Podcasts about contently

Have you ever had to wait for something? Most people don't like to wait but we cannot allow waiting to rob us of our contentment. Join us as we learn how we can wait contently and honor God in our lives as we wait on Him.

Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto…For dedicated fans, these are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show.But some of them haven't toured in years.So to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn't, and it lived up to the hype.So in this episode, we're talking about all the good - and questionable - marketing that went into the When We Were Young Festival.With the help of our special guest, Head of Content Marketing at CoreWeave, Brooke Gocklin, we're talking about painting the picture, building a community of advocates, and delivering on the hype.About our guest, Brooke GocklinBrooke Gocklin is the Head of Content Marketing at CoreWeave. Prior to joining the company in July 2024, she was the Editor-in-Chief at Contently, where she led content strategy and editorial direction for The Content Strategist and The Freelance Creative. Brooke is a recognized expert in content marketing, with a particular focus on the evolving role of AI in business. At Persado, an AI-language generation company, Brooke honed her skills in content creation for AI-driven solutions. Her deep understanding of technical products positioned her as a subject matter expert in the evolving AI space. Her work, featured in Adweek and Content Marketing Institute, reflects her deep understanding of how to craft impactful content strategies and engaging narratives that resonate with target audiences.What B2B Companies Can Learn From the When We Were Young Festival:Paint the picture. Show your audience what doing business with you would look like. When they're able to visualize the tangible benefits of becoming a customer, it makes it that much easier for them to sign on the dotted line. For the When We Were Young Festival, the organizers made a poster with album covers of all of the bands who would be performing. Ian says, “[It's] brilliant, right? You have to show people what it would look like. I have found over the years that if you can mock something up, it's so much easier, right? It's much harder to get an idea of something in a Google doc.” So paint the picture. Mock up an idea of what your product looks like for your audience.Build a community of advocates. Bands like Fall Out Boy, My Chemical Romance and Taking Back Sunday have created communities of fiercely loyal fans. Brooke says, “And so that means that when you see all of these bands coming together, the reaction is, is this even real? But two, it gives you a sense of like, ‘Oh my gosh, I have to be there. And I have to tell my friends about this.' And so I think that for B2B marketers, you know, really leveraging customer advocates or people who are just really excited about your product or service to amplify your message builds trust in a wider audience. So choose customers who love you, who love your product, who love your service and leverage them to tell others about you.”Deliver on the hype. You can tease about a product or service as much as you want, as long as it delivers what it promises. Brooke says, “When We Were Young created a massive buzz with a huge lineup. They also did a lot of teasers, but most importantly, they really backed it up with a well organized incredible event. Credibility is so important. So you can't just hype something up whether that's your product or service. And not have it live up to expectations. So as marketers, I think it's really crucial when you're thinking about B2B, to build trust and credibility from the get go. So whether that means that you're creating content that is factually accurate and all of the products and features, functionalities live up to what you're selling them as. That is important, right? So you need to establish your brand as a go-to resource, but you do that by being credible.”Quotes*”As far as how I think about content, it's really like connective tissue. I think it's at the core and at the center of a brand story. So, you need content to be able to bring people into the funnel. You need content as they're exploring, getting to know you. You need content when they're at that purchasing stage, or even after they become a customer, you still need them to engage with you. And you need to be putting out ideas that provoke some sort of thought and that's valuable to them.”*”Really good content marketing is about creating value for your audience and really helping them solve their problems. So my approach has always been: start with the audience. What do they care about? What are their challenges? And then craft content that speaks directly to those needs. I think that that is a key differentiator when it comes to content strategy.”Time Stamps[0:55] Meet Brooke Gocklin, Head of Content Marketing at CoreWeave[3:10] When We Were Young Festival's Unique Marketing Tactics[8:11] Nostalgia and Community Building[19:39] Marketing Lessons for B2B[22:31] The Power of Loyal Fan Bases[23:14] Leveraging Customer Advocates in B2B Marketing[24:09] Building Online Communities[26:54] Activating a Community[29:43] Delivering on the Hype[31:40] Content Strategy and Its Importance[34:11] Successful Content Campaigns[37:16] Measuring Content ROI[39:38] Exciting New Projects at CoreWeave[41:06] Advice for New Heads of ContentLinksConnect with Brooke on LinkedInLearn more about CoreWeaveAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

It's been 10 years since Wudan started freelancing, and she's learned a lot of lessons over the past decade. Now, she's running three businesses simultaneously. Most of us will probably just run one business at a time, but for those who want to think expansively and start another one, Wudan gives you a peek behind that curtain. In this episode, Jillian Anthony interviews Wudan.  Jillian is a writer and editor with 13 years of experience in journalism and media. She is the former lead editor of Time Out New York, and her writing has been published in Cosmopolitan, Marie Claire, Pop-Up magazine, Contently, and many other publications. As a freelancer, she works with major tech, travel, and media companies in many content and marketing roles; is a regular public speaker at events like SXSW; and helps writers find their footing in the freelance world. She authors the newsletter Cruel Summer Book Club, about making space for your art and yourself, and hosts a podcast of the same name. Wudan reflects more on what she's learned over her career and dives into what it's like to juggle three businesses. Resources:  The Writers' Co-op: Boost Your Confidence Wudan's viral story on late fees NYC freelance workers' rights  The Writer's Co-op: The Six-Figure Freelance Obsession  When Science Reporting Takes an Emotional Toll by Wudan Yan Burnout by Emily Nagoski and Amelia Nagoski The Writers' Co-op: Diversify Your Business Fearlessly with Ashley Cisneros Mejia Follow Jillian Anthony on LinkedIn

Tune in to the latest episode of the Retail Corner Podcast, where we feature Paul Fredrich, Chief Product Officer at Ordergroove. Paul delves into the critical factors that drive the success of subscription-based businesses and shares essential strategies for maximizing subscriber lifetime value (LTV), and much more. About our guest, Paul Fredrich: As the Chief Product Officer, Paul leads the strategy, design, and execution of Ordergroove's innovative commerce solutions. Paul's passion is commerce and designing ground-breaking products that delight end-users and deliver business results. Paul started his career as an entrepreneur, which prepared him for a succession of product management positions at PayPal and Zong (a provider of frictionless mobile payment solutions that was sold to PayPal in 2011). Most recently, Paul was the VP of Product at Contently, which grew to an Inc. 100 company in less than 4 years. Paul is a native of Berlin, Germany, and holds a Diplom-Kaufmann from Humboldt-Universität zu Berlin. Paul and his wife relocated to the US in 2007, settling in San Francisco and moving across the country to New York in 2012. Linkedin: https://www.linkedin.com/in/paulfredrich/ Website: https://www.ordergroove.com/ About Retail Corner Podcast: Guest Host: Cole Koumalats Producer: Sachin Kumar Bhate Podcast Sponsor: Proxima360 Listen to other podcasts at: https://proxima360.com/retail-corner.podcast or https://retailcorner.live Subscribe our Podcast: Apple iTunes: https://apple.co/3eoeUdT Spotify: https://spoti.fi/3dvjpDJ Google Podcast: https://bit.ly/3DFHXHw Amazon Music: https://amzn.to/3tkbhk1 Interested in being on our podcast? Submit request at: retailcorner@proxima360.com

With the release of "Love Lies Bleeding", Bryan is joined by Tasha Jagger to discuss their favorite films starring Oscar nominee Kristen Stewart. Find Film Fragments everywhere: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@filmfragmentspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@filmfragmentspc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow our guest online: Tasha Jagger on Letterboxd, Instagram, Twitter and Contently. Follow our host: Bryan Sudfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Letterboxd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Credits: Theme music by Eugene Rocco Utley Artwork by Eugene Rocco Utley Edited by Bryan Sudfield

Preached by Canon Craige Borrett, on December 24, 2023.

Preached by Canon Craige Borrett, on December 24, 2023.

Darren SlonigerWe are glad you are here. To better serve you, offer prayer, or answer any questions visit https://westridgechurch.com/links.Give online at https://westridgechurch.com/give/ or text "GIVE" to 847-488-1761.West Ridge Community Church | Helping people encounter, embrace and embody the radical love of God.Sunday Services at 9:00 am or 10:30 am in person or onlineLocated at 3300 Encounter Lane, Elgin, IL 60142https://westridgechurch.com/Instagram | https://www.instagram.com/westridgeccelgin/Facebook | https://www.facebook.com/WestRidgeCommunityChurch/YouTube | https://www.youtube.com/channel/UCMhORy8CFfsyBB3vM5ezFmQVimeo | https://vimeo.com/westridgecc

Our new episode for today focuses on portfolios and their importance for a profitable writing business. We're going to answer this question we got from one of our Savvy Nurse Writer members: “Where is the best place to store your portfolio?”Where is the Best Place to Store Your Portfolio?Key points in this episode:There are various options for housing your portfolio, and I am sharing my preferred choices.Contently is a popular platform that allows you to build an online portfolio for free.While Contently is recommended, there are many other portfolio companies available.Some individuals prefer to have their portfolio on their own website, but it requires regular updates.Using Google Drive to send links is another option, but having a dedicated presence on your website is crucial to provide quick value to potential clients.Clients appreciate easy access to samples without the need for emailing back and forth.Having a portfolio on your website and LinkedIn profile is vital for showcasing your work.Resources you can take note of:You may use platforms like Google Drive or Contently to house your actual writing samples.Your website and LinkedIn profile should be the primary places to showcase your portfolio. If you have any questions that you want us to feature in one of the episodes of the Savvy Scribe podcast, you can reach out via email at hello@thesavvyscribepodcast.com or join the Savvy Nurse Writer Community on Facebook to submit your questions.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Exodus 10:17

This is a special Holy Spirit inspired sermon titled: Living Contently. It is all about being happy with what you have and not coveting other peoples things or being jealous of other peoples things, intellectual properties, etc. Thou shalt not covet is one of the 10 commandments that I follow and this is a special way to inform you using real life experiences. At this time we cannot accept any donations and you cannot purchase anything from our businesses until October's meeting with all the Presidents and First Wives of America where we'll be signing a contract announcing me as the first ever Global Mental Health Ambassador and first ever Chief Spiritual Officer and reuniting me with my husband, a decorated war hero veteran. While we wait for that meeting, if you desire to help us for this service my family has been giving to the world, it would mean the world to me if you would share this episode on your social media and tag Move Happy®️ on all major social media platforms. Please write a few sentences on what you like about Mr and Mrs President Trump so I can learn more about our future President of 2024. I am voting for him and I encourage you to vote for whomever you so choose. He chose to keep me alive in 2020 with his resources that he has from his business connections and business geniuses from his decades of service to America and the World. He could have said no in 2020 but he chose to keep me alive. So I would like to learn more about what you like about him in business, faith, family, spiritual, entertainment, whatever. If you know him personally or his wife, please share this episode and write a few sentences about what you most like about he and the Mrs. so I can learn more about this President that I am going to be MEETING IN PERSON IN OCTOBER

A series on Servanthood from the first book of Timothy.

Welcome to an all-new bonus episode of FIlms for the Void! In this episode, Landon interviews Charlie Mangan - a Denton, Texas-based film critic, applying his love for film, media, and popular culture in pieces for over half a decade. As a prior contributor for The Austin Chronicle and MuchAdoAboutCinema.com, he's found his niche and continues to expand his craft into film festival coverage, character studies, and personal essays covering the films he holds so dear. You can find him on Twitter @gouldghoul, and check out his Contently page while you're there!Landon chats with Charlie about growing up in Denton, discovering his love of film in high school, finding comfort in the films of the Coen Brothers and Paul Thomas Anderson, his thoughts on this year's Oscar nominations, and a mad dash to New York for a once in a lifetime opportunity to see a live documentary taping - all on the latest episode of Films for the Void!TIME STAMPS00:00:00 Interview w/ Charlie Mangan00:35:15 Oscars 2023 Nominations Discussion

Cannabis journalist, Donnell Alexander joins Madison in dynamic conversation around this cultural moment in psychedelics, spirituality, and the cannabis industry.Explore the intersection of Buddhism & Bhakti at the inaugural Love Serve Remember Summer Mountain Retreat August 25th - 29th in Boone, NC!Donnell Alexander is a journalistic storyteller based in Los Angelos and a Fellow at the University of Southern California's Center for Health Journalism where he's reporting on fairness in cannabis. He has contributed to and been featured in TIME, NPR, Rolling Stone, Al Jazeera's Inside Story, Leafly, and KCRW, but might be most widely known for work on short films like the animated true psychedelic story of Dock Ellis and the No No. Keep up to date with Donnell on Twitter and Contently.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The June 1989 issue starts with a downbeat feature to end all downbeat features: first-person accounts from survivors of incestuous child abuse. Fortunately, the rest of the issue keeps it light: Karen tells you how to land a summer job; Christina profiles young-adult activists; all the female staffers discuss where the best guys come from. Outside the features, there's blisters, butt pimples, London slang, guys' views on feminists, a Hall Of Fame Stuff You Wrote submission, and so much more! Sit your pimply butt down and listen!Visual Aids

The June 1989 issue starts with a downbeat feature to end all downbeat features: first-person accounts from survivors of incestuous child abuse. Fortunately, the rest of the issue keeps it light: Karen tells you how to land a summer job; Christina profiles young-adult activists; all the female staffers discuss where the best guys come from. Outside the features, there's blisters, butt pimples, London slang, guys' views on feminists, a Hall Of Fame Stuff You Wrote submission, and so much more! Sit your pimply butt down and listen!QUICK LINKS

Aisling Walsh is a queer feminist freelance writer and translator and PhD candidate living in Guatemala City. She is 37 and was diagnosed autistic in December 2021 and is self-diagnosed with ADHD. She was also diagnosed with epilepsy at 23, but now suspects that her seizures might actually be dissociative seizures linked to autistic shutdown. Aisling has spent over seven years working in communications, advocacy and activism with international development organisations, including the UN, in countries including Ireland, Guatemala, Mexico and Bolivia.  Her stories, essays and features have been published in many different publications, including The Irish Times. She is currently working towards a PhD in sociology at the National University of Ireland Galway, where she is researching decolonial and feminist practices of healing justice in Guatemala. In our conversation we talk about  ➡ The impact of having Covid-19 on her sensory issues ➡ Meltdowns, burnout, and managing our energy and productivity without guilt ➡ Finding her tribe - but also navigating toxic work cultures and bullying ➡ Autism, epilepsy and dissociation I hope you'll enjoy our conversation as much as I did. Disclaimer: In this episode Aisling and I talk about her belief that she may have been misdiagnosed with epilepsy. If you would like more information about autism and seizures, I have added some links to the show notes. The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of something you have heard on the podcast. Squarepeg is a podcast in which neurodivergent women, and trans and nonbinary people, explore navigating a neurotypical world and share their insights, challenges and successes. I hope that these conversations will be inspiring and thought provoking, open you up to new ways of thinking about being neurodivergent, and help you feel more connected to a worldwide community of people with similar experiences. I'm Amy Richards, and after being diagnosed autistic at the age of 37 I'm now on a mission to learn more about different perspectives and issues around being a neurodivergent adult in a world that feels like it doesn't quite fit.   EPISODE LINKS: Aisling's website: www.aislingwrites.net Twitter: @AxliWrites Instagram: Aisling_Writes  Contently: https://aislingwalsh.contently.com  Hannah Gadsby's show, Nanette: https://en.wikipedia.org/wiki/Hannah_Gadsby:_Nanette  Links to information about autism and epilepsy: https://www.autistica.org.uk/what-is-autism/signs-and-symptoms/epilepsy-and-autism https://www.epilepsy.org.uk/info/diagnosis/dissociative-seizures-non-epileptic-attack-disorder-nead  https://www.seizure-journal.com/article/S1059-1311(19)30466-2/fulltext#secsect0005 If you'd like to connect or get in touch with Squarepeg, you can find me on: Instagram: https://www.instagram.com/squarepeg.community/ Twitter: https://twitter.com/squarepegautism  Facebook: https://www.facebook.com/squarepegautism/  Or on my website: https://squarepeg.community/    THANK YOU TO MY PATRONS! A HUGE thank you to my amazing patrons, who support my work on the podcast: Abi Hunter, Amy Adler, Amy-Beth Mellor, Abigail J Moore, Ben Davies, Benita Borchard-Thierbach, Caroline, Cat Preston, Catrin Green, Cindy Bailey, Corinne Cariad, Danielle Warby, Dawn Trevellion, Elizabeth Williams, Elise, Jackie Allen, Jeff Goldman, Kate Faust, Katharine Richards, Katherine Lynch, Lea Li, Lilli Simmons, Mandy Allen, Pete Burke, Rebecca Kemp, Sarah Jeffery, Sarah Swanton, Sioned Wynn, Susan Millington, Suzanna Chen, Suzanne, Tree Hall, Una Walkenhorst, Vera Cady, Vicki Temple and Victoria Routledge. If you're enjoying the Squarepeg podcast and would like to help me carry on making new episodes, you can become a member of the Squarepeg community on Patreon from £3 per month: https://www.patreon.com/squarepegpodcast 

Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.

4:47 - The night CROSSNET was inventedChris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when someone mentioned four-way volleyball.“ESPN was on in the background. Not sure if that motivated it or not, but Mike wrote down four-way beach volleyball. Mike's one of our other co-founders, grew up playing soccer and basketball. Four-way volleyball net. And we're like, yeah, no shit. That'd be sick. Jumped on Google, and nobody had done it before. And right now it was like four in the morning, you're in your hometown farm town. It's cool, and nobody does it, and we're like, this is it. That's the game. So we went to bed and then the next morning we woke up, went to Walmart, got two badminton nets, cut up the center, staked them on the side of my mom's garden shed. Texted all the boys, like yo come over. And we just started making a game in the backyard, like you did when you're 12 years old.”7:47 - Building a brandChris had previously worked with his friend and brother on a startup during college. He knew that when creating his own company, he wanted to create a true brand.“I graduated with a film degree $100,000 in debt. And I was making like 40 grand a year. It wasn't sustainable. So I couldn't go home and focus on e-commerce. So I left. And my brother invented the GLUNT, which is the glass blunt, which is famous, probably the most famous glass blunt that went on for like millions of dollars in sales. It was really, really successful. And I gave up on the cane and I could have gotten involved in that. So when I started CROSSNET, I'm not giving up. I don't care how long this is going to take. It's going to work, just stay patient. So that was the e-commerce history kind of to set us up for good success because I knew I did not want to drop ship this thing. I wanted to form a brand.”12:53 - Balancing Uber and CROSSNETChris was still working in sales at Uber when he moved to Miami, juggling both his full-time job and experimenting with CROSSNET.“We started getting the proof of concept down. We had 50 units coming to the States, started selling them. And people started to take interest a little bit. I went to my boss [at Uber Eats] and I said, Hey, I don't know if I'm making the right move, but I've got a damn good idea. I'm going to move to Miami in two weeks. You'd either let me work remote—and this was before COVID. This is before everything—I was like, either let me work remote because this job is easy as hell and I can do it from my apartment, or I'm done. And he was so cool. And he's like, yeah, go work remote and lead the team. And I had a team of 12 people reporting to me. I led the team for six months working remote in Miami, on the beach playing CROSSNET during the day and answering emails from my phone for Uber.”16:08 - When your product is your billboardBy setting up live games in Miami and elsewhere, Chris and his team got an incredible amount of exposure that was better than any billboard.“What ended up happening was we go to the beach every day and set up the net. Get there at nine o'clock. And 20 minutes in we'd have everybody looking at us, every single person at that beach was staring at us taking photos. It was like a billboard, but it was just our product. I always say it's really hard to market a product that nobody gets to see, unless it's just one on one. When I set up a CROSSNET, hundreds of people see it. So people would start playing. I would film ads on my phone and go home and run Facebook ads at night. Eventually what would happen was you'd be on vacation in Colorado. You'd go home. And you sell nothing in Denver. And all of a sudden we started getting sales with Denver. And I'm like, oh shit, you must be out there playing, right. So it just started snowballing. We had 50 out, and then 250, and now there's 100,000 out there. So when summer comes, it's just that perfect storm.”21:14 - The first factoryAfter nailing down a prototype, Chris and the team went out in search of a factory. They negotiated a small starting quantity for about $20,000.“At this point we typed in Aliexpress Volleyball Nets. Found a few factories, sent over an NDA, sent over the blueprint. Our co-founder Mike was an engineer, so he was good at AutoCAD and we saved the cost there. Lucky. Sent it over, said yo, we have an idea. Immediately heard, ‘sure. $500 grand.' $500? Who the hell do you think we are, $500 grand? No chance. Found one lady that was like, all right. I can do 50 for you. And we're like, please, we promise one day we'll be the biggest company. And now we outgrew our factory. We had to find a new supplier because it became so big. But to your point, negotiate. 50 units. Okay. We'll wire over the check for $20 grand or whatever it was. We literally had $20 grand for this whole company to start.”25:06 - The video that went viralThe best growth moment came when Chris agreed to send a free sample to someone who ended up being on an Olympic volleyball team.“Yo, let me get free samples. I'm sure you guys deal with that all the time. But it's like you know this stuff costs money, right? Would I just light $60 on fire? Or would you give me $60 for free? Hell no, you're not giving me $60 for free. So why should I do that for you? But there's one guy, I guess he was compelling enough. And he said, send me out a sample. I said, okay, I'll send it to you. You pay for the shipping. So he pays like $200 to ship it to Latvia. I don't know where Latvia is, we just ship it. Nothing happens. Four months go by. Crickets. I'm moving on to the next thing. And my phone just starts spazzing one morning. I wake up, I got like 5 million views on this video. 10,000 comments, a quadrillions shares. And it's these dudes in Latviaplaying on the beach. It ends up being the Latvian Olympic volleyball team. So they're on the beach, palm trees. Spike it, dig it, doing everything I can't do on a CROSSNET. And that was our first banger piece of content.”28:19 - The trouble with shippingShipping container costs have skyrocketed, but if you need product you have little choice. Chris hopes to see container costs stabilizing somewhat going forward.“Everyone talks about shipping containers. I just found out our team paid $25,000 for a container. There was 350 units in that container. My cost on these just went up $70 for this damn thing. It's just like stupid mistakes that we're making. But also we really have no choice. If we want the products here, you have to pay it. But if you're losing money on the product, you have to shut it down. Don't even sell that product. It's a loss here at this point. Chill out until the containers come back down. So those are all things we're dealing with right now...I have seen lately that containers are coming down. A lot of boats on the water are landing, now looking for their charges from six months ago. So now I'm dealing with the billing, which sucks. But moving forward we're seeing containers hopefully being a fraction of that $20K. So if we can get down that $12-15K range, I'd be pretty content. I don't think we're anywhere close to that $3 grand that we started at in 2018.”30:42 - Taking CROSSNET internationalToday CROSSNET has warehouses and 3PLs in Canada, Australia, and hopefully will add a greater presence in Europe soon.“I have a warehouse in Kingsville, Ontario, Canada. We opened up that last year. A warehouse in San Diego. Just opened up a 3PL in Australia, which took about a year of work. And then we're opening up a 3PL in Europe somewhere so that we can fulfill some of those countries. But it's a lot of legal work right now. You have to pay VAT fees for all the countries. And it's just a lot of headache to even deal with Europe right now. I'd love to get to Europe tomorrow, but Australia seems like it's going to be a rocket ship for us. There's great weather, beaches. And the nice thing I'm pumped about is when it is freezing cold in Connecticut in October, November, January, February, March, go sell in Australia. Shut off all my ads in the east coast, throw them over to Australia.”34:33 - Getting off the ground in AustraliaWhile getting set up in Australia has had its challenges, Chris knows it will be well worth it.“You cannot get an Australia website without having an Australian registered business, which is crazy to me. So it took us about eight months to get a registered Australian business. You can get a domain in 30 seconds here. You have to have a registered Australian business, which took forever. So eight months of planning, we vetted a ton of 3PLs and found the one that we liked, CP3, great company. And then essentially from there, it was just lining up shipments. Trucking that directly from China to the 3PL in Australia, them unloading, making sure our SKUs are right. Product photography, making sure the Shopify is duplicated but also speaks the language, which is important. And then from there, it's finding the relevant content that sticks.”41:11 - Becoming a legitimate sportFrom partnerships with legacy players to selling at a high level, Chris' background has allowed him to help take CROSSNET to the next step.“It's one thing to say all right, cool. We have a cool sport we made up. But it's still like, it's just a sport that you made up, it's not a real sport yet. So how do we validate, how do we make it real? So we did stuff with USA Volleyball, with Wilson, and we'll go on doing cooler brand partnerships. And for me, being 24 at the time, what better way to legitimize your sport and product than to put yourself into retail. Knowing nothing about retail, but knowing from my corporate days at like Contently where I was selling SaaS software. I was literally 22 years old. Had my nice little tie on, going in to see the CMO at like AIG, some 65-year-old lady, like Fortune 500, Fortune 50 companies. And they're talking to me in person. Like that doesn't even add up. So the way I got good at that was through LinkedIn, and that was the only way. It was crafting good messages, not the shit that you get every day.”Full video interview: https://youtu.be/D1gyFhOKQAUChris Meade - CMO of CrossnetRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of Omnipanel

In this special episode we revisit Jean's conversation with Shane Snow, co-founder of Contently and author of award-winning books including Dream Teams. Shane and Jean talk about how to create extraordinary collaboration while working under extraordinary circumstances. This is the conclusion of the two-part conversation. With that, we close out the year 2021. Thanks for listening! Happiest holidays, everyone! See acast.com/privacy for privacy and opt-out information.

In this special episode we revisit Jean's conversation with Shane Snow, co-founder of Contently and author of award-winning books including Dream Teams. Shane and Jean talk about how to create extraordinary collaboration while working under extraordinary circumstances. See acast.com/privacy for privacy and opt-out information.

"Give Generously, Live Contently, and Invest Wisely" A teaching from The Bridge Christian Fellowship Whidbey Island by Jim Hays.

In honor of the launch of Catherine Baab-Muguira's new book, Poe for Your Problems, we are re-releasing F***ing Shakespeare's interview with her that we did back in 2019—where we talked about this book in its wee-baby stages. And now, here it is, all grown up like the big beautiful babe it is!Get ready for some perfect hot takes. Kate, Jess, Phuc, and Cat look behind the curtain at the self-appointed guardians of world culture. Cat celebrates indulging a rabbit hole of eccentric ideas as a freelancer and we all have a laugh about how her outstanding personal essay on how her highlights helped propel her career.* Plus, we endlessly appreciate Cat for being real with us about writing, success, and mental illness as she crowns Poe, word for word, “the most likely self-help guru in history.”Check out more of Cat's work on her website, her Contently page, and her Twitter.Cat's essays that we discussed in the podcast:“Edgar Allan Poe Was a Broke-Ass Freelancer” in The Millions“Buy All Your Furniture at Target, For Tomorrow We Die” in The Billfold“I Spent $11,537 Becoming a Blonde” in The Cut“The Seductive Scamming of Theranos's Elizabeth Holmes” in shondalandSuggested Reads & Honorable MentionsTigers are Better-Looking by Jean Rhys“Like This or Die” by Christian Lorentzen in Harper's Magazine (we discuss this article at 10:55)“The Literati of New York City” by Edgar Allan Poe“The Raven” by Edgar Allan PoeJ.W. Ostrom's works on Edgar Allan Poe's lettersElizabeth Holmes's net worth according to Forbes *Please note, we went out of our way not to say “highlight of her career.” You're welcome for the lack of bad puns.

Chris Meade is the Co-founder and Chief Marketing Officer of the world's first four-way volleyball game, CROSSNET. Before CROSSNET, Chris has been involved in the production of the Warner Bros. film, Winter's Tale and HBO's Girls Season 3. He has also held positions at Portlight LLC, NBC Universal Media, ICON International, Inc., SeaMeade, Contently, and Uber.  Chris is a kid from a small farm town in Connecticut and graduated from Quinnipiac University with a Bachelor of Arts in Film, Video, and Interactive Media.  In this episode… Do you want to invigorate your current marketing strategies to grow and scale your business?  Taking an idea and making it tangible is a leap of faith. The e-commerce world is ever-changing and growing; finding the right niche and marketing your product for success can be a bumpy road. Chris Meade knows how to start with an idea and nurture it into a multimillion-dollar brand. Chris pulled from his marketing background to deliver a unique and unprecedented marketing strategy — showcase your product by using it and making it public.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Meade, Co-founder and Chief Marketing Officer of CROSSNET, the world's first four-way volleyball game, to discuss a revolutionary marketing technique. Listen as Chris discusses mitigating the risks of starting a new business, creating an affordable product, and how he was able to grow and scale his brand. Stay tuned!

Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe's recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse. 0:00 Intro 1:10 Conversation with Joe 3:16 Contently 6:45 Outdated data-driven marketing 11:02 Personas 15:32 Find and talk with ideal customers 20:00 Write for one person 22:38 Do the work 27:09 Joe's course on Snow Academy 28:20 Outro Join The JuiceFollow Joe| Twitter | LinkedIn | Contently Follow Brett:| Twitter | LinkedIn   

My guest this week is writer, activist, and community organizer Clarissa Brooks. We spoke about their love of Gossip Girl, third-person narration, the work of Toni Morrison and Zora Neale Hurston, seeing Grave of The Fireflies in high school, how their work as an organizer influences their work as a writer, the legacy of Odd Future, DaBaby's public image, and a handful of pieces they've written for outlets from Dead End Hip-Hop and DJBooth to Nylon and The Cut, among others. Read a handful of Clarissa's work via Contently. Read about how World War II affected the Japanese animation industry here.Follow Clarissa on Twitter (@ClarissaMBrooks) and Instagram (@chloeesuxx)Follow Dylan "CineMasai" Green on Instagram (@cinemasai), Twitter (@CineMasai_), and Letterboxd (@CineMasai)   Support the show (https://cash.app/$CineMasai)

Brittani Marie, Lead Brand Editor at Salesforce, and Shane Snow, founder of Contently, discuss how their time working together at Contently taught them important lessons about inclusion and diversity. They talk about Shane's dream team framework, why Brittani values “team agreements,” and why it's okay as a leader to not always have all the answers. Plus, they explain how to have honest conversations about diversity in the workplace, and what it means to look for micro opportunities to be inclusive.

In the final episode of The Top Tech You Need to Scale series, Sophie is tackling all things content!Today's episode is packed with awesome apps and software that help you create an endless stream of attention-getting, engaging content. You'll get great recommendations on content generators, content tools, and content curation apps.We're looking at the best features of content generators like:●        Uberflip●        Contently●        Cohley●        PopularPaysPlus, you'll get the highlights of over a dozen content creation and curation tools that help you bring the best to your audience! 

Storytelling experts often say that we need to make sure our stories for change have an enemy or a bad guy in them – because it's easier to get people to fight against something than to get them to fight for something. But what do we lose, when that becomes the way we spend our entire life? Our humanity. If we want people to change, we have to first discover our shared values – what we want more of – and rally them around that. And that's what I talk about in this episode, with author and journalist Andrea Collier. Andrea has written countless articles and stories for publications like O the Oprah Magazine, Woman's Day, The Atlantic, The Washington Post, and The Greater Good, Plus, she's authored two books - Still With Me... A Daughter's Journey of Love and Loss and, the Black Woman's Guide to Black Men's Health.  She also tells stories on platforms like the Moth and Contently. In this conversation, Andrea shares what she's learned about telling stories to move people, to affect the way they show up in the world. By tapping into her lived experience as a Black writer, mother, wife, daughter, and change-maker, she's able to help leaders learn how to be more authentic in their work and in the stories they tell. See some of her work here, and follow her on Twitter and Facebook.

This episode explores the concept of “Trojan Horses for the Mind.” There are four Trojan Horses. They are: emotion, sound, visuals, and words/story. Using these Trojan Horses will help us increase the signal to noise ratio in our communications, bypass mental defenses, and embed messages within the minds of our audiences. To explore the concepts related to this, Perry speaks with voice actor, writer, and producer, Rob McCollum; author, marketer, and storytelling expert Joe Lazauskas; and executive storyteller coach and trainer, Stephanie Paul. Learn more about our guests here: Rob McCollum -- Voice actor, script writer, director, producer (LinkedIn). Rob's IMDB page. Joe Lazauskas -- Head of Marketing at Contently. Author of, The Storytelling Edge. LinkedIn. Amazon affiliate link to book. Stephanie Paul -- Executive Storyteller, Coach, Speaker, and Trainer (LinkedIn). Stephanie's website. Resources: Special offer: Stephanie Paul is offering a $5.00 discount off her book, The WhyGuide to Storytelling. Just visit here and use the coupon code HACK4U at checkout. For more about the Trojan Horses for the Mind, check out Perry's book, Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors. Amazon affiliate links to books mentioned: The Storytelling Edge Save the Cat! Transformational Security Awareness Music and Sound Effects by Blue Dot Sessions & Storyblocks. Artwork by Chris Machowski.

Pearl Collings, the CEO of Contently, takes us through the full lifecycle of a job and shares strategies for advocating for yourself each step of the way. Whether it's finding a job, starting a job, getting a promotion, or taking on a management role, Pearl leaves you with executable steps to be successful for each part of the journey.

Pearl Collings, the CEO of Contently, takes us through the full lifecycle of a job and shares strategies for advocating for yourself each step of the way. Whether it's finding a job, starting a job, getting a promotion, or taking on a management role, Pearl leaves you with executable steps to be successful for each part of the journey.

Microblogging has become an increasingly popular trend, and it's one worth capitalizing on. If you're asking yourself, “What is microblogging?” then read on to find out… According to a survey by Contently, 75% of people prefer to read shorter articles (under 1,000 words). On the other hand, we have Google. And Google generally prefers longer content because they consider it to be more comprehensive. They don't want to send their users to thin content that doesn't really address their query… So, how do we take advantage of the value of content in both regards and keep our readers and Google happy at the same time? That's where microblogging comes in. Let's dig in by answering some of the most common questions about this topic, including what is microblogging, what are the benefits, what are some best practices, and more… What Is Microblogging? February 19, 2021, by Lauren Zylyk

Want to be even more creative? Looking for inspiration in future content planning sessions?  Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: https://blog.kindredspeak.com/how-to-be-more-creative-deanna-cioppa-contently  INSTAGRAM: https://www.instagram.com/iamsarahpanus/   LINKEDIN: https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Thestoryographist.com and shawnkunkler.com present: Soloprenuer180 Episode 18, the surprising benefits to being consistentAccording to a recent Contently study, 49% of solopreneurs said getting work was their biggest challenge. How do you combat this problem? One word. Consistency. Consistency as a solopreneur is far more critical than you can think. It can be challenging as a one-person shop to meet deadlines and provide the same quality of work time after time. However, if you get this right, your best clients will keep coming back to you again and again. This week, Realtor Shawn Kunkler and The Storyographist explore the surprising benefits of being consistent as a solopreneur. How many think consistency comes from being disciplined, but when it actually comes from loving what you do. Shawn references his martial arts training to explain how showing up early and loving what you do can provide unforeseen outcomes. The Storyographist shares how her consistency in a photo contest led her to bigger and better things. Things you will learn in this episode:Success leaves cluesShow up early and oftenFeed the bigger pictureFind joy in the whyPleasure comes from overcoming a challengeResources mentioned in this episode:The Last Dance - Michael Jordan - NetflixYou can connect with Shawn and The Storyographist on Instagram, Facebook, and Twitter @solopreneur180. We'd love to connect with you.Know another Solopreneur who feels trapped on an island alone? Show them some love and share this podcast.

When you're creating your content, do you ever stop and think about how your audience will perceive it, or how they will take your message at heart? From a writer's perspective, today's guest, Shane Snow, teaches us how to create bingeable content. Shane is an award-winning journalist, entrepreneur, author, and the Co-Founder of the content marketing platform called Contently. Tapping into the feeling of the audience, Shane explains that how you show up in the world directly impacts the way others feel about your content. He also discusses the underlying principles of bingeability, and reveals how he manages his dream team to create articles and newsletters. Love the show? Subscribe, rate, review, and share!Here's How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube

Shane Snow discusses how to make your message more compelling through storytelling. — YOU'LL LEARN — 1) Why storytelling isn't just for writers 2) The four elements of the most captivating stories 3) The surprisingly best way to improve at storytelling Subscribe or visit AwesomeAtYourJob.com/ep570 for clickable versions of the links below. — ABOUT SHANE — Shane Snow is an award-winning journalist, explorer, and entrepreneur, and the author. He speaks globally about innovation and teamwork, has performed comedy on Broadway, and been in the running for the Pulitzer Prize for investigative journalism. Snow has helped expose gun traffickers, explored abandoned buildings around the world, eaten only ice cream for weeks in the name of science, and taught hundreds of thousands of people to work better through his books, including the #1 business bestseller Dream Teams. Snow's writing has appeared in GQ, Fast Company, Wired, The New Yorker, and more. He is also a board member of the media technology company Contently, and the journalism nonprofit The Hatch Institute. • Shane's book: The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You • Shane's book: Smartcuts: How Hackers, Innovators, and Icons Accelerate Success • Shane's website: ShaneSnow.com — RESOURCES MENTIONED IN THE SHOW — • App: Evernote • App: Pocket • Article: The Peekaboo Paradox (The Great Zucchini) • Book: Influence: Science and Practice by Robert Cialdini • Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini • Book: A Book About Love by Jonah Lehrer • Netflix Documentary: Inside Bill's Brain: Decoding Bill Gates • Past episode: 457: How to Persuade through Compelling Stories with DonorSee's Gret Glyer — THANK YOU SPONSORS! — • Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shane Snow is the co-founder of Contently and the author of three books including his latest, Dream Teams: Working Together Without Falling Apart. In this episode of the Product Science Podcast, we discuss how the best teams aren't just dominated by one person's ideas or process—they're smarter than the sum of their parts. Read the show notes for this episode to learn more.

In the pursuit of exsellence, we often find ourselves feeling discontent with our current situation. But it shouldn't be that way. I decided to take a stab at working through some very practicals tips to help people find joy, and be content, with the life they currently have as they pursue the life they want. […] The post #21 Living Contently While Pursuing Exsellence first appeared on Ryan James Miller.

Contently co-founder Shane Snow says in a new book that it's not always a good thing if team members get along well. See acast.com/privacy for privacy and opt-out information.

My guest today is Shane Snow, the author of “Dream Teams: Working Together Without Falling Apart” and the bestseller, “Smartcuts.” Shane is also an award-winning journalist, celebrated entrepreneur, and co-founder of Contently. Shane uses the success of the Soviet Union's 1980's hockey team as an example and sheds light on what made them so uniquely successful. It was not the individuals that defined the success of the team, it was the collective team as a whole. The topic is his book Dream Teams: Working Together Without Falling Apart. In this episode of Trend Following Radio we discuss: Teamwork Dream teams Diversification Cognitive diversity Daimlerchrysler Wu Tang Clan Intellectual differences to elevate a discussion Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

This is Shane Snow's third time on the podcast. And we had a lot to cover. Shane is the author of, "Smartcuts: How Hackers, Innovators, and Icons Accelerate Success." (An incredibly intelligent book.) And he's also the cofounder of "Contently," a content strategy company that helps businesses grow. Shane's taught me a lot about solving problems in unconventional ways. And in this episode he teaches me about the 4 elements that make someone "ideal to work with." See, he's been studying teams. And just wrote a book about it (coming out in June) called "Dream Teams: Working Together Without Falling Apart." Links and Resources Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow Dream Teams: Working Together Without Falling Apart by Shane Snow Contently - the company Shane co-founded Take The Open Mindedness Test on Shane's Website   Also Mentioned Ep. 168 - Tony Hawk: Don't Stand Still The Peekaboo Paradox by Gene Weingarten Alias Malcolm Gladwell The Autobiography of Benjamin Franklin by Benjamin Franklin (how Shane learned to be a better writer)  JJ Abrams John F. Kennedy Rizza of the Wu Tang Clan Malcolm X Martin Luther King Bayard Rustin 12 Rule for Life: An Antidote to Chaos by Jordan Peterson Lost The Captain Class: A New Theory of Leadership by Sam Walker Skin in the Game: Hidden Asymmetries in Daily Life by Nassim Taleb Elijah Muhammad Hamilton the Musical Bob Dylan Elon Musk SpaceX    I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it's hard to know how to tell stories that... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it's hard to know how to tell stories that... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Contently's Shane Snow: Look for Patterns of Success

Shane Snow is a well known journalist, entrepreneur, co-founder of the content technology company, Contently, and bestselling author of "Smartcuts: The Breakthrough of Lateral Thinking". You can find his writing in "Wired", "The New Yorker", and "Fast Company" and a dozen more top publications. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

For more information and to stay up to date with 7 City Church, please visit 7citychurch.com or connect with us on social media!Facebook.com/7citychurch Twitter.com/7citychurch Instagram.com/7citychurch7citychurch.com

Introduction: Shane Snow is the co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane Snow's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.    Key Takeaways: [2:40] What are some of the great hacks that innovators have done throughout history  [6:15] It's risky to do things differently, but there can be a much higher reward from doing things differently in a smart way.  [6:35] In the book, Shane talks about shortening, leverage, and soar. He explains what this means.  [11:30] How do you become important to an influencer?  [18:05] What are some of the questions you can ask yourself to think differently? [23:50] Advice for people who want to become an entrepreneur? Join a startup.     Mentioned In This Episode: Give and Take by Adam Grant.  Contently.com   ShaneSnow.com

Shane Snow, the founder of Contently, Forbes 30 Under 30, and journalist amongst some of the web's most popular publications shares with us some unique strategies to working smarter and getting more results. We talk about the concept of unique access and how he went from an Iowa farm boy to badass startup founder.  

Chase and Jenna sit down with Shane Snow, Chief Creative Officer of Contently