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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic. Show NotesConnect With: Krista Brea: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On the version of Hot off the Wire posted April 2 at 7:15 a.m. CT: NEW YORK (AP) — Donald Trump has posted a $175 million bond in his New York civil fraud case, halting collection of the more than $454 million he owes and preventing the state from seizing his assets to satisfy the debt while he appeals. That's according to a court filing made public Monday. A New York appellate court had given the former president 10 days to put up the money after a panel of judges agreed last month to slash the amount needed to stop the clock on enforcement. One of Trump’s lawyers says, "He looks forward to vindicating his rights on appeal and overturning this unjust verdict.” An aid group says an Israeli airstrike on its workers in Gaza killed at least seven people, including several foreigners. The World Central Kitchen, the food charity founded by celebrity chef José Andrés, said early Tuesday that the seven killed include citizens of Australia, Poland, the United Kingdom and a U.S.-Canada dual citizen. It did not provide a breakdown and said at least one Palestinian was also killed. It said the workers were in the process of delivering desperately needed food aid that had arrived by sea on Monday when they were struck late that evening. Israel has said it is investigating the incident. HELSINKI (AP) — A 12-year-old student has opened fire at a secondary school in southern Finland, killing one and seriously wounded two other students. Police said the suspect was later arrested. Heavily armed police cordoned off the lower secondary school, with some 800 students, in the city of Vantaa, just outside the capital, Helsinki, on Tuesday morning. BALTIMORE (AP) — Officials say the U.S. Coast Guard has opened a temporary alternate channel for vessels clearing debris at the site of the fallen Francis Scott Key Bridge in Baltimore. The federal on-scene coordinator said in a statement Monday that it is “an important first step along the road to reopening the port of Baltimore." SAN FRANCISCO (AP) — Google has agreed to purge billions of records containing personal information collected from more than 136 million people in the U.S. surfing the internet through its Chrome web browser. The move comes as part of a settlement in a lawsuit accusing the search giant of illegal surveillance. Although Google isn't paying consumers any money in the case, estimates made in court records pegged the value of the privacy controls at $4.75 billion to $7.8 billion. DES MOINES, Iowa (AP) — The Powerball jackpot has climbed to an estimated $1.09 billion after no one matched the latest numbers. In other headlines: Alex Murdaugh gets 40 years in federal prison for stealing from clients and his law firm. Donald Trump's social media company lost $58 million last year. Freshly issued shares tumble. Person is diagnosed with bird flu after being in contact with cows in Texas. White House Easter egg roll draws a huge crowd after storm-delayed start. After welcoming guests for 67 years, the Tropicana Las Vegas casino's final day has arrived. UPS to become the primary air cargo provider for the United States Postal Service. Lou Conter, last survivor of USS Arizona from Pearl Harbor attack, dies at 102. Barbara Rush, actor who co-starred with Frank Sinatra and Paul Newman among others, dies at 97. Iowa and Connecticut move on to the Women's NCAA Final Four, Chief's Rashee Rice is cooperating with authorities, a former NFL star has passed away, the first no-hitter in MLB, Devin Booker goes off for 52 points, and more sports news. —The Associated Press About this program Host Terry Lipshetz is managing editor of the national newsroom for Lee Enterprises. Besides producing the daily Hot off the Wire news podcast, Terry conducts periodic interviews for this Behind the Headlines program, co-hosts the Streamed & Screened movies and television program and is the former producer of Across the Sky, a podcast dedicated to weather and climate. Lee Enterprises produces many national, regional and sports podcasts. Learn more here.
OptionsDesk's Sebastian Blanco discusses the latest earnings reports from Google, AMD and Microsoft and their impact on stock market dynamics. Despite meeting or exceeding expectations, these tech giants saw a surprising drop in share prices. Blanco explained that investors often expect more than just meeting forecasts; they look for significant overperformance, which influences stock values. Google and AMD's shares fell by 6% in pre-market trading, while Microsoft remained stable. Although Google, Microsoft, and AMD reported increased revenues, investor confidence in Google wavered due to lower-than-expected advertising growth. AMD, while posting solid earnings, offered a conservative outlook for Q1, focusing more on their data centre segment, highlighted by $2.5 billion in pre-orders for their AI-focused MI 300 series GPUs. Microsoft's revenue, boosted by AI initiatives, grew by 30%, attributing 6% of this growth to AI advancements. CEO Satya Nadella emphasized the company's shift from discussing AI to implementing it at scale. This AI focus is expected to be a common theme among tech companies, with Apple and Meta also anticipated to touch on AI in their upcoming earnings reports. Blanco also mentioned the Federal Open Market Committee's interest rate decision, highlighting the market's attention to the Federal Reserve's future rate cut indications. This insightful analysis offers a comprehensive overview of current trends in the tech industry and financial markets, underscoring the intricate relationship between corporate earnings, investor expectations, and market responses. #TechEarnings #StockMarket #GoogleEarnings #AMDEarnings #MicrosoftEarnings #NvidiaEarnings #InvestorExpectations #TechStocks #AIinTech #AdvertisingGrowth #EconomicOutlook #FOMC #InterestRates #FinancialAnalysis #Optionsdesk #ProactiveLondon #SebastianBlanco #MarketTrends #CorporateEarnings #TechIndustry #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic. Show NotesConnect With: Krista Brea: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies. He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways to optimize top-of-the-funnel. Plus, he offers amazing free ways to scale SEO – and when SEO is not a good idea. Give it a listen... And be sure to check out Sam's podcast, Business Growth Marketing: https://www.businessgrowth.marketing/ And find him on Linkedin: https://www.linkedin.com/in/samdunning/-------Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/
TechByter Worldwide (formerly Technology Corner) with Bill Blinn
When I set up a new computer, MacroExpress Pro is one of the dozen programs that are installed immediately. Those who don't need all the power of the pro version may find one of the three more basic options useful. In Short Circuits: DPReview has been an essential resource for anyone who uses digital photography, but Amazon has ended its quarter-century run and soon all traces of the site will be gone. • Although Google was an early leader in artificial intelligence, ChatGPT and others took the lead and Google is trying to reclaim its leadership position. So now we have Bard, by “invitation” only. Twenty Years Ago (only on the website): Unicode was fighting for recognition in 2003. The advantages were obvious, but it wasn't catching on quickly. Today it's everywhere.
That is right...this BIG PICKLE is in need of some pickle love. She feels like an ADDISON'S ROCKSTAR at the moment but is in fear about another diagnosis. My mental freight train of fear is running away from me. Although Google can be your friend it is also your enemy. Elhers Danlos Syndrome is my GOOGLE DIAGNOSIS...although I fear the worst-case scenario. When you have one rare illness....ALL ILLNESSES now seem possible. What is a GIRL TO DO!!!!!!!! I am waiting for testing, and specialists to ease my fears. I am now at the start of a journey of the unknown that many of you travelled with your diagnosis of Addison's Disease. I was fortunate of a fast 6 weeks diagnosis when I was diagnosed with Addison's Disease...but now I wait with my fears. Please PICKLES if you have Elhrs Danlos Syndrome please reach out to me at thepicklejar@rogers.com Please be well my pickles....thank you for all the love.
In this series, you'll learn what a link wheel is and how it can help your websites. Why? Because Link wheels are still working for SEO in 2021 and can aid your efforts in increasing traffic to any website of yours from the Search Engines (Google) via the magic of "Backlinks". In the 21st century, most search engines use link wheels as a primary link-building method. A link wheel is essentially a group of sites that all link back to one other site. The more sites that are in the group, the more link value there is to the linking site being put in that group. Although Google recently put out a new set of rules and regulations on what types of links it will and won't count, link wheels are still a very effective way to build links. Throughout the years, linked-wheel strategies have evolved a lot, but one of the most basic principles still works: getting links to your site. And it's not as hard as many might think. In this podcast, we will be covering how to link entities work, the difference between a link wheel and other link-building strategies, and why we think link wheels will continue working for SEO in 2021 and beyond. Stay tuned to the end for a bonus tip! More info about link wheel: how link wheels work for SEO in 2021. : https://seo.co/link-wheel/ Connect with us: SEO // PPC // DEV // WEBSITE DESIGN
Although Google pushed it's cookie ban to 2023, retailers need to prepare for a cookie-less future now. Shoppers expect greater privacy and security than ever before, says NRF VP of Retail Technology and Cybersecurity Christian Beckner. On this episode of Retail Uncharted, he explains how retail marketers can get privacy and security right while still driving sales.
Recently, Google announced that Chrome browser will no longer allow using 3rd party cookies, starting from 2022, in an attempt to take another step in improved user privacy. Although Google isn't the first tech giant to follow this path because Firefox and Safari had started this process long before, Google's decision will have a bigger impact on the digital marketing arena. Nicole Brennan, Director of Client Services, joins us today to talk about the impact of this change. David and Nicole dive into the conversation by talking about what types of cookies are going away, different types of cookies, and how they are distinct from each other. They also talk about some of the other options available for retargeting once cookie-based retargeting becomes unavailable. Another area David & Nicole focuses on is contextual targeting. Nicole talks about how contextual targeting may come in handy for marketers when Google implements this new approach. Wrapping up the episode, David & Nicole talk about how location-based marketing comes into play with regard to the cookie ban and some tips and tricks for communicating with stakeholders about Google's cookie ban and its impact on advertising campaigns. [01:38] Cookies – Not all cookies are going away. Nicole talks about what goes away, what stays, and the differences between the two types of cookies. [02:54] Alternate Options – Some of the other options available for marketers for retargeting once this cookie ban is implemented. [05:14] Contextual Targeting – How contextual targeting works and how it may be beneficial once the cookie ban is implemented. [06:54] The Motive – David & Nicole talk about the reasons why Google may have decided to disallow 3rd party cookies. [10:04] Location-Based Targeting – How the new change may affect location-based marketing and what marketers need to keep in mind about it. [13:37] Stakeholders - How marketers can effectively communicate with their stakeholders about the impact of Google's cookie ban.
TechByter Worldwide (formerly Technology Corner) with Bill Blinn
Although Google is the most used search engine and Bing is a distant second, an even more distant Duck Duck Go has several advantages. In Short Circuits: Research that shows company security is more at risk when employees work from home is no surprise to security experts. The risk to corporate data is substantial. • A lot of applications start with Windows. The operating system needs some processes and you've probably added some, but there may be others that you didn't request and may not even know are running. Needless applications can cause problems, and we'll consider how to find them and remove the ones you don't want. In Spare Parts (only on the website): Improvements for Firefox's search function makes finding something faster and easier. • The COVID-19 pandemic continues and will likely worsen as states begin to loosen regulations. Now's a good time so surveil yourself. • Twenty years ago: I loaded a virus onto the office computer -- the first and only time I made that mistake. It taught me a most important lesson.
In order to forestall privacy issues and prevent more scrutiny on user data, Google has updated privacy tools on its video streaming platform, YouTube and Google Maps. While YouTube users will now be able to set their search and viewing histories to auto-delete after a period of time, users of Google Maps will have an incognito mode, which means a user’s movements won’t be recorded when it’s turned on. The incognito mode for Google Maps, inspired by the Chrome browser’s incognito feature will enable users to search and navigate places without having any information linked to their accounts thereafter. This means users will be able to choose what stays on the app and what doesn’t as there would be a toggle to turn on or off. Although Google is yet to release the exact date when the new features will be available for iOS users, it would be available on Android this month. Google has also disclosed that users would be able to delete their voice histories from artificial intelligence system Assistants using a voice command. There would now be a way for users to check their passwords via a password manager to make sure they are still secure. --- Support this podcast: https://anchor.fm/newscast-africa/support Learn more about your ad choices. Visit megaphone.fm/adchoices
This week's shutdown of Google Plus has many long-time Google faithful declaring this as the final nail in the coffin! Although Google has a track record of shuttering services that many come to love, which has now lead to a climate of distrust, I believe there's something far more important at play here. --- Send in a voice message: https://anchor.fm/voluntary-input/message Support this podcast: https://anchor.fm/voluntary-input/support
Taliban fighters stormed an army post in northern Kunduz province early Tuesday, setting off a clash that killed more than two dozen people — most of them soldiers, Afghan officials said. At least 23 soldiers and three police officers died, the Associated Press reports, citing Mohammad Yusouf Ayubi, head of the provincial council. Taliban insurgents also attacked a police checkpoint in Baghlan Province Monday night, Tolo news reports. At least 10 police officers, including the outpost's commander, reportedly died in that assault. Today's violence was on the same day as a Taliban meeting with a group of Afghan politicians in Moscow, discussions that followed last month's optimistic talks between US and Taliban representatives. The two-day meeting in the Russian capital between the Taliban and Afghan figures is seen as another step in a process aimed at resolving Afghanistan's 17-year war. Abdullah Abdullah, the country's chief executive, said that the Taliban were the biggest obstacle to peace, but that if the Moscow meeting creates "an opening for real peace talks, it would still be a step forward." But the meeting has sidelined Afghan President Ashraf Ghani's government, which has criticized the gathering. Will peace ever be achieved?Federal prosecutors in New York on Monday delivered a sweeping request for documents related to donations and spending by President Donald Trump's inaugural committee, a sign of a deepening criminal investigation into activities related to the nonprofit organization. The wide-ranging subpoena served to the inaugural committee seeks an array of documents, including all information related to inaugural donors, vendors, contractors and bank accounts of the inaugural committee and any information related to foreign contributors to the committee, according to a copy reviewed by The Washington Post. One of the things that I find interesting is that the subpoena was issued by the US Attorney's Office in the Southern District of New York. Many of those prosecutors have cut their teeth on mob and racketeering cases. They are investigating crimes related to conspiracy to defraud the United States, mail fraud, false statements, wire fraud and money laundering. This seems to be much clearer than the broader net that spcial counsel Robert Mueller has used. Trump's inaugural committee raised a record $107 million to fund events and parties surrounding his assumption of office in January 2017, more than twice the amount raised to fund President Barack Obama's 2009 inauguration. Contributions were made by a wide array of corporate interests and wealthy Trump supporters, according to filings with the Federal Election Commission. Does the amount raised send a red flag to prosecutors? President Trump is expected to call for more bipartisan cooperation in his State of the Union address tonight. Pay close attention to how he delivers a message that most likely was not written by him and will be in direct conflict with his rhetoric and actions up to this point. Pay very close attention to his tenor, tone and delivery. Trump has made it clear that he could declare a national emergency if he doesn't get a border wall out of the negotiations with Congress. Will he use the speech to make his case, and if so, how much time will he devote to it? With the February 15 deadline looming, will he use his rhetoric from the bully pulpit as leverage to try to back the bipartisan conference committee into a corner? How will the Democrats respond to his call for bipartisanship? Will they stand and applaud for anything he says, and if they take the stoic approach, could those optics backfire?A recent Common Dreams article states that "a major tech company is tracking what you do on your phone, even when you're not using any of its services, down to the specific images that you see. It's also tracking all of your network traffic." Many of you might think this is another discussion about Facebook. No, this is about Google and its ScreenWise Meter. So, what's going on here? We had hearings a few months ago. All of these executives from social media companies came before Congress and testified, but nothing really seemed to come from it. Now this. In order to spy on iOS users, Facebook took advantage of Apple's enterprise application program to get around Apple's strict app distribution rules. When news of this Facebook program hit earlier this week, Google scrambled to pull the plug on its own “user research” application, which was taking advantage of the same Apple program. Apple quickly revoked both organizations' Enterprise Certificates, shutting down all of Facebook and Google's internal iOS applications and tooling, leaving the two giants in disarray. Although Google pulled its iOS application, all the other parts of its ScreenWise Meter surveillance program are still in operation — and in some cases, they collect even more data about their “research users” than the Facebook counterpart did.President Trump's plan to build a wall along the US-Mexico border is held up in a political stalemate with congressional Democrats. But one of Trump's most prominent supporters in the tech industry tells me virtual border security is already here — and rapidly expanding. Palmer Luckey's company, Anduril Industries, is deploying a security system along the border designed to detect illegal crossings, using towers equipped with radar sensors and cameras, as well as artificial intelligence to spot abnormalities human eyes might miss. Anduril's system is known as Lattice. His company is expanding its systems in California this month under a contract with US Customs and Border Protection. The focus here in Washington is on Trump's call for a physical wall — especially as the president considers declaring a national emergency to build it. After the longest government shutdown in US history did not yield a breakthrough in border security negotiations, Democrats who are resistant to building a physical wall have said they are open to funding for a “smart wall,” or some other alternative to secure the border using technology.GUESTS: Elisabeth Myers — Editor-in-Chief of Inside Arabia. Carmine Sabia — Journalist and writer for Citizen Truth. Eugene Craig III — Republican strategist, former vice-chair of the Maryland Republican Party and grassroots activist. Chris Garaffa — Web developer and technologist.
Francella Ochillo: Latinos and Tech Policy -- The Policy Year Ahead (Ep. 153) Francella Ochillo joined Joe Miller to talk about the tech policy issues the National Hispanic Media Coalition is most focused on during the policy year ahead. Bio Francella Ochillo (@Francella202) is the National Hispanic Media Coalition’s (NHMC) Vice President, Policy and General Counsel. Francella brings a unique combination of litigation and community activism experience to NHMC. At the Department of Justice, she worked on securities fraud investigation teams, prosecuting banks for corporate misconduct under the False Claims Act and Financial Institutions Reform Recovery and Enforcement Act. Meanwhile, she maintains her commitment community engagement in various roles at the YMCA, a non-profit devoted to strengthening communities. Even though Francella has called the District of Columbia home for the past ten years, she is originally from New Orleans and still loves jambalaya. She has a B.S. degree in Marketing from Morgan State University where she graduated with honors from the School of Business. She earned her J.D. from the John Marshall Law School in Chicago, Illinois where she excelled as a moot court competitor and went on to represent the City of Chicago in Administrative Hearings. Francella is currently a member of the District of Columbia Bar. Resources National Hispanic Media Coalition Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Noble Human and Machine: Rethinking Work in the Age of AI by Paul Daugherty and H. James Wilson News Roundup Google under heat Google is under heat after the company left its seat vacant at a Senate Intelligence Committee hearing on Russian election interference. Donald Trump has led the charge against the tech company, accusing it, Facebook and Twitter of having an anti-conservative bias. Committee Chairman Richard Burr, a Republican, wasn’t happy when Google offered to send its General Counsel, Kent Walker to testify. He wanted company founder and Alphabet CEO Larry Page to appear. Although Google’s seat was empty at the hearing, it sent written testimony from Mr. Walker. Outcry against Google’s lack of a physical presence at the hearing was bipartisan. The Committee’s top Democrat -- Senator Mark Warner – said that he was deeply disappointed that Google didn’t appear. Washington is now abuzz wondering how this will affect how Congress will consider potential regulations that would affect the company. Back in July, Google was the subject of the largest antitrust fine in European Union history -- $5 billion -- for illegally tying Chrome to its Android operating system, among other things—a decision the company is appealing. Twitter permanently bans Alex Jones Twitter has decided to permanently ban conspiracy theorist Alex Jones. The company said that Jones violated its abusive behavior policy. Justice Department investigates whether tech companies stifle conservative viewpoints The Justice Department has announced that it will be investigating whether platforms like Google, Facebook and Twitter stifle free speech. DOJ spokesman Devin O’Malley made the announcement as Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey wrapped up their Senate Intelligence Committee testimony on Wednesday. Politics sends NASDAQ down 161 points These political issues sent the NASDAQ composite on a 4 day losing streak, which it recovered from slightly on Monday. Overall, though, the NASDAQ is down about 161 points since the Senate Intelligence Committee hearing. Google, Facebook, and Twitter bans Myanmar military accounts Google, Facebook, and Twitter have banned dozens of accounts belonging to Myanmar military officials. The company banned the officials for spreading hate speech and misinformation against Rohingya and other Muslims in Myanmar. Reuters reports that the decision came hours after the United Nation’s reported that the Myanmar military carried out mass killings and gang rapes of Muslim Rohingya with “genocidal intent”. President Trump asks Apple to shift production back to U.S. Finally, President Trump urged Apple on Twitter last week to shift production back to the United States from China. The president threatened tariffs and offered tax incentives, including a zero percent tax rate, if the company moves its production operations to the U.S.
This week, we’re finding out how content creators can have their podcasts and YouTube content indexed and searchable on voice, with Bryan Colligan of Alpha Voice.With the podcast industry thriving and more people listening to podcasts than ever, more brands are starting to launch their own podcasts. Podcasts are a perfect fit for devices like the Echo and Google Home because they provide ambient entertainment, similar to the widely popular relaxation sounds skills.Two problems face podcast and content creators: how do you make your podcast discoverable in the first place and how do you allow people to search through your backlog of episodes in order to find something that interests them?Podcast discoverability is almost as much of a problem as Alexa Skill discoverability. Although Google is beginning to do its bitto help podcasts be discovered online, what about on voice?This is the problem Alpha Voice aims to solve.Help others get their skill passed first time by sharing your skill certification stories: Send us your tipsand you could feature on the VUX World Flash Briefingthis week!What is Alpha Voice?Alpha Voiceindexes your podcast or YouTube content and makes it all searchable on Alexa via your own Alexa Skill.And it’s not just the podcast titles and guests you can search for. You can search for anything at all that interests you and the platform will search within your content to find your search term, then recommend that episode for you to listen to.In this episodeWe’re talking to Alpha Voice co-founder, Bryan Colligan, about how the platform works, how he and his co-founder built it and what value it gives content creators.We also get into detail about how the VUX of search works on voice: processing and serving potentially hundreds of search results. How do you determine which ones to display to the user?We also discuss:The 5 ways to monetise contentSkill certification inconsistencies, including censorship and 'unwritten rules’How you can get up and running with Alpha VoiceWe wrap up by telling you all about the VUX World Alexa Skill, built using Alpha Voice! (U.S. only right now but will be available in EU soon.)Our guestBryan Colligan is an entrepreneur and the co-founder of Alpha Voice. Bryan is based in Silicon Valley, has founded a series of startups and has been helping startups create mobile apps and improve their SEO for the last 10 years.After reading the Mary Meeker internet trends report and learning that Google can understand 96% of what humans say, Bryan has turned his attention to the voice-first world.After a number of failed experiments, he stumbled across the idea for Alpha Voice and is now helping content creators have their content found on Alexa.Where to listeniTunes/Apple podcastsSpotifyStitcherTuneIniHeartRadioPippaAny other podcast player you use or ask Any Pod to play VUX World on AlexaLinksAlpha Voice YouTubeVisit the Alpha Voice websiteFollow Alpha Voice on TwitterFollow Bryan on TwitterConnect with Bryan on LinkedIn See acast.com/privacy for privacy and opt-out information.
This week: the CIA loses control of its iPhone hacking arsenal, and computer crooks turn your gadgets against you. Plus: why iPhone 8 may arrive later than you hoped; our favorite Apple Airport replacement routers; and we discuss the non-Apple gear we’re currently obsessing over in an all-new and aptly named What We’re Into This week: The CIA loses control of its iPhone hacking arsenal! Computer crooks turn your gadgets against you. Why iPhone 8 may arrive later than you hoped. Our favorite routers to replace your Apple Airport. The non-Apple gear we’re currently obsessing over! It’s all-new, overdue, What We’re Into
Michael interviews Tucker Max. Tucker has authored many books, however today he is on the podcast to talk about a new entrepreneurial venture. Tucker created a simple algorithmic process to writing a book. He began by asking himself: What do we have to do to position a book? How do we structure it? How do we outline it? How do we conduct an interview to get the information out of a authors head? And then how do we transcribe it? Once he had these answers, he had a company. Today, 18 months in, he has signed about 230 authors and has put out about 50 books. With a price point of $20,000-$50,000, Tucker and his company offer the exact steps to writing a book. His company is not ghostwriting. They aren’t learning anything about your content, just getting your ideas on paper in a cohesive manner. You have to qualify in a few ways for their service: Can you pay for it? Do you have sufficient ideas for writing a book? And are you an a**hole? A**holes do not make the cut. Michael and Tucker bring up the importance of Amazon when it comes to successful marketing. Although Google is the #1 search engine, Amazon is the search engine when looking for legitimate products or the best books to buy on any given subject. When people are looking for a book or a product with reviews, they turn to Amazon. If you are going into any business, writing a book is the best way for you to become an information authority in that field. Tucker goes into depth describing the steps he takes client through to write their book. He also goes into detail about his clients motivations to writing a book or being held back from writing. Many people see writing a book as an extension of themselves and this holds them back. People don’t want to fail. In this episode of Trend Following Radio: Marketing positioning Selling to your audience Finding your niche Writing a book
完整文稿请关注周末微信,或登录以下网址: http://english.cri.cn/7146/2014/09/05/2582s843129.htm This is NEWS Plus Special English. I'm Mike Fox in Beijing, sitting in for Mark Griffiths. Here is the news. China's biggest property developer Wanda Group and Internet giants Baidu and Tencent have unveiled a new e-commerce venture in a challenge to industry leader Alibaba ahead of its stock offering in the United States. The three companies will integrate their online and offline sales, with e-commerce services in Wanda's 107 shopping malls, as well as its hotels and resorts. The companies will invest 5 billion yuan, or more than 810 million U.S. dollars to start. The venture adds to competition for Alibaba, who's Taobao, Tmall and other platforms account for some 80 percent of Chinese online commerce. Alibaba is preparing for a U.S. initial public offering that analysts say might value it between 150 billion and 200 billion dollars. The new venture will develop services including online finance which will pose a challenge to Alibaba's popular banking service, Yu'ebao. China has the world's most populous Internet market, with more than 600 million web users. Experts estimated that online shopping might triple from 2011 levels to 400 billion dollars a year by 2015. This is NEWS Plus Special English. Tesla Motors in the United States and Chinese state-owned phone carrier have announced plans to build 400 charging stations for electric vehicles in a new bid to promote popular adoption of the technology in China. Under the plan, China Unicom provides locations and basic services for the stations in 120 Chinese cities, while Tesla operates the stations. The two companies will also build 20 "supercharger stations" in some of these cities to offer high-speed charging. Promoters of electric vehicles see China as a promising market thanks to Beijing's support for the technology to reduce smog. But the lack of charging infrastructure is seen as a major hurdle to winning general acceptance. Tesla delivered its first home-made electric sedans to Chinese customers in April and planned to invest several hundred million dollars to build a charging network in China. China has around 78,000 electric vehicles on the road, mostly public buses and taxies. You are listening to NEWS Plus Special English. I'm Mike Fox in Beijing. Google's secretive research laboratory is trying to build a fleet of drones designed to bypass earthbound traffic so packages can be delivered to people more quickly. The ambitious program escalates Google's technological arms race with rival Amazon.com, which is also experimenting self-flying vehicles to carry merchandise bought by customers from its online stores. Google calls its foray into drones "Project Wing". Although Google expects it to take several more years before its fleet of drones is fully operational, the company says test flights in Australia delivered a first aid kit, candy bars, dog treats and water to two farmers after traveling a distance of roughly one kilometer a few weeks ago. The video of the test flight can be seen on YouTube. Besides perfecting their aerial technology, Google and Amazon still need to gain government approval to fly commercial drones in many countries, including their home country, the United States. The U.S. Federal Aviation Administration currently allows hobbyists and model aircraft makers to fly drones, but commercial use is mostly banned. This is NEWS Plus Special English. With the holiday shopping season approaching, Samsung and LG unveiled small improvements to their computerized wristwatches to sway customers. Samsung's latest version can do more without a smartphone to go with it, while LG's has a round screen. Samsung's new Gear S can receive notifications directly from social networks, calendars and other apps. It can also make and receive phone calls. Samsung has also unveiled a headset called Gear Circle. Both products will be available starting in October. LG Electronics, meanwhile, unveiled a watch with a 1.3-inch circular screen, marking a departure from the rectangular design found in previous smartwatches from LG and others. Motorola is also expected to come out with a round-face smartwatch soon. You are listening to NEWS Plus Special English. I'm Mike Fox in Beijing. An experimental Ebola drug has healed all 18 monkeys infected with the deadly virus in a study. The move boosted hopes that, once more of it can be made, the treatment might help fight the outbreak raging through West Africa. The monkeys were given the drug, ZMapp, three to five days after they were infected with the virus and when most were showing symptoms. The drug also completely protected six other monkeys given a slightly different version of the virus three days after infection. These two studies are the first monkey tests ever done on ZMapp. Experts said it's not possible to estimate a window of opportunity for treating humans, but it was encouraging that the animals recovered even after advanced disease developed. ZMapp had never been tested in humans before two American aid workers who got Ebola while working in Africa were allowed to try it. The rest of the limited supply was given to five others. Ebola has killed more than 1,500 people this year and the World Health Organization says there could be as many as 20,000 cases before the outbreak is brought under control. A few days ago, it spread to a fifth African country - Senegal, where a university student who traveled there from Guinea was being treated.