Podcast appearances and mentions of jason frazier

Welcome to The Georgia Politics Podcast! Fulton County may have reached a tipping point as Democratic commissioners resist a court order requiring the appointment of two Republicans to the elections board. A judge has ruled that Fulton County Commissioners must appoint Julie Adams and Jason Frazier to its Board of Elections, as the law mandates no discretion for the commissioners to reject them. When the Democratic-majority Board of Commissioners declined, the court held them in contempt and imposed a $10,000-per-day fine. That penalty is now paused because the commissioners have appealed. Also, we got an early start to election season this year in Georgia as Debra Shigley and Jason Dickerson are headed to a September 23 runoff after finishing 1/2 in the August primary to replace Brandon Beach in a special election for SD21. Shigley, the lone Democrat in a seven-candidate special election led the primary with about 40% of the vote and Republican Jason Dickerson finished second with 17.4%, edging out Cherokee County Commissioner Steve West (17.1%).  We also touch on some updates to the Lieutenant Governor's race, as there are not 4 declared Republican candidates including Senate leaders Steve Gooch, John Kennedy, Blake Tillery, and Rep. David Clark. Sen. Greg Dolezal may also enter. On the Democratic side, state Sen. Josh McLaurin is the only announced candidate so far. The campaign is shaping up around high-stakes policy debates, particularly GOP efforts to eliminate Georgia's state income tax. Overhyped/Underhyped, Play-Along-At-Home and much more on today's jam packed episode! Connect with The Georgia Politics Podcast on Twitter @gapoliticspod Hans Appen on Twitter @hansappen Craig Kidd on Twitter @CraigKidd1 Lyndsey Coates on Instagram @list_with_lyndsey Proud member of the Appen Podcast Network. #gapol

A Fulton County Judge has delayed his order requiring Fulton County to pay $10,000 a day until two Republican nominees are appointed to the Fulton County Board of Elections. Senior Superior Court Judge David Emerson is now allowing the county to appeal. This is a story that has been developing for months. Rose talks with Fulton County Commissioners Mo Ivory and Dana Barrett, who are both being held in contempt by the court over this matter, after refusing to confirm Republican backed nominees Julie Adams and Jason Frazier. Plus, the African American Cultural Heritage Action Fund is now accepting applications for its Preserving Black Churches grant program. Executive director Brent Leggs talks about the $60 million national initiative dedicated to uplifting historically Black churches and the communities that preserve them. Lastly, a newly launched initiative will eliminate $10 million in debt for families across metro Atlanta. The initiative, helping 3,500 households, is part of a partnership between the Atlanta Dream and Cash App and ForgiveCo. Rose talks with Atlanta Dream president and CEO Morgan Shaw Parker and ForgiveCO co-founder and CEO Craig Antico, about the debt elimination initiative. Plus, Shaw Parker talks about the team’s namesake being connected to Dr. Martin Luther King, Jr., when it was selected by the community in 2008.See omnystudio.com/listener for privacy information.

The Big Noise gets drafted. Walk-off Chad is a Coach? Jason Frazier hosts? It's the ultimate beepball tournament draft!

Jason Frazier of Minds Eye Radio announces a partnership with George Mason University to bring a new exciting beepball destination qualifier to our regional competitive circuit.

Jason Frazier, Meteorologist with the National WX Service calls in to Break down potential for tornadoes, heavy rain and even hail.

Jason Frazier, meteorologist with the National Weather service, calls in to detail the potential for some thunderstorms later today and throughout the week!

Jason Frazier, meteorologist with the National Weather service.

"The tyrant dies and his rule is over. The martyr dies and his rule begins." - Søren KierkegaardAs we continue to celebrate the life of our friend, Kevin DeLory, we have our friend and Kevin's, Jason Frazier, a strategy coach with 20/20 Vision for Success Coaching, to share some stories and insights brought on through a relationship with Kevin.  From the values of love, honor, and respect through leadership skills and unwavering determination, Kevin truly had an impact on all those that he came into contact with.  We hope you enjoy this episode of The Culture Matters Podcast as we remember our friend, Kevin DeLory.

Send us a textIn this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market.It's not about chasing leads—it's about building relationships.Stick around for details on an upcoming webinar where they'll go even deeper on these strategies.Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins.Links:Register for the Elite WebinarJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comJoin us in the hive Powered by NAMBKey Takeaways:The consumer journey is no longer linear; marketing must adapt.Creating a pre-funnel ecosystem is essential for engagement.Understanding consumer barriers can improve marketing strategies.Social media platforms are crucial for building community.YouTube is a powerful tool for reaching potential clients.Building trust is key to successful client relationships.Loan officers must nurture leads before they are ready to buy.Chapters:00:00 Introduction and Acknowledgments02:51 The Importance of Consumer Journey05:46 Creating a Pre-Funnel Ecosystem08:50 Understanding Consumer Barriers12:08 Leveraging Social Media for Engagement14:59 Building Trust and Authority18:03 The Role of YouTube in Marketing20:55 Final Thoughts and Webinar Promotion

Beep Baseball Tonight podcast gets the exclusive with MindsEye CEO and lead host of the beep baseball world series to chat: field relocation, Viva Las Vegas Beep Baseball Invitational, and nothing about the Saint Louis Archers lol.Beep Baseball Tonight podcast gets the exclusive with MindsEye CEO and lead host of the beep baseball world series to chat: field relocation, Viva Las Vegas Beep Baseball Invitational, and nothing about the Saint Louis Archers lol.

Navigating Real Estate with Authenticity: Insights from Chelsea PeitzChelsea Peitz emphasizes the transformative power of video communication in today's digital landscape, highlighting that consumers are increasingly expecting to see people on video to establish connections. With a background in clinical psychology, Chelsea shares her journey from aspiring therapist to a leading voice in real estate marketing and personal branding. She reflects on the evolution of social media and how platforms like Snapchat have influenced real-time communication, paving the way for a more authentic online presence. Throughout the conversation, she encourages new agents to define their unique value propositions and embrace personal branding as a cornerstone of their success. Chelsea's insights on the importance of sharing one's story resonate deeply, as she advocates for genuine connections in an increasingly digital world.Chelsea Peitz offers profound insights into the evolving landscape of real estate marketing, highlighting how video and social media have become indispensable tools for agents. The dialogue centers around the idea that consumer behavior is being conditioned for immediate engagement and visual stimulation, similar to the convenience provided by platforms like Amazon. Chelsea predicts that in the near future, not having a video presence will be met with skepticism, paralleling contemporary reactions to individuals without social media accounts. This perspective underscores the significance of adapting to digital communication channels in order to meet client expectations and foster deeper connections.Throughout the conversation, Chelsea shares her unique journey from her early aspirations in clinical psychology to becoming a prominent figure in real estate marketing. Her experiences navigating economic downturns shaped her understanding of the industry's challenges, driving her to embrace digital marketing strategies. By focusing on personal branding, Chelsea emphasizes the importance of identifying and articulating a unique value proposition that resonates with potential clients. She encourages agents to share their stories and experiences, fostering a sense of authenticity that can differentiate them in a competitive market.Moreover, the episode sheds light on Chelsea's involvement in the Snap Pack, a community of supportive peers that has significantly influenced her professional growth. The collaboration within this group exemplifies the power of networking and mentorship in the digital age. As Chelsea looks ahead to launching her educational programs with Jason Frazier, she aims to provide agents with comprehensive resources that cover various aspects of digital marketing. By instilling confidence and offering practical tools, Chelsea is determined to empower real estate professionals to thrive in today's fast-paced, visually-driven marketplace. This episode is a treasure trove of insights for anyone looking to leverage video and social media effectively in their real estate business.Takeaways: Chelsea Peitz emphasizes the importance of using video to communicate effectively in today's digital landscape. Consumer behavior is evolving, and people are increasingly expecting to see videos about others online. The shift from traditional marketing to digital platforms is essential for real estate professionals. Personal branding is crucial for success; understanding your unique value proposition helps attract the right clients. The rise of social media has changed how we connect and communicate in the business world. Chelsea encourages individuals to embrace vulnerability and authenticity when building their online presence. Links referenced in this episode:

"No matter what you do, your job is to tell your story." - Gary VaynerchukMortgage professional and strategy coach with 20/20 Vision for Success Coaching Jason Frazier is back on the show for another go around with The Culture Man.  Jason and Jay are unpacking what happens when loan officers want to convey market information to clients, demand only mattering when it leads to action, and making sure that the content you're putting out there resonates with people.  We're covering a lot of ground today, so make sure you're nice and limber before embarking on this journey with Jason Frazier.

He is a 15-year veteran in the mortgage industry, holding key leadership positions, including Executive C-Level positions for notable retail and wholesale lenders, and a former Retail IMB co-owner. He is the Chief Growth Officer, Executive Growth Coach at 20/20 Vision For Success Coaching & Consulting, and Broker CMO's founder. Recognized as an award-winning mortgage marketer and a highly sought-after speaker, he has earned accolades such as Top Mortgage Professional by Yahoo Finance & USA Today, NMP's Top 50 Most Connected Mortgage Professionals, HousingWire Vanguard, and more. His expertise has been showcased at major events like Gary Vaynerchuk's Agent 2021, Inman Connect, NAMB National, Mortgage Mastermind, and AIME Fuse, among others, solidifying his status as a thought leader in the mortgage industry.Joining me on this episode of The MindShare Podcast to talk about our ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros ' - is Special Guest – Chief Growth Officer – Jason Frazier 6:54 *since you were the one who pushed me to start this podcast, can you share with us, what motivated you to do so, and did you ever imagine it would reach 300 episodes?13:18 *is voice marketing still as hot now, as it was 6yrs ago when we started on all of this?17:28 *what role do you think podcasts play in marketing and education for sales professionals today, especially compared to when we first started… and a lot of people have tried to start a podcast, or have started one, and then just don't continue, why do you think that is?22:21 *how have you seen marketing strategies evolve over the last few years, particularly for mortgage professionals… are there unique challenges they face compared to realtors or other salespeople… what's hot right now… what's trending when it comes to marketing and communication for any brand?29:02 *should we be trying to keep up with the trends when it comes to marketing?35:02 *beyond the “trends”, what channels do you see as the tried tested and true when it comes to … building mindshare?40:28 *what are some of the most common mistakes you see people making in their marketing efforts today, and how can they course-correct?41:43 *what about online lead gen… big lawsuit involving NAR and fake leads, what's your thoughts on this?53:04 *do you think online lead gen has seen its day?1:02:38 *what's your take on the whole bright shiny object of AI right now?1:07:02 *how do you see AI and automation influencing sales and marketing in your space, and what advice would you give to someone feeling overwhelmed by it all?1:11:56 *what do you suggest anyone do if they want to leverage AI for their life and/or business?1:20:16 *what do you suggest as a daily actions… non-negotiables for anyone who wants to build and maintain more relationships with more people?Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Chief Growth Officer – Jason Frazier, as we talked about ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros.Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you leveraging your brand and content strategy to gain a competitive edge in today's market? On this episode of Finding Your Competitive Edge, Brian Covey sits down with marketing expert Jason Frazier to discuss how you can do just that. Together, they dive deep into the interconnected world of marketing, content strategy, and brand building, sharing invaluable insights on how these elements can drive your business forward.Jason, a recognized industry leader, shares key insights on staying ahead of trends and using content to establish authority in your field. The conversation highlights practical, actionable tips for professionals—especially loan officers—looking to capture more market share and build a lasting legacy in these unique times.

The Big Noise has made it big time and cannot host regularly so Chad Dillon will be taking the reigns and doing something with those reigns. He begins by talking world series with Jason Frazier and the new elected President of NBBA formally known as Big Noise of Beepball.

Chad writes the final chapter to 2024 World Series with Jason Frazier and Richie Flores.

Jason Frazier, CEO & President of MindsEye Radio, explains the Beep Ball concept with Megan Lynch and promotes the Beep Ball World Series coming to the region. MindsEye and Lighthouse for the Blind- St. Louis are searching for at least 140 volunteers to support the upcoming National Beep Baseball Association (NBBA) World Series taking place at Slyman Bros SLYSA Complex in St. Charles, MO.     Credit: © SARAH PHIPPS/THE OKLAHOMAN / USA TODAY NETWORK

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” - Peter DruckerMortgage professional and strategy coach with 20/20 Vision for Success Coaching Jason Frazier is our guest on the show today and we are ecstatic to have him here!  Jason and Jay dig into events that will change your life and how they can be handled, always keeping your eyes on your goals and adjusting them as you go, and what kind of value home ownership truly has.  We're unpacking a lot today, so we hope you're ready for a great episode of The Culture Matters Podcast.  

Jason Frazier is the CEO and president of MindsEye Radio. He spoke to Community Voices about MindsEye's mission to create an inclusive community by translating vision into audio for those who are blind or visually impaired.

Jason Frazier is a real estate & finance professional, as well as marketing and technology.00:00 Intro10:25 Opening opportune doors.20:10 Make an impact & leave a legacy.30:01 Don't talk about it. Be about it.40:10 Only you can save yourself.50:10 Making good points.BrokerCMO.com

Special Guest: Jason Frazier#howimetyourmortgage​ #justthetipscoaching​ #justthetips​ #salescoachingdenver​ #salescoaching​ #realestate​ #mortgage​ #sales​ #salestips​ #businesstips​ #tunein​ #podcast​ #videocast​ #applepodcast​ #spotifypodcast

Kurt Kastorf, the legal advisor for Cop City Vote Coalition, discusses a referendum to cancel the lease for the Atlanta Public Safety Training Center and the lawsuit targeting a City of Atlanta clerk's rejection of the wording in a petition. (Note: Shortly after broadcast, the city clerk's office announced the petition has been approved. In a statement, coalition organizers say they are waiting for an official copy of the final petition before deciding on moving forward with the lawsuit.)The Atlanta City Council recently voted to change the penalties for parents or guardians of children who violate the city's curfew. Plus, the latest on another attempt to put Jason Frazier on the Fulton Board of Elections. WABE politics reporter Rahul Bali discusses the latest.Plus, a visit to the doctor changed Martinus Evans' life forever. More than a decade ago, the former football player was advised to “lose weight or die.” Evans talks with Rose about his holistic approach to health and wellness, body positivity and his new book, “SLOW AF RUN CLUB: The Ultimate Guide for Anyone Who Wants to Run.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cleta interviews Jason Frazier, a citizen volunteer, and self-described ‘data geek' who has taken it upon himself to examine the voter rolls in his home county of Fulton County, GA. […]

Cleta interviews Jason Frazier, a citizen volunteer, and self-described ‘data geek' who has taken it upon himself to examine the voter rolls in his home county of Fulton County, GA. […]

In this Episode we sit down with Jason Frazier of Mindseye and discuss: - How Mindseye helps the blind on a daily basis -How great of an organization they are - How you can help by just reading the newspaper, magazine or other aspects - How they got started - How Jason got started with Mindseye - The impact they have had - Much More

Jason Frazier of Minds Eye Radio joins the podcast to announce our partnership and our addition to the Minds Eye Radio family. We also learn a cool twist to the upcoming 8-team tournament in Saint Louis this summer. Find out who is going to win the East and West divisions in July. We also learn how the Indy Thunder elevator pitch beep baseball. For information on beep baseball visit: www.nbba.org

It's hard to deny that we are in a recession, but how can you put your brand and business in a position to still succeed? Can you even succeed in a recession?Three Things You'll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out LeadpopsReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing, dude, podcast. Books we're chatting about.Today is a very important topic, I get this question quite a lot, but maybe not as much as our guest. And people always asked me like, kind of, what should I do with like, what do I do when I have a site? First they asked me is do I need a site? And I say, yes, absolutely. If you want to have any type of an online presence, you need something, because people will go visit your site before they ever call you because they want to see what you're all about. They want to see if they can relate to you and they're whatnot. But beyond just having a glorified online business card, which a lot of people do in this market, how do you actually have a site that converts? What do you do with it? How do you massage it? How do you work it out, like, if I want a six pack, I'm gonna do less situps. And I'm going to eat healthier, probably stop drinking beer and doing all the above? Well, if you want your site to, you know, start spitting you out business, you need to add to it as well, no differently. Like I have this podcast, you're listening to this podcast right now, because we're getting about 40 to 45,000 listens a month. Thank you to you guys. And a result of this content that goes on my website drives people back to our website. And some of you might schedule a demo with a marketing dude this week, because of this podcast. That's what content creation is. But I create content to consistently add value to our audience. And to keep people coming in this is marketing the same way that we teach you how to market your business on the show, and as a client and whatnot. So what we're gonna chat about today is that subject, what can you do? What can you do? What can you push? What what do you do with a website? Let's just sit there. You just look at it. Do you talk to it? How do you massage your website? Make it work for you? Right? So I couldn't think of a better guest. I want to introduce our guests today. My friend Mr. Jason Fraser with lead pops, Jason wants to say hello to everybody. Hey, what's up, everyone, I'm excited to be here. Thank you. Thank you, my friend for having me on. I appreciate it. watched everyone a little bit. We are your frickin marketing whiz. He's like the mark. He's like a genius at a lot of his marketing ways. And he might be too modest to tell you that. But once you tell him a little bit about your background, cuz you do a lot in the mortgage space and whatnot. But tell us a little quick. And then we'll get into thisshow. And I want to ask you a bunch of questions on how you're making websites work for people that create clients. Yep, absolutely. Yeah. So my name is Jason Fraser. I go but just by Fraser and I've been in the industry since oh nine. I was born into the housing industry. My family owned a mortgage company and also had a family members who were real estate agents as well. So the housing industry is in my blood, but I didn't get into it till oh nine. Prior to that I worked for Peter Thiel, who some of you may know as the founder of PayPal. So I come I was born and raised in the San Francisco Bay area. So I came from Silicon Valley, technology startups venture capital world, that's kind of where I lived and then decided to join the family business in oh nine. And I've been a part of that I've held several executive roles. Chief Marketing Officer, Chief Strategy Officer,CTO, I've run sales teams are in Consumer Direct Marketing, I've coached or I am a coach, and I have coached both on the real estate side and the mortgage side. And right now I am the EVP of growth for lead pumps.Cool, man, so he has a lot of experience. Right now you guys are doing a bigthing and in showing people on how to deal with their sites I want to start with with this and get your first opinion. We're start at the very basics. Do we need to have a website in our business? Do a mortgage brokers or lenders or real estate agents? If you're an independent contractor or small business, do you need a website? Yes, you absolutely do. And it's it's funny look. And hopefully, if you have a lot, I mean, it sounds like you got a good amount of listeners per month. And so I probably don't have to let people know this. But if you are one of the Yeah, buts like, oh, yeah, but I'm doing this and yeah, but I'm doing this and yeah, but yeah, you need a website, right? I mean, you're you're absolutely insane. If you don't feel that you need a website right now, I'm not saying you need our one of ours that we do, because honestly, we're not a website company. But but we provide that but because it's important, but you absolutely need a website. It's it the we're going we're not backtracking from an online world, right. You need to your online property and websites, how you do it. And, and so, you know, I know we're gonna talk about a lot of different things. But this is what I want every listener to write down right now because it's going to be the foundation of everything I talked about because look, there's alwaysis a reason to say, hey, but I could do this, I could do that. But here, just because you're getting business does not mean that you're losing business. So I'm going to say that again, just because you're getting business does not mean you're losing business, right? And so when you don't have an offer, when you don't have a website, you're absolutely missing out on opportunities. There's no debate in that at all. Look, if websites didn't matter, you wouldn't how many times you go to website in a given day? Right? Case Closed? Let's let's, let's stop playing around with that websites are important. But wait, I, I have a pageon my broker's website.Why isn't that suffice? Well, well, actually, there's two things for that. One is, you can have that. But what I will say and I said this, even during recruiting calls and whatnot to other loan officers, is that you're not the lenders brand. The lenders brand is you so you're the face of everyone you're talking to. If I'm talking to real estate professionals, you're the face of a kW and exp real what wherever your compass whoever brokerage and look, even though they may have a big bite, and people have heard that name before the consumers and dealing with them, their consumers dealing with you, right, and if you're a mortgage professional, guess what agents consumers, they're dealing with you and right and, and I can tell you 100% And the mortgage space, there's only one main mortgage brand, and that's rocket. But when people referring people, they don't say hey, I'm referring movement mortgage, I'm referring loan depot, they're not referring the company that referring you. And and here's the plain truth, even if you love the company, chances are you're not going to work there forever. So you never want to tie everything to your brokerage or your your lender, yes, have that directory page, use it and get an actual we have a solution to help lenders because lenders are definitely not leveraging those those pages. But you need to have your own property where you could tell your own story that can be moved with you otherwise, because guess what, what happens if forget, let's say you don't leave them What if they go out of business and look in this market, we're seeing a lot of people kind of go belly up. And then what happens then if all you've been using is something that you don't control. And if you don't control the way people can get to you, then you don't have a business?Absolutely, you're the brand. No one's hiring the bank. That's why the worst thing you could do as an independent contractor is make your broker more money or more brand. The best thing you could do as an independent contractor is make your broker more money or more brand. You can't really go wrong either way. Exactly. But you are the brand, guys. So thank you for reinforcing that message. Alright, so yes, spokespeople are gonna go to your site to check you out first, especially if you don't know them, you know, maybe not so much in the relationship game. Oh, I trust my god, trust by God, great. But let's be honest, even the people that trust you still go to your website? You just don't know it yet. Because they're just sort of like, dude, do I really trust Mike? I mean, last time I saw him, he was pretty drunk. Am I gonna trust him with his house? Like, sometimes you need that little more professional? Not that I got wrong. But you know what I mean? Yeah. But people know you personally don't always know you don't always see you in the same light professionally. And it's more of an authority type thing. So walk me through it, though. Where do most of us go wrong? Because it we both agree on this guy's you need to say, yep, stop playing the game. If you don't have a site, you don't have a brand. If you don't have a brand, you don't have a business, and you're just another salesperson chasing the challenge, just a matter of time till shift takes you out. And that's what's happening right now across the industry. So let's go through and talk about how many people that have a brand during the shift.Are weathering the storm a little bit better? I mean, have you ever noticed like everyone who has a site has a lot of content on it? You see, I'm pretty active consistently on social media, their marketing consistently? Like, sure business might be down a little bit, but they're not starving. Is that a coincidence? Is that what is that? No, I mean, absolutely not. And look, there's what I always say, because as a coach, in fact, I just had this as a call a few days ago, is that it's never just one thing. It's a combination of things that you do from a marketing perspective, right? So let me put it this way. If you signed up with lead pops today and got our website and funnels, that would do absolutely nothing for you. Right, I'm gonna say that again. It will do absolutely nothing for you, right? You got to drive traffic to it, you got to use it, you got to put it in your marketing strategy, you got to have a plan for it. You got to do all these different things. And so what I would say for those that are weathering the storm and they say well, I know this guy knew that his website doesn't look nice or whatever and we'll get into that of what matters on the website and what doesn't but the but the point is is that the people that I see it hands down the people that I see that have weathered the storm that are doing deals in markets where someone else some someone's telling me oh, there's no deals that have there's no purchase business. Oh, really? Oh, then how come you know how come Doug's got 12 loans in his pipeline, right like and six of those are under contract and in a market that you told me is doesn't have any inventory and not deals because of marketing, right? And that takes all fourMost people think of marketing they're think, Oh, I gotta be on social media marketing is flyers. Marketing is Billboards, radio marketing is talking to freaking people at the supermarket is doing anything and everything to have conversations with people. That's what increased conversations equals opportunities. Right. So like, that's what people need to understand is the people that are actually doing okay right now is because it's, it's a consistent long term effect, right? Like they're trading on stuff that they did 90 days ago, 120 days ago, two months ago, two years ago, right? Those are the people that are okay, right now I have, I have a friend that just got his loan officer license like six months ago, and here and then we're in a pretty damn competitive market. And he's doing deals that I know other people have been in this business for two years that are are dying. And it's like, what's the difference? Oh, maybe because he's on social media everyday doing videos, how he's talking, he's going out there, he's doing anything and everything to create to create a sphere of influence, right. So that's what people are doing. And yes, driving traffic back to his website, so that you could capture that information.The only recession proof or shift proof business model is your personal brand, you guys, you can't like not feed the beast, because when you don't, and you rely on lead sources or other things you don't control, like a lot of the people. And I don't know how you might see this more in the mortgage space. But I know a lot of people who are relying on Zillow leads or realtor.com leads once that market shifts and the consumer mentality shifts, well, you can no longer rely on that source of just independent business, because it just you know, the numbers just don't work anymore. So you can never rely on stuff you can't control. And it's only a matter. It's a house of cards waiting for when you do that. And I like how you said that it's a cumulative cumulative that I say that correctly approach to marketing, it's direct mail, it's flyers, it's the picture you have, it's the consistent of videos you're doing. And it's a it's an overall communication strategy. Marketing is not advertising, is it? No, advertising is a form of marketing. But can you explain the difference so that people see that? Because you can't you do a little bit of both, right. ButI think people often confuse that. Yeah, cuz so I mean, to put it simply, right, it's because in look, we could get into the full stack of marketing, but advertising is AP, is that, right? Like, it's putting your replays on a billboard, it's doing something at a supermarket, it's, it's running ads, right? That is advert to putting something in a magazine or a paper or whatever that is advertising. That's a part of marketing. But like I said, marketing is you having conversations marketing is, is an extension of sales. In fact, I always like break down those barriers, sales is marketing, marketing and sales, right? Anytime you're having a conversation, guess what you're selling yourself, you're selling your services, you're selling your products, that is marketing, right? Like it's putting any type of positive and positive spin or diagnosing of like a challenge and solution to someone so that you can bring them in and help them right. So that's the difference. Really, when it comes down to marketing and advertising. They're not one in the same. Advertising is a piece of marketing. But marketing is not a piece of advertising, right? And it's one of those things, it's just one comes before the other and if you're just doing advertising and nothing else, you're gonna have a hard time. It's very tough. Very tough, because you're just, it's hard. It's almost impossible nowadays. Alright, so what am I what should I be doing now? You know, like, what, what should I be doing right now? I'm all I create content. Okay, so get really loud gets super loud. What do you tell all your peeps? Yeah, I mean, for, you know, kind of going back to one of the original questions as far as like, you know, what you should be doing is, is, is when it's your website, and what, when what you think is important or what not? It like, it's not like, Guess what, consumers don't care, right? They don't care about your as much as people like, look, Simon Sinek has done a great job at like, doing the why and having those talks and everyone feels good and wants to hug each other afterward. But guess what? The consumer cares about three things write themselves in the morning noon, and after supper, right? I think Dell Carnegie said that. That's the consumer doesn't care about your why that they don't buy why you do things, right. They don't know you yet. So they don't give a crap about you and why you do things until they know you and like you, then they will learn about you and your why and all that other stuff. But instead, people make all these websites to make it all pretty and nice and do all these things when the consumer doesn't care about that. And look, I have the data because we have 2500 plus customers of websites that I look at the heat maps to see where people are paying their pay attention to and all they care about is above the fold, meaning your hero section which is like your image, video, whatever, you got to have a strong headline, sub headline, a call to action and tell them where they need to go. That's what lead pops. We don't focus on making very pretty websites even though we do we focus on conversion, because that's all that matters. Do you want a nice looking website? Or do you want a nice looking website that converts? Right, I think and if you said if you don't then get out of the business because you're going to you're going to starve right unless you have someone else to speak and a lot of money for you andAnd so when it comes to that guy's like people actually on the mortgage side, you know, for your all your mortgage listenersget choked up about this. But when the is that you send people to your Apply Online link, we call that apply or die. It's, it's the worst thing you could do you put someone that doesn't know you, like you, or even trust you into an instant buying decision of something that's going to be their biggest financial transaction in their life.So like, give me your it's like, an ask for like, the social security number and like, like, yeah,why not? Right? Yeah, let's just let's just do that. Like, look, guys, like, that's, that's not how we do it, you know, we evolve, things change. And so. So that's, that's the what you guys got to figure out. And that's what we focus on. We focus on conversion, we focus on you know, soft, yes. Ladders and stuff to get people saying yes, yes, yes. And then you hit him. And then eventually you it's just it's funnel marketing, very simplistic. And then, you know, to your, you know, to your question about content. Look, right now, I'll tell you right now, who's going to win in this market, the people with the largest databases with the highest amount of trust, right you want if you want to create a never ending, and look this, this is future proof, right? It doesn't matter and a down market, up market, middle market, it doesn't matter where you are, Phil, if you want to have a never ending pipeline, you need to talk to people and put people in your database. And here's one fundamental rule of marketing that everyone needs to understand. And look, you could anyone could argue with me, debate me challenge me on it, but I will throw right back at him the proof that I'm right, and that is whoever spends the most amount to acquire customer wins. Right?And if you see that with like, like, look at look at how many, you mentioned Zillow earlier, right? There's a reason why an agency you actually helped this happen and mortgage providers mortgage lenders to, but that no one gets more real estate traffic than Zillow. Right? And there's a reason for that, right? Because they spent the money they did what they did they did the you know, the the frog and kind of a slow boil pot. Right, you know, it didn't know that it was getting boiled, but it did. And then on the mortgage side, same with like rocket right. Even though they've been they've been knocked down, you know, by UW M. That it's, it's they spent money on marketing, right? Zillow spent a lot of money on marketing, rockets, biggest expense is marketing. But there's a reason for that. So you got to understand that you got to put yourself out there, you got to be marketing every single day because you got to be filling that database, and then understand this very fundamental rule when it comes to lead generation. Everybody's a lead, but not everyone's a prospect. Right? And you got to you got to differentiate to everyone, like just talk to someone, they raise their hand and automatically they're a prospect before you qualify and renew anything to do it. Right. This is sells one on one. Right? So you just got to understand that you're having conversations with everyone, because you want everyone you can in your database. Because the more conversations you have, the more deals you're going to do. Yep, books 10 to 15% of the people on your Facebook feed. Following you connect with on Instagram you run across in the grocery store you see at your kids soccer games, and baseball games, they're moving this year. Most of them don't know it yet. But all 100% of them have referral for you. In a referral dominated business, like don't overthink this stuff. But if you're not thought of firstyou that gets passed up, that's just an opportunity. So like 80% of people I don't do you know, the number for the mortgage space. I know in the real estate agents 80% of people over it's like 80, for some like that hire the first person they meet with, you know, what that is in the lending space is similar? It? I don't know, I don't know what it is in the mortgage space. I've never really i But to me, I kind of take that as like, because I look at look at it this way. A consumer is a consumer regardless of product, right? So I would imagine those percentages are roughly going to be the same because I will say this and you may you'll probably notice on the real estate side, at large and and in the mortgage space, the retention of that once you do a deal with the consumer, the retention is about 23% or 22% of that customer and I think in the real estate, it's in the teens last time I saw that you do a good job doesn't mean that they're coming back, right? Yeah, well, that's because people stopped talking to him in the real estate space, like 80% of people forgot their agents name like the agents name, they don't even know the first name anymore after six months, because we don't stay in touch with them. And if you're having a problem with that, guys, I'm going to take a shameless plug real quick you need to get to referral sweet.com All right referral suite.com Because all we do is farm your database and make it really simple. I just need one to two hours a month from you and that's about it. And people stop forgetting you exist but back to the show.Yes, that's it's crazy that we don't stay in front of them but we don't look at past business as future transactions because we're too short sighted. You don't spike the football on loan number one you spike the football and referral number four from the person you sold loan when were one four years ago. That's when you spike the football in these types of relationship based businesses guys, don't be so short sighted.it.Alright, so what do you do now? Give me some advice. What are we going to do with the market? How do I get loud? What do I how do I get more and more conversations? What kind of activities specifically should I be doing?Yeah, I mean, that's a good question. And to me, I think it's like I mentioned the beginning, it's a combination of things that you need to have a an omni channel, attack writer strategy, and that's social media. And that doesn't mean you have to be on everything doesn't mean you have to be on Instagram, Facebook, Twitter, whatever, every channel is different. For first and foremost, it's understand where your audience is, right? That's, that's first and look, I could even go even back more and say, hey, you need to have a CRM and all that other stuff. But look, that the fact that it's 2023, and we're still having the conversation and trying to convince, I'm still trying to convince people on social media, which is stupid, but I've also got to the point, I don't know if it's my age, or just because I've been in this industry long enough. But like, I stopped trying to convince, as soon as I get into any type of conversation, I'm like, is this not for me?Okay, good, fantastic. There's no nothing for me to talk about, because we're already going to lose. And so either you're gonna lose today, you're gonna lose down the road, but you will lose, right? And, and soyou need to be you need to be putting yourself out there right in and look, I could get into the stupid stuff of like, hey, you need to be telling stories. And, and obviously, you know, we're on this podcast to be doing video, right? The fact that we're still having conversations about the importance of video is freaking ridiculous to me, too. But that's what you need to be doing and understanding where one understand your audience. Who are you trying to reach? Where are they at? And then what problem you're solving for them and under and going deep. And I have this issue with loan officers all the time, is that there's reasons people are buying and selling, right? It's not simply because they want to move, there's a reason why they want to move. Understand that because the more the more specific right and personalise your messaging is, is going to be 10x to 20x more effective than what your competition is doing. Right. In fact, I'd say it's even more and it's because our competition looks for the least path of resistance, they look for the easy way out, they look for shortcuts, they look for hacks, they want to do anything but work when it comes to marketing and putting stuff out there, right? Or they'll buy leads because they think that's deals on a platter. It isn't right and so and I've done this both on the real estate side and the mortgage side, andso you should be putting content out there you absolutely should be using hyperlocal marketing strategies and your business because people care about where they live. You should also be using email marketing, right? Like that kind of went out of style was starting to go out of style not too long ago, but now it's it's made a pretty big comeback. And I'll tell you this email is your only one to one connection that you're going to have because guess what you do not you This is why you don't build a mansion on rented land, right? Like you don't control Facebook, you don't control Instagram, every time I hear someone complain about the Facebook algorithm or the you know, the Instagram algorithms like what do you think they were going to do? Do you think they were just going to be free and fun and fair for their entire life, they're a business they need to make money so just get over it so that but but if you have an online property, you have that one to one connection via email, that's how you stay in front of it. That's how you control you track your traffic because if you don't do that, then you could get slapped by Google with an algorithms change and if you're running ads, those I remember running like Zillow long form in the beginning when I was doing Consumer Direct, right oh, it was really nice getting those 12 to $14 leads but guess what, when two years went by and those were 60 the ad right and then you're looking at a three to 4% conversion rate maybe a six to nine month nurture right like that's real money we're talking about except but guess what, you just completely went into their basket you are completely dependent on them so you had no you know, no choice but the pay to play none of these companies are evil right we make them evil because of what of the of their practices but what we gave them the power to do it so what are we complaining complaining about beat them right compete don't just stop doing it. I I have people I hate and it's crazy to me like I get it on the real estate side. Not really but I do.On the mortgage side. If you are paying any type of money to Zillow, you are insane, you are insane and your main bread and membrane will shout out to Cypress Hill. They're for dinosaurs like me, but Cypress Hill, but But it's insane because on a lender, they're they they are a lender. Zillow is a mortgage lender. And then when everyone comes back, man, it's like well, this and that. And I'm like me ask you this. You're at loan depot, right? Yeah. Malone depot, would you pay movement? Would you pay movement mortgage for leads? Oh, absolutely not. What's the difference? Extra zero. And so that that's what I'm saying, Guys, you got to control your traffic. You got to control your sources of income. You got to control where the consumer is going to find you. Because that's the only way you're going to stay relevant long term and not be dependent on someone else for your success. Because that's never a winning formula.He hit it on the head.So many people aren't using email, we're video emailing consistently, every month, we're going to 40% open rate. And the videos have nothing to do with real estate or lending or anything. They're like talking about a restaurant, their community, their local. And it's just reminders, you don't need to, like when we're just there's different types of databases andthe warm database are like all the list of people who all have the potential to refer or do business with you. And staying in touch with that audience. And those people the 200 to 300 400 people you invite to your wedding or funeral with an unlimited budget on both are the ones that you just nurture and you're not nurturing, like, just staying in touch with people, if you don't own your own data, you're in the data collection business, just like I am, like, I listened to my stats, I want to build my email list because the larger my list or my database grows, the more opportunity I have to sell more people our services. So we don't in the industry don't nurture any of the relationships we have. And then they get pissed when you log on the Facebook Like fuck, they just bought a house and they forgot I was in the business. Dude, you gotta like farm these people, you farm them with content, it's very simple. And you have to nurture and keep in touch with people because it's a giant popularity contest. Nobody wants to go interview a bunch of lenders or realtors, like, that's like the last thing I want to do. Can you imagine like, going on a speed dating round with a bunch of mortgage brokers like I'd rather watch fucking paint dry. And same thing with realtors, they just want to know they could trust the first person they meet with will start becoming the first person they meet with you do that by getting really loud, you're adding value to other people's lives connecting with people. You don't have to pitch them or sell your freakin interest rates or, or go see a house and every conversation you have. But you do need to remind them what you do for a living. And that's very simple to do.Well, that dude, very well said, Any closing thoughtsyou have here for people? Yeah, and you know, I'll put my coaching hat on here for a second is Look, I told you what to write down in the beginning, which was you know, just because you're making you're doing business doesn't mean you're losing business. And I'll tell you this is you gotta write, it's kind of like a Venn diagram, you gotta write two circles. One is what you want to hear and what you need to hear, right? And be very honest with yourself and what you want to be told and what you need to be told, right, and then the intersection of those two, that's where the gold is, right? Because that's something that you're going to lean into and do. And if you don't find that, then you got an issue, and you got it. And you gotta kind of audit yourself on what you're doing. But you know, to a lot of the stuff that we talked about, about, you know, being you know, one is the nurture processes, you should be spending as much money, if not more on your retention, and your post close as you do trying to acquire that customer, right, you spend more money on the people you do know, as opposed to the people you don't know. And we don't do that at all. Because it's not sexy. It's not instant gratification. It's not instant ROI. So we you know, we forget about it, we leave it to some you know, crappy CRM post drip about winterizing your pipes, pumpkin pie recipes, you know, fall back, spring forward, all that other nonsense that turn back the clock and turn back to you know, we're, that's not going to keep you top of mind. Right. And that's why that community piece is so relevant is because as as a sales professional, especially in a community, is that is that you all you care about is attention and awareness of who you are. That's all you should care about. Right? It doesn't have to be about your house, or being a mortgage professional or any of that other stuff. Right? Yes, tell them what you do make sure that that's part of your content strategy. But if someone just does did it, if you just sold someone's house, right, they don't care about the rest of the houses you're selling or any of that other stuff, right? You got a segment that database and talk to him about stuff that they're going to care about, right? Because one of the things that we have going for us more than any other sales profession, is that we that we help people achieve dreams create stickiness, create generational wealth, right fame, you know, really create happy situations that go to the emotion and heart. So there's automatic stickiness there. So the only reason that we screw that up is because we screw that up. Right? So that you know, so that's what's super important to all you guys know, you know, for all you guys to know. And then this is the last thing that I'll leave you with, is that you got to understand that your marketing starts before that consumer consumer even knows who you are, right? That is when your marketing starts. Because you never know when they're saying and before you could tell me that you sold something over list and over the last two years. Congrats, I'm sure that was very hard. But like, you know, doing stuff over list, you know, sell stuff in 10 days, bah, bah, bah, bah, bah, before they're to close the credit clinicals before you can tell me any of that. I have to know who you are. If I don't know who you are, then you're not relevant. Right? And don't let the last two are 2020 and 2021. Don't let that unicorn yours fool you into thinking you have something that you don't and look Don't Don't get me wrong. I say all of this out of passion and love for this industry. I mentioned my story in the beginning. I'm here for life. And so I want all of the true professionals to win.But here's the thing gotta understand is don't let those things for you. Right? You got to understand that the markets are going. And we could be in a market like this. If you look at historical data, and look, everyone wants to be rosy. Everyone wants the interest rates to be what they are, and inventory and all that stuff. If you look at swings, this could be a five to 10 year swing of being this being the normalized market. So guess what? Guess what? Get dressed, put, roll up your sleeves, put in the work and do what needs to be done. But marketing is going to be the most important thing that you do for your business from now on going forward. Why don't you tell them where they can find you guys? They want to learn more. Yeah, if you guys want to, you guys could always look I'm all over social media. So you know Frazier real I'm the real cmo on all social media channels. And then you can also check us out at lead pops.com. Appreciate it folks. If you're going to struggle with what to create Why don't you join the next content creator challenge you can visit www dot real estate content creator challenge will give you 30 days of content was from video email to memes to creating short form real to long form videos, you're actually going to take action do them, learn how to do them. It's not as hard as you think it is. But that's why we do these challenges. And it's only $49 to go ahead and visit WWW dot real estate content creator challenge.com and join this month's challenge which starts on March 14. Dude, appreciate you coming on to the show. We had a great time. Folks. Listen, this is like feel like we speak the same language man keep it up and folks just take action. Get Loud, start creating a whole lot of content. It's how you start marketing its content marketing, make sure everyone when they think of real estate or lending thinks of your name. When that term comes up, and as long as that happens, you will always attract business despite market conditions. So you guys next week, thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

In today's episode of the podcast, Matt is joined by EVP of Growth at leadpops, Jason Frazier. Jason was born and raised in California and headfirst into the Mortgage Industry. An engineer by trade, Jason found a love for technology at an early age. He worked for Peter Thiel, learned a lot from Gary Vee, and applied his skills to his family's business. How did he do this? Tune-in to find out - Welcome back to the Get Better Everyday Podcast! Want to help the show? Sharing this episode with a friend or on social media is the number 1 way to help us grow. Leaving 5-star reviews on Spotify and Apple Podcasts are also great ways to give back. Visit mattgouge.com to learn more! --- Send in a voice message: https://anchor.fm/matt-gouge/message

Jason Frazier is on The Loan Officer Wealth Podcast this week! During this exciting conversation you will learn more about Jason's tips and tricks on marketing for mortgage professionals! The Loan Officer Wealth Podcast | EP. 41   Jason Frazier explains why making videos is so crucial in today's market and where marketing is heading in the future for mortgage professionals and loan officers!   The importance of making EDUCATIONAL CONTENT on your social media and making area specific videos about your niche market to increase traffic and leads from Youtube.   Jason also explains what his best source for quality lead generation is, the difference between a lead and a real prospect and why making this distinction is so important.   Make sure you share this message and you subscribe to the podcast and leave us a 5-star review!  

Jason Frazier, EVP of Marketing at Victorian Finance, Mortgage Coach, Marketer, and Podcast Producer at Next Level Loan Officers, and Founder of Mortgage X, joins the next episode of The Support Automation Show. Jason Frazier is an award-winning marketer, disruptive strategist, and technologist with more than twenty years of C-Level expertise. Today, he shares his expertise on how organizations can automate their marketing.

The Big Sports Show Jason Frazier Beepball 6-23 by

Special Guest Jason Frazier#howimetyourmortgage​ #justthetipscoaching​ #justthetips​ #salescoachingdenver​ #salescoaching​ #realestate​ #mortgage​ #sales​ #salestips​ #businesstips​ #tunein​ #podcast​ #videocast​ #applepodcast​ #spotifypodcast

On this episode Frazier joins Sean Z and Kellen to talk about all the opportunities for business that loan officers have in the current market. Frazier also talks about his new role inside next level, how the community was built for this market, and why this isn't your daddy's mortgage industry any more. 1:45 Frazier's nnouncement7:30 The power is in the group13:45 This is different16:15 Committing to the process19:40 Power 90Quotes:“Next level is a like a real-time dynamic playbook for LOs that gets updated every day.”“The power of our community is due to the collective expertise of our members.”“I love times like these because of the opportunities that a market like this provides.”“This isn't your daddy's mortgage industry anymore.”“Business is always done in every market, the difference is who is doing the business.”Key Takeaways:Learning from an active mortgage pro will make all the difference in how you can approach your business. If you take what you learn and execute, you will be able to get business than you wouldn't normally get.These times are different and you need to be different in kind. Actions that matter is not just a saying, it is the foundation for success if you execute. Don't waste the opportunity to learn from those that know how to win in any market. Links:Next Level Loan Officers - www.BecomeNL.comLoan Officer Events - loanofficerevents.comNext Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h Social Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQLinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/Text the word: nextlevel to 36260 to download our app

In this episode of HWS, I'll be conversing with Jason Frazier the CEO/President of MindsEye. Come listen to Jason tell his amazing story and how his company is providing an amazing service to the visually impaired community. Trust me, you don't want to miss this one. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We welcome the one and only Jason Frazier to the guest seat today on Empowering People More with Eddy Perez.Jason has been the Chief Strategy Officer and EVP of Marketing for EPM and has made waves in any surfer's paradise when it comes to the future and what it entails.Jason certainly has the X factor! See what we did there!Tune in!

How do you stand out as a loan officer in a commoditized industry? As Jason Frazier, Chief Strategy Officer at EPM and a second-generation mortgage professional will tell you, it all comes down to marketing.    “The only way to stand out is by being 10 times better in something,” Jason says. “You're not going to be 10 times better at service. You're not going to be 10 times better at rate. You're not going to be 10 times better at experience. What you can be is 10 times better in your marketing, period.”   Jason, who's also worked in venture capital technology startups, for hedge funds and as a coach and consultant, sees the loan industry as one that's been slow to embrace the fundamentals of customer experience, marketing and technology. There's merit to the way things have traditionally been done, he reasons. But now, it's time to innovate. On this episode of the Loans on Demand Podcast, Luke and Jason talk about bringing a disruptor's mindset to your career as a loan officer.    What You'll Learn: How Jason has used the ACT framework to help both loan officers and agents close millions of deals since 2018 The importance of finding a coaching group Why you need to get rid of “cost mindset” in order to be successful And much more!   Favorite Quote: “The consumer doesn't want a mortgage. Nobody wakes up and thinks, ‘I want to be hundreds of thousands of dollars in debt, I want to give you access to my bank account, I want to get all this paperwork and go through all that stuff.' Nobody wants that. So why are we selling that? Sell what they want. Sell the dream, which is homeownership.” — Jason Frazier   Connect with Jason: LinkedIn Instagram Personal website   How to Get Involved: LinkedIn Facebook ParagonDMG.com

Alan Dietz and Zach Evans catch up with NASCAR Camping World Truck Series winner Tate Fogleman, Blizzard Series winner Casey Smith, SMART Modified Tour winner Brandon Ward, PASS Super Late Model winner Trevor Sunburn and Tri-City winner Jason Frazier in this episode of "The Bullring" presented by Five Star Race Car Bodies.

Special guest: Jason Frazier#howimetyourmortgage​ #justthetipscoaching​ #justthetips​ #salescoachingdenver​ #salescoaching​ #realestate​ #mortgage​ #sales​ #salestips​ #businesstips​ #tunein​ #podcast​ #videocast​ #applepodcast​ #spotifypodcast

In this episode, Jay interviews guest, Jason Frazier in a must-listen-to episode about having the right mindset to change the world as a marketer. If you are interested in influence, having the right voice and especially having the right mindset, then this episode is for you. In two and a half hours Jason and Jay have a highly impactful conversation about what Jason Frazier does BEST in the opinions here at Culture Matters.Have a listen!

https://www.amazon.com/Blood-Black-Against-Memphis-Killers-ebook/dp/B06XVT2976/ref=sr_1_1?keywords=blood+on+black&qid=1559059428&s=gateway&sr=8-1 https://www.amazon.com/Where-Monsters-Go-Against-Memphis-ebook/dp/B06XVNXCJV/ref=sr_1_1?crid=XNLYB8QUIQ7F&keywords=where+the+monsters+go&qid=1559059470&s=gateway&sprefix=where+the+monsters+go%2Caps%2C167&sr=8-1 https://www.amazon.com/Case-Against-West-Memphis-Killers-ebook/dp/B07C7C4DCH/ref=sr_1_3?keywords=gary+meece&qid=1559059536&s=gateway&sr=8-3 https://www.amazon.com/gp/product/B0753HJZ1P/?ie=UTF8&keywords=gary%20meece&qid=1559059573&ref_=sr_1_6&s=gateway&sr=8-6 https://www.amazon.com/Blood-Black-Against-Memphis-Killers-ebook/dp/B06XVT2976/ref=sr_1_2?keywords=gary+meece&qid=1559059573&s=gateway&sr=8-2 "I'VE HEARD FROM A LOT OF PEOPLE THAT HE HAS BEEN POSSESSED" Stories originating from Baldwin buddy Garrett Schwarting had almost as much credibility as the “Hobbs family secret” or the later imaginings of Aaron Hutcheson. During his many interviews with investigators, the 15-year-old Schwarting was a font of information, some of it clearly misinformation, some possibly disinformation, often not only at great odds with statements from others but with himself. While attempting to help Echols and Baldwin, Schwarting tended to confirm suspicions about them. He didn't help out Misskelley either. For instance, he said that his sister's best friend, Tiffany Allen, had been going out with Jessie, “and she would come to school telling me stories like he beat her and all kind of stuff like that. She had black eyes, busted lip.” Bryn Ridge, acting on a tip that Schwarting knew Echols and Baldwin and might have information on the murders, talked to Schwarting on May 19. Schwarting told Ridge that he had not seen Baldwin in over three weeks. On May 25, Schwarting told juvenile of ficer Steve Jones that Echols was not involved in the murders. Then, on June 7, the Monday after the arrests, Schwarting ran into Jones at Barfield's, a local store. Schwarting was looking for a copy of the Commercial Appeal so he could read about the arrests. He explained that Baldwin could not have been a part of the murders. Schwarting claimed that he had gone to the Baldwin residence on May 5 on three occasions, first at 7 p.m., then at 7:30 and finally a third time. Schwarting had wanted to borrow a long white Ozzy Osbourne T-shirt that the Baldwins could not find at first. So Schwarting returned twice more, bringing along his friend, 13-year-old Kevin Lawrence, the final time. Schwarting claimed he stayed and played Nintendo at Baldwin's home until 9 or 9:30, when he went to spend the night at Kevin's. At first Schwarting's alibi for Baldwin seemed to have backing (sort of) from Kevin Lawrence. Even so, Lawrence's version raised a question about Baldwin's school attendance that day. Jones compiled his information from Schwarting in a handwritten report dated June 7 and filed on June 10. On June 11, just before Ridge held an extensive interview with Schwarting, Lawrence told police that his mother had checked him out of school on May 5 at 12:45 p.m., and that Schwarting dropped by his home. Lawrence said that around 2 p.m. they went to Jason's home to retrieve a shirt he had loaned to Jason (over four hours earlier than Schwarting had described). After Mrs. Grinnell opened the door, Jason told them that “he couldn't find the shirt or that he had to go get it from his friend,” according to Lawrence's statement, handwritten by Ridge at the boy's request. The boys returned to Kevin's house. About 20 minutes later Schwarting went back over to Jason's, returned about 15 minutes later without the shirt, and left again for Jason's about 30 minutes later. That trip took about 30 minutes. Schwarting returned again without a shirt. Schwarting stayed at Lawrence's until about 7 or 8, playing Nintendo, before going home, said Lawrence. No one else had claimed that Jason and his mother were both home at around 2 p.m. that afternoon. Jason's attendance at school was documented. Schwarting claimed he was hanging around the Baldwin home until 9:30 while Lawrence claimed Schwarting had been at his home that evening. The timeline from Lawrence provided no alibi for Baldwin. Ridge then questioned Schwarting, who claimed he had gotten out of school at the usual time on May 5 and that Kevin showed up around 5 or 5:30 and they had gone to Kevin's home in Lakeshore, arriving about 6 or 6:30. Schwarting said he called his mother to get permission to spend the night with Lawrence. He claimed he had gone to Baldwin's home three times, at roughly 30-minute intervals, starting around 6:45, the last time staying and playing Super Nintendo with Matt, little Terry and Ken while Jason looked for the shirt. He said Ken left around 7:30 to 8:30. They began playing Street Fighter around 8. Schwarting also told Ridge that, after Jason cut his uncle's lawn, Jason had gone to Wal-Mart and played Street Fighter while a youth named Don Nam watched. (Nam initially gave a statement saying he had seen Baldwin at Walmart around 6 p.m. on May 5. He retracted the statement the next day.) Schwarting —- who didn't see Baldwin cutting grass or at Wal-Mart — said Baldwin left Wal-Mart at about 7 p.m. for home. Schwarting claimed that he had run into Nam at Wal-Mart later,. Nam told him about seeing Baldwin. Schwarting said he had learned details about Jason's lawn mowing earlier on June 11 from the newspaper. Ridge asked him: “… How do you know that's the night that occurred?” Schwarting: “It said in the paper that they came up missing May 5th.” Ridge then asked him what else he did that afternoon. Schwarting first replied that he shot pool at the Lakeshore store. Ridge pointed out that just prior to the interview that Schwarting told him they went on a picnic. He claimed “we went to little picnic at Hernando Lake. …. somewhere in Tennessee, I think.” Pressed about the date, Schwarting was sure of May 5. Ridge told him: “What I'm at is that two weeks after the murders occurred you don't remember going at Jason's house, now here it's a month and a half later and you remember that is the exact date and the exact times and everything exact about.” Schwarting: “Sir … I have talked to Matthew Baldwin couple of times since then … and I know he said that I was over there that one night. Then it started to come to me slower and slower.” Ridge pointed out that his story and Kevin's story “are no where near alike.” Ridge added: “You made a statement a little while ago that Jason didn't do this and that you're going to do anything you can to get him out of it.” Schwarting also gave a handwritten statement: “The night of the murders, I stayed the night with Kevin. I went to Jason's house 3 times that night. Once at 7:00 (he said he hasn't had time to find my shirt) again at 7:30 (he said come back in 30 min.) the third time, I brought my friend Kevin. We stayed at Jason's house until 9:00 p.m. then left. When we was at Jason's the last time, we played Street Fight II on SuperNintendo. At about 8:30 Ken's mom came to pick him up.” Schwarting agreed to take a polygraph test. On June 15, Schwarting changed his story: “On Wednesday, May 5th, I was at home because my mom won't let me stay anywhere unless it's at Kevin's house. I didn't stay at Kevin's that night but the next night I did. I stayed home, watched TV, played Nintendo and went to sleep at about 10 p.m. I didn't see Jason Baldwin at all that day or I didn't talk to him.” Police noted that Schwarting's version of going to Baldwin's home on May 5 actually occurred May 6. So much for that alibi. Schwarting had a wealth of other unreliable information to share. Schwarting passed along stories that Echols allegedly told him and Murray Farris, a leader of a local Wicca coven, while they were cleaning the pool at Farris' home in mid-May. Schwarting said he didn't know Farris well. Echols apparently was just hanging out. “We were trying to trick him,” said Schwarting on June 11, “not really tricking but trying to get him to confess. Just say he did it cause me and Murray both were tired of being questioned and we wanted to find out who had done it.” Echols didn't confess but he did boast about how he had poured gasoline on a cat, stuck a bottle rocket up its rear and lit the fuse. Echols told them he once choked a small boy with a noose until he turned blue and passed out. Earlier, on May 25, Schwarting told Jones that Baldwin and Misskelley were involved in a Satanic cult, along with Jerry Nearns, but that Echols was not involved in any type of cult or Satanic worship. Schwarting claimed Baldwin had once invited him to a meeting of Satan worshippers in a building behind Lakeshore. Schwarting refused Baldwin's invitation but Schwarting told acquaintances that he was studying witchcraft. Later, on June 7, he told Jones that Echols had a demon placed inside him by a man called Lucifier, and that Echols had lived with Lucifier prior to living with his parents. Schwarting said the demon possessing Echols must kill nine people before it becomes a God, with Baldwin being the first person to be killed (Echols would have been doing a poor job of fulfilling the demon's commands). Schwarting told police that Lucifier was involved in the murders. Now, he said, Echols' former girlfriend, Deanna Holcomb, was dating Lucifier, further claiming that she was “very much involved” in Satanic worship. He claimed that “Damien broke up with Deanna and then she met Lucifier and started learning black magic.” (Deanna had renounced her involvement in black magic and said that Echols practiced black magic). Schwarting said that Echols was bisexual and that he and Baldwin often argued when Echols spent time with Domini (Schwarting was an “ex, ex, ex-boyfriend” of Echols' girlfriend). Among the weird details: Lucifier at one time had a purple streak in his blond hair. Later, Schwarting claimed that Misskelley was afraid of Lucifier, who made Misskelley turn himself in, and that Misskelley had implicated Echols and Baldwin because he knew they were suspects. Schwarting said he did not believe that Echols had committed the murders, and named two other possible suspects, Jerry Allen Nearns and Frankie Knight, both of whom were interrogated by police. Then Schwarting talked further about Nearns, who had lived at Little's Trailer Park at the same time as Schwarting. Schwarting said Nearns belonged to a cult where they were sacrificing cats and that Misskelley and Baldwin were members. Schwarting said Nearns nailed a cat to a tree with a railroad spike and would stuff cats into jars, throw them into the air and hit them with a board. On June 11, he gave a statement to Ridge that included another mention of “Lusserfur,“ though he had no details about the alleged magickal mastermind and had never seen “Lusserfur,” helpfully adding that “Damien I've heard from a lot of people that he has been possessed.” Schwarting denied his earlier assertion that Baldwin was in the cult. Jason Frazier was a 16-year-old acquaintance of Schwarting's who told police on June 11 that he had talked with Schwarting about two weeks after the murders. A mutual acquaintance, Laura Maxwell, who had dated Echols, said that Schwarting had told Frazier that Echols and Baldwin held their devil worshipping meetings “in that park” — Robin Hood. Schwarting supposedly had heard from Baldwin that Damien had killed the boys because they saw something they weren't supposed to see. Frazier told Allen and Ridge about Schwarting: “He said … I know who did it, and all of that ... He told me Jason Baldwin and Damien Echols. .... “He said … that he was studying to be a psychic …. and him and this guy was studying it, and that … Damien and uh Jason did it, but Jessie's names was involved, so uh they was practicing their witch craft and, he didn't say how the boys got there, or anything, he just said, they did it and that's where they practiced their witch, their Satan stuff.” Frazier later in the interview gave a confused account of how Schwarting told him that Baldwin had nothing to do with the killings. Frazier said Schwarting told him “it was just Damien” but “he said that Damien didn't do it.” Frazier said his cousin, Jeff Hood, 15, had overheard the earlier conversation with Schwarting. Hood gave a handwritten statement June 15: “It had to been on a Saturday it was after the murders, me & my cousin Jason Fraizer were in front of the old belvedere apartments, it was in the morning time about 11 or 12 and Garrett Swarting was on a bike & he pulled up on his bike & asked for a cigeretes & started talking about White Which Craft & said the Jason Baldwin & Damien Echols did the murders. He studied which craft & said it came to him. When he told me I didn't believe him.” If there was truth in Schwarting's stories, it was difficult to discern.

In this special Mother's Day episode of Lykken on Lending we have 2 Hot Topic interviews for you: Marcia Davies and her daughter Emily Davies as well as Jason Frazier and his mother, Marilyn Richardson. Marcia Davies is the Chief Operating Officer and Founder of mPower at Mortgage Bankers Association. Her daughter, Emily Davies, is the Senior Customer Relationship Manager for Freddie Mac. Jason Frazier specializes in Real Estate & Mortgage Marketing, Social Media, Technology, and Branding for the modern consumer. Ms. Richardson is the President and CEO for Mason-McDuffie Mortgage Corporation and a member of the Board of Directors.  She is responsible for the operations of the Company, including the Finance, Capital Markets, Administration and Operation departments (underwriting, compliance, closing and post closing). As usual, the first half of the program will feature Joe Farr providing you a rate & market update, followed by Les Parker's Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Read more... In this special Mother's Day episode of Lykken on Lending we have 2 Hot Topic interviews for you: Marcia Davies and her daughter Emily Davies as well as Jason Frazier and his mother, Marilyn Richardson. Marcia Davies is the Chief Operating Officer and Founder of mPower at Mortgage Bankers Association. Her daughter, Emily Davies, is the Senior Customer Relationship Manager for Freddie Mac. Jason Frazier specializes in Real Estate & Mortgage Marketing, Social Media, Technology, and Branding for the modern consumer. Ms. Richardson is the President and CEO for Mason-McDuffie Mortgage Corporation and a member of the Board of Directors.  She is responsible for the operations of the Company, including the Finance, Capital Markets, Administration and Operation departments (underwriting, compliance, closing and post closing). As usual, the first half of the program will feature Joe Farr providing you a rate & market update, followed by Les Parker's Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Read more...

In this special Mother's Day episode of Lykken on Lending we have 2 Hot Topic interviews for you: Marcia Davies and her daughter Emily Davies as well as Jason Frazier and his mother, Marilyn Richardson. Marcia Davies is the Chief Operating Officer and Founder of mPower at Mortgage Bankers Association. Her daughter, Emily Davies, is the Senior Customer Relationship Manager for Freddie Mac. Jason Frazier specializes in Real Estate & Mortgage Marketing, Social Media, Technology, and Branding for the modern consumer. Ms. Richardson is the President and CEO for Mason-McDuffie Mortgage Corporation and a member of the Board of Directors.  She is responsible for the operations of the Company, including the Finance, Capital Markets, Administration and Operation departments (underwriting, compliance, closing and post closing). As usual, the first half of the program will feature Joe Farr providing you a rate & market update, followed by Les Parker's Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Read more... In this special Mother's Day episode of Lykken on Lending we have 2 Hot Topic interviews for you: Marcia Davies and her daughter Emily Davies as well as Jason Frazier and his mother, Marilyn Richardson. Marcia Davies is the Chief Operating Officer and Founder of mPower at Mortgage Bankers Association. Her daughter, Emily Davies, is the Senior Customer Relationship Manager for Freddie Mac. Jason Frazier specializes in Real Estate & Mortgage Marketing, Social Media, Technology, and Branding for the modern consumer. Ms. Richardson is the President and CEO for Mason-McDuffie Mortgage Corporation and a member of the Board of Directors.  She is responsible for the operations of the Company, including the Finance, Capital Markets, Administration and Operation departments (underwriting, compliance, closing and post closing). As usual, the first half of the program will feature Joe Farr providing you a rate & market update, followed by Les Parker's Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Read more...

Real Estate marketing for 2019 --- Support this podcast: https://anchor.fm/the-sales-project/support

Jason Frazier, aka The Real Estate CIO, joins me on this episode to talk about why EVERY real estate agent should be using a Facebook pixel on their website. If you have no idea what a pixel is or how to use it, listen to this episode of the Onion Juice! Be aware though, once you hear what Jason Frazier has to share, you will have no excuse to start using this powerful marketing tool! What is a Facebook pixel and what does it do? The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Once you drive people to your website, you can use the Facebook pixel (which is created for you, in your Ads Manager on Facebook) to track what they do on your site, and then create a custom audience that you can use to retarget and remarket to this group of people so that you can increase your likelihood of a conversion. For example, you can target an ad to users who have visited your website but have never made it to the search registration page, or users who have viewed a specific neighborhood page, or even a specific property page. Where there is intent, there is a chance to create business Ok, so you know what a pixel is now. You might be asking “Why do I want to track this information in the first place?” The short answer: Because they have expressed interest. They are no longer “cold” leads. The hardest part of running a successful ad is targeting users who will be interested in the topic of that ad. But by running an ad to this custom audience who has already expressed an interest by visiting your website, you have a far better chance of getting the users to engage. That may be requesting a showing on that property. Or signing up for a home search of “similar homes in the area.” Or really anything else that you want to target this audience for. Agent Marketer Training There are so many things to learn in marketing that it can quickly become overwhelming. That's why Jason has developed a program called Agent Marketer Training. He breaks down complicated, multilayered systems into digestible, step-by-step building block courses suitable for any skill level. The course includes topics like culture shift ever in consumerism, why dynamic marketing is going to be the most important asset to attracting more business in this new economy, and how to provide an awesome consumer experience will take your personal brand to the next level, among other things. Making excuses just means you haven't made the decision to be great yet Just because you are uncomfortable learning something new does not mean you can use that as an excuse to not execute. Jason says if you say “I am not able to…,” what you are really communicating is “I don't want to.” Learning how to be an effective marketer is not complicated, despite what people think. A lot of agents tend to freak out a little when they start implementing things Jason recommends, like the Facebook pixel. He's heard all the excuses, and still doesn't think any of them are valid. With a willingness to learn, a good google search and maybe someone looking over your shoulder the first time, you will be well on your way to capturing leads and engaging your clients. Outline of this great episode [1:30] Jason Frazier is back on the OJ! [3:00] Why every real estate agent should be using a Facebook Pixel [4:30] Your website is your open house, the pixel is your guestbook [7:45] Where there is intent, there is a chance to create business [11:30] How you can automate, but maintain a personal touch [12:00] Check out Jason's Agent Marketer Training Program [16:00] Marketing allows you to 10x your success [20:30] Most of you guys have all the content in your head, but how do you share it? [24:30] Split testing a Facebook audience [28:15] Making excuses just means you haven't made the decision to be great yet Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Agent Marketer Training Program To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter

Have you heard that Facebook changes are on the way? It's understandable and I actually love the things that Facebook is going to do. The reason I say that is that lately, Facebook has become less of an enjoyable place for me to spend my time, and that means the people I want to engage with aren't spending as much time there either. Why has it become so unattractive? It's because of all the clickbait and irrelevant posts that wind up in my Facebook feed. But the changes Facebook is making here at the beginning of 2018 are going to help us be more effective in reaching the very people we want to connect with. On this episode, Jason Frazier and I explain why. The Facebook changes happening are focused on people more than brands. But don't panic, it's a good thing for you media companies that happen to sell real estate It may sound funny to say it this way but the changes Facebook is making and its algorithm are focused more on people than they are on Brands. Yes, Facebook is still an advertising platform and they will still sell advertisements and enable you to target their audience, but it looks like they are tired of user's Facebook feeds being crammed full of junk. On this episode, Jason Frazier and I clarify exactly what Facebook is doing, why the changes are happening, and the impact it should have on us media companies who happen to sell real estate. Using engagement bait on Facebook is not going to work anymore - it's going to accomplish ZERO reach on in days ahead. Stay up with these changes If you have been using Facebook as a place to post clickbait type content, you are about to receive a big wake-up call. Those kinds of posts will no longer even show up on Facebook feeds because Facebook has changed its algorithms. The post that will be highlighted the most are the ones that get engagement, actual comments and conversations going on. That means as a media company that happens to sell real estate, you need to rethink your strategy and build relationships through Facebook, which is what you should have been doing all along. On this episode, Jason Frazier and I highlight the ways we can approach these changes that will be beneficial to us and to those we're trying to reach. For people who truly want to use social media to build relationships, the Facebook changes coming down the pike are a wonderful thing If you've been using Facebook and social media in general for that matter to build relationships with people so that you can serve them better, you'll be happy about the changes that are coming to Facebook in 2018. It's wonderful to know that all the junk that is aimed at getting people to click, share, and take some sort of action to purchase the product, are going to go away. Facebook's plan is to highlight engaging content that truly connects people. Isn't that the purpose of social media in the first place? I love it, and on this episode, Jason Frazier and I are going to discuss how you should think about these changes in why you should consider it to be a good thing. Live videos are going to be even more important as the changes coming to Facebook are rolled out If you have already been doing live videos you know the power they have when it comes to engaging with people. That is exactly the kind of results that Facebook's changes are aimed at producing. That means that live video is going to rank much higher and be more noticeable in Facebook feeds than ever before. So if you are not doing live video, you need to start. Figure out a way to focus on a cause or a topic that will engage the audience you're trying to reach. That's going to make your posts rank higher, give you the opportunity to build authentic relationships so that you can be known, liked, and trusted, and eventually wind up with new customers because of that engagement. This episode highlights everything we know so far about the Facebook changes coming down the pike. Outline of this great episode [7:33] Facebook changes are freaking people out - Jason's going to run it down [8:06] A new focus on relationships with people [8:48] How the Facebook changes are being implemented and what it means for you [12:15] People who've been doing this wrong (non personal) are going to be hit [18:04] Why you should never hire another company to post on your behalf [22:45] We aren't sure what tactics are going to work - but be personal most of all [25:20] Working to adapt to the changes can be an exciting thing [30:20] Why Jason has stopped making jokes about LinkedIn Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Resources and Links mentioned in this episode Social Media Examiner post about Facebook's changes LO Social Bot Buffer Hootsuite Text “OJ Notes” to “44222” to get the notes for this episode (you'll need them) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Welcome back to the Juice Bar! This is my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode, I'll be answering questions about agents with ego, handling rejection, and how to plan your most successful open house. I will also give you a few tools you can use as a real estate agent that will help you be successful! Thanks to all of the agents who submitted questions, you guys are awesome! Remember, the juice bar is open every 10th episode, so you can go back and ear-guzzle the previous episodes to hear questions other realtors have submitted, and submit your own questions for future episodes! The tide raises all ships As a real estate agents, we want to be successful, but it is easy to let that success go to our heads. I have encountered a number of agents that develop a large ego after attaining a measure of success. Instead of staying humble, these agents elevate themselves over others and usually operate with a scarcity mentality or the mentality that they will not share success because they have to “protect what is theirs.” I think that this mentality ultimately hurts the real estate industry and causes division between agents. Contrastly, operating with an abundance mindset means that there is room for everyone to succeed. If you are working alongside someone who has lost focus on growing together, I would encourage you to continue running your own race. Stay focused on how you want to practice generosity and encouragement. These are the things that will sustain your success long-term. Check out this section of the episode to learn more. As an agent, how can I deal with rejection? Many agents struggle with the feeling of being rejected or passed over for a real estate deal. It can crush your spirits and cause you to feel disheartened about your work. I have been in that position many times myself, so I would offer this advice to realtors struggling to maintain confidence through rejection. First off, remember that you are not entitled to anyone's business. You may be running ads, paying for leads and spending a lot of time looking for new leads. This can lead to a feeling of entitlement, and when that expectation is not met, it turns into frustration. Secondly, I would advise you not to let your successes or rejections become your identity. I have put together a list of resources that you can use to build your confidence and help you handle rejection, as it relates to being a real estate agent. To get your hands on those resources, text the word “strength” to 44222. How can I drive traffic to my open-house events? Open-house events are a terrific way to network with people, build trust and create a list to reference later. First off, some of you may just need to be more consistent with hosting open houses. Once or twice a month may feel like a lot, but you may need to host one everyone weekend, depending on your goals. You can also adopt a joint-marketing approach by partnering with other realtors to show several listings. You can host a “poker run,” where your guests travel to five different properties. At each place, your guests receive a playing card, and at the end, whoever has the best hand wins a prize. Jason Frazier also suggests offering a bottle of wine as a free raffle item to your guests. Once the open house is over, you can reach out to the winner with the prize! This is a great way to build trust and likability. It's important to remember also that there may be multiple buyers who attend your event, so having other options available if the one you are showing sells is a smart idea. I have used an old-school approach and actually knocked on the doors of other houses in the neighborhood, to see if anyone is interested in listing. If you are hoping to up your game in this area, check out this episode! You can also check out episode #101, which focuses just on open houses. I am on a budget, should I start with the Roundbox Coaching Program or buy an Easy Agent Pro website first? The best answer is...it depends! Both Roundbox and Easy Agent Pro offer tremendous value to real estate agents, so I would start out by saying if you really want to expand your business, you should consider both long-term. If you are just starting out selling real estate, and you don't have a clear idea or plan as to the direction you want your business to go, I would love to help you get started. Once we have that plan in place, you will need a place to send your leads and gather information, which is where the Easy Agent Pro website comes in. Outline of this great episode [6:00] Welcome back to the the juice bar [11:00] Question #1: What approach should we take when dealing with another agent's inflated ego? [18:15] Question #2: How can agents deal with rejection and lack of confidence? [27:30] Question #3: How can I drive traffic to my open houses? [33:00] Question #4: How can I get more client reviews for my website? [36:30] Question #5: Should I invest in Roundbox coaching or an Easy Agent Pro website first? Resources and Links mentioned in this episode Jason Frazier - Open House Interview Text “Strength” to 44222 sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) Mason McDuffie Mortgage  To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

I met Leah Roe at a networking event in Madison, Wisconsin called A Million Cups. She is very well connected in the Madison area and spends a significant amount of time giving back to the community. Ever since Leah told me about the company she started, I have been excited to have her on the OJ as a guest! If you are a real estate agent who is considering hiring a virtual assistant, listen to this episode first, it's a game-changer! Military Affiliate Virtual Assistant Network Leah said she had no intention of starting a business when she asked her sister to be her virtual assistant. Leah wanted to have a greater impact in her community through her work but realized she would need someone to help her handle all of the little details that seemed to eat up her day. Her sister agreed to the position, and did such an outstanding job, Leah's clients and connections started asking where they could hire a virtual assistant of such high caliber. The result was MAVAN or Military Affiliate Virtual Assistant Network. The goal of MAVAN is to help military spouses re-claim or recreate their professional identities and help professionals increase their impact. The intersection of identity and Impact The reality of being a military spouse means moving frequently, often with no control over the destination. Companies are often hesitant to hire military spouses, due to long onboarding processes and a high turnover rate. Leah's sister, Anna is a military spouse and has experienced all of these setbacks before becoming a virtual assistant. As a MAVAN, Anna has been able to reclaim her professional identity, create another source of income for her family and be the ever-present parent that her children need. The MAVANs Leah hires all have Master's degrees and several years of business experience. This level of training ensures that each assistant is able to help professionals expand their business impact. Creating a transformational relationship Leah says MAVAN creates relationships with impact-driven professionals that are “Transformational, not just transactional.” She looks for clients who want to connect with their assistants and help empower their careers. For the MAVANs, working as a virtual assistant offers the chance to get excited about the work they are doing, provides career advancement opportunities and a community of like-minded individuals. Leah creates these relationships by finding professionals and asking them what tasks are preventing them from making their biggest impact. Once she has a list of the tasks, she reaches out to the MAVAN network to see who is interested in that kind of work. From there, she facilitates a conversation between the professional and the MAVAN. When real estate agents and MAVANs connect, great things can happen! As a real estate agent, your day may be filled with small tasks that are preventing you from making the biggest impact possible. Scheduling showings, following up with clients, setting appointments and managing your social media are all valuable, until those tasks prevent you from forming new relationships and acquiring new clients. If you want to take your business to the next level, you should strongly consider hiring a MAVAN! Listen to Leah Roe talk more about how she is helping impact-driven professionals on this outstanding Onion Juice episode! Outline of this great episode [4:00] The OJ has a new sponsor, Jason Frazier! [9:30] Neil introduces guest Leah Roe, founder of MAVAN [11:00] Leah explains the mission of MAVAN [16:45] How professionals can impact the lives of military spouses [20:15] What's in it for MAVAN? [23:00] How impact-driven professionals can use MAVAN Resources and Links mentioned in this episode Leah Roe Mavanetwork.com 1 Million Cups I Love Madison Show Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)  

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust. The 3 pillars of branding Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn't about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to the rest of the conversation to hear more about building a strong brand! Commodity vs. brand There has been a recent shift in how people approach buying and selling real estate. Everything looks the same, agents are all using the same techniques and pitches, companies are trying to feel more personal and individual agents think they need to look for corporate. Essentially, the real estate industry is being commoditized. Jason shares that a commodity just results in a simple transaction, but a brand creates an experience and a uniqueness that people will want to experience over and over. Camera-first branding For a long time, “branding” referred to your logo and slogan or the print material your company produced. In today's camera-first world, logos and slogans are hardly relevant anymore, certainly in the real estate world. Consumers relate to people, not slogans. Jason Frazier says “the about page on a realtor's website is the second most visited page,” a sign that people care more about who they are working with than what the company logo looks like. If you are a real estate agent publishing content, don't worry about polishing the content or making everything perfect, your clients don't care, I promise! Publish content, be personal and vulnerable, and make mistakes...it will pay off in the end! Jason shares branding tools and tips Unlike your video and social media content, there are a few things Jason Frazier says every real estate agent NEEDS to do. “Take the time to set up a professional email,” Jason says. It's easy for free mail services to be replicated by malicious parties posing as you, which can cause huge headaches and even potential scams directed at your clients. “I am not going to work with a mortgage lender whose email ends in @gmail.com,” says Jason, “it's risky sending personal information over those channels and it makes it harder to establish trust.” He also recommends having your own website in addition to a corporate bio page, if you are working at a large real estate firm. This offers some flexibility regarding the look and feel, allows you to present your personal brand, and “travels” with you if you decide to leave that company. Jason also introduces an amazing software called G Suite, that allows you to streamline your process if you have multiple domains and emails to keep track of. Outline of this great episode Integrates into everything, multiple emails, alias domains and other entities [7:45] Neil introduces Jason Frazier [10:30] The 3 pillars of branding [13:00] How a strong brand can help you build trust  [17:15] Commodity vs. brand [21:15] Why your “about page” is the most important page on your website [26:45] Adopt a professional approach [30:30] Jason explains G Suite software Resources and Links mentioned in this episode Jason Frazier - Real Estate CIO Katie Lance - Katie Lance Consulting Gary Vaynerchuck - Vayner Media Onion Juice - Questions to ask yourself when writing a bio G Suite Software Wisestamp email signature plugin Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below) You know I always talk about being a media company first on the OJ, when it comes to Real Estate. Now I would love to introduce my newest sponsor who is a mortgage company who feels the same way. www.masonmcduffiemortgage.com    To get a clear plan for your business, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents NeilMathweg.com Connect with me! roundboxcoaching.com And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

You may or may not have about a crowdfunding campaign out there that's trying to set up a marketplace to “beat Zillow.” Regardless, you're in for a treat because this episode features my buddy Jason Frazier. He recently wrote an article in response to the BZ movement saying that if you really want to beat Zillow, it's easy. Stop using it. But that's not really the issue - the issue is that you do the work needed to build a business that makes you the Grand Poobah, the Noble Lumpkin, the Digital Mayor of your little corner of the world - and attracts clients to you in powerful ways as a result. Want to know how? Jason brings the fire on this episode so be sure you listen! When you create a clear plan and user experience you'll be able to beat Zillow's game. There are many companies out there trying to build a better real estate app. The idea is that if they can create a better user experience they can actually beat Zillow and not be so dependent on it. The problem is that you're not going to beat Zillow in that way. They've gained the lead and already have a great app that shows well on every platform - and they have the financial backing to keep it that way. But what you can do is do whatever it takes to make your specific marketing plan and community-directed user experience better than Zillow can ever create. Why? Because you are there in the midst of your community, Zillow isn't. Find out how Jason Frazier describes this kind of community-targeted marketing, on this episode of Onion Juice. Are you focusing on becoming the digital mayor of your town? It's no secret that people use the internet to discover all kinds of things about the places around them. Where's the best coffee shop? Where's the best Thai food? Who has the best deal on used cars? AND… (drum roll, please) WHO'S THE REAL ESTATE AGENT WHO HAS SOLD THE MOST HOMES IN (enter your city name here)? That is the one and only reason why you have GOT to become the Digital Mayor of your town. You've got to become so closely connected to anything going on around your town that people automatically think of you when that last question comes to mind. Jason Frazier has some killer ideas about how you can make it happen, on this episode. Why real estate agents don't really understand what it means to know their market. There are so many amazing resources available to agents today that we would have paid big bucks for 15 years ago. Your local chamber of commerce, your local newspaper, your local Craigslist, they all have information that can help you build a database of data about your market. And beyond that, you have your own data, embedded in the facts about your previous clients. You can use all of that to TRULY understand your local market - which will make you more effective in your marketing and client-acquisition efforts. If it sounds confusing, it's not. Jason Frazier explains it all on this episode. How my digital media efforts have built a business I love (and how they are attracting customers). In case you hadn't noticed, I LOVE my real estate business. Why do I love it so much? Because I get to do exactly what I like to do - be the leader of a media company that happens to sell real estate. How did I get to that place? I focused on being a resource and a source of entertainment for the people of my city (Madison, Wisconsin) and over time those same people have come to see me as THE real estate professional of choice in town. And I did most of it digitally - online - using social media (and podcasts). You can hear my testimony to the power of digital media as a means toward building a business you love on this episode, so be sure you take the time to listen. Outline of this great episode [6:09] Who is Jason Frazier and why is he on this episode about beating Zillow? [8:05] The issue is not Zillow, the issue is your fellow agents (and your listings). [10:44] The first step to beating Zillow as an agent. [15:06] Advice to feed something that is going to build your business apart from Zillow. [19:10] Take the time to mine your own data so you know where to focus your efforts. [23:29] My testimony about how my digital media efforts are attracting business (and why I'm loving it). [25:25] Why the entire Zillow debate is ridiculous. Let's work on things we can control. Resources and Links mentioned in this episode Jason's website: https://www.realestatecio.com/ Jason on LinkedIn Jason on Facebook Jason on Twitter Jason on Instagram Jason on Snapchat Jason's previous episode (the most downloaded so far) The “Stop Zillow” movement www.Zillow.com Zoom www.SearchSaltLake.com - Dustin Brohm's site Our sponsors: www.KnightBarry.com - check them out for all your title needs. www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company's website are EAP sites… check them out below)   To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… here's the company I work with in Madison, WI - RealtyExecutivescs.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Today we celebrate the 100th episode of The Onion Juice Podcast! Three of my favorite people, Dustin Brohm, Tyler Zey, and Jerry Potter, join me to reminisce about how the Onion Juice Podcast got started. In addition to giving me a hard time about the Onion Juice name, they also chime in on why it is crucial for Real Estate Agents to use social media and create a personal brand. Join us for this entertaining and informative conversation and the opportunity to hear the roasts and kudos sent in by listeners and former podcast guests! Why you need to create your own brand and become a media company instead of buying leads Many of the big Real Estate teams buy their leads from Zillow or Realtor.com. But this is not a good long-game plan for lead generation. Find out why on today's episode of The Onion Juice Podcast as Dustin Brohm, Tyler Zey, Jerry Potter and I talk about the future of Real Estate and why you need to focus on providing value at the local level. Listen in for lots of great content in the middle of an entertaining celebration of our 100th episode! Why you need a Real Estate website and what it can do for you Do you have a Real Estate website and Facebook page? If not, according to Tyler Zey, you are missing the boat. On this centennial episode of The Onion Juice Podcast, Tyler fills us in on the future of where websites are going and why you need to have one to be successful. And, by the way, episode #72 with Tyler Zey is the second most downloaded episode of the podcast! He and Easy Agent Pro have so much to offer and have been a great part of this podcast. Listen in to hear specific ways that Real Estate websites are getting better and better at helping you build relationships! How The Onion Juice Podcast has opened doors in my Real Estate career On this centennial episode of the Onion Juice Podcast, I get to chat with three long-time friends about the history of the podcast. One fun thing that we talk about is how The Onion Juice Podcast has affected my career in ways both planned and unexpected. It has been a true adventure in being a media company that happens to sell Real Estate! Listen in to get the juicy details and think about ways that you can use media in your Real Estate business. Roasts and kudos from The Onion Juice Podcast listeners on the 100th episode To celebrate our centennial episode, I invited listeners and past guests to roast me with audio clips. Some sent roasts and spoofs, others graciously shared what they have learned from and appreciated about the podcast, and I get to appreciate and affirm them as well. Join the fun and listen in to this celebration. And then get ready for the next hundred episodes! Happy ear-guzzling!   Outline of this great episode [0:30] Welcome to the centennial episode of the Onion Juice Podcast, with Dustin Brohm, Tyler Zey, and Jerry Potter! [7:47] What do you think about when you hear “Onion Juice?” [13:18] Looking back to the SnapPack group. [16:42] Which episodes have had the most downloads? [19:30] Being a media company -- from a fringe idea to necessary personalization. [21:49] Lead-generation strategy - Providing value on a local level will allow you to survive. [23:28] Social media is the long-game for lead-generation. [26:32] Why you need a Real Estate website and what it can do for you. [29:48] How The Onion Juice Podcast has opened doors in my Real Estate career. [32:20] Check the Onion Juice Facebook group to hear my infamous radio jingle. Roasts and kudos sent in by listeners and past guests: [35:09] Sonja Figueroa [37:59] Rory Pitts [40:42] Eric Larken. [41:44] Mark Carlson [42:19] Shannon Milligan [43:05] Amy Wudel [43:47] Sue Pinky Benson [44:45] Joe Marks [46:29] My wife and daughter [47:36] Keith Gilmore [50:17] Alex Wang [51:04] TJ Kelly from Mxt Media. [52:56] Bob Wahl [54:11] C Ray Brower [54:49] Kyndra Sweat Resources and Links mentioned in this episode SnapPack Live Facebook group The most downloaded episode: Episode #51 with Jason Frazier, Why You Need to Be Yourself to Sell More Houses The second-most downloaded episode: Episode #72 with Tyler Zey, Real Estate Facebook Ads That Work Our sponsors: www.KnightBarry.com www.EasyAgentPro.com/OJ For free pdf business plan, text “roundbox” to 44222 To get the 11 question listing presentation, text “listing” to 44222 Roundbox Coaching Join the Onion Juice - Ideas for Real Estate Agents Facebook Group RealtyExecutivescs.com Follow Neil on: Snapchat Instagram Facebook Twitter Leave a rating and review on iTunes