Podcasts about sbv

Title: Vision Insights Series Episode 8Guests: Scott Horowitz and Chris Todd

Kündigungen von schwerbehinderten Menschen in der Wartezeit sind vielleicht doch nicht Geschichte? Warum? Ansgar Dittmar, Fachanwalt und Mediator aus Frankfurt, und Niklas Pastille, Rechtsanwalt und Mediator aus Berlin, unterhalten sich über dieses spannende Thema und die Entscheidung des BAG. Themen der Episode: Präventionsverfahren erklärt Entscheidung des BAG und der Vorinstanzen Handlungsempfehlung für Sie als SBV Seminarempfehlung aus dem Podcast: Seminar SBV Teil 1 https://www.waf-seminar.de/221

Series: Ohio University Sports Ad Series 5 Ep 12Guest: Russell Sargeant, VP, NBC Sports Sponsorship & Strategy at NBC Universal MediaTitle: Media Landscape in Sports Business

Am Zürcher Sechseläuten präsentiert die Zunft zu den Drei Königen ihren neuen Zunftmarsch. Der «Drei-Königs-Marsch» wurde von der Zunft beim bekannten Dirigenten und Komponisten Christoph Walter in Auftrag gegeben. Er wird von der Zunftmusik, dem Musikverein Harmonie Wädenswil, am Montag, 28. April, am Zürcher Sechseläuten uraufgeführt. Exklusiv ist der Marsch am gleichen Tag auch in der Fiirabigmusig der SRF Musikwelle zu hören. Weitere Themen: Der Schweizer Blasmusikverband SBV hat an seiner Delegiertenversammlung vom Samstag in Schaffhausen Biel offiziell zum Austragungsort des Eidgenössischen Musikfestes EMF 2026 bestimmt. Biel ist eingesprungen, nachdem das OK Interlaken Ende November 2024 überraschend abgesagt hatte. Der Wechsel von Interlaken nach Biel wurde allerdings noch nicht offiziell von einer Delegiertenversammlung beschlossen. Für das EMF 2026 haben sich bereits 516 Vereine angemeldet: «Das ist für uns ein grosses Zeichen der Wertschätzung», sagt Michu Graf, Vizepräsident des SBV, im Gespräch mit SRF Musikwelle. Als OK-Präsidentin des EMF 2026 ist Nadja Günthör dafür verantwortlich, dass der enge Zeitplan eingehalten werden kann. Sie nimmt die Herausforderung sportlich: «Ich mache das mit Herzblut, das Vereinswesen ist mir sehr wichtig». Das Eidgenössische Musikfest gilt als das grösste Blasmusikfestival der Welt und wird alle fünf Jahre vom Schweizer Blasmusikverband SBV organisiert.

Series: Ohio University Sports Ad Series 5 Ep 11Title: Negotiating in Business & SportsGuest: Andres Lares, Managing Partner at Shapiro Negotiations Institute

Title: Ohio University Sports Ad Season 5 Ep 10Topic: Entrepreneurship, Sponsorship Activation, & AgenciesGuests: Matt Hilley, CEO of Back Nine Marketing

Series: Concierge Live Series Season 2 Episode 5Guest: Reid Mobley, Founder at Momentum SportsTitle: Sponsorship in Motorsports

Title: Entrepreneurship and Innovation Series: Concierge LiveGuests: Ben Shapiro, Founder and CEO of PIVOT agency

Title: Data Science, Fan Insights, and Analytics Career PathsGuests: Zaheer Benjamin and Erin Davison

Title: Strategy in Sports BusinessGuest: Sam Hubble, Director of Strategy at the Minnesota Timberwolves & Lynx

Title: Technology & AI in SportsGuest: Shripal Shah, Chief Digital Officer at Next League

Title: Ohio University Sports Ad Season 5 Ep 9Topic: Team Business Intelligence in SportsGuests: Matthew Phillips, Business Intelligence at Nashville SC

Title: Ohio University Sports Ad Season 5, Episode 8Topic: Sponsorships through the lens of a brandGuests: Ethan Alkon, Senior Manager, Sponsorships at Verizon

Title: Venture Capital in SportsGuest: Ashley DeWalt, Managing Partner at the Collectiv

Title: Vision Insights Series Ep 5Topic: Research, Analytics, and StrategyGuests: Katie Morgan, VP of Business Analytics and Ticket Strategy at Texas Rangers and Eric Martuano, Director of Research and Insights at SPORTFIVE

Title: Content is King Guest: Rob DeChiaro, President of Skratch & EVP of Media at Pro Shop

Title: Ohio U Sports Ad Season 5 Episode 7 Topic: Entrepreneurship and Partnership Activation Guests: Corey Poches, Head of Growth at Civitas Experiential

Title: Concierge Live Series Season 2 Episode 3 Topic: Service in Sports Guests: Woody Thompson, EVP at Octagon

Title: Ohio University Season 5, Episode 6 Topic: Transitioning from Agency to Brand Guests: Michael Daly, VP, Marketing Manger, Sponsorship Marketing at Truist Bank

Title: Vision Insights Series Ep 4 Topic: Careers, Data, Analytics & Strategy Guests: Ron Li, Head of Strategy at Phoenix Suns & Kristen Hartwell, Senior Director of Partnership Strategy at LA Dodgers

Title: Future of Venues Guests: Carl Thomas, SVP, AEG Global

Việt Nam sẽ duy trì chính sách tiền tệ linh hoạt nhằm kiểm soát lạm phát, và theo dõi các chính sách của Tổng thống đắc cử Hoa Kỳ Donald Trump để điều chỉnh các chính sách nội địa cho phù hợp, quan chức Ngân hàng Nhà nước (SBV) cho biết hôm 7/1.

Kein Arbeitgeber will es zugeben: Kündigungen schwerbehinderter Menschen in der Probezeit sind Geschichte! Warum? Niemand weiß, ob sie vor Gericht durchgehen. Die Rechtslage ist wie verhext. Was der Urteils-Kladderadatsch für Betriebsrat und Schwerbehindertenvertretung bedeutet, erläutern Ihnen unsere SBV-Experten Tobias Gerlach aus München und Niklas Pastille, Master of Laws aus Berlin. Themen der Episode: Überblick über alle wichtigen Gerichtsentscheidungen Blick in die Zukunft Seminarempfehlung aus dem Podcast: Schwerbehindertenvertretung Teil 1: https://www.waf-seminar.de/br221

Amtsträger krank? Kein Problem, oder doch? Was passiert, wenn ein Betriebsrats­mitglied dauerhaft ausfällt und der Betriebsrat nur aus einer Person besteht, Ersatz­mitglieder: Fehlanzeige? Oder wenn die Schwerbehindertenvertretung krank ist und keine Stellvertretung hat? Darf oder muss man dann trotzdem arbeiten fürs Amt? Ist eine Amtsniederlegung nötig? Und kann man sie erzwingen? Die Rechtsanwälte Ni­klas Pastille, Master of Laws, und Tobias Gerlach klären diese brisanten Fragen, die in der Rechtsprechung bislang kaum Beachtung gefunden haben. Themen der Episode: Wann darf während der Arbeitsunfähigkeit Amtstätigkeit ausgeführt werden? Sonderfälle: Freigestelltes Betriebsratsmitglied und Freigestellte SBV Fazit für Betriebsrat und SBV: Wann – falls irgendwann – muss ich krank­heitsbedingt „zurücktreten“? Seminarempfehlung aus dem Podcast: Betriebsverfassungsrecht Teil 1: https://www.waf-seminar.de/br163 Schwerbehindertenvertretung Teil 1: https://www.waf-seminar.de/br221

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

Nach der Absage von Interlaken hat der Schweizer Blasmusikverband einen neuen Austragungsort gefunden. Nun ist es definitiv. Das Eidgenössische Musikfest 2026 findet in Biel statt. Biel verfüge über eine geeignete Infrastruktur für den Grossanlass, schreibt der Schweizer Blasmusikverband SBV in einer Mitteilung. Das Bieler Organisationskomitee wird von Nadja Günthör (Grossrätin SVP) präsidiert. Eigentlich hätte das Eidgenössische Musikfest 2026 in Interlaken stattfinden sollen. Das Organisationskomitee von Interlaken hat dem SBV jedoch Ende November überraschend eine Absage erteilt. Das finanzielle Risiko sei zu gross, hiess es. Von einem drohenden Defizit von über 700'000 Franken war die Rede. Vom 1. bis 24. Dezember sendet die «Fiirabigmusig» jeweils um 18.20 Uhr die Adventsgeschichten von Ernst Hunziker, die er für die SRF Musikwelle geschrieben hat. In dieser Folge geht es um die Buchstaben «XY» wie «Xylophon».

In der heutigen Podcast-Folge geht es um einen Streit über Fortbestand des Arbeitsverhältnisses nach einem Aufhebungsvertrag. Die Klägerin behauptet, der Vertrag sei unter widerrechtlicher Drohung abgeschlossen worden. Die Rechtsanwälte Tobias Gerlach und Ansgar Dittmar betrachten den Fall, den das Bundesarbeitsgericht entschieden hat und erläutern, was Betriebsräte in diesem Fall tun sollten. Themen der Episode: Irrtum Nummer 1: Ich kann das BEM einklagen, wenn der Arbeitgeber seiner Pflicht zu einem BEM einzuladen nicht nachkommt. Irrtum Nummer 2: Jeder, der will, kann bei dem BEM-Gespräch dabei sitzen. Irrtum Nummer 3: Es ist optional, ob das Inklusion/Integrationsamt hinzugezogen wird Seminarempfehlung aus dem Podcast: Betriebliches Eingliederungsmanagement für die SBV: https://www.waf-seminar.de/br403

Skills-based volunteering (SBV) is revolutionizing nonprofit support by channeling corporate talent into impactful missions. Rachel Hutchisson, CEO of Common Impact, explains how SBV connects companies with nonprofits to create sustainable change. As Rachel begins, "Generosity comes in all forms, and giving your time and skills is a hugely significant way to show generosity." This innovative conversation reveals how SBV moves beyond traditional volunteerism. Instead of simply painting fences, volunteers use professional skills—whether in marketing, HR, or technology—to solve critical nonprofit challenges. From helping organizations like Welsh Women's Aid select the right CRM system to assisting North Texas nonprofits with financial forecasting, the focus is on lasting value. "Skills-based volunteering creates deeper, meaningful engagement," Rachel shares with host Julia Patrick. SBV also builds a symbiotic relationship between nonprofits and corporate teams. Rachel describes how,  "It builds pride, longevity, and leadership skills among employees, while allowing nonprofits to stretch their limited resources." Companies foster loyalty and brand alignment among employees, while nonprofits gain solutions that bolster their missions. As you will see and hear, Rachel wisely advises, "Planning and relationship-building are essential. Nonprofits need to be ready to engage, while companies must align their CSR goals with meaningful opportunities."  #SkillsBasedVolunteering #NonprofitImpact #CorporateSocialResponsibilityFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Die Einführung und Nutztung von KI-Anwendungen und -Modellen stellt betriebliche Mitbestimmungsgremien vor zahlreiche Herausforderungen. Das gilt auch für die Schwerbehindertenvertretungen (SBV). In dieser Folge sprechen Peter und Andre darüber, was es bei dem Thema für erwartbare und unerwartete Fallstricke gibt und was diese für die SBV mit sich bringen. Zeitstempel: 0:00 Intro 4:39 KI und SBV Hinweis: Für die in der Folge beworbene Tagung "Kirche & Gewerkschaft 2024" musste das Samstagsprogramm leider abgesagt werden. Der Vortag "Künstliche Intelligenz - theologisch und ethisch reflektiert" von Landesbischof Ernst-Wilhelm Gohl am Freitagabend bleibt aber erhalten: https://bw.dgb.de/mitmachen/termine-und-aktionen/termin/kuenstliche-intelligenz-theologisch-und-ethisch-reflektiert/ ---------------------------------------- Den Arbeitswelt Podcast findet ihr überall, wo es Podcasts gibt, und immer unter https://arbeitsweltradio.podigee.io/. Weitere Informationen und aktuelle Termine der DGB-Region Stuttgart findet ihr unter https://stuttgart.dgb.de. ---------------------------------------- Der Arbeitswelt Podcast ist ein Angebot der DGB-Region Stuttgart. Radaktion: Peter Schadt und Andre Fricke. V.i.S.d.P.: Julia Friedrich, DGB-Region Stuttgart, Willi-Bleicher-Straße 20, 70174 Stuttgart

Dein Kollege ist krank – und das schon seit über 6 Wochen!?! Jetzt sollte der Arbeitgeber handeln und den Arbeitnehmer bei der Rückkehr unterstützen. Das BEM kann dabei für alle Beteiligten eine Win-win-Situation sein, aber nur wenn sich jeder an Spielregeln hält! Welche das sind, worauf Sie achten sollten und welche Rolle Sie als Betriebsrat spielen, klärt Moderator Niklas Pastille mit seinen Gästen. In diesem Podcast werden alle spannenden Themen unseres neuen W.A.F. Talks angeteasert.  Seminarempfehlung aus dem Podcast: Hier geht's zum neuen W.A.F. Talk https://www.waf-seminar.de/waf-talk

Imran and Qiao sat with Nic Carter to discuss stablecoin adoption and Operation Chokepoint 2.0.No BS crypto insights for founders.Timestamps(00:00) Intro(01:10) Nic Carter's Fights(03:19) Operation Chokepoint 2.0(09:38) SBV(21:57) Who's Really Behind of All This?(24:51) What's The Real Threat?(25:43) Scenarios That Could Happen Post-Election(27:21) How Nic Sees Banking Infra(31:45) Innovation Pushed Outside of the US(37:18) Stablecoin Report(44:30) Surprising Survey Results(48:32) India's Low Stablecoin Penetration(49:41) Stablecoin Report cont.(53:28) Different Causes for Stablecoin Adoption(55:35) Banks Running to Provide Support for Stablecoins(56:48) Where Are the Assets that Underlies USDT?(58:04) USDT vs. USDC(01:00:50) Stablecoin Adoption Among 18-24-Year-Olds(01:02:46) Cross-Border Payments(01:04:43) Small and Medium-Sized Businesses(01:09:30) Crypto Trading Related vs. Payment Related Percentage on Stablecoins(01:12:09) Five Perspectives on Stablecoins(01:17:30) Products/Startups Nic Would Like to See Use Stablecoins(01:21:52) Final ThoughtsFive Perspectives on Stablecoins - https://medium.com/@nic__carter/five-perspectives-on-stablecoins-5bc20076270aNic Carter Twitter/X: https://x.com/nic__carterSpotify: https://spoti.fi/3N675w3Apple Podcast: https://apple.co/3snLsxUWebsite: https://goodgamepod.xyzTwitter: https://twitter.com/goodgamepodxyzWeb3 Founders:Apply to Alliance: https://alliance.xyzAlliance Twitter: https://twitter.com/alliancedaoDISCLAIMER: The views expressed herein are personal to the speaker(s) and do not necessarily reflect the views of any other person or entity. Discussions and answers to questions are intended as generalized, non-personalized information. Nothing herein should be construed or relied upon as investment, legal, tax, or other advice.

PODCAST: Brian Davison, Co-Founder and CEO of Sports Business Ventures (www.sportsbusinessventures.com) joins us on this edition of Sports Business Radio. Sports Business Ventures is a valuable resource and community for anyone who wants to work or advance their career in sports. Prior to founding SBV, Brian held significant roles at Nike for 13 years and in the NBA Front Office, where he gained expertise in brand strategy, business development, and team operations. Additionally, he served as Vice President of Basketball Development and Affairs within the Milwaukee Bucks front office and was part of the 2021 NBA Championship team. During his tenure at Nike, Brian served as Giannis Antetokounmpo's Business Director, responsible for Giannis's global strategy, cross-functional seasonal plans, and brand management. He also managed athlete endorsement deals and NBA Team sponsorships, working in various roles across retail, product creation, sales, and marketing in North America, China, and Europe.  For anyone interested in a career in sports, this is a valuable conversation. Also on our show this week, we recap the Paris Olympics and share our biggest takeaways. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week's edition of Sports Business Radio is presented by Matsing (www.matsing.com). Matsing's antennas are deployed in over 100 venues globally, including 50% of NFL venues, 35% of NBA and NHL arenas, several F1 race tracks and even at the 2024 Olympics in Paris. Venues such as AT&T Stadium (home of the Dallas Cowboys), Alegiant Stadium (home of the Las Vegas Raiders and Super Bowl LVIII) and Amalie Arena (home of the Tampa Bay Lightning) all have Matsing's innovative lens antennas. For more information on how Matsing can help your venue, visit www.matsing.com or email Tracy Salazar at Tracysalazar@matsing.com. Matsing is the Exclusive Antenna Partner of Sports Business Radio #SportsBusiness #Olympics  Learn more about your ad choices. Visit megaphone.fm/adchoices

Vad är det tantigaste man kan göra? Vad är SBV-kärringar? Och har verkligen Gynning en kattlucka som står och slår i badadonken? Svaret på dessa frågor (och många många fler) får du i det här pinfärska avsnittet av Gynning & Berg!

Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup's impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product's online presence. With tools like Helium 10, Amazon's Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand's visibility. This is not just another chat about keywords—it's an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword "extra shot coffee" stand out in a crowded space. It's about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers. Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It's about more than just being seen—it's about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let's unlock the secrets to catapulting your products to the top of the search results.   In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss: 00:00 - Deep Dive Into Advanced Keyword Research 00:50 - Keyword Research Strategies for E-Commerce Sellers  04:44 - Learning From Successful Amazon Sellers  06:45 - Product Research and Optimization Methodology 07:20 - Product Refinement for Increased Sales  14:38 - Identifying Top Search Terms for Niche  20:37 - Understanding Product Placement Strategies 22:57 - Amazon Keyword Strategy for Coffee Products 24:26 - Amazon Seller Keyword Strategies Training 28:56 - Advanced Keyword Research Strategies for Amazon 34:52 - Top Keywords for Platinum Account Success 40:33 - Keyword Research Strategy Discussion 43:02 - Importance of High Search Volume Keywords 44:27 - Optimizing Amazon Listing for Spanish Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today, we're going to have an advanced deep dive into some of the top keyword research strategies for 2024, including some strategies from a seller who does over $20 million on e-commerce per year. How cool is that? Pretty cool, I think. Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's Index Checker to check any keywords you want. For more information, go to h10.me/indexchecker. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton and this is the show. It's a completely BS free, unscripted, and unrehearsed, organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. We're going to be talking today about Keyword Research. And just like last time, I'm not going to have a bunch of slides that I'm going to be showing. Basically, what we want to do is show you real life examples of how we have done keyword research for some of our products, how we would do keyword research in 2024, and not just in Helium 10, but also we're going to be showing you some things for those who have brand registry and are able to access search query performance. Okay, we're going to be showing you some things that even if you don't have brand registry, a way you can find good keywords for your listing using something called product opportunity explore. Now, a couple of things just really quick. I want you guys to bookmark this one page. I want you guys to go to forum.helium10.com. And that is our new Seller Connect Forum where you're going to be able to interact with different helium 10 members in addition to our Facebook groups that we've already had, we're going to have one where it's right inside of Helium 10. Okay. And so we've got some information already there. I posted some blogs, but make sure to bookmark that guys. And I want you to regularly connect. So before we get started into, I want to go ahead and introduce a special guest that we had teased on today, a real live person who is going to show us his products and his keywords and his keyword research too. You know, how many of you Amazon sellers out there, if I ask you in the chat, what is your product? That's how it is. People usually don't want, the majority don't wanna sell their product. Show their product. Today, we don't have that. So Jason, go ahead and come on and let's introduce Jason. He has been on the podcast before, but for those who haven't met you Jason or haven't seen your podcast episode, go ahead and introduce yourself, please, and brief history on Amazon and what company you work for. Jason: Hi, my name is Jason McCallum. I've been with the last five years of the company called VitaCup. We are a vitamin and superfood -infused coffee and tea. We're probably the number one functional coffee on Amazon right now, a wide variety of modalities. So, there's just always keeping us busy between the K -Cup format, instant copy and ground. So I've been in this market space since the early 2000, starting off in eBay. So I've kind of seen the evolution of the place from eBay to Amazon and where we're kind of going in the future with some other things that are developing on other marketplaces. And just... love online marketplaces. Bradley Sutton: All right, so I take his products too. Here's his VitaCup Extra Shot. This is very important for the morning. So I am running a little bit on empty. So we are gonna test this now because I've stayed up most of last night and then this morning, like I said, did back to back webinars. So I am actually taking this product and we are going to go ahead and I'm going to be drinking it live right here. First of all, stir it. Hold on. This is one of my tests for if products are good or not, like how easy it is to open this. How am I supposed to open this there? Oh, look at that. Easy, easy, open, easy, open.   Jason: Much better than the other one you try..   Bradley Sutton: Last year, I didn't like how to open it. It was like impossible. And it's sprayed all over my face. We won't mention it.   Jason: And we're changing it just for you. No one asked for. Just for you. Yeah, Just for you.   Bradley Sutton: All right. So now I'm making my instant coffee and stirring it up. So again, like I said, the reason why I'm just going overboard here in this product is like I said, hey, Jason is somebody who has opened up his product and listings to us before. And although most Amazon sellers don't want to do that, he is doing that. So we thank him. And now Jason, just as you know, you're kind of a humble guy. So people won't, you know it just by the way you talk. But what kind of gross revenue is your, is VitaCup doing on Amazon and Walmart, if you were to combine both of those marketplaces per year about?   Jason: Around 20 million. Bradley Sutton: About 20 million dollars, all right? So, you know, there might be a couple of people here on the call or on this call who do a little bit more, but I would say most of us, including myself, don't, aren't at that level. And that means we can probably learn a thing or two from Jason. Now, Jason does a lot of the same strategies, maybe that are common practice as far as finding new keywords for listings. But he also has got some unique things that he does as well on and off of Helium 10 on and off of Amazon. So I would like to I would like to go ahead and turn the stage a little bit over to you. What is the first keyword research strategy that you are going to help us? Give us the background first. Like, is this something that helps you find a product? Is it something that you already had the product and now you are like, all right, I got to find this, some keywords that are going to convert for me. Set up the stage here for this first one. Jason: So great question. The first thing I'm going to start off with is product opportunity, explore something that's been released for around the last four years. It's been evolving. I really call it at this point, the Swiss army knife of Seller Central. There's a wide variety of uses you can use for it. We look at it and research it for when we're developing new functional blends and flavors. I try and keep my process simple. A lot of people you know the more complex you get, the harder it is. Starting with product opportunity explore, we're researching and launching a new product. It's great to see what the market potential is, what customers like, what they don't like, sort of those keywords that are driving sales can start doing some research on what's the average CPC projected for those. Is it going to be something that we think we can do some conquesting on keywords and how much is it going to cost and is it even worth it? We started hitting over X amount of dollars for keywords. It really is not that viable. So, and then we also use for refinement, and the example I'm going to show right now is we start off in product opportunity explore and we're continually doing improvements and testing new things on our products and just how we go through and find those keywords and then the competing products on it we're going to be using. We'll use the extra shot coffee as example and then Bradley Sutton: What do you mean by refinement? Jason: Because we're continually refining your content and your images and we utilize the data to improve our images, which improves your conversion and increases your sales dramatically at this point, you got to consider 70, 80% of all Amazon shopping today is done via mobile experience. Your hero and your secondary images are actually more important than your product description, your bullet points and your A plus content at this point because of how everything's delivered. I mean, if everyone has their phone there, you can pull it out and at some point you can get ready by the cup, extra shot K Cups and we can take a look at that as we're going through and why. And so we're utilizing the keywords. We're pulling a product opportunity explorer and the keywords we're pulling in refinement. We're pulling out of Cerebro and we're directly addressing the data that we learned from that into our images, not just our bullet points, not just our titles, and because of that we're seeing a great conversion like extra shot. We just ran this through where we've seen it wasn't one of our stronger performing products, but we've seen in the last 30 days we've seen basically doubling the sales on that my lead, my number one product. In my rolling 30 day sales average over the last two weeks I'm up 16% on sales because we applied the same methodology. You continually have to be updating content. New words enter the ecosystem, Amazon new consumer trends are going on. TikTok drives a lot of different trends depending on the categories you're in, and that introduces a lot of search relevancy. People see things on TikTok or other social media forums. and they come to Amazon looking for it and necessarily you're not just trying to compete for your own space, but when these new trends come on board, sometimes that product isn't there and Amazon will see for those terms that your product is really relevant. And if you've been running for a while and you have some relevancy, you'll start getting delivery. And if you have sharp titles, bullet points and images, your conversion will be great and you'll continue to grow and accumulate on these new trends that are just kind of ancillary to what you're doing. So we see a lot of growth in that. So we're always just in a constant rotation of just testing out all content, all aspects, and then kind of refining and judging, through catalog performance, what your different points in the chain through click through to purchase, conversion, our improvements being made.   Bradley Sutton: Now, a lot of your sales comes from subscribing, save and maybe certain things like sponsor display ads and a lot of other ways. Now, have you ever looked at search career performance for a week and looked at your brand's overall search career performance attributed sales, which is very limited? As far as hey, it has to be from a search, it can't be sponsored brand or sponsor display ad. They have to have clicked it, they have to have purchased it within 24 hours. Have you ever compared the amount of sales for a week that came through search career performance with your overall unit sales to see, like, hey, how much of your keywords or how much of your sales are coming from the normalized searches, which for some people it's 15%, some people it's 50%, some people more.   Jason: You know I haven't broken it down that more when I generally start, because where I generally start to look at what branded searches and everything is what we're running off Amazon. Amazon, there's no like. Amazon actually is great, but if you use it for a while you understand that it's not capturing the full thing. Or if you're just doing, especially doing stuff on TikTok, it's not capturing hardly any of it. So I track by week, by month on branded searches to see if there's any spikes in overall, like wide a cup searched terms, and then we can start to correlate. And if there's a spike in sales we can start correlating. It is what we're running off traffic to educate the consumer about a particular blend or a particular product. Is that having a positive impact in customers coming back and searching for it? Because, as you're saying, like you know, we're running a lot of DSP, we're on search display and so we have all these lovers we're pulling. So we want consumers to touch our page, because we want to get them in the flow, because we want to acquire a new customer and move them to subscribe and save, and that's the way you kind of take the approach on it. So first one is is you're finding the niche in which your product exists, and so mine is looking at extra shot. I know it's already strong coffee. You can search by ASIN and the ASIN will generally allow you to select it. So you pin your product ASIN and sometimes there's enough affiliation. Where it can drive up. So two niches under strong coffee is for the K-Cups and the high caffeine coffee. I've already been through both these. The keywords are kind of similar. We're selling in a K-Cup format so I wanted to focus on that one Initially. You kind of can see the total search volume over the last three, 60 days, kind of how the product niche has been growing, the estimated unit sales on an annualized basis. What we're starting to see more and more is really kind of interesting. Is this return rate percentage. So for other, this is a consumable item and you're not technically supposed to be even be able to return it, so it's always going to be pretty low. But if you're looking at researching products that you're going to potentially get into, you can say, hey, does this statistically have a very high return rate, or does it have very low return rate? Because you're going to want to build that into your business model for the product. It gives the price range and then the kind of that sweet spot, the average price. So you know, from a pricing point of view, when you're thinking about pricing it, where do you fall in line? So we're going to select strong coffee K-Cups and then just there's such. They keep adding a wealth of information to this. What you're going to see on the first tab for products is all the ASINs that make up 90% of the volume that are associated with this strong coffee K-Cups. The second portion is the search term. These are going to be your top search terms for the niche. So this is where you can come up with a search term. So you can come up with a search term, your top search terms for the niche. So this is where you can kind of start getting an understanding of 90% of the volume that has been driven by the volume that's being driven by 90% of the search terms. So I tend to look at, what are the search terms that are non branded? so definitely, which I'd kind of ignore. But you know high caffeine, coffee, K-Cups. So everyone remember that term high caffeine, coffee, K-Cups, strong coffee K-Cups, extra caffeine coffee K-Cups, double caffeine coffee K-Cups, and then you start seeing some variations. So we've got strong coffee pods search less than strong coffee K-Cups, but still has relevancy. So you know that when people are coming to search they're not always necessarily searching for K-Cups, but they're also searching for coffee pods in some form or another High caffeine K-Cups, double caffeine K-Cups and etc. Also, it's really interesting as you can use this as a tool to monitor how you're performing within a product niche. So for this instance, if you're interested in going after high caffeine coffee K-Cups, this need. All the niches are updated once a week, so over time you can start seeing am I making headway into being one of the number one top click product on it, which is Deathwish, the number two, which is a variety pack of high caffeine coffee pods, or the number three clicked on is Wake the Hell Up, dark Roast. Keep that in mind. Like these are your top keywords. This is where I start with. I get my top keywords and then I'll eventually be going over Cerebro to find out what are those medium to low end keywords, and you're also gonna see these. The beauty of Cerebro is when we run the top three, our product with the top two products in it, we're gonna see a lot of the same keywords. It's gonna give a lot of validity. This real data that we're getting out of Amazon live, from the source, is being mirrored what's coming out of Cerebro, and so it's giving validity to Helium 10's authenticity, to those lower and mid keywords. You can then trust the data that, hey, for long tail keywords, I'm gonna grab these and build them into the text. For just some organic ranking. I wanna run some long tail keyword strategies on my Amazon PPC. I wanna build some of this content into my images. The next thing I go through and I look for keywords customer sentiment is on Customer Review Insights. This is amazing. So what it does, it takes all these products and starts aggregating that. We're on the product page. It starts aggregating the reviews together and looks for themes and looks for what consumers want. So the first one is aggregated haste. We can start seeing what customers are saying, and I love when I see things like just delicious, or the coffee is delicious. That tells me when we're communicating to the end consumer, we have to be communicating in the text, in the imagery, in the bullet points, in the A plus content that it's gonna be a delicious cup of coffee, so talks about flavor quality and we start smooth, so we start stripping this information out and that's what we're gonna use to help build. So in Cerebro what I do is I take my product extra shot plus two or three of the leading ASINs and I run it in Cerebro to get my top keywords.   Bradley Sutton: And for those who aren't familiar with Cerebro, what this is doing is it's pulling up all the keywords where, in the last 30 days, any of these three products have shown up in the organic search results. They have shown up in sponsored search results or that, according to the Amazon algorithm, it suggests is relevant for the keywords, regardless if it's in organic or ranking. And so you know there's what? Oh my goodness, 24,000. 24,000.   Jason: So we don't want yeah, that's pretty Two of the keywords. So, honestly, one of my favorite like filters is just the quick top keywords filter that's built into Cerebro, this, you know it at down to 83 filtered keywords. I do a little bit more refinement. I wanna exclude phrases like death, death wish, black rifle, pistachio and wake. For what I'm trying to do, regardless. This bumps it down to 59. So, and we'll search by search volume, things that are gonna be important we have a shot of espresso in our, so the espresso K cups, that's a great one. Blackout coffee I'm still trying to figure out how do you work out blackout within the text, cause blackout is a branded term, so utilizing it within blackout coffee Same as danger coffee. You're picking up a lot of these things, but then you start seeing like hey, strong coffee, k cups, high caffeine coffee, dark magic I know dark roast is really important to this, so that dark magic is a blend and so on. So you know, I'll go through and I'll delete out the ones that I don't like from this. I'll pull these out and I'll start using both these sets of data, to start building out what this should look like in as far as new content for both imagery and bullet points, and I-.   Bradley Sutton: Now one cool thing. You know you might not have been looking at it, but just in this sense, guys, they're the column on. You guys see on the very right hand side, a match type. This also kind of shows you where if we have seen one of these products doing other placements. You know I said that Cerebro's showing keywords where you have shown up in organic results and sponsor results, but it's not just those two. If they're coming up in one of those widgets that says Amazon recommended, if you see something that says SBV, that means a Sponsored Brand video. So now you can know where your competitors are advertising in the video sections. Maybe the Sponsored Brand ad at the top, maybe if it comes up in highly recommended. So these are other ways where you can kind of look for holes in the market on the keyword side. So right now Jason just showed us two ways. Hey, look at Product Opportunity Explorer. Look at which products are dominating the niche. Remember, like he said, Product Opportunity Explorer isn't the products that make up 90% of the clicks and also the keywords that make up 90% of the clicks of that market. Here he can round out his strategy, using Cerebro to find other keywords that maybe aren't part of that Product Opportunity Explorer niche, but the competitors are probably getting some sales here or there. Do you have anything else for us today, Jason?   Jason: Yeah, I could run through how we're using manager experiments, where we popped it in that we're running experiment now on this board.   Bradley Sutton: Oh yeah, why don't you show that to close things out, and then I'm gonna show some more strategies and then maybe we'll bring it back here for some Q&A.   Jason: Right now we do take that details and we're running on through manager experiments and anyone who is brand registry has the ability to access and manage experiments and you can run A-B testing on titles, bullet points, A plus content and images. So right now we're running one for title and bullet points. As you can see, I totally just deconstructed my listing for this so you'll notice I've started to put in high caffeine coffee pods. Espresso shot. Through some other research I saw not just espresso but espresso shot was very important. Dark roast, strong coffee, espresso powder once again because powder it's a little bit different. People could have used espresso shot and espresso powder, but I saw, just because we had that included in it, there was actually some relevant high volume search relevancy on it. And then you start lacing some of these key words into your introduction double caffeine, strong, smooth and robust. We picked up on strong, smooth and robust dark roast all in like flavor profiles through product opportunity explorer. Customers were specifically using these keywords, so why not use them? They identify with them. It has meaning for them. Then we always have like a functional benefit to our. So we talk about our vitamin B12, there's a sub niche called healthy coffee that we dominate. So I always like layering in healthy coffee, and then we talk about our pods. All this is going to be baked in. It's going to start as we start driving advertising more and more focused on it, on these keywords. We're doubling down to try and gain organic relevancy. Amazon will pick on it, our AI will pick up on it, and this is kind of the process we use.   Bradley Sutton: Love it. All right, Jason, thank you so much for sharing that. I want it. Instead of just being like, oh, this is going to be a Helium 10 training where just Helium 10 employees are showing stuff, I want to show, hey, Jason is a real live Amazon seller with a real live product, and these are the strategies that he's using to get ahead. You don't just randomly achieve the success of making 20 million a year on Amazon and Walmart without some solid keyword strategies, and those are some of the things that he has. Now I want to show you guys some common and some also maybe off the wall keyword research strategies in the next 10 minutes and then we'll open it up for Q&A. One of the things I want to show you and this I mentioned before some things you have to have a brand registry for the first thing that Jason was talking about Product Opportunity Explore. You don't need brand registry for the thing that he showed about how to use the experiments with his manager experiments and showing the alternate kinds of titles and bullet points that had different keywords in it. You need brand registry for that. This next one I'm going to show you also requires brand registry and it's because it's utilizing brand analytics. Now I could do this inside of Amazon, but it's much easier to do it inside of Helium 10, because I can search multiple weeks a lot faster. So let me go ahead and share my screen and while he was talking I just loaded up that search for one of the keywords yeah, strong coffee K cups. So I'm just going to take and look at VitaCup. Right here at the very top is advertising. Let's say I'm not VitaCup and I'm just going to copy him and copy his ASIN, and I want to go ahead and see where he is, has been ranking or one of the top three clicked. All right, now. What I want everybody to do is, right now, go into Black Box inside of Helium 10. And then, if you have a Diamond account, all right. I don't think it is available for Platinum just yet, hit this new tool called ABA top search terms. ABA stands for Amazon Brand Analytics and I'm going to be pasting in a few ASIN. So let's go ahead and put that ASIN in here. Did I copy it? I must not have copied it. Oh, there, it is. Okay, I pasted it and let's go ahead and take in the red alert coffee. This guy is selling about a thousand units a month and maybe a couple more ASIN'S here. Death wish, he was mentioning death wish, or there we got three ASIN's from the top ones. All right, so now what I can do is I'm going to look, let's just say, going to February 4 to February 10. I'm going to hit apply filters and now what is going to come up is where any one of these products was one of the top three clicked products for that keyword. Now, not that many keywords came up, only 17, because I only put in three. But imagine I could have put here maybe 20 or 30 products and then for any week or any month I can say hey, show me where these are these products. At least one of them was one of the top three clicked and I could say I want to see the ones where at least maybe one ASIN had more than 1% of the conversions, meaning that there's got to be some conversions on there and theoretically, all keywords said have that, but there might be some like lower level keywords that have no conversion. Sure enough, there was one, because now there's only 16 keywords left here. But look at this I am now looking at any keyword where at least one of these products is one of the top three clicked, and I could start going in deep here and seeing all right, what is the history of how this product, who are the top three clicked? Like, for example, look at this one protein coffee K cups. All right, protein coffee k cups is not a branded term, and so I'm looking at the Search Volume All right, 735. This is not that much search volume. Is this something that's newer or is it trending? I personally have not seen this keyword before and I'm looking at the last year on Amazon and I could see that, hey, it's actually gone up from like in the 200s and 300s and slowly it's on the rise. So, right off the bat, you know this is not some crazy amazing keyword 735 searches but it's on the upper trending. You know I'm probably one of the ones who's trying to search for out because I'm looking for like hey, is it? Is there a chance to get some protein when I'm drinking coffee, you know? So I would keep looking at this keyword. Now I'm like all right, well, who has been some of the ones who are converting for this keyword? So I click the total click share chart in Helium 10 for the keyword. And now, if I'm looking on a month to month basis, I just put my mouse over and I could see who are the top three clicked products and are they similar to my product? Right, like, for example, look at here in the month of December, VitaCup Keto Coffee Pods was the top the sick, the third most clicked product. Now who is dominating, though? The rapid fire protein coffee. Right, they've got protein in their title of their product, so it's no doubt that somebody searching this is actually a great example. I completely just by chance, found this is a perfect example of keyword research and how it's important and how it actually kind of like will give you an idea about who's going to be one of the best products here. Think of somebody who is actually typing in protein coffee, k cups. All right, I look at the search results and I see all three of these products this Corelatte one, the VitaCup Keto one and the Rapid Fire Protein one. But just the fact that in their title and the name it just so happens to be the name of the product is protein coffee, it's going to get them a lot more clicks. And then, look at that. I don't have to guess if it did or not. Look, amazon is telling me this product got 28% of the clicks right and total makes total sense. The VitaCup one is just a keto. One might give some protein but it only got 6% of the click. It's still top three. But you can understand now all of a sudden why this product is dominating. So that means if I really wanted to dominate this product I might have to think I can just make up protein and say, oh yeah, my product is. You know, this extra shot. VitaCup is a protein coffee. If it's not a protein coffee, that's false advertising, right. But if I'm developing a product I really got to take that in consideration. Now this is how Keyword Research ties in even to your product development. Right, I've got to think about putting that keyword in my title if I want a chance at kind of like busting into this rapid fire proteins market share here. I can also see the history here on the right hand side about how organic and sponsored rank ties in to being one of the top three clicked. For example, this protein coffee in December, in January, in November, they, for this keyword, were not running any sponsored ads. Nowadays, you know, somebody might think you know you got to be running, you got to be having a high bid on this, on any keyword that you want to have a big sales, but for whatever reason, this protein coffee comes like nah, I'm good, I don't need to do sponsored after this keyword because I'm dominating without it right Now. What about VitaCup? VitaCup here in December. This is pretty cool, guys. All right, this is exactly why combining Helium 10 data with Amazon data is so cool. VitaCup was one of the top three clicked ASIN's, right. The number one clicked ASIN was this protein coffee. Rapid Fire All these brands are really great, right,Rapid Fire. And then you're looking oh, no wonder they're the top click ASIN. They were Organic Rank one. Now, if you were just looking on Cerebro, right, and you saw our Keyword Tracker and you saw that VitaCup Genius Coffee was ranked 12th, you might think, oh, there's no way it's one of the top three clicked because it's kind of like towards the middle of page one. But this is one of the top three clicked and you don't have to wonder why or how. Look at the sponsored rank average. So in December of this month, this variation family was showing up on average right there on the top. So you see how, in some situations, organic rank is all is all that's needed, but if VitaCup was relying on their organic rank only to get clicks for this keyword, would they be one of the top three clicked? Absolutely not, because their organic rank is all the way down here, but they were able to be one of the top three clicked because of their high sponsored rank. So this is, guys, this is like not your grandfather's keyword research strategy we're talking about today. This is like next, next, next level, where you're going into seeing who are the top click to try and like, understand, buy your intent, and then now you're reverse engineering the strategy with how these different companies were able to dominate this keyword. For this company, it's a matter of hey, they named this product after this keyword. It's in their title, right there at the beginning. They're able to dominate this. For VitaCup, it's completely opposite. Their path to being one of the top three clicked was through sponsored ads. So for every product there's always going to be different strategies, but this is the once you guys are experienced sellers, this is kind of the level of keyword research you need to do. It's not just hey, let me throw in an ASIN and a group of ASINs in a Cerebro. You obviously have to do that, exactly what Jason showed and find those 24,000 keywords and then whittle that down into what are the most important ones. But you also need to take a step farther and start using Product Opportunity Explorer and the Brand Analytics Data to kind of understand, well, what are companies doing after they find that keyword and how are they getting their sales. So that's Brand Analytics. For anybody that has the Diamond plan, I highly recommend it. Now let's say you're on the newer side and you just have a Platinum account, which is totally fine. What is the easiest way to get the top keywords? Let me just show that. Let's go back to that page that's Coffin shelves. Where are we at More Coffin shelves? Where's my coffee one? Here we go, all right. So I'm going to choose the top products on this page that I just want to go ahead and measure my success and my keywords versus them. Or maybe I'm just I don't have my own coffee product yet and I want to know what are the top products here. And, by the way, you can still see there's VitaCup still right there with their Genius Cup right there as one of the top three sponsored ranks, and this is kind of cool. I bet that Jason is actually spending slightly less than Deathwish Coffee and what is his wake the hell up Dark Roast, but he's probably getting a very similar click-through rate. You don't have to be position one or two on sponsored to be one of the top clicked or sponsored Dial back that spend, be the number three or number four and you'll still get almost the same kind of click-through rate and clicks. Let's go ahead and hit Red Alert. I got the Deathwish and I don't want to do Pete's. Let's do community coffee, right. And then what I'm going to do is I'm going to hit run Cerebro. Now this is going to open up in Cerebro, kind of like just what he showed. Now I wasn't paying attention to. If these products are all pods and if they're definitely competitors I'm assuming they are. But you guys need to really take a closer look at who you are putting into Cerebro and make sure that you're doing very similar competitors or that, like Jason was talking about, you're pulling it from Product Opportunity Explorer and you know by definition they're in the same niche. But I just picked four random ones just from the search results, but within seconds here, or a minute or so, I'm going to be able to get where all of these keywords or all of these products, the keywords that they are ranking for and that they're doing sponsored ads. The very first thing that I'm going to do once this shows up is I'm going to hit the button top keyword right here, top keywords so everybody can do this anytime they run Cerebro, and basically what it's doing is it's like hey, where are most of these keywords are ranking for, or most of these products ranking for on these keywords very highly? And look at that. I came up with 24 keywords and a lot of these are branded. But, just like Jason showed, there's a lot of non-branded keywords here as well, like, for example, high caffeine coffee cake. I'm almost positive. He literally found that in Product Opportunity Explorer and I guess randomly guys, this is the first time I've ever searched these things in my life. It just shows how Helium 10 is validated by the Amazon data. That exact keyword that he found is showing up right here Strong coffee. There's the other keyword that he found that came up right here Protein coffee K cups. That's the keyword that I had found just on my own that I put up here. So these are the top keywords. Another thing, though I like to do, this obviously, is going to just show tons and tons of branded ones. I like hitting this button Opportunity Keywords, because, instead of looking at the products or the keywords that everybody is ranking highly for, this button allows me to see, in seconds, products where only one or two of these competitors are ranking high and, by definition, of course, the majority of those are going to be branded. But every now and then I'm going to be able to see unique keywords that other competitors might not be able to see, they might not be paying attention to. Like here, instead of k cups, here's a keyword that I didn't realize. Some people are typing in kpods. Now why did this kpods keyword come up here? Let's take a look at the Relative Rank here. All right, perfect, look at this. I don't know who is who, but look at this Of these top competitors. Let's say these guys are all kind of equal, competing with each other. Do you see where everybody is ranked here on this page? One of them is 78, one is 107, 241, 245. There is only one of these competitors getting sales from this keyword cake pods with no spaces, and they're ranked on page one, position 12. What does that mean? That means that if I were to kind of like, do a campaign on this keyword. It potentially could be easier for me to rank for this because I'm not having to go up against all of my main competitors. So that's why this button, guys, is a sleeping giant of a button right here. Opportunity keywords let's see if we can find any of the hidden gems in here that aren't branded keywords. Let's take a look here: Coffee pod, bulk k cups. Maybe some of these products think, well, we're not really bulk so we don't think we should put that in our listing. But there are some people, for one of these products at least, where they are heavily ranked for bulk k cups, even though they're not really a bulk and they're actually getting sales from it. So this is just another way to get some keywords that can help you. I want to give you guys some deep dive strategy sessions on keyword research. To kind of round out your on Amazon and off Amazon, your on Helium 10 and off Helium 10 strategy. So let me go pull up those episodes right now. We did a three-part keyword research series on Helium 10 a few months ago. That really is going to help you, in about three hours of time, get all of the keyword research tips that you need. So you guys got a pen handy, write this down. And the way you can find this is everybody, go ahead and pull out your phone. If you have an iPhone, type in podcast and open up the podcast app. Or Spotify if you have a Spotify and type in Serious Sellers Podcast, all right, type in serious sellers podcast, and then go ahead and hit subscribe. And then the ones I want you guys to look at are these three episodes here keyword research masterclass 100% free, doesn't it? And you don't have to be a Helium 10 member to listen to these. All right. Episode 506, 507, and 508. All right, so again, go to the podcast, Serious Sellers Podcast. Type in episode 506, 507, and 508. If you guys are more visual, it's h10.me/506 , h10.me/507, and h10.me/508 . If you go to those links you'll go to a page where you can actually even see the video too of it. But either way, subscribe to the podcast and go to those episodes and maybe next time you're on your treadmill or you're taking a drive or a run, listen to those and then go back later to the video to kind of like have the overview. But what Jason gave and what I gave are maybe only like six or seven different research strategies. We have over 33 in those videos that will help round out your knowledge, and not everything is Helium 10. Half of them just have to do with Seller Central. Liz says I'm a newbie to Helium 10. I want to know where to start. All right, the podcast is a great way to start. If you don't have your first product yet, product research is what you want to get into. I would go and go into Blackbox and look at hit the Learn button, Liz, and watch all the videos there. And definitely, if you're brand new to Amazon altogether, don't even go there first. Go into the Freedom Ticket, go into the Learning Hub. At the very top of your Helium 10 dashboard you'll see a button called Learning Hub or Freedom Ticket. Hit that and start going through the training there. That'll give you a good way to start. So, Jason, are you looking at what's more important that, a high search volume or not a high search volume, a trending up search volume, kind of like that protein K Cup, or a keyword that already has like 3000 searches? Compared to that one only had 700 and thus has a lot more sales. Which one is more important for you?   Jason: It depends. So let's if we take protein. We actually released a protein coffee slim protein coffee back in December. That's because of the AI and the way Amazon runs broad and other campaigns, it started picking up on that search term. So it started delivering on Genius. Genius gets delivered on every new search term that gets in. It's trying to find relevancy just beyond what other one product you're carrying. So we developed slim protein coffee because we saw a high search increase on protein coffee in general, which was a trend off Amazon as well. So but I also have baked into our slim protein coffee high search terms such as instant coffee and some other ones. So it's kind of a mixture of both. I always like high search term keywords built into titles and bullet points because it's going to bake in some organic relevancy that it's gonna be cheaper for me to try and build long-term. That it is versus advertising on.   Bradley Sutton: Okay, excellent. Does Amazon auto translate keywords from different languages? One of my organic ranked keywords is Spanish, but I never added to my listening Great question, and the answer is yes. So in America and different countries, it's different languages. In America, Spanish is the main second language that Amazon is on, and if you turn your Amazon browser into Spanish, it automatically translate your listening and then those keywords a lot of them you are already indexed for, and so sometimes, if it doesn't, I highly recommend looking for organic keywords that you're ranking for, and then what you might have to do is adjust your listing optimization, because the Amazon auto translator sometimes doesn't use the exact phrases, and so you might not be that relevant to the Amazon algorithm, even though you're indexed for it. So definitely look at what are the top Spanish keywords and then, if your translation is not good, talk to Amazon and see if you can get your translation updated with better keywords. Jason, thank you so much for joining us. Appreciate the extra shot I had today, and thanks to everybody for joining us today. Hope you guys enjoyed this session. We'll see you guys next time. Bye-bye now. I'll see you guys next time.  

In this episode of the Social Impact Show, we explore the transformative power of skills-based volunteering (SBV) with Clément Douault, Associate Director of People Giving & Volunteering at Novartis. We delve into how Novartis has integrated SBV into its social impact program, discussing strategies for aligning employee skills with nonprofit needs and the significant role of SBV in employee development and business growth. We'll discuss how they encourage employee participation in SBV and the impact on talent recruitment and retention. Clément will share Novartis' approach to measuring the impact of SBV on both nonprofit partners and the company itself, providing valuable insights for businesses looking to leverage their workforce for social good.   Timestamp of our discussion: 00:00 - Intro 04:33 - Meet employees where they are 07:43 - Build a needs-based relationship with nonprofit partners 09:50 - Shifting from volunteering program's needs to a community-driven approach 11:43 - Specific example: what can skills-based volunteering look like 15:05 - What ‘social impact' means and how to measure it? 20:43 - How can skills-based volunteering meet HR challenges? 23:12 - Tips for companies and nonprofits to implement skills-based volunteering   Connect with Clément Douault: https://www.linkedin.com/in/cl%C3%A9ment-douault-89390010/   Music by https://youtube.com/ikson @iksonmusic

It's a question rooted in surprise headlines that has now become one of 2023's favorite conversation starters for finance executives inside the tech realm: “Where were you when you heard the news about Silicon Valley Bank [SVB]?” For Tipalti CFO Sarah Spoja, the query instantly summons memories of being seated between two of Tipalti's financing partners: JP Morgan and Hercules Capital, Inc. Or perhaps we should say two of its "future" financing partners. Spoja, along with Tipalti's attorneys, had gathered in a conference room with prospective partners to finalize the terms of a deal designed to secure a $150 million debt-raise for the growing business. Looking back, Spoja tells us that the date of the gathering will forever be etched in her mind: Thursday, March 9, 2023. Within the next 24 hours, Silicon Valley Bank would be closed by the California Department of Financial Protection & Innovation, and the Federal Deposit Insurance Corporation (FDIC) would be named its “receiver.” The public would receive no advance notice of the bank's closing. Still, the escalating challenges at SBV were no secret, and as Spoja met that Thursday in March with Tipalti's prospective investors, SVB (which had been solvent only 24 hours earlier) would be broke within hours as depositors rushed to withdraw their funds. Thus, the terms of Tipalti's debt-raise were not the only business that Spoja was seeking to finalize as she took a seat at the table. Besides securing the $150 million in debt, Spoja and her treasurer were simultaneously tracking the removal of Tipalti funds from SVB in real time. “For finance people, the thought was ‘Okay, I need to protect my company, so I need to do X, Y and Z before wire transfers are cut off,'" she recalls. "But at the same time, in the backs of our heads, we were all thinking, 'I really hope that this isn't going where it looks like it's going.'” Meanwhile, the terms finalized on Thursday, March 9, ultimately sealed a $150 million debt deal that would be announced by Tipalti in early that May. Why hadn't either of the prospective financing partners experienced cold feet in light of the escalating developments at SVB? Spoja tells us that “tougher diligence conversations” had already taken place to help to placate concerns about a changing economic climate. What's more, she says, a “mutual trust” had been established that had allowed the deal to not to get stalled.    Still, you can't help but hear the winds that were howling outside the doors of Tipalti's March 9 meeting. Says Spoja: “It was a moment that a finance professional would always remember, particularly if they were in tech—because we all generally have a story.” There's little doubt, though, that Spoja's story is better than most. –Jack Sweeney

A Senate hearing on recent bank failures turned into a prickly confrontation between bank executives and lawmakers. Former leadership for Silicon Valley, Signature, and First Republic Banks were hammered by lawmakers about why their banks collapsed. And there wasn't a lot of agreement on the cause. Bank executives blamed the government and the media, while lawmakers blamed mismanagement and greed.   Hi, I'm Kathy Fettke and this is Real Estate News for Investors. Please remember to subscribe to this podcast and leave us a review.   Silicon Valley Bank made the biggest splash as the first bank to fall with about $210 billion in assets. Signature bank had about $110 billion when it was seized by regulators. They were the third and fourth largest banks in the U.S. so their failures raised huge concerns about the impact on the entire financial system. First Republic went south and teetered for a few months after it lost billions in deposits, and was largely taken over by JPMorgan.   SVB CEO Blamed a Series of “Unprecedented Events”   In a joint session before the Senate Banking Committee, former Silicon Valley Bank CEO Greg Becker pointed a finger at the federal government, saying the bank's failure was the result of a series of “unprecedented events.” He testified that: “With near zero-percent interest rates and the largest government sponsored economic stimulus in history, more than $5 trillion in new deposits flooded into commercial banks. By the end of 2020, SBV had grown 63 percent over the prior year, and in 2021, SVB's assets grew another 83 percent to $212 billion.” (1)   He also pointed out that during the pandemic, when inflation started to become an issue, the Federal Reserve insisted that inflation was “transitory” and that interest rates would remain low.   Massive Bank Run at SVB   The bank's collapse largely happened after a decision to invest more than half of the bank's loan portfolio into fixed-income Treasury securities, when interest rates were low. They are considered “low risk” but they are also impacted by interest rate hikes. When interest rates blew up to fight inflation, the value of SVB's portfolio shrank and that forced the bank to sell at a $2 billion loss. When news spread about the bank's situation, depositors became concerned about accessing their funds and the bank experienced a massive bank run.    Media Misconceptions   Becker also blamed the media for comparing the March 8th failure of Silvergate Bank to Silicon Valley Bank. He told lawmakers that the two banks had completely different business models, and said: “Rumors and misconceptions quickly spread online, culminating on March 9th with the first-ever social media bank run leading to more than $42 billion in deposits being withdrawn from SVB in 10 hours, or $1 million every second.”   Two More Dominoes to Fall   Former Signature Bank Chairman Scott Shay was miffed that his bank was seized by New York State regulators on March 12th. He insisted that the bank would have survived that bank run. He argued: “We were at all times solvent and well-capitalized, and even with the sale of our available-for-sale securities, we still would have remained well capitalized.”   Former First Republic CEO Mike Roffler also blamed social media and news stories for inciting panic among depositors along with technology that allows for fast-paced digital withdrawals. Roffler told lawmakers: “The contagion spread very quickly and panic is very hard to control.” (2)   Lawmakers Blame Mismanagement, Greed   But lawmakers also took the conversation in a different direction, criticizing bank leaders for millions of dollars in bonuses and personal stock sales ahead of the failures. Senator Sherrod Brown ripped into Becker saying: “Workers face consequences, executives ride off into the sunset. Only in corporate boardrooms can you run your business into the ground, take the whole economy along with you and come out ahead. We can't let that happen again.”   Some lawmakers said that bank executives could have reduced the risk by hedging their portfolios, but that they, instead, placed profits ahead of safety. As explained in a Washington Post article, Silicon Valley Bank had financed short-term liabilities with long-term debt. It seemed like a no-brainer when interest rates were low, and to be fair, there was a lot of talk about interest rates remaining low for a very long time. But when the Fed started hiking rates, the value of those Treasurys went down. Lawmakers say the bank could have swapped those longer-term notes for one with shorter-terms that match the duration of the bank's liabilities. But they say the banks didn't do that because it would have been more expensive. (3)   Sharp Words from Some Senators   The session became downright nasty at times. Senator John Kenney of Louisiana had sharp words for what he called SVB's “stupidity.” He told Becker: “You made a really stupid bet that went bad, didn't ya? And the taxpayers of America had to pick up the tab for your stupidity, didn't they?” (4)   He continued saying: “No, this wasn't unprecedented. This was bone-deep, down-to-the-marrow stupid. You put all your eggs in one basket and unless you lived on the International Space Station you could see that interest rates were rising and that you weren't hedged.”   Let's hope we've seen the last of this kind of banking madness. You can read more about this by following links in the show notes at newsforinvestors.com.    I always encourage listeners to hedge their own financial empire with real estate. You can learn how to invest in rental properties at RealWealth. Becoming a member is free and will give you access to all our educational material as well as our investor portal with valuable data on rental markets, sample properties, and help from our investment counselors who can answer your questions. Just hit the “Join for Free” button.   And please remember to subscribe to this podcast!    Thanks for listening! Kathy Fettke   If you're a RealWealth member, just sign into the portal and look for DealCheck under the Resources tab. If you aren't a member, it's free and easy to sign up. And, please remember to subscribe to this podcast!   Thanks for listening! Kathy    Links:   1 - https://commercialobserver.com/2023/05/svb-signature-ceos-blame-federal-govt-media-bank-failures/   2 - https://www.forbes.com/sites/dereksaul/2023/05/17/lawmaker-blasts-first-republic-chief-you-were-one-of-3-worst-run-banks-in-us/?sh=256ad3e18d07   3 - https://www.washingtonpost.com/business/2023/03/15/svb-s-fateful-mistake-could-be-lurking-in-your-401-k/0f139944-c31b-11ed-82a7-6a87555c1878_story.html 4 - https://www.cnn.com/2023/05/17/investing/premarket-stocks-trading/index.html

Take 10 with Tim – May 11 - @ 9 am1.Believe it or not, we are approaching the quarter pole, as by the end of the weekend, most teams would have played 40 or so games. a.What two or three observations can you now make about this fantasy season?b.What are you doing as a fantasy expert to evaluate your teams?c.Let's look at your Toutwars and LABR teams, and you can share what, if anything, you are doing to improve your chances of winning.2.If you could do the draft rankings over again today, who would be your tank five players on the board?a.At the end of draft season, it went as follows:i.Ronald Acuna - .347, 7 HR, 15 SBii.Trea Turner - .261, 4 HR, 4 SBiii.Aaron Judge - .273, 6 HR, 2 SBiv.Jose Ramirez - .270, 4 HR, 5 SBv.Julio Rodriguez - .205, 6 HR, 6 SBvi.Tim's Top 51.Ronald Acuna2.Shoei Ohtani3.Randy Arozarena4.Fernando Tatis Jr.5.Kyle Tucker6.Pete Alonso3.It's a big day today in the prospect world as Eury Perez, one of the top pitching prospects in the game, gets the start. He just turned 20 and has been dominant in the minors this year. a.Were you surprised he got the call?b.Are you going to start him today?c.Is he up for good, or is this just a one-and-out start?d.BTW, the Marlins are 19-19 and in second place.4.With Kyle Wright and Max Fried telling reporters that they are out for two months, RosterResource shows only three pitchers in their starting rotation.a.Possible candidates are Mike Soroka and Dylan Dodd. What about Jared Shuster and the forgotten one, Ian Anderson?b.Can the Braves piece this together and maintain their lead in the NL East (currently 6.5)?5.Christopher Morel is back with the Cubs. There's speed and power in the profile. Are you interested?6.Jarred Kelenic has cooled off and has only hit .200 over the past two weeks while striking out nearly 40% of the time. Is this just a slump, or are we going back to the old Kelenic…said another way…back in the minors?7.Should fantasy managers be worried about Dylan Cease? After looking terrific in his first four starts of the season, he's giving up 20 earned runs in the last four (18 IP). His walk rate is up to 4.5 /9. What say you?8.Dane Dunning is 3-0 with a 1.72 ERA. Dane Dunning? Should I be buying into this?a.Josiah Gray is pitching well with a 2.76 ERA. Should I be buying into this?b.Finally, Bryce Elder is also 3-0 with a 1.74 ERA. Is this a guy I should be buying into?9.What hitter are you targeting for this weekend's FAAB? Seth Brown10.What pitcher are you targeting for this weekend's FAAB? Ser Anthony DominguezThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306394/advertisement

In this episode, CII General Counsel Jeff Mahoney interviews Professor Wayne R. Landsman of the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Professor Landsman is one of the co-authors of a recent research paper entitled "The Effect of Changes in Legal Liability on Credit Rating Agencies' Reliance on Financial Statement Information and Rating Quality."

This episode has CII General Counsel Jeff Mahoney covering the top 10 important events affecting institutional investors from March 1 - April 4, 2023.

Derren Geiger - CEO of Cornerstone Acquisition & Management returns to the podcast to weigh in on the current state of affairs in the economy, including the failure of SBV, rising interest rates, and how everything is impacting the minerals space and the broader oil & gas industry. A big thanks to our 4 Minerals & Royalties Podcast Sponsors: --Riverbend Energy Group: If you are interested in discussing the sale of your Minerals and/or NonOp interests w/ Riverbend, then please visit www.riverbendenergygroup.com for more information --Farmer National Company: For more information on Farmer's land management services, please visit www.fncenergy.com or email energy@farmersnational.com --Opportune: For more information on Opportune's back office & outsourcing services, then please visit www.opportune.com --Noble Royalties: To explore ways to do deals w/ Noble, please email Chase Morris at cmorris@nobleroyalties.com or Shannon Manner smanner@nobleroyalties.com

The dramatic fall of Silicon Valley Bank in the span of a single week has sent reverberations throughout the financial system and growing fears of bank failures. SVB over-invested in mortgage loans and treasury bonds to deal with a glut of capital brought on by the COVID-19 pandemic, assuming these assets were secure as long as interest rates stayed low. In the past year, interest rates began to rise, making the assets SVB purchased worse less than what they bought them for. A bank failure could have been avoided, had a panic not spread among tech investors fueled by the likes of Peter Thiel. While almost none of the money at risk of loss belonged to workers, the $124 billion bailout package swiftly delivered by the federal government comes directly from our pockets. What's more, if past boom-and-bust cycles are any sign, Silicon Valley as a whole will only grow richer and more powerful from this crisis—and in the process drive economic changes that will harm workers further. Author Malcolm Harris joins TRNN Editor-in-Chief Maximillian Alvarez for a special look at the Silicon Valley Bank collapse through the lens of Big Tech's long anti-labor history.Malcolm Harris is an American journalist and contributing editor of The New Inquiry. His newest book, Palo Alto: A History of California, Capitalism, and the World examines the rise of Silicon Valley.Post-Production: Jules TaylorHelp us continue producing radically independent news and in-depth analysis by following us and becoming a monthly sustainer: Donate: https://therealnews.com/donate-podSign up for our newsletter: https://therealnews.com/newsletter-podLike us on Facebook: https://facebook.com/therealnewsFollow us on Twitter: https://twitter.com/therealnews

This week, Eric, Dan, and Dylan discuss the protests in France over the move by French president Emmanuel Macron to raise the retirement age from 62 to 64. How does France, and other countries facing the realities of math when it comes to their pension programs, navigate the reality that these kinds of reforms are simultaneously necessary and very unpopular? Next, the guys consider the alleged difficulty people are having defining “wokeness” in the wake of author Bethany Mandel's going blank when asked to define the term on The Hill's morning show, “Rising.” Is this just a rhetorical game? And finally, in the wake of the collapse of Silicon Valley Bank, the usual suspects have been calling for new financial regulations to address the allegedly risky behavior of SBV. But would any of these proposals have done anything to prevent the kind of incident that just occurred?Subscribe to our podcastsApply Now for Acton University 2023 (Early Bird Pricing)French Protests, Turning Violent, Aim to Override Macron's Pension Overhaul | Wall Street JournalBethany Mandel on “Rising”Bethany Mandel defines “wokeness”Of Course You Know What "Woke” Means | Freddie deBoerPC Art Class | The Kids in the HallSVB Is DOA | Acton Unwind Hosted on Acast. See acast.com/privacy for more information.

For this Suze School episode, Suze sits down with former FDIC Chair, Sheila Bair.  They talk about the importance of having insured deposits, why SBV failed, the state of the economy, advice on staying secure during a recession and more. Take advantage of the Ultimate Certificates with Alliant Credit Union at: bit.ly/3kwMcjR Get Suze's special offers for podcast listeners at suzeorman.com/offer Join Suze's Women & Money Community for FREE and ASK SUZE your questions which may just end up on her podcast! To ask Suze a question, download by following one of these links: CLICK HERE FOR APPLE: https://apple.co/2KcAHbH CLICK HERE FOR GOOGLE PLAY: https://bit.ly/3curfMISee omnystudio.com/listener for privacy information.

On today's show, Senators Cotton and Blackburn talk with Hugh about the bailout of SBV and James Rosen about his terrific new biography of Justice Scalia.See omnystudio.com/listener for privacy information.

At this point… you've heard the news about the Silicon Valley Bank failure, and the bank run that occurred over the weekend. This is BIG news… this is the 2nd biggest bank failure in US history. This is historic. But… what does this all mean? Does this have any effect on the real estate industry?Honestly, probably not. However, in this episode, Dan and Anthony are going to dive into the SBV bank failure, and what caused it. And more importantly, what you, as investors and operators in real estate can do to avoid this situation. Also… what does this mean for interest rates in the future? All of this and more on this week's episode of Multifamily Investing Made Simple.  LEAVE A REVIEW if you liked this episode!!Keep up with the podcast! Follow us on Apple, Stitcher, Google, and other podcast streaming platforms.To learn more, visit us at https://invictusmultifamily.com/**Want to learn more about investing with us?**We'd love to learn more about you and your investment goals. Please fill out this form and let's schedule a call: https://invictusmultifamily.com/contact/**Let's Connect On Social Media!**LinkedIn: https://www.linkedin.com/company/11681388/admin/Facebook: https://www.facebook.com/invictuscapitalventures/YouTube: https://bit.ly/2Lc0ctXTags: investinvestinginvestor

Hugh talks with former Bridgewater CEO David McCormick about the bailout of SBV, plus interviews with Jake Sherman, Josh Kraushaar, Salena Zito, and Len Khodorkovsky.See omnystudio.com/listener for privacy information.

In this week's Podcast: In my last podcast I was discussing the more serious honeybee diseases AFB and EFB. This time it's the turn of the not-so-tricky pests and diseases such as Chalkbrood, Wax Moth and also possibly the biggest threat to our colonies the Varroa Mite.Hi, I'm Stewart Spinks and welcome to Episode 246 of my podcast, Beekeeping Short and Sweet.References for today's podcast:Mráz, P., Hýbl, M., Kopecký, M., Bohatá, A., Konopická, J., Hoštičková, I., Konvalina, P., Šipoš, J., Rost, M. and Čurn, V., 2021. The Effect of Artificial Media and Temperature on the Growth and Development of the Honey Bee Brood Pathogen Ascosphaera apis. Biology, 10(5), p.431.Li, J., Wang, T., Evans, J.D., Rose, R., Zhao, Y., Li, Z., Li, J., Huang, S., Heerman, M., Rodríguez-García, C. and Banmeke, O., 2019. The phylogeny and pathogenesis of sacbrood virus (SBV) infection in European honey bees, Apis mellifera. Viruses, 11(1), p.61.Contact Me at The Norfolk Honey CompanyJoin Our Beekeeping Community in the following ways:Early Release & Additional Video and Podcast Content - Access HereStewart's Beekeeping Basics Facebook Private Group - Click HereTwitter - @NorfolkHoneyCo - Check Out Our FeedInstagram - @norfolkhoneyco - View Our Great PhotographsSign Up for my email updates by visiting my website here

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you'll never fear the boogie man lurking in your Amazon PPC campaign shadows. We'll see you in The PPC Den!