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Wow! It’s amazing to think that this podcast has actually reached 200 episodes. I remember way back when I started the Onion Juice Podcast - which was the first 171 episodes AND the craziest name for a podcast EVER - that I was somewhere around episode #9 and thought, “I think I’ve said everything I know to say!” At that moment, I panicked. I thought I was done. But I kept trying and figured out that there is a lot of my story that resonates with others and that I could share what I was learning as I kept iterating and building my own business. So that’s what I did. This episode recounts the story briefly - but more importantly, it clearly defines what I mean when I call you a “Riser” and where we are headed with this podcast. None of us in real estate start with everything already figured out If you feel like you’re learning on the job as an agent, welcome to the club! It’s a tough industry and has a lot of moving parts that successful agents need to keep track of. But if my story proves anything, it proves that it can be done if you are willing to stick with it. I’ve tried just about everything and if you’ve been listening to the show for any length of time you know about many of my successes, but also the failures and false starts. Along the way, one of the most important things I’ve learned is that successful agents need to be “Risers” - which is what I believe YOU are. Here’s what I mean... What is a Riser? I hope it doesn’t come across as sappy, but I wrote a poem - well, sort of a poem. Not really - it’s more of a manifesto, a call to action, a battle cry for all of us who want to succeed in real estate and are willing to work according to our unique individual strengths to make it happen. Here’s To The Risers Here’s to the Risers. To the fighters the survivors, the stay up all-nighters. The ones with desire, with fire, who want to inspire. You can’t ignore them. They won’t back down. They won’t give up. They are a Riser. They know what they need to do. They have a clear plan. They work according to a vision. They avoid shiny objects. They are consistent. They are 100% responsible, failure isn’t possible. They are a Riser. They know the door is revolving. That won’t stop them. They know the odds are against them. They don’t care. They follow the steps. They work with confidence. And at the end of the day, They know they are well on their way. They are a Riser. Is that you? Since you are listening to this podcast, I suspect it is. Listen to this episode to learn how you can join with other Risers who are taking their real estate business to the next level. Simplify and Amplify: That’s how you grow your real estate business Next week’s episode is all about this - but I want to introduce you to the topic now. There are really only two things we need to do in order to get our business going toward the next level: Simplify and Amplify. SIMPLIFY means that you break your business down into its simplest components. It means getting rid of shiny objects, turning off the noise, and dialing-in the processes and approaches that work for your unique personality. Once you do that, you’re able to put a plan in place that works for YOU consistently and effectively. AMPLIFY means that you take what you’ve simplified and make it known, increase it, and scale it to the point your business is rocking right along. And you keep doing it. More on these next week, so be sure you subscribe so you won’t miss it. Outline of this great episode [0:33] What does it mean to be a “Riser?” [5:29] Where are we going from here? [8:54] A shout out to the original “Onion Juice” gang! [10:08] Why simplifying and amplifying is the way to go [15:01] Find out about the upcoming Summit Recommended Resources Get into my new MasterClass - www.AgentOnTheRise.com Get tickets to the Agent Rise Summit - www.NeilMathwegCoaching.com/Summit Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj The Agent Marketer - to take your digital marketing to next level go to www.TheAgentMarketer.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Get the Masterclass: www.AgentOnTheRise.com To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with Neil! Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter Check out my YOUTUBE channel: all new content! And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
The Best Of The Onion Juice Podcast (Part 2) - Episode #171 Ladies and gentleman, it’s time to say goodbye to the Onion Juice Podcast. No, these tears are not from ACTUAL onion juice. It’s because this marks the end of an era. THANK YOU for helping me take something weird and make it popular. Of course, the podcast itself isn’t going anywhere. Just the name. So join me after the new year for the very first episode of Agent Rise with Neil Mathweg. But for now, enjoy the conclusion of the best of the Onion Juice Podcast! Do not put attraction above sphere or chase If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After over a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple. That time I told you to “Get Angry!” You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift. Are you working in excellence? I know there are STILL areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on Facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly. Remember to ALWAYS be yourself For real estate agents struggling to market themselves and attract more customers, Jason Kotecki said on Episode 109 that the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You’re thinking “dude, I can’t paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person’s approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he said. Take your JOB seriously, but don’t take YOURSELF so seriously. [2:44] Don’t let your attraction become your distraction [9:00] Dealing with the fear of success [19:26] Don’t sleep during the harvest! [25:26] How to have your YouTube breakthrough [34:24] Seven reasons to call when you have no reasons to call [46:24] How escaping adulthood can help you become more effective [54:34] How we celebrated 100 Episodes of the Onion Juice Podcast Our sponsors: www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below). Resources and Links mentioned in this episode Check out The Agent Marketer! To contact me about coaching, go to www.neilmathwegcoaching.com and click Send Message. Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)
Modern Agent Podcast #001Guest - Neil Mathweg of Onion Juice Podcast for Realtors & I Love Madison Show“Are you a common agent” In this episode, we talk to Neil Mathweg about a recent episode of Onion Juice (now Agent Rise) where Neil asks the question “Do you have what it takes to be an uncommon real estate agent?” Listen to the full podcast episode here:http://www.onionjuicepodcast.com/podcast/common-sense-for-the-uncommon-real-estate-agent-episode-164/I read an article in Florida Realtor Magazine November/December 2018 from Craig Proctor title "Time Well Spent". Neil and I discuss this article and how it applies. Typical agentFinding prospects - 85%Converting leads to clients - 10%Servicing clients - 5%Leveraging clients satisfaction - 0%Suggested time managementFinding prospects - 10%Converting leads to clients - 10%Servicing clients - 40%Leveraging clients satisfaction - 40%If you would like to connect with Neil you can find him at:www.neilmathwegcoaching.comhttp://www.onionjuicepodcast.com/https://ilovemadisonshow.com/If you got some value out of today's show we would love it if you would subscribe and come back for more great info. If you like what we are doing and really want to show your support please give us a rating and a review, that would be awesome! Thanks - see you next week!Our host Rick Gonzalez is a Realtor with eXp Realty LLC in the NW Florida Panhandle, and Team Leader of the Freeport Insider Home Team. Rick is a US Navy Veteran. Rick also founded The Freeport Insider, a local community on social media helping to support his small but rapidly growing community. Rick has also served as the Vice President of his local Freeport Merchants Association helping educate, market and support the local business in his market. Rick is a Son, Husband to his wonderfully supportive and beautiful wife Katrina, and Father to 3 amazing kids Olivia, Alexzander and Hannah.You can find Rick online at:https://freeportinsider.com/https://www.facebook.com/RickGonzalezVARealtor/@rick.a.gonzalez on IG
As we prepare to say goodbye to the Onion Juice Podcast, let’s take a stroll down memory lane at some of the best moments we’ve shared Juicers! I’m not gonna lie, I got a little teary-eyed putting the content together for this episode because it has been an incredible journey getting to this point. I am so thankful for every moment. From starting with a little microphone in a closet at my house to gaining great sponsors who believed in my vision enough to take a chance on this show and invest in the content production. And YOU! Onion Juice would be nothing without everyone who has listened and supported the podcast from day one. So sit back, relax, and enjoy the best of the Onion Juice Podcast! These guys said the things that most Real Estate agents wish they had said Onion Juice was all about shaking up the real estate industry. On Episode 14, I spoke with a couple of guys who are definitely doing that. Eric and Wes of The Broke Agent talked honestly about the good, bad, and ugly of real estate and said things that I honestly wish I had the guts to say, simply because it’s true. That kind of authenticity has given the guys a great impact on the market as well as quite a following on social media. In this clip, you’re going to get a taste for what they’re doing and hopefully hear some ways you can adjust your approach to social media and help your business get a lot more engagement. There are LOTS of realtors, but very few artists among them. On Episode 35, I reminisced about listening to singer-songwriter Michael Shynes perform. I noticed that what made him really compelling was the little stories he told before each song. He pulled people in by sharing his story, sometimes some very personal and unflattering details about his past. That’s how you connect with people! Tell your story. People don’t want to listen to you promote your business, but if you can open up to them, let them know who you really are, that’s where powerful connections happen. A realtor can draw inspiration from the artist’s model on so many levels! It sounds crazy to think that you CAN be 100% responsible That’s what I first thought when I was handed a document from my mentor that told me that I was 100% responsible. I mean, there are things that happen in the world that I can’t control. Things that I can’t change. How can I be 100% responsible? You know, maybe 85% or something, but not 100%! I read through the document over and over and over - over the course of 8 months - and the truth of it began to sink in. The results that I want to see happen in my life are not dependent on anyone or anything besides me. I AM 100% responsible. So are you, my friend. It’s time for us to get over ourselves and start doing what only we can do. Relive this awesome moment from Episode 42! You might feel like a failure because you are STILL comparing yourself to other agents Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable. [6:06] What was the idea behind the Onion Juice Podcast? [11:18] Social media for real estate agents done right [18:46] Why Snapchat is a game changer for the real estate industry [28:05] Making real estate your art [36:00] The power of Facebook Live [44:55] What taking 100% responsibility can do for your real estate business [50:50] Fighting failure as a new real estate agent Our sponsors: www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below). Resources and Links mentioned in this episode Check out The Agent Marketer! To contact me about coaching, go to www.neilmathwegcoaching.com and click Send Message. Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)
For three incredible years, I’ve been the host of the Onion Juice Podcast. From day one I set out to make content that challenged the status quo and helped real estate agents achieve their potential by doing things differently. Oh don’t worry, none of that is going to change! What IS changing is the Onion Juice name. Believe me when I say that I love it as much as you do, but the mission has outgrown the name. There is a new season on the horizon Juicers and I can’t wait to tell you about it! A real estate business built solely on attraction will die “Neil, why in the world would you change the name of the Onion Juice Podcast?!” If this is your reaction to the name change announcement I totally get it but hear me out. When I started Onion Juice three years ago I did it to help real estate agents stop chasing business and start attracting it through an attraction pillar. Over the last 100 episodes of this show, I have steadily moved away from attraction pillars even going as far as to say they can be a distraction. Don’t get me wrong! I love being a media company that also sells real estate as much as anyone, but if you only have an attraction pillar your business will fail. You need healthy sphere of influence and chase pillars to really thrive in our industry. That’s not the message Onion Juice was created for which is exactly why it’s time for a change. Your mindset determines the effectiveness of your method If you’ve been listening to the Onion Juice Podcast over the last few months you’ve probably noticed that my focus has shifted away from real estate methods and on to the mindset of a real estate agent. Not that methods aren’t important because they totally are! However, without the proper mindset all of the best methods in the world will only be half as effective. Things like discipline, consistency, and goal setting are becoming the core of this show’s content and after much thought and feedback from listeners, I’ve decided that the Onion Juice brand is too small to carry that message. We’ve outgrown it! I say WE because this has never been my show. It’s OUR show and I’m so excited to take the next step in this journey with you. What’s your excuse for not having a real estate database? I am blown away by how many listeners of the Onion Juice Podcast do not have a database. Seriously! It’s a problem. The reason most agents don’t have a database or why they don’t do anything to help their sphere of influence is that they spend all of their energy on social media content and attraction pillars. If you aren’t doing vital things like making phone calls or working with consumers because you are producing your latest video, you my friend are distracted. Stop trying to win popularity contests and start building your business! Let me be clear: attraction pillars aren’t bad. They just take too long to be effective when you need results right now. I couldn’t even imagine myself saying that last part three years ago. I’ve changed! This is why the Onion Juice name is changing too. 2019 will be our best year yet I am SO excited for the clock to strike midnight on New Year’s Day because this year is going to be one to remember. New podcast name. New logo. It’s all happening! If that wasn’t exciting enough, the next round of Bootcamp is coming as well. Don’t worry though! We’re not going to end this year without saying goodbye to the Onion Juice Podcast in a big way. This episode also contains all of the ways you can become an uncommon real estate agent in the coming year including a very special event happening in 2019. You don’t want to miss a second of this action-packed episode! [1:10] It’s all been leading up to THIS [6:00] Introducing the new name of the Onion Juice Podcast [8:45] Other exciting changes coming in 2019 [10:20] Why rebranding is scary and why it makes sense [12:10] The resources you need to RISE UP Our sponsors: www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below). Resources and Links mentioned in this episode Check out The Agent Marketer! To contact me about coaching, go to www.neilmathwegcoaching.com and click Send Message. Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)
Today, the Onion Juice Podcast turns three years old! Episode 156...wow! Thanks to all of you who have made the OJ a regular part of your week, that means the world to me! Over the past three years, I have talked about a lot of different subjects, featured a lot of guests, and recorded so many fun moments. Today, I open up the juice bar for a few questions, and we go behind-the-scenes to talk about how I started the OJ, what the production looks like, and how I manage work, life, family, social media and the I Love Madison Show, all while still selling real estate! Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area Nell, thanks for this question! You are looking at another real estate agent in your area who is (successfully) using YouTube to market his business, and that has convinced you that there is no more room in that space. First, I would encourage you to come up with a clear vision, then work inside that vision! After that, launch your channel! Pretend like that other agent does not even exist. Don’t watch his videos, they may just discourage you. The reality is, that agent does not have complete domination in your market. Focus on your voice and your brand, produce searchable content, and you will attract clients that want to work with you! There are a few OJ episodes you can listen to where I talk about YouTube best practices, check out the resources section for the links! Juice Bar: What digital media provides the most ROI? Some of you have asked, what social media platform provides the best RIO? I would say, it depends on where your sphere of influence is. For 75% of you, Facebook advertising is a great place to start. This is also the most trackable, as you will be able to tell exactly how much you spent for each lead you generated. In my coaching program, I walk you through exactly what campaigns I use on Facebook, so if that is an area you want to grow in, reach out! As many of you know, I am also a huge fan of LinkedIn. The other 25% of my clients come as a result of the relationships I have built on LinkedIn. I didn’t leave any room for Instagram, and there is a reason for that... Behind-the-Scenes of the Onion Juice Podcast Three years ago, some friends and I sat down to brainstorm ideas for a real estate podcast...The Onion Juice is the result of that conversation! When I first started, I was recording in my basement, with one mic and GarageBand. I would do all of the editing and production myself and hoped that the content I was producing was useful. After about 30 episodes, I purchased a better set of gear and set up a recording studio at the office. What used to take me all weekend to produce an episode now takes about 90 minutes...I plan my content the day before (sometimes), then hit record at 2:00 pm every Thursday like clockwork! After that, I send the audio to Podcast Fast Track, and those guys edit and post the finished product to my website! The first trinket takes the longest Several of you have asked “Neil, how do you manage everything, and still have time to sell real estate?” By everything, they mean The Onion Juice Podcast, the I Love Madison Show, selling houses, being a dad of three and a husband, and leading my team. The short answer is delegation. I have the most amazing team of people, from my two buyers agents, a part-time admin, my co-host Caleb Jahr (I Love Madison), and the Podcast Fast Track Team. I also work within a system. Everything I do has a system. The reality is, when I was first building these systems, they took a lot of time. The first trinket always does, but after you have used the system several times, you will find it gets easier and faster! Outline of this great episode [1:00] The podcast is three years old today! [2:30] Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area? [6:00] Juice Bar: What digital media provides the most ROI? [14:00] Juice Bar: How did you start the OJ? [20:00] Behind-the-scenes: How the production works [24:15] How do I manage everything on my plate? [28:15] The first trinket takes the longest [30:30] Neil Mathweg Coaching Program Our sponsors: www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below). Resources and Links mentioned in this episode Episode 135 - Karen Carr (YouTube Best Practices) Episode 132 - TJ Kelly (YouTube SEO) Podcastfasttrack.com To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, go to www.neilmathwegcoaching.comand click Send Message. Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)
Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly delivered on that. But in true Massive Agent fashion, The Squirrel made yet another appearance and led us to talk about the open house system he uses to get new buyer clients AND sell the listing, what to look forward to when the market correction comes, how to find sponsors for your show, and more. This show is jam packed with valuable tactics right to the very end. If you're a new real estate agent, this show will be a huge help in jumpstarting your career. If you've recently moved to a new market, and are starting from scratch in a new place where you don't know anyone... this show will also be hugely helpful. You'll almost certainly walk away from this show with a new, actionable idea or tactic that you can go implement immediately. Enjoy!
Welcome back to the Juice Bar! This is my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode, I'll be answering questions about agents with ego, handling rejection, and how to plan your most successful open house. I will also give you a few tools you can use as a real estate agent that will help you be successful! Thanks to all of the agents who submitted questions, you guys are awesome! Remember, the juice bar is open every 10th episode, so you can go back and ear-guzzle the previous episodes to hear questions other realtors have submitted, and submit your own questions for future episodes! The tide raises all ships As a real estate agents, we want to be successful, but it is easy to let that success go to our heads. I have encountered a number of agents that develop a large ego after attaining a measure of success. Instead of staying humble, these agents elevate themselves over others and usually operate with a scarcity mentality or the mentality that they will not share success because they have to “protect what is theirs.” I think that this mentality ultimately hurts the real estate industry and causes division between agents. Contrastly, operating with an abundance mindset means that there is room for everyone to succeed. If you are working alongside someone who has lost focus on growing together, I would encourage you to continue running your own race. Stay focused on how you want to practice generosity and encouragement. These are the things that will sustain your success long-term. Check out this section of the episode to learn more. As an agent, how can I deal with rejection? Many agents struggle with the feeling of being rejected or passed over for a real estate deal. It can crush your spirits and cause you to feel disheartened about your work. I have been in that position many times myself, so I would offer this advice to realtors struggling to maintain confidence through rejection. First off, remember that you are not entitled to anyone's business. You may be running ads, paying for leads and spending a lot of time looking for new leads. This can lead to a feeling of entitlement, and when that expectation is not met, it turns into frustration. Secondly, I would advise you not to let your successes or rejections become your identity. I have put together a list of resources that you can use to build your confidence and help you handle rejection, as it relates to being a real estate agent. To get your hands on those resources, text the word “strength” to 44222. How can I drive traffic to my open-house events? Open-house events are a terrific way to network with people, build trust and create a list to reference later. First off, some of you may just need to be more consistent with hosting open houses. Once or twice a month may feel like a lot, but you may need to host one everyone weekend, depending on your goals. You can also adopt a joint-marketing approach by partnering with other realtors to show several listings. You can host a “poker run,” where your guests travel to five different properties. At each place, your guests receive a playing card, and at the end, whoever has the best hand wins a prize. Jason Frazier also suggests offering a bottle of wine as a free raffle item to your guests. Once the open house is over, you can reach out to the winner with the prize! This is a great way to build trust and likability. It's important to remember also that there may be multiple buyers who attend your event, so having other options available if the one you are showing sells is a smart idea. I have used an old-school approach and actually knocked on the doors of other houses in the neighborhood, to see if anyone is interested in listing. If you are hoping to up your game in this area, check out this episode! You can also check out episode #101, which focuses just on open houses. I am on a budget, should I start with the Roundbox Coaching Program or buy an Easy Agent Pro website first? The best answer is...it depends! Both Roundbox and Easy Agent Pro offer tremendous value to real estate agents, so I would start out by saying if you really want to expand your business, you should consider both long-term. If you are just starting out selling real estate, and you don't have a clear idea or plan as to the direction you want your business to go, I would love to help you get started. Once we have that plan in place, you will need a place to send your leads and gather information, which is where the Easy Agent Pro website comes in. Outline of this great episode [6:00] Welcome back to the the juice bar [11:00] Question #1: What approach should we take when dealing with another agent's inflated ego? [18:15] Question #2: How can agents deal with rejection and lack of confidence? [27:30] Question #3: How can I drive traffic to my open houses? [33:00] Question #4: How can I get more client reviews for my website? [36:30] Question #5: Should I invest in Roundbox coaching or an Easy Agent Pro website first? Resources and Links mentioned in this episode Jason Frazier - Open House Interview Text “Strength” to 44222 sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Mason McDuffie Mortgage To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)
Juicers! My friend Danny Phee joins me this week on the OJP to drop some knowledge on how to turn Facebook Messenger into a powerful tool for your real estate business! I am so excited about this content and how powerful it is, and of course, grateful to Danny for taking a few minutes to share it. Grab a pen (and a straw) and drink up this delicious new content. Facebook Messenger as a CRM As a realtor, the ability to connect with potential clients, build trust and personalize each experience is critical to your success. If you are looking for a way to manage client profiles, organize relevant content and increase your likability (thereby increasing trust), you MUST listen to what Danny Phee shares on this episode of the Onion Juice Podcast. “There are 1.2 billion people using facebook messenger, says Danny, but it wasn't until recently that I started looking at FB Messenger as a customer relationship management (CRM) software.” He shared how using this tool can eliminate incorrect data, such as phone numbers or emails and how messenger can help realtors establish a lasting, joyful connection with their clients, even before you meet them. Tailoring personal content for your clients, automatically Each client you work with as a realtor will have different questions, expectations, and budgets. Danny talks about how the new tools in Facebook Messenger can help you organize relevant content automatically, using tools such as ManyChat and Bots. He shares how to integrate these tools, even if you are not technically inclined. The Duke of URL Danny Phee had so many great things to share (most of them in acronyms) on this episode of the Onion Juice Podcast. He talks about how K.L.T. affects every client's decision to work with a realtor and what you can do to maximize this. “Clients want to work with someone they know, like and trust (K.L.T.)” Danny says. “Using messenger is a great way to build K.L.T...they (clients) get to see who you are, what you are doing, what you are posting...when they are ready to buy or sell a house, you are the first person they think of.” I loved this transparent approach, especially since it helps attract business, not just chase it. Drink up, this stuff is a blast! All the right features in all the right places Danny and I talk about how a marketer or agent can provide tremendous value to the clients by utilizing the new features in the messenger app. These include the ability to send a payment, share schedules and events, and capture live video, among others. “Once they have interacted with you on messenger, you can send out tailored content straight to people's messenger inbox,” he said. All of these functions happen inside the app, so it's “frictionless.” There is a lot more ear-guzzling content in this episode, hope you enjoy it! Outline of this great episode [3:00] Neil shares how to implement an array of valuable marketing tools [7:45] Danny Fee Introduced [9:00] How the Facebook Messenger app may be the new game-changer [12:30] How to increase customer engagement while providing more value [15:45] Danny shares his best practices for marketing real estate deals on FB [17:10] How to use the Manychat tool with Facebook Messenger [18:50] Why Bots are a tool every marketer or agent should be using [25:15] Establishing K.L.T. with the duke of URL [28:15] How to Leverage the new features within Facebook Messenger Resources and Links mentioned in this episode Danny Fee thevegasrealestateagents.com Frank Salas, Digital Marketer Manychat Facebook Messenger Fandango Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)
Welcome to the two-year anniversary episode of the Onion Juice Podcast! I love it when you get an idea from the podcast and you implement it and it changes your business. So today I want to talk about how to implement ideas. We are never short of ideas, but ideas alone cannot guarantee success. So on this episode, I walk through six tips that will enable you to get things in motion and see your ideas become reality in your business. The ABC's of organizing your work week A few agents from our office went to the Core conference recently. Kelly brought back one tip that really stuck with her, that of organizing your work week by labeling your tasks A, B, & C, according to when they need to get done. This is a great way to get started on implementing ideas, and really helps with the second tip, which is patience - learning that there is progression in everything and that you don't have to do it all right now. Listen to today's episode of The Onion Juice Podcast to get the details on these and other tips on how to implement ideas. A clear plan and sharp focus are crucial to implementing new ideas When you want to implement an idea, you have to create a clear plan and prepare yourself for both internal and external objections. A good coach can be extremely helpful at this stage, giving you feedback on your plan and walking through objections with you. As you begin to put the idea into action, you need to put blinders on and stay focused on your clear plan, not being distracted by shiny object syndrome. If you have an idea you want to implement, listen to today's episode and get started on the right track. Strong motivation and measurable milestones will make your ideas become reality How motivated are you to implement your great idea? To succeed, you have to really want it, not put it on cruise control and hope you get there. On this episode, I talk about the kind of motivation that drives your process and enables you to reach your goals. I also share about my own motivation, and the milestones I have set up to keep me on track and spread the work out in a way that is realistic and measurable. Join me to get the tips you need to implement your ideas and watch them become reality in your business. Good business leaders don't just have great ideas, they implement them Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” This is a powerful statement, and so true. On this episode, I walk through six tips that will help you to clearly define your plan and move it forward until you accomplish it. You're not short on great ideas. Listen to today's podcast to get started on implementing them! Outline of this great episode [0:25] Welcome to the Two-Year Anniversary Episode of The Onion Juice Podcast! [1:37] Ideas alone cannot guarantee success. [3:42] Thank you to our sponsors, KnightBarry.com (and app) and Easy Agent Pro. [6:56] Tip #1 - The ABC's of organizing your work week. [8:28] Tip #2 - Be patient. There is progression in everything. [11:15] Tip #3 - Have a clear plan, and be prepared for the objections. [12:58] Tip #4 - Focus. Stick with the plan. [14:38] Tip #5 - Motivation. You have to want it. [15:57] Tip #6 - Have measurable milestones and deadlines. [17:15] Good business leaders don't just have great ideas, they implement them. Resources and Links mentioned in this episode Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Neil's Website Lion Desk Clear app for iPhone For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Where has all the creativity gone? Are you a creative who, like me, feels like a weirdo at times when you talk about your exciting ideas and start getting funny looks from people? On this episode of the Onion Juice Podcast, I talk about the power of creativity and give a pep talk to agents who need to be encouraged in their creative endeavors. Join me and get excited about moving out of the rat race and creating a business you love! When creativity in Real Estate sales goes the way of Legos. . . I remember when I was a kid, how much I loved dumping out the box of Legos and building stuff. Now, when you visit the Lego aisle, what do you see? It's all kits with instructions for building that particular thing. No more creativity. Real Estate has followed the same pattern. It's all about what kit you use, what online lead generator, instead of using the power of creativity to build a business you love. Listen to today's episode and get inspired to create a business that will attract the people you want to work with! Are you a Zillow Agent or a Creative Agent? Subscription to online lead generators like Zillow is a good business model and has excellent ROI. But what I want to do is to build a business that I love. Working with online leads often takes the creativity out of everything. On today's episode, I encourage you to harness the power of creativity to attract the people you want to work with and build a business that excites you! Let's join together to bring back creativity to your Real Estate business. Bring your art back to your business All of us are artists. We were wired that way as children but have lost it somewhere on the road to adulthood. What is your particular brand of creativity? On today's episode, I encourage you to get it back! Be creative. Be weird. Harness the power of creativity to build a Real Estate business that is fun and exciting. Listen to today's podcast to get motivated to keep going and build a business that you love. The power of creativity to connect us with people My current creative project to attract business is the iHeart Madison show. On this episode, I tell you about the show and the niche that I am targeting. What's great is that, even though it hasn't started yet, it has connected me with 28 people and has given me two leads! I'll tell you all about it on today's episode, and will encourage you to experience the power of creativity and make connections you'd never get from an online lead generator. Outline of this great episode [1:54] Some thoughts about the power of creativity. [3:46] Creativity is not a Lego kit. Keep being creative and keep being weird. [6:24] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro [8:19] Roundbox Coaching for new or stuck agents. [9:46] Are you a Zillow Agent or a creative Agent? [10:48] All of us are artists. Get it back. [12:35] The power of creativity to connect us with people. [18:11] Re-think where you're at if you're not being creative. [19:50] If you have any questions, go on the Onion Juice Facebook group. [20:36] Be creative. Keep up with that. Don't let others put you down. Resources and Links mentioned in this episode My new website: NeilMathweg.com Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Sir Ken Robinson, TED talk, Do Schools Kill Creativity? For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Are you a new Real Estate Agent? Today on the Onion Juice Podcast I want to help you overcome the fear of getting your first deal. Do you know which activities are the best for you to focus on right now? Are you starting to feel discouraged or like you're failing? You can do this! Listen to this episode to get some clarity, some exact things you should do to get that first deal, and a personal pep talk! Focus on your tasks and not the results New agents can easily become discouraged when they don't see the results they are hoping for. On this episode, I encourage you to start out by focusing on your tasks and not the results. I also get specific about which tasks are worth your time and energy, and which are not revenue producing and should be left for later. In the beginning, your efforts will outweigh your results. But then there will be a tipping point where your results outweigh your efforts. Listen in and start focusing on the tasks that will be the most effective in helping your business get started. Open houses are the best way for new agents to get deals The best way to get a deal today is open houses. You want to get into the stream of buyers, and an open house is the way you can do it without spending a lot of money. On this episode, I tell you why I love open houses so much and give you some ideas for the things you can do to get business from them. Listen to today's podcast to find out how to get started on open houses and other activities that will set you up for a great start to your business. A buyer wants a house, a seller wants an agent Even though this podcast episode is mostly about getting buyers, I have to say something about getting listings as well. The challenge is overcoming the fear of listings and setting yourself up to be a listing agent. But you can be a listing agent. Believe it and don't be afraid to be new. On this episode, I share a story about a time when I got a listing even though I had less expertise than the other on the client's list. Listen in to discover how you can be a listing agent, even when you are new. New Real Estate agents should focus on their chase pillar If you've been around the Onion Juice Podcast for long, you know we are all about being a media company that happens to sell Real Estate, and that we want to attract business instead of just chasing it. But for new agents, the chase is essential. The sphere of influence and the attract pillars take time to bring results. Listen to today's episode to find out why it is necessary to focus on the chase and then add the other pillars after your business gets going. Outline of this great episode [1:15] Today's topic: helping that brand new agent with getting their first deal. [1:51] Focus on your tasks and not the results. [3:22] Thank you to our sponsors, KnightBarry.com and Easy Agent Pro. [4:38] Roundbox Coaching: Build a clear, consistent, and congruent plan. [6:56] Focus on the tasks that will produce income. Leave other “fun” tasks for later. [10:08] Reasons why open houses are better than internet leads for a new agent. [11:41] Think about getting listings, not just buyers. [14:06] Overcoming the fear of getting listings. [16:39] There is power behind networking. Be patient with the time it takes to build trust. [18:07] Just being out there will help you. [19:19] Ask around the office for leftover leads. Work out a 50/50 deal with them. Working for less is better than nothing. [19:47] Post evidence of success on social media. [20:17] You need to believe you can do this, and you need to be 100% responsible. [22:53] Brand new agents have to do chasing. [24:18] The reason I love open houses is because it's the cheapest way in. Resources and Links mentioned in this episode Neil's new website NeilMathweg.com Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Last Week's Episode #101 about open houses Episode #42: 100% responsibility Episode #82: Shifting from a fixed mindset to a growth mindset For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Open houses don't sell homes. So why would you want to do them? Truth is, they are a great way to get into the flow of buyers. And it is a very inexpensive way for new Real Estate agents to get into the business. In this episode, I explain the ways that open houses benefit your business if you go all-in on them. And I give you proven ideas to help you host the ultimate open house. Listen in to learn how doing open houses as your chase pillar can help you build your business. To host the ultimate open house, you have to get the word out The first thing you need to do for an open house is to create great fliers. Then use your blog, social media, and even door-knocking to get the word out as well. Even when these things don't bring people to your open house, they help create top of mind awareness, which is always a good thing for your business. On this episode of The Onion Juice Podcast, you will learn how to use all of these resources not only to promote your open house but also to create an open door for future business. When you do an open house, it's really important to have a lead-gen magnet Open houses do occasionally sell homes. But more often they generate leads for future business. It is important to have something to offer the potential buyers who attend. If I help them, give them value, they are going to respect me and want to work with me. On this episode, I share several lead-gen ideas that have worked for me and tell you about an app that is a great benefit to both buyers and agents. Listen in to find out how effective an open house can be for generating leads for future business! There is power in not knowing the answers. Are you hesitant to host open houses because you might not know the answers to potential buyers' questions? You probably don't want to put the time and effort into researching and learning every detail about the house before your event. But, good news - not knowing answers may actually be to your benefit! Listen to this episode of The Onion Juice Podcast to find out why. How to get people to sign in at your open house Do you want to be sure that you collect contact information for the people who attend your open houses? On this episode, I tell you how I use a survey that can be filled out as potential buyers go through the house. This survey then provides you with helpful information that you can use to follow up with the guests who came to your open house. Listen to today's podcast to hear about the survey and a dozen other great ideas for hosting the ultimate open house! Outline of this great episode [0:24] Welcome to the Onion Juice Podcast! [1:57] Intro to today's show on how to conduct the ultimate open house! [5:07] With open houses, you have to go all in. [5:52] Thank you to our sponsors, Knight Barry Title, and Easy Agent Pro. [7:37] Thank you for the outpouring of laughs and encouragement on the 100th episode! [8:40] Roundbox coaching. Develop a clear, consistent, and congruent plan. [10:53] Make sure you have great fliers for your open house. [12:41] Door-knocking before and after an open house can help generate future business. [14:21] When you do an open house, it is really important to have a lead-gen magnet. [20:46] There is actually power in not knowing all the answers. [21:36] Be sure to use enough signage. [22:24] I'm a brand new agent. How do I start doing open houses? [22:46] How to get people to sign in at your open houses. [24:52] Call to offer a same-day private showing to a guest who showed strong interest. [26:49] How to create urgency for your open house (when you're in a buyers' market). [27:29] Post your questions and concerns about open houses in the Facebook group. Resources and Links mentioned in this episode Home Scouting app Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Today we celebrate the 100th episode of The Onion Juice Podcast! Three of my favorite people, Dustin Brohm, Tyler Zey, and Jerry Potter, join me to reminisce about how the Onion Juice Podcast got started. In addition to giving me a hard time about the Onion Juice name, they also chime in on why it is crucial for Real Estate Agents to use social media and create a personal brand. Join us for this entertaining and informative conversation and the opportunity to hear the roasts and kudos sent in by listeners and former podcast guests! Why you need to create your own brand and become a media company instead of buying leads Many of the big Real Estate teams buy their leads from Zillow or Realtor.com. But this is not a good long-game plan for lead generation. Find out why on today's episode of The Onion Juice Podcast as Dustin Brohm, Tyler Zey, Jerry Potter and I talk about the future of Real Estate and why you need to focus on providing value at the local level. Listen in for lots of great content in the middle of an entertaining celebration of our 100th episode! Why you need a Real Estate website and what it can do for you Do you have a Real Estate website and Facebook page? If not, according to Tyler Zey, you are missing the boat. On this centennial episode of The Onion Juice Podcast, Tyler fills us in on the future of where websites are going and why you need to have one to be successful. And, by the way, episode #72 with Tyler Zey is the second most downloaded episode of the podcast! He and Easy Agent Pro have so much to offer and have been a great part of this podcast. Listen in to hear specific ways that Real Estate websites are getting better and better at helping you build relationships! How The Onion Juice Podcast has opened doors in my Real Estate career On this centennial episode of the Onion Juice Podcast, I get to chat with three long-time friends about the history of the podcast. One fun thing that we talk about is how The Onion Juice Podcast has affected my career in ways both planned and unexpected. It has been a true adventure in being a media company that happens to sell Real Estate! Listen in to get the juicy details and think about ways that you can use media in your Real Estate business. Roasts and kudos from The Onion Juice Podcast listeners on the 100th episode To celebrate our centennial episode, I invited listeners and past guests to roast me with audio clips. Some sent roasts and spoofs, others graciously shared what they have learned from and appreciated about the podcast, and I get to appreciate and affirm them as well. Join the fun and listen in to this celebration. And then get ready for the next hundred episodes! Happy ear-guzzling! Outline of this great episode [0:30] Welcome to the centennial episode of the Onion Juice Podcast, with Dustin Brohm, Tyler Zey, and Jerry Potter! [7:47] What do you think about when you hear “Onion Juice?” [13:18] Looking back to the SnapPack group. [16:42] Which episodes have had the most downloads? [19:30] Being a media company -- from a fringe idea to necessary personalization. [21:49] Lead-generation strategy - Providing value on a local level will allow you to survive. [23:28] Social media is the long-game for lead-generation. [26:32] Why you need a Real Estate website and what it can do for you. [29:48] How The Onion Juice Podcast has opened doors in my Real Estate career. [32:20] Check the Onion Juice Facebook group to hear my infamous radio jingle. Roasts and kudos sent in by listeners and past guests: [35:09] Sonja Figueroa [37:59] Rory Pitts [40:42] Eric Larken. [41:44] Mark Carlson [42:19] Shannon Milligan [43:05] Amy Wudel [43:47] Sue Pinky Benson [44:45] Joe Marks [46:29] My wife and daughter [47:36] Keith Gilmore [50:17] Alex Wang [51:04] TJ Kelly from Mxt Media. [52:56] Bob Wahl [54:11] C Ray Brower [54:49] Kyndra Sweat Resources and Links mentioned in this episode SnapPack Live Facebook group The most downloaded episode: Episode #51 with Jason Frazier, Why You Need to Be Yourself to Sell More Houses The second-most downloaded episode: Episode #72 with Tyler Zey, Real Estate Facebook Ads That Work Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Are there too many good ideas out there? Things that distract you and keep you from having clarity and being consistent with the way you are doing business? Are the things you are doing congruent with who you are as a person? On this episode, we're going to talk about how to have a Real Estate marketing plan that makes sense for you so that you can be clear and consistent in the way that you do business. Listen in and stop being distracted by all the good ideas out there! Choose Real Estate marketing activities you can be consistent with There are lots of great ideas out there for Real Estate marketing. But it is important to choose something that you can be consistent with. On this episode, I'll talk with you about being consistent and give you a few examples that can help you determine whether or not an activity is something that can be consistent for you. Listen in to learn how to design a plan that is clear, consistent, and congruent with who you are. Just because it works doesn't mean you should do it Congruency. It's the secret recipe for being consistent with your Real Estate marketing plan. Just because an idea works for someone else does not mean that it is the best choice for you. On this episode, we'll talk about choosing activities that fit who you are, instead of activities that fit into someone else's box. It can be a challenge to discover what is congruent for you. Listen to this episode to find out how to get started! Don't succumb to Shiny Object Syndrome Too many good ideas can kill your business. When you hear what someone else is doing with good results and you shift gears to add it, it can end up being a big distraction that becomes detrimental to your business. On this episode, we'll talk about these “shiny objects” and how to avoid becoming distracted by them. Listen in to learn how to stay focused on your clear, consistent, and congruent Real Estate marketing plan. The Roundbox coaching community can help you stay consistent Having a mentor can be just the support you need as you develop a Real Estate marketing plan that is clear, consistent, and congruent with who you are. And being in community can help you stay focused and avoid “shiny object syndrome.” If you are thinking about finding a coach, listen to this episode to learn about Roundbox coaching and the supportive community that is available to you. Outline of this great episode [0:29] Welcome to the Onion Juice Podcast! [1:35] Roundbox Coaching: clarity, consistency, congruence. [6:01] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro [7:43] Send your comments and roasts (audio) to Neil ASAP for the 100th episode next week! [8:35] Choose activities you can be consistent with. [11:35] Congruence: Just because it works doesn't mean you should do it. [13:55] Say “no” to Shiny Object Syndrome [17:47] Mentoring and community help you stay consistent and congruent. [20:01] Join the FB group, and remember to send in your comments and/or roasts. Resources and Links mentioned in this episode Service for Life Real Estate newsletter service Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Welcome, Juicers! It has been a month since I stepped down as CEO and went back into Real Estate sales, and on this episode I'm going to fill you in on how it's going! I'm excited about getting back into the sales side of the Real Estate business, and I think that being back in the trenches with you will make be a better coach as well. Listen to today's episode to hear what I've been learning over the last month as I'm starting over. Everything I'm learning can help your Real Estate business, too! Use the three pillars of my Real Estate business plan for clarity and consistency My business plan has three main pillars: Sphere of Influence, Chase, and Attract. On today's episode, I'll share what I am currently doing with each of these pillars as I restart my Real Estate business. I'll talk about leading edge ideas as well as why there are some things I still do old-school! Listen in for tips you can use for your business as you hear about how I'm paying for my newsletters, some ideas I have for using Facebook Ads, and the exciting plans for my new iHeart Madison show! The “must-do's” of the Real Estate business One of the things that I love about my three-pillar business plan is that it allows a lot of flexibility and room for personal style instead of trying to make everyone conform to one way of doing things. But in addition to that flexible plan, there are some “must-do's” that every Real Estate agent needs to include for maximum success in their business. On this episode I'll mention a couple of these essential activities, explain why building your Top 25 is a significant “must-do” and share what's happening in my own business as I'm starting to make my Top 25 connections. How to use talent stacking to grow your business presence I love photography. But until recently I didn't really share my photos. I was talking about this with Jason Kotecki of Escape Adulthood, and he suggested that I use talent stacking to link my photography, my Real Estate business, and my iHeart Madison show so that each one draws business to the others. What talents do you have that could be stacked? Listen to this episode of The Onion Juice Podcast to find out how it's done! Things I have learned this month that you need to know for your Real Estate business This has been a big month. As I am launching myself back into the sales side of Real Estate I have talked with a lot of people and have learned a lot from them. This episode is a virtual smorgasbord of what I have been hearing and have started putting into practice. Does the ROI of social media matter? What does it mean to be net positive? How do I ditch the fear of online reviews? Listen in for the answers to these questions and more. And don't forget to send in your audio “roast” of the Onion Juice Podcast or yours truly for our upcoming 100th episode! Outline of this great episode [0:35] Welcome to the Onion Juice Podcast! [3:15] 100th episode coming - Please send in audio file roasting Neil or the show. [4:20] Shout out to sponsors, Knight Barry Title and Easy Agent Pro. [5:25] Roundbox coaching. Clarity and consistency for your business. [9:01] Going old-school with newsletters for my sphere of influence. [10:42] A Facebook ad idea for my “chase.” [12:34] The joy and benefits of building my Top 25. [18:40] The must-do's for your Real Estate business. [19:26] Use talent stacking to grow your business presence. [23:29] What does it mean to be “net positive?” [25:27] Does the ROI of social media matter? [27:38] Ditching the fear of online reviews. [29:39] Reach out to me - I love to hear how you're doing. [30:03] Don't forget to send in your roasts of the Onion Juice Podcast and yours truly. Resources and Links mentioned in this episode Neil's e-mail Escape Adulthood (Kim & Jason Kotecki) Last week's Onion Juice Podcast episode with Alex Wang Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Can you use online reviews to build a Real Estate business? My friend, Alex Wang, heard that I was getting back into sales and gave me a call to offer this helpful idea. I knew immediately that I needed to get him on the show to share this with you. Alex is a Realtor in Palo Alto, California, doing extreme volume in a luxury market. But, like Onion Juicers, he is attracting business by being authentic and vulnerable and being a media company that happens to sell Real Estate. Listen to my interview with Alex to learn how he uses online reviews to build his business. You can build your Real Estate business off of online reviews Online reviews are a form of social proof. On this episode, Alex Wang and I talk about what social proof is and why it works. But what if you get a bad review? Alex gives a great response to this concern as he talks about developing your online presence. Do you know the best site for your reviews? Listen to this episode to find out and to learn how online reviews can help build your Real Estate business. If you can't solicit for reviews, how do you get them? Most online review sites do not allow you to solicit for reviews. So how do you get them? On this episode, Alex Wang describes how he gets reviews and how it helps him build his Real Estate business. We also discuss how to use client testimonials and when not to use them. Alex has been very creative in the way he uses his reviews and gives us a link to see what he did with them. Listen to this episode to learn how to get reviews and use them to build your business. How to get started on your online presence If you are not currently using the web for your business, this podcast episode is for you! My guest, Alex Wang, says that “if you don't embrace online presence, you will become extinct!” Alex shares some great ideas for how to establish your online presence and use your reviews to build your Real Estate business. He gives practical tips for those who are new to doing business via the web and explains the value of making your content mobile friendly as well. Listen to this great conversation to learn what you need to get started online! Go incognito to see what others see when they search for you or your business What do people see when they search for you or your business online? Alex Wang's advice on today's episode is to open an incognito window and search on yourself to find out. This can give you great insights on the improvements that you can make to your web presence. Alex also tells us how to set up a free Google My Business listing. Listen to this great interview to learn about effectively creating your online presence. Outline of this great episode [0:27] Intro to the Onion Juice Podcast and this episode with Alex Wang. [2:08] Thanks to our sponsors, Knight Barry Title and Easy Agent Pro. [3:32] Roundbox Coaching information for new agents. [5:00] Who is Alex Wang? [6:57] Social proof: building your business off of online reviews [8:15] What if someone gives you a bad review? [11:45] Creative ways to use your online reviews. [15:25] If you can't solicit for reviews, how do you get them? [17:38] How online reviews affect Alex Wang's business. [18:16] How to get started on your online presence. [20:15] Go incognito to see what others see when they search for you or your business. [23:13] Why is Alex Wang sharing his secrets? Resources and Links mentioned in this episode Alex Wang Reviews Video Alex Wang's website Square Space Google MyBusiness page Wordpress Website grader powered by HubSpot Google Page Speed Tools Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com (example of Easy Agent Pro website) Search Salt Lake (example of Easy Agent Pro website) Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Welcome to the Onion Juice Podcast! I'm Neil Mathweg, and if you're new to this show, I'll explain at the beginning just what “Onion Juice” is all about and why our Real Estate podcast has such a goofy name. I'll clue you in on Roundbox Coaching for new and “stuck” Real Estate agents, and we'll have a great conversation with the “Bill Murray” of the podcast, Dustin Brohm. He'll fill us in on the lead conversion system that is working for him, and then we'll brainstorm about what to do for the Onion Juice 100th episode! Listen in for great lead conversion ideas and some good laughs. If you get any kind of online leads, an immediate response is crucial 80-90% of buyers will end up working with the first agent they get a response from. So responding quickly to any online leads you receive is crucial for converting those leads. On this episode, Dustin Brohm will share the process that he uses to get replies out in 5 minutes or less, and will identify resources that you can use to do the same. Listen in and learn how you can automate to speed up your response time and get more lead conversions! What do you include in a response to an online lead? Dustin Brohm likes to respond to online leads with a video text or e-mail, in five minutes or less after receiving a lead. On this episode, he talks about what he includes in his videos and the apps that he uses to get them out quickly and automatically so that his replies go out even if he is in a meeting or taking a nap! Listen in to learn how to use videos that engage your leads and result in greater lead conversion. Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page? It's a debate. Do you get more lead conversions through Facebook Lead Ads or regular Facebook ads that link to your landing page? Are Facebook Ads worth the money? On this episode, Dustin Brohm and I will discuss Facebook ads and what we find works best for us. Listen to learn from our experience and to get many more tips and ideas for increasing your lead conversion. You're Invited - Participate in the Onion Juice Podcast 100th episode! We are just a few episodes away from our 100th podcast! I asked Justin Brohm for ideas of what to do for that episode, and he came up with a great idea. Listen to our conversation and then send in your audio or e-mail contribution to the official Neil Mathweg roast! I may cry myself to sleep that night. But it will be fun! I hope you'll join in. Outline of this great episode [0:27] Welcome to the Onion Juice Podcast! [1:55] Intro to today's guest, Dustin Brohm. [3:38] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro. [5:23] Join Roundbox Coaching to get rid of Shiny Object Syndrome and stick with your plan! [7:37] Intro to this episode with Dustin Brohm about his lead-conversion system. [10:26] If you get any kind of online leads, an immediate response is crucial. [15:21] Using a video to respond to an online lead. [17:14] Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page? [21:14] Figure out how to respond to leads automatically and quickly. [24:43] How Neil currently responds to his online leads. [27:44] What Neil did for his chase when he first started in Real Estate. [35:02] 100th episode brainstorm: A Neil Mathweg Roast. Resources and Links mentioned in this episode Lion Desk Agentology Riley Facebook Ads Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ ($100 off set-up with this link) For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Welcome to the Onion Juice Podcast! I am so pleased to have one of my greatest mentors as our guest today. Dale Schaechterle is the owner of Realty Executives Integrity in Wisconsin and is in his fourth decade of Real Estate. He built his business from the ground up in an area where he knew very few people. On this episode, he tells his story and explains how to promote yourself and build brand recognition. Listen in to hear Dale's time-tested strategies for building your business through a unique approach to geo farming and your sphere of influence. Start building brand recognition by letting everyone know every success that you have When Dale Schaechterle started his Real Estate business in Wisconsin, he didn't have the resources to begin geo farming on a large scale. Instead, he began to build name recognition by communicating every success he had by targeted promotions to people in that community and price point or category. Listen to this very special episode to hear Dale's story and how this small beginning turned into his 8x8 approach to promotion and led to long-term success in his Real Estate business. Use Dale Schaechterle's 8x8 approach in geo farming to build your Real Estate business The 8x8 approach that Dale Schaechterle uses to build his Real Estate business is to touch people eight times in eight weeks with something of value, followed by once a month thereafter. On this podcast, Dale talks to me about how this process works and shares specific types of content that you can use for these touches with your geo farm, beginning with a small number of homes. Most of Dale's listings come from his geo farm. Listen to these episodes to learn how to geo farm without breaking the bank! Use Dale Schaechterle's 8x8 approach with your sphere of influence to build your referral base Dale Schaechterle's 8x8 approach can be used not only in geo farming, but also in a more intimate way with your sphere of influence. On this episode, he gives us specific examples of how to connect in a meaningful way with eight people, eight times, in eight weeks. At the end of the year, you have around 50 people who know you, love you, and want you to succeed. Most of Dale's referrals come from this base of people. Listen in to learn how to build a great referral base! Does your goal come with too high a price? Dale Schaechterle became the “Top Gun” agent for Realty Executives in the 90's. But that success came with a price that he realized he didn't want to continue to pay. On this episode, Dale shares with us openly about how he made the switch from wanting to be #1 to wanting to provide for and have time with his family, and to build a team instead of doing it all himself. Listen in to learn how Dale changed his mindset and his priorities to continue being successful in Real Estate without compromising the relationships that matter the most. Outline of this great episode [0:27] Intro to the Onion Juice podcast, our sponsor, and Roundbox coaching. [4:26] Intro to Dale Schaechterle, one of my greatest mentors. [6:56] Start building brand recognition by letting everyone know every success that you have. [13:45] How the 8x8 approach generated 20-25 sales per year for every 100 people on Dale's list. [18:13] How to use Dale's 8x8 approach for getting listings through geo farming. [24:48] How to use Dale's 8x8 approach to build your referral base with your sphere of influence. [28:57] Why you do not need a huge list to begin geo farming. [32:12] Mail is back in. [35:15] Dale's Story -- Success at too high a price? Resources & Links mentioned in this episode Dale Schaecterle's website Realtyexecutivescs.com For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
What One Thing Could You Do to Make Your Business Better? - Episode 93 This past week I had the opportunity to attend an amazing conference, the Escape Adulthood Summit. A question that they asked really stood out to me: “What one thing could you do that would make your business better?” Not six. Just one. On today's episode, I'm going to talk with you about that question and my response to it, along with a few other things I learned at the conference and also during an interaction with my mentor. Join us to find the courage to be brave enough to follow through on the one thing you can do. We just need to be brave enough. Are you brave enough? Not brave enough to conquer the whole mountain, but brave enough for the next step? On this episode, I talk about this concept from the Escape Adulthood Summit and how it applies to the Real Estate businesses that we are trying to develop. I'm making the transition from CEO back into the trenches of selling Real Estate and will be sharing that journey with you on this podcast. Are you brave enough to make your business better? We can encourage one another to be brave enough for the next step on our journey. If you don't feel brave enough, you can borrow a little courage. None of us feels brave all the time. When we don't have the courage we need, we can borrow it from one another. On this episode, I describe this concept from the Escape Adulthood Summit and invite you to borrow a little courage from me by listening to this podcast and following my journey back into the selling side of Real Estate. We can all borrow courage from each other over on the Facebook group, too. So be sure to join us there! Tune in to today's episode and borrow some courage. You need to make a will OK, I know that making a will doesn't have anything to do with Real Estate. But my mentor (aka “The World's Best Mentor”) recently got in my face about this. On this episode, I share what he said that jolted me into recognizing the importance of having a will, which I am now in the process of getting done. Listen to today's podcast to learn not only a few things that will help you make your business better, but also why you need to get started on your will if you don't already have one. What are you worth per hour? How much are you worth per hour? Are the tasks you are doing worth that amount of money? In a recent meeting with my mentor, we had a conversation about how to figure out what you're worth per hour and how that figure can drive decisions about what you do with your time. On this episode, I share the details that we talked about. Listen in and then make sure that the tasks you are doing are worth your time! Outline of this great episode [0:26] Welcome to the Onion Juice Podcast! [5:49] My last couple of weeks with the “world's greatest mentor” and the Escape Adulthood Summit. [8:15] Today's focus: What is one thing we could do that would make our business better? [9:12] Thank you to our sponsors: KnightBarry.com and EasyAgentPro. [11:10] Roundbox Coaching program information. [12:22] What is the one thing you can do to make your business better? [16:29] “We just need to be brave enough.” [17:55] Borrow a little courage from each other. [19;59] You need to have a will. [22:16] What are you worth per hour? [24:02] Do one thing better to make your business better. Resources & Links mentioned in this episode Escape Adulthood Summit Realtyexecutivescs.com For free pdf business plan, text “roundbox” to 44222 Neil's Coaching program Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
I'm starting over in Real Estate. I'm stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business. Join me on my journey as I start over in Real Estate sales I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I'm looking forward to sharing my journey with you! I'll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on this podcast and watch the three pillars of my Roundbox business plan in action so that you can see how it can work for you, too. You're sure to learn a lot of strategies and tips that you can put into practice to strengthen your own Real Estate business. Strengthening my sphere of influence: Pillar #1 of my business plan How many people do you have on your contact list? Do you actually know who they are? The first of the three pillars of my business plan is building my sphere of influence. After two-and-a-half years away from sales, starting over requires my e-mail & phone list to be weeded out and then strengthened until I have about 300 people to communicate with regularly. On this episode, I explain what I am doing to build that list, how I will use it once I have it, and why I will be intentionally imperfect in the process! Listen in to hear about what I am doing and find out how you can strengthen your contact list as well. Chasing business: Pillar #2 of my business plan If you have been around the Onion Juice Podcast for any time at all, you know that we are about being a media company that happens to sell Real Estate, and attracting business instead of chasing it. However, when you are first starting out (or starting over, as in my case), you have to chase. On this episode, I talk about the chase and how I plan to use Facebook to build the chase pillar of my business plan, even with limited time to invest in chasing. Listen in to learn about the chase and to get information about my favorite resource for supporting this pillar of your business plan. Attracting business: Pillar #3 of my business plan Attracting business is my favorite part of the business plan to talk about, as you already know if you are an Onion Juicer! I am excited about my upcoming plans for this pillar as I start over in Real Estate sales. I'm going to do a lot of weird things that I hope will help me build a tribe and a following in Madison. Listen in for some teasers about my plans to use social media and podcasting for this pillar, and find out what I believe are the benefits of doing audio instead of video. I hope you will join me on this journey, and I trust that my experience will inspire and equip you to start attracting business! Outline of this great episode [0:24] Welcome to the Onion Juice Podcast! [1:57] Why you should join the Onion Juice Facebook group. [3:22] Why I am starting over in Real Estate sales. [8:29] Thanks to our sponsors, Knight Barry and Easy Agent Pro. [9:35] How I am going to creatively build my sphere of influence. [15:09] My plans for using Facebook to chase business. [18:01] How I'm going to use a new podcast to attract business. [21:39] Sharing the journey so that you can see how it can work for you too. [22:05] Join the group, follow me, ask me questions. [22:27] Two Must-Do's from Roundbox Resources & Links mentioned in this episode Top Real Estate groups on Facebook (TJ Kelly) PodcastFastTrack (Carey Green) ServiceForLife.com newsletter service For free pdf business plan, text “roundbox” to 44222 Neil's Coaching program Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Realtyexecutivescs.com Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91 If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today's episode, we are going to give it a bit of a new twist -- being a media company that happens to sell Real Estate, that doesn't talk about Real Estate. It's true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things! Frank Konsella connects with potential clients through his backcountry skiing blog! Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank's passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode, he shares how that blog has become the source of 25% of his Real Estate business, even though it is not about Real Estate! What are you passionate about? Listen to today's interview with Frank Konsella and start thinking about content that would connect you with like-minded people who could become future clients. Frank Konsella's new book will provide opportunities for him to meet new potential clients Because of Frank Konsella's blog about skiing 14-ers in Colorado, he has been asked to write a book on the same topic, and to do a book tour throughout Colorado. In this episode, he shares his excitement about the way that this will open up more opportunities to meet people who may want to purchase Real Estate in the small town of Crested Butte, Colorado. Listen to today's podcast interview and get motivated to start thinking about content that you can use to connect with people in your community. Topics you can use for non-Real-Estate content in your media We're talking about being a media company that happens to sell Real Estate, by publishing content that is not about Real Estate. On today's podcast interview with Frank Konsella, Frank and I discuss the benefits of being a Real Estate agent who creates content on other topics that are helpful to people and attract like-minded people to you. Not everyone can live in a Colorado ski town like Frank does. But there are topics you can write about no matter where you live, and Frank and I do a little brainstorming on those topics on today's episode. Listen in and start getting ideas for non-Real-Estate content you can produce. Attracting business instead of chasing it means playing for the long game There's no doubt about it - when you are first starting out as a Realtor you have to chase business. And “chase” is one of the pillars of our business plan. But the “attract” pillar is the one we want to develop and use for the long-game. In this episode, Frank Konsella and I talk about how being a media company that happens to sell Real Estate is a long-term strategy that really pays off. And being a media company means promoting what you are passionate about -- not just Real Estate! Listen to this podcast to find out how you can publish content on almost any topic and have it send up helping your business. Outline of this great episode [0:30] Welcome to the Onion Juice Podcast! [1:58] Neil's Roundbox Coaching program info. [2:58] Grow a tribe by publishing content that is not about Real Estate. [7:35] Thanks to and details about our sponsors, Knight Barry Title and Easy Agent Pro. [10:13] Today's guest, Frank Konsella of Crested Butte, CO. [12:45] How Frank connects with clients via his backcountry skiing blog. [15:18] How the book Frank is writing will help him connect with even more potential clients. [16:25] Does Frank recommend this model for others? [17:46] Why Frank loves doing blogs. [18:42] Topics that you could write about, wherever you live. [20:45] How Frank further monetizes his site. [21:41] Frank's words of encouragement for other agents. Resources & Links mentioned in this episode 14erSkiers.com Frank Konsella's Real Estate website Social Media: https://www.facebook.com/crestedbutterealestateagent https://www.instagram.com/crested_butte_is_home/ https://twitter.com/FrankKonsella Or, you could also add 14erskiers social media: https://www.facebook.com/14erskiers/ https://www.instagram.com/14erskiers/ Easy Agent Pro Podcast (Click on episode #76 with Neil Mathweg) Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Realtyexecutivescs.com For free pdf business plan template, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Neil's Coaching program Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
The Juice Bar is open! In today's episode I'll answer your questions about everything from open houses to Real Estate systems, how to use your time wisely, what to do when you lose negotiating power, and many more issues that Real Estate Agents face. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact! The quality of your communication with people is what makes you stand out If there's one thread that runs through most of today's Juice Bar Q & A, it's that clear communication is essential to your Real Estate business. Whether you are sending out postcards to your farm, e-mailing a newsletter to your clients, writing an offer, setting up a listing, or knocking on doors, communication is key! On this episode, I answer listener's questions about Real Estate and share some of the ways that you can communicate effectively by e-mail, on the phone, and in person with all of the people you encounter in your business. Efficient systems help your business run smoothly (and save you a lot of headaches) Have you set up Real Estate systems to help your business run smoothly? By setting up systems you can handle things prior to when they happen and make it easy for your clients to have confidence in you. On this Q & A episode, I respond to a listener's question about systems and explain how my own systems work at each step in the buying and selling process. Listen in to learn how systems can make your job a whole lot easier while making your clients happier. Time blocking, setting boundaries, and making an appointment with yourself As one of my listeners said, “Accomplishments require activity, but activity does not necessarily equal accomplishment.” Are you blocking your time in a way that allows you to accomplish your goals? On this episode, I'll help you understand how to set boundaries around your time so that you are working for long-term gains and not just for the present moment. Listen in and then get out your calendar and book an appointment with yourself! The number one thing you need for your Real Estate business: a clear plan Do you want to stay consistent in your business? Do you want your Real Estate systems to flow smoothly, and have your activities lead to accomplishments? The first thing you need is a clear plan. On this episode, I answer listener's questions on a wide variety of topics, and many of those answers hinge on having a clear plan. When your plan is in place, then it becomes easier to make decisions about the use of your time, communication, and activities like farming, open houses, or Facebook advertising. Listen in, and then download my free pdf business plan to help you get started! Outline of this great episode [0:27] Intro to the Onion Juice Podcast [2:21] Neil's Roundbox Coaching program and thanks to our sponsors [5:11] What is a good mail system for farming? [8:07] What is a good mail system for past clients? [9:21] How do I fight for my buyers with sellers and listing agents who know they can be choosy regardless of the issues found in the inspection? [11:13] Is a list of 300 enough for a newsletter? [13:02] I need systems badly -- How can I get them set up? [20:55] How do I interact differently with people I know and leads from Facebook? [25:35] How should I allot my time for activities that will lead to accomplishment? [30:56] Why do you not use Facebook stories? [32:21] What are the best question techniques to separate real buyers from non-real ones? [34:45] What are your thoughts about open houses and door-knocking? [36:27] How do I put together my value proposition? [38:33] What is the better formula for higher ROI for minimum expense for Facebook ads? [40:20] What are some tips and tricks to stay consistent? Resources & Links mentioned in this episode For free pdf business plan, text “roundbox” to 44222 CoreFact (for farming postcards) Service for Life (Newsletter) Neil's Website: Realtyexecutivescs.com Neil's Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
What if your marketing plan actually works? Will you have what it takes to respond to the leads? How will you deal with the objections and obstacles that might come up? If these are questions that go through your mind, you are not dealing with the fear of failure, but with the fear of success! In this episode I'll define the fear of success, talk about how it can stop you in your tracks, and tell you what you can do to overcome it so that you truly can succeed! The first step in overcoming the fear of success is to realize that you have it If we think we're fighting the fear of failure, we're fighting the wrong thing! We need to understand the fear of success and realize that this is what we need to fight. In this episode, I'll share some examples that will help you understand the fear of success, and I'll explain why thinking like a child can be one of your best tools for overcoming it! Listen to this episode and join me in defeating the fear of success! You don't have to have the answers to everything One of the reasons that we fear success is that when our ads work and all those leads come in, we're not sure we'll be ready to handle them. We might not know the answers to potential clients questions or objections and we're not comfortable with that. The good news is this: There is power in not having the answers. Listen to this episode to find out what I mean by that and how you can harness the power of not having answers to actually build your relationship with your clients. Understanding and practicing scripts can build your confidence as a Realtor When I was a new Realtor, I absolutely hated scripts. But as much as I hated them, they really made a difference in my career. In this episode I'll talk about how my thinking about scripts has changed, how scripts can be used for the client's benefit, and how they can be a valuable tool for overcoming the fear of success. Listen in and then go to the Onion Juice Facebook group and let me know what you think! I'd love to hear from you. Outline of this great episode [0:29] Welcome to the Onion Juice Podcast! [2:31] What is the fear of success? [5:21] Roundbox coaching info, a word about our sponsors, and an invitation to send in your questions for our next Juice Bar episode. [8:40] The first step to overcoming the fear of success is to realize that you have it. [10:12] Thinking like a child can help you overcome the fear of success. [12:03] You don't have to have the answers to everything. [13:55] Understanding and practicing scripts can build your confidence as a Realtor. Resources & Links mentioned in this episode Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ ($100 off) Realtyexecutivescs.com To get the 11 question listing presentation, text “listing” to 44222 Neil's Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
At a baseball game recently, with a group of about 25 people, my wife made some observations about how I didn't “work the crowd” but people just seemed to gravitate to me, and why. It got me thinking that I wanted to teach people how to attract people, and what it takes to be seen as an authority in your Real Estate market. So, in this episode, I'll tell you more about my wife's observations about how I attract people, and then I'll give you eight practical tips for gaining authority in your market. What does it mean to have authority in your market? Having authority in your market means that when people in your area think of Real Estate, they think of you. You become a household name, and people are drawn to work with you. But how do you make this happen? In this episode, I will talk about ways you can relate to people and work with them that will attract them to you and make them feel comfortable. That is the first step toward becoming an authority. Listen in and begin to establish yourself as an authority in your market! The difference between attracting business and chasing business As “media companies that happen to sell Real Estate,” we want to focus on attracting business instead of chasing it. But for a new agent, chasing is necessary to get started. In this episode, I'll talk about the chase and how it helps you get moving, and I'll tell you how to then move on from the chase and begin attracting business instead. Listen in and find out how to move from just getting started to becoming an authority in your market. Be a servant, not a salesman If you relate to your clients as a servant, not a salesman, you will likely get not only their business but also their referrals. A lot of coaches out there would think this is ridiculous and will and push you to be a salesman and get the conversion. In this episode, I'll explain why being a servant instead of a salesman will be more effective in establishing yourself as an authority in your Real Estate market. And that is just one of the eight tips we'll talk about. Listen in and begin moving toward becoming an authority in your market! Different is better than better “Different is better than better.” I don't know where I got this quote, but I love it. If you want to become an authority in your Real Estate market, you need to stand out. Be different. Do something that makes people think of you first. In this episode, I'll tell you how I did this in my market, and will also point you to some others who are doing it well. Listen to this podcast and then get started thinking about what you can do to be different instead of just better! Outline of this great episode [0:26] Introduction to the Onion Juice Podcast. [1:19] Inspiration from a baseball game: What my wife says I do to attract people. [4:35] Having authority in your market. [5:04] Thank You to our sponsors, and info about Roundbox Coaching. [8:14] Intro to eight tips for gaining authority in your marketplace. [8:47] #1 - Get yard signs out there. [10:28] #2 - Be a media company who happens to sell Real Estate. [11:34] #3 - Post success on Facebook (in addition to other content). [12:29] #4 - Be a servant, not a salesman. [14:23] #5 - Offer a courtesy moving trailer. [16:27] #6 - Constant contact. Be a presence in the mail. [17:55] #7 - Host client appreciation parties. [19:19] #8 - Different is better than better. Resources & Links mentioned in this episode ServiceForLife.com Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ Realtyexecutivescs.com To get the 11 question listing presentation, text “listing” to 44222 Neil's Coaching program Text “Roundbox” to 44222 to get information on coaching program Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Welcome to the Onion Juice Podcast! Today we're going to talk with Nick Raithel, creator of The 7-Hour book, about how writing a book can be your best “calling card.” We'll also talk about “finding your 25th hour” and other time management tips you can use, and I will fill you in on the details about my Roundbox coaching program. This is a fast-paced episode with lots of good information. So, fasten your seatbelts and get listening! Check out My Roundbox Coaching Program Roundbox Coaching has been launched after a year of beta-testing and is now available for everyone. In this episode, I'll tell you all about it. You can overcome Shiny Object Syndrome and design and clear and consistent plan that fits who you are. I'll tell you where to get all the information, and even tell you how to get my 15-option business plan page for free. If you're wanting to design a business plan that fits your personality, strengths, and gifts, my coaching program is for you! I'm a Realtor. Why should I write a book? Writing a book is another great media outlet for you as a Realtor. Remember that we are media companies that just happen to sell Real Estate. In this episode, Nick Raithel talks about how becoming an author raises your level of authority and gives you a way to communicate the things you want your client to know, and how your book is a boomerang. Boomerang? You'll have to listen to find out. How you can write a book in 7 hours of your time Most of us don't feel like we have time for writing a book. Or we have a fear of writing one, because, while we have some really good ideas, we don't actually know how to write a book. This is where Nick Raithel comes in, with his 7-Hour Book service. In this episode, Nick explains how you can work with him to write your book, in only seven hours of your time, with the confidence that it will be done well by people who understand marketing. Listen in and discover what a great resource this is to get your book to publication. Finding your 25th hour, and other time management tips from Nick Raithel Have you found your 25th hour yet? No, I haven't either. But Nick Raithel has some simple and usable ideas for how you can make the best of the 24 that you have. He will share those with us in this episode, and also will tell us what we can learn from a toddler about time management! Listen in to learn about managing your time, avoiding distractions, and yes, approaching your day like a toddler. Outline of this great episode [0:27] Introduction to the Onion Juice Podcast [2:12] Introduction of today's guest, Nick Raithel, creator of the 7-hour book. [2:51] Roundbox Coaching program: Design a business that fits your personality, strengths, and gifts. [8:36] Thanks to our sponsors. [10:35] How you can publish a book in just 7 hours of your time. [15:54] I'm a Realtor. Why should I write a book? [20:13] The process of writing a book with The 7-Hour Book. [26:39] Finding your 25th hour. [29:11] Guaranteed way to avoid distractions. [30:49] What can a toddler teach you about time management? Resources & Links mentioned in this episode Nick Rafel's Website Onion Juice Book Club Text “Roundbox” to 42222 to get a copy of the 15-option business plan To get the 11 question listing presentation, text “listing” to 42222 Neil's Roundbox Coaching website Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ ($100 off) Realtyexecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
This week I had a conversation with one of my listeners about how tough it is to get listings and become a listing agent in the tight market that we have right now. Is the struggle worth it? Does it even make financial sense? In this episode, I'm going to give you a pep talk about becoming a listing agent and help you build your confidence and believe that you are a listing agent. Listen in and then join me on the Facebook group to continue the conversation! It's not a listing appointment, it's a listening appointment! Many Realtors experience some level of anxiety around creating and delivering a listing presentation. You can take the stress out of that appointment by listening instead of presenting. In this episode, I'll explain how that works and how you can get a free copy of the questions that I use to create meaningful conversation during a listing appointment. If you want to build your confidence, find out how to get listings, and enjoy your listing appointments, you want to listen to this podcast! Do I have to be an extrovert to succeed as a listing agent? Personality definitely plays a part in how you run your Real Estate business. But you do not have to be an extrovert like me in order to succeed. In this episode, I'll talk about how working as a listing agent might look different for introverts and extroverts, but how they can both be successful. If you're concerned that your personality might get in the way of being a great listing agent, listen to this episode and be encouraged. Determine Real Estate activities by looking at your time, your money, and your personality Are there things you think you “should” be doing, but they don't appeal to you? Activities that help you get listings are not “one size fits all.” In this episode, I'll explain how to look at the mix of your available time and money as well as your personality, and determine which activities will be the most effective for your business. Listen to this podcast to find out how to get listings in a way that works best for you. Practical ideas for how to get listings now A lot of what we talk about on the Onion Juice podcast is attracting business instead of chasing it, and that is important and will help you get listings in the long run. But many of you need to get listings now, and I want to help you do that. Listen to this episode to find out what you can do right now to get listings. And be sure to get my free listing presentation to help you stay calm, feel good about what you are doing, and get more listings. Outline of this great episode [0:27] Introduction to the Onion Juice Podcast [1:45] It's such a struggle to get listings. Is it even worth it? [6:13] A word about our sponsors and a few other things [8:17] It's not a listing appointment, it's a listening appointment! [10:10] Determine Real Estate activities by looking at your time, your money, and your personality. [15:40] Is it worth it being in this business? [16:24] Ideas for ways you can get listings now. [25:13] Be sure to use my listing presentation. Resources & Links mentioned in this episode Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ Realtyexecutivescs.com To get the free listing presentation, text “listing” to 42222 Neil's Coaching program Join the Onion Juice - Ideas for Real Estate Agents Facebook Group Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes
Join us for a great conversation with Neil Mathweg of the Onion Juice Podcast about what's hot in real estate marketing, why digital marketing is a long game, and the biggest mistakes that agents make in marketing. You'll learn: 1. What's exciting in Facebook advertising right now. 2. How to "document your day" and turn it into social media content. 3. Why it's OK not to be perfect on social media. 4. How to use Snapchat to show potential clients who you are. 5. Why you need to have a clear marketing plan. 6. Whether Google+ is still alive. 7. If it's possible to be a successful agent without being on social media. Links mentioned: Shannon Milligan on Facebook Clear Google Docs App
Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice Podcast! Learn more at www.onionjuicepodcast.com
The juice bar is open again. It's my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode I'll be answering questions about FSBOs, how to get past being the new agent with no experience, how to let people know you are a new agent, Facebook ads you can use to go after expired listings, how to blog effectively as a real estate agent, how to be a media company that happens to sell real estate, and so much more! Be sure you take the time to hear these great questions and my answers. Learn more at www.onionjuicepodcast.com
You've GOT to be different if you're going to stand out in the real estate space. This episode of The Onion Juice Podcast marks the one year anniversary - 52 weeks of podcasts aimed at helping you break out of the real estate marketing straightjacket you were taught to wear so that you can create a business and life that can really flourish. Most of that has to do with being different than the rest of the agents out there and this last year I've dedicated myself to teaching you some of the things I've found that have helped me do that. I'm going to revisit some of those concepts on this episode AND tell you the results of some of my efforts as well. I hope you take the time to listen. The last year has been a blast and I'd love for you to get in on the fun! Learn more at www.onionjuicepodcast.com
It's episode 9 of the Onion Juice Podcast… almost to double digits (every little milestone counts, right?). On this episode I'm going to be covering an issue that is very important for all of us Real Estate Agents - convincing people VS compelling them. You may not have given it much thought but you need to know the difference - and more importantly, you need to apply the difference in every situation where you're working with people. It is the difference between good client relationships and strained client relationships. Learn more on this episode. To learn more visit online at www.onionjuicepodcast.com Instagram - @theonionjuicepodcast Facebook - Facebook.com/onionjuicepodcast Snapchat - neilmathweg