Podcasts about marketing interview

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Best podcasts about marketing interview

Latest podcast episodes about marketing interview

An Interview with Melissa Llarena
272: Most marketing execs are getting ghosted in 2025—but the ones doing THIS are getting callbacks

An Interview with Melissa Llarena

Play Episode Listen Later Mar 4, 2025 21:05


Landing Your Dream Marketing Role in the #RemoteEra Most marketing execs are getting ghosted in 2025—but the ones scoring Director to CMO roles are doing way more. I'll show you the exact moves that land $250K calls, even remotely. Hi, I'm Melissa Llarena, and welcome back to the podcast. For over a decade, I've helped ambitious marketing executives and advertising leaders land their dream careers through my global job search coaching firm, Career Outcomes Matter, launched in 2011. I'm back, better than ever, with strategies that work right now—and today, we're tackling how you can stand out in this cutthroat #RemoteEra or #Hybrid job market. Let's get real—this isn't your average job advice. In 2025, landing those rare, high-stakes marketing roles isn't about just sending a resume, cover letter, or even thoughtfully updating applications. It's about outworking and out-strategizing the competition. Let me ask you something to set the stage… Would YOU have stayed on the Titanic, knowing you had a chance to get off before the last lifeboat was filled? Hoping you'd survive icy waters isn't smart—and neither is letting your marketing career sink when you could turn it around. You wouldn't watch a campaign fail if you knew how to save it, right? The same goes for your career, especially in today's #RemoteEra or #Hybrid world. As a high-performing marketer or job seeker, you're in a race—and it's tougher than ever to land Director-level and above roles, especially if you're a working parent or world-class aunt eyeing flexibility. But here's the truth I've seen and helped my clients achieve: the marketers getting interviews and calls in 2025 aren't just applying—they're bringing market analysis, SOPs, portfolios, and 90–100 day plans that blow hiring leaders away. That's how you prove you're worth multiple rounds and a salary at the top end of $130K–$285K+. Imagine cutting your job search short, writing that resignation letter, and avoiding a layoff. That's the edge I give my clients—and I'm sharing it with you today.” Let's get specific—here are four high-level marketing roles I know will attract top talent in 2025, where the differentiator is the candidate who brings the goods. These are the exact deliverables I've helped my clients create, present, and land with, along with quick pro tips based on what impresses hiring leaders: Headspace - Principal Brand Strategist, $130K–$183K base: Bring a one-page analysis of the mental health ecosystem—why Headspace beats Calm or other apps—and show how branding creates a utilization halo effect. Director of Marketing, Advisory Practice at Acquisition.com, Las Vegas, NV (Hybrid), $150K–$180K base: Prove you can lead with praise, not punishment, and explain how you'd contribute to Alex's $1B-plus vision in 36 months or less. SVP, Marketing Enablement at Warner Music Group, $210K–$285K base: Bring a framework showing how you'd lead a full marketing service provider audit. Chief of Staff, Marketing at IBM (Salary not posted): Dive into CMO Clay's vision—check his talks—and understand how McKinsey trains leaders, since you'll likely compete with McKinsey alums or IBM insiders. *All roles can be found on LinkedIn. They are live as of March 3rd, 2025.* These moves are what's working now to land $285K calls, even remotely. That's the ‘doing more' that gets you noticed in 2025. How do I know this works? I launched Career Outcomes Matter in 2011 to coach global marketing leaders like you, wrote Fertile Imagination—a #1 Amazon bestseller in 2023—to inspire storytelling for dream careers, and I've hosted icons like Beth Comstock and GaryVee on this podcast early on. Recently, I earned my meditation certification after a two-year program to support clients through high-stress transitions. I've dedicated my life to learning and teaching the art of relationship-building—and now, I'm back with strategies that give you the edge in this brutal job market. Listen, if you're a serious marketing executive ready to stop getting ghosted and land your dream $150K+ role—or boost your income by 25%—I'm here to help. I'm enrolling a max of 10 ambitious marketing leaders into my 9-week group coaching program, starting this Sunday, March 9, 2025. It's a 2-week risk-free trial, and if you join by March 31st, I'll personally rewrite your resume or LinkedIn profile for free—that's a $1,500 value. Book a 15-minute job search fit session with me today at www.melissallarena.com/sessions. I've got tons of slots open in the next 48-hours, and I'd love to see if this is the right fit for you—or anyone you know who's frustrated with their boss, worried about layoffs, stalled on promotions, or feeling stuck. Let's turn your career into the success story it's meant to be. I'm Melissa Llarena, and I can't wait to help you win. A client was on a sinking ship in the energy sector and here's what she said about our partnership.... From A Sinking Ship Company in The Energy Sector To A Remote Strategic Partnerships Role In A Top Tier Business School I did get the offer as you know = great result!! The back-and-forth collaboration on interview questions and answers was powerful for me. I liked that you kept me accountable. I would have dragged my feet a lot longer. By investing in coaching this made me cut through my excuses and motivated me to go above and beyond by preparing for an interview 10x more than what I have ever done before. I got my dream job and the hiring manager told me how impressed everyone was and how my performance was heads above the other candidates who were MORE experienced in the function. My work is quite fun. It's rewarding work, fantastic people, ramping up some new skills and the lifestyle is to die for. Thank you, Melissa for our partnership." A 20+ year communications professional's message about what it takes to land a dream marketing job - https://www.youtube.com/watch?v=Xe7otOG-i8Y A former Volvo employee in China lands a role in the U.S. making more money than the role originally called for - https://www.youtube.com/watch?v=G2vmjc0cTcg A former tech executive who landed in a non-profit YET got a bump in pay - https://www.youtube.com/watch?v=jswvB9Km6J4 Let's hop on a 15-minute job search fit call today: https://www.melissallarena.com/sessions/ SHARE this episode with your family and friends who are currently in the job market or they keep telling you they should be out there hunting. Until next Tuesday…

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How Hyrox is Becoming the Fastest-Growing Sport in a $6.73Bn Market

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Play Episode Listen Later Jun 26, 2024 46:51


We're joined by the Co-founder of Hyrox in this episode, Moritz Fuerste. Hyrox is a global fitness race that combines running with functional exercises. Hyrox is experiencing explosive growth in cities worldwide, with participation skyrocketing to over 210,000 athletes across 30 cities in the 2023/24 season and events selling out rapidly. Their origin story stemmed from identifying a gap in the fitness market for a measurable, repeatable sport that is accessible to everyone. Moritz discussed the model his team has used for a community-driven growth strategy that focuses on organic social media and partnerships with local gyms. This approach has allowed Hyrox to educate potential customers about their new product while creating a mutually beneficial relationship with fitness centers.We break down Hyrox's unique marketing playbook, which focuses on event-centric promotion and word-of-mouth marketing over paid digital advertising. Moritz explains how their long purchase cycle is similar to buying a car, and how this has influenced their marketing approach. He also touches on the challenges of balancing mass participation with elite competition in their messaging & comms. As Hyrox continues to grow, they're now focusing on maximizing reach through live streaming of major events, seeing this as a key channel for media exposure. Throughout the episode, Moritz emphasizes the importance of adapting messaging, trying new things, and being willing to make mistakes in building a successful challenger brand.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/m8FSZUGMUP4          

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How Fever-Tree Became the Leader of the $9.5Bn Premium Mixers Category

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Play Episode Listen Later Jun 12, 2024 49:40


We're joined by the CMO of Fever-Tree, Jeremy Kanter in this episode. Fever-Tree is a global brand that sells premium drink mixers designed to complement the world's finest spirits

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The Truth Behind the World's Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr

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Play Episode Listen Later May 29, 2024 47:35


In this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan's marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function

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Creating Series-E Impact with a Pre-seed Budget with the CMO of Tomorrow.io

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Play Episode Listen Later May 15, 2024 56:24


In this episode, we are joined by the CMO of Tomorrow.io, Dan Slagen. Tomorrow.io is a global weather intelligence brand that provides predictive insights to help major brands and governments mitigate operational risks from weather events. Despite being a Series E company with a marketing team of just 4 people, Dan shares how they have built a major brand around their service through 1- Creative storytelling, 2- Leveraging media coverage, and 3- Establishing "weather intelligence" as a new category altogether (which they now lead) ⛈️.Dan discusses the marketing principles and practices that allow his lean team to punch above their weight

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CMO of USA Pickleball on marketing the fastest-growing sport in a $65Bn category

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Play Episode Listen Later Apr 17, 2024 45:26


Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball's journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.The brand built credibility in the niche through strategic partnerships with brands from other industries, like Fortune Tires and Skechers. Additionally, Jose shared insights on the challenges of prioritizing and executing as a small marketing team to keep up with the surging demand, cautioning against trying to be "all things to everybody". The conversation is full of useful tips and insights from USA Pickleball's journey to becoming the top contender in the rapidly growing pickleball world, highlighting the significance of community, authenticity, and strategic prioritization.Watch the video version of this podcast on YouTube

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Cracking the $45Bn Sports Nutrition Market with the CMO of Podium

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Play Episode Listen Later Apr 3, 2024 51:01


Dylan Jones, the CMO of Podium Nutrition joins us in this episode to share the story of Podium - from a small CrossFit supplement brand to an emerging lifestyle performance brand, with ambitions to become the leading nutrition brand for Olympic athletes by the 2028 Los Angeles Olympics. The key? Focusing on lifestyle and entertaining content to build authenticity over traditional product marketing. Dylan talks about the importance of understanding the core "pain points" of a niche audience and creating valuable content & experiences around those points, rather than just “pushing products” like salesmen.Podium established credibility within the CrossFit community through partnerships with influencers like Matt Frazier and Buttery Bros (who also later became equity owners). We learnt that brands should focus on developing a unique personality that entertains customers, not just ‘educates' them. Furthermore, Dylan shares valuable insights on successfully transitioning from a niche market to a broader audience while cautioning against the dangers of "over-partnering." For marketers aiming to build culturally relevant brands with passionate ‘fans', this conversation is packed with practical advice and insights from Podium's journey to becoming culturally relevant.Watch the video version of this podcast on YouTube

Go for it! Der Business Podcast für Frauen mit Vision
Business-Start mit geringem Budget (und dann 25k im 1. Launch!)

Go for it! Der Business Podcast für Frauen mit Vision

Play Episode Listen Later Oct 12, 2022 53:15


Ein erfolgreiches Online-Business aufbauen mit wenig Budget und drei Kids zuhause? ErfolgsKurs-Kundin Katharina Charissé verrät im Gespräch, welche Schritte dafür notwendig sind. Du bekommst: 1. ihre Top-Zeitmanagement-Tipps für angehende UnternehmerInnen 2. die Antwort auf die Frage, wie du endlich ein profitables Thema findest 3. Tipps zum Start mit geringem Budget Du willst dein flexibles Online-Business starten? →** Über diesen Link gelangst du zu ErfolgsKurs:** https://carolinepreuss.de/erfolgskurs-angebot/ Achtung: ErfolgsKurs mit exklusiven Boni ist nur noch bis zum 16.10. um 23:59 Uhr verfügbar: Danach schließt das Online-Programm bis Mitte 2023 die Türen. Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die sich ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

Drink Like a Lady Podcast
How to Build an Audience and Turn Them into Paying Clients with Christina Garnett

Drink Like a Lady Podcast

Play Episode Listen Later Jun 20, 2022 31:00 Transcription Available


Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.In our conversation you will learn:- How to foster organic relationships and connections with your audience- How to nurture your audience into a customer base- What does an audience-to-customer journey look like?- What you can do to get out of your own wayBio: Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit, and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.

The Marketing Careers Podcast
Don't Miss These Q4 Career Moments

The Marketing Careers Podcast

Play Episode Listen Later Oct 8, 2021 37:11


The 3 Marketing Career Moment focus areas during your Q4 are...Your RoleYour Career StrategyYour next 90 daysKey resources to support your amazing Q4.Set or Reset your Marketing Career Strategy with these Free Career Planning ToolsUnderstand your marketing manager's  working style by reading the Marketypes GuidebookPrepare for your next 1x1 with your manager with this 90-day plan templatePrepare to ace your next Marketing Interview with this one-week workshopFind other Marketing Career courses and workshops here.Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) coStay connected with marketing career trends, resources and the latest podcast episodes here:themarketinghelp.co/subscribe

The Marketing Careers Podcast
The 3 Biggest Trending Topics For Marketing Careers In 2021

The Marketing Careers Podcast

Play Episode Listen Later Sep 8, 2021 29:09


The 3 biggest trending topics for marketing careers in 2021...The Great Resignation is creating opportunities for all marketers.The Marketing Job Interview process is very flawed, but can be mastered.Poor Marketing Managers are manageable.Key resources to consider in taking action on these trends.Set or Reset your Marketing Career Strategy with these Free Career Planning ToolsPrepare to ace your next Marketing Interview with this one-week workshopFind other Marketing Career courses and workshops here.Understand your marketing manager's  working style by reading the Marketypes GuidebookPodcast episode: How To Effectively Managing UpPodcast episode: The 3 Phases of Managing UpLet us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) coStay connected with marketing career trends, resources and the latest podcast episodes here:themarketinghelp.co/subscribe

Sam's Business Growth Show
#017: How To Build An Unshakeable Network - Carson V. Heady

Sam's Business Growth Show

Play Episode Listen Later Apr 21, 2020 60:32


Carson V. Heady is a Best-Selling Author of the "Birth of a Salesman" series and consistently ranked as a Top 20 Sales Guru in the world. We learn Carson' story, how he became a top sales professional plus how he has built up a range of top performing sales teams. Carson goes on to share his exclusive business growth strategies, how to build an unshakeable network and the perfect way to follow-up with prospective customers. And as always, we learn the top digital marketing channels that Carson recommends and has had huge success with that you can implement to skyrocket your business and sales!

The Modern American Dream
Episode 48 - David and Arthur Martiroso: Bringing Gusto and Depth into Marketing Interview by Christina Frei

The Modern American Dream

Play Episode Listen Later Dec 1, 2019 52:48


Episode 48 - David and Arthur Martiroso: Bringing Gusto and Depth into Marketing Interview by Christina Frei Learn more about Christina on her website and don't forget to tell her #DNARealtyGroup sent you! Watch the video here = https://www.youtube.com/watch?v=qQGc-bFMiDI&feature=youtu.be "I first met David and Arthur Martiroso earlier this year, when I did a talk in Andover MA. They own DNA Realty Group. What struck me about them is that they absolutely love marketing, and their enjoyment of their work really comes through on social media. They are top producers of the Andover, MA Keller Williams office, they have close to 3800 subscribers on their YouTube channel, and post consistently on Facebook, LinkedIn, Instagram, and Twitter. The first part of my conversation is with David, and we go pretty deep. With all the gusto in their social media, David reminds us that you can enjoy your work and your clients, and also be human and go through life's ups and downs. Arthur joins us at the end when we geek out about productivity tools and more." www.dna-realty.com Instagram https://www.instagram.com/dnarealtygroup youtube channel https://www.youtube.com/channel/UCNbkiFF1AHP6A_K580PHCvg David's book recommendation - https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/ Arthur's book recommendation https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ --- Support this podcast: https://anchor.fm/dnarealtygroup/support

Conseils Marketing - Des conseils concrets pour prospecter et fidéliser !
Mes petites astuces Marketing - Interview avec Ling En de Solopreneur.fr/

Conseils Marketing - Des conseils concrets pour prospecter et fidéliser !

Play Episode Listen Later Nov 13, 2018 51:22


Voici mes petites astuces Marketing - Interview avec Ling En de Solopreneur.fr Retrouver l'article sur  :  https://solopreneur.fr/144/

Success Insider Podcast with Tim Han
Ryan Deiss Interview: Secrets to Making $100 Million Dollars Online

Success Insider Podcast with Tim Han

Play Episode Listen Later Oct 29, 2018 56:17


Today's interview is with a fellow Success Insider called Ryan Deiss. Ryan Deiss is the founder and CEO of Digital Marketer.

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Play Episode Listen Later Dec 19, 2017 44:23


Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Play Episode Listen Later Dec 19, 2017 44:23


Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Play Episode Listen Later Dec 19, 2017 44:23


Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Play Episode Listen Later Dec 19, 2017 44:23


Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Play Episode Listen Later Dec 19, 2017 44:23


Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great […]

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great […]