Podcasts about BSR

In this episode of the Broad Street Review podcast, host Darnelle Radford speaks with Kendyll Young and Grant Struble, founders of the Relic Theatre Company, about their journey in establishing a new theater company in Philadelphia. They discuss the challenges and excitement of starting a theater, the importance of branding, the current landscape of theater, and the need for community support. The conversation also touches on their production of 'Spring Awakening' and the significance of creating opportunities for local artists.Chapters00:00 Introduction to Relic Theatre Company02:51 The Journey of Starting a Theater Company05:45 Building a Foundation: Early Steps and Challenges08:22 The Importance of Branding and Identity11:21 Navigating the Current Theater Landscape13:53 Funding and Sustainability in Theater16:41 Casting and Team Dynamics19:40 The Creative Process and Production Insights22:31 Community Engagement and Support25:07 Final Thoughts and Future AspirationsBased on Frank Wedekind's controversial 1891 play, Spring Awakening opened on Broadway to mass acclaim in 2006, and has not lost an ounce of relevancy since. Exploring themes of sexuality, women's reproductive rights, mental health, and the consequences of intellectual repression, the musical celebrates and mourns the invariable struggles young people face. With a blend of gritty, rock-infused melodies and poetic, poignant lyrics, the musical offers a raw and unflinching look at the journey into adulthood.October 9-26, 2025Christ Church Neighborhood House - 20 N American Street, Philadelphia, PA 19106At the Relic Theatre Company, we believe great theater has the power to change the lives of both the audience who experiences it and the artists who create it. But this power is only manifested when the work is relevant, passionate, and financially accessible. We aim to produce a wide range of plays and musicals that embody these three principles while utilizing the rich artistic landscape of Philadelphia as our greatest resource.Music Director - Jake CollinsChoreographer - Julianna BabbAssociate Producer / Dramaturg - Lizzie Newcomb GumlaCostume Designer - Asaki KurumaAsher Vaglica - Production Stage ManagerLighting Designer - Bless RudisillScenic Designeer - Chris HaigAssistant Stage Manager - Ronnie HernandezProps Designer - Emily SchumanSound Designer - Larry FowlerFight Director - J. Oliver DonahueDirector - Robi HagerFOR TICKETS AND INFORMATION: https://relictheatre.org

In this engaging podcast episode, host Darnelle Radford speaks with Kaisheem Fowler-Bryant about his journey as a new artist in Philadelphia and his involvement in the production of 'FIRE,' a play centered around the life and works of Wallace Thurman. They discuss the significance of Thurman's contributions to literature and theater, the challenges and joys of bringing a new work to life, and the relevance of historical themes in today's society. Kaisheem shares insights from his rehearsal experiences, the importance of joy amidst adversity, and the audience's potential takeaways from the production.FOR TICKETS AND INFORMATION: https://www.quintessencetheatre.org/

Pip Watson ( BSR Education committee chair) chats with Dr Jessica Manson, Dr Michael Wood and Stella Kotsiopoulou. These experts from rheumatology, haeamatology and infectious disease discuss their approach to the management of the unwell patient presenting with fever and a high ferritin.Other resources:Spotlight on HLH - https://www.rheumatologylearning.com/course/view.php?id=306 GIRFT guidelines https://gettingitrightfirsttime.co.uk/wp-content/uploads/2025/06/HLH-Guide-final-version-v1.3-June-2025.pdfThe countdown to #BSR25 begins! Our full Annual Conference 2025 programme is now available. Browse 100+ sessions and get ready for an inspiring event. https://bit.ly/4bGFX1NThanks for listening to Talking Rheumatology! Join the conversation on X using #TalkingRheum or tweet us @RheumatologyUK.BSR is the UK's leading specialist medical society for rheumatology and MSK health professionals. To discover how we can support you in delivering the best care for your patients, visit our website.

In this RCP Medicine podcast and BSR Talking Rheumatology podcast collaboration Dr Pip Watson and Dr Rik Patel discuss an interesting case of a patient presenting with headache to the acute take. Topics include tips on history and examination, an update on treatment including the use of tocilizumab and the role of fast-track pathways.  Pip is a Rheumatology Consultant in Manchester,  BSR Digital Learning Editor, and Talking Rheumatology host, Rick is a Rheumatology and Acute Medicine consultant in Manchester, working at one of the specialist centres for vasculitis.If you liked this check out related Talking Rheumatology spotlight episodes Episode 6 giant cell arteritisEpisode 14 polymyalgia rheumaticaBonus case non GCA headache  ResourcesNICE GCA guideline https://cks.nice.org.uk/topics/giant-cell-arteritis/BSR GCA guideline https://academic.oup.com/rheumatology/article-abstract/59/3/e1/5714024?redirectedFrom=fulltextGCAPS paper https://ard.bmj.com/content/83/Suppl_1/1100.2RCP Links Education Events Membership Improving care Policy and campaigns RCP Social Media Instagram LinkedIn Facebook X Bluesky Music: Episode 50 onward - Bensound.com Episodes 1 - 49 'Impressive Deals' - Nicolai Heidlas

In this episode of the Broad Street Review podcast, host Darnelle Radford engages with Anna Snapp, a performer at the Philadelphia Fringe Festival, discussing her production 'I Found the Sun Will Rise Tomorrow.' They explore Anna's artistic journey, the evolution of her work, and the healing power of performance. The conversation delves into the importance of audience engagement, the role of direction in theater, and the personal growth Anna has experienced through her art. The episode highlights the significance of self-discovery and the necessity of checking in with oneself amidst the hustle of life.Chapters00:00 Exploring the Philadelphia Fringe Festival02:04 Anna Snapp's Artistic Journey04:05 The Evolution of 'I Found the Sun Will Rise Tomorrow'08:30 The Impact of Performance on Healing14:20 Shifting Perspectives: From Victimhood to Empowerment18:42 The Role of Direction in Artistic Expression22:00 Engaging with the Audience: The Emotional Connection27:32 Self-Discovery Through Art32:54 The Importance of Checking In with OneselfI FOUND THAT the SUN WILL RISE TOMORROWAnna Snapp boldly shares the deeply personal, painful, and earth-shattering details of her long-term battle with chronic disease, mental illness, and sexual trauma in “one of the bravest performances [I] have seen in a long time.” (“I Found That the Sun Will Rise Tomorrow is a Brave Emotional Rollercoaster” - All About Solo). Snapp takes the audience through her atypical and agonizing coming-of-age story through the lens of being a young woman who was forced to put a terrifying puzzle together without the picture on the front of the box.About the ArtistAnna Snapp is a Philly-based actor, writer, and content creator whose work has been seen at festivals and companies including but not limited to the Edinburgh Fringe Festival, Off-Broadway on Theatre Row at The United Solo Theatre Festival, the Capital Fringe in Washington, D.C., New York Shakespeare Exchange, The Brick Theater, Irish Heritage Theatre, Blunt Ensemble, and Rising Sun Performance Company, and various medical establishments nationwide. She studied at The American Academy of Dramatic Arts in New York, Temple University, and at the London Academy of Music and Dramatic Art. She has a deep passion for creating art for social change, eliminating stigma surrounding mental illness, and transforming the healthcare system from within through the telling of her experiences with health crises that changed her life forever.FOR MORE INFORMATION: https://phillyfringe.org/events/i-found-that-the-sun-will-rise-tomorrow/

In this episode of the Broad Street Review Podcast, host Darnelle Radford speaks with playwright Daniel Neer about his new work, 'Dachau for Queers,' which explores the historical context of a psychiatric hospital in California that incarcerated gay men. The conversation delves into themes of empathy, self-acceptance, family dynamics, and the importance of community support within the LGBTQ+ experience. Neer shares insights into the creative process and the role of theater in fostering social change, emphasizing the need for understanding and connection in a fragmented society.Chapters00:00 Introduction to the Play and the Artist02:05 Exploring the Themes of 'Dachau for Queers'06:02 The Creative Process Behind the Play11:58 Family Dynamics and Identity18:14 Community and Empathy in the LGBTQ+ Experience24:00 The Importance of Storytelling in ArtDACHAU FOR QUEERS Workshop Production of a New Play by Daniel NeerDirected by Ted GorodetzkyProduced by The LAB It's 1970, and runaway Jonah Goodson is confined at California's notorious Atascadero Psychiatric Hospital. His “sickness”? Homosexuality. Navigating a psychotropic maze of barbaric treatments, he encounters the most unlikely guides – but are they real or imagined?Gruesomely referred to as Dachau for Queers, the maximum-security forensic institution Atascadero Psychiatric Hospital was widely renowned for its experimental therapies of electrical and pharmacological shock treatments subjected upon inmates to "cure" them of their perceived sexual deviations. The fictional Jonah Goodson, estranged from his family and adrift in 1970's San Francisco, gets caught in the belly of that beast and wrestles with his jumbled mind to carve a journey out. At times shockingly brutal and at others comically surreal, Daniel Neer's new play is an innovative odyssey punctuated by surprising characters, leaps of fantasy, and heartfelt truths.Written by Daniel Neer Directed by Ted Gorodetzky Cast: Tristan Jenis, Lois Sach*, Neena Boyle, Ted Gorodetzky*, Avery Leach (*appearing courtesy AEA)FOR MORE INFORMATION: https://phillyfringe.org/events/dachau-for-queers/

In this episode of the Broad Street Review podcast, host Darnelle Radford speaks with Aaron Pang, a storyteller and performer whose production 'Falling, a Disabled Love Story' was featured in the 2025 Philly Fringe Festival. They discuss Aaron's multifaceted identity, his approach to storytelling, and the unique challenges and experiences of presenting disability in art. The conversation explores audience expectations, cultural differences in reception, and the importance of vulnerability in storytelling. Aaron shares insights from his experiences at the Edinburgh Festival and his aspirations for future performances.Chapters00:00 Introduction to Aaron Pang and Falling02:41 Aaron's Identity and Storytelling Style05:32 The Creative Process Behind Falling08:06 Audience Reception and Expectations11:02 Challenging Ableism in Theater13:53 The Role of Disability in Performance16:38 Experiences at the Edinburgh Festival19:22 Cultural Differences in Audience Reactions22:09 Adapting Stories for International Audiences25:00 The Importance of Vulnerability in Storytelling27:27 Future Plans for Falling30:24 What Artists Need to ShineABOUT AARON PANGAn Oakland native, Aaron Pang is just a guy telling stories to any one who will listen. A first generation child of Chinese immigrants, a choir boy, a tech guy, and a disabled person, Aaron hopes his stories will inspire others to embrace their multi-faceted identities.ABOUT FALLING - A DISABLED LOVE STORYOne accident, two stories: one you've heard a thousand times, one you've never heard before. Falling is an uncomfortably sexy and hilariously vulnerable stumble through Aaron's misadventures searching for love, lust, and life after disability.Come to see if he falls on stage or if he falls in love!Edinburgh Fringe 2025 Most Thought Provoking Show - The Scotsman“sweet, sharp, and provocative.” - The Guardian“an intelligent original.” - The Stage“a tidal wave of good vibes” ★★★★★ - The Neurodivergence Review“Bold, intimate, and constantly subverting our expectations” ★★★★★ - FringeReview“stunning” ★★★★ - The List“unmissable” ★★★★ - Theatre Weekly“tender, intimate, and uncompromising... and very VERY funny” ★★★★ - Broadway Baby★★★★ - EdFringe Review★★★★ - Indiependent★★★★ - ThreeWeeks★★★★ - LondonTheatre1★★★★ - The RealChrisparkleEdFringe ‘25 - Brighton Fringe Excellence Award - RUNNER UPEdFringe ‘25 - Birds of Paradise Exceptional Theatre Award - ShortlistEdFringe ‘25 - NBC Writing Award - ShortlistHollywood Fringe ‘25 Top of Fringe - NomineeHollywood Fringe ‘25 Best Comedic Theater - NomineeHollywood Fringe ‘25 Movie Club Award - WINNERFOR MORE INFORMATION: https://phillyfringe.org/events/falling-a-disabled-love-story/

In this episode of the Broad Street Review podcast, host Darnelle Radford speaks with performance artist John Michael about his work, particularly his production 'Spank Bank Time Machine.' They discuss the themes of grief, loss, and the importance of addressing societal issues such as addiction and mental health through art. John Michael shares his personal experiences and the impact of his performances on audiences, emphasizing the need for empathy and understanding in the face of tragedy. The conversation also touches on the role of audience participation and the significance of Narcan in combating the overdose epidemic. Ultimately, the discussion highlights the transformative power of art and the responsibility of artists to engage with pressing social issues.Chapters* 00:00 Introduction to the Philly Fringe Festival and John Michael's Work* 02:27 The Inspiration Behind 'Spank Bank Time Machine'* 05:12 Exploring Identity and the Role of Art in Healing* 08:12 The Importance of Addressing Difficult Topics in Art* 10:49 Navigating the Challenges of Performance Art* 13:39 The Role of Narcan in the Community and Its Stigma* 16:01 The Impact of Overdose Epidemic on Society* 18:29 The Personal Connection to the Overdose Crisis* 21:23 The Role of Artists in Addressing Social Issues* 24:12 The Mechanics of Performance and Audience Engagement* 26:54 Reflections on the First Performance and Artistic Growth* 29:38 The Journey of 'Spank Bank Time Machine' and Its Evolution* 32:43 Engaging the Audience with Narcan* 35:39 Embracing the Unwanted in Performance* 37:19 The Bystander Effect and Audience Participation* 39:32 The Influence of Taylor Mac* 41:47 Theater's Role in Addressing Loneliness* 44:37 The Power of Audience Participation* 46:03 Navigating the Theater Landscape* 47:53 Sex Positivity and Public Health Advocacy* 50:12 The Impact of Sharing Names* 52:59 Funding and Support for Artistic WorkSpank Bank Time MachineQueer Fantasia Time Travel Adventure with trauma clown John Michael - it's Angels in America meets Snakes on a Plane, but with DRUGS! Time travel with John Michael and receive free lifesaving NARCAN time machines: learn how to go back in time after an overdose.“A celebration of life, ... Big belly laughs.... Art never dies!” ★★★★★ —Free Press“It's fun, raunchy, outrageous, touching, and incredible. Easily my favorite show at the entire festival.” —UMFM"A whirlwind of a journey delivered at a breakneck pace — full of gay sex, drugs, and charismatic performer John Michael in a mankini. A human example of the cost of the opioid epidemic.” —Orlando Sentinel“Wild, Raw, and quite Moving. Not everyone attending Fringe may be ready for Spank Bank Time Machine” —The League of Cincinnati Theatres"John Michael hits the stage like a popper-powered hurricane... If only one life is saved by his harrowing audience-participation Narcan demonstration, this carefully crafted yet bravely unbound show was worth it." —Orlando Weekly**We will have leftover NARCAN KITS, and if you want more to proliferate, please text me at 773-263-9284. Additionally, consider getting involved with Prevention Point PhiladelphiaMESSAGE FRON JOHN MICHAEL:As a professional artist, I believe it's important to talk finances, and at this moment, the show is making $500, which is 50% of the costs to be here. Other Ways you can support my work: Contribution to my venmo link here.Tax-deductible contributions can be found hereBuy a Narcan Time Machine t-shirt at this link hereA personal introduction to Universities, health organizations, or philanthropists who might want to book or support the young adult play. Check out this trailer for the young adult play here. Please reach out to me for copy/more information about the show's impact individually for you to forward to interested parties. FOR MORE INFORMATION: https://phillyfringe.org/events/spank-bank-time-machine/

Today on the podcast, Tina Brock drops in to talk about the IRC FringeArts offering, Painting Churches by Tina Howe. On Stage at Theatre Exile through September 21st. Here is my interview with Tina Brock for Painting Churches.Described as “... beautifully written... a theatrical family portrait that has the shimmer and depth of Renoir portraits... ” by The New York Times, Tina Howe's 1984 Pulitzer Prize-nominated play is a provocative exploration of the parent-child relationship, art and aging. The IRC production features Kirsten Quinn as Mags Church, the successful artist and daughter of Fanny and Gardner Church, who returns home with a life-changing announcement to the chaos of her parent's impending move from their lifelong home in Boston's Beacon Hill. John Zak plays Gardner Church, a Pulitzer Prize-winning poet facing dementia after a lifetime devoted to intellectual and creative pursuits. Tina Ann Brock plays Fanny Church, Gardner's wife and Mags' quirky mother, who has a penchant for ostentatious hats and criticizing her daughter's choices in life. The trio explores their changing dynamic relationship over the span of several days.Painting Churches production designers include Set Designer Dirk Durossette; Sound Designer Andrew Nelson, Lighting Designer Eric Baker, Projection/Media Designer Mark Williams, and IRC resident Costume Designer Erica Hoelscher/IRC Producing Artistic Associate. Megan Coyle is the Stage Manager. Tina Ann Brock, IRC's Producing Artistic Director, and Peggy Mecham of the Irish Heritage Theatre, direct.FOR TICKETS AND INFORMATION: https://phillyfringe.org/events/painting-churches-by-tina-howe/

In this pod Consultant Rheumatologist, Dr Judith Jade, chats with Dr Fergus To, Rheumatologist from British Columbia, about the case of a woman who presented with subacute muscle weakness. They discuss how to approach these types of  cases systemically with some handy tips along the way. Listen in and see if you can work out what the diagnosis is!References:1. Blazing M, et al. Effect of statin therapy on muscle symptoms: an individual participant data meta-analysis of large-scale, randomised, double-blind trials. Lancet. 2022;400(10355):832–452. Kim EJ, Wierzbicki AS. Investigating raised creatine kinase. BMJ. 2021;373:1–5.3. Sharf K, Do T, Ghetie D, Choi D, Chahin N. Benefits of Early vs Late Initiation of IVIG in the Treatment of Anti‐HMGCR Immune‐Mediated Necrotizing Myopathy. Arthritis Care Res (Hoboken) 2024;76:1584–92. https://doi.org/10.1002/acr.25406.4. Allenbach et al, 224th ENMC International Workshop, Neuromuscular Disorders, Volume 28, Issue 1, 87 - 99Thanks for listening to Talking Rheumatology! Join the conversation on X using #TalkingRheum or tweet us @RheumatologyUK.BSR is the UK's leading specialist medical society for rheumatology and MSK health professionals. To discover how we can support you in delivering the best care for your patients, visit our website.

In this episode of the Broad Street Review podcast, host Darnelle Radford welcomes guests Will and Mike to discuss their journey in creating the play 'Dogberry and Verges Are Scared' for the Philadelphia Fringe Festival. They explore the collaborative nature of theater, the challenges of producing a new work, and the excitement of engaging with audiences. The conversation highlights the importance of support from the artistic community and the evolution of their script through various readings and workshops. As they prepare for their upcoming performances, they reflect on the creative process and the joy of bringing new stories to life.Chapters00:00 Introduction and Welcome to Season 1001:05 Meet the Guests: Will and Mike02:22 The Journey of Creating a Play05:33 The Importance of Collaboration in Theater11:11 Navigating the Current Climate for Artists14:44 First Performance and Audience Reactions18:55 The Evolution of the Script25:00 The Role of Support and Collaboration27:52 Closing Thoughts and Ticket InformationDogberry and Verges Are Scared is a pants-pissingly funny new comedy that follows everyone's third favorite pair of Shakespearean clowns as they blunder through the events of Much Ado About Nothing and beyond.Their friendship and their wits will be tested as they attempt to foil Don John's evil plot, save Fair Hero's wedding, and hopefully earn a few ducats while they're at it. Borrowing from the rich theatrical history that traces its roots from Rosencrantz and Guildenstern are Dead to Waiting for Godot to the storied stages of the vaudeville circuit.This rolling world premiere, produced in partnership with Cincinnati Shakespeare Company, hopes to shed new light on familiar characters by mixing a modern comedic sensibility and exciting new scenes with a light sprinkling Shakespeare's own words, words, words. It's chock full of easter eggs for people with a season subscription to the Folger and the perfect gateway drug for those who think “iambic pentameter” is a model of Buick. Starring Philadelphia theater legends Scott Greer and Anthony Lawton, Dogberry and Verges Are Scared is bursting with heart, highbrow comedy, vaudevillian gags, and... dancing? Only 10 performances. Do not miss this play!Slippery Trout Productions was formed in 2025 by Michael Doherty and Will Mobley. They are two clowns that have no business running a business.FOR TICKETS AND INFORMATION: https://phillyfringe.org/events/dogberry-and-verges-are-scared/

In this episode of the Broad Street Review podcast, host Darnelle Radford celebrates the 10th season with guest Chris Davis, discussing the evolution of his work, the current state of the arts, and the significance of theater in today's society. They explore the challenges faced by artists, the importance of community engagement, and the resilience of the Philadelphia Fringe Festival. Chris shares insights on the future of live theater and the necessity of promoting artistic work to ensure audiences are aware of the vibrant cultural landscape.Chapters00:00 Celebrating a Decade of Podcasting02:51 The Evolution of 'The Presented'05:25 Art in a Changing Political Landscape08:01 The Golden Age of Theater: A Distant Memory?10:33 The Importance of Art in Society13:39 The Resilience of the Fringe Festival16:03 The Future of Live Theater18:43 Engaging the Community with Art21:25 The Role of Awareness in Theater Attendance24:23 Closing Thoughts and EncouragementFROM THE CREATOR OF ONE-MAN NUTCRACKER, AND THE 40-YEAR-OLD BALLERINOThe Golden Age of Theater has ended: grants canceled, theaters shuttered, universities gone bankrupt. Amongst the wrecked landscape comes The Presented. First performed in Philly Fringe 2018, and later Edinburgh 2019, Chris Davis' The Presented has been updated to address the challenges of making art in 2025 asking: where do we go from here?The Presented follows Chris, a struggling artist working concessions at a movie theater, who finds himself spiraling into a surreal subconscious journey triggered (naturally) by popping popcorn. On his quest to confront artistic failure and doubt, Chris meets a parade of strange and compelling characters: a disgraced 19th-century actress, a volatile fringe producer, and a very large bear, among others. With wit, physicality, and an always theatrical flair, Davis explores what it means to be a “chosen” artist in today's world - and why that pursuit might drive you to madness.Running approximately 50 minutes and directed by MK Tuomanen, The Presented is a genre-bending, laugh-out-loud examination of rejection, ambition, and the darkly funny terrain of the creative mind. Whether you're a fellow artist or just someone who's ever dared to dream big, this show will resonate... and possibly convince you to choose a more stable career."the kind of innovative spirit that the Fringe was originally created to showcase."
- The List ★★★★FOR TICKETS AND INFORMATION: https://phillyfringe.org/events/the-presented/

Join host Darnelle Radford as he sits down with Ang Bey, also known as Rayne, to discuss her innovative play "New Heaven, New Earth." This episode delves into the creative process behind adapting Shakespeare's "Antony and Cleopatra" into a modern narrative that explores themes of identity, power, and cultural legacy. ABOUT NEW HEAVEN, NEW EARTH On the edge of empire, Cleopatra battles a soothsaying Crocodile in this revisionist, Afrocentric adaptation of Shakespeare's “Antony and Cleopatra”. Written by Rayne, directed by Shamus, with live music by Karen Smith, "new heaven new earth” is an allegory that blends ancient history with poetic futurism. When peace demands war, what will you become, and for whom? After an over-sold, one-night showing at Philly Theatre Week, "new heaven new earth" continues its development through Philadelphia Theatre Company's Text and Dramaturgy Cohort at Cannonball. Join us for two, developmental staged-readings of this new play commissioned and produced by Shakespeare in Clark Park with Upstream Performance Collaborative and Cannonball. Rayne the Playwright Kishia Nixon* as Cleopatra Ross Beschler* as Marc Antony STARFIRE as Charmian & Crocodile Adam Howard as Octavius et al Jo Vito Ramírez* as Enobarbus et al Katherine Perry as Octavia et al Live Original Music by Karen Smith Stage Management by Randi Alexis Hickey* FOR TICKETS AND INFORMATION: https://phillyfringe.org/events/new-heaven-new-earth/

Ohje... die 6.Olljamin-Folge am Stück... Damit nicht genug: Es ist erst Dienstag... Thomas immer noch krank geschrieben...Olli schlecht drauf und macht schlechte Montags-Witze... Nur Benjamin hält tapfer die Fahne hoch, und rettet diese Folge mit einem schönen Thema..es wird sogar etwas nostalgisch.

In this bonus case episode, Dr Roz Benson talks to Dr Nicola Heyer about an interesting case of chest pain that kept returning, can you work out what's going on?References:Pericarditis and Autoinflammation: A Clinical and Genetic Analysis of Patients With Idiopathic Recurrent Pericarditis and Monogenic Autoinflammatory Diseases at a National Referral Center | Journal of the American Heart Association ESC Guidelines on Pericardial Diseases (Diagnosis and Management of)Thanks for listening to Talking Rheumatology! Join the conversation on X using #TalkingRheum or tweet us @RheumatologyUK.BSR is the UK's leading specialist medical society for rheumatology and MSK health professionals. To discover how we can support you in delivering the best care for your patients, visit our website.

Fresh off the plane from his San Francisco HQ is Aron Cramer, President and Global CEO of BSR, a globally recognized authority on just and sustainable business. Under his leadership, BSR has expanded its reach, now partnering with over 300 influential companies committed to building an equitable and thriving planet. Aron is a trusted advisor to senior executives navigating the complexities of sustainability, especially during a time of evolving political and regulatory landscapes. With deep expertise in business and human rights, and a career spanning journalism, law, and global advocacy, Aron brings unparalleled insight into how companies are responding to policy shifts under the Trump Administration and governments in Europe, and the impact they may have on Asia-based enterprises—large and small—who are redefining their commitment to sustainable practices. Join “Saturday Mornings Show” host Glenn van Zutphen and co-host Neil Humphreys.See omnystudio.com/listener for privacy information.

The 23rd episode in this series, focusing on “Responsible Technology,” featured Mohamed Nanabhay, Managing Partner at Mozilla Ventures, and Stephanie Sharron, MoFo Partner and experienced Technology Transactions attorney, in conversation with Hannah Darnton, Director of Technology and Human Rights, BSR. Mohamed, Hannah, and Stephanie explored how responsible innovation can be advanced through thoughtful investment, legal frameworks, and cross-sector collaboration. Their discussion also focused on how stakeholders can reshape the future of technology, safeguarding digital rights, promoting data ethics, and building business models that align innovation with societal impact.

Today on the podcast:Director, Amina Robinson drops in to talk about the Interact Theatre Company production in collaboration with Theatre In The X of ON MY DEEN by Antu Yacob, commissioned as part of The Philly Cycle, on stage through June 28th. Here is my interview with Amina Robinson for ON MY DEEN.ON MY DEENby Antu Yacob directed by Amina Robinson (Fat Ham, Once On This Island, Intimate Apparel, The Color Purple)June 6-28, 2025 World premiere, commissioned as part of The Philly Cycle (A new three-part play commission project. Sponsored by THE WILLIAM PENN FOUNDATION)ON MY DEEN was written about and with Philadelphia's Black Muslim Community.West Philly. Spring 1962. Faye Ann has just joined the Nation of Islam, setting her life on a whole new path. Her best friend, Michael, would like to be a lot more than friends, but the two can't seem to agree on religion, politics, or even what makes a good pie. Over the passing decades, personal circumstances and cultural upheavals bring Faye Ann and Michael together as much as they keep them apart. Can these would-be lovers find each other while seeking their own paths to peace?In this engaging podcast episode, host Darnelle Radford speaks with director Amina Robinson about her journey in theater and the world premiere of 'On My Dean.' They explore the themes of the play, which serves as a love letter to Islam, and discuss the importance of authenticity and cultural sensitivity in theater production. Amina shares her personal connection to the story, rooted in her father's experiences, and highlights the dynamic nature of the creative process in theater. In this conversation, Amina Robinson and Darnelle Radford discuss the intricacies of staging a new play that explores Muslim identity and community. They delve into the importance of cultural sensitivity in storytelling, the evolution of the play, the dynamics of the cast, and the challenges faced during the production process. Amina shares her personal connections to the themes of faith and representation, highlighting the significance of portraying authentic narratives in theater. The conversation culminates in an invitation for audiences to experience the play, emphasizing its unique storytelling and cultural relevance.Chapters* 00:00 Introduction to Amina Robinson and On My Dean* 09:03 Exploring the Themes of On My Dean* 12:04 The Writer's Journey and Authentic Representation* 14:58 Cultural Sensitivity in Theater Production* 17:08 Cultural Sensitivity in Storytelling* 18:44 The Evolution of the Play* 20:09 Cast Dynamics and Community Representation* 21:52 Challenges of Last-Minute Casting* 24:21 Personal Connections to Faith* 25:36 The Importance of Faith in Daily Life* 27:27 Representation in Media* 29:00 Memorable Moments in the Play* 31:32 The Structure of the Play* 33:34 The Significance of New Plays* 34:54 Invitation to Experience the PlayFOR TICKETS AND INFORMATION: https://interacttheatre.org and https://theatreinthex.com

Today on the podcast:Co-Director Steve Pacek stop say to talk about the Arden Theatre Company musical production of RENT, by Jonathan Larson. Here is my interview with Steve Pacek for Arden's production of RENT.ABOUT RENTAt the end of the millennium, a group of bohemians in the East Village struggle with love, loss, and gentrification amidst the AIDS crisis. In this exciting new production, Jonathan Larson's Tony Award™ and Pulitzer Prize-winning musical will transform the Haas Stage and shake the rafters with the iconic chords of “Seasons of Love,” “I'll Cover You, ” and the thrilling, soaring score that is RENT!FOR TICKETS AND INFORMATION: https://ardentheatre.org

In this episode, host Darnelle Radford speaks with Ross Beschler about the Wilma Theater's final production of the season, A Summer Day, written by Jan Fosse. They discuss the unique Hothouse ensemble experience, the themes of love, loss, and memory in the play, and the challenges of communication and language in expressing deep emotions. The conversation highlights the importance of ensemble work and the artistic journey of the Hothouse members. In this conversation, Ross Beschler and Darnelle Radford explore the themes of language, memory, identity, and the dynamics of relationships through the lens of the play 'A Summer Day' by Jan Fossa. They discuss how exaggeration in language can shape perceptions, the role of characters in navigating crises, and the importance of introspection versus action in understanding oneself and others. The conversation delves into the complexities of memory and how it influences identity, as well as the societal challenges of understanding and miscommunication. Ultimately, they reflect on the human experience and the significance of connection in the face of life's uncertainties.A SUMMER DAYBY JON FOSSETRANSLATED BY SARAH CAMERON SUNDEDIRECTED BY YURY URNOVJune 10–29, 2025Experience the haunting beauty of Norwegian playwright Jon Fosse's A Summer Day, directed by inventive Co-Artistic Director Yury Urnov (Mr. Burns, Minor Character, 12th Night) in a production that delves into the depths of human connection, memory, and existential longing. Is there one day in your past you keep replaying again and again? When do we start spending more time in the past than in the present? Through Fosse's poetic language and Urnov's innovative direction and immersive visual design, audiences are transported into an epic and intimate world where past and present intertwine, inviting reflection on the fleeting nature of time and the eternal search for meaning. Often referred to as a modern-day Ibsen, Fosse won a Nobel Prize in Literature in 2023 – one of the few playwrights to ever receive that honor – and is rarely produced in the United States.Chapters00:00 Introduction to the Wilma Theater and A Summer Day02:40 The Hothouse Experience and Ensemble Work11:30 Exploring the Play: A Summer Day17:24 Themes of Love, Loss, and Memory20:30 Language and Communication in A Summer Day24:30 The Power of Language and Exaggeration26:41 Character Dynamics and Intrusions29:58 Memory and Identity in Relationships32:00 Understanding and Misunderstanding in Society36:45 Introspection vs. Action39:32 Replaying Moments and Learning from the Past44:53 The Essence of A Summer DayFOR TICKETS AND INFORMATION: https://wilmatheater.org/event/asummerday/

In this engaging conversation, host Darnelle Radford speaks with playwright R. Eric Thomas and director Ontaria Kim Wilson about the regional premiere of 'Glitter in the Glass.' They explore themes of identity, community, and the cultural significance of their work, while reflecting on personal journeys and the importance of storytelling in the Black experience. The discussion also touches on the contrasts within Baltimore and Philadelphia, the impact of generational wisdom, and the ongoing quest for belonging and understanding in a complex world. In this conversation, R. Eric Thomas, Ontaria Kim Wilson and Darnelle Radford explore the significance of monuments, symbols, and storytelling in relation to African American history and culture. They discuss the relevance of historical monuments today, the impact of the National Museum of African American History and Culture, and the importance of empathy in understanding the past. The dialogue also touches on the role of art in reflecting identity and the necessity of continuing to tell stories that resonate with the community.Chapters00:00 Introduction to Glitter in the Glass02:59 The Journey of Ontario Wilson05:59 Eric Thomas: The Playwright's Perspective09:01 Exploring Identity Through Names12:02 Thematic Depth of Glitter in the Glass14:55 Cultural Reflections and Black Utopias17:51 Baltimore: A City of Contrasts21:06 Community and History in Black Spaces24:05 Generational Wisdom and Fear27:01 Conclusion and Future Aspirations29:32 Symbols and Their Meanings32:50 The Impact of the National Museum of African American History35:44 The Importance of Storytelling40:41 Art as a Reflection of Identity44:37 Confronting the Past51:11 The Role of Empathy in Understanding History54:57 The Call to Action for Art and CommunityWritten by R. Eric ThomasMay 29, 2025 — June 22, 2025Directed By: Ontaria Kim WilsonOpening Night: June 5, 2025Theatre Exile, 1340 S. 13th Street, Philadelphia, PA 19147120 minutes including 10 minute intermission THIS SHOW CONTAINS THE USE OF THEATRICAL FOG Chelle, a Black mid-career artist, has written a check that she's not sure her talent can cash. When the city of Baltimore takes down the Confederate monument in the park across the street from her childhood home, she has an idea. She'll apply for a grant to create a piece to replace it. Caught between the past, the present, and the future, Chelle, portrayed by Jennifer Kidwell, is catapulted into a journey that takes her back before the Middle Passage and out beyond the bounds of this planet. “Wildly funny and thought-provoking” (CTX Life Theatre), Glitter in the Glass by multi-award winning playwright, R. Eric Thomas, is about liminal spaces, and a world on the cusp of exploding. FOR TICKETS AND INFORMATION: https://theatreexile.org

In this podcast episode, host Darnelle Radford engages with the director and cast of Inis Nua Theatre Company's production of 'Square Go.' They discuss the play's premise, themes of adolescence, audience engagement, and the rehearsal process. The conversation highlights the importance of vulnerability in performance and the unique dialect work that brings authenticity to the characters. The episode concludes with reflections on the impact of the play on both the cast and the audience, emphasizing the shared experience of theater.Chapters00:00 Introduction to Square Go01:22 Exploring the Premise of the Play03:41 Thematic Depth and Character Exploration10:30 Audience Engagement and Immersive Experience15:49 Reflecting on Adolescence and Vulnerability19:32 Rehearsal Dynamics and Creative Collaboration23:32 Dialect Work and Authenticity29:45 Takeaways and Audience ImpactBy: Kieran Hurley and Gary McNairDirected By: Kathryn MacMillanMAX - Owen CoreySTEVIE - Tyler ElliotBeing a smart arse in class has put daydreamer Max in the crosshairs of the school bully–he's been challenged to his first ‘square go,' or after-school fight. But while hiding out in the school bathrooms with his best mate, Stevie, it's his own demons he must wrestle with first. This high-octane coming of age comedy builds to an emotional conclusion about masculinity, friendship, and fathers and sons.Our all-new Philadelphia premiere follows smash-hit, sold-out runs at the Edinburgh Fringe and across the world. From ScotlandFOR TICKETS AND INFORMATION: https://inisnuatheatre.org/show/square-go

EAST COAST PREMIEREBook and Lyrics by Mickle Maher Music by Merel van Dijk and Anthony Barilla Directed by Taibi Magar & Tyler Dobrowsky Commissioned and Co-Produced by Daryl Morey, Philadelphia 76ers President of Basketball OperationsPhiladelphia loves sports, so why not a sports-themed musical? Step into the surreal, magical world of Small Ball, where melancholy journeyman basketball player Michael Jordan (no, not that Michael Jordan) has recently started playing in the international league with the Lilliput Existers – as in Lilliput, from Gulliver's Travels. With teammates who are only six inches tall, the team's fortunes, and the post-game press conferences, rest on Michael's shoulders. Small Ball is an off -beat musical delight, commissioned and co-produced by Daryl Morey, President of Basketball Operations for the Philadelphia 76ers. Directed by Co-Artistic Directors Taibi Magar and Tyler Dobrowsky. An East Coast Premiere.Content Advisory: Small Ball contains strong language, adult themes, and surreal humor. Recommended for ages 13 and up.Adam Chandler-Berat - PIPPINPTC: Debut. Broadway: Next to Normal (original cast); Peter and the Starcatcher (original cast); Amélie (original cast); Saint Joan (revival). Off-Broadway: The Jonathan Larson Project; I Can Get It for You Wholesale; Assassins; The Fortress of Solitude (Lortel Award nomination); Rent; Fly by Night; How to Load a Musket; Nantucket Sleigh Ride; Zorba; Titanic. Regional: A New Brain, Barrington Stage Company; Sunday in the Park with George, Huntington Theatre Company; The Year to Come, La Jolla Playhouse. Film: Delivery Man. TV: Gossip Girl (HBO Max); Veep; Elementary; The Good Wife; Doubt; The Code; NCIS: New Orleans; Soundtrack.JORDAN DOBSON, MICHAEL JORDONPTC: Night Side Songs. Broadway: Bad Cinderella (Prince Sebastian, OBC); Hadestown (Orpheus); A Beautiful Noise (Shilo, OBC); West Side Story (Tony, dir. Ivo van Hove). Tour: Rent (Angel), Japan Tour. Regional: Hair, Signature Theatre and Two River Theater; Austen's Pride, Into the Woods, ACT of Connecticut; The Wanderer, Paper Mill Playhouse; Cabaret, Gypsy, Arden Theatre Company; The Color Purple, Theatre Horizon. Film: Maestro (William), dir. Bradley Cooper; Closing Night (Jericho). More: @jordandobson_.

Chapters00:00 Introduction to Obvious Agency and Space Opera10:56 The Development Journey of Space Opera19:58 Understanding Space Opera: Concept and Gameplay30:12 Audience Engagement and Accessibility in Space OperaSpace Opera is an innovative and radical combination of tabletop roleplaying games, democratic organizing practice, and theatrical spectacle, testing your very ability to work together in order to thwart existential consequences. Planets revolt, wonders appear, governments crumble, and you roll the dice. The fate of the universe hangs in the balance!June 14th, 21st, and 28th of 2025 pull up a seat and see how, in adrienne marie brown's words, "science fiction is simply a way to practice the future together."Director - Cat RamirezStage Manager- Kel FlemingGame Designers- John Bezark, Ari Gass, Daniel Park, Dain SaintPerformer/Facilitators- Joseph Ahmed, Matthew Armstead, KC Legacion, Sulu LeoNimm, Anthony Martinez-Briggs, Jackie Soro, Sam RiseProduction Designers- doug greene, Harbour Edney, Evelyn Langley, Taj Rauch, Dain SaintHospitality and Care Coordinators- Karen Orrick, Vanessa Ogbuehi, Uriah BusseyCommunity Partnerships Manager- Marisol Rosa-ShapiroCircles Administrator- Evelyn LangleyABOUT OBVIOUS AGENCYObvious Agency creates interactive, experiential art that ranges from the personal, to the institutional, to the ridiculous. Blending theatrical and digital arts, we create spaces where participants can co-create their own experiences through first-hand exploration of the worlds we create. Always serious, always silly, we believe that by helping create and define culture, we can create systemic and interpersonal change.FOR MORE INFORMATION:https://obvious-agency.com

BSR returns to burn brightly on episodes 4-6 of Andor Season 2. So, take a quick huff of some rhydonium and get sweaty with us.If you have a question or just want to tell us what your favorite snack is, send us a DM on Instagram @blkseriesrebels or shoot us an email @ blkseriesrebels@gmail.com

In this engaging conversation, Darnelle Radford and Susan Chase explore the themes of motherhood, artistic expression, and the challenges of self-producing theatre. Susan shares her personal journey through cancer and how it inspired her work, including her latest play, Mother's Day. They discuss the importance of music in theatre, the fear of performing in New York, and the significance of audience engagement. The conversation also touches on the realities of procrastination in the creative process and the unexpected journey to acceptance in the United Solo Festival. In this conversation, Darnelle Radford and Susan Chase discuss the intricacies of creating and presenting the play 'Mother's Day,' reflecting on the supportive environment of theater festivals, the emotional journey of writing the play after the loss of Chase's mother, and the importance of audience engagement through visual storytelling. They explore the historical significance of Mother's Day, the impact of COVID-19 on artistic expression, and the deep connections that can be fostered through shared experiences in theater.Chapters00:00 Introduction to Mother's Day and Artistic Journey03:00 Susan's Undoing: A Personal Journey Through Cancer06:00 The Role of Music in Theatrical Productions09:00 Performing in New York: Overcoming Fear and Finding Community11:58 Audience Engagement and Relatability in Performance14:56 The Challenges of Self-Producing Theatre17:58 Procrastination and the Creative Process20:47 Unexpected Acceptance: A Journey to the United Solo Festival23:00 Festival Experience and Artist Support25:05 Reflections on Artistic Changes28:06 Engaging the Audience with Visuals30:02 Historical Context of Mother's Day33:56 Thematic Depth of the Play39:01 The Impact of COVID on Creativity40:54 A Call to Action for AudiencesABOUT MOTHER'S DAY - A Theatrical Homage To The Women Who Made UsMother's Day is both a memoir of one mother, and an homage to ALL mothers. Veering from sentimental to skeptical, from harrowing to hilarious, Mother's Day celebrates the women who made us. It is especially dedicated to those mothers who are no longer with us, except in our memories and our dreams."Mother's Day is ultimately passionate and illuminating, inspiring viewers to revisit their own relationships with their mothers." (Lehigh Valley Stage 4/9/25)FOR MORE INFORMATION: https://www.theatreexile.org/renters-in-exile/susan-chase

In this episode, Darnelle Radford interviews Deb Block, the producing artistic director of Theater Exile, discussing the current season's productions, community engagement, and the importance of the arts. They reflect on the success of the play 'Red', the innovative 'Philly Grit' series, and upcoming events like 'Exile a Go Go' and the final show 'Glitter in the Glass'. Deb emphasizes the need for collaboration within the arts community and the significance of bringing new audiences to theater.Chapters00:00 Introduction to Theater Exile and Season Overview01:13 Exploring the Production of 'Red'06:59 Highlighting 'Philly Grit' and Community Engagement11:36 The Importance of Collaboration in the Arts16:10 Upcoming Events: Exile a Go Go22:14 Final Show of the Season: 'Glitter in the Glass'27:22 Navigating Challenges in the Arts CommunityThank you to our guest(s), Deborah Block for joining us on today's podcast. TICKET GIVEAWAY!THEATRE EXILE has provided a pair tickets to their next event GLITTER IN THE GLASS. If you would like a chance to win, visit our website and join our mailing list by MAY 15, it's that simple. On MAY 16th, we will announce the winner on social media. The Broad Street Review Podcast is An Em3ry Production. If you would like to be a guest on the podcast, visit us online at em3ry.com Get involved with Broad Street Review. Head on over to our website at www.broadstreetreview.com to find out how. While you're there, help keep us running and click “Donate” at the top. There, you can also find our social media links. Thank you for your part in keeping the conversation going.

We are so back! BSR returns for the next four weeks to break down all of Andor Season 2.If you have a question or just want to tell us what your favorite snack is, send us a DM on Instagram @blkseriesrebels or shoot us an email @ blkseriesrebels@gmail.com

In this engaging podcast episode, host Darnelle Radford speaks with Deanna Wright, an actress involved in the Quintessence Theater's production of Reckless Romance, featuring Midsummer Night's Dream and Antony and Cleopatra. Deanna shares her journey from Florida to Philadelphia, her experiences in the theater, and her reflections on playing the iconic roles of Cleopatra and Oberon. The conversation delves into the challenges and joys of acting, the significance of gender roles in Shakespeare's works, and the personal growth that comes from embodying such powerful characters. In this conversation, DeAnna S. Wright discusses her experiences portraying iconic characters Oberon and Cleopatra, reflecting on the creative process, the importance of costume design, and the power of theatricality. She shares insights on personal growth, audience engagement, and the limitless possibilities that come with embracing one's artistic journey.Chapters* 00:00 Introduction to Reckless Romance* 03:03 Deanna Wright: A Journey to Philadelphia* 05:56 The Road to Reckless Romance* 09:11 Exploring the Characters: Cleopatra and Oberon* 12:01 The Impact of Gender Roles in Shakespeare* 15:09 Creating Oberon: A Personal Journey* 19:50 The Gift of Performance* 22:15 Costume Design and Character Embodiment* 25:40 The Power of Theatricality* 28:45 Engaging the Audience* 30:15 Reflections on Personal Growth* 34:30 Embracing Limitless PossibilitiesFOR MORE INFORMATION: https://quintessencetheatre.org Thank you to our guest(s), DeAnna Wright for joining us on today's podcast. The Broad Street Review Podcast is An Em3ry Production. If you would like to be a guest on the podcast, visit us online at em3ry.com Get involved with Broad Street Review. Head on over to our website at www.broadstreetreview.com and click “Get involved” at the top. While you're there, help keep us running and click “Donate” to find out how. There, you can find our social media links. Thank you for your part in keeping the conversation going.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Dr. Andrew Bailey returns to the podcast to talk about Bitcoin, or rather, the Bitcoin Strategic Reserve. Amidst the flurry of President Trump's executive orders was one that was celebrated by many in the cryptocurrency world, but generally raised, at best, ambivalent eyebrows in the broader policy world: the creation of 1) a Bitcoin Strategic Reserve (BSR) and 2) a cryptocurrency stockpile. On the surface, this seemed to be a major step forward in mainstreaming cryptocurrency, and Bitcoin in particular, while also fulfilling a Trump campaign promise. But how was such a strategic reserve going to work? How would American governments utilize it? Is it just a holding pen for cryptocurrencies, or is there more to it than that?In this discussion, Andrew walks us through the whats, whys, and hows of the BSR. We talk about the executive order that established the BSR as well as ongoing legislative efforts to make the BSR a permanent feature of American strategic planning. Subscribe to Tim Talks Politics⁠⁠⁠ on Substack⁠⁠⁠⁠⁠⁠ for the full show notes (30% for podcast listeners)!

Today on the podcast:We continue our annual coverage of the Philadelphia Volunteer Lawyers for the Arts and the 2025 The Arts Affair, May 15th at REC Philly. Here is my interview with members of the PVLA for The Arts Affair.In this episode, host Darnelle Radford engages with representatives from the Philadelphia Volunteer Lawyers for the Arts (PVLA) to discuss the upcoming Arts Affair, a significant fundraising event for the organization. The conversation covers the PVLA's recent developments, the challenges faced by artists in the current political climate, and the importance of supporting the arts community. The guests share insights on the evolving landscape for artists, the unique entertainment planned for the Arts Affair, and the organization's commitment to recognizing contributions within the arts community. Listeners are encouraged to engage with PVLA and support emerging artists through attendance and donations.Chapters00:00 Introduction to the Arts Affair02:12 Year in Review: PVLA's Progress and Challenges04:42 Navigating the Current Political Climate09:03 The Evolving Landscape for Artists14:09 The Excitement of the Arts Affair15:01 New Venue and Entertainment Highlights18:25 Curating a Unique Experience21:53 Recognizing Contributions: Awards and Acknowledgments25:01 Engagement Opportunities with PVLA30:00 The Importance of Supporting Emerging ArtistsThank you to our guest(s), THE PHILADELPHIA VOLUNTEER LAWYERS FOR THE ARTS for joining us on today's podcast. TICKET GIVEAWAY!THE PVLA has provided a pair tickets to their next event The Arts Affair. If you would like a chance to win, visit our website em3ry.com and join our mailing list by May 1st, it's that simple. On May 2nd, we will announce the winner on social media. The Broad Street Review Podcast is An Em3ry Production. If you would like to be a guest on the podcast, visit us online at em3ry.com Get involved with Broad Street Review. Head on over to our website at www.broadstreetreview.com to find out how. While you're there, help keep us running and click “Donate” at the top. There, you can also find our social media links. Thank you for your part in keeping the conversation going.

In the US, women control roughly 85% of the household purchases, which means shopping isn't just a necessity, it's a superpower we wield. Diane Osgood, author of the forthcoming book 'Your Shopping Superpower' and co-author of 'The Carbon Almanac.' Diane, a seasoned expert with over 30 years of experience in sustainable and ethical products and services, delves into the transformative power of women's consumer spending, supporting women-owned and minority-owned businesses, combating climate change, and more through reevaluating and changing how we spend our money. This week's episode 163 of How Women Inspire Podcast is about understanding your shopping superpower! In this episode of How Women Inspire Podcast, Diane Osgood is sharing the importance of understanding the implications of your spending habits and actionable steps you can take right now to research and shop in a sustainable way. Diane Osgood is an author and sustainability strategist with 30 years of experience. She helps businesses embed sustainability and ESG into their operations to increase profits, create sustainable products and services, and manage risks.  She works with brands, HR, business and product innovation, customer experience, environmental performance, reporting, and charitable activities. Osgood was a senior advisor to President Clinton for the Clinton Global Initiative and served on the Vatican Arts and Technology Council. As VP for Sustainability Strategy at BSR, she co-led BSR's transformation by growing revenue by 28% over three years. She specializes in sustainability strategy, climate change action, sustainable finance, innovation, social-enterprise, and impact assessment and reporting.Some of the talking points Julie and Diane go over in this episode include:The impact of consumer spending on the economy and how women control roughly 85% of household spending.Diane's journey to study and work in environmental economics, started by witnessing the impact of deforestation.Practical steps for sustainable, well-researched shopping.Supporting women and minority-owned businesses as a way to vote for a more equitable economy.Don't forget to hear over to https://www.dianeosgood.com/books to pre-order your copy of Your Shopping Superpower!Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about How Women Inspire at https://www.howwomenlead.com/podcast CONNECT WITH DIANE OSGOOD:Osgood ConsultingWebsiteLinkedInCONNECT WITH JULIE CASTRO ABRAMS:LinkedIn - JulieHow Women LeadHow Women InvestHow Women GiveInstagram - HWLLinkedIn - HWLFacebook - HWL

The 21st episode in this series focuses on “Decoding the EU Omnibus Legislation in Sustainability and Governance,” featuring Aron Cramer, President and CEO, BSR; Christine Diamente, Managing Director of Transformation, BSR; and Paloma Muñoz Quick, Director of Human Rights Standards, BSR. They were in conversation with Susan Mac Cormac, co-chair of the ESG + Sustainability and Social Enterprise + Impact Investing practices at MoFo. Suz, Aron, Christine, and Paloma unpacked the complexities of the Omnibus legislation, which is shaping the future of sustainability and corporate governance on a global scale. Their discussion also delved into the regulatory landscape, key implications for businesses, and how organizations can adapt to these comprehensive sustainability standards.

Chapters00:00 Introduction to Philly Theatre Week03:01 The Process of Organizing Theatre Week06:00 Participation Trends in Theatre Week09:08 Kickoff Celebration Details11:57 Diverse Offerings in Theatre Week15:11 Workshops and Community Engagement18:01 Memorization Skills and Their Importance22:22 Exploring Philly Theater Week24:17 Highlighting Exciting Events and Shows27:49 Remounts and Fundraisers in Focus30:26 Innovative Productions and New Musicals32:44 Family-Friendly and Community-Oriented Shows35:11 Theater Philadelphia's Ongoing Initiatives39:11 Supporting the Arts and Community EngagementFOR MORE INFORMATION: www.PhillyTheatreWeek.com

In this engaging conversation, Darnelle Radford speaks with John Jarboe, the artistic director of Bearded Ladies Cabaret, about their innovative show 'Beards on Ice.' The discussion explores the origins of the show, its focus on climate justice, and the importance of family-friendly programming. John shares insights into the creative process, the role of humor in addressing serious topics, and the significance of community engagement in climate activism. The conversation highlights the joy and absurdity of the performance, emphasizing the need for collective action and the power of art to inspire hope.What's more impossible: solving the climate crisis or teaching drag queens to ice skate?Watch us do BOTH in Beards On Ice! This hour-long icecapade comes in two dazzling variations: fun for the whole family and PG13 (a little more edge). Featuring resources from Philly's climate justice organizations and a free skate after the show, it's sure to be a “fracking” good time.Produced by The Bearded Ladies Cabaret | In partnership with Philadelphia Parks & Recreation DepartmentMarch 15 & 16, 2025 at Tarken Ice Rink March 22 & 23, 2025 at Laura Sims Skate HouseFOR MORE INFORMATION:https://beardedladiescabaret.com/

Nora: A Doll's House follows Nora, the perfect wife and mother. She is dutiful and beautiful and always has everything in its proper place. But when a secret from her past comes back to haunt her, Nora's life quickly unravels. Over the course of three days, Nora must fight to protect herself and her family or risk losing everything.Smith's adaptation takes place in distinct time periods across 100 years of history, highlighting how women's struggles for independence have evolved but remain connected. Each version of Nora faces challenges within her marriage and personal life, confronting the limits imposed by the societal norms in each of the three eras. The overlapping narratives reveal the parallels and contrasts between our collective past and present, illustrating the complex nature of a woman's freedom and choice. As the story unfolds, the audience witnesses how Nora navigates love, power, and identity in her quest for self-discovery and autonomy.Following a recent run in the Broadway production of Susan Stroman's New York, New York, regional actor Angel Sigala (they/he) makes their Hedgerow debut playing Daniel, a family friend of Nora and her husband Thomas.FOR TICKETS AND INFORMATION:https://www.hedgerowtheatre.orgABOUT ANGEL SIGALABorn and raised in Mexico City, Mexico until coming to the United States at age 11, Angel has always had the itch to be a performing artist with his biggest dream to perform on Broadway.Angel always wanted to follow in his father's footsteps (who also shares a love for dance) and began dancing at the age of 6. With training in various dance styles including latin, Mexican folklore, jazz, tap, and ballet, dance has always been one of Angel's first loves. He has performed as a dancer for Grammy and 5-time Latin Grammy winning artist Lila Downs, as well as dancing in the Philadelphia Mexican Independence Day Festival, among various other dance performances. Angel began singing at age 12 in his middle school choir. His love for singing and musicals both blossomed at that age, and Angel continued to perform with theatre camps and school musicals. In 2018, Angel graduated from Temple University's Musical Theatre and Acting programs, and has been professionally performing, choreographing, and teaching since graduation. Angel has worked at various regional theatres including Arden Theatre Company, People's Light, Theatre Exile, and InterAct Theatre Company.FOR MORE ABOUT ANGEL SIGALAhttps://www.angelsigala.com

NLW and Scott Melker count down the five most important stories in crypto this week, including the profound news that the US is actually getting a strategic bitcoin reserve. NLW argues that the way they did the BSR actually solves many of the major concerns with it. Sponsored by: Ledger Ledger, the world leader in digital asset security, proudly sponsors The Breakdown podcast. Celebrating 10 years of protecting over 20% of the world's crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now on Ledger.com. Enjoying this content? SUBSCRIBE to the Podcast: https://pod.link/1438693620 Watch on YouTube: https://www.youtube.com/nathanielwhittemorecrypto Subscribe to the newsletter: https://breakdown.beehiiv.com/ Join the discussion: https://discord.gg/VrKRrfKCz8 Follow on Twitter: NLW: https://twitter.com/nlw Breakdown: https://twitter.com/BreakdownNLW

Andy Farrell is the brewmaster of Bell's Brewery, overseeing innovation and recipe development at both the Comstock Brewery. Andy has helped bring dozens of brands to life, including Hazy Hearted, Light Hearted, and Oberon Eclipse. He has represented Bell's at several conferences and numerous industry associations.Born and raised in Kalamazoo, Andy first started working at Bell's in 2000, working in brewing, cellar operations, as well as leadership roles, serving as Head Brewer, Brewing Innovation Manager, and his current role as Brewmaster.  Andy leads a great team of brewers who manage specialty brewing, including new product development, barrel aged beers, portfolio optimization, and raw material assessment, as well as research and development brewing trials at both the Comstock, and Kalamazoo breweries. Andy has been influential in building the innovation brewery, which has allowed Bell's to quickly take new ideas to market. 

BuffStampede.com publisher Adam Munsterteiger and football analyst William Gardner discuss some new topics with Colorado football, and start their dive into the BSR pre-spring ball mailbag.

Today I speak with Jen Stark and Jarrid Green, Co-Directors, of the Center for Business and Social Justice. We candidly discuss how DEI and other topics became flashpoints and ideological hostages rather than sustained corporate efforts, and how companies can break this cycle. We explore the questions executives and boards are asking, how companies can respond to activist shareholders and continue to promote fairness and equity while also fulfilling their responsibility to ensure strong financial performance - and why we're “beyond the business case” so we can adapt our narrative. Jen and Jarrid offer valuable advice on how everyone from the C-suite to DEIB and CSR professionals in the trenches can stay motivated and respond. To access the episode transcript, please search for the episode title at www.TheEmpathyEdge.comKey Takeaways:You cannot be neutral anymore. Consumers want to know what their money will support and want to be value aligned.Be authentic with yourself - you need to understand why you are doing what you are doing.Lean into your smaller, individual communities. Mass media and social media information sharing is not enough. "We've left the era of case-making. There are enough data points, surveys, and white papers that if it is was just rational thought governing business decisions, you'd be in a different place." — Jen Stark Episode References: Kerner Report: pbs.org/wgbh/americanexperience/features/bombshell-political-reportThe Center's Social Justice Guidebook: bsr.org/en/focus/equity-inclusion-and-justiceHow to Survive a Plague by David France: penguinrandomhouse.com/books/209900/how-to-survive-a-plague-by-david-franceSuffs: The Musical: suffsmusical.comFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About Jen Stark and Jarrid Green, Co-Directors, Center or Business and Social JusticeJen Stark is a strategy development and implementation expert at complex health and humanitarian organizations with 20+ years of experience. She launched BSR's Center for Business and Social Justice in 2022 alongside Jarrid Green to illuminate a path for companies to shift from performative to transformational actions with a focus on public policy engagement and influence. She is frequently cited in business press on flashpoint topics and is an advisor to Gauge.ai and GoFundMe's Compassion Leadership Network. Jarrid Green co-designs and implements programmatic efforts alongside Jen Stark for the Center for Business and Social Justice, an initiative of BSR that seeks to mobilize companies to take systemic and intersectional approaches to their social impact efforts. Jarrid's role includes developing research, thought leadership, frameworks, and capacity-building opportunities related to corporate social impact strategies. He also provides collaborative oversight and direction for the Center's organizational and administrative functions, and acilitates the execution of the Center's ongoing corporate, civil society stakeholder, and donor activities.Connect with Jen and Jarrid:Business for Social Responsibility: bsr.org/en/collaboration/groups/center-for-business-and-social-justiceJen Stark LinkedIn: linkedin.com/in/jenstarkJarrid Green LinkedIn: linkedin.com/in/jarridgreenmba Connect with Maria:Get Maria's books on empathy: Red-Slice.com/booksLearn more about Maria's work: Red-Slice.comHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceThreads: @redslicemariaWe would love to get your thoughts on the show! Please click https://bit.ly/edge-feedback to take this 5-minute survey, thanks!

A ground-breaking ninety-minute new musical, Night Side Songs explores the intimacy of illness, mortality, and the incredible dignity of caregivers through the story of Yasmine Holly, a fictional character informed by interviews with real doctors, hospital staff, and patients, many from right here in Philadelphia. Night Side Songs is a musical convergence which reflects and celebrates Philly's “eds and meds” community with humor, grace, and profound empathy. The production will tour local hospitals, community centers, and places of worship for two weeks before its run at the Suzanne Roberts Theatre. Directed by Artistic Director Taibi Magar. Night Side Songs is supported by The Pew Center for Arts & Heritage.Taibi Magar is an Artistic Director of Philadelphia Theatre Company. As a freelance director, her most recent credits are We Live in Cairo (A.R.T. world premiere, upcoming at New York Theatre Workshop), The Half-God of Rainfall (New York Theatre Workshop and A.R.T.), Macbeth in Stride (co-direction with Tyler Dobrowsky), Help (The Shed), and Twilight: Los Angeles, 1992 (Signature Theatre and A.R.T., Lortel Award Best Revival). Other New York credits include Capsule by Whitney White and Peter Mark Kendall (Under the Radar Festival/The Public Theater, co-directed with Tyler Dobrowsky), Blue Ridge starring Marin Ireland and The Great Leap starring BD Wong (Atlantic Theater Company); Is God Is (Soho Rep, 2018 Obie Award;) Master (The Foundry); and Underground Railroad Game (Ars Nova, Obie Award). Regional: CTG, Woolly Mammoth Theatre, Shakespeare Theatre, Alley Theatre, The Guthrie Theater, and Seattle Repertory Theatre, among others. International: Hamburg Festival, Edinburgh Festival, Malthouse Theatre (Melbourne), and Soho Theatre (London). MFA: Brown University.Daniel and Patrick Lazour are brothers and music theater writers. Projects in development include a musical adaptation of Ritesh Batra's film The Lunchbox (Lincoln Center Theater) and their show with communal singing, Night Side Songs (Under the Radar, A.R.T./PTC co-production). They wrote original music for Caroline Lindy's debut feature Your Monster (Sundance 2024) and their movie musical Challenger: An American Dream is being developed with Bruce Cohen Productions and Spark Features. Their original musical We Live in Cairo makes its off-Broadway premiere this Fall at New York Theater Workshop after a world premiere at the American Repertory Theater in 2019, directed by Taibi Magar. Original songs by the Lazours can be heard on their independently released albums: Freres, Flap My Wings (Songs from We Live in Cairo), Beth's Homemade Cowboy Breakfast and Lullabies. They are Jonathan Larson Grant and Richard Rodgers Award recipients, MacDowell and Yaddo Fellows, and New York Theater Workshop Usual Suspects. They have worked with Noor Theatre Company, Ars Nova and PAC NYC, and are proud teaching artists. Patrick holds a B.A. from Boston College and Daniel holds a B.A. from Columbia University. @frereslazourFOR MORE INFORMATION: https://philadelphiatheatrecompany.org/night-side-songs/

THE HALF-GOD OF RAINFALLBY INUA ELLAMSDIRECTED BY LINDSAY SMILINGFebruary 11 – March 2, 2025Nigerian-born British poet and playwright Inua Ellams blends Yoruba and Greek mythologies into an incredible story of a demigod-turned-NBA superstar in The Half-God of Rainfall. The epic poem follows a half-Nigerian mortal, half-Greek God named Demi, who possesses extraordinary powers yet is burdened by the expectations of his lineage. Demi's powers grow as he leaves his West Nigerian village for the bright lights of the NBA, where he emerges as an all-world talent driven by passion, power, and destiny. Under the directorial vision of Wilma Co-Artistic Director Lindsay Smiling, (recently seen on stage in Fat Ham and My Mama and the Full-Scale Invasion) The Half-God of Rainfall features the HotHouse Acting Company and explores the intersection of patriarchy, imperialism, and American basketball.Suli Holum (she/her) received a Helen Hayes nomination for her role in The Wilma's My Mama and the Full Scale Invasion (co-produced with DC's Woolly Mammoth Theatre Co). Co-Founder Pig Iron Theatre Company and Stein | Holum Projects (SHP). Awards: Drama Desk Award, TCG/Fox Resident Actor Fellowship, Barrymore Award, Independence Fellowship, NEFA Touring Grant. Solo performance: Chimera and The Wholehearted (SHP) presented by FringeArts, HERE/Under the Radar, La Jolla Playhouse, Center Theatre Group (LA), Z Space and The Gate (London). In development: The Woman Question, Pew supported commission for Peoples' Light with HotHouse member Melanye Finister. Wilma: Romeo and Juliet, Dance Nation, Minor Character, Cherry Orchard, Twelfth Night. Off-Broadway: Hot and Throbbing (Signature Theater); Regional: Born Yesterday (Arena Stage); International: A Doll's House (FringeArts/Oslo Opera House); TV/Film: Baby Grief, The Fourth Wall, Ghostlight, Law & Order SVU, Mare of Easttown. FOR TICKETS AND INFORMATION: https://wilmatheater.org/event/thehalfgodofrainfall/

Camden Rep introduces girls of color between the ages of 14 and 18 to behind-the-scenes careers in theater and film with the company's first Hammer and Nails Conference on Monday, Feb. 3 at Creative Arts High School, located on the campus of Camden High. Bringing together industry professionals and mentors with young, future creatives for a day of inspiration, learning and empowerment, the conference aims to create a career pipeline to the design, technical and production sides of theater and film. The three-pronged event will include a panel discussion featuring industry professionals Toni Barton (production designer for film and TV), Pamela Hobson (tour manager and lighting designer), Kathy A. Perkins (lighting designer and professor emerita of Africa/African Diaspora theater) and Marci Rodgers (award-winning costume designer); a 45-minute hands-on session during which attendees can gain practical experience in key areas of the design and production process; and a Meet-and-Greet Lunch, offering the girls a unique opportunity to connect with the panelists and mentors, gaining inspiration and guidance for their own creative paths. WHEN: Monday, Feb. 3 from 10 a.m. to 2 p.m. WHERE: Creative Arts High School on the campus of Camden High 1700 Park Boulevard, Camden, NJ 08103 MORE TICKETS AND INFORMATION:https://www.eventbrite.com/e/hammer-and-nails-tickets-1138645131239 camdenrep.com (856) 438-8430

In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon's guidelines. Key topics include: - Why negative reviews aren't always bad—and how to use them to improve your product. - The hidden impact of star rating drops on your BSR and PPC costs. - How to identify and handle non-compliant reviews with expert precision. - Shane's top tips for maintaining a 4.3+ rating and avoiding sales decline.   Whether you're a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10's Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it.   Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is very robust and you don't even have I believe you don't even have to be selling on amazon to take advantage of this service. So, uh, this is going to be interesting to watch as it rolls out and how this this changes the game for retailers. Perhaps you know, like, how many are going to adopt the amazon advertising um, as opposed to whatever they were using before. How many might start advertising more because of what's going on be definitely worth taking a look at.   Bradley Sutton: Now, last week we talked about the new title requirements and there was an Ask Me Anything in the Amazon forums a few days ago that kind of clarified some things and even some things that I was confused about. I'm not sure if I said it wrong last week, but like I probably read it right, but for sure I understood it wrong last week. But like I probably read it right, but for sure I understood it wrong. All right. The way I understood the title was that you can't duplicate words in the title. Did some of you guys get that too out of what their announcement was? But actually the fine print says you can't have more than two. All right, it's not, it's not. You can't have two or more, it's more than two. Little bit of dyslexia there, um. So basically that means if I have the word in the title you know, coffin shelf uh, for home decor, something, something coffin, blah, blah, blah, blah. That's okay. Last week, when I read this, I thought that wasn't okay, um, because I just must've switched the words when I was looking at it.   Bradley Sutton: But that's the first big thing that came from this AMA, but let's go ahead and open up some more of the questions and answers. There's some things that you guys might have had that I think are notable. Here is one question that I know a lot of us had. It said are the plural and singular versions of a word considered the same and count towards the maximum? And this seller said for example, if I had cake pan, loaf pan and muffin pans, is the word pans counted as the same as pan? And then that would make it three times, meaning that it's above two, meaning that that's against Amazon terms of service. And Jim from Amazon replied plural of the same word would be considered redundant. In the example you provided, pan and pans imply the same and thus it would be considered duplicate. All right, so there's the. I know people are asking about that. How are plurals considered? That's the answer, right there.   Bradley Sutton: Another question was from what impact will it have if we don't update? Changing the title like this could significantly affect our search traffic. And Jim says if the title is not updated, amazon will modify the product title to comply with a new policy, while retaining all relevant information. All right. So there you have it? It like you're not going to get your listing suppressed per se, but amazon's going to go in and change your title. Sounds like Another question by PTC Tim Do words that are part of the brand name count towards the count of reusing a word?   Bradley Sutton: For example, if the brand name is Muffin King, could they have a title such as Muffin King Beginner's Kit includes chocolate chip and banana nut muffin mixes and a 12 muffin pan. All right, so muffin is there three times in singular version. So you might think, oh, that can't be allowed. But Jim from Amazon says no, this will not be considered a policy violation, because the word or phrase is considered duplicate only when there are three or more instances in the same context. But muffin, the first instance is a brand name and the other two describe the product. So if you have a word that's part of your brand like maybe my brand was Manny's Coffin Shelves that first coffin doesn't count as the use of the word coffin in the title. That makes sense.   Bradley Sutton: Another person asked a question and says you know, there were some punctuation marks that were listed, like dollar sign, question mark, underscore, et cetera, and it says are these the only special characters allowed? What about dash colon, open parentheses, close parentheses, et cetera, and Jameson actually answered. He said hyphen, colon and regular brackets are allowed as they often have functional value. Uh, there actually were some other uh characters not allowed that Amazon didn't announce. And these are the tilde, you know, like the little ñ that goes over the N in Spanish when you say baño right. The greater than and less than symbols, those are not allowed. The semicolon is not allowed and the I don't know how you describe it, but it looks like a top of a house, the roof of a house. That symbol is not allowed. There were more different kind of like specifications and questions that people had that you might want to look at. So make sure to check the link in the comments to see some of the more the other clarifications on this new title policy.   Bradley Sutton: Next article we have here comes from Retail Dive and it's entitled how TikTok Shop is Changing the Way Brands Reach Customers. All right, so there's I brought this up because there's a lot of just interesting kind of like factoids here, and one of them it says 70% of TikTok users say they discover new brands and products on the platform 70%, that's crazy and 83% report TikTok playing a role in users' purchase decisions. I guarantee you we're not seeing that kind of stuff on Temu, right? The company also reports that three in four users are likely to buy something while using TikTok. Think about that, guys. How many users of TikTok are there? And three in four are likely to buy something. You might think, well, that's not something that you know. All marketplaces everybody should be buying something. But remember, TikTok is not a marketplace, TikTok is a social media. If you think three out of four people on Instagram are buying something, three out of four people on YouTube are buying something, it's like I don't know what the number is. It's probably like less than one in 10, one in 20. So this is like kind of an astronomical number.   Bradley Sutton: Now, why is TikTok so powerful? One reason is here. It says nearly three in five Gen Z consumers say they trust recommendations by local or micro influencers. Per a survey, over a quarter of US consumers who responded to the survey reported buying a gift directly based on an influencer's recommendations. That's kind of crazy and that's what drives, you know, TikTok shop sales is influencers and micro influencers. So, guys, if you're not selling on TikTok shop, you know, get out and do it. We have some, uh, some training on how to get started. We're going to have some more training. We're going to have, like, different tools that, uh, you guys might ask for that that would help you sell on TikTok shop. But, um, I was trying to. I'm starting to ramp up. I launched a couple more products on TikTok shop last night. I'm going to keep launching some products and let you guys know what I find, but I really think that TikTok shop is going to be one of the major marketplaces moving forward.   Bradley Sutton: Speaking of different marketplaces, let's switch gear and talk about a marketplace that I barely ever talk about but I actually personally sell on. That's eBay. All right, so this is articles from CNBC. It says eBay shares soar after. Meta allows listings on Facebook marketplace in US and Europe. All right. So in Germany, France and the US. What's going to happen is eBay listings are now going to be able to show up in Facebook marketplace. All right. So like that's going to give eBay listings a lot of visibility. So let's say I'm browsing on Facebook and I go to the Marketplace or maybe, who knows, maybe there'll be some way to put ads like in my Facebook feed. I'm going to be able to click on that product and then purchase it by signing in on eBay, I believe right there on the Facebook app still. So imagine being on Facebook, going to the Helium 10 members Facebook group, because you're getting all the good information there, and then you see an ad or something for an eBay product and while still on Facebook, you go ahead and purchase. I mean, if that's the way it's going to work, that's going to be, I think that might be a little bit successful for eBay. I'm definitely going to look into it for my eBay listings that I have. How many of you guys sell on eBay out there? Let me know in the comments below.   Bradley Sutton: Going back to the Amazon marketplace, last week, in case you missed it, there was a new conversion path reporting, a beta program that Amazon has. It kind of like reminds me of how AMC is set up, but now you're going to be able to see the ad touch points on a customer's 30-day path to conversion, starting with the purchases. All right, so this is available in sponsored ads and DSP. Make sure to check the link in the article below for more links on where you can find it, but like you'll be able to see oh, they saw the streaming TV, then they went to a sponsored display ad and then they went to a sponsored video ad. They saw a sponsored product ad. Now, this is good information, but there's definitely some things missing. Like you can't see the ACOS, like all right, great, I see that this kind of ad is what drove my sale, but my ACOS on that exact ad was like 400%. It's not exactly viable, right. So I mean, it's not perfect, but this is great, you know, step in the right direction as far as visibility goes with your advertising.   Bradley Sutton: Going back to TikTok, now guess what? TikTok is opening up a new marketplace and it's right here in North America. It is opening to Mexico. Per Yahoo Finance says TikTok expands e-commerce operation into Mexico and it says that they've already started inviting merchants to open stores on the platform ahead of the expected startup transactions in February. Now, who can sign up for Amazon or TikTok shop Mexico? Merchants with a locally registered entity are eligible to sign up. Now, that's interesting, because what's the requirement for USA? As we know, you could have a local entity being a US corporation, but if you're a foreigner with no US employees and nobody with a social security number, you can't sign up. But if this is to be taken at face value, you maybe can be a foreigner, but as long as you have a Mexican entity or business, it looks like you might be able to sign up on the platform and the first 90 days of activity for TikTok shop Mexico zero commission, zero commission fee in Mexico, or have a Mexican entity. Make sure to go ahead and consider starting up on the platform.   Bradley Sutton: All right, let's go into our new feature alerts now. This one is going to be for, I believe, all plans, Platinum and Diamond. It's been for elite for a while because it was actually elite members who first asked for this, but this is going to be in Magnet and Cerebro, um, at the start. It might be in other tools, but what sellers were looking for was a way to translate keywords. All right, like this could be, for, let's say, you're in the US marketplace and you see a whole bunch of Spanish keywords and you're just curious what it means. Well, what people were doing is that they would copy the keywords from Helium 10 and then put it to Google Translate or something like that.   Bradley Sutton: Or let's say you're doing keyword research in a marketplace that is not your native language, like maybe you're trying to make a listing for Amazon Japan. Of course, you can use Helium 10 Listing Builder to make a listing in Japanese, but you want to make sure you're feeding it the right keywords and you don't know what the keywords mean in Japanese. Well, this is what you can do. If you go into Listing Builder or into Cerebro, there will be a translate button right here, all right. So if you got the results in Magnet or Cerebro, just hit that and then you can go from, like English to Spanish, to German, to Chinese, et cetera, and you're going to have an option Like I'm going to pretend that maybe I'm somebody from China and I'm not. I don't speak English that well. Well, I'm going to go ahead and translate these English results into Chinese by default. It's actually going to show up right underneath the actual English keyword or whatever keyword or language you're looking at, but I can also change it where I can have it in a separate column, all right. So here now, all of a sudden, side by side, I've got the English keyword and the Chinese translation side by side. So this definitely helps English speaking people who are doing research in other languages or are curious what kind of meaning some of the keywords that are coming up in your own marketplace that are in different language, or if you speak a different language and you need just some quick translations, this is going to help. All right.   Bradley Sutton: Now let's talk about the training tip of the week, and this is actually. I'm still going to stay right here in Cerebro, actually, and I want to show you guys something again. Only Helium 10 has this, and what it is the Amazon recommended rank. So actually here in Cerebro, I've got my coffin shelf here Now. This is especially helpful if you ever start getting ranking issues like you start losing your rank, or if you maybe like lose indexing somehow, or maybe there's some keywords that you know you're relevant for in your index for, but you just can't get PPC impressions. This is especially helpful when you are first launching a product. As a matter of fact, you know, like this is what I've been teaching for the last two years, where if you launch a product, I say that you almost should always do a test listing first that you're not really going to sell, but just to check this metric and this is Amazon relevancy.   Bradley Sutton: Everybody always uses the term relevant and we can kind of insinuate hey, what is relevant for a product due to the keywords that are ranking for it. But until Helium 10 had this, you never knew what is really relevant to Amazon. What does Amazon think the product is? This Helium 10 is the only tool that's tying directly to Amazon to give you how relevant Amazon thinks a keyword is for your product and it's called Amazon recommended rank. It's listed from like a score of one to 900. The number one means it's the most relevant according to Amazon, et cetera.   Bradley Sutton: Now is the number one and number two and number three keywords always the top keywords for your product? No, but looking at the top 20, I always sort it in helium 10. And I look at the top 20 ones and it will tell me is Amazon confused about my product, especially if it's a brand new product, right? So let me just show you, for example, this is my coffin shelf here and if I go to this column of Amazon recommended rank and I hit it, it's going to sort it by the top ones and like look at this number one keyword that Amazon says I'm relevant for coffin shelf wall Manny's mysterious oddities coffin shelf coffin shelf small. So just by looking at these top you know 10 keywords, top 20 or so. Um, I can tell that. Hey, amazon pretty much knows what my product is. Now, something concerning is the actual keyword. Coffin shelf is the only the 28th keyword, so you know what that tells me. I might have some issues with advertising on my product. I might have to look at what's going on, but at the very least Amazon isn't very confused about my product.   Bradley Sutton: Now let me give you a contrast here. I went to the search results of coffin shelf and obviously my product is on page one. But here I scrolled all the way down to page four and then I saw just some random coffin shelf. Where did it? Here's a coffin shelf very similar to mine Pachyon floating shelves, coffin shape, shelf, wall mouth. This is a terrible title, but you see, their BSR is like 7 million. They are not selling any units at all of this, and they are right, even though this is one of the few coffin shelves. I mean, page two and three and four don't even have that many coffin shelves, because there's not even seven pages worth of coffin shelves.   Bradley Sutton: So you might be wondering why in the world is this product ranking so low? Well, outside of listing optimization, one of the reasons is the relevancy. Take a look when I run this product in Cerebro and I sort it by Amazon recommended rank. Let's go to that column right here. Look, do you remember what my mind was? Let's just look back here. Remember the top ones coffin wall shelf. Coffin shelf small spooky hanging coffin shelf Halloween decor indoor home. Look at the top keywords of what Amazon thinks is relevant for this poor. Selling coffin shelf. Floating shelf wall. Floating shelf. Selling coffin shelf. Floating shelf wall. Floating shelf. Wall shelves, room wall. Do you notice something? These are just generic keywords. So, for whatever reason, they must not have their listing optimized. Or maybe there's a category issue. But Amazon is not even picking up the word coffin in the top keywords that it is saying it's relevant for. So this product is probably never going to rank very well for coffin shelf. Nor are they going to be able to advertise if they wanted to.   Bradley Sutton: You can see right here with Helium 10, they're not advertising. But this just kind of like illustrates what can happen if you, if Amazon, gets confused about your product, you're going to have some issues. So make sure to check that out. All levels of Helium 10 can access that platinum diamond and above. Go into Cerebro. Run it on your own product, especially your brand new products. Or if you ever have trouble ranking or indexing and check sorted by the Amazon recommended rank, take a look at those top 20 keywords and see hey, does Amazon kind of like have a good idea about what your product is, or is it confused? And then you can take action from there. All right, guys, that's it for this week's Weekly Buzz. Hope you enjoyed these articles and also these new features and training tips. We'll see you next week to see what's buzzing.  

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

In this episode, Travis Kling joins the show to discuss financial nihilism, the logistics of a Bitcoin strategic reserve, and the potential impact of the incoming administration. We also delve into the crypto market outlook, product market fit across the industry, and much more. Enjoy! — Follow Travis Kling: https://x.com/Travis_Kling Follow Felix: https://x.com/fejau_inc Follow On The Margin: https://twitter.com/OnTheMarginPod Follow Blockworks: https://twitter.com/Blockworks_ — Ledger, the global leader in digital asset security, proudly sponsors On The Margin. As Bitcoin adoption grows, Ledger celebrates 10 years of securing over 20% of the world's crypto. Buy a LEDGER™ device now for true self-custody and peace of mind in securing your Bitcoin. Devices are also available in Bitcoin orange. For every device ordered in BTC Orange, we'll donate $5 to brink.dev. Buy now at Ledger.com. MANTRA is a purpose-built RWA Layer 1 blockchain capable of adherence and enforcement of real world regulatory requirements. As a permissionless chain, MANTRA empowers developers and institutions to seamlessly participate in the evolving RWA tokenization space by offering advanced tech modules, compliance mechanisms, and cross-chain interoperability. Key Features: Built using Cosmos SDK, IBC compatible, with CosmWasm supported Secured via a sovereign PoS validator set Scalable up to 10k TPS Built-in Modules, SDKs and APIs to create, trade and manage regulatory compliant RWAs Improved User Experience to onboard non-native users and institutions to Web3 Learn more: https://www.mantrachain.io/ — Join us at Digital Asset Summit 2025 March 18th - 20th. Use code MARGIN10 for 10% off general admission! https://blockworks.co/event/digital-asset-summit-2025-new-york — Timestamps: (00:00) Introduction (01:32) Macro Outlook (06:26) Philosophical Vibe Shift (11:51) Financial Nihilism (15:52) Unpacking The Next Administration (19:24) Misaligned Incentives (22:35) Ads (23:59) Bitcoin Strategic Reserve (36:51) BSR & The US Dollar (45:42) Crypto Market Outlook (48:40) Crypto Product Market Fit (53:53) Fundamentals Bearish? (55:42) Learn More About Travis' Work — Disclaimer: Nothing discussed on On The Margin should be considered as investment advice. Please always do your own research & speak to a financial advisor before thinking about, thinking about putting your money into these crazy markets.

Learn how to audit old Amazon listings to uncover new keywords, drive sales, and gather valuable customer data that can help in listing optimization to boost your conversion rates. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could Amazon listings that you haven't touched in a while be the hidden goldmine you've been overlooking? In this episode, Bradley Sutton reveals his tried-and-true method for breathing new life into overlooked product pages and uncovering keywords that boost sales and conversions. As 2025 approaches, it's vital to stay ahead of trends and search habits to refresh your listings. Using the Project X egg trays, he demonstrates how to effectively audit and optimize your Amazon listings using tools like Search Query Performance and Helium 10. We'll explore how examining new reviews and tweaking your advertising and product images can align your listings with consumer trends, ultimately driving profitability. Keyword optimization isn't just about throwing spaghetti at the wall to see what sticks. Instead, it's an art form, and Bradley is here to guide you through crafting a keyword strategy that resonates. With a focus on a wooden egg tray example, we'll uncover unexpected opportunities by analyzing platforms like Etsy and Search Query Performance. Discover how an overlooked keyword like "porcelain egg holder" can unlock new potential. By analyzing click-through rates and impressions with Helium 10's Cerebro tool, you'll learn how to capture untapped markets and expand your advertising reach. Understanding sales dynamics is crucial for any Amazon seller. By leveraging BSR history, we can pinpoint sales spikes and identify the keywords that fueled them. Bradley will show you how to use Helium 10's historical data tools to track keyword sales and ranking changes over time and outsmart competitors. It's not just about finding what works but creating a Standard Operating Procedure to efficiently manage the process across multiple products. Get ready to unlock hundreds of dollars in additional sales by strategically optimizing your keyword usage. Let's make tangible financial gains a reality. In episode 624 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Auditing Amazon Listings for Optimization 00:56 - Refreshing Product Listing for Project X 02:34 - Market Analysis Tools for Sellers 04:43 - Analyzing Keywords for Optimization 08:36 - Keyword Research for Wooden Egg Tray 14:14 - Utilizing Historical Data for Product Ranking 15:19 - Analyzing BSR and Keyword Data 17:40 - Organic Ranking Improvement Analysis 20:49 - Analyzing Keyword Performance Through Sales 25:33 - Analyzing Feedback for Product Improvement 28:24 - Optimizing Amazon Listings for Sales 28:41 - Discovering Profitable Keywords for Increased Sales