Podcasts about stukent

Stuart Draper founded Stukent, an innovative ed-tech company that provides simulated internships for business students. Stukent started by focusing on high-quality digital marketing education for colleges and universities using up-to-date digital textbooks and content. They then added a simulation system for students to practice their digital marketing skills. Stukent grew steadily with less than $1M in outside funding, which helped them bridge the long and seasonal buying cycles of big schools. The team grew to over 100 employees and nearly $10 million in revenue serving marketing professors and their students.  In 2021, they engaged with Vista Point Advisors, an M&A advisor firm, to shop the company to prospective buyers and investors, eventually getting a majority investment from Tritium Partners. Stuart describes the M&A process, what worked well, and how he transitioned out of the company after two years of continued growth.  Podcast Sponsor – Cypress Growth Capital This week's podcast is sponsored by my friends at Cypress Growth Capital. For 15 years, Cypress has provided non-dilutive growth funding to bootstrapped SaaS founders, including many successful founders I've interviewed here on this podcast. Quote from Stuart Draper, founder of Stukent “When we officially sold a major part of our company to investors, we had a brief celebration. My CFO and I called each other and screamed as loud as we could on the phone in a fun moment. We got there, we did this. My family also took a big trip and I got a break. “But then it was back to work. I was still the CEO and I still run this thing and I've got new investors that also need returns. I'm going to go deliver for these guys. They gave me a big payday, so I'm going to make sure they have a win too. “After the second board meeting with our investors, I realized this is way harder than I thought. After eight board meetings and doubling the business again, I wasn't enjoying this as much anymore. The board meetings were hard for me. Prepping for them was super stressful. “So we found a new CEO for Stukent, and he's doing great. Now I get to sit back in my chair at the board meeting, listen in, share my advice and opinions and come back in three months.” Links Stuart Draper on LinkedIn Stukent on LinkedIn Stukent website Tritium Partners website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. 

The newly appointed CEO of Stukent, Jim Holm, shares the company's great achievements during Stukent's 10-year journey, as well as a sneak peek at new courses and projects that the company is working on.

These are your Evening Headlines... A new Apostle has been ordained to the Quorum of the Twelve Apostles for The Church of Jesus Christ of Latter-day Saints. We also hear from BYU-Idaho students as they react to the new Apostle. Then, Stukent is celebrating a company milestone by offering scholarships to students.

Is AI content causing harm to websites? Let's find out!  On today's podcast episode, Jaryd Krause will be joined by Steve Wiideman. Steve will share his winning SEO and content creation strategies. And he will also share his insights about AI content. Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight.  Jaryd and Steve had a wonderful chat about the following: how most people are using AI the wrong way for their content creation, which is detrimental to their business and how you can create far better content with AI. How do I get free natural links to your website? And why is less content more valuable than volume? They also talked about creating amazing content that will allow you to win links away from your competitors and to your website. How to track your most important pieces of content: what to track and why?  Lastly, Steve shares how long he and his team spent on a content brief for one article (this will shock you). He also shares a link to his content brief, which you can find in the show notes. Want to improve your site's ranking? Then, this episode is what you need! Tune in to learn more. Episode Highlights 06:25 How do you drive referral traffic to your site? 13:40 Earn backlinks by offering free templates or tools to people  18:30 Budget for creating content and link building; 27:55 Incorporating pain points to create valuable content 32:05 “Don't just create content to create content” 37:18 Creating content for the sake of SEO can go against you 44:30 How to monitor your pages the right way      Key Takeaways ➥ Steve emphasizes the importance of incorporating a strategic approach to link building, involving activities like link audits and competitor analysis. He highlights the need to shift the focus from mere SEO benefits to generating high-quality referral traffic. Furthermore, Steve advocates for the seamless integration of link building into the broader marketing strategy to ensure its effectiveness in driving organic growth.   ➥ Steve suggests a practical approach in content creation for businesses with a limited budget. He recommends using tools like AnswerThePublic to identify common questions related to their products or services. Then, recording short video episodes addressing these questions and later converting them into long-form content for the website   ➥ Jaryd and Steve stress that focusing on producing high-quality, unique content can often lead to organic link acquisition without the need for extensive outreach efforts. They advise against creating multiple similar pages targeting the same keywords, as it can confuse search engines and hinder rankings.   About The Guest Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight.    While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search while volunteering time to help improve transparency and industry standards as an agency trainer.   Connect with Steve Wiideman   ➥ Ep 227 - Prompt Engineering For Ai Content Creation with SEO Steve➥ Ep 136 - How To Double Your Traffic with SEO Steve ➥ Website - https://www.wiideman.com/ ➥ Twitter -  https://twitter.com/seosteve ➥ Steve's Content Brief - https://app.screencast.com/DxD1QZzHFAejJ     Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Mangools (SEO tool) - https://bit.ly/3wV4hLc➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin     *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Discover Stukent, a transformative digital courseware provider. Garrett Brock, VP of Marketing, discusses their innovative software for educators, featuring textbooks, simulations, and unique 'Simternships' for real-world experience. Learn about Stukent's proactive freemium model, emphasizing high conversion rates. The company is dedicated to refining its online presence and creating targeted content for a broader impact in education. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Stu has had his eye on entrepreneurship for some time. After running a couple of businesses he saw a gap in the edutech market and that led to him starting Stukent. Each day Stu feels he is doing what he is supposed to be doing. Chatting with him was thrilling and illuminating!More From Stu:Stu's LinkedIn: https://www.linkedin.com/in/draperstu/Resources Mentioned:Smart Cuts Book - https://www.amazon.com/dp/B00LNICJ5W?plink=SaKSfsuGBiiJtXvb&pf_rd_r=BWAQ8NJT9CWG83JHWR9Z&ref_=adblp13nvvxx_0_0_tiTime Stamps:2:18 - How Does Stu Keep His Pace Up?6:05 - Love is a Great Motivator for Life9:06 - What Led to Stukent?11:30 - The Million Dollar Opportunity12:45 - Simternships and How They Are Helping StudentsQuotes:"The best way to seek love and have love in your life is to give it. Love can be a very reciprocating thing."Support the show

"Personal branding" can seem like somewhat murky territory. If only there were some kind of guide you could follow while constructing it...Well, good news!Professor Karen Freberg has boiled down personal branding education down to a clear, easy-to-follow "blueprint." Today, she shares the system she's taught to hundreds of students—and even turned into a personal branding simulation with Stukent!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome to this “mini Masterclass” episode with guest Steve Wiideman, where he walks you through the three main categories of SEO strategy that will boost your agency website. Learn the tools and techniques necessary to create a twelve month plan to rank for competitive keywords and start getting more website visits and inquiries–with more resources in one episode than ever. 3 Key TakeawaysImprove user behavior signals by having a call to action, keyword, and unique selling proposition in the title tag.Become more visible off the website by having other websites link to yours. This is known as off-page ranking and works off the concept of a voting system.Gain more relevancy by answering a common customer problem–one problem per web page–on your site.Resourcesacademyofsearch.com (use code: SEOSTEVE for FREE access to his $600 course)https://www.wiideman.comPodcastLinkedInCompany LinkedIn: Wiidemen Consulting GroupEmail: steve@wiidemn.comSEM RushRYTEanswerthepublic.comwhitespark.caBrightLocalDeep Work by Cal NewportThe Wim Hof MethodSuperhuman.comFind more resources relevant to your specific location/agency in the episode!About Steve WiidemanSpecializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight.While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

Steve Wiideman is the President - SEO Consultant/SEO Expert of Wiideman Consulting Group.Specialising in strategic planning for multi-location and franchise brands, Steve considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, to name a few. Many of the mentioned projects had an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.This episode covers:   SEO strategies Creating reports and baselines Building tasks and taking action How to get ahead and do better for your clientsEasy wins for your business Attracting people to your business and website How to be consistently relevant Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Steve Wiideman: https://www.linkedin.com/in/seoexpertSEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/Academy of Search Course (Use SEOSTEVE for Complimentary Access): https://www.academyofsearch.com/Location Page SEO Study & Infographic: https://www.wiideman.com/location-pages-for-seo Sample Content Marketing Template: https://docs.google.com/spreadsheets/d/19OPQtL78NJ1VfQhgwGo7aguPf3nu_2MJG0_MbafSX98/edit#gid=8 Sample KPI Tracker for SEO: https://docs.google.com/spreadsheets/d/1-vQp0ODGzWyUVy45ryNnsZzUWgBSkgc8DFk3M6G1M_8/edit#gid=1951363969 SEO Cheat Sheet: https://drive.google.com/file/d/1BOPjZ7ImDwCdsP1b7orL-mn1tQQj_yMQ/view Local SEO Sheet: https://drive.google.com/file/d/1-rKahLBaMRH8aO6w1fPW9nFGh0vOMYvy/view   ​Get in touch: hello@street.agency

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.” 00:21 - 00:39 Welcome to Peppershock Media's Marketing Expedition Podcast 00:40 – 01:13 Steve's background 01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising 08:08 - 13:16 Welcome to the show, Steve! 13:17 - 20:30 The fundamental areas of SEO strategy 20:31 - 22:47 Building an SEO strategy 22:48 - 25:25 Link strategy 25:26 - 26:57 Content Strategy 26:58 - 29:18 Tracking your SEO performance 29:19 - 37:21 How to create effective content on your page 37:22 - 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. 38:13 - 43:24 Misconceptions about the frequency of content 43:25 - 50:15 Benefits of mixed media marketing 50:16 - 55:30 Steve drops some insights into optimizing search results 55:31 - 58:20 Practice your SEO strategy by giving back to the community 58:21 – 1:01:28 Upscaling multi-location SEO for Google maps 1:01:29 - 1:02:06 Reach out to Steve at: @seosteve 1:02:07 - 1:02:27 Give us a review and enjoy your Marketing journey! 1:02:28 - 1:03:15 Join The Marketing Expedition Community today! #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #business #onlinemarketing #contentmarketing #ecommerce #digitalmarketingagency #marketingstrategy #advertising #entrepreneur #marketingtips

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. In this episode, Dean Newlund and Steve Wiideman discuss:Why transparency is important Owning your mistakes Practicing transparency in hiring Focusing more on the value you give  Key Takeaways:People won't feel bought into something if they don't know what the something is 100%. Make sure that there's transparency in the organization with your team and with your clients. Whenever you mess up or something doesn't go well, it's important to own it. Be honest, be genuine, and be sincere. You don't have to make such a big show about it, but you have to be vulnerable and admit what you did wrong internally and if necessary, externally as well. A good practice when hiring is to ask the person if they could talk about stories of them working with other people. If they could talk about it, then it's a really good sign. If you still feel uncomfortable, ask for more points of reference. Focus on being the best and having the most value to give, not just on being SEO-noticeable. Because if you are the number one result, but the information you give is basic and bland, eventually, the stats are going to catch up and your true search rank will show.  "If you're afraid of your competitors taking your business, then you're not doing as good as them and you need to step up your game. Because in the digital marketing world, especially in SEO, your job is to be number one. Nobody goes to page two of Google. You've got to be so competitive that the competition comes to you." —  Steve Wiideman  See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Steve Wiideman:  Website: https://www.wiideman.comTwitter: https://twitter.com/seosteveInstagram: http://www.instagram.com/seosteveFacebook: http://www.facebook.com/wiidemanLinkedIn: https://www.linkedin.com/in/seoexpert/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

A writer, scientist, professor, and practitioner of search optimization, Steve Wiideman is our ✨SPECIAL GUEST✨ for this week's Sticky Note Marketing Episode!He lives, breathes, and eats SEO, SEM, and inbound marketing - he's the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.Don't forget to join us this Thursday!FREE SEO COURSE! https://academyofsearch.com/ Promo Code: SEOSteve#womenempowerment #marketingtips #marketinghelp #marketingtraining #onlinebusiness #marketingtip #engagementtip #businessplanning #onlinepresence #businessstrategy #womeninbusines*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. See acast.com/privacy for privacy and opt-out information.

Stuart Draper is the founder and CEO of Stukent — a digital courseware provider that helps educators and students across the world. Stukent has the world's first internet marketing simulation and the world's best digital marketing simulation. In this episode we talk about "sticking to it" and many other topics that help lead to success as an entrepreneur! Enjoy :) Full show notes and resources can be found here: https://parkerkane.co/ Use the promo code "PARKER" to get started on Libsyn for FREE! https://libsyn.com Like this podcast? Please leave an UPBEAT review here — include your Instagram handle in the review and/or tag me so I can reach out and thank you! Please follow, review, and share with a friend! Thanks for listening!

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity.    While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. o   Instagram: https://www.instagram.com/wiideman/ o   Instagram: https://www.instagram.com/seosteve/ o   Twitter: https://twitter.com/seosteve o   Twitter: https://twitter.com/wiideman o   LinkedIn: https://www.linkedin.com/in/seoexpert/ Podcast Offer: https://courses.wiideman.com/ o   CODE: SEOSTEVE (complimentary access) Website URL: https://www.wiideman.com/

This is the second episode in our Sales and Marketing Series. Steve Wiideman is a scientist, the author of a college textbook called SEO Strategy & Skills, an adjunct professor at UCSD and CSUF, and a practitioner of search optimization; working with companies like Disney, Honda, Skechers, Applebee's, IHOP and many more. The bottom line is if you want to learn about SEO, Steve is THE guy to talk to. When we were putting together this Sales and Marketing series, digital marketing and SEO was at the top of the list, and admittedly it was initially for selfish reasons. It's an area that I've struggled with, especially when building my own company, but I've also been in countless executive meetings and have seen very smart people get lost in a maze of metrics, money and goals. It really seems like it can be a difficult maze to navigate. That's exactly what we're trying to solve for on this episode. Steve breaks down so many important elements and tactics from website building and target audiences to understanding paid vs. organic search.  This episode is heavy on strategy and action. On several occasions throughout our conversation he takes difficult to understand concepts and makes them not just easy to understand, but shares what to do and how to do it. He even has an offer at the end of the episode for listeners to get free access to his SEO Strategies course. About SteveWriter, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity.  While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. LinksInstagram: https://www.instagram.com/wiideman/ (https://www.instagram.com/wiideman/) Instagram: https://www.instagram.com/seosteve/ (https://www.instagram.com/seosteve/) Twitter: https://twitter.com/seosteve (https://twitter.com/seosteve) Twitter: https://twitter.com/wiideman (https://twitter.com/wiideman) LinkedIn: https://www.linkedin.com/in/seoexpert/ (https://www.linkedin.com/in/seoexpert/) Website URL: https://www.wiideman.com/ (https://www.wiideman.com/) OfferBusiness of Business Podcast Offer: https://courses.wiideman.com/ (https://courses.wiideman.com/) CODE: SEOSTEVE (complimentary access) — This episode is brought to you by Breezeway. The best-in-class operations software platform for the accommodations industry. Visit https://www.breezeway.io/provenprinciples (breezeway.io/provenprinciples) to learn more.

Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group.  He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.[00:01 - 07:05] Steven's Path to Becoming an SEO ExpertFrom the Military to an SEO strategistThe Wiideman Consulting Group [07:06 - 21:51] Where to Start for Organic Google Traffic SEO Principles 101  Choosing the right software to manage your websitePrioritize tech, content, visibilityContent strategyMarketing content The importance of user behavior signals [21:52 - 50:13] SEO and Website Traffic is the Long Game Realistic goals for getting solid trafficWant some Amazon refunds? Check out GetidaPromo code: FTM400Small business owner budget allocation for website Recovering a website with low authorityWhere to start[50:14 - 53:11] Closing SegmentKnow more about Steven in the Fire Round Final wordsConnect with Steven using the links below!  Tweetable Quotes:“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn Resources mentionedTools for Marketing Content https://answerthepublic.comhttps://ahrefs.com Steven's favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael ShaaraPodcast Offer: https://courses.wiideman.com/USE CODE: SEOSTEVE (complimentary access)Connect with Steven Website: https://www.wiideman.com/Instagram: https://www.instagram.com/wiideman/Instagram: https://www.instagram.com/seosteve/Twitter: https://twitter.com/seosteveTwitter: https://twitter.com/wiidemanLinkedIn: https://www.linkedin.com/in/seoexpert/------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW! It really helps the show  

It is tempting to think of 2021 as a less than productive year for me. Nothing could be further from the truth. Here are 5 of the big wins I had from 2021.1. 50 Push-ups in 10 minutes Challenge2. Going to the THT Retreat – Life by design, How Might We, feeling useful3. Upgrading Laptop (cleaning / more RAM – It is a mini powerhouse – But the power isn't – video editing programs4. Pizza Hut – Learning About Systems – Making it so easy that anyone can do it. 5. Networking, diving deep into websites, and professional tracking at Stukent

Paul is a builder of others and has put a ton of effort to get to where he's at. He is starting an internship at Adobe in the summer and is a true student of life. In this interview we talked about his beginnings, where his work ethic comes from, side hustles, and much more! This conversation was very inspiring for me and I hope it is helpful for you too. More From Paul:Paul's LinkedIn: https://www.linkedin.com/in/paul-marroquin/Taste (Paul's Dropshipping Business): https://storewithtaste.square.site/ Time Stamps: 2:20 – What Paul admires most about his dad3:15 – Building his work ethic5:20 – Passing down his work ethic to his kids6:33 – Getting into sales early7:20 – Why everyone should work fast food at some point in their life8:25 – Paul's journey of being able to believe in himself10:40 – Going from believing in self to believing in others12:20 – Things that Paul has learned from his fiancé, Jackie14:30 – Jackie's words of appreciation for Paul17:00 – Paul's biggest thing he's learned in sales18:15 – What Paul wants to learn in sales19:36 – Paul's entrepreneurial journeys22:15 – Paul's advice for new college students Quotes: “He (my dad) struggled for everything he had… He worked night shift for… oh man… he worked night shifts for maybe like 14 years and anyways just was still willing to come home… we're a religious family and he still made time to come to church even if he had gotten no sleep that night… I really look up to him. He was just always ready to come home and play with the kids so I really love that about him.” – Paul Marroquin“I really am a nobody dude (laughs).” – Paul Marroquin “Sales can be the most selfless job you can have.” – Redge Allen“I'd love to get some closing experience under my belt but I think that comes with time. I think there is still a lot to learn for me.” Note: This interview was recorded before my internship at Stukent ended.  I have kind of procrastinated on editing this.

I recently finished up my internship at Stukent. The experience provided a ton of momentum and growth for me and I am anxious as to how to move forward from here. I decided to go on a walk with this as the main question in my mind. I came back with some solid gems of thought to ponder on and learn from. I wanted to share them with you in case these were some messages that could be useful for you too.1. "Don't wish for another timeline." - It is easy to compare our current lives to where we could possibly be if we had just done X or talked to Y. Sure, it is interesting to do so, but we need to make sure we take the energy from that thinking and transfer it into power to help out our current selves. If we do not do this we have, in a way, wasted that thinking power.The main thought with this is that some of the most important decisions of my life I have already made, and I am thankful I am where I'm at now. If I hadn't started a YouTube channel with my friends back in 2012 maybe I wouldn't have gotten into podcasting.... we just don't know. In this timeline I am assured that I am alive and although things are pretty chill, I am still here and I am thankful for that.2. "You just struck gold, why abandon the mine?" - This comes from an Adventures of The Book of Virtues episode. It came to mind completely out of that context, and I have been pondering on it since then. What I have gathered from pondering it is that I have dug SUPER deep in some parts of my life, and then not mined some of the gold that I found. This really is a powerful thought to me that for the networks, opportunities, and things I will do tomorrow I need to make sure I gather as much gold and learning as I can from those mines before they are closed up, and thus become only a memory, not something I am living in anymore.3. "I can plan a process and stick to it." - As I look back at my life the times where I was the happiest were when I was following a process or some kind of map that I had created for myself towards some desired end. Over the last few months I have made some big steps but they have not felt as empowering as I didn't have them in the scheme of a bigger plan for my overall growth. The most powerful thing with this for me is that I already have proof that I can create a plan and stick to it. The trick now is to come up with one that will truly help me here to venture from this moment and so on from here.

SEO expert Steve Wiideman joins today's Lunch with Norm to discuss why businesses should care about having optimized content on their site and the benefits of SEO. In this episode we discuss what's the optimized layout of content for an eComm site, steps to follow to improve your SEO, and tools for beginners. Steve specialized in strategic planning for multi-location and franchise brands. He considers himself an e-commerce SEO scientist. He is the author of SEO Strategy & Skills, a college textbook through Stukent. He has personally helped the SEO success of brands on the likes of Disney, Linksys, Belkin, Public Storage, Honda and many more. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. SEO expert Steve Wiideman joins today's show to talk about why businesses should care about having optimized content on their site. We discuss what's the optimized layout of content for an eComm site, and steps to follow to improve your SEO. Steve considers himself a scientist and practitioner of SEO for eCommerce brands. specialized in strategic planning for multi-location and franchise brands he  has personally helped the SEO success of many big brands and companies. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

One of my favorite episodes from a true pioneer in SEO, meet Steve Wiideman aka SEO Steve. He has been doing SEO since Google was first launched in 1998! Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight. In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable. Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world's best organic and paid search optimization specialists. Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges. Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations. As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including: CNN Money Entrepreneur Magazine Marketing Sherpa National Journal Response Magazine Vice Magazine Visibility Magazine CNBC Vice / Motherboard Fortune Magazine Local Search Association American Express Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program. Steve's current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data. Wiideman Consulting Group: https://www.wiideman.com/location-pages-for-seo#location-page-template SEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/ Med Rank Interactive: https://medrankinteractive.com/ #healthcaredigitalmarketingpodcast #stevewiideman #wiidemanconsultinggroup #lamarhull #marketingpodcast #medrankinteractive #healthcare #localSEO #rankinGoogle #seosteve --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/healthcaremarketing/support

I had this interesting feeling to record an episode that was like a time capsule, for the  August 30, 2022 version of me to look back on and enjoy. I invite you to do a similar thing to appreciate this current moment we are all in right now. The time will fly by either way. Prompts I Gave For Myself to AnswerA time you were thankful for someones' goodness - My roommate Hiram got me a free Pizza from Domino's and it was BBQ chicken with tomatoes and BBQ sauce as the sauce Something you enjoy doing - I like juggling for a few minutes before work, and also shooting some hoops in the tiny court near my apartment. A person you recently met that you are thankful for - Jason.   A recent memory that makes you smile - Throwing frisbee with Tim in the park   A book I am reading - "QB My life Behind The Spiral" by Steve Young Something I am working on - mMyself. Something I am looking forward to - Being able to inspire more people as I have figured out a lot of things A recent adventure I am glad I went on - I went to the Stukent boating trip even though I was feeling very low (didn't mention it in the time capsule though lol) A recent journal entry - 8/17/21"God sees me. God loves me. Writing truly helps me so much. I am learning lots. Meet the Robinsons is an amazing movie! Keep moving forward "A quote to live by" - Do the thing you fear and the death of fear is certain - Mark Twain "Advice for my future self" You have always been thoughtful for others. I would encourage you to use that energy to also help you be thoughtful for yourself. What I love about youDallin I love that you are willing to keep trying even when you make a mistake. You see that your gifts do have value and you try to share that with the world. The hopes I have for you I hope that you are spreading your wings as far as you possibly can, sticking together with the friends and family that have helped you get this far. Keep reaching out and building up those others whom you can call friend. Wherever you are make sure that you are making time for yourself and to build yourself up. In one year I would like to have given at least one TEDx talk and have finished up at least two books to inspire the next generation. I would also like to have an email newsletter that I enjoy writing and has at least 500 subscribers.(Open in 2022)Music Used:Consideration - Low Frequency Musichttps://www.youtube.com/watch?v=AY5VMAvmxl0Merry Bay - Ghostrifterhttps://www.youtube.com/watch?v=-ln9vM_m1a8Blue Boi - Lakey Inspiredhttps://www.youtube.com/watch?v=wAukvwLCVbMMore on Time Capsules:"A deliberate method of communication with future people"https://www.theatlantic.com/technology/archive/2015/08/time-capsules-futurism/401327/"A form of self-commemoration""A way of celebrating one's life"

Summary: Listen in on my interview with Stu Draper, founder of Stukent, an innovative education company that is transforming how students learn about digital marketing, public relations, and social media.  Learn how Stu got started into entrepreneurship and the inspirational moments that led to earning the funding he needed for Stukent.   What you'll learn: How Stu got started in entrepreneurship Where his idea towards Stukent came from How you can take your business to next level A better way to fire an employee How being an entrepreneur has improved his relationship with Christ.     Mentioned on the show: Stu Draper LinkedIn Profile

Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.

Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to do with the right incentives.

Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.

Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be constantly optimizing your profile.

Thanks to Stuart and Brian (a repeat guest on the NGPF Podcast) for sharing details about their respective entrepreneurial journeys and their Mimic Personal Finance platform. Enjoy!   

1. The 3 AM Comeback With Stukent – Freshman year – First SemesterIn 30 Minutes of intense, focused work I had a vision and an idea I wanted to share with Stukent. NOBODY was going to stop me from sharing that vision.I did all of that from my phone!!I started taking TONS of notesI could see the opportunity SO clearly it was ridiculousThat next day I was able to help with making a PowerPoint and presenting this idea to their VP of Marketing, Trevor Erickson.Their YouTube channel has been picking up some steam and some of my other ideas they said they’d already tried, but I was glad that I went for it. 2. The Race (Poem) – I heard this poem while I was on my mission trip, and it is still one that is very near and dear to my heart. It just goes to http://holyjoe.org/poetry/anon3.htm 3. Daniel and the Lion’s DenAt a young age Daniel was taken by King Nebuchanezzar and brought to serve a king. He was raised from this point to be one of the king’s wise men. All throughout that Daniel’s faith was needed, and he was able to receive a vision for the king. And Daniel’s faith was so strong, and it led him to the Lions’ den. He was delivered because of how Daniel 3:Daniel 3: Daniel was true to himself, and he was able to become a better version of himself.You can stay tuned to see how my comeback is going on my personal Instagram page @DreamChaserDallin Personal Instagram - https://www.instagram.com/dreamchaserdallin/Instagram - https://www.instagram.com/yieldtodaywithdallinpodcast/FB - YIELD Today With Dallin Candland

In this session Stuart Draper, CEO and Founder of Stukent, talks about his experiences as an entrepreneur. Stuart has been a part of several ventures including a digital marketing agency and a non-profit organization. In this session, he'll give insights on how you can start down your path of entrepreneurship while still being in college. Watch the original video recording here: https://www.youtube.com/watch?v=TsjB-1xkyu4&feature=youtu.be

Stuart Draper is the founder and CEO of Stukent - a digital courseware provider that helps educators and students across the world. Stukent has the world's first internet marketing simulation and the world's best digital marketing simulation. In this episode we talk about "sticking to it" and many other topics that help lead to success as an entrepreneur! Here's how to contact Stu! https://www.linkedin.com/in/draperstu/ & https://www.stukent.com/ Thanks for listening! 

Renae interviews Stuart Draper of Stukent. Stuart shares how he took his own experience in education and used that to make it better for those that follow. Stuart explains how he took the business from conception to the successful business it is now. 

Stuart Draper lost his job in 2008 and began his entrepreneurial journey through Google Ads. In 2011 he began teaching at BYU and saw the opportunity to teach digital marketing and launched his business Stukent around this idea. Their mission is to help educators help students help the world through providing digital courseware to institutions all over the world. Tune in to listen to the details and Stuart talk about his business journey. Interested in a course? Click here!  

Stuart Draper lost his job in 2008 and began his entrepreneurial journey through Google Ads. In 2011 he began teaching at BYU and saw the opportunity to teach digital marketing and launched his business Stukent around this idea. Their mission is to help educators help students help the world through providing digital courseware to institutions all over the world. Tune in to listen to the details and Stuart talk about his business journey. Interested in a course? Click here!  

Stuart Draper once worked as a plumber for his brother-in-law. Now he’s the founder of a $4 Million business providing a digital marketing curriculum to university professors and their students. Makes total sense, right? Well, maybe not. But it makes for a great tale.  Learn more about your ad choices. Visit megaphone.fm/adchoices

A Strategic Investment   Today’s episode discusses how to prepare and demonstrate to investors that your business is a worthy investment. Stuart Draper shares his journey of turning stumbling blocks into stepping stones as well as how to prepare for the conversation with potential investors.   TOPICS DISCUSSED TODAY Learning from adversity Getting funding for your business Surrounding yourself with good people Hiring the right people Remembering that talent is replaceable, don’t feel bad if someone quits Preparing for the conversation with an investor Working backwards from that huge vision and making it happen, one step at a time STU SAID:   “I decided I needed to go fix things and be the change for education so Stukent was born.”   “You may be onto something but you’ve got to do a lot of research to prove it.”   “Would you quit everything else you have and go for this?  Do you believe in this that much?” “When you raise funding as an entrepreneur, [investors] are betting maybe 10% on your idea, maybe another 10% on your traction that you already have and they’re betting 80% on [you as] the jockey.”     “If they can’t believe that you’re the [person who] can go execute then they won’t move forward.”   “It’s not about the idea, it’s about the execution.”   “Everytime you get to a roadblock you’ve got to go find a way;  jump over it, go over it, go around it, blast through it--whatever it takes!” BIOGRAPHY   Stuart Draper is the co-author of Digital Marketing Essentials, the bestselling text in higher education of its kind. He has experience doing internet marketing for companies that range from mom and pop shops to Fortune 500 companies. He successfully bootstrapped GetFoundFirst.com (acquired December 2015), and is now working on Stukent.com, a digital courseware company that provides the world's #1 digital marketing simulation, the world's first social media marketing simulation, and a variety of other texts, videos and projects. Stuart's work has taken him all over the globe. He has been to Romania, Mexico, China, Puerto Rico, Germany, and India to speak to audiences ranging from ten to north of 1500 people about entrepreneurship and digital marketing. (Source: Stuart Draper Linkedin)   FINAL THOUGHTS ON A STRATEGIC INVESTMENT Think a hundred times bigger than you’re thinking!   There’s so much more opportunity in this world than you're giving yourself credit for and it’s yours for the taking. CONNECT ON SOCIAL MEDIA   Twitter: @Stu_Draper Linkedin: Stuart Draper Website: Stukent.com

Stuart Draper is a bit of a living legend in the digital marketing world.  He is the Founder and CEO of Stukent, a "courseware" company that helps college professors teach internet marketing.  His first company, Get Found First, was one of the first digital marketing agencies in Idaho and is a national powerhouse in an ever-growing industry. In this episode we talk about dealing with the risk of starting a new business, how starting in a small town can actually become a benefit, and what to focus on most in the early days of a start-up.