The Successful Lawyer Podcast

Starting a business on your own without using systems to grow and automate processes is not sustainable. Allison Williams, who is now a Business Coach at Law Firm Mentor, once tried to be her own staff. She was her own secretary and lawyer for six weeks until one day; she woke up a quarter inch away from a guard wall while driving 90 miles an hour on the highway! Then Allison began consulting with business coaches, where she learned to systematize organizing, structuring, building out, and getting tasks off her plate, and that's when her business really took off. In this episode, Allison speaks with Larry Weinstein about the basics of using systems and how she used these systems to turn her startup, Williams Law Group into a million-dollar business in three and a half years! After that success Allison created a second business, Law Firm Mentor, where she helps solo and small law firm attorneys grow their revenues. Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

With so many lawyers out there these days, it is pretty hard to build your authority and gain the trust of potential clients. However, Justin Stivers found a way to make his practice different and more respected than others: by providing marketing resources containing valuable information. Justin sits down with Larry Weinstein, CPA to share how he further built his name in the legal scene not only by focusing on probate and estate planning, but also by offering PDFs and books about his specialization that he wrote himself. He also talks about the informational videos he regularly publishes on his website, which underlines one key aspect in marketing: being visible, relevant, and consistent will most likely take the prize.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

What makes up an excellent and working team? More than effective money-making strategies and a proper target audience, everyone can benefit by being clear with their core values and actually realizing them. Joining Larry Weinstein, CPA is personal injury lawyer Christopher Nicolaysen of Springs Law Group to share how they came up with strong team-building processes by concentrating on their organization's core values. They talk about allowing your business's intangible aspects to reflect in your marketing campaigns, combined with favorable customer reviews, a constant learner's mindset, and proper guidance from a reliable coach. Christopher also shares about his production, Just BeCOS, which puts local businesses into the spotlight and helping make their inspirational stories known to the world.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

For justice to be truly accessible, we need more lawyers to offer low-cost options to their clients. Colorado criminal defense lawyer, Justie Nicol excels in devising some of these for her clients. Specifically, she has created a flat fee billing system that offers free consultation and a number of options based on what a particular client needs. Not only that, but she also offers some cool DIY options for clients who aren't necessarily looking for retention. All these measures are rooted in her deep-seated passion for increasing access to justice, especially for the less fortunate. Learn more about her firm's unique system in this conversation with Larry Weinstein.Love the show? Subscribe, rate, review, and share!Here's How » Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Practically every lawyer knows the value of referrals, but not every one of them understands how to create a referral strategy that works. A big part of that comes from their misunderstanding in what a referral really means. Stacey Brown Randall, the award-winning author of Generating Business Referrals without Asking, joins Larry Weinstein in this conversation to discuss what referrals ought to be and how you can get them without having to ask. This episode is going to fundamentally change the way you think about referrals and teach you how to crack the code for the greatest revenue source you will ever have in your practice. If you don't mind going back to the basics to create a roadmap to business growth, then you're going to be pleased to hear that Stacey's got a useful gift for you at the end of the episode!Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Your business will only be as great as the people in it. However, it can be tough to determine who these people are at the onset because the reality is it's hard to find good people, most especially during the hiring process. So how do you weed out the bad from those who will help your business thrive? In this episode, Larry Weinstein interviews Molly McGrath, a decade-long national blogger, the host of the Hiring and Empowering Podcast and an Amazon #1 Best Selling Author of Intrapreneurs in An Entrepreneurs World, The 66 Day Law Firm Turnaround and Don't Be a YES Chick. Here, Molly shares with us some of her tips and tricks to hiring the best employees and, consequently, properly onboarding them to ensure their success. She also discusses some of the mistakes lawyers make during the hiring process and what they can do to ensure they are getting the right person.Love the show? Subscribe, rate, review, and share!HERE'S HOW »Join the Successful Lawyers Podcast Community today:THECPAFORLAWYERS.COM

Establishing a business starts with your specific goals. But these will remain mere business punchlines unless you work on them, which calls for proper strategic planning. Larry Weinstein, CPA interviews Melissa Shanahan of Velocity Work to share how she helps law firms and attorneys realize that their goals will remain unimplemented without well-targeted planning, focusing on the right way to delegate and pay attention to successes on granular levels. Melissa discusses the importance of honoring your plan and going through it whatever it may take, allowing you to get out of your comfort zone and avoid getting sidetracked from all kinds of personal urges. Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Growing wealth for yourself is one thing, but growing it to pass on to your family is a different game in itself. Finding the problem among lawyers struggling to do the latter, Larry Weinstein interviews Moshe Amsel, host of the Profit with Law and the Law Firm Growth Summit. Moshe shares how he started helping law firms in creating generational wealth and how he learned about Profit First. He explains what is Profit First, how the system works, and its benefits in the law firm. Moshe then gives real examples of the problems and solutions for law firms in terms of handling revenue, paying employees, taxes, and operational expenses. Don't miss this episode that can surely provide you more understanding and show you the added value of utilizing Profit First. Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Still in the middle of a global pandemic, most of us have already applied and received the PPP loan. On December 21st, 2020, Congress passed a long-anticipated additional round of COVID relief legislation as part of the Bipartisan-Bicameral Omnibus COVID Relief Deal, providing a much-needed stimulus to individuals and businesses due to the economic distress caused by the Coronavirus pandemic. On today's show, Larry Weinstein, CPA talks about PPP loans, how to apply for the new round of funding, and how to go through the forgiveness process for loans previously received. If you haven't taken advantage of this additional round, you don't want to miss this episode.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

The economy is steadily moving towards the subscription model. While unheard of in the law profession, Jess Birken, a solopreneur lawyer at Birken Law Office, is thinking ahead, adopting it into her own practice. In this episode, she joins Larry Weinstein, CPA, to tell us more about it, what she is seeing in the shift towards this model, and why subscriptions could be a great way to help build lasting relationships in the field. He also talks about rolling out the system, the billing process, and more, and how you, too, can do this in your practice. Learn more about this new tool that can help you not only keep your clients but also build recurring revenue for the company in this conversation.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Above any product or service, people usually value customer experience the most. Even with great offers, they will probably look for better prospects if their questions or concerns are not entertained. With that in mind, entrepreneurs look into two areas for better customer retention: the intake process and referrals. Larry Weinstein, CPA sits down with Maddy Martin, the Head of Growth and Education at Smith.ai. Together, they talk about closing the feedback loop and considering your chosen demographic during the intake process, and why it is important to publicize your referrals to grow your connections. Maddy also explains the integrated communication services they provide at Smith.ai, particularly for solo businesses and law firms.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

In life, you can either sit and become a victim of your circumstances, or you can take charge of your life. Bill “the Lawman” Umansky is a great believer of the latter. Practicing Personal Injury Law, in addition to running a seven-figure criminal law practice, Bill is passionate about driving his clients to a state of excellent physical and mental health while they are recovering from a serious personal injury. In this episode, he sits down with host Larry Weinstein, CPA, on how he does that with his systems that are guided from the wisdom of E-Myth. He then takes us into how he is navigating this tough COVID-19 time, his plans for a mastermind, and more. Bill then offers some great advice for lawyers out there on achieving the work-life balance, where you get to spend time with your loved ones while still doing your thing.

Your “why” evolves with what's going on with the world. For Johnnie Finch, the author of Black Lawyer Confidential, it has shifted from simply being able to get cases through with to tackling some of the hardest conversations we need to have about criminal justice. He may be a role model for future successful lawyers, but he is also an unapologetic advocate for fairness and justice, especially for minorities and other disadvantaged sectors in society. Sitting down with Larry Weinstein for a chat, he shares a few things that new lawyers can do to succeed in the profession. More importantly, they take a little sidetrack into some of the problems that the country's law enforcement is struggling with. Johnnie's take on the matter is a big eye-opener.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Not many lawyers and law firms really think about seriously marketing their services on social media, but those who do (and do it right) are definitely way ahead in terms of leads and conversions. With FirmFlex, your social marketing needs will be handled by a team of industry experts while you take only five minutes of your day to do your part. Heading this company is the brilliant criminal defense attorney, social media marketer, author and podcast host Jay Ruane. Jay is a man with two big personalities: one, a brilliant lawyer who scaled his firm to seven figures through a combination of an incredibly narrow niche and a wider geographic footprint; and two, a savvy marketer who spreads the message of social media salvation for lead-thirsty attorneys. Listen to this episode as he shares his remarkable work with Larry Weinstein.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

Over the past 20 years, McCready Law has grown into one of the most successful personal injury firms in the Midwest, owning four offices in Illinois and Indiana. Managing partner Michael McCready attributes this success to a three-component marketing formula that would work for any law business, or any other business for that matter – attorney referrals, client referrals and “traditional” marketing through advertising and media. Such a business model takes more work and commitment than it sounds, but the rewards are extremely worth it. In this episode, Michael talks to Larry Weinstein about each of these components in detail. You will learn a lot about building referral relationships, staying in touch with your contacts, creating engaging newsletter content and cultivating a client experience that becomes a natural extension to your marketing.

It’s often hard to quantify the benefits of branding videos to any business – a fact that generally puts off those who are only after instant monetary gain. When you’re playing the long game, however, you would see that it does a lot of miracles in building you a trustworthy brand that clients will veer towards. Personal injury lawyer, Chris Morrell appreciates the value that this marketing tool has to offer so much that it is literally the first thing you will come across when you access his website. Being extremely passionate about helping people with just cause, Chris extends a lot of his expertise for free through educational videos. Beyond the money, he believes that when you help other people, karmic forces will pay you back somehow. Bringing in these noble principles and practical tips to the table, he now joins Larry Weinstein for this informative and inspiring episode. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Content marketing can do wonders in generating leads for different businesses, even the legal profession. By providing free, accessible content that can be used by both your clients and your colleagues, you are essentially building credibility as an authority in your space, which in turn drive referrals and return business. A trial lawyer for 27 years, Gary K. Burger, Jr. has written five books and countless newsletters that cater to different niches in the profession. What kind of value does this kind of marketing have for trial lawyers like him? Gary talks about this in this interview with host, Larry Weinstein. They also talk about Gary’s ongoing representation of 15,000 corrections officers in a class suit against the State of Missouri over unpaid shift time. Listen in for Gary’s gutsy but witty move that left the State’s mouth gaping. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Marketing can be one of two kinds: ego-centric and client-centric, and it doesn’t require too much thinking to know which one works better. It’s an important thing to note when you’re in the legal business, where you are dealing with real people with real issues every day. If you want to stay long in this kind of business, you have to make your clients feel that they are being taken care of. You have to give them an experience that makes them want to reciprocate by referring your business to others. Illinois family and divorce lawyer, Brian W. Reidy speaks from experience that there is no better way to drive more leads and conversions to your business than having a happy customer. Listen in as he shares some of his brilliant marketing strategies and tactics with Larry Weinstein. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

What can lawyers and CPAs learn from a Las Vegas chiropractor? Two words: recurring revenue. Whether you’re a chiropractor or a lawyer or a CPA, it is almost too easy to get caught in an endless chase for clients just to keep the practice afloat. Frustrated by this inefficient business model, Las Vegas chiropractor and business owner, Joshua Satterlee came up with an ingenious idea, where he productizes his service to get a steady pool of clients instead of having to chase them one by one all the time. From experience sprung Clinic/Gym Hybrid, Josh’s business coaching program, where he teaches chiropractors and physical therapists this ultimate business model. Joining Larry Weinstein in this episode, Josh explains how such a model can be applied to any practice, including the legal and accounting professions. Did you know Josh is also a whiz in practice automation? You’ll get some of that too, so tune in! LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Over the years, technology has revolutionized our daily existence. With the creation of amazing tools and the accessibility of useful information, our lives have been made easier and better. Ernie “The Attorney” Svenson is no exception. By leveraging technology and creating a simpler and more enjoyable way of practicing law, he went from being burned out to blissful. On today’s show, Ernie joins Larry Weinstein to share how he has set up a paperless practice and helps other lawyers get more things done by leveraging technology. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

In this episode, Nancy Myrland, President of Myrland Marketing & Social Media, joins Larry as they talk about evolving alongside technology to get yourself out there and not let get left behind by an everchanging world. Nancy shares her journey throughout the years and her experience accidentally falling into professional services to marketing. As an early and constant adopter of social and digital technology, Nancy evolved with social media and catapulted herself to leading her firm, Myrland Marketing & Social Media. Learn how Nancy helps firms and lawyers create their business development plans and content and the importance of these new tools available to aid in relationship building to develop your business. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Client-attorney relationship, particularly client satisfaction, is a defining factor for the success of any business, and those in the legal services industry is not an exception. In this episode, the founder of Cary Estate Planning, Paul Yokabitus, shares how the Coronavirus pandemic has affected the industry of legal services. Being a tech-savvy lawyer, he fully utilizes technology in order to provide top of the line services for their clients despite the circumstances. As someone who does webinars to educate, he explains the differences between doing digital webinars and live webinars and the benefits of both sides. Paul also shares and dives into the tools and software he has been using to make the digital transition easier for his company and clients. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Practicing law comes with an unending pursuit of knowledge, and teaching what you learn to the next generation of lawyers becomes a responsibility. The Owner of McCraw Law Group, Lin McCraw, joins Larry Weinstein in this episode to talk about the systems you need to have in place when you run a firm. Lin shares his experiences as he built his firm up and emphasizes the importance of not only having systems and processes in place, but also following up and training. He shares a very important tip in systemizing your firm so you don’t have to do everything yourself. Lin also shares the strategies he’s been utilizing in marketing his services in a technology driven society. He also dives into the impact you can make for both yourself and your firm when you decide to share your knowledge with the people you work with. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Building a successful law firm involves a lot of things, ranging from big ideas, like having a clear vision, to little habits that keep your productivity at its best. These are the “tiger tactics” that every law firm needs to know and apply in order to win. Larry Weinstein got a whole load of these and everything in between as he talks to Ryan McKeen, a Connecticut-based personal injury lawyer and author of the bestselling book, Tiger Tactics. Ryan shares his journey into the personal injury practice and some of the amazing corpora of written works that he has done over the years. In addition, he gives us some powerful tips on financial management and maintaining productivity. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

The beauty of referrals remains underappreciated in the legal profession and most lawyers either aren’t doing referrals right or not getting them at all. If you’re one of these people, definitely join in as Larry Weinstein talks to The Referral Guy, Tom St. Louis. Get ready to take notes and learn a great deal about the subtle art of getting value from referrals. Not all of your clients will be referrers. Even rarer is the so-called “double-digit” referrer. How do you identify these people and encourage them to provide value to you? In this episode, you will learn how to nurture these referrer relationships and take the reach of your professional services to the next level. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

A personal injury attorney in Houston, Texas, Don McClure and his wife, Edith, are doing some great marketing with social media. Don specializes in helping clients with personal injury cases, car wrecks and truck accidents, and refinery injuries. On today’s show, he joins Larry Weinstein to share how he is getting the word out and marketing their firm, including using the book he wrote for PR and establishing credibility. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com

Nothing says credibility more than your own book. Parker Layrisson’s rise to success proves that to be true. Through his book, Accident Handbook: The Practical Guide to Louisiana Personal Injury Law for Car Wreck Victims, Parker was able to build a big personal injury practice in a small space, receiving a steady stream of quality clients on top of his referral relationships. In this episode, Larry Weinstein, CPA invites him over to talk about how he turned his legal knowledge into a saleable product. Parker shares the story behind his book and offers some great insights into why it is helpful to your practice. He takes us into how he used it for marketing and referrals and helping the community, and then shares some of the lessons he learned across his journey. Get inside this great conversation to know how you can utilize writing a book for your business. After all, author is the first six letters in the word ‘authority’. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Representing your own business in small claims cases can be a tough nut to crack. One, you probably don’t know what you’re doing. Two, you most likely cannot afford to pay for an attorney for such a small case or, in some states, you’re not even allowed to take one. Would you believe there was a way to kill these two birds with one stone (in Georgia, at least)? Steven Lefkoff introduces Gavel, an online coaching course powered by Small Claims Academy, which makes legal coaching more easily available and affordable for pro se litigants. Lefkoff has his own firm, Lefkoff Law, which provides general representation to motor vehicle companies and coaching services to people and businesses representing themselves in small claims cases. With Gavel, he ups the game by making these coaching services more accessible and affordable to the small claims litigant. As he joins Larry Weinstein on the show, Steven shares how he built his course and his dream of taking this initiative beyond the Georgian borders. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Marketing is an important part of any business. Yet, in the law practice space, many attorneys struggle to find the time to do it, prioritizing client work more than marketing. In this episode, Larry Weinstein, CPA, invites someone who has founded a company that has been working to help attorneys with this overlooked area. He sits down with Laura Lee Sparks, the founder of Legal Marketing Maven, where they employ an outstanding team of marketers, copywriters, designers, techs, and social media experts to create marketing content that drives leads and builds and nurtures relationships. Laura takes us through the ins and outs of their process and shares some great insights about the importance of marketing in law practice. She also talks about niching down in business, creating educational-based content, doing outsource marketing, and empowering your team to market the practice. Get inside this discussion to market your practice better and get the results you need. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Many lawyers tend to be very traditional and structured. However, with the changes of our time, it helps to consider whether the traditional models we operate from are serving our clients and us better or preventing us from doing so. Billie Tarascio is someone who has definitely moved past the traditional model. In this episode, she sits down with host Larry Weinstein to talk about that transformation journey and how she is now helping other lawyers do the same as well. Billie works in the area of Family Law. She is the co-author of the book, Tiger Tactics, and the founder of Modern Law, I Do Over, and Modern Law Practice, a consulting firm that essentially outsources the business model of modern law. She shares with us the progressive model and systems that allow her to provide people more access to justice with affordable legal services, discussing further her online courses and documentation software. Follow along in this great discussion to learn how to run a profitable and successful practice and have happier clients. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

As professionals, our time gets divvied up naturally. There are many things that we try to balance with our job, kids, and significant other. This balancing act becomes even more challenging with the COVID pandemic that we are currently dealing with. After undergoing her divorce and multiple relocations due to Hurricane Katrina, family law attorney Elise Buie truly understood what it meant to put the “best interest of the kids” ahead of her own. Today, she joins Larry Weinstein to share how she thrived through natural disasters and some personal chaos in her life that propelled her to her passion – working with families. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Immigration Law has gotten much bigger in the present historical moment. With the aggressiveness of US immigration policies and the rise of Donald Trump, lawyers practicing Immigration Law are more in demand than ever. Larry Weinstein, CPA is joined by Jim Hacking, the owner of Hacking Law Practice, LLC. Together, they talk about how Immigration Law is being practiced in the present. This is a definite don’t-miss conversation! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

With all the political strife and unrest in various parts of the world, more and more people are seeking political asylum within the United States. Because of this, eyes are firmly on practitioners of Asylum Law to help represent these people and their cases. Brian Manning, the owner of Manning Asylum Law, joins Larry Weinstein, CPA. Together, they talk about the current state of the practice of Asylum Law in the United States. It might seem like a “niche” field, but it’s definitely one that’s doing very well right now, so learn more about it from this conversation between Brian and Larry. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Treated as a child by his uncle who was a chiropractor, Guy DiMartino fulfilled his dream of becoming a chiropractic physician at 23. In 1996, having lived in a town with a law school where he had a lot of lawyer friends, he decided to go to law school. Guy is now a chiropractic physician, a lawyer, and a pastor who is called to serve folks who find themselves in the middle of a legal storm. Today, he joins Larry Weinstein to share how his background in law and chiropractic medicine has given him a unique perspective, extensive knowledge, and wide experience to serve those he represents. He also touches on the difference between running a chiropractic office and law practice and how he is managing and marketing his firm. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

A book is the most powerful indestructible business card that you can ever have to build a business. Larry Weinstein’s guest for this episode is living proof of this, and he is going to pick his brain to share with us how he has grown. He has over John H. Fisher, the founder of John H. Fisher, P.C., where he limits his practice to catastrophic injury law for injury victims in New York State. After publishing his book, The Power of a System, John became known as a top marketer, having been called the “Master of Referral Marketing” by Ben Glass of Great Legal Marketing. He tells us his incredible success journey that started from writing a book and shares some great tips on how you can begin the process of creating one your own. But before anything, John reminds you of the kind of mindset and motives you need to have with your book. It should not serve merely as a fluff piece about yourself; it should provide value and knowledge because only then can it be truly indestructible. Don’t miss out on this conversation to learn how to create a book, one that will be a cornerstone of your marketing and that people will hang onto forever. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

It makes little sense for service providers to invest heavily in advertising when all you want is for a few dozen clients to come out of the funnel each year. For entrepreneur, author, and podcast host Steve Gordon, building an effective referral network is a better way to attract quality clients. Steve is the Founder of The Unstoppable CEO™ and host of The Unstoppable CEO Podcast. Today, he joins Larry Weinstein on the show to give us the five things marketers need to consider to efficiently attract the clients who are the best fit for your business. Known in some circles as the “guru of referrals,” Steve firmly believes that effective marketing does not need to be sophisticated or costly if you have the right strategy. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Podcasting is undeniably one of the fastest-growing mediums out there that allows not only individuals but also businesses to create a space for in-depth learning about a niche subject with their community. A Los Angeles-based attorney whose practice is devoted to the representation of creative and business people in the fields of theater, film, television, and new media, Gordon Firemark already has the cards in place for him to naturally venture into podcasting. Now, he is also the producer and host of Entertainment Law Update podcast and the Law Podcasting. In this episode, he shares with Larry Weinstein, CPA the benefits of podcasting to lawyers, talking about how to use it as a marketing and practice development tool. He guides you in the preparation of starting one yourself, finding your strategy, and reminding yourself of the ‘why’. Take this opportunity to learn about podcasting and see how you can become a big fish in a small pod. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

The COVID-19 Pandemic has been testing our abilities to connect with one another. As lawyers, we thrive on creating and maintaining relationships with our existing and potential clients. That is why this situation poses a whole new challenge for us to keep in touch with everyone. In this episode, Larry Weinstein, CPA sits down with medical malpractice attorney, Richard Schwamm, to talk about how he is doing with his referral marketing. He shares some of the ways he is staying connected with referral partners and clients, naming as well some of the tools he is using. Managing a team, Richard then talks about setting accountability in place during this time. He also lets us in on how he and his team shifted from the defense side to the plaintiff’s side, offering some great advice on learning how to say no and taking only what you can handle. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

The military is one of the forerunners who use force multipliers in their operations. In this episode, guest, David Frees III, talks about them in the context of business and law. David M. Frees III is Chairman of the Trust, Estates, and Wealth Preservation section of Unruh, Turner, Burke and Frees and a Co-chair of the Elder Law Solutions section of the firm. He uses his decades of experience in sharing how force multipliers are useful in the industry. He discusses them into three levels and gives examples of each. David introduces the concept of the OODA loop, as developed by Colonel Boyd for fighter pilots, and its usefulness for lawyers. Known as the Master of Communication skills, he then shares his knowledge on unconsciously setting up awareness in clients, building and maintaining trust, and gaining referrals as much as possible. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

In capturing a niche market, you need to have stronger and more specific marketing and networking strategies. In today’s episode, Larry Weinstein interviews Shawn Yesner, an attorney at Yesner Law Office, the author of Crushing Debt: 9 Strategies to Eliminate Financial Bullies, and host of the Crushing Debt Podcast. Understand the power of podcasting and networking in gaining clients as Shawn shares some strategies, including writing a book, that he uses to get the referral he needs. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

In this day and age, many business owners are forgoing traditional marketing for its digital counterpart. However, using traditional marketing in tandem with digital marketing is actually very efficient. Larry Weinstein interviews personal injury lawyer Neal Goldstein of Goldstein & Bashner about how they’re promoting their practice and their profession as an ultimate brand mixing traditional and digital marketing. Neal shares his journey in building and scaling his website, what content he publishes, and who his target audience are. Apart from marketing, Neal is strongly against bullying which prompts him to educate us about what their firm can do for those who are bullied and abused. Know more about Neal and his practice to further understand the power of marketing. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Every department in every office in every place in the world operates with its own workflow, but as is often the case, the people going through these processes don’t see the inefficiencies in their workflows that can be resolved using a few simple computer keystrokes. A lot of offices still don’t see how practice management software can actually improve their workflow several times over, but that changes here. Melanie Leonard is a Practice Management Consultant at streamlined.legal. She speaks to Larry Weinstein, CPA about the work she does in helping people streamline their workflow with software that they may just be encountering for the first time. If you’re ever beginning to feel a bottleneck in your workflow, it may be wise to reconsider your processes and how they can be better for everyone involved. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Getting the name of your firm or practice out there is a very different proposition between larger and smaller firms. As opposed to big firms with their own massive teams and larger networks, marketing a small firm and making sure it stays top of mind for both potential clients and others in the same community can prove to be a daunting task. D. Todd Smith is a Civil Appellate Lawyer running his own firm in Austin, TX, the Smith Law Group. Todd speaks to host Larry Weinstein about the different activities he participates in to ensure that the visibility of his practice is retained and not drowned out by the sea of other larger practices around him. If you’re running a small firm trying to find ways to give yourself a boost, you may find Todd’s story very helpful. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Being a lawyer is not easy, but it does not have to take over your whole life and make you feel unhappy, depressed, and unsuccessful. In this episode, Larry Weinstein, CPA talks with the founder of Great Legal Marketing, Ben Glass, about the importance of lawyer wellness in legal marketing and how it impacts not only your personal life but also your practice. Through his recently published book, Play Left Fullback, Ben shows how lawyers can both be happy and successful. The secret formula? Look outside of the legal world for marketing insights, ideas, and advice. He shares some of those with us while revealing some of the marketing mistakes lawyers make and what to do instead. Allow Ben to teach you more about how you can create marketing that would support the customer and the practice that serves your life in this conversation. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Advertising your legal services is a part of actually being able to grow your legal business, but the field of legal advertising is just now truly burgeoning. With the rise of digital marketing and social media, times are a-changing in the field, and everyone’s trying to find their way through. Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake and conversion. He speaks with Larry Weinstein, CPA about the growing field of legal advertising, especially in relation to digital marketing. If you’re looking to start advertising your legal business, this can serve as your primer for the industry. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Many of us have passions outside being a lawyer. For guest, Joe Ott, music has always been a part of his life, even while being a personal injury attorney and a legal technology consultant. In this episode, Joe tells us how he has kept with these two passions in his life and found success in both of them. Combining the two, he shares how music has helped in his practice and why other lawyers should also pursue and live out their passions. He then talks about his company, Samu Consulting, and the way they enable lawyers to practice with presence by outsourcing tasks that can be better performed by machines. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

A lot of times, we spend hundreds of thousands of dollars on marketing companies not knowing what we wanted, not getting the results we want, and not getting the return we wanted. Our guest, Jordan Ostroff, started a lawyer-focused marketing company called LegalEase Marketing to help lawyers market their own firms. On today's show, Jordan joins Larry Weinstein to talk about how you can market your professional practice, identifying who you want as your client, and how any law firm can work with LegalEase. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

In this profession, we can get so easily consumed by our work that we forget taking care of ourselves in the process. Being a lawyer can be so hectic and stressful, but it is never an excuse to let yourself go altogether. Not only will this compromise the quality of your work but also your wellbeing. Alexis Austin understands this struggle all too well and founded Right Law Group. Instead of focusing on a specific area of law, Right Law Group focuses on the specific idea of helping people get the right path, including giving their attorneys and team members a flexible and supportive work environment. Alexis shares all about this with us in this episode, highlighting the role of going virtual, marketing, and finding that work-life balance. At the end of the day, happy lawyers make happy clients. Remind yourself of the importance of self-care because only then will you be able to give your best. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Time is so precious in this industry that time spent doing operational tasks means time less spent on making important decisions and solving more problems. Kelsey Bratcher, host of the Get Automated Podcast and Co-founder of Automatic Practice Profits, believes in automating operational type tasks in order to save time and add more value to grow your business. In this episode, he takes us through the importance and process of automation and introduces Zapier. He breaks down some of the important terms, tools, and applications that help lighten the load and decrease errors from doing menial and repetitive tasks. Save time not only for yourself but also for other people in your office. Try your hand at automation and see where you can put more value in your business. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

There is a saying that goes, “if you don’t do marketing, then terrible things happen.” This very much applies even to law firms. Being an attorney, you constantly have to market yourself to meet people in the business. Here to share how he got his feet in the marketing world, along with his journey to becoming a lawyer specializing in immigration law, is Michael Urbina—founder of The Urbina Law Firm. With a desire to do something different, Michael broke away from the traditional advertising of radios and newspapers and into the world of community events that soon turned online with social media and allowed for more word of mouth referrals. He then talks about the screening process when it comes to hiring people to work with, especially those in the virtual space, and getting to know potential clients. Michael also lets us in on how he set up his law firm—from producing video content down to creating his brand and logo. Join Michael in this conversation about pushing the envelope with your law business and learn some great tools that could help manage your productivity and efficiency. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

Being different is not so bad because it is one way to scale your business especially in this highly competitive world we immerse ourselves in. In terms of marketing, we can stand out if we know how to capitalize on the resources we have. Here to encourage us about being boldly different in promoting our brands is Jesse Cole. Jesse talks with Larry Weinstein about the importance of having a loyal fan base that can create a necessary ripple. Jesse is the owner of the Savannah Bananas, the Founder of Fans First Entertainment, and host of the Business Done Differently podcast. He shows us the importance of walking the extra mile for our customers, turning them into fans and turning fans into marketers. Learn more from Jesse as he shows how being different in marketing brings in more profit. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com