Podcasts about Plaxo

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  • 30EPISODES
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  • Jan 7, 2025LATEST
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Best podcasts about Plaxo

Latest podcast episodes about Plaxo

Leaders In Tech
The Future of AI, Innovation, and Leadership in Technology

Leaders In Tech

Play Episode Listen Later Jan 7, 2025 48:02


In a rapidly changing technological landscape, leaders who embrace innovation and remain adaptable are the driving forces behind groundbreaking advancements. In this insightful conversation, we delve into the mind of a seasoned tech leader and entrepreneur. From the challenges of leading startups to the transformative impact of artificial intelligence, we uncover lessons in leadership, innovation, and problem-solving that resonate across industries.Here's more about Joseph Smarr:“I want to transform the world for the better by building intelligent technology that empowers people to solve everday problems. Before the industrial revolution, humans had to do many menial/dangerous physical tasks because machines couldn't do them. The same is now true with information-processing tasks, and it's time for another revolution! Most of my professional experience is working for startups designing and building web applications and AI systems (SGI, WebEx, MedExpert, Plaxo). I also spent 12 years inside Google, helping start Google+, Google Photos, and building core components of the conversational engine for Google Assistant. I'm now happily back in startup land as CTO of Triller.”Triller Inc. an AI-powered music video app that allows users to create professional-looking video in a matter of seconds: VERZUZ, the live-stream music platform launched by Swizz Beatz and Timbaland; Amplify.ai, a leading customer engagement and messaging platform; FITE, a premier global PPV, AVOD, and SVOD streaming site; and Thuzio, a leader in B2B premium influencer events and experiences.

Leaders In Tech
Driving Change: Leadership's Influence on Tech Innovation

Leaders In Tech

Play Episode Listen Later May 10, 2024 52:20


As humanity advances into the future, the dynamic interplay between technology and leadership assumes ever greater significance. At the helm of this synergy is Joseph Smarr, Triller's Chief Technology Officer, whose forward-thinking strategies and technological acumen epitomize the fusion of leadership and innovation shaping tomorrow's horizons. In an age where digital progress reshapes the landscape of possibility, Smarr's leadership not only navigates the complexities of modern technology but also orchestrates its harmonious integration into our societal framework. His efforts underscore the transformative potential of technology under the guidance of visionary leadership, heralding a future where human creativity and technological advancement converge to chart new realms of progress and prosperity.Here's more about Joseph Smarr I want to transform the world for the better by building intelligent technology that empowers people to solve everday problems. Before the industrial revolution, humans had to do many menial/dangerous physical tasks because machines couldn't do them. The same is now true with information-processing tasks, and it's time for another revolution! Most of my professional experience is working for startups designing and building web applications and AI systems (SGI, WebEx, MedExpert, Plaxo). I also spent 12 years inside Google, helping start Google+, Google Photos, and building core components of the conversational engine for Google Assistant. I'm now happily back in startup land as CTO of Triller.Specialties: Building intelligent applications, automated text processing, advanced interactive web apps, user interface designCompany description: Triller Inc. owns Triller, an AI-powered music video app that allows users to create professional-looking video in a matter of seconds: VERZUZ, the live-stream music platform launched by Swizz Beatz and Timbaland; Amplify.ai, a leading customer engagement and messaging platform; FITE, a premier global PPV, AVOD, and SVOD streaming site; and Thuzio, a leader in B2B premium influencer events and experiences.

Leaders In Tech
The Startup Advantage: Agility and Impact in Innovation

Leaders In Tech

Play Episode Listen Later Apr 8, 2024 48:36


Joseph Smarr is at the forefront of innovation as the Chief Technology Officer at Triller, a pioneering company dedicated to crafting AI-powered solutions tailored for creators. With the digital landscape inundated with followers and comments, Triller aims to revolutionize the creator economy by providing a platform where creators and brands can seamlessly engage and monetize their fan base. As the demand for effective engagement and monetization strategies continues to soar, Smarr's expertise in leveraging AI technology presents an exciting prospect for advancing the capabilities of Triller. In an era where creators are inundated with data and opportunities, Smarr's leadership promises to navigate this complex terrain, offering invaluable insights and solutions to propel Triller and its users toward greater success.Here's more about Joseph Smarr I want to transform the world for the better by building intelligent technology that empowers people to solve everday problems. Before the industrial revolution, humans had to do many menial/dangerous physical tasks because machines couldn't do them. The same is now true with information-processing tasks, and it's time for another revolution! Most of my professional experience is working for startups designing and building web applications and AI systems (SGI, WebEx, MedExpert, Plaxo). I also spent 12 years inside Google, helping start Google+, Google Photos, and building core components of the conversational engine for Google Assistant. I'm now happily back in startup land as CTO of Triller.

Venture Unlocked: The playbook for venture capital managers.
Venture Unlocked Shorts: Why VC has gone mainstream and the parallels to private equity and hedge funds

Venture Unlocked: The playbook for venture capital managers.

Play Episode Listen Later Jan 26, 2024 19:05


Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.As we continue to grow Venture Unlocked, we are now going to release short conversations highlighting a specific point of view of our guest. These points of views may come through a tweet, an article, or conversation, and our goal is to unpack these interesting views in short form. Our first guest in this format is Ed Suh Founder and Managing Partner of Alpine VC.Ed recently penned a tweet that I thought was interesting around the evolution of venture and the parallels to the industry to other asset classes such as private equity and hedge. I wanted to go deeper into his tweet, which we did during our short conversation. Hope you enjoy!About Ed Suh:Ed Suh is the Founder and Managing Partner of Alpine Ventures, a San Francisco based technology venture capital firm. Ed previously led seed, early stage, and growth stage investments in Silicon Valley for nearly a decade across two prominent multi-stage venture firms: Goodwater Capital, a spin-out of Kleiner Perkins and Maverick Capital with over $5B of AUM, and Redpoint Ventures, a leading Silicon Valley venture firm with a 20+ year track record of leading consumer and enterprise software investments. Ed has backed multiple unicorn startups including Monzo, Everlywell, Jasper, Greenlight, and Stash. Previously, Ed was Head of Business Operations at Stitcher, the leading independent podcasting app, acquired by SiriusXM for $325 million and backed by Benchmark, NEA, and New Atlantic Ventures, as well as an investment banker at Merrill Lynch focused on technology M&A. Ed was also a member of the original growth team at Facebook, and a software engineer at Plaxo and Citadel Investment Group.Ed earned MS and BS degrees in Computer Science from Stanford University, with a specialization in Artificial Intelligence.In this episode, we discuss:(01:26) Discussion on venture capital becoming mainstream and its comparison to other asset categories.(03:01) Evolution of venture capital, industry scaling, and differentiation challenges.(04:42) Venture capital's evolution in comparison to private equity and future implications.(06:44) Fragmentation in venture capital and its impact on alpha and risk profiles.(09:37) Dynamics between large venture capital funds and emerging managers.(11:51) Further insights into venture capital evolution, manager selection, and fund roles.(13:57) Venture capital's current stage in its evolutionary cycle and future themes.I'd love to know what you took away from this conversation with Ed. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on Twitter.Podcast Production support provided by Agent Bee  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

The Engineering Leadership Podcast
The Evolution of a CTO: How Your Leadership Can Change through Hypergrowth w/ Ryan King & Clarence Chio #82

The Engineering Leadership Podcast

Play Episode Listen Later May 3, 2022 29:29


To grow your engineering team from 200 to 1,200+ you can expect many phase changes in your org. How might your role change and what can you anticipate? Ryan King (CTO @ Chime) and Clarence Chio (Co-founder & CTO @ Unit21) explore how Ryan's role has evolved across Chime's different phases of growth over the last 10 years! You'll hear how team topologies changed, how they hire senior leaders/VPEs for different phases of the company, how goal setting changes, and other great insights to help you scale your org to the next level!ABOUT RYAN KINGRyan King (@ryanking) is the co-founder and chief technology officer of Chime. Ryan was previously VP of engineering at Plaxo, an early professional social networking pioneer that was acquired by Comcast Interactive Media. Ryan also held senior engineering roles at Liberate Technologies and Microsoft. Ryan earned a BS in computer science & engineering from UCLA, and an MS in computer science from Stanford University."There are a few things that I have come to have strong opinions about... One is, teams should own their own domains, services and data. You got to own full-stack your domain. You want to minimize coordination between teams and dependencies on teams. And then something that gets often overlooked as you scale is... aligning the organization with the architecture. The organization's growing, the architecture is evolving, but you have to consciously align those two things if you want to maintain a highly functioning engineering team as you grow...”- Ryan KingABOUT CLARENCE CHIOClarence Chio (@cchio) is the co-founder and CTO at Unit21, a Google-funded startup in San Francisco building tools to fight fraud, money laundering, and online abuse. He authored the O'Reilly Book “Machine Learning & Security” and is also an adjunct lecturer at U.C. Berkeley, teaching a graduate course on the same topic.This episode is brought to you by OrgspaceOrgspace is a management ops platform for software teams that helps your leaders scale. Easily create team configurations, propose org charts, visualize cost projects & create headcount plans - so you can spend less time on spreadsheets & more time on humans.Sign up for a free trial today, at orgspace.io/registerCheck out our friends & sponsor Coderpad!CoderPad is a technical interview platform built for all scales of business, whether you're a startup or large global company!Do you want to improve your candidate experience & hire the right people faster? Learn more at coderpad.io/elcSHOW NOTES:Ryan's story of how Chime first started (2:00)How Ryan's role as CTO changed over time (4:17)How Chime's engineering org structure & team topologies evolved (6:37)When should you deviate from your existing team structure? (9:06)When do you know you need to bring in a VP of Engineering? (10:23)How did new VPEs build trust and credibility when first starting? (14:32)How does Chime set goals today? (16:14)How do you measure engineering team and org performance? (19:22)What Chime does different to hire great engineers (23:03)Final advice for engineering leaders running teams who have yet to find product-market fit (27:20)

de Erno Hannink Show | Betere Beslissingen, Beter Bedrijf

We hebben beiden gemengde gevoelens over dit boek, Never Eat Alone, van Keith Ferrazzi, nadat we het opnieuw gelezen hebben. Er zit een dubbel iets in van zonder verwachtingen doen en tegelijk systemen bijhouden en hogerop komen in netwerken, dus alles heel doelgericht doen. Opnieuw ontdekken we de positieve dingen uit dit boek, Never Eat Alone, van Ferrazzi, die we in onze eigen omgeving kunnen verbeteren. Lees verder en ontdek wat jij kunt verbeteren in je netwerk. Het boek bestaat uit de volgende vier onderdelen: The mind-setThe skill setTurning connections into compatriotsTrading up and giving back Het boek is al een iets ouder boek (2005) en dat zie je soms terug in de websites en online-netwerkoplossingen die Ferrazzi noemt, waarvan een aantal al niet meer bestaan, zoals Plaxo, dat niet meer bestaat sinds 2017. Daarnaast is het onderwerp weer actueel in de coronatijd, waarin we merken hoe belangrijk contact met andere mensen en elkaar ontmoeten is en dat we het missen nu het niet meer mag. 1 De mindset Hou geen score bij. Wanneer je gaat bijhouden wie je wat hebt gegeven, of rekening houdt met dat je iets moet terugkrijgen van de persoon die je iets gegeven hebt, heb je al verloren. Dit is geen doen en geeft een zeer beperkte houding en een netwerk dat niet werkt. Geef vrij zonder een score bij te houden, het uitgangspunt is: het komt ooit ergens weer bij je terug. Wanneer je iemand helpt, doe dit dan oprecht en bedenk nooit wat dit voor jou kan betekenen. Geven voor je iets vraagt is een goede grondhouding. Zorg voor duidelijkheid over je missie. Wat wil je bereiken? Bouw daaromheen een netwerk dat kan bijdragen aan deze missie.  Vind je passie (vind de juiste informatie van binnen en buiten je).Zet je doelen op papier (Relationship Action Plan) – bepaal hoe je het best met mensen in contact kunt komen die je kunnen helpen in je missie.Start een persoonlijke raad van advies (buddy, mastermind). Bouw het netwerk voordat je het nodig hebt. Dit gaat regelmatig mis, mensen beginnen pas een netwerk te bouwen wanneer ze mensen nodig hebben. Dit komt doordat de missie niet duidelijk is. Begin bij het netwerk dat je al hebt en vind de juiste mensen in je bestaande contacten. Durf te vragen, durf op mensen af te stappen. Wees niet de netwerkeikel – ga niet roddelen, wees transparant, wees niet te efficiënt. 2 Vaardigheden Zorg voor een goede voorbereiding – zorg ervoor dat je dingen over iemand weet die je online en in andere media kunt vinden. Vraag niet naar de bekende weg, want dat laat je gebrek aan voorbereiding zien. Ga op zoek naar dingen in het verleden die je gemeenschappelijk hebt met je gesprekspartner, zoals dezelfde school, werkgever, klant of stad. Noteer namen, schrijf ze op zodat je ze beter onthoudt. Gebruik een systeem om de mensen te onthouden. Voeg mensen toe die je graag wilt ontmoeten. Voeg influencers toe, zoals journalisten en podcasthosts. Houd de poortwachter (secretaresse, assistent) te vriend. Zij bepaalt uiteindelijk of je in de agenda komt van de persoon die je wilt spreken. Ook in de agenda van je mentor. Eet nooit alleen, organiseer diners voor je netwerk. Breng mensen met elkaar in verbinding in je netwerk door samen te eten. Dit hoeft niet ingewikkeld en ook niet groots.  Deel je passie. Voer geen saaie gesprekken. Praat over de dingen waarover je gepassioneerd bent, jouw sport, hobby, omgeving. Neem de ander mee naar andere sociale evenementen. Deel privédingen. Volg het gesprek op of faal – je moet altijd gesprekken en vragen opvolgen. Wanneer iemand een connectie zoekt, ga er dan gelijk op in. Een nieuw contact dat je vaker wilt ontmoeten volg je binnen 12/24 uur op. Zo snel mogelijk na een gesprek. Gebruik een combinatie van post en e-mail. Maak het persoonlijk. Verander opvolgen in een gewoonte. Niet eenvoudig, want het lijkt ondergeschikt aan de ontmoeting, maar voor een goed contact is het cruciaal. Voor mij is een systeem,

de Erno Hannink Show | Betere Beslissingen, Beter Bedrijf

We hebben beiden gemengde gevoelens over dit boek, Never Eat Alone, van Keith Ferrazzi, nadat we het opnieuw gelezen hebben. Er zit een dubbel iets in van zonder verwachtingen doen en tegelijk systemen bijhouden en hogerop komen in netwerken, dus alles heel doelgericht doen. Opnieuw ontdekken we de positieve dingen uit dit boek, Never Eat Alone, van Ferrazzi, die we in onze eigen omgeving kunnen verbeteren. Lees verder en ontdek wat jij kunt verbeteren in je netwerk. Het boek bestaat uit de volgende vier onderdelen: The mind-setThe skill setTurning connections into compatriotsTrading up and giving back Het boek is al een iets ouder boek (2005) en dat zie je soms terug in de websites en online-netwerkoplossingen die Ferrazzi noemt, waarvan een aantal al niet meer bestaan, zoals Plaxo, dat niet meer bestaat sinds 2017. Daarnaast is het onderwerp weer actueel in de coronatijd, waarin we merken hoe belangrijk contact met andere mensen en elkaar ontmoeten is en dat we het missen nu het niet meer mag. 1 De mindset Hou geen score bij. Wanneer je gaat bijhouden wie je wat hebt gegeven, of rekening houdt met dat je iets moet terugkrijgen van de persoon die je iets gegeven hebt, heb je al verloren. Dit is geen doen en geeft een zeer beperkte houding en een netwerk dat niet werkt. Geef vrij zonder een score bij te houden, het uitgangspunt is: het komt ooit ergens weer bij je terug. Wanneer je iemand helpt, doe dit dan oprecht en bedenk nooit wat dit voor jou kan betekenen. Geven voor je iets vraagt is een goede grondhouding. Zorg voor duidelijkheid over je missie. Wat wil je bereiken? Bouw daaromheen een netwerk dat kan bijdragen aan deze missie.  Vind je passie (vind de juiste informatie van binnen en buiten je).Zet je doelen op papier (Relationship Action Plan) – bepaal hoe je het best met mensen in contact kunt komen die je kunnen helpen in je missie.Start een persoonlijke raad van advies (buddy, mastermind). Bouw het netwerk voordat je het nodig hebt. Dit gaat regelmatig mis, mensen beginnen pas een netwerk te bouwen wanneer ze mensen nodig hebben. Dit komt doordat de missie niet duidelijk is. Begin bij het netwerk dat je al hebt en vind de juiste mensen in je bestaande contacten. Durf te vragen, durf op mensen af te stappen. Wees niet de netwerkeikel – ga niet roddelen, wees transparant, wees niet te efficiënt. 2 Vaardigheden Zorg voor een goede voorbereiding – zorg ervoor dat je dingen over iemand weet die je online en in andere media kunt vinden. Vraag niet naar de bekende weg, want dat laat je gebrek aan voorbereiding zien. Ga op zoek naar dingen in het verleden die je gemeenschappelijk hebt met je gesprekspartner, zoals dezelfde school, werkgever, klant of stad. Noteer namen, schrijf ze op zodat je ze beter onthoudt. Gebruik een systeem om de mensen te onthouden. Voeg mensen toe die je graag wilt ontmoeten. Voeg influencers toe, zoals journalisten en podcasthosts. Houd de poortwachter (secretaresse, assistent) te vriend. Zij bepaalt uiteindelijk of je in de agenda komt van de persoon die je wilt spreken. Ook in de agenda van je mentor. Eet nooit alleen, organiseer diners voor je netwerk. Breng mensen met elkaar in verbinding in je netwerk door samen te eten. Dit hoeft niet ingewikkeld en ook niet groots.  Deel je passie. Voer geen saaie gesprekken. Praat over de dingen waarover je gepassioneerd bent, jouw sport, hobby, omgeving. Neem de ander mee naar andere sociale evenementen. Deel privédingen. Volg het gesprek op of faal – je moet altijd gesprekken en vragen opvolgen. Wanneer iemand een connectie zoekt, ga er dan gelijk op in. Een nieuw contact dat je vaker wilt ontmoeten volg je binnen 12/24 uur op. Zo snel mogelijk na een gesprek. Gebruik een combinatie van post en e-mail. Maak het persoonlijk. Verander opvolgen in een gewoonte. Niet eenvoudig, want het lijkt ondergeschikt aan de ontmoeting, maar voor een goed contact is het cruciaal. Voor mij is een systeem,

Goal Setting & Achievement Podcast: Business|Productivity
4 Essentials of a Successful Business Plan

Goal Setting & Achievement Podcast: Business|Productivity

Play Episode Listen Later Dec 17, 2020 8:43


[[:encoded, "Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it's important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let's explore the four essentials of successful business planning. nn1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions.nnDefining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients' lives for the better. What will they specifically be able to do that they weren't able to do before they purchased your product or service? nnIf you're not quite sure of the answers, start with these bullet points:n•tWho will you be selling these items to? Define your ideal client.n•tWhat product or service are you providing? What purpose does it provide?n•tWhere you will be selling it from? Catalog? Website? In-Person? Third party?n•tWhy would consumers purchase your product or service? What needs/hole/void does it fill?nnIf you're specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. nn2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it's imperative to be aware of exactly how you're going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don't know where to find your customers/clients - you will not know where to find the sales.nnWhether you're creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you've already done some of the work by pinpointing the product or service you will be providing. In addition, you've also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients.nnNow you're clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions:n•tWhere do your clients shop? Online? In-store?n•tAre they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)?n•tWhat do they read? Particular magazines? Newspaper? Online news?n•tDo they have pre-existing businesses? If so, how can you get your product/service in front of them?nn3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won'Support the show

The Business Accelerator: Accountability | Productivity
4 Essentials of a Successful Business Plan

The Business Accelerator: Accountability | Productivity

Play Episode Listen Later Dec 17, 2020 8:43


[[:encoded, "Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it's important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let's explore the four essentials of successful business planning. nn1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions.nnDefining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients' lives for the better. What will they specifically be able to do that they weren't able to do before they purchased your product or service? nnIf you're not quite sure of the answers, start with these bullet points:n•tWho will you be selling these items to? Define your ideal client.n•tWhat product or service are you providing? What purpose does it provide?n•tWhere you will be selling it from? Catalog? Website? In-Person? Third party?n•tWhy would consumers purchase your product or service? What needs/hole/void does it fill?nnIf you're specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. nn2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it's imperative to be aware of exactly how you're going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don't know where to find your customers/clients - you will not know where to find the sales.nnWhether you're creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you've already done some of the work by pinpointing the product or service you will be providing. In addition, you've also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients.nnNow you're clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions:n•tWhere do your clients shop? Online? In-store?n•tAre they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)?n•tWhat do they read? Particular magazines? Newspaper? Online news?n•tDo they have pre-existing businesses? If so, how can you get your product/service in front of them?nn3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won'Support the show

Work Life Balance Podcast: Business | Productivity | Results
4 Essentials of a Successful Business Plan

Work Life Balance Podcast: Business | Productivity | Results

Play Episode Listen Later Dec 17, 2020 8:43


[[:encoded, "Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it's important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let's explore the four essentials of successful business planning. nn1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions.nnDefining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients' lives for the better. What will they specifically be able to do that they weren't able to do before they purchased your product or service? nnIf you're not quite sure of the answers, start with these bullet points:n•tWho will you be selling these items to? Define your ideal client.n•tWhat product or service are you providing? What purpose does it provide?n•tWhere you will be selling it from? Catalog? Website? In-Person? Third party?n•tWhy would consumers purchase your product or service? What needs/hole/void does it fill?nnIf you're specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. nn2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it's imperative to be aware of exactly how you're going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don't know where to find your customers/clients - you will not know where to find the sales.nnWhether you're creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you've already done some of the work by pinpointing the product or service you will be providing. In addition, you've also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients.nnNow you're clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions:n•tWhere do your clients shop? Online? In-store?n•tAre they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)?n•tWhat do they read? Particular magazines? Newspaper? Online news?n•tDo they have pre-existing businesses? If so, how can you get your product/service in front of them?nn3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won'Support the show

The Business Accelerator: Accountability | Productivity
4 Essentials of a Successful Business Plan

The Business Accelerator: Accountability | Productivity

Play Episode Listen Later Dec 17, 2020 8:43


Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it's important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let's explore the four essentials of successful business planning. 1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions. Defining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients' lives for the better. What will they specifically be able to do that they weren't able to do before they purchased your product or service? If you're not quite sure of the answers, start with these bullet points: • Who will you be selling these items to? Define your ideal client. • What product or service are you providing? What purpose does it provide? • Where you will be selling it from? Catalog? Website? In-Person? Third party? • Why would consumers purchase your product or service? What needs/hole/void does it fill? If you're specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. 2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it's imperative to be aware of exactly how you're going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don't know where to find your customers/clients - you will not know where to find the sales. Whether you're creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you've already done some of the work by pinpointing the product or service you will be providing. In addition, you've also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients. Now you're clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions: • Where do your clients shop? Online? In-store? • Are they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)? • What do they read? Particular magazines? Newspaper? Online news? • Do they have pre-existing businesses? If so, how can you get your product/service in front of them? 3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won't be very far. Breaking the mold holds the potential of launching your business into success, because when you can fill a hole in the market, you create a nice little niche. Differentiation isn't just one of the essentials of a business plan; it's an essential role in operating a successful business. You need to give your clients a reason to choose your business over the competition. Maybe you offer exceptional client service, a fairly discounted price, a unique service, or visually appealing products or storefront. Creating a unique selling point (USP) is essential when crafting a business plan. Carve out your USP early in the game and you'll be ten steps ahead of your competition when the time comes to woo the clientele. 4. Be Prepared for Change: Anyone in business will tell you that you need to expect the unexpected; when you own a business, things can change in the blink of an eye. Regardless of how hard you've worked on your financial projections, market analysis or marketing strategies, you need to have a plan B. Be prepared for change by anticipating possible changes (either in the market or in your lifestyle). Create an effective way of dealing with unexpected change by writing out hypothetical situations and possible solutions. Here are some examples: • The stock market drops severely, how does that affect your business and how can you slow or eliminate the drawbacks. • A family member becomes ill and requires 24-hour care. Do you take care of them yourself or hire an aid? How does that impact your business? • A new business in the area becomes a direct competitor - how do you step up your marketing plan or product/service design to avoid losing sales? There are many affordable business planning software packages available; invest in one to help you (ex. sba.gov, Office Depot, and Staples). Don't waste time trying to create a plan if you have never created one before. Visit the Small Business Administration website for information about online business plan workshops, as well as additional small business information. The bottom line is that you need to learn how to create a solid business plan in order to build a successful business. Understanding the essentials of a business plan will ensure that you've covered all of the bases when creating your business plan. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value short business tips Blog (https://www.accountabilitycoach.com/blog/) - Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) - Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach) - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

The Accountability Coach: Business Acceleration|Productivity
4 Essentials of a Successful Business Plan

The Accountability Coach: Business Acceleration|Productivity

Play Episode Listen Later Dec 17, 2020 8:43


Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it's important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let's explore the four essentials of successful business planning. 1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions. Defining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients' lives for the better. What will they specifically be able to do that they weren't able to do before they purchased your product or service? If you're not quite sure of the answers, start with these bullet points: • Who will you be selling these items to? Define your ideal client. • What product or service are you providing? What purpose does it provide? • Where you will be selling it from? Catalog? Website? In-Person? Third party? • Why would consumers purchase your product or service? What needs/hole/void does it fill? If you're specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. 2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it's imperative to be aware of exactly how you're going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don't know where to find your customers/clients - you will not know where to find the sales. Whether you're creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you've already done some of the work by pinpointing the product or service you will be providing. In addition, you've also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients. Now you're clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions: • Where do your clients shop? Online? In-store? • Are they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)? • What do they read? Particular magazines? Newspaper? Online news? • Do they have pre-existing businesses? If so, how can you get your product/service in front of them? 3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won't be very far. Breaking the mold holds the potential of launching your business into success, because when you can fill a hole in the market, you create a nice little niche. Differentiation isn't just one of the essentials of a business plan; it's an essential role in operating a successful business. You need to give your clients a reason to choose your business over the competition. Maybe you offer exceptional client service, a fairly discounted price, a unique service, or visually appealing products or storefront. Creating a unique selling point (USP) is essential when crafting a business plan. Carve out your USP early in the game and you'll be ten steps ahead of your competition when the time comes to woo the clientele. 4. Be Prepared for Change: Anyone in business will tell you that you need to expect the unexpected; when you own a business, things can change in the blink of an eye. Regardless of how hard you've worked on your financial projections, market analysis or marketing strategies, you need to have a plan B. Be prepared for change by anticipating possible changes (either in the market or in your lifestyle). Create an effective way of dealing with unexpected change by writing out hypothetical situations and possible solutions. Here are some examples: • The stock market drops severely, how does that affect your business and how can you slow or eliminate the drawbacks. • A family member becomes ill and requires 24-hour care. Do you take care of them yourself or hire an aid? How does that impact your business? • A new business in the area becomes a direct competitor - how do you step up your marketing plan or product/service design to avoid losing sales? There are many affordable business planning software packages available; invest in one to help you (ex. sba.gov, Office Depot, and Staples). Don't waste time trying to create a plan if you have never created one before. Visit the Small Business Administration website for information about online business plan workshops, as well as additional small business information. The bottom line is that you need to learn how to create a solid business plan in order to build a successful business. Understanding the essentials of a business plan will ensure that you've covered all of the bases when creating your business plan. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value short business tips Blog (https://www.accountabilitycoach.com/blog/) - Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) - Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach) - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Goal Setting & Achievement Podcast: Business|Productivity
4 Essentials of a Successful Business Plan

Goal Setting & Achievement Podcast: Business|Productivity

Play Episode Listen Later Dec 17, 2020 8:43


Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it’s important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let’s explore the four essentials of successful business planning. 1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions. Defining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients’ lives for the better. What will they specifically be able to do that they weren’t able to do before they purchased your product or service? If you’re not quite sure of the answers, start with these bullet points: • Who will you be selling these items to? Define your ideal client. • What product or service are you providing? What purpose does it provide? • Where you will be selling it from? Catalog? Website? In-Person? Third party? • Why would consumers purchase your product or service? What needs/hole/void does it fill? If you’re specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. 2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it’s imperative to be aware of exactly how you’re going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don’t know where to find your customers/clients - you will not know where to find the sales. Whether you’re creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you’ve already done some of the work by pinpointing the product or service you will be providing. In addition, you’ve also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients. Now you’re clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions: • Where do your clients shop? Online? In-store? • Are they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)? • What do they read? Particular magazines? Newspaper? Online news? • Do they have pre-existing businesses? If so, how can you get your product/service in front of them? 3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won’t be very far. Breaking the mold holds the potential of launching your business into success, because when you can fill a hole in the market, you create a nice little niche. Differentiation isn’t just one of the essentials of a business plan; it’s an essential role in operating a successful business. You need to give your clients a reason to choose your business over the competition. Maybe you offer exceptional client service, a fairly discounted price, a unique service, or visually appealing products or storefront. Creating a unique selling point (USP) is essential when crafting a business plan. Carve out your USP early in the game and you’ll be ten steps ahead of your competition when the time comes to woo the clientele. 4. Be Prepared for Change: Anyone in business will tell you that you need to expect the unexpected; when you own a business, things can change in the blink of an eye. Regardless of how hard you’ve worked on your financial projections, market analysis or marketing strategies, you need to have a plan B. Be prepared for change by anticipating possible changes (either in the market or in your lifestyle). Create an effective way of dealing with unexpected change by writing out hypothetical situations and possible solutions. Here are some examples: • The stock market drops severely, how does that affect your business and how can you slow or eliminate the drawbacks. • A family member becomes ill and requires 24-hour care. Do you take care of them yourself or hire an aid? How does that impact your business? • A new business in the area becomes a direct competitor - how do you step up your marketing plan or product/service design to avoid losing sales? There are many affordable business planning software packages available; invest in one to help you (ex. sba.gov, Office Depot, and Staples). Don’t waste time trying to create a plan if you have never created one before. Visit the Small Business Administration website for information about online business plan workshops, as well as additional small business information. The bottom line is that you need to learn how to create a solid business plan in order to build a successful business. Understanding the essentials of a business plan will ensure that you’ve covered all of the bases when creating your business plan. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value short business tips Blog (https://www.accountabilitycoach.com/blog/) - Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) - Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach) - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Goal Setting & Achievement Podcast: Business|Productivity
4 Essentials of a Successful Business Plan

Goal Setting & Achievement Podcast: Business|Productivity

Play Episode Listen Later Dec 17, 2020 8:43


Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it’s important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let’s explore the four essentials of successful business planning. 1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions. Defining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients’ lives for the better. What will they specifically be able to do that they weren’t able to do before they purchased your product or service? If you’re not quite sure of the answers, start with these bullet points: • Who will you be selling these items to? Define your ideal client. • What product or service are you providing? What purpose does it provide? • Where you will be selling it from? Catalog? Website? In-Person? Third party? • Why would consumers purchase your product or service? What needs/hole/void does it fill? If you’re specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. 2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it’s imperative to be aware of exactly how you’re going to locate clients for your business. Unfortunately, this is where most business owners fall short. If you don’t know where to find your customers/clients - you will not know where to find the sales. Whether you’re creating a business plan to attract potential investors or for your own personal records, you need to take the time to craft a carefully detailed marketing strategy. Creating a detailed marketing strategy consists of defining your target market, understanding why they would want to purchase the product or service you are selling, and pinpointing the price they are willing to pay. The good news is that you’ve already done some of the work by pinpointing the product or service you will be providing. In addition, you’ve also pinpointed the benefits of the product/service and how those benefits will improve the lives of your prospects/clients. Now you’re clear on the benefits of your product/service, but where do you find your clients? Start by asking yourself these questions: • Where do your clients shop? Online? In-store? • Are they users of social media (LinkedIn, Facebook, Plaxo, and Twitter)? • What do they read? Particular magazines? Newspaper? Online news? • Do they have pre-existing businesses? If so, how can you get your product/service in front of them? 3. Differentiation: A cookie-cutter business will only go so far - and unfortunately, it won’t be very far. Breaking the mold holds the potential of launching your business into success, because when you can fill a hole in the market, you create a nice little niche. Differentiation isn’t just one of the essentials of a business plan; it’s an essential role in operating a successful business. You need to give your clients a reason to choose your business over the competition. Maybe you offer exceptional client service, a fairly discounted price, a unique service, or visually appealing products or storefront. Creating a unique selling point (USP) is essential when crafting a business plan. Carve out your USP early in the game and you’ll be ten steps ahead of your competition when the time comes to woo the clientele. 4. Be Prepared for Change: Anyone in business will tell you that you need to expect the unexpected; when you own a business, things can change in the blink of an eye. Regardless of how hard you’ve worked on your financial projections, market analysis or marketing strategies, you need to have a plan B. Be prepared for change by anticipating possible changes (either in the market or in your lifestyle). Create an effective way of dealing with unexpected change by writing out hypothetical situations and possible solutions. Here are some examples: • The stock market drops severely, how does that affect your business and how can you slow or eliminate the drawbacks. • A family member becomes ill and requires 24-hour care. Do you take care of them yourself or hire an aid? How does that impact your business? • A new business in the area becomes a direct competitor - how do you step up your marketing plan or product/service design to avoid losing sales? There are many affordable business planning software packages available; invest in one to help you (ex. sba.gov, Office Depot, and Staples). Don’t waste time trying to create a plan if you have never created one before. Visit the Small Business Administration website for information about online business plan workshops, as well as additional small business information. The bottom line is that you need to learn how to create a solid business plan in order to build a successful business. Understanding the essentials of a business plan will ensure that you’ve covered all of the bases when creating your business plan. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value short business tips Blog (https://www.accountabilitycoach.com/blog/) - Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) - Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach) - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

The Pomp Podcast
#390: Ben Golub on Decentralized Computing & Storage

The Pomp Podcast

Play Episode Listen Later Sep 23, 2020 51:43


Ben Golub is a serial entrepreneur and CEO, who has played a key role in building six start-ups. Three of these were as CEO, including Docker, Gluster, and Plaxo. Today he serves as Executive Chairman and Interim CEO of Storj Labs. In this conversation, we discuss decentralized cloud storage, economic incentives, scaling software companies, acceleration of computing trends, and real world use cases. ============================== Crypto.com is the only all-in-one platform that allows you to BUY / SELL / STORE / EARN / LOAN / INVEST crypto all from one place. Join over 1 million users currently using the Crypto.com app. Download and earn $50 USD using my code ‘pomp2020’, or use the link https://platinum.crypto.com/r/pomp2020 when you sign up for one of their metal cards today. ============================== Coinbase Wallets are adding support for .crypto and .zil domains through their partnership with Unstoppable Domains. Unstoppable Domains provides an all-in-one solution for blockchain domains. You can send money using these new domains instead of long Bitcoin wallet addresses, while also storing your domain in Coinbase's collectibles section. Go to unstoppabledomains.com in the dapp browser to register and manage your domains.  ============================== Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language, while sharing opinions on various aspects of each industry. You can subscribe at https://www.pompletter.com

BLQ Velvet Podcast
8. Social media: The good, the bad and the ugly

BLQ Velvet Podcast

Play Episode Listen Later Jan 26, 2020 103:57


We start off NFB with the German media reception of Solange Knowles Concert in Hamburg. The articles we talk about: https://tinyurl.com/y439cvxa https://tinyurl.com/vnm2ofp Language: Mostly german After that we discuss the good, the bad and the ugly when it come to the effects of social media. First Audio: Sean Parker (born December 3, 1979) is an American entrepreneur and philanthropist, most notable for co-founding the file-sharing computer service Napster, and serving as the first president of the social networking website Facebook. He also co-founded Plaxo, Causes, Airtime.com, and Brigade, an online platform for civic engagement. He is the founder and chairman of the Parker Foundation, which focuses on life sciences, global public health, and civic engagement. On the Forbes 2016 list of the world's billionaires, he was ranked 722 with a net worth of US$2.4 billion. -Information taken from Wikipedia.com Second audio: Chamath Palihapitiya (born September 3, 1976) is a venture capitalist and the founder and CEO of Social Capital. Palihapitiya was an early senior executive at Facebook, joining the company in 2007 and leaving in 2011. He is a minority stakeholder and board member of the Golden State Warriors. -Information taken from Wikipedia.com Third audio: Sam Vaknin: I am a visiting professor of psychology, Southern Federal University, Rostov-on-Don, Russia and Professor of Finance and Psychology in CIAPS (Centre for International Advanced and Professional Studies). I'm an author of short stories, a winner of literary awards, and a former columnist in Central Europe Review, eBookWeb.org, PopMatters, and United Press International (UPI). I am also the Editor of mental health categories in the Open Directory and Suite101. -Information taken from www.healthyplace.com If you want to watch the whole talk with Sam Vaknin go to https://tinyurl.com/uowbkl4 Language: mostly English ————— Main topic starts at - 20:04 ————— Instagram: www.instagram.com/bvpodcast/ Email: blqvelvet1@gmail.com iTunes: podcasts.apple.com/de/podcast/blq-…1176937413?l=en SoundCloud: @user-89602470 Intro: Eve - Satisfaction ft. Gwen Stefani Outro: Cherish - Damage

Crypto Blockchain Podcast
Episode 2 | Stablecoins

Crypto Blockchain Podcast

Play Episode Listen Later Oct 2, 2018 36:58


Stablecoins, Crypto Market cap, Buidl, Hodl, Gemini, Plaxo, Markets, STOs, Regulations, Predictions

WordSmitten
WordSmitten :: About the Books :: The Secret of Magic

WordSmitten

Play Episode Listen Later Jan 26, 2014 34:00


Kate Sullivan interviews author Deborah Johnson for a discussion about her book, The Secret of Magic. Launched this month by Amy Einhorn Books (Putnam/Penguin USA), Johnson's recent novel explores the era when Thurgood Marshall was "the lawyer" who created a platform of reason, courtesy, and the law to disrupt intolerance. Recent guests on the WordSmitten About the Books broadcast include Pulitzer Prize-winning authors Paul Harding (Tinkers), Jane Smiley (A Thousand Acres), Elizabeth Strout (Olive Kitteridge), and Edward P. Jones (The Known World). Celebrated authors appearing include Tom Robbins (Even Cowgirls Get the Blues and B is for Beer), Orange Prize-winner Madeline Miller, and the late actor Tony Curtis (American Prince). WordSmitten's host, Kate Sullivan, interviews notable authors, editors, literary agents, and publishing executives.Visit our company's distinctive sites:www.About-the-Books.comwww.WordSmittenMedia.comwww.WordSmitten.comOffices in St. Petersburg, Florida :: 800-727-6214Also, visit us on LinkedIn, Plaxo, RedRoom.com, Facebook, Twitter, and all our other social media sites, including Google Plus One. For a list of our monthly writing workshops, visit www.Meetup.com/WordSmitten.(c) Copyright WordSmitten Media, Inc. All Rights Reserved.

WordSmitten
WordSmitten :: About the Books :: The Secret of Magic

WordSmitten

Play Episode Listen Later Jan 26, 2014 34:00


Kate Sullivan interviews author Deborah Johnson for a discussion about her book, The Secret of Magic. Launched this month by Amy Einhorn Books (Putnam/Penguin USA), Johnson's recent novel explores the era when Thurgood Marshall was "the lawyer" who created a platform of reason, courtesy, and the law to disrupt intolerance. Recent guests on the WordSmitten About the Books broadcast include Pulitzer Prize-winning authors Paul Harding (Tinkers), Jane Smiley (A Thousand Acres), Elizabeth Strout (Olive Kitteridge), and Edward P. Jones (The Known World). Celebrated authors appearing include Tom Robbins (Even Cowgirls Get the Blues and B is for Beer), Orange Prize-winner Madeline Miller, and the late actor Tony Curtis (American Prince). WordSmitten's host, Kate Sullivan, interviews notable authors, editors, literary agents, and publishing executives.Visit our company's distinctive sites:www.About-the-Books.comwww.WordSmittenMedia.comwww.WordSmitten.comOffices in St. Petersburg, Florida :: 800-727-6214Also, visit us on LinkedIn, Plaxo, RedRoom.com, Facebook, Twitter, and all our other social media sites, including Google Plus One. For a list of our monthly writing workshops, visit www.Meetup.com/WordSmitten.(c) Copyright WordSmitten Media, Inc. All Rights Reserved.

PI’s Declassified!
Special Encore Presentation: Social Networking: PI's And The World

PI’s Declassified!

Play Episode Listen Later Apr 18, 2013 58:36


Do you use social networking sites? Have you added Facebook, LinkedIn, Plaxo and Twitter to your daily communications? Have you considered using social networking for more than updating your family and friends? Widely traveled British private investigators Phil and Yin Johnson do. The Johnsons have crafted the use of social networking sites to a fine art. Tune in to hear the fascinating cases they investigated as a result of being technological private investigator pioneers. The Johnsons will be coming to PI's Declassified! from their home base in Portugal to share their progressive tips.

PI’s Declassified!
Social Networking: PI's And The World

PI’s Declassified!

Play Episode Listen Later Mar 24, 2011 58:36


Do you use social networking sites? Have you added Facebook, LinkedIn, Plaxo and Twitter to your daily communications? Have you considered using social networking for more than updating your family and friends? Widely traveled British private investigators Phil and Yin Johnson do. The Johnsons have crafted the use of social networking sites to a fine art. Tune in to hear the fascinating cases they investigated as a result of being technological private investigator pioneers. The Johnsons will be coming to PI's Declassified! from their home base in Portugal to share their progressive tips.

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Social Media Edge Radio
Social Media - Power and Changes of

Social Media Edge Radio

Play Episode Listen Later Mar 15, 2011 31:00


Join us as we discuss the power of social media to affect positive change in the world as well as the changes in and to social media. We will be discussing the new comments feature on Facebook, the power of social media concerning the recent devastation in Japan and social media tools, tips and tricks.

Law Technology Now
Social Networking: Not Just for Teens

Law Technology Now

Play Episode Listen Later Sep 3, 2008 23:30


Social networking websites have grown up and are becoming important tools for lawyers, firms and companies. From keeping track of colleagues, to finding referrals and introductions, to vetting an expert witness, these “profiles on steroids” can provide critical competitive intelligence to help your practice blossom. Monica Bay, LawTechnologyNow host and Editor-in-Chief of Law Technology News welcomes Massachusetts lawyer Robert J. Ambrogi, who writes Law Technology News’ Web Watch column, and is a veteran legal industry observer, to share his insights about LinkedIn, Facebook, Plaxo, Legal OnRamp, Martindale Hubbell Connected, and other sites.

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Software Process and Measurement Cast
SPaMCAST 38 - Yourdon, Collaborate or Die, Number

Software Process and Measurement Cast

Play Episode Listen Later Jul 27, 2008 38:15


Show 37 is my interview with Ed Yourdon.  We discussed Web 2.0 and it’s impact on the software development worlds. I  have titled the interview, “Collaborate or Die!”  A bit over the top you say, well Denis Waitley once said, “on line or in the bread line."  The people I was with thought that was a bit over the top.  He was right and I would suggest the use of Web 2.0 tools is another watershed. Ed is a one of those rare polymaths in the IT world. His bio from Wikipedia begins Edward Nash Yourdon (born 1944) is a computer consultant, an author and lecturer, and a recognized pioneer in the software engineering methodology of structured programming world. He is a graduate of MIT, earning a BS in Mathematics in 1965. The December 1999 issue of Crosstalk: The Journal of Defense Software Engineering named Yourdon one of the ten most influential people in the software field. In June 1997, he was inducted into the Computer Hall of Fame Yourdon is widely known as the lead developer of the Structured Systems Analysis and Design Method (SSADM), as well as co-developer of the Yourdon/Whitehead method of object-oriented analysis/design and the popular Coad/Yourdon OO methodology of the late 1980s and 1990s. He has authored over 550 technical articles and authored or coauthored 26 computer books since 1967. He founded and published American Programmer magazine (now titled Cutter IT Journal). He is the author of the best-selling Decline and Fall of the American Programmer. Mr. Yourdon currently serves as an internationally-recognized expert witness and computer consultant who specializes in project management, software engineering methodologies, and Web 2.0 development. I asked Ed how people could contact him and the part of the response that struck me was, “I am online”.    Blog: www.yourdonreport.comWebsite:  www.yourdon.comEmail:  ed@yourdon.com  You can also find Ed on Twitter (Yourdon), Plaxo and other Web 2.0 social networks. The essay for this cast is titled “Just How Badly Do You Want A Number?”  The essay challenges managers and project managers to think about that initial estimate and the impact it might actually have. The text of the essay can be found at www.tcagley.wordpress.com.  Comments and suggestions are welcome. Check out the SPaMCAST Facebook page.  I wil be posting information on which shows relates to which theme.  For example Kenji’s recent interview, Scott Amblers and Kent Becks all have an agile flavor.  This will be a quick way to hit all of the shows in a general thematic area. There are a number of ways to share your thoughts . . Email SPaMCAST at spamcastinfo@gmail.com Voice messages can be left at 1-206-888-6111 Twitter – www.twitter.com/tcagley BLOG – www.tcagley.wordpress.com FACEBOOK!!!! Software Process and Measurement Future Events and the next . . . Conference season is beginning! I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at www.ifpug.org.  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM, I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at http://www.neqc.org/conference. Next Software Process and Measurement Cast: On the next SPaMCAST we will feature an interview with Roo Reynolds of IBM.  Roo is one of the leading forces in using metaverses such as Second Life to rewrite how software development and collaboration happen.  In SPaMCAST 39 you are going to see the future so do not miss it!

Millionaire Marketers -  Blog Nut Community Network & Toolbar - Build Your Business with Us! We Offer FREE Advertising for Yo

Are Your A Google Me Talk Radio "Blog Nut "? Come and Join Google Me Talk Radio & Millionaire Marketers when we welcome Kathy Paquette & Linda Hoy Founders of http://BlogNut.CommunityToolbars.com and Get it all in one place! BlogTalkRadio, MySpace, Plaxo, LinkedIn, Facebook, Digg, YouTube, MedaCafe and much more. Don't see your favorite link? We can add it! Download this powerful tool today! Includes: games, TV, e-mail notifier, rss, radio, weather, chat, free advertising for business, adverti

Millionaire Marketers -  Blog Nut Community Network & Toolbar - Build Your Business with Us! We Offe
Millionaire Marketers, Google Me Talk Radio & Blog Nut Community Toolbars

Millionaire Marketers - Blog Nut Community Network & Toolbar - Build Your Business with Us! We Offe

Play Episode Listen Later Jul 9, 2008 92:13


Are Your A Google Me Talk Radio "Blog Nut "? Come and Join Google Me Talk Radio & Millionaire Marketers when we welcome Kathy Paquette & Linda Hoy Founders of http://BlogNut.CommunityToolbars.com and Get it all in one place! BlogTalkRadio, MySpace, Plaxo, LinkedIn, Facebook, Digg, YouTube, MedaCafe and much more. Don't see your favorite link? We can add it! Download this powerful tool today! Includes: games, TV, e-mail notifier, rss, radio, weather, chat, free advertising for business, adverti

CyberSpeak's Podcast
CyberSpeak March 16 2008

CyberSpeak's Podcast

Play Episode Listen Later Mar 24, 2008 49:33


This week Ovie talks about Samaritans Feet in South East DC, calendar syncing problems, Plaxo suggested by two listeners. A programming mistake leads to a G-Archiver reveationâand 1700 other peopleâs passwords. Ovie and Bret discuss WiebeTechâs fantastic new forensic combo dock. Web site of the week is Programmers Notepad

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The A Shanty No Lemon Network - Gay News and Comedy from the 1st Era of Podcasting

Anthony guest stars on ArcherRadio.com as Archer and Anthony investigate web services Plaxo, Callwave and gossip about website design. Check out this very special show with the Audio on Archer's […] The post Special: Podcast Simulicast appeared first on A Shanty No Lemon / Gay Comedy Podcast / This Week In Gay.

The Cell Phone Junkie
The Cell Phone Junkie Show #78

The Cell Phone Junkie

Play Episode Listen Later Nov 26, 2007 70:52


The Cell Phone Junkie Show #78 1:10:50 Show Notes Mickey finally got his iPhone!  Plaxo made it possible.  Joey gives us a Centro update and how to port a prepaid number to postpaid.  Happy Thanksgiving everyone!

Success Tools Online
This time it worked - More links

Success Tools Online

Play Episode Listen Later Oct 23, 2005


Finaly I was able to get my webcam to record correctly. It's just a test but it works.The links to the free stuff are at the end.Click Play to StreamMicrosoft Movie Maker 2 : Do you need to edit your videos? here is a good free solution: www.microsoft.com/moviemakerBe in Sync: Have your home computer, your laptop and your office computer with their files in sync. This is a free sync application that works like peer to peer to keep all your information updated on all your computers: http://www.beinsync.com/Thunderbird: Most of you have already heard or use Firefox, well the good news is that they have a very good mail client also, called Thunderbird. If you have been using outlook because you use Plaxo, Thunderbird now has a Plaxo plug-in.http://www.mozila.org/Do you love to be organized and keep records of what you are doing? Yahoo! My Web Beta saves your search results and annotates web pages

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