.Ready to Go & Grow, My Friend?

Are you curious about how to connect with the right audience, even on a tight budget?In this episode of Online Courses Made Easy, I'm sharing 3 actionable strategies to help you get started TODAY! I know you have a course in mind and you want to find your audience.Let's Go & Grow, My Friend!In this episode, I share my absolute favorite email platform, ConvertKit. Make sure to go here and check out if ConvertKit is right for you! (This is an affiliate link. I only share what I love and tried myself.)

Does the thought of creating a sales funnel for your course seem overwhelming? Don't know where to start? In this episode, I'm sharing 4 tips for effective sales funnels and how you can create a simple one for your online course. Don't let the term "sales funnel" intimidate you; I've broken it down into 4 manageable tips that will help you guide potential customers from awareness to purchase.

Is your email list full of subscribers who no longer engage with your content? Not sure how to identify and remove inactive subscribers? In this episode of "Online Courses Made Easy," I share the steps maintaining a high-quality email list and how it can directly impacts your business success. I walk you through the simple process of identifying and removing cold subscribers, so you can focus on building a vibrant, engaged community that genuinely values your content.

Are you struggling to stand out in a crowded market? Wondering how to ensure people know, like, and trust you? In today's episode, I'm sharing 3 key strategies to help you shine and attract your ideal audience. I'll explain the concept of a unique selling proposition (USP) and how it can set you apart.Imagine receiving messages from your audience who are thrilled to have found you—sounds good, right? Well, it's totally doable, and I'm here to tell you how!

Feeling overwhelmed by your online course creation? Unsure of where to start or how to manage your time effectively? In this episode, I'm here to share 3 practical strategies to help you move past that overwhelming roadblock and get your course creation journey back on track.Are you ready, my friend? Let's Go & Grow!

Are you ready to know how to finally get started? Maybe you have been thinking about starting, but you are so confused.Christine tells how she decided it was time to make progress on her course idea and how she did exactly that!Let's Go & Grow, My Friend!Connect with Christine Czock at https://joyfilledservice.com.

Want to know how to speak your audience's language and make them go, "Oh my gosh, she's in my head!"? Struggling to figure out what to post, write in emails, or say on your sales page?In today's episode, I tackle how to be your own copywriter without needing professional skills. We dig into 3 key strategies that will help you create the right message to drive your audience straight to your course. Are you READY to know your audience will buy your course? Let's Go, My Friend!Episode mentioned in today's episode:#110 | Need Help With Your Sales Page? 8 Essential Elements for a High-Converting Sales Page for Your Online Course