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WBSRocks: Business Growth with ERP and Digital Transformation
Send us Fan MailThis week's enterprise software updates highlight how AI capabilities, ecosystem partnerships, and vertical specialization are increasingly shaping product strategy across the industry. Sage expanded its AI footprint by introducing a Copilot within the Sage Operations Suite and partnering with Augusta Labs to accelerate development through a new AI Center of Excellence. Meanwhile, customer experience and marketing platforms continue embedding intelligent automation, with Salesforce advancing Slackbot capabilities inside Slack, Treasure Data launching a marketing “Super Agent,” and Cordial introducing AI agents designed to support campaign orchestration and personalization. Product innovation is also occurring across data and commerce platforms, as Akeneo announced its Winter Release and Syntax introduced the Syntax Construction Toolkit to streamline SAP-centric construction workflows. At the ecosystem level, ServiceNow enhanced its global partner program while Usercentrics moved to acquire MCP Manager to strengthen consent and privacy governance capabilities. Finally, startup momentum continues in the digital workplace space, with Flip securing a $20 million Series A funding round—further reinforcing that AI agents, ecosystem expansion, and verticalized platforms are becoming central themes in the evolving enterprise software landscape.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=07D4gVzwpyoQuestions for Panelists?
In this episode of the Talk Commerce podcast Live from Shoptalk, host Isaac Morey speaks with Karen Wood, the Chief Marketing Officer at Treasure Data. Filmed directly from the bustling show floor at Shoptalk in Las Vegas, this episode explores the practical application of artificial intelligence in modern marketing. The conversation highlights how businesses—ranging from mid-sized companies to large enterprises—can leverage their existing data to drive customer loyalty, identify brand advocates, and drastically improve operational efficiency.Key TakeawaysData Utilization: Many companies possess vast amounts of customer data but fail to maximize its potential for repeat business and loyalty.Identifying Advocates: Advanced propensity modeling and AI allow brands to identify potential and current brand advocates by synthesizing real-time data across various channels, including web activity and physical store interactions.Efficiency Gains: By utilizing AI, tasks that previously required weeks of work—such as audience segmentation and campaign activation—can now be executed in minutes using natural language commands.Mid-Market Support: Medium-sized businesses, which often have smaller, strapped teams, stand to benefit most from all-in-one AI marketing platforms that enable them to do more with fewer resources.The Reality of AI: Genuine expertise in AI is still evolving; successful adoption relies on continuous learning, testing, and incorporating real-world feedback into product development.Chapter Minutes:00:00 Introduction to Talk Commerce at Shoptalk00:16 Understanding the Treasure Data platform00:41 Unlocking customer data opportunities01:42 Identifying and cultivating brand advocates02:27 Integrating AI into the marketing stack04:14 AI solutions for mid-market businesses05:48 Introduction to the Marketing Super Agent06:55 Karen Wood's hot take on AI adoption07:54 Reflections on the Shoptalk experienceThis has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/
George Kikvadze is the Founder of Cryptic8 VC, investing at the intersection of technology and longevity. He is also Vice Chairman and an early backer of Bitfury Group, the company at the heart of this book. A Bitcoin pioneer since 2013, he was privileged to be behind three tech unicorns - Bitfury, Cipher Mining, and Hut 8 - with a combined value exceeding $12 billion. A graduate of Wharton and Johns Hopkins, George enjoys tennis, chess, and raising his two sons. Bill Tai has funded startups since 1991, with 23 becoming publicly listed companies. An early backer of Zoom, Canva, and Dapper Labs, he also co-founded data pioneer Treasure Data (acquired by SOFTBANK) and IPInfusion (TSE:4813). Originally a chip designer at LSI Logic and Taiwan Semiconductor, he later led semiconductor IPOs at Alex Brown & Sons. He holds a BSEE from the University of Illinois and an MBA from Harvard, where he advises the Dean. He chairs ACTAI Global, uniting entrepreneurs and innovators for tech-based conservation. Learn about the inside story of Bitcoin in this great new book, And Then You Win: A Start-Up's Untold Story of Grit, Grind, and Glory Anthony Scaramucci is the founder and managing partner of SkyBridge, a global alternative investment firm, and founder and chairman of SALT, a global thought leadership forum and venture studio. He is the host of the podcast Open Book with Anthony Scaramucci. A graduate of Tufts University and Harvard Law School, he lives in Manhasset, Long Island.
WBSRocks: Business Growth with ERP and Digital Transformation
Send us a textThis week brought a surge of AI-driven innovation across CX, martech, enterprise software, and development tooling. Treasure Data introduced five new AI suites aimed at elevating customer experiences, while Uniphore unveiled a suite of AI marketing agents and Zeta Global provided more details on its Zeta Answers platform—each reinforcing the rapid expansion of AI across customer engagement. In the enterprise and ERP ecosystem, Accenture launched its Distiller agentic AI framework, Precisely rolled out AI-driven automation for SAP ERP, and Rimini Street extended support for all SAP ECC 6.0 and S/4HANA releases through 2040, signaling major momentum in long-term ERP modernization and support. On the engineering and DevOps front, Zencoder debuted Zentester, an AI-powered end-to-end testing agent designed to turn vibe coding into enterprise-grade engineering. Meanwhile, Acorn secured $12.3 million in Series A funding to accelerate its growth, Algolia released its MCP Server to enhance developer productivity, and Aravo expanded its Evaluate Engine with new features—collectively highlighting how AI, automation, and modernization continue reshaping every layer of the enterprise technology stack.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=rrKYmqgnWMgQuestions for Panelists?
WBSRocks: Business Growth with ERP and Digital Transformation
Send us a textThis week's customer experience and marketing technology updates highlight a clear shift toward deeper intelligence, tighter collaboration, and more secure enterprise-grade platforms. CallMiner strengthened its conversational analytics footprint with the acquisition of VOCALLS, while Contentstack expanded its composable ecosystem by launching the new Data and Insights solution. Mosaicx introduced the next generation of its Engage platform, and Salesforce continued its march toward unified workflows by embedding Slack directly into CRM collaboration. In the government and regulated markets, Talkdesk achieved FedRAMP authorization for its CX Cloud Government Edition, signaling a major milestone for secure cloud CX. Meanwhile, Treasure Data rolled out five new AI suites aimed at enhancing customer experiences, Uniphore unveiled a new suite of AI marketing agents, and Zeta Global provided fresh details on its new Zeta Answers offering—collectively reflecting increased innovation and maturity across the CX and martech landscape.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=85vq3s9786EQuestions for Panelists?
WBSRocks: Business Growth with ERP and Digital Transformation
Send us a textThe enterprise tech landscape saw a wave of AI-driven advancements this week, with major vendors pushing deeper into intelligent automation and unified customer experiences. Sage introduced its AI-powered Copilot to Sage X3, while Storyblok rolled out two new integrations to strengthen content operations. Workday expanded its ecosystem with a new AI Agent Partner Network and Gateway, and AdDaptive Intelligence broadened its AI-powered advertising platform. In the CX space, CallMiner acquired VOCALLS and Mosaicx launched the next generation of its Engage platform. Contentstack unveiled a new Data and Insights solution, Salesforce embedded Slack for tighter CRM collaboration, and Talkdesk secured FedRAMP authorization for its CX Cloud Government Edition. Rounding out the announcements, Treasure Data released five new AI suites focused on customer experience, Uniphore introduced a suite of AI marketing agents, and Zeta Global shared details on its new Zeta Answers offering—collectively signaling an accelerating shift toward more intelligent, integrated, and automated digital ecosystems.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=iplWl80n90YZhdGlxBackground Soundtrack: Away From You – Mauro SommQuestions for Panelists?
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers?Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision.Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution.To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers?Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision.Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution.To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestle. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestle. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestle: https://www.nestle.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions.Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestlé. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestlé: https://www.nestle.comTreasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions.Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestlé. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestlé: https://www.nestle.comTreasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestlé. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestlé: https://www.nestle.com Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment?Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape.Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams.Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities.6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress.I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams. Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities. 6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress. I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment?Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape.Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams.Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities.6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress.I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams. Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities. 6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress. I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Chatting with Principal Software Engineer at Treasure Data Justin Heyes-Jones from British Columbia, Canada- Justin Heyes-Jones is a seasoned software developer with broad experience spanning the Fintech, Leisure, and Entertainment industries. His career ranges from building AAA video games at studios like Sony and Activision to engineering scalable systems at Fintech startups and global enterprises. Known for his ability to translate complex technical challenges into clear, actionable insights, he excels at aligning technical solutions with real-world business needs.With an academic background in Artificial Intelligence, Justin began his career developing high-performance systems in C and C++, including physical simulations and animation engines. Today, his focus is on highly scalable, cloud-based distributed systems. His technical interests include functional programming, microservices, and event sourcing. He is a regular speaker at local meetups and industry conferences and shares his insights through a widely read technical blog.for more info visit- https://smartcherrysthoughts.com
In this packed episode, Omni Talk hosts Chris Walton and Anne Mezzenga interview the most innovative retail technology providers attending Shoptalk 2025, giving listeners an insider's guide to the conference's must-see tech solutions. Key Moments: 1:33 – Interview with Big Sur AI's CEO Vinod Ramachandran on their AI sales agent, content marketer, and data scientist tools 17:12 – Lucky Labs' Sneh Parmar explains how they connect brands to major retailers with real-time inventory and attribution data 27:47 – Lily AI's Purva Gupta breaks down how they bridge the gap between merchant language and consumer search terms 44:33 – Syrup's James Theuerkauf discusses their AI decision support system for optimizing inventory management 56:50 – Placer.AI's Ethan Chernofsky shares insights on location analytics and understanding retail traffic patterns 1:12:34 – Treasure Data's Mark Tack on intelligent data platforms transforming retail customer experiences 1:25:01 – Mirakl's Alex Hase explains the rising trend of specialty retailers launching marketplace platforms 1:35:33 – Signifyd's Raj Ramanand reveals how AI is solving the $890 billion returns problem in retail Be careful out there, #retailtech #shoptalk #aiinretail #retailinnovation #ecommerce #retailstrategy #customerexperience #retailanalytics #digitaltransformation *Sponsored Content*
Welcome to the Data Security Decoded podcast, brought to you by Rubrik Zero Labs. In each episode, we discuss cybersecurity with thought leaders and industry experts, and get their take on trends, themes, and how they see data security evolving. This is a must-listen for security and IT leaders looking to better understand trends shaping data security and how they can achieve cyber resilience. In this episode, our host, John Murphy, Global Field Chief Security Officer at Rubrik, is joined by Aysha Khan, CIO and CISO at Treasure Data. Join them as they discuss the integration of conscious leadership within cybersecurity frameworks, the challenges and opportunities presented by AI, and how organizational alignment can drive innovation and security simultaneously.
En este episodio de Mundo Data Driven, tenemos como invitado a Rodrigo Reyes, un emprendedor serial y consultor experto en datos, con su empresa 1st Consulting. Rodrigo nos acompaña para explorar la revolución del First-Party Data y Zero-Party Data en el marketing digital. Comparte su perspectiva sobre cómo las organizaciones pueden adaptarse al fin de las cookies de terceros y cómo aprovechar al máximo los datos obtenidos directamente de sus clientes. Rodrigo explica las diferencias clave entre First-Party Data y Zero-Party Data, destacando los beneficios de cada uno y cómo ambos permiten personalizar de manera única la experiencia del consumidor. También discutimos cómo la transparencia y la confianza del cliente juegan un papel crucial en la obtención de datos, y cómo las organizaciones pueden fomentar este nivel de confianza. Exploramos las estrategias para integrar datos en canales físicos y digitales, destacando casos de éxito como Glossier. Además, hablamos del Gobierno de Datos y su importancia para asegurar la calidad y el cumplimiento legal. Rodrigo destacó cómo el Gobierno de Datos permite generar insights estratégicos para una toma de decisiones más efectiva. También discutimos cómo las plataformas de datos de clientes (CDPs), como Tealium, Segment, Treasure Data, y Adobe Experience Platform, ayudan a consolidar datos y ofrecer experiencias personalizadas. Rodrigo explicó cómo estas plataformas facilitan la integración de datos de distintas fuentes, permitiendo entender mejor a los clientes y reaccionar rápidamente a sus necesidades. Además, abordamos el papel de gigantes tecnológicos como Google y Meta en la evolución del marketing digital sin cookies. Google, con su iniciativa Privacy Sandbox, y Meta, con sus esfuerzos por mejorar la transparencia en la recopilación de datos, están liderando la transformación hacia un entorno digital más seguro y respetuoso con la privacidad del usuario. Finalmente, discutimos la importancia de la cultura de datos dentro de las organizaciones y cómo establecer una cultura sólida asegura la correcta utilización de los datos. Exploramos también el papel de las herramientas sin código (no-code) en la democratización del acceso a los datos, permitiendo que más empleados dentro de una organización puedan utilizarlos sin necesidad de habilidades técnicas avanzadas. Temas que exploramos en el episodio: ¿Qué es First-Party Data y cómo se diferencia del Zero-Party Data? ¿Cómo influye la eliminación de cookies en las estrategias de marketing? Estrategias para la integración de datos de consumidores entre canales físicos y digitales. Casos de éxito en el uso de datos para mejorar la experiencia del cliente. ¿Cómo generar confianza en los consumidores para que compartan más datos? El Gobierno de Datos como un componente crucial para el manejo de la información. Cómo plataformas como Tealium, Segment, Treasure Data, y Adobe Experience Platform ayudan a consolidar datos. Chapters 00:00 Introducción a First-Party Data y su Importancia 02:17 Diferencias entre First-Party Data y Zero-Party Data 05:16 Valor Estratégico de First-Party Data en las Organizaciones 08:33 Desafíos de la Muerte de las Cookies 14:44 Casos de Éxito en la Personalización con First-Party Data 22:14 Gobierno de Datos y Cultura Organizacional 25:25 Confianza del Consumidor y Monetización de Datos ¡Escúchalo ya en Spotify, Apple Podcasts o tu plataforma de podcast favorita! ¡Déjanos tu opinión y comparte este episodio si crees que el futuro de la personalización en marketing está marcado por los datos de primera y cero parte! #FirstPartyData #ZeroPartyData #DataPrivacy #MarketingDigital #GobernanzaDeDatos #Cookies #CDP #Google #Meta #Tealium #Segment #TreasureData #AdobeExperiencePlatform #NoCode #CulturaDeDatos --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support
In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand. What you'll learn in this episode: The essential role of content as the "fuel" for demand generation engines. Strategies to balance the art and science of content marketing. The importance of testing and avoiding personal bias in marketing strategies. How to create valuable, personalized experiences while respecting user privacy. Real-life examples of effective customer service and personalization.
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the BetterTech podcast of "Compliance vs. Security in IT" host Peggy Tsai talks with Aysha Khan, Chief Information Officer and Chief Security Officer at Treasure Data. They discuss the important differences and connections between following rules compliance and protecting data security in technology and data protection. Aysha shares her experience on how IT leaders are now often handling both areas to improve efficiency and protect their companies better. She talks about how important it is to think about security early when creating technology, encouraging a "security by design" approach. Aysha stresses that having a strong security plan is more important than just meeting the minimum rules. This episode offers useful insights into handling IT security and compliance with a proactive and integrated approach. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bettertech/message
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Highlights from this week's conversation include:The Evolution of Databases and Data Systems (2:33)Abstracting Data for Business Users (4:31)Building a Database for Google-like Search (7:58)The Big Data Explosion (11:10)Selling Myspace as First Customer (13:14)Starting ActionIQ (16:57)The customer-centric organization (22:46)Transitioning to customer data focus (23:53)Understanding business users' needs (28:30)Supporting Arbitrary Queries and Data Models (34:42)Unique Technical Perspective of Clickstream Data (37:01)The value per terabyte of data (46:45)Building a product for multiple personas (50:45)Composability and Benefits (58:05)Evolution of Storage and Compute (1:00:09)Composability and Treasure Data (1:02:10)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Data platforms have long served many business needs, most notably customer experience management. But with the wealth of innovation in database technology over the past few years, what does the landscape look like today? Is the age of the monolith really over? Could composable be the new flavor for data platforms? Check out this episode of DM Radio to find out! Host @eric_kavanagh will interview two visionaries in the field: Zack Wenthe of Treasure Data, and Drew Lanenga of Lytics.
Today on the show we have Kaz Ohta, CEO & Co-founder of Treasure Data.In this episode, Kaz shares how Treasure Data focuses on the enterprise space and the unique challenges they face in managing customer data. He then discusses the importance of ROI in the customer success process and how Treasure Data helps their customers achieve it. Kaz also emphasizes the need for strong customer champions within organizations and how they work to build relationships with customers at multiple levels. We wrapped by with Kaz sharing insights on onboarding enterprise customers and the value of showing ROI as quickly as possible. Kaz concludes by highlighting the importance of understanding your ideal customer profile and focusing on acquiring and retaining those customers.Tune in to this episode to learn valuable strategies for managing customer data, building customer relationships, and driving ROI in the enterprise space.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.
Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.
On our SaaS Fuel™ Founder Episode this week, Jeff sits down with Kaz Otha, CEO of Treasure Data. Kaz discusses his journey of facing giants and winning against larger competitors. Kaz shares how they started with difficulties in pitching to investors, but eventually secured an investment from legendary VC Bill Thai, leading to significant growth for Treasure Data. They discovered a new category called Customer Data Platform (CDP) and decided to pivot their company in that direction, despite facing resistance. Kaz also talks about the importance of hiring the best talent and their strategy for building a successful performance company. Join us as we dive into Kaz's insights and experiences, and learn how to navigate the challenges of competing with bigger players in the industry.Key Takeaways[00:00:33] Small companies can thrive in competitive markets by being agile and innovative. [00:10:11] Lucky co-founder, rejected investors, successful growth.[00:12:13] Treasure Data brings large-scale data processing to the cloud.[00:17:20] Flexibility in technology choices benefits larger organizations.[00:18:27] Flourishing martech industry sees an increasing number of vendors.[00:23:39] Customer behavior shifting to digital, McKinsey reports 70%.[00:26:47] Trouble, angel investor, advice, money, application, solution[00:27:31] Customer data analytics application accelerates company growth.[00:32:03] We expect people to work out, but they don't.[00:35:20] Hire the best talent, energize the company, and ensure success.[00:37:06] Exploring outside the CDP industry for talent.[00:40:46] Save money and increase revenue for customers.[00:43:31] Transparent leadership: tough decisions, good & bad news.[00:48:27] Founder shares journey and insights on the show.Tweetable Quotes"Size isn't everything. Small companies can not only survive but indeed thrive even in waters that are full of larger competitors." — Jeff Mains 00:00:33"The Importance of Perseverance: 'And it was really hard for the first, I think nine months we pitched to 50 investors and they all denied. But it's a process, right? You have to try out your ideas.'" — Kaz Otha 00:10:11How to Build Value on Top of a Platform: "The other way to look at it is you build some application on top of your platform. So add more value on top of it and sell this as more like complete solution rather than infrastructure." — Kaz Otha 00:26:47Raising the Value: "It's really good advice to be able to really kind of raise the value and really smart on your part to talk with the clients and really understand how they're using it to determine what niche to go into." — Jeff Mains 00:28:39The Future of Software Companies: "You sometimes need some forward thinking, you know what, this is where the industry is going and then bet on that." — Kaz Otha 00:30:41"So the only thing which makes me I would say, okay, we can execute and then build a performance company is hire the best talent." — Kaz Otha 00:35:20SaaS Leadership Lessons1. Embrace Challenges and Persevere: As a SaaS leader, it's essential to embrace challenges and remain persistent in the face of adversity.2. Customer Insights Drive Business Decisions: SaaS leaders should prioritize gathering insights from customers to continuously improve their product or service offerings and drive strategic decision-making.3. Adaptability and Flexibility: SaaS leaders must have the ability to adapt quickly to market trends and be open to...
Zack Wenthe is the Customer Data Platform Evangelists for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his amazing wife and two kids on the bluffs of the Mississippi River and has one more who is away at college. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay. Questions • We like to ask our guests in their own words, if they could share about their journey, how it is that they got to where they are today? • So, you work at a company called Treasure Data. And for those of our listeners that are not familiar with your organisation, can you tell us a little bit about what you do. • Based on your experience, and your knowledge in this particular area, what are maybe three of the top pain points that utilising this methodology, helps with customers overall experience with a brand. • How do you think ChatGPT can help organisations with the overall service experience? • As it relates to creating emotional connection and personalization, can you share with us, how you think that will help to deepen brand loyalty and of course, improve overall customer experience? • Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? • Could you also share with our listeners maybe one or two books that you've read? It could be a book you read recently, or even one you read a very long time ago, but it still has had a great impact on you. • Could you share also with our listeners what's one thing that's going on in your life right now that you are really excited about? Either something you're working on to develop yourself or your people. • Where can listeners find you online? • Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason at all you get derailed or side-tracked and you kind of just need that quote to get you back on target, back on track. Do you have one of those? Highlights Zack's Journey Me: So, even though we read a little bit about you, a little bit of professional, a little bit of personal, we still like to ask our guests in their own words, if they could share about their journey, how it is that they got to where they are today? Could you do that for me, please? Zack shared that he would say it's a long winding road to how he got to kind of his career. He went to college thinking he was going into theatre and yet, somehow, he ended up in marketing. But when you think about it, marketing is a lot of theatre. So, he started college, he realized he wasn't going to make any money if he went into the theatre route and kind of wandered around for a bit and kind of landed into the marketing space, ran teams for a while before he made the jump into the consulting world. And most of his consulting career was tied to martec, he was enough of a nerd that he was a marketing technologist before that was like a title or a thing. And he could kind of translate, he could tell the marketing story to the tech people and then he could translate the technical requirements and limitations back to the marketing team and they can kind of work through the details. So, he spent a lot of his career as a strategist doing implementations and family, it got to be a lot to be with a client every week. So, he kind of made the jump over to the product world. And he sits now as Yanique said, as the CDP Evangelist, so he gets to kind of talk about their product, and he talks to marketers that he's worked with for his entire career and kind of understand their pain points. And so, he gets to kind of come and talk to businesses, owners. And so, that's how he ended up here. About Zack's Company – Treasure Data Me: So, you work at a company called Treasure Data. And for those of our listeners that are not familiar with your organisation, can you tell us a little bit about what you do? Zack shared that Treasure Data is an enterprise customer data platform. And what that means is they work with typically complex organizations who are trying to bring all of their customer profile, transactional behavioural data together into a single location. So, you may have email systems and eCommerce systems and physical point of sale systems and all these different things that have fragments of the individual kind of scattered within these different systems. And so, the goal of a CDP or Customer Data Platform is to bring all of those profiles together. So, we're looking at a single kind of 360 degree view of that customer and therefore, they can create better customer experiences, they can create better connection, emotional connection with their customers, so that they're not having these, well, he calls it into the call centre, and they don't even know that he made a purchase kind of experiences, which unfortunately, happened way too often. So that's the pain they solve. Me: So, let me give an example. Let's say for example, I go to my doctor and the week before I had gone to a different doctor and I did a blood test, and in the week before that I did a mammogram. And so, is it that your platform allows this doctor to see all of this medical data merged into one space and they can look holistically at the person? Zack stated that, so with obviously with privacy and consent kind of in place, so assuming that that medical system was sharing the information, and you had consented to that, absolutely, it would bring all of that profile together, and make it available to the electronic medical record in that case or to a scheduling when you call them later now, and you have to schedule an appointment, they'd be able to see that, “Oh, by the way, you were in here a week ago, and you prefer this location.” So now they're not going to send you to one 20 miles away from you. So, all of those little details, and it works across retail, travel and hospitality, big B2B, medical, absolutely. All of those scenarios. Utilizing this Methodolgy in Helping with Customers Overall Experience with a Brand Me: So, share with our listeners for me, Zack, based on your experience, and your knowledge in this particular area, what are some of I would say maybe three of the top pain points that utilizing this methodology, helps with customers' overall experience with a brand. Zack shared that he would say the top three or the number one that they think about is this idea of the fractured individual. So, at any given time, when he's a consumer, and he's dealing with a company, he's not dealing with a department, he doesn't care whether you're the online team, or you're the marketing team, whether you're the email team, whatever variation of that departmental hierarchy you are, he just deals with the brand as the consumer. And, unfortunately, corporations don't typically operate that way. We have structure and teams and silos. And so, what ends up happening is you end up with this fractured view of an individual, and it's frustrating from the consumers perspective, because now one day they're talking to, they're physically in a store, and they're shopping, and they're talking to somebody that's under one team, and one data system. But again, later on, they're online, and it's a whole other system. And they recently just had a new customer joined them, and this is the exact scenario that they were trying to solve, they said, “Look, we're a high-end jewellery retailer, and during the pandemic, 80% of our people were shopping online, they were buying and spending large amounts of money. And it's not acceptable for them to walk into our store and talk to a salesperson, and the salesperson has no idea who they are, no idea about their past purchases, that's not the experience we want to create.” And so, by democratizing or making all of this data available, they eliminate that friction, or that kind of pain point of dealing with the customer. So, that's the first one. The second two are kind of offshoots of that is, once you've solved that major problem, then now you can start to have conversations amongst multiple teams, because you're all working on the same set of data. So, no longer are you arguing over when the last customer visited based on which system is in charge, it's all combined. And so, you're able to have a conversation, you don't go to a board meeting and hope your data is correct, because you're working on a unified set of truth. So, your analytics, your insights, all of the reporting is better. And then the last one is now they also break down the access to data. So, a lot of times with silos, the challenge becomes, if you're in the marketing team, you're going to have to go to somebody in IT, they're going to have to pull report for you, they're going to have to go in, and it's going to take a couple weeks, they make it easier and faster for all these teams to access this information so that they can move faster, and they can move more nimbly. So, the three really is access to the first the total customer to begin with, then you can trust the data and then you can move nimbly and interact with the customer as a result of that. How ChatGPT Can Help Organizations with the Overall Service Experience? Me: So, data is king, right? And as we've emerge out to the pandemic, and now we have all of these wonderful AI tools. Now we have ChatGPT, I would love to know your views since you're in the data world in terms of how do you think ChatGPT can help organizations? I mean, there's a lot of chatter about ChatGPT replacing people but I personally don't believe that any technology is going to replace a human being. But I would love to hear your views since this is an area that you operate in on a day to day basis across different industries, how do you see this helping or not helping the overall service experience? Zack shared that this is a great question. He thinks ChatGPT allows us to access more information faster. But really, that's never been the problem. Really, it's never been an issue, there's no shortage of information or data, and it's never going to get less. The problem now still lies in organizing it, accessing it, and trusting it. And so, he thinks as these models, whether it's open AIs, ChatGPT or any variation of that, or some of the other competitors, as they mature, and you start to see, he thinks the biggest question, the plugins, where you can start to bring in information, so not only can you ask your assistant, your AI assistant, “Tate, help me plan a trip to Mexico. I want to stay in an all-inclusive resort with this weather.” And they're like, “Oh, yeah, here's some options.” Well, that's historical information. But now when you pull in a plug in, for example, and it can real time access travel, it can access weather patterns, it can access all this other information. Now, that becomes useful and now it becomes a matter of indexing and organizing and making that data accessible. And so, he thinks that's where he gets excited, especially personally, just being able to speed up a lot of the mundane things we do on a day to day basis as a consumer, but also as a business, they, customer data platforms are going to be a source for a lot of those AI systems. If he knows everything you've purchased from them, and he knows everything based on that what other customers have purchased, all this other information, he can feed it to an AI system, and you go shopping, and you can say, “Hey, pick out my summer wardrobe.” And the AI system can make recommendations based on what you like, what you don't like, and it's super personalized to you because it's not just looking at what you bought maybe at the store, but because the AI is tied into other stores, it looks at what you buy in other stores, what shoes you have, how you tend to use those clothing items. Do you travel? Do you speak? All these ideas. But the idea is, by being able to really personalize at a level we've never been able to get to because of just resource scales. He thinks that's where AI gets really interesting. Will it replace people? No, he doesn't think so. He thinks it's going become a skill much like googling is, you have to know how to Google to get through your day. He thinks interacting with AI is going to be a very similar scenario. Creating Emotional Connection and Personalization – How Can That Help Deepen Brand Loyalty and Improve Overall Customer Experience? Me: That's interesting, like learn to Google, learn to ChatGPT, that kind of leads to my next question, as it relates to creating emotional connection. And I think it's important to recognise that all customers are human beings, and everybody has their personal preference and personalization has been one of those buzzwords for quite a few years now. But as you mentioned, before, we haven't really been able to get to that level of granular specification with customer to customer, I don't just feel like I'm a transaction, or just another person, but I feel like this was for me, only me, nobody else in the world, but me. So, can you share with us, how you think that will help to deepen brand loyalty and of course, improve overall customer experience? Zack shared that when it comes to improving the customer experience and brand loyalty, at this point, being loyal to a brand is often not enough. We all think about all the loyalty programmes we're all members of, the average household has 20 plus loyalty cards, if not more, it doesn't make you loyal, it just means you've kind of learned to operate within that mode. He thinks really what it comes down to is the level, which is the next level, which is brand attachment. Are you attached to that brand? And are you happy when you interact with them? And would you be sad if they weren't around? And that's a level that a lot of brands still don't operate at. There're obviously degrees of that within different industries and different verticals. But if you think about it in that lighter, in that lens, people came out of the pandemic who were very loyal to brands and then couldn't shop in them anymore, so they found an alternative. They learned to shop online, they're like, “Oh my gosh, this was super easy.” People who are scared of eCommerce aren't scared of eCommerce anymore, they have groceries delivered to their door. We all went through a massive shift in our buying behaviour as a result of the pandemic. But he thinks it's not just a result of that, we just accelerated what was already happening. And so, we're in this world now where the consumer is in charge, they get to pick what they want, and brands have to keep up, they're not in the driver's seat, it's no longer, “Here's my experience. And if you want to do business with me, you have to bend to my will.” Consumers are now saying, “Hey, this is how I expect to be treated. This is the brand I want to deal with.” And we're being a lot more forceful as consumers in making those decisions, in breaking up with the ones that we don't like, and so forth. So, that means now as we get to the personalization side, personalization has to evolve. We can't just geo target advertising to people or target based on, “Well, you bought this in the past, you're going to buy this in the future.” There's a whole other level below that, which when we get into the idea of creating those emotional connections, creating those tying into as individuals, as people, whether that's through personalization, whether that's through AI, whether it's through new ways of creating ads, we can create content at scale, that we've never been able to. So now, he can serve you, if he knows you're an introvert, and he's a travel company, he can serve you out ads or content that shows people sitting on the beach reading, that's more appealing to you, that seems like that's vacation, versus if you're an extrovert, being able to show a group of people hanging out on the beach, socializing. And for the introvert, that's exhausting, for the extrovert that's exciting. And so, and that's a really simple example. But if you think about that, before you'd have to create all that content, you'd have to write all that, well, AI can do all that now. You can generate those images, and you can process it and it's only the beginning, it's only going to get better, faster, easier, cheaper to do. Me: It's amazing the amount of things that AI has allowed and when I look across the different platforms that I use, and I get these emails on a weekly basis about the platforms integrating AI into their existing solution, making it easier for the consumer. And as you mentioned before, things that would have taken 10 hours, a whole month to do ten/five years ago can literally be done in like 5 minutes or less. Zack stated absolutely and he thinks we're just scratching the surface. He thinks right now, it's still, in a lot of ways a gimmick. Because people are just trying to figure out, what is that killer use case for his business for AI? And so, let's try something. And so, much like we had 20 years ago when people started creating websites, everybody kind of jumped online, and then they figured out what worked. And then same thing, 10 plus years ago with social media, it was like everybody needed a social media platform. And then you're like, “No, I just need a page.” Okay, but this is what this page means and then it became Instagram, AI is going to be the same thing, we're going to have this kind of wave as we figure it out. Me: Agreed. One of the things I loved about what you said earlier, when we just started talking about the emotional connection was brand attachment. And if you think about a brand that you can't live without, like, if they were no longer in existence, how would you operate? Would you be able to find a substitute? And when you said that, what came to mind was my Apple ecosystem. So, I'm just like, I don't see any other product out there that moves so smoothly and easily. And honestly, if there was no Apple, I don't know if there would be a substitute. I would find a substitute, of course, but I wouldn't be satisfied because if they're not offering what Apple is offering, then it would mean that they're not meeting my expectations, because Apple has set the bar so high. Zack agreed absolutely. And we all have those. And he's 100% on board with the Apple ecosystem as well, that would be his challenge. And there's probably five or six other brands in your life that if you had to replace them, you would, but you'd be frustrated by it, you'd be sad by it, you'd be upset. And he thinks that's the level that we as companies need to kind of strive for now. Now, it's not just are they loyal? Do they do they buy from us repeatedly, but do they want to buy from us repeatedly? Me: Very true. Because want and need are two different things, right? App, Website or Tool that Zack Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Zack stated that that's a good question. He does a tonne of research and writing and notes. And so, he'll give you two. So, he has both Evernote and Notion as his kind of a second brain for collecting and managing information. And so, he loves notebooks, he loves writing and moleskin notebooks, but he loses them, or he forgets what he wrote down in one and then it sits somewhere in a desk drawer. So, getting it into a digital system was a huge change in how he personally operates, how he manages his workload. So, Notion is probably his number one recommendation right now. And it's integrated with AI, so you can be on the cutting edge, because you can use AI write within it to summarise notes and do to do lists and all sorts of cool things. Books that Have Had the Biggest Impact on Zack When asked about books that have had a great impact, Zack stated that he's got a couple here and he has a couple different ones. So, he's always been a huge fan of Malcolm Gladwell, so Tipping Point, anything by Malcolm Gladwell is a good one. But when we're thinking and we're talking about personalization and we're talking about psychology, a book that actually came from a recommendation by Malcolm Gladwell, he made it a comment in one of his books. But he went from the source, it's a textbook. But it's called The Person and the Situation: Perspective of Social Psychology by Lee Ross and it's like perspectives on kind of social psychology. And since he's a marketer, social psychology is a huge interest area for him. And the thesis of this book really comes down to the idea is, how much does the situation that we're in influence the way we behave versus the person and the personality? So, in other words, all things being equal, does the person behave the same regardless of situation? Or does the situation really drive? And a lot of times when we think of personalization, and when we think persuasion, and we think writing copy, and all these things, we focus on the person, we spend too little time focusing on the situation that they're in. And so, this was definitely a kind of a deep dive into social psychology on how much the environment around you can impact how you behave, how you interact, and how you respond to stimuli. Me: That's a very good point, because I think the environment definitely affects you. I mean, let's say you're buying something in relation to a plumbing issue that you're having at your home, but there is an emergency, clearly, the urgency of purchase is going to be much greater just based on the environment on what's happening on the situation, versus you just randomly walking into the store and making that purchase. What Zack is Really Excited About Now! When asked about something that going on right now that he's excited about, Zack shared that he's writing a book, he's been working on a book for a while. So, a lot of his job and his career has always been centred around storytelling. And about three years ago, he sat down, and he said, he can talk to you about that but what the heck does he mean by storytelling in business, and so he started just kind of pulling all these notes together. And then he started diving into the research and pulling a lot of things out. And so, that's been what he's been working on furiously for the last six months or so is getting that manuscript done and whatnot. It's been amazing because he thinks the art of writing, it is one of those things that every marketer, every business owner should dedicate time to writing. So, even if you're not going to write a book, sitting down and taking the thoughts that's in your head and distilling them so that somebody else can learn them is an incredible way to not only teach yourself, but to refine your thinking and realize where you might have a gap or where you might need to explain better. And so, even if you're not going to write a book, he would say any anybody should pick up a pen, grab a keyboard, and start writing about your passion area or your interest area, because you will unlock a lot of things about yourself when you're staring at a blank screen and you're trying to get words out of your head. Me: Very true. Awesome. So, I'm excited about your book. I hope that when it's released, we can have you back on our podcast to discuss all the exciting buzz coming out of that book. Where Can We Find Zack Online Website – www.treasuredata.com LinkedIn – Zack Wenthe Twitter – Zack Wenthe Quote or Saying that During Times of Adversity Zack Uses When asked about a quote or saying that he tends to revert to, Zack shared that he has a lot of concepts and stories and notes. And he thinks one that drives him as a marketer, and one that drives him personally, he uses it often. There's a jazz performer, his name is Art Blakey, and he had a quote, and it was simply, “If you're not appearing, you're disappearing.” And so, he kind of apply that in a lot of different ways. From marketing perspective, if you're not showing up in front of your audience, they're going to forget you, you're going to fade away. He (Art Blakey) obviously was talking about it from a performance perspective, as a performer. If you're not up in front of the audience, you're losing that connection. But Zack thinks it applies to our personal lives as well. If you're not showing up and you're not bringing your authentic self, then you lose those connections, out of sight, out of mind is such an easy default for so many people. So, to him, that's one that he always kind of go back to, which is, just show up, be present and be out there. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Links · The Person and the Situation: Perspectives of Social Psychology by Lee Ross The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! The ABC's of a Fantastic Customer Experience Webinar – New Date Register Here
EPISODE SUMMARYIn today's fast-paced digital world, software businesses must stay connected with their customers to provide an optimal experience. However, with so much consumer data scattered across various applications and systems, getting a complete view of a customer is challenging. This problem is where a Customer Data Platform (CDP) comes in. This week's episode of Scale Your SaaS with Kaz Ohta, CEO & Co-Founder at Treasure Data, and B2B SaaS Sales Coach Matt Wolach will explore how a CDP can revolutionize your business and what to consider when implementing one.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 262, "How Treasure Data Went From $0 to $100M in Revenue - with Kaz Ohta"Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Kaz Ohta, CEO & Co-Founder TOP TIPS FROM THIS EPISODEData Helps Businesses Improve Customer ExperiencesDetermine if Data is Right for Your BusinessLearn From CustomersEPISODE HIGHLIGHTSThe Role of Customer Engagement Strategies in Business SuccessPersonalized Customer Experience is a Game-Changer TOP QUOTESKaz Ohta[14:16] "And there's a lot of drama, and I was the head of engineering and product. So I needed to convince my co-founders, and some of the people didn't believe in so they tried to fire me to go to the board, and there was a lot of drama happening. But after that we grew from 50 million ARR to 100 million. So I'm glad we did that change."[19:12] "I would say, commit 10 years, right? When we started the company, there were many startups in the same category, someone could pop out from stamp board, those engineering group who came out from Google started singing a product. Meta Microsoft music. After 10 years, we're the only ones who survived. Right? We listened to the customer. We had grit, right? So we just keep going."Matt Wolach[16:45] "I've had that same experience, where you just need the right person at the right time, sometimes they maybe have been the right person, but at the wrong time for your business growth cycle. And it can be a disaster. And I've done that as well. It's frustrating because you think they'll be so perfect, and it doesn't work out."[19:57] "Just stay committed. And have that grit and know your customer."LEARN MORETo learn more about Treasure Data, visit: https://www.treasuredata.com/You can also find Kaz Ohta on LinkedIn at: https://www.linkedin.com/in/kazukiohta/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram
Today's guest is Zack Wenthe, Sr Product Marketing Manager at Treasure Data. Zack's worn many hats over the years, all tied together through the power of storytelling to drive revenue. This week's metric: Return on Ad Spend.
Today's guest is Dilyan Kovachev, Director of Machine Learning and Analytics at Treasure Data. Founded in 2011, Treasure Data was built to radically simplify customer data management and help brands use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Treasure Data helps hundreds of Fortune 500 and Global 2000 customers - including some of the world's most recognizable brands - generate new data opportunities. Customer Data Cloud, their award-winning suite of customer data platform solutions, integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales and retention. This flexible, scalable and secure platform has a comprehensive connector network that evolves with existing technology stack to future-proof all customer data initiatives. In the episode, Dilyan will discuss: Treasure Data's work within customer data, Use cases of their focus in marketing, sales & service, An insight into the ML and Data Science team, The journey of building his team from scratch, Plans for growth and the roadmap for the near future, and What makes Treasure Data a great place to work
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP. Topics we discuss: Why use a CDP? How to start using a CDP Advantages and disadvantages of CDPs Examples of use cases When not to use a CDP LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/ Website Treasure Data: https://www.treasuredata.com/ ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Join us as we sit down with Kazuki Ohta, CEO, and founder of Treasure Data, a leading customer data platform. Kaz has dedicated his career to helping businesses effectively leverage data to power exceptional customer experiences in marketing, service, and sales. He will share his insights on the importance of understanding customer data and walk us through the steps to personalize the customer experience and stay ahead of the competition. With his background as the founding CTO of Treasure Data, as well as his experience co-founding the world's largest Hadoop User Group and contributions to open-source software, Kaz is a true industry expert you won't want to miss. We also touch base on Kaz journey of moving to America and overcome the language barrier and his key role in building world fastest super computer while he was still a student. Tech Talks Daily Podcast Sponsor Check out Flippa, who is the show sponsor in December. Find out more information at https://flippa.com/tech-talks
Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays' episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.
It's that time of year again! Marketing industry predictions are one of our favorite topics, and we're sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven strategies, and the trend of proactive data governance. Tune in to hear Kaz unpack all of his predictions for 2023. Connect with Kazuki Ohta: https://www.linkedin.com/in/kazukiohta/ Learn more about Treasure Data: https://www.treasuredata.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
After originally co-founding and growing to $100m in annual recurring revenue, Kaz has now rejoined Treasure Data as CEO, together with Hironobu Yoshikawa (Chairman) and Dan Weirich (COO/CFO). On the journey to scale the company to $1b ARR, as a Softbank Vision Fund portfolio company. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we're going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I'd like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
GDPR is an opportunity for the companies to be transparent about what they are collecting and lettings consumers know what are their data be use for. If you play the long game, build trust with their consumers, customers will willingly give the needed information. Want to know more, take a listen to this latest conversation between Zack Wenthe and Punit Bhatia. KEY CONVERSATION POINTS 00:00:00 Intro 00:01:48 GDPR in one word is “Opportunity” 00:04:46 Play the long game, build trust with customers. 00:06:32 Managing trackers 00:11:27 Technical and cultural aspects of data collection 00:15:56 Corporate governance vs Culture & ethics 00:20:36 Future-proof data governance strategy 00:29:45 Thank you ABOUT THE GUEST Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his amazing wife and two kids and one more who is away at college. Though they currently live in Texas they are moving to the bluffs of the Mississippi River to be closer to family. Fun fact: Zack met Daniel Radcliffe, Teresa Palmer, and a few other prominent actors at a mov ie premiere hosted by the Australian Film Festival. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay. ABOUT THE HOST Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals. Punit is the author of books “Be Ready for GDPR” which was rated as the best GDPR Book, “AI & Privacy – How To Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts. As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one's value to have joy in life. He has developed the philosophy named ‘ABC for joy of life' which passionately shares. Punit is based out of Belgium, the heart of Europe. RESOURCES Podcast https://www.fit4privacy.com/podcast Blog https://www.fit4privacy.com/blog YouTube http://youtube.com/fit4privacy --- Send in a voice message: https://anchor.fm/fit4privacy/message
Eric explains that great jobs are available for developers in Japan, but it can be tough to find these opportunities.We talk about interesting startups that are gaining traction in the Japanese tech sector (like Visual Alpha, Treasure Data, and Exawizards, to name a few examples of companies on the Japan Dev platform).Matt is impressed to learn Japan Dev generates an average of $60,000/month in revenue.Eric reflects on starting Japan Dev as a side project while he was employed full-time as an engineer.Eric elaborates on why he doesn't think venture capital is a good fit for Japan Dev.Night owls unite! Eric says that his most productive hours are between midnight to 4AM.Follow Matt and Eric.
Kazuki “Kaz” Ohta is the CEO at Treasure Data, a leading customer data platform and InfoWorld's 2022 Technology of the Year Award winner. Previously, he was the founding Chief Technology Officer (CTO) at the company. Prior to that, in 2009, Kaz co-founded the world's largest Hadoop User Group. In our conversation, Kaz explains: - The drive that took him from Japan to arrive as an unknown underdog in Silicon Valley. - Success principles for building a solid business. - The importance of a Customer Data Platform (CDP) when 70% of today's customer journey takes place online. - How in a demanding market, businesses must be more efficient and they can do that if they know their data. - The value of being a multi-company founder and how that has shaped his outlook on his business life. Kaz moved to America without even knowing how to speak English, where he overcame this obstacle and majored in computer science. During that time, his professor built the world's faster supercomputer (essentially 500K computers combined into one), and Kaz was part of the team that built the file system. A long-time open-source advocate, Kaz has made numerous contributions to open source software and was instrumental in developing the open-source applications Fluentd, Embulk, and Messagepack. Be sure to check out Kaz's links listed below. Enjoy the show! Connect with Kaz Ohta: LinkedIn: https://www.linkedin.com/in/kazukiohta/ Twitter: @kzk_mover Website: https://www.treasuredata.com/ Forbes: https://profiles.forbes.com/members/tech/profile/Kazuki-Ohta-Founder-CEO-Treasure-Data/9fcb6c9e-d7af-44f1-b6a4-2b1344bc09df Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO #CEO #startup #startupstory #founder #founderstory #business #tech #AI #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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