Podcasts about matchabar

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast. About Maddy Osman Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. Maddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style. Episode Highlights Two sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, “It's like yin and yang,” Maddy notes. Humans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with—humans or robots? “Hmmm probably robots,” she said noting that it's really more of a back and forth, push and pull dynamic. Creating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four spectrums: Funny vs. serious Formal vs. casual Respectful vs. irreverent Enthusiastic vs. matter of fact Knowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well. What brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face—even if, as she noted, her wallet isn't always smiling back! To learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter. Want more Maddy Osman On Brand? Check out her first appearance back in 2016!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In The Room with Graham Fortgang, Founder of MatchaBar. Season 5 continues with Graham Fortgang, co-founder, and CEO of MatchaBar. Graham runs MatchaBar alongside his brother, Max, whom he’s worked with for over 7 years. We asked Graham why he and Max fell in love with matcha and, to break down their mission of bringing matcha to the mainstream whether through grocery stores, online shipping, or wholesale offerings. From guerrilla marketing in the busiest grocery stores to flying to Japan to study the origins of matcha, Graham has dedicated his life to his cause of bringing more attention to the benefits of matcha over your regular caffeinated drink. This week’s episode explores insights and themes such as the thousand-year-old origins of matcha, the power of hustle in building a business, and tactical tips on being an omnichannel retailer in 2022. Let’s open the door. For The Room Podcast in your inbox every week, subscribe to our newsletter. 4:29 - What was Graham doing before MatchaBar?6:40 - What made Graham and his brother, Max, decide to take MatchaBar seriously?9:51 - What was it like owning and operating cafés?11:53 - How did guerrilla marketing become an integral part of the MatchaBar brand?13:08 - How did it benefit Graham to study the history of matcha?16:00 - Who were the early suppliers of matcha to MatchaBar?18:02 - How was the transition from real cafés to a CPG brand?20:37 - Who was the first retail partner that believed in MatchBar?22:30 -What brought the decision to capitalize MatchaBar?24:14 - What has been the added value of having household name celebrities as endorsers?25:14 - What is Graham’s favorite matcha drink?26:33 - Why direct to consumer has been successful for MatchaBar and how the company has incorporated E-Commerce?23:44 - What advice does Graham have for another founder planning to rebrand their business?30:10 - Graham discusses how customers are the most sensitive they’ve ever been.31:10 - Who is in Graham’s D2C tech stack?32:22 - What is the next tool or platform that will help brands connect with their customers?35:02 - Where does Graham think this current movement for brand and product transparency is going next?37:05 - What are other trends to look out for in the CPG category?38:19 - What is Graham looking forward to next in his life and career?39:35 - Who is a woman in Graham’s life that had a profound impact on him? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

Gabby Bernstein (@gabbybernstein) is a spiritual entrepreneur, author, speaker and now host of her new advice driven podcast, Dear Gabby. She teams up with Elizabeth and Stephanie to answer questions sent in by the TSR audience, speaking to the specific challenges that many of us are facing. In the process, Gabby offers guidance to the show's hosts who speak openly about the hurdles they have been experiencing within their friendship during this time. Check out the TSR Merch: https://shop.dearmedia.com/tsr (use code TSR20 for 20% off) Thank you to this week’s sponsors: MatchaBar: Get 20% off your first order at MatchaBar.co with code RETROGRADE. Base: get 20% off your first month with code RETROGRADE https://get-base.com/   Function of Beauty: take your quiz and get 20% off your first order functionofbeauty.com/retrograde Produced by Dear Media

On this week’s episode: Dan talks with Emily Oster, professor at Brown University and data-driven parenting author. She also writes ParentData, an evidence-based newsletter that has been a vital resource for many parents navigating the pandemic. Emily and Dan talk about how families should act now that more families are falling into the ‘mixed-vaxxed’ category and what to expect for the upcoming spring and summer.  Dan, Jamilah, and Elizabeth also tackle a question from a listener who has fallen out of love with professional sports. Now his little girls are starting soccer. Should he jump back into the sports fandom or is it okay to stay out of the fray? (Overtime: We chatted with soccer legend Abby Wambach last year about raising competitive athletes, especially when the parents aren’t sporty. Check it out.)  In Slate Plus: The hosts share the soundtracks to their parenting. Slate Plus members get a bonus segment on MADAF each week, and no ads. Sign up now to listen and support our work. Recommendations: Elizabeth recommends the card game Blink.  Jamilah recommends Matchabar’s Hustle Matcha Tea Lemonade Dan recommends e-bikes.  Join us on Facebook and email us at momanddad@slate.com to ask us new questions, tell us what you thought of today’s show, and give us ideas about what we should talk about in future episodes.    Podcast produced by Rosemary Belson. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode: Dan talks with Emily Oster, professor at Brown University and data-driven parenting author. She also writes ParentData, an evidence-based newsletter that has been a vital resource for many parents navigating the pandemic. Emily and Dan talk about how families should act now that more families are falling into the ‘mixed-vaxxed’ category and what to expect for the upcoming spring and summer.  Dan, Jamilah, and Elizabeth also tackle a question from a listener who has fallen out of love with professional sports. Now his little girls are starting soccer. Should he jump back into the sports fandom or is it okay to stay out of the fray? (Overtime: We chatted with soccer legend Abby Wambach last year about raising competitive athletes, especially when the parents aren’t sporty. Check it out.)  In Slate Plus: The hosts share the soundtracks to their parenting. Slate Plus members get a bonus segment on MADAF each week, and no ads. Sign up now to listen and support our work. Recommendations: Elizabeth recommends the card game Blink.  Jamilah recommends Matchabar’s Hustle Matcha Tea Lemonade Dan recommends e-bikes.  Join us on Facebook and email us at momanddad@slate.com to ask us new questions, tell us what you thought of today’s show, and give us ideas about what we should talk about in future episodes.    Podcast produced by Rosemary Belson. Learn more about your ad choices. Visit megaphone.fm/adchoices

Polina Chebotareva is a co-founder of Cambridge Companies SPG, a social mission-oriented VC firm on fixing nutrition, farming, and health worldwide. Prior to Cambridge, Polina was an Executive VP and Partner at a real estate investment firm with $350M Equity AUM.She is a Board Member for The Laguna Art Museum, helps raise awareness and funding for environmental issues and has devoted her time and resources to The Village of Hope Rescue Mission which helps struggling parents restore stability in their lives and the lives of their children.Filipp Chebotarev is COO and Managing Partner of Cambridge Companies SPG. After working with California Congressman Ed Royce to manage the relationship between business, government, community, and other constituencies, Filipp went on to corporate, later finding impact investingFilipp is a major donor to Harvesters – Food Bank in Orange County, the JNF, and Actively Involved with Shoes That Fit, a 501C3 empowering children in low-income areas.The pair emigrated to the US after the USSR’s collapse, and their fund is now investors in the likes of organic and health food/product companies: Once Upon a Farm, Wild Friends Foods, Matchabar, and dozens of others.In today’s episode we discuss:- How health-focused food and beverage companies are creating a better world- Why GMOs (specifically the pesticides they enable) are ruining our health- The future of foodtech and clean meat- Ways to increase access to organic and quality food- Why we’re all excited about lab-grown meat- How impact investing changes the world and drives returns- The challenges and realities of immigrating to the US, without speaking English- What tech trends Filipp and Polina are most excited about- Why IPOs and acquisitions aren’t necessarily the endgame for consumer companies- The importance of founder-investor alignment- Why Filipp’s not worried about 23andme or genetic privacy- The reason there’s not enough money invested in foodtech- Why millennial consumers are driving better company practices- What’s the future of e-commerce and it’s relation to retail

 Sit back and listen to MatchaBar founder Max Fortgang. On his story with establishing the first matcha cafe in the country with his brother  Graham. In the last four years, they've sold over 1 million bottled MatchaBar products and opened three more cafes (in New York's Soho and Chelsea neighborhoods and L.A.'s Silver Lake). For all this, they were named to Forbes Under 30 list in 2018. Investors include superstar DJ Diplo and NFL MVP Von Miller, followed by 16-year-old pop star Billie Eilish, actor Ansel Elgort and musician mogul Drake as well as strategic and angel investors to mass market Matcha Hustle, their new canned energy drink.

Brothers Graham & Max Fortgang discovered matcha while on the hunt for a better energy as college students and entrepreneurs in NYC. When they found it, they fell in love. They moved on to open America's first specialty matcha cafe, MatchaBar, in Brooklyn in 2014. Flash forward to now and they have 5 flavors in a glass bottled line (the 4th best selling tea at Whole Foods Markets nationwide) as well as their newer Energy Drink style matcha Hustle which comes in a can either sweetened or unsweetened. Max comes on the show today to explain the truth about the energy drink industry, explain what matcha is and how it works as a better, healthier form of focused energy. For context, I’ve been working with this company for the past year, serving as a brand ambassador promoting them throughout Boulder, CO.  Their mission is to bring matcha to the people, and their motto is good things come to those who hustle. And I couldn’t agree more. Enjoy this episode and I strongly recommend you give their high-quality ceremonial grade matcha try! You’ll be glad you did. Here’s to doing the healthy hustle!Notes:1:26 - how the brand MatchaBar was born (it’s not a bar you eat)6:40 - why matcha over other teas11:38 - what is matcha and where does it come from15:20 - why it’s a better source of caffeine than some others (hint- L-Theanine)21:35- TJ’s past visit to the Emergency Room for too much caffeine24:08 - different grades of matcha26:09 - how matcha is grown32:20 - “The Hustle”40:05 - what it means for Max to elevate his stateLinks: Matcha 101- How to Make a Matcha (Video) Find Matchabar sold near you! Matcha Green Tea Powder from Matchabar on Amazon Prime! Quotes:“We were fascinated by that cross-section between focus and energy. It’s exactly what we were looking for and is kinda what we want every time we reach for coffee or an energy drink.”“Good things come to those that hustle.”

As the saying goes, “a picture is worth a thousand words." When evaluating investment opportunities, Chris Hollod, a venture capitalist focused on early-stage consumer brands, takes the adage to heart. “I tell every brand: ‘I judge you within the first two seconds of looking at your Instagram page,’” he said in an interview included in this episode. “I think it’s the most important piece of the puzzle aside from the actual packaging itself.” That perspective has helped shape Hollod’s portfolio, which includes stakes in a number of lifestyle brands, including Matchabar, Dirty Lemon, Know Foods and Recess, among others. Listen to our full interview with Hollod, who spoke in depth about his investment philosophy, how he identifies bleeding edge trends and categories, and what an examination of “signal to noise ratio” can reveal about a brand’s prospects. Show notes: 1:28: Receptors, Randy's and Roscoe's -- Early into the episode, Mike pops some CBD mints to (hopefully) address a few ailments, and the hosts discuss the difference between early-stage venture capitalists and angel investors. Later, they imbibe on some non-alcoholic beer from London (it’s pretty tasty stuff) and chat about why it makes sense for successful and sometimes wealthy entrepreneurs to seek outside capital for a new company. Last, but not least, Ray expresses his love/hate relationship with donuts. 14:14: Interview: Chris Hollod, Founder/Managing Partner, Hollod Holdings -- In an interview recorded in Los Angeles, BevNET’s John Craven and Mike Schneider spoke with Hollod about his background and investment philosophy and why digital strategy is at the top of his list when evaluating brands. He also explained why he believes that his job requires him to not only to follow and facilitate innovation but to predict it. Brands in this episode: Pur 7, Lucent Botanicals, Black Medicine Coffee, Infinite Session, O’ Doul’s, Founder’s Brewing, Spudsy, Buff Bake, Kane’s Donuts, Union Square Donuts, Voodoo Doughnut, Dunkin, Randy’s Donuts, Roscoe’s, Recess, Dirty Lemon, Matchabar, Know Foods, JuneShine, Blue Bottle Coffee, Four Sigmatic, Tenzo Tea, MUDWTR, Verb Energy

Gracie Dulik is the Director of Sales at MatchaBar, a Brooklyn-based matcha tea company. On this episode of In the Sauce, Gracie and Ali talk about sales strategy, the process and challenges of opening distribution centers, building the right sales team and more. In the Sauce is powered by Simplecast.

Chris Psuik is Vice President at Dora's Naturals, a DSD (direct store delivery) distributor that distributes brands like GT Kombucha, Remedy Organics, Matchabar and Harmless Harvest. In this episode of In the Sauce, Ali and Chris talk about how a brand can work more effectively with its distributor and what mistakes growing food companies should try to avoid — They're joined by Sean (also from Dora's) and Courtnie (Haven's Market Manager) to talk about grocery buyers, categories, promotional schedules and the road to success. In The Sauce is powered by Simplecast.

For those not yet in the know, matcha is a fine powder made from stone ground green tea leaves. On the show this week this week is Matcha expert and evangelist Graham Fortgang, the co-founder of MatchaBar. MatchaBar provides sustained energy and focus via their energy drink Hustle, which is made from ceremonial-grade Matcha. MatchaBar started as these incredibly popular cafes in Brooklyn, and now they’re poised to take over the energy market. And the brand has this really interesting dual personality going on. Sure, they’re modern, cool, and innovative, yet they also have this fascinating ancient heritage. The matcha ceremony dates back to 13th Century Japan, and was performed both by Samurai warriors and Buddhist monks for focus and energy. In the interview, Graham goes deep on one of the most innovative launches we’ve seen in a while – “Gift the Hustle,” their partnership with Whole Foods, Facebook Messenger, and celebrity influencers like Diplo and Ansel Elgort that resulted in more than 300 million impressions and countless cans of Hustle gifted. Graham talks about all this, plus why experiential and guerilla marketing is the heart of their brand strategy. Links MatchaBar Connect with Graham on LinkedIn. Brand Spotlight: Blake’s Seed Based Brand Builder is a co-production of SnackNation and ForceBrands.

When considering business decisions, Rip Pruisken, the co-founder and CEO of fast-growing snack brand Rip Van Wafels, asks himself a simple question: “Is it true?” In an interview included in this episode of Taste Radio, Pruisken stated his belief that at the foundation of every decision is a known truth that, when identified and accepted, will present a clear conclusion. “You’re trying to really look at the reality and trying to diagnose, ‘Okay, well, is this strategy really leading to my goals? Are the people on our team really the right ones to achieve those goals? Are the goals reasonable in the first place?’” he said. “And so, once you go through this iterative process on a regular cadence of ‘is it truing?’ these different facets of your goals, your work machine and the outcomes, you’re… going to understand how to goalset better and then also how to adapt better as a result of your execution through that process.” Trusting the process has yielded retail relationships based on value and velocity. As part of the interview, Pruisken discussed the origins for the brand of stroopwafels, a traditional Dutch snack comprised of two thin wafels with a caramel filling in between. He also detailed how Rip Van identifies and leverages captive audiences, such as getting placement in the kitchens of Silicon Valley tech companies, and how it has taken alternative paths to retail for the product, which is now sold at a number of grocery and coffee chains, including 12,000 Starbucks locations nationwide. Like Pruisken, Ely Key, the co-founder and CEO of Up Mountain Switchel, sells a product steeped in cultural traditions. Promoted for its sweet and savory drinking experience and gut health benefits, switchel has been pegged as a trendy beverage to watch for the past few years. In a conversation included in this episode, Key spoke about Up Mountain’s efforts to build education and awareness for the brand through storytelling, why listening to its customers yielded critical information about their purchasing decisions, and the importance of working with and learning from your competitors. Show notes: 2:23: A Gut Feeling About This Episode: The hosts examine the emergence of shrub and switchel beverages amid growing consumer interest around gut health, discuss top headlines on BevNET and Project NOSH, and chat about a few recent visitors to the office. 16:55: Interview: Rip Pruisken, Co-Founder/CEO, Rip Van -- Recorded at Dave’s Coffee in Providence, R.I., Pruisken discussed the launch and development of his stroopwafel brand, which he co-founded in 2010 while an undergraduate at Brown University. Pruisken spoke about the brand’s evolution -- from sales to college students to tech firms in Silicon Valley to Starbucks cafes -- and what he’s learned about patience, strategy and meeting Howard Schultz. 43:10: Interview: Ely Key, Co-Founder, Up Mountain Switchel -- In this interview, recorded at the 2018 Summer Fancy Food Show in New York City, Key shares details about the early days of his brand, how he and his co-founders navigated common mistakes without losing their shirts, why he urges business partnerships with family and friends, and how staying close to the ground -- and its primary consumers -- has shaped the company’s communications strategy. Brands in this episode: GT’s CocoYo, Coconut Cult, Element Shrub, CideRoad, Vermont Village, Fizzy Fox, Superior Switchel, Up Mountain Switchel, Sip City, False-Ox, Bragg’s, MatchaBar, Smashmallow, Juice Press, Kween Foods, Rip Van, Chobani

Today’s episode is with someone who I think, I THINK...loves matcha as matcha as I love matcha? I mean he better. Because he’s one of the two dudes on a major mission to bring matcha to the people...to ALL the people. Graham Fortgang is one half of the founding fathers...I mean founding brothers...of Matcha Bar, New York City’s first specialty matcha cafe, THE OG! that opened in Williamsburg, Brooklyn allll the way back in 2014. Since then, Graham and his brother Max have been fueling themselves with matcha in order to hustle their way to basically matcha world domination - opening new matcha cafe doors open on both East and West Coasts and launching some magical bottled matcha products nationwide. As a long-time matcha drinker myself (way before Instagram photos of matcha even existed, I’ll have you know), I’ve been dying to dive in deep on this now ultra trendy green coffee alternative, and I did well, because nobody can MATCH-a the Enthusiasm and knowledge Graham has in this chat about Matcha. This is the true story of how two dudes fell in love with matcha and why every day they hustlin’ to help you fall in love with it, too!   For gifting someone you dig a FREE can of matcha hustle that Graham spoke about you can go to matchahustle.com/partyinmyplants!! Get jacked up to hear:   How two dudes came up with the the OG matcha bar concept The surprising thing Graham thought after his first shot of matcha How a quest to prove that matcha CAN taste good paved the way The goal that Matcha Bar ALWAYS had in mind How tea ceremonies influenced MatchaBar's branding and mission Why matcha ISN'T just a trend The major difference between coffee and matcha The biggest question the MatchaBar gets...you'll never guess it! What to mix your matcha with at home A really, really good reason to make the switch from coffee to matcha and MATCHA more!   Links related to this episode: The full show notes with all the deets from this episode! Where to get Sunwarrior - my favorite plant-protein powder- for 15% off with code: PARTYINMYPLANTS at checkout Get my FREE #EATMOREPLANTS course! Where you can go to submit a question for the show! Where I’d much appreciate you leaving a review for the show in iTunes!! How to work 1-on-1 with me! Where you can go to suggest a guest (yourself or someone else) for the show! Party in My Plants on Instagram Party in My Plants on Facebook Party in My Plants’ Cooking Videos on YouTube Audio Producer Of The Show - Oleksandr Hedz

Brian Rudolph is a big believer in cold calling. The co-founder and CEO of Banza -- a brand of chickpea-based pasta that’s promoted as a protein-rich, gluten-free and nutritious alternative to traditional varieties -- said that while rejection is to be expected with unsolicited outreach, persistence and civility have led to big wins for the company. “We got rejected all the time,” Rudolph said in an interview included in this episode of Taste Radio. “Sometimes people just don’t answer, but you have to recognize that it’s okay to follow up. And a lot times we wouldn’t get a response until the fourth or fifth time. So many of our early retail relationships came from cold outreach. You’d be surprised; you can cold call the headquarters of a retailer and say ‘who’s the buyer for XYZ?’ [and] you’ll find who it is, and just leave them a voicemail. Of course, be polite, but be polite and relentless.” The tenacity has paid off for Banza, which just four years after its launch has become one of the top-selling pasta brands at Whole Foods and Target. Banza is carried at over 8,000 retail locations, is a category best-seller on Amazon and has attracted a rabid consumer following. As part of our interview, Rudolph spoke about the roots of his business, including the impact of Banza’s appearance on a reality TV competition, why he’s positioning the brand as an “agent of change,” when to turn down new retail opportunities, and the company’s innovative method for collecting consumer feedback. Also in this episode: A conversation with MatchaBar co-founder/CEO Graham Fortgang. Positioned as a healthier alternative to traditional energy drinks and coffee, MatchaBar has embraced an unconventional approach to marketing its beverages and primary ingredient, ceremonial grade matcha. Fortgang discussed the company’s approach to disrupting the energy category, how MatchaBar aligns with influencers and measures their reach and impact, and the company’s process for identifying and providing value to its retail partners. We also sit down with founders of Simply Soupreme, Jackie Greene & Taylor Rossi, who were victorious in BevNET Live’s New Beverage Showdown 15. Show notes: 2:10: Craven’s Cooler: The hosts chat about a Brooklyn Crafted Happy Hour at BevNET HQ, a sampling of King’s Brew Nitro-Infused Cold Brew Coffee, detoxwater Cryptokiwi and running into the founder of Chi Kitchen Kimchi. 11:45: Interview: Brian Rudolph, Co-Founder/CEO, Banza -- Alongside his brother and co-founder Scott, Rudolph launched the chickpea-based pasta brand in 2014. In our interview, recorded at the 2018 Summer Fancy Food, Rudolph discussed the early days of Banza, how an appearance on CNBC’s “Restaurant Startup” accelerated its growth, the company’s mission to be “the Chobani of pasta,” and the brand’s approach to evaluating investment opportunities and attracting new retail partners. 33:05: Interview: Graham Fortgang, Co-Founder, MatchaBar -- A fast-growing maker and retailer of matcha drinks, the company operates cafes in New York and Los Angeles and its ready-to-drink beverages are sold nationwide at Whole Foods. At the 2018 Summer Fancy Food, Fortgang spoke about how the company works with and provides value to its retail and influencer partners and measures the relationships using tangible metrics. He also discussed MatchaBar recent completion of an $8 million round of funding that attracted investment from music producer Diplo and NFL Super Bowl MVP Von Miller, and an innovative marketing initiative launched in collaboration with Facebook and Whole Foods. 52:40: Interview: Jackie Greene & Taylor Rossi, Founders, Simply Soupreme -- Greene & Rossi, are the founders of Simply Soupreme, a brand of super-premium bottled soups. Victorious in BevNET Live’s New Beverage Showdown 15, Greene and Rossi discussed their big win and talked about their experience in the Showdown and the next steps for the company, which was awarded $10,000 in prizes.

HEY! This is a quick cast about our *FIRST EVER* Notes on Doing Meetup TOMORROW, February 11th at MatchaBar in Williamsburg Brooklyn. Come hang out with the people featured in Notes on Doing, other fans of the show, and yours truly! 7:00-10:00pm. Can't wait to see you there.

Notes on Doing’s NODcast Episode 010 where Jenna interviews Graham Fortgang, who founded MatchaBar, the first specialty matcha cafe in New York City. MatchaBar has served millions of matcha teas to New Yorkers in need of a tasteful, healthy, and focused energy boost. Graham, along with his brother Max, and business partner Eli have one mission: make matcha the go-to drink for starting your day. Listen to what Graham had to say about his love of matcha, the ways he lives out the principles of MatchaBar in his life, and how good things come to those who hustle. Notes on Doing is a series of conversations with people who love what they do. www.notesondoing.com