Podcasts about doubletree hotels

Kieran Donahue is a transformational Fortune 500 restaurant & hospitality executive. She has extensive experience in loyalty, brand, digital and omni-channel marketing and an impressive history of surpassing business goals, building trusted relationships and empowering teams. Kieran is known for being a collaborative problem solver that leads with evidence-based marketing strategies to drive topline revenue and market share. She is a change agent with a talent for turning ambiguity into purpose and building and motivating passionate, results oriented teams. Kieran has a consistent record of positioning organizations for success, delivering billion-dollar revenue growth, developing marketing solutions for franchisees and an acute understanding and dedication to customer engagement. Currently Kieran is the Chief Marketing Officer for IHOP, where she oversees all brand, field and digital marketing, including brand creative, social media, communications and loyalty/CRM efforts, in addition to culinary strategy, menu development and overall brand experience. Since joining the IHOP team in early 2021, Kieran has led the charge for IHOP's most comprehensive research project in brand history, which created a new brand campaign and is serving as the basis for IHOP's omni-channel marketing strategy, menu development and continued growth. She was also named to Brand Innovators' Top 100 Women in Brand Marketing list for the class of 2021. Before joining the IHOP team, Kieran was Marriott International's Vice President, Brand, Marketing & Digital (Americas), where she led marketing (data & analytics, brand, field, loyalty, digital, social, promotions, partnerships, public relations, crisis communications) for $17+ billion Americas business. She managed a 300+person team, $200+ million budget and drove $2.5 billion in digital room night bookings during her time at Marriott. She transformed demand/lead generation programs, steered cross functional integration of Marriott and Starwood guest loyalty programs leading to Americas member room night growth of 16%. In addition, she was the architect of a shared service field marketing organization for managed hotels and opted-in franchisees and established a data and analytics function at the hotel and continent level to track spend, channels, and returns enabling ROI proven media investments. In 2020 she led the marketing efforts for the Americas on the COVID-19 Recovery Team. Prior to Marriott, Kieran began her hospitality career in loyalty at Hilton, holding multiple roles of increasing responsibility including Senior Director Global Marketing for Hilton Hotels & Resorts, Vice President of Global Marketing for DoubleTree Hotels and culminating in Vice President of Marketing for the Americas. She was responsible for shaping brand, regional and loyalty marketing strategies and execution across multiple channels. She led innovative teams that established and executed new processes and benchmarks for success and drove multi-million dollar increases in room night revenue and co-brand credit card sales. During her nearly 15 years at Hilton, she is credited with introducing data-driven, digital demand generation strategies, building a global brand marketing organization that included the implementation, and use of, a proprietary online digital asset creative production and management system. She initiated entertainment industry marketing relationships with TV partners including Top Chef, Hawaii Five-0, and the GRAMMY Awards. Prior to Kieran's time at Hilton and Marriott she was in the fashion and retail industry and attributes her early career with engraining in her the philosophy that “marketing has to make the cash register ring.”   Kieran is known for a leadership style that is results driven, transparent, authentic and thoughtful. She is a graduate of Virginia Commonwealth University, where she received a Bachelor of Arts in Fashion Merchandising. She regularly volunteers her time. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance of tapping into emotions and motivations when marketing products or services.  He highlights the shift from focusing on functional features to addressing the emotional and psychological aspects of consumer behavior, stressing the significance of understanding and leveraging human emotions and motivations to drive effective marketing strategies. Roger's expertise in behavior marketing, demonstrated through his experiences with renowned brands, offers valuable insights for marketers and business professionals seeking to enhance customer loyalty and brand perception. By delving into Roger's journey from art director to behavior strategist, the episode provides a compelling narrative of continuous learning, open-mindedness, and the power of asking the right questions to drive successful business strategies. In this episode: Unveiling the Power of Behavioral Economics in Marketing Strategies. Leveraging Technology for Enhanced Customer Experience. Creating Memorable Brand Experiences with Sensory Marketing. Embracing the Importance of Micro-Moments in Customer Decision Making. Applying BJ Fogg's Behavior Model in Business. Show Notes: 00:00:00 - Introduction Roger Hurni, author of Outthink. Outperform., shares his expertise in behavior marketing and branding. 00:02:20 - Path to Behavior Strategy Roger shares his journey from art director to behavior strategist, emphasizing the value of hard work over talent and the importance of seamless creative partnerships. 00:11:58 - The DoubleTree Cookie Story Roger discusses the iconic DoubleTree chocolate chip cookie campaign, highlighting the power of tapping into people's feelings and motivations to persuade them effectively. 00:14:48 - Marketing on Emotions Roger emphasizes the value of marketing products based on the job they can do and the values they represent, rather than just their functionality and features. 00:15:16 - The Art of Answering Questions and Media Training Roger shares the importance of answering questions strategically, regardless of the exact words asked. He discusses the value of media training and shares an anecdote about Henry Kissinger's press conference tactics. 00:17:00 - Leveraging Technology for Personalized Experiences Roger discusses the Four Seasons hotel example, highlighting how technology can be leveraged to create personalized and memorable experiences. He emphasizes the importance of using technology to enhance human connections rather than dehumanize interactions. 00:19:06 - Behavioral Data and Technology Roger shares how Four Seasons leveraged geofencing and technology to orchestrate a personalized and memorable customer experience. He emphasizes the potential of technology to inform operational and marketing decisions through behavioral data analysis. 00:23:05 - Surprise and Delight with Technology Roger discusses the concept of surprise and delight in marketing, emphasizing the use of technology to provide unexpected and special experiences for customers. He highlights the importance of analyzing behavioral data to inform personalized interactions and marketing decisions. 00:28:11 - Understanding the Problem and Solution Roger shares a case study about a movie theater chain's popcorn consumption. He emphasizes the importance of understanding the underlying reasons for customer behavior, highlighting the link between movie genres and popcorn consumption. 00:29:35 - Understanding Consumer Behavior in Movie Theaters Roger discusses the correlation between movie genres and popcorn sales and how understanding consumer behavior helps in movie theater marketing. 00:30:30 - Defining Objectives and Aspirations Roger emphasizes the importance of defining measurable objectives and aspirations for clients, and how understanding their true needs is crucial for business success. 00:32:45 - Solving Behavioral Problems for Clients Roger shares examples of how understanding consumer behavior can help solve business problems, whether in marketing or operations. 00:38:21 - Behavior Sequencing in Marketing Roger explains the concept of behavior sequencing in marketing and provides an example of how to simplify the first step for customers to make decisions. 00:42:52 - The Power of Experience and Sensory Marketing Melina shares her insight on the impact of the DoubleTree chocolate chip cookies' scent in creating a memorable experience and the importance of understanding habits and desires for normalcy in marketing decisions. 00:44:13 - The DoubleTree Cookie Recipe Release DoubleTree released their famous cookie recipe, creating a buzz and inspiring home baking during the early days of the pandemic. 00:44:52 - Staying Top of Mind The cookie recipe release is an example of staying connected with customers, even during uncontrollable changes. It's a great case study from Roger's book. 00:45:39 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Roger: Roger's Website  Roger on X  Roger on LinkedIn  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outthink. Outperform., by Roger Hurni Alchemy, by Rory Sutherland Tiny Habits, by BJ Fogg Influence, by Robert Cialdini Presuasion, by Robert Cialdini Top Recommended Next Episode: Surprise & Delight (ep 276) Already Heard That One? Try These:  The Most Important Step In Applying Behavioral Economics: Understanding the Problem (ep 126) Habits (ep 256) Framing (ep 296) Robert Cialdini Interview (ep 312) Sense of Smell (ep 298) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Stephanie Angelo is a keynote speaker, trainer, workshop facilitator on Strategic Thinking and Collaborative Accountability, eSpeakers Certified Virtual Presenter, and professional member of the National Speakers Association. She has 30 years of experience working with companies like Doubletree Hotels, Scottsdale Healthcare, and CopperPoint Mutual to grow and thrive. Stephanie is passionate about coaching companies to develop strong cultures with customized programs to create traction, not transactions. If you're a CEO, CFO, business owner, or HR professional responsible for a company culture that needs to be improved, consider reaching out to Stephanie Angelo by visiting her websites https://stephanieangelo.com/ and https://www.linkedin.com/in/stephanieangelosphr/.  Tom Flick is a leadership expert and former NFL quarterback (7 years) who has garnered a reputation around the world as an authority on leadership by helping organizations such as Google, Starbucks, Amazon, NASA, and Pentagon to develop leaders and for companies to thrive in a rapidly changing world. He worked with the world's foremost authority on Change Leadership, Dr. John Kotter, a Harvard professor whom he calls colleague, friend, and mentor, in extensive work in corporate America to provide actionable solutions that allow people to achieve peak performance in both personal and professional lives. If you or your leaders are not effectively leading change, consider reaching out to Tom Flick by visiting his websites https://tomflick.com/ and https://www.linkedin.com/in/tomflick/.  Jef Loeb is the creative director, strategist, writer, and director at Brainchild Creative. Jef ushers brands to understand their core and truths so they understand their problems and opportunities in a clear way. He comes up with creative solutions to issues that take away the clarity and present it in a magnetic way to the customers. If your branding is lacking clarity, it is best to reach out to Jef Loeb by visiting https://www.linkedin.com/in/jefloeb/ and https://www.brainchildcreative.com/, or by emailing Jef@brainchildcreative.com.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast episode, Galen Hair and Jay Baer highlight the power of exceptional customer service as an effective marketing tool. They propose that delivering unexpected value to clients often inspires word-of-mouth promotion. However, Jay states that many businesses prioritize growth over customer retention and view customer service as a cost rather than an investment. He believes that rewarding customer retention just like customer acquisition could radically alter the business landscape. The most important insight is that businesses can create their own unique selling points or initiatives that may not align with their offerings. If consistently implemented, these can result in free, enduring marketing. Who's the Guest? Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”. Jay uses his comprehensive consumer research approach, and combines it with massive expertise gained from advising more than 700 brands. The result is real, proven, viable advice that makes businesses better. All wrapped up in a hilarious and inspirational package audiences never forget. Highlights Honest communications for marketing Marketing and customer service Creating talk triggers Providing an unexpected service story DoubleTree Hotels' warm cookies The principle of consistent word of mouth Changing marketing strategies to adapt to societal changes Beginning points for marketing and messaging strategies Unique marketing strategies Importance of empathy in marketing Potential marketing strategies Personal marketing experiences The central issue of customer service philosophy Importance of bonusing customer service teams Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com Connect with Jay Baer https://www.jaybaer.com/ https://www.instagram.com/jaybaer/ https://www.convinceandconvert.com/author/jay-baer/  

This insightful, honest, and vulnerable episode is with a company culture coach, Stephanie Angelo, who is an expert in helping companies thrive. She does this by supporting them to build trust, create safe working environments, and by encouraging listening and empathy skills to bring out the best in people. Stephanie has created The Company Culture Board Game that accompanies her workshops bringing awareness and discussion points to the surface to help leaders take action on the decisions that arise from the game. Stephanie shares her wisdom and knowledge in this wonderful interview - we hope you will enjoy "listening". Best coaching moment: When managers have faith, trust, and positive intentions for their team members 1:50 Worst coaching moment: Managers who use you as a verbal punching bag to complain about other managers 4.20 One of the villains of company culture is stagnation 7.51 Sliding Doors: Complete honesty and vulnerability in that your words matter and the mind and body are intrinsically connected 8:34 What makes a Great Coach? 11:26 ("Someone who listens.") - How can you draw the answers out of people and not give the answers? Introverts (this does not mean they are shy) - how do you feel and you deal with certain situations (especially in large group situations) 13.38 Revisit: Episode (link) Jordan White on how to coach the introverted leader How can leaders create a safe and trusting space for team members? 15.51 Create time to revisit or renew the company's mission Create suggestion boxes AND get back to people about their suggestions The company culture board game 16.48 What stagnates company culture? 23.11 Being too comfortable Getting continually buried under things we need to do due to the high season - make a plan to address the areas for development as soon as the high season is over Can you turn company culture about quickly? 26.00 Does the magic wand exist? It's important to build trust over time What makes a great speaker? 28.46 "You don't have to say everything." "There go my people, I must follow them for I am their leader." How does this quote relate to company culture? 29.51 See one, do one, teach one. The importance of peer coaching About: Stephanie Angelo, SPHR, SHRM-SCP, CVP - Company Culture Speaker, Trainer and Consultant Stephanie works with organizations that want to create a great Company Culture to outlive, outlast and outperform their competition. Stephanie invented the popular board game Company Culture - a Game of Workplace Traction not Transaction® which is an exclusive element in her company culture workshops and can be experienced in-person or virtually. With her training, speaking and consulting she helps her clients develop strong cultures by establishing customized in-house programs to create Traction not Transaction™ which helps employees do better on their jobs, decrease turnover and create high engagement organizations. Clients include companies like Scottsdale Healthcare, Doubletree Hotels, CopperPoint Mutual, Faist GreenTec, Intel and Raytheon. Stephanie has spoken to numerous conferences and associations such as IFMA, BPAA, ASIS and SHRM. Stephanie has been interviewed on all five Phoenix TV channels and has been featured in publications including the Arizona Republic and The Phoenix Business Journal. Stephanie is an eSpeakers Certified Virtual Presenter, a professional member of National Speakers Association and a member of Society for Human Resource Management. In 2014 she co-created the first-ever board game to address domestic violence – OUTrage™ – A Game to Recognize and Change Abusive Behavior. Stephanie cowrote the true-crime memoir, Serrated, and has spoken all across the U.S., in Canada and in Europe. She has won several awards for her work. Connect with Stephanie Linked In: http://www.linkedin.com/in/stephanieangelosphr https://stephanieangelo.com/company-culture-game-workshop/

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019. https://traffic.libsyn.com/secure/shapingopinion/Encore_-_Word_of_Mouth_Marketing.mp3 It's a term you may hear every day. It's just assumed you know what it means. Word of Mouth.  Webster's dictionary describes it as “oral, often inadvertent publicity.” What's interesting about that definition is how the people at Webster saw fit to include the word “inadvertent” in the definition. When it comes to Word of Mouth dynamics, it's just assumed that it's inadvertent or unintentional. Many times, this is true but I've been in the PR business for decades and I've seen quite often how something that was spread through Word of Mouth was anything but inadvertent or unintentional. In this episode we talk with Jay Baer about the dynamics behind word of mouth publicity, hear some stories of some organizations doing it right, and how to harness it for yourself. Debt Collections Case Study Americollect is in the debt collection industry. At present there are roughly 8,000 collections firms in the U.S. The common practice is for debt collections agencies to call a debtor, cajole, threaten, coerce until they get money or not In 2017, consumers filed 84,500 complaints against collections agencies. Kenlyn Gretz worked for a debt collector making $4.25 per hour collecting unpaid medical debts. He worked his way up and bought the firm. Then he changed everything. He now has more than 250 employees because they embraced their tagline – “Ridiculously Nice.” Being ridiculously nice is a part of their culture. The theory – Just because they are a nonpayer today doesn't mean they will be a nonpayer tomorrow. They can call a debtor one to four months later and they take the phone calls because Americollect was nice to them. Jay tells the story of Americollect's win rate in the competitive marketplace and of one key statistic; and why 60 percent of Americollect's employees were once debtors who Americollect was assigned to recover a debt and was so nice that the people decided to go work for the company. In this episode Jay talks about companies like The Cheesecake Factory and Air New Zealand which have their own means for creating buzz around their brand. And a unique and simple story of a California restaurant called Skip's Kitchen.  What they all have in common is they have their own “talk triggers” to generate word of mouth publicity. About Talk Triggers Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The book includes: proprietary research into why and how customers talk; more than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses; and the 4-5-6 learning system for creating and activating talk triggers in your business. Links About Jay Baer Convince and Convert Talk Triggers Book Web Site Talk Triggers Book on Amazon Talk Triggers Show on iTunes DressJayBaer.com Americollect The Cheesecake Factory Air New Zealand Moose Jaw Clothing Edelman Trust Barometer The Paradox of Choice, By Barry Schwartz (Amazon)

IN THIS EPISODE:How many of your Key Account contacts have a story to tell about their (customer) experience of you? I am not talking about a prompted testimonial packed with marketing quotes, engineered to pitch your products and services to a new audience. I am also not meaning a review of the features and benefits they enjoy from using your solution or engaging in your service. I am rather referring to the kind of story that arises only from a truly REMARKABLE customer experience. One that… ensures that you stand out from your competition, and differentiates you from the overwhelming noise in your crowded market And, more importantly, one that your contacts are delighted to spontaneously tell their network of peers, colleagues and friends...ultimately giving you the very best form of advertising (FOR FREE) - enabling you to win more business and influence wider stakeholders. My guest on this episode is a Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. If you haven't heard Jay Baer speak yet, you are in for a treat.  We deep dive into his Talk Triggers concept. He shares his proven method of implementing a system (“Talk Triggers”) to help you to engineer your ability to provide your customers with the kind experiences that create spontaneous conversations and ultimately make your customers your volunteer marketers.  HIGHLIGHTS FROM THIS EPISODE:Firstly, just know that we had quite a conversation on this topic, so this episode is only the first part to our really animated chat. In this part, I talk to Jay about: what a Talk Trigger is; what are the defining criteria that separate a Talk Trigger from accidental, and often average, customer service moment; and lastly why having a Word Of Mouth (WOM) strategy is so important (for B2B and not just B2C businesses). It's clear to me after this conversation with Jay that the real opportunity here is to look at this as an operational choice to engineer and orchestrate intentional experiences that are different to create conversations. The kind of conversations that will support you in influencing wider stakeholders and winning new business. Consider this: If 91% of B2B purchase decisions are influenced by word of mouth in some way, is your business in the 99% of businesses that DOES NOT currently have a word-of-mouth strategy? Wow. Pause on that for a second. After you listen to this episode, I'd invite you take 10minutes to reflect on your own business (maybe invite your team to do the same) before you dive into the second part of this conversation (goes live on 4 Feb 2021). Ask yourself: Do you have a WOM strategy? If so, what is it? Is it documented and shared as an actual process in your business? What does your business do for customers within the experience that isn't just GOOD – it's DIFFERENT (and would instantly delight and spur spontaneous story sharing?) What stories do your customers tell about you, your team and your brand? What ideas are you having, and where you can see the opportunity for creating an intentional Talk Trigger that is: Remarkable, Reasonable, Relevant, and Repeatable Those are the four criteria for a Talk Trigger – listen to the episode to get the real insight direct from Jay. (It is also handled in-depth in Section 2 in https://www.talktriggers.com/ (his Talk Triggers book) – a must read!) SPOTLIGHT ON 'TALK TRIGGERS', THE BOOK: Jay has created a lot of resources to help you on this journey – so be sure to buy the Book and take advantage of his and his co-author Daniel Lewin's excellent insight into creating these remarkable moments. The Book contains: ​ Proprietary research into why and how customers talk 30+ detailed case studies of extraordinary results from big hitters like Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and also dozens of delightful small and medium-sized businesses The...

ICYMI: The Mo'Kelly Show Presents – The “Safer at Home” impact on Easter Sunday; from Church Online to Drive-In Church…PLUS – Are ‘to go' orders safe if the employees are infected with Covid-19 AND Mo's got the secret recipe for DoubleTree Hotels famous chocolate chip cookies on KFI AM 640 - Live everywhere on the iHeartradio App

On the Easter Sunday, March 12th edition of The Travel Guys…  In the Travel News, Covid-19 updates of all kinds, as airlines continue to cut schedules down to a bare minimum and cruise lines are grounded for an extended period.  When times are tough, Doubletree Hotels steps up its game.  That means releasing the recipe to those signature chocolate chip cookies they give out at check in at their hotels. You can find the recipe here....

As Campus Manager for Evolution Hospitality, Adam has worked from the ground up on our guiding principles and has been an essential figure in growing our corporate mindfulness programs, The Power of Pause. Adam started working for Evolution Hospitality 19 years ago. He was recruited in March of 2000 by John Murphy, who joined Tarsadia Hotels at Regency Plaza. With rebranding and renovation, they changed to DoubleTree Hotels. In 2011, the business became a part of Evolution Hospitality. Since these beginnings started with one property, we have scaled to more than 70 properties. Adam speaks about managing the team's performance with what the owner of the company is expecting. Dr. Romie talks about these challenges which business owners commonly deal with on a daily basis. We discuss our people-driven culture, and as we grow, these are ideals we put into practice every day. Our principles aren't just written on a wall, they are practiced with every employee at Evolution Hospitality. We also dive into how to carry out the principles by setting expectations, holding people to those expectations, and making them accountable. We discuss servant leadership and what this means to Adam and how he applies our principles to his servant leadership. Adam gives his advice to general managers on how they can reach out for support or use resources to be the best at their job. Taking the time to pause and listen to all the evolutionaries in our company. Adam discusses with Dr. Romie the importance of being your authentic self at the office and how the guiding principles translate into the day-to-day business. How Adam came up with an idea to decorate with hashtags in graffiti artwork to create a buzz about company goals and how you don't need to be a brain doctor to know that the Power of Pause works! Show Notes: [01:38] Dr. Romie welcomes Adam to Wellness Evolved. [03:16] Adam tells the story of his journey with the company. [04:35] Overarching principles and their meaning within our business. [05:06] Adam’s personal principal he is most familiar with in the company. [07:11] Show employees why with a system of understanding. [08:11] Guidance from Adam to new general managers of Evolution Hospitality. [09:56] Practicing sincerity in our company and finding personal connections to build loyalty in a genuine way. [12:22] Adam tells the story of how he involved the entire office in decorating a space at the company. [16:03] How Adam adopted the Power of Pause.  [19:00] Did the Power of Pause come naturally to Adam? [21:45] Doing breathing exercises during brain surgery assists patients in having their heart rate lower. [22:54] How Adam takes a pause in his personal life. [23:55] What guiding principle would Adam advise a new General Manager to use first. Links and Resources: Evolution Hospitality

It's an honor to welcome marketing guru Jay Baer to the show to talk about his and Daniel Lemin's spectacular book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. About the Book:  Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)  Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.  Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. About the Authors: Jay Baer is a 7th generation entrepreneur, author of 6 best-selling books, and founder of five multi-million dollar companies. He's the founder of Convince & Convert a marketing consultancy that helps the world's most iconic brands grow. He is a hall of fame keynote speaker and emcee, and co-host of the Social Pros podcast. Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and an analyst with Convince & Convert. He is the author of Manipurated, and the co-founder of Selectivor, a food intelligence start-up. Connect with Jay: TalkTriggers.com ConvinceAndConvert.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/258.

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. https://traffic.libsyn.com/shapingopinion/Jay_Baer_and_Word_of_Mouth_auphonic.mp3   It’s a term you may hear every day. It’s just assumed you know what it means. Word of Mouth.  Webster’s dictionary describes it as “oral, often inadvertent publicity.” What’s interesting about that definition is how the people at Webster saw fit to include the word “inadvertent” in the definition. When it comes to Word of Mouth dynamics, it’s just assumed that it’s inadvertent or unintentional. Many times, this is true but I’ve been in the PR business for decades and I’ve seen quite often how something that was spread through Word of Mouth was anything but inadvertent or unintentional. In this episode we talk with Jay Baer about the dynamics behind word of mouth publicity, hear some stories of some organizations doing it right, and how to harness it for yourself. Debt Collections Case Study Americollect is in the debt collection industry. At present there are roughly 8,000 collections firms in the U.S. The common practice is for debt collections agencies to call a debtor, cajole, threaten, coerce until they get money or not In 2017, consumers filed 84,500 complaints against collections agencies. Kenlyn Gretz worked for a debt collector making $4.25 per hour collecting unpaid medical debts. He worked his way up and bought the firm. Then he changed everything. He now has more than 250 employees because they embraced their tagline – “Ridiculously Nice.” Being ridiculously nice is a part of their culture. The theory – Just because they are a nonpayer today doesn’t mean they will be a nonpayer tomorrow. They can call a debtor one to four months later and they take the phone calls because Americollect was nice to them. Jay tells the story of Americollect’s win rate in the competitive marketplace and of one key statistic; and why 60 percent of Americollect’s employees were once debtors who Americollect was assigned to recover a debt and was so nice that the people decided to go work for the company. In this episode Jay talks about companies like The Cheesecake Factory and Air New Zealand which have their own means for creating buzz around their brand. And a unique and simple story of a California restaurant called Skip’s Kitchen.  What they all have in common is they have their own “talk triggers” to generate word of mouth publicity. About Talk Triggers Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The book includes: proprietary research into why and how customers talk; more than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses; and the 4-5-6 learning system for creating and activating talk triggers in your business. Links About Jay Baer Convince and Convert Talk Triggers Book Web Site Talk Triggers Book on Amazon Talk Triggers Show on iTunes DressJayBaer.com Americollect The Cheesecake Factory Air New Zealand Moose Jaw Clothing Edelman Trust Barometer The Paradox of Choice, By Barry Schwartz (Amazon) About this Episode’s Guest Jay Baer

When we arrive at a hotel, we expect a polite greeting at the checkout counter and, if we’re lucky, we might pick up a few leaflets or brochures of local attractions and things to do in the area. What we definitely do not expect is to be met with a warm welcome that’s so unexpected it leads to roughly 22,500 stories being told about a single talk trigger, every single day. The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting. Talk about a word of mouth strategy with serious staying power! Could this be the most effective and successful word of mouth strategy, ever? Possibly. But, you’ll have to check out episode 9 of The Talk Triggers Show to find out! Mentioned in this episode DoubleTree Hotels by Hilton To never miss an episode, subscribe on YouTube to keep up with the video series or head over to your favorite podcast app and subscribe to the podcast version of the show. For more information click here. 

Advertising, Marketing, Business, Relationships, Empathy   Summary   Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you're going to LOVE this discussion with Jay Baer. That and more on today's show.   Interview with Jay Baer   You'll discover:   What a talk trigger is, and why it's so important. Why the talk triggers used by The Cheesecake Factory and Doubletree Hotels are actually what turns their customers into volunteer marketers and salespeople. Why offline word of mouth is actually more persuasive than online. The difference between a talk trigger and a USP (unique selling proposition). The 4-5-6 system for building talk triggers. Why “Surprise and Delight” does NOT make for an effective talk trigger. How the magicians Penn & Teller create a memorable experience for their fans. Why empathy is the easiest talk trigger to implement, and extremely powerful. What you can learn from Dr. Glen Gorab, an oral surgeon who uses a simple but immensely effective talk trigger that has exploded his practice. The thing about Dr. Snip and his “very special” giveaway. ;-)     The 4 Requirements of a Talk Trigger   Must be remarkable Must be relevant Must be reasonable Must be repeatable       Click to Tweet   A talk trigger is a strategic operational differentiator that compels word of mouth. @jaybaer #marketing Word of mouth #marketing and talk triggers are all about giving your customers a consistent story to tell about you. @jaybaer #Advertising is a tax on the unremarkable.~Robert Stephens, founder of Geek Squad per @jaybaer   Interview Links   TalkTriggers.com ConvinceAndConvert.com Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer ConvinceAndConvert.com Social Pros Podcast Hire Jay to speak Free Presentation by Jay and Daniel that you can download and present to YOUR team members. You can easily customize it to talk about your own talk triggers. Connect with Jay on LinkedIn Follow Jay on Twitter Follow Jay on Instagram Jay's YouTube channel Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

When you think of the restaurant The Cheesecake Factory, what's the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what Jay Baercalls "Talk Triggers", and they are essential in creating effective word of mouth marketing about your product or service. Whether you are a solopreneur, a freelancer, or run a large company or department, understanding how word of mouth marketing is critical if you want to spread your ideas.  On this episode, Jay talks with Todd Henry about his new book Talk Triggers, and how to build mechanisms into your product and service to make them spread like wildfire.  Additional Resources:  Here's Jay's previous appearanceon the podcast about how to embrace criticism and "hug your haters". You can get all of the supplemental materials (discussion guide, etc.) for Jay's book here.  Looking to center in on your own talk triggers? Maybe you should begin by identifying your productive passion. == Today's episode is brought to you by Skillshare. To get 2 months of access for just 99 cents, visit Skillshare.com/creative. The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.    

In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers (https://amzn.to/2P1DSU6), with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses * The 4-5-6 learning system for creating and activating talk triggers in your business Special Guest: Jay Baer.

Last month DoubleTree by Hilton Hotels kicked off a nationwide tour to celebrate the 25th anniversary of its iconic chocolate chip cookie.  From Atlanta to Austin, Miami to Minneapolis and St. Louis to Seattle, a speciallydesigned food truck embarked on a 10-week, 10,000-mile, 50-city journey to deliver tens of thousands of smiles to people across the country through the pleasant surprise of a sweet chocolate chip cookie treat. John Greenleaf, Vice President Brand Marketing, DoubleTree by Hilton will be our guest.