Podcasts about splitbase

Mike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC strategies, Mike has been instrumental in driving the brand's growth and expanding its market presence. His leadership continues to shape Bison Coolers' commitment to quality and customer satisfaction. In this episode… In the crowded and competitive world of ecommerce, how can brands stand out, keep customers engaged, and acquire new buyers without burning through massive ad budgets? Many businesses struggle to balance product innovation with operational risks, often hesitating to launch new products for fear they won't sell. Learn the strategy that enabled a brand to test, adapt, and scale without jeopardizing core operations. Mike Lewis, an expert in ecommerce growth and DTC strategy, shares how his team uses limited edition product drops and seasonal releases to drive customer acquisition and retention. Mike explains the importance of testing small product batches, using data and customer reactions to identify winners, and continuously iterating based on performance. He emphasizes the need to “fail fast,” leverage emotional buying triggers, align cross-functional teams, and stay nimble with ad budgets to maximize return and lifetime value. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Mike Lewis, Vice President of Bison Coolers, about using limited edition products to fuel growth. Mike shares insights on leveraging Facebook ads, managing inventory challenges, and educating leadership teams on marketing metrics. Tune in for insights on balancing corporate sales, navigating algorithm changes, and building long-term customer value.

Myriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam's leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held creative positions at United Colors of Benetton in Italy and Aldo Group in Montreal. In this episode… Expanding an ecommerce brand can be challenging, especially when online sales plateau and customer acquisition costs rise. Many brands struggle to find ways to scale beyond digital advertising and wonder if brick-and-mortar stores are worth the investment. How can physical retail locations drive online growth instead of competing with it? With experience growing a thriving fashion brand, Myriam Belzile-Maguire has navigated the challenges of blending retail and ecommerce to fuel her brand's expansion. Initially starting with a Shopify website, Myriam realized that participating in local markets and opening physical stores significantly boosted online traffic and sales. The strategy involved a mix of pop-up events and permanent retail locations, allowing customers to experience the brand first-hand, which in turn drove them to shop online. Myriam demonstrates how creating a seamless customer experience across all channels, engaging local communities, and using data-driven strategies like using pop-ups to test new markets can boost online conversions.  In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Myriam Belzile-Maguire, Founder and Designer at Maguire Shoes, about how retail stores can supercharge ecommerce growth. Myriam discusses the balance between physical and digital sales channels, the strategy behind pop-up shops, and her unique "wardrobe system" that converts in-store visitors into repeat online customers. Tune in to discover how strategic retail moves can elevate your brand's online presence.

Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward maximizing ROI. In this episode… Are you looking to scale your online presence and sales but unsure where to start? What truly drives an ecommerce business from modest sales to astronomical revenue figures? What if the answer lies in the subtle art of offer testing? Cherene Aubert, a veteran who has scaled over 100 DTC ecommerce businesses, delves deep into the strategy of offer testing. Cherene explains how an offer, not marketing alone, can dramatically slice through market noise, seizing customer interest like a magnet. From infant formula to beauty products, she illustrates how understanding customer psychology and crafting tailored entry-level offers can reduce acquisition costs and skyrocket sales. Cherene underscores the need for meticulous planning, cross-functional collaboration, and prioritizing testing within business operations, all woven together by her extensive experience and vivid real-world examples. Tune in to this episode of Minds of Ecommerce as Raphael Paulin-Daigle welcomes Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, about leveraging offer testing strategies. Cherene uncovers the thought process and methods behind creating compelling offers that intrigue and convert new customers into loyal patrons. She dives into strategies for exponential growth and how to prioritize and systematically approach offer testing to find your winning formula.

Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch.  Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies.  In this episode… Are you looking for ways to boost your online store's performance but feel overwhelmed by conflicting advice? What if there was a method that could help you sift through the noise and optimize your sales efficiently? Can understanding the art and the science behind successful e-commerce strategies lead to tangible growth? Raphael Paulin-Daigle, an experienced professional in the e-commerce world, unveils the intricacies of elevating an e-commerce brand to its fullest potential. He addresses common missteps companies make, such as rushing A/B tests and blindly applying industry best practices. Raphael emphasizes the critical importance of customer-centric research and data-driven decision-making to tailor your website for peak conversions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, about maximizing e-commerce growth. Raphael explores the nuances of A/B testing and why quick, superficial results can be deceiving, applying the “Testing Trifecta” method for effective conversion optimization, the common mistakes brands make with A/B testing, and SplitBase customer success stories.

In this episode of Scaling Secrets, we sit down with Raphael Paulin Daigle, the founder and CEO of SplitBase. SplitBase is a top conversion optimization and landing page agency that helps e-commerce companies like Hyperice, L'Oréal, and Dr. Squatch boost their revenue. Raphael shares his journey of building SplitBase, the importance of understanding customers at a qualitative level, and how their unique approach has driven significant growth for their clients. Tune in to discover the secrets of effective landing page design, customer-centric strategies, and the power of experimentation in e-commerce.

Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as a Venture Advisor to students at Yale, Entrepreneur in Residence at Venture Lab, and a Guest Lecturer on entrepreneurship at Wharton, NYU, and Yale. In this episode… As ecommerce businesses strive to remain competitive in a digital-first world, how can they improve the customer experience, drive sales, and increase consumer loyalty? What strategies are leading companies employing to stay ahead of the curve? With a versatile background in early-stage consumer product scaling, Justin Silver has identified the power of crafting time-sensitive personalized conversations with potential customers to convert leads into sales. Justin explains how his company leverages behavioral psychology to drive sales on Instagram by inducing a feeling of urgency and scarcity in their DMs. His insights challenge “salesy” marketing processes, revealing that it's less about pushing your products to buyers and more about asking customers about their concerns. Justin illustrates that true mastery of this marketing method is built on having high-quality products, replacing tech intermediaries with real people, and understanding buyer intent. He also delves into using custom landing pages for micro-influencers, providing valuable insights on how to create a deeper relationship between the influencer, your brand, and consumers. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle hosts Justin Silver, the Co-founder of AAVRANI, as they guide listeners through boosting ecommerce sales through Instagram DMs and micro-influencer landing pages. Justin highlights the benefits of personalized messaging and offers, the importance of having an outstanding product, and how AAVRANI leverages behavioral psychology to convert leads into sales.

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. He also hosts the Minds of Ecommerce podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Every website will require a redesign at some point. Website redesign is a powerful tool for improving brand identity, performance, the user experience, SEO visibility, and driving more traffic. However, while upgrading your site has numerous benefits, this process can be risky. What are the potential pitfalls of introducing major changes to your website, and how can you mitigate them? According to ecommerce conversion expert Raphael Paulin-Daigle, a complete redesign of your ecommerce site means risking it all. Over his 12 years in conversion optimization, Raphael has witnessed website redesigns fail too often, resulting in decreased search rankings, engagement, traffic, and conversions — despite looking 1,000 times better. To help his clients avert conversion decline when redesigning, Raphael advocates using conversion design as an alternative to the traditional process. You can incrementally improve performance and sales by taking an evolutionary approach to redesign through testing and releasing new design elements over time instead of everything at once. Now Raphael unpacks the strategy behind the conversion design process, offering case studies and a detailed guide to redesigning ecommerce websites without harming conversion rates. In this authority episode of the Minds of Ecommerce podcast, host Raphael Paulin-Daigle provides a deep dive into how to redesign your ecommerce website without killing the conversion rate. Raphael explains the disadvantages of traditional design processes and common mistakes. He also highlights the importance of identifying your design goals, testing and experimenting design elements, and proven strategies for enhancing conversions in both traditional and conversion design approaches.

On todays' episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store.Connect with Megan:- SplitBase- LinkedInTools:- https://cxl.com/ab-test-calculator/- https://www.hotjar.com/- https://clarity.microsoft.com/- https://mouseflow.com/- https://heatmap.com/- https://www.omniconvert.com/- https://www.convert.com/- https://vwo.com/- https://www.optimizely.com/

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website's conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.

Raphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization and landing page agency helping e-commerce companies increase conversion rates and profit margins. As a digital marketing consultant, Raphael has helped leading brands add millions to their bottom line, including Dr. Squatch, Hyperice, and L'Oréal. He is also the host of the Minds of Ecommerce Podcast, where he interviews e-commerce brand executives on top growth strategies. In this episode… The ascent of e-commerce requires companies to compile user data to determine effective marketing strategies that resonate with their target audiences. Brands who understand their customer base can anticipate the user journey and control the narrative, leading to an increase in conversion rates. Which strategies can you implement to yield favorable conversion rates? CRO converts brand consumers into lifetime customers. There are numerous tests brands can implement to increase their conversion rates — some more favorable than others. Platforms like Twitter provide inspiration when assembling CRO tactics, but developing a promising strategy begins with customer research. Raphael Paulin-Daigle refers to this method as conversion research. While other companies prioritize trending test strategies, directly asking customers qualitative questions provides them with an optimal user experience.  On this episode of the Up Arrow Podcast, William Harris welcomes Raphael Paulin-Daigle, Founder and CEO of SplitBase, to discuss the particulars of CRO and the best strategies for optimal conversion results. Raphael shares the purpose of CRO, which testing strategies to avoid, CRO strategies worth pursuing, and why asking the right questions provides better insights than trending tests.

Want to optimize your conversion rates? First, you have to know what's attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn't always focus on conversion, and how to determine your customers' subconscious needs.Show TopicsGo beyond A/B testingDiscover customers' subconscious needsFind out what's actually important to customersDon't get hung up on conversion ratesCreate a better life experienceAsk about your customersValue qualitative researchEducate others about CROCater to short attention spansUnderstand your customer before you writeShow Links Check out SplitBaseFollow Raphael Paulin-Daigle on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.

8:21 - Pivoting from SaaS to ecommerceRaphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in the ecommerce space.“I started SplitBase when most of my friends were SaaS founders, because that's what I was familiar with. I always like, well, SplitBase is going to be a conversion optimization agency for SaaS companies. Now a couple of things. One, I think it would have been better positioned as a churn reduction agency maybe, or something a bit more focused than conversion optimization. Because I realized after maybe a year of doing that, that it's like, SaaS companies, it's not conversionary. It's not the term that really comes to mind. But also I just wasn't really passionate about the SaaS space. And I caught myself one day thinking and actually saying to a friend you know, when I'm done with this SaaS thing I'm going to focus on helping out ecommerce brands with optimization. And then my friend was just like, well, why don't you just do it now?”9:54 - Pioneering conversion optimizationBrands used to not invest much in the user experience, only in ads. As the DTC era grew, Raphael saw that start to shift.“For so many years, it's felt like you had to convince brands, and still a bit today, that optimization is something that you do. And it just felt like, I don't know how to say it, but we were stuck in a very old way of thinking. Most ecommerce brands we're just not really thinking ahead, and it was a very old-school way of thinking about user experience in general. And eventually this DTC era started surfacing. And what's been interesting is that, still then, CRO, like conversion optimization and landing pages, wasn't a big thing. Even today it's only really starting to become the thing to do. And more notably since the iOS changes. It changed everything. Because you realize people were just so focused on testing their ads, testing their ads. And they were like, oh, the website just needs to look sexy and good and beautiful, and design will sell. But the truth is no. Design is one thing and it helps build trust and it provides an identity. But design alone is not going to answer your customer's questions, their fears, their doubts, their objections. Design is made to support that content, not be that content.”16:10 - Focus on the customer, not the competitorA mistake many brands make is to see what marketing gurus are saying about best practices, or copying others. But the first place you should be looking is to your customer.“We're not going to focus on the optimization part of the traffic acquisition. We're not going to touch ads, for sure. That's not what we do. But post-click, okay. Customers clicked on your ad. Now they're on your website. It's go time. What do we do? Do we need a landing page? Is the landing page even working? First, before trying to apply tactics or techniques, because I think this is also one of the biggest traps for brands getting into optimization. They were like, Hey, what is Neil Patel or whatever marketer on their blog is saying about optimization? And most of the information is bullshit for most brands. The thing is, sure. There are some best practices when it comes to usability. But it's not about what's working for other brands or your competitors or whatever. It's what does your customer need for them to convert on your site and buy your product? The only way to really get to the bottom of this is by really doing what we call conversion research. Which is, and not to get too deep into this, but it's talk with your customers.”20:10 - Evolve your tactics with your marketProducts and customers are not static. That means your website and landing pages can't be, either.“If we are talking about a DTC brand, they're releasing more SKUs, probably targeting different types of customers. So any business is going to be growing. The market is going to change, their customers are going to change. So first, the process is infinite. Because you're always going to have to adopt. And when you do this research work well, sure. It enables you to create landing pages, make changes on your site, and run tests that hopefully will drive some impact. But it also feeds you information in terms of how your customer and your product is evolving over time. And I think that's kind of key, because if you assume that, oh, I have one website and this is a fixed entity and my customer is also the same thing, I mean, at one point you're going to hit a wall.”22:38 - Use data to drive actionMany brands get obsessed with tracking data. But Raphael's found that data is actually useless unless you're using it to make business decisions.“Data can be a savior as much as it can be a killer. And the reason I believe this is because look. We have clients, for example, that sure. They have a lot of data tools. And they're actually using it. It's integrated within Klaviyo and everything. It's integrated within their tools. They have staff to handle it. That's amazing, yes. Data that you can actually use and that leads to insights, and that leads to an actual action, not just like, oh, this is interesting data. And then it sits there. But data that actually leads to progress or changes. That is great data, and it's good to have. But I think people get caught in this, it's like data porn. It's like, Hey, we need data. We need data. We need data. But it's like, Hey, before you actually get more data, ask yourself: do you actually need to know this? And if so, it's not do you actually need to know this. It's are you actually going to be using it, and how?”25:27 - Embrace qualitative over quantitativePercentages can show you what's happening on your website. But qualitative research can show you why.“At the end of the day, if you're looking at Google Analytics or any dataset to try to make decisions, it's great. I'm sure it's helpful if you have a problem that you're trying to solve in mind. The thing is that sure, it'll give you percentages, ratios, numbers. It'll tell you which pages are performing well, which pages aren't. But what it doesn't tell you is the qualitative stuff. Because look, numbers are numbers. But your customers are human beings. And you're not trying to optimize for numbers. Those are signals that are going to help you optimize for the human being. But who we are truly optimizing for, those numbers you see on the screen, they're real human beings. If you see that your cart abandonment, your conversion rate is low or not performing as expected, well, sure. Google will tell you that. But there has to be something that caused people to abandon, to stop themselves from actually finalizing their purchase.”28:52 - Use your customers' languageIt's easy to assume you know exactly who your customers are and what they want. But it's worth talking to them to make sure, and stealing their language for your landing pages.“When you do surveys and you ask people: how would you describe X brand to your friend? Well, people explain the brand in their own words. Analyze that. Find the words they're using. Reuse that on your landing pages. It's relevant. It talks to the customer. And I've been victim of that myself so many times. We always think that we know what our customer wants. We're the founders of a company. We think we know what our customer wants and how they think. But it's not true. Very often you start doing that research and you're like, damn. I was describing my company that way, but customers are describing it in an entirely different way. And that can be so revealing sometimes to just stop looking at the quantitative data all the time, and trying to just get some qualitative balance.”41:49 - Create your own categoryWhile SplitBase didn't necessarily create a brand new category within optimization, they certainly go about things differently from most agencies.“For some brands or some products, it's necessary for people to understand what it is. It's the science of familiarity. So we'll latch on to conversion optimization. We're probably different than a lot of optimization and landing page agencies, because we focus a whole lot more on that qualitative side of things that we talked about than 99% of optimization and landing page agencies out there. Most landing page agencies out there are just going to build something from a template, and it's going to be like, oh, we should talk about that. We should talk about this. But our unique mechanism is—and that's literally what I do when I sell brands our services. I talk about our services being, Hey, well, we talk to the customer and we do this. Which generally a lot of other agencies don't do. So I think there's always a way to be a bit different. I don't know if it really falls into creating an entirely different category, but maybe it's the beginning of it.”52:16 - Look beyond the AB testAt its core, optimization is about improving experiences. That means it's much more than AB testing.“So SplitBase is with that DTC wave, and everybody's starting to realize that hey, I think we need a landing page. Hey, I think we need to improve our website, run tests, and do optimization. I mean, I think it's funny. SplitBase is 6, 7, 8 years old. I lose track of time. But I still think we're only at the very beginning of it. Right now, the industry still thinks of optimization as an AB test. An AB test is optimization. It is not. Optimization is improving experiences, validating/invalidating hypotheses. AB testing is a tool as part of that. The industry I don't think is 100% there yet. I don't think brands think of it that way automatically. Now brands that work with us, after a couple of months we try to make them understand that. And most of them realize, oh, this is what it means to do optimization. But I think over time, as brands become more, they, I don't want to say accept that. But as they realize that optimization is more than AB testing, our task is going to be more than doing AB testing as well. And it's really going to be to guide those brands with: how do we create a culture of experimentation?”54:00 - Raphael's barometer for successThe true sign of success for Raphael is when their clients fully and autonomously embrace the concept of making hypotheses and conducting tests.“So Dr. Squatch, which I've mentioned, we've been working with them for about three years. And when we started with them, the brand was pretty small. I don't think they were even running any AB tests. Now, fast forward three years later, we've been meeting with them on a weekly basis and more frequently, and running tests and helping them with this. They now have, three years later, pretty much an entire optimization team. And their team and everyone that really in their brand that you interact with think in terms of hypotheses. In terms of oh, we're not just going to release this feature because we know it needs to go out. They think of what is the likelihood that this is either going to fail and cost us a lot of sales, or what is the likelihood that it's actually gonna work? Like, are we wrong? Are we right? We don't know until we test it. And they think of it that way. And it's a mindset shift. It's more than just running great tests. And to me, that's when your mission is fully accomplished.”Full video episode: Raphael Paulin-Daigle - CEO of SplitBaseRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of Omnipanel  

Every business needs a website, and every website needs a landing page. These are universal truths. Where things become fuzzy is when you try to understand what makes a landing page good versus just good enough. The difference between having a landing page that is optimized versus one that just works could be huge: we're talking more conversions, higher LTV, and, ultimately, more money headed toward your bottom line. So then why are brands still neglecting their landing pages? And what can they do to make them better?I asked those exact questions to Raphel Paulin-Daigle, the founder and CEO of SplitBase, which is helping companies like L'Oreal, Diff Eyewear and more scale their websites in meaningful ways that impact their bottom line. Raphael walked me through some of the biggest mistakes companies are making when it comes to their websites, including the severe lack of patience most brands have for testing and failure. But, as Raphael explains, it's in the experiments and failures that you learn the most. Tune in for all the insights and get ready to start running A/B tests once this episode is over! Main Takeaways:Math in the Real World: Turns out that statistics class you took in school is important in real life. When it comes to testing, you need to understand and adhere to solid statistical models. This means having patience, getting large sample sizes, and running tests for longer than it takes to build up a reliable data set, rather than just get some quick results that could lead to biases in your numbers.Sweet Simplicity: Asking the basic questions, like “what do you love about this product?” is one of the best, but often-overlooked, ways to get customer feedback that will actually make a difference in marketing copy and product design. Customer feedback is critical, but gathering it has become overly complicated. Break it down to its simplest form and go from there.Don't Trust Your Gut: The biggest mistake most brands make is believing that they know their customers based solely on anecdotal evidence and internal brainstorming. Your gut instinct about customer personas are usually built on cliches and supposed known factors, which ultimately makes those personas useless. You have to have a more analytical approach that combines both qualitative and quantitative data in order to come up with customer profiles that can be useful to the business objectives.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here. 

Raphael Paulin-Daigle is the Founder of SplitBase, an ecommerce optimization and growth agency.SplitBase has helped famous brands like Kiehl's increase revenues by $1.6M, its parent company L'Oréal build large-scale experimentation programs, and many direct-to-consumer brands like DIFF Eyewear, and Dr Squatch increase conversions by double digits.In this episode we talk about ecommerce conversion rate optimization (CRO) misconceptions and best practices. Raphael also talks about how he learned CRO, how he acquires and retains clients, how he finds talented people to join his team, and so much more! Make sure to drop both Raphael and myself a follow on Twitter:Raphael's Twitter profile link: https://twitter.com/Rpaulindaigle My Twitter profile link: https://twitter.com/ecomchasedimond​

We’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics such as:- How to maximize the effectiveness of paid traffic- The secrets of effective landing pages- Optimizing websites and the biggest competitive advantageAnd this all comes from Raphael’s data that he’s gathered and tested throughout the years, working with brands like Dr. Squatch, Kiehl’s, and more.You don’t want to miss this one.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersSplitBaseBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale advertising.How do you dial in your marketing efforts even more?By segmenting consumers into personas, and using that user-generated content to create an even push to the one-to-one marketing consumers are asking for.We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.If you are interested in using the tools that Raphael mentioned during the podcast, here are the links:Unbounce: https://unbounce.com/Instapage: https://instapage.com/Shogun (Shopify app): https://apps.shopify.com/shogunFor more information on Raphael's company, SplitBase, visit: https://splitbase.com/

Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric. Raphael helps clients get to know exactly why their website visitors are buying, why they aren’t, and how to make them buy even more.

Splitbase est une agence qui se spécialise dans l’optimisation de conversions pour les e-commerces dans le domaine du luxe, fashion et lifestyle. Raphaël nous partage ses méthodes pour aider les e-commerces à générer plus de ventes. Un podcast de J7 Media

In this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury ecommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes.

Today we’re chatting with Raphaël Paulin Daigle, the CEO and Founder of SplitBase, a luxury retail consultancy, specifically focused on conversion rate optimization (CRO). Raphaël joins us to share his story,  how he got into commerce, what motivated him to launch SplitBase, how he managed to get his first retail brands as customers, why conversion rate optimization (CRO) is important, common mistakes retails brands of all sizes make (and how to avoid them), and much more. So let’s get start

In this interview, Raphael talks about why he chose to specialize in conversion optimization for fashion, lifestyle, and luxury ecommerce brands. He also opens up about his business development process for selling high-end clients on the value of conversion rate optimization (CRO), and explains how Splitbase’s customer research process has improved conversion for clients.

Episode 69 – Raphael Paulin-DaigleToday’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people. With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHOULD do is plan the result they want to get, create a solid offer, target the exact people they can help MOST, then build the ad. And then test, test, and test again.For example, a common problem many people report is a high response rate (lots of views, shares and comments) with no action. This is conversion: Do your "leads" from your ads take action, or not? You can have a fantastic ad leading to a very poor landing page, and get zero results. If so, you're not bad at marketing; you're bad at converting. Raphael is very, very GOOD at converting.Marketing is all about helping people and building a relationship. Be sure to follow along and take good notes on all the strategies presented today!The 2017 Two-Brain Summit is coming this June 3rd and 4th. Be sure to register here for this event!In this Interview:The process behind improving your business marketingThe hidden roadblocks that are losing you salesHow often should you be surveying your customersThe importance of placing testimonials on your landing pagePlus:How many questions should be on a customer surveyApplying data to your business to help it growHow to use persuasive copy to overcome and avoid objectionsAbout Raphael:Raphael became involved in digital marketing through his first startup about seven years ago. It is no surprise conversion optimization was the first thing to catch his attention. His creativity and admiration for good design, combined with his interest in psychology, human behaviors and growth made conversion optimization the perfect match. It was at this moment that SplitBase was born. Raphael assembled a team of conversion analysis, copywriters, and designers to deploy and execute his full conversion methodology within his client’s promises. A methodology that has continually produced millions of dollars of growth for SplitBase clients. Raphael has given keynotes and workshops to marketers, bank executives, and CMOs of Fortune 500 companies around the world. He now oversees conversion strategy and operations as the CEO of SplitBase.

In this week's episode of the Extra Paycheck Podcast I am joined by Raphael Paulin-Daigle the founder of SplitBase.com. Raphael has been an entrepreneur since he was 11 years old. Today he's helping million dollar ecommerce companies get more sales from their existing website traffic through conversion optimization.