Podcasts about kat loterzo

This episode of The Rebel Millionaire Podcast is a fire and gold, jam packed with soul reminders to help shift you back into being fully you!    Here's the thing -    When did you forget just how powerful you are?    One of the main reason as to why creators, leaders and badass messengers don't utilise ALL parts of themselves is because of the environment they are surrounding themselves in.    If you were surrounded by others who used their creative magic, were unapologetic, in their power all the time and it was just ‘the norm' to access the supernatural day in day out - do you think you would be operating differently? Feeling differently?   I'm not referring to doing anything super crazy or moving a mountain with your mind, what I am referring to is within business operating from a place of being tapped into your magic, truth and powers - instead of struggling forward in life with all the should, and must dos, and rules and trying..    Check out the full episode below to help shift into being FULLY you and accessing your magic today. Because why wouldn't you?    Please take a moment to leave a comment, review or share if you enjoy the show! Your feedback means so much to me, and I appreciate it so much!   --------------------   Hi, I'm Katrina Ruth. I'm a self-made multi-millionaire, and I work with successful badasses like YOU, who kick their OWN ass … and then I kick it a little bit harder.   I currently live on the Gold Coast of Australia, and I'm Mum to my two beautiful children, Alyssa and Nathan. I also recently got re-married to their Dad, Enzo. We divorced 5 years ago and are re-married this year! I travel a LOT with my business (sometimes with the fam, sometimes not, a little more restricted these days but still on the go!), and my business allows me to be fully location free.   After many MANY years of not going all in, NOT speaking my truth or doing what I really wanted to do in the world, I finally said yes to purpose and sharing my deep soul message, AND to doing the damn work, and now, well –   Here we are.   I have been fortunate enough to build up an INCREDIBLE online community of driven entrepreneurs and leaders and creators, and each day I get to do what I always wanted to do, which is to motivate, educate, empower and inspire you to press play and create the business and life YOU want.   I've made close to $15,000,000 (yes, 15 million dollars) online just by speaking my truth and following the path of my soul, breaking any and all rules that don't feel fuck yes for me, and also – and this is my fave! – really just being ME. Yeah, I might have some fancier stuff now than when I started, but my business was built on, and still runs on, me being the girl who just loves to write and say what needs to be said running around usually in her gym gear as a hot mess, in between being a Mum and just, well, living life!   I can't wait to get to know you! Please reach out and tell me about you me anytime, share what most speaks to you from my content, or just say whats up! I love to hear from badasses like you who GET what life is meant to be about!   Here are some other ways to connect with me as well as the MANY like-minded revolutionary leaders all around the world:   Claim your FREE Gift! - https://thekatrinaruthshow.com/podcastfreegift   Katrina Ruth Show - https://facebook.com/lifeisnow.pressplay   thekatrinaruthshow - https://www.instagram.com/thekatrinaruthshow   The Katrina Ruth Show - https://www.youtube.com/c/thekatrinaruthshow   Amazon best-selling books - https://www.booksforkickasswomen.com   Please leave a review if you enjoy the show!

If you’ve ever wondered how you can mix your desires with your actions to create your reality. Well, in this episode I go into my favorite secret tool for doing just that.  I go into detail about why it’s so important that you not only use the language around what you want but that you actually believe it too.  I unexpectedly get pretty raw in this one and share different excerpts from my own journals from the past 6 years to explain how this process works.  Start acting “as if” first, take the steps while doing so and watch the law of attraction start working FOR you.  Referenced in this episode: Kat Loterzo http://www.thekatrinaruthshow.com Please share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #LifestyleCreationwJamie If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter Are we connected on social?www.instagram.com/jamie.thurberwww.facebook.com/jamiethurber.bizwww.jamiethurber.com  Join my community and let’s take this conversation even deeper! Operation: DO is where I teach personalized lessons on intentional living every week. https://jamiethurber.com/operation-do/ 

Katrina: We are live. Matt: So you just wanna like rest that on you? Katrina: Sure. Katrina: Is this lighting gonna be good with the beach behind it for your videos? Matt: It's gonna be a bit hard to get it all in. Katrina: Hello. Matt: [inaudible 00:00:19] Katrina: I look amazing on my own live stream, but that's a one-time thing. We need it to look amazing on the actual videos. Katrina: Hello, people. People of the internet. Hello and welcome. I'm gonna turn the camera around so Matt can say hi to you. Katrina: Matt's gonna film, filming myself. I'll explain it in a moment. Katrina: So we're gonna do, hello Michelle. Hello, Amber. See, I find that the only way I can sit properly on this throne is to sit up like this, in some sort of a lotus ninja position. But I don't want that- Matt: It's gonna be like just wear your boobs. Katrina: Okay, perfect. Katrina: Hello, floating devil Katrina. Have you seen this? Come and check this out on my live stream. Centre more Katrina, so Matt can see. He's not seeing it yet. Look at those little floaty Katrinas. Katrina: And look that says 1%. Send some press play ones, guys, be helpful. Send some press play ones. Where are the press play ones. It's so cool. There's some Katrinas. They look like little possessed demons. And that says press play. Matt: That's awesome. Katrina: How cool is it? Katrina: Oh, and if you go watch this replay on my page, it has a banner down the bottom that says- Matt: Oh, [inaudible 00:01:36] idea. Katrina: Which is so next level here. High tech as fuck. I feel like my own live stream here is off-center. Who wants to see behind the scenes of creating my new funnel? Who? Who? Well, presumably all of you, or you wouldn't have jumped on. Hi, welcome. I'm gonna explain what we're doing. Hang on, I've gotta tell my team I'm live. I am live. Please share. Okay, don't forget. I'll just tell you right now. Do it right away. I'm messaging Kat [inaudible 00:02:08]. Katrina: I'm about to film, hang on, do you think I need my press play cushion in the frame there? Matt: I wouldn't see it in this but if you want [inaudible 00:02:17]. Katrina: Okay, yes. Pass it over. Throw it over. Katrina: It's happening here. Katrina: You can never have too many sparkles in a live stream. That's a proven fact. It's in the Wikipedia. Katrina: Oh, that's better. All right. Welcome to the show. Do you know what? Remind me always if we're filming and I have a hairband on my wrist, 'cause I'm always shitty about it afterwards. Lucky I just noticed. I'm shitty about it when I see the footage. Katrina: So Matt's here doing my professional videography. He's gonna create a new episode of what's it even called? Katrina Ruth Unchained or is it still called Kat Unchained? Matt: Kat Unchained. Katrina: Kat Unchained, if you don't know is one of my, it's my publicly created and edited and put together show which Matt films, edits, creates, Katrina: And it shows lots of cool insights behind the scenes of what I'm doing and what my team's doing and how I bring things to life. You should go check out previous episodes of that. You would get a real cool insight into the journey that is me. Even the journey of the evolution of Kat Loterzo into Katrina Ruth. Katrina: And today we're gonna create a new episode of that, 'cause why would you not? We haven't done it for ages, 'cause people are just travelling merrily around the world too much. Katrina: But we're also gonna film three videos, I think it's three videos. Let me find the three specific short videos that will only be like two to three minutes each and we're gonna use these videos, me and my team are gonna use these videos in my new funnel marketing. So i thought that rather than selfishly film only by myself and then you had to wait till you saw it on a Facebook ad and then you didn't understand what I'm even doing, why would I not just share with you the behind the scenes? If you love that idea and you think I'm amazing, send me extra love, hot emojis and extra press play ones. No, 1% ones, 'cause they're pink and they match the throne. Katrina: How's your footage? Am I all set up properly? Matt: Yeah, it's good here. Katrina: Before we start, I wanna remind you, thank you [Min 00:04:18], for dropping that comment right there. Before we start, I would love to remind you that there are, or tell you, because you might not need reminding, 'cause maybe you don't realise this but there's only three places left for reach out empire. Reach out empire has just begun a couple of days ago. It is my most transformational one on one intensive six weeks one on one, you and me, me and you, us together. I will kick your ass with love and compassion every single day and sometimes a little bit harder than that. You're gonna get super accountability. Super alignment. Super ass kickery and all the crazy results [inaudible 00:04:52]. You should check out just all the testimonies we'll be posting everyday. They are bad ass as fucked. I real, as fucked? I realised I've been, this is a confession. Katfession, you should film this, Matt, we can use this for some kind of little page. Who wants a Katfession? Katrina: Soon, I'll tell you what we're doing with the funnel. Here's my Katfession. Hashtag Katfession. I actually have two. But the first one is, I'm talking to this camera now, just so you know. The first one is I haven't been, pretty much in the entire history of my business or maybe back to the fitness business, I don't show client results. Like, I'll show them like once a year, or I'll sort of mumble mumble them under my breath. Katrina: I consistently get insane client results, like people making crazy amounts of money. Fast. But better still, alignment, random weight loss, which just happens from alignment anyway, whole life up levelled, location free stuff, quitting jobs, getting into [inaudible 00:05:42] relationships, whatever it is. And my clients are telling me this stuff every day. And pretty much for years, pretty much since I was showing bikini body results, like years ago. I just haven't shown that shit. And I think, I wonder if anyone else has done this? I think that I had some kind of reverse weird ego thing going on with it, where I was kinda like, "I don't want people to think I'm just kind of flaunting myself on the internet". Katrina: And so just kind of note it down and obviously, celebrate with the client, but then never tell people. And so I kicked my own ass around it. You've gotta kick your own ass from time to time. You can't wait for somebody else to do it. And I just got over myself and started fucking posting them everyday just since like last Sunday, but they're insane, the results that I've been posting and it's been so inspiring for me, 'cause it reminds me how bad ass my clients are. But I gotta admit, I've always been like, "What in the fuck? Do I not like making money?" I mean, clearly I make a lot of money anyway, actually, which is another thing just relevant to the fact that you make money from your energy, not from whether you post testimonials. But it does make a difference. So there you are. Katrina: So if you wanna see all those, you probably been seeing them all week on Facebook anyhow. Reach out empire. Three places left. This will sell out. My estimation is, my prediction is that it will sell out by lunch time tomorrow my time. So let's say, maybe 24 hours from now. So you wanna message me, message me, message me on my Katrina Ruth personal page right away if you'd like the full details and overview of that. I don't know why this is my new thing. I think it works for me. And I'll get you the details and if it's for you, we will get your ass in, it is one on one. You get unlimited one on one access to me, by the way. And also this is the final chance to work with me at the intensive six-week rapid result level for the significantly lower investment than the only other way that you can work with me one on one, which after this will be my $72,000 Inner Circle. And at some point, of course it's gonna be on reach out empire again, but it's gonna be way later on in the year. Katrina: All right. I had another confession, but I'm gonna save it. You can just stew about it and wonder what it is. It's super embarrassing for me. So we're gonna film three videos. Three videos. Here they are. What we're doing. I hate being under command you guys. I fucking hate it. So I know I said that I was gonna live stream this so that you can see behind the scenes of how we're creating my new funnel and I'll talk you through what I'm doing, because I think that's a nice thing for me to do and it's helpful of me. So I give myself credit for being a nice person and a helpful person, but if you wanna know the real initial reason that I decided to do that, it's because I fucking hate making things under command and then the way that I would feel happier about it is doing my own content at the same time. Even though, technically, this is my own content, 'cause it is for me. Katrina: And [Frank Cohn 00:08:33], who's my private mentor, and is the most hilarious man on the internet and also fucking amazing marketer and the only person I'll listen to on internet marketing has asked me to do this and so indeed, I will. Katrina: So what we're doing is were creating, I believe, a five or it could be five to seven small videos that are gonna be roughly two to three minutes in length each, I believe. Let me check the minute time over here of what they want. Katrina: No, okay. So, Matt, what's your take on this? Hang on, let's put Matt on the camera. People who are talking should be seen. So [Brahman 00:09:05] says it could be up to six minutes, but it can't be six minutes just of Katrina talking, can that mesh together with other interesting random stuff, mash up with testimonials and client footage or be [inaudible 00:09:21] stuff? What do you think about that? Matt: What's this for? Oh, for this. Katrina: The videos. Matt: Yeah, we can do that, yeah. Katrina: We can do that. You heard it. Katrina: All right. Of course we can. Like he's gonna be like, "No, we can't do that. I refuse. I won't do it." Katrina: Okay. So basically, I don't know why I'm worrying about how long I should talk for, 'cause I think we all know that I'm gonna talk for exactly as long as I desire to talk for and when I'm done, I'll be done and not before, but really it shouldn't be longer than five or six minutes, 'cause these videos are for Facebook ads and as much as I do think people love to watch my shit, they're not gonna watch Facebook ad videos for no longer than six minutes and they're probably not even gonna watch six minutes either. Katrina: Brahman says, "I would be okay with the video done professionally for six minutes long, but it can't just be six minutes of Katrina in front of the camera." I think everybody fucking wants six minutes of Katrina in front of the camera. I feel like that's offensive, but maybe not new people who don't know me yet. We would need breakaway shots of purpose-built footage samples from live streams and still images from the Kat archives. While I wouldn't wanna tell you what to say in each video, and indeed she should not, because good luck with that, attached is a high-level storyboard of what could be included in the videos. Katrina: Look how fucking strategic I am. I don't think I've ever done so much planning in my entire adult life. I'm gonna go off script now and do whatever the fuck I want. But basically, what we're gonna do is we're gonna have five, there'll be no business to [inaudible 00:10:44], John. I think you've manifested that I always reply quickly to your comments, 'cause I saw you said that the other day, now I find myself responsively doing it. You've somehow trained me on it. Katrina: I don't know if I care for that sort of neurological conditioning. So what was I saying? Five to seven videos. Here's how it works. You'll get the first video in your newsfeed. The first video is gonna be that one we made in Santa Monica, you know the one Chris produced from, the official one that shows the whole story and bad assery of me. That's a good video if you've not seen it. It's super high-level. Katrina: And then if they watch 25%, this is how the campaign works. If they watch 25% of video number one, numero uno, then they get elevated like in a, what is it, video game. They go to the next level. They get to watch the next video, which is gonna be this one. Katrina talking about journaling. See, even though I love journaling, and I'm totally happy to make a video about journaling, when I read this, my inner mind just goes, "Katrina talking about journaling." Okay, fine. I'll talk about journaling. Katrina: Why, what, when, where, how? We need the video to answer a question. Possible questions could be can journaling change your business overnight? No. But maybe. Okay, fine. Yes. Is this one thing the reason you're constantly stuck in your business? We gotta think of a question. Tell me a good question. Katrina: Don't worry, we'll get it. And then we want breakaway video shots. Video shots of Katrina journaling, still shots of Katrina journaling. Shouldn't be a problem. Okay, so we're doing that. Then we're doing a fitness video. What? No, we're just talking about self-care and fitness. And then we're doing messaging, about messaging and sharing and unleashing what's inside of you with the internet. I'm sure I have many things to say about that. And we're gonna do a sales one, as well. Katrina: Those are the four videos we're gonna film now. I may or may not livestream the whole thing. We're gonna let it be freaking real, right? So it's not supposed to look like no mistakes or something like that. There's gonna be outfit changes for this livestream, just so you know. Because that way, every time they get a new video on their feed, they're gonna see, I chose the scenery myself. They're gonna see the same background, but I'll have a different top on, so it'll look a little bit different in the feed. Katrina: So then each time they watch 25% of a video, they go to the next video, 25% or more and that's what they'll then see in their feed. And so the four videos that I just talked through, they cover what you might know, 'cause I've talked about this a lot on my four daily non-negotiables, right? So some form of inner work, like journaling. Some form of self-care like fitness. Some form of messaging and sharing your work when you're out with the world, and some form of sales activity. I say over and over again, these are the four things that you wanna do each day to be super fucking successful as an entrepreneur creator. Katrina: So the purpose of this funnel, this Facebook ad campaign, is to obviously indoctrinate people into me, into my message, into what I'm here to teach, get to know me, have some fun. We'll probably mash through some client testimonial stuff, as well, of course. And then at the end, or somewhere throughout, what it's gonna be promoting, what the funnel is promoting is my inner circle. Katrina: So as I just mentioned earlier, after these final three places for reach out empire are sold out, then I'm focusing only on the inner circle for some time now and really investing my time and attention into my existing private clients who are in reach out empire, as well as into the inner circle and growth of the inner circle. Katrina: And so, that's what I'm doing this campaign for, as well as obviously, general indoctrination into the Katrina Ruth community. And then there'll be other things that get marketed into the funnel, of course, beyond that. Katrina: So that gives you the whole story, now you're up to speed. Are you good with how it all looks? Matt: Yeah. Any chance we can move the front of it a little bit that way? Katrina: Yes. Yeah, that's good. All right. Let me have some water before we begin. All right, so- Matt: Do you wanna have a look before we shoot the whole thing? Katrina: Yes. Okay, we'll go and look how I look on the camera, because- Matt: Can you sit down for a sec? Katrina: Oh. Katrina: Can you get the whole Grateful Dead top in or not? Matt: I can. Katrina: Because one thing that drives me insane is that when I'm doing my own livestreams I can control my appearance, but when somebody else is filming, I have no fucking idea how I look and I feel very out of control. Katrina: All right. So anyway, what I'm gonna film now. I look amazing. All right, show the people. Good job. All right. We're set. We are safe to continue. Katrina: Anyway, so now basically, I'm just gonna talk to you about journaling, so really you can ignore the fact that I'm filming this behind the scenes and I'm just gonna drop some bad ass value and content on your ass and that way you don't even have to watch all the Facebook ads, you can save yourself the time. Matt: So you just look in this camera? Katrina: I can't talk to you guys, though. Did I put that back in the right spot? Matt: Yeah, that's fine. Katrina: I'm not gonna look at you. I'm gonna look at this camera. All right? Matt: When you're ready. Katrina: Do you know what? I'm having a moment of nervousness. I feel like what I need to do first is just watch a minute of Frank Kern's videos, remind myself of how he intros himself. That's right, people, sometimes I'm not sure of myself and I go into a mild panic. Label Frank Kern. We're all gonna watch a minute of a Frank Kern video now. He has 44,000 views on this video. I adore Frank. He's the president of the internet, if you aren't aware. Did you know that? Matt: Nope. Katrina: Just like I'm the queen of the internet. He has Tony Robbins on his video. I don't have that. Video footage: My name's Frank Kern. About ten years ago [crosstalk 00:16:33]- Katrina: What's happening? He seems to be talking fast. Video footage: ... great joy and honour to work with Tony. He's just a real fun guy and the same person that you see on stage and on screen is the same person you'll sit across the table from. Katrina: All right. I've got it now. I just needed some Frank Kern energy in my soul before I began. I got it now. Thank you, Olga. Katrina: Isn't it funny? 'Cause I have no problem live streaming for like 59 hours straight and it would be such gold content and why couldn't my team just not fucking chop the content out of a live stream and use that for the ads, that's what I get shitty about. As soon as I've got like a topic, Matt notices this more than anyone, 'cause he's the one that has to put up with it, then I'm like I don't feel as natural and I get it done eventually, though. Katrina: And then I'm proud of myself, because I'm continually just exploding past those comfort zones, people. All right, let's talk about channelling now. Do I need to turn like that way? Matt: You can if you want. Yeah. That's probably better. Katrina: So should we turn the whole throne a little bit? 'Cause in my- Matt: Yeah. Katrina: ... off centre now? If you know what I mean? Matt: Yeah. Katrina: Okay. Just the normal everyday sermon, should we turn the whole throne a little bit. All right. So now I'm not gonna look at you guys, but you're gonna get some gold about journaling. [inaudible 00:17:54] for five minutes, okay. Katrina: I'd make a terrible camera woman on a news show. I feel so nervous. Katrina: Hey, it's Katrina Ruth here from the Katrina Ruth show and today I wanna talk to you about the most powerful practise, which has transformed my business and my life and allowed me to bring in multi millions of dollars per year, just by putting my purpose book out into the world, connecting with clients who I consider to be my soulmate clients and doing the work that I know I was born to do in the world. Katrina: What I'm talking about is journaling. Now if you've never heard of journaling, or maybe you've not really dived into this as a practise for yourself, or you don't know much about it, then I know that probably the response you might be having right now is like, "Journaling? How can journaling really change your business or allow you to create anything that you want into your life?" Katrina: And that's exactly what I'm here to tell you. I feel so passionately about this that when I hear that people don't journal, or they don't journal consistently, I kinda feel like as if they would've told me that they don't drink water. I feel like alert. We need to tell somebody. This is the problem. This is like a national disaster. How are you living like this? I mean, I understand that you're somehow surviving and getting by, but do you realise how powerful this practise is to allow you to call in and to create everything in your life? Katrina: Now I've been journaling since I was about six or seven years old. I don't think I was using journaling for manifestation at that point in time. I think I was logically documenting my day, like dear diary, and then when I got a little bit older, I'll admit I used to hide in the bushes in the front yard of my parents home and I would kind of take notes like Harriet the Spy. I would take notes. Some people as they were walking by and then I would make up stories about them. Katrina: But by the time I got to about 18 or 19 years of age, I naturally or maybe I read it in some personal development books, probably heard about it from somewhere, but a lot of it just kinda naturally happened. I love to write, I love to be inside of my own head, I'm a natural introvert and I am a writer first and foremost, and so I started to just naturally journal about a lot of my hopes and dreams and I guess, use it as a way to process my thoughts, but also write down goals and ideas, do brainstorming, make little plans and slowly but surely, over time, I noticed that I had this pretty consistent habit of writing down the things that I wanted in my life, so kind of like, yeah, my dreams and my visions and the things that I wanted to bring to life. Katrina: Probably when I was around 21 or 22 years of age, I started to learn about and understand about manifestation and I know I watched the movie the Secret when it came out, which was roughly around that age for me, as a lot of people did and I was sort of fascinated by this idea that you could just focus on what you want and then create it into your life. Katrina: And pretty much like I do with everything to do with personal development and creating your own reality, I straight away believed, even though I didn't understand how. Katrina: Now if you have that same sort of belief inside of you, even if you don't understand how, then I know that you have so much available for you, that you could literally step into within the next several months, the next several weeks, in fact even now, using the power of instant manifestation. Katrina: And this is exactly how I live now and how my tens of thousands of followers and clients around the world and smaller group of private clients, obviously, but how my extended community and clients around the world operate. We call in our reality. We write into reality the things that we want. Katrina: For me, I've now been journaling in that way since, well, at least when I was 21, 22, journaling my affirmations and dreams and goals down, I'm 38 years old now, and so for well over a decade, for a decade and a half plus, I've been actively writing down what I wanna create and I've been learning different things about journaling and the power of our words along the way. Katrina: What I wanna impart to you is so powerful and so important that I feel like it's almost impossible to get it through to you, but I guess to just kind of make my point here, every single thing that I've written down, that I then held a belief with some faith around has come to life. Katrina: When I look around me, like literally right now when I look around me, I'm in my own studio right now in my home. I've got full wall-to-ceiling ocean views on seven balconies in this home. This is a double story sub penthouse apartment. I've got my own studio. I make millions of dollars a year just by showing up and being me and writing and speaking to the camera like this. Katrina: I work only with bad ass soulmate clients who really align with my message and who I feel like are the same sort of person with me. And they kick massive ass, they take names, they create incredible businesses all around the world doing what they love and on top of that, I've achieved my fitness goals. I continue to achieve and maintain my fitness goals, lifestyle goals, love and romance, fun and adventure, friendships, you name it. And every single one of those things started with me writing down my dreams in a journal. Katrina: So here's what I want you to do. I want you to think about what is it that you really want. Firstly, are you admitting to yourself what you really want? I think one of the reasons that journaling is so powerful is it's kind of like a mirror in front of you, right? It's holding up that mirror in front of you. And you can't run from that. You gotta look there, look it in the eye and look your own inner self or your highest self in the eye and confess what's in there. I think that most people out there are continually running and hiding from their dreams and refusing to pay attention to the message that's coming through them. Katrina: So journaling is a powerful tool to simply acknowledge and let what's inside of you come up and put it into words. Words are powerful. Words create reality. Yes, you can do that without writing them down, however the written word is incredibly, incredibly fucking powerful. Katrina: And so when you write that down, you lay claim to it. You take a stand. You create some accountability around it and you already in fact, start to bring it to life just from writing it down. In fact, there's many different tips and tricks around journaling for how to word things in a particular way that brings them to life faster and that's something I can certainly teach you more on and talk about as we continue our journey of discussion together. Katrina: But for now, I want you to think about what is it that's inside of you that you're hiding that you're not maybe admitting to yourself that you're running from. Can you put that into writing? And then from there, it's a matter of stepping into permission around it, right? So acknowledging first, this is what I want, this is what I desire, this is what I feel is available to me inside of me. Katrina: And then through that process of writing it down, taking the time internally to go, you know what? I'm going to give myself permission. No, I don't know how, I have no clue where to start or what I would do to bring this to life, but I'm going to give myself permission that I do get to have this. That can feel incredibly scary. Journaling is a scary and confronting thing to dive into. Katrina: And from there, though, it's faith. It's faith-based. So if I've given myself permission to have this stuff. If I've acknowledged that it's inside of me. If I then choose to believe and have faith that I could bring it to life, then what aligned action am I going to take as I go into my day? Katrina: And so this simple process might take you 10 to 15 minutes in the morning of just kind of checking in, tuning down, writing down some of the things that are inside of you. You don't then have to go and make an action plan, but it's about the fact that you've set that internal compass. You've pointed yourself in the direction of what you want. It will impact your actions throughout the rest of the day. You can take a moment or two to think of what is an action I would take from a place of really believing in yourself, but you know what? Journaling is so freaking effective, that even if you don't do that, you've literally just moved yourself in that direction. Katrina: So I can't tell you how passionate I am about journaling or I feel like I can't, but I just did maybe a little bit of a decent job of trying to explain that to you. I hope you found it really helpful. I hope you get out there and give this a go and if you have a journaling habit that you think that you could maybe increase a little bit, then I really encourage you to do that. Leave me a comment below. Tell me your experience about journaling and what are you gonna make some changes and shifts in that area. Katrina: I'm Katrina Ruth.Have an amazing rest of the day wherever you are in the world, and do not forget, life is now press play. Katrina: All right. First one done. I have no idea how long that took. How long did I go for? Matt: Four minutes. Katrina: Oh, is that all? Matt: Yup. Katrina: Great. I thought it went way longer. Matt: Oh, actually, it's a lie. Katrina: It's a lie. Matt: Six and a half, seven. Katrina: What do you guys think? Was that helpful around journaling? What's going on? People in the comments are saying they never journaled. Okay, John, you need to watch this whole Facebook ad sequence when it goes live. Everyone freaking journals. For the reasons I just explained. By the way, none of that was scripted. I had no freaking clue what I was gonna say, I just opened my mouth and it popped out. So I had a little few fumbles there, but we'll either leave them in or Matt will edit them out and put some other different footage in there or whatever is needed, right? Katrina: So you just saw me like, I know I didn't freak out for ages. I am pretty practised, I guess at doing this sort of stuff compared to maybe a lot of people. But I still, it doesn't feel comfortable for me to do this stuff. I feel like out of my comfort zone. It's definitely why I put this live stream on, so that I would kind of put myself in that accountability and I knew that it would elevate my energy having you here so thank you and I appreciate you for that. Katrina: I knew that it would provide good content for you, as well. Good content for the YouTube show, so I'm literally creating three pieces of content at the same time, if not more, 'cause then we can pop it on Instagram and all that sort of good stuff also. Katrina: But I guess my point to you is, and this probably should be me just doing the messaging video now [inaudible 00:27:14]. But my point is, you've gotta just start, right? Like I feel so squirmy when I do kind of professionally created content. I don't do it anywhere near as often as I do my normal day-to-day messaging, so I'm less practised at it in that regard, but I still step up and I take that leap and I open my freaking mouth and I let shit come out and I get better and better each time. Katrina: Like even now, how I'm presenting and even how I feel inside of myself compared to when we were filming when we first started working together a couple of years, it's a whole different thing, right? So just wanna remind you of that, if maybe creating a high level of content has been something that you're avoiding in your business. Katrina: Okay. So we're gonna do next video now, which is around self-care. Oh my goodness, this is so good. I'm so excited to speak about this. We're gonna speak about self-care, health and fitness being non fucking negotiable for entrepreneurs, except I'm not allowed to say non fucking negotiable on a Facebook ad, so we'll see how we go. All right. Should I just go? Matt: You gonna change? Katrina: Oh, fuck. Thank you. Matt: [inaudible 00:28:14] Katrina: I better get changed. Matt: Do you want me to, just change it all, that'd be fine. Katrina: Okay. Katrina: All right. We'll be back with an outfit change. Katrina: All right. Matt: Good to go? Katrina: Yes. This is my favourite ever top in the world, 'cause you can see my tatties through it. Look you haven't even seen it yet. Matt: Oh, I haven't. It's sick. Katrina: In front of everybody else. It's like psycho. All right. Just a little intermission there. It's not done yet, though, you guys. Go around here next. I'm getting my boobs done in three weeks. Matt: Are you? Katrina: Yup. It's all happening. Matt: Where you getting that done? Katrina: South port. Dr. Ian McDougall. He's apparently amazing. Katrina: I'm gonna do such a post when I get my boobs done. You know how everybody gets their boobs done and then they pretend that they didn't and they just kind of, they don't say anything about it and they just hope that nobody, but probably particularly their parents won't notice. I'm gonna do the opposite of that. I'm gonna post about it, and I'm gonna blog about why I haven't done it earlier, which was largely just that it wasn't a hell yes for me. But there was also a part of me that was like I'm already so out there, I'm already too much. Kind of like who do you think you are type thing. Like I've already got, you know, I've got like a super successful business and I'm in shape and now I've got tatties all over me and my hair is extra shiny and now what? I'm gonna have boobs as well? It's all too much for the world to handle, so I thought about it, but I felt like it makes me seem like I think I'm all that. Katrina: And so then I noticed a lot of times men will post up about, "Ladies, you don't have to get your boobs done or whatever or change your body or any sort of work done." I haven't had any work done at all, actually, but if I wanted to, I will. And they think that they're putting a supportive post up, but I just find it interesting because women would never put a post up about what men have permission or don't have permission to do on their bodies, but it's kind of like women's bodies are up for grabs as far as conversation around whether you should or shouldn't do that. Like sometimes men will post like, "You should be happy to just be, we love you just as you are." [inaudible 00:30:53] a nice intention that maybe they're trying to be nice, but it sort of feels like it's reverse shaming. Do you know what I mean? Like that if you would do that, then you're not being authentic or real. I feel like I can get so much content out of this. And it should go viral. Right? Matt says yes. Okay, you guys heard it here first. That's happening May 29th. Everybody write it in your diaries. Katrina: We should film a show, not the actual fucking surgery, but there should be a show about that, for sure. Because it's a transformational moment in somebody's life. I feel, I don't know. I haven't done it yet, but I would imagine so. Katrina: Okay, and also I should probably be in the Gold Coast bulletin, 'cause I'm probably the last female in the Gold Coast to get her boobs done. Katrina: Have I changed angles now? Oh, no. You just changed angles. Okay. All right. So now we're talking about fitness and self-care. Matt: You good to go? Katrina: Yeah. Katrina: Hey, it's Kat here. Katrina Ruth from the Katrina Ruth show. Today I am here to give you a little bit of a smack down around fitness and self-care with love and compassion, of course. Katrina: Here's the deal. I have worked with entrepreneurs, high performers, driven creators and bad asses for several decades long and I do indeed classify myself as one of those people and what I've learned in that time is that fitness and self-care is non-negotiable for an entrepreneur or should be, in my opinion, non-negotiable for an entrepreneur. Katrina: And it is something that can drastically and massively improve the results that you're getting in your business, in your income, obviously in your energy, in your happiness, in your ability to access creativity and flow, and even in how much time you have available. Many, many other benefits also. Katrina: Here's the deal though. I don't wanna come in here kind of like, all right, I'm here to kick your ass about fitness and you've gotta get to the gym, and you've gotta be in shape and you've gotta do this and this and this. In fact, not too long ago, I heard that there was some people [inaudible 00:32:51] who were kind of like, I guess you can call it, hating on me, or feeling triggered by me is maybe a better way to say it, because they said, "Oh, you know, that Kat, she just thinks that everybody has to be hot. And she just talks about being hot and being fit all the time". Now , if you don't know me well, then you might not know that my background was in fitness. I was a personal trainer for 13 years and my first online business, which I began in 2006, and which I built up to nearly a million dollars per year income before I transitioned into the business that I've created now, that was a fitness business. Katrina: So it is something I'm very passionate about, that I have a really solid history in. I've been actively involved in the fitness industry now for over two decades, and it's part of my everyday life to this day. Katrina: But let me tell you about this everybody should be hot and fit thing. I may have said everybody should get to be hot. I may have said something like that. In fact, I wrote a blog post around this topic not too long ago when I heard that people were getting like a little bit upset [inaudible 00:33:40], but what I mean is, when I talk about everybody getting to be hot and fit and in great shape is that hot AF energy. Why did I just say AF? Hot as fuck energy. That hot as fuck energy that we should get to experience and be able to [inaudible 00:33:54] into our businesses and lives. Katrina: Hot is an energy, right? And it comes from when you're in a place of feeling really proud of yourself, really good about yourself, and when you know that you're in alignment with your values and with what's important to you and with how you're showing up in your business, in your life, in all different ways and areas. So that's kind of the hot thing, right? Katrina: But if we look at the fitness and self-care thing in a little bit of a broader spectrum way, not just about how you maybe look or how you feel. Let's really consider and look at how this relates to entrepreneurs. To me it's quite shocking and I find it, I guess concerning or I feel sad or worried when I hear that somebody who's really wanting to take over the world and just create an amazing empire during their purpose work in the world is not consistently attending to their fitness and self-care. Katrina: Now, I fully understand and have compassion and empathy around the fact that not everybody has that background or history. I am so grateful that I built this habit before I was even 20 years old and it stood me so well until this day and it's definitely crossed over into many other areas of my life. Katrina: So if you don't have that background or that habit, of course it's gonna feel like something that you don't necessarily have time for, or it feels like it should come second to your business or maybe second to business and being a partner or being a parent or whatever it might be. It feels like something that you know is important maybe or that you do in some sort of a somewhat consistent fashion, but that it kind of gets left off on the days when you're busy or on the days when you've got a lot of balls in the air with your business or in the times when you don't really feel like it. Katrina: So I fully get all of that and I'm the same as anyone else, I have habits that I'm still working to implement. Fitness, however, is a habit that's really well implemented for me in my business and life and I really, literally, legitimately consider it to be non-negotiable. It's something that along with journaling, along with daily messaging in my business and sharing what's inside of me, along with sales activity, these four things, fitness being one of them, I consider non-negotiable and I make sure that they happen everyday. Katrina: The reason is, that I know that when those four things come together on a day-to-day basis, I'm moving the needle in all critical areas in my business and life. I'm progressing forward. I'm creating momentum. I'm creating results. And these things all work together to just create faster and faster momentum, flow, results, outcomes, access to the super powers that are inside of me, you name it, right? Katrina: So I feel like when I'm taking care of these four areas, and this is what I teach my high-level clients in my inner circle for example, as well, that I've taken care of the big blocks that are really gonna move me forward. Katrina: Of course there might be a million other things that I wanna get done for the day, which may or may not be given some time and attention through the day, but you know what? Even if all those extra things are ignored, if I take care of my own inner work, my mindset work like my journaling, my fitness and self-care in some way, shape or form, whether it's at the gym, or whether it's elsewhere, my messaging and sharing with the world and my sales activity, that's gonna get me going forward even if everything else got ignored completely, right? Katrina: So where fitness really comes in is it's not something that takes time and energy, it's something that gives you time and energy. In fact, just the other day I was having a conversation with one of my closest friends and she was saying how she's just been eating so much more while in a fitness routine, and she was kinda like, "Isn't that weird?" And I was like, "Not really, because of course you're gonna overeat when you're not working out, because working out gives you energy". So if you're not getting that energy from going and moving your body and moving your digestive system and kind of moving your mind, as well, and clearing out the cobwebs, then you're gonna naturally go reaching for and looking for energy elsewhere. Katrina: And particularly for an entrepreneur and somebody who's building a business from home and maybe you've got kids running around or you just got a hectic life going on and you're kind of on the go, or perhaps you travel a lot, like me. It's really easy to obviously just reach for kind of convenient foods that are not necessarily ideal or even maybe you're trying to be a little bit healthier but it's a load of protein shakes and protein bars and that sort of thing, which is not necessarily real food. Katrina: Look, I'm not here to school you on this what you should eat. I actually don't follow a diet at all. I eat intuitively. I work out intuitively. But what I am here to say and to suggest to you, is that if you were to start making a small amount of space and time for your fitness and self-care everyday, even like 20 to 25 minutes where you gave some sort of time and attention to taking care of your body, to moving it, to expanding it, to freeing it up, to going into some kind of a physical, or mental or spiritual meditation, which can come about from that, that you're gonna find that you have time abundantly given back to you, energy given into you, you clear out any sort of kind of messiness that's going on emotionally, or you had that's distracting you form being in flow in your work. You sort out problems. I like to set intentions at the start of my work out time. Katrina: There's so many benefits that go far and beyond the obvious kind of like, if you want a gym body type thing. If you want that, cool. But really what we're talking about here is getting your body working inside and out in the way that it was meant to. So I really urge you to consider what building blocks you have in place in your business and life at the moment. Katrina: Are you taking care of the fundamental things that are actually gonna elevate you into being that next-level version of yourself who automatically has the energy, the confidence, the creativity and the access to super flow required in order to show up for all the different areas of your life. I don't think I gotta remind you when you're taking care of yourself inside and out, it's not about how you look, it's about how you feel, which dictates how you look and certainly also dictates how you're showing up and what you're putting out there for the world. So I know you have massive dreams and so much you wanna accomplish here and it's all available for you. Everything you feel inside of you is always available. Katrina: We've gotta look at, if I'm gonna be that person, if I'm gonna be that next-level version of myself, and also accomplish all these fricken things in my business and life, I gotta take care of myself like a well-oiled machine, right? I've gotta treat myself as a premium machine. I've gotta treat myself as a temple, basically, that's gonna last for life and that is gonna be operating at a standard of excellence such that I can do all these amazing things that I wanna do into the world. Make millions of dollars. Impact millions of people and change the whole fricken thing. Katrina: That's it for me for today. Leave me a comment below. Tell me about your fitness routine. I'd be happy to answer any questions. And don't forget. Have an amazing rest of the day wherever you are in the world. Life is now press play. Katrina: All right. [inaudible 00:40:08] is watching. That's our second video completed. Cool. How long did that one go for? Matt: Almost eight minutes. Katrina: Eight minutes? We might have to chop some bits of it out. Actually, what do you think? Eight minutes? Too long? My brother's on the live stream. Okay, what are you guys talking about? We have shows here about that. About what? About the boobs or the fitness? Okay. I'm gonna go straight into the next one. Katrina: If you jumped on late to this live stream, we're filming some videos here for my new marketing campaign, teaching people the fundamental stuff that I believe is really important and that can change your business and life, so you're getting all my best secrets right now. We're gonna make these into some bad ass Facebook ads and we're gonna open up the inner circle. There's so many new bad asses. Ash says can work with eight minutes. I'm sure we could chop bits of that out anyway. Matt: Did you wanna change tops? Katrina: Yes. I forgot again. All right. We're gonna go into the messaging video next so if you wanna hear me talk about how to message and why it fricken matters, communication with your audience, stick around. Katrina: [inaudible 00:41:50] Katrina: I think you could wear it over the, check it out, I'm wearing my bodysuit on top of my pants. Looks like I'm about to record a 1980s video for fitness. I'm gonna do a fitness video now. But you won't see that on the video. On my own video. Matt: Where's the kids? Katrina: They are probably at [inaudible 00:42:17] digging through [inaudible 00:42:18] toys. She picks them up today. Matt: [inaudible 00:42:24] Katrina: Oh my God. Ashley, I don't know. Can you remind me, you just reminded me that when we're in L.A., are you gonna be in L.A. July 11 and 12th still? Matt: Probably. Katrina: Oh my god. Matt: I could. Katrina: If you are, you can film [inaudible 00:42:36]. Katrina: And we're all gonna go to Ashley's new house in L.A. and have a slumber party there. But I'm doing, you know I did the retreat here in November. I'm doing the L.A. one in July at the Paley House in West Hollywood, which by the way, I haven't told any of my clients yet and I just randomly announced, so just so you know. Katrina: Can you get me some let warmers and then we can do a fitness video? Katrina: All right. Yes, Ashley or John O., remind me we're gonna film a hip hop music video with my clients and we're definitely gonna film like body suit and leggings fitness video together and Matt's gonna film it. He just found out about that right there. Katrina: Everyone's gonna go to Ashley's place and we're gonna have martinis. 'Cause she's moving to L.A., my friend actually. I don't know if you'd remember, but you would know her if you saw her. She's from Sydney. So she's moving to L.A., so we're all just gonna go sleep there. Katrina: All right. Now I've lost my train of thought 'cause I got very excited about we're gonna do the hip hop video and the fitness video. It's actually critical. If you're joining the inner circle, just to let you know, you're gonna be involved in shenanigans. It's actually a requirement. It's part of the initiation, except the initiation just keeps going forever after you joined. Katrina: We leave tomorrow. Shit. Shout out. Following your dreams. Moving to fricken L.A. Bad ass. Katrina: Okay, now we gotta focus. Freaking focus. People stop distracting me. So now we talk about messaging. Katrina talking about sharing her message. Why? What? When? Where? How? Possible questions could be how to create and distribute your message anywhere. Spend 6% of your day on this? I spend my whole day messaging. My whole life is message. My whole life is monetizable. I'm just like, if you come into my life, just know that you're gonna be turned into content. I'm just letting you know. Literally. Katrina: All right. I'm ready. Maybe give me like some kind of sign when I get to five minutes, though. I feel like I'm just gonna get longer and longer with each one, 'cause I'm getting more excited. Matt: [inaudible 00:44:45] Katrina: Yeah. Cool. Katrina: All right. Katrina: Hey, it's Kat here from the Katrina Ruth show. Today we are gonna talk about one of my very favourite things to talk about of all, which is messaging and specifically, unleashing your message, your ad, what's inside of you onto the world. And the reason that you would wanna do that is, because you wanna do it. Actually, if you're watching this and you resonate with me and the things that you've maybe been seeing and you feel coming through from my bad ass little videos that I'm making for you, then I'm gonna guess that you are naturally one of those people like myself, like my incredible inner circle private clients, who wants to be seen and wants to be heard. Katrina: Let's just be honest. When you're having a party or you're having a dinner, or you're at someone's thing, you are the one who wants to be the centre of attention and you get kinda loud and kinda shouty and kind of excited, and you tell amazing stories and really, everybody should just shut up and listen to you, right? Right. Katrina: I know this for sure, because it's how I am. It's how my eight year old daughter is. It's how every single one of my inner circle clients are. In fact, it's hilarious when we all get together, because you've basically got a whole room full of people that all think that they're the one person who should be talking and I've even had clients tell me that they get kind of shitty at me when I'm presenting my own retreat or event, 'cause they're kind of like, "When will she shut up so that I can talk?" Katrina: So if that's you and you know that you have powerful stuff inside of you to share with the world, you know that people should actually be paying just to listen to you and to be around you, then I've got fabulous news for you and you may already know this, but I'm just gonna kick your ass with it a little bit more. You can get paid to do this stuff. You can get paid to share your message. Like literally just what you're thinking and feeling with the world on a day in day out basis. Katrina: It is actually exactly how I built my online business to where it now makes multi six figures per month, so it's a multiple seven-figure online business, continually growing. All I actually do is live my life and be me. Okay, I feel like I'm gonna hiccup. It's under control. Katrina: And document that. And show what's inside of me. And so I write a daily blog. It's called the Daily Ass Kicker. I love to write. I'm a writer first and foremost, so there's no rule that you've got to write a daily blog post or anything like that, but that's what I like to do. Katrina: I like to create videos, as well. I do a lot of Facebook live streams. In fact, right over here I've got a Facebook live stream happening at the same time as filming this video for you. Katrina: So I'm continually sharing my message. So messaging is simply the process of sharing your message with the world. And by me doing that and doing it consistently for some time now, for a period of years in fact, on the internet, I've been able to attract in my soulmate clients from all around the world. Women and men who think like me, who know that they're born for more. Who know that they're that 1% within the 1% person, who always also have something to share with the world. Katrina: I've been able to build a location-free lifestyle where I'm never bound to any time or place. I can go where I want when I want with my children. I made amazing friends with people all around the world. I've been able to get this amazing apartment that I love and I guess all the other dream things that I've got in my life. Katrina: But mostly, I've been able to step fully into my purpose work and into a life where everyday I get to wake up and all I gotta do is open my mouth and open my soul and be myself. Katrina: And that's the crux of my whole entire business. I would certainly love to share with you a little bit about how that works, because here's the deal on messaging. There's a lot of people on the internet who are posting stuff online, right? I don't gotta tell you. So posting blog posts, Facebook live streams, YouTube stuff, Instagram stuff, you name it, it's out there. Katrina: However, what is very rare, and the reason why powerful entrepreneurs [inaudible 00:48:26], perhaps even including you, and not getting paid the way that they should be getting paid, is that they're sharing the surface space. Katrina: They're sharing something where it's like okay I told a story. Or I wrote an inspiring blog post or a motivational blog post or I totally [inaudible 00:48:42], or yeah, I did a Facebook live or I did a video or whatever it is. It's got to have the soul in it. Katrina: For me messaging is firstly so easy, it's not something that I find difficult or that I've gotta think about like to think about how to write a blog, how to do a live stream. Yes, I get nervous. In fact, I was freaking out before I filming these videos, 'cause I just felt self-conscious about doing professional videos, which I'm doing today for you. Katrina: All right? So it's not about not having all that. But I don't have to think about what to say. I don't think about what to say ever any day of the week at all, and I create a lot of content. And the reason is that I don't think about it, is that I give myself permission to just say what's inside of me, right? Katrina: So messaging kind of all the time. I write a lot of content and I produce a lot of content, but yet I feel like I'm not really doing anything. I feel like I'm just expressing what's inside of me and that's what I love to do as a person, anyhow. Just the same way as my eight year old daughter and my four year old son want people to shut up and listen to them. And they're not like this is work. I've gotta get paid in order to express myself and make people stop what they're doing and listen to me. That's what they want. Just like that's what I want and that's what I know you want. Katrina: But for this to work, it's not only understanding that it is about just sharing what's truly inside of you and not making it complicated. Not trying to plan it out, not trying to think it out. It's also about understanding that for messaging to work and for you to build a business, based on you as a messenger, as an artist, creator, leader, then you've gotta be giving people the whole truth. The truth, nothing but the truth, and also the whole truth. Katrina: So yes, that means the stuff that feels really vulnerable or scary to share. Or maybe you think like a lot of my clients think and I have this conversation frequently with my high-level clients. Oh, that's like embarrassing, or I feel self-conscious or is that good enough or who am I to speak about this or I already said that a million times. I feel like everything I'm saying is being repetitive. Katrina: These are all exactly the sort of things I fully understand because I've had all those thoughts myself and I work on it continually with my clients and what it's about is plain and simple. Katrina: What if you got out of your own way? What if you dropped your story and dropped all the bullshit about whether or not what you have is good enough or whether you're good enough and what if you just gave what's inside of you permission to live and permission to be expressed and permission to get out there into the world. Katrina: So when I feel stuck or unsure or when my clients feel stuck or unsure, I remind myself or I remind them, it's not about you. It's about the message. Take a deep breath. Do what you gotta do. Put some music on. Put some [inaudible 00:51:06] on. Have a coffee. Whatever. And then let what's inside of you out. Imagine the power of what could happen in your business and life if you just consistently, every day, starting today, began to share what's inside of you in an unfiltered and no holds barred way. Katrina: I challenge you to do this. Drop me a comment below. Tell me when you went and posted a new message. Leave a link, even. I'd love to see it. Have an amazing rest of the day and do not forget. Life is now press play. Katrina: Okay. Hey, Laura. Get out your own way and save lives. Exactly. Katrina: All right. Shot out to everyone that's just jumping on. We are over here filming behind the scenes here. Filming for my new funnel. There's Matt. He's doing my video work. He's gonna match up some amazing Facebook ads from what we're doing today. I'm just live streaming so you can see behind the scenes. We've got one more to do, I believe. And that is around sales activity. So if you'd like to hear me talking about how bad ass, how bad ass? I don't know. That doesn't really relate to what I was gonna say. Katrina: If you'd like me to talk about sales activity. I'm gonna do it whether you'd like it or not. But if you'd like to listen, then you can listen on for this next final video. Katrina: Hang on, wait. Ashley, if you're still in the live stream. I sent you a what's app that I need you to enter. Okay, I have a client here. A bad ass client, who's like do I wanna meet you in New York or L.A.? I think both. Oh, do I wanna do fourth of July in New York or L.A.? What say you, Facebook? Where should I do New York, or where should I go? Matt: L.A. Katrina: Matt says L.A. You recon? Why? Matt: It's fun. Katrina: [inaudible 00:52:44] fun here. Matt: I'd rather be in New York on the fourth of July, so L.A. was fun. Katrina: Okay. L.A. it is. You've heard it here. Katrina: All right. Oh, hang on. I've gotta change again. Forgetting every time. All right. One more outfit. One more video. And then I think there was one other little video, but we'll do that off camera. Katrina: Okay, I'll be back and we'll do the sales video. Hey, hey to everybody who just jumped on. Katrina: All right. I'm making a rare appearance in a t-shirt. I basically never wear sleeves. Look at this cool shirt. [Collette 00:53:32] bought it for me. By the way, you don't have to wait for the, my hand looks massive. You don't have to wait for the Facebook ads to drop in your feed if you know that you're already supposed to be in the inner circle and by the way, you could still get into the room for our July retreat. Oh my goodness. Next-level [inaudible 00:53:55] and money making is what goes down on those retreats. It's always next-level inappropriate shenanigans. You should message me about that now if you know that that's the level you wanna play at. I can tell you all about it. Katrina: Okay, so now. What? More videos? I thought it was only one. All right. Okay. We're gonna do sales activity. So now I'm gonna talk to you for a few minutes about sales activity. Katrina talking about selling naturally. Electrolytes. Going out shirt. How good is this? Just so people know, I'm not going anywhere. Sitting right here on my throne. I guess we'll go out later then. And so some footage of me drinking espresso, 'cause we haven't done that enough times. Matt: And it's Friday. Katrina: And it's Friday. So clearly, it's required. Katrina: Sales is not a dirty word. Do you know what? I don't even wanna fucking market to anybody that thinks sales could be a dirty word. They can all go mosey on along to another town. How selling is a daily non-negotiable in my business. So I'll talk about that. All right. I think we can do it. Katrina: Actually, I'm gonna put some more pink lipstick on for this video. Katrina: [crosstalk 00:55:43] Katrina: Do you think that there's a single man in the world that thinks having those plumped lips where it sticks out on the side is a good idea? I think John's the only man on this live stream. But Matt said no, so John, add your vote. Katrina: We were just talking about it while I was in there fixing up my lipstick. All right. Ready? Do the five-minute thing again. Matt: Okay. Katrina: Hey, it's Kat here from the Katrina Ruth show and I am so fricken [inaudible 00:56:19] excited today, 'cause I'm gonna talk about one of my four daily non-negotiables, which is sales activity. If you've been watching my videos pop through your feed, then you'll know that my four daily non-negotiables are in fact, daily mindset work in journaling of some kind. Getting connected to that inner game. Setting your internal compass so that you go in the right direction. Fitness and self-care, of course. Non-negotiable for entrepreneurs and driven bad asses like you and I. Katrina: Some form of messaging, because you are in fact a messenger, a leader, an artist, a creator, and you wanna share what's inside of you with the world and then fourth and finally, selling. Because guess what? If you wanna be an entrepreneur, if you are an entrepreneur, [inaudible 00:56:58] of course, but if you want to have a successful business, you are going to need to sell. You're gonna need to make money in some way. You need to ask for money. Katrina: Whether you're asking energetically or like on the actual internet, by telling people on Facebook to buy stuff from you. I did not really make any money in the first three years of my online business, actually, I must admit. So I started marketing in 2006, except I wasn't marketing at all, I was blogging. Katrina: And for the first few years, I made no money at all and it took me maybe two and a half years before I realised that the key reason that I wasn't making any money was that I wasn't actually selling anything. So I just kinda laugh about it, but the truth is, I didn't set out to be a marketer, I set out to write or be a blogger and then gradually, back then, twelve years ago, I gradually kind of started to learn that this internet thing was somewhere that you could make money. Katrina: I've actually always been really good at sales, and so, you know, from a young age, I've been selling things and I've always had a hustler side. Hustle. Even as a little kid. When it comes to online marketing, I've been marketing online for over 12 years now. I've made millions and millions of dollars on the internet. I've gradually evolved and fine tuned my business to where it's completely based on me getting to wake up each day, do what I love, make money for my purpose work and live my life on my terms so somebody I met recently said to me when they kind of connected on Facebook and how to look at my life and my business like, "Wow. You're really living the dream, hey?" And I said yeah, I am. And I did the work for it. And so I'm really proud of myself, with what I've created and I'm very passionate about sharing how to create a business and a life that's location free and freedom-based and purpose-based for women and men who are like me. Katrina: And when I say like me, I mean you've always known that you were born for it, that you were born for more. You've always known you're here to make millions. Impact millions and even change the world. And you've always known that there's something powerful inside of you to get out there to the world. And so if that's you, well, probably if you're watching this, then you're already showing up online in some way, shape or form. Katrina: You might be early on in your journey or you might be well down the track and you're already making a lot of money. Sometimes I have clients come to me who jump into my inner circle working with me privately, who are already making 10, 20K, 30K, 50K a month. Other times, they're completely starting out and there's no money coming in yet. But what joins my clients together and the reason that my clients get such rapid results, big money leaps and bounds, big alignment leaps and bounds, big lifestyle shift leaps and bounds, as well as all other areas, is because they are that person who has that inner flame and who's always known that they're gonna do something amazing with their life. Katrina: So if that's you and you relate and maybe you are already selling on the internet or selling off the internet, or wherever it is that you're selling, I just wanna remind you, though, that if you just make something like daily selling and sales activity part of kind of who you are, if you make it inherent to who you are, and you make it habitual, then you can elevate your income 10 times, 20 times, I believe even 100 times more in a very, very rapid period of time. Katrina: Now this is obviously not just about how much freaking money can we make on the internet? That's amazing and it's super cool. And it allows us to have an incredible impact into the world doing our purpose work. I don't think I need

Kat Loterzo is an Australian success mentor to revolutionary entrepreneurs, artists, and leaders and became a multi-millionaire just by being exactly herself -- and dropping the f-bomb at will to get her message across. The author of 48 eBooks (and counting), this former personal trainer believes that you can have it all, on your terms, as long as you’re willing to get honest with yourself and then do the work -- aka "press play." Her website is www.katloterzo.com. Kat's advice includes: Admit To Yourself: “You don’t need to know what you are going to do next with your life, but the first step is admitting to yourself what excites followed by taking action." Make A Decision: “Make the space for yourself to take a half hour of your day to practice whatever you decide is your passion."

Half-French, half-Belgian, Olivia was born in Tokyo, and grew up living in Dusseldorf, Johannesburg, Vienna, and Hamburg. After finishing her Bachelors in Finance in Boston, she moved to London to work in Finance for 3 years.After a life-changing coaching experience, she quit her job in Finance and completed a Master’s in Psychology and Psychiatry at King’s College and a Coaching Qualification with The Coaching Academy.In this episode Olivia and I are discussing mindset and how to use your mindset to shape your financial and business success.Find Olivia at http://www.OliviaCharlet.com.Marketing MinuteWhat is your favourite marketing book or podcast?Tim Ferriss.Currently obsessed with:Kat Loterzo, Tony Robbins.Tip to get out of your own way:Be around people who inspire you. --- Send in a voice message: https://anchor.fm/that-podcast-ysmay-hosts/message Support this podcast: https://anchor.fm/that-podcast-ysmay-hosts/support

Today’s Guest After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/. So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. Today, we talk about messaging: what is your business message, and why do you need one? In this episode, we demystify messaging so you can understand why it's so important, and how to get clear on yours. I'd love to hear what you think of this format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks! About Jo Casey Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.  Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical. Spirit Animal: Lesley Knope Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects. Listen to this episode What You’ll Learn What a business message actually is Why your business needs a message How you get a business message The bits and pieces that make up a business message Whether or not to include your views on politics and hot topics in your message How to make your message clear so people actually understand it Why you may need to get help in clarifying your message Whether or not your business message has to be totally unique to you What to do in the meantime while you're getting clear on your message Things We Discussed Simon Sinek, Start With Why  Maggy Sterner  Kat Loterzo  Leonie Dawson  Nilofer Merchant How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.    

Today’s Guest After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/. So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. Today, we talk about why following the internet rockstars is ruining your business. Yes, it can be helpful for new entrepreneurs to follow some of the bigger names in business so they can get an idea of what's possible in the world of online business. But it can also hurt you. In this episode, we share why we think that's so. About Jo Casey Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.  Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical. Spirit Animal: Lesley Knope Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects. Listen to this episode What You’ll Learn What makes an online business rockstar – the elements that make them stand out from the crowd Why you need to choose the business model for where you're at The three foundation pieces you need to make big things happen in your business How to bring in money while you're putting those foundation bits into place Why resilience is so important in the online business world Things We Discussed Making Oprah podcast  Fabeku Fatunmise  Kat Loterzo  Leonie Dawson  Amy Porterfield John Lee Dumas  It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Business Mindset Podcast, please click to tweet: [BMP186] Jo + Holly: Why Following the Internet Rockstars is Ruining Your Business http://wp.me/p3507p-3J9 #podcast How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.    

This woman is a force of nature.  She's an author, speaker, entertainer, the world's most badass success coach, and walking her talk as a multi-million dollar entrepreneur.  Go to her website and you will be blown away.  She is the author of so many books you can't even believe and gives so much juicy free and valueable content in her blogs.  . Her latest offering is amazing.  You can check it out here:  Visit her website at https://katloterzo.com/  Here she is on Forbes.com.

Kat Loterzo helps kickass entrepreneurs, artists, visionaries and #revolutionaryf*ckingleaders design the business and life of their dreams. Her special gift is in inspiring, motivating and empowering those who already know they can HAVE it all to get out there and TAKE it all. Kat is a best-selling author and an internationally renowned speaker, entrepreneur and coach, as well as the founder and creator of literally dozens of online products and programs. She built a million dollar a year (and growing) business, initially by teaching women how to create the body of their dreams, before transitioning into her current work as a success mentor to fellow driven leaders. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE #a**kickery and action. Kat is also an expert in ""No B.S"" coaching and would love to help you create a business and life you love, completely on your terms!

Kat Loterzo helps kickass entrepreneurs, artists, visionaries and #revolutionaryf*ckingleaders design the business and life of their dreams. Her special gift is in inspiring, motivating and empowering those who already know they can HAVE it all to get out there and TAKE it all. Kat is a best-selling author and an internationally renowned speaker, entrepreneur and coach, as well as the founder and creator of literally dozens of online products and programs. She built a million dollar a year (and growing) business, initially by teaching women how to create the body of their dreams, before transitioning into her current work as a success mentor to fellow driven leaders. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE #a**kickery and action. Kat is also an expert in ""No B.S"" coaching and would love to help you create a business and life you love, completely on your terms!

Kat Loterzo helps kickass entrepreneurs, artists, visionaries and #revolutionaryf*ckingleaders design the business and life of their dreams. Her special gift is in inspiring, motivating and empowering those who already know they can HAVE it all to get out there and TAKE it all. Kat is a best-selling author and an internationally renowned speaker, entrepreneur and coach, as well as the founder and creator of literally dozens of online products and programs. She built a million dollar a year (and growing) business, initially by teaching women how to create the body of their dreams, before transitioning into her current work as a success mentor to fellow driven leaders. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE #asskickery and action. Kat is also an expert in ""No B.S"" coaching and would love to help you create a business and life you love, completely on your terms!

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms! Kat Loterzo is a business mentor and coach based on the Gold Coast, in Australia. She is also the author of over 30 books and she's the embodiment of what you might call a content marketing "machine". She built a seven figure fitness business online. While it was very successful monetarily and her clients got great results, it also resulted in burnout for Kat. She found she didn't like working with the traditional "internet marketing" methods. She even participated in many high level Masterminds but they didn't offer the solution she was looking for. So, she took some time off to reassess what she wanted to do and how to grow her business in an authentic way that is wildly successful, and yet doesn't feel forced or contrived, especially when it comes to marketing and sales. She accomplished this within a matter of months and has been running her business accordingly ever since. Today, through her business mentoring program and membership site, she works with thought leaders, coaches, and online entrepreneurs who are super smart and who have a meaningful message to share. Her clients are getting amazing results, and Kat herself runs a successful seven figure business. I'm most impressed by how she's able to do all this while also paying attention to other aspects of her life: stay in great physical shape, be available as a Mom for her little kids, produce a movie and work with Gary Vaynerchuk as part of his "street team". Kat is a leader and she is super focused on getting things done effectively, at scale, with impeccable sales skills, while also staying truly connected to her tribe and understanding her audience's wants and needs. She'd be a great person to interview because even though a lot of people use the word "authentic" in relation to what they teach, Kat is one of the few who actually walks the walk, and delivers outstanding results while sticking with her integrity and only promoting in a way that she truly believes in. www.katloterzo.com Shoot me your questions to Joe@SuperJoePardo.com Episode 240

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms! Kat Loterzo is a business mentor and coach based on the Gold Coast, in Australia. She is also the author of over 30 books and she's the embodiment of what you might call a content marketing "machine". She built a seven figure fitness business online. While it was very successful monetarily and her clients got great results, it also resulted in burnout for Kat. She found she didn't like working with the traditional "internet marketing" methods. She even participated in many high level Masterminds but they didn't offer the solution she was looking for. So, she took some time off to reassess what she wanted to do and how to grow her business in an authentic way that is wildly successful, and yet doesn't feel forced or contrived, especially when it comes to marketing and sales. She accomplished this within a matter of months and has been running her business accordingly ever since. Today, through her business mentoring program and membership site, she works with thought leaders, coaches, and online entrepreneurs who are super smart and who have a meaningful message to share. Her clients are getting amazing results, and Kat herself runs a successful seven figure business. I'm most impressed by how she's able to do all this while also paying attention to other aspects of her life: stay in great physical shape, be available as a Mom for her little kids, produce a movie and work with Gary Vaynerchuk as part of his "street team". Kat is a leader and she is super focused on getting things done effectively, at scale, with impeccable sales skills, while also staying truly connected to her tribe and understanding her audience's wants and needs. She'd be a great person to interview because even though a lot of people use the word "authentic" in relation to what they teach, Kat is one of the few who actually walks the walk, and delivers outstanding results while sticking with her integrity and only promoting in a way that she truly believes in. www.katloterzo.com Shoot me your questions to Joe@SuperJoePardo.com Episode 240

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms! Kat Loterzo is a business mentor and coach based on the Gold Coast, in Australia. She is also the author of over 30 books and she's the embodiment of what you might call a content marketing "machine". She built a seven figure fitness business online. While it was very successful monetarily and her clients got great results, it also resulted in burnout for Kat. She found she didn't like working with the traditional "internet marketing" methods. She even participated in many high level Masterminds but they didn't offer the solution she was looking for. So, she took some time off to reassess what she wanted to do and how to grow her business in an authentic way that is wildly successful, and yet doesn't feel forced or contrived, especially when it comes to marketing and sales. She accomplished this within a matter of months and has been running her business accordingly ever since. Today, through her business mentoring program and membership site, she works with thought leaders, coaches, and online entrepreneurs who are super smart and who have a meaningful message to share. Her clients are getting amazing results, and Kat herself runs a successful seven figure business. I'm most impressed by how she's able to do all this while also paying attention to other aspects of her life: stay in great physical shape, be available as a Mom for her little kids, produce a movie and work with Gary Vaynerchuk as part of his "street team". Kat is a leader and she is super focused on getting things done effectively, at scale, with impeccable sales skills, while also staying truly connected to her tribe and understanding her audience's wants and needs. She'd be a great person to interview because even though a lot of people use the word "authentic" in relation to what they teach, Kat is one of the few who actually walks the walk, and delivers outstanding results while sticking with her integrity and only promoting in a way that she truly believes in. www.katloterzo.com Shoot me your questions to Joe@SuperJoePardo.com Episode 240

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms! Kat Loterzo is a business mentor and coach based on the Gold Coast, in Australia. She is also the author of over 30 books and she's the embodiment of what you might call a content marketing "machine". She built a seven figure fitness business online. While it was very successful monetarily and her clients got great results, it also resulted in burnout for Kat. She found she didn't like working with the traditional "internet marketing" methods. She even participated in many high level Masterminds but they didn't offer the solution she was looking for. So, she took some time off to reassess what she wanted to do and how to grow her business in an authentic way that is wildly successful, and yet doesn't feel forced or contrived, especially when it comes to marketing and sales. She accomplished this within a matter of months and has been running her business accordingly ever since. Today, through her business mentoring program and membership site, she works with thought leaders, coaches, and online entrepreneurs who are super smart and who have a meaningful message to share. Her clients are getting amazing results, and Kat herself runs a successful seven figure business. I'm most impressed by how she's able to do all this while also paying attention to other aspects of her life: stay in great physical shape, be available as a Mom for her little kids, produce a movie and work with Gary Vaynerchuk as part of his "street team". Kat is a leader and she is super focused on getting things done effectively, at scale, with impeccable sales skills, while also staying truly connected to her tribe and understanding her audience's wants and needs. She'd be a great person to interview because even though a lot of people use the word "authentic" in relation to what they teach, Kat is one of the few who actually walks the walk, and delivers outstanding results while sticking with her integrity and only promoting in a way that she truly believes in. www.katloterzo.com Shoot me your questions to Joe@SuperJoePardo.com Episode 240

Kat Loterzo - a content machine who’s written 37 bestselling books and generates 3-4 emails for her list each day. Kat built her own 7-figure online fitness business before turning to coaching and writing. She now coaches businesses on how to have the same success she did. Tune in to hear how Kat brings people to her membership site, why she can’t get enough of writing, and the importance of listening to your gut. Famous 5: Favorite Book? – Big Magic What CEO do you follow? — Grant Cardone Favourite online tool? —None, I’m pretty old school Do you get 8 hours of sleep?— Definitely not If you could let your 20 year old self know one thing, what would it be?—Listen to your gut and follow what you feel called to do Time Stamped Show Notes: 01:11 – Nathan’s introduction 01:45 – Welcoming Kat to the show 02:05 – Kat built Woman Incredible as an extension of her personal training business 03:10 – Started in 2007, became big in 2010 03:40 – She’s now dropped the business - but at its height it was making $80k a month 04:20 – Kat currently makes revenue from The Tribe, a coaching membership site 05:17 – First month is $97, subsequent months are $197 05:30 – Around 150 current members 05:50 – Made just over $500k from the site so far 06:20 – Membership gives free access to all of Kat’s content, and access to members’ community 08:22 – Keeping around 80% of members each month 08:50 – Average customer lifetime is around 5 months - but members will often buy other products 09:40 – Acquisition is mostly from referrals and social media. Kat’s only just now setting up a funnel 10:00 – Kat will email her list 2-3 times each day, and always includes links back to The Tribe website 10:55 – Kat also hosts the Success Smackdown podcast 11:20 – Produces several 4 or 5 minute episodes each week 11:40 – Each episode is hitting around 1,000 downloads 12:40 – Not monetising podcasts - just using them as content marketing 13:13 – Kat’s an Amazon bestselling author with around 1000 downloads per month 14:30 – “I can’t get enough of writing” - Kat’s written 37 books 15:30 – Publishing the next book through CreateSpace 16:20 – Facebook is Kat’s main source of traffic 16:50 – Connect with Kat on Facebook, Twitter, and at her website 19:00 – The Famous Five 3 Key Points: Create the content and people will come Follow your gut and do what you feel called to do It’s not the size of your list that matters, but how dedicated your following is. Find people who love what you do. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action. Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visitwww.booksforkickasswomen.com to read Kat's books. Resources: FREE book for any Multi-Passionate, Driven Woman Who Wants to Have it All! Society of Self-Mastery – Free FB Community

Kat Loterzo is a  coach, bestselling author, speaker and mentor to revolutionary leaders who want it all, on their terms.She is the author of over 40 Amazon bestselling books and she's the embodiment of what you might call a content marketing "machine"  Kat writes 2,500-10,000 words / day for her blog, books and the content for the Tribe, which is her membership site where she teaches women entrepreneurs how to build a successful business that's in alignment with who they are.

Kat Loterzo was a voracious reader from the time she was a child, and an academic all-star whose parents told her she could do anything she set her mind to. Becoming a lawyer was her goal. But something unexpected happened her first semester at university. Now, as a business coach, bestselling author and speaker, she mentors revolutionary leaders who want it all, on their terms. Having built a successful online fitness business, she draws on that experience when she mentors her coaching students how to create their own successful businesses online.

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms. She didn't always have the answers, but through her journey, she found her "style" of business and created something very special and personalized to her own vision.   Having built a 7-figure online fitness business, Kat draws on that experience when she mentors her coaching students how to create their own successful businesses online.   Kat is a business mentor and coach based in the Melbourne area, Australia. She is also the author of over 30 books and she's the embodiment of what you might call a content marketing "machine".   She built a seven figure fitness business online. While it was very successful monetarily and her clients got great results, it also resulted in burnout for Kat. She found she didn't like working with the traditional "internet marketing" methods. She even participated in many high level Masterminds but they didn't offer the solution she was looking for.   So, she took some time off to reassess what she wanted to do and how to grow her business in an authentic way that is wildly successful, and yet doesn't feel forced or contrived, especially when it comes to marketing and sales. She accomplished this within a matter of months and has been running her business accordingly ever since.   Today, through her business mentoring program and membership site, she works with thought leaders, coaches, and online entrepreneurs who are super smart and who have a meaningful message to share.    Her clients are getting amazing results, and Kat herself runs a successful seven figure business. I'm most impressed by how she's able to do all this while also paying attention to other aspects of her life: stay in great physical shape, be available as a Mom for her little kids, produce a movie and work with Gary Vaynerchuk as part of his "street team".   Check out her collection of books on Amazon.com by clicking here.   And learn more about her on her website at www.katloterzo.com.      

Let's review the week ending March 25th, 2016. We had a great week, with guests Vanessa Codorniu, Hypno-Therapist and Intuitive, and Timo Rein, President of Pipedrive CRM, who just blew us away with his sales tips for entrepreneurs. I also had a special discussion of how journaling needs to be a part of your business, which was inspired by my interview with Kat Loterzo. In that episode I also share how improv comedy provides incredible strategies to help you in business. You don't want to miss this recap. Or Visit BOSS Academy Radio at http://bossacademy

After interviewing Kat Loterzo on my show, I understood "why" journaling works. I used to journal because so many successful people claim to benefit from it. I never really connected with it. Now, after hearing how Kat used journaling to create a 7 figure a year online fitness business and and entrepreneurial coaching practice, the light bulb clicked on. In this brief episode, I share the secret that resonated with me. Also, some of the strategies that fuel improv comedy are amazing tools to help you in your business. Learn why, "Yes And" and "As If" are two key strategies that have transformed the way I deal with buyers and prospects. Instead of saying no, let's find a way that we can say "yes", but create the outcome we want. Learn more about BOSS Academy Transformation and BOSS Academy Radio by visiting http://bossacademy.com.    

Today on Business Machine we have Kat Loterzo. Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms. Having built a 7-figure online fitness business, Kat draws on that experience when she mentors her coaching students how to create their own successful businesses online. Mission Her mission is to help people reach clarity on their purpose in life and to help create achievable goals. In 10 years, Kat sees her business blend more entertainment and inspiration by increasing more content, more consistency, and higher quality media content. Learning From our Mistakes A mistake Kat learned from was never stop listening to your gut, and to never stop being yourself. The more in tune you are to yourself the more successful you will be at achieving your goals and sense of purpose. Recommendations Book: How Rich People Think by Steve Siebold Eat With: Gary V. Quote: “You don’t need to slow down and breathe, you need to wake up and live.” App/ Tech: Iphone Contact KatLoterzo.com Social Media: @KatLoterzo

Entrepreneur, Kat Loterzo, shares her personal branding strategies that have helped her build a successful 7-figure online business. ThinkLikeAJournalist.com See the show notes.

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms.   Having built a 7-figure online fitness business, Kat draws on that experience when she mentors her coaching students how to create their own successful businesses online.   For show notes, links, information and How to Attract, Sell and Deliver like a Million dollar Online Coach go to http://www.onlinesupercoach.com/

Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action. Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visit www.booksforkickasswomen.com to read Kat's books. Resources: FREE book for any Multi-Passionate, Driven Woman Who Wants to Have it All! Society of Self-Mastery - Free FB Community Simplified Success Society - $1.00 trial    

Fuck niching. I don’t stick to an ‘industry,’ I don’t focus on being #1 on a Google search… I brand ME. I brand Kat Loterzo. Everything you do in your business needs to be an EXTENSION of who you are, and what’s happening in your life. Let go of what people expect from you, and start HONESTLY SHARING what you do, what you BELIEVE IN, and how you overcome your problems. People WILL listen.  REALITY: When you look outside of yourself for the answers, it’s not WHO you are. Whenever you’re figuring out what to sell, look within. YOU have all the answers. FUCK niching. Be YOU Today's ASSKICKERY Action Task: What was the last thing you questioned? What could you do RIGHT NOW that would let you SHARE who you truly are, what you’ve been through, what you believe in, etc?    If you enjoyed this episode of ERTV, you can sign up here (http://katloterzo.com/podcast) and receive my FREE book: Multi-Passionate Woman: FOR THE DRIVEN WOMAN WHO WANTS TO BE, DO AND HAVE IT ALL, IN BUSINESS AND LIFE!

Today’s Guest I've been following today's guest, Kat Loterzo, online for a few years now, and I love how she's grown her business. She's a content creating powerhouse with an inspiring message that so clearly reflects her personality and her energy. I'm very excited to have her on the show today sharing her story of the ups and downs of her business and how being true to herself and committing to what was in her heart turned her business around and put it on a fast track to success. About Kat Loterzo Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action. Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visit www.booksforkickasswomen.com to read Kat's books. Listen to this episode What You’ll Learn Kat's top tips on how to set your internal compass and align with what's in your heart Why business mentoring threw her business off course at one point How surrender helped Kat turn her life and business around and get things back on track Why journaling is essential to tap back into yourself, and why it must be done daily The foundation questions you need to be asking yourself...and journaling on Things We Discussed A Life Less Ordinary  womanincredible.com booksforkickasswomen.com Connect With Kat Website Facebook Amazon LinkedIn Instagram Pinterest Twitter Youtube Click to Tweet It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Ready to Bloom Podcast, please click to tweet: [R2B125] Kat Loterzo ~ How to Be True to Yourself & Commit to What's in Your Heart  http://wp.me/p3507p-3iR  #podcast How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.  

Today’s Guest I've been following today's guest, Kat Loterzo, online for a few years now, and I love how she's grown her business. She's a content creating powerhouse with an inspiring message that so clearly reflects her personality and her energy. I'm very excited to have her on the show today sharing her story of the ups and downs of her business and how being true to herself and committing to what was in her heart turned her business around and put it on a fast track to success. About Kat Loterzo Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action. Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visit www.booksforkickasswomen.com to read Kat's books. Listen to this episode What You’ll Learn Kat's top tips on how to set your internal compass and align with what's in your heart Why business mentoring threw her business off course at one point How surrender helped Kat turn her life and business around and get things back on track Why journaling is essential to tap back into yourself, and why it must be done daily The foundation questions you need to be asking yourself...and journaling on Things We Discussed A Life Less Ordinary  womanincredible.com booksforkickasswomen.com Connect With Kat Website Facebook Amazon LinkedIn Instagram Pinterest Twitter Youtube Click to Tweet It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Ready to Bloom Podcast, please click to tweet: [R2B125] Kat Loterzo ~ How to Be True to Yourself & Commit to What's in Your Heart  http://wp.me/p3507p-3iR  #podcast How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.  

Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner. Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action. Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visitwww.booksforkickasswomen.com to read Kat's books.

PowerCast Ep 1 - Kat Loterzo by Ellie Burscough

World-traveling entrepreneur, podcaster and best-selling author Kat Loterzo talks about how to unleash greatness and live life on your own terms.

You have a unique brilliance... do you know what it is? Listen in today while Kat Loterzo interviews Belinda Jackson, entrepreneur, marketing and business strategist. Belinda combines marketing savvy, technology know-how, and masterful coaching to inspire business owners to find their unique brilliance.  Belinda’s vision is to create ripples of positive change and teach her clients to create their own ripples of positive change to have a significance impact on the world. Kat and Belinda share insights with women on how they can lead an awe inspiring life, in the midst of juggling parenthood and creating a business. Belinda knows firsthand from working with service based businesses that women with an entrepreneurial spirit have ambition and sense of adventure. They want to break with tradition and do things differently. It’s OK to do things differently, break the rules, and work with less structure, as long as you aren’t just acting aimlessly.  It’s not a case of expecting to do whatever you want and expect everything to just turn out and create the life you want. To have the life and business you want, you have to get clear on this:  What do I really want? What do I want to create for my business, my life and myself? Belinda and Kat agree, you can create a business and a life in which you don’t have to follow the rules but you have to be willing to take the steps necessary to get to that place where you can look back and say, “Wow! Look what I created”. The principles of achieving the life and business you want are twofold: Get really clear on who you are and what you want from your business and your life. From that reality you begin to make changes right now and what you want to become will evolve. Then is the side that needs structure. Certain things need to be in place for your business. Marketing, presenting what you’ve got to offer, getting the right people. You can bend the rules but there are certain things that have to be done. Belinda works with service based businesses helping them tap into the brilliance of their own to create profitable businesses. She acknowledges that being in business has its challenges, especially when just starting out.  In the beginning Belinda ran around trying to please everyone, undersold herself, and chargetoo little just to get the sale from a client. She learned valuable lessons that she now passes on to her clients. She teaches them how to market their services and how to package and price for profitability. Belinda offers this advice. There will be obstacles and challenges. Believe in yourself. You really have to know your strengths and find your niche.  You need to know what your unique brilliance is so you can present that and market your brand. Learn and understand marketing. Don’t be afraid of rebranding and reconfiguring. Challenge yourself and get outside your comfort zone. If you don’t stretch yourself, you don’t learn and you don’t grow. Belinda’s motto is “Feel the fear, and do it anyway.” If you stop yourself from trying new things you let the fear and the doubt win. Go ahead - Press Play. You'll be glad you listened in! Outline of this Episode You can have an awe inspired life Find your unique brilliance Get laser focused on the life and business you Expect challenges, in fact create challenges – stretch yourself Understand marketing, packaging, and pricing Feel the fear, and do it anyway. Create positive ripples, and teach others to create their own LIVE LINKS http://belindaj.com/kat http://yourprofitablebrilliance.com/

http://www.thesaleswhisperer.com/blog/topic/podcast ( http://www.thesaleswhisperer.com/blog/topic/podcast ) http://MakeEverySale.com ( http://makeeverysale.com/ ) * Why you need to write long, epic posts on Facebook * When to you the F-word in your marketing * Why we don't live our dreams * Why we don't take action * How to kill resistance dead * Why book meetings and calls on Facebook * How she moved away from "accidental fitness" career * Why she quit law school and dropped "the good girl" facade to follow her dream * She started giving facials for "stress release" instead of attending class * She left for Europe, gained weight, and as she worked out to lose weight she fell into a fitness business and created a 6-figure fitness business * She walked away from four degrees and every job she ever had * How to give yourself credit for hustling * How to see the pieces of your life are coming together to build your future * How to keep the faith while you stay the course * How to choose to have faith and believe in something bigger than you * What she said to herself in  2007 when she started her business * Where to post your new, fresh content to reach your audience * How to use your team to share your content far and wide * How much content is "too much content" * How to launch new programs regularly * Why to break the internet "launch rules" * How to stay calm in the mad, chaotic mess * Why and how you need to sell every single day * Why you need to let your internal creative / artist go wild and set it free to achieve your true entrepreneurial success * How to bring on a team to "clean up your mess" * What to do when all the balls drop * Why you need to pay top dollar for top people * How to grow organically and keep your ad budget in check * Why one cult follower > than 1,000 tire-kickers who just want a free ebook * Why being true to yourself is the only way to grow * Why you need to drop the F-bomb more often * Why you don't need to pay money to "smart people" who only want to make you stop being you * Why it's better to serve a huge community at an affordable price * The one thing you need to do now to kick things into gear * Why you need to get connected to your why * How to get to the true why * How to really find your motivation Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy