Podcast appearances and mentions of joe lazauskas

The Buzz 1: “Purposeful storytelling isn't show business, it's good business.” [Peter Guber, CEO of Mandalay Entertainment, co-owner of NBA's Golden State Warriors and MLB's LA Dodgers] The Buzz 2: “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” [Joe Lazauskas and Shane Snow, co-authors, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You] The Buzz 3: “Storytelling is the most powerful way to put ideas into the world.” [Robert McKee, Story Mentor] These wise words about storytelling impact today's Finance planning and analysis function, as the CFO's team sees the value of weaving a narrative around actual events, explaining variances, and providing guidance. As the role of Finance evolves to a strategic business partner, the team needs to equip itself with the right tools to be a great storyteller. Beyond old-school spreadsheets, they need modern analytics, trusted data and actionable dashboards so they can recommend and guide their organizations to make the best business decisions. We'll ask Brian Kalish, Pras Chatterjee and Greg Wright for their take on Enhanced Planning and Analysis: The Super-Power of Storytelling and Analytics.

Overview Ep. 10, the last of #EmployerBranding: The Inside Podcast, Season 5, is now live! In this episode, we've had the pleasure of speaking with Joe Lazauskas, Head of Content & Comms at A.Team. We talked about the power of #teams and how people form bonds together, but also about the builder economy, #purpose, #mission, and how storytelling strengthens company culture. What you'll learn by listeningThe power of teams & how people form bonds together How work is experienced through teams, not companies A different perspective on the new way of work An overview of the builder economy, the successor to the “gig” economy Where does purpose fit into the new way of workWhat makes great teams come togetherWhy storytelling matters when strengthening company culture About A.Team A.Team is the first members-only network of the world's top engineers, product managers, designers, and marketing talent, designed to help growing companies accelerate product development through the power of great teams. A.Teamers come together as cloud-based, modular teams on our team formation platform to work on problems they care about for forward-thinking companies—with the freedom, flexibility, and autonomy they crave.Over the last two years, we've grown exponentially — scaling to over 5,000 independent builders and over 250 teams deployed on missions across 35+ industries for startups, mid-market, and public companies. A.Teams are building the future of vaccine manufacturing for Apprentice, the next generation of education on mobile for McGraw Hill, a revolutionary model for brick-and-mortar with Blank Street, and much more.We're creating a new builder economy that will transform the way people work and companies build, and we've brought together an incredible team of people to help us do that—raising a $55 million Series A with investors like Insight Partners, Tiger, and Spruce House; future-of-work pioneers like Adam Grant, Dan Ariely, and Joseph Fuller; and cultural leaders like Jay-Z's RocNation, and founders and execs from CAA, Apollo, Upwork, Fiverr, and SpaceX.

Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.

Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe's recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse. 0:00 Intro 1:10 Conversation with Joe 3:16 Contently 6:45 Outdated data-driven marketing 11:02 Personas 15:32 Find and talk with ideal customers 20:00 Write for one person 22:38 Do the work 27:09 Joe's course on Snow Academy 28:20 Outro Join The JuiceFollow Joe| Twitter | LinkedIn | Contently Follow Brett:| Twitter | LinkedIn   

This episode explores the concept of “Trojan Horses for the Mind.” There are four Trojan Horses. They are: emotion, sound, visuals, and words/story. Using these Trojan Horses will help us increase the signal to noise ratio in our communications, bypass mental defenses, and embed messages within the minds of our audiences. To explore the concepts related to this, Perry speaks with voice actor, writer, and producer, Rob McCollum; author, marketer, and storytelling expert Joe Lazauskas; and executive storyteller coach and trainer, Stephanie Paul. Learn more about our guests here: Rob McCollum -- Voice actor, script writer, director, producer (LinkedIn). Rob's IMDB page. Joe Lazauskas -- Head of Marketing at Contently. Author of, The Storytelling Edge. LinkedIn. Amazon affiliate link to book. Stephanie Paul -- Executive Storyteller, Coach, Speaker, and Trainer (LinkedIn). Stephanie's website. Resources: Special offer: Stephanie Paul is offering a $5.00 discount off her book, The WhyGuide to Storytelling. Just visit here and use the coupon code HACK4U at checkout. For more about the Trojan Horses for the Mind, check out Perry's book, Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors. Amazon affiliate links to books mentioned: The Storytelling Edge Save the Cat! Transformational Security Awareness Music and Sound Effects by Blue Dot Sessions & Storyblocks. Artwork by Chris Machowski.

Infinite Global's Head Writer, Andrew Longstreth, sits down with Joe Lazauskas, Head of Marketing at Contently, to discuss how content marketing is adapting to the Covid-19 pandemic. The podcast explores the argument for professional services firms doubling down on content during a downturn and looks at how in-house teams can work with agencies and other third parties to support their content output efforts. If you're interested to find out more about how Infinite Global can help your firm develop content strategies and unique thought leadership, you can find out more on our website: www.infiniteglobal.com

Researchers have examined the power of story and discovered the way in which stories provide a framework that has the capacity to transcend language for universal understanding. According to Joe Lazauskas, “Stories illuminate the city of our mind…stories make us remember and they make us care.” In this episode we dive deep into the power of story to explore the ways in which stories play a role in our emotions and in our relationships with others.

Researchers have examined the power of story and discovered the way in which stories provide a framework that has the capacity to transcend language for universal understanding. According to Joe Lazauskas, “Stories illuminate the city of our mind…stories make us remember and they make us care.” In this episode we dive deep into the power of story to explore the ways in which stories play a role in our emotions and in our relationships with others.

In this episode of Insights, Ben sits down with Joe Lazauskas, author of The Storytelling EdgeThe Storytelling Edge offers an insider's guide to transforming your interactions ―through the art and science of telling great stories.Ben and Joe dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care―in work and in life.To learn more about Joe Lazauskas and the Storytelling Edge, visit https://www.thestorytellingedge.com/

In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch the original video recording here: https://youtu.be/mL3DhR1y-Qk

It's the second edition of our miniseries with Contently's head of marketing Joe Lazauskas. In this episode, author and MSR founder Jay Acunzo talks to Joe about a common objection to creating higher quality content: resource constraints. Joe dives into his book, The Storytelling Edge, to reveal the four traits of great stories -- none of which require much budget or time to incorporate into a marketer's typical work.Creative Blocks is a three-part series to diagnose what's REALLY preventing makers and marketers from putting out better work. Each episode, we go one level deeper than the complaint marketers say or hear to find the true cause, then address it.LINKS FROM THE SHOW:Contently's free content strategy course is a blend of entertainment and education that details how the world's most creative brands execute their content marketing. Take the course for free by signing up at http://contently.com/3clipsSay hi to Joe Lazauskas on Twitter at http://twitter.com/JoeLazauskas, or connect with host Jay Acunzo at http://twitter.com/jayacunzo3 Clips is the official podcast of MarketingShowrunners.com, where we're embarking on a weekly journey to ask one question: What does it take to make your audience's favorite podcast? Every Friday, a new video and Big Idea to build a system, in public, together with thousands of creative people from brands like Red Bull, Adobe, Salesforce, Amazon Prime Video, and thousands of small businesses and entrepreneurs. Subscribe at http://marketingshowrunners.com/favoriteThanks for listening!

In the first edition of our miniseries, Creative Blocks, Joe Lazauskas, head of marketing at Contently, joins Marketing Showrunners' Jay Acunzo as they discuss one major hurdle facing every marketer on the planet: "We don't have enough resources to do better, more creative work."Joe and Jay diagnose the real root issue underpinning this one, as they deconstruct both the problem and a way forward.INSIDE THE EPISODE:Contently's content strategy course: http://contently.com/3clipsJoe Lazauskas on Twitter: http://twitter.com/JoeLazauskasJay Acunzo on Twitter: http://twitter.com/jayacunzoSubscribe to Marketing Showrunners: http://marketingshowrunners.com/subscribeTHIS WEEK'S RECOMMENDED READ:Why Showrunners Need to Act More Like Product Marketers: https://www.marketingshowrunners.com/blog/why-showrunners-need-to-think-like-product-marketers/Disclosure: Contently is a sponsor of 3 Clips and agreed to provide their head of marketing's time to create this miniseries.

Joe Lazauskas was recently promoted to Head of Marketing at leading content platform Contently. With a background in journalism, Joe was a pioneer in content and social marketing, starting one of the earliest content studios. Joe tells us about what it takes to do successful content, the false choice between creativity and business and what he's had to learn to evolve from content strategist to head of marketing. He also shares a new education initiative, Snow Academy, he and Shane Snow are launching. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com Top picks: The Great Hack (Documentary); A Book About Love by Jonah Lehrer (Book); MileIQ (app) --- Send in a voice message: https://anchor.fm/risingpodcast/message

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel.     To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/    I’ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well.    Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/    You Will Learn   Long term vs short term tactics for growing business Trends in marketing   Guest Bio   Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he’s assisted numerous brands increase their reach through content marketing. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.”   Key Takeaways   [3:03] Joe Talks About His Childhood [9:05] Joe’s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success  [40:25] Joe’s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe’s Side Projects [46:23] Joe’s Work Nickname [49:04] Joe’s Favorite Travel Destination   Resources   The Storytelling Edge: How to Transform Your Business Contently   It’s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns.    Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels.   It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone.   Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active.    Are there any other pillars of content marketing funnels that we’ve missed? Let us know in the comments. 

Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level. [Joe Lazauskas](https://www.linkedin.com/in/joe-lazauskas-8b442026/) is a marketing and technology journalist and best selling author of The Storytelling Edge. He’s a regular speaker at Content Marketing World, Web Summit and Collision among others. Joe's article on [Dollar Shave Club](https://www.convinceandconvert.com/content-marketing/storytelling-turned-dollar-shave-club-into-a-billion-dollar-brand/). You can email the show podcast@tech-demand.com  Please leave us a 5* review on iTunes

Ecco cosa scoprirai in questo episodio- Il network di freelancer di Contently- Fare storytelling con i video- Usare video su Linkedin- Il futuro del branded content- L’utilizzo dei video nella buyer journey- La marketing influencer opportunity- L’importanza del content hub- L'utilizzo dell’intelligenza artificiale per verificare se il tone & voice di un contenuto è in linea con i principi aziendali- Gli untouchable day, la giornata senza interruzioniCitazioni dall'episodio:- Il video è per sua natura il modo migliore di fare storytelling- Il nostro cervello si attiva nel momento in cui ascoltiamo delle storie- E’ impossible comprendere la propria audience senza i dati- Gli errori si comprendono, si digeriscono e ci si lavora su per migliorarli- Non è scontato che i genitori paghino gli studi ai figli- Non darsi mai limiti. Libertà assoluta di prendere determinate scelte. Seguire i propri desideri.Link menzionati nell'episodio:- Contently - http://contently.com/ Ecco cosa scoprirai in questo episodio- Confernza DMEXCO - https://dmexco.com/conference/ - Serie The Wolf di HP - https://www.youtube.com/watch?v=NsOeLTBcdHs&list=PL8oZZRnF1hCmrO0ST62-w5DNYOc-jRiOm - Libro - The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You - di Shane Snow e Joe Lazauskas - https://amzn.to/2zqc5Yc - Tool: Evernote - www.evernote.com - Podcast Diario di Due Imprenditori Digitali - www.digimprenditori.it - Video Recensioni Animate di libri - https://www.youtube.com/watch?v=bWRF5fhJ8Z8&list=PLQ6tq-0XtldeMgEvEFQyIM637lcj-VDR_ SponsorPresentazioneAnimata.it - www.presentazioneanimata.it L’ospite GIUSEPPE CALTABIANO BLOG: http://contentacrossborders.com TWITTER: https://twitter.com/giusecLINKEDIN: https://www.linkedin.com/in/giuseppecaltabiano/ Contatti:WEB → https://www.videomarketingpodcast.itINVIA UNA DOMANDA → https://t.me/gattimarco LINKEDIN → https://www.linkedin.com/in/marcogattilink/EMAIL → info@videomarketingpodcast.itREGISTRATI AL CANALE TELEGRAM → https://t.me/videomarketingitalia

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling. Joe helps companies all the time in his role as the Head of Content Strategy at Contently find and tell their story and that's why he decided to write this book. Also in this episode, Joe discusses the key elements to a great story, what makes people actually care about a brand's content, and the pitfalls of pushing product and content marketing's inauthenticity problem. All this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

In our industry, storytelling is one of those words that is so overused, it can lose its meaning pretty quickly. Great stories stick with us. My guest, the co-author of The Storytelling Edge, Joe Lazauskas, understands that good storytelling gives you an edge. In a world where content can be all-but-meaningless pablum, it can also tell a story that moves a customer and makes a connection with them. As a writer and storyteller myself, I always soak up any time I can spend with someone who’s as passionate about this subject as I am. Joe gets into the brain science of why stories are so powerful – they are a way to understand each other and ourselves better. He takes that knowledge and helps brands tell better stories. For agencies and our clients, stories are how we build trusted connections with customers. In an era where there is pressure to churn out content, Joe helps us take a step back and understand why story is so important, and the key ingredients and tactics for telling good stories. Joe Lazauskas is an owner and the director of content strategy at Contently. If you're not familiar with Contently, it is a content strategy practice. It offers a dashboard, but they also help big-brand clients create stories and content for those brands. Joe was also one of the founding editors of the New York Egotist. After that, he became a tech and marketing journalist for FastCompany, Digit Day, and Forbes, among others. He joined Contently in the early days of their formation and in the beginning, he served as editor in chief. What you’ll learn about in this episode: How the brain engages with story, and how you and your clients can benefit The four elements of good storytelling Why content without a story is missing something Key tactics for good storytelling, and how to apply them in your agency How to help clients have less fear about sharing the gap between what is and what could be in their business Discovering what the customer is interested in, and telling compelling stories around that Educating clients about the power of content that tells a story. It’s not checking off the “wrote a blog post” or “sent out some tweets” box The companies doing storytelling content well, and how you can scale it Implementing editorial boards and newsrooms to get strategic about using content to tell stories Ways to contact Joe: Website: Storytellingedge.com On Twitter/Instagram: @JoeLazauskas We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Shane Snow is an award winning entrepreneur and journalist who has helped expose gun traffickers and gender discrimination. He is a board member of the Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table. His latest book Dream Teams unveils what separates groups that simply manage to get by from those that get better together, and how we can make our companies and communities better by understanding the difference. Quotes To Remember: “You need to create content that actually sticks out and gets people attention.” “Half the battle is creating a good book. The other half of the battle is getting people to pay attention or to care at all.” “Just putting it out there is not enough.” “It’s hard to make the viral equation work out if you don’t seed it to enough people initially.”   What You’ll Learn: How to Get a Good ROI in Content Marketing Creating Something That Will Get Big Brands’ Attention Learn To Create Effective Content Strategies   Key Links From The Show: Shane’s Site Contently The Storytelling Edge   Recommended Books: Content Marketing Secrets by Marc Guberti Dream Teams: Working Together Without Falling Apart by Shane Snow The Storytelling Edge by Joe Lazauskas and Shane Snow The Creative Curve by Allen Gannett The Autobiography of Benjamin Franklin by Benjamin Franklin Kafka on the Shore by Haruki Murakami

Joe has not only been an Editor In Chief in the past, but he’s been with Contently since their early days. With Shane Snow, they’ve released the Storytelling Edge book earlier this year. In this episode, we caught up with Joe to explain one of the key frameworks journalists can use for effective storytelling and Contently’s plans moving forward.   Support the show.

@ReshanRichards on creating a learning startup for preparing for #jobsoffuture In this podcast Reshan Richards (@ReshanRichards) founder and chief learning officer at Explain Everything talked about his journey of creating a learning centric organization. He sheds light on his journey as an enterprepreneur creating a creative and learning app and engaging the user in a creative and productive thinking session. This talk is great for enterprepreneurs looking to create a data science and performance focussed companies. Reshan's Recommended Read: The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You by Shane Snow and Joe Lazauskas https://amzn.to/2J28PYV Podcast Link: iTunes: http://math.im/jofitunes GooglePlay: http://math.im/jofgplay Reshan's BIO: Dr. Reshan Richards is an educator, researcher, and app designer. His 15+ years of experience in schools as math teacher and technology integrator intersected with his research on screencasting and formative assessment to inspire the creation of Explain Everything. The creation of the app connects to one of his life's goals of uncovering how emerging technologies can be used to capture and mediate discourse that data-driven approaches are not capable of measuring. Reshan collaborated with Steven J. Valentine to write Leading Online: Leading the Learning, Leading by Learning. It is a multi-touch book about organizational leadership and schools that attempts to model the very practices it shares. Their next co-authored book, Blending Leadership: Six Simple Beliefs for Leading Online and Off, will be published by Jossey-Bass/Wiley in July 2016. Reshan is Adjunct Assistant Professor in the Math, Science, and Technology department at Teachers College, Columbia University. In K-12 education, Reshan teaches high school students entrepreneurship and design at an independent PK-12 school in NJ where he served as Director of Educational Technology for four years. He is the founder of Constructivist Toolkit, LLC, an Apple Distinguished Educator and a member of Mensa. Reshan has an Ed.D. in Instructional Technology from Teachers College Columbia University, an Ed.M. in Learning and Teaching from Harvard University,, and a B.A. in Music from Columbia University. About #Podcast: #JobsOfFuture podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #JobsOfFuture #Leadership #Podcast #Future of #Work #Worker & #Workplace

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/story-telling-edge-joe-lazauskas

In this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe’s passion for storytelling is clear. In this episode Joe talks us through how telling stories has helped Contently stand out and connect with their audience. Joe also explains a range of strategies Contently used to get their message out there and grow their email list to 100,000 people.

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it's hard to know how to tell stories that... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Joe Lazauskas is a marketing and technology journalist as well as a Content marketing and native advertising expert. He Regular speaker at ContentMarketing World, Web Summit, Collision, and other major industry conferences.  He about to launch a book called “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You” In this episode Joe and I cover a lot of ground about storytelling content marketing and more. - How/why does storytelling work? - Joe shares his "universal storytelling framework" that anyone can use to tell more compelling and effective stories. - He also shares some storytelling tips to stand out from the crowd. - We talk about Joe's new book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You” - Joe shares two of his favorite growth/marketing tools/software. Joe's websites www.thestorytellingedge.com Get the book on Amazon at https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352  www.contently.com Joe Lazauskus email lazer@contently.com 

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it's hard to know how to tell stories that... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

"A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's the focus of his new book, The Storytelling Edge, and our discussion on this week's episode of the On Brand podcast. About Joe Lazauskas Joe is the co-author of the Amazon #1 New Release The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You with Contently co-founder Shane Snow. He’s also the head of Content Strategy for Contently and Executive Editor of The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. Episode Highlights Why does story matter for brands? "When we hear a good story our brains react. It releases an empathy drug called oxytocin." This neurotransmitter is powerful as it helps us develop empathy for brands. The four elements of great storytelling. How can content marketers embrace story? Joe reminds brands to focus on the four elements most great stories have — (1) relatability, (2) novelty, (3) tension, and (4) fluency. Tension can be tricky as most businesses "don't want anything bad to happen." Who embraces these four elements? "American Express Open Forum and GE." The community AmEx created helped bring Small Business Saturday to life while GE Reports is a blog run by a former Forbes editor that reports on innovations inside GE. Why do marketers need to be better journalists? "Because journalists ask the right questions as they interview engineers, salespeople, even customers." How can marketers become better journalists and storytellers? Don't forget to look outside your bubble — Joe finds inspiration in New Yorker collections and the writing of David Sedaris. "If you want to reach Wall Street Journal readers, then study Wall Street Journal writing." A serving of content marketing vegetables. When I asked Joe what marketers need to be focused on in 2018, he surprised me by not pivoting to story. Rather, he served up some classic content marketing vegetables — audience (what do they really care about?), distribution (we have better tools than ever before), and leveling up the business impact of our content (it can't just be page views and impressions). What brand has made Joe smile recently? "Track Maven. At Content Marketing World a few months ago, they had people put on goggles and throw spaghetti at a wall." This powerful brand experience brings to life a story many marketers know all too well — throwing things/tactics at the wall and seeing what sticks. To learn more, go to The Storytelling Edge website and connect with Joe on LinkedIn. As We Wrap … Before we go, I want to flip the microphone around to our community … In keeping with the theme of The Storytelling Edge, I gave a shout out to a previous guest of this podcast, Melanie Deziel, who mentioned the Joe's new book on Instagram. Here's her On Brand interview. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to tell good stories that get your message across Why stories are good for more than just marketing How stories help you connect with your audience   Resources The Storytelling Edge Joe on Twitter Shane on Twitter Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Contently's editor in chief discusses all things content related, including how he'd recreate his success at other companies. (Hint: They'd have to be foreword-thinking.)

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss Joe Lazauskas' opinion on how terrible Facebook's reach is, but “you're crazy if you delete your page”; what a school marketer can learn from a high school Maths teacher; what Content Management System to use when developing a new website; how Sandpit Books and Penguin Books Australia encouraged people to read books and the art of storytelling on a low budget; and the revitalised focus on transmedia.