Podcast appearances and mentions of carrie miller

Helium 10 just launched an entire suite of tools for TikTok Shop, Prime exclusive discounts, and how TikTok wants to be your next bookstore. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Submit Prime-Exclusive Price Discounts for Amazon's Prime Day 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I TikTok Shop Wants to Be Your New Favorite Bookstore https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/ Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence. In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game. Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10 In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:18 - Prime Day Discounts 03:06 - TikTok Bookstore? 04:42 - AI Seller Assistant 07:19 - TikTok Shop Course 09:18 - TikTok Profitability Calculator 11:00 - Connect Your TT Account 12:12 - Bulk Convert to TT Shop 15:17 - Connect MCF to TT Shop 17:23 - TikTok Influencer Finder Tool for Sellers 22:46 - Sales Fluctuations? Find out Why

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Temu halts shipments from China to US, shifts to selling from American warehouses https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/ Shein, Temu ramp up advertising in UK and France as US tariffs hit https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/ Amazon addresses tariffs, fulfillment as it reports Q1 sales growth https://www.digitalcommerce360.com/article/amazon-sales/ Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10 https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products TikTok Shares Data on IP Detection and Shopping Safety https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/ How to use Prime Video's new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video Generate brand names with Amazon's new AI tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa Road to Walmart's Open Call 2025 https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025 his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:50 - Temu Halts Shipments from China 03:50 - Shein and Temu Increase EU Advertising 05:47 - Amazon Reports Tariff Impact 08:45 - Amazon Haul UK 09:40 - TikTok Protecting IP 11:37 - Amazon Shop the Show 13:08 - New Amazon AI Tool 13:57 - Road to Open Call 15:43 - Training Tip #1: Child ASIN Sales Estimates 17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords 20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10's Chrome Extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify. Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability. Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques. In episode 662 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension 00:29 - Leveraging Amazon With Chrome Extension 04:39 - Supplier Finder Chrome Extension Analysis 07:34 - Analyzing Product Demand and Competition 12:25 - Marketplace Analysis for Amazon Listings 15:06 - Product Analysis Strategies for Amazon 19:46 - Pricing History and Stock Monitoring 22:18 - Maximizing Profitability Through Packaging 23:44 - Amazon Profitability Calculator for TikTok Shop 28:58 - Product Bundle Strategy for Increased Sales 31:25 - Chrome Extension Masterclass Part Two  

This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's AI-powered ‘Interests' feature automatically finds new products that match your passions and hobbies https://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interest Get ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event ever https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJN Walmart Seller Summit 2025 https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome Drive business-to-business growth with new Business Price action panel https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1 Major Temu move announced for millions of Australian businesses from today https://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.html Then, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences. This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25).   In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:54 - Amazon's AI Interest Feature 02:54 - Schedule Prime Day Deals Now 06:00 - Walmart Seller Summit 2025 06:56 - AI Images 09:20 - New B2B Price Panel 10:36 - Temu Open to Australian Sellers 11:03 - Helium 10 New Feature Alerts 16:04 - Strategy Of The Week: Search Query Analyzer Data Imports

In this episode, Carrie Miller reveals a new secret marketplace where she sells 30 units daily and shares powerful health hacks that kept her feeling her best for 3 years. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we welcome Carrie Miller, Principal Brand Evangelist at Helium 10, back to the show, where she shares her exciting journey navigating the e-commerce landscape. Carrie has been thriving on a lesser-known platform called Flip, selling an impressive 30 units daily. She talks about her strategic approaches, including leveraging product inserts to collect customer emails, which has significantly boosted her Shopify sales. Additionally, Carrie shares insights into her ongoing ventures on Amazon with two family brands and her exploration of TikTok Shop, while addressing the challenges she faced with Walmart listings and her plans for improvement. Explore the world of e-commerce with us as we discuss the rising trend of social media platforms becoming major shopping hubs. We talk about a popular new app that's capturing the attention of sellers and influencers alike. The app allows anyone to earn commissions by creating product-related videos, providing exposure and sales despite daily unpredictability. The conversation touches on the potential shift of influencers to this platform due to TikTok bans, and the exciting opportunities this presents for sellers seeking to diversify their strategies. Listen in as we analyze the complexities of manufacturing and logistics within e-commerce, focusing on Carrie's decision to move to a closer 3PL in Reno for enhanced inventory flexibility. We discuss the challenges of transitioning into a Flip influencer and the potential for earning extra income through creative content. The conversation also highlights Carrie's experience with manufacturing decisions, from Turkey to future plans in the U.S., and the strategic use of Helium 10 tools to optimize product listings and maintain a competitive edge. Finally, we touch on health hacks with the powerful benefits of black seed oil and the latest features of Helium 10 that aid sellers in maximizing their marketplace success. In episode 640 of the Serious Sellers Podcast, Bradley and Carrie discuss: 00:00 - New Marketplace Success and Health Hacks 02:28 - Warehouse Logistics Flexibility and Accessibility 05:16 - Introduction to Flip Platform for Sellers 06:41 - E-Commerce Success Strategies 08:58 - Social Media Platform Migration and Influencers 14:58 - Manufacturing and E-Commerce Strategy Analysis 15:47 - Making Money Through Social Media Platforms 22:14 - Strategies for Keyword Analysis and Advertising 26:07 - Navigating Amazon-Selling Challenges and Strategies 29:35 - Carrie's Health Hacks 30:23 - Favorite Helium 10 Features Discussion

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.

In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.    The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.   We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship. In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss: 00:00 - E-Commerce Trends and Tools Discussion 03:14 - Podcast Success With Helium 10 07:49 - Skateboard Business Trends and Experiences 11:46 - Geofencing and Digital Advertising Strategies 16:29 - Geofencing for Targeted Advertising 21:04 - Amazon Sales Strategy and Helium 10 33:43 - Quality Over Quantity in Product Sourcing 37:21 - Tariffs and Manufacturing in the USA 40:58 - Reviving American Manufacturing Quality 42:28 - Importance of Networking and Event Attendance 46:18 - High-Impact Business Development Strategy Sessions 52:37 - Helium 10 Elite Monthly Training Session 53:16 - Kevin King's Words of Wisdom lium 10's innovative tools.

Artificial intelligence is rapidly transforming industries, the concept of "responsibility" has moved beyond just the technology itself. But how can we ensure that AI is responsibly integrated into the systems and services we rely on? Responsible acquisition of AI has emerged as a pivotal piece of this puzzle—especially as governments and organizations seek to build public trust in AI-driven solutions.  In this episode, Punit Bhatia speaks with Dr. Carrie Miller, an expert in AI procurement and ethics, to explore how recent guidance from the U.S. Office of Management and Budget encourages federal agencies to acquire AI responsibly. This memo focuses on collaboration, safety, rights protection, and avoiding vendor lock-in and is essential to setting ethical standards in AI procurement.  Join us for a thought-provoking discussion on how this new guidance aims to set a foundation for ethical AI acquisition and what it could mean for organizations navigating the evolving landscape of AI in procurement. KEY CONVERSION 00:02:40 What is responsible acquisition in the AI World 00:05:22 Directive to federal agencies excludes defense 00:06:30 Difference between EU and Acquisition 00:08:22 Application or models (rights and safety) 00:11:55 How does a memo stand in the US landscape 00:13:17 Can corporates learn it? 00:16:45 The EU AI Act is a bit light in acquisition. ABOUT THE GUEST  Dr. Cari Miller is the Principal and Lead Researcher for the Center for Inclusive Change.  She is a subject matter expert in AI risk management and governance practices, an experienced corporate strategist, and a certified change manager. Dr. Miller creates and delivers AI literacy training, AI procurement guidance, AI policy coaching, and AI audit and assessment advisory services.  She has worked with some of the largest brands in the world to successfully plan and implement complex business model shifts, system implementations, data science projects, process overhauls, product launches, organizational design and compensation alignments, and cultural improvement initiatives, positively impacting thousands of employees, clients, supply-chain partners, and shareholders. Dr. Miller serves on the Board of ForHumanity, a nonprofit developing AI audit criteria for high-risk systems, and is the Vice Chair of the IEEE working group developing international AI Procurement standards. She holds a bachelor's degree in international business, an MBA in Marketing, and a Doctorate in Business Administration, and she has a deep research background in AI-related to HR tech and EdTech.  ABOUT THE HOST  Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organizational culture with high AI & privacy awareness and compliance as a business priority by developing and implementing an AI & privacy strategy and policy.   Punit is the author of books “Be Ready for GDPR,” which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance,” “Intro To GDPR,” and “Be an Effective DPO.” Punit is a global speaker who has spoken at over 50 international events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured among the top GDPR and privacy podcasts.  As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one's value of having joy in life. He has developed the philosophy ‘ABC for the joy of life,' which he passionately shares. Punit is based in Belgium, the heart of Europe. RESOURCES  Websites www.fit4privacy.com , www.punitbhatia.com,  https://www.linkedin.com/in/cari-miller/   Podcast https://www.fit4privacy.com/podcast Blog https://www.fit4privacy.com/blog YouTube http://youtube.com/fit4privacy 

In this week's buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here's everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro's historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10's generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon Haul Launched 04:54 - Amazon Black Friday 05:59 - Share Shoppable Videos Globally 07:59 - LTK launches on TikTok 08:41 - Amazon Launches SIYC 10:31 - Walmart Black Friday Discounts 12:47 - TikTok Black Friday Deals  13:34 - Walmart Black Friday Dates 14:23 - New Feature Alerts 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We are so excited to welcome back, Dr. Carrie Miller. She has been on the pod to talk about belonging in the pandemic, leadership, and now, to share a very personal grief story and journey. We know you are going to enjoy this.Thanks,Carey and Brianne The Be Podcast Network is thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's Prime Big Deal Days was the company's biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon's new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with-your-ads/ Exciting news from Helium 10 includes the integration of Adtomic into the Diamond plan, offering efficient PPC campaign management with Advertising AI, and introducing a new feature that Helium 10 customers have been asking for for years is finally here! Variation Sales Strength is basically showing you which of the variations have the most sales. And lastly, don't miss our training for the Inventory Heat Maps tool to optimize sales strategies during the holiday season In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Oct Prime Day Success 02:22 - AI Shopping Guides 03:47 - VISA Verification 04:40 - AWD Too Full? 05:30 - TikTok Auto Ads 07:24 - US-UK Shipment Rates 08:05 - Customer Reward Ads 10:21 - 2024 Holiday Returns 11:01 - Sponsored Display Depreciation 11:45 - New Feature Alerts 14:14 - Freedom Ticket Webinar 14:42 - Elite Workshop in Milan, Italy 15:26 - Training Tip: Inventory Heat Maps ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: A new feature that Helium 10 customers have been asking for years is finally here. There is a new VAT tax policy that you need to pay attention to. Amazon warehouse distribution might be too full and TikTok rolls out new automated ad targeting this and more. On this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Kerry Miller. So, Kerry, take it away and let us know what's buzzing.   Carrie Miller: Let's go ahead and get into the first article. That's October Prime Day Big Deals, and we have an article that was released by Amazon and they announced that prime big deal days was its biggest October shopping event ever. Okay, so that's pretty exciting, especially going into Q4. Here. They said that more prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two day event than any previous October shopping event. So that's very good news, I think, for a lot of us sellers. Globally, prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts, so it was definitely a good time for shoppers as well. And if we scroll down a little bit more in this article, it goes on to talk a little bit about the role that AI actually played in this event. So Rufus, which is the generative, ai powered conversational shopping assistant, helped millions of customers in the US answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount, and customers also use something else called inspire, which is an in app mobile experience that helps you discover new products with a personalized feed, amazon lens, which is a visual shopping tool that identifies objects and finds similar items on amazon, and then also they have something called the ai shopping guides, which basically leads us into our next article, which is amazon's new ai shopping guides that make it easier to research product types and buy smarter. So let's go ahead and talk a little bit about this.   Carrie Miller: So Amazon has actually introduced AI shopping guides to simplify product research by consolidating key information and recommendations for over 100 product types. These guides use generative AI to deliver relevant details and product options quickly, making it generative AI to deliver relevant details and product options quickly, making it easier for customers to make informed purchase decisions. The AI guides are available on Amazon's mobile app and the website and are powered by Amazon's Bedrock large language models, enhancing their ability to offer personalized shopping results. So if you want to go ahead and take a look with me so we can see what this actually looks like, you can see right here that there's actually some recommendations to help shoppers to make better decisions. So, for example, if we go over to this one on the right, it says you know factors to consider the display type, the resolution, all of that great information so you can click on that and get more information about that. Or you can also go down. You can see that you can shop by popular brands, so you can click on the types of brands and then they'll also kind of have overview of the actual product. So this is quite interesting, making it, you know, kind of an interesting AI backed approach to this year's October event. So we'll probably see a lot more of this AI playing a part in the whole finding products, you know, on Amazon for customers. So we'll see how this goes and see how it improves our sales.   Carrie Miller: So let's go ahead and get into the next thing and this is kind of word on the street Maybe there isn't really an article about it so I don't have anything to share with you but there are some changes to Amazon VAT or the Visa program. We do have some sources that say that Amazon has actually updated its VAT compliance requirements for sellers. So if you're part of the Amazon VAT information sharing agreement or visa program, amazon is no longer handling VAT compliance verification and now, even if you've already switched over to another provider, which I'm sure many of you already have. Sellers must actually inform Amazon about the change or you're gonna risk suspension, and this affects both US and European sellers, and it's similar to last year's seller verification process, where, when you fail to update the details, it led to account suspension. So you definitely want to take some action. If you need some more information about this, you can actually contact Avask. They're in our partner hub. You can find them at h10.me. Forward slash Avask and they can help answer any of your questions.   Carrie Miller: All right, the next story is about Amazon warehouse distribution and whether or not it's actually full, and we're going to say AWD for short, which stands for Amazon warehouse distribution. We have heard from multiple customers in Amazon seller groups that they are getting messages from AWD saying things like this Sorry, this time we don't have enough space available for your inventory. We are unable to accept your shipment due to capacity limit. Try reducing your shipment volume or try again in seven days. Now I think this is a very big issue for AWD if they want sellers to start moving all of their logistics to AWD Now. I know a lot of sellers are trying to take advantage of this and Amazon maybe went pretty quick to market with this, but we really want to know in the comments if you've seen this message and what you're doing about it, and are you going to wait and send an inventory to the warehouse, or what are you going to do? What are your plans? Let us know in the comments below.   Carrie Miller: All right for this next story, we have TikTok launching new automated ads. They're rolling them out for the holiday season, so let's go ahead and take a look at the article. So TikTok has announced a new fully automated ad solution called Smart Plus, which will take care of the whole creation from ad creation, placement and bidding process for you. So if we scroll down, you can see a little bit more about what actually the Smart Plus automated ads program is, so you can get more details there. But basically, tiktoks explained it as Smart Plus automates the performance advertising process across targeting, bidding and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget and targeting goals and smart plus automatically creates or selects the best creative asset. Okay, so basically they're kind of doing everything for you AI run, ai generated. I'm not sure how many of us feel about all this being kind of AI generated and not having any involvement in it, but it is kind of interesting to kind of run some of these ads in addition to the other ads that you might be advertising, and so let's go ahead and look at some of what they're saying. So advertisers using smart web campaigns to optimize for value have actually seen a 52% improvement in the return on ad spend. So that is actually really good news as well. And if we scroll down a little bit more, tiktok is also rolling out GMV Max, which automates TikTok shop campaign creation with the aim of increasing your TikTok shop gross merchandise value. And they further go on to say a little bit more about this down below here. They said GMV Max considerably simplifies ad operations, cutting campaign setup time in half, and allows sellers to reach their audience across all shoppable placements on TikTok, including the for you feed, shop tab and search within a single campaign. So go ahead and check those out. If you haven't checked out the TikTok ads. I definitely think it's a game changer and something you should really be taking advantage of in this Q4 season.   Carrie Miller: Okay, next up, amazon global selling. Send rate rejection is happening for the US to UK shipments, so, in a bid to make international shipping more affordable, amazon has actually announced a reduction in send S E N D rates for FBA shipments from the US to the UK, and sellers can now save up to 15% compared to what it was in July. The program offers seamless seller central integration, custom support, competitive rates, door-to-door delivery and shipment tracking, and this move is set to streamline logistics for sellers looking to expand to the UK market, making it easier and more cost-effective to grow their business globally, so might be a really good time to think about expanding to the UK. Okay, this next article. It's from Amazon, and now you can actually reward customers for engaging with your ads. This is quite an interesting and exciting new kind of announcement and I will definitely answer some of your questions that you probably have about this. But Amazon is basically introducing a new feature that allows advertisers to reward customers for engaging with their ads, so now sellers can create campaigns that actually offer incentives like discounts or promotions when customers interact with their ads, making it easier to drive engagement and conversion. Now this innovative approach aims to enhance the customer experience while boosting ad performance, and the integration is designed to be seamless within the Amazon ads platform.   Carrie Miller: So if we actually scroll down, you are going to be able to see what this creative looks like, and I'm going to just scroll. There's a little bit about the setup and I want to show you what it looks like. So, basically, what's going to happen is you're going to see within the searches or on your stores, there's these previews where you can get a $5 Amazon credit. So that is going to be kind of a big bold red thing on the actual. You know where people can click and you're going to be able to give that as an incentive for your products.   Carrie Miller: And there are probably some questions, like I had. I had I said well, who's going to pay for the $5 credit? Well, the answer is definitely you. So at the very bottom, where it says where do I access it, it says the rewards ads experience is currently available via the Amazon DSP within a component-based creative ad template. Advertisers will be billed for the cost of the distributed or rewards. So there you go, you're going to be paying for those $5 credits or whatever it is that you're going to do. Advertisers also have access to two net new metrics, which is reward grants the number of rewards distributed and reward costs, which is the cost of rewards distributed. These metrics are currently available within the ADSP campaign builder dashboards, but are not available via public API. So definitely go ahead and check it out. That's where you're going to really find all that information. So I am really actually curious to know how many of you think you would use this and do you think you might raise your prices to be able to take advantage of this. It's kind of an interesting thing, especially with margins kind of being a lot lower for a lot of people. So we'll see how that actually turns out. So go ahead and check that out, if you haven't already checked it out.   Carrie Miller: Okay, the next story is very important to know, and that is the returns window for Amazon is going to be extended for the 2024 holidays. So Amazon is actually extending its holiday returns window for 2024. Items purchased between November 1st and December 31st of 2024 can be returned until January 31st of 2025, except for Apple products, which have a return deadline of January 15th of 2025. This extended policy applies to all seller fulfilled FBA and Amazon retail orders. Now, while the returns window is longer, eligibility rules remain unchanged, and this extension is aiming to make holiday shopping more convenient for our customers. Okay, and the next piece of news there is a depreciation announcement reminder Sponsored display version two reporting endpoints will shut off October 31st 2024. So Amazon is set to depreciate its sponsored display version 2 reporting endpoints, with a complete shutdown planned for October 31st of 2024. Advertisers should transition to the new version 3 reporting endpoints to continue accessing sponsored display reports. Until then, expect increased throttling on the old version, and amazon encourages feedback on this change through its ads API support page on by October 15th of 2024. So for more details on all that, you can go to amazon's migration page.   Carrie Miller: Okay, so all those news stories were very exciting, but I think we have even more exciting news within helium 10 with our new features now. This next feature is something that a lot of people have been asking for, and I am very, very excited to announce it, because I've been asked this question for years actually, and we've been working on it for a long time. So I'm going to go ahead and share my screen. So this is just a search of coffin shelf and what I'm going to do is I'm going to actually go ahead and I'm going to pull our x-ray extension. Okay, so what I want to show you, which is already kind of clearly here, is I basically take this is our Manny's Mysterious Oddities product and I'm just going to expand this down and it's basically going to show us the variation sales strength with a graph. Okay, so this is basically showing you which of the variations have the most sales. So, for example, variation sales strength for this black one is obviously the big seller for us, and then you can see that there's a very, very tiny sliver of the pie here for purple, and then also a very sliver piece of the pie, maybe a little bit more, for the pink. So we can see that the top seller is the black one, then the pink one and then the purple one. So this is some great news and it's really kind of actually a teaser. Really, this is going to be a teaser for something that we're even getting for you even more data. So stay tuned for the launch of that. But in the meantime now you can see which variation, or child variation ASINs have the most sales.   Carrie Miller: This next feature announcement for Helium 10 is very exciting, and that is that Atomic is now included in the diamond plan. So now you don't have to pay separately for it, it's going to be all included with the diamond plan, and with that we've actually launched advertising AI. So you know, if you don't know a bunch about PPC or you don't feel very strongly about it, you can actually give Atomic your ASIN and your ACoS goals and that's it. And Helium 10 will create your campaigns and optimize them by itself. So I'm going to actually show you how this works by sharing my screen. Okay, so if you go into Atomic, you're going to click on Atomic and go down here to the bottom, where it's the AI advertising very bottom icon and all you would do is you would click on your product goal and you're going to select your ASIN, say, you're going to do this one, you're going to set your ACoS goal and your daily budget and, if you want to, you can add some keywords in there and then you're going to basically go ahead and launch that campaign. So we're going to go into detail on how sellers can use Adtomic and save time and money in a live workshop with expert Destiny with Sean on the 22nd of October, so mark your calendars for that. We're going to be doing an in-depth PPC webinar, you know, for beginners, to help you to understand and use ad atomic better and more efficiently.   Carrie Miller: Next, we actually have an announcement. That is, our monthly freedom ticket training with Kevin King. So Kevin King is actually bringing on Mark Degrassi I'm not actually sure how you say his name, but Mark Degrassi, I think, is how you say it he's going to be actually talking about why branding has always been your biggest marketing problem and how AI is going to solve it. I actually did see him speak at one of Kevin's events and he's very, very good. So to register for this special training, you can go to the link below.   Carrie Miller: Okay, and another announcement that we have which is very, very exciting is that our next Helium 10 Elite Workshop is going to be in Milan, Italy, on November 11th. Bradley is going to be speaking there, Mansour is going to be speaking, Jana, who also does kind of listing optimization in other languages, and a few more top level speakers are going to be in attendance and speaking at this event. Elite members actually can go for free. So elite members just need to check the Facebook group for their free code, but everyone else you can actually attend, still for a fee. So just go to h10.me forward slash Milan to get your tickets before it sells out Right now. We have it on an 80% of the regular price special right now. So if you want to buy those tickets. You can go ahead and get them for a reduced price.   Carrie Miller: And, last but not least, I'm very excited to go into our training tip of the week, which is our inventory heat maps. Okay, so inventory heat maps are available in helium 10. I'm sharing my screen now and this is actually in profits, and what you would do is you go to the heat maps and you're going to click on inventory heat map. You can change what to whatever product you want. So this is our coffin shelf, so we have our coffin shelf selected and you can actually see where our inventory is located in every single part of the United States right here. So this is a really, really helpful tool, especially going into the holiday season, where you can actually, you know, see where your inventory is.   Carrie Miller: And something else that we do have in conjunction with that is the sales heat map, so you can actually see where the majority of your sales are in this heat map and you can go back and say is my inventory kind of matching up with those areas? Or maybe there's some areas where your sales are kind of up or have been in the past, but maybe they are not stocked with inventory. So you can go ahead and stock them with inventory, but go ahead and check out this inventory heat maps. Maybe, if you need some more distribution, you can figure out ways to kind of push inventory to other areas of the US and so that you can expand your reach. That is basically all that we have for this week's episode of the Weekly Buzz.   Carrie Miller: So what I would actually like for you to do if you have not done this, we do have a YouTube channel, and so we would love for you to go ahead and subscribe to our YouTube channel. We do lots of great updates, we do the Weekly Buzz on there, but we also have a lot of great training for helium 10 and just selling on Amazon in general. Lots of incredible information. So subscribe to our YouTube channel so that you can be the first to know the up-to-date information about selling on Amazon and other platforms. We look forward to seeing you next week again on the Weekly Buzz. I do believe Bradley will be back, so we'll see you again next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50  - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyone remembers if you've been watching I actually mentioned that Amazon is launching a direct-to-consumer program for Chinese sellers to sell directly to consumers in the US through the Amazon platform, and I mentioned this might make some US sellers a bit upset, you know, because a lot of the small parcels they're not taxed the same, you don't have to deal with the same logistics charges and things like that. So you know this basically gives Chinese sellers a much higher margins because of the lack of tariffs. You know, no warehouse and distribution costs associated with the traditional kind of container imports. There's a lot of other things that kind of go in with these small parcels. I know, for example, me as a consumer, I did order something on TikTok that I thought was gonna be great quality and it was actual garbage. It actually was shipped directly from China through customs. So really kind of is an interesting you know thing that we should really be considering for consumer protection as well as well. As you know, for US sellers, when you're providing quality, then it's going to help boost you a little bit more because it's going to kind of close off this way of kind of things that are come low quality coming into the US without having to even pay those taxes or being searched. Carrie Miller: So in this article, if I scroll down here, it says the White House this month said it would soon tighten eligibility and increase information requirements for low value imports that qualify for duty free status in an effort to prevent businesses from evading duty payments. It goes on to say a little bit further down it says the proposal is expected to result in higher consumer prices for small shipments. So that actually could be a better thing for US sellers who are offering the quality. But then if we go down further, this is really where it gets interesting for the consumer. Let's scroll all the way down. It says. Over the last 10 years the number of shipments entering the US claiming the de minimis exemption has exploded from about 140 million to more than 1 billion a year, according to the CBP figures, and the US is on track to import nearly 1.5 billion parcels in the current fiscal year, 4 million per day, and that is actually going to end on September 30th. Carrie Miller: The overwhelming volume of parcel shipments has made it difficult for us customs and other agencies to enforce trade laws, health and safety requirements, intellectual property rights, consumer protection rules and to block illicit synthetic drugs such as fentanyl and clothing made from forced labor from entering into the country illegally. That's kind of an interesting thing to to take a look at, especially as a consumer. You know, like I said, I actually it was like a hair oil that I ordered from TikTok and the quality was just garbage and it smelled funky. So you know, this is a consumer protection issue. You think should you know that shouldn't be coming into the US, are coming into the US because there's just an overwhelming amount. So this is definitely something that you know hopefully will happen and you, you know we can continue as our. You know, other sellers who are providing quality products can kind of beat out these sellers that are not doing the high quality products. Carrie Miller: Okay, the next article that we have here is about Google. Google is doing search tests in the shopping e-commerce card. So if we take a look at this article, you can actually see a little bit of what they're kind of testing. So the article is really stating that you can actually see a little bit of what they're kind of testing. So the article is really stating that you know Google's testing. It's using its top card format for shopping and ecommerce related queries and information and this shows product results with pricing on the left, with popular stores on the right and then some review content in the form of content and videos on the right side. So they're kind of moving maybe towards more video content and I'll scroll down a little bit more in this article because this is what it usually looks like, and you can probably Google this right now and still see this. But we've got, you know, the actual, the product with a picture and the price, as well as the reviews, whereas I think they're kind of moving more towards the kind of video reviews, since a lot of people are into seeing that kind of stuff on social media, so they might be kind of testing this out to see how they can compete with social media, and I think that's a really smart move on the part of, you know, Google's, you know, just for Google, just because they are competing with these other social media platforms that are becoming more like search engines. Carrie Miller: All right, let's go into the next article, and that is basically, if you missed out, on Amazon Accelerate. I know a lot of people had FOMO because they didn't make it to Amazon Accelerate. You can actually experience it on demand. They are actually making all of the different sessions and everything that was recorded is available for on demand and it's for free. So you can just register, you can just download, you can just download all that stuff and kind of watch it as you're doing other things and, you know, just to kind of keep yourself up to date on the latest and greatest announcements from Amazon. So go ahead and register for that if you wanted to see some of those sessions and take advantage of that great content. Carrie Miller: And then next is another interesting thing and that is that Target is just launched their circle week Target Circle Week and it's going to be for seven days in October, from October 6. Okay, so it's starting October 6. And this is basically, you know, a seasonal seven day sales event that is going to feature holiday essentials, seasonal favorites, all this, that kind of stuff. What's really interesting is that you know, because of the dates, you know, this is going to be competing with Amazon, which is the eighth and the ninth, and then also Walmart that is going to be starting up that that week as well. So it's going to be interesting because Walmart starting up a little bit after Amazon. But if you're selling on target could be kind of interesting Because you might not get the buy box if you are selling at a discounted rate on target the few days before the big Prime Day event happens. Carrie Miller: So that's kind of an interesting thing to consider how you're going to be balancing out the pricing. And then there's also Walmart, because everyone wants to make sure that we have, you know, price parity along, you know, on all of the platforms, and that could cause you to lose the buy box. So could maybe be something to consider if you want to tighten up your strategy with any discounts or make sure you have the same exact discount across the board, kind of even before the Prime Day deal event starts. That could be a strategy. So I'm curious to know if anyone knows a strategy to deal with this and what you maybe did last year. If you want to put that in the comments below, I would love to hear your thoughts on that, because I think that's going to be kind of a big issue, especially as more sellers are in on Target, on Walmart, on Amazon, on TikTok, on all the different platforms. So really need to strategize when it comes to these big deal days. Carrie Miller: Okay, and the next thing, I actually don't have an article to share, but Walmart actually has announced that they have some cash advances with discounted fees going into Q4. I think mostly to help prepare for the holiday rush and to help with working capital. Especially, you know, cash flow is kind of a really challenging thing for sellers. So Walmart is going to be making some capital available through Capital by Paraffin and Payoneer and so, if you're eligible, you can actually go into Seller Center and you can, you know, figure out how to kind of get access to that funding. I think it will actually kind of pop up in there if you are eligible for it, but if not, you can also message seller support and see if you're eligible for some of their funding. And then they also have a pricing insights dashboard and I think that this is going to be very helpful going into the holidays. It's basically going to help you regularly monitor your pricing throughout the holidays and that is, you know, just to make sure that you stay competitive, and it's going to help kind of give you an insight on the pricing insights dashboard. That gives you, you know, pricing metrics, metrics at the SKU level, to help you make good decisions If you need to kind of discount your products further or, you know, if you're in, you know, in good competition with other sellers. Um, the dashboard is actually going to be refreshed regularly so that you can act quickly to update an item pricing, either individually or in bulk, and the dashboard also gives you flexibility to add items to the repricer or make price updates in the dashboard without having to submit spec files. So they're making it easy and fast for you to kind of see what you need to do in terms of pricing and then make those changes as quickly as possible. So that's kind of the latest and greatest updated news for Walmart. Okay, so we have a new Helium 10 update, which is very exciting. Carrie Miller: If you are in France, Germany, Spain, Italy or the UK markets, we are releasing keyword sales data in Cerebro, magnet, listing Builder, listing Analyzer, keyword Tracker, insights Dashboard and Product Launchpad for all of those countries. So again, those European countries are France, Germany, Spain, Italy and the UK. So I'm going to show you what that actually looks like. So here is a picture of. This is actually the US market, but this is what it'll look like in any of those markets that I just mentioned. You're gonna be able to see the keyword sales in the dashboard. So in your insights dashboard, right when you log in, you'll also be able to see them in Cerebro. So this keyword sales data for, again, all those other markets in Europe the France, Germany, Spain, Italy, in the UK, you'll also be able to see it in Magnet, as you can see here. So we've got magnet right here. You can see the keyword sales right here and then listing. So this is listing analyzer and at the very bottom, where you see the keywords, you can now see the keyword sales there as well. At listing builder, now when you go to open competitor comparison, when you actually look at this, you can see the keyword sales here. So that's really helpful for you to kind of like basically decide which are the most important keywords based on the keyword sales when you do that little competitor listing comparison there. And then you can also see it in product launchpad. So when you have your product launchpad open, you can actually see the keyword sales for all those different keywords that you added into your product launchpad idea. There's definitely a lot of really good stuff in there If you are in those markets. Those are. Those are huge updates for us to give you that data, especially because it's going to help you to kind of make sure you're targeting the most important keywords that have, you know, the higher keyword sales, maybe lower search volumes. So definitely take a look at that if you're in those markets. Really, really helpful information. Carrie Miller: Next, I'm going to be showing you portals in Helium 10, I'm going to show you how you can take an FNSKU and create a custom barcode label to give to your factory in China or other you know countries, and I'm going to walk you through the flow and show you how to do this. So the first thing you want to do is you want to log into Helium 10. And then you're going to go to this tools button at the very top and then we're going to go down and we're going to click on portals and then, once you're in portals, you're going to be able to see a bunch of different things, but what we're going to show you today is this barcode labels, and this is going to be how we're going to be able to create these labels for our factories. So click on new barcode and what you want to have in here is you want to have either an FN SKU, an ASIN or UPC code. I have a FNSKU here. Carrie Miller: I'm just going to paste in there, and then the next thing you want to do is you can put the product URL if you already have it launched, or you can create a custom product URL so you can put the product name, you can upload an image, you can say the condition, you can put the ASIN and the SKU in. But I'm just going to go and take our URL from Amazon here and I'm just going to go ahead and do it that way because it makes it a lot faster and then it's going to pull up all the information here so you can see it has the picture of the actual product it has, and then you can fill in the SKU. If it doesn't show up with the SKU, you can fill in your SKU there. But I'm just going to go ahead and hit save and continue and then we're going to look at the size. So you can actually choose the size, how you want to show it. You want to show it in inches, centimeters, millimeters. You can choose the different sizes here, and then you can do either portrait or landscape, and then hit save and continue and then you're going to choose the template. So I'm just going to choose this generic black one and since I already have I actually, in portals, have uploaded my logo here. Carrie Miller: You can see that we have all that information in here already and you can actually provide more information right here if you wanted to. Whatever it is that you want to type in there, if you need to, and then what you can do is hit save and finish, and then, if you want to download this, you can just hit the download button and then they we always recommend that you, you know, test these out before you send them. So make sure you test it out with a smartphone or you know any apps that you can scan any of these just to make sure that it's it works properly. And double, you know, always test before your mass produce, and then you can just download it and you'll see that as you download it here and there, it is right there. So that is basically super easy. How you can just create those little barcode labels. We made it super easy for you to do so go ahead and check that out If you haven't ever done that before. It makes it super fast and easy. Carrie Miller: Thank you all for joining me this week on the Weekly Buzz for all the latest and greatest news stories, as well as the Helium 10 updates and the training. We look forward to seeing you again next week. I do believe Bradley will be back next week for the Weekly Buzz, so we'll see you next week to see what's buzzing. Bye, everyone.

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product's lifecycle. From keyword adjustments to bid optimization, you'll get a comprehensive guide to staying competitive. Explore the crucial role of keyword optimization during a product launch with Vincenzo's actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10's Cerebro can amplify your product's success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo's guidance, you'll be armed with the knowledge to set up effective campaigns right from the start. Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product's lifecycle with Vincenzo's expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers. In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss: 00:00 - Strategies for Launching With Amazon PPC 02:52 - PPC Tips for Successful Launch 04:08 - Optimizing Amazon PPC Keywords for Success 10:47 - Keyword Research and Profitability Analysis 15:07 - PPC Strategy Hierarchy and ACoS Goals 19:23 - Optimizing ACoS for Amazon Sales 25:20 - Scaling Product With PPC Campaigns 26:48 - Optimizing ASIN Targeting for PPC 29:33 - Keyword Variation Strategy for Campaigns 30:49 - Connecting With Vincenzo and Ecomcy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Vincenzo Toscano from Ecomcy and he's going to be sharing tips and strategies for launching with PPC. He's also going to give you some tips and tricks on how to best optimize for profitability and he's going to give you ways to find the best keywords for those launch campaigns. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live Tacos Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: I'm going to go ahead and bring on our guest, who is a friend of mine and I'm very excited to have him today, and it's Vincenzo Toscano. Hey, Vincenzo. Vincenzo: Hello Carrie. Thank you so much for having me and a pleasure to be here. How are you doing? Carrie Miller: Yes, I'm doing great. Tell everyone where you're at. You're a world traveler, so. Vincenzo: Right now I'm in London, so August for me is been kind of like a slower month. I mean, I still did like two, three trips but it's lower than usual. And then in September, I retake the traveling around, yeah. Carrie Miller: Yeah, you're always somewhere, so it's always fun to hear where you're at. Vincenzo, can you just tell everyone a little bit about yourself and also your agency, Ecomcy? Vincenzo: So, essentially, at Ecomcy, we are a full Amazon and Walmart brand management agency. So we specialize on everything in terms of listing optimization, PPC, brand creative, international expansion, everything that has to do in terms of all the tasks that your business needs to successfully get scaled into these two marketplaces. So we've got teams across the world. We've got teams in the US, in Latin America, Europe, Middle East and Asia, so, effectively, we're able to cover the full spectrum where, specifically, Amazon is allocated. And, yeah, our main core offering to brands is essentially your one-stop solution when it comes to scaling your brand into these two marketplaces. So, yeah, we do everything from A to Z for you. Carrie Miller: Okay, let's go ahead and get into it. Then I'll ask the first question and I want to just get some some of your best tips for PPC. What are some tips that you usually share with people? Vincenzo: Of course. So I would say something that I'm very basically been pushing in terms of content is how PPC evolves over time. Right, I feel I have seen this mistake so many times, unfortunately that when we do audits on a daily basis and we have a look at accounts from people that you know are really struggling, I usually identify that one of the main reasons is because the strategy they basically decided to use for the launch is the same one they've been using effectively for scale and also the same strategy they've been using for reaching profitability. So I would say that's one of the main things sellers have to start understanding that PPC is not something that you sit and forget and in fact, I guess so many times this conversation from people that, let's say, want to work with us and say oh, what if you do the campaign once and then I just leave it there and then they're on their own. It's like it doesn't work like that. Your PPC is going to change constantly, especially in markets such as the US that's so competitive If you're not on top of the game and you're practically, you know, adjusting the type of targeting, the type of keywords, the type of beats, the type of ads that you can do sponsor brand, sponsor a product, sponsor display. It can get very, very, very difficult. Now in terms of tips. So I will say one of the first thing and I'm going to focus now a little bit on the launch side of things, because I know that's where most of the sellers really struggle is you have to understand the setup of campaigns that you do throughout a launch of your product. It's completely different when you're on a profitability mode, right, and that's where I want to really give you as much basically actionable steps so you can then go after this live and implement it throughout your next launch. So, when it comes to launching a product on Amazon the other day, guys, we need to understand that PPC is basically a tool that is there to amplify the success of your product on Amazon, right? Why do I say this like that? Because I feel, if your product is the type of product that you feel is gonna require all its PPC to be a successful product, unfortunately I have the bad news for you that is the wrong product, right? PPC is only there as a tool to, of course, get the momentum going, but where the money really is gonna come is from your organic position. Once you understand that initial fundamental, that's going to completely shift your focus in terms of why you do your PPC from day one. We have heard so many times, even from Bradley, like the honeymoon period is the most important thing of your listing on Amazon. Right, it's really the foundation of how Amazon basically goes from knowing zero about your product to building a very mature understanding about where your product is basically reflected within a category and what connotation has to specific keywords. So one of the tip I always give to people when launching a product try to not get distracted by shiny objects, right? So many times I feel people launching their PPC and they try to do all type of the campaigns from day one. They try to do Excel, phrase, automatic, tons of brands, also display.  And the issue with that is that because your product is not mature at all and it doesn't have a really good indexation in the system yet, at the end of the day you can actually do worse than actually helping. You're confusing the system with so much data from day one. So the tip is usually the first 14 days to 30 days. I only focus on exact match keywords in terms of the way I target them and I also try to only focus on my 10 to 20 keywords max. I try to not spread myself so thin, because the other mistake and this is a tip as well If you start spreading your budget too thin across multiple keywords, you also dilute your efforts In terms of, when I say dilute your efforts, your budget runs out very fast or you don't show very high on that specific keyword. Well, effectively what happens is that you don't even get enough clicks to make a proper optimization. Therefore, from those initial two weeks to four weeks, you really want to build a strong link between the fact that your product has zero information on Amazon eyes to the point that once you start targeting this keyword aggressively with exact match, you create a link and then that's when you start launching your phrase, your product, your other campaigns and so on and you start creating that momentum. I'm going to make a small pause, so I don't know if you're going to ask something next, but that's a little bit of one of the initial tips I want to give you. Like focus on exact match, try to not dilute your budget across many keywords. That means focus on the core keywords that are really going to position yourself for success in the future and, at the end of the day, that's going to allow you to create that initial foundation to them with the rest of the campaigns forward and also create basically a face in front of Amazon eyes of what your pro actually is and what are the keywords you want to get positioned for. Carrie Miller: I think that's really good. Those are good tips because people are always asking me how many keywords they should focus on for launching and how many per campaign. So that's really really good info. So, in terms of keywords, what is the best way to find those keywords that they should? And then you know what kinds of keywords should they be looking for? Vincenzo: Yeah Well, the answer is let's see Helium 10. Carrie Miller: Very nice. Vincenzo: So that's the best way of finding the keywords. Like I mean, we use Helium 10 on our daily basis for finding keywords for our clients, one of the things that is definitely going to be your best tool for that is Cerebro. Cerebro is like the best tool out there when it comes to really filtering down and finding those winning keywords that's actually going to give you the ROAS that you want on your investment. Why that's important? Because another day, when you start researching a specific category, it's very easy to fall into a trap that you come across 50, 100, 200 keywords and you start falling into the mindset oh, if I target all these keywords at once, my chances of success is actually big. And that's actually the opposite. By multiple studies and even case studies we have done internally, usually 70 to 80% of your sales are going to come from 10 keywords most of the time, right? So therefore, once you start understanding that most of the time, 10 to 20 keywords are going to be the backbone of your business, if you start diluting yourself on things that effectively which is what we call the 80 to 20 rule you put your efforts on something that's not going to give you the best outcome. That is not going to create the momentum that you want. So we use Helium 10 by analyzing the top 10 competitors on a specific keyword and once we identify the top 10 competitors, then we use a Cerebro to say, okay, find me the keywords where these competitors are on page one. Okay, and this keywords is consistent across this many number of products. Right, because by using the specific initial filtering, then I'm basically removing a ton of keywords that I know. Yes, these competitors are ranking there, but not necessarily they're on page one and on a consistent basis, because if you're on page one, most likely by nature you got there because you got multiple sales organically and therefore that's why also that keyword, by being repeated across other competitors, is giving you a validation that the keyword is essentially one of the main keywords of that specific category. So once you find those keywords, that's then where you have to also have some of your insights in terms of what you know about the market. What do I mean by that? If you come across a specific category I'm going to put you on an example like yoga mats, which, by the way, very competitive pro guys, so don't do yoga mats. Okay, let's say you come across yoga mat and you do an analysis of the top competitors and then on your top 10 to 20 keywords, you start seeing keywords that, yes, they are very high in search volume and relevancy. But then you start identify that some of those keywords have things embedded that your product doesn't have, maybe a specific material, specific shape, specific color. You have to be careful with that, because if you only go blindly by data and then you don't use your analytical mind to then see it's actually that has some kind of relevancy to my product, you can also fall into the trap of targeting the wrong keywords. So that's how we find the keywords. Then, of course, we can start going deeper into the strategy in terms of, okay, what kind of CPC I want to go for, for example, with the healing term. You also get certain averages. So you can say, at the moment I can only afford this keyword or I can afford that keyword, but you can go even an extra layer and focus on title density, so to focus on keywords that are less competitive. So there are many verticals you can take from there. But the basics is that top 10 competitors finding them where a decent page one on a consistent basis, at least 40 or 50% of those products, and those are usually my starting point, to then go deeper and filter down. Carrie Miller: This question from Eric kind of goes along with what you're saying. What if the first 15 to 20 keywords for exact match don't get enough traffic? Also, the bid can get very expensive as well. Vincenzo: Yeah. So if you come across that, essentially, the search volume is not high enough, first of all, that's a red flag, because this is actually something, guys, that you should do from the very beginning. Like all this process I've been describing in terms of keyword research has to be part of your product research. Like something I do with all the products that we launch, and I launch beef. Even if the product is a super winning Amazon in terms of the data and I also validate with Helium 10, I still need to figure out my profitability at some point. So what do I mean? Answering your cost per click question, if I then have a look at the cost per click average, right, and that cost per click average in correlation to the average of the conversion, which you might ask yourself, how do we get access to this data? You have brand analytics. You can, with brand analytics, have an understanding of what is the average of conversion With that. If you start making the math of this is the cost per click, this is the average conversion, and I pay X amount of dollar for a product. You know sometimes, mathematically, even if your position number one on all the keywords and you put a minimum in your PPC, you're never gonna be profitable. So that's the first thing you have to do before launch any problem making sure that within your margin, even in the ideal a scenario, you have the best compression, your rank and everything the margin allows for the average of CPC. Now, when it comes to search volume, you're gonna find sometimes products that are gonna be surprising in terms of why this product, for example, is doing $20,000-$30,000. But then when I have a look at the keywords, the keywords don't really resemble the level of demand. It's like very small keywords. Usually that happens because you're going to find a term in the Amazon space called outlier keywords, right, keywords that go beyond the scope of the product itself. So I'm going to give an example. There was this specific product we were working with which was like a key to things in the kitchen, right, like doing a specific type of cakes here and there and all of that. But when you go around the actual keywords of the product, the search volume wasn't high enough. And then we started to see but yes, these two or three competitors are doing high revenue. How are they getting all these sales? When we went deeper into the research, we identified that they were ranking for things such as gift for mom, gift for girlfriend, cooking, cooking accessories. Words are very broad and when you go on those broad, we're talking thousands of search volumes. So that's also something you have to be very careful when you do product research because if not, you might feel, oh yes, this product do x amount of revenue with this, very easy to get keywords. But most of the time, I can guarantee you, is because they have some of these outlier keywords that are pushing the level revenue. And to conclude, if the search volume you feel is not high enough to you know, create the momentum themselves. Something I will try to do is try to attack, for example, accessories that go along with your product. When I have limitation on the keyword level, my best friend is acing targeting Because, for example, let's say you're selling again a yoga mat and let's assume the search volume is very low. Then you're struggling, like, okay, all the keywords have to be yoga mats. Like have a low search volume. I'm really struggling to scale this product. What should I do? Then you start using your money and say, okay, but actually people are buying yoga mats, but they buy yoga blocks or they buy yoga water bottles or they buy leggings, you name it. So what you do is you start targeting with AC, targeting those products, and then you try to, essentially, even if you cannot win at the QLA, you can try to create some kind of profitability by targeting accessories that go with your niche. So that's usually a way you can mitigate that. But again, in conclusion, you're going to find that if then the search fund is really to a point that's super, super minimal, the only savior if I'm honest with you, is going for all of your keywords, which that by itself means you're going to require a higher budget that you anticipated, because usually those are like very big keywords you have to attack. Carrie Miller: Yeah, those are all really good points. Keyword research is super important and you know when you're doing product research for sure. If I have a well-performing search terms in an auto campaign that I want to start exact campaigns for, should I negate those keywords in the auto campaign or keep them active in the auto campaign? Vincenzo: Yeah, I always get this question. So essentially what happens is that as you start running your other campaigns and, as I say, I usually recommend touring your other campaigns at least two weeks or four weeks after launching your product in fact, you can do this exercise. If you try to create a phrase broad other campaigns from day one, it won't excite much campaign. You go to the suggested keyword tab which amazon generic gives for you. You're gonna see that's right and that's effectively the theory and the behavior we have identified. If Amazon doesn't have history about your product, why are you going to give them basically an empty field for them to run like crazy and not really have a direction? What is the real path towards success, right? So once you generate that with exact match, a keyword campaigns when it comes to other campaigns, those are gonna be your best friends. When it comes to keyword that sometimes you're gonna struggle to find, for example, within them, and that's normal, because sometimes other campaign what it's gonna do is it's gonna find like very, very small long tails that have a lower search volume or very specific that sometimes a. The reason why they are so specific is that they come with specific trends throughout the year or they just come and go, so the auto campaign is going to ensure that catch, basically the low hanging fruit. And once you identify these keywords, let's say you start identifying one that start to become very repetitive in sales, like when I say repetitive is at least three to five sales. If it's only one sale, like I, wouldn't necessarily move it to exact much campaign yet because I want to allow it to prove itself right. Once I move it something you want to do and this applies to all your PPC strategy you have to follow always a hierarchy. Exact is the king right, then you have rest, then you have broad, then you have auto campaigns. Why this is important? Because the other mistake I see a lot is let's say you have a bid in your other campaigns of $1, right, and then you move that keyword to an exact match campaign. You put it 50 cents right by nature. The other campaign on Amazon are still gonna have high priority across your whole account and it's gonna hit most of the budget and most likely it's gonna have priority in terms of placement visibility compared to the exact version of that keyword. So that's very important. If you move it, the bids on those new campaigns have to be higher than your other campaigns. Once you move it I usually don't like to negate it. I'm gonna tell you why. You're gonna find that your other campaigns usually you end up in placements that you don't end on manual campaigns. And this is because Amazon essentially when you work with lower bids they have like what we call like lower tier actually placements that they usually are attributed more to auto campaigns. So you're gonna find that for some specific keywords and this happened to us all the time we move the same keyword to a manual campaign and we start getting a higher CPC or conversion drop significantly. Because even if you think you're targeting the same keyword and it goes an extra layer, it's not only about targeting the keywords, it's about how Amazon actually showcased those impressions in different placements. Therefore, for me I don't negate it because if, let's say, I had Yoga Mat at $1, it came at a $1 average CPC on my other campaigns, then I move that to my manual exact. I will start at least at 120. So I have that hierarchy defined. But then I wouldn't fully remove from my other campaigns, at least at the beginning, because I want to see if the behavior of my new campaign is effectively reflecting the reason I moved the queue in the first place. If I see that after a while that behavior start to happen, then usually yes, I like to negate on my other campaigns I move it to exact. But the reason for that is because some of the, when it comes to optimization that we haven't really got deep as of now. One of the things that can get very confusing, especially when you start targeting multiple listings on your account and so on, is the illusion of essentially data that will define clear KPIs. What do I mean by that? Let's say you're targeting Yoga Mart from another campaign and then you're targeting Yoga Mart from an exact match campaign. The same queue is being targeted from two fronts, but then when you're going to do optimization, in Amazon eyes they are seen as two different search terms because they are under different campaigns. So you're not quantifying the real success of the keyword combined, right. You are seeing them separated and if you start doing that across multiple campaigns, what is going to happen is you might fall into the trap of sometimes thinking a keyword is a loser when actually it's a winner where you combine the efforts of all their impressions is having across all the campaigns. So therefore you want to make sure over time if the campaign is performing better for a specific keyword on a specific placement. That's the one you leverage and then over time you start negating the rest until you have a single point of contact for every single keyword. Carrie Miller: I'm starting to build campaigns and bid rules in Adtomic. When looking at ACoS and setting goals, should I look at ACoS data from our past campaigns or is there a set percentage for ACoS for certain products? Vincenzo: Yeah, so ACoS, at the end of the day it goes a little bit with the tip I was saying in the beginning. It has to be teletraining your strategy in terms of your journey, launching scale, profitability, because it's different, the echoes you're going to target as a brand when essentially the product is completely new compared to when it's very stable, and I'm going to give an example so you can essentially visualize what I'm going to explain next. So let's assume, when you go start selling on Amazon, you had an ACoS of 80% which, again when you launch on Amazon, being over 50% is normal. 50-100% is usually the bandwidth I try to build when launching. Usually, the thing that is most important throughout this phase is actually not even the ACoS, it's conversion right, because when you're launching on Amazon eyes it's not about making money, it's about the new traffic I'm giving to the new kid in the block. How is this person behaving with this new set of traffic? And therefore, in Amazon eyes, if I get as many conversions as possible, which effectively is sales, that is gonna allow me to get a more and more placement organically, indifferently of the ACoS. That's why the initial ACoS of the initial two months I wouldn't use that as a baseline to do what I'm gonna do next, after my scale and profitability because here the focus is not ACoS is making sure I get position organically. Therefore, long-term, I can dilute my efforts for my PPC perspective so I have lower expenses and at the same time, the cells start coming organically, I'm gonna make my order revenue bigger and therefore my TACoS, which is my true ACoS, is gonna get lower and lower and therefore that's what the profitability kicks in. Now, when it comes to setting the goal, something you have to also be mindful is ACoS is highly related as well to your profitability. Okay, why? Because it's not the same delivery aggressiveness I'm going to do with a product that have 50% margin. That product have 10% margin, right, because that defines by itself like how much extra room you can allow to lose money for a specific period of time and you can budget for it. Therefore, the first question you have to ask yourself like do a P&L see what is the basically margin you can allow yourself in terms of, let's say, you identify that your margin is 20%. Once you identify that your margin is 20%, usually a good rule of thumb is that if my margin is 20%, then I should be my ideal ACoS for breaking even, for example, is 20%, but usually what I do as a rule of thumb towards launch, I double it. So whatever is my breaking point, I do 2 to 3 times. So that means I can afford a 40 to 60 percent ACoS and usually that's gonna be like your bandwidth, you need to play in between right and then you, of course, you start diluting, diluting until you get back to 20% and then eventually, with organic sales, they're going to kick in. That's going to make it lower and it's going to make you profitable, yeah. Carrie Miller: Next question what search volume of keywords should I target for launching? Some keywords have huge search volume and are hard to rank on page one immediately. Vincenzo: Search volume, something that you have to do and this is also another tip, guys when it comes to creating your PPC campaigns. Something that is key is segmentation at the volume level. I have seen this mistake so many times and this is one of the reasons why sometimes your PPC is not working. You should never put on the same campaign a keyword that has a search volume of 10,000 with a keyword that has a search volume of 10,000 with a keyword that has a search volume of 1,000. Why? Because the ratio in terms of difference is so big that, in Amazon eyes, given that this queue has a much higher search volume and therefore relevancy for this specific product, all the budget is going to go to that specific keyword and therefore, if you don't do campaigns that is, for high search volume, medium search volume or low search, low search volume you're going to find the phenomenon which I'm sure a lot of you are going to find if you go right now on your PPC dashboard that only 3 or 4 keywords are getting all the spend and the rest are getting no impressions and clicks. That's the first thing about search volume. Second thing the way you define what search volume you can attack is also highly dependent on what is the budget that you have allocated toward launch, because the higher the search volume is, the higher is going to be the cost per click because, by nature, there's more competition attached to it. That's why this is a question that should actually be asked even before launching the product, throughout the product development phase. But let's say we come across and say, okay, I have an identified that the search volume average is, I'm gonna make you now, basically a bandwidth of what usually you see between 1,000 and 10,000 and usually I have, let's say, 20 keywords in between. Right, usually that's a very similar behavior you're going to find what I usually try to do is most likely if you also go under the 1,000 mark. You're going to find a lot of keywords that have lower search volume, but usually the list is going to go from 20 keywords to maybe 1,500 keywords, because you're going to find a lot of keywords that have a low search volume. Now what is going to happen is usually by norm, I only focus on the top 15 to 20 that define the ratio of the search for us. Therefore, if between 1000 and 10,000 is where I find the top 20 keywords, that's usually the bound where I would stay, from the best keyword to the 15 or 20, right? Because if you start going below that, you're going to dilute the effort. What is going to happen? Your budget is going to spread two things and sometimes, given that you're not competitive enough on the main keywords, most of the budget is also going to go, by nature, on the less competitive keywords. And, yes, maybe you start getting more sales on the less competitive keywords, but, at the end of the day, that's not what is going to set your business for success in the long term. So I rather forget the ones that I know are not going to create the backbone of my business. Focus on those top 10 to 20 keywords, define that as the ratio of search volume and then, from there, start going down as the momentum itself is getting built up. Carrie Miller: All right, this next one is a pretty good one that I've been asked this a few times too. How do I scale a product with PPC? I've got good results with the campaign for the past 30 days. ACoS is under control, click-through rate is good. Should I increase the budget or duplicate the campaign? Thank you. Vincenzo: So, let's say, your PPC is already performing and your click-through rate is good, which is one of the main metrics I keep mentioning. Some of the things you have to do next is okay, this is a the keywords I'm pretty much getting most of my sales from in terms of my PPC, and you want to start isolating those keywords as much as possible, because what you're going to identify most likely on those campaigns when you start going deeper and deeper most likely the ones that are driving most of the success is like five keywords, right. Therefore, usually, if you follow the strategy of adding multiple keywords on a campaign, you're gonna find that other keywords are diluting the efforts of going tunnel vision on the keywords that giving you the ROAS that you need. Therefore, I will go on all my campaigns making sure the keywords have the good click-through rate and performance I need are kept in the legacy campaigns, which means the ones already have history, and the keywords that haven't performed I move them into new campaigns and therefore rinse and repeat. Usually, winners stay in the campaigns where they're being winners. The losers I remove and, based on how bad they perform, I might retry them on a new campaign or I might remove them altogether and re-engage on a new keyword research perspective. Yeah. Carrie Miller: All right, we actually have a question from Bradley Sutton. Vincenzo: Oh, there you go. Carrie Miller: I don't have too many search terms showing up on my ASIN product targeting campaigns, but I heard others get a lot of irrelevant search terms. Now instead of only ASINs Is the only way to stop this is to put search terms in negative match or at the campaign level. Vincenzo: Yes, yeah, thank you for that question, Bradley. Yeah, at the moment it will be at the campaign level. Yeah, so this for those that might not know when you actually target a specific ASIN, for whatever reason, that actually also shows you for search terms right and therefore you know you appear for a specific search term. The issue with that is that it appears as a search term. It doesn't appear as a keyword. Therefore, if you negate it at the R group level, essentially you're not negating it because this is not even a keyword you're targeting in the first place, you're targeting an ASIN. So one way we have found I mean in between to you, Bradley, because sometimes we still see by passing that it will be at the campaign level you negate at the campaign level so that ASIN the search term that it generates, it doesn't basically get repeated. Carrie Miller: Lots of my products have several variations. When I create a PPC campaign, should I only select one variation for the campaign to target, or should I select multiple or all of the variations? Vincenzo: Good. So some of the things I usually do is, if you have historical I'm going to give you two scenarios, because usually there's two scenarios you have the scenario where you've been selling for a while and you have historical data. Therefore, that's very simple you just go have a look which variation is the one that has the best conversion and you go for that one. Now the second approach is what most people go across, which is you're going to launch this product with multiple color sizes and all of that, and you know which one to go for. Usually, your best friends for this is having a look at and I'm sure by then, if you're launching the project, you already understand the market having a look at reviews of your competitors, which you can do with Helium 10, and then figure out what is the ratio of the color or the variation that sold the most. So you start having some educated guess. That's one way of doing it. Then the second way of doing it is also a brand analytics. You can have a look at the specific ASIN that's been sold the most on the specific a category. You can also use proper to an explorer to get some insights around a specific a variation that sell the most. So there's different, different sources of data. You can combine and make this guess and if you still Somehow not decisive, because maybe all these sources doesn't really give you a clear answer, then the way I will go for it is initially only I will pull them all within the same campaign to see how this performs, because by nature, Amazon is gonna most likely start selecting one over other based on KPI. So who click the mouse and who convert the mouse? And then that's gonna be my winner and my baseline for my rest of the campaigns are gonna create. Forward, now, forward. Now another thing, guys when you start creating campaigns and you define a clear variation, let's say you define the clear winner is color, red, red, yoga mats right, that's going to be the one you're going to use on all your generic keywords. Still, if you have blue, white, black all these are colors you still want to create the same resembles of these keywords, but with the variation embedded in it, right? So, for example, let's say, as I gave you the example, red, blue, black yoga mats. Then you want to have, for example, a campaign for red, red yoga mat, red, exercise mat, red, and you name it and you do that with every single color and then you can also mix the order. And all of that because that's what it's going to allow you to do is, while the main variation takes the pull of the sales from the generic keywords, you still want to have a very strong presence on the long tail and more niche keywords that people are going to try to look for, that specific variation, even if it's lower than that. So you have a full spectrum control of the main market, the main market, the mainstream market, and they have control of the more niche market at the keyword specific level. Carrie Miller: Thank you so much, Vincenzo, for joining us on this TACoS Tuesday. It's always great to have you. You have so much knowledge, so much to share. Every time I've seen you speak or just share everyone, there's always some great info that people can take and, do you know, basically put things right to work with their PPC. So thank you for doing that. Thank you for doing that, thank you for sharing, answering all these questions, and hopefully we'll see you again soon. Where can anyone find you? If they want to find you and reach you and maybe ask you questions or connect with your agency. Vincenzo: Sure, so you can find me as Vincenzo just counting all the social media channels Like. Luckily, I'm the only one in the industry called Vincenzo, so it's going to be very easy to find me. When it comes to the agency, you can find Ecomcy, also in all the channels, or go to our website, ecomcy.com, where you're more than welcome to book a free consultation with our team and hopefully we can answer some questions and explore future partnerships. Carrie Miller: Awesome. Well, thanks again so much and thank you everyone for joining and asking questions and hopefully this was very helpful for you all in the audience and we'll see you again next time. Thank you, guys.

Join us on an incredible journey as we welcome Carrie Miller, a familiar voice on the Serious Sellers Podcast, who shares her remarkable transition from teaching to becoming a multi-seven-figure seller on Amazon and Walmart. Born in Florida and raised in San Diego, Carrie attended Pepperdine University with aspirations of becoming a teacher, only to find herself navigating a challenging job market. Despite the odds, she secured a position teaching high school Spanish and even coached basketball, showcasing her dedication and versatility. Carrie's global experiences in Argentina and China add a unique flavor to her story, making her insights into the e-commerce world all the more compelling. Listen in as we explore her journey working for another e-commerce software company and shifting from customer interactions to creating content and masterclasses for their Academy. Her extensive experience with Helium 10 since 2017 played a pivotal role in her freelance work for various clients. Discover the impressive growth of their skateboard and apparel businesses, which saw significant milestones in 2020 and 2022, respectively. The discussion also touches on their successful foray into Walmart's marketplace and their upcoming venture into TikTok Shop, offering listeners valuable insights into e-commerce business growth and strategies. This episode also uncovers the lessons learned in product inspections and the importance of targeting niche markets. Hear firsthand about the challenges of receiving a large batch of smeared skateboard decks and dealing with quality issues that impacted product reviews. We emphasize the critical role of thorough factory inspections and having reliable on-the-ground sourcing experts. Additionally, we tackle security risks and challenges on Amazon, including account hacks and listing issues, and share effective strategies for optimizing e-commerce operations. From managing supply chain fees to utilizing AI-powered tools for competitor analysis, this episode is packed with practical advice to help you succeed in the competitive e-commerce landscape. In episode 582 of the Serious Sellers Podcast, Bradley and Carrie discuss: 00:00 - E-Commerce Strategies With Carrie Miller 04:07 - Global Teaching and Living Experiences 09:35 - E-Commerce Business Growth and Strategies 10:04 - Helium 10 Essential Tool for Agencies 13:52 - Success in a Competitive Apparel Market 18:44 - Learning From Mistakes in Product Inspections 19:38 - Security Risks and E-Commerce Challenges 24:41 - Success Through Consistency and Growth 28:13 - Unique Amazon & Walmart Strategies 32:09 - Optimizing Listing SEO Strategy With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Inventory Reimbursement Policy Update | Helium 10 https://www.helium10.com/blog/amazon-fba-inventory-reimbursement-policy-update/ TikTok Reportedly Bringing In-App Shopping to Spain and Ireland https://www.pymnts.com/news/ecommerce/2024/tiktok-reportedly-bringing-in-app-shopping-to-spain-and-ireland/ Additionally, we highlight significant updates on Amazon Seller Central. Discover the enhanced Voice of the Customer dashboard, which now includes new performance metrics and multilingual customer feedback. US-based brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app, offering a 360-degree view to elevate the shopping experience. New brand analytics features are also on the horizon, focusing on customer segmentation to better target new audiences and reduce cart abandonment. Lastly, we explore Helium 10's AI-powered features in the Listing Builder tool, designed to optimize and generate copy and seasonal AI images for Amazon Posts and product listings. Tune in for a comprehensive rundown of these updates and more! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - Amazon Reimbursement Changes 02:47 - TikTok Shop Expansion 04:00 - Voice of the Customer Updates 05:09 - Free 3D Models 06:42 - New Customer Segmentation 07:34 - Pro Training Tip: New AI Features Of Listing Builder ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon has a new reimbursement policy, TikTok is expanding to even more countries and free 3D models for sellers who have an iOS seller app. This and so much more on today's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: So the first story is about Amazon changing their reimbursement policy. So, starting November 1st of 2024, amazon is going to proactively reimburse sellers for FBA items that are lost in Amazon fulfillment centers. They're going to issue the reimbursement as soon as an item is reported as a loss by the fulfillment center, which you can actually track in the reimbursements report on seller central, and Amazon is hoping that this is going to be a more seamless experience that's going to save sellers time and money by minimizing the need to manually research and file claims for lost items. However, if you as a seller do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, then you're going to actually also have to file a manual claim when they don't proactively do it, if there's a glitch in the system. Additionally, any removal claims are still going to be need to be filed manually. Also, starting October 23rd, amazon is actually updating their eligibility window policy, so all manual claims must now be submitted with the following deadlines. So, first, a fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged. Second, an FBA customer returns claim can be submitted between 60 to 120 days after the customer refund or replacement date. Claims must not be submitted before 60 days to ensure that the customer has time to return the item to Amazon for processing. Third, a removal claim for items lost in transit can be submitted 15 to 75 days from the shipment creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you. And then, last, all other removal claims must be filed within 60 days of the shipment being delivered back to you. If you want more information, we actually wrote a blog so you can get that link to that blog in our description. So go ahead and check out the blog and it should answer all of your questions in regards to the new policy. Carrie Miller: All right, so next up, we have some TikTok shop news. TikTok shop is allegedly, or reportedly, going to be bringing in-app shopping to Ireland and Spain. According to this article, they're basically saying that they're expanding first to Ireland and Spain and have some plans to expand to more countries in Europe. Now, obviously, TikTok is already in these countries, but this is going to be the in-app shopping piece so that people can actually utilize TikTok shop here. And this is after a few months ago. It talks about here and here that TikTok had planned to bring this shopping feature to Spain, Germany, Italy, France and Ireland earlier this year, but they actually halted that because they wanted to focus on the US market. Now there's a lot of uncertainty with the US market, so they probably are going ahead with the expansion to Europe because of that. So we'll see what happens. I think this is an interesting development. It could be some really great opportunity for sellers to everywhere. So we'll see how this goes and you know, just keep your eye on these European countries. If you are a seller and you can potentially expand out there or, you know, maybe some influencers in these countries can start making money selling on TikTok shop. Carrie Miller: All right, next up, we have some information about how the voice of the customer dashboard has been updated as well as there are some new translation features. So Amazon says here to show you how your products perform against industry bank benchmarks, amazon has updated some features on the voice of the customer dashboard. The negative customer experience review rate and the NCX return rate show how your product review and return rates compared to the product category benchmarks. This information enables you to track your product performance over time so you can make informed decisions to improve quality. On the listings detail page, you can you to make corrective action and improve your product offerings. Amazon, finally also has enhanced the customer feedback section by now offering it in multiple languages. Previously it was only available in English and now it's available in multiple languages. Carrie Miller: All right, we actually have another update to share that was actually in your Seller Central dashboard and that was where it was announced, and it's for brand registered sellers in the US, and that is that you can now create free that's right, free 3D product models using the Amazon Seller iOS app. These models are gonna provide a 360 degree view of your product, which is going to further enhance your customer's shopping experience. So 3D scanning in the Amazon seller app is actually going to be a guided experience and the eligibility actually depends on the type of product is, because not all products are actually going to be good for a 360 model. So you know things like that more like hard products, and so they're going to look at the product category, the physical properties and other factors. So if your, if your products don't appear in the app for scanning, then that's probably wise because they're not actually eligible. In order to get access to this feature on your phone, you're going to need an iOS or an Apple device, and it has to have iOS 17 or newer, and your device language needs to be set to English. So you're going to also find instructions in the app on how to prepare your product for scanning, and a 3D artist will actually review each scanned model for quality and if your status if you basically it says in progress that means they've successfully received a scan, and then, once they've received the scan, it's going to take about three weeks to complete the model and then make it ready for your customers on your listing and it's going to actually just pop up there automatically, so you don't actually need to kind of check anywhere and upload it yourself. It'll automatically populate. So you just want to keep checking your listing to see if it's been populated. Carrie Miller: Okay, this last piece of news is actually with brand analytics. Amazon has actually introduced new brand analytics features that are going to help you to refine your segmentation of customers and help you to engage the following audiences. So the first audience is new audiences. That allows you to highlight declining top tier and declining promising customers segments for insights on groups of likely customers who are forecasted to spend less in the next year, and then next cart abandoners to spend less in the next year, and then next cart abandoners. So this audience is going to help you to engage and convert customers who have added your products to their cart and they have not yet completed their purchase. All right, so that is all the news, and you can see there's a lot going on. You know lots of really important information. So if you want to check anything further out, you can find some of those things in your seller central dashboard with some more information. Or if you want to check out our blog on those reimbursements, you can check that out as well. All right, so let's go ahead and get into our training tip of the week now. Carrie Miller: This is going to be in our listing builder, ai. We have a lot of really great ai features throughout helium 10 tools, but I wanted to focus on the ones that are in our listing builder because I think they might be a little bit overlooked or maybe you don't even know that they exist. This is one of our listings, this is our coffin shelf and what you need to do is you're going to just scroll all the way down. So we've already written this one and used AI there. But if you scroll all the way down to the bottom, you're going to see where it says Amazon posts, and sometimes you might have writer's block and not really know what to caption your Amazon posts with and you want to make sure that they're optimized. So what we will do is take the keywords that are in the listing here and just the information from the listing, and it's going to help write some different posts for you. So I just hit write it for me and then you're going to see some fully optimized posts come up here. So, for example, we've got here transform your space with this coffin shelf set, perfect for your goth decor. It includes a skull figurine and led pumpkin candle. Okay, so since ours does not include that, I'm going to just kind of I can just edit this if I wanted to use it. So you can basically kind of use it as a jumping off point and you can just start, you know, editing and doing whatever you need to do. You can also hit rewrite it for me and you can get some more suggestions that are rewritten for you right there and you can utilize those or kind of take some from this one and then add it to this one anything that you want to do, but that is a great way that you can get some optimized content for your Amazon posts. Carrie Miller: Next, we have how to generate AI images. Now, this is really cool because you can change these amazing backgrounds. Sometimes, especially going into different holiday seasons, you might want to put your product in a different background with a different holiday season. So all you need to do is just upload your product with a white background here and you'll just click browse and upload that and then you're going to choose a theme. So you could choose you know holiday and maybe you know Halloween or something like that, and it will give you kind of a suggested description. But you can actually edit this and do whatever you want to do. Carrie Miller: I already did one for you here. I uploaded this coffin shelf here and I chose holiday and Halloween spookiness, and I actually just kind of changed the item, the image description, and I was able to get some of these. Now, obviously, some of them are not perfect, but you can go ahead and edit the description and then hit generate images. Again. It'll generate some images that are different, so this is a really good place to get some of those really cool backgrounds, especially for those stationary products, and help to make your product look a lot more festive for the holidays or anything else. You can choose any of these themes. You can do home themes, abstract, whatever you want, and then you can choose a theme setting once you get over here. So really great cool things in Helium 10. We're always trying to innovate and give you the latest and greatest tools to help you with your Amazon business. All right, so thank you all for tuning in to this week's Weekly Buzz. We'll see you all next week to see what's buzzing.

Join us for an insightful episode where we chat with David Milstein, co-founder of SellCord, about the strategies that drive success on Walmart. David shares an inspiring success story of a client who saw their sales surge from $2,000 to $200,000 per month within just two months by leveraging strategic account managers and Walmart Fulfillment Services (WFS). We also discuss realistic expectations for Walmart sales growth, suggesting sellers aim for 10% to 20% of their Amazon sales, emphasizing the importance of focusing on Walmart to unlock its full potential. Explore the benefits and intricacies of using virtual multi-packs with Walmart Fulfillment Services in this episode. We discuss how virtual GTINs can create multiple listings for a single unit, like multi-packs of shampoo, without additional physical inventory, reducing storage fees and return orders while lowering WFS fees. David also sheds light on pricing strategies, highlighting the significance of the $10 price point, and the current beta status of virtual packs and their anticipated wider rollout, along with the role of promotions in driving sales on Walmart. Listen in as we navigate the intricacies of Walmart's promotional campaigns and recent updates to their item specifications. We cover different types of promotional campaigns such as category-specific events and flash deals, and the strategic advantages they offer. Learn about accessing these campaigns through the growth opportunities section and the newly introduced Item Spec 5.0, which shifts from category-based to product-type-based listings. David also shares essential tips for managing Walmart accounts, including consolidating multiple accounts, transferring reviews from Shopify, and utilizing Walmart's Review Accelerator Program. In episode 577 of the Serious Sellers Podcast, Carrie and David discuss: 00:00 - Walmart Success Stories and Strategies 07:23 - Walmart Virtual Pack and Promotion Strategy 11:08 - New Walmart Promotional and Listing Strategies 11:38 - Accessing Growth Opportunities and New Promo Campaigns 15:55 - Optimizing Attributes for Walmart Ranking 20:36 - Walmart Account Management Strategies 21:01 - Bringing Reviews to Walmart Restrictions 23:58 - Flash Deals for All Sellers 29:05 - PPC and Listing Optimization Strategies ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with David Milstein from SellCord and he's going to be talking about some Walmart success stories and some strategies to help you to become successful on Walmart. He'll also be talking about the new item, spec 5.0, and Walmart promotions that can help boost sales.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and this episode is our monthly live Walmart Wednesday show where we talk about anything and everything Walmart related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.   Carrie Miller: Welcome to another Walmart Wednesday. I'm so excited to have a very special guest today. We have David Milstein here, and so we're going to ask him a lot of questions. He is definitely one of the top experts in Walmart. He definitely has taught me a lot of what I know about Walmart, so definitely a privilege to have him here today. I'm going to go ahead and bring on David. Hi David.   David: Hey, Carrie, it's great to be on. Thank you for having me.   Carrie Miller: Yeah, thanks so much for coming on. So I told them a little bit about you. I mean, you are the co-founder of SellCord and you've been doing Walmart or in the Walmart game for like maybe three or four years now. Definitely an expert in Walmart and very, very knowledgeable about anything. Okay, so let's go ahead. And, David, I don't know if I've done enough justice for you about your background, but can you just tell a little bit about what you do at SellCord and just a little bit about you and your background and anything you want to let us know.   David: Of course. Of course, sure, thank you for the opportunity. So, yeah, so I'm one of the co-founders of SellCord. Uh, we are a Walmart focused agency, so we only work on brands, on their Walmart growth, and we've positioned ourselves to just be exclusively focused in this, in this space, as we understand the future and opportunity that Walmart does have to offer. It's always great to be alongside Carrie, a fellow like-minded individual, who is with us on this Walmart train, so we're excited to chat, as always.   Carrie Miller: Awesome. Okay. So let's go ahead and we're going to just get into the questions, and I think one of my first questions that I wanted to ask you about is because and I'll kind of give you a little bit of background a lot of people say you know, what kind of sales can I do on Walmart? You know if I'm doing, you know millions on Amazon, what can I do on Walmart? But I just wanted to see if you could give us some stories about, like a client who maybe got on Walmart. Maybe they were struggling with Walmart before they came to you and then you helped them to do certain things and they became successful. So, like you know what was the scenario, how did you help them? Any kind of thoughts you can give us about like client success stories would be kind of cool way to start this out.   David: For sure, for sure. Actually, Walmart just did a case study with us on one of our clients. So you go on LinkedIn, you guys could check out like a post on this brand, Simply Magic. Uh, this was a brand you know they have a lot of success just historically, both on Amazon. Actually, they were at Walmart before and they were working with us. They were just trying it out. They were doing about like two thousand dollars a month like really really low business, not really giving it the attention it deserved. They came to us, we met with them and just due to their you know experience, we're able to link them with some really insider people at Walmart to be able to work with like a good Sam, the strategic account manager, and working with like the WFS team, and within two months we're actually able to get their sales to 200k, which is like that's, I don't think that's a normal scenario, like we really did. It went above and beyond with them, but that's just because of the opportunity that they had to offer. Now this is a major, major player the Amazon space. However, we do work with brands of all sizes and we have just general expectations of what you can get from Walmart. We typically like to say you should aim for about 10% to 20% of your Amazon sales. So if you're doing like $2 million, $3 million on Amazon, you should be able to expect $200,000 to $300,000 a year, which is again a very solid opportunity.   David: It's obviously all about the long run, but so many accounts are coming to us. We meet these guys at shows all the time. Hey, I'm not even doing 1%, I'm doing 2% and just talking to them. It'll come down to some of the things we'll speak about in this call like different strategies, but it just often comes down to just focus and really giving Walmart the opportunity it deserves, but getting them up within just a few months the 5%, 10% and then it's about can we grow up more from there? And that's really where the opportunities lie, you know, if there's some more strategies to grow further than 10%, how you can do that and we'll speak, I think, a little bit about that more in this talk, in this podcast.   Carrie Miller: Yeah, Well, what do you think the top things are that they're not doing beforehand? Because I've definitely experienced this where people aren't necessarily doing. You know all the things they could do possibly, but what are some of the top things? People like they're just totally ignoring that they would never ignore any Amazon that you see with clients.   David: So so the same way that you would give the opportunity to, let's see your copy on Walmart compared to, let's say, you know, Amazon, Amazon, you're in there like which keywords do I need where in my title and my description? Specifics, like you're very detailed with it, and then you'll just kind of use the same copy on Walmart. Walmart has a completely different guide. You know like they want to have a very different set of copy. They want to have a shorter title descriptions should be more keyword rich and we've done actually a lot of research also on like the keyword tracking and indexing and we found that if you're lacking your main keywords within your copy, those are the highest scenarios of just not indexing for those keywords. It's so related I could show proof. Like not being not having your keywords in your copy, you're just not gonna index. And indexing is even worse than ranking. That means you just don't show up at all for that keyword. And these are basics. That's just one great example.   David: I think another very common one is being in the correct category or product type. We'll speak more about product types a little bit later. Just with Item Spec 5.0. Just being correctly categorized is so important because that determines which keywords you're able to rank for. Just don't make the mistake that Walmart is just some other random marketplace. It's going to be the next big marketplace. You can even see the trajectory of where things have come up thus far and how it compares to Amazon and just the growth it's seeing. And if you're missing that, you're just missing out on the opportunity. Treat it as if it's Amazon right now, you know. Think of it that this is an opportunity that Amazon was seven years ago, five years ago, whatever, whatever specific timeline. But understand that it is an opportunity. And if you had, the chance to do Amazon again now just think of it. What would you just do on Walmart?   Carrie Miller: Yeah, that's all good information. The next thing I wanted to talk about was the virtual packs, because I know I saw you post on LinkedIn about virtual packs that they had just come out. So what, you know what are they? You know how have they been doing? Have you seen a lot of success with them so far?   David: Yeah, for sure I really love the direction Walmart's going with all their beta programs and the new things that they're rolling out. You know I love that they kind of have like Amazon to kind of like go after. You know they don't have to be the pioneer, they can be like hey, this is something that we like about Amazon and they're going all out. You know there's so many new programs coming out and virtual packs is like the latest and greatest. I just want to make a distinction. It's not a virtual bundle, it's specifically a multi-pack on a single unit, and this really what it allows you to do is to create multiple listings for a single unit. So let's say, you're selling a bottle of shampoo. Instead of having to create a second GTIN to list a second bottle of shampoo with it, you can now create a virtual GTIN and you can do up to as many as you want. And where the real benefits come in is actually through using WFS for the fulfillment. So oftentimes you know you might want to list a three-pack or a four-pack or a five-pack and then when you send it to WFS it doesn't actually sell, and then you have to deal with storage fees, you have to do a return order. It's just such a pain.   David: So what this allows you to do is just to have one unit. You just send that into WFS and WFS will just create the virtual packs for you. And what's even nicer is that they will have actually consolidated and lowered WFS fee. Depending on how many units, for two units they reduce it by like a dollar for each one. You can look at the like. There's a great guide about this from Walmart where they give you the specific breakdown of the fees. But it's just a really good opportunity to expand your assortment and offer multi-packs where you might not necessarily have that opportunity. It also works really well when it comes to, let's say, you're in a category where, let's say, if you're under $10, there's an 8% commission break. So you think if you go two pack, if you had a separate two pack listing, you'd be paying that 15% fee because it's above $10. But with with virtual packs, you actually still locked into that eight percent fee as long as, like, the average price is lower. So that's really nice, you know, it's just like an opportunity that people aren't necessarily factoring in I just want to make a really cool point, though, about that is there's also in WFS if your products are under ten dollars. This is something actually people don't really know much about. I'm not sure why if your products are on WFS and your retail is under $10, there's a dollar fee that gets attributed to your product. So if you're selling it under $10, even if it's a multi pack of two and it's selling for $19, you still have to pay that dollar fee twice. So it's very important to factor in your pricing and how that impacts both your WFS and your fee.   Carrie Miller: That might actually be a reason to kind of lower your price if you're just at like the 12 or 13 dollar mark, maybe I don't know. I guess you'd have to do the numbers but.   David: It's kind of. It's kind of a hack. I like, like, I call, I call like the 10 perfect price.   Carrie Miller: Yeah.   David: It's exactly 10, because at 10 you don't have the WFS fee for a dollar, but if you're in certain categories you're still in the eight percent. So it's kind of like if you're at ten dollars on one cent, you're at 15% commission, and if you're $9.99, there's that extra dollar WFS fee.   Carrie Miller: Wow. So interesting.   David: So it's actually if you're around that price. Yeah.   Carrie Miller: Very, very good to know. And those virtual packs are in beta, right? So when do you think they're going to roll out to everybody?   David: Yeah. So from our information, they have like a virtual pack, a virtual bundle, virtual pack beta that we did months ago that only a limited amount of sellers got in, and other rolling it out across the board. The initial release was two weeks ago, I think on the June 13th, and then they're also going to be doing early sometime in July, I believe that should be the rest of the sellers that should be live for everyone and I'm pretty sure that's what. It's not confirmed, but we'll find out next month. You know, if you don't, you don't have it. It's a great opportunity. You know, open a case, reach out to your strategic account manager if you have one. Ask for these programs. You know they're here to help you and they'll try and get you in wherever you can.   Carrie Miller: Okay, so let's move on to another topic, and I want to talk about promotions. So let's go ahead and just talk about, like, what types of promotions does Walmart offer for sellers to participate in?   David: Totally. So, I mean promotions is such a great topic on Walmart. I think, after advertising or even combined with advertising, promotions is going to be the best way to grow your listings. Kind of referencing that previous case study we spoke about, the way we were able to see such insane results so quickly is because we enabled these items to go into promotion, that to really grow. And so just to speak about, like, the different types of promotions on Walmart, there's two main categories that exist. There's promo campaigns, which are like category specific and they happen during a specific set amount of time. For example, there's a July event happening throughout the entirety of the month of July and then you have different events here and there. You have some highlighted special events. You know that we just had like Walmart Plus week this past week and you have like Black Friday like, but there's generally more like you know this is allergy season or like some like some random home and cleaning week, like something that they come up with. You know just where they're trying to get some products in and you could automatically enroll in that. If you go to growth opportunities, you'll see promo campaigns.   David: If you don't have access to that just open a case and you'll be able to get access to that. You have to be an admin on the Solid Center account, which is pretty obvious, and you'll be able to roll your products in there and just be able to participate in that. And then another type of campaign which is called Flash Deals which is kind of similar to Flash Picks on Amazon, the difference being lightning deals on Amazon are Lightning deals are a single day, versus Flash Deals on Walmart run for a whole week and it's every week, I believe Sunday through Saturday, that it runs through a promo for your product and you can get in there with a basic 10% off and you can really roll through your catalog. You have to get approved for it, but you can't do back-to-back for the same product in two weeks, but you can do it every four weeks per product and it's actually a really, really great way to be able to quickly move your products because you get put into a special flash deal page and if you go to Walmart's home page, there's always a little icon for a lightning symbol. You can click it and, depending on how well your product does, it will fluctuate in its rank amongst the deal. So if you push a lot of ads, you'll actually quickly be able to move up the list just because you have a high conversion rate. Even if they're not clicking on the flash deals page, your listing just moves better. So you'll move up on the ranks and actually able to fly through units. Like that it's interesting. We've seen higher conversion rate. I mean it makes sense at a cheaper rate but very like a 30, 40% increase in sales, dollar wise, not even units specifically dollars. So even at the 10% discount, which is not a lot, you're still able to really kill it over there.   Carrie Miller: So do you have to have a strategic account manager for that? I've noticed a lot of accounts don't have access to those Flash Deals or Flash Picks.   David: I would say just open up a case. Yeah, I think with Flash Deals, Flash Picks it used to be called Flash Picks. They changed it to Flash Deals. No, that's Walmart, though wuickly changed things on the fly just to sound better, but open up a case. If you don't have a strategic account manager, just that case should be able to get it for you.   Carrie Miller: Cool, yeah, let's go ahead and talk about something that I just saw roll out recently, and it's the Item Spec 5.0. Can you just tell everyone what, what the Item Spec 5.0 is and how it can help with the visibility of products, or just any information you have on the Item Spec?   David: Yeah. So this is. This is one of the bigger buzzwords you know happening right now in the Walmart space and it's just because of how impactful this is for your listings and really planned forward with Walmart. Uh, Item Spec 4 came out quite a while ago and what they did was they changed the number of categories you were able to list under to like from like 20 something to like 77, and now, with Item Spec 5.0, they're doing it in a different, a different style. It's based on product type. That's how you set up your product, your items, rather than doing it in a general category, you now have to actually select the product type. This is similar to like my experience with Amazon. The minimal experience that I've had in the past with their flat files is you have to select, like, a product type prior to uploading it, so it's not a similar idea on Walmart. So I understand if you have a big assortment and you're trying to come up with how you could quickly list it. It could be a little bit harder now because you can't just generalize it into Home and Kitchen. You have to find your product types. But previously Walmart would automatically select the correct product type for your item and you can change it. But now that it's forced into the product type, as like the initial start, you do have to do a little bit more research on listing. But what's the point, aside from just the change in how you list your product and how you do edits to your product, what's the goal of what they're doing here.   David: So this is actually, I expect, 5.0 was previously first released on actually the 1p side. So if you're doing edits through item 360 or supplier one, you should already have familiarity with this and all that was already done by product type for a while. And what it does is it enables a whole bunch of more attributes by product type. So each category has, like its list of predetermined attributes, but it didn't tell you which ones you should fill out for this. Like it could be in sports and like you're selling, you know weights and it's like what sports team is this? It's not applicable to your weights, you know. But then if you have let's say you're selling now with the new product type if you're selling something related to like a sports, like an actual sports team, it'll ask you for the sports team, but if you're selling something that's not relevant, it won't make it a required category for you. So it's basically they make attributes that are dependent on your product type, which is really cool in the flat files they'll gray out certain areas and it'll actually have like recommended attributes that you should be filling out based on your product type.   David: So it's a lot more dependent. It's a lot more granular, which helps you fill in the correct detail with mine. This is like the number one thing that people are just what attributes do I fill out? There's just so many and some of them are useless, but like what's important. So now that with 5.0, I think it's only going to get better and better, Walmart's going to keep showing even more information on how to utilize it, but with this it enables you to actually see more attributes that were previously only restricted to one fee, which is interesting, as well as which attributes they recommend that you do fill out in order to rank better. So how does it impact your rank? I think this is like leaning into that Walmart's actually trying to not necessarily focus so much on the. You know, obviously, conversion rate is the number one driver of rank right now, but they want to have attributes actually have a bigger impact on your rank, because discoverability to them is something that's so important. So if you have like a very specified search, they want to be able to show your product, not just because of your relevancy from keywords, but also your relevancy due to attributes. So that's why it's so important to fill them out.   David: I want to sort of tip about Amazon Fill out every attribute you can, even if it's just as N/A as long as that's an option, obviously or just type in something basic, even though it's not applicable to your product, just so that you have everything filled out. If anyone ever comes searching for you, you have literally all the information you need there. It might take you some extra time, but it's totally worth it because you're then setting yourself up for future success. It also limits the ability for someone to hijack your listing with content rights issues. Someone could just put your listing in and they could fill out one attribute and now all of a sudden, your listing's content rights restricted for that one thing which could be some miscellaneous attribute. So there is the opportunities for you as a seller and also opportunity for people that might want to try to harm you. Not recommended. But there is so much happening with Item Spec 5.0 and I'm excited to see the great impact because it is it is slowly rolling out for a lot of sellers. It's not fully live for everyone. We're able to see from the UI if there's like an add items or update items feature. You can see from your items page. You'll know if you're like in 4.0 or if you're still in a Harfian 5.0. So a lot of cool stuff there and excited to see what comes.   Carrie Miller: So if you download it and still in the 4.0, do you just write a case to ask to get the Item Spec 5.0? Is that?   David: I don't think they're going to help you with that. I don't think so. I think it's just going to like they'll just tell you like they might not even know what they're talking about, honestly, in that case, but they'll also just say it's rolling out. You'll get it when you get it.   Carrie Miller: Okay.   David: Yeah, I wouldn't I wouldn't push for you to ask your Sam If you have a Sam, maybe it's worth off to pick it up to them but oftentimes they'll also just say, you know, you're you'll get it in in September, you know. Hopefully everyone gets this sooner than later.   Carrie Miller: Definitely. Um, somebody in the comments said that the drop downs in spec 5.0 are not working. I don't know if you have any. Have you had any any experience with that, with the drop downs not working or kind of some glitches with this, with the spec sheets?   David: Interesting. So the drop downs are possibly for if it's great, look, if it's grayed out, is that what it is? It's something that's grayed out. But if it's grayed out it's not relevant to that product type. And is this specifically in a flat file? Because you'll notice when you go to edit an item and through, like the item page, it will. It will be a whole new layout. It's going to look a lot cleaner, a lot newer and instead of having three different tabs, it's all going to be on one page going down. Are you experiencing the same issues there? There are definitely issues and actually as of today, if you log into SolidSign, you'll see a line on top that says there's issues with files right now. So they are having some issues right now as a whole Walmart, so don't go crazy on them If it's still not working in a couple of days and once that banner goes away, that's something to definitely want to take a look at. See if it's something with the flat file, see if you're able to manually edit it. In that case, I definitely suggest opening a case. But I was just working on a file earlier this week and it seemed to be working just fine.   Carrie Miller: Okay, so I'm going gonna go in straight to the questions. We've got a lot of questions up here, so I'm excited about this, a lot of good interaction here. So the first one is we have brands A and B already on Walmart but would like to test B without setting up another account. Can we test list these, these products, on existing account that belongs to A? So I guess like testing products on different.   David: Yeah, yeah, I mean there's, there's absolutely no issue with that, the only thing that you might consider is that it's going to say sold on ship by the store name. So if it's brand A, as long as you're okay with saying like brand B product is being sold on the ship by brand A, like that might be something to consider but there's no issue. But another thing you might want to consider is that if you eventually want to have an account added for brand B, it's a bit of a pain to have to transfer the content rights from account one to account B, but it is possible. If you set up brand portal for brand B on account A, I don't recommend that. You're kind of setting yourself up for future failure. But unless you plan to run everything through one account. We've actually worked with a lot of aggregators unless you plan to run everything through one account, we've actually worked with a lot of aggregators and at first a lot of them had one brand, like one account per brand, and they realized it was just such a disaster. Also think of it from like Walmart's perspective like they don't track accounts together, they don't really group them together, so they treat them as like 10 different accounts and it was just too hard for them to deal with Walmart. Too hard for them, like they would have access to beta programs in some accounts but not others, so it actually consolidated all to one account. It can become a little bit of like a billing issue if you have, like, different legal entities, but I would recommend sticking to one account unless you have a fear of really like getting suspended. But I would just recommend staying clear of doing anything that would get you in that in the first place.   Carrie Miller: The next question is about the best way to bring reviews from Shopify or Amazon, if that's allowed.   David: This is a good question. So there's a few options here. So, firstly, you're not allowed to bring in reviews from Amazon. Amazon officially, according to the terms of service, they own their reviews. You're not allowed to bring them to Walmart. Walmart actually won't even allow you to upload them. Back in the day, you'd be able to get away with it even though it wasn't recommended, but these days you cannot do that. You can, however, bring in organic reviews from Shopify and as well as from other sites as well, just not Amazon specifically. So there is a free version through Walmart. You just go to reviewsindicationwalmart.com. You'll be able to sign up for it. You can work with your Sam to get access to. It is through a company called Aspective. I believe Walmart purchase them. There are other tools as well, like there's the Yotpo, which officially does it. There's also Bizarre Voice, which, if you're like a bigger brand, I want to go that route because it's in the case to many, many platforms. But for most of like Amazon sellers, I find this just very expensive for what you're looking for. So I would just check out again that reviews indication the online economy. You can also message them if you have any questions. Just reviewsindication at Walmart.com, we'll go to them.   Carrie Miller: All right. So the next one kind of goes with it, and it's about you know, is there a fine program on Walmart. So what is the similar program on Walmart?   David: Right. So, Walmart does have what they call the review accelerator program. There is a requirement in order to get into it, which is you do have to have a sale. Recently they did change some things up. It used to be limited to five reviews, now it's up to 10 reviews, and if you work with a service provider. I believe it's up to 20. It's available through growth opportunities. They charge $10 per review. They recently changed the specifics of the program so I don't want to misspeak over here, but if you look in you can see the exact details of like. Walmart is great with their guides, like their guides are amazing and they're typically up to date. Just click on the guides you can read through, like the whole program. But growth opportunities reviews indication, I'm sorry review accelerator program that will give you what you're looking for and you can enroll products. There's even something cool which they say is there, but I've never actually seen it's something called a pre-purchase. So post-purchase is very common, where someone purchases your product. Walmart will accept the buy and then give them a $3 credit to leave a review, you're not guaranteed to get a five-star review. Just keep that in mind. You could get a one-star review through the review accelerator program, but there's something called a pre-purchase, which I'm not sure when it's going to be enabled, but this actually will allow you to discount an item on Walmart in order to get a review up to 100% off. I've never seen it, but it's something that does exist in.   Carrie Miller: Wow.   David: You can see an option for this. You can enroll your items.   Carrie Miller: The next question is is SellCord able to get my Walmart account access to a Sam? Strategic account manager is a Sam. For anyone who doesn't know.   David: Right. For sure, we can definitely help with that. We work directly with Walmart. We have our own like agency level Sam and we work with them to in order to get a Sam through Walmart. Also, depending on what category and we work with a lot of categories we can even just reach out directly to other Sam's to try and get someone approved. They typically expect you to have good sales somewhere. We've seen randomly accounts get assigned to Sam. Walmart's trying to do like as much as they can, even for the lower end accounts, but for like. If you're like a smaller account, Walmart might not necessarily go for it, but if you could prove like sales to them, either from Amazon or from like another website, that's kind of the best way to get it. But we've had a lot of success with that. If you guys, if you want to reach out, we could definitely give that a shot.   Carrie Miller: All right, here's kind of a follow-up with. The other question Is Flash Deals, are Flash Deals offered to brand owners only?   David: No, you know, it's not restricted. Actually, here's a little fun, little fun fact there's sponsored brand ads, which is actually exclusive to brand owners right through advertising. You're not allowed to do if you sell, if you resell. But there's actually something called sponsored product, sponsored brand, like Flash Deals, which you can use, instead of having like the brand logo, to say flash deals and you can list your items that you're reselling. It's exclusively managed through Walmart you have to work with, like your product manager, but you can definitely run Flash Deals on items that you do not own the brand for.   Carrie Miller: Someone asked where do I download or where do you download spec 5.0 from?   David: It will either be on your account or not when you go to your items page to go ahead and make updates so you have like you have like on the top right Like add items or manage items. You'll just see from there it'll be a little bit of a different UI. Things will look a little bit different than they were before. Previous, it was like it would give you by template. You could update it by category or by g10 match now, just as like by g10 match or like by product or product, something like that. And if you click on like, do by g10 match that's my favorite to do it g10 match, just throwing all your g10s in there and just export the file and you'll see the name of the file will say 5.0, or we'll say something like 4.5.   Carrie Miller: Here's another question, should our brand prioritize matching Amazon's prices on Walmart or focus on offering flash deals?   David: Wow, this is, that's a great question. So, uh, I want to touch on this earlier with. I just want to talk about couponing, which I think would be something that also a long conversation, generally speaking, for most of you. Amazon is your main business and you shouldn't jeopardize your main business because of Amazon. If you're listing on Amazon is bringing in so much more than Walmart you don't want to risk losing your business there. We have found that Amazon is a little slow sometimes to catch price differences. We've been able to run a 10% flash deals for a week and actually be cheaper than Amazon, and the price on Amazon will. We won't lose the buy box and Amazon won't catch up. What I would just recommend is if you could get away with it for as long as you could and let's say Amazon does give you problems. Just quickly change your price on Amazon, just you got a monitor you gotta be on top of your game. What's cool is that coupons, which is also a beta program, is the only way, as of today, they able to actually offer a cheaper price on Walmart than on Amazon without having to lower your Amazon price at all. So there's a lot of strategy around that you could. Also, if you have a Sam, you can work with your Sam to be like, let's say, you want to get into a bigger program where they request like a 30% discount. You could do like 10% strike through and then a 20% coupon. They'll work with you and because they understand the Walmart damage on Walmart issue, I think that's the biggest issue Walmart's trying to deal with is how do you get a promo on Walmart without impacting Amazon? That's why Walmart loves Walmart-only sellers. They love these guys. They don't care about their Amazon, they're all invested in Walmart and there is maybe a strategy to having a Walmart-specific catalog. If you have a lot of different products develop bundles or even go back to virtual packs. Play around with things and see what you can do to differentiate your Walmart from your Amazon listings. There's also you could have a different UPC that you use on Walmart versus Amazon. I'm not sure that's going to last forever, but it does. It is a good way to keep Amazon from price matching your items.   Carrie Miller: Let's see the next question here. Once copy is set up, products are properly categories and PPC is running, other than those two and those three tasks, what? What are other daily, weekly, monthly tasks that SellCord would do to make my Walmart business successful? What could a new customer expect to see SellCord to be working on every month in their account?   David: So it's not just the copy on the categorization, there's also attributes. You know it's played a very big role, kind of spoke about, especially with items spec 5.0. And then PPC is really it's not a set end and forget. It's set up with Walmart. You know you want to make sure that you're constantly, you know, revisiting PPC, checking in daily, seeing how things are going, what's doing better, what's doing worse, especially at launch. It's so important to be tweaking things, you know. You see, we didn't really talk PPC strategy much, but learning what's happening, especially if you're new to Walmart, you can't just expect things to be a certain way. Every account, every listing has its own history, which is just so complex. It makes things so much fun just to be able to learn within each account. There's also constant work that you can do just to see like copy as well. It's not a set and I forget it situation. You want to test something out. You want to learn more keywords and implement them into your copy. You want to try out different categories, different product types, to see if you can succeed in different areas as well. There's also just working with brands to discuss promotion strategies, to just continuously work and figure things out. There's also constant audits you have to do on your listings.   David: Walmart is like I'm not going to say notorious. It doesn't sound nice, but your images could just revert back. Your variation could split up your copy. If you have multiple paragraphs, it's squished into one paragraph. These things happen all the time. There's constant audits that you have to do just to make sure your things are, your content is good, and then it's just about primarily utilizing PPC as well as just promotional strategies to grow and grow, and there's also a lot of tracking information you know you have many items you want to be able to see. Let's say, keyword tracking. You know how. Am I ranking for my main keywords? Am I doing well overall? Is there more opportunity? Do I need to go more aggressively? Because even in ads like, are you ROAS focused or are you trying to just grow general sales? There's so much to go, depending on your strategy, Just like we deal with many, many different size accounts. We deal with accounts that are doing literally $5,000,10,000 a month. And then there's also nine figure Walmart sellers. You know that are PPC isn't necessarily their larger thing. It's about like having a strong pricing strategy because they have to win by $1. And then, not even having big margins, they just have to just make units sell. So so many different strategies depending on the count types.   Carrie Miller: All right. Last question what program is best for keywords on Walmart and for optimizing your listing in general?   David: Okay, so I'm a little biased over here, folks. So obviously Helium 10 is a fantastic tool for any keyword research. I live in Cerebro and Magnet. The fact that they're available for Walmart, I love it. It shows you. I mean, the amount of data that's in there is just fascinating. You can learn immediately what your top keywords are for your product. They have a search volume which is so impactful. It shows you historical so you can see, since it's seasonality, you can see one was this product doing well. It gives you the past, like two years or something like that's great. It'll really show you like where and when you can expect to do well. You also have to do the work you can't just like go here's everything. Do the work, make sure you're not hitting branded keywords, make sure they're relevant to your product, obviously. But it is really solid in terms of just keyword research, very, very highly recommended. In terms of optimization auger listings program-wise. I am also biased here, but that's just because this is what we do. We do listing optimization as a company, so obviously I'm going to plug SellCord, Carrie does Helium 10 have some sort of like AI tool to optimize listings for Walmart.   Carrie Miller: So we do. We have a Listing Builder and as you, basically, you put the keywords in a keyword bank and then, as you write them into your listing, they get crossed off, so you make sure that they're fully optimized. So yeah, we have a Listing Builder that will help you to optimize using the keywords you find with Cerebro for Walmart.   David: I'm sure it's fantastic. I mean, obviously we have a self core strategy, but I mean you guys make amazing tools. Definitely give it a shot.   Carrie Miller: All right, that's all we have. Thank you so much, David, for answering all those questions. We had a lot of great questions, and definitely David's the you know the best to ask all these amazing questions too. So thank you so much, David, for being on. And again, if you are interested in SellCord, David, can you say your email address and how they can get in contact with you again?   David: For sure. You can send us an email to david@sellcord.com S-E-L-L-C-O-R-D.com. You can do info@sellcord.com. If you want just more general, hit us up. Visit our website. Sign up over there. There's a lot to talk about.   Carrie Miller: All right, sounds good. Thank you everyone for joining and we hope you have a great rest of the day. Bye, everyone.  

Get ready for an insightful episode as we gear up for Amazon Prime Day with strategies from some of the most experienced sellers in the business. We kick things off with Abdul, a seasoned seller who shares his journey of nearly a decade on Amazon. Listen in as Abdul recounts his best and worst Prime Day moments, including how he achieved a 2-3X sales increase last year without relying on costly promotions. Instead, Abdul utilized coupon codes, price adjustments, and leveraged off-Amazon traffic through social media and email campaigns. He also shares his game plan for this year, including starting targeted broadcasts a week before Prime Day to maximize engagement and sales. Next, we shift gears to hear from Abe Chomali who has worked with multiple sellers, including a remarkable success story of a national electronics brand. This brand skyrocketed from $15,000 to $1 million in sales in a single day thanks to a premium deal position and massive advertising push. We also explore common pitfalls, such as internal miscommunications that can sabotage deals, and discuss the latest tactics for Prime Day 2024. Key strategies include leveraging new promotion types and recapturing potential sales from ad spend leading up to and during Prime Day. Finally, we share diverse seller experiences and strategies for Prime Day from Rolando Rosas, Gonzalo Zamora, Carrie Miller, and Huy Nguyen, highlighting both successes and challenges. From managing PPC budgets effectively to the potential pitfalls of overspending on ads, we cover it all. Sellers like Rolando found that turning off PPC on Prime Day didn't negatively impact sales, saving significant costs. We also explore the use of Amazon Live for increased exposure without extra expenditure and the crucial role of Helium 10 tools in managing campaigns and tracking performance. By leveraging tools like Helium 10's Cerebro and Market Tracker, sellers can optimize for Prime Day-specific keywords and ensure continued sales momentum. In episode 575 of the Serious Sellers Podcast, Bradley, Abdul, Abe, Gonzalo, Rolando, Carrie, and Huy discuss: 00:00 - Amazon Sellers Prime Day Strategy From Experienced Sellers 01:09 - Prime Day Strategy for New Sellers 02:54 - Improving Amazon Sales Strategies Over Time 08:15 - Maximizing Strategies for Prime Day 12:34 - New Strategies for Promotions and Sales 16:55 - Prime Day Sales Strategy Success 18:14 - Prime Day Strategies & Tools 27:19 - Successful Strategies for Prime Day Sales 35:20 - Optimizing Prime Day Sales Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Prime Day is coming up, so to continue in our series of Prime Day readiness episodes, we've invited seasoned Amazon sellers who've sold millions of dollars on the platform to give some of their best and worst stories from previous Prime Days along with what they're planning to do this Prime Day. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimensions so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Prime day was just announced, although, of course, helium 10 serious sellers podcast listeners have been knowing when prime day was going to be since April, since we predicted it but we weren't sure. But now everybody's sure July 16 and 17 is the day, all right. Bradley Sutton: So, if you're a brand-new seller, by definition, this is going to be your first prime day, and so what I wanted to do is not just have me here give you guys a step-by-step tutorial. I wanted to bring different sellers on to ask them what their experience is, whether it's their own accounts or maybe, uh, they have a lot of clients who they've helped with their prime days, and it's funny, because the answer is not always oh, you've got to go all in the answer from some of these sellers. I'm not sure what they're going to say. Some of the sellers might say you know what I don't do extensive discounts on Prime Day, and that's fine too. We want to make sure that we give you guys a complete view of what people are doing and not doing on Prime Day, but just know that, hey, there's not just one size fits all, where there's one strategy and everybody's got to do it or else you're a failure on Prime Day. I think that's going to be, hopefully, the theme that you learn today that there's different strokes for different folks, and it's okay. So, the first seller I'm going to bring on the show with us today he's been on the podcast before is Abdul. Abdul, How's it going? Abdul: Hey, Bradley, good, good and yourself. Bradley Sutton: Pretty good, pretty good Now. You and I have hung out all over the world. You used to come to our Elite workshops and we had it in California. I know at that time you were living in New Jersey. We've also hung out in Lahore, Pakistan. Is that where you're at right now? Are you in Pakistan? Abdul: Yes, I am, and indeed. Bradley Sutton: So, what time is it over there? Abdul: So, we're like 12 hours ahead of you. It's like 11PM. Bradley Sutton: 11PM. Thank you for coming on so late. Now for people who maybe haven't heard your Serious Sellers podcast episodes. How long have you been selling on Amazon? Abdul: So, we're going up to eight, nine years, but the first few years were not so good. I did everything wrong, and just after that it's just been fixing things and it's been a roller coaster. Bradley Sutton: All right, now, eight, nine years you've been there for the prime days and so tell us let me just start off, this is going to be a similar question as what I'm going to ask others what was the best thing you've ever done on a prime day? Like, maybe it could have even been an accident, but what's the best Prime Day result you had where maybe sales were up 50%, sales were up 4X? Whatever the case, what can you remember was your best Prime Day? Abdul: I think 2X, 3X last year was good. Bradley Sutton: Was that coming from a certain strategy, like, did you run Prime exclusive discounts, a lightning deal, or was it just 100% organic extra traffic? Abdul: So, that's something we did not do last year. Last year we did not do exclusive discounts, flash sales, because I think correct me if I'm wrong those are usually 200, 300 per ASIN. They can get very pricey quickly, right, sure? So, we did not do that. Last year we did a lot of. We signed up for whatever free we could find and we ran coupon codes, discounts. We fixed our pricing beforehand to make sure that our prices were just right, leading a month, two months before the Prime Days. Bradley Sutton: Okay, so what was your strategy right before Prime Day? Did you have anything different that you did leading up to Prime Day? Abdul: No PPC ran as usual. We just kept an eye. If anything was running out of budget, we would put more juice into those PPC campaigns. Otherwise, we were just concentrating on coupon codes off Amazon advertisements. We have a large following now, so we send out messages on our social media, on our email distributions, so bringing a lot of off Amazon traffic to our store. Bradley Sutton: Okay, yeah, that's definitely good. And so, what are you doing in that regards for this year? Like, what's your plans leading up to this year's Prime Day? What kind of promotions are you doing for your off Amazon this year? Like, what's your plans leading up to this year's Prime Day? Are you what kind of promotions are you doing for your off-Amazon traffic? Are you like telling them, hey, we're going to have a Prime Day discount, or something like that? Abdul: So yeah, leading now that it's announced because people my customers don't like vague, it's going to happen in June, July. So as soon as it's announced, you start preparing for your broadcast. So roughly a week before anything you do a week before the dates, it's just prepping. You can't. People don't take that seriously. So, say, about seven to 10 days, you start, you hit them with the first message and you have a series of follow-ups A lot of many chats, if you have subscribers in many chats. A lot of emails. My social media if I have Facebook following or Instagram following you just start hitting them with what your deal is, what your products are, where to find them and to remind them. Don't go to my website, have the Amazon logo prominent. So usually, I don't like to drive people to Amazon store my Amazon products. I like them to go from social media to my own website. But this will be an exception. Bradley Sutton: Now, what are you telling them, like, what are you doing? Are you doing prime exclusive discount? Are you just going to have a clippable coupon? Are you just running a discount as a regular discount price offer? What are, what is your plans for this July 16, 17? Abdul: I think it's going to be a visible coupon code this year, clippable discounts or typical clippable coupons. People tend to forget, so if something is right in front of them for everyone to see, as soon as someone lands on my page on my product, I want them to see the discount and I want them to be able to just apply the coupon and you don't want to put any hurdles in front of them. Bradley Sutton: What's your projected sales this year? Just so people have an idea about your level. What do you think you're going to hit for overall Not for Prime Day, but for your year. We're about halfway through the year. What do you think you're going to end up at? Abdul: This year has been a challenge. I have a lot of hijackers Just before Prime Day. I would touch that. We do see a lot of activity where they're using that infamous. There's a new badge, often return badge I'm being hit with that with my best sellers, and there's every year we see that. So that's been a struggle. We have to keep an eye on that and honestly, I struggle with that every year, yeah, so it's hard to say. It's always a surprise. It's hard to put a number on what this year is going to be like. Bradley Sutton: Yeah, but what was your best year? Was it during COVID? Abdul: During COVID, yeah, we were hitting 60,000 sales, 60k a month, so that was our best time. But after that I had some family issues still dealing with sick parents, so I haven't been able to give it much time and attention like I used to. Bradley Sutton: Well, that's the beauty about Amazon. You can be at home in New Jersey pushing it. You can go home to Pakistan to take care of family and still be running your business. That's the beauty about our industry. Well, Abdul, I wish you the best of success for this year's Prime Day. Thank you for sharing your knowledge with us and yeah, we'll definitely connect after to see how it was all right. Abdul: You're welcome. Thank you, take care. Bradley Sutton: Next up, we've got Abe coming on. Your kind of a contrast with Abdul's just working with his own account, but you see many people's accounts because you work with a lot of sellers and so you've got some unique, unique viewpoints as far as selling on Prime Day and what you should do and what you shouldn't do. So, a similar question like amongst you know different accounts you've worked on previous Prime Day, is there something that was sticks out as like the best Prime Day for somebody? Like what's a cool anecdote you could provide us? Abe: Yeah. So, this anecdote is one which really stuck out by itself. It's one which is going to apply to very few sellers, but it was an eye popper. So, I work with a brand that has national distribution, so it's a recognized brand, and I work with them to sell a line of electronics like in the $200 plus price range. Now we were having trouble getting traction because in the electronics category there are lots of foreign competitors that sell the same thing for 40% less. So, the brand said we really want to make a push, we really want to see if it's possible to make Amazon pop. They were able to get a SAS core rep. They were able to work with the SAS core rep and say we want a premium deal position on prime day, something that's not in the dashboard, because there are spots that you can get that are not in the dashboard. When you have a SAS core rep, they vet you and they have to make sure that they think you can sell that amount. And that's part of the key, because they say this spot can sell $4 million for us. If you can't sell and you can't fulfill $4 million, we don't even want to talk to you. That's worth what the spot is. Abe: So, they were vetted, they were checked. They actually they couldn't even send enough inventory because Amazon could not process it. They had to share the information from their warehouses with Amazon and they accepted the information. Well, that day, prime Day, every single thing was turned all the way on. We launched 30 campaigns of every ad type, you know four different autos at different price points, high-priced ranking campaigns like every single type you've ever heard an experiment about. All launched on the same day and in 24 hours, they went from selling $15,000 a day on one on the hero skew. They sold a million dollars in one day of that skew, which is something like. Bradley Sutton: $15,000 to 1 million on that. So that means that there had to be a good number that was fulfilled by merchant too, because no way they had all that inventory in Amazon. Abe: Right yeah. three quarters of it was filled by merchant. yeah, so it can't be reproduced. A lot of people suggest very impressive things like it could be done if you flip the right switch. No, this is not. I would be surprised if I ever am part of a thing like this again. But I had the front row seat for it. Bradley Sutton: I love that. I love that. Now let's talk about the complete opposite. What was a disaster for somebody? Like somebody just did nothing, or maybe somebody screwed up on their discounts or they didn't realize it could stack, or have you ever what's the worst prime day you've ever heard of that happened to somebody? Abe: The worst prime day. It's a thing that keeps happening, but it's just as bad. Every single time it happens you have somebody who is not working with somebody else within the same company. They launch a coupon a week before. The new low price of 30 days is below the price of the submitted deal. Boom, your deal does not run. And every time it happens there's a meltdown because people count on prime day and all of a sudden it didn't work. They can't understand why. They tell me, Hey, why aren't we selling? Where's the volume? Why aren't we even showing for the deal? I said did anybody in your place run any kind of discount or coupon in the last couple of weeks? Cause we don't get a notification about everything they do in their account? And all of a sudden, you'll hear the yelling that Bob ran a coupon two weeks ago. What are we doing, Bob? He ruined everything! Bradley Sutton: Wow! Okay, so now what you know, things have changed in the last, in the last Prime Day. You know there's new rules as far as like discounts and coupons and plus there's new ways to. You know there's. I don't I don't know if brand Taylor promotions has been around for a full year yet, but I don't I'm not sure if that was around last year. Abe: They keep changing it, so yeah, and. Bradley Sutton: Yeah, and yeah, even the one. Even in itself, it's not what it was two months ago, you know. So, right. So, with that, all that in mind, we're now talking about 2024 Prime Day. What are some general things that that trying this year with some of these new changes in mind. Abe: So, the number one thing we're going to be trying is, like you mentioned, the brand tailor promotions. There's something like 10 different types of promotions in there and what we're doing with every brand we work with, we're actually setting aside an hour for time to work with them instead of our usual, you know, shorter amount of time. We say listen, we need to spend an hour to look at each one, read the terms of what each one applies to and think about if this applies to our brand and if it does, let's lean into it. And with Prime Day, a number of those discounts are for people who looked at your product but didn't buy, for people who put it in your cart but didn't buy. And we want to know. What we want to do is all of the ad spend that we spent leading up to Prime Day, all of the money that we spent on Prime Day that didn't turn into sales. We want to do anything we can to capture it in the days and 10 days or two weeks afterwards. Bradley Sutton: Prime Day already has a lot of, you know, better conversion rate than normal days because people are coming on Amazon with more intent to buy. But if you are targeting people who already had even intent to buy before, because they added to the cart but they abandoned it you know that's one of the brand cart or cart abandoners is one of the brand tailor promotions that's like should do even better for you if, like, they're already coming on Amazon and they're already somebody who almost pulled the trigger on buying your product before. So that's, I think that's a great strategy to target, to target them. Abe: Yeah, I mean these brand tailor promotions have. In some cases, they've been fantastic. They do what DSP promised to do, which is to chase people around after they originally looked at you. These promotions are doing it more effectively than DSP in a lot of cases, because it's really direct and a big thing which is key is that they gave us the ability to run these promos at an ASIN level, which was originally it was just for the brand overall and at that point it was really clumsy in terms of running deals plus stacking something that goes across your whole brand. Bradley Sutton: Are you doing anything differently in Helium 10 as far as for Prime Day, like doing some historical research or looking at search volumes, or is just kind of like saying you know keyword tracker, paying special attention, or it's kind of like business as usual for you? Abe: So, I'll tell you one of the features we love best and I'm not sure which level of Helium 10 you need for it is the historical rank tracker for keywords. In Cerebro we love to compare time periods and with the accounts that are connected long enough, we can see how Prime Day did last year and we can compare Prime Day to different peak periods and we use those to set budgets. The number one thing we do when managing Prime Day, we don't do much with bids. We don't have a special bidding program for Prime Day the number one thing is being visible to shoppers as long as possible during the day, which is budget management. And the budget management goes also along with inventory management. You have to have enough product to sell and then you have to show enough to sell all the product you have. That's where all the planning comes in and that's where all the holes fall apart. Usually, either people didn't plan enough inventory, either people didn't assess the impact of their discounts against their regular margins, and then nothing is left over to spend on an actual ad. There's all the different parts that work together. But going back to Helium 10, it gives us an idea of how much of a boost we need in order to get full coverage those days. Bradley Sutton: Thank you so much for joining us and giving us your insights and definitely want to keep us updated in the Elite Facebook group to let us know how some of these things worked out for you. Abe: Be happy too. Bradley Sutton: I'm going to invite three people on at the same time. We're just going to have kind of like a mini round table for the next few minutes and let's go ahead and invite the next group. We've got Gonzalo, we've got Rolando and we've got Carrie. So, we've got three experienced Amazon sellers of different of different levels, but experienced Amazon sellers of different levels, but all have multiple prime days under their belt. So, we're going to start with our two guests. Gonzalo, you've been on the Spanish podcast. I've never had you on the English podcast before, though right. Gonzalo: Right. Bradley Sutton: Okay, so give us some of your background. Where are you based and tell us how long you've been selling on Amazon. Gonzalo: I'm based in Chile in South America, in Santiago, and I have been a seller from 2019 before COVID. Bradley Sutton: Okay, so you've got about like you know, depending on if you're counting the prime deal days or the other one that comes up, you know you got at least three, four prime days under your belt. Now let's just stick with you for a second here. What was your best prime day results. Like where it was really a big increase over sales, and then if you can remember what contributed to that. Gonzalo: I have one that I X by three in one year. That was pretty amazing. Bradley Sutton: Was it by accident, or did you do something different that year that really worked? Gonzalo: Actually, it was the one that I set as basis for the next year and I replied the same strategy from them. And what I make is, on my top seller product, I actually decrease the bids and increase the budget, so I'm just waiting for the sales, basically, but just on the top seller. On the rest of the product, especially on the ones that I need to move, I do the opposite thing. I create one week before I create a retargeting campaign because it's shown that you need to be seen seven times before someone bought your product. You need to be seen seven times before someone bought your product. So, I tried to show to the same person seven times before Prime to push them to buy the product on Prime. Bradley Sutton: You got some buyer psychology going there. I like it. I like it, yeah, excellent. Gonzalo: So, for me Prime started one week before. Bradley Sutton: What was your most unsuccessful Prime Day? Where sales just stayed the same or even went down, or you made a mistake and something didn't happen. Do you remember? I remember any. Do you have any bad stories for us from Prime Day? Gonzalo: The only one is I think it was the first one that I didn't realize that I got out of budget on my campaigns. I was selling great. I get out of target. Obviously, my sales drops and I didn't realize until the next day. Bradley Sutton: All right, we'll call back to you, so stay here Next up, Rolando. Rolando was just on the podcast a few weeks ago and same question for you. We've been asking your best Prime Day and, if you can remember, what was the reason for that success? Rolando: We're one of those birds where Prime Day doesn't mean anything for us. Really, it hasn't moved the needle. Last year I would say it was probably our best, and that's because we turned off the PPC. And what we found the year before that so that'd be two years ago was, we were like, oh, let's do something for Prime Day and we'll crank up the juice with ads. We saw a lot of clicks, but we didn't move the needle any further than the previous year. It didn't move the needle further than our average daily sales. So last year we said no PPC and we didn't even see a huge drop in terms of our regular run rates or anything like that. It was right around the same, like in just another day. So, for us that's a victory in that we didn't waste thousands of dollars for people that are browsing and we just kept selling. So that was, I would say, a win for us to really see the difference one year go cranking out on PPC, one year not cranking out on PPC, and so we learned a lot by doing that. Bradley Sutton: And that's important for everybody here. Don't think that, hey, I have to do something bold and outrageous on prime day or else I'm a failure. You know like Rolando's company has sold tens of millions of dollars on Amazon and you just heard from him. You know they've tried both and that when you're selling on Amazon for a while, you can try something one year and try something else. I myself haven't done. I don't I don't do too much on Prime Day outside of just managing my budgets and trying to, leading up to Prime Day, making sure I'm ranked organically where I want to. But that's super important to know that if you don't do anything special, that doesn't mean you're a complete failure. Rolando: You know what you could do. That doesn't cost any money and something that we are going to be doing this year. We did this three years ago and also for is that around Prime Day, we start going live. It's great because Amazon does have a lot of stuff going on their social media accounts saying come to our website. You know, check out the live. So being live. Are you talking about Amazon Live. Amazon Live. So, we'll go live those days. It'll run on our Amazon store. It'll actually replay later on the Amazon store. So, we have content. We have our faces on there. We show the product how to use it. We talk about different things. So, exposure wise, it gets people to see oh, these are the people behind the curtain that are part of this company. So, from that standpoint, we look at live as a great day to get new eyeballs without having to spend a ton of money. Bradley Sutton: Going back to Gonzalo, how does Helium 10 play a role in what your strategies are Like? What aspects are you using? You know, helium 10, obviously you're not using Helium 10 to create coupons and things like that or register for deals, because we don't have that. But on the research side, what are you doing? Or on the um or on the advertising side? Gonzalo: First of all, Helium 10 is crucial because I control my all my pay-per-click on Adtomic yeah, it's crucial for me healing time. And then I have two tools that I love. The first one is market tracker that I regularly is going to take how the sale is going and who are my competitors, and the second one is keyword tracking. Obviously, I'm watching always what is my ranking and what is, how do I doing and how it is impact the pay per click that I'm doing. Bradley Sutton: On keyword tracker, are you like putting boost on and then really checking, like your sponsored and organic, like on prime day, making sure you're not losing your sponsored rank and then, if you do, you  increase your bid? Or is that how you're using keyword tracker? Gonzalo: Yeah, that way, and I also, when I start, when I open a new campaign on a new keyword, I'm start tracking with that, with the rocket, to see if I'm doing some impact or not on that keyword. Bradley Sutton: All right, good. Rolando, what are you do? I mean prime day or Prime Day. What are your go-to Helium 10 tools? Rolando: I love, love the dashboard. I love the below the insights, where it tells you all you know, your competitor and all that Below. That is a row that's super customizable, where you can look at things with your by-product performance or by advertising. And it is for me the thing because we're really big in the last 18 months is focusing on profitability and we can go line by line, item by item. It's got everything in so you know your net profit per product and you can pick out the losers, cut them or be like we got to liquidate them or hey, we've got more margin on these, these group here. Let's add some more PPC and see what happens. And now you can work more intelligently than in the past, where maybe the PPC data was over there and the sales data was over here. This combines both of that, so you know immediately these are the losers. They got to do something on them right now. Bradley Sutton: Love it. Speaking of the dashboard, something I think a lot of people sleep on at least those with a diamond plan is add competitors to that dashboard, because it's not just about your product and then set up what we call them insights, that you can consider them alerts. But then it's especially good, like for Prime Day or around Prime Day, somebody goes out of stock, somebody's changed their title one of the competitors. Somebody adds a coupon, starts a coupon. Somebody stops a coupon. There's little things that you can set alerts, that if you don't have Helium 10, fine, you still got to be looking for these things, but you just got to manually go to all these pages, start, you know, have somebody refresh a screen. But if you've got the diamond plan and you guys are using that dashboard that Rolando was talking about, add your competitors and look at, monitor their listings, you can't see their exact sales. Obviously, Helium 10 is not hacking people's accounts. But you'll see estimated sales and things, but you'll know when they change their image or when they change a coupon or have a sale price. So that's something important to look at. Last question we'll, we'll just stick with Rolando. Then we'll go back to Gonzalo. This year, prime day, same thing as last year. You're not going to do, anything special or are you going to do the lives or are you going to do any discounting or any off-amazon promotion? What's your strategy this year? Rolando: So, this year we're definitely going to do live. Then we're going to add something we've never done before. We've never done prime exclusive deals never. I hate giving money away if I have to, but in the, in the spirit of experimentation to see if prime exclusives work for us, we've got probably a dozen products that we will be doing some form. One of the things that we literally this morning was one of our meetings. We've found an opportunity where a multi-pack unit where we could sell 50 as well as a hundred. Nobody in our category has had anything like that and we know from what our amazon folks are telling us when we talk to them. They're telling us don't sleep on multi-packs. They keep telling us that they said that the man for multi packs is going up and up and up and up and up. So, a while back ago we tried just that not on a Prime Day. We added some more multi packs. Guess what? I'm kicking myself because we weren't doing it five years ago. So, we're gonna try some exclusives tied with some additional multi packs to see how that works with buyers that are looking for things in volume. Bradley Sutton: All right, same question for you, Gonzalo. What's the plan? What is the plan of attack this year? Gonzalo: It's the same one that I just mentioned. I just started for my main product I'm going to love it and stay calm on it and the one that I need to push a little bit. Actually, today I set the campaign with retargeting and increased bidding one week previous. Bradley Sutton: Awesome, all right, well, guys, thank you so much. Appreciate sharing your knowledge with us today. All right, Carrie, how many Prime days under your belt? Carrie: I've been selling since 2016. So, I guess eight. Bradley Sutton: Do you have? I know you've got a lot of horror stories, just in general crazy things, and I'm going to save some of those for future podcasts with you. Yeah, but do you have? Let's start on the opposite side. Do you have any horror stories that specifically are related to Prime Day? or at least just maybe a prime day that just didn't work out for you. Carrie: No, what's really cool about our sales is, over the years, they've just incrementally increased, and so every prime day has been better than the last, and so it's not been like, oh, one day we did like 200,000 in sales or something, but it's like we definitely did a substantial amount more than the year before and the year before. And so, year over year, we're increasing. Bradley Sutton: That's good. So, you never had one where you accidentally did too big of a discount or you thought you were qualified for a deal and you ended up not doing it. It's been pretty much as planned. Carrie: Yeah, for Prime Day. I mean, I have accidentally done a really big discount on a coupon where it was like something that was supposed to be $15 was like $1.99. And I was like, wow, it's selling really well. So off of prime day I've done that, you know. Bradley Sutton: But not for prime day. And then do you remember what year was your best prime day Last year? Have one that sticks out. Carrie: Last year was the biggest yeah cause every year it's gotten bigger. It was about 16,000. I remember our first one. It was like we were selling about $400 a day and I remember it went up to like a thousand dollars that day and we were like, oh my gosh, and so now we've gone quite a bit more for that day. Bradley Sutton: So, you did $16,000 on one day. Yeah, on Prime Day last year. And what would you attribute that to? Did you do something different or a special campaign just really worked out, or what happened? Carrie: We do coupons and so not only in the days leading up to Prime Day but also after, we still get a good amount of sales well over our normal average, and so I think that's a big part of it. But, yeah, we offer coupons and like the discounts, not Prime Day exclusive discounts or anything like that, we just do our normal discounts and that's how we do it and it works out really well. And you always have to make sure your listing is optimized and that you've got good product reviews, and so you know if you're, if your listing isn't optimized, you're going to want to turn off the ads on those particular products or if you have kind of bad reviews. But you're, you're heroes. You know if you do some, some discounts on there and you have it fully optimized, it's, it's definitely worth it. Bradley Sutton: Now speaking of Helium 10, we're going share her screen now and I want you to actually show, step-by-step, a couple strategies that you think are important for a seller to do leading up to Prime Days. Carrie: So, this is one of my favorite tools. I think Abe was mentioning this because I know he really likes this tool too. You can use this in a lot of different ways, but basically, you're going to do what I do is I just do a single ASIN search on a main competitor. In this situation, because I'm looking at Prime Day and I wanted to give you an example of you know some, a way to find some good Prime Day keywords. There's this, this vacuum mop that I have actually purchased and I know a lot of people have purchased this particular mop for Prime Day because it's usually a pretty good deal and so I wanted to just show you how you can find kind of Prime Day specific keywords. So, I took this ASIN and did a reverse ASIN search here, and what I love about this Cerebro tool is the show historical trend tool. Now, when you go to show historical trend, it's going to give you 24 months of data, so you can go all the way back 24 months and you can see where an ASIN was ranked organically and for their sponsored. You can also see the search volume history, and so it's really, really helpful so you can go back to the last prime day and the prime day before. It's just kind of just right there. So, what I'm going to do is I'm going to click on this July 2023, because that was when our prime day was last year, and then I'm going to go down and click apply filters, because I want to just look at this month specifically, because I'm looking for prime day specific keywords. Okay, so, um, when, when I'm in this historical trend, if I go down here, you're going to see basically all of the keywords that this particular product was ranking for organically and sponsored. You can see their actual rank here. But I want to look for you can filter this down and I usually like to look at phrases containing. So, one of the phrases I like to look at is prime and if I hit apply filters, then if I go down here, I can see all of the kind of Prime Day keywords. Carrie: Now, this particular product they're ranking. They're one of the top sellers, I know, on Prime Day, but their organic rank on these major keywords is, you know, 230. They're in the 200s. They're way behind. So, they're not even really, they hadn't even advertised on these keywords, probably because they didn't really know they existed. So now, if you can go back, you can find the historical keywords. You can create campaigns with these specific keywords in them and you can start targeting those. I mean they've only they only look targeted this one. It was a Prime Day vacuums 1100 search volume, totally missing out on 8500 in search volume. You can also see here this is actually our up-to-date information. It's showing the trending of these keywords going up, up, up. Now a lot of times you'll see these keywords and it's like you know a month before it's going to be like oh there's, you know, 200 searches or whatever. So, this gives you the information of how much they're increasing and so you can even start these campaigns, you know, a month early, two months early, to just start getting yourself, you know, ranked on those keywords. And you can also leave these campaigns going all year round, kind of as an evergreen campaign, to just make sure that you're at the top of those searches and so that they have all their Christmas gifts you know a bunch of Christmas gifts for their family in December. You can you know search phrases containing gifts or anything that really pertains to your particular product. During Prime Day you can start searching for those terms you can look at. You know some of your biggest competitors, like the biggest competitor, and you can see what kind of keywords they're. You know they're ranking for but maybe not really capitalizing on, and so this is just a really, I think, amazing tool to get historical data and utilize it for this particular Prime Day. Bradley Sutton: Awesome, awesome. Thank you for sharing that with us. I mean, you can use this what she was talking about for almost any period of the year, but obviously we're talking about Prime Day now, so that's why it's especially beneficial for you guys to use that leading up into prime days. Carrie: We have a prime day checklist that we put together that has amazing information from. We have Destiny Wishon from Better Media. She gave some PPC tips. We have Emma from Marketing by Emma, and she gave a lot of really incredible tips for optimizing your listing. These things are it's not too late to do them. So, there's a lot of stuff on this list that you could really implement. Implement now, even if you feel like you're kind of like behind in the game. These are tips also you can use year-round, because it's really good optimization. So, make sure you download that, check it out, do as much as you can before Prime Day, and it's going to help your conversion, even if you're just doing a small discount it will help your conversion. Bradley Sutton: So h10.me/primelist, h10.me/primelist. And then we will go ahead and invite we up, Huy, how's it going? Huy: Hey, how's it going, Bradley. Bradley Sutton: Pretty good, pretty good. Now what about you, we? How many prime days do you think you've experienced in your lifetime, your amazon lifetime? Huy: Since the beginning, so kind of lost count, I don't know, probably plus five years. What year did it actually start, Bradley? Bradley Sutton: I don't even remember. It was before. And then, plus, there's two prime days a year. But let's just say you have a lot of prime days under your belt. Now, something I've been asking the different guests is what was the best prime day you had where, just like, sales were way more than normal and way more than other primaries? Do you remember what year that was or what the numbers were kind of? Huy: I don't remember the year, but it was definitely before COVID One of the things that it might've been the second year that prime day had been announced, right, and this was prior to them doing it only kind of like once a year, right, cause then they switched off to doing it twice a year, probably the biggest opportunity, the biggest win that we had. It wasn't intentional, it was actually when we got mentioned on. They used to do a live stream during Prime Day, right, Amazon did a live stream. They actually mentioned one of our products and we've never sold more products in one day than on that day. So, our product got mentioned in the live stream. We started seeing sales climb up. All the units we had allocated to that promotion were sold out pretty quick, but fortunately we were watching it and we were able to go in and adjust the quantities that we wanted to put in that promotion. So that's probably one of the things is like you definitely want to be making sure that you're looking at how many units you have available in that promotion and if you have the opportunity to adjust it just based on the demand. You know that was a huge win for us, I think. On the other end, though, Bradley Bradley Sutton: Disaster, any disasters or crazy things that happen. Huy: Not necessarily the disasters, but just to kind of put a point to that other one where it's like, if you put too many quantity in there, it's kind of like a psychological game as well, right? So, when there's a lot of deals that are going on, customers are looking and then they've got that progress bar where it says, hey, how many people have claimed this deal. So, if you put in too many units up in the beginning and then you're stuck between that below 10% claim number, people are not as excited to go out and claim those deals. So, I think that finding that balance of having it over 50% claimed people looking at it and then having that FOMO where they're going to go out and jump on it. So, I think, in terms of disasters, I'm going to be a hundred percent honest, we haven't been doing a lot of prime, uh, prime day, actual deals, lightning deals, and the reason why is the past couple of yeah, past couple of times it has not been effective. You know like, yeah, it's uh cost. What does it cost? $1,000 to run a deal, even if you have it on the day. What we used to do is we used to put all of our items available and put it into the promotion and then we, when they tell us the schedule, then we cancel the ones out that weren't actually on Prime Day or kind of you know, within that range, because they were putting some of us, like you know, the week before Prime Day or just a couple days after that was already not effective. But I think that because Amazon switched to allowing everybody to provide that Prime exclusive discount you know, like not having an actual deal but just kind of marking it off and then getting that Prime Day exclusive badge that has actually probably changed the most for us. We found that to be most effective. There's no cost to do it and I think that everybody's got that strategy where there's just too much inventory of Prime Day deals out there that when Amazon expanded it out beyond just those lightning deals, everybody just started looking outside as well. Bradley Sutton: I'm happy you mentioned that because I think that people need to understand that. Once I've said it five times today is that prime day success is not contingent on, he who does the most deals or he who spends the most money in in PPC, or you have to do prime exclusive discounts or you have to do lightning deals. No, you can have success on prime day in a lot of different ways. For some people, that is what's needed, or for some people, other people, it's doing everything like. Like Abe mentioned that crazy experience of somebody who went from $15,000 to $1 million on one product on Prime Day because they went all in on something that probably is not duplicatable. But again, there's different ways to have success on Prime Day. Again, Gonzalo, Rolando, Huy, and then Abe and Abdul, thank you, and Carrie, of course. Thank you so much for joining us and we'll see you guys' next week. Bye-bye now.

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch TikTok Shop Marks 500,000+ Merchants in the US https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/ Amazon's latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-small-business-month-with-new-immersive-educational-hub-and-over-250-000-in-grants Amazon issued a new policy update in seller forums regarding low-inventory fees. Moving from defense to offense in the Amazon marketplace, our conversation shifts to the art of strategic advertising. We lay out how to use sponsored brand and product ads to not only protect your listings but also to proactively stake your claim in new territories. Carrie Miller unpacks the wisdom behind a proactive approach, providing practical advice on employing competitor analysis to your advantage. Together, we outline how to harness these insights for defending against competitors eyeing your listings and for targeting theirs, ensuring that you remain a formidable presence amidst the fierce online selling arena. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:50 - 500K TikTok Shop Sellers 02:43 - New Amazon Discount Page 04:16 - Amazon Fake Reviews 05:43 - Amazon FedEx Shipping 06:05 - Amazon Grants 06:26 - Low Inventory Fee Postponed 08:26 - Helium 10 New Feature Alerts 10:44 - Training Tip Of The Week

In this episode of Saint Alphonsus Wellcast, Candi Zappia, CHES, teams up Carrie Miller, RN, to discuss the signs of excessive screen time, and its impact on mental and physical health, productivity, and relationships.

We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon updates its dietary supplements seller's policy https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy# eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/ Magento bug exploited to steal payment data from ecommerce websites https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites Amazon invests $25 million in a 10-year research collaboration to advance AI https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-collaboration-to-advance-ai Amazon announces over €700 million investment in robotics and AI powered technologies across Europe https://www.aboutamazon.eu/news/innovation/amazon-announces-over-700-million-investment-in-robotics-and-ai-powered-technologies-across-europe Exclusive: The FTC is probing Amazon's new controversial fees in its $140 billion seller business https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/ We're proud to announce the launch of the new and improved Freedom Ticket course! Our award-winning, best-in-class FBA course has been streamlined and updated, so it delivers even more value in less time—setting up Freedom Ticket students just like you for sustainable Amazon success in 2024 and beyond. https://www.helium10.com/blog/freedom-ticket-fba-course/ And, for an added edge in the e-commerce arena, Carrie Miller shows us a savvy strategy for leveraging Helium 10's Cerebro for your Walmart listings, serving up another round of invaluable tips and tricks for selling on Walmart.com. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:46 - Supplement Policy Update 02:05 - Ebay Utilizes AI 02:57 - Magento Payment Vulnerability 03:36 - Amazon Invests in AI 06:35 - FTC Probing about New Fees 07:15 - New Freedom Ticket Course 09:35 - Pro Training Tip: Cerebro for Walmart Transcript Carrie Miller: Amazon updates its dietary supplement sellers policy. Amazon and eBay invest heavily in AI for their e-commerce platforms, and what does the FTC have to say about all of the new fees for storage that Amazon has imposed? This and so much more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think Carrie Miller: Welcome to another episode of the Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our weekly buzz episode, where we give you all of the latest Amazon, Walmart and e-commerce news. We also give you a serious strategy for serious sellers at any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into our first article, and this first article is about how Amazon is updating their dietary supplement sellers policy. Now, this is kind of a long time coming. This has been in the works for a few years, and so basically, what's happening is, instead of the seller being able to send in their third party testing and certificates and just submit them through Seller Central, now the analysis has to be done and sent straight from a lab to Amazon. So it's actually a more direct approach. They want to make sure they can really verify that these supplements have been third-party tested, and that goes for all the compliance that they have. So what it says is that if you want to ensure that your listings are compliant with the policy, that you just need to go to manage your compliance dashboard and initiate the test for each of these products. This actually came about because there was a private lab that was actually testing the quality. So the quality some of the dietary supplements on Amazon was requested question repeatedly over the past several years and they found that maybe some of the supplements didn't have exactly what they said in them. So this is probably a really good thing for consumers and, you know it'll help the sellers to really be able to verify that their products are really legit and what they say. They are so curious to know what you think. If you are a nutritional supplement seller, what do you think about this new qualification that you have to or compliance thing that you have to do? Carrie Miller: Okay, next article is about eBay, and eBay is actually using AI to deliver personalized recommendations to fashion shoppers. Now, this, I think, is really cool because a lot of stuff on eBay is used and so when somebody looks at some sort of a style, they actually are going to recommend similar style products. It's going to be based on the previous 10 clicks, so sometimes this could be good and sometimes not, because maybe somebody clicked on something they like. I don't like that, but it could get quite a few more sales and more exposure for sellers because it'll start recommending these similar styled clothing items to buyers. So I think this could be a really cool thing. They're starting with fashion and then they're going to move out to other categories, and this could be a really good thing for especially eBay sellers when you're selling used items, to help people to find your items much faster. Carrie Miller: And the next article is about Magento. Magento has had a bug that really exploited the payment area, so it basically left vulnerable to bad actors to be able to steal payment information data on your Magento site. There are 150,000 Magento sites. There are over 150,000 Magento sites out there site. There is a fix for this, and so you can basically download the fix or upload the fix. However, it works usually with a developer and you can make sure to secure your website so that you do not have somebody that can go in and steal your payment information. Carrie Miller: And next, this is a really interesting piece of news, and that is Amazon is investing $25 million in a 10-year research collaboration to advance AI. So they're doing this with the University of Washington and the University of Tuscuba I don't know how to say it and NVIDIA, and they're all focused on AI. So I think this gives sellers a really good opportunity to really focus on AI in the next few years, because this is the direction that Amazon is going. So the more that we can stay on top of it, the better that we can sell our products and get what you know get the products that we want to get into the customer hands. Um, so it's going to be, I think, a lot of innovation over the next few years. In addition to that, they have invested $700 million in robotics and AI-powered technologies in Europe. Some of the things I think these are really cool to look at how the Amazon warehouse does things, but they're actually. They have this innovation lab that's in Italy, and this is where scientists go all over the world where they're investing in these technologies, and this is where scientists go all over the world where they're investing in these technologies, and some of the technologies that have come out of here are really quite interesting and I want to scroll down and show you. Carrie Miller: So we've got the universal robotic labeler. So it's a high-speed auto-labeling technology so this is kind of how it looks and they can basically quickly label all those packages. And then there's a universal item sorter and they can basically quickly label all those packages and then there's a universal item sorter so they can use these machines to sort all the items and make sure they're sorted efficiently to deliver them to the locations every day, and they're usually sorted into where their similar locations or destinations are. There's an automated tote retrieval, which I think is really kind of an interesting thing. They basically have these totes where they put all the products in to be packaged so really interesting. They have a bag containerization all kinds of really cool stuff. An automated guided cart that goes through the Amazon fulfillment centers and a flat sorter robotic induct so if anything falls off or they basically can pick things up and put it back on where it needs to be. And a palletizer it's a robotic palletizer. Really interesting stuff here Automated packaging, so basically they wouldn't even need people, which is crazy. Carrie Miller: And then Amazon robotics floor so really interesting stuff that is coming out of Amazon and so I think the more they already are using robotics and a lot of these technologies in their Amazon warehouses. So the more time that goes on as they continue to research, I think there's gonna be more of this involved. Obviously, people are going to need to be there to operate in these types of machineries, but probably less people involved. But it's also going to be important, you know, just because there's also a lot of investment going into AI for the actual platform itself. So we really need to stay on top of AI, make sure that our listings are going to be something that the AI can read and deliver to customers, so definitely something to keep on your list to stay up to date on that information. Carrie Miller: The next article is from fortunecom, basically, and they have a whole article about the FTC and how it's basically probing and questioning Amazon's controversial fees, and this came after a lot of outrage from sellers over the fees. So they have been looking into this because of know just so much has been going on. There's been a lot of noise about this, so we'll have to wait and see what the FTC thinks about this, what they're going to do about it and if it's something that they can do something about. So we'll stay tuned on that, all right. So that is all for the news that we have this week. Carrie Miller: Okay, so let's go ahead and get into the Helium 10 feature updates. Now, this is one of my favorite updates that we have, and that is we have Freedom Ticket 4.0. This is perfect for beginners as well as advanced. There's something for everyone here. Kevin King is leading this Freedom Ticket 4.0. And so you've got a lot of great information from Kevin King on how to get started with your business. We also have a bunch of expert guests that are really giving you some really great information. So if you are advanced, you're going to have that. If you're a beginner, we have stuff about product research, how to find your product, how to calculate profitability correctly, how to know when to pay yourself insurance all that great stuff so that you are fully prepared for your business. But for any of those who are more advanced, you've got also some great modules like, for example, the power of AI for Amazon sellers. That's done by Steve Simonson. Carrie Miller: There's some stuff about exiting your business. We have Scott Dietz from the Northbound Group, and he talks about beginning with the end in mind, because your exit is going to be where you make most of your money from your business. Then we also have some listing, content, optimization things, how to help your customers find your products, and, if you go down even further, we had Destaney Wishon, who talked about pay-per-click advertising, did a great job in explaining pay-per-click advertising and how to utilize PPC on Amazon. We have some great information about supply chain logistics how to source and ship your products and so we have some expert guests on that. And we also have some great information from eCommerce Chris on compliance, which is really, really important to make sure that you don't get banned from Amazon as a seller, that you stay in good compliance with their policies. Carrie Miller: And I think one of my favorite modules on here was finding and hiring VAs and managers for your business. Josh Hadley led that one and really did a very good job, step by step, of showing how to hire the best talent for your business. So if you're advanced or if you're a beginner, this is perfect for you, and if you have employees, you can have them take this course If you want them to be better versed in the Amazon world, help them to understand, get a really good education on how Amazon works. This is perfect. You can have them go through the course and they're going to learn so much, but it is for everyone. I learned so much even just listening to some of these experts that talked about all these different topics. So just listening to some of these experts that talked about all these different topics. So definitely check it out, you are going to love it. Carrie Miller: Okay, so now I'm going to go ahead and get into the training tip of the week, which is Cerebro for Walmart. A lot of people don't even know that we have Cerebro for Walmart, but it is an incredible tool to optimize your Walmart business by helping with your listing optimization and your pay-per-click advertising. So I'm going to go ahead and share my screen and show you how this works. So what you're going to do is you're going to go to Cerebro and you need to make sure to choose Walmart, which is way at the bottom. So usually it's at amazoncom, but you want to scroll all the way down here to walmartcom and you want to choose the walmartcom market. Okay, the next thing you want to do is you want to go to walmartcom. Now I have just chosen garlic presses here and we do. Carrie Miller: Just another note we do have x ray for Walmart here, but I like to pull x ray because I like to use this to find the product IDs, and this is basically where this is like an ASIN on Amazon, but they have product IDs. Another way you can find it is by just going to the actual listing, and you can you can scroll over to the very right, the very far end of it, and it's at the very end. It's this number, right here is the product ID number. So what you're going to do is you're going to basically copy that product ID, so I can just copy it right here and I'm going to put it into Cerebro. Now you can do more than one product ID at one time, but I'm just going to do this one, and this is going to pull up all the keywords for this particular product ID. Carrie Miller: That shows you all of the keywords that they are ranking for organically and sponsored, so you can see down here all of their keywords. You can see the search volume on Walmart and you can see it on Amazon. Now, I wouldn't be dismayed about the low search volume. You still are going to make sales Even if there's a low, low search volume. I've made some good sales on those keywords for my own business. Carrie Miller: But something that I love to do too is I like to sort by the sponsored rank. So I like to see exactly where my competitors are advertising. So this is going to show pretty much their exact strategy, because they don't have as many. A lot of people are using exact keywords, exact matches, so this is going to show you exactly where they are advertising. It's going to give you a huge list of really good keywords that you can utilize in your listing. And another thing you can do is you can just sort by organic rank. You can clear these filters. I had them on, I think, a little bit earlier, but see, there's actually even more keywords here that they're advertising on, and so we can see that there's a lot of really good keywords that are going to be very, very relevant. By just sorting the sponsored rank, you can see the organic rank. I sometimes like to filter by organic rank to see where they're ranked, maybe one to 10. You can also sort by volume. Carrie Miller: On Walmart or on Amazon, you can sort by phrases containing. So maybe you wanted to just see. You know, press all the phrases containing, press and, basically you know, pull up a bunch of very relevant key terms, and so this is an incredible tool to help you to find those keywords for Walmart, and it's definitely helped me. I've done a great job with these keywords on my pay-per-click advertising. The exact matches have done really well. So if you take the time to do this research, maybe take the top 10 to 20 keywords that you want to focus on on Walmart I think it's a really good strategy. Carrie Miller: Really write them into your listing. Make sure that you have these keywords in your title the main one that you want to focus on, at least in your title. Don't keyword stuff, because they will actually penalize you on Walmart for that. Have your main keyword phrase in there and then write these keyword phrases throughout your listing to optimize it and also start your pay-per-click advertising with these exact match terms and I think you will be pleasantly surprised at the results that you see. That is all that we have this week for the Weekly Buzz. Thank you so much for tuning in and we hope that you check out ou

Join us as we unpack the latest buzz in the Amazon and Walmart world, from their exciting announcement of their conferences to TikTok Shop's strategic enhancements amidst shutdown rumors. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Mark your calendar—Amazon Accelerate, our fifth annual selling partner conference, is returning to Seattle from September 17 to 19, 2024! https://sell.amazon.com/blog/announcements/amazon-accelerate-2024-save-the-date With a Ban Looming, TikTok Pushes Forward with New Commerce Features https://www.retailtouchpoints.com/topics/digital-commerce/with-a-ban-looming-tiktok-pushes-forward-with-new-commerce-features Walmart replaces plastic e-commerce envelopes with recyclable paper https://www.greenbiz.com/article/walmart-replaces-plastic-e-commerce-envelopes-recyclable-paper Walmart Seller Summit 2024 Announcement https://www.walmartmarketplacesellersummit.com/ Switching gears, we talk about how you can get discounts on your Helium 10 membership with the refer a friend feature. We also share a handy tip on leveraging historical search data to capitalize on seasonal trends, proving that strategic advertising on low-volume keywords can give sellers an edge before peak season hits. So, join us for a riveting exploration of these developments and take away actionable strategies to enhance your Amazon and Walmart selling journey. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:41 - Amazon Accelerate Dates 01:45 - TikTok Shop New Features 03:58 - Walmart Replaces Plastic with Paper 05:02 - Walmart Seller Summit 06:23 - Helium 10 Refer a Friend 07:25 - Pro Training Tip: Historical Ranks And Search Volume Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Ever wondered what it takes to get your product to the top of Walmart's search results? We've cracked the code and our host, Carrie Miller, is here to share every inside tip and strategy you need to make your Walmart listings shine. In this episode, we discuss everything from the importance of choosing the right product type to mastering the listing quality score without resorting to the pitfalls of title stuffing. Compliance with Walmart's guidelines is key, and we talk about the balance between PPC campaigns and organic search enhancements that could transform your rankings. Plus, we can't forget the tactical use of Walmart's SEM tool to harness the power of Google ads—a game-changer for driving traffic to your listings. As we dive deeper into the ecosystem of Walmart's online presence, one thing is clear: the influence of digital word-of-mouth is not to be underestimated. We explore the emerging role of the Walmart Creator program and how influencers can catapult your products into the social media spotlight. Agencies like SellCord, Blue Ryse, and Ecom Creative Crew get a nod for their expertise in navigating listing challenges, and we remind sellers of the resources available through our Walmart.com tools inside Helium 10. Wrapping up, we send out an invitation to join the Winning with Walmart group—your go-to hub for community support and answers to all your Walmart-related queries. Remember, success at Walmart may be a podcast away, so tune in, get inspired, and let's make those sales numbers soar! In episode 530 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Ranking Strategies For Walmart Listings 04:22 - Walmart's SEM Offers Growth Opportunities 12:37 - Walmart Listing Optimization Guide 13:40 - Walmart Traffic, Influencers, Branding, and Agencies 16:54 - Walmart Application and Brand Registry 22:43 - Ranking Strategies For Walmart Products 24:16 - Join The Winning With Walmart Group ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: In today's episode we're going to be talking about how to rank on Walmart, some new tools that Walmart is offering to help you with your sales and ranking, and also just how Helium 10 tools can help you with your PPC and also your listing optimization. Bradley Sutton: How cool is that? Pretty cool, I think. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers podcast by Helium 10. My name is Keri and I'm going to be your host. This is our winning with Walmart episode, where we go live and give you some Walmart information and answer all of your Walmart questions live, alright. Somebody asked this is a great question how do you rank organically in Walmart? Is it the same algorithm as Amazon? There's actually a few different components to ranking on Walmart. The first one is product type. Your product type is really important because the product type is connected to the keywords for your actual product. If you're in the wrong product type, it's going to make it hard for you to actually rank. The first thing you want to do is go to your growth opportunities tab and check your product type. You can click on the details for each product listing and it'll tell you a product type up at the top. If the product type is definitely wrong, then you're going to want to make sure to fix that. Sometimes, what you can do is you can A B test the product types, because some product types include a lot more keywords. That means you're going to be able to rank and show up and basically index for any of those keywords. If you aren't in the right product type though with the most keywords, then it's going to be hard to rank for this. For example, I know someone did for supplements. It was nutritional supplements and herbal supplements or something like that. They changed their product type to nutritional supplements and that encompassed a lot more keywords than herbal supplements. You want to really take a look at those product types. Make sure that you have the right product type. That's first for ranking. The second thing is you want to make sure that you have a high listing score. You want to make sure you're in the 90s at least for your listing quality score. Look on that dashboard and make sure you're doing that. Carrie Miller: Things like stuffing your title. If you use the same titles that you do on Amazon a lot of times they'll suppress you a bit, because Walmart does not like stuffing titles. You want to make sure to follow the guidelines for the titles and just the entire listing. Make sure that you write the keywords that you want to rank for into your listing. If there's a specific phrase, if there's some targeted phrases, you're going to want to write those phrases in the exact form. Maybe there's 15 to 20. You want to write those throughout. Obviously, your most important phrase should be in the title. Those are the first things that you're going to want to do. The next thing is you're going to want to get sales. It is important to get some clicks ads to carts and conversions. I know some people do some search find by. There's some people who do different coupons. Sometimes people send traffic from TikTok and people will search on Walmart. They'll just search for the actual product through the keyword. There's a few different ways to do it, but really you're going to want to click add to cart and conversion. Carrie Miller: That's how you're going to help to rank. PPC is really, really helpful. If you're doing PPC along with that, that is a great way to rank. You really get some good ranking juice with PPC. Definitely try all of those things. Those are all the best combination of things to rank because it all goes together. Make sure that you're also putting in as many attributes in the backend as possible so you can rank for those as well. Those are the basics for ranking, but it's not really the same as Amazon, because Amazon's really giving you a lot of ranking juice for outside traffic. Walmart does have some outside traffic things that they have going on, but it's not necessarily helping with rank. There is something that I wanted to talk about. It's called SEM and it's on your growth opportunities tab. It's the very last one and it's basically Google ads. They used to do this for free and now it's. Unfortunately, you have to pay for it. What they're doing is they're giving you the ability to drive Google ads directly to your Walmart listings. That is a great way to get some outside traffic. That could potentially also help your rank because of the conversions and things like that. Check out the SEM at the very end. Very easy to set up those Google shopping ads and you can start showing it for Google shopping and get more conversions that way. Carrie Miller: I think we have another question Does Walmart take care of the shipping to the client? Can I ship products from China directly to the Walmart warehouse? I've actually never shipped directly from the China warehouse. The thing about it is I don't believe they're going to be receiving large shipments for you as your first starting out. So the best thing would probably be to ship your products to a 3PL and then ship them into the Walmart warehouses. That's what I would recommend in general, and then, if you don't sell out on Walmart, you can use it for Amazon, you can use it for TikTok shop, so that way you have better control over your inventory. So I think someone else said, no, you can't. So yeah, I know you can with Amazon and or used to be able to. You know we were shipping containers directly to Amazon and it's this little harder now. But you know, it sounds like somebody else said you can't ship directly from China, so ship to a 3PL, then ship into WFS, and that is the best way to go. Carrie Miller: I think something else that I wanted to kind of point out to everyone is that we actually do have some tools with Helium 10. And I did have some. I've had some meetings recently with some sellers and they are. You know, I think we're all kind of forgetting some of these tools that Helium 10 has and I wanted to kind of bring it back to your attention. So I'm going to just show you some keyword research tools and like, for example, garlic press. Okay, so we always use the garlic press kind of example. But what we want to do is what we can do here is we can actually pull our x-ray extension. We have x-ray for Walmart here and what we can do is we can copy the product IDs and do a reverse search on Cerebro for keywords. Now I like to look for kind of the main. You know things. Actually, I was looking at decorative pillow. I want to look at decorative pillows, decorative pillows. So I'm going to search for that and we'll see if we can find some. A lot of times these are kind of interesting and diverse. So let's go ahead and pull the Helium 10 extension. So, for anyone who's listening, I'm just pulling our Chrome extension for Helium 10. This is going to show revenue for each product. It's going to show the product IDs, it's going to show reviews. It's going to show a lot of great information to help you kind of better make good decisions, for not only you know what products to start selling on here, but also how to kind of position your own products. Carrie Miller: So what I usually like to do is kind of look for things that are selling pretty well. So it looks like this snow leopard pillow is selling pretty well. So what we can do is we can just paste that into Walmart for Cerebro. Now you have to choose. You have to scroll all the way down to Walmart Marketplace in Cerebro to choose the Walmart Marketplace to do this, and it's basically this product ID. Now, if you don't have, you know, the X-ray pulled up, you can actually find it on the listing page itself in the URL. It's the last digits on the URL, so you can do that as well. So I'll go ahead and actually just do this one search. Let's look at the keywords for this decorative pillow. So we're going to hit, get keywords, and what it's doing is it's basically showing all of the keywords that that particular product is ranking for, sponsored in Organic. So if we take a look, we can see a lot of different, you know, keyword phrases. We've got snow leopard decorative pillows, their organic rank number five, if you wanted. So if there's a competitor that's doing some advertising, what you can also do is you can do this single search product ID and you can sort by sponsored rank. It doesn't look like this one is doing any advertising, but if they were, then you would be able to see all of the keywords that they're advertising for. And with Walmart, a lot of times there's, you know, kind of like a 15 to 20 keyword phrase focus, and so you might be able to see the exact keyword strategy that your competitors have. So that's something that's really cool about doing a single search ascent, but you can see all of the different kind of keywords in here. You can see the search volume and it's going to be compared to the search volume on Amazon. It's a little bit different on Amazon. Carrie Miller: Now, on Walmart, there are a lot of filters that customers do use, so they kind of filter down to find the products that they want. But this is an incredible tool for your, for your listing optimization. So you want to make sure to write all of your most important keywords into your listing. Then you also want to, you know, use this for your pay per click advertising, because I have noticed that there's a little bit different keywords and keyword phrases Then on Amazon. So I always do keyword research separately for Walmart so that I can make sure that my pay per click advertising and my actual listing is optimized for Walmart. So that is one way to do this. We can also search magnet. You can search phrases. So if I put decorative pillow in here, it'll search on Walmart. Actually, you know what? I think? I didn't change the marketplace. Let's go all the way down to the Walmart marketplace here. This is the Walmart marketplace. We're going to hit, get keywords under the Walmart marketplace on magnet and what this will do is it's going to show you similar keywords to you know decorative pillow that you could use and give you. It'll give you more ideas of you know what kinds of keywords to target so you can sort by. Carrie Miller: You know search volume amounts. You can search by search search volume there. You can see it compared to Amazon there, and there's a lot of great keywords that you can focus on. Now, even the lower search volume keywords I've still made sales on those, especially if they're very relevant. So I don't ignore those really low search volume keywords either. So if you are ignoring some of those, I would highly recommend, you know, creating some campaigns for those lower search volume keywords as well. All right, so we've got Cerebro when we've got magnet. We also have a profits tool and I know there are a lot of people who are using profits to maintain just their whole profits view of Walmart and it's been been very, very helpful for a lot of people. So if you haven't started using profits, you want to connect your Walmart token to helium 10, so it'll automatically pull in that data. You can add in your costs of goods, you can add in any other expenses that you have in there and you can get a pretty good overview of your profits on Walmart. So that is something else to think about. Now. Carrie Miller: I did notice that there was kind of an announcement recently about video ads. They're doing some different testing, maybe just on the look of video ads and sponsored brand ads on Walmart. So if you are doing those, you might see that a little bit. But something I did notice is that a lot of brands are not even doing video ads or any kind of sponsored brand ads. So if you, you know, are in a kind of competitive category, you should check on those keywords and see if you can start doing some advertising on those. You know you have to be a registered brand in order to do that, but video ads and sponsored sponsored brand ads are going to be a great way for you to, you know, really get going with some sales, especially because you'll be right at the top and it's not as expensive as it is on on Amazon at this point. So it's really good thing to do. Coupons are still in beta, so I have talked to some people who are using the beta program for coupons and they've had a really good conversion rates for coupons. So I'm really, really hoping to see those come out soon for everyone. Maybe some of you have them, so you might want to check your dashboards, your growth opportunities wherever, to see if something appears about coupons, but I have heard very good things about them. Also, subscribe and save has been in some beta programs, so that those are some things to kind of look forward to. Brand stores are available, so if you are a brand registered seller, go ahead and check it, check that out, get your brand store all registered and ready to go. Carrie Miller: Okay, it looks like we have another question in here. Are there any guides for SEO, titles, description. Is it good to have keyword stuffing in the title? No, so I did mention this at the beginning. There are guides for very, very good guides, actually on Walmart. So if you go to the help center, you can find and search different for different things, and optimization is one of them. You can look for how you should set up your title, how you should set up your description and your bullets, and it's all in there. Now keyword stuffing is going to get your listing suppressed a bit. You want to follow the guidelines that Walmart sets and then, when you actually create your title and your whole listing on your growth opportunities tab. It's going to give you a listing quality score and if your title isn't the way they want it, it'll show you what you need to do to fix it. So that's very, very helpful. So any mistakes that you make on your actual listing, you can go back and fix them on the growth opportunities tab, which is a really, really great thing to utilize. So that's a great question. So thank you for that question. Carrie Miller: Another thing is I just wanted to talk a little bit about traffic to Walmart. So where is the traffic coming from? There are some things again I wanted to reiterate. If you haven't started using the SEM tab on the very end of your growth opportunities tab where you can do those Google ads, that's going to be a great place for traffic. I think a lot of traffic can come from Google. So if you can just get that that advertising going, that would really help help you there. Another thing is I have seen a very large uptick in influencers. Now I follow a lot of kind of female, kind of clothing influencers and I know there's a lot of home decor influencers. There are a lot of influencers that are now promoting Walmart products because there's a Walmart Creator program. They get commissions. Some of them are Walmart partners, so they're finding products on Walmart and promoting them through their Instagram, through their TikToks. So what you can do is, if you wanted to kind of reach out to some of these, you can search you know, walmart partner, walmart sponsored ad, or just search hashtags to see what creators within your space are, you know, basically promoting your types of products, and a lot of times you'll find those. Or if you're just following, you know people in your space and a lot of times they are already promoting Walmart stuff. So I think that's a really good opportunity to help them to not to be successful by, you know, giving them your product and then seeing if they'll promote it on Instagram, tiktok, you know, everywhere on social media. So I highly recommend looking into that. I think it's a great way of getting more traffic there. I also have noticed that you know Walmart is still really pushing for Walmart plus memberships. A lot of credit cards you get it for free, like American Express, platinum, for sure you get. You get it for free for the year. So there's a lot of great credit card perks that you can get Walmart plus memberships for free, which you know will incentivize people to you know shop at Walmart, especially if they see something that's the same thing on Walmart, they're like, oh, I might as well just go to Walmart because I get free shipping anyway. So those are some things about Walmart traffic, all right. So another question Do you know any I think, maybe trustworthy agencies to fix my listing problem for me? Yes, I do know some agencies. There is Michael LaBar at SellCord.co. They do a great job at fixing listing issues. I think they're probably the best for kind of like solving issues. There's also Ryan King from Blue Rise and there's also McCall Chapnick from Ecom Creative Crew. So Ecom Crew so sorry, Ecom Creative Crew team and so you can reach out to all of them. I know McCall has a great Walmart group, so if you haven't joined her group, it's a Walmart Marketplace Sellers group. She's pretty active in there too, so you can you can, you know connect with her there. So there's a lot of great agencies that you could reach out to. Somebody has a very long one here, let's see here, let's see. It's a very long question here. Thank you, my G, michael Thomas, says sorry, I had to step off for a minute so I may have missed this. Carrie Miller: Concerning the application process. What is your experience or anyone that you know who has submitted an application? I've actually been talking to a new seller of business development and Matt Turner said the fiscal year starts at the end of this month, so I think Walmart will start approving applications at that time. Also, how do you get a brand page on Walmart? Okay, so you should be able to apply to Walmart anytime. So if you're, you know, ready to sell on Walmart, I would recommend that you just go ahead and apply. Make sure that you have, you know, make sure that there's a list of countries that are approved. Now, if you don't live in the US and maybe your country is not approved, usually an LLC works and I know Michael from Cell Court can help get around those kinds of issues. But you do just need to have kind of an established business. Make sure that you have all your ducks in a row, you know of all the qualifications that they have listed out for your application and you should be good to go for the application. It takes usually 48 hours. Sometimes it can take a little bit longer, but you should be able to get that application going. The next thing is going to be brand registry. So there is a brand registry portal, so it's brand portal, portalonemarkcom, and you just click on register. You need to have a you know a red, a trademark. It says it right here on this screen here you need to have registered trademark and so make sure that you have that. You know all that in a, all those ducks in a row, basically, before you apply for that, so that you have access, that'll give you access to video ads, sponsor brand ads, the brand stores. A lot of the perks that are coming are going to be basically related to to the brand portal. So hopefully that answers your question. Let's see. Carrie Miller: Another question is it seems like Walmart is looking more for brands. Do you agree? I actually don't agree. What they are looking for and I've actually talked to a lot of these kind of the managers on Walmart they're looking for products that really complement what's already on Walmartcom, so things like accessories to products that are already on Walmart, so things that are complimentary that maybe aren't already on Walmart. They're looking for a well-rounded catalog. So it doesn't necessarily mean that you have to have a big brand, they just want complimentary products. There is an assortment growth tab on the back end of your Walmart seller center and sometimes you get some good suggestions on how to kind of grow things that might not be available on Walmart, that they want you to sell. But that is a great way to just look for things that are not necessarily available on Walmart but would be good complimentary accessory products to things that they have, and that might be a great way to go. But, yeah, they are accepting third-party sellers. They're really investing a lot of money to get third-party sellers to start selling on Walmart, so they are definitely wanting third-party sellers to come. Carrie Miller: Another thing that I wanted to bring up is that there is some rich media that's available for free and that's kind of like A-plus content If you go to the help and then go to get support when you're logged in to seller center. So go help get support, then click on items and inventory, click on rich media and then you'll see instructions on how you can upload a video or a 365 image and that'll be basically for free. Otherwise you have to pay for each thing to get hosted through an agency. But those are some free modules. If you don't have a video up, that's a great thing to put up there and I highly recommend you do that if you haven't done that yet. So another thing somebody asked is where can we create a brand store? This is going to be when you are registered, a brand registered, you go to your brand portal and that should. That is the place where you're going to be able to see all of that to create your brand store. Another thing I wanted to bring up is the review accelerator program is still going on. You can go do up to 10 reviews and basically how this works is it's not like Vine on Amazon, it's basically your actual customers. So whatever sales you get within a certain amount of time, they will actually send a request to that customer for a review and they'll pay them $3. You pay $10 for the whole review, but it's a great way to get some verified reviews of customers who are actually looking for your product already, not just somebody who's reviewing products. So review accelerator program if you don't have any reviews, you can go up to 10. So once you pass 10, you're no longer eligible for the review accelerator program, but that is a great way to get some reviews going if you don't have them going as well. Carrie Miller: And let's see. Here we have another question. Bradley's asking me what was my December sales? I actually don't know the actual number. I think it was around the 12,000 to 15,000 for my one main product. And I have to go look, I have a few different brands on there, so the one that I've been really focusing on I did about 15,000 for that one product. So not bad, especially since it's only one product. You kind of multiply that by 10, you've got a million dollars a year on Walmart. So that's something to consider. That's the one that I use mostly to kind of test things out and I try to see what's going on with Walmart with that particular product. And I've had the Proseller badge. I've had that for quite a while now and they've actually been giving me refunds on my referral fees and so that's pretty cool. So a lot of great things coming with Walmart. I think the coupons are going to be a really big deal, that we're going to be able to sell a lot more on with those coupons, because people do like deals, and I think that's going to be great. So let's see here Bradley is asking how have you been getting to page one for your Walmart launches? Carrie Miller: Now, I did talk about this a little bit earlier, right at the beginning, because somebody was asking how to rank, and that is basically the first thing obviously is your product type. You have to be in the right product type. First of all, you have to make sure you're listing it has about a 90% or above, and sometimes you'll rank to the top just with that listing quality score. A lot of times we'll just help optimize listings and it goes straight to the top with just the listing quality score. Don't stuff your title, but it's really clicks, adds to carts, conversions. Those are going to help to really get your ranking up, and that includes PPC. So if you're combining doing a search, find by type strategy along with pay-per-click advertising, you're going to get some really good results from that. So I know we talked with Kostin from AZ Rank last I think it was last month that we did and they actually have a whole way to help you rank. So if you do want to use their services, they're doing a good job of helping people to rank to the top. So check them out as well, because they've got some great strategies for ranking on Walmart too. Carrie Miller: All right, another thing that I wanted to point out is WFS. Make sure you have your products in WFS. That's another thing that's going to help you with your listing quality score and your rank. So Walmart fulfillment services are even if you want to just send in like 20 to 30 products at a time just to see how much it's going to how much is going to go, and I would suggest at least trying out WFS, and it's going to help you quite a bit. So if you haven't enrolled in WFS, you should do that. But other than that, I think that is all that I have for today, unless there's any more questions. But thank you all for these questions and if you haven't joined our winning with Walmart group, make sure that you go and join our winning with Walmart group. We have a lot of great sellers in there and people answering questions, and so you can also tag me in any questions that you have. On Facebook. Some people have sent me messages and so I would love to help you with any Walmart issues. So I will see you all on the next episode Next month, we'll have a special guest, so I'm excited for that one, and so stay tuned. Every month, usually on Wednesday. We had to reschedule this week, but usually on Wednesdays we do Winning with Walmart Wednesday and I hope to see you all there again and have a great rest of the day. Bye everyone.

Listen in as we explore the latest buzzing news shifting the landscape of e-commerce, where we talk about TikTok's slowing usage, Amazon's AI integrations, and more! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop buyers will have to pay higher order minimums to get free shipping as the company cuts back https://www.businessinsider.com/tiktok-shop-cutting-back-free-shipping-trims-costs-2024-1 Amazon aids seller listings with new generative AI partnership https://chainstoreage.com/amazon-aids-seller-listings-new-generative-ai-partnership Etsy targets gift shoppers with AI-based tool https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/ TikTok usage is starting to slow — is TikTok Shop to blame? https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/ Learn how to stay ahead of the curve as Carrie shows you the power of  Helium 10's BlackBox tool together with Amazon's Brand Analytics data. Your perspective is the missing piece so make sure to share them in the comments below or in the Helium 10 Users Facebook group as we dissect Amazon, Etsy, and TikTok shop's evolving marketplaces and the power dynamics at play for sellers. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:43 - TikTok Shipping 01:25 - Amazon Listing AI 03:32 - Etsy Gift Finder 04:23 - TikTok Usage Slowing 05:32 - Amazon Search Terms 07:14 - New BlackBox Tool ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos  

Listen in as Gefen from Vendocommerce joins us in this month's TACoS Tuesday episode to share expert insights on the evolving landscape of Amazon PPC advertising. We're unwrapping the tactics that have driven success in 2023 and looking ahead to what 2024 holds, with a keen eye on the emerging trend of vertical video ads. Discover how an integrated approach to advertising, factoring in the halo effect on overall sales and product rankings, can amplify your brand's presence during crucial retail events. We also delve into how to use Helium 10 to easily optimize and track these strategies for superior performance in the year to come. In our conversation, we compare the accessibility of Sponsored TV with the robust control offered by Amazon DSP, especially for smaller brands looking to maximize their advertising efforts. Learn why testing and patience are critical when navigating these platforms, and understand the strategic organization of sponsored product campaigns to optimize ad groupings. Plus, Gefen imparts valuable advice on marketing products with different attributes and the potential pitfalls of violating terms of service when it comes to product hang tags on Amazon and Walmart. Tune in for an enlightening discussion that could reshape your approach to Amazon advertising. In episode 527 of the Serious Sellers Podcast, Carrie and Gefen discuss: 00:00 - Amazon Advertising in 2023 and 2024 03:10 - Vertical Video Ads Trend 09:29 - E-Commerce Behavior on TikTok Shop and Amazon  13:13 - Amazon's Sponsored TV and Publisher Ads 14:25 - Comparing Sponsored TV and Self-Serve DSP 16:51 - TikTok and Amazon Trust and Fulfillment 19:19 - Amazon Advertising and Product Attributes 20:46 - Optimizing Advertising Creatives on Amazon 30:10 - Helium 10 Tool Cerebro ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Sponsored TV ads. What worked for ads in 2023 on Amazon and what to look forward to in 2024 with Amazon ads. This and so much more on today's episode of the Serious Sellers podcast.   Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic   Carrie Miller: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. My name is Carrie Miller and I will be your host, and this is our TACoS Tuesday, where we talk about all things Amazon advertising, and we have an expert guest today. So this is Geffen from Vendo. So welcome, Geffen.   Gefen: Hey, Carrie, it's a pleasure to be here.   Carrie Miller: Thanks so much for joining us today. I'm very excited to have you on. I know you've been on here before and a lot of people really liked your episode, so we have some more good content for everyone today. And so for those of you, for those of the people in the audience that don't know you or know about Vendo, could you tell us a little bit about yourself and your experience, and then also about Vendo?   Gefen: Yeah, 100%. So I'm the VP of advertising here at Vendo. So just a background on what Vendo, who and what Vendo is. So we are a full service e-commerce agency specializing in Amazon and Walmart, full service management From an advertising perspective. We have kind of brought in those services across Amazon and Walmart also to bring in things like programmatic, various retail media networks, as well as other marketplaces too, and so those have been incredibly, incredibly growth focused. I mean, 2023 was a very crazy year. The team did an incredible job from a strategic standpoint, from a number standpoint, to grow across the board and when it comes to PPC, as most of the people I hope know, on this call, a lot of those different strategies rhyme. So we've been able to replicate the immense success that we've had on Amazon. We brought it over to Walmart and then we brought that over towards the various retail media networks, as well as things like Page Search and Social with Google, facebook, tiktok, etc. Amazing.   Carrie Miller: Yeah, so you guys are into everything. That's awesome. So I guess, since you were talking about 2023, what are some things that you think worked really really well Specifically in 2023 that you might carry into 2024? And then maybe some new things on the horizon because of just the changing landscape and things that Amazon is introducing right now.   Gefen: Yeah, yeah. Well, I'll start with the second half of that question, because I think that vertical video is going to be a really big push for Amazon this year. I know that everybody's talking about that in the space. I'm very curious to see how it's going to be rolled out. I mean, if you think about it from a practical standpoint, it's going to take up more page real estate than the, than the former video format. Now they might have both horizontal and vertical in play. We also don't know where on the search engine results page it's going to show up. Is it going to show up on row four, which would be row four, five, six on mobile, potentially even row seven, depending on how, you know, zoomed in your screen is, or is it going to be at the bottom of the page? And I think those are big questions because that's going to place a big emphasis on where you're ranking. And so I think that that leads into the first part of your question, which is something that worked really well for us, because we don't look at ads in a vacuum, right?   Gefen: So you know, ACoS is great, but obviously this is TACoS Tuesday and taco of your sales, yes, and so when we're looking at total sales, something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking, ranking and total sales, right. And so when we focused our ad strategy maybe on a cost per customer acquisition model, maybe on a taco's model, and we look to really prioritize, hey, where are we showing up, right? So if, if we're driving all this traffic and we have a 20% conversion rate, let's say, on this keyword, are we tracking, using a Helium 10? Of course, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we've been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how has it changed?   Gefen: And are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around 10 poll events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we, when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think fall Prime Day, Black Friday, Cyber Monday, Holiday, and then, of course, if you're a one off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented, the constant battle for margins. So the better ranks you are, the more organic sales you drive, the better your TACoS is.   Carrie Miller: Yeah, so are you. Are you also maybe sending a lot of outside traffic for that ranking as well, or just utilizing? Can you tell us a little bit about that and what your strategy is there? That kind of goes in with what you were just talking about?   Gefen: Yeah, absolutely so. One of the verticals that I oversee is paid search and social, and so that's going to be met in Google primarily. There's Pinterest, there's Reddit, there's now TikTok. That can drive back to Amazon as well. I think there's two buckets. I think you have the always on external strategy right, which is the constant drip of, say, a Facebook campaign that's driving, whatever the budget is $200 a day, $150 a day, whatever it is back to Amazon. We all know that Amazon is going to reward external conversion a little bit more. Also, the Amazon attribution program gives you a bit of a boost with getting up to 10% back usually around 5% to 7%, but up to 10% back on each sale, which is nice. And then you also get a boost in your actual ranking. The influencer programs that we've run specifically for 10 poll events again, to go back to that first point, those are the ones that have really kind of set themselves apart or set those brands apart, the ones that are willing to have very strategic and targeted strategies towards high return on investment periods. And so you have the always on, which is great, that is a constant, and we run that for many brands. And then we have a few brands, usually on the larger side, that are willing to invest some serious cash into some of the of Amazon programs that are just going to drive as much traffic as possible. Those are the ones that see big gains, and it's not necessarily that you have to hit a home run with one TikTok influencer. You can have 10, you can have 20, you can have 30 micro. That actually get you the same result potentially for cheaper. But you have less risk with putting all of your eggs into one basket, and so that external traffic has been really helpful.   Carrie Miller: Yeah, I actually know some people in our elite group said that their ranking just organically just shot up just from their TikTok stuff that they were doing. They were focusing on certain keywords in their title and they just all the traffic from TikTok was really bad, yeah, and now there's actually a TikTok shop, so that's actually going to compete with Amazon.   Gefen: We've actually launched multiple brands on TikTok shop. We're seeing phenomenal success with those. It doesn't necessarily directly translate to Amazon sales, but what we always say at Vendo and it's the approach we've taken that has been very successful for all of our brands is you can't separate your customers anymore, right, you can say that an Amazon customer is in its own bucket and they're never going to be a DTC customer, and vice versa. Yeah, every customer everywhere you're exposed is a form of advertising and you can't force a customer to buy in a certain place. So if you're available on TikTok shop and that's where they find you, maybe next time they're going to buy an Amazon, right? Or maybe they're going to buy your DTC. As long as you're looking at the business holistically and Amazon is a piece of that pie, or TikTok is a piece of that pie, then, and your business is growing, then you know that your efforts are pushing the whole business up.   Carrie Miller: Yeah, I was saying that I think that a lot of people aren't necessarily comfortable yet purchasing on TikTok, so I think that's why a lot of people are just going to Amazon. They might be like, oh, I saw this on TikTok, but maybe it'll change eventually, because I think we're still seeing quite a bit of traffic on Amazon, even though TikTok is like not wanting anyone to do that. Have you seen that same thing?   Gefen: Yeah, I can't remember what the exact term was. It was like I saw this on TikTok, or I found this on TikTok, or seen on TikTok, or something like that.   Carrie Miller: Yeah, TikTok.   Gefen: whatever the thing is, TikTok is game here, yeah it was one of the largest search terms a few months ago. And so, to your point, 100% right, yeah. And that is actually, I think, more proof to my previous point, which is, wherever they're seeing things, they're coming to other places, to their comfortable place to buy. And so if they're coming there and from an advertising perspective, we're showing up where we need to show up, then we're in a good place, right yeah, because then we're going to get that conversion and that you just you spent elsewhere. Maybe your customer acquisition was slightly higher, but you drove that conversion.   Carrie Miller: Yeah.   Gefen: And, at the end of the day, if you have a good product and your customers are loyal, then it's going to pay off in not even the long term.   Carrie Miller: Do you see that a lot, because I know you do a lot of DSP too. Do you see that a lot with DSP, where you're kind of putting a lot into Amazon and maybe you don't necessarily see the exact conversion on Amazon, but then all of a sudden their website goes way up or kind of other platforms.   Gefen: So a couple of points to that. So, when it comes to programmatic, there is there is native programmatic on Amazon, right so. And then there's also non-native programmatic, right, so we can use something like the trade desk that can kind of target any programmatic targeting across the entire internet. Basically, the latter, yes, right, so the latter we do see that kind of um, that kind of halo impact across either website, and you can, you can also measure that right. You can put in a pixel and you can actually, so you can also put in a pixel on the, on the um, on the Amazon DSP as well. So you can put a pixel on your website for Amazon DSP and even though traffic isn't necessarily driving to your website, it will still pick up if there are sales on your website or, at the very least, visits from that same campaign. And so the interconnectedness of this world is growing, where the advertising synergies are becoming a lot more um, a lot more intentional, and so you have to have the pixels on your DTC site, right. You have to be launching on TikTok, you have to be on Amazon, on Walmart, because if you're not measuring that, then you won't know if, if your sales are lifting across the board. And if they are lifting, then you don't know where you can take spend. Maybe you're bloated in one area and two lean in another and you can put those and so, uh, to your question, 100%. Um, we do see the halo impact from DSP with Amazon DSP specifically. I will say the biggest halo impact is actually in the performance of the PPC ads. Um, we usually tend to see, especially on our mid, mid to large size brands, um, when we launched DSP for them, their PPC ads tend to pick up in specifically in performance. So their, their ACOS tends to go down. Um, and that's probably because Amazon, as we all know, is a, uh, is a pay to pay platform, so they're just rewarding you with being further entrenched in their ecosystem.   Carrie Miller: Yeah, that makes a lot of sense. I did have actually another question, um, kind of about just some newer things that are going on with Amazon. Have you started the using the, the TV ads and then also just the sponsored um ads that go to uh like things like Buzzfeed and um, I forgot what the it's called, I think it's uh Sponsored Product Ads but they go to publishers. Have you started using those?   Gefen: So yeah, Sponsored TV.   Carrie Miller: And then also they're sponsored ads that go to like Buzzfeed or yeah, yeah.   Gefen: So two points. So, first off, Bradley's point. We actually don't use Paki for Amazon. We uh use them for Walmart. Uh, we actually use software for Amazon, besides Helium 10, of course. But as far as management software goes, uh, it's, it's all manual, um, um, but, and we can talk, we can have a whole 10 podcasts just on that. Yes, there's a ton there, but as it pertains to sponsor TV, so that's something that Amazon launched at uh, unboxed this past year, um, and the goal is to create similar to how sponsored display is like DSP light, sponsored TV is like STV or CTV light, right, so they want to bring the, the, the TV portion of programmatic, into a self-serve area. There's pros and cons. The pro is that there's no minimum, there's no barrier to entry. You can throw up a video and it gets blasted out towards a bunch of different publishers at a um at a uh, fairly, fairly decent rate. It's a little bit more expensive, obviously, because you're not able to put your max CPMs or anything like that. At the same time, you have no control. So, similar to sponsor display, um, you know, if you work with and uh with an um, with an agency like Vendo, uh, we don't have any minimums on our uh, on our uh, on our DSP self-serve seat, so we're able to uh to say, hey, you know, if you want to spend a thousand or 2000 or 3000, you can, you don't have to spend 20.   Gefen: Um, and so my recommendation is, if you're a very small brand, you're starting out, definitely test out sponsored TV. Don't expect because they're usually non-engageable, or or, if they are engageable, um, the really the primary KPI and what they're optimized for internally is views. Um then, don't expect a strong row as treat that as a top of funnel approach. Yeah, at the same time, if you do have a little bit more budget and you want some more control, go into self-serve DSP. You're just going to get more. You can choose what your destinations are, what your publishers are, you can choose your audiences, you can choose your retargeting. You can't in sponsored TV too, but there's just a lot more control and so, similar to sponsored display, it's a great launching pad. But I wouldn't say, hey, if you're going to take 10 grand and throw it into there, take 10 grand and throw it in the DSP, you're going to see better results.   Carrie Miller: Yeah, that's very good advice for everyone, as far as the DSP, Very good advice for everyone, especially for smaller brands, Cause usually it's all you know, it's harder because a lot of people are focused on big brands with kind of strategies and smaller brands is like I don't know if it's time to do even DSP or the sponsored TV. So that's good advice about the TV and there is no real, like right time.   Gefen: I would just say hey, if you have some budget, if your ads are performing well, test it out.   Bradley Sutton: You know, we test as much as we can, I mean if it works, amazing.   Gefen: You know. If it doesn't, then we know it doesn't and maybe we'll test it out later on. But we can put that budget immediately into other areas.   Carrie Miller: How long do you usually test it for DSP? Two or three months or?   Gefen: Technically, DSP is a 14 day window before it's actually giving you proper data and usually DSP you'll know within a month.   Carrie Miller: Okay, that's good to know too. Okay, so then we have Chris Shipperling said to your point about trust people also want to see the product ASAP and Amazon owns product operations. I bought a product from TikTok which is from Shipbob. I'll say no more as a customer.   Gefen: Yes, you can technically fulfill with Amazon for TikTok shop. I don't have too many details on that, but I know it's possible. I don't know how much of that is being conveyed to the customer, and so that's a great point about trust from the. From the customer standpoint as a seller, it doesn't really take much more. I don't know the fees, I don't know what it kind of entails, but I know that I've heard that is possible.   Carrie Miller: I it is possible and that's definitely a better. You basically connected to your Shopify site and then use the fulfillment by Amazon. But I I did purchase something on TikTok and it was literally shipped all the way from China. So I didn't know that was happening when I bought it. So that is kind of the that's going to kind of ruin some trust, I think, with people. So something to think about moving forward.   Gefen: If you even talk about Temu here either, because that's a different ballgame.   Carrie Miller: Yeah, that's another one. All right, and let's see, Chris Shipperling has something else. He says, which, which is why you always KPI individual platform metrics, but blended CAC is so important when you do have several activities running to drive traffic and conversion. Completely agree with what you were saying, so yeah, 100%.   Gefen: We use a cat model for a ton of our brands. We track new to brand customers on Amazon very closely new and repeat as well, and we have we have a lifetime value graphs that we track over multiple years to see what the actual return is for our clients.   Carrie Miller: Amazing, that's awesome. Okay, so, Michael, would love to hear your thoughts on how to organize Hold on sponsored product campaigns. Thank you, you lost your audio there multiple skews in a category, independent skews, not variant ASINs that share many keywords. When is it better to combine ASINs into an ad group and let Amazon pick the best for separating each SKU into its own ad group or campaign?   Gefen: Thanks, it's a phenomenal question and this is where you're going to hear the variation in answers. You're going to hear shows that advertising still, to an extent, is a good amount of art versus science, because there are different opinions and I manage my own brands for Vendo as well, and I've actually done both in terms of separating out and then keeping them together. So a couple of different things. Number one there are always differing what's the word differing attributes to a product, right, whether it's a count, whether it's a size, whether it's a color, at the very least you can separate out by that. So, for instance, if you have TVs, right, you might have a smart TV. Right, so let's. But you could have a 45 inch, a 55 inch and a 65 inch smart TV. So, right off the bat, you can look at the search volume. For what is a 65 inch TV bring in in terms of search volume? Okay, that's, that's a separate campaign, right, 55 inch, separate campaign.   Gefen: And then to your question, my recommendation and best practice is you can never rank and and equally grow all of your products, right, you have to have a hero item or a hero couple of items. So, for instance, let's say you go back to these TVs. You've got, I don't know, 10 sizes, 354555, whatever it is. Some of those are going to be best sellers, right? More people search for 55 inch and 65 inch versus 24 inch, so you know that those are the ones that have the highest potential and those are the ones that you're going to want to rank. So you might as well take those, and maybe take three of them, and put them into their own hero term campaign, so smart TV, tv, etc. And then that way you're focusing the majority of your ranking spend on the highest search volume terms towards the few that are actually going to generate that sales and performance.   Gefen: And even within that, I mean usually think about it. I mean, how many brands do you see that have three products ranked on the top row? Right, it's usually one. And so at the end of the day, we are going to try and diversify our sales as much as possible, but at the same time, one product is going to win out. And so to the last part of your question, when it's better to combine a since into an ad group on Amazon, pick the best when it comes to your hero items. Let's say you've got three and that whole product line the three best selling colors, three best selling sizes, whatever it is, put those into their own ad group and then Amazon can choose. If you're again going back to smart TV, it's like, okay, someone's typing in smart TV, Amazon's going to eventually know whether or not someone typing in smart TV is more likely to buy 55 inch or 65 inch. And you'll be able to see the conversion rate, you'll be able to see the performance and you can say that's good, that's not good, etc.   Carrie Miller: We'll go into kind of ad creatives like videos and stuff. How do you optimize those? Are you doing a lot of tests and split testing? What is your process for creatives And so when it comes to the best. ?   Gefen: So, again, we have five ad verticals. Every vertical requires different size creatives. So we have a phenomenal team working on our creatives that can really customize to whatever it is that we want or need. A Facebook creative is going to be different from a DSP creative. It's going to be different from a, from a credo creative. But to backtrack for a sec, specifically on Amazon, specifically for something like sponsored brands because you're sponsored brand lifestyle imagery and sponsored brand video, right, those the two main creatives that you're going to be generating. And I will say, first and foremost well, first of all, by January 31, all of your product collection ads have to have a lifestyle image on them, if not, they're going to be paused. So that's a note to everybody that's selling you need to have a lifestyle image on your product and ads, if not, they're just not going to show up. That's by the end of this month, but I've found, from a video perspective, having a video versus not having a video gets you 80% of the way there. Of course, it needs to look like decent, right, but if you have any form of a decent video made by, made by a graphic designer or software, that's good enough to pass for you to be like okay, I'm fine with that. You're 70 to 80% of the way there. Obviously, that 20% for much larger brands matters.   Gefen: So that's where you bring in different testing, right, and usually that's at the discretion of the brand's creatives, right? We're not a full creative agency. We have creative support, and so what we like to do is we like to take their direction and actually make the asset. So usually they have a marketing team that's going to bring us either static imagery or video imagery, and then we're going to scale that into, let's say, three different videos from that static imagery of just like slideshows or whatever, and then maybe we'll test out those three. Now Amazon's sponsor brand video has different ad groups that you can test out, which is awesome. So you can do like three different ad groups there and whatever ends up working. Basically, from a CVR standpoint conversion rates going to be your primary KPI there Then that's the one that you go with.   Carrie Miller: All right, very good, we actually have something else from the audience. I sell yoga pants. Can I print my website on the product hang tag? Does it follow Amazon and Walmart terms of service?   Gefen: I don't think it does. I don't think that you're allowed to drive any form of traffic to off Amazon. Don't fully quote me. I am not an expert in all of Amazon terms of service. I know the ad portion. But if you were to ask me my two cents, I would say if you're referencing your website anywhere on your product and Amazon catches you, it's probably against TOS.   Carrie Miller: I do actually on mine, have on our packaging our website, because we use the same packaging for all different platforms and I know big brands also have their websites in there and they even have you know things where maybe it's not enforced. Yeah, I don't know if it's enforced as much, but I think it's if you kind of drive traffic to your website or you're kind of contacting people with their info. But it is kind of a gray area there. So yeah, that is a hard one.   Gefen: Yeah, it's tough. I know that on any assets you have on Amazon you can't do that. We've even made videos where, like at the end, like we've just taken a video from their website and put it onto sponsor brand video and it was like at the end, like the last slide was like buyonx.com.   Bradley Sutton: And it got taken down. Yeah, exactly.   Gefen: It just depends. I mean there's a lot of gray area. My guess is that's against TOS. Also to your point, Carrie if a lot of people are doing it, maybe it's not really a police stuff that much.   Carrie Miller: Yeah, I think. I think the kind of differentiator is are you trying to drive traffic away from Amazon, or you know? I think it's also when you think about big brands. I don't think they're all going to change their packaging just for Amazon?   Gefen: I guess that's going to not yeah, yeah, so that's also a good point.   Carrie Miller: It's not really. You know it's when you're like you've got an insert and you're like buy this on my side or you know something like that. That's kind of a difference, whereas if it's just on your packaging, I think it's, it should be fine.   Gefen: Yeah, um, that's actually a good question. So, do do branded campaigns help in the organic rank of your product? It's yes and no. So when you're launching, 100% yes If you're launching a new product line inside your existing product catalog, um to leverage your branded campaigns is huge. Or, excuse me, your branded traffic with branded campaigns is huge because that's how you build your sales velocity quickly. Same time, if you are seeing that you know a majority of your spend is going towards branded um, then I would look at the CPCs and I would say you're probably not um helping out with ranking as much as you could be for non-branded terms. Remember, amazon will rank you based on how you perform on non-branded terms. If you don't drive traffic to non-branded terms, you can't convert against them. If you can't convert, then you can't rank. Yeah, good point.   Carrie Miller: All right. Another question from Douda to Silva how do you harvest search term reports from a main keyword running as phase type, phrase type? That uh generate tons of variations of the main keywords. Those keywords are all different, with one clicks costing me a dollar.   Gefen: Yep, that's some. That's probably arguably the largest source of waste it's been. Um is phrase terminology, phrase terms, phrase keywords that generate one click, $1, no conversion. You have a thousand of them, you spend $1,000 and you didn't get anything as a result. Um, switch it to exact, pause it out and then test out them in like groups of 15 or 20. It's more manual work. It kind of sucks. But if you take the thousand dollars you spent, let's say over a month, and then you um, you take 500 of that, so you save yourself 500 and you put it towards 30 keywords and you test and let's say you generate sales after driving 10 clicks on each, on five of them, and then you use those as ranking campaigns. That's how you're able to scale the business. You're going to spend that money anyway. You might as well go deep rather than shallow, all right. Sounds like he was. He was testing me. He said correct.   Carrie Miller: Hmm, that's. That's an interesting test, all right.   Gefen: I'm glad I passed.   Carrie Miller: Yeah, yeah, you're definitely passing all these little tests here from people. Um, uh, just on a kind of an ending note um, are there any other kind of things you want to leave for people in 2024? Kind of final thoughts of you know what to look forward to, what, what people should be focused on, and uh, and yeah, just any final words of advice search volume trends.   Gefen: We use Helium 10, I mean hourly, but daily, obviously uh to to look at where the search volume trends are in the space. And when I talk about 10 poll planning, when I talk about uh, uh, high, high traffic times, um, it's just the nature of the beast that you are going to perform better at certain times of the year. Um, you need to have a strategy that is able to address low demand and high demand to what you need your business to do, and so the more demand you're tracking, um, the better, uh, you're going to be able to prepare for that. And just a very simple equation or a simple example, excuse me, is um, if you know that last year you did phenomenal in December, um, then take the steps in October and November to make sure you're ready for that. And if that might mean taking or spending less in August and September, if you do have an annualized budget, then make sure you're looking at December in February, so you know that by the time August and September comes, you know what you need to do to prepare for that time of year. And so you, you know, we have, for almost every term, we have four, five, six years of data. At this point. You know what the best times of the year are. Obviously, things change every year, but we do know that, hey, if you're a holiday or a gift brand, prepare for that Right. And if you, if you are a brand some brands don't, but if you are a brand that has a hard dollar budget, make sure you don't get to December and you're out of money.   Carrie Miller: Yeah, that's a good point. Something to point out too about the Helium 10 tools Cerebro. We have um. It has shows trending if of keywords trending up or if it's trending down. So you can constantly check the trends and how much, what percentage, they're trending up and down. But then you can also do historical keyword searches for 24 months in the past. So that'll really really help. You know, you can kind of see year over year in the last two years what happened. But then you can kind of project also moving forward based on kind of the difference there and track it that way. So definitely, you know that's a really good point. Is, you know, kind of projecting out and making sure you plan properly your budget in the right places, very good? Well, thank you so much for joining us on this episode of tACoS Tuesday. If somebody wants to reach out to you, how can they find you?   Gefen: They can find me by my email, geffen at vendor commercecom. Yeah, would be happy to talk anything. Advertising, um, we, like I said before, we run ads. If you can run ads on it, we do. But we take a different approach and that we make sure that we are looking at your business holistically and we're not just spending to spend, we spend to grow and so, um and so, because we spend to grow, we might recommend different strategies and say, hey, you know, even if it hurts us, right, because we take a cut from that, even if it hurts us. Say, hey, you know, you shouldn't spend 100 can meta. Maybe let's look at these different avenues or save that money for later on. We want to make sure that we are going to provide the best service for you guys.   Carrie Miller: That's amazing. Yeah, thanks so much. I love you guys. Want to reach out to Geffen or Vendo? You need somebody to help you with TikTok ads or Facebook or Amazon or Walmart Walmart especially. I get asked all the time about Walmart, and Vendo is definitely one of the uh the top uh players in the game for Walmart.   Gefen: So one of the largest advertisers on Walmart. Um, I think we have one of, if not the most, brands on Walmart advertising and um, we've just seen so much growth there.   Carrie Miller: And so, yeah, thanks again for joining and thank you everyone for your questions and for joining us live, and we will see you again on the next TACoS Tuesday, which will be next month, and we'll have a different guest. But thanks again, Gefen, for joining us.   Gefen: Of course, see you later.  

Hello everyone, I  want to thank you for taking the time to listen to S5 and a very special thank you to my subscribers, Buttercup Sally, Li-Ma, Rachel and Pat. Please consider supporting this podcast as I hope  you agree with my subscriber's sentiments, “Darien, you consistently produce quality shows that are filled with information and inspiration.” A very special thank you to my audio engineer, Fabian and my music composer, AKA Johnny. I'm also looking for a show assistant, please contact me if you might be interested! And finally, as we leave 2023 behind, let's envision a world that focuses on health, healing and most of all, peace. Wishing you an inspiring 2024. See you next year for Season 6 of All Things Pilates. As always, please feel free to reach out if you're interested in joining my Pilates class email list or if you simply want to contact me and say, "Hi!."About Darien Gold ~  https://www.dariengold.comMusic credits ~ Instagram: @theotherjohnmayer Email: mayerranchrecordings@gmail.comSupport the show

We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Wants to Beat Amazon at Its Own Game https://www.bloomberg.com/news/articles/2023-12-13/tiktok-looks-to-challenge-amazon-amzn-with-tiktok-shop Let shoppers engage with your brand across multiple products using Amazon Video Builder https://advertising.amazon.com/en-us/resources/whats-new/amazon-video-builder-powers-use-of-multiple-product-asins/ Walmart pushes ahead with e-commerce platform https://www.meatpoultry.com/articles/29475-walmart-pushes-ahead-with-e-commerce-platform Etsy lays off 225 workers after ‘essentially flat' sales, says CEO https://www.theguardian.com/business/2023/dec/13/etsy-layoffs-online-business-retail-industry But wait, there's more to this episode. We'll guide you through the process of automating Amazon keyword research using Helium 10. We'll help you streamline your efforts, saving time by setting up keyword insight settings to alert you when a competitor ranks for a new keyword. Plus, we're handing you a roadmap for business growth in 2024. We're talking about a free downloadable checklist that will help you develop essential daily habits, and keep you focused on your goals. Go to: https://h10.me/habittracker for more information! So, whether you're a newbie seller or a seasoned pro, this episode is packed with strategies that will give you an edge. Grab your headphones, and let's get started!   In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:42 - TikTok Shop Vs. Amazon 03:19 - Seller Support Chat 04:36 - Video In Multiple Languages 05:41 - More Products in Video Ads 06:51 - Walmart Investing in Marketplace 07:33 - Etsy Sales Flat 08:21 - New Apparel Tool 09:35 - Helium 10 New Feature Alerts 13:36 - Pro Training Tip 17:26 - 2024 Daily Habits Seller Checklist ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok is giving Amazon a run for its money. Chat is now available in Amazon seller support, and now you can upload videos in multiple languages on your Amazon listings. This and so much more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Carrie Miller: Welcome back to another episode of the Serious Sellers Podcast. My name is Kari and I will be your host, and this is our weekly buzz, which is our weekly episode, where we give you all of the latest news and updates for Amazon, Walmart and the e-commerce world. We also give you updates on Helium 10, new alerts and features, and we also will give you a serious strategy for serious sellers of any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into this first article, which is how TikTok shop is giving Amazon a run for their money, and I do know that they are doing a lot of amazing incentives for sellers. First of all, there's no fees. They're also covering shipping costs for you and if you give discounts with some of their promotions, they often will actually cover those discounts. So, for example, if you give a 30% off discount through one of their promotions, they'll cover the 30% discount cost so that you don't have to pay for it. And I've actually talked to sellers who have made more money than their usual listing price for products. In addition to that, they're giving customers coupons to purchase and really helping to incentivize them to start purchasing on TikTok, so they'll give them a $20 off coupon. I know I bought something that was $21.95 and I got $20 off, so I only paid a doll her 95 for it.   Carrie Miller: Let's go ahead and get into the article that talks about this. This article is titled TikTok shop wants to beat Amazon at its own game. It's from Bloomberg and they talk about a seller who had started getting all these incentives to sell on TikTok shop and they were really surprised at how they even did $10,000 in sales the day after Cyber Monday, even after all this was done. Really really cool stuff that they started selling and learning how to use TikTok shop and because of all the incentives they're more profitable, which I know. A lot of people on Amazon are kind of wondering what's going on with profitability because it keeps shrinking. So this could be a potentially good opportunity, especially while they're giving these no fee incentives to get in there.   Carrie Miller: But something that's really interesting is that they're saying that Amazon shouldn't be too worried yet because basically people are seeing things on TikTok. They don't necessarily yet trust the platforms that are purchasing elsewhere, so they might go to Amazon. In addition to that, the shipping isn't as fast on TikTok, so you can see that people are going to go and want that two day shipping, which is why you'll see a lot of people buying something on Amazon. Maybe it's the same brand, so a lot of times people will look for the same thing that they found on TikTok to see if they can actually find it on Amazon to buy that. Something else that I found very interesting in this article is that they were talking about how people are saying it's kind of like a farmer's market or a digital craft fair, because you can do live selling on TikTok shop and people can ask questions and you can interact with the product live and show people how to use it. So it's a really good opportunity to kind of have a different experience for people and really incentivize them to purchase. I'm really curious to know if any of you have started selling on TikTok shop and how you've done so far. Put your comments below and just let us know how you're doing. Have you had a hard time starting? Have you gotten some success on TikTok shop? We would really like to know.   Carrie Miller: Okay, so let's go ahead and get into the second article, which is something I think a lot of people are going to really like, and hopefully this is something that is really beneficial for a lot of sellers and that is that now that you can actually get chat instead of just email and phone call on seller support. So this is a little press release document that was released by Amazon so you can now chat with an actual person. So, instead of having to call, you can actually chat. So there's an FAQ. So one big question that's what I had. I thought is it going to be a chat bot, because I can't stand dealing with those. So they said will I be communicating with an actual human? And yes, all live chats will be handled by a seller support associate. Will I see if this receive the same level of service that I do with email? And it says many cases you will, and then you don't have to go back and forth with email. And in what cases is it not available? It says they can currently help you with the majority of support issues with chat. So that is a really good thing that they'll be able to kind of help with a bunch of different things with chat, and basically you have to go and find it in the same way that you would any other support and there will be an option for chat. So my question is what do you think about this and are you going to start utilizing the chat feature instead of email or the phone call, or what do you think? Let us know in the comments below.   Carrie Miller: Okay, this next article is really exciting, especially for the US, because there are so many people with different languages in this country and you want to really market to as many people as possible, and I know I've been noticing a lot of Spanish keywords when I'm doing keyword research in our helium 10 tools, and this is a great opportunity to be able to reach Spanish speakers and all speakers of a lot of different languages. So this article talks or this is actually an announcement from seller central that now you can actually upload your videos in other languages. So now you can upload Spanish videos, you can upload Chinese videos or other languages that you think that your customers might be looking at your listings and maybe they might need it in their native language. So this will help you to be able to sell to those people and really showcase your product to a wider variety of people, and I'm really excited about this. I think this is really a great thing to be able to kind of further expand the languages on your listings that you already have. Now Let us know in the comments below if you think this is a great thing and if you're going to get started doing it right away, or what you think about, you know, being able to upload these videos in different languages.   Carrie Miller: This next article is about being able to upload more than one product to your videos for your ads. I think this is a great opportunity to showcase more than one product. I noticed that when I was able to show more than one product on my brand story and my A+ Content that people were buying in bulk or bundles, basically, of things that they weren't buying in bundles before. So this is a great opportunity to showcase all of your products in one video and catch the eye of a lot of different customers. So this is actually an announcement from you know advertising on Amazon and the way that it works is you're going to be able to upload those three different products, and why it's important is you know you're going to be able to get more brand exposure and just a lot more reach. Maybe one person might not be looking for one thing that you sell, but maybe one of the other items they're going to be interested in, so it's a really good opportunity there. Also, this is where the feature is available. It is. It is available in the US, Canada, Mexico and then all these other countries across South America, Europe, middle East and in the Asia Pacific. So check out to see if your country is allowing this and start getting some of these video ads up, and so I think this is going to be a really good thing for showcasing even more of your products and incentivizing people to buy more of your products all at the same time.   Carrie Miller: So the next article here is in the Walmart realm, and that is basically that Walmart is going to continue to invest in their e-commerce platform in 2024. And this is according to an article on meatpuletry.com. They have they did see quite a bit of growth on their digital market, so they want to keep growing it. They actually talk about how it was even more. They had more growth in China. However, they are still just overall, growing this marketplace so that, you know, more customers can buy their products online, since more people are switching to online shopping. So it's a really you know good time to get into Walmart as well. If you really want to grow your, your brand and your products. You know, maybe consider selling on Walmart as well.   Carrie Miller: Okay, this next article is a bit of sad news and that is that, um, basically, Esty had to lay off a bunch of workers because their sales were flat, so they laid up 225 workers. I'm not sure what this means for the future of Etsy or what they're thinking about sales trajectories, but it is really a curious thing. I know there are a lot of Etsy sellers who watch our content. So if you're an Etsy seller, have you seen sales kind of stay the same? Have you seen growth? I know it really is dependent on the individual seller, so, um, you know this really could be dependent, um, you know, seller to seller, but also Amazon does have Amazon hand made and you can get these products pretty quickly. So that might be something that's been causing some competition for Etsy. But hopefully this doesn't mean that it's doomsday for Etsy and that we'll see them revive again.   Carrie Miller: Okay, this is the last but not least, but this is a really good thing for apparel brands and I think that because of Sheen and Temu, those are really big platforms that are really competing with Amazon right now and they sell mostly apparel and basic. We saw last week with the fees, they're reducing fees for apparel, which I think maybe has something to do with the fact that they want to compete with those, those platforms. But now they have a new fit insights tool that's going to help give you know apparel and shoe brands access to fit specific insights about their products to help you know the customers you know get the right sizing so they can help reduce returns. I think this is a really good thing to help offering you know sellers the opportunity to you know, improve upon their actual sizing measurements to make sure they're the most accurate for customers to prevent the most amount of returns. I do sell in this category and I think this is a really good thing. Um, you know, for all of us, I do sell in this category and I think this is a really good thing to add and really help us to be more specific with our sizing so that all of our customers can get the exact product that they want with the exact right fit. All right. So that is all of our news. So let's go ahead and check out with Shivali what our Helium 10 feature updates. So, Shivali, go ahead and take it away.   Shivali Patel: Hi guys let's get into this week's helium 10 new feature alerts. We have some ground to cover today, the first feature being located inside of Cerebro, our reverse ASIN keyword research tool. Let's talk about the Amazon total search volume and Amazon average search volume metrics Diving into Cerebro. Essentially, when you're performing a keyword search and say you end up filtering down any group of keywords or phrases, then the tool will actually tell you what the total search volume is for that given pool of phrases, as well as what the average search volume is per phrase. The first number is especially helpful if you want to understand the combined impact or reach of all the keywords that your products are ranking for on page one, while the latter is great for understanding individual averages of your pulled key phrases, since the multi ASIN search that I have pulled up here is quite broad and it includes indexed keywords and phrases. We have a Amazon total search volume that is upwards of 3.5 million, but let's refine the search to have an organic ranking somewhere between positions 1 and 50. In applying these filters, what you're going to see now is the combined value of your page one reach, and that for us in this cuff and shelf market is 22,000 roughly. Alternatively, in the case that you want to see the search volume of all the keywords that your competitors are beating you on, you could use a different filter. Instead of the position rank filter, you could use the relative rank filter and then proceed to take a look at those metrics. How cool is that? Right, all right.   Shivali Patel: And the second thing that I want to talk about now is filter presets available inside of Atomic. So what do I mean by that? Well, if you navigate over to Atomic, you can actually access this inside of the, the analytics or the add manager tabs. I'm already inside of analytics and I'm in the search terms tab, so I'm just gonna stay here, but you guys are more than welcome to do this inside of the add manager tab as well. You probably are gonna see this inside of Cerebro, too, and going down say that instead of going through all of these 1450 search terms, I want to take a look at the last 60 days. I know that I want to see those different search terms that have 20 clicks but no orders, no PPC orders, and I'm spending at least three dollars on that search term. Well, now I can actually go in and click save the filter preset, and when I click save filter preset, you're gonna be able to name it and then click apply, and every time you go back into Atomic, you're actually going to be able to access it quickly with just one click, by clicking filter library, and then select whatever you'd like to see and it's automatically going to take those search terms and narrow them down based off those filters that you selected.   Shivali Patel: So be sure to take advantage of this. If you are really interested in minimizing your actions maybe you have a lot going on and you really want to get straight into the actionable data and insights that will move your business forward then this is a really quick way to do that, to optimize those PPC campaigns you have. Or even if you're doing this inside of Cerebro, you're using the filter presets to quickly get in and take a look at any new keywords or phrases that might be relevant to your niche. So be sure to take advantage of this if you really want to minimize the actions that are needed to get to actionable data and insights, and I wish you much success.   Carrie Miller: Alright. Thank you so much for those updates. Helium 10 is always doing a great job of just updating products that we offer and then coming out with great new tools that can help you to further your business. So we are so excited about all the things that are going to be coming in 2024. So keep staying tuned to the weekly buzz so you can be the first to know about all these new updates. And, last but not least, we have our training of the week, so we will go ahead and send it on over to Bradley for the training video of the week.   Bradley Sutton: How to automate your Amazon keyword research. Alright, we've been talking about a lot of strategies as far as how to find top keywords from your competitors. You know from your own listings, etc. Now I the way I showed it to you guys. It doesn't take too much time. But you know, maybe you've got 10-20 products and you want to be checking your competitors keywords once a week. Well, it can start getting pretty tedious and time-consuming and a lot of data that you're gonna have to process to every single week or every other week, go through all of your products and all of your competitor products and no, alright, is my competitor ranking for any new keywords that I didn't know? So I can put it in my listing. So how would you like a way to just put time back in your hands? I mean, time is money, right, so that you know this could take hours and hours a month, but instead of that, let Helium 10 do the work for you.   Bradley Sutton: How can you automate keyword harvesting from your competitor's keywords? Well, it actually goes back to your dashboard, all right. So what you're going to want to do is you're going to want to go back to just your regular dashboard, okay, and you're going to hit insight settings on the very bottom left of the screen insight settings all right. Once you do that, you are going to find the keyword insight settings and then you are going to hit four insight types and you are going to select customize under keyword suggestions based on my competitors, all right. So hopefully you've set your competitors, and if you haven't set your competitors on your Insights Dashboard, you know there's videos that we have on our dashboard on how to do that but you want to put your top five competitors for all of your products and these are the ones that you probably are running Cerebra off of. Once you've got that done, like I said, go to your insights types, hit under customize under keyword suggestions based on my competitors, and what you're going to do here is you're going to enter exactly whatever you like to do inside of Cerebro. You're basically automating your Cerebro process.   Bradley Sutton: So maybe you said, hey, I want to know any keyword where the search volume is at least 400 and my rank is like maybe I'm not ranking at all, so I'm going to put zero and zero, but at least one of my competitors is ranking in the top 20 positions. All right, that's it. You just fill it out just like you would on Cerebro. So now, any time that one of my competitors for any one of my products right, is getting sales from a new keyword that I'm not ranked for now, I'm going to get actually an insight on it or a notification right here and it'll tell me hey, your competitors rank for these new keywords. Would you like to start tracking it? Would you like to start putting it in your listing?   Bradley Sutton: This is like super, super cool guys, next level. If you don't have access to it, you're going to need the diamond plan in order to access this. But I mean talk about putting money and time back in your hands. I mean this saves hours and hours of work. You now don't have to even run Cerebro almost ever again on your products, unless you want to do some advanced filtering, but you can now get those keywords delivered to you in a message saying hey, your competitor is getting sales from these keywords. Do you want to put it into your listing? So, guys, if you want to start automating it, make sure to set that up on your Insights Dashboard.   Carrie Miller: All right, everyone, thank you so much for staying at this point. I do want to leave you with something that I think will be really helpful going into this next year, and that is our 2024 daily habits seller checklist. Now, I actually helped to put this together, and it's daily habits that are going to help you to stay on track, to monitor things that are really important for your business, things like your sessions and your page views and all the kind of metrics that you need to make sure that you're staying on top of your account. There's a ton of different things in this checklist that are going to help give you really good habits to help you to continue to grow in 2024. So I hope that you all check it out.   Carrie Miller: It's really just an easy, free, clickable download. You can actually check these things off digitally, so you don't even have to download and print this thing out. You can do it all on your computer, so we will have the link ready for you in down below in the description so that you can check out this Daily Habits checklist, and I think you all are going to love it. So go ahead and check it out and we will see you all again next week and we'll see what's buzzing. Bye everyone.

Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month's TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns.  Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales!   In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 - Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 - Amazon Prime Day Feedback 04:01 - Sales And Advertising Strategies for Seasonal Products 04:52 - Bidding Strategy for Holiday Shopping Events 10:53 - Split Testing for Main Images 13:57 - Holiday PPC Budget and Sponsored Campaigns 15:14 - Adjusting PPC Budget for Holiday Season 23:07 - Custom Images in Sponsored Brand Ads 26:53 - Running Amazon DSP 31:42 - Amazon Rank and Bidding Strategy 34:08 - PPC Strategy for TACoS and Keywords 35:09 - PPC Strategy for Improving Conversion Rates ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Mina Elias from the Trivium Group and he's going to give PPC strategies for Black Friday, Cyber Monday and the holiday season in general. This and so much more on today's episode. Bradley Sutton: How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience Just entering your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me forward. Slash audience. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers Podcast by Helium 10. I'm your host, Carrie Miller, and this is our TACoS Tuesday, where we answer all of your PPC questions. We have an expert guest who's going to help answer all of your burning questions, especially for the holidays. Today on our show, we have Mina Elias, and I'm so excited to have him on. He's an expert in PPC and so I'm going to go ahead and bring him on. Mina: What's up? What's up, guys. Carrie Miller: Thanks again for coming on live with me. I'm so excited you're here. Mina: I know. Thank you for having me. It's been a minute since I've done a TACoS Tuesday. Carrie Miller: Yeah, do you want to just introduce yourself a little bit, so everyone knows who you are, and a little bit about you and your agency. Mina: Yeah, my name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon agency, amazon marketing agency. We handle pretty much everything on Amazon for brands. I started as a supplement brand in 2018, using Helium 10 religiously, of course. I grew and scaled that brand to over a million dollars. It's called MMA Nutrition In 2021, there was a very large demand for people coming to me saying please run my PPC and stuff like that. I ended up starting an Amazon ads agency. Initially it was just Amazon PPC. Now we do PPC, DSP, SEO, creatives, helping brands launch on Amazon all that kind of stuff. I actually worked with Helium 10 on their PPC course. If you are a member of Helium 10, if you haven't checked it out yet, you should definitely check it out. It is a full, thorough course. Me and Vince Montero did it together. It's like beginner all the way to advanced. It's everything that I do in our business for managing ads. I love sharing everything that we are doing and learning. We have about 150 brands under management, 80 people on the team. We're learning a lot every day and Amazon is changing. I know that it's hard. When I started out, it was very hard for me to know what's good and what's not good. I'm here to share my experience and then hopefully it benefits everyone. Carrie Miller: Awesome. Well, thanks so much. I have some questions prepared here for Meena that are more holiday oriented. This should be a really good episode. Here's the first question what is your Black Friday, Cyber Monday strategy? Mina: Cool. I love talking about this because on prime days and Black Friday, cyber Monday, I mean one wrong move and you could end up losing all of your profits. The reason I say this is because that happened to me multiple years in a row, at least two years in a row, where I was following the strategy of spend a lot of money on ads, do deep discounts and then you're going to sell four times more on Black Friday, cyber Monday or Prime Day. I did sell four times more, but I also spend way more and it resulted in me losing money or not making profits those days. There's two categories in which products fall. One category is they do very well in Black Friday, cyber Monday and Prime Day. I'm talking like expensive products, giftable products. You should know your product. If you don't, I suggest that you go into Helium 10 and you can see the performance historically of product sales over time, and I think Bradley did a video on this. It's on my YouTube channel, just Meena Elias. You'll find a video of me and Bradley and he uses X-ray and cerebro to show you historically how has this product sold and if you notice that certain products or you don't know if your product is going to sell a lot and you notice that there's a spike, then you're like, okay, my product might fall into that category of it's going to do really well Black Friday, cyber Monday. So if you're in that category, I'm going to give you the strategy which is leading up to Black Friday, cyber Monday or any Prime Day. You basically want to increase your bids. You know that you're going to do a deal, so you want to increase your bids and get as much rank as you can, because during Black Friday, cyber Monday, you're probably going to have to decrease it a little bit because you might not be able to handle the volume of the spend that's going to happen from all of the additional people coming in onto the platform. So you're initially increASINg your bids 30 days before you know you have a deal coming. The day of, you know the day before, I would say, and then the day of and then day after, you're going to lower your bids a little bit, probably I would say by 10%, nothing crazy and you want to check frequently that you're you know how much your spend is and you want to make sure that it's not out of control. There's also guardrails. I wouldn't do account level budgets, but if you have a software, you know you could do some sort of automation where it's like if you hit a certain spend in that day, then you know, lower your bids or your budgets by certain amounts so you're not overspending Again. Mina: The thing that I learned the hard way was, you know, I would, on average, sell $2,000 a day. The Prime Day came, black Friday, the 7th of Monday came, I sold $4,000, but instead of spending an average of, like you know, 400 to 500, I spent 1,500. And that extra 1,000 or whatever in profit that I was going to make because of the sales, it all went to ads and I ended up not making as much money or losing money. And you know why would I do that? When I'm just like selling more units and now I have to order, you know, more units faster. Now, if you're not in that category, what I would do is you need to have a very focused strategy on organic only. So 30 days prior to Black Friday, cyber Monday, you're going to increase your bids again, but the day before like, or maybe even two days before leading up to the day after those days, I cut my bids by 30%, and we do this across all the brands, so it's a significant cut, which essentially means you know if someone is clicking on your ads, you know they're probably like deep, they're not like window shopping or anything like that. They're probably on page three or something like that. And it's cool because you know people are going to, who are scrolling that much, might be interested in buying. And what I've noticed is, even by cutting our ads by 30%, they will probably our PBC spend will probably be more, like 10% more than what it usually is, but as a result we do get an increased amount of sales. It's not the same as if our bids were high. So we'll maybe sell 50%, 70%, 100% more than what we usually would sell in a day, but you know we'll have our ads spend the same and so all of that difference is net profit. Mina: And so you know, if your strategy is, if you're not the seasonal product, black Friday, cyber Monday type of product, you want to cut down by 30%. But if you are, then you're going to have a deal and you're going to probably only cut by 10%. Those perform exceptionally well for products like that. So we've had giftable products that were 45 and we brought them down to $35. We've had coffee makers that were $300 and we brought them down to like 260 or something like that, to 59. And that coffee maker, I think, did $70,000 in one day, wow, yeah, we had a card brand, a card holder, that did like a million dollars between both prime days. So when you have a giftable product, when you have an expensive product, something that people wait for deals to buy, you can make a lot of money and definitely utilize the deals that you know prime day deals or Black Friday, cyber Monday deals.And then one more thing that I didn't mention for both of those is if you do plan on like showing that you have a lower price 30 to 45 days before Black Friday, cyber Monday or Prime Day, increase your cost, your sale price and let's say you're a $30 product, bring it up to 35 and then, right before you can drop your price back to 30 and it will show that you have had the lowest price in the last 30 days. So, on top of like a deal, it'll show that you have the lowest price, or, if you don't have a deal, it'll show that you have the lowest price, which some people might think that it's a deal. That's essentially what we've been doing. And then another thing to consider is what are the things that you can do to improve your click-through rate during those periods which are going to be your sale price, your main image and your reviews? Those are the top three things that can influence your click-through rate. The higher the click-through rate, the more you're taking advantage of all that traffic that's coming in. Mina: And so, main image, the time to split test this probably now, because you have about a month until Black Friday, Cyber Monday. You know, with price testing, see how far you can go up right now before actually having a significant impact, because then when you go down you can have a deal and you don't have to go down as much. If you raise your price by 20% now and you notice that your sales and your profits are pretty much the same, when you do a 20% off in Black Friday, Cyber Monday, you're going to get all that much more profit because you're having more sales at the same price. And then, if you're at a 4.2 stars, do whatever it takes between now and Black Friday, cyber Monday to hit a 4.3, because once you hit the 4.3 and you have 4.5 stars, I've seen click-through rates go way up and traffic you know, paid and organic significantly improve. And just a note for everyone, higher click-through rates means lower cost per click, that's. I mean, I don't know why that's the case. My theory is that Amazon views higher click-through rates as better experience for shoppers and, as a result, they want to reward you and allow you to spend more money. So if you're looking for one way to get more free sales through organic traffic or more sales at a lower cost, through a lower cost per click, work on click-through rate. Carrie Miller: So would you say, to do the manage my experiments, to do split testing for those main images, or how do you usually split test? Mina: You know, manage my experiments has not been that reliable recently and I updated my main image and I did manage my experiments and I noticed that for one variation it said that the old one is better and then for one variation said the new one is better. So I said you know what? I'm just going to test putting the new one up and I know what my click-through rate has been the last month. Let's see what's going to happen the next two weeks. So I added the new image and click-through rate went up by a lot. Oh wow, yeah, I mean, and it was against kind of what manage my experiments said. So I think the ultimate way to split test is just, you know, use something like you guys have a poll feature right, yeah, yeah, audiences. So use Helium 10 audiences, get some preliminary data and then you know, if you feel a little bit more confident and you're like, okay, cool, like this image is definitely better than my old image, then go ahead and just like test it. Worst case your click-through rate goes down for a couple of weeks. No big deal, you can catch it pretty quick. I would not make any decisions until at least seven days because you need like one full week cycle so you can look at the average of the click-through rates before, average of the click-through rates after and then say, okay, you know, after it's definitely worse, because for me, Monday the click-through rate could be 0.4. Tuesday could be 0.28. Wednesday could be 0.43. You know what I mean. So that's how it just fluctuates. No one knows why. It's human behavior, you know. None of us you know behave in a predictable way Like you know, at least that predictable. So it's okay, like just let a full week cycle go by. Carrie Miller: Do you have some tips Like are there certain things like maybe if you have multiples in a package should you show all of them, or what are some kind of tips you have for those main images that you've seen, kind of better performance on the click-through? Mina: Yeah, great, great question. So for me, I think what I've seen is the sale, the selling points, like the, the USB, the selling point being visible and you showing that you're better than everyone else just from the main image. And so when I, when I put a bunch of you know like products next to each other, my competitors versus me, like I know that I'm looking for a product, not a lot of people take advantage of the text on their, on their boxes or on their products. So, for example, let's say you know you're selling like flip flops, the cloud flip flops, so you can have the flip flops and, and you know, in an angle whatever. Or you can have the flip flops put on top of a box, a fake box, and on that box you have two sides where you can write text and it says, like you know, the softest material on the market or whatever a hundred percent recyclable stuff like that, right, because you can have that text on the box that you couldn't have actually have on your package, and that box probably doesn't exist. You know you're probably shipping it in a, in a clear bag, but no one is going to pay attention to that detail and and you know, at the end of the day, they're going to get your your slippers. They're going to look this, you know they're going to look like slippers. Mina: So for me, my, my product, my electrolytes if you go look at it on Amazon, it's like shinier. There's text on the cap, there's like some different logos that show that actually don't exist on the bottle and when they do get the bottle it looks very, very similar. There's just a few things, and those few things those are the differences that when someone types in a keyword and they're looking, you know they're browsing, I catch their eye because I have, like some elements outside of the product that are eye catching and I have some text on the product that, like they're looking at all like this is an electrolyte powder, so this is an electrolyte powder with no sugar, with no carbs, and it has this and it's made in America and it's all of these things on the label and so they're like they're convinced to click on me without having to read like title or anything like that. Carrie Miller: Wow, that's amazing. Mina: Yeah, they're just心 restoring, etc. You have to get creative in that one, and so just think about what your product is and what are some elements that you can add around the product to make it pop. And then you utilize packaging with text to make your main image an infographic instead of a main. You know, like if you could make your main image an infographic? That's what I'm getting at. Carrie Miller: Very interesting. Okay, thank you for sharing that. That's a really good info. Okay, let's go on to the next question here. Let's see, I think you kind of asked well, this is for holiday season, so how should I adjust my PPC budget for the holiday season? So, in general, like you know Q4, there's more spend. What budget recommendations do you have? Mina: Yeah. So again like if, if, if you don't know historically how much your budget goes up by, what I would do is I would go, I would go into helium 10 and I find the increase in sales you know from my competitors and I would probably budget 50 to 100% like growth in my ad spend based on what I'm seeing. So let's say my competitor goes from selling 100 units a day to 200 units a day during during that season. Then I'm going to take, you know I'm spending $1,000 a day on ads. I'm going to go to 1500 or max 2000. That's kind of my range of of increase in ad spend and I'm obviously going to do it slowly and make sure that my revenue is growing, you know more, so that I'm left with net profits. So that's another point is to make sure that you are tracking your net profits. So net profits is your sale price minus your Amazon fees, minus your cost of goods sold, minus your advertising you know advertising spend and then obviously refunds and reimbursements take that into account and that's your net profit. You know, on Amazon, excluding, like your own, like cost, you know VA's, whatever, that kind of stuff. So make sure that you're measuring that because that's the, the like, the true number of, like how much you're taking home. And as that number, you know, is increASINg, you can increase your, your ad spend. And you know, hopefully, because at the end of the day, like I don't care about selling three times more in Q4. And then you know, my net profits the same. Mina: I'd rather sell four times less and have the same net profit because it's easier on my cash flow. So that's how I would. I would adjust my budgets Now. If you have historic data and you understand how your sales perform, then you can do it based off of your, your sales growth. Again, if, if you're like, not your spend growth but your sales growth, so if your sales have historically gone up by 80%, then I'm I'm, you know, going up by 40 to 80% on my ad spend. I'll start by going up 40% and then notice how much my sales went up, cause if I start going up by 80% and my sales are on the by 60, I'll scale it back down to 40. Because, again, I want to keep that gap big enough so that I'm making more profit, taking more money home. Carrie Miller: That's a really good point. Yeah, profitability is the most important thing at the end of the day. Yeah, another holiday specific one. What are some strategies for creating holiday specific ad campaigns and promotions? Mina: Yeah, so this is. I mean people are not going to like this answer, but every single time I've tried to create anything that's holiday specific has not turned out well. So sponsor products ads work amazing. Every time I start, I try doing a holiday sponsored brand, which is you know the Christmas tree with the products surrounded and you know that kind of stuff like Christmas vibes, I don't know what it is. My theory is that people on Amazon see that as an ad and they're like I don't want to click on an ad but they see sponsor products as like a very like organic thing and they're like oh, I didn't even know that it was an ad so. And then I've tried it with DSP too, and that one was painful because we have to come up with like 16 different sizes for each creator. Carrie Miller: Oh, yeah, yeah. Mina: And so we tried a lot of it and it did not outperform regular you know our regular standard ads so I wouldn't worry too much about you know. Creatives for holidays, okay. Carrie Miller: I've. We've got a lot of questions in here, so I'm going to start pulling up some of these questions from the audience. Um, rick, I hope you said your name right. What is, or what are your rules to stop sponsored campaigns when a keyword does not perform as desired? Mina: Okay, so usually, if I'm, if I'm trying to be aggressive and grow, it is about the same price as my product and no sales. So if I have a $30 product, if I spend $30 in no sales, if it's an auto broad phrase or expanded ASIN, I'm adding it as a negative. If it's an exact, I'm lowering the bids and I'm going to lower the bids consistently until they either stop spending money or they're profitable. But more than likely, you know, they're just going to stop spending money. But I'm just giving it a chance to be on page four and if someone finds it and clicks on it, they're likely to convert. So that's, that's my strategy. If I'm going aggressive, if I'm trying to be conservative, it'll be 30 to 50% of my sale price. So if I have a $30 product, anywhere between 10 to $15 and spend and no sales, then I'm going to add it as a negative or positive. Now, if you notice that there's a lot of those and if you notice that you you know you went in and you're like, okay, cool, $15 and spend in no sales, I'm going to add it as a negative or lower the bids and you do that and you're left with very little and you feel like you know, like it's not your sales, your sales are not there. You probably have a conversion rate problem. So your problem is more yes, kill the bleeding. So $15 and spend no sales added as negative. Stop spending money on it. Mina: You know you can't help it, but focus on your. You know, with your current ads being the same, that your TACoS like gets cut in half by you doubling your conversion rate, because then from there you can start removing some of the negatives and retesting them, or just taking the negatives and relaunching them in newer campaigns and seeing if they're going to be able to get it, and then you're going to perform Cause. A lot of times it's like a balance between conversion rate and ad spend. So here at this ad spend, you know, and this conversion rate, I'm fine. Now, like you know, this conversion rate, now I'm not profitable. So when my conversion rate goes up, I can spend a little bit more. Conversion rate goes up, I can spend a little bit more. It's like a balancing app. Carrie Miller: That's a really good point. You know that. You know you got to look at your listing too. Is it the most optimized, or your images the best they could be? I mean even just your main image, the way you were talking about. You know adding those different things on the packaging, that's um. You know little touches that make a huge difference. So that is really good. You know not all. You know you can negative the keywords, but then you know they might not be bad forever. So it's really good. Mr techie says, PPC strategy help required. Selling a product in Indian market and then I launched it in the US Market. Have 60 plus feedbacks. My ACoS is 150%. I was running exact match, but conversion rate is negative 7%. Mina: So not sure what the question is, but yeah, yeah, can you, can you clarify the question? And then I mean, if your conversion rate is 7%, I mean ACoS really doesn't matter to me Tell me what your TACoS is. That's like maybe gonna be a little bit more indicative. Tell me what your, you know your margin is and what your TACoS is and what your conversion rate is like overall on the listing and I can maybe help you a little bit better. But I mean, if you're, if you just launched, it's more than likely your conversion rate is low. Having 60 plus Feedbacks or reviews, I'm assuming, is not enough. Also, running exact match alone isn't great. You can run broad phrase and exact and auto and expanded ASIN and whatever is working. You know you can keep that and whatever is not working you can pause it or add it as a negative. Mina: And the goal is to you know, across all the different Add types that you have match types and all that kind of stuff, to find just a bunch of winning keywords. You start off, let's say, with a hundred dollars a day in budget and you know you launch a hundred dollars a day worth of ads and maybe ten dollars of those ads are profitable. So the other 90 you're gonna kill and then launch a new 90, and out of that 90 there's 10, and so now you have 20, that's working, 80. That's not working, you know. Kill that 80, launch another new 80, now you have maybe 30, and you know, and so on, and so you're just trying to stack up like More keywords that are profitable and they're working, and then kill the ones that you tested but didn't work out, and again, all of them will work better if your conversion rate is higher. Carrie Miller: Yeah, that's a good point. I think he said something else a little bit. I've already spent over 3,000. My sales are around 1800 through profitability, though Profitability is very low. So I think you kind of gave some good advice there. So so let's see. Bradley has a question. He says are you 100% of the time doing custom images for sponsored brand ads and if so, what kind of images are working well? Mina: Okay. So the one, the one image that I've seen perform really well and yes, I am doing custom images for sponsored brand 100% of the time the one image that I'm seeing work really, really well is Like something like social proof. So people that are on Shark Tank, people that you know, were like featured on, like there was a creative one where it was like the product and then like put on the cover of Forbes, you know, like with a magazine of Forbes, like next to it. We've seen like stuff done with an influencer, like really big influencers Hillary, dove, Halle Berry, you know who are like celebrities. So social proof is what I've seen Works incredibly well and you have to do it in a way where, like it's, there's no like text, so you can't just do like a bunch of like logos and stuff like that. I don't think they're gonna allow that, but that is what I've seen works best. Everything else has worked kind of Okay, you know, like similar sponsor brands in general and you know I hate to say this, but sponsor brands in general, they seem to not perform that well. They seem to just spend more money and not generate sales. So I'm a hundred percent an advocate for sponsor brands for your own branded search terms. But the second that I start going into like sponsor brand for other keywords. What I notice is it's like the people are clicking on sponsor brand and sponsor products, spending money and not and it's not generating any more sales. And we've tried it where our organic and sponsored is low. So there's. You know there's no chance they're coming into our listing and we try and run a sponsored brand and They've. They've done Okay, they haven't done great. Carrie Miller: That's interesting. Okay, the next question how you mentioned in one of your videos that you use same keyword in multiple campaigns, does not, does that not cannibalize the keyword? Mina: Yeah, so the only time I'm using the same keyword in multiple campaigns if they're if the match types are different and it does not cannibalize, and I'll explain why. So when you have a keyword in broad, that keyword triggers 50 different searches, 50 different search terms, right, if it's in phrase, it triggers 20 and if it's an exact it triggers one, and then these are, just, like you know, rough numbers. So it let's say that you know you have the same keyword in broad phrase and exact, this keyword in broad is gonna show one of 50 times. Now, if you have a hundred dollars a day budget in that campaign and a one dollar cost per click, that that means that it's gonna show across those 50 keywords twice per keyword. You know you're gonna. It's gonna, you know, be two times per keyword in 24 hours. And then you know for for the, the like phrase, it's gonna be five times per keyword and then for the exact, it's gonna be whatever, however many times, you know a hundred times for that keyword. That's, if you reach a hundred dollars, they and spend, and so you add that up, right, two times, five times. You know, and let's say, 20 times in 24 hours. They're not gonna compete with each other like there's there's so much time in the day. An ad could be showing up, you know, every minute. So it's like there is. They're usually in different match types, not gonna compete, and if they do happen to show in different times, from my understanding the the one that has the highest bid is the one that's gonna show up. So it's not a big deal. I don't think they compete. I just think like, statistically, you have something that shows up twice in 24 hours, five times in 24 hours, 20 times in 24 hours. What is the chance of them running into each other? Carrie Miller: Yeah, that's true. Okay, so Jeffrey asked what's the minimum amount of Spend needed and the minimum time frame you recommend for running DSP? That's a really good question. I've had this question a lot recently. Mina: Yeah. So I would say 2000 a month is would be the bare minimum and that's just kind of enough to cover like some loyalty or retargeting campaigns. And the minimum like in the first 30 days, that's when you're still getting data, and then in the second 30 days, that's when you're starting to optimize. So within 60 days you should start seeing like the true results. So I would say the minimum at spend would be 2000 and then the minimum you know amount of time should be 60 days, and then 60 days that's if you're like running it with someone, that's like experienced and they know what they're doing. If you're doing it yourself, it's probably it's gonna be longer. You know more, like 120 days because there's a lot of things that you have to tweak to get it Right. But yeah, I mean it doesn't have to be a lot of ad spend. I think you can get retargeting down with 2000. You just have to figure out which Placements work the best. So for me it's been usually Amazoncom, desktop, mobile web and mobile app. Creatives has been responsive, e-commerce has performed the best, and then audiences are Like sometimes 30 days is enough, 30 days retargeting. Sometimes you have to go with like 60 days retargeting. So it just depends on how many people are coming into your listing. For an audience to be created on DSP, you need at least a thousand Unique visitors a month to create an audience awesome. Carrie Miller: Okay, the next one is how are you using the bidding strategy for supplements and are you getting good results? Mina: First for supplements, the way that, like I work, from long to long, tail up, like from from long, like long term, like um, low, low search volume, all the way up because lower search volume are easier to win. And so my strategy is, you know, going to helium 10, I put in my, or I go into, like you know, the search results on on Amazon type in my main keyword, open up X-ray. I pull up the top 10 competitors, launch them in cerebro. Then I set up some settings, so I would say like a minimum of 500 searches a month, minimum ranking competitors seven or eight out of the 10. Um, and then maximum position, 60. Um, and so now it's showing me keywords that are relevant to most of these competitors with decent search volume and they're not ranked a super low. And then from there I have my core list and I take that core list and I start launching. Mina: I launched the big ones initially just to get relevancy and to get a lot of indexing for for a lot of different keywords. I'll watch this broad phrase and exact, but I start with the lower search volume keywords and I put them five in a campaign, one in broad, one in phrase, one in exact, and I'm gradually launching them and I start with a bid that's lower or around the suggested bid. Sometimes the suggested bid is $5. So I'll just start at you know, a dollar or $2. Anyways, and then I can always inch my way up, and so from there I wait and I, you know, I spend and I see what's going on. And then I start inching data up based on like, what's getting um, impressions, um, and obviously, if there's anything that's performing well, I'm spending a little bit more money on it. And I'm basically trying to start like I'm casting a net at the bottom and then coming up, up, up, up, up, until it starts like catching some people and instead of like spending up here, and then I'm like, damn, like this, spending too much money, it's not profitable, and lowering the bids. Mina: I started the bottom and work my way up and then, as I stack the, the long tail ones, it's easier to launch the bigger ones Because they're going to be more costly, but they'll balance out because they they will drive a lot of traffic, but you should have like a decent amount of sales that are profitable coming in first and then then it will work a lot better than if you just start with the broad keywords Um and yeah, and that gets me pretty good results. We're like looking for negative keywords very frequently, making sure that any keyword that spends a certain amount of money with no sales, is added as negative, like if it's an auto broad phrase or expanded ASIN, um, and then all any keyword that's like underperforming bids are lowered. And we're constantly launching new keywords and testing new keywords out. So, going through the search term report, um, you know, twice a week identifying any search term that converted profitably that we're not currently running. I'm not negating it or anything, I'm just taking it out, putting it in its own campaign in different match types to try and double down on those keywords. Carrie Miller: Awesome, all right. Next question Are Google ads still effective? Mina: Yeah, I would say Google ads are still effective. Definitely. I think you're trying to drive cold Google ads to Amazon because you have a lack of attribution. It's very hard to optimize. I wouldn't necessarily put my money there before maximizing uh, PPC and DSP. Carrie Miller: Can you elaborate a little bit more on this strategy for a rank? Do you have to put in specific keywords on your Google ads in order to rank on Amazon for those, or does it just sending Google traffic allow all your keywords to increase an organic rank, Like what? What is the strategy for that? Mina: The strategy is individual keywords. So it's like we'll set up a keyword, uh, in its own campaign and we'll drive traffic to Amazon and we're noticing that the rank of that keyword for us organically goes up and we're tracking it in the search query performance report, um, in terms of like all of everything ranking higher. That works well when we're using influencers. So we've done a strategy where we've hit up a bunch of influencers, like I'm actually going to do this for my new product that I'm launching, um on Amazon. It's like a new, it's like a packets version of my electrolytes, but basically I'm giving it away to a hundred different influencers and what we've seen is like brands that have done that that they've given it away to influencers on Tik Tok and they've like posted about it and made good content. And then people are like looking up the brand name and looking at it on Amazon, like that's really helped improve organic rank across the board. Carrie Miller: That's amazing, thank you, okay, so what's the best way to choose initial bids? Mina: Yeah, so start with suggested bid, you know, and if the suggested bits too high, just start lower and then work your way up. There's like no science behind this. Um, you're never going to nail it. You're just going to start somewhere and then you're going to have to optimize it. You're going to have to optimize over time until you hit the you know, the sweet spot. But I would rather you start lower and work your way up, because if you start higher you're just spending a lot more money faster. Carrie Miller: All right. Next one should broad and phrase match be used in campaigns throughout the product lifetime? I think is what that is. Mina: Product. Okay, so should broad and phrase match type? Yeah, broad and phrase match types should be used forever. They're like different types of keywords. So you have one keyword and you have different match types and those different match types perform differently. So you know, it's like. That's just how it is. Like you can have a electrolyte powder broad, electrolyte powder exact and electrolyte powder broad could do amazing, because inside of electrolyte powder broad there's 40 keywords. You've negative 10 of them that are not doing well, and then there's 30 of them that are doing good, you know. And then electrolyte powder exact is just that one keyword and you know you've optimized the bid as much as you can and it's doing okay, but you know it's spending too much money and not an ecosystem is high, etc. Etc. So you should always use phrase and broad. Yeah. Carrie Miller: Awesome. Okay, and we have some continuation from the one earlier who had 150% ACoS negative 7% conversion rate. He said TACoS are 125%. Current sales two orders a day. Category gift bags. I need PPC strategy for the current situation in helium 10. I see my rank is poor for major keywords. I am tracking. Mina: Yeah, I mean this is. It looks like to me it's more likely a conversion rate problem. When I see TACoS that high, I mean it's not going to be your, because if your TACoS is that high, then great like, pause all your keywords and only keep the ones that are profitable. And if there's like, if the ones that are profitable aren't even making you two sales a day, then yeah, I mean you have a conversion problem. So it because if you fix your conversion rate, then your 125 TACoS could become 50% TACoS and then you'll have more opportunity to get you know, launch more keywords and some of them be more profitable, which will drop your TACoS even further. But it seems, as of right now you're, it's probably a conversion rate problem. Carrie Miller: Yeah. Mina: Sorry, let me just say okay, while you fix your conversion rate, what should you do for PPC? I would say go after a bunch of long tail keywords, start with a very low bid and work your way up slowly and try and catch some profitable keywords. That's, that's all you can do. There's not much else that you can do, right? It's because then, the day you're launching different keywords, you're testing different keywords, some of them need to convert and it's, you know, it's up to your conversion rate. Carrie Miller: Awesome. I think that's actually the last of the questions here, so and we're about, you know, almost at 40 minutes, so we've definitely had a pretty good episode here. So thank you so much for joining us on this live. We really appreciate you coming and giving all this expert advice. I think you just dropped so much information here, so many good tactics that people can start taking into, especially these holiday season times, to help, you know, maybe not overspend and to be more profitable. So thank you so much again for joining and we'll see you again, hopefully another time on TACoS Tuesday, and we'll see you again. Mina: See you later, see you soon, thanks guys. Carrie Miller: Bye everyone.

We're back with another episode of the Weekly Buzz with Helium 10's Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon announces the launch of Amazon.co.za in South Africa in 2024 https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch Amazon makes it easier for brands to join Amazon Transparency through new interoperability features https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1 Amazon's Prime Big Deal Days Was the Company's Largest Two-Day October Holiday Kick-off Event Ever https://press.aboutamazon.com/2023/10/amazons-prime-big-deal-days-was-the-companys-largest-two-day-october-holiday-kick-off-event-ever We'll also introduce you to the game-changing tool, Market Tracker 360 - your trustworthy guide in navigating a rapidly changing market. Get a demo of the MT360 tool here. Lastly, maximize your holiday profits with Helium 10's Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon's peak sales season. h10.me/q4guide In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:47 - New Amazon Marketplace 01:52 - Amazon Transparency Update 04:30 - Fake Reviews 06:26 - Prime Big Deal Days 07:39 - Walmart Listing Update 09:18- Return Policy Change 10:16 - ProTraining Tip: Market Tracker 360 Demo 16:30 - Download The Q4 Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon is opening up a brand new marketplace. The Walmart marketplace has created a brand new program to help sellers save on their referral fees, and Amazon is making it easier for brands to join Amazon transparency this and so much more on this week's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Welcome back to another episode of the Serious Sellers podcast by Helium 10. My name is Keri Miller and I will be your host, and this is our weekly buzz episode, where we bring you the latest and greatest news related to Amazon, Walmart and the e-commerce space. We'll also give you a tip or strategy for serious sellers at any level. Let's go ahead and see what's buzzing. Okay, so let's start off with one of the most exciting stories of the day today, and that is that Amazon is opening up a brand new marketplace. This marketplace is going to be in South Africa. So if you are a seller in South Africa, this marketplace is going to be opening in 2024 and it's open to currently local South Africans. So they basically announced that you can start applying for this marketplace now at seller.amazon.com/southafrica and that's going to be where you're going to apply, and it's already set up and ready to go for you to do that. It's a very, very exciting opportunity for anyone who lives in South Africa, because a lot of sellers are in that area and you're selling in Europe and you're selling in the U? S and other parts of the world, but now you can sell locally to your neighbors, and so it's a very, very cool time to be able to bring your brand to Amazon with that fast shipping in South Africa. So let us know below if you're a South African seller and you are planning on applying and selling in this marketplace. Carrie Miller: All right, next up, we have another amazing announcement by Amazon, and that is that they are making Amazon transparency a lot easier for brands to join. Before, they had a basically a 2D data matrix barcode that they would put on products and you had to label your products physically with this with your packaging. So this meant that if you wanted to join the Amazon transparency, it would take quite a bit of time to get that all set up and going, because you have to wait till the next run of your packaging and get it on your packaging, or you would basically have to repackage all of your products if you wanted it on your current inventory, which would be very expensive. What's really exciting about this is that they are making it easier for brands through new interoperability features. So, again, you know they had it available to a lot of brands, but they had to do their packaging with that special barcode on it and as of 2020, I believe they said as of 2020, there were more than 10,000 brands that did Amazon transparency, and now 33,000 brands are actually enrolled. So I think that that number is going to jump up dramatically and this is really good for sellers and for consumers because of the fact that you know, when you have that assurance that you're not going to get counterfeit products, it makes the whole process better for sellers, for their account, health and for consumers. They're getting the product that they paid for. Carrie Miller: So you know, I can imagine that it's going to be very, very easy, and so what's going to, what's going to happen is you can take codes that are already on your packaging and they can use those codes to verify whether or not your product is not a counterfeit. So, if we take a look, there's an example down here and Logitech actually has done this. So Logitech started out with this kind of using their own codes and what they did is they used the serial numbers that were used for warranty purposes, so those were the codes that they were able to use for this transparency and able to validate these. And so what they do when they, when Amazon's shipping is out, they scan these codes before shipping it out to verify that this particular product is the original and not a counterfeit, and then they can send it out. If it's not, if it's not anywhere to scan, or they're you know something is wrong, then they'll put it to the site because it's counterfeit, and that saves you a lot of hassle. Now this is going to be available in Australia, Canada, France, Germany, Italy, Spain, the UK and the US, so that's pretty exciting that they're really trying to roll this out worldwide. I think it's going to be an amazing thing to be able to roll this out quickly. I know I'm very interested in getting this going on my, you know, on my brand as well, because I don't have to go back and repackage everything. Are you going to start enrolling in brand transparency and do you think this is a good thing, or do you think it's going to be a hassle? Let us know. Whatever it is that you think below. Okay, going into our next article. Carrie Miller: The next thing is about reviews. Now, this goes to you know kind of with the theme of counterfeit and whether or not they're real, and, as you can see here that you know, this article is saying that the internet is littered with fake reviews, and we do know that this is true on Amazon, on Glassdoor, on TripAdvisor. I know for myself, I went and looked at reviews for a restaurant that I just opened and it had so many great reviews and I was like, oh my gosh, this place is going to be so amazing. And I went there and it was absolutely terrible. And what I realized, it was a lot of friends and family that were making, you know, these reviews go, you know, to five stars and they were putting these glowing reviews for it. And it was literally not the customers, because later on the actual reviews started rolling in and I could see that it wasn't the truth. So there is a lot of that that's going on, and so I think that this could be potentially a really good thing. Carrie Miller: It says in this article that they are, these big companies are actually teaming up now. So we've got Glassdoor, trustpilot, expedia, bookingcom and TripAdvisor. They're saying they're all launching a coalition to protect, you know, the consumer reviews, and so what they're going to do is they said that they are going to be sharing methods on how to detect fake reviews. This, I think, is going to be great, you know, for all of us to make sure that you know, when we're buying something, that we're seeing the actual reviews of actual customers, and then also just for those brands, because it's going to help consumers to know exactly what they're getting. So I think this is going to be good on all friends, for everyone. They're probably going to come up with some really great technology to really, you know, detect those fake reviews. So those competitors that you have that you know that are putting up those fake reviews. We're going to hopefully stop that, and so we'll see what happens with that. And let us know if you've had any issues with reviews. I know I've had some issues with fake reviews from competitors on my own listing. I'm curious to know if you've had any issues with fake reviews, so let us know in the comments below. Carrie Miller: All right, this next article is actually something that I was a little bit surprised by, and the reason for that is it's talking about Amazon Prime Day, big deal days, and I you know the economy is kind of struggling right now and I didn't feel as much momentum going into this day as I think a lot of other people probably did. And so it shows, because Amazon's big Prime Day deal day was the company's largest two day October holiday kickoff event ever. So that definitely tells me that I was wrong in my thinking. I thought it was kind of, you know, not that much excitement going on, but there clearly was. They had a billion dollars across in savings across all the Prime members. They also had 25 million items that were delivered either same day or next day delivery, which is incredible. They were busy delivering packages. Let me tell you, one package was even delivered within 54 minutes. So really, really interesting that this is, you know, kicking off so strong, especially with the economy the way that is. I think that this is a really good indication that we're going to have a really big Q4. I'm very excited for Black Friday and Cyber Monday and just the whole holiday season. This is always my biggest time of year. So really, really great exciting news to see that it's still going strong in sales on Amazon. Carrie Miller: All right, the next piece of news is from Walmart. So if you're a Walmart seller, I wanna see if you are seeing the same thing that I see in my dashboard. So I basically kind of logged in today and saw this in my dashboard it's the pro listing savings. Now it looks like what happened. Is I qualified for a pro listing savings? I think you'll have to be a pro seller in order to be eligible for this, but what I'm gathering is they choose listings that are doing very, very well, selling quite a bit, and you actually get refunds on your referral fees. So I have, as of today, this just starting about $3.12 in savings. So that's pretty cool. I know it says over the last 90 days, but I know this just started, so it's definitely not over the last 90 days. I think this is gonna be bigger and bigger as time goes on, and it's very, very cool to see this kind of thing because Walmart's really incentivizing sellers to join the Walmart marketplace and I think this is another incentive. As fees go up on other marketplaces, Walmart's giving discounts and you can see on the next screen here this is. Carrie Miller: I kind of looked more into it and it's based on competitive pricing and fast and free shipping. So I use WFS and I also have, you know, the same pricing that I do on Amazon. So I think that's what helps me with that, and so you get 10% commission savings. That's pretty amazing. So I'm curious to know if any of you have seen this in your dashboard. Let me know in the comments. Let me know if you have any other additional things to add about that. I think it's a very, very exciting thing for Walmart sellers to just save money. You can put that money either towards more ads or just it'll add up over time. So we'll see how long they keep this going for, and I wanna make sure I can get all of my products eligible for it. Carrie Miller: Okay, last piece of news, but not the least for sure, this is just an announcement about the return timeframe, and this happens every single year on Amazon. This is really nothing new, and so they're basically extending the holiday returns policy for consumers that purchase items between November 1st and December 31st, so they're returnable all the way through January 31st of 2024, except for Apple branded products, which are returnable only through January 15th. Now this policy applies to seller fulfilled FBM, fba and Amazon retail orders, and basically this happens every year. So it's something that I know a lot of us are very used to, and it's just another kind of added benefit for people to buy products during the holiday season on Amazon, and I think it does help us all in the long run. So just so that you're aware that's what's going on with returns. If you get some returns from November all the way into January, you'll know exactly why. Okay, so up next we have an amazing demo by Shevali. She's gonna be talking about Market Tracker 360 and how it can benefit you. So take a look at this demo. Shivali Patel: The tool I'm about to share with you is a great way for you to gain insights into niches, regardless of if you are a scaling seller, large brand or business that has been in the industry for years. When it comes to dominating sales, monitoring, tracking and staying on top of any rapidly changing market is important, and so, yes, you could go into Amazon and try to keep up with all the new competitors flowing in and out of your market, but wouldn't it be easier if you just had a tool that allows you to market create, curate and understand dynamic markets in one place? Well, that, my friends, is exactly what I'm about to share with you. Let's jump into market tracker 360. So, with market tracker 360, we do have logic in place. If it's your first time inside of this tool, you will be taken directly to market creation. However, once you've created markets, you'll be funneled directly to market list, which is this page right here. But what exactly is market create? Well, let's talk about it. When you click create market in the top right hand corner, you have access to four choices. We'll talk about these three in this video. For the custom market that is based on products, the system will pull in products that are adjacent to the ASINs you select. You can add in products from your list that you build inside of helium 10, type or paste them in directly into the search field box. Or, if you are a token connected user and your account is connected to your seller central, just click select my products to add and checkmark any of the ones that you want before clicking add. The only thing to note for ASIN markets is there is no filtering step. Let's click back and going back. As you can see, you can also define your market based on up to 15 keywords, either from your curated keywords list inside of helium 10, just by typing them in, or using our integrated Cerebro and magnet tools for relevant keywords without having to leave the tool. So if I were to type in matcha kit, I could click this auto complete, which, by the way, is simply what people are typing in on Cerebro, magnet and black box inside of helium 10. Click analyze keywords to receive this output of additional keywords. Use the information given to figure out which keywords you want as part of your market. You can also use this option to create hybrid markets of keywords and ASINs, though you don't see any ASIN additions. Shivali Patel: On the second stage of this process. You will see it in the third where it says optional set custom rules. Let's go ahead and jump into the next example for a full walkthrough. Now, if you do have your token connected, we are also offering what we're calling the auto magic creation, which simply means we will create your market. For you to do this, you just need to select up to five of your product lists based on their category, and we will find associated keywords to base your market on, though you can still enhance the market with keywords of your own choosing after the fact. You'll notice in the first step of this particular choice, our product pool is already grouped based on the lowest shared subcategory node, so we want to create one based on, let's say, coffin shelves. I'm going to select these two product pools. Select next to receive a prompt that asks if we want to set any custom rules for our market or simply go ahead and review and create our market. I'm going to click yes. Take me to custom rules. Shivali Patel: The third step we're looking at is the filtering step I mentioned before. You'll see this step on three of the four choices of market creation, with the exception being ASIN only creations. Now, if you wish to have a very granular view of your product markets. Setting custom rules is a good idea, as it allows you to generate a default viewing criteria. This is a feature for every market creation option, except for product only or ASIN only markets, as I mentioned, and just think of it as a top level filter. So when we do automatic market updates, only the selections that apply to these filter sets will show. You will always have the capability to add individual ASINs to your market at this level. So if there are any specific ASINs you want in your market view, go ahead and add them here, be it from your list or from your own products, we'll click next. That brings us to review and create, which is the fourth step in this process. Give your market a name. I'm going to call this auto magic coffin shelf market. We can set a default date range. Perhaps I'm only interested in seeing the last 12 months. Give it a default currency. I'm going to select USD. Choose your method of market updates. If you want products to be directly injected into the market without needing any approval, then you could select automatic how we relay the keywords to the products after. Shivali Patel: Market creation is typically modeled based on a fusion of the best seller rank, sales volume and search volume Controlled is similar to our original market tracker. It will give you the opportunity to refine by showing you new products under the suggested products tab to add or remove from your market, and the disabled option is just a static market, which would direct all the products that we receive to the removed products and suggestions section within market settings. From here, you can then review all the information that we just discussed, be it adjusting your product list, fine tuning your category, subcategory information or your additional filters. I'm going to click create market. That's going to take us back into our market view. We'll see the new market reflected on our market list page in about 10 to 15 minutes. Hopefully now you know how to create markets inside of market tracker 360 using keywords, keywords and asins, asins only, or even auto creating that market, as long as you have that token connected. Of course, you can gain a lot of insights and analytics with market tracker 360, but it all starts with this first step, so make sure you go and do that first step. Carrie Miller: Thank you so much, Shivali. That was amazing. I know that this is such an incredible tool, especially for larger sellers, to really help view the market overall. So check it out. If you haven't already, we'll put a link below to where you can schedule a demo in the market tracker 360 arena so you can get more information about it if you're really interested in it. And the final thing I want to leave you with is we've actually made a queue for checklists for sellers to get ready and prepare their listings and their business for hopefully the biggest queue for ever. Carrie Miller: And I basically put this together along with a bunch of resources that we have and it's things that you can use. You know Helium 10 for, and then also just tools on Amazon that are going to help boost your business during the holidays. So it's, it's in a checklist. There are videos to go with a lot of these particular items to show you how to do them, and I think it's a very, very beneficial thing for you to. You know, implement a lot of these strategies. It's still not too late to implement them. Carrie Miller: So take a look at the checklist. You can download it, you can print it out, look at some of those videos and I promise you, if you implement some of those, you'll see some positive results from this checklist. I think it'll be a great, great resource for you that you can use this year and in the years to come. So we'll put the link below and so that you can check that out too. Thanks again for joining me this week on the weekly buzz. I think Bradley will be back again next week, but thank you for letting me kind of step in for him this week. I hope you all enjoyed the news articles that we have. I think we have some great exciting stuff going on in e-commerce, and so we'll see you again next week to see what's buzzing. Bye everyone.

Listen in as we tackle all your burning questions about selling on the Walmart marketplace, from gaining access to coupons and utilizing brand stores to handling comp errors and deactivations. Discover why it's critical to get your inventory to Walmart as soon as possible before the end of October and learn the ropes on what metrics you need to focus on when aiming for the Pro Seller badge. We also tackle your questions straight from our Winning with Walmart Facebook group, so tune in for those insights. Interested in the Walmart Influencer Program? We've got you covered! This episode also explores the ins and outs of the Walmart Influencer Program and provides key updates on when brand stores and video ads will be available to sellers. Listen in as we discuss the approval process for pesticide products on Walmart, the steps to register your trademarks on the platform to get the Walmart brand registry, and whether there is a request a review button in Walmart. Did you know that Helium 10 has tools for the Walmart marketplace? We explore the nitty-gritty of product listings, coupon availability, and how to compete against first-party brands on Walmart. Plus, how to join the Helium 10 Winning with Walmart Facebook Group. Don't miss out on this Serious Sellers Podcast episode to make the most out of your Walmart selling experience! In episode 501 of the Serious Sellers Podcast, Carrie talks about: 02:13 - Access to Coupons for Walmart Sellers 06:24 - Walmart's Review Programs and Opportunities 09:48 - Prohibited Items Approval 12:58 - Walmart Image Guidelines and External Traffic 17:39 - Solving Comp Errors on Walmart.com 19:27 - Seller Badge and Rich Media Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today, we're going to be answering all of your burning Walmart questions. In this Ask Me Anything episode. We're going to be answering things such as when are coupons going to be available for everyone? When can I start utilizing brand stores, how can I deal with comp errors and deactivations? This and so much more. Bradley Sutton: How cool is that? Pretty cool, I think. If you guys would like to network with other Walmart sellers, make sure to join our brand new Facebook group called Helium 10 Winning with Walmart. You can actually just search for that on Facebook or you can actually go to h10.me forward slash Walmart group and you can go directly to that page. So make sure to join. You can tag me and carry with questions and ask questions of other Walmart sellers or even share your own experiences in that Facebook group. Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast by Helium 10. I'm your host, Carrie Miller, and this is our Winning with Walmart Wednesday episode, where we answer all of your Walmart questions and we give you all of the latest and greatest information about selling on a Walmart. In this episode I'm going to answer quite a few questions that we've had in the Facebook groups. I asked quite a while ago if you had any burning Walmart questions, so I'm going to go over those questions for everyone today and give you some great answers. In addition to that, I wanted to remind everyone that we are in Q4 already, which is kind of crazy that we're already in the last quarter of the year. But start sending in your inventory now to Walmart, because WFS is already starting to take kind of a longer time to check in products and it's going to just get worse and worse as the holidays keep coming closer. So, just like Amazon, try to get your inventory in by the end of this October and just kind of do more than you're used to sending in. I know last year I actually ran out during the peak season of inventory to forever to get checked in and so I missed like three weeks of December, so it was kind of a bummer. So if you haven't done that, make sure to send in that inventory. Carrie Miller: I want to start answering some of these Walmart questions that everyone had and I think they're really good questions. I think they're going to be very helpful for just looking at these answers for all of you. So the first one is that I had on my list is that someone in the groups asked because they really wanted to know this from Walmart, and these are not official Walmart answers. By the way, this is just some research that I've done. It's no way connected to Walmart, but I did do the best that I could to find answers for all of you that had really important questions for Walmart. So the first question was Amazon allows access to all deals and coupons to every seller, regardless of their sales volume. Carrie Miller: When will Walmart give equal access to things like flash picks to Walmart sellers, equivalent to best deals seven days, and what they said is that deal parity right now does not exist on the Walmart marketplace. However, if you do have an account manager, then they actually can submit those coupons for you. So for those of you who are lucky enough to have an account manager and usually you have to have a certain number, a volume of sales per month in order to get one of these account managers. They actually can help you and they'll be able to submit based on the fact that if you have a you know good seller response rate, if you have good WFS metrics and you know a low number of refunds kind of use it basically in the pro seller range they'll be able to help you with coupons if you're not a one piece seller. So that is something to kind of keep a thought in the back of your mind If you, you know, do have an account manager, ask them about coupons, if you can get into those flash picks and they potentially could help you with that. So sorry, I don't have a better answer, unfortunately, but I think that is a good way, you know, at least for some of you, to get access to some of those coupons. All right, so I'll go to the next question. Carrie Miller: Let's see here when can you tell us more about the Walmart influencer program? So the Walmart influencer program is called the Walmart creator program and they are actually trying to do similar to what Amazon has done and they're recruiting a lot of influencers and I don't know if you've seen this, but I know I've seen this on Instagram because I follow a lot of the fashion deals pages, and they are promoting Walmart products in terms of clothing. Right now. There's a lot of cute stuff that you know Amazon sellers are now putting on Walmart, so these influencers are also promoting it on Walmart and they're getting commissions for it. They get a specific commission based on the category, just like Amazon, and so that is something that's really up and coming and something to keep an eye on. If you are in certain categories like home decor, fashion I think those are really good. You know areas to really utilize those influencers because they already have kind of the right audience for you, and so I would highly recommend kind of checking out. Go on to Instagram and search hashtag Walmart influencer or hashtag Walmart partner and you'll see a bunch of videos come up and you'll see you know whose accounts are really Walmart partners so that you can partner with them. Carrie Miller: Okay, so the next question is I saw that brand stores and video ads are in beta. When will these be available to sellers? Now? This is a question a while ago. Video ads are actually available now to brand registered sellers, which is really, really exciting. So if you have your brand registry all set up in the brand portal on Walmart, you have access, so you should be able to see on Walmart connect the video ads so you can do that. In terms of brand stores, they there isn't an ETA for brand stores, but I do know I've seen some sellers who are in the beta and they are testing it out. So I imagine it's the same as what happened with the videos. The videos were in beta not too long ago and they're going to start rolling out. You know the brand stores probably in a similar way. So that's pretty exciting and I hope it's soon. Carrie Miller: But they encouraged everyone in the meantime to take advantage of rich media. Rich media is like A plus content on Amazon and you can go on to the into the help section for rich media and you can actually get free hosting of videos and 360 images currently. So I would check that out. Otherwise, there are a bunch of agencies that do host rich media and you can get different modules that are really I think they're really great modules that you can utilize on Walmart. You just have to pay per skew, so it's a little expensive but worth it if you can see that conversion All right. Carrie Miller: The next question was Amazon has a request to review button that allows Amazon sellers to press a button on an order and Amazon sends a review request email to the to the customer on the seller's behalf. Will Walmart do something similar to help us get more reviews? So the answer of this is that there isn't something that's currently available but and there isn't a timeline for it to be able to get it to be available. However, Walmart actually does send a review request automatically after seven days to the customers on Walmart to request a review, so that's kind of an automatic thing that they already do. They wanted to also encourage all of the you know Walmart sellers to utilize the review accelerator program. So the review accelerator program if you have on your product five reviews or less, then you can pay $10 to ask your current customers for review. So it's actually, I think, different than Vine, because what it what it happens is that people are already buying your product and they'll send them an email and say, hey, we'll pay you $3 if you'll send in a review and then we pay. We pay Walmart $10 for this service, so it's actually really worth it. Up to five reviews, you can get verified reviews from your actual customers. So review accelerator it's in the growth opportunities tab, so check it out there If you have less than five reviews. There's also a review syndication where you can get your reviews copied and pasted, basically over from your website. So a lot of really cool opportunities for reviews, but they don't have any kind of timeframe for that request review button like Amazon has. However, I do think it's pretty encouraging that they're already sending those emails for us, so that's something that's that's great to see. Carrie Miller: So someone just asked how do you register a trademark on Walmart? So basically, you would take the same trademark that you have as an Amazon seller and you're going to go to the Walmart brand registry portal. It's a whole different website, so you can just Google Walmart brand registry portal and then you're going to apply there. It's very simple. You just put in your information there and you can. You can get accepted pretty quickly. So I would recommend go ahead and Google that and it should be pretty straightforward. Carrie Miller: What is the approval process for pesticide products on Walmart? We have 10 bestselling products on Amazon that we are simply not allowed to list on Walmart. The products have all the required government approvals with the EPA, et cetera. So the answer that I found on this is that there's an item report in Seller's Center and it's gonna have the reason code for why an item isn't published and so you can actually open up a partner support case, for all you know, for the web with whatever the reason code is. And then also, if the item status is on says item on hold, then the seller needs to either submit the required documents or provide the missing attributes to complete the submission. So it'll say what attributes are missing or what documents are missing, and you should be able to submit those. I will say I did kind of a case today you can find it on YouTube and we were uploading a hemp product onto Walmart and it has been quite a challenging process and you can actually see part of the process on YouTube. But I'm gonna give an update soon. But the update really is that they really don't want hemp products in WFS right now and I was able to get it approved to sell on Walmart. But it's been quite a challenging process so I'll go more into details about it. But the good news is we can sell seller fulfilled, just not WFS. So there is hope for any of you who are having an issue to get around that and do seller fulfilled if possible. Carrie Miller: Okay, so the next question is some of my products are not approved to sell via Walmart WFS but they are approved for seller fulfilled. So this is kind of similar to what I was just talking about in regards to the hemp. Is there any special program that I can apply for to get these hazmat products approved for WFS? And it says Amazon has something similar and we are part of the Amazon hazmat program. So the answer was that internally, wfs has recently actually launched an updated prohibited items handling solution across their fulfillment network, which this is actually very new. So, depending on the category, prohibited items are handled in three different teams under the specialty compliance organization hazmat, food safety and non-chemical hazmat. So this is going to hopefully help reduce the time where these products are actually just stuck and unable to be fulfilled with WFS. So definitely inquire about those if you're writing a ticket to kind of be directed to those teams and hopefully we can get some progress on some of those Cause. I know I've seen quite a few questions about this, so I would definitely want to continue to try to get you all more answers about this. So that's the amount of information I have right now. So keep messaging me on Facebook or sending those questions in on the Facebook group winning with Walmart, so that we can help you get those questions answered. Carrie Miller: The next one is my account was denied. What can I do to get approved after I was initially denied? So sometimes well, actually most of the time they don't provide a reason, but there's soft denials and then you can do an appeals process and then there's like termination, which is much harder. So you'll have to kind of usually I think sellcord.co. They are an agency. They have helped a lot of people who have been kind of denied. You can reach out to them. That's kind of the best answer I have. Or you can kind of reach out yourself, but I would kind of suggest contacting somebody who's really good at this, and I do believe SellCord does do a good job of helping people get their accounts. You know out of that status. So if you have had that issue, I would say contact sellcord.co. And that also includes you know if your account is suspended or termination is very hard. So you will definitely need you know, inside access. So I would definitely recommend contacting SellCord for that as well. Carrie Miller: What is Walmart doing to attract more customers to their online marketplace? And so this is a great question and I can definitely answer that they are doing quite a bit. So they have Walmart Plus, which is kind of like Prime, and if you go into the stores they have it advertised everywhere. They're giving discounts on gas, they're giving discounts on just all a bunch of different things within the Walmart programs, like just in store discounts and also delivery and groceries. You get those for free. So they're really pushing for, you know, just getting more customers into Walmart Plus. Now I also saw when I was looking at applying for an American Express Platinum card, that they have a free opportunity for free Walmart Plus If you have that card. So if any of you have that American Express Platinum card, you get free Walmart Plus. So something else to it's basically like a free Prime membership. So I definitely recommend taking advantage of it. But they're doing things like that to really increase the customer reach. Also, if you notice and I've talked about this in other presentations I've done they are doing a lot of external traffic through Google Shopping and they're also doing Bing Shopping. So you'll see your Walmart products show up in Google Shopping and Bing Shopping without even doing any ads. So they are really doing a lot of work to try to drive traffic that way. So hopefully that answers that question. So this might be college. Carrie Miller: This is another question from somebody. This might be common knowledge. But what are the best performing aspect ratios for images on Walmart? Should mean image and secondary images be the same aspect ratios? Is the answer category dependent, and there is definitely some. There are some differences on the different categories. So I would recommend that you go into the Walmart guides and you can look for image guidelines and you're going to be able to find exactly what the image guidelines are for your category. So go ahead and check those out. Carrie Miller: The next question I would like to know why the payment schedule for reporting is every two weeks and then why it sometimes I have to wait a third or fourth week. Now I've seen this question quite a bit in the groups and I don't know exactly what's happening, but it's just a common thread, like I've seen it quite a bit. So if you, if you've had this, you can put it in the in the chat or the comments, because I'd love to know. But basically, the payment should be every two weeks, but something if you're not getting it every two weeks, it should. It's probably an error and I think you should open up a support ticket to see what's going on with that, because that shouldn't be happening. So make sure you kind of figure out what the problem is so that it doesn't continue on. So that's what I would recommend. I don't think that that's part of the process. So it is supposed to be every two weeks. I have confirmed that. So take a look at that. And, yeah, just go into the support and ask what's going on with your particular account. And personally, I did see this actually happen, so it did get fixed. Additionally, when see when removing, when doing removal orders, when it shows on the payment summary, can we get a detail of what the removal order consisted of? So if you want to understand what the removal order maybe consisted of, you can go to the WFS dashboard and that will give you a breakdown and it's going to highlight what was in the removal order. Carrie Miller: Okay, so next one is it possible to allow for multiple SKUs to the same UPC code? Amazon allows this, albeit in one UPC code to one ASIN. So no, this is definitely no. Walmart uses UPCs as their unique identifiers for products. So you cannot have multiple SKUs associated with the same UPC, otherwise you're going to get a lot of errors. So this is really important to make sure you have you own your UPCs and then also that you have an individual UPC for each product. I know back in the day in Amazon you were buying second. You know basically barcodes from other you know third parties because they were more expensive but you can buy individual barcodes from GS1. And I highly recommend doing that to show that you own the UPC codes. Because if you do have somebody hijacking your listing or taking over the content, you can prove with owning UPC code as well as your trademark, that you own that product and the listing so you can get it back. I had a problem with this because one of our products for our Project X did not have a UPC code that was GS1 registered. It was kind of a bot as a third party thing a long time ago and I was unable to get that content back. So it was really kind of frustrating. So I know this from firsthand experience my own business. Carrie Miller: I've always had UPCs for each product because you want to kind of think when you're starting out with these products with the end in mind and growing your brand and business. Each product should have a UPC. We've always been wanting to know if Walmart has a honeymoon period similar to Amazon. Now I haven't had an answer to this. I do not think that it's as intense as it is on Amazon. So what I would recommend is to do your best to optimize start ads. Do whatever you do for Amazon on Walmart and I think that you will be successful. Carrie Miller: The thing about all of this is I noticed people. What they do is they'll open up and start a listing on Walmart and literally just copy and paste what they have on Amazon and they're not doing Walmart PPC or anything like that to help promote their product and they're like why am I not making any sales? Well, you would never launch on Amazon without doing PPC or optimizing for Amazon. Walmart has different guidelines to optimize their listings. So you know, make sure to follow those guidelines and I think that you'll be pleasantly surprised. The next one is what advice do you have to third party sellers to help them compete against first party brands on Walmart? So the answer to this is Walmart really isn't viewing the two as competitive against each other, but they recommend that you find kind of holes where first party sellers are not really, you know, filling in the gap and finding opportunities on Walmart where you can provide products that are not available via 1P. Carrie Miller: When I've gotten a comp error, it feels impossible to get help for this. What is the best way to solve issues dealing with comp errors and how can we find out what the error is so that we can fix it? So then the comp errors are very difficult, I will say, and sometimes what they're saying is that you can actually go into the item report and check the columns. When you upload via flat file or anything like that, you can check the columns, the life cycle status, and then it's going to say published, unpublished or system error, and then on the adjacent column for the, it's going to have an error code and it's going to say things like enhanced vetting, IP infringement, shipping or etc. And you can open up a ticket to get help with this. But in my experience I've noticed that it's usually a pesticide word like antibacterial, antimicrobial. So if you make sure that you don't use any of those illegal words that are, you know, banned on Amazon, then you should be fine, and usually if you kind of delete your listing and rewrite it again. Without those words it'll come up within 15 minutes. So that's been my experience with that. Carrie Miller: So another question here is when some someone first starts selling on Walmart, what can they do to get their products ranked? Is it all based on clicks and sales or is there a lot more weight given to the listing quality score? So they did. You know Walmart doesn't really give me a lot of information about ranking, but I do know, for example, if you get a high listing quality score, that does help with your ranking. So make sure you fill in all those attributes in the back end. You know you enroll in WFS, you have reviews to start out with, get your listing quality score 90% or above, and I think that that will definitely help you. You also want to start running pay-per-click advertising to get some sales and I think you'll start to see yourself ranking as that goes. But in terms of like you know state, you know something that they actually say. It's really quite challenging to really say. Carrie Miller: And then the pro seller was another question. How can a seller become a pro seller and get the pro seller tag on their listing? So you want to make sure that your products are delivered on time. So I recommend using WFS because it takes care of most of the categories that are required for a pro seller. The thing about pro seller badges is you can actually filter on Walmart for pro seller so customers can say I want to only buy from a pro seller. And I noticed when I got the pro seller badge that I was starting to get more and more sales. Carrie Miller: So I will say it isn't an important thing. So you've got. You know, at least you've got an on time delivery rate of 95% or above in the last 90 days. You have less than 1.5% cancellation in the last 90 days. You have a really good seller response rate, higher than 95% in the last 30 days. And then basically it's, you know, fast delivery. And you also have to have over 250 orders in the last 90 days and you have to have at least been active for 90 days. So when you launch your products, you know, do your best to get those 250 orders and get those fast delivery times in and you can get the pro seller badge within 90 days. I think it's really, you know, worth it. Carrie Miller: So I would say WFS is probably the most important thing to make sure that you get that and yeah, so, and then the next thing is what? Will rich media eventually be free to Walmart sellers, like it is on Amazon? So there are some modules that are free, and that is the video and also the 360 image views. You can go into the help center and click on rich media. You can find it there. So otherwise, if you wanted to pay for some in the meantime, you can contact an agency and they can help you with that. Carrie Miller: So let's see if I have any questions. All right, Nelson, hello. Nelson says I'm a new to Walmart, in the process of onboarding and we already established our stores at Amazon. Is the procedures from Amazon to Walmart going to be similar when it comes to brand name products? If we are able to get wholesalers offline in our city to sell as branded products so we can sell online, are we still allowed to sell them? Yes, you are allowed to sell wholesale products on Walmart and I actually met at the Walmart conference quite a few sellers who have done very well selling wholesale products on Walmart. I think it's a lot less competitive right now in Walmart. So I highly recommend you get in there and start going for those, those products and, you know, make sure that you get in the game now? Great question. All right, let's see. Carrie Miller: It looks like I think someone was asking about tools for Walmart. Helium 10 has some incredible tools and I would recommend that you check those out. We have cerebral, which is our keyword research tool for Walmart. Another tool for Walmart called magnet it's another keyword research tool. We have x ray, which shows you sales volumes for Walmart it's our Chrome extension. We also have profits for one, one to help you, Walmart, to help you manage your profits. And we have our ranked tracker. And for pay per click advertising, we have add atomic for Walmart to help you manage your pay per click advertising. So we have all those great tools to help you and support you on your way to selling on Walmart. Carrie Miller: Also, if you're a helium 10 member, we have freedom to get Walmart where we should. We walk you through a to z on how to sell on Walmart, so that's available to you free if you are a helium 10 member. So check it out. If you haven't yet checked it out, alright, so it looks like I don't have any more questions, so hopefully, if that was very helpful, thank you to everyone who submitted their questions. Carrie Miller: For me to answer it was really, you know took a little while to get the answers to some of those questions and maybe some of them. I still need to do a little more research and hopefully maybe digging to get some more details on some of those answers, but hopefully that helps you in the meantime, and if you have any questions, join our group. Helium 10 Winning with Walmart. All you have to really do is search in the Facebook groups Helium 10 Winning with Walmart and you can join our Facebook group and ask questions there. You can tag me, you have questions, or other sellers are in there answering questions as well, so love to see you there and we will see you then. Have a great rest of the day.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Prime Big Deal Days: Everything you need to know about Amazon's 48-hour shopping event https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq Amazon has reportedly tested a “Buy Again” feature to entice shoppers into repeat purchases. The company has placed the new feature in a tab on the “most prized real estate” on its app home page. https://www.pymnts.com/news/ecommerce/2023/amazon-wants-to-get-cautious-consumers-to-buy-again/ American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says https://finance.yahoo.com/news/american-consumers-taking-foot-off-102620170.html In the second part of our episode, we turn our attention to the world of competitor monitoring. Carrie Miller shows us how to stay ahead of the competition with Helium10's Insights Dashboard Competitors Tab feature, which allows you to easily monitor your competitors in seconds. Get ready to pocket some incredible news stories, strategies, and insights that are going to keep you ahead in the E-commerce game!   In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Big Deal Days 02:09 - New CPF Certifications 03:32 - A/B Testing 04:11 - Controlled Generic Listings 04:58 - Buy Again Button 05:46 - Bargains Gone Forever? 06:50 - Follow Helium 10 In Twitter 07:35 - Pro Training Tip: Insights Dashboard Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: New certifications for the Climate Pledge-Friendling program, brand protection with generic product listings, a buy again button for your consumers and an incoming shift in consumer habits. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space and we also provide you with a training tip of the week that will give you insight into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. The first article that we'll be covering today is from Amazon itself. First, I want to preface this by saying I was just looking at some Prime Day 2022-2023 stats earlier today with some of our Helium 10 team, and we were seeing conversion rates hold study or even increase, resulting in more sales year over year, as well as impressions remaining consistent leading up to Prime Day, but then soaring a whopping 25% year over year on the big day. You can check out our LinkedIn for more details. But, with that said, let's talk about Amazon Prime's Big Deals Day. So what exactly is Amazon Prime's Big Deal Days? Well, it was a 48-hour shopping event that happened in 19 countries and, just like Prime Day, it was a significant sales opportunity for many businesses. I've already seen a lot of buzz on LinkedIn and on our Facebook groups saying that Big Deals Days was going great for them. That is such a tongue twister, guys. I'm not quite saying that five times fast. Our Project X and Project 5K accounts both had more than double the normal average in sales. But I want to hear from you guys how were your sales? Were you up, Were you down? By how much and in what category? Let us know in the comments below.   Shivali Patel: Next up Amazon has added three new certifications that recognize materials innovation to their Climate Pledge Friendly program. This is really helpful for customers in discovering more sustainable products at scale. Oftentimes, as a buyer, when we're scrolling search results pages and we're just on the prowl for a particular item, Badges can be a really great way to have a listing catch our eye, and perhaps that is part of the reason on why sellers have noted slight increases in conversion with these badges. Maybe it's the increased traffic or the feeling of leaning into a morally sound, feel-good purchase for your prospective consumers. But listen, whatever the case may be, if any of your products are eligible for one of these new certifications or the Climate Pledge Friendly badge in general, it may be worth enrolling into this program. To enroll, you must either have an approved third-party certification or be eligible via compact by design or pre-owned certified. Of course, this validation process is really going to vary based off of your product type, and therefore you should do your due diligence. The badge will then appear on product details pages, search results pages and give you access to different things like advertising packages, Amazon business features and much, much more. All right.   Shivali Patel: Another segment of news coming from Seller Central is brands can now run AB tests on supporting images in the Manager Experiments Image Gallery. This is great news for those of you who haven't yet launched your product or you just want to optimize your listing images. After all, as it says here, 62% of customers are more likely to buy a product if they can first view its images and video. Yes, it's still best to do split testing via Helium 10 audiences, but to start split testing your supporting images and potentially hike your conversion rate, you can head over to Manager Experiments dashboard switching gears.   Shivali Patel: Seller Central also recently announced that they've extended product detail page protection to generic product listings. So if you don't know what this means, if you are a seller who does not have brand registry just yet, this could be helpful for you. You can start off listing your product as generic and then Amazon will still protect you by keeping any changes that occur solely under your control. Basically, what Amazon is saying is they won't let other people go in and change out your listing. Even though you're not brand registered, we do still suggest that you get brand registry for most sellers. This is a really nice update, and it does come with a lot of different things, so just bear that in mind. But you do have access to this exclusive control with the generic listing product detail pages now.   Shivali Patel: Then we have a new buy again button. I'm reporting this to you from payments.com. We all have purchase history with Amazon. That's really useful, but sometimes we forget that it's not just those subscription products like supplements and maybe the skincare items that can appeal to people and they'll reorder over and over again. If you can establish brand authority or deliver a really great product or experience, a simple button can be enough to bring back customers and increase your return on investment. Look, I'm a repeat purchaser in general, so I'm the perfect target market for this feature. Have you seen this button on the Amazon app's homepage to entice shoppers into repeat purchases? Let me know in the comment section.   Shivali Patel: Last but certainly not least, the last article I'll be covering today is from Yahoo Finance, and that is Bill Simon. This guy is the former Walmart CEO, and he's raised some concerns about the impact of lingering inflation and various macroeconomic factors on the American consumers, suggesting that the era of big bargains might be coming to an end, you guys. He pointed to the evidence of changing consumer habits, such as shifting towards smaller purchases at the end of the month due to financial constraints, and retailers are feeling the effects of inflation, which could really affect consumer acceptance of prices and buying patterns. I know I've already experienced this inside of my retail stores that when I'm going grocery shopping, the prices are insane, as are gas prices and whatnot. So are you seeing a change in spending habits? Has this been reflected in your own sales? Let us know. We would love to absolutely hear from you. So that does conclude our news pieces for this week.   Shivali Patel: Before I jump to our training tip of the week, I want to quickly encourage you to follow our Twitter account at Helium10 Software, that's @H10Software okay, @H10Software If you don't already follow us. We post announcements, slides, workshops, Q&As and so much more, and it's a really easy way to stay in touch. I don't want you to miss out. Let me go ahead and give you a second. Go ahead and pause this podcast or video, whatever it may be that you're watching this, and go give us a follow Done, All right, awesome. Before I sign off, let me pass it over to Kerry Miller, our brand evangelist here at Helium10. And, as a seller, being able to stay at the forefront of your market can also depend on what your competitors are doing. Perhaps they're adjusting their price points or offering a promotional coupon, and you will want to know when they do that as soon as they do. If you want to know an easy way, just keep watching.   Carrie Miller: Q4 is here and I know a lot of us like to keep close tabs on our competitors, but it's often a lot of tedious work where you have to literally go to their listings to kind of see and try to figure out what they're doing in this Q4 season. A lot of times we want to see did they change their price, are they adding coupons, things like that. So I want to show you a very easy way that you can actually monitor your competitors using Helium10. The first thing that you want to do is you want to log into your Helium10 account. Okay, so this is actually all going to be on this dashboard that you see right here, and we're actually going to scroll down just a little bit and we're going to take a look at this product section where it says my Products, and what we're going to do is we're going to expand this down, and you can see there's a lot of different tabs here. I'm going to actually focus on competitors here. So these competitors, you can actually choose them or sometimes they're already populated for you. So if you don't like the ones that are already populated in here for you, just click on Edit Competitors and you can just add in whatever ASINs you want or you can choose them from this list down here. I usually put my own five that I want and it's the top five competitors that you have. Once you've done that, you can actually see them listed here. You can see if they have a coupon here. You can see if they have done anything in terms of revenue, if they're doing really well, if their price is a little bit different. But this is actually going to get in more detail in this Competitors tab. So on this sidebar here where there's these little swords, you're going to click on the Competitors tab and you're going to be able to see more in detail about your competitors. And so this is not just those five for that one product. This is going to be all of your competitors that you've chosen.   Carrie Miller: So each product on that main dashboard you're going to see five, but this is where they're all going to be put together in one page and you're going to be able to see price changes and all kinds of different things like BSR. And if you wanted to customize and get alerts, you can actually get alerts for your competitors so you can see if their BSR has increased by a certain amount. If it's decreased, you can see if their review count has increased by a certain percentage or if it's decreased, or if their sales have increased or decreased. So that way you can see, hey, their sales are soaring, what are they doing, or maybe they're decreasing, and you can capitalize on that. There's a lot of different ways that you can utilize this and these are the different default or different settings that you can use. Now you can just uncheck it if you don't want to see it, or check it if you do want to see it, and you can add in whatever percentage number that you want to. So that is how you kind of edit these, but it'll show you. You know in general, if you know, there's some changes in price and things like that. But if you go down here to insights as well, we have some more information here. You can add in insights, for you know if their competitor changed the price or a coupon, you can actually get an alert for that. You can also see if they've changed their listing and you can see if they've changed any performance. So, right here, for a coupon, you can say you know if it's a price increase or decrease, or a coupon offered or a coupon no longer offered. You can edit this, however you'd like to get those alerts.   Carrie Miller: If you uncheck it, you won't get any. For listing change you can change, you can check off which ones of these that you want. So do you want to see if they've changed their title, their main image, their category and subcategory? And then, finally, you can see about their BSR and their review count, just like I kind of showed you this a little bit before. So this is where you can really control all of the Competitor Insights. There's a lot more different insights and I'll go over there those in other videos, but this is just focus on competitors. So this makes it very, very easy for you to go into that dashboard every day. That dashboard is going to show you a little an alert button or it'll say insight ready, and it's going to show you those things in the way that you set them up. So if you wanted to see if they've increased, you know, by a certain percentage of sales, you're going to be able to see that in that insights dashboard. You're going to see if they've added a coupon or if you wanted to see if their title changed, you're going to be able to see all of that in the dashboard and it's going to be so easy for you to monitor just in seconds, where all of this stuff would take you hours actually to do, to monitor every day. Where we have it ready for you every single day in the dashboard, easy to see, and you're going to get a great overview of what your competitors are doing so that you can stay competitive and you can capitalize on anything that they are slacking on. So go ahead and check out the insights dashboard competitors section and let us know what you think. Bye.   Shivali Patel: Awesome. Thank you for that, Carrie. I know the ability to monitor competitors with set thresholds was something that I was looking forward to for a while, and it's incredible to finally have it up as part of our tool set. Other than that, that is it for this week. I hope you learned something from this week's Weekly Buzz. We will see you next week to talk about what is buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Sales Trends / Sales Estimates New Feature https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/ TikTok Shop to rival Amazon with early Black Friday deals https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/ Amazon brings generative AI to Alexa https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/ Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees Amazon drops planned merchant fee as FTC lawsuit looms https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:50 - Amazon Sales Trends Tool 02:48 - Prime Big Deal Days 03:48 - TikTok Shop Black Friday 04:32 - Alexa Generative AI 05:51 - Amazon Hiring 250K 07:00 - 2% Fee Cancelled 08:48 - Listing Attributes 09:30 - Helium 10 On Twitch And Twitter 10:10 - Pro Training Tip: BlackBox Product Targeting Tab 12:27 - Catch Bradley On These Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon tool for sales estimates makes Helium 10 Chrome extension unnecessary. Prime big deal days is coming. Tiktok shop is starting Black Friday early. A 2% fee going away at Amazon. These new stories and much more on this edition of the Helium 10 Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of the new stories that are going on the Amazon, wall art and e-commerce world and we give you training tips the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, we got a lot of new stories. Let's go ahead and hop right into it. Bradley Sutton: To the first one here that is actually from seller central. You might have seen it in your seller central news section and it's entitled. Customers will now see sales trend For your eligible listings, as product listings for certain categories, including health and personal care, home and sports, will display a sales trend and Basically it's kind of like in the format of 10k plus bought in the last month. In case you guys haven't seen it. You know it's been. They've been doing tests on this a lot. You'll see right here It'll say like 50 plus bought in the past month or a hundred plus. You know the bigger listings will say 10,000 plus and there's been different tests going on Amazon where you might have seen it was weekly. Sometimes it'll show views. But this is now official. This is no longer a test. Amazon is rolling this out. Does that make the helium-tent chrome extension unnecessary for sales estimates? No, it's interesting to note that this is not even a sales estimate. What it is the number of customers that have purchased this product in the last 30 days. So that's just interesting itself. Bradley Sutton: If you want a, if you're a mathematical person or you just want to dive a little bit more into All of the frequently asked questions like is it at a child level? Is it at a variation level? Is it the last 30 days? Is it the last calendar month? You know what does this mean for customers? How come my listing doesn't see it? I do a super deep dive. That's like six in the morning right now when I'm recording this. Bradley Sutton: I stayed up the whole night actually doing this blog. I haven't even slept yet, but if you guys please reward me for my hard work. The data science team did a good job. You know getting me some data and I put together this blog. Go to helium10.com/blog and it should be probably at the top of the search results there, helium10.com/blog. Click on the one about the search or sales trend data and You'll get everything you needed to know and a whole bunch of stuff. You didn't even want to know about this new thing, but it's actually very interesting. I think it could be cool for customers, could be cool for sellers as well. Bradley Sutton: All right, the next news article today is you know, we talked about this a little bit earlier this week, uh, on our Tuesday podcast. By the way, guys make sure to check out that Tuesday podcast. It was a breakdown of the entirety of Amazon Accelerate. Uh, you can catch that episode at h10.me forward slash 493, uh, where we talk about Amazon Accelerate. But anyways, in that podcast I said, hey, prime big deal days is coming. It's going to be October 10th to 11th. It's kind of like you know different kind of prime day. Amazon, you know, says here in the news that you know the, the, the FBA inventory date for prime big deal days has passed. So if you try and get some inventory and now it might not make it, but you can still participate in prime exclusive discounts, uh, coupons. Obviously you know sponsored ads. So I'm just curious what? What are you guys going to be doing for, uh, prime big deal days? Uh, are you doing any lightning deals? You just doing some coupons, heavy PPC. You know it's kind of something newish. You know it's not the regular prime day, so a little bit of uncharted territories, but probably similar to that second prime day that we had last year. All right, uh. Bradley Sutton: Next article up here is from dexterto.com, I don't think I've ever quoted this uh news source before, but their article was entitled tick tock shop to rival Amazon with early black Friday day deals, all right. So this is interesting because they're actually going to be starting a black Friday deals as early as October 27 and they're trying to move $20 billion. Uh, it said this holiday season. You know, the tick tock shop debuted in the U? S earlier this September. We kind of talked about that on this show and, uh, be interesting to see what's going to happen. You know how many, how many of you are selling on tick tock uh shop out there and are you guys doing anything special for Black Friday? Bradley Sutton: Another uh, there's a lot of Amazon announcements going on um, at some kind of like release event and, anyways, this news article is from tech crunch and it's entitled Amazon brings generative AI to Alexa. Now, this article has nothing to do with Amazon. You know FBA or prime or anything. So you might be wondering why in the world am I linking to this article? Well, this is something I've been talking about for I don't know maybe a year or so, where my, my theory has been that once. I mean that's not my theory, I mean it was Amazon said they're bringing generative AI to Alexa. The part that was my theory was that, hey, once that starts happening, as it starts developing, the shopping experience is going to become exponentially more robust on Alexa. Like, the shopping experience for me right now in my Lexus is like sucks, like it's impossible to buy stuff, and so I don't think a lot of Amazon sellers are optimizing enough for Alexa. Like you probably should, but if you're not, you're probably okay, all right Cause, not that many sales are coming from Alexa. But now, with generative AI perhaps giving Alexa a boost, I would say that you know, this year we are going to start seeing some, some, some more people shop on Alexa and you're going to have to start thinking about, you know, optimizing your listings a little bit more for the Alexa experience, all right. Bradley Sutton: Next article up here is actually from Amazon and it says Amazon is hiring 250,000 employees for the holidays, making it the largest annual investment in US hourly wages. Now it's interesting this is not the most they've hired, right? They say the largest annual investment in hourly wages. That's because minimum wage is ridiculous these days. I think this article talks about how they are actually the average hourly pay for these seasonal workers $20.50. That's crazy. $20 used to be like you've got a really good job and can support your family, like 10 years ago. Now $20 is like the grunt work in a warehouse kind of insane. But anyways, I always like looking at how many employees Amazon hires for the winter because it kind of like shows what their projects and are going to be Like when they don't hire hardly anybody. It's like uh-oh, there might be seen some signals where sales aren't going to be that much during the holiday. $250,000 is a pretty robust, hefty number there, so it'd be a good sign. All right. Bradley Sutton: Next article is from Yahoo Finance and it's like it's kind of like fake news If you can hear in my voice, guys, if you're listening to this on your car or something, if you're watching this, you obviously can see my face. This is ridiculous. This irritates me about news. It says Amazon drops planned merchant fee as FTC lawsuit looms. So right off the bat. The title is like trying to paint this as something like Amazon is running away with their tail between its legs because of this FTC thing. But it has, in my opinion, literally nothing to do with each other. Right, and it's not even that big of a deal, that whole FTC thing. But that's a side topic. We've already talked a lot about that. But in this article listen to this, guys it says effective October 1st, amazon was planning to impose a 2% fee on every sale by third party sellers that ship their products themselves. Guys, that is 100% incorrect. Yahoo, you know you're not some blogger. I mean, get your stuff together. This is not right. This 2% fee was only for those sellers opting into seller fulfilled prime. Seller fulfilled prime is where you get the prime badge on your listing. As long as you're able to deliver to a customer within a few hours or within a day, or within two days and hit the the certain metrics, all right. This was not for all people doing fulfilled by merchant, like this stupid article is saying. And the rest of the article goes in this tie in the FTC thing like it has anything to do with that. So it doesn't. But the bottom line is that if you were planning to enroll in seller fulfilled prime, you don't have to pay the 2% fee, as Amazon had announced. And Amazon did announce that the reason why they're taking away the fee had nothing to do with FTC. But they're like hey, you know, we want this program to succeed, so we want to go ahead and take away that fee to get some more people involved in the program. Our next article is from seller central, or actually the last article of the day, and this is just something simple. We've been talking about this for a couple of months now. How? October 3rd, there's going to be new listing attributes, so this, this go around, has a 213 product types are going to require it. So if you just if you want to check if this is going to affect you, just going to your seller central dashboard, there will be a link to this article in your seller central dashboard and then you'll be able to see which product types you might have to take care of. So that's it for the news today. Bradley Sutton: You guys have been asking for us to get on different platforms that we weren't on with some of our videos and lives and content. So one thing just keep in mind, guys we are now on Twitch, all right. So if you guys have Twitch, we're going to stream our first training next week on twitch.tv. But you know, you guys probably use Twitch on some kind of app. I just look for @helium10software on Twitch. @helium10software. Bradley Sutton: We're doing a live broadcast next week about a new tool, new features that that helium 10 is coming out with. And also, if you guys are on Twitter we're not doing too much on Twitter, but right now I'm going to start, you know, maybe tweeting a little bit more. Find us at @H10Software all right, @H10Software on Twitter. We're also going to be doing live broadcast from there as well. All right, now for our training tip of the week. If you're wondering how to do product line extensions or perhaps find new ASINs that you can target in your product targeting ads, there's a certain tool that you can use in Helium 10. Carrie's going to show you how to use it in 60 seconds. Carrie Miller: Today I want to share with you a little strategy on how to find some good products to target with your pay-per-click advertising. It's actually using our BlackBox tool, which is kind of the last tool that you probably would think about, but I'm going to show you how to do this. The first thing you want to do is you want to log into your Helium 10 account and go to black box and then, under black box, you're going to click on product targeting okay. So once you're in product targeting, then you're going to take whatever ascent it is that you are going to try to, you know, boost your PPC. So this is your product I'm putting in our coffin shelf right here, and what we're going to do is we're going to click on search, okay, and this is going to actually come up with a bunch of similar products, and the idea behind this is that once you find a lot of these similar products, kind of in the same niche, you could potentially advertise on these and they could be kind of compatible products. Carrie Miller: So, if we look, we've got, you know, like a web floating shelf, which would be a great way to, you know, advertise on that. We have a bat shelf, we've got some mirrors that you know could potentially be a good target audience. So there's a lot of options in here that you can utilize to test this out and, you know, see which one of these is a really good idea for product targeting. In addition, as you can see, there's a lot of really cool product ideas. So if you did actually want to take your ascent and put it into BlackBox, under Product Targeting you can actually see similar items so that you can actually expand your brand and, you know, reach your the same customers that you have within your own brand. So basically, for our coffin shelf, something like a you know 3D large school ice cubes is definitely the same target market. So it's in a really simple tool, the product targeting, but it's so great for optimizing your pay per click advertising when you're doing the ascent targeting and you can also find some new products that you could potentially start selling on Amazon. So check out product targeting in BlackBox and let us know what you think. Bradley Sutton: All right, thank you very much, Carrie, for that tip. How many of you guys out there are using the product targeting tab in black box? I hope you are and if you haven't been, hopefully you start using it today going forward. One last thing I'm going to be doing a lot of traveling. Probably, as this is airing, I'm about to take off to go to Istanbul for Friday. We might do a little mini meetup Friday night. So reply to this If you are in the Istanbul area. Bradley Sutton: I'll be in Maldives this weekend recording episode 500 of the podcast. On October 17th and 19th I'll be in Vietnam, both in Hanoi and Ho Chi Minh City, at an Amazon conference. Just go to h10.me/vietnam If you're interested in tickets there, and then directly from there. On the 19th to the 23rd I'll be in Seoul, Korea, Amazon Seller Kingdom Conference. You can find more information on that h10.me/kconference for that one, and then I'm flying directly from there to New York, amazon unbox. It is now officially sold out for in person tickets, but if you just search for Amazon unboxed New York, you'll be able to get virtual tickets to that event. And if you're in the area on the 23rd we will be doing a Helium 10 Elite workshop for Elite members, but if there's not enough Elite members who go, I might open up some scholarship spots for some of you out there. Anyways, guys, that's it for this week. Hope you enjoyed the news. We'll see you next week to see what's buzzing.

Ready to catapult your Walmart selling journey to a whole new level of success? For today's special Walmart Wednesday episode, buckle up for an exciting chat where our host, Carrie Miller, sheds light on the latest developments that were revealed during the recent Walmart conference. You'll discover how the launch of new international marketplaces like Chile, same-day pickup, brand stores, and more, could potentially revolutionize your E-commerce business in Walmart.com. Additionally, we'll tackle the complexities of COMP errors, and most importantly, how to fix them - a game-changer for every Walmart seller! Shifting gears, we delve into the art of optimizing pay-per-click advertising on Walmart. Strategies revolve around using Helium 10's Cerebro for Walmart, listing optimization, grouping keywords into campaigns, and using attributes effectively. Can't wrap your head around it? Don't worry, we've got you covered!  Listen in as we break down these concepts and tips on finding the right keywords, and using Cerebro to save on advertising costs. These concepts are helpful if you're selling on Walmart.com and if you're brand is on Walmart WFS. Now is the time to sell on Walmart.com! Are you ready to take your selling journey to dizzying new heights? Let's get started! In episode 492 of the Serious Sellers Podcast, Carrie talks about: 01:14 - Updates From The First-Ever Walmart Conference 01:57 - New International Walmart Marketplaces 02:08 - Walmart Brand Stores 02:42 - Same-Day Pick up 04:21 - Add Credit Or Debit Cards For Walmart Ads Payment 05:10 - Common Issues On Walmart.com Right Now 05:23 - Navigating Through Walmart's COMP Errors 11:19 - Finding Keywords For Your Walmart PPC Campaigns 16:20 - PPC Ads In Walmart Is Important ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're going to be discussing all the updates that were given at the recent Walmart conference. We'll also be talking about a new payment method option that you have on the Walmart marketplace and I'll show you some techniques and strategies for your pay-per-click advertising on Walmart. Bradley Sutton: How cool is that? Pretty cool, I think. Want to enter in an Amazon keyword and then within seconds get up to thousands of potentially related keywords that you could research? Then you need Magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Carrie Miller: Hello everyone. Welcome to another episode of the Serious Sellers podcast by Helium 10. I'm going to be your host today. My name is Carrie Miller and this is our Walmart Wednesday, where we talk about all things Walmart. I answer questions we have. Sometimes we have guests, we do demos about how to utilize Walmart and how to sell on Walmart. Let's go ahead and get into it. I'm going to go ahead and get into some interesting information. Carrie Miller: Today I actually went to the Walmart conference. I think it was about two weeks ago. There were some interesting updates there and I wanted to share them with you, just in case you weren't there. There were about 1,500 sellers there. It wasn't invite only, but hopefully in the future it'll be open to more sellers, because that would be, I think it's a really great opportunity not only to learn from Walmart, but also to meet other Walmart sellers and get encouraged and see how everyone else is doing. Carrie Miller: The first thing that I want to talk about is that they're actually opening another marketplace, which is really exciting, because that means more opportunity for sellers. The first marketplace is obviously the US. We also have Canada, Mexico and now Chile. If you ever had any interest in selling in South America, they are opening a marketplace up in Chile. That's a great opportunity there if you're able to do that. Another thing I wanted to share is that they actually mentioned that they are still rolling out brand stores. If you haven't gotten access to it, don't fret, because they should be giving access to everyone soon. They're slowly rolling it out, just like they did with WFS, and they slowly just added people to those. Just keep an eye on that so that you can start creating your store just like they have on Amazon. You can put all of your products in there and showcase your brand. All they have to do customer has to do is click on your brand name on your actual listings. Carrie Miller: The next thing that I have on my agenda here is that they also mentioned that they are going to allow same day pickup. The same day pickup basically means for anyone who is a local store owner, If you have a brick and mortar store, that means that you can actually offer your products for pickup and people can actually come to your store and pick it up. Or if somebody wants same day delivery, then Walmart has a last mile pickup service that you can utilize to get same day delivery. That's pretty cool for anyone who owns a brick and mortar store in any location. It would be mostly for wherever people are local to that brick and mortar, but a really good opportunity for anyone who is local with a brick and mortar. Carrie Miller: Another thing is that large items are now available to be fulfilled through WFS. Before it was only up to 150 pounds, but now you can actually ship big things like multi-boxes, like maybe a patio set or trampolines or canoes or anything like that. Very exciting, especially because you get a lot more visibility and it helps your ranking when you're utilizing WFS. Now you can use WFS if you have big products. Another thing is that and I actually posted this in our winning with Walmart group Side note, if you're not in our winning with Walmart group by helium 10, go ahead and join that so that you can get access to other sellers and ask questions and we can answer them for you. Video ads are now available if you're a brand registered owner. If you are brand registered on Walmart, go ahead and check it out. You should be able to get access on ads because you have brand registry, but if not, you would probably want to open up a ticket. If you can't find access to that, Then this is one of my favorite updates and I actually got an email about this, I think, two days ago and that is that you can actually put a credit card or a debit card on your ads now, before it. Carrie Miller: Just they basically Always take out the amount out of your total sales, but I like using a credit card because I like to use travel points and so. On Amazon, I use you know, you know those travel credit cards to get a bunch of points and by the end of the year I have, you know, tons of points. I know a lot of other sellers like to do that too, but it was such a bummer that you couldn't do it on. On Walmart, too, but now you can actually add a credit card on there or a debit card so you can pay for your ads that way, which is really awesome. So that's something, to you know, look forward to if you are one of those people who likes to take advantage of the opportunity for travel points, All right. Carrie Miller: So I'm gonna go and get some into some discussion about just some issues that people have had. I have been looking in the group and I noticed a lot of people talking about so different situations and one of the things is comp errors. So comp errors are Basically kind of like the pesticide errors that you get on that you get on on Amazon. So if you ever get those pesticide notices where you get your product taken down, Comp error is similar but they don't really actually tell you. Usually when you get a comp error it just says comp error and your listing is seen down. You've no idea how to fix it. But usually it's because you use a product, a word that is, you know, forbidden. So what I would recommend is kind of going through those words that you know you can't use on Amazon. If you used any of them, a Walmart, delete them from your listing. A lot of times your listing will literally just come Pop back up within 15 minutes. So I think that's a really good, you know, A good thing to just try if you have the comp errors, and so I mean I've been seeing a lot of these comp errors. So that is something to take a look at and you know kind of refine that if you really have to delete the whole thing and start from scratch, I would recommend doing that too. Carrie Miller: Another question that somebody had is that they wanted to know why they weren't, you know, seeing any spend their ads and they had budget in there and they've set it up. And I have a few thoughts about this. Number one is that you're probably not targeting the right keywords and maybe your bids aren't high enough because you need to get those impressions. So I'm gonna actually, towards the end, I'm gonna talk to you a little bit about Cerebro and how you can do some exact campaigns for your PPC. But it's really important to make sure that you do keyword research and helium 10. We do have our Cerebro tool, which is literally the best keyword research tool. There's nothing else like it for Walmart and you can find, you know, all the best keywords by using Cerebro. So how they recommend doing that. Carrie Miller: And then another question that people have been asking is that if they Add an ace, if they should add an ace in on their product when they're actually uploading a product. So when you upload your product, you know it'll say you know what is your Amazon ace in? I don't recommend putting it there. I don't see why you would want to do it. I know there's one way to upload where you can literally just connect all of your Accounts, like you can just upload to Walmart via Amazon or Target or Etsy or eBay. I really don't recommend that method. My best suggestion for you to get your products and listings up properly is to use the flat file or bulk Uploads. Okay, it's a little bit harder, but once you learn the flat files, you have more control, the update faster, you can add variations in there, you just have a lot more control over your listing in there. So I highly recommend just uploading your listing with the flat file instead of these other ways, and you do not need to add an ace in there. There's really no reason for that. So I would suggest not doing that. Carrie Miller: I have a question. You said someone said I have nothing on Amazon. I still have comp errors. Okay, so somebody has saying they've compared. So what I would suggest doing is maybe kind of looking through your listing and seeing if there are any kind of Comp errors type errors maybe something like maybe you use antibacterial. There's lists on some forums about Amazon words. That's kind of what I have looked at is those words that are forbidden on Amazon and just kind of see if you have any of those. Or you could delete your listing completely and see if you can start over and just kind of slowly see if there are some trigger words in there. Another thing is I definitely recommend, you know, opening up a case for that If you still have issues. SellCord they've actually been on our podcast and Jake was on last month, sellcord.co if you contact them they always are able to help with. You know, account deactivations and compares. So if you really can't solve it on your own, I would just contacting them because they can help you expedite that whole scenario. Carrie Miller: Okay, and then another thing you know with all of that is it just has Matt in general. So I've kind of run into this issue. I was doing some, you know work on getting up a hemp cream and it was very difficult experience. You need to. You know, for any liquids you always have to submit a safety data sheet if you want to get your product in WFS. So if you're selling like a shampoo or a lotion or something like that, you always need to do that and submit that. When I first uploaded the hemp cream, it was denied, denied, denied, and then I got it approved. So I had, you know, the product up enlisted because there are other hemp products on Wal-Mart. However, apparently it's actually not. You're not really supposed to sell this product, even though there are some on Walmart and it's for sure forbidden from WFS. So some kind of has Matt type products you can sell on Walmart but you have to ship them yourself. So just keep that in mind. If you sell anything like hemp or you know any liquid issue products, you could have these kinds of issues and you might have to ship them yourself. It's kind of a stressful thing, but you know, I think it'll change in the future where you can send these things in, but for now you can still get on there for the most part and do F fulfilled by merchant. So that is what I recommend on that. Carrie Miller: So let's go ahead and get into what I wanted to talk about. To show you just I get a lot of PPC questions and so I wanted to share with you some strategies about just PPC in general. So we have a reverse product ID lookup on cerebral for Wal-Mart. So when you go into helium 10, you're going to want to go over to Cerebro and what you'll do is you will put in product ID. So the product ID is actually in the URL. So if you go to a product so I actually looked at men's genes as an example here and let's just go with the George. Okay. So George Sheens, and what you do is you basically find the product ID up in the URL or, if you have the X-ray extension, you actually can pull up the X-ray extension and then oh, I'm having issues there you can actually pull up the product ID there and just copy it straight from the extension. So that is one way to find it. So this is what we have here and we're just doing a reverse product ID and just to see what that product is ranking for. Carrie Miller: So this particular product is ranking for quite a few things sponsored and organic. You can sort by sponsored ranks so you can see, when you put these things in, if they are even advertising. It looks like this person isn't or this brand isn't even advertising. But you can also sort by search volume and look through things. So a lot of people like to go for these main keywords, but I recommend kind of looking for the lower search volume as well, and I don't necessarily think you should look at brand names. But you can find a lot of keywords in here. That would be very profitable, but maybe they're only 1,000. Carrie Miller: Let's see big and tall. If you have big and tall jeans that's a good one to kind of look for. Men's Baggy jeans is only 94. I have some literal keywords that have only 17, such as a month, and I've made multiple sales on those. The more relevant keywords, the better Work. Jeans for men it's only 200 search volume, but again, if you have really good work jeans, then you can use this and what you can do is find a bunch of these little search volume keywords and they actually add up to a lot. So what I would suggest doing is putting five to 10 keywords in campaign of the lower search volume. If you have higher search volume keywords, you really should put those in their own campaign. I recommend doing exact sponsored product ads because I've really had a hard time making sure that I'm staying profitable. Carrie Miller: Maybe some of you are different, but the broadened phrase I've not been able to get control of as much. So what I've been doing is I've been going to Cerebro often and I'm looking for keywords and what I do is I find those keywords and I kind of group them into the lower search volume together, the high search volume. They're gonna be in their own campaign and that's how you're gonna do this. Okay, so that is what I recommend for your PPC and because we have access to these keywords, you actually can sort through, like, if you wanted to find phrases containing genes, you can find anything that has something to do with genes. So all of these keywords are genes related, but they're just kind of iterations of the phrases that you can find all kinds of great potential keywords to target if you're selling something like that. So what I would say is kind of go around bigger keywords as well. Make sure that you're also capitalizing on those smaller keywords. Carrie Miller: Another thing is attributes. So in your actual listing there are places where you need to put color and size. Put the color and size into your actual title where they say it Usually, if it says men's jeans, is there a certain color? Are they black denim or regular denim? And put that in the actual title so that people can find you. Put it in the back end on the attributes. Put all the colors, all the sizing, everything that you can possibly do, so that you will show up in these searches. So that's what I would recommend Make sure that you have everything fully optimized and look for a bunch of these keywords to target. Now you can do the video ads. If you're brand registered, you can do the headline ads. So it's really, really a great time to utilize this feature. Carrie Miller: If you're not doing pay-per-click advertising, you're definitely leaving money on the table. So pay-per-click advertising is the best thing that you need to do to start on Walmart, other than optimizing your listings. I actually talked to a lot of people that they basically they say I'm not having much success on Walmart and I asked did you optimize your listing? Well, I just copied it over from Amazon. That's no, no, number one. You should definitely not just copy over from Amazon, because Walmart does not like that. They will suppress your listing and not put you in the search. And then also then I'll ask hey, have you started doing advertising? And people will say, no, I have not done any advertising. So if you haven't started advertising, that's really, really important to get some exposure for your products, get some ranking for your products. So if you haven't done that, I mean I don't actually don't know one seller who would say, oh, I launched a new product on Amazon, but I didn't optimize it and I didn't do any ads. It just unheard of. Carrie Miller: So think, keep the same energy that you have for Amazon from Walmart, so that you can, you know, just be successful. I talked to a lot of people at the Walmart conference and there were a lot of very successful Walmart sellers. I think the top was, you know they were doing about 700,000 a day in sales a day. So there is a lot of opportunity and a lot of possibility for Walmart. You just have to really push through and figure it out and just put that effort in to you know, making sure you optimize your listing and start the PPC campaigns. If you don't have, you know something to help you manage your campaigns. We do have Adtomic for Walmart. We also have a sister company, Pacvue. That is also has some Walmart advertising tools. So lots of great you know opportunities to find, you know software to help support you in the PPC journey. Carrie Miller: So I highly, you know, encourage you to go ahead. Make sure you start advertising. If you haven't started advertising, get your ads going. If you need help, you can always go into the Walmart winning with Walmart group and just get some assistance there. And also make sure you use Cerebro to find the keywords that I you're going to save so much money by finding these exact words. I did some auto campaigns at first and it was just out of control, not even helping me at all. So once I started using Cerebro I started becoming very profitable, so highly recommend doing that and good luck with everything. Let me know if you have any issues with anything and in the Walmart group, and I'd be happy to answer any questions. But hope you all have a great rest of the day and happy selling. Bye.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart's white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10's Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 - Amazon Accelerate Releases 03:30 - Walmart GoLocal 04:08 - Etsy Share & Save 05:23 - Stream For Amazon DSP 05:50 - Walmart Late Delivery 06:55 - TikTok Shop Fulfillment 08:11 - Look Out For This Saturday's SSP Episode! 08:25 - Follow Bradley And Helium 10 On LinkedIn 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz. Bradley Sutton How cool is that? Pretty cool, I think. Shivali Patel Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate. Shivali Patel You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses. Shivali Patel Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart. Shivali Patel Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business. Shivali Patel Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of. Shivali Patel Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool. Shivali Patel So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post. Shivali Patel Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today. Carrie Miller I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest. Carrie Miller Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience. Carrie Miller Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see. Carrie Miller On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling. Carrie Miller You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did. Shivali Patel All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. FTC reportedly may sue Amazon later this month after talks break down https://nypost.com/2023/09/05/amazon-facing-ftc-antitrust-lawsuit-later-this-month-report/ TikTok is ending its support for Shopify‘s storefronts on September 12, but the ecommerce brand has found a new way to operate on the ByteDance-owned app. According to The Information, Shopify will integrate its vending platform into the TikTok Shop hub. https://www.tubefilter.com/2023/09/01/tiktok-shop-ecommerce-merch-shopify-storefront-integration/ Amazon doesn't name Temu, Shein, or AliExpress as potential threats in any of its latest SEC filings. However, according to the latest app store rankings on Data.ai, Temu and Shein are currently the two most downloaded shopping apps in the U.S. on iOS and Android. https://www.fool.com/investing/2023/09/05/meta-platforms-growth-chinese-amazon/ New York-based eCommerce company Benitago has reportedly filed for bankruptcy. The firm is seeking protection from creditors two years after raising $325 million in funding, The Wall Street Journal (WSJ) reported. It listed both assets and liabilities of between $50 million and $100 million. https://www.pymnts.com/news/ecommerce/2023/report-ecommerce-company-benitago-files-for-bankruptcy/ For this week's training tip, Shivali Patel shows us how to create your own QR codes and design your product inserts inside Helium 10's Portals tool. Lastly, Carrie invites you to join Helium 10's Winning with Walmart Facebook group to connect, network, and ask questions to a community that is selling on the Walmart.com platform. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:45 - Amazon / FTC Update 01:30 - TikTok Shop / Shopify 03:19 - Most Downloaded Apps 05:22 - Aggregator Benitago Bankrupt 07:22 - Amazon Price Tracker 09:00 - Pro Training Tip: Create QR Codes And Product Inserts Inside Helium 10 14:09 - Join Our Walmart-Selling Facebook Group ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

On today's Lunch With Norm, we are with senior brand evangelist and customer advocate at Helium 10, Carrie Miller! We discuss top tools and tips to sell on Walmart. Find out how Walmart sends traffic to your listings, and how to optimize your Walmart listings for Google. Our guest is passionate about sharing strategies, tips, and tricks that will help other e-commerce sellers succeed.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the senior brand evangelist and customer advocate at Helium 10, Carrie Miller, is here. Today, we discuss top tools and tips to sell on Walmart. She is passionate about sharing strategies, tips and tricks that will help other e-commerce sellers succeed. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Healing is a word that's tossed around a lot, even in the Pilates community. But what constitutes healing and how do we know if healing is taking place? There are many paths to healing, and the melodic sound and vibrational quality of crystal bowls is such a path. Here to explain about this growing field is Carrie Miller, a Pilates teacher who teaches Pilates in Scottsdale, Arizona and has added sound healing into her teaching.About Darien Gold ~  https://www.dariengold.com Music credits ~ Instagram: @theotherjohnmayer Email: mayerranchrecordings@gmail.comhttps://www.buzzsprout.com/332675/supporters/newAbout Carrie Miller ~ https://carriemillerpilates.comSupport the show

In this episode, let's talk about how Walmart sends online traffic to your listings so that you can get more sales and our host, Carrie Miller, answers all your questions about Walmart. 

Black Spot Syndrome (BSS) is impacting the Tropical Western Atlantic. BSS is caused by a parasite that gets under the skin or on fins of fish. The parasite comes from marine snails, settle on the fish and then end up in osprey who eat the fish. Aquarium fishers are threatening Kaneohe Bay on the island of Oahu. These fishers are not very well regulated and the trade is pretty lucrative. An aquarium fisher can get between $300 to $500 for a single yellow tang. MrBeast and Mark Rober, two big YouTubers have started a program #TeamSeas for ocean cleanup and they have raised over $30M so far. Fourth Element is continuing their conservation efforts. Their latest program is Plant for the Planet. They will plant a tree for every order they receive. They have partnered with Ecologi for the reforesting efforts. Archeologist divers have found a sunken 19th century hospital and cemetery off the Dry Tortugas National Park in the Florida Keys. Commentary Local dive shops are not only facing competition from the manufactures selling direct and the big online retailers, we are also facing challenges from dive professionals who may not fully understand the value of a local dive shop. Scuba diving teaches us a lot of things - Carrie Miller outlined her five things in a recent article in National Geographic. I'll take you through Carrie's five things and give my perspective on these items.

Ever wonder whether you should start selling on Walmart now that you've got Amazon figured out? Today my guest expert is Carrie Miller from Helium10 and she is going to discuss a few of the differences between Amazon and Walmart third party selling and why NOW is the best time to add Walmart as a sales channel! Code Word: WALMART Offer://www.mommyincome.com/helium10

You hear it all the time: people differentiating Catholic and Christian. Are the two really all that different? This week we're traveling to New Mexico to learn from a Catholic friend what it means to be Catholic, some differences, and some similarities. Topics Addressed: Connect with Carrie Connect with Carrie on Instagram or on her ... Read More about {89} Surrendering for Greatness [Carrie Miller]

Carrie is a lover of all things good--the gospel, the outdoors, and food! She runs an inspirational Instagram account and a food account. She and her husband have been married 24 years and have 3 kiddos that inspire her to be better every single day. She earned a bachelor's degree in Family Sciences and has also completed the requirements for becoming a seminary teacher. As a teenager, her older brother passed away in a tragic fishing accident, and then a few years ago her little brother passed away due to the flu. When Carrie was in her early twenties, she was in a life-threatening automobile accident. Due to these experiences, and many other life lessons, Carrie has felt inspired to write a book on remaining faithful despite life's obstacles, which she is now working on publishing. Her goal in life is to share her testimony of finding happiness no matter the opposition! With this goal in mind, she has spoken at BYU Idaho's Education Week two years running, and at Retreat for Girls. She is now more than thrilled to speak at the Boise Idaho Institute!

Carrie is delightful. Get your NASA t-shirt to listen and find out for yourself! 

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp #AmazonFBA #Amazon #AmazonSeller Working from home, especially when alone, can feel very isolating and unhelpful. The silence of your room can sometimes drive you crazy, making it hard to concentrate and think clearly. And if your friends/family don't seem to understand your business, it becomes all the more harder. That's the first thing Carrie Miller, our guest for today's episode of the Fearless Sellers podcast, gets into conversation about. As a successful Amazon FBA seller, she recommends collaborating with a group of entrepreneurs and helping each other grow. In addition, though many sellers believe that Amazon is a 'set it and forget it' platform, she stresses that it's important to maintain and update products on Amazon, as well as continually grow and expand your brand—with a clear vision for what you want to do. Currently partnering with her dad on the business, she also recalls her life from the time she started out her career — as a teacher after studying at Pepperdine University. Carrie expresses happiness over the fact that the path to success no longer requires a traditional college education or specific degree. The rise of social media and online resources like YouTube, has made it possible for anyone to learn and achieve success in their field without the need for traditional education. In addition, Amazon has allowed people to be creative—create products, grow their brands and provide value to customers—and generally encouraged people to explore, without being constrained by traditional paths. Here are some other lessons from this conversation: >> People often think that they can become a millionaire quickly by selling on Amazon, but it is not true. It is important to invest money back into the business and have a future goal of selling it. >> Some people may believe that it is easy to sell on Amazon, but it's not true and one needs to treat it as a business, take it seriously and be creative with it. >> Due diligence and inspection processes are important checks before shipping your products. >> There is always something new to learn, implement and do on Amazon. Helium 10 Software Time Stamps [00:00] Intro [00:35] Meet Carrie [05:13] The thrill of scaling and scaling your business [08:09] Building her second Amazon business with her dad [09:12] Carrie's dad's role in her business [12:23] The people from Carrie's family who've helped her with her business [13:47] Why it helps for Amazon sellers to be part of a larger group [15:31] Explaining your Amazon FBA job to someone else [18:48] You have the power to make meaningful changes to your life! [22:51] The misunderstandings about selling on Amazon [26:14] How to find a product to sell on Amazon + how easy the process is [28:19] Finding the product you want to sell: how much do you need to be involved in it? [30:49] What keeps Carrie going day in and day out? [31:58] What makes selling on Amazon fun? [32:40] Closing thoughts from Carrie Register for a No Cost Amazon Selling Consultation with Joie Connect with Joie: Instagram: @joieroberts.oficial LinkedIn: @joietamkinroberts Connect with Carrie: Instagram: @SandieGoCarrie Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp  

National Parks are one of our country's most treasured protected areas in the United States. If you have had the opportunity to visit and explore one of these parks, you understand why they are so amazing! I welcomed National Geographic Books senior editor Allyson Johnson back to the podcast to discuss NatGeo's newest book Complete National Parks of the United States. The book is a guide for every kind of traveler, for every season, and for everyone! About the Guest:Returning to the Chaos N Cookies podcast is Allyson Johnson! For those of you that have not had the pleasure to listen to our last conversation, Allyson Johnson is a senior editor for National Geographic books, where she publishes travel, photography, cookbooks, and illustrated reference titles, including the New York Times bestselling Blue Zones Kitchen by Dan Buettner; the top-selling 5,000 Ideas series by Joe Yogerst; NATJA award-winning 100 Dives of a Lifetime by Carrie Miller; best-selling What to Eat When by Drs. Michael Roizen and Michael Crupain; and the upcoming National Geographic The 21st Century. Previously she worked as a lifestyle editor at Every Day Rachael Ray magazine where she covered food, travel, and DIY. She lives in northern Virginia with her husband and two children.The newest edition to the Nat Geo Library is Complete National Parks of the United States. In this comprehensive and update guide packed with hundreds of ideas vetted by experts at every site, America's #1 national parks publisher provides all of the information you need to discover the beauty and diversity of the country's most iconic national parks, scenic trails, seashores, historic areas, and more. This 544-page reference is the ultimate travel planner for all things national parks, filled with full-color photos, detailed maps, historical background, and practical facts on the location of the park system properties, as well as the best times to visit and top-rated activities.https://www.linkedin.com/in/allysonreneejohnsonhttps://www.instagram.com/natgeo/?hl=enhttps://www.instagram.com/allyren.edits/https://www.amazon.com/National-Geographic-Complete-United-States/dp/1426216920 About the Host: Following the crumbs in the chaos is a full-time job as a Productivity Coach. As a busy mom of three and the founder of Chaos N' Cookies, keeping moms from crumbling is my main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women I've created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. For new biz owners, I also help simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. I have helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos....

On today's Lunch With Norm, we are with Helium 10's Senior Brand Evangelist Carrie Miller! We are talking about the secrets to selling on the Walmart Marketplace in 2022! Today, find out about the current opportunities of selling on Walmart, PPC Tips to help sellers get the most out of their product, and what's in store for Walmart sellers in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon and then quickly expanded to Shopify and now Walmart. She is also currently a Senior brand evangelist for the Walmart tools at Helium 10.  She is passionate about sharing strategies, tips, and tricks that will help other e-commerce sellers succeed. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Carrie Miller, the Senior Brand Evangelist of Helium 10 on the podcast. Today, the secrets to selling on the Walmart Marketplace in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon.com and then quickly expanded to Shopify and now Walmart.com. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

On today's Lunch With Norm, we are with Helium 10's Senior Brand Evangelist Carrie Miller! We are talking about the secrets to selling on the Walmart Marketplace in 2022! Today, find out about the current opportunities of selling on Walmart, PPC Tips to help sellers get the most out of their product, and what's in store for Walmart sellers in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon and then quickly expanded to Shopify and now Walmart. She is also currently a Senior brand evangelist for the Walmart tools at Helium 10.  She is passionate about sharing strategies, tips, and tricks that will help other e-commerce sellers succeed. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Carrie Miller, the Senior Brand Evangelist of Helium 10 on the podcast. Today, the secrets to selling on the Walmart Marketplace in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon.com and then quickly expanded to Shopify and now Walmart.com. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

If you've been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. [00:01 - 07:06] Opening Segment From a struggling sales job to a Walmart Marketplace expertWhat makes Walmart different from other platformsLess competition and more exclusivity[07:07 - 17:42] Getting Started with Walmart MarketplaceSelling on Walmart vs AmazonWalmart Rich Media StrategyImporting reviews from Shopify to WalmartWalmart's PPC Advertising strategy can help drive more sales[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords StrategyWant some Amazon refunds? Check out GETIDAPromo code: FTM400Finding the best keyword for your listing using Helium 10Neglecting Spanish keywords? Here's how you could use it to your advantageGet your products listed on Walmart.com! Carrie shares the step-by-step process[28:00 - 35:41] Helium 10 for WalmartUse product variation to list more about your productsHow Helium 10 Helps Walmart.com Marketplace SellersDavid shares with Carrie his wishlist to be included in Helium 10[35:42 - 41:46] Closing Segment The Fire RoundConnect with CarrieQuotes  “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie MillerConnect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10Book The Count of Monte CristoGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   

On this episode of Amazon Made Simple, Izabella Ritz is joined by Carrie Miller, who serves as Helium10's brand evangelist for the platform's Walmart.com tools. She has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon.com and then quickly expanded to Shopify and now Walmart.com. Even though Amazon is the dominant player in e-commerce, no business strategy that makes sense can ignore growth opportunities that help expand your business while reducing risk: incorporating other sales platforms is one of those solutions. In this episode of Amazon Made Simple, Carrie chats with Izabella about what sellers need to get their products on Walmart, how Helium10 helps Walmart sellers find what to sell, and the shear size of the opportunity. _____ Find more about Carrie Miller and her Project: https://bit.ly/2XuFMGw – BELLA10 10% OFF Every Month Using Code: BELLA10 You can always send us a request at ritzarm.com or simply schedule a call via Calendly _____