Podcasts about treasure data

In this packed episode, Omni Talk hosts Chris Walton and Anne Mezzenga interview the most innovative retail technology providers attending Shoptalk 2025, giving listeners an insider's guide to the conference's must-see tech solutions. Key Moments: 1:33 – Interview with Big Sur AI's CEO Vinod Ramachandran on their AI sales agent, content marketer, and data scientist tools 17:12 – Lucky Labs' Sneh Parmar explains how they connect brands to major retailers with real-time inventory and attribution data 27:47 – Lily AI's Purva Gupta breaks down how they bridge the gap between merchant language and consumer search terms 44:33 – Syrup's James Theuerkauf discusses their AI decision support system for optimizing inventory management 56:50 – Placer.AI's Ethan Chernofsky shares insights on location analytics and understanding retail traffic patterns 1:12:34 – Treasure Data's Mark Tack on intelligent data platforms transforming retail customer experiences 1:25:01 – Mirakl's Alex Hase explains the rising trend of specialty retailers launching marketplace platforms 1:35:33 – Signifyd's Raj Ramanand reveals how AI is solving the $890 billion returns problem in retail Be careful out there, #retailtech #shoptalk #aiinretail #retailinnovation #ecommerce #retailstrategy #customerexperience #retailanalytics #digitaltransformation *Sponsored Content*

Welcome to the Data Security Decoded podcast, brought to you by Rubrik Zero Labs. In each episode, we discuss cybersecurity with thought leaders and industry experts, and get their take on trends, themes, and how they see data security evolving. This is a must-listen for security and IT leaders looking to better understand trends shaping data security and how they can achieve cyber resilience. In this episode, our host, John Murphy, Global Field Chief Security Officer at Rubrik, is joined by Aysha Khan, CIO and CISO at Treasure Data. Join them as they discuss the integration of conscious leadership within cybersecurity frameworks, the challenges and opportunities presented by AI, and how organizational alignment can drive innovation and security simultaneously.

En este episodio de Mundo Data Driven, tenemos como invitado a Rodrigo Reyes, un emprendedor serial y consultor experto en datos, con su empresa 1st Consulting. Rodrigo nos acompaña para explorar la revolución del First-Party Data y Zero-Party Data en el marketing digital. Comparte su perspectiva sobre cómo las organizaciones pueden adaptarse al fin de las cookies de terceros y cómo aprovechar al máximo los datos obtenidos directamente de sus clientes. Rodrigo explica las diferencias clave entre First-Party Data y Zero-Party Data, destacando los beneficios de cada uno y cómo ambos permiten personalizar de manera única la experiencia del consumidor. También discutimos cómo la transparencia y la confianza del cliente juegan un papel crucial en la obtención de datos, y cómo las organizaciones pueden fomentar este nivel de confianza. Exploramos las estrategias para integrar datos en canales físicos y digitales, destacando casos de éxito como Glossier. Además, hablamos del Gobierno de Datos y su importancia para asegurar la calidad y el cumplimiento legal. Rodrigo destacó cómo el Gobierno de Datos permite generar insights estratégicos para una toma de decisiones más efectiva. También discutimos cómo las plataformas de datos de clientes (CDPs), como Tealium, Segment, Treasure Data, y Adobe Experience Platform, ayudan a consolidar datos y ofrecer experiencias personalizadas. Rodrigo explicó cómo estas plataformas facilitan la integración de datos de distintas fuentes, permitiendo entender mejor a los clientes y reaccionar rápidamente a sus necesidades. Además, abordamos el papel de gigantes tecnológicos como Google y Meta en la evolución del marketing digital sin cookies. Google, con su iniciativa Privacy Sandbox, y Meta, con sus esfuerzos por mejorar la transparencia en la recopilación de datos, están liderando la transformación hacia un entorno digital más seguro y respetuoso con la privacidad del usuario. Finalmente, discutimos la importancia de la cultura de datos dentro de las organizaciones y cómo establecer una cultura sólida asegura la correcta utilización de los datos. Exploramos también el papel de las herramientas sin código (no-code) en la democratización del acceso a los datos, permitiendo que más empleados dentro de una organización puedan utilizarlos sin necesidad de habilidades técnicas avanzadas. Temas que exploramos en el episodio: ¿Qué es First-Party Data y cómo se diferencia del Zero-Party Data? ¿Cómo influye la eliminación de cookies en las estrategias de marketing? Estrategias para la integración de datos de consumidores entre canales físicos y digitales. Casos de éxito en el uso de datos para mejorar la experiencia del cliente. ¿Cómo generar confianza en los consumidores para que compartan más datos? El Gobierno de Datos como un componente crucial para el manejo de la información. Cómo plataformas como Tealium, Segment, Treasure Data, y Adobe Experience Platform ayudan a consolidar datos. Chapters 00:00 Introducción a First-Party Data y su Importancia 02:17 Diferencias entre First-Party Data y Zero-Party Data 05:16 Valor Estratégico de First-Party Data en las Organizaciones 08:33 Desafíos de la Muerte de las Cookies 14:44 Casos de Éxito en la Personalización con First-Party Data 22:14 Gobierno de Datos y Cultura Organizacional 25:25 Confianza del Consumidor y Monetización de Datos ¡Escúchalo ya en Spotify, Apple Podcasts o tu plataforma de podcast favorita! ¡Déjanos tu opinión y comparte este episodio si crees que el futuro de la personalización en marketing está marcado por los datos de primera y cero parte! #FirstPartyData #ZeroPartyData #DataPrivacy #MarketingDigital #GobernanzaDeDatos #Cookies #CDP #Google #Meta #Tealium #Segment #TreasureData #AdobeExperiencePlatform #NoCode #CulturaDeDatos --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand. What you'll learn in this episode: The essential role of content as the "fuel" for demand generation engines. Strategies to balance the art and science of content marketing. The importance of testing and avoiding personal bias in marketing strategies. How to create valuable, personalized experiences while respecting user privacy. Real-life examples of effective customer service and personalization.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the BetterTech podcast of "Compliance vs. Security in IT" host Peggy Tsai talks with Aysha Khan, Chief Information Officer and Chief Security Officer at Treasure Data. They discuss the important differences and connections between following rules compliance and protecting data security in technology and data protection. Aysha shares her experience on how IT leaders are now often handling both areas to improve efficiency and protect their companies better. She talks about how important it is to think about security early when creating technology, encouraging a "security by design" approach. Aysha stresses that having a strong security plan is more important than just meeting the minimum rules. This episode offers useful insights into handling IT security and compliance with a proactive and integrated approach. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bettertech/message

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Highlights from this week's conversation include:The Evolution of Databases and Data Systems (2:33)Abstracting Data for Business Users (4:31)Building a Database for Google-like Search (7:58)The Big Data Explosion (11:10)Selling Myspace as First Customer (13:14)Starting ActionIQ (16:57)The customer-centric organization (22:46)Transitioning to customer data focus (23:53)Understanding business users' needs (28:30)Supporting Arbitrary Queries and Data Models (34:42)Unique Technical Perspective of Clickstream Data (37:01)The value per terabyte of data (46:45)Building a product for multiple personas (50:45)Composability and Benefits (58:05)Evolution of Storage and Compute (1:00:09)Composability and Treasure Data (1:02:10)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Data platforms have long served many business needs, most notably customer experience management. But with the wealth of innovation in database technology over the past few years, what does the landscape look like today? Is the age of the monolith really over? Could composable be the new flavor for data platforms? Check out this episode of DM Radio to find out! Host @eric_kavanagh will interview two visionaries in the field: Zack Wenthe of Treasure Data, and Drew Lanenga of Lytics.

Today on the show we have Kaz Ohta, CEO & Co-founder of Treasure Data.In this episode, Kaz shares how Treasure Data focuses on the enterprise space and the unique challenges they face in managing customer data. He then discusses the importance of ROI in the customer success process and how Treasure Data helps their customers achieve it. Kaz also emphasizes the need for strong customer champions within organizations and how they work to build relationships with customers at multiple levels. We wrapped by with Kaz sharing insights on onboarding enterprise customers and the value of showing ROI as quickly as possible. Kaz concludes by highlighting the importance of understanding your ideal customer profile and focusing on acquiring and retaining those customers.Tune in to this episode to learn valuable strategies for managing customer data, building customer relationships, and driving ROI in the enterprise space.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.

This week's guest, Aysha Kahn, the CIO/CISO at Treasure Data, discusses the role of IT in digital transformation, how the COVID-19 pandemic and the shift to remote work impacted this transformation and what enterprises are looking for when it comes to data security.

Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.

On our SaaS Fuel™ Founder Episode this week, Jeff sits down with Kaz Otha, CEO of Treasure Data. Kaz discusses his journey of facing giants and winning against larger competitors. Kaz shares how they started with difficulties in pitching to investors, but eventually secured an investment from legendary VC Bill Thai, leading to significant growth for Treasure Data. They discovered a new category called Customer Data Platform (CDP) and decided to pivot their company in that direction, despite facing resistance. Kaz also talks about the importance of hiring the best talent and their strategy for building a successful performance company. Join us as we dive into Kaz's insights and experiences, and learn how to navigate the challenges of competing with bigger players in the industry.Key Takeaways[00:00:33] Small companies can thrive in competitive markets by being agile and innovative. [00:10:11] Lucky co-founder, rejected investors, successful growth.[00:12:13] Treasure Data brings large-scale data processing to the cloud.[00:17:20] Flexibility in technology choices benefits larger organizations.[00:18:27] Flourishing martech industry sees an increasing number of vendors.[00:23:39] Customer behavior shifting to digital, McKinsey reports 70%.[00:26:47] Trouble, angel investor, advice, money, application, solution[00:27:31] Customer data analytics application accelerates company growth.[00:32:03] We expect people to work out, but they don't.[00:35:20] Hire the best talent, energize the company, and ensure success.[00:37:06] Exploring outside the CDP industry for talent.[00:40:46] Save money and increase revenue for customers.[00:43:31] Transparent leadership: tough decisions, good & bad news.[00:48:27] Founder shares journey and insights on the show.Tweetable Quotes"Size isn't everything. Small companies can not only survive but indeed thrive even in waters that are full of larger competitors." — Jeff Mains 00:00:33"The Importance of Perseverance: 'And it was really hard for the first, I think nine months we pitched to 50 investors and they all denied. But it's a process, right? You have to try out your ideas.'" — Kaz Otha 00:10:11How to Build Value on Top of a Platform: "The other way to look at it is you build some application on top of your platform. So add more value on top of it and sell this as more like complete solution rather than infrastructure." — Kaz Otha 00:26:47Raising the Value: "It's really good advice to be able to really kind of raise the value and really smart on your part to talk with the clients and really understand how they're using it to determine what niche to go into." — Jeff Mains 00:28:39The Future of Software Companies: "You sometimes need some forward thinking, you know what, this is where the industry is going and then bet on that." — Kaz Otha 00:30:41"So the only thing which makes me I would say, okay, we can execute and then build a performance company is hire the best talent." — Kaz Otha 00:35:20SaaS Leadership Lessons1. Embrace Challenges and Persevere: As a SaaS leader, it's essential to embrace challenges and remain persistent in the face of adversity.2. Customer Insights Drive Business Decisions: SaaS leaders should prioritize gathering insights from customers to continuously improve their product or service offerings and drive strategic decision-making.3. Adaptability and Flexibility: SaaS leaders must have the ability to adapt quickly to market trends and be open to...

Zack Wenthe is the Customer Data Platform Evangelists for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers.  Zack lives with his amazing wife and two kids on the bluffs of the Mississippi River and has one more who is away at college. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay. Questions  • We like to ask our guests in their own words, if they could share about their journey, how it is that they got to where they are today? • So, you work at a company called Treasure Data. And for those of our listeners that are not familiar with your organisation, can you tell us a little bit about what you do. • Based on your experience, and your knowledge in this particular area, what are maybe three of the top pain points that utilising this methodology, helps with customers overall experience with a brand. • How do you think ChatGPT can help organisations with the overall service experience? • As it relates to creating emotional connection and personalization, can you share with us, how you think that will help to deepen brand loyalty and of course, improve overall customer experience? • Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? • Could you also share with our listeners maybe one or two books that you've read? It could be a book you read recently, or even one you read a very long time ago, but it still has had a great impact on you. • Could you share also with our listeners what's one thing that's going on in your life right now that you are really excited about? Either something you're working on to develop yourself or your people. • Where can listeners find you online? • Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason at all you get derailed or side-tracked and you kind of just need that quote to get you back on target, back on track. Do you have one of those? Highlights   Zack's Journey Me: So, even though we read a little bit about you, a little bit of professional, a little bit of personal, we still like to ask our guests in their own words, if they could share about their journey, how it is that they got to where they are today? Could you do that for me, please?    Zack shared that he would say it's a long winding road to how he got to kind of his career. He went to college thinking he was going into theatre and yet, somehow, he ended up in marketing. But when you think about it, marketing is a lot of theatre. So, he started college, he realized he wasn't going to make any money if he went into the theatre route and kind of wandered around for a bit and kind of landed into the marketing space, ran teams for a while before he made the jump into the consulting world.  And most of his consulting career was tied to martec, he was enough of a nerd that he was a marketing technologist before that was like a title or a thing. And he could kind of translate, he could tell the marketing story to the tech people and then he could translate the technical requirements and limitations back to the marketing team and they can kind of work through the details. So, he spent a lot of his career as a strategist doing implementations and family, it got to be a lot to be with a client every week.   So, he kind of made the jump over to the product world. And he sits now as Yanique said, as the CDP Evangelist, so he gets to kind of talk about their product, and he talks to marketers that he's worked with for his entire career and kind of understand their pain points. And so, he gets to kind of come and talk to businesses, owners. And so, that's how he ended up here.    About Zack's Company – Treasure Data Me: So, you work at a company called Treasure Data. And for those of our listeners that are not familiar with your organisation, can you tell us a little bit about what you do?    Zack shared that Treasure Data is an enterprise customer data platform. And what that means is they work with typically complex organizations who are trying to bring all of their customer profile, transactional behavioural data together into a single location.  So, you may have email systems and eCommerce systems and physical point of sale systems and all these different things that have fragments of the individual kind of scattered within these different systems.  And so, the goal of a CDP or Customer Data Platform is to bring all of those profiles together. So, we're looking at a single kind of 360 degree view of that customer and therefore, they can create better customer experiences, they can create better connection, emotional connection with their customers, so that they're not having these, well, he calls it into the call centre, and they don't even know that he made a purchase kind of experiences, which unfortunately, happened way too often. So that's the pain they solve.   Me: So, let me give an example. Let's say for example, I go to my doctor and the week before I had gone to a different doctor and I did a blood test, and in the week before that I did a mammogram. And so, is it that your platform allows this doctor to see all of this medical data merged into one space and they can look holistically at the person?   Zack stated that, so with obviously with privacy and consent kind of in place, so assuming that that medical system was sharing the information, and you had consented to that, absolutely, it would bring all of that profile together, and make it available to the electronic medical record in that case or to a scheduling when you call them later now, and you have to schedule an appointment, they'd be able to see that, “Oh, by the way, you were in here a week ago, and you prefer this location.” So now they're not going to send you to one 20 miles away from you.  So, all of those little details, and it works across retail, travel and hospitality, big B2B, medical, absolutely. All of those scenarios.   Utilizing this Methodolgy in Helping with Customers Overall Experience with a Brand   Me: So, share with our listeners for me, Zack, based on your experience, and your knowledge in this particular area, what are some of I would say maybe three of the top pain points that utilizing this methodology, helps with customers' overall experience with a brand.   Zack shared that he would say the top three or the number one that they think about is this idea of the fractured individual. So, at any given time, when he's a consumer, and he's dealing with a company, he's not dealing with a department, he doesn't care whether you're the online team, or you're the marketing team, whether you're the email team, whatever variation of that departmental hierarchy you are, he just deals with the brand as the consumer.  And, unfortunately, corporations don't typically operate that way. We have structure and teams and silos. And so, what ends up happening is you end up with this fractured view of an individual, and it's frustrating from the consumers perspective, because now one day they're talking to, they're physically in a store, and they're shopping, and they're talking to somebody that's under one team, and one data system. But again, later on, they're online, and it's a whole other system.  And they recently just had a new customer joined them, and this is the exact scenario that they were trying to solve, they said, “Look, we're a high-end jewellery retailer, and during the pandemic, 80% of our people were shopping online, they were buying and spending large amounts of money. And it's not acceptable for them to walk into our store and talk to a salesperson, and the salesperson has no idea who they are, no idea about their past purchases, that's not the experience we want to create.”  And so, by democratizing or making all of this data available, they eliminate that friction, or that kind of pain point of dealing with the customer. So, that's the first one.  The second two are kind of offshoots of that is, once you've solved that major problem, then now you can start to have conversations amongst multiple teams, because you're all working on the same set of data. So, no longer are you arguing over when the last customer visited based on which system is in charge, it's all combined. And so, you're able to have a conversation, you don't go to a board meeting and hope your data is correct, because you're working on a unified set of truth. So, your analytics, your insights, all of the reporting is better.  And then the last one is now they also break down the access to data. So, a lot of times with silos, the challenge becomes, if you're in the marketing team, you're going to have to go to somebody in IT, they're going to have to pull report for you, they're going to have to go in, and it's going to take a couple weeks, they make it easier and faster for all these teams to access this information so that they can move faster, and they can move more nimbly. So, the three really is access to the first the total customer to begin with, then you can trust the data and then you can move nimbly and interact with the customer as a result of that.   How ChatGPT Can Help Organizations with the Overall Service Experience? Me: So, data is king, right? And as we've emerge out to the pandemic, and now we have all of these wonderful AI tools. Now we have ChatGPT, I would love to know your views since you're in the data world in terms of how do you think ChatGPT can help organizations? I mean, there's a lot of chatter about ChatGPT replacing people but I personally don't believe that any technology is going to replace a human being. But I would love to hear your views since this is an area that you operate in on a day to day basis across different industries, how do you see this helping or not helping the overall service experience?   Zack shared that this is a great question. He thinks ChatGPT allows us to access more information faster. But really, that's never been the problem. Really, it's never been an issue, there's no shortage of information or data, and it's never going to get less.   The problem now still lies in organizing it, accessing it, and trusting it. And so, he thinks as these models, whether it's open AIs, ChatGPT or any variation of that, or some of the other competitors, as they mature, and you start to see, he thinks the biggest question, the plugins, where you can start to bring in information, so not only can you ask your assistant, your AI assistant, “Tate, help me plan a trip to Mexico. I want to stay in an all-inclusive resort with this weather.”   And they're like, “Oh, yeah, here's some options.” Well, that's historical information. But now when you pull in a plug in, for example, and it can real time access travel, it can access weather patterns, it can access all this other information. Now, that becomes useful and now it becomes a matter of indexing and organizing and making that data accessible.  And so, he thinks that's where he gets excited, especially personally, just being able to speed up a lot of the mundane things we do on a day to day basis as a consumer, but also as a business, they, customer data platforms are going to be a source for a lot of those AI systems.  If he knows everything you've purchased from them, and he knows everything based on that what other customers have purchased, all this other information, he can feed it to an AI system, and you go shopping, and you can say, “Hey, pick out my summer wardrobe.”  And the AI system can make recommendations based on what you like, what you don't like, and it's super personalized to you because it's not just looking at what you bought maybe at the store, but because the AI is tied into other stores, it looks at what you buy in other stores, what shoes you have, how you tend to use those clothing items. Do you travel? Do you speak? All these ideas. But the idea is, by being able to really personalize at a level we've never been able to get to because of just resource scales. He thinks that's where AI gets really interesting.  Will it replace people? No, he doesn't think so. He thinks it's going become a skill much like googling is, you have to know how to Google to get through your day. He thinks interacting with AI is going to be a very similar scenario.   Creating Emotional Connection and Personalization – How Can That Help Deepen Brand Loyalty and Improve Overall Customer Experience? Me: That's interesting, like learn to Google, learn to ChatGPT, that kind of leads to my next question, as it relates to creating emotional connection. And I think it's important to recognise that all customers are human beings, and everybody has their personal preference and personalization has been one of those buzzwords for quite a few years now. But as you mentioned, before, we haven't really been able to get to that level of granular specification with customer to customer, I don't just feel like I'm a transaction, or just another person, but I feel like this was for me, only me, nobody else in the world, but me. So, can you share with us, how you think that will help to deepen brand loyalty and of course, improve overall customer experience?   Zack shared that when it comes to improving the customer experience and brand loyalty, at this point, being loyal to a brand is often not enough. We all think about all the loyalty programmes we're all members of, the average household has 20 plus loyalty cards, if not more, it doesn't make you loyal, it just means you've kind of learned to operate within that mode.  He thinks really what it comes down to is the level, which is the next level, which is brand attachment. Are you attached to that brand? And are you happy when you interact with them? And would you be sad if they weren't around? And that's a level that a lot of brands still don't operate at.  There're obviously degrees of that within different industries and different verticals. But if you think about it in that lighter, in that lens, people came out of the pandemic who were very loyal to brands and then couldn't shop in them anymore, so they found an alternative. They learned to shop online, they're like, “Oh my gosh, this was super easy.”   People who are scared of eCommerce aren't scared of eCommerce anymore, they have groceries delivered to their door. We all went through a massive shift in our buying behaviour as a result of the pandemic. But he thinks it's not just a result of that, we just accelerated what was already happening.  And so, we're in this world now where the consumer is in charge, they get to pick what they want, and brands have to keep up, they're not in the driver's seat, it's no longer, “Here's my experience. And if you want to do business with me, you have to bend to my will.” Consumers are now saying, “Hey, this is how I expect to be treated. This is the brand I want to deal with.” And we're being a lot more forceful as consumers in making those decisions, in breaking up with the ones that we don't like, and so forth.  So, that means now as we get to the personalization side, personalization has to evolve. We can't just geo target advertising to people or target based on, “Well, you bought this in the past, you're going to buy this in the future.” There's a whole other level below that, which when we get into the idea of creating those emotional connections, creating those tying into as individuals, as people, whether that's through personalization, whether that's through AI, whether it's through new ways of creating ads, we can create content at scale, that we've never been able to.  So now, he can serve you, if he knows you're an introvert, and he's a travel company, he can serve you out ads or content that shows people sitting on the beach reading, that's more appealing to you, that seems like that's vacation, versus if you're an extrovert, being able to show a group of people hanging out on the beach, socializing. And for the introvert, that's exhausting, for the extrovert that's exciting. And so, and that's a really simple example.  But if you think about that, before you'd have to create all that content, you'd have to write all that, well, AI can do all that now. You can generate those images, and you can process it and it's only the beginning, it's only going to get better, faster, easier, cheaper to do.   Me: It's amazing the amount of things that AI has allowed and when I look across the different platforms that I use, and I get these emails on a weekly basis about the platforms integrating AI into their existing solution, making it easier for the consumer. And as you mentioned before, things that would have taken 10 hours, a whole month to do ten/five years ago can literally be done in like 5 minutes or less.   Zack stated absolutely and he thinks we're just scratching the surface. He thinks right now, it's still, in a lot of ways a gimmick. Because people are just trying to figure out, what is that killer use case for his business for AI? And so, let's try something. And so, much like we had 20 years ago when people started creating websites, everybody kind of jumped online, and then they figured out what worked. And then same thing, 10 plus years ago with social media, it was like everybody needed a social media platform. And then you're like, “No, I just need a page.” Okay, but this is what this page means and then it became Instagram, AI is going to be the same thing, we're going to have this kind of wave as we figure it out.   Me: Agreed. One of the things I loved about what you said earlier, when we just started talking about the emotional connection was brand attachment. And if you think about a brand that you can't live without, like, if they were no longer in existence, how would you operate? Would you be able to find a substitute? And when you said that, what came to mind was my Apple ecosystem. So, I'm just like, I don't see any other product out there that moves so smoothly and easily. And honestly, if there was no Apple, I don't know if there would be a substitute. I would find a substitute, of course, but I wouldn't be satisfied because if they're not offering what Apple is offering, then it would mean that they're not meeting my expectations, because Apple has set the bar so high.   Zack agreed absolutely. And we all have those. And he's 100% on board with the Apple ecosystem as well, that would be his challenge. And there's probably five or six other brands in your life that if you had to replace them, you would, but you'd be frustrated by it, you'd be sad by it, you'd be upset. And he thinks that's the level that we as companies need to kind of strive for now. Now, it's not just are they loyal? Do they do they buy from us repeatedly, but do they want to buy from us repeatedly?   Me: Very true. Because want and need are two different things, right?   App, Website or Tool that Zack Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Zack stated that that's a good question. He does a tonne of research and writing and notes. And so, he'll give you two. So, he has both Evernote and Notion as his kind of a second brain for collecting and managing information. And so, he loves notebooks, he loves writing and moleskin notebooks, but he loses them, or he forgets what he wrote down in one and then it sits somewhere in a desk drawer. So, getting it into a digital system was a huge change in how he personally operates, how he manages his workload. So, Notion is probably his number one recommendation right now. And it's integrated with AI, so you can be on the cutting edge, because you can use AI write within it to summarise notes and do to do lists and all sorts of cool things.   Books that Have Had the Biggest Impact on Zack When asked about books that have had a great impact, Zack stated that he's got a couple here and he has a couple different ones. So, he's always been a huge fan of Malcolm Gladwell, so Tipping Point, anything by Malcolm Gladwell is a good one. But when we're thinking and we're talking about personalization and we're talking about psychology, a book that actually came from a recommendation by Malcolm Gladwell, he made it a comment in one of his books. But he went from the source, it's a textbook. But it's called The Person and the Situation: Perspective of Social Psychology by Lee Ross and it's like perspectives on kind of social psychology. And since he's a marketer, social psychology is a huge interest area for him.  And the thesis of this book really comes down to the idea is, how much does the situation that we're in influence the way we behave versus the person and the personality? So, in other words, all things being equal, does the person behave the same regardless of situation? Or does the situation really drive?  And a lot of times when we think of personalization, and when we think persuasion, and we think writing copy, and all these things, we focus on the person, we spend too little time focusing on the situation that they're in. And so, this was definitely a kind of a deep dive into social psychology on how much the environment around you can impact how you behave, how you interact, and how you respond to stimuli.   Me: That's a very good point, because I think the environment definitely affects you. I mean, let's say you're buying something in relation to a plumbing issue that you're having at your home, but there is an emergency, clearly, the urgency of purchase is going to be much greater just based on the environment on what's happening on the situation, versus you just randomly walking into the store and making that purchase.   What Zack is Really Excited About Now! When asked about something that going on right now that he's excited about, Zack shared that he's writing a book, he's been working on a book for a while. So, a lot of his job and his career has always been centred around storytelling. And about three years ago, he sat down, and he said, he can talk to you about that but what the heck does he mean by storytelling in business, and so he started just kind of pulling all these notes together. And then he started diving into the research and pulling a lot of things out. And so, that's been what he's been working on furiously for the last six months or so is getting that manuscript done and whatnot.   It's been amazing because he thinks the art of writing, it is one of those things that every marketer, every business owner should dedicate time to writing. So, even if you're not going to write a book, sitting down and taking the thoughts that's in your head and distilling them so that somebody else can learn them is an incredible way to not only teach yourself, but to refine your thinking and realize where you might have a gap or where you might need to explain better.  And so, even if you're not going to write a book, he would say any anybody should pick up a pen, grab a keyboard, and start writing about your passion area or your interest area, because you will unlock a lot of things about yourself when you're staring at a blank screen and you're trying to get words out of your head.   Me: Very true. Awesome. So, I'm excited about your book. I hope that when it's released, we can have you back on our podcast to discuss all the exciting buzz coming out of that book.   Where Can We Find Zack Online Website – www.treasuredata.com LinkedIn – Zack Wenthe Twitter – Zack Wenthe    Quote or Saying that During Times of Adversity Zack Uses  When asked about a quote or saying that he tends to revert to, Zack shared that he has a lot of concepts and stories and notes. And he thinks one that drives him as a marketer, and one that drives him personally, he uses it often. There's a jazz performer, his name is Art Blakey, and he had a quote, and it was simply, “If you're not appearing, you're disappearing.” And so, he kind of apply that in a lot of different ways. From marketing perspective, if you're not showing up in front of your audience, they're going to forget you, you're going to fade away.  He (Art Blakey) obviously was talking about it from a performance perspective, as a performer. If you're not up in front of the audience, you're losing that connection. But Zack thinks it applies to our personal lives as well. If you're not showing up and you're not bringing your authentic self, then you lose those connections, out of sight, out of mind is such an easy default for so many people. So, to him, that's one that he always kind of go back to, which is, just show up, be present and be out there.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest    Links ·  The Person and the Situation: Perspectives of Social Psychology by Lee Ross The ABC's of a Fantastic Customer Experience   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! The ABC's of a Fantastic Customer Experience Webinar – New Date Register Here    

“Tell customers to be honest and give them the freedom to tell you the good, the bad and the ugly, because you will learn so much.” – Zack Wenthe Zack Wenthe, customer data platform evangelist and senior technical product marketing manager at Treasure Data, recommends organizations start to leverage data to create a better emotional connection with customers. Consumer behavior has changed post-pandemic and brands now have to keep up by creating an emotional connection with their customers beyond just traditional advertising. In this conversation with Chris Richardson, Zack explains that a true understanding of customers requires breaking down silos between teams and operating more efficiently, as well as creating meaningful profiles of customers that are deeply grounded in data. This means understanding how consumers interact with the brand, how customers make decisions emotionally and leveraging data to create meaningful decisions.  So how can companies use data to create a more effective marketing strategy? Create a center of excellence around customer data Have cross-functional conversations about what the organization is collecting, what they want to achieve and what gaps need to be filled  Ensure marketers and other team members know their objectives before asking for data from engineers Measure success over time and test different variations of content based on emotional triggers while monitoring who's buying or clicking through the most Don't miss out on this captivating conversation – hit play now to discover valuable takeaways that will reshape your perspective on consumer data. Want to dive deeper into this topic? Check out the resources below for insights on harnessing the power of data to make informed decisions.  Article | The Path to Data Democratization  Article | Communicating Data to Non-Data Teams Article | Leveraging Data as a Tool for Business Growth Podcast | Using the Right Strategy to Transform Raw Data Into Business Gold  Podcast | Lost in Translation: Overcoming Communication Barriers Between Data and Business Teams Podcast | Why Data is a Business Asset and How to Measure Its Value Empower Your Leadership | Data Science for Business Leaders Stay ahead of the curve in today's data-driven world – learn to collaborate seamlessly with data professionals, unlock actionable insights and drive impactful decisions for your organization.  With our expert instructors and interactive curriculum, you'll learn how to think strategically about data and apply data-driven insights to real-world business challenges. Register for Data Science for Business Leaders and elevate your strategic thinking with data. Learn More

EPISODE SUMMARYIn today's fast-paced digital world, software businesses must stay connected with their customers to provide an optimal experience. However, with so much consumer data scattered across various applications and systems, getting a complete view of a customer is challenging. This problem is where a Customer Data Platform (CDP) comes in. This week's episode of Scale Your SaaS with Kaz Ohta, CEO & Co-Founder at Treasure Data, and B2B SaaS Sales Coach Matt Wolach will explore how a CDP can revolutionize your business and what to consider when implementing one.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 262, "How Treasure Data Went From $0 to $100M in Revenue - with Kaz Ohta"Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Kaz Ohta, CEO & Co-Founder TOP TIPS FROM THIS EPISODEData Helps Businesses Improve Customer ExperiencesDetermine if Data is Right for Your BusinessLearn From CustomersEPISODE HIGHLIGHTSThe Role of Customer Engagement Strategies in Business SuccessPersonalized Customer Experience is a Game-Changer  TOP QUOTESKaz Ohta[14:16] "And there's a lot of drama, and I was the head of engineering and product. So I needed to convince my co-founders, and some of the people didn't believe in so they tried to fire me to go to the board, and there was a lot of drama happening. But after that we grew from 50 million ARR to 100 million. So I'm glad we did that change."[19:12] "I would say, commit 10 years, right? When we started the company, there were many startups in the same category, someone could pop out from stamp board, those engineering group who came out from Google started singing a product. Meta Microsoft music. After 10 years, we're the only ones who survived. Right? We listened to the customer. We had grit, right? So we just keep going."Matt Wolach[16:45] "I've had that same experience, where you just need the right person at the right time, sometimes they maybe have been the right person, but at the wrong time for your business growth cycle. And it can be a disaster. And I've done that as well. It's frustrating because you think they'll be so perfect, and it doesn't work out."[19:57] "Just stay committed. And have that grit and know your customer."LEARN MORETo learn more about Treasure Data, visit: https://www.treasuredata.com/You can also find Kaz Ohta on LinkedIn at: https://www.linkedin.com/in/kazukiohta/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Today's guest is Zack Wenthe, Sr Product Marketing Manager at Treasure Data. Zack's worn many hats over the years, all tied together through the power of storytelling to drive revenue. This week's metric: Return on Ad Spend.

On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike. They discuss why the CEO must lead the strategic company narrative, why product marketers are stewards of narrative design and messaging, the intricacies of the enterprise sales cycle and how PMMs can help close deals, why we're seeing new titles forming within product marketing, the three C's that represent characteristics all leaders must have or build, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Today's guest is Dilyan Kovachev, Director of Machine Learning and Analytics at Treasure Data. Founded in 2011, Treasure Data was built to radically simplify customer data management and help brands use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Treasure Data helps hundreds of Fortune 500 and Global 2000 customers - including some of the world's most recognizable brands - generate new data opportunities. Customer Data Cloud, their award-winning suite of customer data platform solutions, integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales and retention. This flexible, scalable and secure platform has a comprehensive connector network that evolves with existing technology stack to future-proof all customer data initiatives. In the episode, Dilyan will discuss: Treasure Data's work within customer data, Use cases of their focus in marketing, sales & service, An insight into the ML and Data Science team, The journey of building his team from scratch, Plans for growth and the roadmap for the near future, and What makes Treasure Data a great place to work

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs?  Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.   Topics we discuss: Why use a CDP? How to start using a CDP Advantages and disadvantages of CDPs Examples of use cases When not to use a CDP LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/  Website Treasure Data: https://www.treasuredata.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to Coffee with Closers, the show that brings you the best interviews with today's top sales and marketing leaders. It is my pleasure to welcome Zack Wenthe, CDP Evangelist at Treasure Data. Zack is a top-tier marketer and strategist passionate about helping companies break down silos and operate more efficiently in order to develop a true understanding of their customers. In this episode, we talk about his journey and experience as a marketer, the role of evangelists in a growing business, and how brands need to adapt to changes in customer touchpoints. Zack will also explain how storytelling can help businesses connect with customers as well as why inaction has a cost for sales and marketing. Tune in to learn more about unified customer experiences, privacy concerns in a marketer's job, and Treasure Data's best demand generation strategies. ------------------------------------------------------------------------------------------------------------------------------- ►Find Zack Wenthe on LinkedIn https://www.linkedin.com/in/zackwenthe/ ►Visit Treasure Data at https://www.treasuredata.com/ -------------------------------------------------------------------------------------------------------------------------------

Join us as we sit down with Kazuki Ohta, CEO, and founder of Treasure Data, a leading customer data platform. Kaz has dedicated his career to helping businesses effectively leverage data to power exceptional customer experiences in marketing, service, and sales. He will share his insights on the importance of understanding customer data and walk us through the steps to personalize the customer experience and stay ahead of the competition. With his background as the founding CTO of Treasure Data, as well as his experience co-founding the world's largest Hadoop User Group and contributions to open-source software, Kaz is a true industry expert you won't want to miss. We also touch base on Kaz journey of moving to America and overcome the language barrier and his key role in building world fastest super computer while he was still a student. Tech Talks Daily Podcast Sponsor Check out Flippa, who is the show sponsor in December. Find out more information at https://flippa.com/tech-talks

Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays' episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.

It's that time of year again! Marketing industry predictions are one of our favorite topics, and we're sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven strategies, and the trend of proactive data governance. Tune in to hear Kaz unpack all of his predictions for 2023. Connect with Kazuki Ohta: https://www.linkedin.com/in/kazukiohta/ Learn more about Treasure Data: https://www.treasuredata.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

After originally co-founding and growing to $100m in annual recurring revenue, Kaz has now rejoined Treasure Data as CEO, together with Hironobu Yoshikawa (Chairman) and Dan Weirich (COO/CFO). On the journey to scale the company to $1b ARR, as a Softbank Vision Fund portfolio company. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. Image Credit: Shutterstock | Ground Picture

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. Image Credit: Shutterstock | Ground Picture

Today we're going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I'd like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Today we're going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I'd like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

GDPR is an opportunity for the companies to be transparent about what they are collecting and lettings consumers know what are their data be use for. If you play the long game, build trust with their consumers, customers will willingly give the needed information. Want to know more, take a listen to this latest conversation between Zack Wenthe and Punit Bhatia. KEY CONVERSATION POINTS 00:00:00 Intro 00:01:48 GDPR in one word is “Opportunity” 00:04:46 Play the long game, build trust with customers. 00:06:32 Managing trackers 00:11:27 Technical and cultural aspects of data collection 00:15:56 Corporate governance vs Culture & ethics 00:20:36 Future-proof data governance strategy 00:29:45 Thank you ABOUT THE GUEST Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his amazing wife and two kids and one more who is away at college. Though they currently live in Texas they are moving to the bluffs of the Mississippi River to be closer to family. Fun fact: Zack met Daniel Radcliffe, Teresa Palmer, and a few other prominent actors at a mov ie premiere hosted by the Australian Film Festival. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay. ABOUT THE HOST Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals. Punit is the author of books “Be Ready for GDPR” which was rated as the best GDPR Book, “AI & Privacy – How To Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts. As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one's value to have joy in life. He has developed the philosophy named ‘ABC for joy of life' which passionately shares. Punit is based out of Belgium, the heart of Europe. RESOURCES Podcast https://www.fit4privacy.com/podcast Blog https://www.fit4privacy.com/blog YouTube http://youtube.com/fit4privacy --- Send in a voice message: https://anchor.fm/fit4privacy/message

Eric explains that great jobs are available for developers in Japan, but it can be tough to find these opportunities.We talk about interesting startups that are gaining traction in the Japanese tech sector (like Visual Alpha, Treasure Data, and Exawizards, to name a few examples of companies on the Japan Dev platform).Matt is impressed to learn Japan Dev generates an average of $60,000/month in revenue.Eric reflects on starting Japan Dev as a side project while he was employed full-time as an engineer.Eric elaborates on why he doesn't think venture capital is a good fit for Japan Dev.Night owls unite! Eric says that his most productive hours are between midnight to 4AM.Follow Matt and Eric.

Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation. In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect. We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers. This podcast is a great starting point if you're looking for ways to improve customer experience using data. Learn more about Treasure Data at https://www.treasuredata.com/

Kazuki “Kaz” Ohta is the CEO at Treasure Data, a leading customer data platform.

A conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space. We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy pressure put onto the industry and the role of the CDP when building digital capability. And we also touch on how big tech is increasingly encroaching into the market and what it means for people building CDP solutions from the ground up. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Kazuki Ohta on LinkedIn You can find Mike Anderson on LinkedIn.

Kazuki “Kaz” Ohta is the CEO at Treasure Data, a leading customer data platform and InfoWorld's 2022 Technology of the Year Award winner. Previously, he was the founding Chief Technology Officer (CTO) at the company. Prior to that, in 2009, Kaz co-founded the world's largest Hadoop User Group. In our conversation, Kaz explains: - The drive that took him from Japan to arrive as an unknown underdog in Silicon Valley. - Success principles for building a solid business. - The importance of a Customer Data Platform (CDP) when 70% of today's customer journey takes place online. - How in a demanding market, businesses must be more efficient and they can do that if they know their data. - The value of being a multi-company founder and how that has shaped his outlook on his business life.   Kaz moved to America without even knowing how to speak English, where he overcame this obstacle and majored in computer science. During that time, his professor built the world's faster supercomputer (essentially 500K computers combined into one), and Kaz was part of the team that built the file system. A long-time open-source advocate, Kaz has made numerous contributions to open source software and was instrumental in developing the open-source applications Fluentd, Embulk, and Messagepack. Be sure to check out Kaz's links listed below. Enjoy the show! Connect with Kaz Ohta: LinkedIn: https://www.linkedin.com/in/kazukiohta/ Twitter: @kzk_mover Website: https://www.treasuredata.com/ Forbes: https://profiles.forbes.com/members/tech/profile/Kazuki-Ohta-Founder-CEO-Treasure-Data/9fcb6c9e-d7af-44f1-b6a4-2b1344bc09df   Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO    #CEO #startup #startupstory #founder #founderstory #business #tech #AI #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

On episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive into what that means and how CDPs deal with questions of data privacy and tightening regulations along with some personal insights into Zack's career.

In this episode of Digital Transformation & Leadership Danny Levy talks to Kazuki “Kaz” Ohta the CEO at Treasure Data, a leading customer data platform. Kaz moved to America without even knowing how to speak English, where he overcame this obstacle and majored in computer science. During that time, his professor built the world's faster supercomputer (essentially 500K computers combined into one), and Kaz was part of the team that built the file system. A long-time open source advocate, Kaz has made numerous contributions to open source software and was instrumental in developing the open-source applications Fluentd, Embulk, and Messagepack. In his free time, Kaz enjoys building up his sake collection (importing cases from Japan every month), and during the pandemic, he learned how to properly cut sashimi-style sushi (Maguro O Toro is my favorite). In addition, Kaz is also really deep into gaming, specifically Fortnite! In this episode Kaz shares why enterprise business leaders believe in CX, but can't deliver it, how to create connected customer experiences and why it's a key part of navigating today's challenging economic climate, and where CEOs need to be focusing their leadership energy and skills right now. To get in touch with Kaz contact him on LinkedIn - https://www.linkedin.com/in/kazukiohta/ For more information on Treasure Data and the work they do visit - https://www.treasuredata.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message

Tune in for a replay of The Six Five Summit's #Automation #AI #ML #Data #Analytics Spotlight Keynote with Tom Treanor, Former CMO, Treasure Data. Data is the lifeblood of business success. Hundreds of millions of pieces of data are created every day. Managing and mining data for actionable insights is an important way that businesses stay competitive. However, in order to do this effectively, organizations need a company-wide, cohesive, and scalable customer data strategy. In this discussion, Tom explores the components of an effective customer data strategy, why it's crucial for the success of business today, and the technology required to build a strong customer data foundation. The Six Five Summit is a 100% virtual, on-demand event designed to help you stay on top of the latest developments and trends in digital transformation brought to you by Futurum Research and Moor Insights & Strategy. With 12 tracks and over 70 pre-recorded video sessions, The Six Five Summit showcases an exciting lineup of leading technology experts whose insights will help prepare you for what's now and what's next in digital transformation as you continue to scale and pivot for the future. You will hear cutting-edge insights on business agility, technology-powered transformation, thoughts on strategies to ensure business continuity and resilience, along with what's ahead for the future of the workplace. More about The Six Five Summit: https://thesixfivesummit.com/

US inflation just hit 8.5% - the highest since the 70s-80s. Blows out anything from the war on terrorAustralians are googling "inflation" like it's 2008Clive Palmer's United Australia Party has spent nearly $3.5 million on advertising in April as it continues to outpace its political rivals.An overwhelming majority of leading Australian economists say climate change and environmental policy are the most important issues for the upcoming federal election.Spotless fined $17,500 for refusing to pay redundancy Follow my socials on: https://twitter.com/leongettlerhttps://www.instagram.com/leongettler/https://www.linkedin.com/in/leongettler/https://www.facebook.com/talkingbusinesspodcasthttps://business.google.com/dashboard/l/17460167277811417147?hl=en&gmbsrc=au-en-z-z-z-gmb-s-119-u~mhp-ns_hom_8-u&omec=EI_z6RYYASIBATIBATotZ21ic3JjPWF1LWVuLXotei16LWdtYi1zLTExOS11fm1ocC1uc19ob21fOC11QAFKEwjq4cCIj5D3AhXNnWMKHUB5Cqg%3Dhttps://www.youtube.com/c/LeonGettler/discussion?app=desktop See acast.com/privacy for privacy and opt-out information.

The Kristen Hagopian Show is a money-saving, time-saving, sanity-saving Show that takes a (often humorous) glimpse each week into the life of Syndicated Radio Talk Show Host, Syndicated Columnist, busy wife & Mom, Kristen Hagopian.https://biztalkradio.com/kristen-hagopian/Guest:Kazuki "Kaz" Ohta of Treasure Data

Frankie Boyer is an award winning talk show host that empowers listeners to live healthy vibrant lives http://www.frankieboyer.comGuests:Harry Abrahamsen, author of the 2022 book Money Rules: 9 Rules to Smart Money Decisions, specializes in personal financial economics and serves the New York / New Jersey area. Harry was selected as one of the ten most dependable Wealth Managers in the Mid-Atlantic as published in Forbes magazine. He describes his 27-year business career as a process of “reinventing himself” and adapting to change. http://abrahamsenfinancial.com/Serge Prengel is a therapist and a co-founder of the Integrative Focusing Therapy training program. This program puts person-centered therapy within the context of neuroscience, trauma-informed therapy, and depth psychology. Serge is the editor of the Relational Implicit series and of the Active Pause podcast. His most recent book, The Proactive Twelve Steps: A Mindful Program For Lasting Change, has received high praise as “a user-friendly guide to the application of mindfulness in everyday life.” https://activepause.com/https://proactive12steps.com/KAZUKI "KAZ" OHTA Kaz Ohta is the CEO of Treasure Data and was the founding chief technology officer (CTO) of the company. Prior to that, he co-founded the world's largest Hadoop User Group in 2009. A long-time open-source advocate, he has made numerous contributions to the open-source software community, and he was instrumental in developing the open-source applications Fluentd, Embulk and Messagepack. https://www.treasuredata.com/www.treasuredata.com

Treasure Data was founded as a big data platform company, but struggled to compete against larger tech companies. After pivoting to a more vertical solution (CDP - Customer Data Platform), revenue growth accelerated, going from $20m to $100m in 3 years. Kazuki will share the struggles and decisions a part of pivoting the company.

In this LinkedIn Live episode of the Futurum Tech Webcast — Interview Series, I'm joined by James Riseman, Director of Product Marketing for Treasure Data for an extremely timely conversation about the value Customer Data Platforms (CDPs) can bring to teams outside of sales and marketing. CDPs have quickly become an integral part of MarTech stacks, connecting customer data from multiple touchpoints like social media, websites, in-store, and others. Yet the data that is collected and managed within these CDPs has been siloed from the rest of the organization creating a disjointed customer experience — especially in customer service centers. Customers today expect organizations to provide excellent customer experiences whether it's online, in-store, or with a customer service agent. This requires data and complete customer profiles. So, what do organizations need to improve their contact center and overall customer experience? That's exactly what explored in this conversation. James and I will dove into the world of customer experience, contact centers and CDPs outside of sales and marketing. In a time when customer experience means so much, this conversation should be a ‘must listen' for every organization. Some Background on Treasure Data  Treasure Data is a proven CDP expert that helps organizations meet the needs of every customer with accessible, flexible, agile, and scalable technology. Their latest release, CDP for Service is dedicated to powering improved customer experiences across the contact center by proving contact center agents with real-time data and complete customer profiles. It's easy to see why it is such an attractive offering. Unified Customer Data is Critical for Contact Centers  Customer experiences are crucial in today's marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two or three negative experiences. Our conversation covered how the shift in customer experience demands are driving changes across organizations. James shared why connecting data from all touchpoints is a valuable tool for other departments outside of marketing and sales. Our discussion also covered the following: The customer experience changes we were seeing pre-pandemic that have been accelerated in the last 18 months. Why CDPs are attractive offerings for organizations. The impact CDPs will have in transforming contact centers from cost hubs to revenue generating experience centers. Why CDP for Service will be a difference maker. The organizations that can benefit the most from this new CDP. If you'd like to learn more about the importance of transforming your contact center, be sure to check out our latest white paper Customer Data Platform: The Key for Contact Center Transformations. And if you're already fully convinced that you can benefit from Treasure Data's CDP for Service, visit their website to learn more about adoption. Finally, check out our full conversation, I promise it's one you don't want to miss.

Boyke has been into sales for the past 25 years. The sales profession changed a lot during that time, and Boyke grew with it. He is a firm believer in value selling and knows what questions to ask at what time in the sales cycle. You will hear a lot of examples you can use directly for your own calls.

Treasure Data was founded in 2011 and aims to simplify customer data management and help brands transform customer experiences. In this episode, APAC marketing lead, Sean Valencia, shares the various hurdles companies face when it comes to customer experience and the takeaways SMEs can learn from Treasure Data's enterprise customers. This episode is powered by Treasure Data. To find out more about Treasure Data, check out the link here: https://www.treasuredata.com/

Companies are getting better at creating great customer experiences. They're also getting better at collecting and using customer data to create and deliver powerful and effective content.That requires the right tools. Such as a customer data platform (CDP). A CDP is basically a standalone database that allows your team to ingest all the customer data fairly easily into one place so everyone sees the same single source of truth about the customers.In this episode, Tom Treanor, CMO at Treasure Data, joins me to discuss what a CDP does, where it fits in your digital ecosystem, and why you might consider investing in it.

In this week's episode of Analytics Neat we discuss an issue with a common medical device and the battle in Australia with Facebook and Google on the Undercard. For the Main Event, we review a CDP Survey from Advertiser Perceptions sponsored by Treasure Data. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Amazon: https://music.amazon.com/podcasts/3f77907d-81b7-46ff-a9cd-12c3c539a2ad/Analytics-Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

Treasure Data's VP of global marketing Tom Treanor and APAC marketing specialist Sean Valencia discuss the types of companies that are acing the game during the pandemic, and how to kickstart the journey to build on technology despite the uncertain future. They also share areas to take note of when it comes to data adoption and implementation in a diverse market like Southeast Asia. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/To learn more about Treasure Data, head to: https://www.treasuredata.com/

Treasure Dataのエバンジェリスト若原強が各界注目のゲストを招いて対談するシリーズ「PLAZMA TALK」。今回のゲストは、Lazuli株式会社 CEO/CTO兼データデイヴィッド株式会社 代表取締役社長の萩原静厳さんです。 いまやDX（デジタルトランスフォーメーション）という言葉を見かけない日はありません。DXの実現によって企業活動を改善し向上させるはずが、逆に担当者がストレスを抱えてしまう状況もありそうです。漠然とした印象やバズワードに振り回されず、DXという言葉をあらためて解釈し直しながら、DXのあるべき姿を探ります。 ※注：本対談は2020年8月に収録したものです。対談音声でご紹介している萩原さんの肩書は、収録当時のものになります。予めご了承ください。 ◇DXを俯瞰する/「DXが大事と聞かされ疲れ」/無料で流通する情報/ポジティブに整理する/変革を求める外部圧力/デジタルで企業の生産性を高める/等身大で考える/収集、解釈、改善/オペレーションを変える難しさ/改善しやすい「売り方」/ハードルの高さを平準化する/トヨタに見る「トップの意志」/アクセス権限問題/外部をうまく使って内部を変える/可視化する価値/リテールと外食のDX◇ PLAZMA TALK 45 Seigen Hagiwara: CEO/CTO, Lazuli Inc. / CEO, DataDavid Inc. Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 27/08/2020 PLAZMA: https://plazma.red/seigen-hagiwara/

Treasure Dataでエヴァンジェリストを務める若原強が、各界注目のゲストを招いて対談するシリーズ。今回のゲストは、独自のイノベーションリサーチから未来を予報するVISIONGRAPHの共同代表、曽我浩太郎さんと宮川麻衣子さんのお二人です。VISIONGRAPHは2019年から「サウス・バイ・サウスウエスト（SXSW）」の日本事務局も担われています。2020年は開催が取りやめとなってしまったSXSW。若原も参加予定でした。SXSW2020で話題になるはずだったであろう最新トレンドを、曽我さん宮川さんの視点とともに紹介していただきます。 ◇イノベーションのデータベース/SXSWとは/「What's next」/テクノロジーから概念的議論へ/人が介在するサービスが増えてきた/デジタルと人間のコンプレックス/親密なコミュニケーションとテクノロジー/2020年のSXSWトレンド/デジタルへの不信/医療、D2C、孤独/世代間ギャップを埋めるもの/歳を取る速さ/セグメンテーションを再考する/ボイスクローン/「複数の自分」という選択肢？◇ PLAZMA TALK 37 (1/3) Kotaro Soga: Co-founder / Project Designer, VISIONGRAPH Inc Maiko Miyagawa: Co-founder / Content Strategist, VISIONGRAPH Inc Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 12/05/2020 PLAZMA: https://plazma.red/visiongraph-soga-miyagawa/

Treasure Dataのエバンジェリスト若原強が各界注目のゲストを招いて対談するシリーズ「PLAZMA TALK」。今回のゲストは、建築家の遠藤幹子さん（一般社団法人マザーアーキテクチュア代表）。NHK「いないいないばぁ」のセットデザインを手掛けたり、あいちトリエンナーレに作家として参加したりと、幅広く活動されています。作品に共通する「ワクワク」を感じさせられる仕掛けとは？　テクノロジーは「ワクワク」をどう後押しできるのか？ 初回の話題は、子どもたちがワクワクする場の作り方について。若原もワクワクしながらお話を伺いました。 ◇子どもたちの想像力が花開く場を作る/オランダの遊び場のホスピタリティ/人の関わりが続いていく公園/「子どもの視点になる」難しさ/セリフを言わせるトレーニング/まず自分が遊び倒す/子ども心に戻るコツ/しつこく声を聞く/子ども心筋肉/大人スイッチを外す/ワクワクの自己増殖/アイスブレイクに夢中/一番の勲章は？◇ PLAZMA TALK 34 (1/3) Mikiko Endo: Architect / Representative Director, Mother Architecture Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 14/05/2020 PLAZMA: https://plazma.red/mother-architecture-endo/

Treasure Dataのエバンジェリスト若原強が各界注目のゲストを招いて対談するシリーズ「PLAZMA TALK」。今回のゲストは、働き方改革が話題になる遥か前から「専業禁止!!」というポリシーを掲げ、社員と会社の本質的な関係性を探究し続ける株式会社エンファクトリー のCEO 加藤健太さん。一つの所属に拘らない自由な働き方の本質と、そこにテクノロジーが果たしうる役割について、興味深く伺いました。 初回の話題は、ほとんどの社員が「複業」経験を持つエンファクトリーの複業事情。オープンに複業を推奨したことで現れてきたメリットとは？ ◇「生きる力を身につける」/やりたい仕事はどこでやってもいい/会社と個人のパートナーシップ/日本の会社員のメンタリティは「マザコン」/本当の優しさ？/全社員の半数が副業中/複業経験者は8割/お金の掛からない教育研修/無意味な研修はいらない！/身近な人から受ける刺激/２：６：２/ジワジワと動き出す/阻害要因は「空気」/複業をオープンにすると本業が伸びる◇ PLAZMA TALK 31 (1/3) Kenta Kato: CEO, en Factory Inc Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 30/04/2020 PLAZMA: https://plazma.red/enfactory-kato-01/

Treasure Dataのエバンジェリスト若原強が各界注目のゲストを招いて対談するシリーズ「PLAZMA TALK」。今回のゲストは、一般社団法人INTO THE FABRIC代表理事で、今や高い知名度を誇り全国に広がる「100人カイギ」というコミュニティの発起人でもある高嶋大介さんです。 テーマは「コミュニティ × テクノロジー」。もともとオフライン中心に繋がりをつくる活動をしていた「100人カイギ」。偶然の出会いや、ゆるやかな信頼関係の構築など、高嶋さんの培ったコミュニティ運営のノウハウや、新型コロナウイルスの影響についてもじっくりお聞きします。3回シリーズの初回は、「100人カイギとはどんなコミュニティなのか」について伺います。 ◇終わりのあるコミュニティ/ゲストを100人呼んだら解散/最初に終わらせ方を考えた/コミュニティの新陳代謝/地域と期間を区切る/運営は飽きる/去り際が大切/ビジネスでは終わりを意識しにくい/「終わる」と「止める」は違う/100人カイギの「プラットフォーム化」/「場」の再現性/運営を離れても続くコミュニティ/なぜ100人？/キャッチーでシンプルなコンセプト/地域・テーマ・企業内100人カイギ/身近な人を登壇者に/話題は「自分の思い」/10分間の自己紹介/名刺交換よりも自己開示を◇　 PLAZMA TALK 28 (1/3) Daisuke Takashima: Representative Director, INTO THE FABRIC Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 30/04/2020 PLAZMA: https://plazma.red/100ninkaigi-intothefabric-takashima-01/

デジタルマーケティングおよびデジタルトランスフォーメーションの推進をサポートし続けているSpeee株式会社。今回は株式会社Speee パーム事業部 事業責任者の大宮拓さんをお迎えし、これまでの経験からまとめられた「DXが失敗する理由5選」について詳しく伺います。聞き手であるTreasure Data若原の前職、働き方研究家時代の秘蔵ネタも飛び出し、前後編を通して社内調整に悩むDX担当者必聴の内容をお届けします。 マーケティングにおけるデータ活用/DXがうまくいかない5つのポイント/①あいまいな目的/導入自体が目的に/一人歩きするキーワード/ふわっと始まるとふわっと終わってしまう/目的を整理し直す/想起とバズワード/②データ活用への過度な期待/課題はいきなり解決されない/職人芸にデータで勝つ/何年もかけて回すPDCA/アカウンタビリティ/社内を説得する方法/イノベーション疲れと社内コミュニケーション/③必要な体制がわからない/スキルセットの解像度/意識を変えるだけでは変わらない/採用すべき人材の条件/④データへの理解不足/構造化データ、非構造化データ/部署間の理解水準/「データ」という言葉の広さ/⑤推進者の不在/壁を突破していく人物が必要/担当者の思いや熱量/ジョブローテーションの功罪/ドキュメントの上手な残し方/誰も得しない「丸投げ」/正しい協業のあり方 PLAZMA PARTNERS 06 (1/2) Taku Omiya: Speee Inc. Tsuyoshi Wakahara: Evangelist, Treasure Data Recording: 16/04/2020 PLAZMA: https://plazma.red/speee-omiya-01/ 収録はオンラインにて行っています。一部背景に環境音が入っている箇所があります。ご了承ください。

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In last part of our conversation, we're going to talk about some of the tools, platforms, and resources you can use to optimize your data's impact. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In last part of our conversation, we're going to talk about some of the tools, platforms, and resources you can use to optimize your data's impact. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 4 of our conversation, we're going to talk about the various ways to make your data actionable without getting overwhelmed. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 4 of our conversation, we're going to talk about the various ways to make your data actionable without getting overwhelmed. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting data. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting data. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes of scattered and siloed data. In part 1 of our conversation, we are going to discuss the mindset for being a data-driven marketer. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes of scattered and siloed data. In part 1 of our conversation, we are going to discuss the mindset for being a data-driven marketer. Show NotesConnect With: Tom Treanor: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Tom Treanor, Global Head of Marketing, Arm Treasure Data discusses everything under the sun when it comes to B2B marketing, from what keeps marketers in this segment up at night to better strategies that drive your ABM results! About Tom As Arm Treasure Data’s Global Head of Marketing, Tom is responsible for driving the overall marketing strategy for Treasure Data’s CDP (Customer Data Platform) and IoT Data Analytics solutions. About Arm Treasure Data Arm Treasure Data is an Enterprise CDP that integrates and uses marketing data from multiple different platforms. Top ten takeaways from the episode: “Customer data is often optimized around a certain function – it’s important today for marketing teams to integrate all this data before using it to understand the customer.” “Marketing today is now driving the conversation in most B2B companies.” “Generation of Account-based focused marketing from all groups, whether its sales or others is an important trend that needs accurate measurement of results.” “The fundamental of personalizing any campaign starts with understanding all the different aspects of the customer – how they respond to campaigns, etc. If you personalize without understanding this, you will be marketing to prospects who don’t like what you’re saying.” “Quality interactions are crucial in B2B, more than in B2C – that is where a CDP can help B2B marketing teams.” “Because most tools are optimized around a certain function, they don’t provide the raw data that helps all-round understanding of customer behavior.” “It is crucial to have a neutral place to gather all your data, run analysis and activate around it.” “What we say is a trend of companies putting one person in charge to administer customer data.” “The main pain point any CDP solves is aligning disparate data.” “Sometimes, lack of clear ownership of customer data can be a drawback or challenge for teams.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

膝くん、ajiyoshiさんとクレジットカード、リレーショナルデータベース、サマータイム、ミドルウェア開発などについて話しました。 株式会社カンム VANDLE CARD バンドルカード - これまでにないカード体験を。 knee on Twitter: “やっぱちゃんと書くか。転職のお知らせです” FinTechスタートアップのカンムがVISAプリペイドカードを発行へ、その意図は？ | TechCrunch Japan (2016) 中国はお年玉もキャッシュレス　10億人使うアプリ、生活を一変 - withnews（ウィズニュース） クレジットカード・電子マネー決済サービスの取り扱い開始～銀座ルノアールの店舗で、2018年6月12日より順次導入～｜株式会社 銀座ルノアールのプレスリリース 手数料ゼロでも利益が出るアリペイの秘密 - 中華IT最新事情 The Next Chapter - Treasure Data Arm acquires Treasure Data to set the stage for IoT transformati – Arm Completion of Acquisition of ARM by SoftBank | Press Releases | News | About Us | SoftBank Group (2016) ぼくたちのかんがえたさいきょうのi18n国家 タイムゾーン呪いの書 Strings, bytes, runes and characters in Go - The Go Blog 絵文字を支える技術の紹介 achiku/planter: Generate PlantUML ER diagram textual description from PostgreSQL tables シンプルなテキストファイルで UML が書ける、オープンソースのツール Fluentd | Open Source Data Collector | Unified Logging Layer O’Reilly Japan - SQLアンチパターン Fluentd joins the Cloud Native Computing Foundation | Fluentd (2016) Fluent Bit Cloud Native Computing Foundation Announces Prometheus Graduation - Cloud Native Computing Foundation GrowthForecast - Lightning fast Graphing / Visualization tagomoris/fluent-plugin-growthforecast thepracticaldev/dev.to: Where programmers share ideas and help each other grow なぜ dev.to がこんなにも速く、こんなにも自分にとって感動的なのか - DEV Community

John Trabelsi serves as Principal Visual Designer on the Innovation & Advanced Technology Group of Intuit: a Fintech company based in Silicon Valley, California. He previously worked as Creative Director at Evernote and Director of Brand and Design at Treasure Data. He is now an investor and brand advisor to the startup responsible for the coffee that's served at the Facebook and Google Headquarters– Progeny Coffee. Let's him more from him on this episode of Productivity Masterminds.

1. THE Customer Data Platform (CDP) STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his legendary CDP World Tour! Fun Fact: in Asia, marketers tend to use CRM and MA interchangeably (David tells us more!) Refer these recent headlines: ARM buys Treasure Data Recently Salesforce bought Datorama And invested in SessionM Bridg launches its new CDP-cum-CRM enabler for restaurant and retail industry Swrve’s CDP-esque advanced event triggers 2. THE MAGIC OF THE QUADRANT SEASON! The Gartner Magic Quadrants 2018 are out, and our inboxes are flooded with press releases of their brands being featured on some or the other category on the Magic Quadrant. Anand shares his insight on how marketers should really approach vendor selection; how to make the best use of evaluation tools to help make the right choice; and not missing the trees for the woods when investing in technology. Fun Fact: Aside from inventing CDP as a category, David also once invented one of the earlier ‘evaluation tools’ for martech called VEST (unfortunately it’s no longer available online but if you’re interested to know more, connect with David!) 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: Cision acquires ShareIQ visual recognition technology Bidalgo uses AI to guide Ad Creative 4. Plus: Facebook makes it to our Hail and Fail commentary! Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Panel: Charles Max Wood Guest: Takashi Kokubun This week on My Ruby Story, Charles talks to Takashi Kokubun. Takashi is a template engine hobbyist, is currently working on the JIT Compiler for Ruby 2.6, and is a Ruby on Rails application engineer at Treasure Data. He first got into programming in his first year at university where he learned C in his first part-time job. They talk about why he decided to work with Ruby, the first thing he built with it, and how you would write a templating system. They also touch on what he is working on now, what his plans are for the future, and more! In particular, we dive pretty deep on: Takashi intro Ruby Rogues Episode 357 How did you first get into programming? Learned C in his first part-time job Creating iOS puzzle games Starting to work with Ruby on Rails What makes you decide to work with Ruby? Ruby was cleaner and simpler JIT compiler to make Ruby faster How did you find Ruby? Friends tweeting about Ruby What was the first thing you built with Ruby? What was it about Ruby that you really liked? Simple syntax Did you do anything in open source with Ruby before working on the JIT compiler? His JIT Compiler What goes into writing a templating system? Haml What are you working on now? No longer working for Cookpad How do you spend your time? What’s your favorite thing about working on all of this? Barbeque Speakerdeck slides on Barbeque And much, much more! Links: Ruby Rogues Episode 357 Ruby on Rails Ruby Treasure Data JIT Compiler Haml Cookpad Barbeque Speakerdeck slides on Barbeque Takashi’s GitHub Takashi’s Medium @k0kubun Sponsors: FreshBooks Digital Ocean Picks: Charles Dedicate show to Father Camping Utah Backyard Homesteading Pinterest Takashi Takoyaki Ruby Kaigi 2018

Panel: Charles Max Wood Guest: Takashi Kokubun This week on My Ruby Story, Charles talks to Takashi Kokubun. Takashi is a template engine hobbyist, is currently working on the JIT Compiler for Ruby 2.6, and is a Ruby on Rails application engineer at Treasure Data. He first got into programming in his first year at university where he learned C in his first part-time job. They talk about why he decided to work with Ruby, the first thing he built with it, and how you would write a templating system. They also touch on what he is working on now, what his plans are for the future, and more! In particular, we dive pretty deep on: Takashi intro Ruby Rogues Episode 357 How did you first get into programming? Learned C in his first part-time job Creating iOS puzzle games Starting to work with Ruby on Rails What makes you decide to work with Ruby? Ruby was cleaner and simpler JIT compiler to make Ruby faster How did you find Ruby? Friends tweeting about Ruby What was the first thing you built with Ruby? What was it about Ruby that you really liked? Simple syntax Did you do anything in open source with Ruby before working on the JIT compiler? His JIT Compiler What goes into writing a templating system? Haml What are you working on now? No longer working for Cookpad How do you spend your time? What’s your favorite thing about working on all of this? Barbeque Speakerdeck slides on Barbeque And much, much more! Links: Ruby Rogues Episode 357 Ruby on Rails Ruby Treasure Data JIT Compiler Haml Cookpad Barbeque Speakerdeck slides on Barbeque Takashi’s GitHub Takashi’s Medium @k0kubun Sponsors: FreshBooks Digital Ocean Picks: Charles Dedicate show to Father Camping Utah Backyard Homesteading Pinterest Takashi Takoyaki Ruby Kaigi 2018

Panel: Charles Max Wood Guest: Takashi Kokubun This week on My Ruby Story, Charles talks to Takashi Kokubun. Takashi is a template engine hobbyist, is currently working on the JIT Compiler for Ruby 2.6, and is a Ruby on Rails application engineer at Treasure Data. He first got into programming in his first year at university where he learned C in his first part-time job. They talk about why he decided to work with Ruby, the first thing he built with it, and how you would write a templating system. They also touch on what he is working on now, what his plans are for the future, and more! In particular, we dive pretty deep on: Takashi intro Ruby Rogues Episode 357 How did you first get into programming? Learned C in his first part-time job Creating iOS puzzle games Starting to work with Ruby on Rails What makes you decide to work with Ruby? Ruby was cleaner and simpler JIT compiler to make Ruby faster How did you find Ruby? Friends tweeting about Ruby What was the first thing you built with Ruby? What was it about Ruby that you really liked? Simple syntax Did you do anything in open source with Ruby before working on the JIT compiler? His JIT Compiler What goes into writing a templating system? Haml What are you working on now? No longer working for Cookpad How do you spend your time? What’s your favorite thing about working on all of this? Barbeque Speakerdeck slides on Barbeque And much, much more! Links: Ruby Rogues Episode 357 Ruby on Rails Ruby Treasure Data JIT Compiler Haml Cookpad Barbeque Speakerdeck slides on Barbeque Takashi’s GitHub Takashi’s Medium @k0kubun Sponsors: FreshBooks Digital Ocean Picks: Charles Dedicate show to Father Camping Utah Backyard Homesteading Pinterest Takashi Takoyaki Ruby Kaigi 2018

We are joined by Brian Vaughn. Brian is on Facebook's Core React Team. He also contributes to a lot of open source products in the javascript space.While Brian went to college to study Graphic Design, he ended up transitioning into programming. During college, he did a lot of graphic design consulting work, as a way to pay his way through school. Eventually, he agreed to create a website for a client and found that programming was a much better fit.Brian built react-virtualized during his time he spent at Treasure Data. The company is really into open source, and many of his team members had projects out there. When they were writing the console, they used Facebook's fixed data table.However, it did not have the features that they wanted. So Brian volunteered and built what would be the first version of react-virtualized.The exposure he got from sharing react-virtualized with the community is what landed him the job on the React Core Team. A developer's success tends to come from sharing the cool thing they built. Share your work everyone!Brian talks about React's goals with 17. Dan Abramov and Dominique have been working on creating an optimizing compiler for react components. The idea is that the compiler can read your components and optimize them. You will be able to keep writing React components in ways that make sense to you, and it will compile them and optimize at runtime. The team is also working on making functional components more powerful, so you do not have to reach out to class methods. It will be interesting to see what will shake out of their work when using async and the compiler.Transcript"Brian Vaughn, React Core Team" TranscriptResources:react-virtualizedPrepackBrian Vaughn:WebsiteTwitterGithubJohn LindquistTwitteregghead.ioGithubWebsite

Panel: Eric Berry Dave Kimura David Richards Special Guests: Takashi Kokubun In this episode of Ruby Rogues, the panel discusses Ruby 3 with Takashi Kokubun. Takashi works for Treasure Data as a layers application engineer and works with template engines such as Haml and Hamlit. They talk about JIT Compilers and the upcoming Ruby 3.0 launch and the efforts that are going in to making this launch run more smoothly. They also touch on the importance of optimizing your code and discuss the 3 by 3 challenge with the upcoming Ruby 3.0 launch. In particular, we dive pretty deep on: Takashi intro Haml Works for Treasure Data What is a JCompiler? JIT Compiler Rails Real world application performance Have you done any benchmarks to see if the actual application performance has increased? Need method inlining for the best application Any efforts being used to speed up Ruby 3.0? Trouble with optimizing Thinking about optimization in your code is important Solve problems using the JIT compiler 3 by 3 challenge How long have you been working on this compiler? Current version of the JIT compiler LLVM Ruby Concurrency Types And much, much more! Links: Haml Treasure Data Rails Hamlit JIT Compiler LLVM Ruby md2key mitamae Takashi’s GitHub Picks: Eric Origin by Dan Brown Tunnel Bear Dave 2018 Honda Civic Si David Joan Didion Takashi md2key mitamae

Panel: Eric Berry Dave Kimura David Richards Special Guests: Takashi Kokubun In this episode of Ruby Rogues, the panel discusses Ruby 3 with Takashi Kokubun. Takashi works for Treasure Data as a layers application engineer and works with template engines such as Haml and Hamlit. They talk about JIT Compilers and the upcoming Ruby 3.0 launch and the efforts that are going in to making this launch run more smoothly. They also touch on the importance of optimizing your code and discuss the 3 by 3 challenge with the upcoming Ruby 3.0 launch. In particular, we dive pretty deep on: Takashi intro Haml Works for Treasure Data What is a JCompiler? JIT Compiler Rails Real world application performance Have you done any benchmarks to see if the actual application performance has increased? Need method inlining for the best application Any efforts being used to speed up Ruby 3.0? Trouble with optimizing Thinking about optimization in your code is important Solve problems using the JIT compiler 3 by 3 challenge How long have you been working on this compiler? Current version of the JIT compiler LLVM Ruby Concurrency Types And much, much more! Links: Haml Treasure Data Rails Hamlit JIT Compiler LLVM Ruby md2key mitamae Takashi’s GitHub Picks: Eric Origin by Dan Brown Tunnel Bear Dave 2018 Honda Civic Si David Joan Didion Takashi md2key mitamae

Panel: Eric Berry Dave Kimura David Richards Special Guests: Takashi Kokubun In this episode of Ruby Rogues, the panel discusses Ruby 3 with Takashi Kokubun. Takashi works for Treasure Data as a layers application engineer and works with template engines such as Haml and Hamlit. They talk about JIT Compilers and the upcoming Ruby 3.0 launch and the efforts that are going in to making this launch run more smoothly. They also touch on the importance of optimizing your code and discuss the 3 by 3 challenge with the upcoming Ruby 3.0 launch. In particular, we dive pretty deep on: Takashi intro Haml Works for Treasure Data What is a JCompiler? JIT Compiler Rails Real world application performance Have you done any benchmarks to see if the actual application performance has increased? Need method inlining for the best application Any efforts being used to speed up Ruby 3.0? Trouble with optimizing Thinking about optimization in your code is important Solve problems using the JIT compiler 3 by 3 challenge How long have you been working on this compiler? Current version of the JIT compiler LLVM Ruby Concurrency Types And much, much more! Links: Haml Treasure Data Rails Hamlit JIT Compiler LLVM Ruby md2key mitamae Takashi’s GitHub Picks: Eric Origin by Dan Brown Tunnel Bear Dave 2018 Honda Civic Si David Joan Didion Takashi md2key mitamae

Shannon met former Kristen Ulmer at the Spartan Race in Lake Tahoe. Kristen is the author of The Art of Fear: Why Conquering Fear Won’t Work and What to Do Instead. In this episode she shares her journey with fear and discusses how we deal with fear. Kristen Ulmer started out as a professional athlete, she was the best female big mountain extreme skier in the world, a status she kept for 12 years. She risked her life on a pair of skis, jumping off cliffs and skiing “you fall you die” descents. Kristen was voted “Most Fearless Woman in America” by the outdoor industry beating women in all sports and disciplines, not just skiing.  While Kristen felt fearless, she realized after looking under her everyday reality that fear was with her in every single moment of every day and in every decision she made. She came to this realization after retiring her ski career in 2003 and studying with a Zen master for 15 years. Kristen started off as a mindset sports coach and currently is a fear specialist. Now Kristen’s whole world is talking about and thinking about fear. When Kristen retired, it wasn’t because her career was over; it was because she got to the point where she hated skiing. Every time winter would roll around she would cringe. Kristen started getting injured more and she had PTSD from seeing a lot of her friends die in the mountains and having many near death experiences herself. She was exhausted all the time and felt that there was something really wrong. So Kristen quit her ski career and set out to find out what was wrong. This is when she met the Zen master with whom she studied with for 15 years. Within the first ten minutes of working with her Zen master, Kristen discovered that she had been repressing her fear for years in order to ski the way that she wanted. Repressing your fear only works for about ten years then things begin to go south. Kristen started working with other athletes, and found they were underperforming due to their repressed fear. She also worked with people dealing with depression, panic attacks, anxiety disorders, and insomnia, discovering that repressing fear caused these problems too. Kristen realized that she needed to declare herself a fear specialist and write a book.  In a fear exercise, Kristen asked Shannon to talk to her like Kristen is Shannon’s fear. Kristen points out that fear is a huge part of our lives and with us everyday, in everything that we do, and how we treat our fear is ultimately how we treat our self. It’s important to have the best relationship with fear and it’s important how we talk to our fear. How do you talk to your fear? Do you tell it to go away? Do you tell it you hate it? Do you ignore it? If you hate your fear, how does that make fear feel? Darkness is not the opposite of light, it is just the absence of light. “Those who are unaware they are walking in darkness will never see the light.” –Bruce Lee If we see fear as a dark voice, then that is how it will appear. If we try to crush fear, push it away, conquer it, lock it away in the basement and throw away the key, then fear will come out in a very dark way. How would you feel if you were locked in the basement? Fear will not be denied. If you repress it, fear will come out as anger, sadness, or depression. It is a bad idea to repress fear, but it is something many of us do, and our fear comes out in a dark way. Fighting your fear creates a war in your subconscious. It is an exhausting war that you cannot win because fear is a part of life. Take Action: First, change your language surrounding fear. Instead of saying “Fear and anxiety is a problem in my life,” you should say, “Because I’m unwilling to deal with my fear and anxiety in an honest way that has become a problem in my life.” Second, have a fear practice: Identify where the discomfort is in your body. Recognize that it’s normal and natural to feel fear. Notice if you have any resistance to your fear. Can you lower your resistance? For 30 seconds feel your fear. Feel that discomfort without trying to get rid of it. “Courage is not the absence of fear, it is the ability to act in the presence of fear.” – Bruce Lee #AAHA (Awesome Asians and Hapas) Kristen nominated her friend Bill Tai who is her kiteboarding buddy. Bill Tai is a Silicon Valley entrepreneur, philanthropist, and a fantastic kiteboarder. Tai is the Founding Chairman of Treasure Data, board director of BitFury and Voxer, seed investor in Canva, Color Genomics, Tweetdeck/Twitter, Wish.com, and Zoom Video, and Adjunct Professor of Innovation & Economic Development at Curtin University. He just started ACTAI, which is a group that brings together entrepreneurs, innovators, athletes, artists, tech heads, and thought leaders supporting causes around the world. Bill Tai, officially from the Bruce Lee Podcast, you’re awesome! #BruceLeeMoment  Kristen shares her #BruceLeeMoment: “Of course everyone knows who Bruce Lee is, I’m no exception. I am really drawn to his quotes, the second I hear a quote of his it just goes into my soul. I think of “Be water my friend. Water can flow.” Which your dad said. When I think of flow, I think of water, I think of myself as a hose. And I have these droplets of water coming into, through, and out of my life. These droplets of water are fear, anger, joy, love, a thought, a belief, they all come into, through, and out of my life just influencing me. I remember one time I was invited to compete in this very prestigious competition to see who the best female/male skier in the world was. And I didn’t want to do it, I just wanted to make movies. I felt obligated to go though because they were paying me to be there, but I felt even more obligated to win the thing, if I didn’t win this thing it would be humiliating. It was the best of two runs and after the first run I was not winning. I just rode the chairlift, I had two hours before my next run and I was feeling frustrated. That was a droplet of water. I was embarrassed, that was a droplet of water. I was afraid, of looking like a fool, I felt like a fraud. That I was pulling the wool over these guys’ eyes, maybe I’m not the best. I had all these really unpleasant, uncomfortable [feelings], fear of failure, coming into, through [me]. But because I was in flow with them because they were like water droplets, they were coming into my eyes and motivating me and helping me come alive and be more sharp. By the time two hours passed, and I got in the gate again, I went and skied this run that I jumped off a 70ft cliff. I took 4th overall for the men out of 120 men, and of course won for the women. It was this incredible moment where I was completely in flow with all these unpleasant experiences not resisting any of them and they all helped me be amazing for my second run." Thank you Kristen for doing your teaching and for sharing your insights with our community! Everyone should go out and get Kristen’s book “The Art of Fear.” Thank you so much for joining us! Read our full show notes at Brucelee.com/podcast Share your #AAHAs, #BruceLeeMoments, and #TakeAction progress with us at hello@brucelee.com.

Learn how to leverage new workflow management tools to simplify complex data pipelines and ETL jobs spanning multiple systems. In this technical deep dive from Treasure Data, company founder and chief architect walks through the codebase of DigDag, our recently open-sourced workflow management project. He shows how workflows can break large, error-prone SQL statements into smaller blocks that are easier to maintain and reuse. He also demonstrates how a system using ‘last good’ checkpoints can save hours of computation when restarting failed jobs and how to use standard version control systems like Github to automate data lifecycle management across Amazon S3, Amazon EMR, Amazon Redshift, and Amazon Aurora. Finally, you see a few examples where SQL-as-pipeline-code gives data scientists both the right level of ownership over production processes and a comfortable abstraction from the underlying execution engines. This session is sponsored by Treasure Data.

We chatted to Kiyoto Tamura of Treasure Data to talk about their new platform and how it combines data from everywhere to put into Tableau