The world of apartment marketing can be somewhat conservative and slow to adapt (to say the least): a place where open dialogue and honest conversations are hard to come by. Enter the Digible Dudes. Hosted by Reid Wicoff and David Staley, this podcast is
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesWhat does it take to build truly effective vendor partnerships in multifamily real estate?In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she's scaled trust-based partnerships with marketing agencies and vendors across the country. From radical candor and clear KPIs to navigating acquisitions and managing owner expectations - Michelle breaks down how communication, transparency, and alignment are the real drivers of performance.Whether you're a property manager, agency partner, or operator, this episode is packed with insights on how to streamline operations, scale with confidence, and get better results from your vendor relationships.Watch now for a real-world look into multifamily marketing, digital strategy, and what it means to be a true partner in today's landscape.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Introducing to Michelle Smith (01:34) The Foundations of a Strong Vendor Partnership (08:40) How to Prepare Vendors for Growth and Scaling (13:31) Evolving the Relationship at Director Level (18:39) Involving Vendors in New Business and Pitches (24:18) Streamlining Communication at the Corporate Level (30:36) Aligning Stakeholders and Managing Owner Expectations (33:44) Setting KPIs and Performance Benchmarks That Work (39:26) When to Be Flexible and When to Say No (43:09) Radical Candor and Real Partnerships
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIs physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work.From monument signs to personalized gifts, Eric shares how multifamily operators can transform chaotic, decentralized marketing into a centralized, efficient system that scales. You'll learn how physical goods influence resident experience, where teams waste the most money, and why personalization always beats flashy swag. Plus, hear the unexpected story of how Benson landed a partnership with MrBeast.Whether you're a marketer, operator, or vendor in the multifamily space, this conversation will change how you think about signs, swag, brochures and the ROI behind them.(00:00) The Power of Physical Marketing in Multifamily (01:34) Centralization in Property Marketing (06:22) Bridging the Gap Between Physical and Digital Campaigns (10:14) How To Build Scalable Brand Systems (12:06) Turning Signage Into Viral Moments (ft. MrBeast) (14:48) Creating Shareable Moments Through Physical Experiences (17:21) Proving the ROI of Physical Goods (22:22) Personalization vs Flashy Swag: What Really Works (26:54) Final Insights Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj
In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being.From its deep cultural roots in Eastern philosophy to its practical applications in Western entrepreneurship, this episode explores how aligning what you love, what you're good at, what the world needs, and what you can be paid for can radically shift how you approach work—and life.Whether you're a startup founder, a multifamily marketer, or simply questioning your next move, this conversation is packed with mindset shifts, philosophical insights, and real-world applications of Ikigai.In this episode, we cover:What is Ikigai and why it's more relevant than everThe tension between Western ambition and Eastern contentmentWhy chasing money alone can leave you unfulfilledReal-life examples of entrepreneurs who "had it all"—and still felt emptyHow to apply Ikigai even if you're not an entrepreneurThe missing element in Ikigai (Hint: It's not money)Why your purpose evolves with each season of lifeIf you found this episode valuable, be sure to subscribe, leave a review, and share it with someone who needs a little help finding their own Ikigai.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Preview(00:31) What is Ikigai?(01:38) The Four Pillars of Ikigai(04:26) How Entrepreneurs Can Use the Ikigai Framework(06:50) The Money Trap in Western Culture(10:48) How Entrepreneurs Define Freedom and Purpose(13:56) Applying Ikigai Without Changing Jobs(17:02) Why Fulfillment Requires Full Engagement(20:46) High Context vs Low Context Cultures(23:36) Ikigai Across Life Stages and Seasons
In this episode of the Digible Dudes Podcast, Reid and David dive deep into the scaling challenges facing digital marketing agencies, especially within the multifamily real estate industry.From trust-driven service models to margin compression, and from customization vs. productization to the hidden cost of chasing big clients, this episode lays out the hard truths every agency leader needs to hear.They explore why some agencies plateau, how founder-led charisma is hard to duplicate, and what it really takes to create sustainable systems. Using analogies from restaurants like Macaroni Grill and Shake Shack, they illustrate the cost of dilution when scaling goes wrong—and when saying "no" is actually a growth move.This episode is a masterclass in scaling service businesses, with insights you won't want to miss.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Why Most Agencies Don't Scale(01:26) Fragmentation in Multifamily Marketing(03:38) Trust, People & Customer Experience(05:54) Scaling Struggles: Lessons from Macaroni Grill(10:48) Customization vs. Scalability(14:20) Margin Compression and the Price Problem(17:44) Growth, Overhead & Operational Complexity(22:42) Decision Filters for Smarter Scaling(29:41) Big Clients, Low Margins: Is It Worth It?(34:14) Should Agencies Even Scale?(42:04) Bootstrapping Challenges & Hiring Realities(52:12) Will AI Change the Scaling Game?
In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50% chance of success—and that's exactly the point.The conversation explores how stepping outside your comfort zone with one massive swing each year can ignite innovation, disrupt stagnation, and build lasting impact in both your personal career and your company's marketing strategy.David and Reid share real-life examples of their own "Misogis"—from failed augmented reality newspaper ads to wildly ambitious music competitions to a six-figure marketing giveaway—and analyze famous brand stunts like Red Bull's space jump, IHOB's burger rebrand, and Liquid Death's unconventional launch. Each story offers inspiration and insight into how to think bigger, take calculated risks, and make your marketing memorable.Whether you're a marketing director at a property management company, an agency leader, or just someone tired of “playing it safe,” this episode encourages you to define your own Misogi, communicate it with your team or stakeholders, and give yourself permission to take a bold swing in 2025—even if you might miss.Because sometimes, the things that scare us most are the ones worth doing.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) The $100 Bubble Test: Starting Small with Big Ideas (00:33) What Is a Misogi? (02:21) Reid's First Misogi: Augmented Reality Meets The Lion King (08:52) The $100K Giveaway Campaign(10:38) Marketing Misogis in the Wild: Red Bull, IHOB, Liquid Death (14:08) The Muse Awards: American Idol Meets K-12 Radio (17:49) 10X vs 2X Thinking(22:14) Could You Lease-Up a Building in 2 Months? (24:38) Misogi Idea: Rewrite All Your Search Ad Copy (26:25) How to 10X Customer Experience in Multifamily (30:08) Testing Radical Ideas on a Small Scale (35:13) What Happened to Co-Living?(37:18) Where Misogis Fit in Strategic Testing (40:54) The Marriott Bonvoy of Multifamily(42:43) Why You Must Define What Failure Looks Like
How to Run More Productive Meetings | Death by Meeting | Digible Dudes PodcastWelcome to another episode of the Digible Dudes Podcast! In this episode, David and Reid dive into the thought-provoking concepts from Death by Meeting by Pat Lencioni. They explore the critical role that well-structured meetings play in driving business success and how to avoid the dreaded “death by meeting” scenario.Key Takeaways:Tactical vs. Strategic Meetings: Understanding the difference between quick, tactical meetings and in-depth, strategic discussions.The Role of Conflict: How healthy, respectful conflict can fuel better decision-making and more engaging discussions.The Importance of Facilitators: Why having a skilled facilitator is key to keeping meetings on track and productive.Active Listening vs. Deep Understanding: Why it's crucial to go beyond active listening and truly understand different perspectives in meetings.Evaluating Meeting Effectiveness: What metrics and criteria you should use to assess whether your meetings are achieving their goals.Enjoyed this episode? Make sure you hit that like button and stay tuned for more episodes like this!Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Introduction: Death by Meeting Discussion(01:03) The Challenge of Ineffective Meetings(03:05) Pat Lencioni's Approach to Meetings(05:14) The Role of Conflict in Productive Meetings(07:21) Tactical vs. Strategic Meetings(11:25) Facilitating Productive Meetings(13:49) Active Listening vs. Deep Understanding(15:49) Evaluating Meeting Success(19:37) One-on-Ones: Tactical and Strategic Approaches(21:45) Scheduling and Meeting Cadence(24:21) Preventing Random, Unnecessary Meetings(27:17) The Role of Conflict in Group Discussions(29:00) The Dilemma of Meeting Punctuality vs. Completion(32:14) Musk's Approach to Meetings and Conflict(35:48) The Power of Asking Questions in Meetings(37:38) Why Some Meetings Feel Like "Death by Meetings"
Are Business Books Really Helping You Succeed – Or Just Selling You Hype?In this episode of the Digible Dudes podcast, David and Reid break down the hidden flaws in popular business books and expose the arrogance vs. humility debate in thought leadership. From 10X Thinking to Radical Candor, we uncover why some of the biggest business gurus might be leading you astray - and what you should do instead.Here's what we covered:Why most business books fail youThe truth about “10X Thinking” and its hidden trapsHow name-dropping and self-aggrandizement weaken business adviceWhat successful business leaders really do (that books don't tell you!)If you're tired of overhyped business books and want real, actionable insights, this episode is for you!Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Why Business Books Are Overrated (00:39) The Problem with Name-Dropping in Books (01:30) Breaking Down "7 Habits" & Business Advice (03:05) Why Writing for Yourself Matters (05:13) How Business Books Lose Their Authenticity (08:43) Arrogance vs. Humility in Business Advice (11:57) The Truth About "Radical Candor" (15:17) Why "No Rules Rules" Gets It Right (22:13) The 10X Thinking Debate: Does It Work? (27:22) The Real Problem with Business Gurus (31:20) How to Find Business Advice That Actually Works (44:30) What You Should Do Instead
The multifamily marketing landscape is shifting big time!In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.Key Takeaways:Property owners need to rethink their listing and marketing strategiesZillow's move is about consolidating market power – but will it work?CoStar remains dominant, but AI and search trends could shake things upSEO, Google Search, and AI are becoming more critical than everWhat do you think? Will Zillow's $100M bet on Redfin pay off? Is the traditional ILS model dying? Drop your thoughts in the comments below!Subscribe for more insights on multifamily marketing & tech trends!Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) The Disruption of Apartment Search & Marketing Trends(02:00) Zillow & Redfin Partnership – What It Means for Multifamily(06:15) $100M Syndication Deal – Smart Move or Desperation?(10:26) RentPath Layoffs – 450+ Employees Affected(14:49) The Struggles of Digital Services in Real Estate(18:58) The Future of Apartment Listings – Is AI the Real Disruptor?(23:06) Should Property Owners Shift Away from ILS?(27:49) The Uncertain Future of Rent.com & Apartment Guide(32:56) What's Next for the Industry?
In this episode of the Digible Dudes podcast, co-founders David Staley and Reid Wicoff dive deep into the unspoken challenges every founder faces-from identity struggles and burnout to the difficult transition of stepping away from the business you built.David shares his personal journey of leaving the day-to-day operations at Digible, the emotional toll of redefining purpose, and how his search for meaning led him to take on extreme adventures, including climbing Aconcagua and Ojos del Salado.Key Discussion Points:The Founder's Dilemma: Why stepping away from your business is harder than it seems.Burnout, Identity & Purpose: The mental and emotional challenges of leadership.The Tony Robbins Approach: How coaching helped redefine priorities and balance.Lessons from 'Die With Zero': How shifting focus from wealth accumulation to experiences changed everything.From Hustle to Adventure: Why David is saying YES to extreme challenges—and what it's teaching him about life.Join David and Reid as they unpack the raw realities of entrepreneurship, self-discovery, and what it truly means to build a life beyond work. If you've ever felt burned out, lost, or unsure of your next move, this episode is for you.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) The Struggles Every Founder Faces (04:31) The Harvard Study: Only 20% of People Find Purpose (07:02) How ‘Die With Zero' Changed Our Perspective on Life (10:07) The Founder's Dilemma: Work vs. Life Balance (12:43) Leaving the Business: The Emotional Toll of Letting Go (16:09) Pushing Limits – Climbing Aconcagua & Ojos del Salado (20:05) How Adventure Became My New Way of Life (22:56) Can Purpose Be Selfish? The Truth About Fulfillment (26:36) The Tony Robbins Coaching Experience & Life Lessons (30:49) Redefining Success – What Actually Matters? (32:57) The Internal Struggle: Adventure vs. Altruism (39:38) Why Stepping Away From Work is So Hard (42:34) The Impact of Stress on Health – Hair Loss, Anxiety & More (47:02) Overcoming the Fear of Loneliness & Uncertainty (50:44) How to Embrace the Unknown
In this episode of the Digible Dudes podcast, co-founders David Staley, Reid Wicoff and Nicole Staley reflect on the transformative journey of 2024, a year marked by significant growth and strategic evolution for Digible. They delve into the challenges and triumphs of expanding their team by 50%, transitioning to a remote-first culture, and the imperative of maintaining authentic workplace humor amidst rapid scaling.Key Discussion Points:2024 in Review: Insights into the strategic decisions and growth that defined Digible's year.Organizational Evolution: Navigating cultural shifts and the dynamics of a remote-first workforce.Leadership and Personal Development: Emphasizing the role of mindfulness and self-improvement in steering through change.Looking Ahead to 2025: Setting the stage for future goals with a focus on efficiency, clarity, and strategic alignment.Join David, Reid and Nicole as they candidly discuss the lessons learned and share their vision for the future, offering valuable insights for professionals navigating growth and change in the multifamily marketing industry.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Digible's 2024 Recap (04:56) David's Self-Discovery Journey (06:19) Key Highlights of 2024 for Digible (10:09) Financial Challenges & Overcoming Profit Concerns (12:17) Employee Engagement & Company Culture Changes (16:19) The Impact of Scaling on Team Dynamics (20:07) Dunbar's Number & Maintaining Relationships at Scale (24:28) How Digible's Culture Evolved(32:33) Communication Strategies & Leadership Learnings (38:35) The Importance of Open Conversations & Trust (40:31) Building Good Workplace Culture(47:32) Making Work Fun in a Growing Company (50:08) What's Coming in 2025 for Digible
In this episode of the Digible Dudes podcast, we're joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting utility management in the multifamily real estate industry. Joe shares his unique journey—from creating an award-winning documentary to co-founding Public Grid, a platform designed to simplify utility account setup, save residents money, and reduce greenhouse gas emissions. We dive into the pressing issues multifamily operators face today, including utility theft, inefficiencies in energy management, and the complexity of meeting environmental legislation. Joe explains how Public Grid bridges these gaps through automated processes, smart integrations, and programs like community solar and demand response. Joe also discusses the company's long-term vision, the importance of balancing growth with operational stability, and how Public Grid is paving the way for a more sustainable future. Don't forget to like, comment, and subscribe for more insights into multifamily real estate and energy solutions! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction to Public Grid (01:10) Why Utility Management Needs Innovation (03:45) The Pain of Setting Up Utility Accounts (07:30) Public Grid's Mission (11:00) The Story Behind Public Grid's Name (14:15) Joe Robbins' Journey (18:10) Simplifying Utility Management (22:45) How Public Grid Saves Residents Money (28:50) Public Grid's Business Model (32:00) Navigating the Energy Supply and Demand Space (36:40) Common Challenges in Energy Management (40:10) Why Public Grid is a No-Brainer Solution (44:00) Growth Challenges and Strategic Expansion (48:20) The Vision for Public Grid's Future
In this episode of the Digible Dudes podcast, we're joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property management for small and mid-sized landlords. With over two decades of industry experience, Misty shares her journey from working in property management to launching her own company, Elev8 Residential, aimed at filling critical gaps in the market. Misty opens up about the challenges facing property management today, including staffing shortages, scope creep, and balancing operational efficiency with personalized service. She explains how Elev8 Residential is pioneering a new approach—offering on-site expertise, centralized systems, and a client-first mindset—to deliver better results for property owners and their tenants. We explore the importance of operational excellence, transparent communication, and building strong client relationships in property management. Misty dives into her leadership philosophy, emphasizing vulnerability, continuous learning, and creating a culture of excitement and engagement for her team. She also shares her strategies for staying hands-on in operations, maintaining high standards, and preparing for the future of property management. Like, comment, and subscribe for more insights into property management and real estate trends! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction (02:15) Misty's Journey in Entrepreneurship (08:08) Filling the Gaps in Property Management (11:32) Problems with Property Management (12:52) Starting Elev8 Residential: Planning and Preparation (15:15) Retaining Staff and Building Trust (20:06) Defining Success in Property Management (22:54) Differentiating Elev8 Residential in the Market (24:48) Saying No to the Wrong Clients (27:37) Managing Scope Creep in Property Management (32:08) The Importance of Flexibility and Transparency (38:46) Staying Hands-On as a Founder (44:45) Balancing Operations and Leadership Growth (49:29) Hiring Smarter: Building Strong Teams (55:05) Promoting Internally vs. Hiring Externally (01:02:25) Advice for Aspiring Property Managers
In this episode, we're joined by Caren Maio, CEO and co-founder of 100, for a deep dive into the challenges of fraud in multifamily housing and her innovative approach to solving this billion-dollar problem. Karen shares her journey from founding Funnel, a leading prop-tech company, to creating 100—a groundbreaking solution designed to eliminate bias, fraud, and friction from the multifamily screening process. Drawing on her extensive experience in property technology, Karen offers candid insights into what it takes to build a successful startup, navigate industry challenges, and develop solutions that truly make an impact. We explore the growing sophistication of fraud in multifamily housing, including identity and income fraud, and discuss why this issue remains unsolved despite existing solutions. Karen explains how 100 integrates lessons from industries like fintech and aviation to deliver a comprehensive and efficient fraud prevention tool tailored to property management companies. From branding strategies and entrepreneurial lessons to navigating legislative hurdles and creating a must-have product, Karen provides invaluable takeaways for anyone in prop-tech, multifamily housing, or entrepreneurship. Like, comment, and subscribe for more episodes! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Fraud in Multifamily Housing (01:00) Introducing Caren Maio and 100 (04:22) The Mission of 100: Eliminating Bias, Fraud, and Friction (06:50) Karen's Prop-Tech Journey: From Funnel to 100 (09:24) Lessons from a Second-Time Founder (13:48) Defining Success in Business Ventures (19:20) First-to-Market vs. Improving Existing Solutions (21:28) Why Fraud Remains Unsolved in Multifamily (25:05) The Hidden Costs of Fraud in Property Management (31:33) Creating a Win-Win for Renters and Operators (34:25) Fraud Detection Insights (36:34) Pricing a Startup: Aligning Incentives with Customers (41:51) Building a Scalable, Sustainable Business Model (45:35) Overcoming Objections in the Prop-Tech Space (47:17) Why 100 Is a Game-Changer for Multifamily Operators
In this episode of the Digible Dudes Podcast, David and Reid explore the challenges and strategies behind building and optimizing effective scorecards and KPIs for businesses. With candid discussions on leading vs. lagging indicators, time-boxed experimentation, and balancing accountability with team autonomy, this episode unpacks what it takes to drive measurable outcomes while maintaining organizational flexibility. David and Reid share personal stories, reflect on lessons learned from frameworks like EOS, "Traction," and "Good to Great," and debate the balance between focusing on fundamentals versus pursuing advanced metrics. They also dive into cross-industry applications of scorecards, offering actionable insights for leaders aiming to create a culture of accountability and continuous improvement. Key Topics & Highlights: Leading vs. Lagging Indicators: Why understanding the difference is critical for success. Time-Boxed Metrics: The power of 90-day scorecards to adapt and improve. Balancing Autonomy and Accountability: How to implement KPIs without stifling creativity. Behavioral Metrics in Practice: Real examples of aligning actions with business outcomes. Cross-Industry Scorecard Insights: What multifamily, marketing, and tech companies can learn from each other. Don't forget to like, comment, and subscribe for more actionable business insights! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Leading Behaviors vs. Outcomes (01:22) The Challenge of Defining Scorecards (03:04) Understanding Leading vs. Lagging Indicators (06:42) Aligning Metrics with Business Behaviors (08:22) Setting Theories and Baselines for Success (10:26) Real-World Examples of Behavioral Metrics (15:25) Autonomy and Accountability in KPI Design (18:31) Lagging Indicators vs. Behavioral Drivers (20:40) Learning from Top Performers in Teams (22:44) Case Study: Walgreens' Metric Innovation (24:01) GPT vs. Google for Business Insights (25:22) Applying Metrics to Multifamily Properties (27:54) Evolving Metrics: From Basics to Advanced (33:22) Time-Boxing Metrics for Continuous Growth (35:45) Mastery of Fundamentals vs. Advanced Strategies (41:24) Sports Lessons for Business Success (46:37) Balancing Basics and Innovation in Metrics (50:28) How to Craft Great Scorecards
In this episode of the Digible Dudes Podcast, hosts David and Reid dive deep into the art of running lean and efficient teams, sharing insights from their own experiences leading growing organizations. With candid discussions on value statements, zero-based budgeting, and the complexities of scaling without compromising culture, this episode tackles some of the biggest challenges leaders face today. David and Reid explore how to align team roles with measurable outcomes, why accountability matters at every level, and how to strike the delicate balance between profitability and workplace satisfaction. They reflect on the differences between fast-moving organizations like Netflix and methodical ones like Slack, debating which approach is better for sustainable growth. The conversation also covers how clear expectations and innovative hiring practices can transform team dynamics and prevent inefficiencies. Key Topics & Highlights: Value Statements Redefined: Why every role needs a clear purpose and measurable outcomes. Zero-Based Budgeting for Teams: A revolutionary approach to rethinking roles and processes for maximum efficiency. Balancing Culture and Profitability: How to maintain employee satisfaction while driving business growth. Accountability at Every Level: Why it's essential for both frontline support and C-suite executives. Leadership Lessons from Netflix vs. Slack: Choosing the right operational model for your business. The Power of Reverse Value Statements: What happens when you reevaluate the impact of every position. Don't forget to like, comment, and subscribe for more! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction (01:45) What Are Value Statements and Why They Matter (04:35) Aligning Roles with Business Outcomes and Profitability (07:38) Complexity of Back-Office Contributions (09:54) Zero-Based Budgeting (12:04) Balancing Culture, Talent Retention, and Cost-Cutting (16:10) Strategic Hires vs. Operational Flexibility (19:07) Choosing Your Business Growth Model (22:27) The Importance of Accountability in Leadership (26:14) Systematizing Processes for Better Team Performance (31:44) Balancing Work-Life Integration and Outcome-Driven Success (36:49) The 20-Mile March: Setting Sustainable Goals (41:55) Value-Based Compensation: Rethinking Employee Rewards (54:11) Reverse Value Statements: Evaluating the Impact of Every Role (58:34) The Role of Customer Experience in Team Strategy (01:02:01) Giving Teams Autonomy to Achieve Results (01:04:21) How to Scale Efficiently
In this episode, we're joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate. With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property management solution tailored to tackle the unique challenges of affordable housing. She offers a candid take on the industry's traditional pain points, from outdated software and slow tech adoption to the complexities of managing affordable and conventional units. Kerri discusses the principles that drive her leadership at Fortress, including her philosophy of “front-stabbing” for honest feedback, the importance of balancing work intensity with rest, and how her team stays grounded through practices like meditation. Diving into the technical side, she explains why Fortress OS was designed with an affordable-first approach and emphasizes the need for seamless integrations with existing accounting systems to streamline operations and empower property managers. Key Topics & Highlights: Discover how Fortress OS is reshaping property management for affordable housing and why it stands out in a crowded market. Learn about the challenges of adopting new technology in a conservative industry and how Fortress OS overcomes these barriers. Explore Kerri's radical approach to leadership, including her unique methods for building a resilient, high-performing team. Understand why Kerri believes multifamily housing isn't a commodity and the implications for pricing strategy and revenue management. Get insights into the future of property management technology, including AI integrations, flexible tech stacks, and data transparency. Like, comment, and subscribe for more! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction (02:47) Kerri's Leadership Philosophy (07:00) Exploring Kerri's Career Path (13:20) Meditation and Team Balance at Fortress (19:10) The Fortress OS Vision and Purpose (22:55) Why Fortress OS is Different from Competitors (25:29) Fortress OS as a Complete Property Management Solution (29:25) Balancing Affordable and Conventional Units (33:08) Challenges in Property Management Software (37:19) Strategic Partnerships and Prioritizing Integrations (41:16) Overcoming Industry Hesitation to Adopt New Solutions (45:16) Addressing Common Pricing Misconceptions (50:07) The Industry's Approach to Pricing and Discounts (55:47) Avoiding Fear-Based Pricing Decisions (01:01:36) Artificial Intelligence in Property Management
In this month's Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate. Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry. Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper's Anth Moss, we discuss the impact of AI, data strategies, and industry trends shaping the future of multifamily. Don't miss this breakdown of the most pressing topics in Multifamily today! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Joe Summers - Synergy Multifamily Advisors (03:42) Anthemos Georgiades - Zumper (39:12) Dom Veveridge - 20for20 (52:46) Maddie Grussendorf - Get 100
In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector. Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences. As a forward-thinking property manager company, Maddie is pioneering innovative solutions that blend AI with human touch to optimize both operations and marketing outcomes. We also dive into GoldOller's pivot towards a tech-centric approach, covering everything from AI-powered chatbots to integrated fraud detection systems. Maddie also explains how the company tackled challenges in adoption, change management, and measuring ROI while maintaining a strong focus on employee and tenant engagement. Key Topics & Highlights: Discover how AI tools like Elise AI are transforming leasing and tenant communication. Learn how to integrate AI and automation into your property management workflows without losing the human element. Explore how GoldOller streamlined marketing efforts through data-driven strategies and tech consolidation. Understand the role of AI in managing operational challenges, from lead generation to delinquency detection. Gain insights into the future of property management and how AI will shape its evolution. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction to Maddie Grusendorf (02:57) Business Development Strategies (04:19) Exhibiting at NAA for Brand Awareness (08:36) Digital Traffic and Marketing Strategy Insights (13:00) Innovation in Property Management (16:39) In-House vs. Outsourced Marketing (18:34) Use of KPI Dashboards in Marketing (20:27) Consolidating Marketing Platforms for Efficiency (22:07) Shifting from ILS to PPC Strategies (30:24) AI's Role in Leasing and Resident Relations (34:29) Rolling Out New Technologies Across Properties (36:51) New Fraud Detection Technologies (41:03) Lessons Learned in Property Management Innovation (47:28) Maddie's Bold Move: Dropping Apartments.com (53:09) Future of Property Management Technology
In this episode, we sit down with Dom Beveridge, Principal at 20for20, to unpack the complexities of revenue management in the multifamily real estate sector and the ongoing legal controversies surrounding RealPage. With extensive experience in revenue management across multiple industries, Dom offers a unique perspective on how multifamily differs from other sectors, particularly in its focus on rent increases. He shares insights into why the industry's approach to pricing could be problematic and explores the broader implications of recent lawsuits aimed at RealPage's revenue management software. Dom breaks down the key components of the RealPage lawsuit, explaining how data sharing and pricing algorithms are at the center of the legal challenges. Key Topics & Highlights: Discover why multifamily revenue management is unlike any other industry and the dangers of focusing solely on rent increases. Learn about the RealPage lawsuit, including accusations of collusion and the impact of data-sharing practices on the market. Understand how current and future legislation could reshape the use of revenue management systems across the multifamily industry. Get expert insights on the future of revenue management technology, from emerging competitors like RebaRent to the evolution of pricing algorithms. Explore the potential long-term effects of legal challenges on the availability of affordable housing and new property development. This conversation covers everything from multifamily pricing strategies to the legal landscape of data-sharing practices, offering listeners actionable insights into the future of real estate technology and regulation. Like, comment and subscribe for more! Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Intro (04:40) Revenue Management Across Different Industries (06:12) Key Allegations in the RealPage Lawsuit (08:02) DOJ Involvement and Legal Actions Explained (14:23) Impact of the Lawsuit on Property Management Companies (18:46) Understanding Market Behavior (20:14) Rent Increases in Multifamily (22:11) The Legal Implications of Data Sharing and Price Fixing Allegations (28:53) Outcome of the RealPage Lawsuits (32:24) Potential Impact of the Lawsuits on the Multifamily Industry (34:19) The Long-Term Effects of Revenue Management Legislation (37:10) Competitive Data in Revenue Management (40:09) How Revenue Management Increases Revenue Without Raising Prices (44:13) Revenue Management in Multifamily (52:02) New Regulations in Revenue Management (56:10) The Future of AI and Data Sharing in Multifamily Real Estate (01:02:13) Impact of RealPage Lawsuits on Innovation in the Industry
In this episode of the Digible Dudes Podcast, we sit down with Anthemos Georgiades, Co-founder and CEO of Zumper, to explore the rapidly evolving world of rental marketplaces and how technology is disrupting the industry. Anth shares Zumper's journey from a scrappy startup to one of the leading ILS (Internet Listing Services) platforms in the rental market, reflecting on the challenges of scaling, the importance of real-time inventory, and the competitive edge that years of data aggregation have provided. We dive into Zumper's innovative use of generative AI and the game-changing potential it holds for transforming both the renter's experience and the property management landscape. Key Topics & Highlights: Discover how Zumper has built a powerful listing infrastructure, creating a major barrier to entry for new competitors in the ILS market. Learn how generative AI is reshaping the future of real estate search, with personalized, semantic search capabilities and the introduction of AI assistants. Explore the evolution of the rental marketplace from early classifieds to today's professionalized platforms and the exciting possibilities of Web 3.0 for the industry. Anth shares his insights on how Zumper is preparing for the next big shift in consumer behavior and why startups may have an edge in this AI-driven world. Uncover the challenges of building long-lasting relationships with PMCs and REITs and how Zumper is leveraging AI to take the lead in a highly competitive market. Join us as we look ahead at the future of rental marketplaces, AI's role in enhancing both renter and property manager experiences, and how Zumper is poised to navigate the next wave of disruption in real estate technology. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction to Anthemos and Zumper (00:43) Zumper's 12-Year Journey (03:21) ILS Competition and Market Trends (05:31) Building Zumper's Back-End Infrastructure (08:52) Challenges in Building a Rental Marketplace (12:27) Long Tail vs. Enterprise Inventory Breakdown (15:51) Evolution from Web 2.0 to Web 3.0 in ILS (18:59) The Importance of Relationships in Scaling Zumper (23:16) The Role of Gen AI in Zumper's Future (34:17) Leveraging Semantic Search with AI (36:56) AI-Assisted Actions and Automation for Renters (41:27) Will AI Lead to a One-Tab User Experience? (47:00) Business Model Evolution with AI Integration (52:35) The Future of Rental Marketplaces with Generative AI
In this episode, we sit down with Joe Summers, Founder of Synergy Multifamily Advisors, to explore how technology and innovation are disrupting the multifamily real estate industry. With over two decades of experience, Joe has witnessed the industry's evolution firsthand and shares valuable insights into the key challenges and opportunities for property owners and managers. Joe dives deep into the state of multifamily marketing, revealing why many believe it's "broken" and what companies can do to improve branding and lead attribution. We also discuss the critical role of technology in enhancing operational efficiency, from call tracking and performance management to the rise of AI and chatbots in handling tenant inquiries. Key Topics & Highlights: Learn why multifamily marketing needs a fresh approach and how branding can make a big impact. Discover how AI and chatbots are revolutionizing call management and improving tenant experiences. Explore the evolution of maintenance technology and its potential to reduce costs and improve service. Understand the importance of supplier relationships and how they shape the future of multifamily tech. Get actionable insights on scaling companies and driving success in the multifamily real estate industry. This conversation covers everything from the future of call centers to the importance of investing in maintenance technology to improve tenant satisfaction. Joe's experience in scaling companies and positioning them for acquisition offers listeners a rare look behind the scenes of the multifamily tech landscape. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction (04:45) Joe's Background in Multifamily (07:22) Joe's Career Arc in Three Chapters (11:43) Transition to Call Tracking and Lead Attribution (14:32) First Acquisition Experience (16:53) Scaling Companies and Choosing Entrepreneurship (20:22) Call Centers and Their Importance (22:05) Chatbots vs. Call Centers (27:06) Operational Challenges in Multifamily (28:44) Synergy Multifamily Advisors: Purpose and Vision (32:33) Technology Adoption and Multifamily's Growth (40:20) Reactionary vs. Proactive Industry Practices (43:15) Challenges with New Technology in the Industry (47:07) Is Marketing Broken in Multifamily? (50:45) Branding Property Management Companies (55:48) Future of Property Management and Consolidation (58:18) The Importance of Maintenance Technology (01:01:25) Balancing Technology and People in Multifamily
In this episode, we sit down with Josh Glow and Josh Donen, co-founders of Gryd, to explore how their PropTech innovations are reshaping multifamily property management. Gryd is disrupting the industry with cutting-edge solutions that streamline real estate media and parking management, offering property owners new revenue streams and operational efficiency. Josh and JD dive into Gryd's game-changing approach, from 3D immersive media for leasing to their revolutionary "Airbnb for parking" solution. We discuss how Gryd is helping multifamily properties optimize their parking assets and turn underutilized spots into valuable income generators. The conversation also covers the key challenges multifamily properties face, including outdated parking management systems, vacancy issues, and inefficiencies in property operations. Gryd's AI-driven technology is leading the charge in solving these problems, making parking management smarter and more profitable. Key Topics & Highlights: - Discover how Gryd's parking technology is driving ancillary revenue for multifamily properties. Learn how AI and machine learning are transforming parking management and tenant experience. Explore the benefits of 3D media and virtual tours in boosting leasing conversion rates. Understand how Gryd's innovative solutions are optimizing multifamily operations with centralized management. Gain insights into the future of PropTech and how Gryd is leading the way in parking and real estate innovation. Get ready to uncover actionable strategies for leveraging PropTech to maximize revenue, improve tenant satisfaction, and stay competitive in an evolving real estate landscape. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview (00:31) Overview of Gryd's Service and Tech (01:39) Exploring the Parking Revenue Opportunity (03:16) The Evolution of Gryd's Business Model (05:04) Meet the Founders: Josh Glow and JD (07:07) Gryd's Digital Real Estate Media and 3D Visualization (07:53) Disrupting the Parking Market in Multifamily Properties (09:28) The Origins of Gryd's Innovation (13:08) How Gryd Differentiates in the 3D Media Space (16:09) Gryd's Parking Solution: Maximizing Revenue (19:42) Building a Marketplace for Parking (22:38) Pricing and Dynamic Models for Parking (24:47) Vacancy in Parking and Property Management Challenges (28:14) The Future of Digital Media in Real Estate (31:03) Industry Changes and the Matterport Acquisition (36:11) Gryd's Approach to Providing Client Data Insights (40:52) Using AI and Machine Learning for Parking Optimization (46:12) Centralized Management and Permission Sets (51:08) Hot Takes: Future of Real Estate Tech (55:32) VR and the Future of Immersive Tech in Real Estate
In this episode, we sit down with Jennifer Cyphers, Founder and CEO of Pynwheel, to dive deep into how tour technology is changing leasing in the multifamily industry. Jennifer shares how Pynwheel's innovative solutions, like leasing touchscreens and self-guided tour applications, are transforming the leasing process and boosting tour-to-close conversion rates. We explore the origin story of Pynwheel, how it evolved into a key player in leasing technology, and its role during the COVID-19 pandemic, where self-guided tours became essential. Jennifer also discusses the current challenges multifamily properties face, from implementing digital access solutions to overcoming legacy systems, and how Pynwheel is addressing these with cutting-edge technology. Key Topics & Highlights: Discover how Pynwheel's self-guided tours and touchscreens are reshaping the leasing experience. Learn about the critical role of digital access solutions and the challenges of retrofitting older properties. Explore the impact of self-guided tours during the pandemic and their long-term viability. Understand the importance of data in decision-making and how over-reliance on it can lead to misguided strategies. Gain insights into the future of leasing technology and how Pynwheel is helping properties overcome staffing shortages with automation. Discover actionable strategies for improving your property's tour-to-close rates and staying competitive in a rapidly evolving market. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction to Jennifer Cyphers and Pynwheel (01:47) Competitors and Market Positioning for Pynwheel (03:02) Origin Story of Pynwheel (07:16) Challenges with Implementing Self-Guided Tours (09:58) Importance of Digital Access for Vacant Unit Tours (11:10) Staged vs. Vacant Units: What Prospects Want (14:03) Digital Access and Self-Guided Tour Solutions (17:23) Costs of Retrofitting Digital Locks in Older Properties (19:15) Pynwheel's Current Product Lineup and Future Focus (20:33) How Self-Guided Tours Increase Conversion Rates (25:06) Retention, Churn, and Challenges with Transitions (28:51) Data and Its Role in Improving Leasing Technology (33:09) The Importance of User Experience with Touchscreens (35:44) Key Events and Their Impact on Pynwheel's Growth (40:12) Vendor Challenges and Long-Term Client Retention (44:08) The Importance of Behavior Change in Multifamily Leasing (46:16) Prioritization and Focus in Business Growth (49:11) Data and Standardization in Multifamily Real Estate (52:37) The Challenge of Mapping Data Across Systems (58:04) Data-Driven Decisions
In this episode, we sit down with Matthew Kilmer, Founder and CEO of ApartmentGeofencing.com, and Philip Sewall, VP of Marketing, to explore how geofencing technology and AI-driven video creation are disrupting digital marketing for the multifamily and hospitality industries. Matthew and Phil share insights on how ApartmentGeofencing.com is helping multifamily properties and hotels enhance their marketing efforts with targeted geofencing, personalized AI video strategies, and cross-device ad delivery. Learn how they are using AI to streamline content creation, optimize campaigns, and maintain engagement across various platforms, including Hulu, Disney+, and more. Key Topics & Highlights: Discover how geofencing can target potential renters based on where they live, work, and play. Learn how AI-driven video production is transforming marketing for multifamily properties. Explore how cross-device matching allows for seamless ad delivery across multiple devices. Understand the role of AI in reducing creative fatigue and keeping content fresh for better engagement. Get insights into new HUD guidelines and how they impact digital marketing strategies. Find out how ApartmentGeofencing.com is leveraging cutting-edge technology to create personalized, impactful campaigns that improve lead generation, tenant engagement, and overall marketing performance. Tune in to see how Matthew Kilmer and his team are reshaping digital marketing in real estate, offering practical strategies that help property owners and managers stay competitive in today's market. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Mike Whaling, President and Founder of 30 Lines, to explore how multifamily property managers can transform their marketing strategies with data-driven automation and centralized systems. Mike shares insights on how 30 Lines is helping multifamily businesses scale their marketing efforts by leveraging cutting-edge technology and data to streamline processes, improve lead generation, and drive operational efficiency. Key Topics & Highlights: Learn how multifamily marketers can use centralized systems to reduce marketing costs and drive better results across properties. Discover the role of automation in improving the efficiency of leasing and marketing teams. Explore how data-driven decision-making can enhance property management operations and tenant retention. Understand why the multifamily industry has been slow to adopt self-serve marketing tools and how to overcome these challenges. Get insights into the future of AI, automation, and centralized marketing in real estate. Discover how property managers can optimize their marketing funnel, enhance the resident experience, and use automation to stay ahead in a competitive market. Tune in to find out how Mike Whaling and 30 Lines are transforming the future of multifamily marketing with innovative strategies that help property managers save time, increase profitability, and build stronger relationships with their tenants. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Intro (00:38) Mike's Background and 30 Lines (02:29) Real Estate Marketing and Outsourcing Trends (05:30) Evolution of Staffing and Data-Driven Solutions (08:20) The Role of Centralization in Real Estate (12:17) Property Location and Remote Work Influence (16:01) Automating Property Management Workflows with AI (19:26) Streamlining Operations with Automation and AI (25:46) Enhancing Resident Experience with Centralization and Automation (29:41) Time to Outcome: Measuring Success in Real Estate Automation (33:45) Automation Opportunities in Multifamily Real Estate (36:01) Adding a Data Layer to Unlock Revenue in Real Estate
In this episode, we sit down with Moshe Crane, VP of Branding and Strategic Initiatives at Sage Ventures, to dive deep into how operational efficiency is transforming the landscape of property management. Moshe shares how Sage Ventures optimizes processes, reduces costs, and drives tenant retention by leveraging data-driven decisions and innovative strategies. From outsourcing non-core tasks to implementing the "Moneyball" strategy, Moshe walks us through the key techniques that maximize profitability and streamline operations in multifamily real estate. Key Topics & Highlights: Discover how Sage Ventures enhances operational efficiency by consolidating vendors and utilizing remote leasing agents. Learn the importance of self-management vs. outsourcing and how it impacts day-to-day operations. Explore how focusing on tenant retention and minimizing vacancy loss can significantly improve your bottom line. Get insights into the future of AI and technology in property management and how they drive better decisions and cost savings. Understand how data-driven decision-making leads to smarter investments and more effective property management strategies. Tune in to find out how Moshe Crane and Sage Ventures are setting new standards for operational excellence in the real estate industry and what that means for the future of property management. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode of the Digible Dudes Podcast, we sit down with Sunny Juneja, CEO of Canopy Analytics, to explore how AI and advanced analytics are disrupting real estate management. Canopy's platform automates manual reporting, analyzes complex property data, and delivers actionable insights that drive operational efficiency and boost NOI (Net Operating Income). Sunny shares his journey from dropping out of college to founding a tech company that simplifies property management by turning data into tasks that improve performance and increase revenue. Key Topics & Highlights: Learn how Canopy Analytics leverages AI to eliminate manual reporting and create actionable insights that save time and money. Discover how Canopy helps property managers track occupancy, marketing efficiency, and leasing trends with real-time data. Explore the future of AI in property management and how Canopy's automation tools are setting new standards for operational excellence. Get an inside look at Sunny's vision for scaling Canopy to become a billion-dollar company that changes the way real estate data is utilized. Understand the impact of data-driven decision-making on property performance, and why Canopy is the go-to platform for mid-market owner-operators. Tune in now to learn how Canopy Analytics is transforming the real estate industry and what it means for the future of property management. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview (06:04) Introducing Sunny Juneja (08:08) Canopy Analytics Origin Story (10:30) Canopy for Real Estate Analytics (14:07) Canopy Analytics' Ideal Users (18:04) Scaling Challenges (23:27) Does Canopy take over all reporting for its clients (26:42) Canopy's Business Model (29:49) Long-term Vision for Canopy Analytics (32:44) Managing Client Onboarding and Usage? (39:47) Canopy's Goals (43:08) Is RealPage good or bad for the property management industry? (49:54) Is proptech overfunded or underfunded? (53:55) How is AI reshaping the real estate industry? (1:01:52) AI Impact On the Future (1:05:27) Managing Investment Alerts with Clients (1:12:45) What is the biggest opportunity for real estate AI (1:16:12) Canopy's 10 Year Plan
In this episode of the Digital Dudes Podcast, we sit down with Jenna Weinerman, VP of Marketing at Updater, to explore how their groundbreaking technology is reshaping the moving industry. Whether you're relocating across the country or moving a few blocks away, Updater simplifies every aspect of your move—from securing internet and renter's insurance to booking movers—all through one seamless platform. Jenna shares insights into how Updater's platform is driving efficiency, improving resident satisfaction, and streamlining property management operations. We also dive into their recent success with the U.S. military, where Updater now powers 325,000 military moves annually, making it the largest relocation program in the world. Key Topics & Highlights: Discover how Updater is changing the moving experience with its all-in-one app, designed to eliminate the most stressful parts of relocation. Learn about the "Move-in Effect" and how improving the move-in experience can increase resident retention rates by 59%. Explore Updater's latest tech innovations, including custom tasks for property managers and Single Sign-On (SSO) for enhanced security. Get an inside look at how Updater secured a $20 billion contract with the U.S. military to manage their global household goods relocation program. Understand the future of the moving industry and how Updater's technology is setting new standards for efficiency and customer satisfaction. Tune in now to learn how Updater is changing the way we move and what it means for the future of property management and relocation. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction to Updater (02:07) Updater's Origin Story: Solving Moving Challenges (04:39) Tackling the Pain Points of Moving (06:14) How Updater's App Works (07:24) The Mover Life Cycle (09:04) Why Moving is Stressful (16:06) How Updater Partners with Service Providers (17:07) The ROI of Updater: Retention, Morale, and Revenue (21:55) Addressing Platform Fatigue with SSO and Bi-Directional Sync (24:11) Updater's Expansion Plans (35:01) The Role of AI and Automation in Updater's Growth
In this episode of the Digital Dudes Podcast, we dive deep into the untapped potential of franchising within the multifamily property management industry. Join us as we sit down with Grady Newman, Founder of Resi, to explore how a franchising model could disrupt the way property management companies operate and scale. Grady brings a fresh perspective on why the multifamily sector has yet to adopt a franchising model, despite its proven success in the hospitality industry. We discuss the power of brand consistency, the challenges of scaling property management operations, and the potential for increased resident satisfaction through a more standardized approach. Key Topics & Highlights: Discover why franchising could be the game changer the multifamily industry needs to scale operations and build stronger, more recognizable brands. Explore the parallels between hospitality and multifamily management and why property management companies can learn from the successes of hotel chains like Marriott Bonvoy. Learn about the challenges and opportunities in adopting a franchise model in property management, including quality control, brand loyalty, and operational scalability. Understand the potential for franchising to enhance the resident experience, driving higher retention rates and creating long-term value for property owners and investors. Grady shares his insights on how property management companies can start small and gradually build the brand power needed to make franchising a viable option in the multifamily sector. Join us as we uncover the possibilities and challenges of bringing franchising to the multifamily industry and explore how this model could transform property management as we know it. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Intro (03:56) Franchise Owners in Hospitality vs. Multifamily (06:29) The Role of Loyalty Programs (11:25) The Challenges of Franchising in Property Management (17:25) The Power of Brand Consistency (22:38) Agency in a Box Concept (25:51) The Shift Towards Resident Experience (27:55) Why Hasn't Franchising Happened in Multifamily Yet? (33:02) Benefits of Franchising
In this episode of the Digible Dudes podcast, we sit down with Devin Lusk, Director of Marketing at American Landmark, and Ashley Fenlon, VP of Marketing and Customer Experience at Mission Rock Residential, to explore how short-form video is disrupting multifamily property marketing. Devin and Ashley share their strategies for leveraging video content to enhance community engagement, drive resident retention, and maximize marketing ROI. We dive deep into the practicalities of creating impactful video content on any budget, from $0 to $15,000, and discuss how multifamily marketers can stay competitive in an increasingly digital landscape. Key Topics & Highlights: Discover how multifamily properties can use short-form video to attract and retain residents, creating a vibrant and connected community. Learn how to demonstrate the value of video content to stakeholders and shift traditional KPIs to reflect the impact of social media and video marketing. Explore creative ways to produce engaging video content, whether you're working with a small budget or have the resources to go all out. Understand the importance of authenticity in video marketing and how it contributes to higher renewal rates and resident satisfaction. Devin and Ashley offer insights on how to adapt your marketing strategy to meet the expectations of today's tech-savvy renters. Join us as we uncover actionable insights and strategies to elevate your multifamily property marketing with the power of short-form video. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction (02:02) Budgeting for Video Content (06:42) Building Community Through Video Content (08:52) Professional vs. User-Generated Content Strategies (12:03) The Impact of Short-Form Video on Retention and Conversion (14:45) Distribution Strategies: Social Media vs. Websites (16:17) The Role of User-Generated Content in Building Trust (20:17) Creating Content that Resonates with Gen Z Renters (24:33) The Future of Multifamily Marketing
In this episode, we sit down with David Shaw, President and COO of Livly, to uncover how this proptech innovator is transforming the resident experience and redefining property management. With years of experience in both the startup world and the corporate sector, David shares his journey from Starbucks to the forefront of proptech. We dive deep into how Livly's modular platform is reshaping the real estate industry, offering a seamless ecosystem that enhances operational efficiency, resident satisfaction, and overall ROI. Key Topics & Highlights: Enhancing Resident Experience: Discover how Livly's resident app integrates everything from rent payments to community engagement, creating a connected and vibrant living environment. Operational Efficiency at Scale: Learn how property managers can streamline tasks and optimize operations through Livly's comprehensive management tools. Maximizing ROI and NOI: Uncover the strategies that are driving up to a 20% increase in renewal rates and significant boosts to NOI for properties using Livly. Data-Driven Decision Making: Explore how Livly's actionable data and analytics are empowering property managers to make informed decisions that improve resident satisfaction and operational outcomes. Leadership in PropTech: David shares insights into leading Livly through rapid growth and the challenges of standing out in a crowded market. Join us as we delve into the future of property management and the critical role technology plays in enhancing the resident experience and operational excellence. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we're joined by Sheri Druckman, Regional Vice President at Legacy Partners, to explore the critical issues surrounding affordable housing and the advocacy efforts reshaping the multifamily industry. Sheri brings over 30 years of experience in multifamily housing, offering a deep dive into the challenges and opportunities in creating affordable, sustainable communities. From overcoming NIMBYism to the importance of mixed-income developments, Sheri shares actionable insights that can drive real change in the housing sector. Key Topics & Highlights: Affordable Housing Advocacy: Understand the importance of advocacy in breaking down barriers and building communities that are accessible to all income levels. Overcoming NIMBYism: Learn strategies to counteract the "Not In My Backyard" mindset and foster support for affordable housing projects. Leadership in Multifamily Housing: Discover how strong leadership and a commitment to social impact can transform the real estate industry. Innovative Solutions for Affordable Housing: Explore new approaches to affordable housing, including partnerships with tech giants like Microsoft and Amazon. The Role of Policy in Housing Development: Dive into the legislative efforts that are crucial for advancing affordable housing initiatives nationwide. Join us for a conversation on the future of affordable housing and the pivotal role of advocacy in making it a reality. Whether you're a developer, investor, or community leader, this episode provides the tools and strategies needed to contribute to a more inclusive housing market. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, the Digible Dudes are joined by Ben Witten (Placer.ai) and Matthew Kilmurry (ApartmentGeofencing.com) to dive deep into the role of data analytics and geofencing in the real estate industry. Ben & Matthew brings extensive knowledge on leveraging mobile location data to optimize site selection and marketing strategies, offering actionable insights for developers, investors, and property managers. Key Topics & Highlights: Data-Driven Decision Making: Discover how analyzing anonymized location data can inform smarter investments and developments by understanding renter preferences and demographic trends. Geofencing for Targeted Marketing: Learn about the power of geofencing in creating precise marketing campaigns that resonate with your target audience and provide faster ROI. Privacy and Compliance in Data Collection: Explore the importance of adhering to stringent privacy laws like CCPA and GDPR while collecting and utilizing location data. Challenges in Real Estate Marketing: Gain insights into the common challenges faced by developers and property managers when integrating data into their decision-making processes. Maximizing Property Visibility: Understand the critical role of location and traffic data in boosting property visibility and performance, with real-world examples. Balancing Instinct with Data: Ben and Matthew discuss the integration of traditional real estate expertise with modern data analytics to enhance decision-making. Join us for a compelling conversation on how data is reshaping the future of real estate, providing you with the tools and strategies needed to stay ahead in a competitive market. Whether you're a developer, investor, or property manager, this episode offers valuable insights to elevate your approach to real estate and marketing. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, David, Reid and Delany Duke, Director of Digital Services at Landmark Properties, dive into the evolving landscape of social media marketing for multifamily properties. Delaney brings a wealth of experience in digital strategies, sharing valuable insights on how to harness social media to attract and retain renters. Key Topics & Highlights: Optimizing Social Media for Multifamily Marketing: Learn how to leverage platforms like Instagram and TikTok to enhance property visibility and engage potential tenants. From Clicks to Leases: Discover the importance of using social media as a tool to convert online engagement into actual leasing inquiries and applications. User-Generated Content: Understand the power of resident-created content in showcasing authentic living experiences and boosting community appeal. Navigating AI in Real Estate: Delaney discusses the role of AI in automating responses and streamlining communications, while maintaining a personal touch. Micro-Influencers & Social Proof: Explore strategies for utilizing micro-influencers to create credible and relatable content that resonates with target audiences. Balancing Technology and Human Interaction: Delaney emphasizes the need for a balanced approach, integrating technology with human elements to enhance the overall resident experience. Join us for an insightful conversation on the latest trends and best practices in multifamily social media marketing. Whether you're a property manager or a real estate marketer, this episode provides actionable tips to elevate your digital strategy and drive success in the multifamily sector. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Intro (01:34) Landmark Properties' Marketing Approach (05:28) Gen Z's Housing Research Habits (11:15) Importance of User-Generated Content (17:17) Impact of Reviews and Social Proof (19:15) Gen Z's Relationship with AI in Leasing (23:14) The Role of Parents in Housing Decisions (27:17) Price Sensitivity Among Students and Parents (32:03) Challenges with ILS Networks in Student Housing (34:22) The Importance of Google Business Profile (37:05) Using Micro-Influencers in Marketing (40:14) Budgeting for Social Media Strategies (46:41) How To Tailor Marketing Strategies
In this episode, David and Nicole sit down with Anna Malhari, Chief Operating Officer of Veris Residential, to explore the integration of technology in multifamily property management and its impact on operations and resident experiences. Anna shares her expertise on balancing cutting-edge technology with the essential human elements, providing a comprehensive look at how Veris Residential is innovating in the multifamily sector. She discusses the challenges and opportunities presented by self-guided tours, the strategic use of AI, and the importance of thoughtful implementation to ensure a seamless experience for both residents and staff. Key Highlights & Takeaways: Tech and Human Touch: Discover the importance of balancing technological advancements with human interactions to enhance resident satisfaction and maintain brand integrity. Navigating Tech Integration: Learn about the careful piloting and rollout of new technologies, such as AI communication tools, to improve efficiency and streamline operations. Challenges of Self-Guided Tours: Understand the potential pitfalls and benefits of self-guided tours, and how to ensure they complement the resident experience. Operational Efficiency & Centralization: Explore how Veris Residential uses AI and centralization to optimize resources and reduce repetitive tasks for on-site teams. The Slow Adoption of End-to-End Solutions: Gain insights into the current state of tech solutions in property management and the need for better integration among vendors. Vendor Collaboration & Innovation: Hear about the importance of strong partnerships with vendors and the role of innovation in staying competitive. Strategic Technology Partnerships: Anna discusses the strategic decision-making involved in early adoption of new technologies and the importance of aligning with the right partners. Join us for an enlightening conversation that delves into the future of multifamily property management, where innovation meets the essential human touch to create a superior resident experience. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, the Digible Dudes are sitting down with Sydney Webber and Alicia Holmes, to explore the critical balance between technology and human touch in property management. We delve into how Sydney and Alicia leverage automation to streamline operations while emphasising the importance of maintaining personal interactions to enhance resident satisfaction. Sydney and Alicia bring their unique perspectives, sharing practical strategies and insights on optimizing leasing processes, improving customer service, and integrating AI technology in property management. Key Highlights & Takeaways: Mastering Technology vs. Technique: Understand the delicate balance between utilizing automation for efficiency and preserving human connections in resident interactions. Enhancing Resident Experiences: Discover how personalized touchpoints and effective communication can significantly improve resident retention. The Role of AI in Leasing: Learn how AI tools and automated systems can streamline operations and provide actionable insights for property managers. Training for Success: Explore the impact of comprehensive training programs on employee retention and performance in the property management sector. Future of Property Management: Get insights into the latest trends and technologies shaping the future of the industry, from virtual tours to data-driven decision-making. Join us for a conversation that uncovers the innovative approaches and essential human elements that define success in the multifamily property management world. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Kadi Mancuso, Vice President of Sales and Marketing at JVM Realty, and Turner Batdorf, Senior Strategist at J. Turner Research, to explore the intersections of real estate management, marketing strategies, and resident satisfaction. We dive deep into the transformative methods JVM Realty and J. Turner Research employ to elevate property management efficiency and enhance the resident experience. Kadi and Turner share their expertise and insights, revealing how data-driven strategies and AI technology are reshaping the multifamily industry. Key Highlights & Takeaways: Revolutionizing Resident Satisfaction: Discover how JVM Realty and J. Turner Research are creating personalized home experiences and retaining residents with data insights. Breaking Down Silos: Learn about the critical collaboration between marketing and operations to deliver cohesive resident services. Harnessing AI for Property Management: Uncover the benefits of AI tools like Einstein in analyzing resident feedback and improving operational decisions. Boosting Online Reputation: Explore tactics to enhance digital curb appeal and manage online reviews effectively. Future Trends in Multifamily Real Estate: Get a glimpse into the emerging technologies and strategies that will shape the future of property management. Join us for a conversation that delves into the data-driven approaches and visionary strategies driving success in the multifamily real estate industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Anthony Paganucci, Founder and CEO of The Brynson Group, to explore the world of property management and ILS (Internet Listing Services) strategies. We uncover the innovative methods Brynson Group employs to redefine property management efficiency and digital curb appeal.Anthony shares his journey and insights, highlighting how Brynson Group is leading the way with cutting-edge approaches and scalable solutions in the property management sector. Key Highlights & Takeaways: Revolutionizing Property Management: Discover how Brynson Group is enhancing property value with unique ILS management strategies. Maximizing Cost Savings: Learn about Brynson Group's techniques for optimizing ILS contracts and saving thousands on marketing budgets. Leveraging AI and Automation: Uncover the benefits of Brynson Group's AI assistant, Paul, and how it drives better decision-making. Building Strong Industry Connections: Explore the practices Brynson Group uses to create vibrant and engaged networks within the property management industry. Future Trends in Property Management: Get a glimpse into the trends and technologies that will shape the future of property management. Make sure you like and rate the show if you enjoyed our conversation on the future of Multifamily ILS Management and Strategy. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction (01:26) Evolution of Brynson Group and Current Focus (02:22) Challenges in Property Management (03:19) Importance of Effective Multifamily ILS Management (07:45) Balancing Client and Supplier Ratios (10:24) Multifamily Operational Efficiency Strategies (15:53) Transparency in ILS Management (19:04) Role of Brynson as an ILS Broker (22:00) Advocacy for Clients in ILS Negotiations (23:52) Brynson Group Cost Model (25:22) General Philosophy on Multifamily ILS Management (28:45) Brynson Groups's Principles and Human Element (31:50) Client Relationships and ILS Industry Dynamics (34:07) Expansion Plans and Future Directions (40:27) Targeting Different Real Estate Verticals (44:34) Introduction to Brynson Group's Dashboard and AI (48:23) Adjacent Real Estate Verticals (52:48) Final Thoughts and Conclusion
In this episode, we sit down with Roman Speron, Chief Development Officer, and Candice Kelly, Director of Communities at Sentral, to explore the dynamic world of multifamily property management and community development. Prepare to uncover the innovative strategies Sentral employs to redefine high-value property management and community living. Roman and Candice share their journeys and insights, highlighting how Sentral is leading the way with cutting-edge approaches and scalable solutions in the multifamily sector. Key Highlights & Takeaways: Revolutionising Multifamily Properties: Discover how Sentral is enhancing property value with unique management strategies. Maximising Revenue: Learn about Sentral's techniques for achieving $7 per square foot in 21 different markets. Leveraging Furnished Units: Uncover the benefits of furnished units and how they drive a 120% rent lift. Building Strong Communities: Explore the practices Sentral uses to create vibrant and engaged communities within their properties. Future Trends in Multifamily Management: Get a glimpse into the trends and technologies that will shape the future of multifamily property management. Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview (00:24) Intro (06:47) Introducing Roman and Candice from Sentral (07:32) Sentral's Business Strategy and Market Presence (09:49) Marketing to Different Demographics (11:23) Technology Integration and Scalability of Sentral's Model (17:01) Driving Operational Efficiency and Revenue (21:06) Brand vs. Property Marketing (23:03) Utilizing Traditional and Non-Traditional Marketing (25:12) Partnerships with Brokers and Digital Strategy (28:13) Managing Churn and Effective Occupancy (30:31) Overcoming Client Objections and Challenges Faced by Sentral (36:08) Dissecting Marketing Expenditure (37:34) Customizing Amenities and Experiences (39:10) Non-Traditional Marketing Approaches
In this episode, we sit down with Grady Newman, founder of Resi, to explore the future of multifamily marketing, websites, and technology. Prepare to uncover the innovative strategies that Resi employs to revolutionize the multifamily industry. Grady shares his journey from energy efficiency to multifamily marketing, highlighting how Resi is leading the way with cutting-edge technologies and scalable solutions. Key Highlights & Takeaways: Transforming Multifamily Websites: Discover how Resi is making multifamily websites more efficient and user-friendly. Scalable Marketing Solutions: Learn about the challenges and solutions in creating scalable and flexible marketing platforms for multifamily properties. AI and Data Integration: Uncover the potential of AI and data in enhancing renter experiences and marketing efficiency. Enhancing Renter Experience: Explore the tools and practices that make the renter experience smoother and more enjoyable. Future of Multifamily Marketing: Get a glimpse into the future trends and technologies that will shape multifamily marketing. Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Susan Gerock, Chief Information Officer at Elme Communities, to explore the future of smart technology in the multifamily industry. Prepare to uncover the innovative strategies that Susan and her team are using to uplift the resident and community team experience. Susan shares her insights on how Elme Communities is leading the way with cutting-edge technologies and collaborative efforts that benefit the entire industry. Key Highlights & Takeaways: Transforming Leasing and Maintenance Processes: Discover how technology is reshaping leasing and maintenance, making them more efficient and user-friendly. Collaborative Industry Efforts: Learn about the collaborative spirit within the multifamily industry and how companies are working together to drive innovation. Overcoming Tech Challenges: Uncover the real-world challenges of implementing new technologies and the strategies to overcome them. Enhancing Resident Experience: Explore the tools and practices that make the resident experience smoother and more enjoyable. Future of Smart Buildings: Get a glimpse into the future trends and technologies that will shape smart buildings in the multifamily industry. Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Kim Boland, Director of Digital Marketing at Morgan Properties, to explore the future of leasing, marketing, and technology in the multifamily industry. Prepare to uncover the innovative strategies that Kim and her team are using to uplift the resident and prospect experience. Kim shares her insights on how Morgan Properties is leading the way with cutting-edge technologies and collaborative efforts that benefit the entire industry. Key Highlights & Takeaways: - Transforming Leasing Processes: Discover how technology is reshaping the leasing process, making it more efficient and user-friendly. - Collaborative Industry Efforts: Learn about the collaborative spirit within the multifamily industry and how companies are working together to drive innovation. - Overcoming Tech Challenges: Uncover the real-world challenges of implementing new technologies and the strategies to overcome them. - Enhancing Resident Experience: Explore the tools and practices that make the resident experience smoother and more enjoyable. - Future of Multifamily Marketing: Get a glimpse into the future trends and technologies that will shape multifamily marketing. Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Ryan Funt, VP of Marketing at Fitzrovia Real Estate, to uncover their transformative approach to multifamily housing and property management. Prepare to dive into the innovative strategies that Fitzrovia employs to create vibrant, luxury communities that redefine urban living. Ryan shares insights on how Fitzrovia is revolutionizing the rental market by integrating best-in-class hospitality practices from the hotel industry and focusing on sustainable, high-performance building designs. Key Highlights & Takeaways: Redefining Urban Living: Discover how Fitzrovia is setting new standards in multifamily housing with a unique blend of luxury and functionality.Innovative Property Management: Learn about Fitzrovia's hotel-inspired hospitality services and how they enhance the resident experience. Sustainable Development: Uncover Fitzrovia's commitment to eco-friendly building practices and their pursuit of LEED Platinum and Zero Carbon -Building standards. Operational Excellence: Explore the strategies behind Fitzrovia's efficient event coordination and seamless community management. Future Vision: Get a glimpse into Ryan Funt's vision for the future of Toronto's rental market and the growth trajectory of Fitzrovia. Join us for an enlightening conversation that delves into the cutting-edge approaches and visionary leadership driving Fitzrovia's success in the real estate industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Robert Turnbull from BetterBot to unveil the groundbreaking AI solutions revolutionizing the multifamily real estate industry. Discover how BetterBot is reshaping multifamily leasing by streamlining operations and enhancing tenant interactions with cutting-edge AI technology. Robert shares valuable insights on the evolution of BetterBot, the challenges they overcame, and the future of AI in multifamily housing. Join us on this exciting journey as we explore the innovative strategies and tech advancements setting new standards in the real estate market. Key Highlights & Takeaways: - AI-Powered Leasing: Meet BetterBot, the pioneers driving a new era in multifamily leasing with advanced artificial intelligence. - Tech Transformation: Discover how BetterBot's AI technology is transforming traditional leasing processes and boosting operational efficiency. - Enhancing Tenant Experience: Learn how AI solutions are making tenant interactions seamless and more effective in the multifamily sector. - Innovation Over Challenges: Peek into the challenges BetterBot faced in AI development and how they turned obstacles into opportunities. - Future of Multifamily Real Estate: Gain insights into potential future advancements and trends in AI technology within the multifamily housing industry. - Market Leadership: Uncover BetterBot's strategic approach to becoming a leader in the multifamily real estate market. - Operational Excellence: Explore how BetterBot's AI-driven platform enhances operational excellence for property managers. Tune in to learn how BetterBot's innovative AI solutions are transforming the multifamily real estate industry and setting new benchmarks for success. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Christy and Brian from TheGuarantors to unravel their game-changing solutions shaking up the multifamily housing world. Get ready to dive into how TheGuarantors are breaking the mold in the rental market by easing the path to rental agreements and making housing more accessible. Christy and Brian discuss tenant struggles, TheGuarantors' innovative business model, and the economic forces fueling their rapid rise. Join us on this wild ride as we explore the cutting-edge strategies and tech innovations revolutionizing the real estate industry. Key Highlights & Takeaways: Reinventing Rental: Meet The Guarantors, the trailblazers redefining the rules of the rental game. Market Need & Tenant Struggles: Discover why traditional rental systems fail and how The Guarantors are stepping up to fill the void. Closing the Gap: Uncover how The Guarantors bridge the chasm between renters and landlords, making it possible for more people to score a lease. Economic Drivers: Dive into the economic dynamics that are propelling The Guarantors' growth and transforming the rental landscape. Target Market Mastery: Insights into their savvy approach to market penetration and the push towards self-sufficient services. Navigating Challenges: Peek behind the curtain to see the hurdles they face and the bold strategies they're deploying to lead the industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, we sit down with Yao Morin, CTO of JLL, to explore the fascinating journey of one of the world's oldest real estate companies and its transformation into a tech-savvy global powerhouse. Discover how JLL, with a history spanning over 200 years, leverages advanced technology to manage operations across 84 countries and 100,000 employees. Yao Morin shares her insights on JLL's strategic focus on technology, the challenges of integrating modern solutions into a historic company, and the future of real estate tech. Join us as we delve into the stories and strategies that have kept JLL at the forefront of the commercial real estate industry. Key Highlights & Takeaways: The Legacy of JLL: Explore JLL's rich history and its evolution from a London-based firm to a global leader in real estate. Tech Transformation: Learn about JLL Technologies and the creation of JLL GPT, the proprietary AI tool revolutionizing employee productivity and client services. Global Operations: Understand the complexities of managing a massive workforce spread across the globe and how technology bridges gaps. Strategic Shifts: Discover how JLL's focus on AI and data is driving differentiation and success in a competitive market. Brand Evolution: Hear about JLL's enduring brand significance and how it's adapting to modern challenges and opportunities. Future of Real Estate: Get a glimpse into the future of commercial real estate with the integration of advanced tech solutions, including AI and data-driven strategies. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, Jake Hughes and Katie Ritter from Widewail reveal the game-changing strategies for mastering reputation management in the multifamily industry. They dive into innovative review generation tactics, the art of balancing AI with human touch, and the seamless integration of technology with personalized service. Discover how Widewail's unique approach transforms resident feedback into multifamily success, boosting online reputation, enhancing operational efficiency, and driving customer satisfaction. Join us for an insightful conversation that uncovers: - The Power of Reviews: How generating and managing reviews effectively can fuel growth and build trust. - Human Touch vs. AI: The crucial balance between automated responses and personalized service. - Data-Driven Insights: Leveraging review data to provide actionable insights and improve resident experiences. - Scalable Solutions: Efficiently handling high volumes of reviews with a blend of human expertise and technology. - Building Trust in Multifamily: The role of trust in consumer decisions and how feedback enhances community strength. - Future Trends: A look into the future of reputation management in the multifamily sector and Widewail's innovative solutions. Whether you're a property manager, marketer, or multifamily professional, this episode is packed with actionable tips and expert insights to elevate your reputation management strategy. Subscribe to our channel for more insightful episodes, and join the conversation by sharing your thoughts on the evolving landscape of multifamily reputation management and customer experience. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, Heidi Turner from Blanton Turner and John Carlson from Mark-Taylor Companies discuss the power of centralization and specialization in Multifamily. Discover how the integration of AI and technology is revolutionizing property management, enhancing operational efficiency, and improving both employee and customer satisfaction. Heidi and John share their experiences and insights on navigating the challenges and benefits of shifting towards a centralized model. Join us as we explore the innovative strategies that are reshaping the multifamily sector, creating new career opportunities, and driving profitability. Key Highlights & Takeaways: - The Centralization Advantage: Learn how centralizing operations can streamline processes, reduce redundancy, and improve overall efficiency. - Specialization in Action: Understand the importance of specialized roles in boosting employee satisfaction and productivity. - Technology's Role: Dive into how AI and CRM tools are enhancing property management and customer engagement. - Employee Engagement: Discover strategies to retain talent by offering clear career paths and growth opportunities. - Customer Experience: See how improved operational efficiency translates to better service and happier residents. - Overcoming Challenges: Hear about the common hurdles in adopting a centralized model and practical solutions to overcome them. - Financial Impact: Explore the financial benefits of centralization and specialization for property owners and investors. - Future Outlook: Get insights into the future of Multifamily with advancements in technology and AI. Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on the future of property management and the impact of centralization and specialization in Multifamily. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, Zach Sloan, Co-Founder of Rengrata, and Allison Nesbitt, VP of National Sales and Strategic Initiatives at Zumper, delve into the evolving world of apartment leasing powered by AI and social proof. Explore the innovative integration of resident reviews and how leveraging AI enhances user engagement. Zach and Allison provide a comprehensive look at how technology is transforming the rental experience. Join us as we uncover the strategies and technological advancements reshaping the real estate industry, creating urgency, and building trust among potential renters. Key Highlights & Takeaways: - The Power of Social Proof: Discover how social proof influences leasing decisions and creates a sense of urgency among prospective renters. - AI-Driven Engagement: Learn about Rentgrata's new AI model, Ari, and how it surfaces relevant resident insights to prospects, making informed leasing decisions easier. - Privacy and Trust: Understand the importance of privacy in resident-prospect interactions and how Rentgrata ensures secure, anonymous communications. - Boosting Conversions with Social Proof: Gain insights into how integrating real-time resident feedback on Zumper listings enhances user experience and drives higher conversion rates. - Building Community: Explore strategies for fostering a sense of community among residents, improving retention, and creating a more connected living environment. Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on the future of apartment leasing and the impact of AI and social proof in the real estate industry. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, Steve Longobardi, Director of Marketing at Bozzuto, takes us through the transformative landscape of multifamily marketing and branding. From Bozzuto's innovative approach to performance marketing to their commitment to exceptional customer experiences, Steve offers a deep dive into the strategies that drive success in the competitive world of multifamily properties. Join us as we explore the key elements that make Bozzuto a leader in multifamily marketing, blending cutting-edge technology with the timeless value of human connection. Key Highlights & Takeaways: Revolutionizing Multifamily Marketing: Discover how Bozzuto's performance marketing strategies ensure exceptional ROI and sustained brand integrity across all their properties. The Power of Branding: Learn about the critical role of branding in multifamily marketing and how Bozzuto maintains consistency and collaboration across their teams. Customer Experience in the Digital Age: Understand Bozzuto's approach to personalizing customer experiences with a perfect balance of AI and human touch. Learning from Failures: Steve shares insights on the importance of learning from failures and conducting post-mortems to continuously improve marketing strategies. Hyper-local Marketing Success: Explore the complexities of hyper-local marketing in cities like New York and how Bozzuto's strategies address these challenges. Future of Multifamily Marketing: Gain insights into the future trends in multifamily marketing and how Bozzuto is preparing to lead the way with innovative approaches. Subscribe to our channel for more insightful episodes, and join the conversation by sharing your thoughts on the evolving landscape of multifamily marketing and branding. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj
In this episode, Eric Roseman, Chief Revenue Officer at Xeal, delves into the groundbreaking world of EV charging for multifamily properties. From the inception of Xeal as a technology-first EV charging company to its innovative solutions that remove the friction of going green, Eric offers a deep dive into how integrating smart EV chargers streamlines operations from installation to daily use. Join us as we explore the strategic shifts and technological advancements propelling the EV charging industry into the future, specifically within multifamily living. Key Highlights & Takeaways: - Revolutionizing EV Charging: Learn about Xeal's journey from a startup to a leader in EV charging technology, providing seamless and reliable solutions for multifamily buildings. - Smart and Effortless Charging: Discover how Xeal's unique technology eliminates the need for central internet connections, ensuring consistent and user-friendly charging experiences. - Challenges of EV Charging and Solutions: Eric discusses the main obstacles in EV charging infrastructure and how Xeal's innovative approach addresses these issues, particularly in shared environments like apartment complexes. - Future of Multifamily EV Charging: Insights into the expanding landscape of EV adoption and the critical role of advanced, hassle-free charging solutions in multifamily properties. Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on the future of EV charging in multifamily communities. Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Introduction and Guest Introduction (01:23) Xeal's Mission and Approach (02:17) Challenges with Current EV Chargers (06:10) How Xeal's Chargers Work (08:06) Market Overview and Growth Potential (14:49) Challenges and Objections in Adoption (19:37) Community Building and Branding (24:47) Switch Costs and Customer Retention (25:51) Future of EV Charging and Infrastructure (41:22) Building Community Among EV Drivers (45:25) Sales Strategy and Market Penetration (48:17) Student Housing and Early Adoption (52:23) Hot Takes on the EV Market (58:47) Final Thoughts
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