Minds of Ecommerce

Mike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC strategies, Mike has been instrumental in driving the brand's growth and expanding its market presence. His leadership continues to shape Bison Coolers' commitment to quality and customer satisfaction. In this episode… In the crowded and competitive world of ecommerce, how can brands stand out, keep customers engaged, and acquire new buyers without burning through massive ad budgets? Many businesses struggle to balance product innovation with operational risks, often hesitating to launch new products for fear they won't sell. Learn the strategy that enabled a brand to test, adapt, and scale without jeopardizing core operations. Mike Lewis, an expert in ecommerce growth and DTC strategy, shares how his team uses limited edition product drops and seasonal releases to drive customer acquisition and retention. Mike explains the importance of testing small product batches, using data and customer reactions to identify winners, and continuously iterating based on performance. He emphasizes the need to “fail fast,” leverage emotional buying triggers, align cross-functional teams, and stay nimble with ad budgets to maximize return and lifetime value. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Mike Lewis, Vice President of Bison Coolers, about using limited edition products to fuel growth. Mike shares insights on leveraging Facebook ads, managing inventory challenges, and educating leadership teams on marketing metrics. Tune in for insights on balancing corporate sales, navigating algorithm changes, and building long-term customer value.

Alec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs.  In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and how to shift product lines or business models is a constant challenge — especially at scale. How can established brands embrace strategic pivots without alienating customers or sacrificing momentum? For Alec Avedissian, an expert in sustainable product development and vertical brand growth, tuning into market signals helped RAREFORM drive major strategic decisions. Alec explains that rather than forcing underperforming products to work, brands must lean into data, customer behavior, and gut instinct to identify scalable opportunities. He also reveals how building multiple business segments — including B2C, B2B, and recycling services — enabled the brand's diversification and resilience. Product iterations, he emphasizes, should be informed by timeless design trends while remaining flexible to let go of what doesn't work. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Alec Avedissian, Co-founder and CEO of RAREFORM, about the art of timely pivots in ecommerce. Alec discusses how diversifying revenue streams sustains growth, the importance of knowing when to abandon a product, and why timeless design outweighs trend-chasing. He also delves into gut instinct in leadership, business evolution over revolution, and the lessons he'd apply if starting over.

Liza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral industry. In this episode… Hiring the right people is hard — keeping them in the right roles as your company scales is even harder. When a business evolves from startup to eight and nine figures, the team that got you there might not be the team to take you further. How do you reassess your structure without disrupting momentum or compromising your culture? Liza Roeser, a leader in the floral ecommerce space, offers hard-won lessons on navigating team restructuring during rapid growth. Liza emphasizes the power of the “right people, right seats” philosophy from Jim Collins and how using tools like the Entrepreneurial Operating System (EOS) framework and the GWC analysis can help leaders make data-backed decisions about personnel. She also highlights the importance of onboarding rigor, cultural alignment, and frequent evaluations to catch misalignments early. Through constant, value-driven contact across all stages of the customer journey, brands can improve customer engagement, especially when the product experience is deeply emotional or tied to milestone events. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Liza Roeser, Founder and CEO of FiftyFlowers, about building high-performing teams while scaling. Liza shares how she uses EOS to evaluate team alignment, why founder-led marketing builds deeper trust, and how expectation management creates lifelong customer advocates.

Kareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company's ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry.   In this episode… Ecommerce founders often face mounting pressure to make quick decisions without clear data, leading to stalled growth and missed opportunities. From inconsistent revenues to underperforming SKUs, using analytics to guide merchandising and marketing plans can make a huge impact on profitability. What if you could cut through the noise and confidently steer your brand using data-driven insights tailored to your business? Kareem Elgendy, an expert in ecommerce analytics and merchandising, shares how a strategic focus on data dashboards and inventory insights has helped his brand grow consistently — surpassing 70% year-over-year growth. Kareem emphasizes the importance of understanding every metric inside and out, using internal scripts, Google Cloud tools, and custom dashboards to analyze traffic, stock velocity, and product demand. He outlines a practical merchandising framework that breaks down collections by category, style, color, and size, ensuring supply aligns with proven demand. Kareem's approach emphasizes the importance of founders remaining curious and optimistic about what their numbers reveal. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Kareem Elgendy, CEO of Veiled, about leveraging analytics to drive fashion ecommerce growth. Kareem shares how data-informed merchandising decisions lead to more consistent revenue and dives into daily performance tracking, marketing efficiency, and forecasting demand using internal algorithms.

Justin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in Economics from Emory University, where he met his Co-founder, Zach Dannett. Under their leadership, Tumble has grown significantly, scaling to high eight-figures in revenue within four years. Zach Dannett is the Co-founder and Co-CEO of Tumble. Before Tumble, he served as the General Merchandise Manager and Buyer & Merchandiser for Outdoor Furniture at Noble House Home Furnishings, LLC and as an Investment Management Associate at BBR Partners. Zach earned his BBA in Finance from Emory University's Goizueta Business School in 2011, where he met his Co-founder, Justin Soleimani. In this episode… Breaking into the ecommerce ecosystem with a physical product — especially a large one like rugs — comes with unique logistical and financial hurdles. From expensive shipping costs to supply chain inefficiencies, many startups fail to develop a sustainable model. How did a product-focused, bootstrapped brand scale successfully without sacrificing profitability? Justin Soleimani and Zach Dannett, experts in DTC product development and operations, tackled this challenge head-on by designing a modular, collapsible rug that's easier and less expensive to ship. Justin and Zach spent over 15 months perfecting their design before launching, focusing on optimizing everything from the product's dimensions to its warehousing footprint. They emphasize the value of focusing on profitability from day one by cutting out unnecessary SKUs, refining your supply chain, and tailoring offerings to fit consumer needs and carrier constraints. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Justin Soleimani and Zach Dannett, Co-founders and Co-CEOs of Tumble, about building a nearly nine-figure DTC brand. They share how product-first thinking drove early success using the value of modular design, shipping optimization, and bootstrapping strategies. Tune in for insights on crowdfunding, curated product assortments, and manufacturing challenges.

Matt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand.  In this episode… Choosing the right product online can feel overwhelming — especially when selection depends on real-time local conditions. Shoppers want confidence in their purchases, but traditional ecommerce sites rarely offer personalized guidance. How can brands use data and technology to craft intelligent shopping experiences that encourage customer loyalty and keep shoppers returning? Matt Johnson, a technology-focused entrepreneur with a passion for fishing and consumer behavior, offers a deep dive into how his team solved this exact challenge. Matt shares how leveraging spatial data, community-sourced fishing reports, and real-time environmental conditions can create a highly personalized customer journey. By prioritizing the user experience through features like AI-powered recommendations, location-specific data, and a content-to-commerce loop, Matt explains how other brands can think beyond the product to create meaningful, loyalty-driving experiences. In this episode of the Minds of Ecommerce podcast, Raphael Paulin Daigle interviews Matt Johnson, Co-founder and CEO of Omnia Fishing, about creating a tech-powered, customer-centric ecommerce platform. Matt discusses how to scale a data-first MVP, why a subscription model complements the shopping experience, and how mapping tools increase repeat purchase rates.

William Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? For companies in highly regulated industries, scaling without access to Meta Ads, Google, or standard influencer strategies can feel nearly impossible. What's the secret to building momentum — and maintaining it — when your best growth tools keep getting shut down? William Goodall, an expert in social-first marketing strategies, uses his cannabis venture as a compelling case study for navigating and succeeding in a restrictive advertising environment. William began by creating viral, humorous video content and distributing it through meme pages during a time of lax social media moderation. When platforms cracked down and accounts were deleted, he pivoted — experimenting with new social trends, empowering team members to own acquisition channels, and forming profit-sharing partnerships with celebrities to access fresh audiences. William emphasizes the value of rapid testing, staying agile as rules shift, and the need for tight budget oversight when scaling rapidly. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews William Goodall, Founder of Bay Smokes, about growing a cannabis brand without relying on traditional advertising. William explores alternative acquisition strategies, building “closed-loop” systems, and learning from marketing missteps. Tune in for insights on managing influencer partnerships, leveraging social trends, aligning team structure with growth, and keeping business partners motivated.

Kyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially when traditional ecommerce strategies don't apply. Without a clear target audience, a defined marketing approach, or a way to showcase the product's unique value, reaching new customers can be unattainable. So how can businesses selling niche products break through the noise and achieve significant growth? Serial entrepreneur Kyle Ewing shares his journey from cold-calling in his living room to scaling a multimillion-dollar business. He emphasizes the importance of direct customer conversations, using cold outreach to refine messaging and validate demand before investing in paid ads. Kyle also highlights the necessity of visual storytelling, explaining why mock-ups and video demonstrations outperform traditional product photography for complex or unconventional products. Additionally, he shares how integrating tools like "Buy with Prime" can increase customer trust and conversions. In this episode of Minds of Ecommerce, Raphael Paulin Daigle interviews Kyle Ewing, Founder and CEO of TerraSlate Paper, about scaling niche products through ecommerce and B2B sales. Kyle discusses how early customer outreach shaped his growth strategy, why visual branding matters for non-traditional products, and the importance of hiring top talent early. He also shares insights on leveraging Amazon's checkout system, balancing direct sales with online orders, and optimizing website conversions.

Myriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam's leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held creative positions at United Colors of Benetton in Italy and Aldo Group in Montreal. In this episode… Expanding an ecommerce brand can be challenging, especially when online sales plateau and customer acquisition costs rise. Many brands struggle to find ways to scale beyond digital advertising and wonder if brick-and-mortar stores are worth the investment. How can physical retail locations drive online growth instead of competing with it? With experience growing a thriving fashion brand, Myriam Belzile-Maguire has navigated the challenges of blending retail and ecommerce to fuel her brand's expansion. Initially starting with a Shopify website, Myriam realized that participating in local markets and opening physical stores significantly boosted online traffic and sales. The strategy involved a mix of pop-up events and permanent retail locations, allowing customers to experience the brand first-hand, which in turn drove them to shop online. Myriam demonstrates how creating a seamless customer experience across all channels, engaging local communities, and using data-driven strategies like using pop-ups to test new markets can boost online conversions.  In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Myriam Belzile-Maguire, Founder and Designer at Maguire Shoes, about how retail stores can supercharge ecommerce growth. Myriam discusses the balance between physical and digital sales channels, the strategy behind pop-up shops, and her unique "wardrobe system" that converts in-store visitors into repeat online customers. Tune in to discover how strategic retail moves can elevate your brand's online presence.

Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward maximizing ROI. In this episode… Are you looking to scale your online presence and sales but unsure where to start? What truly drives an ecommerce business from modest sales to astronomical revenue figures? What if the answer lies in the subtle art of offer testing? Cherene Aubert, a veteran who has scaled over 100 DTC ecommerce businesses, delves deep into the strategy of offer testing. Cherene explains how an offer, not marketing alone, can dramatically slice through market noise, seizing customer interest like a magnet. From infant formula to beauty products, she illustrates how understanding customer psychology and crafting tailored entry-level offers can reduce acquisition costs and skyrocket sales. Cherene underscores the need for meticulous planning, cross-functional collaboration, and prioritizing testing within business operations, all woven together by her extensive experience and vivid real-world examples. Tune in to this episode of Minds of Ecommerce as Raphael Paulin-Daigle welcomes Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, about leveraging offer testing strategies. Cherene uncovers the thought process and methods behind creating compelling offers that intrigue and convert new customers into loyal patrons. She dives into strategies for exponential growth and how to prioritize and systematically approach offer testing to find your winning formula.

Chris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Chris spearheads the brand's growth strategy and expansion. He holds an MBA from the MIT Sloan School of Management, bringing insights into growing brands with a focus on product quality and consumer behaviors for sustained growth. In this episode… Can celebrity appeal translate into exponential growth for a brand? With the right marketing strategy and engaging presence, a celebrity-backed product can move from revered status to regular purchase, sustaining itself in the highly competitive retail environment. However, how do you draw the line between leveraging influencer fame and establishing an independent brand identity? Beverage growth strategist Chris Gallant takes listeners through Chamberlain Coffee's birth during the pandemic and the brand's monumental expansion within four years. Highlighting the impact of Founder Emma Chamberlain's genuine connection to the brand, he maintains the value of aligning with your target audience to stay ahead of competitors. Additionally, he emphasizes the importance of having a well-planned expansion to retail, secure funding, and an adaptive supply chain while maintaining individuality from the celebrity founder. Chris' approach prioritizes developing a compelling marketing plan to drive product velocity in retail stores, adopting an omnichannel strategy, and catering to diverse shopping behaviors to maximize reach.  In his episode of Minds of Ecommerce, Raphael Paulin-Daigle chats with Chris Gallant, the CEO of Chamberlain Coffee, to explore the complexities of scaling a celebrity-backed DTC brand. Chris analyzes critical marketing strategies and growth channels for retail and DTC sales, hones in on consumer engagement, and shares how to balance celebrity influence and marketing drive to build a reliable, independent brand identity that resonates with a broader audience.

Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as a Venture Advisor to students at Yale, Entrepreneur in Residence at Venture Lab, and a Guest Lecturer on entrepreneurship at Wharton, NYU, and Yale. In this episode… As ecommerce businesses strive to remain competitive in a digital-first world, how can they improve the customer experience, drive sales, and increase consumer loyalty? What strategies are leading companies employing to stay ahead of the curve? With a versatile background in early-stage consumer product scaling, Justin Silver has identified the power of crafting time-sensitive personalized conversations with potential customers to convert leads into sales. Justin explains how his company leverages behavioral psychology to drive sales on Instagram by inducing a feeling of urgency and scarcity in their DMs. His insights challenge “salesy” marketing processes, revealing that it's less about pushing your products to buyers and more about asking customers about their concerns. Justin illustrates that true mastery of this marketing method is built on having high-quality products, replacing tech intermediaries with real people, and understanding buyer intent. He also delves into using custom landing pages for micro-influencers, providing valuable insights on how to create a deeper relationship between the influencer, your brand, and consumers. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle hosts Justin Silver, the Co-founder of AAVRANI, as they guide listeners through boosting ecommerce sales through Instagram DMs and micro-influencer landing pages. Justin highlights the benefits of personalized messaging and offers, the importance of having an outstanding product, and how AAVRANI leverages behavioral psychology to convert leads into sales.

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. He also hosts the Minds of Ecommerce podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Every website will require a redesign at some point. Website redesign is a powerful tool for improving brand identity, performance, the user experience, SEO visibility, and driving more traffic. However, while upgrading your site has numerous benefits, this process can be risky. What are the potential pitfalls of introducing major changes to your website, and how can you mitigate them? According to ecommerce conversion expert Raphael Paulin-Daigle, a complete redesign of your ecommerce site means risking it all. Over his 12 years in conversion optimization, Raphael has witnessed website redesigns fail too often, resulting in decreased search rankings, engagement, traffic, and conversions — despite looking 1,000 times better. To help his clients avert conversion decline when redesigning, Raphael advocates using conversion design as an alternative to the traditional process. You can incrementally improve performance and sales by taking an evolutionary approach to redesign through testing and releasing new design elements over time instead of everything at once. Now Raphael unpacks the strategy behind the conversion design process, offering case studies and a detailed guide to redesigning ecommerce websites without harming conversion rates. In this authority episode of the Minds of Ecommerce podcast, host Raphael Paulin-Daigle provides a deep dive into how to redesign your ecommerce website without killing the conversion rate. Raphael explains the disadvantages of traditional design processes and common mistakes. He also highlights the importance of identifying your design goals, testing and experimenting design elements, and proven strategies for enhancing conversions in both traditional and conversion design approaches.

Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauce into a thriving enterprise, scaling the brand to eight figures in two years. Ian is also a partner and board member at Fast Lane Drive, a members-only exotic car club, and the CEO of BuildFire, a mobile app development platform that has powered creative professionals and developers to build over 10,000 mobile apps. In this episode… Running an ecommerce business can be intimidating, especially when you want to keep the overhead low by starting off without a team of workers. Thankfully, there are strategies to accelerate the growth of these one-person, nonemployer ventures. How can brands navigate this business model successfully? Having scaled his designer laundry detergent to eight figures in under two years without employees, serial entrepreneur Ian Blair provides a deep dive into his key strategy: paid media. Ian prioritized a scalable growth engine for his high-margin, subscription-oriented business, harnessing the power of paid media and agencies instead of hiring workers. By using agencies for various business tasks, such as CRO and email marketing, he acquired the expertise needed for his venture's growth while cutting costs. His approach is grounded in leveraging branding and design to create a unique platform for marketing and learning from associates who run thriving ecommerce businesses. However, the journey hasn't been without obstacles. Emphasizing the role of a perfect execution plan in bringing an unconventional idea to life, Ian shares how he navigated the challenges of managing agencies for his CRO and paid media strategy. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle welcomes Ian Blair, the Founder and CEO of Laundry Sauce, as they discuss how to scale a business fast without employees. They explore Laundry Sauce's paid media strategy, how to manage agencies effectively, the importance of branding and design in marketing, and the challenges Ian faced growing his business.

Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about enticing leads to take a specific action. However, for ecommerce supplement brands, scaling with ads is no easy feat. It takes more than having a quality product and foundational knowledge of creating online ads. What can you learn from a brand that scaled by employing advanced tactics in its direct-response ads? For ecommerce entrepreneur Andrew Case, winning at direct-response advertising requires a blend of creativity and metrics, where understanding the secrets of top-performing brands and prioritizing data become crucial for success. Andrew's approach entails studying competitors' and top-performing landing pages to spark inspiration. He emphasizes the value of using data analytics tools to review the revenue amounts of top-performing ads to unravel their successful components. As the narrative unfolds, Andrew shares intricate strategies he employs to generate seven-figure sales. He highlights the power of improving the product Net Promoter Score (NPS) through consistent product improvements and testing different landing page styles to optimize conversion rates. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle hosts Andrew Case, the Co-Founder of NoonBrew, as he guides listeners through high-level direct-response ad strategies. He discusses the value of looking to other brands for inspiration, creative hacks for supplement brands, common mistakes to avoid when developing direct-response ads, and other proven conversion techniques that grew his brand to millions of dollars in revenue. 

Diego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media production company, and has built multiple ecommerce ventures with eight-figure lifetime sales. He leverages his passion for creativity and a keen eye for disruptive ideas to spearhead She's Waisted's accelerated growth. In this episode… In today's digital landscape, user-generated content (UGC) has become vital to online engagement. According to research, ads featuring UGC generate 73% more positive comments on social media platforms than traditional ads and get four times higher click-through rates. How can brands leverage this content creation approach to scale?  For creative director and ecommerce expert Diego Camejo, his company's pivot from studio content to UGC has increased conversions and brand loyalty. However, while the authenticity of UGC has been priceless to She's Waisted's credibility and engagement levels, Diego pinpoints a focus on creators and a problem-solution perspective as cornerstones of his brand's UGC ads. By testing creators and hooks to find the best combination, brands can maximize creative output and ad performance. In addition, Diego provides insights on Meta Ads, emphasizing an understanding of Facebook algorithms, a shift from campaign structure to broad audience reach, and the importance of content quality over media buying knowledge. His approach to building an effective content and ads blueprint offers valuable insights for businesses looking to scale their ecommerce sales.  In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle hosts Diego Camejo, the Founder and CEO of She's Waisted, to discuss the user-generated content strategy that's boosted the brand's sales within two years. Diego shares his company's shift to real creators and native platform content, Facebook and Instagram ad strategies, and the importance of creating a game plan for product messaging.

John Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC and B2B expertise to scale BattlBox into an industry leader with a $30 million subscription portfolio. A renowned speaker and industry expert, John contributes valuable insights to the industry and shares ecommerce lessons on his blog, Online Queso. In this episode… When it comes to growing your business, there's no doubt that attracting and retaining customers is a top priority. However, this is easier said than done in today's highly competitive ecommerce landscape. As your business becomes more established, customer acquisition and retention is even more daunting. How do you ensure customers' loyalty with so many vendors vying for their attention? For DTC executive John Roman, building a thriving community is the key to buyer retention. This entails focusing on providing exceptional value and offering a superior experience that not only keeps your customers returning but also converts them into brand advocates who showcase and promote your products. Highlighting acquisition challenges in the post-pandemic landscape, John delves into proven growth strategies he leveraged to scale BattlBox. He sheds light on building brand loyalty through content and community engagement, explaining the effectiveness of contests and other exclusive giveaways in connecting with clientele and building trust. John also addresses the crucial question of whether brands should prioritize acquiring new customers over delighting existing ones, sharing case studies from his company's personalized outreach strategy that resulted in hundreds of thousands of dollars in additional revenue. In this episode of the Minds of Ecommerce Podcast, Raphael Paulin-Daigle hosts John Roman, the CEO of BattlBox Group, to explore retention and churn reduction strategies for ecommerce brands. John provides insights into customer acquisition challenges for subscription-based businesses, unpacks the strategy behind BattlBox's community engagement tactics, and emphasizes the importance of entrepreneurs to learn from their losses and failures.

Riley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cube, Riley led sales and marketing teams across various companies, including Octagon and Ludus Sports. He was also a member of the Board of Directors at the San Diego chapter of the Entrepreneurs' Organization. In this episode… A landing page, also known as a lead capture page, helps online stores generate leads and boost sales. Yet, the real challenge with landing pages is creating those that convert leads to buyers since the average landing page conversion rate is just 9.7%. Could industry-specific landing pages be a game-changer?  Seasoned marketer Riley Stricklin thinks so — however, all landing pages share the same goal, but there's no one-size-fits-all solution to increasing conversions. Riley and his team discovered that, although their paid search strategy effectively generated leads, all the traffic went to a single landing page that couldn't target the business' different audiences. The company navigated this challenge by breaking paid ad funnels into customized industry-specific landing pages, skyrocketing conversion rates by up to 50% and add-to-cart rates by 300%. Riley emphasizes testing landing pages and experimenting with different pages for diverse audiences to see what performs best. In addition, leveraging customer segmentation and engagement strategies like surveys can help ecommerce stores refine their digital marketing strategies.  In this latest episode of the Minds of Ecommerce Podcast, host Raphael Paulin-Daigle chats with Riley Stricklin, the Co-founder and CEO of Lume Cube, on using customized industry-specific landing pages to increase conversions. Riley reveals the secrets behind Lume Cube's high-conversion landing pages and highlights the importance of customer surveys and landing page testing.

Matt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smart Waste™ kitchen composter. Pela Case and Lomi have been named Top 10 in the Canadian Business Growth 500 ranking and #1 in Deloitte's Fast 50 for cleantech businesses in Canada.  After over a decade as a software developer, Matt started his entrepreneurial journey by co-founding Demac Media, an award-winning ecommerce company, which he bootstrapped, grew to over 100 employees, and sold after 10 years. Matt also co-hosts The Operators, a podcast focused on running eight- and nine-figure ecommerce companies.  In this episode… If you're trying to take your ecommerce business to new heights, then category creation should be on your radar. With new companies popping up daily offering similar products, only the brands that stand out will get the highest market share. Having built two successful brands leveraging product differentiation, serial entrepreneur Matt Bertulli says it's not about beating everyone else at the game but creating something your niche has never seen. This marketing strategy is known as category design. According to Matt, entrepreneurs must develop a unique mechanism for doing things everyone else won't dare. However, before creating a category, it's critical to have a value proposition and devise authentic brand stories that convince your customers you genuinely care about solving their pain points. What problem are you trying to solve, and how exactly is your product the solution? Learn how thriving ecommerce brands are winning the ecommerce game with category creation. Join Raphael Paulin-Daigle in this new installment of the Minds of Ecommerce Podcast as he chats with Matt Bertulli, Co-founder and CEO of Pela Case and Lomi, on how brands can prosper by creating a new product category. Matt demystifies category creation strategies and how Pela Case and Lomi stay ahead of the competition with this marketing approach. He also highlights the importance of having a unique product or value proposition and the common mistakes to avoid when creating a new category.

Greg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry. In this episode… When it comes to marketing, most DTC brands use social platforms to build relationships and social videos to communicate product offerings. However, TV advertising has found its way into the DTC conversation over the past years, with brands embracing the channel to expand their reach. How can you diversify ad revenue streams by leveraging the growing opportunities of linear and streaming TV platforms? But before you take this approach, it's essential to consider whether it's the right fit for your business. According to advertising expert Greg Schwartz, TV ads have become a definite consideration for DTC brands in reaching high-value customers and boosting sales through direct-response advertising. Clearing the misconception that TV ads are costly, Greg reveals that they're more affordable than many brands realize, with average CPMs of less than $2 and the potential for massive audience reach. However, an adaptive and reactive approach is critical to tailoring your TV strategy. He illustrates that true mastery of TV advertising entails identifying the right platforms for your products and budget, optimizing organic funnels to maximize brand exposure, and having a creative team specifically for video. In addition, it's crucial to apply performance measurement best practices, such as measuring TV performance through post-purchase surveys, comparing results from different networks, and optimizing ad spend on winners.  In this episode of Minds of Ecommerce Podcast, Raphael Paulin-Daigle hosts Greg Schwartz, Founder of Household, to discuss how DTC brands drive growth through TV ads. Greg reveals the TV ad strategies of top-performing ecommerce brands, common mistakes in TV ads, and how to know if your brand is ready for this marketing approach. 

Steve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur, CBS, and People, Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple startups, including Jibby Coffee. He also co-founded The Odd Job Brothers, KOTU Inc., Iliad Tech, ACCESS, and Ad Valorum. Steve attended UCLA briefly before deciding to leave to explore entrepreneurial opportunities.  In this episode… In the digital world of ecommerce, where customer satisfaction reigns supreme, increasing lifetime value (LTV) isn't a choice — it's a necessity. What can you learn from brands that have leveraged this metric to accelerate business growth?   Steve O'Dell, a seasoned ecommerce growth expert, highlights the importance of providing a better customer experience to retain customers longer. Focusing on existing customers can boost ROI, so understanding and applying LTV metrics is essential. LTV measures the aggregate value of all customers, and increasing LTV impacts marketing strategies, profitability, budget allocation, and customer service expenditures. To boost LTV, Steve's company uses a variety of strategies. As a startup, Steve quickly addressed objections, tracked them through surveys, and then experimented with bundles, subscriptions, and product iterations to modify or improve products. By analyzing LTV, they were able to make adjustments and increase sales, which led the brand to increase its LTV by 50% within two years. Join host Raphael Paulin-Daigle in this episode of the Minds of Ecommerce Podcast as he interviews Steve O'Dell, the Co-founder and CEO of Tenzo Tea, on the impact of lifetime value on ecommerce growth. Steve shares Tenzo's blueprint that increased LTV by 50%, his ecommerce journey, and how to address objections head-on. This insightful conversation provides valuable takeaways for anyone looking to refine their ecommerce growth blueprint.

Jordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and leadership have been instrumental in Caraway's exponential growth and partnerships with notable wholesalers, including Amazon, Nordstrom, Zola, and West Elm. A graduate of consumer psychology from Colby College, Jordan was a Forbes 30 Under 30 honoree in the retail and ecommerce category in 2018. In this episode… Growing a new D2C brand is a challenging endeavor fraught with potential pitfalls, including a competitive market, high customer acquisition costs, and the demand for personalized customer experiences. How do you create a hyper-successful product development blueprint that can be scaled to meet the needs of a growing customer base? Jordan Nathan, who runs a rapidly growing D2C brand, is an expert on this topic. When he launched Caraway, the brand only offered its core product — a cookware set. Jordan pivoted to fill a gap in the homeware bundling space, offering curated sets based on targeted market research and customer surveys. This new strategy worked out well, and the brand has since expanded to retailers and Amazon, with sets and bundles playing a vital role in the brand's growth. He emphasizes the importance of being intentional in product development to ensure you deliver value to your customers.  In this episode of Minds of Ecommerce Podcast, host Raphael Paulin-Daigle interviews Jordan Nathan, Founder and CEO of Caraway, to discuss Caraway's breakout product bundling and merchandising strategy. Jordan unpacks the details behind his company's highly successful product development blueprint and provides valuable insights on scaling a D2C ecommerce brand.

Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company's brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros.  In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Female Founders. Alexandra is also an angel investor in female-founded companies as a scout for Cleo Capital and an Advisor at The NORTH by Female Founder Collective. She is passionate about end-to-end funnel management including paid acquisition on digital and offline channels, CRM, affiliate and partnerships, and ecommerce optimization.  In this episode… According to the Association of National Advertisers, 75% of businesses use influencer marketing as part of their online strategy. However, only 36% of marketers are satisfied with the ROI on brand partnerships, while 19% find it unprofitable — an underwhelming success rate. How can brands build effective influencer marketing campaigns?  Effective brand partnership entails more than understanding the demographics of your target audience or getting brand mentions. Having spearheaded some of the most notable influencer partnerships in online mattress sales, marketing expert Alexandra Zatarain advocates authenticity, relationship building, and respect for the audience as crucial aspects of brand partnership. The foundation of an impactful brand awareness project entails melding genuineness, transparency, and relatability in brand storytelling. This foundation cultivates relationships with prospects and converts them into buyers. Alexandra reveals the relationship-building strategies that scaled her company's revenue to an over $500 million valuation.  In this episode of the Minds of Ecommerce Podcast, join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep's Pod and how the company scales its revenue by collaborating with high performers and influencers in various fields.   

Suzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka's natural alternatives and the company's dedication to pet well-being.  A certified homeopath who co-founded her first business in 2013, Suzie's roots are deeply entrenched in entrepreneurship. She is also the Co-founder and COO of Buster Fetcher™, an automated tracking system that helps businesses cut shipping costs and boost profit margins. In addition, Suzie hosts the Women Powering Ecommerce Podcast, inspiring others with valuable business lessons for exceptional leadership. In this episode… Generating relevant and productive traffic to a website is a primary goal for online businesses. However, many online brands are still determining the most effective approaches for getting leads. How do you generate leads that, in turn, grow your ecommerce business significantly? Founder and seasoned entrepreneur Suzie Cyrenne navigates business with the mindset that content is critical to realizing ecommerce growth. Creating relevant content and in-depth guides has been fundamental to her entrepreneurial success, seeing a skyrocket in traffic and sales on her ecommerce website. According to Suzie, SEO and content marketing have numerous advantages over traditional advertising methods and paid ads. With content marketing, businesses can gain customers' trust by delivering messages that resonate with them. Content provides long-term value when combined with strategic outreach, SEO optimization, and CRO audits.  In this episode of the Minds of Ecommerce Podcast, Raphael Paulin-Daigle sits down with Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher™, as she unpacks her SEO strategies for increased visibility, traffic, and sales. Suzie highlights the benefits of SEO over paid ads and provides tips on how to make the most of your content marketing efforts. You will also learn how to scale your business with freelancers and conversion optimization tactics for increased ROI.

Stephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.

Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.

Ben Sehl is the Senior Product Lead of Hydrogen, Shopify's new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men's grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.

Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.

Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.

Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands are doing wrong, and what they've done differently at Doe to make their program one of their most valuable customer acquisition assets.

Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow.   In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one.

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.

Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.

Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures.  In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.

Andreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start! In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged. You don't want to miss this one.

Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.

Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews. His hiring process is one of the key aspects of Pela's astronomical growth, and you'll learn it all in this episode.

Eric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy. In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years. He explains how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.

Tyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency. In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns. He dives deep into how he does email marketing to build relationships with his customers, validates new products, and achieves super successful product launches. We also talk about how he approaches paid ads and keeps all of his marketing strategies super simple, while still growing the business.

Adam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name. In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.

Abby Walker is the founder & CEO of Vivian Lou, Goldie Lou Footwear and TAOG. Not only does she run a 7 figure business, but even with 2 kids and 3 pets, she runs her companies with no employees. In this episode, Abby shares how she manages agencies, make decisions and builds her companies without employees.

Jeff Cayley is the founder & CEO of Worldwide Cyclery, an 8-figure ecommerce site in the bike industry, with 3 retail locations. In this episode, Jeff shares how he created a customer service strategy that is the backbone of their growth to nearly 15 million a year in sales. He also shares how they go above and beyond for customers, to keep them loyal to the brand while creating a word-of-mouth marketing strategy.

Jack Haldrup is the founder & CEO of Dr. Squatch, an ecommerce company who's currently one of the largest sellers of men's soap online.  In this episode, Jack will share how he grew Dr. Squatch to over 100,000 orders per year, how they created a viral video that achieved over 40+ million views, and how they created a brand that customers relate to so much they keep coming back, and convert at higher-than-average conversion rates.

Phil Kyprianou is the founder of an ecommerce brand called GothRider. In this episode, he shares how he’s been using quizzes as a traffic acquisition and conversion strategy that has been adding millions of dollars to his company’s bottom-line while lowering his costs of customer acquisition and achieving super-profitable ad campaigns.

Gareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.

Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you apply this strategy to your ecommerce business too.

Ahmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.

Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her “rule of 1” to keep growing past a million dollar in sales per month.

Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.

Gary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated products like kitchen cabinets.