Viva Downtown's Downtown Discussion

Local Theatre Director, Emma Richardson, Redding Cultural District Program Assistant, Gabe Newman, and Cascade Theatre Box Office Manager, Jacob Akana join Viva Downtown to talk about their participation and engagment for the next generation in downtown programming and arts and culture. From theatrical productions, live music and tabletop gaming our guests in this episode are building artistic and community-driven programs that bring new energy in Downtown Redding's historic buildings. Tune in to hear how they're creating outlets for themselves and other young people to  grow alongside their downtown—and how you can get involved too. 

Redding Rodeo Week kicks off May 9–18, and the Asphalt Cowboys saddle up on the Downtown Discussion Podcast to share what's in store!Dave Tappan and Mikey join us to talk about the history and tradition of the Asphalt Cowboys, what it takes to become one, and all the excitement around this year's downtown events. From the return of the iconic Street Dance—featuring a special performance by Ben Haggard, son of country legend Merle Haggard—to the beloved Pancake Breakfast where nearly 30,000 pancakes are served, this episode celebrates Redding's rodeo spirit and the vibrant transformation of downtown in recent years.Link To Asphalt Cowboys Events: https://asphaltcowboys.org/calendar/Link to Redding Rodeo: https://www.reddingrodeo.com/

Tyler Faires is back on the Viva Downtown Discussion Podcast to talk about the Sundial Film Festival's exciting return to the Cascade Theatre on Saturday March 22, 2025. He shares insights into the festival's revitalization, collaborating with filmmakers and artists to establish a dynamic local, regional, and international film event in Downtown Redding. Tyler also explores the future of filmmaking and the crucial role of investing in local film programs in Shasta County. Tune in to learn more about the people shaping the future of downtown Redding through social, cultural and economic development. The Sundial Film Festival: Saturday March 22, 2025  at the Cascade Theatre.Check out the Website: Sundial Film Festival - A Northern California Film FestivalGet your Tickets Here: Sundial Film Festival – Cascade TheatreTICKET INFORMATION: Get ready for an unforgettable cinematic experience at the 16th Annual Sundial Film Festival on March 22nd at the iconic Cascade Theatre! This is your chance to immerse yourself in the best local and international films, showcasing incredible talent from around the globe.Don't miss out—grab an All-Access Pass to enjoy both screenings with over 25 films through the day, or choose individual tickets for the 2 PM and 7 PM showings. Whether you're a film enthusiast or just looking for an exciting afternoon or evening out, the Sundial Film Festival is the place to be!Both showings have entirely different films and we are rating the two events with PG13 in mind. Please be advised. Pricing from $25 to $45

Ami and Bart Hauptman, local family brewers, join the Downtown Discussion podcast to discuss their new ownership of Woody's Brewing Company. Woody's Brewing Company celebrates 10 years of being established in Downtown Redding as a family business, learn about Ami and Bart who are excited to take on Woody's with their family and continue producing top quality beers, dining experiences, and community involvement.https://woodysbrewing.com/Woody's Brewing Company530-768-10341257 Oregon Street Redding, CA 96001

Eddie McAllister, facilitator of the Shasta Beloved Community and recipient of the National Education Association's Dr. Martin Luther King Jr. Award, joins Viva Downtown on the Downtown Discussion Podcast. Eddie discusses the upcoming Dr. Martin Luther King Jr. celebration in Downtown Redding on January 20, 2025, and the shifting cultural climate of Shasta County. He also shares ways to get involved in community organizing and breaking down cultural barriers.Monday, January 20, 2025: Dr. Martin Luther King Jr. Celebration. Schedule of Events: Events: 10 a.m. - 3 p.m. • Prayer/Praise Circle/March to Sequoia | 10am Starts at the Shasta County Superior Courthouse - 1500 Court Street, Redding, Ca. A shuttle will be available at 9:30am at Sequoia Middle School for transportation to the Courthouse before the program begins. MLK Celebration Program & Performances/Bell Ringing Ceremony | 11:30am Lunch (provided) & Information Booths | 1:30pmLinks to learn more:Shasta Beloved Community: https://www.facebook.com/SCbelovedcommunity?mibextid=wwXIfrDr. Martin Luther King Jr. 6 Principles of Non Violence: https://civiced.org/six-principles-nonviolenceEddie McAllister recipient of the 2024 Dr. Martin Luther King Jr. award: https://www.nea.org/professional-excellence/conferences-events/human-civil-rights-awards-program/winners/mccallisterThank you for joining us on the podcast EddieThe Downtown Discussion Podcast features the people who enhance downtown through social, cultural, and economic development. The podcast is edited and produced by Jacob Akana. 

Danny Orloff, director of Paint the Town Redding and Karlo Henry founder of The Art Hunger/Viva Downtown Arts Director, joins Viva Downtown on the Downtown Discussion Podcast to discuss Beyond the Box Art Project. Beyond the Box coordinated by Orloff and Henry is a creative partnership between Redding Electric Utility and 20 local artists to paint 20 unique and diverse murals on City of Redding Electric Boxes in Downtown. Danny and Karlo discuss the impact, process, and inspiration behind this project. 

The Shasta Historical Society joins Viva Downtown on the Downtown Discussion Podcast. Chairman of the Board, Jason Salter, and Development & Marketing Manager, Gabriel Leete discuss the ongoing renovations, improvements that are occurring after a flood damaged the interior of the Society. We also discuss the impact of Historical Societies for Main Streets and the benefits of becoming a member with your local Historical Society.Since 1930 the Shasta Historical Society mission has been to actively preserve, promote, and bring to life the history of Shasta County.  Become a member today: https://shastahistorical.org/support/membership/Free copy of Covered Wagon: ANNUAL PUBLICATION OF SHASTA COUNTY HISTORYFree entry to Monthly MeetingDiscount on special tours & programmingInvitation to member's only events10% discount in storeFree quarterly newsletterFree monthly E-newsletterFree use of research libraryThe Downtown Discussion Podcast highlights the people who enhance Downtown through social, cultural and economic development. 

Redding Roots Revival, the two day music festival that takes place here in Downtown Redding returns September 27,28. Janelle Pierson and Donnie Red joins Viva Downtown on the Downtown Discussion to discuss the significant efforts to produce this music festival. Redding Roots Revival activates four stages in Downtown Redding with local, regional and national artists. Redding Roots Revival is going five years strong, in this podcast learn about the social, cultural, and economic development of producing a music festival in your Downtown.To get Tickets: https://aftontickets.com/event/buyticket/57jm3opl9v/2024-redding-roots-revival-music-festivalLine Up of Artists: https://reddingrootsrevival.org/2024-schedule/Spotify link to participating musicians: https://reddingrootsrevival.org/#spotify

Local Film makers, Tyler Faires, Tyler Lochamy, and Tom Green, join Viva Downtown, on the Downtown Discussion. In this Downtown Discussion we discuss the success of the local documentary ACID Canal, directed by Tyler Faires, the return and reimagining of The Sundial Film Festival, and the importance of film and story telling in your Downtown. To learn more about their upcoming projects, Sundial Film Festival, and local film making resources follow these links:ACID CANAL:https://faireswheelfilms.com/acid-canal/SUNDIAL FILM FESTIVAL:https://info1534400.wixsite.com/sundial-film-festivaMEDIA COALITION:https://m.facebook.com/groups/796014889127936/?ref=share&mibextid=S66gvFFAIRES WHEEL FILMS:https://faireswheelfilms.com/FILM SHASTA: https://filmshasta.com/

 Maggie Redmon, Cascade Theatre's interim director, joins us to discuss her role with the theatre. Cascade Theatre for the past 20 years since reopening has established itself as the beacon of arts and culture. The historic theatre originally opened in 1935.  The theatre eventually shuttered with the original artwork and architecture being covered. Through community, private and public investment and involvement the Cascade Theatre reopened in 2004 with the original art deco design being reintroduced and preserved. Maggie shares celebration 20 years Celebration since the Cascade Restoration project, the current direction and goals that the Cascade theatre is working towards, and ways that you can become involved with continuing the impact of the Cascade Theatre as a beacon of arts and culture. 

The Sundial Bridge celebrates 20 years since its completition in the Redding Cultural District. Shannon Philips, Chief Operating Officer of the McConnell Foundation, joins the Downtown Discussion to discuss the 20 year milestone celebration. The festivities will bring Bandaloop Wire Dancers, artists, recreational activities and culinary experiences together from June 28 through July 4. Check out the list of activities HereThe Sundial Bridge at Turtle Bay, designed by international architect Santiago Calatava, crosses the Sacramento River in the heart of Redding, California. Opened July 4, 2004, the bridge links the north and south campuses of Turtle Bay Exploration Park and serves as a new downtown entrance for Redding's extensive Sacramento River Trail system. Access to the Sundial Bridge and surrounding river trails are free to the public.Learn more about the Sundial Bridge Celebration. https://celebrate20.com/Learn more about the Sundial Bridge History: https://www.turtlebay.org/sundial-bridgeBandaloop Performance Schedule: FRIDAY, JUNE 28Morning Show7:30am - Event opens9am - Bridge closes9:30am - Show begins10:15am - Bridge re-opensEvening Show6pm - Event opens7:45pm - Bridge closes8:15pm - Show begins9pm - Bridge re-opensSATURDAY, JUNE 29Morning Show7:30am - Event opens9am - Bridge closes9:30am - Show begins10:15am - Bridge re-opensEvening Show6pm - Event opens7:45pm - Bridge closes8:15pm - Show begins9pm - Bridge re-opens

Sara Sundquist and Anna Blasco from Healthy Shasta, join Viva Downtown on the Downtown Discussion podcast to discuss Bike Month and Downtown Community Walking maps. The month of May is Bike Month, learn how to participate in local biking events during the month: Information Here at Love to Ride Shasta County: https://www.lovetoride.net/shastaHealthy Shasta has partnered with Viva Downtown, the City of Redding, Visit Redding, the Redding Cultural District, Shasta Historical Society, and local artist Tyler Brown Cifu Shuster to design four community walking maps in Downtown. The four maps feature: A mural walk, historic structure walk, Calaboose Creek walk, and trails that connect to Downtown. This program is made possible by the California Upstate Creative Corp grant. Check out the maps here: https://www.vivadowntownredding.org/maps/historicalHealthy Shasta partners with the community to promote healthy eating and physically active lifestyles through environmental, policy, and organizational change. https://healthyshasta.org/The Downtown Discussion podcast highlights the people who enhance Downtown Redding through social, cultural, and economic development. 

Adam Yount, the business owner of AREA 151,  joins Viva Downtown on the Downtown Discussion Podcast.  Area 151, a full  immersion virtual reality gaming experience based business.   Learn about the Adam's process for developing Area 151, through renovations of a former office space, to how VR is transforming the way people experience immersion gaming and team building. Yount is a lifelong resident of Redding and has been proud to see the momentum and development of Downtown Redding.  Area 151 develops their games internally and creates team based games fun for the whole family,  friends and business groups. Learn more about AREA 151 here: https://www.area151vr.com/AREA 1511518 Market Street Redding, CA 96001 530-395-9746virtualbattlearena@area151vr.comHours: Closed Monday and Tuesday, but we are open Wednesday- Sunday 10am-7pm.  closed on four Major holidays (Christmas, Thanksgiving, Easter, Labor day)

Sharon Brisolara, of Inquiry that Matters, joins Blake Fisher on the Downtown Discussion Podcast to discuss Women's History Month and International Women's Day. In coordination with Women's History Month, Viva Downtown and Sharon Brisolara will host presentations and open mic poetry programs that highlight and celebrate Women leadership and contributions. This programming is part of the Upstate California Creative Corp grant. Participate and attend the programs at the IOOF HALL 1445 Market Street: UPSTAIRS Ballroom located in the California Street Alley. Women's History Month Programming: Women in Faith Leadership: Wednesday March 13th, 6 to 8 p.m. Women Leaders on Navigating Negativity and Working for Positive Solutions: Tuesday, March 19th, 6 to 8 p.m. Society of Women Engineers: Thursday, March 21st, 6 to 7:30 p.m. Open Mic Poetry: March 20, 2024:

Todd Jones joins Blake Fisher on the Downtown Discussion Podcast to discuss his new roll as the Greater Redding Chamber of Commerce President and CEO.The Downtown Discussion Podcast highlights people who enhance Downtown Redding through social, cultural and economic development. The podcast is edited by Jacob Akana. 

John Truitt from Viva Downtown, an Accredited Main Street America organization, joins us on the Downtown Discussion Podcast to talk about positive development though art; civic engagement through art; and Upstate Creative Corps projects. John discusses upcoming arts projects and how Downtown Redding creatives are actively engaging people to make a healthy, resilient and vibrant community.Learn more about Upstate Creative Corp here: https://www.upstatecreativecorps.org/

New Downtown Discussion Podcast: The Greater Redding Chamber of Commerce, President and CEO Jake Mangas, joins us on the downtown discussion for an exit interview. Jake has recently been hired as the new president of Mercy Foundation North and will begin his role in January of 2024. For the last eight years, Jake has navigated the Redding Chamber of Commerce. In this discussion, Jake shares why the Chamber became an early adopter of Downtown Redding revitalization efforts, the values of small businesses that make up a strong chamber, and his appreciation for everyone involved in establishing a vibrant community at the Chamber of Commerce and in Redding. Jake was our first interview for the Downtown Discussion, we are thankful at Viva Downtown to have worked with Jake and the incredible Chamber of Commerce staff on multiple projects and events. We wish him, and the Chamber of Commerce, a Happy New Year and Cheers to new beginnings. Podcast produced and edited by Jacob Akana

Happy Holidays from the Viva Downtown Downtown Discussion! Jim Calhoun of Redding Electric Utility joins us on the podcast to kick off the Holiday Season.  Jim Calhoun has been an arborist for close to 45 years, and began  his career with Asplundh Tree Expert Company in Trinity County. In 2003 Calhoun took on the roll of planning, harvesting, and lighting the tree as the supervising arborist for the City of Redding, Redding Electric Utility. This is the 104th year of the annual Downtown Tree Lighting and will be located in the original location on the interseciton of Market and Yuba Street. Jim shares the process, history and the hard work that goes into making this Downtown tradition possible each year. We would like to thank all of the partners who make this tradition possible: Sierra Pacific Industries, Headrick Logging, Dura Crane, Cal Trans, California Highway Patrol, and the City of Redding. This years tree was harvested 2 miles past Lake McCumber in Shingletown. Over 1500 lights have been decorated on the 72 ft White Fir Tree. It takes a crew of 7 REU workers to harvest and install the tree in Downtown. The Tree Lighting lands on December 1, 2023, Downtown Redding's First Friday. Sip, Shop and Support Downtown Busineses.First Friday is from 5 p.m. - to when businesses close. The Tree lights up right at 7 p.m.We are excited to partner once again with Kool April Nites and the Shasta Classic Car Club for a presentation of lighted decorated classic cars and the Enterprise High School Music Departments Victorian Carolers and Band performing under the tree. There are many Holiday events happening in the Redding Cultural District, check out Visit Redding's compresive list of Holiday activities that are fun for the whole family: https://visitredding.com/redding-holiday-events-guide/

Leah Sullivan and Hallie Hawkins, the new business owners of The Post Office Saloon, join Viva Downtown on the Downtown Discussion. The Post Office Saloon opened in 1976, in the Burton Building of the Downtown Mall. Over the years you may have experienced the Post Office through their staple menu nights like the Wednesday night spaghetti dinner, Thursday night prime rib dinner, or the incredibly fun Saturday Brunch with all you can eat breakfast and bottomless mimosas.While the business itself has experienced significant Downtown developments surrounding the location the Post Office saloon still remains charming timeless look since it first opened.Leah and Hallie, with years of dedication to the service industry, have since taken on The Post Office.  Learn about the interior improvements to the restaurant, why they invest in Downtown Redding, and how they are preserving the Post Office brand and interior while updating the service. The Post Office Saloon1636 Market Street(530) 605-1271Hours: Monday:  11AM-3PMTuesday:  11AM–8PMWednesday:  11AM–8PMThursday:  11AM–8 PMFriday:  11AM–9PMSaturday:  9AM–9PM ***Sunday:  10AM-5PM*** Saturdays:  All you can eat brunch and all you can drink mimosas - $40 per person ***https://www.postofficesaloon.com/The Downtown Discussion Podcast is where we highlight the people who enchance Downtown Redding through social, cultural and economic development. 

Small Business Development Center, associate Director, Beth Wood joins Viva Downtown on the Downtown Discussion Podcast. In this discussion, Beth shares with us the SBDC mission,  "Empowering Entrepreneuers and growing businessess in your area." Learn about upcoming free workshops and resources, the growing Downtown business and Redding economy, and the right questions to ask if you are starting a business. SBDC training resources calendar is located here: https://www.sbdcsc.org/events/?e_source%5B%5D=allOn August 16, join Shasta Cascade Small Business Resource Center for an Advisory Panel and networking event at the Shasta County Library 1100 Parkview from 5:30 p.m. - 7:30 p.m. This free forum will focus on: marketing, finance and capital, investment ready start ups, and what investors want to see in your business.The SBDC is a non-profit that has been around for over forty years, and is located across the United States, they are focused on making sure that business owners who are starting out, growing their business or transitioning their business have access to free resources, trainings and advising.  The Shasta Cascade SBDC has a large outreach in Northern California with around 15 advisors ready to work with entrepreneurs and business owners of all backgrounds and experience.   Thank you Beth for joining us on the Downtown Discussion. The Downtown Discussion is a podcast focusing on the people who enhance Downtown Redding through social, cultural, and economic development. The Shasta Cascade Small Business Development Center1305 Sacramento StreetRedding, CA 96001Get Directions(530) 222-8323

Downtown Discussion: NEW BUSINESS opens in Downtown Redding. Shenagins Baby Boutique a family business opens their doors officially on August 1. Katie Cline -co-owner of Shenagins joins Viva Downtown on the Downtown Discussion to talk about their new location activating the corner of Butte and Market Street. Shenagins Baby Boutique opened in 2020 Katie Cline, her mom Angel Weber, and other family members with all hands on deck to manage and design the boutique. Shenagins goal is to be a place where you can find modern, organic, on trend, and functional items designed just for baby as well as yourself.  Their new space will also cater small celebration events: Baby showers, gender reveals, and early birthdays. Shenanagins storefront is: 1490 Market Street, Redding CA 96001. Visit their website at: https://www.shenanigansbabyboutique.com/Their grand opening is scheudled for August 1, at 11:30 a.m. 

1551 MARKET CENTER - REDDING PUBLIC MARKET: Allen Knott from K2 Development and Chris Haedrich from Haedrich & Co., Inc. Commercial Real Estate for a MAJOR ANNOUNCEMENT for the future plans of 1551 Market Center, one of the new Downtown Redding Mixed use buildings.  Since the completion of 1551 Market Center in 2020, Downtown Redding has been anticipating what businesses will open their doors to activate the first floor space of the mixed use building. Apricot Lane Boutique was the first business operating in Market Center with New Clairvaux Vineyards following as the next business to open. In this podcast Allen and Chris share the plans and announce the next official businesses to move in to Market Center with the creation of REDDINGS PUBLIC MARKET.  The FIRST BUSINESSES ANNOUNCED are: Fall River Brewery downtown taphouse, The Bantam Kitchen southern cuisine - second location, a cocktail bar drinks garden, and a new bakery (name to be announced).  The  Redding Public Market will feature: best culinary and craft experiences in the North State in one location, a year-round covered patio, and space for grocery needs.  The Market Center Redding Public Market opening timeline is tentatively schedule for Summer of 2024. Learn more about Downtown Redding Development at: https://stories.opengov.com/reddingca/published/a_qtgRiSX

Shasta Living Streets OPENING CELEBRATION PODCAST: Shasta Bike Depot and Redding Bikeshare Project Completion: Shasta Living Streets the non-profit focused on biking and interconnected walking paths is celebrating the opening of their new, Shasta Bike Depot in Downtown Redding. Anne Thomas, the executive director of Shasta Living Streets, joins us on the Viva Downtown Downtown Discussion to share with us this historic preservation project of converting the Bell Rooms brick structure into the Shasta Bike Depot by utilizing the original bricks, when  E-Bikes/Bikeshare will become available in the Redding Cultural District, and how the Shasta Bike Depot will be an incredible resource to locals and tourism for biking transportation and a strong connected community and economy. The opening celebration of the Shasta Bike Depot is scheduled for; Friday May 12, at 1322 California Street Redding: 3 p.m. - 8 p.m.: Live music, a tour of the Shasta Bike Depot and live music by Marchfourth Brass Band. Bikeshare will become available Monday May 15, 2023. 70 bike docks have been placed around Downtown, River Trail, and Turtle bay. The app to use these bikes is called: BCycle - found on your respective app store. Link HERELearn more about the Shasta Bike Depot here: Shasta Bike Depot Fact SheetLearn more about Redding Bikeshare here: Redding BikeshareLearn more about Shasta Living Streets here: Shasta Living StreetsThe month of May is Bike Month learn more here: Healthy Shasta -Shasta Bike ChallengeShasta Living Streets was founded in 2010, located in Downtown Redding in the former RPD Downtown department. Their mission is to advocate and develop services and amenities that will help build our trail town to create a connected city. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.Downtown Discussion: https://linktr.ee/VivaDowntownDiscussion...You can find the Downtown Discussion on:SpotifyApple PodcastsAudibleBuzz SpoutViva Downtown Website

A NEW business rides on in to Downtown Redding. True Ride Studio is set to open in Downtown Redding on May 16th at their new location on 2100 Market Street. Co-Owner Laurie Ryan and Studio Manager Olivia Webb join us as our latest guests on the Viva Downtown Downtown Discussion. True Ride is a boutique cycling and strength studio that offers high-energy, exhilarating classes for all levels. Whether you want to lose weight, stay in shape, get healthy, or meet new friends True Ride Studio has you covered. Laurie and Olivia share with us their decision to invest in Downtown Redding and the transition to their new location after several years on Churn Creek in East Redding. Before opening their studio check out True Ride at their annual fundraising event: Bike, Bark, and Brew at Fall River Brewery, May 13 the K9 units of our local law enforcement. We will be holding two 45 minute cycling classes (1:00 pm and 2:00 pm) at the Brewery and all proceeds will go to the dogs! You do not have to ride to attend this event, showing up is showing support. Schedule classes with True Ride Here: https://www.trueridestudio.com/The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.Downtown Discussion: https://linktr.ee/VivaDowntownDiscussion...You can find the Downtown Discussion on:SpotifyApple PodcastsAudibleBuzz SpoutViva Downtown Website

Alex Hauf-Belden, the NEW Managing Director of the Cascade Theatre, is our latest guest on the Viva Downtown Downtown Discussion.  In this month's installment, Alex shares with us how the Cascade is an asset and resource for the community and the changes he is making to enhance the overall experience and quality of the Cascade Theatre. Thank you for joining us on the Downtown Discussion, Alex. The Cascade Theatre is an art deco theatre that was built in 1934. The theatre reopened to the public in 2004 after going through significant renovations to bring the Cascade back to its original art deco design after its time as a fourplex theatre. Based in Redding, CA, the Cascade Theatre presents both local and touring performances - located  at  1731 Market St, Redding, CA 96001. Open 11AM – 6PM Tuesday through Friday, and 11AM – 3PM  Saturday. You can find tickets and schedule of performance on Cascadetheatre.org and on Facebook on Instagram.The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Downtown Discussion: Parking Podcast- City of Redding Transportation Planner, Zach Bonnin,  joins Viva Downtown Program Coordinator, Blake Fisher, to discuss The City of Redding's restructured Downtown Parking Plan that is set to be implemented in the new year after January 23, 2023. Zach, shares the history of parking in Downtown, the functionality of this restructured plan, and the timeline/realities of parking changes and how they affect Downtown transportation and the Downtown economy. This is an episode you do not want to miss. For more information on the City of Redding Parking Program, visit cityofredding.org/downtownparking. As always thank you for supporting Downtown and Downtown businesses.  The City of Redding has more than 2,000 on-street and public off-street parking spaces in the Downtown core that will be available for use. Two private parking facilities Downtown provide additional public spaces, with 400 in the large parking garage on California Street and 60 spaces available in the garage under Market Center, located at 1551 Market Street.- The rate for Downtown public metered parking or parking in City-owned lots will be $1.00 per hour, Monday through Friday, from 8 am to 6 pm.  Parking is free on nights, weekends, and holidays, with no time limits after 6 pm. - -Privately-owned parking garages require payment 24 hours a day, seven days a week, up to $8.00 daily. Hundreds of free parking spaces without time limits are located just outside the paid parking zones and are available for anyone willing to walk a couple of blocks.During this transition, metered parking in Downtown Redding will be free of charge, beginning Monday, December 19th, through Monday, January 23, 2023.  Parking time limits  will still apply, as stated in the parking  signage. Parking enforcement will notify drivers of the parking options ahead of the implementation of the new system. Beginning Monday, January 23, 2023, the payment system for metered parking downtown will be active. Warning notices for non-payment will be issued for the first couple weeks, at which time parking enforcement will begin issuing tickets.-The parking system will utilize physical pay stations located throughout the Downtown core, in addition to other payment options. The pay stations will accept payment by coin, credit, or debit card.-A second payment method, a mobile app called “Flowbird,” is available for download on smartphones and will identify your specific parking location, allowing easy payment with your smartphone. Once your vehicle and method of payment are entered, payments will be made simply and remotely, without the need to visit a pay station.-The third payment option will allow users to pay via text, without the need for an app. This option, which is expected to come online in January 2023, will allow for a one-time payment, accessed by texting “ParkRDG” to 727563. This method will also provide text reminders to alert the user to the remaining time left on the parking meter and an option to add more time via text. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. Thank you Zach Bonnin and the City of Redding for joining Viva Downtown. The Downtown Discussion is produced by: Viva Event Coordinator, Jacob Akana. 

New Downtown Discussion Podcast: Katie and Erik Janiszewski, from Start Up Redding, a program of the Shasta Economic Development Center, is our latest guest on the Viva Downtown Downtown Discussion. In this episode Katie and Erik talk about the 7th annual Start Up Games, Friday November 4th - 6th at the IOOF Hall. The Start Up Games are an educational competition to teach the next steps after getting a great idea! Tickets are on sale now to participate in this 54 hour start up business competition to learn, grow,  find partners and create a  start up business. For more information and tickets visit: https://startupredding.com/games/Where: The IOOF Hall — 1504 Market St., Redding, CA 96001Starts: November 4th, 2022 @ 6:00PMEnds: November 6th, 2022 @ 9:30PMContact: hello@startupredding.comNOTE: Startup Games is open to the public on Friday night starting at 6pm and again on Sunday night at 4:30pm.The EDC of Shasta County is a 501(c)(3) public benefit corporation focused on growing, diversifying and maintaining a balanced economy, leading to more economic stability and sustainability for our region. Start Up Redding is a program of the Shasta EDC.  Viva Downtown is a Main Street Accredited Program focused on enhancing Downtown Redding through social, cultural, and economic development.Downtown Discussion: https://linktr.ee/VivaDowntownDiscussion...You can find the Downtown Discussion on:SpotifyApple PodcastsAudibleBuzz SpoutViva Downtown Website

This month, we're joined by Danny Orloff, the Tourism Marketing Director from Visit Redding to discuss the many tourism opportunities offered by Redding, Ca! Join our temporary host and Executive Director of Viva Downtown, John Truitt, in this month's installment of our podcast, where we talk to the people who enhance to cultural, social and economic vitality of Downtown Redding.From VisitRedding.com:"Welcome to the Redding Convention and Visitors Bureau! Our mission is simple. We want to encourage tourism in Redding where cultural entertainment, downtown dining, and top tier accommodations are just minutes from waterfall-filled hikes, cycling trails, and nationally-celebrated kayaking and fishing. The contrast is striking, and visitors love it. Stop in to pick up the latest information and schedules, or just to stay hi and get some recommendations form friendly locals. We'll shine some light on your visit, not unlike the very sun that just keeps shining on our little oasis."The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Ronda Alvey, Editor in Chief of Enjoy Magazine, is our latest guest on the Viva Downtown Downtown Discussion. Join our temporary host and Executive Director of Viva Downtown, John Truitt, in this month's installment of our podcast; where we talk to the people who enhance to cultural, social and economic vitality of Downtown Redding. In this episode Ronda talks about Enjoy Magazine, Riverfront Playhouse, and the many other hats she wears in our downtown.  Enjoy is a free lifestyle magazine distributed throughout Northern California. Based in Redding, CA Enjoy focuses on local community and life. - located  at 1261 Market St, Redding, CA 96001. Open 10AM – 5PM Monday through Wednesday, and 10AM – 8PM Thursday through Saturday. You can find Enjoy the Store and Enjoy Magazine online at enjoymagazine.com or on social media @enjoythestoreredding The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Robbie Givens Superb Skate Shop owner, shredded on over to talk with Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Robbie shares about Superb Skate Shop, why they are excited to be in Downtown, how skate culture is a fun and healthy way to be active in the community and the opening of the brand new Redding Skate Park. Superb Skate Shops is one of the newest businesses in Downtown. Superb sells, repairs,  creates skateboards and skate clothing  - located 1350 Tehama St. Redding, CA. Stop on by the shop before the Grand Opening of the new City of Redding Skate Park April 30 at 11:30 a.m. at Caldwell Park. The Downtown Discussion is a podcast with that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. 

Redding Mayor Kristen Schreder, stopped by to talk with Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Kristen discusses the future of Downtown Redding, current projects and development, and developing arts and culture.  Kristen was elected to the City Council in 2014, this is Kristen's second time serving as Mayor. Learn more about Mayor Schreder by visiting https://www.cityofredding.org/city-council/kristen-schreder. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Steven Major, owner of Simple Living Co. , joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. Simple Living Co. creates sustainable, organic, eco-friendly products for personal care ( moisturizers to toners & serums),  to home care (plant based laundry, dish, and hand soaps).  Steven shares about the creation of Simple Living Co. with his wife Sarah,  the sustainability of using organic local and North State ingredients  in their products,  innovations to streamline their shop to consumers, and future personal and home care products that are in current development. Shop and learn more about Simple Living Co. online or visit their Downtown location on 1507 Division Street. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. 

Erin Resner, current Council Member and former Mayor, joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Erin shares about her year as Mayor for the City of Redding from her favorite moments to raising a family and shares her optimism for the future of our community. Erin Resner was elected to the City Council in 2018 for a four year term learn more about Council Member Resner by visiting https://www.cityofredding.org/city-council/erin-resner. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Karlo Henry,  creator of The Art Hunger, joins Viva Downtown Program Coordinator, Blake Fisher for the latest episode of the Viva Downtown Downtown Discussion Podcast.  Karlo shares how The Art Hunger returns to the IOOF Hall 1504 Market Street for the Art Hunger Winter Gallery and Workshop December 3 - 23. Over the 2021 summer, Viva Downtown and The Art Hunger partnered up for a three month Summer Art Gallery that featured over 80 +  local artists each month from June - September. We look forward to partnering again for The Art Hunger Winter Gallery which features stunning holiday lights for picture opportunities, local artists works, and crafty workshops each weekend. Register for The Art Hunger holiday workshops https://www.vivadowntownredding.org/the-art-hunger-winter-gallery. THE ART HUNGER is a project born from the idea of creating community through ART. By creating and nurturing a healthy creative community and seeking opportunities to showcase the artistic creativity within our society. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Debra Fox,  President of Kool April Nites, joins Viva Downtown Program Coordinator, Blake Fisher for the latest episode of the Viva Downtown Downtown Discussion Podcast.  Debra shares how the Shasta Classic Car Club and Kool April Nites will help light up Downtown Redding's Christmas Tree in a  Classic Christmas Show and Shine to  kick off the Holiday Season. At 4 p.m. thirty classic Decorated Cars will be on the reopened Market and Yuba Streets leading up to the official Lighting at 7 p.m. Kool April Nites is a non-profit organization that presents a week-long public event for classic car enthusiasts in Redding, California every April. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Amanda DeOcampo, The Redding Planner,  joins Viva Downtown Program Coordinator, Blake Fisher for the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Amanda invites you to support Downtown Redding Businesses with the Downtown Passport for Small Business Saturday, November 27, 2021. The Downtown Passport was created in partnership with Healthy Shasta and 26 Downtown businesses that are excited to kick off the Holiday Season and promote walking in Downtown. You can find a passport at any of the participating businesses or Download your passport here.  Get a stamp on your "Passport" at each participating business and be entered to win one of several great prizes! The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. Great Work Amanda! 

Suzanne Russell, the owner of Carousel, joins Viva Downtown Program Coordinator, Blake Fisher for the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Suzanne shares about Small Business Saturday November 27, 2021. Small Business Saturday is a national push to support local businesses; learn how you can participate to support our local businesses around Downtown and check out the exciting Small Business Saturday event from 12 – 5 p.m. at The Park, Redding's Food Truck Park. Carousel seeks to provide women with a boutique clothing experience in a relaxing, uplifting environment, open Tuesday-Friday 11 a.m.-5 p.m. and Saturday 11 a.m. -4 p.m. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

 Adrienne Celli, Cedar Crest Brewing Bar Manager, joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Adrienne shares about Cedar Crest Brewing's upcoming events, seasonal beers and renovations for a new Kitchen at their Downtown location 1457 Placer Street, at Cascade Square. Cedar Crest Brewing features exceptional craft beer in a space handcrafted for connection. The tastings rooms in Redding and Red Bluff are favored community-gathering spaces for individuals, friends, groups, and events. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. https://cedarcrestbrewing.com/our-story/

James Mazzotta, owner of Enjoy the Store and in-house marketing director of Enjoy Magazine, joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode James shares what to expect at  Enjoy the Store's brand new location 1261 Market Street, activating the former BoardMart. We also celebrate Enjoy Magazine's 15th Birthday since being published. Enjoy is a free lifestyle magazine distributed throughout Northern California. Based in Redding, CA Enjoy focuses on local community and life. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. https://enjoymagazine.com/

Downtown Discussion-  Nick Brown, Director of Riverfront Playhouse's production of Clue, joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Nick shares what to expect for the official inaugural production and his directorial debut at Riverfront Playhouses new location on 1950 California Street. Clue opens September  17, 2021 and runs through October 2, 2021.  https://www.riverfrontplayhouse.net/play/Clu1980376778 The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

Redding Beer Week 2021 has arrived in the Redding Cultural District! Erick Mattson, of the Redding Rodeo Association joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode, Mattson updates us on the breweries, businesses and activities to look forward to during Redding Beer Week, August 20 - August 28. Purchase tickets to the opening ceremony and learn more about the upcoming event at https://www.reddingrodeo.com/p/beer-week. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

07/23/2021 Downtown Discussion-  Silas Lyons, Executive Editor of the Record Searchlight, joins Viva Downtown Program Coordinator, Blake Fisher in the latest episode of the Viva Downtown Downtown Discussion Podcast. In this episode Silas shares some of his favorite Downtown Stories and what Record Searchlight is working on as Newspaper Media transitions. The Redding Record Searchlight is a newspaper serving Redding, California. It has a daily circulation of about 30,000 and hosts a Redding news Web site, Redding.com.  The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.

THIRD EPISODE: DOWNTOWN DISCUSSION - “Downtown to Diestelhorst Biking and Pedestrian Trail Grand Opening July 15, 2021: 7 p.m. – 9 p.m.. Executive Director of Shasta Living, Anne Thomas, joins Viva Downtown Program Coordinator, Blake Fisher for the third episode of the Viva Downtown Downtown Discussion Podcast. In this episode learn about the new addition to the Redding Cultural District with the grand opening of the Downtown to Diestelhorst Bike Trail, future bike sharing opportunities, and the Downtown Connector Loop. Shasta Living Streets is a local organization dedicated to building better bikeways and trails, walkable cities and vibrant public places in Shasta County. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.”

Executive Director of the Shasta Historical Society, Heather Farquar, joins Viva Downtown Program Coordinator, Blake Fisher for the second episode of the Viva Downtown Downtown Discussion Podcast. In this episode we discuss the incredible work of the Shasta Historical Society and learn more about how they have revamped and transitioned their education and enrichment programs during this last year of the Covid19 shutdowns. Shasta Historical Society is committed to the education and enrichment of the community through their museums, research library, community events, and publications . The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development. 

Chamber of Commerce President and CEO, Jake Mangas, joins Viva Downtown Program Coordinator, Blake Fisher, for the inaugural Viva Downtown Downtown Discussion Podcast.  In this episode, we discuss the role that The Chamber of Commerce and DCI will play in the development of Redding's Tourism for the next five years. The Downtown Discussion is a podcast that focuses on the people who enhance Downtown Redding through social, cultural, and economic development.