Podcasts about techsmith corporation

*This is my personal account of Bill Hamilton from my own personal memory. I'm sure that I have some of the details and facts wrong. I apologize for any errorsOn December 15th, 2024, Bill Hamilton, the Founder of TechSmith died from a heart attack at the age of 77. Bill Hamilton was the greatest entrepreneur of the Lansing area in this century. Arguably more. He was a husband, a father, a veteran, a computer programmer, a Spartan, an amateur ham radio enthusiast, a competitive shooter, an avid reader, a history expert, a philanthropist, and to me personally - he was my second father, a mentor and one of the greatest people I've ever known. Bill Hamilton is the reason I finished college, the reason I love to read, the reason I'm an entrepreneur, the reason I love software & tech, the reason I am skeptical, the reason I got on my first airplane, and so much more. I can't begin to imagine the hole that has been left in the heart of his family, especially his loving wife Susan and his daughter Wendy, whom I have come to know best. My love and support go out to them and his entire family.Bill co-founded TechSmith all the way back in 1987. It was a software consulting company, and one of the products they developed to serve their clients was, I believe, the first-ever “screen capture” tool.At the time, TechSmith was mainly doing consulting work for clients, but Bill had ambitions to become a software product company. They had the brilliant idea to give away Snagit for free on a “shareware” site that allowed users to download free applications. Remember, this was pretty revolutionary at the time. At this time, mostly the way you would buy software was to walk into a brick and mortar retail store and buy packaged software off a shelf like a book. Downloads of Snagit exploded so they decided to start offering customers the option to donate money to the company. And they did! All the sudden, TechSmith was a software company. The company built visual communication software. Snagit for taking pictures of the Screen. Then Camtasia Studio for recording videos of the screen. Camtasia was the product that I helped grow under the leadership of Troy Stein. Bill was built different and he built TechSmith unlike any other company that I had ever seen. When I joined TechSmith in 2003, I believe there were about 50 employees. TechSmith was like paradise to me. There was an employee lounge with free pop, snacks, and every Friday the company catered meals for “Free food friday” where they would select the best restaurants from around the area and even sometimes - the best ice cream. But it wasn't the perk of getting to eat for free - Bill did it because he wanted his employees to sit together and get to know one another. It was all to build trust and community amongst his employees. This was something I directly emulated (Ahem, Stole) at Liquid Web. Everything Bill did in the company was to build a culture where the employee was supported, mentored, taught, and grown into a better person. Bill encouraged dissent. He encouraged people to always have one thing in mind: What is best for the customer? When I joined the company I was 22 years old. I was a young punk kid that knew nothing about software, the internet, business, - or anything - really. At the time I was applying for the job, I was nearly bankrupt after starting a company that failed and taking a loan out from my generous parents that I was at risk of not being able to repay. I was bitter from my previous experience at Millenium Digital Media and felt that I had been treated unfairly, so I had a big chip on my shoulder. I came into TechSmith with the attitude of literally - “Fuc& it. I'm going to speak my mind, they are going to fire me anyway.”Bill had another incredible gift. He believed in complete transparency and honesty. Almost anyone in the company could run sales reports and see detailed financial information about the products and the company itself. In most companies, only the elite top of the company has the privilege of seeing this “sensitive” information. But Bill believed that the best ideas can come from anywhere within the organization and that we should all work from the same set of facts. He also encouraged people to sit in on meetings, even on topics that they were not the expert. I want to take a minute to go back to a post that I wrote just 4 short months ago. I am SO glad that I wrote this and took the time to honor the man I admired: “Bill Hamilton at TechSmith will always be like a second father to me.I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton.Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking.I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was.I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting — and me.As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up.“Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made.The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith!And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.”As I sit here crying and missing my friend and mentor, I regret a lot. I regret that I never recorded the podcast with him that I had planned to do. I regret that I didn't join TechSmith after we sold Liquid Web like Bill had hoped I would. On Monday when my friend Joe Dearman called to give me the news of Bill's passing I was running at the MAC. Literally the very next thing on my To-Do list was to call Bill and invite him to Lunch with Brooks and Joe the following day. When Joe told me of the passing of Bill, he mentioned that Bill was just in the office on Wednesday and he was sharp as ever. He also mentioned that on his way out of the meeting Bill said, “Tell Travis I said Hi”. I cannot believe he is gone. He was healthy and sharp. About 1/5 of you reading this will die of a heart attack. Of that, about 50% of you will be seemingly healthy and have no prior warning or signs. As most of you know, Matt Hill founder of Liquid Web, my best friend since 2 year old - also died of a heart attack. This again is my plea to please spend the ~$200 to get a CT Calcium Score of your heart. It is quick, painless, doesn't require any dye or injections. Just a quick trip to see if you have a ticking time bomb in your chest. (I am not a doctor.)Bill was my mentor. He was like a second father to me. The man I am today, for better or for worse, has been influenced mostly by my incredible parents and just after that… Bill Hamilton. Bill and I would try to get lunch or breakfast about once a quarter. When I was walking out of a meeting we had around the time of Matt's death I remember turning to him and saying: “I love you”. I think it startled him and I felt really weird when he didn't say it back — but sitting here, I know he loved me and I am so fu$&ing thankful I delivered him that message while he was still here with us. I love you Bill. Thank you. Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

Note: Sorry for the poor audio on the podcast. I'm on vacation and don't have access to my usual studio setup. Lansing is a fine city. I love my family here, I love my in-laws here, and I love my friends here dearly. But it is unquestionable to say that I hindered my career and my intelligence by staying in Lansing, Michigan.One of the truest things ever said about relationships is that you become the average of the five people you spend the most time with. From my perspective, that is unquestionably true—not just for me but for the friends and family that I observe.It's hard to develop good habits if you're around people with bad habits. It is very difficult to develop high-quality thinking if you are around people with low-quality thinking. This is not to suggest that the people in Lansing, Michigan, have low-quality thinking. I am not saying that at all. I love the people here, and I have invested in the people here as much as I possibly can.But when you are trying to pursue a specific career or industry, it's very important that you surround yourself with the best thinkers in that industry. Whenever possible, it is critical to be around the founders of companies that have invented revolutionary technology in that industry.For example, Lansing, Michigan, used to be one of those areas when Ransom E. Olds helped invent the auto industry here around 1900-1930. Lansing became a beacon of hope and a bright light, attracting the best thinkers and workers from around the world to join in on the truly revolutionary effort. They aimed to mass-produce the automobile, invent the mass manufacturing line, and literally change the world.All the best and brightest workers thinking about the problem of transportation flocked to Lansing. If you went out to a bar or went to the lake with your friends, by default, you were around the smartest people in that industry. You were around the top minds thinking about how to revolutionize transportation for human use. Even a casual conversation over coffee could be one of the smartest conversations happening anywhere in the world on that particular topic.What is truly marvelous is that it didn't have to be the CEO or the founder of the company that you were talking to or interacting with. When you are inside a company doing truly revolutionary work or even in the same city as that company, even if you are a new low-level employee just getting your start or just a citizen in the city, it is possible that you are still in the top 1% of thinkers on that particular topic. In the example we are using of Lansing Michigan during the 1900-1930's, the conversations happening in Lansing about revolutionizing transportation and the manufacturing process - were some of the most important in the entire world as it relates to that topic. People don't realize this, but even the secretary at Google usually knows more about how search engines work than some people that I meet who own search engine optimization companies. That's just how it happens when you're in the right rooms and surround yourself with the right conversations. Surround yourself with the best and brightest thinkers on whatever topic you want to learn about. It seems obvious and we already recognize this about sports: If you want to be the best, you have to play against the best. It's strange that we don't understand this and embrace it in our professional careers enough. I certainly wish I would have realized it earlier in my career. I don't want to diminish or take away from the amazing fortune I've had and I want to give credit to the amazing influences and mentors I've had. * From Big Dan Crimin, who taught me how to sell for the first time when I was working at Big George's Home Appliance Mart. * Donnie Hoppes, Jason Spencer, and Jen Sumaraki, who taught me how to run the audio board and camera to produce the NBC Nightly News. * And Mr. Schneider at Schneider Sheet Metal, who taught me how to make ductwork for homes.But there is one simple fact that changed my trajectory and, I think, literally saved my career and taught me how to think. That was because Bill Hamilton founded TechSmith Corporation and kept it in the Lansing, Michigan, area. I was fortunate that my high school friend Jenn Veldman Middlin happened to work there and was sitting across the table from me at my first interview. Without that, I probably never would have gotten the job. One of the reasons I love Jenn so dearly, even though we disagree on politics so severely (lol, I love you, Jen), is because I credit her with almost single-handedly changing my life. But Bill Hamilton at TechSmith will always be like a second father to me.TechSmith makes the software applications Snagit, which take screen captures of your computer screen, and Camtasia Studio, which made videos of your computer screen. I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton. Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking. I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was. I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting, and me. As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up. “Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made. The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith! And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.So what do you do with this information? Probably nothing. Advice is mostly b******t.But what I can tell you is what I wished I would have known when I was getting started. * When you're getting started, almost entirely ignore the salary. The reality is, when you're young, to an amazing company doing important work you have no value at all. In most cases you should probably be paying them for the opportunity. So if you even get a small salary, be happy and jump at the chance. * Get yourself into rooms with the smartest thinkers on the topics you care about. With the advancement of the internet that could be chat rooms, zoom calls, forums, or networking meet ups. But don't undervalue the importance of being in the great cities of your time. In 1900, Lansing was one of those cities. That's exactly what brought my family here. But today, if you want to make the best BBQ - get to Austin or Kansas City. If you want to revolutionize finance with Blockchain technology, get to Miami. If you want to gain access to capital to scale up a software enabled startup, get to San Fran. (Even with all its recent problems)Apologies to LansingI'm committed to Lansing and I don't mean this post with any ill will. I hope that I can be a tiny part of hopefully reigniting the entrepreneurial spirit of this area. But I also have to be honest about how I feel or else I'm not doing a service to anyone including myself.So if you're mad at me for this post, blame Bill Hamilton, because I learned this at TechSmith. :)I'd love to hear from you. What do you think? Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

There's a very real shift in mindset between making a single piece of content and making a long-standing series. But that shift in mindset launches a content machine that can fill your calendar, grow a dedicated audience, and build a name for your brand.And in this episode, we're learning from one of the biggest content machines in reality TV: Survivor. We're looking at the show that's been running for 46 seasons to date with the help of our guest, Founder of Distribution First, Justin Simon. Together, we talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.About our guest, Justin SimonJustin Simon is founder of Distribution First, a membership community where smart marketers create less, distribute more, and grow together. He is also a consultant and the host of the Distribution First podcast. Prior to starting his consulting firm, Justin served as Senior Content Marketing Manager at metadata.io. He also previously served as Global Content Strategy Manager at TechSmith Corporation, a global provider of screen capture and screen recording software. He worked for TechSmith for over 10 years, having started as a Sales Intern in February 2011.What B2B Companies Can Learn From Survivor:Repeat your winning formula. Be consistent over time with the things that have proven successful. With some tweaks here and there, Survivor has followed essentially the same formula for 46 seasons, making it one of the longest lasting reality TV shows of all time. Justin says, “I think that that's like the magic of what has made it last, amongst many other things, for so long. It's consistent, it's repeatable, and you always know what you're getting.”Have a plan for distribution of your content before creating the content itself. Justin says, “Know what distribution channels you have available to you. Pick one or two that you're really going to hammer in on and get really good at those. Make sure your audience is aware that you exist on those channels. It goes back to consistency. Be able to consistently deliver value to the audience on those channels.” And then understand “How much content do you actually need? And then reverse engineering back to that. Because I think a lot of people get themselves stuck on a hamster wheel of creating content because they don't actually know how much content they need.”Stay true to who you are. Don't try to reinvent the wheel. Keep your core values at the center of your content. From the first season, first episode, Survivor has used the tagline “Outwit, outplay, outlast.” And it's become an iconic slogan for the show. Justin says, “My biggest lesson from Survivor is just staying true to who you are and being able to create something that is really long lasting and not a flash in the pan. There's lots of flash in the pan marketing. And so how do we build up plans? How do we keep saying the same things over and over and talking about those things in a way that resonates, adjusting angles, and switching things?”Quotes*”Creating content for the sake of creating content is not good enough anymore. And I think a lot of teams still feel the need to hit a drumbeat of production without a ‘why' behind that, or how the audience is going to engage with that, or a reason that it fits in with the larger marketing strategy, business strategy, all that type of stuff. But hey, we're creating content, so we're ahead of the game here. And so I think for me what that caused is a lot of stress, a lot of burnout, a lot of just trying to keep that ball rolling up the hill and then no time or energy or effort to be able to actually step back and be more strategic or be creative or experiment or any of these things that we wanted to do when we started to be marketers, do the fun stuff, try new things, try new formats, because we've got to still pump out all this content.” -Justin Simon*”Most people have no clue what's happening with the content they create. The irony of it all is very, very thick that we're spending so much time and so much effort to create all of these things and we have no way of knowing how that's getting in front of anybody, if people care, in what ways they're going to use it. How are we going to maybe reintroduce that same concept in different formats and in different ways? I think especially for folks who are creating evergreen content, it's a huge miss to not be repurposing and distributing that content.” - Justin Simon*”In a typical marketing content landscape, distribution gets tacked on at the end. Like, ‘All right, we've got the thing. Now, what do we do?' Versus throwing it at the beginning, distribution first, and thinking through, ‘All right, as we're creating this podcast, as we're creating this monthly event series, what's going to happen once the show goes live? So now they're creating a real engine that they can just kind of repeat and reuse and then adjust as necessary.” - Justin SimonTime Stamps[0:55] Meet Justin Simon, Founder of Distribution First[1:49] Survivor's Enduring Appeal: A Deep Dive with Justin Simon[7:16] The Evolution of Survivor: From Concept to Cultural Phenomenon[10:28] Survivor's Winning Formula: Strategy, Diversity, and Adaptation[19:16] Survivor vs. Alone: Analyzing Reality TV's Survival Shows[22:48] Marketing Insights from Survivor's Success Story[24:15] Unlocking the Secrets of Content Longevity and Consistency[25:50] The Aspirational Power of Location in Storytelling[27:25] The Role of the Evangelist in Content Creation[28:50] Redefining Leadership and Charisma in Content Series[33:01] Survivor's Lessons for B2B Marketing and Content Strategy[40:34] The Art of Repurposing and the Power of Distribution[47:08] Final Thoughts on Content Marketing and Distribution StrategiesLinksWatch SurvivorConnect with Justin on LinkedInLearn more about Distribution FirstAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Just five years ago, less than 5% of employees had the option to work remotely on a regular basis. Today, 58% of people now have that option at least some of the time. While a majority of employers have embraced that change of where and when people work, they have not yet adopted the best practices they need to make it work optimally.

A big complaint in most companies is the amount of time wasted in meetings. If that's been your experience, too, this episode is a must-listen. Amy Casciotti, Vice President of Human Resources at TechSmith Corporation, explains how they've created an innovative approach that's eliminated the need for people to meet at the same time. You'll learn how their Async-First environment has saved time and increased productivity.TechSmith is a software company with a mission to empower people to create remarkable videos and images that help share knowledge and information. Amy is focused on being an advocate for both the company and its employees to ensure TechSmith and its staff have the skills needed to continue to move the company and employee engagement forward.  Meredith and her team have used their products, Camtasia and SnagIt, for more than 15 years and are huge fans! You'll discover: TechSmith's top 4 values and how they are practiced by everyone, starting with the CEOThe difference between synchronous and asynchronous meetingsWhat Amy and her team did to move people to a “No Meetings” mindsetHow people now use videos to convey information that use to be presented in meetingsHow the company practices “Put People First” with employees and customers alikeCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

Jason is the Director of Estimating for Alberici Construction and has worked in the Construction Industry since 1999. He holds a BS in Construction Management from Michigan State University and a MBA from Western Michigan University. Jason started volunteering with the Middle School track program in 2017 and currently works with High School Track and Field, High School Swim and Dive, and Middle School Swim programs. He is a fitness enthusiast who enjoys running, yoga, and jiu jitsu especially when he can do them with his daughters. Jason's wife, Jennifer is the Director, Sales Operations for TechSmith Corporation and a swim team mom for Howell High School and Middle School teams. She has served as a parent mentor for the Parker Middle School Robotics team, KAOS for 3 years and previously coached an FLL Robotics team at Three Fires Elementary. The Bedfords have lived in Howell (Marion Township) since 2006, and have two daughters currently attending Howell Public Schools. Both girls are active in athletics and other extra-curricular activities. Jason is a leader who creates value and looks forward to working with the Howell Public School Board to develop and implement policies that benefit students, parents, and district taxpayers.

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. In today's episode: Kajabi (all-in-one platform for a website, host your courses & memberships, collect payment, email marketing, etc.) https://app.kajabi.com/r/ASELmRm5 (https://app.kajabi.com/r/ASELmRm5) (an affiliate link) MailChimp (email marketing) https://mailchimp.com/ (https://mailchimp.com/) Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice (https://library.techsmith.com/camtasia/termsofservice)

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. In today's episode: Alan's Story: https://www.linkedin.com/vide/live/urn:li:ugcPost:6942475738151362560/ (https://www.linkedin.com/vide/live/urn:li:ugcPost:6942475738151362560/) Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice (https://library.techsmith.com/camtasia/termsofservice)

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice (https://library.techsmith.com/camtasia/termsofservice)

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. In today's episode: WordsRated.com: https://wordsrated.com/self-published-book-sales-statistics/ (https://wordsrated.com/self-published-book-sales-statistics/) https://wordsrated.com/ebooks-sales-statistics/ (https://wordsrated.com/ebooks-sales-statistics/) Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice (https://library.techsmith.com/camtasia/termsofservice)

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. In today's episode: Dr. Christopher Gilbert's book on Amazon: https://www.amazon.com/Noble-Edge-Reclaiming-Ethical-Choice-ebook/dp/B09215ZSZQ (https://www.amazon.com/Noble-Edge-Reclaiming-Ethical-Choice-ebook/dp/B09215ZSZQ) Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice (https://library.techsmith.com/camtasia/termsofservice)

Enroll in my free course to write & publish your book, online course, and webinar in 12 weeks or less: Follow this link: https://www.dscottsmith.com/pl/2147574586 (https://www.dscottsmith.com/pl/2147574586) Learn more at: https://www.dscottsmith.com/ (https://www.dscottsmith.com/) It was sometime after college that I first dreamed of writing a book. At the time self-publishing was (unkindly) referred to as “vanity publishing”. As if it was not valid. That myth lingers today.  In 2018 I published my first book. The issue was that writing a book is a huge undertaking. In fact, it's too big to be a goal. It's a dream. Part of the enormity of the problem was that it was completely new territory. I had no guidance. I had to “go-it-alone”. Each step was painful.  The fourth book I published, “Influence: Creation of Credibility” was to capture my process and make it available to other entrepreneurs. I break down the process into manageable steps to make it attainable for all coaches and consultants. Being a published author has led to being a guest on other podcasts, paid speaking gigs, and signing new clients.  We talk about: Publishing a book to grow your email list, How your course increases your know/like/trust quotient,  The secrets of accountability Inspiring stories of coaches and consultants just like you How to download my outlines for the book, course, and 12-week timeline. In today's episode: Barbara Karnes has sold over 35 million copies of her 15 page book since 1985. Learn more about her and her hospice work at: https://bkbooks.com/ (https://bkbooks.com/) Christine's book on Amazon: https://www.amazon.com/Act-Aging-Pre-planning-Emotional-Relational-ebook/dp/B09THSQ5BH (https://www.amazon.com/Act-Aging-Pre-planning-Emotional-Relational-ebook/dp/B09THSQ5BH) Intellectual Property Rights: music in this podcast is in accordance with and under license through TechSmith Corporation. https://library.techsmith.com/camtasia/termsofservice

Are you looking to incorporate more video into your business? Are you trying to make your business match the value of your packages you offer? Do you want a way to make your business look as professional as the others using video? Well then you're probably wondering if there is a “RIGHT WAY” to make this transition into video for your business? Well, I have Matt Pierce coming to the virtual stage to talk about all things video so you can get that higher perceived value of your business. You'll discover: ~How to attract new customers with the power of video. ~Why video works better moving visitors through a funnel. ~How to use video as the key piece to retaining your customers. Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy and Camtasia Certification programs. Matthew has been a speaker at multiple learning and development-focused and marketing conferences. He is a regular contributor to various training publications. Matthew has an MS in Instructional Systems Technology from Indiana University. Academy.Techsmith.com Use Code ==> AUTHORITYPROJ10 Get ==> 10% Off ______________________________ Join us on the show live W-F & Bring your questions! YouTube.com/bryansarnoldrocks Join our new community-a think tank for heart-driven thought leaders: ThoughtLeadersImpactGroup.com Sign up for the Authority Letter>>>Get the 3-Part Series on Building your Authority Platform: AuthorityLetter.com

The ifyouaskbetty podcast presents: I have questions about Imposter Syndrome. Listen in as Matt Pierce, Learning and Video Ambassador for TechSmith Corporation, shares how he encounters and copes with Imposter Syndrome. --- Support this podcast: https://anchor.fm/ifyouaskbetty/support

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox These days, video is so affordable and so easy to create it should be a part of every small business owner's content program.   We have access to powerful equipment and gear  built right in to the phone in our pockets. Your smartphone, let's you make quick videos on the fly which can look really good if you know a few tricks. Figure out your audio.  Sure you are shooting video, but if it doesn't sound good, people just won't spend the time watching your video.  Get a tripod and make sure you have good lighting Check that there is nothing out of place in the frame, an open window or something which just shouldn't be there.  Decide what you want to share with your audience, and what actions you want them to take when they are done watching your video Have a distribution plan before you create your video , because each platform, YouTube, Vimeo, Facebook etc each have different size requirements.  About Matthew Pierce Matthew Pierce is an experienced instructional designer, training manager, speaker, and multimedia creator. He currently managers training and development at TechSmith Corporation (creators of Snagit and Camtasia), including overseeing instructional design, documentation, training, and technical support. He also has experience leading and managing the social media, video, Public Relations groups at TechSmith.    

Today, Aaryn & Brandon sit down with Travis Stoliker. Travis is a life-long entrepreneur and a genuinely amazing human.Starting his entrepreneurial journey at a young age running a paper route, he’s been building on the foundation of his entrepreneurial mindset since he was 12. Travis’s professional life started at TechSmith Corporation, where he was a software product marketing manager, eventually making the jump to Liquid Web. Liquid Web was a startup in Lansing that was acquired in 2015. Travis spent almost 10 years there diligently working to grow their sales and marketing channels. Today, Travis is an integral member of the Greater Lansing community. In 2015, Travis and his business partner, Matt Gillet, co-founded Saddleback BBQ, an authentic southern BBQ restaurant with two locations, in REO Town and Okemos. Interested in the books talked about today? Learn more below:Don't Bullsh*t Yourself: Crush The Excuses That Are Holding You Back, by Jon TafferDelivering Happiness, by Tony HsiehComplexity: The Emerging Science at the Edge of Order and Chaos, by M. Mitchel Waldrop, Mikael Naramore, et al.______Love what you hear? Let us know! Better yet, subscribe, listen, & share this podcast. Liking & rating Hatchcast really helps. Like, seriously, the subscribe button—the stars . . . they're calling out to you . . . it helps get the word out. Thank you!Share your thoughts with the Hatchcast team. Ideas about future episode topics? Guests? We read & respond to every message: hatchcast@msu.edu. Follow us on Instagram & Facebook to get a look behind the scenes.Hatchcast is brought to you by the Burgess Institute for Entrepreneurship & Innovation at Michigan State University, in collaboration with the MSU Entrepreneurship Association & MSU Women in Entrepreneurship.Original Music by Kakia GkoudinaEngineered & Edited by Justice KeechCo-created by Aaryn Richard, Tyler Mehigh, & Kurt CregerCo-hosted by Brandon Weaver & Aaryn RichardWomen in Entrepreneurship MSU WE's mission is to inspire, support, & empower women interested in building their ventures.MSU Burgess Institute The Burgess Institute empowers Michigan State University students to learn through action.

Daniel Porta is a senior corporate recruiter at TechSmith Corporation as well as an alumnus from Saginaw Valley State University where he majored in communication. In this episode, Daniel discusses how you can apply for a job especially in these times when recruiting for all companies has changed since the pandemic, and what recruiters really look for in a candidate. LinkedIn: https://www.linkedin.com/in/daniel-porta117/ WMA website: http://msuwma.com Contact: msuwma@gmail.com Song credits: Abstract Orchestra, Fancy Clown - https://www.youtube.com/watch?v=hYhN8is0Syg

Just because you own a business doesn't mean you have to do it all. You need to learn how to delegate tasks to your team so you can go and do what you do best for your business. But how do you pass on your knowledge to your team in an effective and more efficient manner? Good thing we are living in the digital age! In this episode, Meny Hoffman sits down with Matthew Price, a highly experienced structural designer, training manager, speaker and multimedia creator who manages training and development at TechSmith Corporation. Here, Matthew discusses how you, as business owners, can start using video or visual training when looking to give information to your team. He breaks down the importance of taking advantage of this media, its benefits to your business, and more. Bringing a bit of the training in this conversation, he then shares the dos and don'ts of creating “screencasting” or videos for training purposes.

Matt Pierce, Learning and Video Ambassador at TechSmith Corporation, joins the show to talk about the ins-and-outs of storytelling with video. Including how you get started, audio quality, personality, and how to engage your audience. A great discussion for anyone new or experienced in this space. Plus, Matt secretly throws in a possible RIP term that we should no longer use when creating video. What that is…well I can't tell you until you listen!TECH SMITH ACADEMYBe sure to check out Tech Smith Academy for plenty of tutorials and tips on getting started with video https://academy.techsmith.com/. CONNECT WITH USIf you have any feedback or want to join in on the conversation, connect with us via LinkedIN, Twitter (@bobbyhollywood), or email our show at learninggeekspod@gmail.com. DISCLAIMERAll thoughts and views are of our own.AUDIO CREDIT"Seagulls Stop it Now" by Bad Lip Reading. Check them out at https://www.youtube.com/user/BadLipReading

In this episode, Julie is joined by Jill Rinckey, Employee & Community Ambassador for TechSmith Corporation, to help breakdown the factors that shape an organization’s culture as well as metrics, tools, and questions to ask employees.

In this episode, Julie is joined by Jill Rinckey, Employee & Community Ambassador for TechSmith Corporation, to help define organizational culture, why its important, and who ultimately "owns it."

Instructional Designers In Offices Drinking Coffee While Chris is away for this week's episode, Brent continues the conversation on Part 3: Audio in eLearning with Matt Pierce from TechSmith Academy! During this session, the two will chat about the lessons learned while creating the audio for the videos in the TechSmith Academy. Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. Matthew has been a speaker at multiple learning and development focused and marketing conferences. He is a regular contributor to Training Magazine, and has been an author for Content Marketing Institute, ReelSEO, and various other training publications. He currently leads TechSmith's customer education initiative around video. Learn more about Matt through his LinkedIn and check out TechSmith Academy! Matt's LinkedIn: https://www.linkedin.com/in/matthewrpierce/ TechSmith Academy: https://academy.techsmith.com/ Become virtual friends with the gang: Brent: https://twitter.com/bschlenker Matt: https://twitter.com/piercemr Chris: https://twitter.com/Chris_V_W Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

Video marketing is no longer the future, it is the now, and it’s becoming more and more attainable according to this week’s hosts, Marcus Sheridan and Sherri Powers. Marcus is the Founder and CEO of The Sales Lion and Sherri Powers is the Director of Marketing at TechSmith Corporation.Marcus works to share with his audience the basics of video marketing so that they can meet consumer’s expectations. “If you say, "It's our people that make us different," it doesn't matter because everybody else in the marketplace is saying it. Unless you show it, it's not true. Or if you say, "Our product or service is the best," doesn't matter because everybody else is also saying it. Unless we show it, it's not true.”Marcus gives us some Video Marketing tips on his Sales Lion Youtube channel.Sherri believes that the key to successful video content lies in authenticity: “One of the biggest hang-ups I see marketers having in creating video is the fear that it had to be perfect. Or that a video's not a video if it's not perfectly polished, with an intro and an outro and all the right transitions in between. I think some of the most successful content that I've seen out there is just brands being authentic.”Watch these two video experts as they discuss their own approaches to sharing video marketing knowledge with their audience and clients.https://enterprisemarketer.com/podcasts/m2m/season-01-show-03/

TechSmith provides software that helps you communicate more effectively with shareable images & videos. Software applications such as Snagit, Camtasia and Coach’s Eye are highlighting the importance of video, visual communications, and how communication is shifting to video. Founded in 1987, TechSmith Corporation prides itself in providing practical business and academic software products that can dramatically change how people communicate and collaborate. TechSmith enables users to work more effectively wherever they may be, and ensures that the process of creating, sharing and collaborating around content is simple and intuitive so that others can learn from their knowledge. I invited TechSmith CEO Wendy Hamilton onto the show to find out more.