Podcasts about unstoppable ceo podcast

This week, we've got a special episode of The Unstoppable CEO™ Podcast. Normally, I'm the one doing the interviewing, but not this week…My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.I think you're really going to like this…Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.Listen to this and you'll have a “checklist” for every marketing and sales effort in your business.

In today's episode, I chat with Steve Gordon, the Talahassee-based Founder of Unstoppable CEO Press, an organization supporting abundance-minded entrepreneurs, business owners, and professionals with packaging their best ideas and using them to attract meaningful clients. Steve's also a prolific net-worker. We were introduced through a mutual contact, and it quickly became clear that our lives had several parallels. We each had stories regarding the transition from corporate executive to entrepreneur. We each believe in the power of thought leadership in building your brand. And we bonded over a shared bias for action. Steve's passionate about writing books, and he helps leaders and entrepreneurs alike go from idea to publishing in 90 days. As someone who's been thinking a lot lately about writing a book myself, Steve was able to dispel some tired myths for me. Writing books is hard. It takes forever, And you'll need to spend weeks, if not months, promoting your title if it's to get any attention in a crowded marketplace. Steve took apart each of these arguments and certainly gave me a needed nudge towards starting the process of beginning to consider writing a book. Baby steps, folks. Jokes aside, I had a fun time connecting with Steve and hope you enjoy our conversation. Steve GordonSteve Gordon is a 2-time entrepreneur, bestselling author, marketing strategist, consultant, and speaker. He's interviewed 183 of the top entrepreneurs in the world as the host of The Unstoppable CEO Podcast and his books have helped thousands of business owners attract better clients and get paid more. And, as the founder of Unstoppable CEO Press, he's helped dozens of entrepreneurs write a book that lands clients, premium fees, and speaking opportunities.LinkedInWebsiteThinking Inside the BoxConstraints drive innovation. We tackle the most complex issues related to work & culture. And if you enjoy the work we're doing here, consider giving us a 5-star rating, leaving a comment & subscribing. It ensures you get updated whenever we release new content & really helps amplify our message.LinkedInInstagramTwitterWebsiteApple PodcastsGoogle PodcastsSpotifyStitcherPocket CastMatt BurnsMatt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.LinkedInTwitter

Achieving wealth is about more than just money - it is about putting in place strategies that will enable perpetual wealth in a family. In order to create wealth, it is important to have the right mindset and to be clear about one's values. Success starts in the mind, and Prosperity Thinkers help people to achieve this success. In this special, bonus episode, Kim Butler speaks with Steve Gordon, the host of The Unstoppable CEO Podcast. Kim talks about how families can achieve perpetual wealth, and how it is something that can be passed down from generation to generation. She also shares how financial education is lacking in our society and how banks and other financial institutions do not teach people how to build wealth. Kim reiterates the value of whole life insurance and having the perpetual thinking of building sustainable wealth. Best-selling author Kim Butler and Spencer Shaw show you how to take more control of your finances. Tune in to The Prosperity Podcast to learn more about Prosperity Thinkers thinking and strategies today! Do you have a question you would like answered on the show? Please send it to us at hello@prosperitythinkers.com and we may answer it in an upcoming episode. Who's The Guest? Steve Gordon is the host of the Unstoppable CEO Podcast and has published more than 400 articles on marketing and sales for professional services firms. He is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Links and Resources from this Episode For resources and additional information of this episode go to https://prosperitythinkers.com/podcasts/ Connect with Kim Butler Perpetual Wealth Book Family Legacy Card Game Prosperity Thinkers https://www.linkedin.com/in/kimdhbutler/ https://www.facebook.com/kimdhbutler/ Connect with Steve Gordon https://unstoppableceo.net/ https://www.linkedin.com/in/gordonsteve https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-podcast/id1198412298   Highlights What is wealth? The importance of wealth in our lives Different aspects of wealth Concepts from the book Perpetual Wealth How the Family Legacy Game drives conversation Importance of a legacy mindset Why long-term thinking in financial planning should be a top priority Whole life insurance as a perpetual wealth strategy for businesses Dealing with your digital footprint The importance of planning your life after death Special Listener Gift Free eBook: Activating Your Prosperity Guide. Kim Butler's groundbreaking eBook/ audiobook explains why typical financial advice may be sabotaging your wealth... and what to do instead! Call to Action Get access to our first beta list: Email hello@prosperitythinkers.com using the subject line Cash App Review and Subscribe If you like what you hear please leave a review by clicking here Subscribe on your favorite podcast player to get the latest episodes. iTunes Stitcher RSS

If you're looking for advice on how to be an unstoppable CEO, then you need to listen to the Advisor Advantage Podcast with Steve Gordon. In each episode, Steve provides insights and tips on what it takes to be a successful business owner or financial advisor. He also shares his own experiences in building businesses and working with clients. One thing that makes the Advisor Advantage Podcast so attractive is its focus on actionable advice. Steve doesn't just talk about theoretical concepts - he tells you what works and what doesn't work when it comes to talking to prospective clients. And he always has two questions in mind that will help you progress in your business. Get ready to take it to the next level! To learn more about the Prosperity Economics Movement http://prosperityeconomicsadvisors.com/how-to-keep-your-mindset-positive-bonus-episode  Who's The Guest? Steve Gordon is the host of the Unstoppable CEO Podcast and has published more than 400 articles on marketing and sales for professional services firms. He is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.   Links and Resources from this Episode https://unstoppableceo.net/ https://www.linkedin.com/in/gordonsteve https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-podcast/id1198412298  Show Notes The Unstoppable CEO: Who is Steve Gordon? What is Steve building these days? What makes the book attractive and of interest to readers? Talking to prospective clients: What works and what doesn't work? Steve asks one to two questions that help people progress. The actions that Steve wants business owners to slash financial advisors to take. Call To Action Get the Million Dollar Book for FREE Access the Zoom Recording Here: Link: https://us02web.zoom.us/rec/share/bhP5zqnxd2wby05mzaDZ8iEKjKMwCZxi3eO3rQ-Q-ooxtk4rEcbNE3BmxO4gKjUF.KpIggJ_UQCsxGkNV  Password: MAG#$&X0 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. iTunes Spotify Stitcher RSS

Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares Why a business owner/entrepreneur should write a book Why it's OK if someone else has written the book that you should have written Why writing a book is a must in this age of commoditization How not to give away all of your secrets for free Why the textbook model won't work for your business How transformational books lead to business The three types of books The best way to launch your book How to leverage your book to get speaking gigs

Have you dreamed of writing a business book? Not sure where to start? Then listen up! In this episode of the Wealthy Woman Lawyer® podcast, I welcome Steve Gordon, 5-time author, CEO of The Unstoppable CEO, and host of The Unstoppable CEO Podcast. In this episode, I get to pick Steve's brain about what it's like to write and publish books that promote your business and get clients clamoring to hire you.“It's really difficult to try and encapsulate all of your knowledge, all of your wisdom, into a book and at the same time, it is the single most powerful way to demonstrate to your future clients your expertise and prove that you are the expert that you claim to be.”  – Steve GordonListen in as Steve and I discuss… The powerful advantages of writing a business book that not only serves your ideal prospect but positions you as the go-to expert in your practice area. Steve's experience writing five best-selling books and the impact it had on his business. (You won't believe what his first book did for his business growth!) How to avoid sharing “too much” in your book. Is there an ideal length for a book? (Hint: the short answer is “yes.”) How you can write a good business book in as little as 30 days (Steve's helped many of his marketing company's clients do just that). Ideas on choosing your best topic and title. The special deal Steve has put together to help members of the Wealthy Woman Lawyer® community get from book idea to PUBLISHED in just 90 days. And much more!“The most valuable thing you can often do for someone is identify for them a really big problem that they're unaware of or that they only minimally perceive as a problem… and giving them that can sometimes save a person's life.” – Steve Gordon The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer.®  We help women law firm owners scale their law firm businesses to and thru $1M in gross annual revenue with total ease so they can fully fund—and still have time to enjoy—the lifestyle of their dreams! If you want to know more, visit our website at www.wealthywomanlawyer.comor follow us on Instagram @wealthywomanlawyer.  Also, you are invited to join our free Facebook group, Wealthy Woman Lawyer. See you on the inside! Warmly, Davina Mentioned in this episode: • Schedule a call with Steve to discuss the Magnetic AuthorTM opportunity• Listen to Steve's podcast, The Unstoppable CEO Podcast• Visit The Unstoppable CEO website• Connect with Steve on LinkedIn • Follow Steve on Twitter• Connect with The Unstoppable CEO on Facebook

Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting During our conversation, Steve shares: Why start a podcast versus other influencer platforms Why Steve stopped going to networking events The three kinds of guests you could have on your podcast and why each one of them is important The first step to design your podcast The step-by-step process to get referrals from podcast guests. How to make it easy for your guests to be prepared  even if they have never had a podcast interview How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients How to extend the conversation past the podcast interview so that you can find ways to collaborate in business The follow-up process after the interview has been completed and when it's officially published Your audience:  how a podcast can allow you to develop a deeper relationship with them About Steve: Steve's words of inspiration are to be persistent. No matter what, be persistent!  Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients. Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo http://linkedin.com/in/gordonsteve/

Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game.We talk to Ari Galper, who is the World's #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.We talk about: Myths in sales Why the beginning of the sales process is the most important part Using language and tone to diffuse pressure and trigger trust Breaking out of antiquated sales habits The One Call Sale®  And more

1,767 days…That's how long we've published The Unstoppable CEO™ Podcast. And today we publish Episode 250!When I started the podcast I committed to myself that I would publish weekly for 10 years. We've still got a long way to go, but as we approach the halfway point (just two months away) I stopped to reflect on what I've learned so far, and on the biggest benefits to publishing for 250 weeks in a row.Here's what you'll find when you tune in today… The magic ingredient that trumps every hack, tactic, and shortcut ever discovered The little secret I use to keep motivated that you can use and copy today The one thing that's lead to the very best episodes of the last (almost) five years

If you have not already heard of today's guest, by the end of this episode, you will be google searching how you can get your hands on more of his material. Or at least that is what I did when I first came across his content. Kerwin Rae comes today as a highly sought after business strategist, author, speaker and host of the Unstoppable podcast. I had the opportunity to be interviewed on his show last month, and knew that I needed to share him with my audience. What I love about Kerwin is that while he is a business coach and strategist, you will soon see that he is an expert on studying the psychology of influence and works with people to become their best selves, which in return, helps them to exponentially grow in their business. I am confident that this will go down as one of the favorite episodes to date. Kerwin Rae Resources:InstagramFacebookTwitterKerwin Rae on YouTubeUnstoppable with Kerwin Rae PodcastKerwin Rae Website If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox. Sign up for the next DAC Bootcamp Follow me on Social Media:Amy on IGAmy on Facebook Resources:AmyLedin.comLean Bodies Consulting (LBC)LBC University 

Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We're going to talk about selling in the new world of sales where trust really is the name of the game.We talk to Ari Galper, who is the World's #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.We talk about: Myths in sales Why the beginning of the sales process is the most important part Using language and tone to diffuse pressure and trigger trust Breaking out of antiquated sales habits The One Call Sale®  And more

Steve is the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.He's a bestselling author of 4 books; Podcast Prospecting, Unstoppable Referrals, Exponential Network Strategy and the Follow Up Formula.Through his firm, Steve helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.You may remember him from a recent Expert Panel: Becoming Limitless that I hosted.Topics:Fundamental challenge for people operating a service based businessProduct based businesses are usually specialized within the business, into separate teamsThe feast and famine cycle'We help the business owner realize the business that they really want to have'All those marketing methods do work, but they don't work for everybodyWe help them create leverage, with a very small time footprint, create consistent business developmentBook number one took about 35 days start to finishMarry your expertise to a solid and simple processWe have the book blueprint, where we breakdown to the key points in the chapter, and each key question to ask each key point, so there's never a blank pageThis is how you can get books done in record timeIt's often as simple as 30 minutes per day, Monday to Friday, for 19 days to have the book writtenYou're a walking talking package of your ideas, but I've to sit with you to sell me your ideasA book is a more efficient packaging to sell your ideas than you"I've a bunch of books printed up, I'd love to gift to people in your network you think would appreciate them"It's a very different proposition, a very different ask"If you're gifted a book you're not even interested in, I'm still grateful they thought of me. It has very high perceived value"All of those authors on your bookshelf, literally own real estate in your worldOften clients say, 'a friend gave me your book, I didn't read it, but I really need what it says on the cover, can you help me?'Authority: You're literally the one who wrote the book on the subjectIt's about getting yourself in a place where people can discover youThis is not about selling 50,000 copies and being on the New York Times bestseller list.Typically you spend $100k-$200k to be get on a bestseller list99% of business owners with expertise need a lead generating book which multiplies their ability to get their message outWhat you do when you run out of relationships and networking events don't tend to have the people you need to talk to as they've sent representatives if at allIt was shockingly easy to get a business owner that I couldn't call on the phone, to accept an email request to be on my podcastA podcast is great for creating relationships, for leading the collaborationWhy selling your expertise is fundamentally different in selling anything elseIf you follow much of the sales training advice you'll just erode trustWhy snake oil salesman are why doctors are so trustedThe client must fully trust the prescription that you give themEven if you don't have legal fiduciary responsibility, it's how we should be approaching our clientsFor one hour a week you can have all your marketing and relationship building done"Anytime there's a problem, even if it's not yours, you lean into the problem. It's never a question of fault, it's how do we fix it?"Steve's most instructive failures and setbacksIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations.

On this week's episode of the Unstoppable CEO Podcast, we speak with Alistair McBride, Director of Al McBride Coaching & Development. Al is a coach, facilitator, and trainer who has started numerous small businesses and is a regular guest lecturer and facilitator at multiple universities in Ireland, talking about cognitive behavioral coaching, entrepreneurship, and innovation. He coaches executives and business owners across many industries, focusing on the topic of the psychological edge in negotiation. He is also the host of the Dealing With Goliath Podcast, which focuses on sharpening the psychological edge for business leaders.We chat with Al about his innovative methodologies, as well as: A peek into the world of art dealership Overcoming AI commodification concerns The critical questions to ask to determine value How to cultivate long-lasting, trusted relationships during negotiations Tailoring your approach for clients and transactions to be effective every single time And more

On this week's episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.We chat about methods and actionable strategies for branding, as well as: The importance of nailing down the messaging before creating visuals The one-sided nature of storytelling and how to engage customers in conversation The three specific points that you need to be in every conversation The metrics used to measure the success of a rebrand And more

Our guest on this week's episode of the Unstoppable CEO Podcast is Manuel Astruc. Manuel is a Board Certified Psychiatrist with over 20 years of experience running a private practice in the addictions field and serving as the medical director of Saratoga County Alcohol and Substance Abuse Services. He also coaches entrepreneurs who are facing burnout, or who have realized that something has to change in their business, helping them to break cycles of self-sabotage and underperformance to shift toward growth and success. His ultimate goal is to integrate his coaching and mental health treatments to replace limiting beliefs with long-lasting paradigm shifts.We chat with Manuel about overcoming his own battles with alcoholism and depression, as well as: The big impact of his twin sister's optimism, despite her own illness The four pillars to practice to bring more happiness into your life Ways we numb ourselves and the excuses we use to keep ourselves in the cycle  The three things to remember when you or someone you love is going through hard times And more

On this week's episode of the Unstoppable CEO Podcast, we speak with Chris Ross. He's one of the world's leading experts on high-performance sales teams, the host of the Win-Win Effect Podcast, and the Founder of the broadcasting media network, Winject Studios. He has also created two nationally accredited sales and business programs operated by over sixty trade schools and is currently building a podcasting powerhouse, teaching others how to grow their leadership.“You have to make the proper adjustments and be alone in your own thoughts to understand what you need to do in certain moments and if you're aligned with your own core values and what you really want. If you're not, you're going to fail in entrepreneurship,” says Chris. We chat with Chris about creating a career in educational sales, as well as:  Developing emotional intelligence How to ask better questions and create better podcast conversations How to change your life by changing your thoughts Making an impact and taking it to the next level And more

On this week's Unstoppable CEO Podcast, we speak with special guest, Danielle Grant. Danielle is a no bullsh*t mindset mentor, entrepreneur, and motivational speaker. She's the founder of Your Mindset Mentor and host of the Mind Vibe Podcast, providing entrepreneurs deep wisdom on their own mindsets to heal and awaken to their consciousness.“When I can move someone out of ego thinking and ego behaviors, and align them with very conscious thinking and conscious behaviors, the actions become a lot easier. The money aligns a lot better, you don't feel as flustered, and you're not scrambling all the time because you're very conscious; all of your actions are conscious, you're trusting, and you're aligning,” says Danielle.We chat with Danielle about subconscious attachments and how they turn into patterns in our lives, as well as: Questions to ask yourself to move past limiting beliefs The Three-Step Mindset Framework Why many people quit before they've begun Evidence that limiting beliefs are being overcome And more

On this week's episode of The Unstoppable CEO Podcast, we speak with Matt Deutschman. Matt is the Owner and President of Doubletake Promotional Marketing, a company that specializes in custom branded promotional products for colleges and universities, and professional service firms in the finance industry. He founded Doubletake in 2010, and is the fourth generation in his family in the promotional marketing industry after his great-grandfather and grandfather began the Paulmay Co. in 1935. Matt says, “It's all about understanding our client— best understanding their marketing strategy, what their brand is all about, who their target market is, and how best to reach them.”We chat about adapting for longevity, as well as: The role of delegation in business growth Best practices during hiring for building a trustworthy team Pivoting during the pandemic Nurturing client relationships And more

Our special guest on this episode of the Unstoppable CEO Podcast is Lee Richter. She is the Founder and CEO at Richter Communications, and the Chief Visionary Officer, Speaker and Global Leader at Go Ask Lee. She's also a member of the Forbes Business Council, CEO of the Event Planners Association, and the Founder and Executive Director of the Pet and Wildlife Fund. Lee is a master of launching successful businesses and assembling teams to accomplish visionary goals.“The world needs the black and white story. The world needs the all colors included story. And that's what I bring as a multiplier. I bring all the different versions, the different perspectives, I bring different views together. And it tells a different tapestry of stories that way,” says Lee.Lee shares her formula for developing a successful team, as well as: Collaboration between simplifiers and multipliers Cultivating a team to care for aspects of business outside your wheelhouse Task management for allowing your team to thrive ELF mentality And more

We did it! This week we hit Episode #200 of The Unstoppable CEO™ Podcast.In this week's episode, I share what I've learned after doing 200 episodes of the podcast. There are lessons here for anyone wanting to start a podcast or anyone who has one, and there are lessons you can take and apply to your business development if you never host a podcast.I am absolutely grateful for YOU. The fact that you're here and you listen each week is awesome, and I hope the ideas we share serve you well.Here's what you'll find when you listen… The major impact the podcast has had on my network. How we doubled revenue. The advantage we gained when COVID hit. My biggest surprise result from 200 episodes and nearly four years of the podcast. And a lot more.

On this week's Unstoppable CEO Podcast, we speak with Bill Bloom, RICP. Bill is a lifetime income provider, husband, father, sailor, and abundant thinker. He focuses his time on making others' lives better through the Retire as You Desire process. Bill says, “I'm passionate about helping people create lifetime income streams from the resources and monies that they've saved from their businesses and figuring out ways to give people purpose in their life so that they can actually Retire as You Desire and enjoy their lives.”We chat about Bill's new book, Money Habits for Success, as well as: Abundance mindset Investing with purpose Retiring as you desire And more

What You'll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He's the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve's ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve's Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You'll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He's the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve's ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve's Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

It makes little sense for service providers to invest heavily in advertising when all you want is for a few dozen clients to come out of the funnel each year. For entrepreneur, author, and podcast host Steve Gordon, building an effective referral network is a better way to attract quality clients. Steve is the Founder of The Unstoppable CEO™ and host of The Unstoppable CEO Podcast. Today, he joins Larry Weinstein on the show to give us the five things marketers need to consider to efficiently attract the clients who are the best fit for your business. Known in some circles as the “guru of referrals,” Steve firmly believes that effective marketing does not need to be sophisticated or costly if you have the right strategy. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

A proven way how you can grow your business fast, actually exponentially. Steve Gordon, bestselling author, founder of The Unstoppable CEO™, host of The Unstoppable CEO™ Podcast, author of over 400 articles on marketing for service businesses...

How can you become an unstoppable CEO? Well, Steve Gordon, bestselling author, founder of The Unstoppable CEO™, host of The Unstoppable CEO™ Podcast, author of over 400 articles on marketing for service businesses has some ideas for us.

In this episode of The Client Catching Podcast I'm talking to a true Master when it comes to growing a successful, value-focused service firm, without needing to become a “hardcore closer” or undergo a personality transplant... He's the bestselling author of The Exponential Network Strategy & Unstoppable Referrals, host of the Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm Unstoppable CEO, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. So if you want to know how to get great clients at premium fees, and do it in an authoritative way without having to be all "salesy", you're going to love listening to my guest today, Steve Gordon! On this episode: * Why marketing & selling a service is a whole different animal * How to build trust and reduce risk in the mind of your ideal clients * The 3 systems you need to grow your service business * The ONE thing that will get you more clients * Why a podcast can solve 2 of the biggest marketing challenges you face today * The big “secret” about marketing tactics * Why the way you're being told to use “funnels” doesn't work when selling a service * The “silver bullet” for getting more clients (not what you think…) And much more! Resources Mentioned In This Episode: Get Steve's Book, Video Training & Audio Version (free) - The Exponential Network Strategy Visit Steve's website - UnstoppableCEO Listen to The UnstoppableCEO Podcast on iTunes Take The Business Growth Stage Scorecard As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise, you'd probably be listening to a different podcast! And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone. So how do you know the best ones to use for your business? That's why I created the Business Growth Stage Scorecard It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now. Click here to find your score! Happy Fishing! Adam

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of. Welcome to the show, Steve! Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He's the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. “just get started. Whatever it is you are thinking about doing, whether you are starting a business, whether you are in business and you are thinking about taking some step, you learn a whole lot more along the way then you do when you are sitting contemplating the journey… There's only so much you can plan and you learn a lot more once you begin interacting with the marketplace on any level. So get out and do it.”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6Oo

If you've ever been concerned that your home life suffers because of your business – and who hasn't – you'll want to listen in to what Bradley Callow has to say. With his Rich Legacy organization, Bradley specializes in empowering families to not just have better relationships but also ensure that kids avoid the pitfalls of adolescence in today's world. Bradley's own troubled past inspired him to take on this mission. And you'll be surprised how he sees many parents today actually unknowingly sabotaging their children's future. He's got plenty of strategies for avoiding that fate too. He even offered his personal cell number – you can text him to schedule a free coaching call. You'll have to listen to the end for that. Along the way, you'll discover… Work/Life Balance is impossible – and what to do instead How to be “intentional” with your family time Why hardship and failure are vital for personal growth Ways to “plan” your family like you do your business Tips for changing kids' behaviors now so it doesn't become a lifelong issue And even more... Timeline 00:11 Today Steve speaks with Bradley Callow, the creator of Rich Legacy, a programme that helps affluent families connect with their children. 01:16 Bradley rejects the term “Work-life balance”, he prefers “work-life integration”. 02:24 On the outside Bradley seemed to have the ideal childhood, in reality, he was on drugs at 11 years of age. 08:52 Steve talks about how pain can be a good teacher. 10:17 Bradley talks about “helicopter parents” and even “bubble parents”. He describes the problems with both. 12:15 From his own experiences Steve talks about kids not being given the chance to fail. 14:01 Bradley explains his parenting approach to helping parents connect with their kids. 19:58 Bradley speaks on intentionality and how prevention is so much better than cure. 23:35 Bradley does something no other Unstoppable CEO Podcast interviewee has done…given out his personal cell number for you to contact him. 25:24 Bradley give us some articles on his site to check out. 26:41 Bradley sets out a personal challenge to all of us with families. Mentioned in the show https://richlegacy.com https://myfathersonretreat.richlegacy.com https://betterdads.richlegacy.com Enjoyed this episode? Rate this podcast on iTunes >>

Welcome to EPISODE 50!!!!!This is Episode 50 of The Unstoppable CEO™ Podcast, and it's a biggie…My guest is Perry Marshall, best selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.But today, Perry and I are diving into his latest book—Evolution 2.0. Perry's a brilliant marketer and a disciplined engineer.This is a fun, deep, and very different interview, that will expand your thinking.And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You'll have to listen to find out.I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.26:28 Perry talks the work of biologist Barbara McClintock.35:25 Steve takes Perry's point on gaps in evolution and shows how it's happening in business today.37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.45:37 Perry explains his bacteria theory further.47:38 Steve picks up on the fact the evolution is fractal.52:55 Perry explains what The Evolution 2.0 Prize is.55:24 Perry tells us how best to get in contact with him Mentioned in the show  Evolution 2.0 80/20 Sales and Marketing The Ultimate Guide to Google Adwords The Ultimate Guide to Facebook Advertising https://naturalcode.org https://perrymarshall.com https://cosmicfingerprints.com Enjoy this podcast? Leave us a review on iTunes.

Something's been really bothering me lately and until just a few weeks ago I couldn't put my finger on it… I work with a wide range of business owners. Some with businesses in the multi-tens of millions of dollars in revenue. Others just starting and over the $100,000 mark. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. And that bugs me. I've been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I'm skeptical… So I dug deeper. And I did find it. The difference? Confidence. The successful ones have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster. The unsuccessful…they have some. But they're often riddled with doubt. And they look outside to build their confidence (and are often disappointed). Confidence is the “killer app” for entrepreneurs… Fascinating. And what's most interesting…the really simple way the highly successful manufacture their own confidence. It's all inside today's episode of The Unstoppable CEO Podcast. Listen now...  

Have you ever seen that wooden wall that Marines must climb as they race through the obstacle course in basic training? It's 30-feet high, straight up.  In business, we like to construct walls just like that and plant them right between ourselves and our goals. We do it unconsciously…even as a protection…and often we don't even realize we've put up the wall we're staring at. My guest on this week's Unstoppable CEO Podcast is a master at helping entrepreneurs see the walls they've built, and cut holes in them (so you can walk through, instead of climb over), His name is MJ Fitzpatrick, and in this 30-minute interview, he'll help you discover… The right way to approach work/life balance – it's not what you think Why you shouldn't try to be “right” – and what to do instead The power of language to self-sabotage or put you in the mindset for achievement How to shine a light on the blind spots that are holding you back from success The importance of leaving comfort behind to experience real growth How you can find joy in your business – and leave stress out of the equation Listen now... Timeline 00:12 Steve introduces M.J Fitzpatrick, a young Australian who teaches people to update the process of their thinking. 01:47 M.J tells us his extraordinary background which led him to where he is now. 05:03 M.J discusses the process behind “think about your thinking” and incentive drove bias. 07:30 Steve and M.J discuss unconscious thinking. 08:57 M.J talks about learning from Napoleon. 12:20 M.J explains how he works with people to find and fix their “blind spots”. 14:32 Steve talks about his mentor Dr. Sukumar and how your life is like a movie. 16:23 M.J talks about facing your fear and not having any excuses. 21:16 M.J explains how he works with people. He makes the distinction between business problems and life problems. 23:26 Steve talks about the work-life balance and how it really isn't about time, while M.J tells us to fill our work life with things we enjoy doing. 28:21 M.J tells us the importance of what questions we ask ourselves. 29:31 M.J tells us how to get in contact with him and if you do he'll give you 99% of his content for free! Mentioned in this episode: Lawrence Krauss  Napoleon  Dr. Sukumar  Louis C.K  www.mjfitzpatrick.com   

This week, we've got a special episode of The Unstoppable CEO™ Podcast. Normally, I'm the one doing the interviewing, but not this week…   My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.   I think you're really going to like this…   Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.   Listen to this and you'll have a “checklist” for every marketing and sales effort in your business   It's available now…go listen   Timeline:   00:11 This week's episode is with Steve and his friend John Curry discussing the  7 principles  of Marketing and Sales just after a conference call Steve just had with his clients. 01:47 Discussing begins. 02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”. 05:10 Steve talks about how mindset is so important in gaining new clients. 08:47 “Everybody is chasing tactics if you follow marketing on the internet”- Steve 11:51 Principle #1: Trust 21:05 Principle #2: Confidence 26:40 Principle #3: Purity of Intent 32:37 Principle #4: Risk Reduction 35:11 Principle #5: Focus 38:13 Principle #6: Compelling Offer 42:56 Principle #7: Persistence 49:25 Steve explains the Growth Mindset Scorecard. Mentioned In this Episode: John Curry Billy Mays Unbeatable Mind by Mark Divine

How would it change your business if you had a 4-week waiting list of people who wanted to do business with you?  And, you had prospects that called and said, "I'm ready to go, I have the money, I don't want to wait... Nice problem to create for yourself. And a problem Clayton Morris has created in his firm. You may know the name Clayton Morris, he's the weekend anchor of the #1 news program in the U.S.--Fox and Friends, on the Fox News Channel.  When he's not on TV, Clayton runs Morris Invest, a real estate investment company. And, in the last year, he's doubled the business, through some very smart marketing. In this episode of The Unstoppable CEO Podcast, I sit down with Clayton to unpack the secrets to his success (hint...it has little to do with his "celebrity"). This is one of the best looks at simple and effective marketing that you'll find.  Listen and you'll discover... How Clayton finally got his marketing right...now he and his team have a 4+ week waiting list to schedule a sales call... Clayton's method for identifying good fit clients (and how to weed out prospects that won't take action)... How action informs your decision making... The critical factor of trust in business, and how to build it with your marketing... The importance of getting your prospects to "speak your language" before you ever try to sell them anything... And even more. Listen now... Timeline 01:15 Clayton tells us how his entrepreneurial spirit began after witnessing his father lose his job at an early age. 04:15 Clayton's ability not to take “no” for an answer was the starting point for the success he's had in his career. 07:18 You've got to hear Clayton's analogy of playing NES's Legend of Zelda for having the courage to step into the unknown! 08:56 Clayton tells Steve that working with his clients is much like having them in therapy because he urges them to “let go”. 14:01 Clayton's philosophy on marketing is to “give it away & don't hold back”. 18:47 Clayton tells us what he's most excited about in the future for his business. 24:08 Clayton explains why he doesn't use his celebrity status to push forward his business, and it works! 26:05 Clayton is reading a lot about consciousness, including The Surrender Experiment by Michael Singer. 28:39 Clayton tells us how to get in contact with him. Mentioned in this episode: http://morrisinvest.com/ http://morrisinvest.com/podcast/  Natali Morris The Surrender Experiment by Michael Singer Rate this podcast on iTunes  

We've all been there... You know where you want to go, but you're stuck. Everything you try to push past the block isn't working... In this episode of The Unstoppable CEO Podcast, I interview David Shriner-Cahn, of TEND Strategic Partners, about his process for "smashing the plateau." David's an expert at helping business owners identify the block and develop strategies for overcoming it. In this episode, you'll discover... Why it's essential to develop measures for success, and why one target number is the wrong approach... The importance of Plan B (and C, D, and E...) How to define "what it means to win" to you... The good, better, best planning approach... How to reverse engineer your long-term objectives... The importance of preparing for the obstacles that are bound to get in your way and build a support system you can lean on when they do... You won't want to miss this episode... Timeline 00:13 Steve introduces David Shriner-Cahn, the host of Smashing the Plateau. 01:15 David starts us off by talking about the little talked about the fact that being a business owner can be a lonely place. 02:42 David started off as an engineer and this is where he developed his analytical approach to business and that there is more than one way to get the job done. 05:23 “Success is not an absolute, it is a scale” 09:08 David talks about the real reason for starting Smashing The Plateau- to help people in existing organizations move to greater success. 11:27 Steve outlines his reasons for starting his podcast and of the importance of staying focused. 13:55 David talks about “Reverse Engineering” your future. 16:17 David explains to us the importance of peer support. 20:35 Steve concurs with David on peer support and how impartial critique is vital. 22:39 David continues further by talking about surrounding yourself with people who have shared values. 27:17 David talks about his “curated” learning events, explains what happens there and the results he's gotten. 31:46 David tells us how to get in touch with him. Mentioned in this episode: Smashing The Plateau John Lee Dumas- “Entrepreneur on Fire” www.tendstrategicpartners.com David's phone number:  212-731-0770

If you've ever felt like you were on a never-ending hamster wheel, you'll want to tune-in to this week's Unstoppable CEO Podcast episode... Matt Inglot--a successful marketing agency/consulting firm owner and the guy behind freelancetransformation.com--flipped his agencies model from needing lots of clients (and struggling)... To needing a small number (he calls it the 3-10 rule) to be profitable. Matt shares his secrets to attracting clients consistently, AND why he turns away 80% of the prospects that contact his firm. We talk about... How to engineer small wins in your business (so you're not sucking wind waiting for a home run)... Why it's harder to sell when you need a client (and how to quickly overcome it)... How to assume the "surgeon's posture" when you're talking to a prospect... And a whole lot more. Listen now... Timeline 00:13 Steve introduces Matt Inglot 01:11 Matt begins by telling us how he started off in business really young when he realized there was a different way to earn a living. 03:51 Matt talks about how he needed to restructure his business to focus only on worthwhile clients. This focus has led him to the point where he turns down 90% of prospective clients in 3 mins. 8:10 Matt explains the situation that led him to restructure and the cuts he made to revamp the business. 12:52 In order to help other business not to make the same mistakes he did, Matt set up Freelance Transformations. 15:06 Matt explains his 3-10 rule. If you need more than 10 clients then there's probably something wrong with your business model. 17:36 Steve expands on the importance of consistency in business to gaining clients. 23:03 Matt says always stick to your prices, never bargain down. Mentioned in this episode: Freelance Transformation (website) Freelance Transformation Podcast  Start with NO Jim Camp

One of my business mantras is “Cash ain't cash unless it's cash...” I heard that from the late Red Scott. He was the CEO of Snapper Lawnmower and the CEO of Vistage Florida. His point is simple... Receivables “ain't” cash. Your line of credit “ain't” cash. Your brand “ain't” cash. Cash is cash. Sometimes it's easy to believe otherwise in business... In this week's episode of The Unstoppable CEO™ Podcast, I talk with Justin Krane, author of Money: You Got This. It's the best guide to controlling your money, specifically written for entrepreneurs. In this episode, you'll hear... The importance of “return on life” as a metric. Why the old work for 50-years, then retire model is broken. How to understand both sides of the money equation and why focusing only on cutting back is short-sighted. The vital importance of paying yourself first in your business, and how to do it. How to create a plan for the money in your business. Avoiding cash flow problems...'cause cash ain't cash unless it's cash! This is a subject that isn't talked about very often in business, but it's an important conversation. I know you'll enjoy it!   Timeline 00:12 Steve introduces Justin Krane. 01:38 Justin tells us how he started off in business, from working on Wall Street to the effect 9/11 had on him to the inspirational talk he heard from a blind Olympic weightlifter 04:39 Justin's philosophy “ Return on Life” is what he considers makes him unstoppable. The opposite philosophy he got from Wall Street. 06:44 Steve points out that there isn't the finishing line for careers there once was. 07:43 Justin explains the difference between savers and spenders. 09:28 Justin tells us how he deals out financial planning. 11:54 “Pay yourself first” - Justin explains how to create more profit. 13:34 Steve gives examples on Strategic Coaching. 14:46 Justin tells us about the importance of cash flow management and the steps you need to take. 19:12 Justin tell us how recurring revenue helps so much. 20:08 Justin goes through how he works with a client. Mentioned in the show Money you got this Jerry Maguire Wall Street World Trade Centre Jim Stovall Dan Sullivan www.cashflowgift.com

I'm fortunate to get to hang around successful professionals and the side conversation that's always going on is this... “How can I create income without trading hours for dollars?” and... “How can I take the profits from my practice and diversify my wealth?” If you've had some success, these are critical questions to answer. The professional services business can be a great place to create profits—done right, the margins are huge—but if you're not “billing” you're not making money. Paul Chase--one of our Unstoppable CEO Elite members has found one way to take some profits off the table, and put them to work for you, without a lot of complication. In this episode of The Unstoppable CEO Podcast, I interview Paul about his unique (and very accessible) method for creating consistent passive income with the profits from his main real estate practice. Timeline 00:12 Steve introduces Paul Chase. 01:36 Paul tells us how he turned around his business model from a realtor to a private money lender and what exactly is a private money lender. 02:29 In private money lending there are a lot of rules and regulations that have to be navigated. Paul talks us through how he managed this. 05:26 Paul credits Steve's book (The Unstoppable CEO) in teaching him to get to know preferential potential clients - Entrepreneurs. 08:02 Paul didn't lump himself all the work. He tells us how and why he called in the experts to help him. 09:24 When Paul had money to invest in real estate but didn't want to deal with the 3 T's (Tenants, Toilets & Trash), it was an email from a friend that lead him getting checks in the post. 11:05 Paul gives us a quick breakdown of the first couple of deals that started off his business. 17:33 Paul takes about the pressure of finding the next deal as a realtor has been replaced by the deals coming to him. 20:55 Paul tells us about the books he's reading now and how he's looking into AI. Mentioned in the show: The Unstoppable CEO Josh Turner LinkedIn www.Chalancolending.com

If you've got more than you in your organization, you've got to deal with a team and get them motivated to do what you need to be done. I've believed for a long time that you really can't motivate people. They're all self-motivated. They just might not be motivated to do what you need them to do. In this week's episode of The Unstoppable CEO™ Podcast, I sit down with Robert Michon to discover his unique approach to aligning the roles you need with the natural motivations of your people. Robert shares the tools he uses to assess motivation, and how you can use them to align your team. Oh, and Robert shares his “Thought Tracking” technique for clearing out disruptive negative thinking so you can get focused on the great work you're doing. This little tip (at 10:13 into the interview) will help you get and stay at the top of your mental game. Timeline 00:13 Steve introduces Robert Michon. 01:26 Robert starts off by telling us how he learned he didn't want to be a doctor, or work for somebody and how it lead to where he is now. 04:41 Robert tells us what he has learned over the years that has to lead to his success- ask for help, but not from your friends and Thought Blogs. 10:13 Robert discusses the effects of his Thought Blogs has on his clients and just how quickly they work. 13:16 Robert tells us why what got you to where you are won't get you much further and what can push you past 7 figure earnings. 16:34 Robert talks about coaching entrepreneurs, the issues he has collaborating with virtual teams and how he realized to solve those issues. 19:20 “People are already motivated, it's just a question of what they are motivated to do” 22:56 Robert tells us that turnover is expensive and he explains to us why we should try to motivate all employees and gives a real-life example. 30:17 The way you solve a problem, your “how” differs from other people. Robert tells us not to care about how you get there, just that you do indeed end up there. 34:00 Robert gives us two books to read that can help you if you're in a funk and one that he is currently reading. Mentioned in the show Ryan Levesque Ask Method What got you here won't get you there Malcolm Goldsmith Daniel H Pink Adrian Gostick Kolbe Assessment Michael Gerber Mind over Mood CBT Toolbox Help them grow or watch them go www.RobertMichon.com