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Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest
If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world. This book will inspire you to: Devise an industry-transforming business model Minimize risk using discovery-driven transformation Leverage torrents of data more strategically Prepare your employees for the future of work Prioritize the right initiatives Compete in the age of AIThis collection of articles includes "Discovery-Driven Digital Transformation," by Rita McGrath and Ryan McManus; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Digital Doesn't Have to Be Disruptive," by Nathan Furr and Andrew Shipilov; "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "Building the AI-Powered Organization," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "How Smart, Connected Products Are Transforming Companies," by Michael E. Porter and James E. Heppelmann; "The Age of Continuous Connection," by Nicolaj Siggelkow and Christian Terwiesch; "The Problem with Legacy Ecosystems," by Maxwell Wessel, Aaron Levie, and Robert Siegel; "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar; "How Apple Is Organized for Innovation," by Joel M. Podolny and Morten T. Hansen; and "Digital Transformation Comes Down to Talent in Four Key Areas," by Thomas H. Davenport and Thomas C. Redman.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time. Today's famous examples include:Matthew McConaugheyBMW and Louie VuittonTarget & Influencer and Local BrandsToday's recommendations include:Books - (Original Article of Chloe's list is found here: https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)Winning Words, Winning Life: Fast Track to Life Success by Victoria DraperThe Non-Obvious Guide to Emotional Intelligence by Kerry GoyetteMeaningful Alignment: Mastering Emotionally Intelligent Interactions at Work and in Life by Susan Steinbrecher and Robert SchaeferA Tribe Called Bliss: Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential by Lori HarderThe Friendship Formula: How to Say Goodbye to Loneliness and Discover Deeper Connection by Kyler ShumwayConnected Strategy: Building Continuous Customer Relationships for Competitive Advantage by Nicolaj Siggelkow and Christian TerwieschThe Mindfulness Toolbox for Relationships: 50 Practical Tips, Tools & Handouts for Building Compassionate Connections by Daniel AltmanStop Networking! Relationship Buidling, Meeting New People and Connecting with Authenticity by Mike FishbeinSuccess Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals by Zvi BandWant to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?Let us know here: thebusinessbehindsmallbusiness@gmail.comCheck out our website: www.thebusinessbehindsmallbusiness.com
Nicolaj Siggelkow is a lifelong academic, currently the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management and the former Department Chair of Wharton's Management Department. Nicolaj loves the intersection of teaching and research and getting to focus on the things he's excited about. And so he's written a fantastic book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage.In today's episode, Nicolaj discusses how organisations can sell one off interactions they have with customers, he uses healthcare as his example, for a set amount of money. How do they persuade customers of the lifetime value of that asset so that they part with their cash up front for something they may not need for a long time?We talk about pricing, subscription, technology and how these things are coming together to change the way organisations compete, in a connected strategy. How can we take a transactional relationship with a customer and turn it into a lifetime revenue generating relationship?This is an absolutely fantastic conversation with Nicolaj, we hope you enjoy it as much as we did. On today's podcast:Interdependencies of strategic choicesIdentifying customer pain pointsConnected strategyThe subscription modelDifferentiating yourself through added valueLinks:Book - Connected StrategyTwitter – @NicSiggelkowLinkedIn – Nicolaj SiggelkowWebsite – https://connected-strategy.com/
A professor and expert on connected strategies explains how they work and how to use them in your business.
#72 A Conversation with Nicolaj Siggelkow by Momenta Partners
Companies like Disney, Nike, Amazon, and Netflix are all creating continuous relationships with customers by implementing a “connected strategy” — a way to reduce customer barriers; create a better customer experience; all at a lower cost. Any company can do the same, but there’s no one-size-fits-all approach. Christian Terwiesch and Nicolaj Siggelkow, professors at the Wharton School and co-directors of Penn’s Mack Institute for Innovation Management, join the podcast to talk about their latest book, Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. They walk through the four primary types of connected strategies companies use today -- respond to desire, curated offering, coach behavior, and automatic execution — and why connected strategies are the future of business. Listen to this podcast episode to learn: • What is a connected strategy, and what are the benefits for companies and customers alike? • The differences between the four types of connected strategies, and how and when to implement them • Why effective connected strategies can anticipate certain customer needs — sometimes before customers even know they have one! • The implications of privacy and trust when building a connected strategy — how do companies even begin to understand what’s acceptable vs. what’s creepy? • Challenges organizations face when designing and implementing a connected strategy • Why trust can only be earned when a company shows how it creates value for the customer — it happens incrementally over time • Examples of successful connected strategies in different industries, including health care, transportation, retail, and entertainment For more information: www.connected-strategy.com
This week on DisrupTV, we interviewed Nicolaj Siggelkow and Christian Terwiesch, authors of "CONNECTED STRATEGY: Building Continuous Customer Relationships for Competitive Advantage," and Shawn Mandel, CDO at Cineplex. Cindy Zhou, Chief Marketing Officer at Level Access, guest hosted alongside R "Ray" Wang on this episode, and she also shares her insights on the show. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.
Nicolaj Siggelkow thought technology was an important in connected strategies until he realized the more important factor was that organizations trying to be customer centric required customers to stitch together their experience with different organizational departments.
Blockchain, The Dark Web, Overconfident Co-Workers, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got blockchain, the dark web, overconfident co-workers and more. For all the links, check out the show notes at https://www.hacktheprocess.com/blockchain-the-dark-web-overconfident-co-workers-and-more-in-process-hacker-news/. Enjoy! Events Tickets for Clarity 2019, led by Jina Anne, are selling out quick! Grab yours today and be a part of this design systems conference, scheduled for August 19 to 21 in San Francisco. The How to Web conference is coming to Bucharest, Romania on October 30 and 31, and they’ve just announced that one of our latest Hack the Process guests, April Dunford will be among the keynote speakers at the event. Congratulations to Process Street and founder Vinay Patankar for being one of the winners of the SaaStr Startup Pitch Competition by Ingram Micro Cloud at the recently concluded SaaStr Europa 2019! Media On Trend Following Radio, Christian Terwiesch and his co-author, Nicolaj Siggelkow, explain what a connected strategy is and how you can convert customer transactions into long-term relationships. Listen to some laid-back chat between Hampton Catlin and Michael Lintorn Catlin as they talk about gay pride, the dark web, and their friend Melissa Barnes, after whom they named their latest cocktail. Stephanie Scapa talks about the best tools to master contract negotiations on the Negotiate Anything Podcast. Writing Why does philosopher-turned-brand-strategist Daniel Coffeen find blockchain exciting? Read about how his life has been influenced by the evolution of computer technology. Have you heard of The Pareto Principle? You can use this 80/20 rule to manage time, enjoyment, and business. Find out how in this blog post by Tom Corson-Knowles. How do you work with someone who thinks they’re always right? Ron Carucci co-wrote an article with Jarrod Shappell for HBR exploring ways to deal with an overconfident co-worker. In a write-up on the Manager’s Club, Ron Lichty was named among 13 engineering leaders to follow on Twitter. Recommended Resources Adam Carolla is Unprepared is a show featuring comedians Adam Carolla and Adam Ray, and it will be happening at the Helium Comedy Club in Portland, Oregon on July 19 and 20. Jason Hsiao mentioned Adam during his interview. If you’re in Sydney, Australia, you can drop by The Growth Faculty to listen live to Brene Brown, who was mentioned by Heather Chauvin and Kate Swoboda, at the ICC Sydney Theater on July 31, as she talks about leadership, courage, and her new book, Dare to Lead. John Lee Dumas recommends these top 7 business podcasts to listen to. Nicole Holland, Tom Morkes, and Nicaila Matthews-Okome have all mentioned listening to John Lee Dumas’ own podcast, Entrepreneur On Fire. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.
My guests today are Christian Terwiesch and Nicolaj Siggelkow. Christian is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is Co-director of the Mack Institute for Innovation Management, and also holds a faculty appointment In Penn's Perelman School of Medicine. From small start-ups to Fortune 500 companies, Christian has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio. Nicolaj is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management. Having spearheaded groundbreaking research on strategy, Nicolaj has been named a Fellow of the Strategic Management Society, the world's leading association of strategy researchers. He has run strategy workshops for Fortune 500 organizations and small firms alike, helping develop and analyze their strategies. The topic is their book Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. In this episode of Trend Following Radio we discuss: What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
Nicolaj Siggelkow is a business Professor at the Wharton School of business at the University of Pennsylvania. He received a Ph.D. in Business Economics the Harvard Business School. His research on how firms create and sustain competitive advantage has been published in the leading management journals, including the Academy of Management Journal, Management Science, and Organization Science. Professor Siggelkow is one of the most sought-after professors in Wharton’s MBA program, having been the recipient of more than 20 teaching awards. He also has extensive experience in executive education, teaching in a range of open enrollment and custom programs. His most recent book “connected strategies” explores how to create tighter connections between firms and customers.
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is Co-director of the Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. From small start-ups to Fortune 500 companies, Christian has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio. Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management. Having spearheaded groundbreaking research on strategy, Nicolaj has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers. He has run strategy workshops for Fortune 500 organizations and small firms alike, helping develop and analyze their strategies. Today the professors join Michael to posit the question: What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity–involving frequent, low-friction, customized interactions–mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways–respond-to-desire, curated offering, coach behavior, and automatic execution–for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
Distractions, First Impressions, Origin Stories, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got distractions, first impressions, origin stories, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/distractions-first-impressions-origin-stories-and-more-in-process-hacker-news/. Enjoy! Events On June 12 at CiscoLive in San Diego, Tiffani Bova will deliver a presentation about how work culture and social consciousness influence a company’s growth. Catch a glimpse of Jenny Feinberg’s dazzling art at her solo exhibit, Question Marks, in Los Angeles on June 27. Media On the Side Hustle Pro Podcast, Nicaila Matthews-Okome shares how she and her husband Muoyo launched their new app, Color Noir, and discusses her experience at the recent My Taught You Retreat. Hear how finding your origin story can be essential to retirement with InsideWorks founder Brian Jaeger on the Life Through Transitions Podcast hosted by Jon de Waal. Writing An Inc article by Martin Zwilling summarizes four ways to improve customer experiences and turn transactions into relationships, presented by our newest Hack the Process guest, Christian Terwiesch and co-author Nicolaj Siggelkow in their book, Connected Strategy. Brian Solis went on the Anatomy of a Strategy Podcast with fellow Hack the Process guest Tara Hunt, where he touched on multitasking, distractions, and keeping his creativity. Congratulations, Adam Siddiq, for being named as a finalist in the memoirs section of Next Generation’s 2019 Indie Book Awards! Inspired by Les Giblin’s How to Have Confidence and Power in Dealing with People, Julian Hayes II explains his number one takeaway from the book: words to remember to make better first impressions. How can you make a profit from free ebooks? Tom Corson-Knowles suggests eleven ways in a new blog post. Recommended Resources On the Disrupt Yourself Podcast with Whitney Johnson, Brene Brown pays a visit and digs into joy, vulnerability, and courage. Whitney was referenced by Ron Carucci, while Brene was mentioned by Heather Chauvin and Kate Swoboda. After accomplishing your dreams and becoming successful, you may feel lost and lacking purpose. Bestselling author Mark Manson discusses what people don’t tell you about success with Lewis Howes on the School of Greatness Podcast. Malek Banoun and Paula Jenkins are some of the Hack the Process guests who have taken inspiration from Lewis Howes and his show. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.
Episode 205 - Nicolaj Siggelkow discusses his book "Connected Strategy" (a #1 new release on Amazon for robotics and automation) and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections. Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest Want to be a sponsor? Everyday-MBA.com/sponsor
Shep Hyken interviews Wharton School professors Nicolaj Siggelkow and Christian Terwiesch. They discuss their new book, Connected Strategy, and how any company can use the concept to improve their customer experience. The Interview with Nicolaj Siggelkow & Christian Terwiesch:Connected strategy is a concept that allows companies to connect to customers more holistically. By connecting to and anticipating customers’ needs on a deeper level, more value is added to every interaction and transaction that customer has with the company.Customers may be nervous about giving you and your company data. In order for them to feel comfortable enough to share with you, you need to show them a clear value proposition. It is crucial that they feel their data is helping you provide a better experience for them, otherwise they will feel exploited.There is much friction caused by infrequent customer connections. Repeated connections create a positive feedback loop where you are able to add personalization and eliminate friction.Not every customer will appreciate or desire a connected strategy. Predictive analytics can inform you how much connectivity each individual customer wants. It’s important to not create just one type of connected strategy; there need to be options to suit each type of customer.Connected strategy can drive up efficiency and create a more convenient experience for everyone.Parents are the ultimate example of a good company. Their customers are their children. Not only do they take care of their customers’ wants and needs, they are able to predict those needs ahead of time. They are also able to provide what is best for their customers, whether or not their customers are aware of what that is, because they have their customers’ long-term interests at heart. A good company should operate in much the same way.Quotes: “Connected strategies are not just about technology or data. They’re about relieving your customers’ pain points by creating an information exchange.” – Nicolaj Siggelkow “Every business has to answer two questions: the what and the how. What are the needs of the customer and how do you fulfill those needs?” – Christian Terwiesch About: Nicolaj Siggelkow is a Professor of Management and Christian Terwiesch is a Professor of Operations and Information Management at the Wharton School, University of Pennsylvania. They co-direct Penn’s Mack Institute for Innovation Management and cowrote Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
In their new book Wharton's Nicolaj Siggelkow and Christian Terwiesch explain how a “connected strategy” helps businesses create more value for themselves and their customers. See acast.com/privacy for privacy and opt-out information.
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch offer a path to strengthening long-term buyer loyalty, from customer engagement to cost-effective delivery. Read more at: https://mackinstitute.wharton.upenn.edu/2019/connected-strategy-nicolaj-siggelkow-christian-terwiesch See acast.com/privacy for privacy and opt-out information.
Charles Best, Founder and CEO of DonorsChoose.org, joins host Nicolaj Siggelkow to talk about how the nonprofit website, which enables anyone to help a classroom in need, is making a real life impact in education on Mastering Innovation. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects! See acast.com/privacy for privacy and opt-out information.
Nancy Lublin, Founder & CEO of Crisis Text Line, joins host Nicolaj Siggelkow to discuss how she's using big data in new and innovative ways to help solve problems on Mastering Innovation. Crisis Text Line is a global not-for-profit organization providing free crisis intervention via SMS message. The organization's services are available 24 hours a day every day, throughout the US by texting 741741 or Canada by texting 686868. See acast.com/privacy for privacy and opt-out information.
Dr. Danny Lange, VP of AI and Machine Learning at Unity Technologies, joins host Nicolaj Siggelkow to discuss how this popular gaming platform is using machine learning to further innovation in gaming on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.
Jenna Behrer, Senior Director of Innovation at Heineken USA, joins host Nicolaj Siggelkow to discuss innovation strategies behind the brand on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.
Hosts and Wharton Professors Christian Terwiesch and Nicolaj Siggelkow take a deep dive into the world of digital payments and money transferring to look at how innovations have already shifted the landscape with Kamila Chytil, COO of MoneyGram, and Michael Todasco, Director of Innovation at PayPal, on Work of Tomorrow. See acast.com/privacy for privacy and opt-out information.
Doug Straton, Chief Digital Commerce Officer at Hershey, joins host Nicolaj Siggelkow to discuss digital innovation within a 120-year old established global brand on Mastering Innovation. The Hershey Company is "among the most respected companies in the world, bringing snacks, community growth, and human opportunity to all corners of the globe." See acast.com/privacy for privacy and opt-out information.
Carter Cleveland, Founder and CEO of Artsy, joins host Nicolaj Siggelkow to discuss how Artsy is disrupting the art market by partnering with traditional art, instead of competing with it, on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.
Carl Schramm, a Professor at Syracuse University, joins hosts Nicolaj Siggelkow and Saikat Chaudhuri to discuss his new book "BURN THE BUSINESS PLAN: What Great Entrepreneurs Really Do" on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.
Business Radio Powered by the Wharton School debuts a new show, Mastering Innovation. Hosted by Saikat Chaudhuri, Harbir Singh, and Nicolaj Siggelkow, Directors of the Mack Institute for Innovation Management, we look at how established organizations foster the kind of innovation that keeps them going strong year after year. In this premiere episode, we speak with Ryan Miller, Senior Vice President and Design & Delivery Leader of Wells Fargo's Innovation Group, about how Wells Fargo is fostering banking innovation on Mastering Innovation.https://businessradio.wharton.upenn.edu/programs/mastering-innovation See acast.com/privacy for privacy and opt-out information.
It's one of the oldest most fundamental ideas in management theory: that executives should understand how the many distinct functional components of a firm -- production distribution product mix human resources -- interrelate to achieve the proper fit. In recent years however this notion of comprehending the ”part-whole” relationship of the firm fell out of favor as thinkers turned to other concepts -- such as relying on core competencies to attain competitive advantage. Now two professors in Wharton's management department Daniel A. Levinthal and Nicolaj Siggelkow say it is time to once again address the part-whole concept. Without this systemic way of looking at companies the researchers note firms run the risk of engaging in compartmentalized thinking that can work to their disadvantage. The two scholars have addressed issues related to firm positioning and the part-whole relationship of the firm in a number of papers and articles. See acast.com/privacy for privacy and opt-out information.