The Social Brain Podcast

Episode 41: 6 Videos Your Business Needs to Convert Sales with Julian Knopf   You've heard it a million times: “You need to be on video!”.   And whilst showing up regularly on your socials with behind the scenes content, chatting with your community on stories and sharing helpful “how to” reels may increase your brand awareness and build trust with your audience, there are 6 videos your business needs to ensure you're converting your followers into customers.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Julian Knopf, a photographer, videographer and animation expert for businesses about the 6 simple videos every business needs.   Julian talks about the importance of each video including how they can work together to increase sales conversions within your business.   Here's what we discussed:

Episode 40: Mastering the Mindset Shift from Employee to CEO of Your Own Business with Stacey Keen   How often do you reflect on your career journey?   Have you ever thought about transitioning from being an employee to running your own business?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Stacey Keen, founder and CEO of Keen to Assist Ltd, about her inspiring journey from being an employee at an American bank to becoming a successful virtual assistant and business owner.   Stacey shares her experiences and insights on the challenges and triumphs of transitioning to self-employment, the importance of setting boundaries and how to maintain a healthy work-life balance as a business owner. Whether you're considering starting your own business or looking for tips on managing your current one, this episode is packed with valuable advice and personal stories.   Here's what we discussed:

Episode 39: P.E. Lessons for Your Mental Health with Claire Rushton-Plant   Be honest, how often do you check in with your mental health?   Are you giving yourself the breaks you need, or are you constantly hustling without pause?   Have you been prioritising everything else over your mental well-being?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with mindfulness expert Claire Rushton-Plant about prioritising mental health and well-being, especially in our fast-paced society.   Claire teaches mindfulness and mindset techniques through Mini Me Mindfulness, helping children from the age of three upwards to proactively manage their mental health. Together, they discuss the importance of mental health awareness and how small, consistent practices can make a big difference.   Topics we discuss in this episode:

Episode 38: Harnessing Your Perimenopause Powers as a Business Owner with Lisa Gimenez-Codd   What's the difference between perimenopause and the menopause?   How long does the menopause last?   As a business owner, how can you support yourself during perimenopause?   These are just a few of the questions we answer in this episode of The Social Brain Podcast.   Join Head Brain Frances Barrett as she chats with Women's Health Coach Lisa Gimenez-Codd about navigating perimenopause and menopause, particularly for business owners.   Lisa helps women understand the biological changes during menopause, debunking myths and providing practical advice to manage this transition without burning out.   Topics we discuss in this episode:

Episode 37: Learning to Manage Your Lifestyle as a Busy Business Owner with Ben Herbert   Be honest, how often do you check in with your health?   Are you relying on energy drinks, too much caffeine or sugary snacks to get you through the day?   Have you been prioritising your business over your body?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Online Health and Fitness Coach Ben Herbert about the impact of neglecting your health as a business owner and how to turn things around.   Ben helps business owners get into the best shape of their lives, double their energy, and make a significant impact in their professional and personal lives.    Topics we discuss in this episode:

Episode 36: Building A Website: The Important Steps With Deb Harrison   How often do you think about your website?   Are you unsure where to start when it comes to building your own site?   Have you been relying on social media alone to build your business?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with web design expert Deb Harrison, founder of DVH Design. With over 23 years of experience, Deb shares invaluable insights on the fundamentals of building an effective website.   Deb guides listeners through the essential steps, from choosing the perfect domain name to ensuring your site stands out in a crowded digital space. Whether you're a seasoned business owner or just starting, this episode is packed with practical advice to help you create a website that works for you.   Topics we discuss in this episode:

Episode 35: How To Protect Your Number One Business Asset with Louise Westra   Be honest, how often do you check in with your health?   Are you relying on energy drinks, too much caffeine or sugary snacks to get you through the day?   Have you been prioritising your business over your body?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Health Mentor Louise Westra about our biological bandwidth and protecting your number one business asset (hint: that's you!).   Louise helps high achieving humans to ensure they aren't draining their biological bandwidth and inadvertently burning out during their journey towards success.   Topics we discuss in this episode:

Episode 34: How to Boost Your Business with Pinterest with Lianne Harris   Have you heard of the power of Pinterest but have no idea where to start with it?   Would you love your marketing efforts to last longer than the couple of hours a social media post stays relevant for?   Wish you could continually drive traffic to your website, lead magnets and paid offers without having to spend hours and hours on social media marketing?   You'll want to listen to this…   In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lianne Harris, a Pinterest expert who's here to share her top tips for growing your business using Pinterest.   Lianne is a Pinterest & Facebook Ads expert who helps business owners scale and grow their business through long-term marketing strategies.   Topics we discuss in this episode:

Episode 33: How To Make Time For Your Health As A Busy Business Owner with Ashley Bishop   Do you struggle to make time for your health as a busy business owner?   Do you regularly have ‘go to the gym' on your to do list but fail to actually get there because work takes priority?   Are you looking for healthy habits to add to your daily life that don't require hours of your time?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Ashley Bishop who shares his easy to implement tips to help business owners improve their health.    Ashley Bishop is a Performance Coach for busy business owners who've sacrificed their health in their quest to build a successful business.    Topics we discuss in this episode:

Episode 32: Social Media Addiction: The Boundaries I Set For Myself   Have you ever checked your phone usage and realised you spend more time on social media than you do anything else?   Have you fallen into the trap of oversharing on Facebook, posting multiple times a day and feeling anxious when you haven't posted?   Is your social media obsession becoming an addiction that's getting way too out of control?   You're not alone.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett reveals the extent of her social media addiction and how working as a social media marketer can make it harder to step away from the socials.    Frances shares the moment that made her question her social media usage and the important boundaries she's putting in place to help her with her social media addiction.    Topics we discuss in this episode:

Episode 31: 5 Steps to Changing Your Life When You're Feeling Stuck with Lara Doherty Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don't know how to get off? What if you could change your life? What would you alter? What would you do differently? And where would you start?! In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lara Doherty who shares her 5 step plan for changing your life whenever you feel stuck. Lara Doherty is a Mindset & Motivation Coach who helps women struggling to take action become the unstoppable force they know, deep down, they deserve to be. She's also the author of The Mighty Book of Motivation Magic.   Topics we discuss in this episode:

Episode 30: Give Yourself Permission to Run the Business of Your Dreams with Sarah-Jane Adams   When we start our own businesses, there are lots of “shoulds”. But how do we navigate the shoulds from what actually brings us joy?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Sarah-Jane Adams and together, they lift the lid on how to give yourself permission to run the business of your dreams.   Sarah-Jane Adams is a proud mum and owner of 3 businesses. SJ is a Business Consultant and  Co-Owner of Laundry & Latte in Brentwood. Alongside Frances, she also runs Real Business, Real Life, a networking community for parents in business.   Topics we discuss in this episode:

Episode 29: How to Be Confident Everyday with Rebecca Hawkes Is it possible to be confident everyday? Can you feel confident all the time? What's the quickest way to feel confident in yourself? In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about all things confidence including how to feel confident in just 90 seconds. Rebecca Hawkes is a Confidence Coach, podcaster + content creator on a mission to help people around the world create unwavering self confidence and overcome the fears holding them back from the life they deserve.    Topics we discuss in this episode:

The Power of Self Care: Nurturing Yourself Without Guilt with Steph Grainger In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat. Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed. However, this notion couldn't be further from the truth. Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulfilling lives. In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Steph Grainger  about the transformative power of self-care and debunks the myth that it is a selfish indulgence. Steph Grainger is a Therapeutic Mentor for Women.  She helps her clients to remove the layers that life has imposed on them so they can move forward with clarity and alignment with how they want to live their life, as opposed to how they've been told to live their life.   Topics we discuss in this episode:

"How do you come up with never-ending content ideas for Instagram?" Do you ever feel like you're running out of content? Do you struggle to come up with content ideas that pack a punch with your audience? In this solo episode of The Social Brain Podcast, Head Brain Frances Barrett shares her top tips for never-ending Instagram content that lands!   Tune in to learn:

* SNAP UP YOUR TICKET FOR INSTABRAINS LIVE HERE *   Essential Etiquette Tips for You & Your Business with Laura Akano   Are you showing up as your best in business? Is your business giving off the right impression to potential customers? What first impression are you giving to people as a business owner?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Laura Akano about the essential etiquette tips you need to follow to ensure you're giving the right impression as a business owner.   Laura Akano is an Etiquette & Social Skills Coach who believes that knowing how to conduct yourself as a business owner can make a BIG difference to the success of your business. Laura helps a wide range of clients from children to teenagers to adults to improve their etiquette and social skills so they have an advantage over their peers.   Topics we discuss in this episode:

The FlexiFamily: Balancing Work & Parental Rights in 2023 with Natalie Ellis   Flexible working is becoming “the norm” in today's world. But what are your rights as a parent when it comes to flexible working? And how are businesses supporting their employees?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Natalie Ellis about the potential changes to flexible working rules and the rights parents have in 2023 when it comes to flexible working.   Natalie Ellis, founder of Rebox HR, is a highly respected and accomplished HR Practitioner who is passionate about all things HR. Natalie is an expert in the provision of full end to end HR support, the employment lifecycle, conflict management, line management training and employment law advice to establish the right solution for her clients and protect their business.   Topics we discuss in this episode:

Social Media Strategy, Content Strategy, Marketing Strategy - What's the Difference?!   Strategy can be SUCH a buzzword! And it can also be super intimidating for business owners. What is a strategy? Do you *really* need a social media strategy, marketing strategy AND a content strategy?! How do you create a good social media strategy that converts into sales?   These are just some of the questions Head Brain Frances Barrett is sharing in this solo episode of The Social Brain Podcast.    Oh and make sure you listen all the way to the end as we have something very, VERY exciting to share with you

Goal Setting for Big Dreamers with Lottie Reeves   Do you have big dreams for your business?   Are you like our host Frances and LOVE to set yourself goals?   Or do you dread goal setting?   Whether you're in the love camp already or avoid it like the plague, after listening to this conversation you'll be sure to look at goal setting differently.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Lottie Reeves about setting business goals and breaking them down into easy tasks, so that you can have the life that you dream of.   Lottie Reeves is an antenatal educator, owner of a glamping business, author of The Little Book of Love Notes, founder of This Mama Rises AND mum of two. As an antenatal educator, Lottie supports mums with educational classes, and postnatal mental health & wellbeing sessions. She also runs 1:1 game plan sessions to help you set goals that'll see you achieve your biggest dreams.    Questions we answer for you in this episode:

What is Burnout & How to Manage It with Leah Steele   Have you ever experienced burnout? You've been spinning all the plates for too long, you hit a massive wall and your body tells you enough is enough. Burnout is common for so many business owners but how do you overcome it? Can you prevent burnout?  Is it possible to manage burnout symptoms?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Leah Steele about what burnout actually is (prepare to be shocked at this one!) and how you can manage burnout in the future.   Leah Steele is a Burnout Mentor and Consultant for individuals and businesses managing issues of burnout, imposter syndrome, stress & resilience. Leah works with professionals and corporate companies to help them prevent burnout before it occurs and manage it if it does show up.   Questions we answer for you in this episode:

Episode 20: The Easiest Way to Prioritise What Needs to Be Done Everyday with Vicky Harrison Picture this ⬇️   You're a parent who's started their own business. There's laundry to do, breakfast to be made, and they are NOT PUTTING THEIR SHOES ON.   Oh, and you've not posted on social media that day, you've got about a billion emails AND you've got to chase down your web designer because the buttons on your website just aren't working.   How do you know what to attack first?! Enter this episode of The Social Brain Podcast

Episode 19: The Surprising Benefits of Networking with Felicity Dwyer When it comes to networking, which one are you? 1️⃣ So nervous that you can't bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour) 2️⃣ Reaping the rewards of heading to a networking group and growing your business through relationships   Listen now to discover which camp Frances falls into

Episode 18: How to Manage Your Finances without Spreadsheets with Caro Syson It is more important *than ever* to track your finances - business related or personal. But what's the best way to track your business finances? How can you easily see who still owes you money? And is there a magic tool that allows you to track more than just your finances?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Caro Syson about how to track your incomings and outgoings (without spreadsheets!) to really know if you're putting all your energy into a hobby or a profitable business.   Caro Syson is a mum of four and Founder & Creator of Pocket PA, an all in one financial tool for small business owners that makes it easy to keep track of your finances, your bookings and your clients, all in one place.    Questions we answer for you in this episode:

Episode 17: What is Self Talk & Why is it Important? With Shelley Bosworth Do you talk to yourself as you would a friend? Or do you beat yourself up and criticise your every move? In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Shelley Bosworth about the way we talk to ourselves, why self talk awareness is important and the strategies to overcome negative self talk so you can push forward with your goals. Shelley Bosworth is a Business & Mindset Coach for women in business. Shelley helps you to get out of your own way, stop thinking about changing your mindset and actually help you build a strong mindset that'll see you achieving all your goals.   Questions we answer for you in this episode:

Episode 16: “Can I expense lunch with a client?!” Accounting 101 with Rachel Harris   Do you have financial anxiety as a business owner? Are you confused about paying taxes as a limited company vs as a sole trader? Does the thought of dealing with your numbers fill you with dread?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rachel Harris about all things finance, accounting and taxes as a business owner.   Rachel Harris is a qualified accountant, business owner and founder of Accountant She. Rachel specialises in accountancy and tax advisory services for female entrepreneurs, influencers and business owners and always goes the extra mile for her clients by providing support, empowerment and positivity along the way.    Questions we answer for you in this episode:

Episode 15: Getting Started with Digital Ads with Sarah Murdoch   Ready to supercharge your social media marketing

  Episode 14: The Importance of Creating a Contingency Plan with Nikki Stock What happens if YOU are unavailable in your business? Do you know someone who can take over in the interim? Or would your business fall to the ground? In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Nikki Stock about the importance of having a contingency plan in both your life and business.  Nikki Stock is a straight talking business strategist who doesn't sugarcoat what you need to hear. She'll give you a gentle nudge to get you on track with your goals and become your biggest cheerleader as you achieve the success you deserve.   Questions we answer for you in this episode:

Episode 13: Employing Someone in Your Business? Here's What You NEED to Know with Pip Foulsham   How do you know when it's the right time to employ someone in your business? What policies do you *legally* need to have in place when employing someone? Do you have to hire someone as an employee or is there another way?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Pip Foulsham about all things HR, hiring and how your business culture and leadership influences your employment of new people.   Pip Foulsham is a HR People Person who supports small and medium business owners to solve people problems, increase employee engagement and retention, and put a bit of pizzazz into their people plans.    Questions we answer for you in this episode:

Episode 12: Everything You Need to Know About Personal Brand Photography with Amanda Hall   Do you show your face enough for your business? Are you confident being your authentic self online? Do you struggle with being visible as a product based business? Professional brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor with your community.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Amanda Hall about everything you need to know when it comes to having a personal brand photo shoot.   Amanda Hall is a Personal Brand Photographer who works with small businesses to boost their visibility and improve their confidence in showing their face on social media. Amanda helps businesses to connect with their ideal clients through images that perfectly capture their personality.   Questions we answer for you in this episode:

Episode 11: Stand Out on Socials with a Personal Brand with Ella Orr Do you know what a small business owner's secret weapon is?? Personal. Branding. In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Ella Orr to uncover what personal branding actually is and the simple ways that you can inject your personality into your content. Ella Orr is a Social Media Marketer and Founder of Much More Social. After teaching for 30 years, Ella retrained in social media marketing and now specialises in helping business owners build a personal brand that makes them stand out on socials and attract their ideal clients on autopilot.   Questions we answer for you in this episode:

Episode 10: How to Network Effectively with Katy Davies   Networking gets a bit of a bad rap sometimes but more than ever, we're craving CONNECTION. Simply attending networking events on a regular basis isn't enough to get your business in front of the right people.    There's an art to networking effectively and in this episode, of The Social Brain Podcast, Head Brain Frances Barrett chats with Katy Davies to learn her top tips on growing your business by effectively using networking as part of your marketing strategy. Katy is the Founder of Piece of Cake Coaching and a Strategy Coach for Solopreneurs who want to find the missing piece between where they are and where they want to be in their business. Katy helps her clients work ON their business so they can move forward in their business and spend more time doing what they love.   Questions we answer for you in this episode:

Episode 9: How to Feel Confident In Front of The Camera with Julian Knopf   Do you struggle showing your face on socials? Lack confidence in front of the camera? Do you feel self conscious showing the world the real you? You're not alone, my friend. But when a photo of your face can see a 33% increase in engagement on your posts, it's time to face your fears and feel confident on camera.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with professional photographer Julian Knopf to find out how you can go from feeling too shy to share to posting yourself with pride. Julian is a Portrait, Fine Art & Boudoir Photographer, on a mission to empower people around the world to love themselves for who they are and feel confident in their own skin. He helps his clients shed their self-consciousness and skyrocket their confidence from a 3 to an 8 in a single session.   Topics we cover in this episode:

Episode 8: Everything You Need to Know About Email Marketing Sequences with Brittany Long   How does email marketing really compliment your social media marketing efforts? Are email marketing sequences that important?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Brittany Long about email marketing and why it's so important to start NOW! Brittany is the Queen of Evergreen and Co-Founder of Win With System. Brittany's worked with everyone from course creators and coaches to pet psychics and dog trainers, to help them make more money from the offers they already have through automated emails.   Questions we've answered for you in this episode:

Episode 7: Create a Winning Content Strategy to Boost Your Sales on Socials Does content strategy leave your head in a spin?! So many business owners post on social media without having a content strategy which can lead to you not getting the results you want (and deserve!). When you've got a well thought out content strategy in place, you're likely to see an increase in followers, engagement and most importantly, SALES! In this episode of The Social Brain Podcast, Head Brain Frances Barrett shares the following:

Episode 6: The Pros and Cons of Going Viral on Social Media with Laura Jane*   Have you ever googled “how to go viral on social media”? Would you love your reels to hit millions of views? Do you dream of social media fame? After listening to this episode of The Social Brain Podcast, you might just change your mind…. Join Head Brain Frances Barrett as she chats with Laura Jane, one of the most well known audio creators online.  Laura Jane is a Fairy Godmother for Creative Businesses, Founder of The Creative Business Association® and creator of world famous jingles including ‘It Costs That Much' and ‘We Don't Owe You Affordability'.   Questions we've answered for you in this episode:

Episode 5: “I'm scared to go live!” Learn My Top Tips for Going Live on Social Media   Do you struggle when it comes to going live on social media? You're not alone. In fact, most of our clients actively avoid going live on social media but utilising the live feature is a fantastic way to nurture your audience and turn your community into customers.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett answers 3 of your questions about going live:

Episode 4: Understanding the Relationship Between Social Media Marketing & Sales Funnels with Rebecca Wise   Funnels, sales funnels, marketing funnels: it's enough to make your head spin! But combining your social media marketing with strategic, well thought out funnels can help to build brand awareness and skyrocket your sales whilst you sleep. And who doesn't want more sales on autopilot?   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Wise to understand the relationship between social media marketing and sales funnels. Rebecca is a fuss-free funnel expert who helps course creators, coaches and service providers to create customer journeys that take their potential clients from stranger to super fan.   Questions we've answered for you in this episode:

Episode 3: Maximise Your Visibility without Spending All Day on Social Media with Rebecca Hawkes   What do you do when you want to keep your business visible but don't want to dedicate all of your time to being on social media? Short answer: YOU DIVERSIFY YOUR MARKETING STREAMS.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about her top tips for keeping your business visible everyday but decreasing your social media time. Rebecca Hawkes is a Vibrant Visibility Coach who helps entrepreneurs maximise their online presence without having to spend all day every day on social media. She also supports her clients & community in creating more self confidence so they can eliminate their visibility fears and attract more customers on autopilot.   Questions we've answered for you in this episode:

Episode 2: The Pros & Cons of Changing Your Niche with Jade Foster-Jerrett   What on EARTH is niching and HOW do you do it? What happens if you change your mind and want to focus somewhere else?!   In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Jade Foster-Jerrett about how she changed niches within her businesses and how that impacted her social media marketing strategy. Jade is a children's entertainer and Founder of The Party Marketeers where she helps people in the party industry go from party pooper to party pro on social media, so they can attract more bookings for their services.    Questions we've answered for you in this episode:

Episode 1: “My reels are getting lots of views so why am I not making any sales?!”   Welcome to the very first episode of The Social Brain Podcast!  Get ready to hear our top tips for boosting your brand awareness, growing your community and increasing sales in your business with social media marketing.   In this episode of The Social Brain Podcast, Head Brain Frances Barrett answers these questions:

Welcome to The Social Brain Podcast! I'm Frances, Head Brain of The Social Brain and I'm excited to share our brand new podcast with you. My mission is to empower you, the business owner, by educating you in the stuff you really need to know to drive your business. We cover everything from niching and becoming visible away from social media marketing, to confidence on camera and how to network effectively. And of course, as a social media marketing agency, we talk a little bit about that too. With new episodes every single week, I know that you're going to learn something new to drive your business to wherever you want it to go. Find our episodes wherever you listen to your podcasts, and don't forget to hit subscribe for our latest episode. CONNECT WITH THE SOCIAL BRAIN Follow The Social Brain on Instagram