Podcasts about social media planning

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

PDF RESOURCE AVAILABLE! Do you need help building a social media plan for the new year? We've got you covered! As part of this episode we've created a PDF course module, available at levelupartists.com that makes creating a social media strategy that is customized to you and your work SUPER easy! Today, we talk about the importance of having a simple and sustainable social media content plan as part of your creative business and we share our intentions for sharing content in the new year. Episode Blog Link: https://www.levelupartists.com/lua-podcast/196 Sign up for our studio newsletters at: https://www.AmeighArt.com https://www.JaclynSanders.com https://www.levelupartists.com Connect with us on Instagram: https://www.instagram.com/AmeighArt/ https://www.instagram.com/JSandersStudio/ https://www.instagram.com/LevelUpArtists/ Music by: https://www.coreyclaxton.com Watching or listening to one of our earlier episodes? In 2022, the Art Studio Insights podcast was renamed the Level Up Artists podcast!

LISTEN TO THIS IF YOUR SOCIAL MEDIA HAS BEEN STRUGGLING TO GET TRACTION LATELY I hear you... social media can feel STICKY sometimes!! Here's the exact process that I would go through to kick start & audit my social media if I was feeling like it wasn't quite working right now. I use this social media audit on myself, my clients, & anyone I come in contact with! If social media isn't working for your product based business right now -- let's start HERE!   Topics We Discuss: Social Media Marketing, Social Media Planning, Social Media Strategy, E-commerce Social Media Join the Breakthrough Content Lab // CLICK HERE   FREE TRAINING: 3 STEPS TO STAND OUT ON SOCIAL MEDIA -- CLICK HERE TO DOWNLOAD ---   FIND THE PROGRAM BEST FOR YOU // CLICK HERE MADISON'S INSTAGRAM FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige Watch on Youtube // click here

Unlock the secrets to skyrocketing your coaching business with Episode 245 of 'Small Business Talk for Coaches'! Dive into our '24 Business Tips' series, beginning with part one, filled with expert strategies and practical advice. Learn to connect deeply with your target audience, refine your marketing techniques, enhance customer interactions, and strengthen your digital presence. Discover the transformative power of effective social media planning and the dynamic impact of video content. Tune in now for essential insights that will elevate your coaching practice to new heights! Full show notes at Small Business Talk For Coaches episode 243.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses her transition from social media management to creating the "Empower Her" program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Spontaneous creation or being prepared ahead of time with your content? which do you prefer?   Continuing on with our series, part 3, of answering your Time Management questions; I'm opening this episode with a few more social media creation tips, specifically for video, while also sharing more tools to help you get and stay organized with your assets, marketing plan and project management.   what and when I record behind the scenes to use in my social media marketing app recommendations for video editing my favorite project management tools and how I use them specifically for my social media planning     Yay! it's almost go time! We start Monday, January 15 Join the Profitable Artist Planning Challenge + Coaching Week   Join the Artful Selling Waitlist   To get the latest updates, click here to join the Creative Thursday List   You can find all things Marisa and Creative Thursday creativethursday.com and on instagram and facebook @creativethursday  

Christina formed BackPocketSocial.Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.

Join Guy Lewis and Caroline Wilson from Hot Toddi for our conversation and top tips for planning your social media activities. Caroline's secret tactic is to plan in 4-month chunks, using a diary or calendar to plan your content for the whole period, and how capturing national events, public holidays, expos and any other events can be used as a loose structure for your content. Caroline advises that we all book in the diary a dedicated time just to concentrate on your social media activity with the mantra “Plan, do, and review”

In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Come Hang with Nick on TikTok: https://www.tiktok.com/@clasonnick?lang=en Shownotes & Transcripts for this Episode: http://www.hybridministry.xyz/048 SHOWNOTES The Original 2023 Posting Strategy: https://www.hybridministry.xyz/025 FREE E-Book on Posting to TikTok in 2023: https://www.hybridministry.xyz/articles/ebook To see Nick's Church's Social Media in Action: Instagram: https://www.instagram.com/crosscreekstudents/ YouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw TikTok: https://www.tiktok.com/@crosscreekstudents?lang=en TIMECODES 00:00-04:37 Intro 04:37-06:55 Why I'm shifting from posting less content on social media in 2023 06:55-15:30 Reason #1: Quantity to Quality 15:30-18:59 Reason #2: Margin for more variety of Social Media posts 18:59-23:03 In Conclusion TRANSCRIPT Nick Clason (00:02): Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go. Nick Clason (01:06): So tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message. Nick Clason (01:57): And if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service. Nick Clason (02:57): That could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook. Nick Clason (03:49): I would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023. Nick Clason (04:38): The day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule. Nick Clason (05:32): Um, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift. Nick Clason (06:19): It's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing. Nick Clason (07:12): Like, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there. Nick Clason (08:02): Okay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did. Nick Clason (08:48): And, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor. Nick Clason (09:30): I'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate. Nick Clason (10:12): And so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore. Nick Clason (10:56): I mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow. Nick Clason (11:47): And i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app. Nick Clason (12:42): So that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right? Nick Clason (13:29): But at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces. Nick Clason (14:18): There's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen. Nick Clason (15:19): So that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan. Nick Clason (16:19): He needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation. Nick Clason (17:03): And I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that. Nick Clason (17:54): And so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly. Nick Clason (18:39): I, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience. Nick Clason (19:49): And so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why. Nick Clason (20:38): And so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it. Nick Clason (21:24): Cuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it. Nick Clason (22:35): How do I say it? as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid.

S4E34 How to do Your Social Media Planning, Women in Leadership BSMB Podcast!SAMYAMA- Focusing InwardOnly a one-pointed mind, turned inward, succeeds in Self-Inquiry. -Ramana MaharshiMindset:Deal with DemonsTurn your words into wisdom. -Oprah Winfrey Join  the conversation as we embark on a journey of growth and self discovery. Each week, we discuss different tools and how we can use them to improve ourselves and our lives and business each week. Watch the ripple effect of Leadership within our communities!Visit our Website to stay up to date on the exciting things happening. www.womeninleadershipbsmb.comBlog|Episodes|Videos|Dogs of PodcastWhere to listen and DownloadConnect with and Where to find our Guests Our Cause for the Quarter July - October 2022The TEARS Foundation seeks to compassionately lift a financial burden from families who have lost a child by providing funds to assist with the cost of burial or cremation services. We also offer parents comprehensive bereavement care in the form of grief support groups and peer companions.https://thetearsfoundation.org/Currently readings- and our Amazon Affiliate LInks! (for more information see our website)Path of the Yoga Sutras- https://amzn.to/32TIIPIMeditations from the mat- https://amzn.to/3ASwZNC, 52 Small Changes for the Mind- https://amzn.to/3gz67ZHSponsorships: OPEN to help you grow See our Business Guide https://www.womeninleadershipbsmb.com/contact/empowerment-menu/Schedule your Appointment todayhttps://calendly.com/womeninleadershipbsmbEmpowerment SpecialistCharlie Hoffman https://linktr.ee/charlenehoffmanHeather Ross https://linktr.ee/rainbowpowers#weeklyreading #growthmindset #keepmovingforward #womeninleadershipbsmb #yoga #podcast #joinus #discussion #personalgrowth #businessgrowth #empowerment #women #womeninleadership #womeninbusiness #yogasutra #mindsetmondays #mindset #empower #womenempowerment #dogsofpodcastSupport the show

What do all entrepreneurs need more of? TIME!    If you're looking for time-saving tips for your social media content creation and also want to grow your audience… you don't miss out on this episode.   On the show, my friend Tess Owen, the founder of Omni Social Media, walks us through her timesaving tips for social media planning. Trust me when I say this episode is packed with amazing social media hacks and tangible take-aways you can put into action TODAY to grow your online presence.    Inside this episode, we'll cover:   How to save time on content creation for social media Ways to stay inspired when you're burnt out Most effective ways to grow your social media presence What you can do today to create content in less time  

From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Social Media Planning does not need to be a HUGE daunting task, but actually small sips to consume the whole lemonade that is your STRATEGY. Sip some Lemonade with us and learn:Difference between Organic and Paid Social Media ContentStrategies to think outside the boxHow to make a winning strategy and planSocial Media is your social business card. It's a way for the world, and your market to really know who you are.  If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you're listening. We'd love to hear from you; what are you liking, what are you loving? What do you want more of!Interested in being a guest on our show? Click >>HERE

In de afgelopen 12 jaar dat ik werk als social media specialist heb ik heel wat social media planning tools gebruikt. De een vond ik drie keer niks, en anderen gebruik ik inmiddels al jaren voor mijn eigen bedrijf. In deze aflevering deel ik met je welke tools ik heb getest, welke ik nu nog gebruik en waar op te letten bij het kiezen van een social media planning tool. Welke tool gebruik jij voor het inplannen van je social media berichten? Laat je me weten op Instagram wat je er van vond? Verzoekjes zijn ook altijd welkom! Stuur me gerust een DM. Liefs Sanne Volg me op Instagram https://www.instagram.com/sociallysanne Doe mee met de Content Club Community https://sociallysanne.nl/contentclub

#14 - In this episode, I'm sharing a super-simple social media planning strategy to make coming up with content to post easy.

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Andrea Jones. Andrea Jones gives us some sage advice about social media. This will calm you, educate and inspire you! Learn-why you should measure social media time, not output-where the real power is in social media.-how to avoid the typical social media trapsAnd MUCH more!!!  Win The Hour, Win The Day Winners Circlehttps://www.winthehourwintheday.com/winners-circle-masterclass  Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Andrea Jones at:Website: https://onlinedrea.com/Email: andrea@onlinedrea.com  LinkedIn: https://www.linkedin.com/in/onlinedrea/Instagram: https://www.instagram.com/onlinedrea/Facebook: https://www.facebook.com/OnlineDrea/  Win The Hour Win The Day  https://www.winthehourwintheday.com

Consistency is key when it comes to marketing your business on social media. You can save time, energy and effort by batching and scheduling in advance and benefit greatly from staying active and posting regularly. All you need is to define your objectives, create goals and have a plan going forward and Kristina is walking you through all that in this episode! Stay tuned!3/31/2022 - PLANNING & SCHEDULING YOUR SOCIAL MEDIA CONTENT  FREE WORKSHOP: https://www.eventbrite.com/e/291848134627Scheduling software mentioned in episode…WedPro Social: Timestamps:• [1:19] Kristina talks about consistency being key when it comes to posting on social media… • [4:31] “What do you want to post about in that month? What's going on in your business? What events were you part of? Are there any celebrations that you want to post about?”  • [5:10] Kristina shares that when you have a plan, you can reutilize content on multiple platforms. • [9:16] Kristina talks about the social media scheduling tools available that save time and effort when posting the same thing to multiple platforms.For more information on The Ring The Bling And All The Things Podcast, visit: https://www.ringblingallthethingspodcast.com/Connect with Us!Kristina Stubblefield coaching & consulting: https://kristinastubblefield.com/Website: https://www.ringblingallthethingspodcast.com/Facebook: https://www.facebook.com/theringtheblingandallthethingsInstagram: https://www.instagram.com/theringtheblingandallthethings/The Ring The Bling And All The Things Community Platform: https://www.ringblingallthethings.com/Our vision is to bring vendors, venues, show producers, wedding groups and engaged couples to ONE amazing place! We have built a platform that you can use us to access local vendors, video and photo inspiration galleries, mood boards, wedding stories and articles, engagement stories, exclusive savings, wedding show and expo events in your area, online stores, resources like wedding registries and informative podcasts as well as education events! www.ringblingallthethings.com

Join Shauna for this week's Legacy Boss Podcast. She talks about the 3 keys in which all social media posts should pass through. She calls it her funnel of ideas. Using these three essentials, help you when planning out your social media and what types of content you should be posting. Make sure to grab a pen and paper so you don't miss anything. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

China is home to the world's largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west.

In this episode, you will learn how to make a social media launch successful. Join Sarah Noel Block of Tiny Marketing and Dhariana Lozano, social media consultant and fellow Orange Squad member to learn: - How to create a launch goal- How to build a launch schedule- How to create engaging social media posts to sell to your audienceDon't forget to follow  the podcast so you won't miss an episodeShow notes and more at: http://tinymarketing.me/ep03

LifeBlood BRAND: We talked about social media planning, overcoming imposter syndrome, getting your arms around all the moving parts of social media, and developing a sustainable strategy. We discussed how most people recognize that social media is important, but are not sure how to use it effectively to reach their ideal customer and truly connect with them. We talked about how to figure out what your “secret sauce” is, why people come to you, and how to determine the best way to connect with them over social.  We discussed an equation for determining how you should be showing up on social media, how to do so authentically and purposefully without feeling like your selling your soul. We talked about how we all experience some form of imposter syndrome when posting on social media, how to overcome it and how to find a way to make social a sustainable part of your life and business with Lisa Staff and Deevo Tindall, CoFounders of Sprout Connectors, a full-service creative agency and social media management company, professional photographers, digital storytellers, branding experts and podcasters!   Listen to learn why you need to trust your gut, get and stay connected to your instincts!   For the Difference Making Tip, scan ahead to 19:33! You can learn more about Lisa and Deevo at SproutConnectors.com, Facebook, Instagram, and LinkedIn. Thanks, as always for listening!  If you got some value and enjoyed the show, please leave us a review wherever you listen and subscribe as well.  You can learn more about us at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or you'd like to be a guest on the show, contact George at Contact@GeorgeGrombacher.com.

In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business.

Social media. It can often feel like the overwhelming, necessary evil in your business, and you're not wrong.   On today's show, episode 99 (!!!), of Empowering Women in Real Estate I'm sharing my philosophy, strategies, and how I plan my social media so it happens consistently without losing my mind!   Listen in on iTunes or your favorite podcast app, or click the link below to listen on our website.   Thank you for listening! Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. We are close to 30,000 members strong and we want you to join us!

In deze podcast interview ik Cynthia als expert voor het online programma Vet Verdienen met Affiliates. Cynthia was als Miss Lipgloss aan van de eerste influencers van NL. Ze startte in 2006 al haar blog en maakte daar als snel make up filmpjes bij via YT. Een aantal jaar later besloot ze toch te stoppen en haar hart te volgen. Ookal had ze 100.000 en volgers. En verdiende ze goed geld. In deze podcast deelt Cynthia hoe jij als affiliate geld kan verdienen. Hoe zij alles regelt. En waarom jij ook al no no nog een grote influencer kan worden.

Question of the Day: How much time should you REALLY be spending on social media to market your business?Today I'm spilling the tea with you in an interview I had on Gillian Perkins' podcast, Work Less Earn More.In this conversation, Gillian asks *tactical* questions about how I outline my social media schedule, how I keep up with responding to all of my comments and DMs, and more.*Hint: it's with focused intention and consistency!*If you're struggling with a social media schedule or want to know how much time in your day you should be allotting for your social media marketing, this episode is for you. Click play!If you'd like tips and tricks on how to market your business on social media, I'd love to help you in my Instagram Marketing Guide. In it, you'll find a way to write scroll-stopping captions, an example of the BEST type of post that gets people talking back to you, as well as an actionable plan to get more engagement. Get the guide for FREE at https://www.jasminestar.com/igmarketing!

Have you heard the phrase, “Work smarter, not harder”?Of course you have!But here’s my question for you: have you applied this sentiment to social media?>>The truth is, there are so many business owners who spend a lot of time creating content but they don’t do it efficiently.

Tune in to our latest podcast ‘Big Brand Secrets to Creating Audacious, Killer Social Content' where Katy Howell chats to McDonald's Director of Digital, Karl Boyce, and Auto Trader UK's Head of Content & Social Media, Laura McNally about being bold, brave, and daring on social! Hear real stories of how an audacious approach to content creation can help your brand stand out on social! They'll also offer advice on how to find inner-courage, squash anxiety about taking risks, and how to manage failure!

Advanced Social Media Planning by Vanessa Bell

Making new contacts and being genuine on social mediaFacebook groups build community and ideasFacebook live and replays for sharing successful tipsUsing terms for different personalitiesCustomer group pages create sponsoringPlanning your time with other jobs and businessesScheduling your weekPhysical activity with personal developmentLeading with the product leads to sponsoringUsing recognition for motivationOne-on-One Coaching+ session (retail $297) only $97 donation to the Snowdrop Foundation 501(c)(3) **expires 9/30/22Includes:Pre-coaching questionnaire (Skill and/or mindset questions to customize your coaching).30 minute personal coaching via Zoom.Action list sent after your call to get results!Full details send a message/call https://bigalbooks.com/contactus/

We've all dabbled with Social Media, sometimes with a bit of a plan, but how well is it planned?As it is such an important and necessary strategy, Dave and Marie have brought in their favourite Social Media Queen Karen Cureton, Director of Cureton Consulting. She kindly provided her advice on how to set up your social media planning for the coming year.Karen covers some much planning advice and how you can bring it in to your plans.

If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are the key to your success. Join Katy Howell in this episode of Serious Social (the last one of 2020!) to hear how you can get the best out of your team in 2021.

We're not averse to making bold predictions at immediate future. As we look ahead to 2021 we're forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn't be using in their social content. Join Colin Jacobs in this episode of Serious Social as we predict what creatives will be a smash hit in 2021!

How not to bumble or botch social in 2021The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should you plan? Can you plan? What does a plan look like? Join Katy Howell in this episode of Serious Social are she explores how to structure your plans and smash social in 2021.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Does social media overwhelm you? Or does it take up a ton of  time? Worse yet, do you avoid it all together? This week I'm sharing how I use Later.com to schedule all of my posts for the month in 20 minutes.  Episode mentions: Later.com Social Starters: 100 prompts to posts that you can copy, paste and customize to boost your engagement. More good stuff! Sign up for my email list and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more! The Weekend Launch: Launch your balloon business website this weekend! Courses and Show Information: TheBrightBalloon.com Sara's Balloon Business: Wisconsin Balloon Decor Follow along on Instagram

The Hersey brothers rise and shine with a discussion of social media: how Todd interacts with it and how Eric plans for it. Peek behind the curtain of the podcast's posting priorities. Caution: listeners are warned of a discussion of hot dog races that ended in a scenario that required medical attention for one of the participants. --- Send in a voice message: https://anchor.fm/todd8/message

I have a couple questions for you...Do you ever get in a funk, exhausted from posting and putting yourself out there?How about getting the confidence to put your personality into your business?I had a *funny* feeling these questions might resonate with you, friend!>>Well, today is your lucky day Buttercup because you get to listen in on business owners just like you, who through a 1:1 coaching session exclusive for Social Curators, asked me these pressing questions and more.HERE

In this episode I interviewed Okie Creative about social media planning! It was super fun diving into staying organized and posting schedules! Check out her Etsy! TheOkieCreative or tap the link! theokiecreative.etsy.com Check out my links as well! www.gracefulcollections.shop and @gracefulcollections_ on instagram!

Episode 2: Mindful Social Media Planning with Lisa Kiss (Focus on Business) _ Be Mindful Podcast ✨✨ For the modern woman to visit, feel grounded and learn to live with intention I'm Lisa Kiss and I'm The host of Be Mindful Podcast! I'm also the owner of Be Mindful Studio where I am an intuitive business consultant and mindfulness coach. This podcast is a place where we tap into mindfulness in life and in business. From community-driven leaders, conscious humans, heart-centred entrepreneurs and beyond we'll discover all the different ways mindfulness can be applied to you. My podcast is here to inspire and encourage you to be a little more mindful in your day to day so you can start living a more purpose-filled life. Thank you so much being here and I look forward to seeing you in the show. _ Helpful Links: Free Training and Content Calendar: http://eepurl.com/gOGApr _ Social Media Schedulers: Buffer, Later, Hootsuite, Planoly and Plann

The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. In this episode, MD, Colin Jacobs, explores how businesses can improve their B2B content. Listen now!Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ 

One of our favorite tools we use at Socialistics is Planable, and we were thrilled to get the opportunity to chat with Xenia Muntean, CEO of Planable. Planable is a laser focused social media management tool designed to help agencies more efficiently manage their social media content planning and approvals. We discuss all things Planable as well as Xenia's experiences with agency life and building a successful SaaS startup. Socialistics listeners get 20% off their first 2 months with promo code: socialistics 20.

On this episode, hosts Ryan Joyce and Graeme Reed share the latest magic news, social media scheduling and Graeme's free download. Other topics: Setting the stage! A birthday party show in a comedy club. Removing tricks from your show and going longer? Can you see the light!!! Spotlights! Birthday Shows! Magic in your socks! Comedy Club Flashback Video of the Week: David Blaine on Jimmy Fallon Hulu & YouTube: Amazing Jonathan Magic Documentaries Vanish Magazine is out!! Our highlights Magic Review: Shawn Farquhar T2P Magic business: Social Media Planning & Free Download Graeme's Gift - Free Download at magic-masterclass.com/podcast

How To Plan for Your Social Media In 2020!

When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as different as a flooring installer, to a bean company to a tech firm. So Lorraine sat down with Staci Seber our social media specialist t ofind out some of the tricks of the trade.

Het is goed om een social media planning te maken in plaats van je berichten ad hoc te plaatsen. Daarmee bespaar je jezelf een hoop tijd en stress. Hoe maak jij een goede social media planning? Dat hoor je in deze social talk podcast. Alle links en tools die genoemd worden in deze aflevering, vindt je terug op http://themarketingfactory.nl. En laat me vooral ook weten wat je vindt van deze podcast door een review achter te laten.

Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www.stukent.com/expert-sessions/social-media-planning/

In this episode, Samara and I talk about how we plan our Social Media like the PROS. Because, well, we are digital marketing professionals. which helps. Find out how we plan what content will work for what platform, where we gain those insights and some tips on what works. By the end of this episode, you'll have a clear idea of how to make a social media plan for your business, blog or brand.

Welcome to episode 366 of Hit the Mic with The Stacey Harris. As I talked about last week, we talked about the fact that it's a little bit launch season. People are launching. So one of the things I wanted to talk about today is what you need to do, on social, and really what you need to do about your social, before you launch something. This could be a new program. This could be a new offering. This could be a new opt in. This could be a new podcast. Whatever it is that you're launching, I want to talk about some things that I want to do in regards to your social, before you open up Facebook and say, "Hey guys I have a new XYZ, go buy it please." All right? All right. Number one, build your plan. I know, and you're going to notice a lot in these next three steps, or this one and the following two steps rather, that it sounds a lot like planning your launch. I want you to apply the same logic to your social. This is called building a social media strategy, and it's absolutely critical. So number one, build your plan. Know exactly what networks you're using, what kind of targeting your using. If you're targeting organic posts as well as your ads. What kind of content to share? When do you share? Where do you share it? How frequently do you share it? Where do you pull your other people's content from? Built that all out into a plan. This does not have to take weeks, and months, and years. We build them for clients in the matter of about 10 days, because we're usually doing more than one, and we have other things going on. You could probably sit down and do yours in a couple of days. Maybe even a day. I'm not asking you to build out content. You're not gonna write content at this point, but what you're going to look at is, who is my audience. What are my networks? What are my types of content? The reason I want you to do this prelaunch, even if you have a general strategy in place, is now you're looking at a very specific topic. So maybe you're launching a new podcast all about your subject, and you're gonna have really killer guests. Well, for the two weeks before the podcast launch, I would be featuring other people's content, from exclusively, those first few guests. That way, I'm getting my audience excited about hearing from this person. I'm giving my audience name recognition on whoever it is that going to be on the show. If this is a program, maybe you're building a program all around counting Macros. Maybe you're a health coach, or a personal trainer, and you are launching a program all about Macros. Great, I want to see Macro content. I want to see content about Macronutrients, Micronutrients, calculating them. I want to see content from you, and I want to see content from other sources. I want to see conversational content. So just engagement focused content, around Macros. Maybe you are a business coach, and you have a killer sales call training coming up. It's all about executing a successful sales call. I want to hear, I went to see rather, content about sales calls. Facebook lives about sales call tips, podcasts, blog posts, guest posts, other people's content, everything is going to be around and supporting sales calls. That doesn't mean everything is gonna say, "This is how you do a sales call." But this is how sales calls make for a smoother sales process. This is the one fundamental tip to getting more sales calls. This is about doing more with sales calls. This is about best time of day to do a sales call. I don't know, whatever it is. How many sales calls do you do a day? Those kind of things. Do you see what I'm saying? It's focused, and that comes from really building a plan. Also, really cool thing is when you build a plan, guess what, you know exactly what to do, and exactly when to do it. Is never going to be a point where you run into, "I have nothing to say today." And that's horrifying when you're at a launch. The reality is, launches are exhausting. So as little thought as you can put into the day to day, of getting things out, the better, because your brain is going to be doing 847 other things. It doesn't matter how much help you have. Okay? So build your plan. Number two, map out your content. This is where I actually want you to start constructing some of your posts. I always work backwards, especially in a launch window. So I'll say ... Let's just pull a real-life example here. We have Backstage. Hit the Mic Backstage open year round. It's Evergreen. It's always available. Right? That awesome. It's fantastic. It means I'm in launch mode constantly, essentially, because there's no cart close. There's no sort of ups and downs of push, push, push, chill. No, it's always kind of a certain level of, "Yes, this thing is here." So each month, we kind of focus around what's going to be new in backstage. That's a lot of what I'll talk about on the podcast, and my Facebook Lives. Now, because it's open all the time, it is not as constant. It is not as ... This month inside Hit the Mic Backstage, we have a four ad, ad strategy to reengage a stale audience. That's the brand-new training that came in backstage. This whole month isn't about Facebook ads. However, we did that because it's launch season. So a lot of the podcasts this month are kind of about launch stuff. That training would fit very well if you are listening to this show, because we're talking about launching. That's something we do pre prelaunch, is we run those campaigns. So it fits in maybe a less obvious way. If that makes sense. But anyways, so what we'll do, is we'll run content around that theme. We've got that new training up, that's what were going to do. Or sometimes, we'll pick an older training. One of the most popular reasons for people joining Backstage, is there's an entire training on Facebook ads in there. Power editor, boosted posts, ads managers, targeting, pixels, all that stuff is inside Facebook Guide, which sits inside of Hit the Mic Backstage, which is fantastic. So sometimes we'll say, "You know what, we don't have a new training on Facebook ads this month, but we're talk all about Facebook ads. We're gonna put out a new opt in, and that's gonna be our subject." And guess what? That so we talk about every Tuesday on the podcast. It all feeds to the new opt in. We kind of do a faux launch around it, a soft kind of launch around it. Again, I can do that, because I've mapped out the content. So if I say, "All right, we're gonna do a new opt in. We're gonna go a full on Facebook ads, and we're really gonna promote that part of the community." I would actually map out what podcasts are we doing, and I would base that on the Facebook Guide that's inside of Backstage. So I'm working backwards from that Facebook Guide, because that's essentially what I'm promoting. Even though it's through a membership site, that's essentially the program I'm promoting. So I worked back from that program, through content. I worked back through that content to social. I worked back through that social, to what part of these posts are gonna need more ad focus, and what can happen really organically. Where can I find support pieces for that? That's how we map out our strategy. So this doesn't mean full on writing every piece of content, but I do outline the content, and I will highlight what the social is going to be. Sometimes I'll put example posts in, especially if we're doing this for somebody else. I'll put in, here's sort of the six kinds of things I would suggest. You can basically model these for the rest of your content, so that's what we do. That kind of gives you an idea of how we map it out. Number three thing I want you to do, is set your budget. One of the biggest Facebook ads mistakes we see, is people building Facebook ads, and then going, "Oh my God, I spent $500. I have no idea how that happened." It's a double whammy. A, you didn't set a budget, and B, you didn't then create ads that supported that budget. So if you have a smaller budget, your ad targeting needs to be tighter. If you have a smaller budget, I suggest leaning hard on look-alike audiences, and custom audiences based on your audience that you have already. So your email list, your Facebook page, engagement on your Facebook page, video views, likes, comments, those kind of things. But also, look-alike audiences that look like your audience that's already purchased things. So one of the things we do to keep our ad budget down here, is we actually have a look-alike audience based on members of the Backstage community, because guess what, if you already bought Backstage, you're already a member. I want more of you. Right? So I build an audience based on what those people look like. Then we do refine that a little further, because sometimes it can look like not at all what I want. So we'll refine that with their interested in certain things, or they're between a certain age demographic, they live in a certain place. I'm in the states, and I speak English. Unfortunately, it's the only language I speak at this point. Something I'm going to actively work on changing here, very soon, because it drives me crazy, but that's neither here nor there. But I only speak the one language, so I can only help people that speak the same language I do, unfortunately. So that needs to be in my targeting, because I would love to have a look-alike audience that spoke French. However, I would not be able to help them, because I do not yet speak French. All right? So when you have a smaller budget, lean on those kind of things. Lean on those kind of targeting. When you have a larger budget, you can open up that refining a little bit more. Now your language thing should probably still be on point, but your age demographic could be a little wider. Your location demographic, as long as the language is on point, your location demographic could be a little wider, if that makes sense for your program. Now, on the flip side of that, if you are a local brick-and-mortar shop, we have a client who has seriously, a three mile demographic for their locations, so that's pretty tight. So we go a little wider on age. We go a little wider, and do men and women. We refine other places like income level, and job, and family status, and things like that, because his location is finite. It is a strict sort of border. You may be running into the same thing, and thinking, okay, well that's gonna narrow my audience down to the point where it's just impossible. No, play with the other points. Target in other ways, to make sure you're getting the right people in that location demographic. Again, the narrower you are, the smaller your budget. The smaller your budget is rather, the narrower you need to be. If you have a little more money to play with, your budget can be a little wider. My other thought is you have a bigger budget, create more ad sets. It doesn't have to be that you open one audience up to a larger number, a larger spectrum. It could be that now I have some extra money to test with. Or, now I can increase my daily budget, and maximize getting in front of more of those people. All right? Okay. So those are the three things I want you to think about, as far as social media is concerned, with your launch. Oh, actually, one more thing, bonus tip. When you are thinking about your budget for social media, for your ad campaigns, A Facebook ads, not the only ads in town. Instagram, LinkedIn, Twitter, all have ad platforms, Pinterest. So depending on your market, Facebook ads may not be the only option. In fact, some cases they might not even be the best option. I will say, four out of five times they're the best option, but in some cases they're not. So pay attention to that. Look at maybe splitting your budget across a couple of places. But also, if you want to hire someone, you need to factor that into your budget. I have had so many potential clients get on the phone with me and say, "Okay, so yeah, I've got $1,000 ads budget, and I want you to run these ads over the course of four weeks. I'll just send you the $1,000." They didn't budget for what it would cost for me to run that campaign for them. On the flip side of that, I have people who contact me who say, "Okay, I have XYZ budget to pay you." And they don't factor in their ads cost on top of that. I don't know a single Facebook ads person, anyone who runs Facebook ads, in fact we don't even run them anymore, we refer them out, but I don't know of anybody who runs Facebook ads where the ads budget is included in their cost. There may be someone. I'm not saying they don't exist, but you need to factor in if you want to have someone else running your ads, or even managing your social for you. Factor in that cost, in addition to the cost the actual ads. All right? All right. If you would like to join us Backstage, and you would, because it's the killer, awesome upgrade to this very show, and you liked this show, or you would not still be listening, in theory. Seriously, if you don't like this show, and you're still listening ... Anyways. Anyways, it's the upgrade to this. It's the next step for the show. So join us over at hitthemicbackstage.com if you have not already. If you are already a member, don't forget, we do have an Ask Me Anything office hours coming up. Plus we've got the Facebook group, and the VIP community, where you can ask questions anytime. So if you're already a member, which I suspect you are, I trust that you are, I hope, head on over there and join us. I think that's all I've got for you today. If you have any questions, at any time, hit me up on Facebook or Twitter. I will see you next Tuesday.

Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co. Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co. Find Leah online Twitter: @crftbeerproject // Instagram: @craftbeerproject Leah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the importance of the social media platforms that a beer brand should participate in. Leah talks about ways to streamline your social media strategy, setup content planning schedules, use social media tools and applications to help out your workload, and some other general tips on social media for breweries and beer brands. Here are just a few takeaways, tips and useful links. Leah breaks down the social platforms into the Big 3 and Little 3. Big 3 are Facebook, Instagram, and Twitter. The Little 3 are Untappd, LinkedIn, and Pinterest. All social platforms are important and good to be active on, but the Big 3 are most important. Plan out your week of content and social media posts and then schedule them into one of the posting tools listed below. Leah likes to look at things going on and then plan content and posts on Monday and Friday of each week. Useful tools for social media management: Coschedule - various marketing and social tools Hootsuite - social post tools Buffer - social post tools Spredfast - content marketing and social tool Instagram bio link tool  

Today's question comes from listener Carrie Evans: _You mentioned in a post about social media that you have monthly content meetings. What does a typical meeting look like?_ Meetings. I can't stand them but they're necessary because you can't do everything on Slack. So in order to keep our web content and social media on point, we have a monthly content meeting. In this episode, I'll walk you through what we cover during the meeting and what tools we use to make that meeting run smoothly. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2) to subscribe. --- Send in a voice message: https://anchor.fm/girardier/message

Listen on  iTunes or Stitcher!   Social Media Planning for Magicians One magician’s story of attaining a 5 year goal in 12 months Join Swedish Magician Caroline Ravn as we hear her amazing story of getting to perform at Hollywood’s Magic Castle within one year of her taking up magic as an adult. This is a story about […]

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker | Consultant  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker |  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker |  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker |  

Jacqueline Lawson Expert, Speaker and Consultant for Small Business Branding using Internet Marketing and Social Media Networks to increase your presence and revenue! As your Personal Media Consultant, I take care of all the "techie stuff" while you conduct business! You need our help!Unsure about the maze of smartphones, iPad vs iPad Mini, apps, droids, social media, privacy protection, websites, internet marketing? Trust me to show you how to maximize your technology investment while out and about!Jacqueline Lawson Expert | Speaker |  

Social Media is a fantastic means for businesses to connect with their markets and customers. Like all things in business you must have a plan to be successful. This podcast discussing components for a successful social media plan and how to get started. These items along with other articles can be read here: http://vongehrconsulting.com/Finding-Answers-Blog/category/social-media/ 4ZBJBEAMU3M5