Podcasts about unstoppable referrals

¡Bienvenidos a un nuevo episodio del podcast "Con Licencia para Vender"! En esta entrega especial, Jorge Zamora nos revela su estrategia efectiva para conseguir referidos y multiplicar tus ventas en el mundo empresarial de la tecnología. Si eres emprendedor en el sector tecnológico, este episodio es para ti. Highlights del episodio: Estrategias para obtener referidos: Aprende cómo transformar clientes en embajadores de tu marca a través de técnicas de networking y el uso de herramientas poderosas como un CRM. Generación de contenido relevante: Descubre la importancia de crear y compartir contenido valioso, desde libros hasta webinars, para atraer y conectar con tus posibles clientes. Recursos recomendados: Jorge menciona el libro "Unstoppable Referrals" de Steve Gordon y su propio libro "Los Siete Pecados de Vendedores de Tecnología". Interacción con la audiencia: Jorge invita a los oyentes a participar activamente, ofreciendo apoyo en estrategias de ventas y networking.   Entrenamiento gratuito: Regístrate en VendeTecnología.com para obtener 14 días gratis en nuestro CRM asistido y recibe entrenamiento personalizado para optimizar tus ventas.   Participa en nuestros LinkedIn Live: Únete todos los viernes a las 9:30 AM (hora de Santiago, Chile) para interactuar en vivo y resolver tus dudas sobre ventas tecnológicas.   ¡No te pierdas este episodio lleno de estrategias prácticas y consejos valiosos para llevar tu empresa de TI al siguiente nivel! Escúchanos todos los viernes a las 9:30 AM y únete a nuestra comunidad de emprendedores y vendedores exitosos.

Select Series: In this special Select episode, we'll delve into "Unstoppable Referrals - Growth Strategies for Consultants" with Steve Gordon. Originally aired as Episode 47 of Guts, Grit & Great Business® on Feb 2, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He's the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve's episode. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/steve-gordon/

This is an excerpt from my newest book The Million Dollar Book. Click here to get your copyFrom Chapter 2: The Unbelievable Impact of a BookMy First “Celebrity” ExperienceI'd been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.Then he handed me the book and a sharpie and asked if I would sign his copy.I'll admit, I was a little embarrassed.I'm a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.In this guy's mind, I had celebrity status… at least at some level.I've observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.They're the same exact person. They just invested the time and effort into having something to say and writing it down.And that's just the beginning of the story…Get the full scoop in today's episode of the podcast.

Achieving wealth is about more than just money - it is about putting in place strategies that will enable perpetual wealth in a family. In order to create wealth, it is important to have the right mindset and to be clear about one's values. Success starts in the mind, and Prosperity Thinkers help people to achieve this success. In this special, bonus episode, Kim Butler speaks with Steve Gordon, the host of The Unstoppable CEO Podcast. Kim talks about how families can achieve perpetual wealth, and how it is something that can be passed down from generation to generation. She also shares how financial education is lacking in our society and how banks and other financial institutions do not teach people how to build wealth. Kim reiterates the value of whole life insurance and having the perpetual thinking of building sustainable wealth. Best-selling author Kim Butler and Spencer Shaw show you how to take more control of your finances. Tune in to The Prosperity Podcast to learn more about Prosperity Thinkers thinking and strategies today! Do you have a question you would like answered on the show? Please send it to us at hello@prosperitythinkers.com and we may answer it in an upcoming episode. Who's The Guest? Steve Gordon is the host of the Unstoppable CEO Podcast and has published more than 400 articles on marketing and sales for professional services firms. He is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Links and Resources from this Episode For resources and additional information of this episode go to https://prosperitythinkers.com/podcasts/ Connect with Kim Butler Perpetual Wealth Book Family Legacy Card Game Prosperity Thinkers https://www.linkedin.com/in/kimdhbutler/ https://www.facebook.com/kimdhbutler/ Connect with Steve Gordon https://unstoppableceo.net/ https://www.linkedin.com/in/gordonsteve https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-podcast/id1198412298   Highlights What is wealth? The importance of wealth in our lives Different aspects of wealth Concepts from the book Perpetual Wealth How the Family Legacy Game drives conversation Importance of a legacy mindset Why long-term thinking in financial planning should be a top priority Whole life insurance as a perpetual wealth strategy for businesses Dealing with your digital footprint The importance of planning your life after death Special Listener Gift Free eBook: Activating Your Prosperity Guide. Kim Butler's groundbreaking eBook/ audiobook explains why typical financial advice may be sabotaging your wealth... and what to do instead! Call to Action Get access to our first beta list: Email hello@prosperitythinkers.com using the subject line Cash App Review and Subscribe If you like what you hear please leave a review by clicking here Subscribe on your favorite podcast player to get the latest episodes. iTunes Stitcher RSS

If you're looking for advice on how to be an unstoppable CEO, then you need to listen to the Advisor Advantage Podcast with Steve Gordon. In each episode, Steve provides insights and tips on what it takes to be a successful business owner or financial advisor. He also shares his own experiences in building businesses and working with clients. One thing that makes the Advisor Advantage Podcast so attractive is its focus on actionable advice. Steve doesn't just talk about theoretical concepts - he tells you what works and what doesn't work when it comes to talking to prospective clients. And he always has two questions in mind that will help you progress in your business. Get ready to take it to the next level! To learn more about the Prosperity Economics Movement http://prosperityeconomicsadvisors.com/how-to-keep-your-mindset-positive-bonus-episode  Who's The Guest? Steve Gordon is the host of the Unstoppable CEO Podcast and has published more than 400 articles on marketing and sales for professional services firms. He is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.   Links and Resources from this Episode https://unstoppableceo.net/ https://www.linkedin.com/in/gordonsteve https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-podcast/id1198412298  Show Notes The Unstoppable CEO: Who is Steve Gordon? What is Steve building these days? What makes the book attractive and of interest to readers? Talking to prospective clients: What works and what doesn't work? Steve asks one to two questions that help people progress. The actions that Steve wants business owners to slash financial advisors to take. Call To Action Get the Million Dollar Book for FREE Access the Zoom Recording Here: Link: https://us02web.zoom.us/rec/share/bhP5zqnxd2wby05mzaDZ8iEKjKMwCZxi3eO3rQ-Q-ooxtk4rEcbNE3BmxO4gKjUF.KpIggJ_UQCsxGkNV  Password: MAG#$&X0 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. iTunes Spotify Stitcher RSS

Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares Why a business owner/entrepreneur should write a book Why it's OK if someone else has written the book that you should have written Why writing a book is a must in this age of commoditization How not to give away all of your secrets for free Why the textbook model won't work for your business How transformational books lead to business The three types of books The best way to launch your book How to leverage your book to get speaking gigs

What's the best way to build referral relationships? You'll find out on today's show with my special guest Steve Gordon as he shares his insights on creating unstoppable referrals.

Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting During our conversation, Steve shares: Why start a podcast versus other influencer platforms Why Steve stopped going to networking events The three kinds of guests you could have on your podcast and why each one of them is important The first step to design your podcast The step-by-step process to get referrals from podcast guests. How to make it easy for your guests to be prepared  even if they have never had a podcast interview How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients How to extend the conversation past the podcast interview so that you can find ways to collaborate in business The follow-up process after the interview has been completed and when it's officially published Your audience:  how a podcast can allow you to develop a deeper relationship with them About Steve: Steve's words of inspiration are to be persistent. No matter what, be persistent!  Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients. Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo http://linkedin.com/in/gordonsteve/

This is an excerpt from my new book The Magnetic Author Method. We'll be selling the book when it's officially released in April, but as a bonus for subscribers like you, it's available for free starting today…until March 21st.Click here to get your copyFrom Chapter 2: The Unbelievable Impact of a BookMy First “Celebrity” ExperienceI'd been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.Then he handed me the book and a sharpie and asked if I would sign his copy.I'll admit, I was a little embarrassed.I'm a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.In this guy's mind, I had celebrity status… at least at some level.I've observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.They're the same exact person. They just invested the time and effort into having something to say and writing it down.And that's just the beginning of the story…Get the full scoop in today's episode of the podcast.

In this interview, Steve Gordon shares strategies for growing your business predictably through referral marketing and podcasting.Steve Gordon is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. He's the host of the Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms.His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.For more information go to unstoppableceo.net/nina.To read the transcript click here.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/steve-gordon-the-unstoppable-ceo-on-how-to-use-referral-marketing-and-podcasts-to-prospect-for-new-clients

In this week’s special episode Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can hear how one owner did it Jamie Warner of eNerds joins Paul to explain exactly how he grew his MSP organically to over A$9 million in revenue Also in this special episode find out how he commercialised a solution to fix an internal issue, and created a new customer experience (CX) platform Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert This week Paul hosts a special episode featuring Jamie Warner, CEO of eNerds and Invarosoft. The show takes a deep dive into how Jamie built his MSP to over $9 million in revenue Paul mentioned the book Unstoppable Referrals by Steve Gordon In discussing marketing concepts, Jamie mentioned the book Purple Cow by Seth Godin, all about getting noticed DeskDirector and Helpdesk Buttons were mentioned while talking about the growth of CX platforms On July 27th Paul’s special guest will be Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs all around the world. This is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to another MSP Marketing Podcast special. These are our most listened to episodes and no wonder we have an amazing guest for you today. I’ve got a guy from Australia who’s going to tell us how he did it. Now, over the last 21 years, he’s built up, with his brother, from scratch a business that’s now doing around about 7 million US dollars a year. It’s an incredible story that he’s got for us today. He’s also going to tell us how he’s along the way become the owner of his own vendor. How he saw a problem and actually launched his own solution for that problem as well. It’s a fascinating story, and I’m delighted to welcome you to the subject of today’s very, very special episode. Jamie Warner: Hi, Paul. Thanks for having me. My name is Jamie Warner, and I’m the CEO of eNerds and Invarosoft. Paul Green: We’re going to talk about both of those businesses today. I want to start, Jamie, with the eNerds story. Thank you so much for joining me on this podcast. eNerds has got to be one of the b

Steve is the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.He's a bestselling author of 4 books; Podcast Prospecting, Unstoppable Referrals, Exponential Network Strategy and the Follow Up Formula.Through his firm, Steve helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.You may remember him from a recent Expert Panel: Becoming Limitless that I hosted.Topics:Fundamental challenge for people operating a service based businessProduct based businesses are usually specialized within the business, into separate teamsThe feast and famine cycle'We help the business owner realize the business that they really want to have'All those marketing methods do work, but they don't work for everybodyWe help them create leverage, with a very small time footprint, create consistent business developmentBook number one took about 35 days start to finishMarry your expertise to a solid and simple processWe have the book blueprint, where we breakdown to the key points in the chapter, and each key question to ask each key point, so there's never a blank pageThis is how you can get books done in record timeIt's often as simple as 30 minutes per day, Monday to Friday, for 19 days to have the book writtenYou're a walking talking package of your ideas, but I've to sit with you to sell me your ideasA book is a more efficient packaging to sell your ideas than you"I've a bunch of books printed up, I'd love to gift to people in your network you think would appreciate them"It's a very different proposition, a very different ask"If you're gifted a book you're not even interested in, I'm still grateful they thought of me. It has very high perceived value"All of those authors on your bookshelf, literally own real estate in your worldOften clients say, 'a friend gave me your book, I didn't read it, but I really need what it says on the cover, can you help me?'Authority: You're literally the one who wrote the book on the subjectIt's about getting yourself in a place where people can discover youThis is not about selling 50,000 copies and being on the New York Times bestseller list.Typically you spend $100k-$200k to be get on a bestseller list99% of business owners with expertise need a lead generating book which multiplies their ability to get their message outWhat you do when you run out of relationships and networking events don't tend to have the people you need to talk to as they've sent representatives if at allIt was shockingly easy to get a business owner that I couldn't call on the phone, to accept an email request to be on my podcastA podcast is great for creating relationships, for leading the collaborationWhy selling your expertise is fundamentally different in selling anything elseIf you follow much of the sales training advice you'll just erode trustWhy snake oil salesman are why doctors are so trustedThe client must fully trust the prescription that you give themEven if you don't have legal fiduciary responsibility, it's how we should be approaching our clientsFor one hour a week you can have all your marketing and relationship building done"Anytime there's a problem, even if it's not yours, you lean into the problem. It's never a question of fault, it's how do we fix it?"Steve's most instructive failures and setbacksIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations.

In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you Also on the show this week, when you should and shouldn’t hand over your marketing to an agency Plus – what are your personal goals? How does your business help you get to those goals? How are your goals changing over time? Paul’s special guest this week is an MSP owner talking about stretching yourself to achieve what you really want Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Listen back to episode 24 for more details about how to ‘niche’ your marketing Paul mentioned the book Unstoppable Referrals by Steve Gordon You can join Paul in the MSP Marketing group on Facebook Find out the subject and book your free place on Paul's next Live MSP Monthly Profit Booster webinar Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business John mentioned Bruce Lee’s book Tao of Jeet Kune Do Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 27th Paul will be joined by Luis Giraldo from

In this week's episode Sure, you may get SOME referrals from happy clients – but why don't they all send potential new clients to you? This week Paul explains why there are many potential referrals you're not aware of and what you can do to make them appear Also on this week's show – there are some big opportunities that can put you in the best position for growth this year. And Paul's joined by an expert technology analyst to discuss them Plus, how do you motivate a sales person (it's easier than you might think). And there are more details on Paul's free marketing webinar Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned MSP sales experts Fiona Challis from The Next Gen Sales Acceleration Academy and Paul Lloyd from Sellerly (he was a guest in Episode 57) Paul discussed the power of Social Proof as detailed in the brilliant book Unstoppable Referrals by Steve Gordon Find out more about the book that you can call your own from Paul Green's MSP Marketing Edge service Sign up for Paul's free webinar the Live MSP Monthly Profit Booster Paul's special guest was Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP Many thanks to Mark Edwards from Whiteboard Strategies for recommending the book Skin in the Game by Nassim Nicholas Taleb Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 2nd Paul will be joined by John Vuong from Local SEO Search, talking about how to rank better in search results Also on next week's show there's the chance to win 6 months premium from Todoist thanks to Brenna Loury Please send any questions, ideally in audio-form (or any other feedback) to

With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He's the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve's episode.

Not everyone is born a salesperson. Some get uncomfortable with referrals or having to decide instantly on our actions. We value space and need a reasonable time to think before we can carefully plan and execute our next steps for the business. But if you take too long, how can you get your customers to multiply themselves? In this episode, Steve Gordon shares his expertise in referral marketing. He also discusses how to make a “referral kit,” a powerful marketing strategy.  He shares some practical tips on how budding entrepreneurs can deal with the challenges they might face. Steve also talks about how you can create the reality you want for your business.  About Steve Steve Gordon is the founder of The Unstoppable CEO and the author of Unstoppable Referrals: 10x Referrals Half the Effort and The Exponential Network Strategy. He helps business entrepreneurs make leveraged marketing systems intending to lessen their time in dealing with the technical side of the business so that they can focus more on the essentials. Unstoppable Referrals: Get Customers to Multiply Themselves Steve's Background Steve was trained in the technical field and went to an engineering school.  He was 28 years old when he became CEO of a consulting firm.  They did not have an organized system of getting referrals. This sparked his interest in marketing, to get customers to multiply themselves. He only learned by experience.  He started with direct response marketing. The firm grew, and he enjoyed getting involved in the marketing and sales aspects.  He then decided to focus on that side.  Biggest Challenge in Marketing The biggest challenge that he was able to conquer was starting the firm that he is currently running.  He thought that starting his own company would be easy. But figuring everything from scratch is his toughest challenge. Overcoming Challenges to Get Customers As entrepreneurs, persistence is vital. You need to be unstoppable.  You will continuously encounter things beyond your knowledge and control, but you need to keep on slogging until you find the right path.   Steve keeps in mind what he wants to create. He stays consistent and persistent until he moves closer to his goals.  Advice For Starters The first problem that needs to be solved is how to get customers. One of the ways to do this is through getting referrals.  Referral marketing boils down to two things; first is asking a lot, and second is following up for that client or referred prospect.  Not all people are comfortable asking for referrals since not all are born as a salesman or saleswoman.  How to Have Unstoppable Referrals Steve was able to narrow down the problem with referral marketing. People are uncomfortable going to a sales meeting, especially with those they do not know personally.   He suggests that the sales meeting should be removed in the first step of the process to open the flow of referrals. It can lead to lowering the barrier, and the door remains open for referrals.  They can use “the referral kit,” which includes all the necessary information about the business.  It gives the person a space to decide whether to avail of the products/services or not. The Referral Kit: Tool to Get Customers to Multiply Themselves The kit is client-specific and has four parts.  First, you need to determine who their ideal client is. It will not work if you are targeting a broad category. Second, you need to identify the problems a prospective group of potential clients is facing. Likewise, identify the possible opportunities that may be available for that group.  Third, talk a little bit about the solution.  Fourth is “the next step offer,” which is not an offer to sell the product or the solution. Instead, it gives the customer a possible option for their next step. Often, that will be the sales meeting.  Biggest Hurdles and Greatest Milestones  Steve became a CEO at age 28. He had a lot of success in the previous industry he was in, and he has won several awards. Although that is the case, he felt that he was playing a small game back then. It took him ten years to grow so that he can play a bigger game.  If you are in the entrepreneurial world, you have the gift of freedom and the gift to share.  It would be best if you were realistic. But at the same time, THINK BIG.  Common Mistakes of Entrepreneurs  One of the mistakes entrepreneurs commit is how they use their time.  The one who uses his day most effectively wins.  Try not to do a lot of things at the same time but maintain focus.  Favorite Quote “Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” —Calvin Coolidge Resources Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon  The Bible  The 8020 Principle by Richard Koch The Breakthrough Principle of 16x by Richard Koch For more insights about Referral marketing, connect with Steve through the Unstoppable CEO's website.   P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

On this week's episode of the Vibrant Leadership Podcast, we speak with Steve Gordon, CEO of The Unstoppable CEO and the author of Unstoppable Referrals, The Exponential Network Strategy, and Podcast Prospecting. Steve helps business owners create more freedom in their lives by driving breakthroughs and connecting with ideal clients.“I believe all results come from the relationships that you create in business, so we've centered ourselves around tools and techniques that allow you to create those relationships really easily”, says Steve.We chat about self-assessment methods and time for reevaluation, as well as: Communicating and executing a vision with your team Daily and annual reflection practices Key methods for grounding and keeping energy levels up Building a team behind leaders to amplify their message and offerings And more

What You'll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He's the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve's ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve's Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You’ll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He’s the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve’s ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve’s Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You'll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He's the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve's ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve's Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You’ll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He’s the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve’s ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve’s Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

Steve Gordon, The Unstoppable CEO, breaks down the networking model he teaches his clients, how he utilizes his podcast as a conversion tool, how to be more referable, and much more!

In this week's episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you're doing the right thing by your business, your family and yourself Also in this week's episode a BBC producer explains how to increase the chances of getting coverage in the media. And find out what an authority website is (and why you should get one) Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Maslow's Hierarchy of Needs Read about Paul's MSP Ultimate Net Profit Bootcamp Paul mentioned the book Unstoppable Referrals by Steve Gordon Paul's guest was BBC radio producer Tara Dolby talking about how to gain media exposure Thank you to Dan Martin from Platinum Business Systems for the question about authority sites The guest on April 21st will be Kevin Clune from MSP Growth Hacks and author of  The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green's MSP Marketing podcast. Paul Green: Hello and welcome back to the show, here's what we've got coming up for you today. Tara Dolby: We often get contacted by people completely out of the blue. Sometimes when you talk to them, it's a case of you've never listened to what we do. Paul Green: We're also going to be looking at how to generate more referrals from your existing clients, and a great marketing concept to introduce you to is something called authority sites. Voiceover: Paul Green's MSP Marketing podcast. Paul Green: Got a bit of a message for you today, and it's that you need to be better at looking after yourself and keeping yourself healthy and well. And I'm not talking about everything that's happening in the news and the world and all of that at the moment, I'm talking about just you running the business. Because I was talking to one of my clients last week, we had a chat on Zoom, he runs an MSP and he was exhausted, I could see it in his face, I could hear it in his words. He was mentally, emotionally, physically exhausted,

Steve started his first business at 28 without knowing anything about marketing or selling services. Through hard work and determination, he grew that firm into a 7-figure professional practice.   He invested nearly two decades, studying, implementing, testing, and proving the strategies that work to sell professional services. He is 2x entrepreneur He’s a best selling author of the book, Unstoppable Referrals: 10x Referral Half the Effort He is the host of the Unstoppable CEO podcast       Episode Summary:   In this episode of the Be Real Show, Travis is joined by Steve Gordon to discuss podcasting. The talk about starting a podcast, establishing a team and keeping momentum.   Connect:   Steve Gordon Website - https://unstoppableceo.net FaceBook - https://www.facebook.com/theunstoppableceo LinkedIn - https://www.linkedin.com/in/gordonsteve/ YouTube - https://www.youtube.com/channel/UCzzP69vc9O-VvuTb8J5xfGw     Resources Mentioned:   Unstoppable Referrals: 10x Referral Half the Effort - https://www.amazon.com/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC/ref=sr_1_1?crid=35XXDPA1LNVRL&keywords=unstoppable+referrals&qid=1579666552&s=books&sprefix=Unstoppable+re%2Cstripbooks%2C141&sr=1-1   The Exponential Network Strategy: A Simple, Authentic Method for Multiplying Your Business Network - https://www.amazon.com/Exponential-Network-Strategy-Authentic-Multiplying/dp/099049411X/ref=sr_1_1?keywords=The+exponential+network+strategy&qid=1579667376&s=books&sr=1-1

Episode: 73 Title: Unstoppable Referrals  Host: Michael J. Maher Guest: Steve Gordon Description: On this show, we are discussing how to create unstoppable referrals. In this episode of Referrals Podcast, we have guest Steve Gordon here to talk about his book, Unstoppable Referrals and how to create a system for repeat and referral clients. (7L) Referral Strategies and Podcast Topics: Special Offer: Visit: www.ReferralLibrary.com

http://www.referralspodcast.com/ On this show, we are discussing how to create unstoppable referrals. In this episode of Referrals Podcast, we have guest Steve Gordon here to talk about his book, Unstoppable Referrals and how to create a system for repeat and referral clients.

Starting a business can be a risk, especially when you don't have the assurance of having a great outcome. Having a successful business shouldn't be limited because you're not a sales professional. What if there was a system to follow that could get you all the clients you need without having to disconnect from your other duties or take time away from your already valuable clients? Well, there is!!  Today, Steve Gordon, who is the host of Unstoppable CEO podcast and a pro in helping agencies and business owners pre-sell their clients, is here to tell you all about the amazing system that will get you new clients and all you have to do is just show up and start having conversations with these potential clients while building great relationships for your business.  *Get all my best tools, templates, guides HERE*  - (http://www.luisryan.com/book) * Partner with me here* - (http://dominatewithluis.com/) *JOIN THE FACEBOOK GROUP!* - (https://www.facebook.com/groups/pdvip) In this episode: - How he uses the Unstoppable CEO  podcast to build relationships  - Steps on choosing your ideal clients, create an irresistible offer and build a list of your Target 100 prospects.  - Take a look at the branding of the podcast so it is focused on the people you are trying to attract.  - Conversations Vs. Interviews; find out the difference - How to create a massive referrals opportunity Resources mentioned:  Unstoppable Referrals Book- https://www.amazon.com/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC (https://www.amazon.com/Unstoppable-Referrals-10x-Half-Effort-ebook/dp/B00LG96EHC) The Exponential Network Strategy Book - https://unstoppableceo.net/exponentialnetwork/ (https://unstoppableceo.net/exponentialnetwork/) Connect with Steve: Website- https://unstoppableceo.net/podcast/ (https://unstoppableceo.net/podcast/) LinkedIn- https://www.linkedin.com/in/gordonsteve/ (https://www.linkedin.com/in/gordonsteve/) Facebook- https://www.facebook.com/theunstoppableceo/about/?ref=page_internal&mt_nav=0 (https://www.facebook.com/theunstoppableceo/about/?ref=page_internal&mt_nav=0) Connect with Luis: Website- http://www.luisryan.com (http://www.luisryan.com) Instagram- https://www.instagram.com/luisryandiaz/?hl=en (https://www.instagram.com/luisryandiaz/?hl=en) Facebook Group- https://www.facebook.com/groups/pdvip (https://www.facebook.com/groups/pdvip) / Facebook-   https://www.facebook.com/luisryan4 (https://www.facebook.com/luisryan4) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals.  They simply either happen or they don't, and businesses treat it as something that is outside their control. My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach.  Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. In my interview with Steve, we discuss the following: Why aren't you getting more referrals? Why do most formal referral programs not work very well? What role can networking groups like BNI play in your referral efforts? Three top tactics for foolproof referral marketing  

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. At age 28, Steve Gordon became the CEO of an engineering/consulting firm. It was baptism by fire… Steve knew nothing about marketing or selling services. His firm got all its business by word of mouth, and they enjoyed a healthy, growing business. But they never knew where the next client was coming from, or when he/she would arrive. Steve spent countless nights staring at the ceiling at 2 am, worried about when the next client might come. So he began studying sales and marketing. Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. Today he continues sharing his expertise with clients across the world, opening their eyes to their unique growth opportunities and helping them build the right systems to attract their ideal clients. What you’ll learn about in this episode: How Steve started out as an engineer and made CEO in four years, and how that experience taught him to run a service business How Steve has shifted his focus to helping service-based business owners, and why he chose the word “unstoppable” Why Steve believes that persistence is the most important factor in finding your success in a service-based business What important lessons can be taken from Steve’s latest book, “The Exponential Network Strategy” What networking opportunities can be found in participating in podcasts and sitting down with other business leaders How reciprocal networking works, and how it can be mutually beneficial for adding value to your audiences How to leverage a podcast or a mailing list to effectively promote yourself to all of your contacts Why LinkedIn is an excellent tool for networking, but only if you utilize it correctly Why it is critical to building a solid team with the skills that can support your efforts Why it is so important to be intentional in your business and to keep your priorities in order Additional resources: Website: www.unstoppableceo.net/onwardnation/ Unstoppable Referrals by Steve Gordon: https://amzn.to/2E0jr7e The Exponential Network Strategy by Steve Gordon: https://amzn.to/2N2IdXj

Steve Gordon is the bestselling author of Unstoppable Referrals, 10X Referrals, Half the Effort and the newly released book, The Exponential Network Strategy. He is the founder of The Unstoppable CEO, a marketing and business growth firm that builds systems to attract clients for professional service firms and solo practitioners.

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He's the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. “just get started. Whatever it is you are thinking about doing, whether you are starting a business, whether you are in business and you are thinking about taking some step, you learn a whole lot more along the way then you do when you are sitting contemplating the journey… There's only so much you can plan and you learn a lot more once you begin interacting with the marketplace on any level. So get out and do it.”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6Oo

Steve Gordon is the founder of The Unstoppable CEO®, the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and has recently released his latest book, The Exponential Network Strategy. He is the editor of three business newsletters and has published hundreds of articles on marketing and selling high-ticket products and services in high-trust transactions. At age 28, Steve Gordon became the CEO of an engineering/consulting firm. Twelve years later, after growing that firm’s revenue by 10-times he started his second business, consulting 1-on-1 with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services. Links Website: unstoppableceo.net/ Podcast: listen to my episode of the Unstoppable CEO Podcast(Episode 35) Facebook: fb.me/UnstoppableCEO Twitter: @steve_gordon Subscribe to The Do a Day Podcast     Keep Growing with Do a Day Get the book in print, Kindle, iBooks, Audiobookand more - even get a personally-signedcopy from Bryan Falchuk Get started on your journey to Better with the Big Goal Exercise Work with Bryan as your coach, or hire him to speak at your next event  

On today’s episode, Steve Gordon gets real about how business owners can not only systemize networking but more importantly, how to “nail” the follow-up. Who in business hasn’t fallen down on that piece? Steve is a master of clarity and systemization, and that’s what he and his team help business owners achieve surrounding their messaging, processes, assets and goals. His goal is to help “old school” marketers, especially ones selling services, make the transitions into “new school” scalability. If he hadn’t been there himself wondering where his next check would come from while he was trying to grow his own business, he would not have such a successful system to share today. Between his two books, The Unstoppable CEO podcast, and his willingness to divulge some expert networking secrets, there’s plenty of actionable advice for any CEO looking to take the leap forward. Get some more “powder” for your networking keg from this previous podcast with John Corcoran, and realize the power networking affords from this episode featuring Joe and Matt you’ll be unstoppable in no time yourself. “The most important thing is to be intentional.” -Steve Gordan Some Topics We Discussed Include: What do roller coasters and service-based business owners have in common? How to bring new school systems to old-school marketing tactics The texts vs. “dead stacks” philosophy of business What’s behind the curtain of a simple podcast roundup? How Hawaiian cookies can get you free advertising Your best networking time investment for the business growth dollar What do podcasts, shampoo, and a 70s retro tv ad have in common? Can referral income be as predictable as an algorithm? How to pick the best wallflower at live networking events What can speed dating do for your business? The truth about what your biggest business asset really is Matt goes “old-school” junior high (though his buddy) to get the best business pick-up lines How to systemize the process of process development The best exercise to get clarity on a process and how to move it over the finish line Contact Steve Gordon: Contact us on his website at The Unstoppable CEO Follow on Facebook at The Unstoppable CEO Listen to The Unstoppable CEO Podcast Find him on LinkedIn References and Links Mentioned: unstoppableCEO.net The Unstoppable CEO podcast The Exponential Network Strategy by Steve Gordon (or, click here for the free eBook version)   Unstoppable Referrals: 10x Referrals, Half the Effort by Steve Gordon   Think and Grow Rich by Napoleon Hill (read it annually)   Work the System by Sam Carpenter   Leonardo DaVinci  by Walter Isaacson   Steve Jobs by Walter Isaacson   The Bible The Strategic Coach program   The Rise 25 group   Contactually CRM app

Have you ever been in a place where you wish you had a methodology in place where you could go out and get more business? What if you could get out of having to prospect so much? Imagine what it would be like to have some relief from always having the weight of the business on your shoulders. Today’s conversation is with Steve Gordon. Steve is the Amazon #1 Business Best Selling Author of "Unstoppable Referrals.” He shows high-ticket service businesses how to stop begging for referrals like that creepy used car guy, and instead, attract 10-times more referrals, with less effort using content. In this segment, you’ll learn about Steve’s tried and tested, “Reverse Prospecting” method that can help you work smarter rather than harder. You’ll walk away with tools you can use today to gain more clarity and focus in your business. Here’s a glimpse of what you’ll learn in this show: Common misunderstandings about getting clients in a predictable way; [3:00] An exercise you can use to get greater clarity and focus; [4:30] Why does Steve focus on client acquisition and referral marketing? [7:00] Steve talks about challenges he has faced and lessons learned; [9:00] What is reverse prospecting? [13:00] How do you turn an introduction into an actual client? [19:30] Steve shares how a referral kit can help you find right fit clients; [21:30] How to connect with Steve’s resources; [24:00] Releasing ideas that can do your selling for you; [26:00] The transformative impact of learning to focus; [29:00] The personal side of Steve’s story; [31:00] Resources mentioned on this episode: NEVER miss an episode of Growth To Freedom click HERE to subscribe! Connect with us on Twitter: twitter.com/dan_kuschell Have a question? Send us an email: info[at]growthtofreedom.com www.unstoppableceo.net www.unstoppableceo.net/nexttenclients   ********************* Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at: http://www.championbusinessblueprint.com Have you struggled with Hiring? Wouldn’t be great to get someone who could bring you more sales, or help you get more off your plate? According to research by Glassdoor, you are 5 times more likely to make a bad hire without a proven process or system for hiring. Bradley Smart estimates the cost of a bad hire between 7 and 24 times of someone’s annual earnings. Factor that a bad hire could cost you between $40k and over $225K, it’s no wonder many business owners shy away from hiring. It’s not your fault and you don’t have to leave it to chance. Get your copy of the Free Ultimate Hiring Blueprint Today. Go here for your copy right now. This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Gary Halbert Dan Sullivan

Steve Gordon is the founder of The Unstoppable CEO and author of Unstoppable Referrals: 10x Referrals Half the Effort. Steve uses his business to help professionals gain more referrals in less time, allowing them to spend minimal time working on growing their business and more time running their business, allowing them the time to nurture personal relationships. Steve encourages entrepreneurs to share their stories with one another in order to identify the traits and character behind every hard-working business professional. In this episode, we will be discussing: How devastating events continue to impact a changing society Diversifying your client base Choosing what to be persistent at Owning your outcomes What to do in the face of a traumatic event Creating change for your business through yourself Obtaining 10x referrals with half the effort Aligning your business with self-interest The moral obligation of helping others through your business Steve’s want to go back to the source of wisdom Steve’s mission of enabling business owners to have their lives back Resources Mentioned in This Episode: Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon The Unstoppable CEO Jay Abraham's Strategy of Preeminence Free Get the Clients You Deserve E-mail Course How to Get Your First Thousand Clients Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Gordon is the founder of The Unstoppable CEO and author of Unstoppable Referrals: 10x Referrals Half the Effort. Steve uses his business to help professionals gain more referrals in less time, allowing them to spend minimal time working on growing their business and more time running their business, allowing them the time to nurture personal relationships. Steve encourages entrepreneurs to share their stories with one another in order to identify the traits and character behind every hard-working business professional.In this episode, we will be discussing:How devastating events continue to impact a changing societyDiversifying your client baseChoosing what to be persistent atOwning your outcomesWhat to do in the face of a traumatic eventCreating change for your business through yourselfObtaining 10x referrals with half the effortAligning your business with self-interestThe moral obligation of helping others through your businessSteve’s want to go back to the source of wisdomSteve’s mission of enabling business owners to have their lives backResources Mentioned in This Episode: Unstoppable Referrals: 10x Referrals Half the Effort by Steve GordonThe Unstoppable CEOJay Abraham's Strategy of PreeminenceFree Get the Clients You Deserve E-mail CourseHow to Get Your First Thousand ClientsLove the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

In this episode, Steve Gordon, author of Unstoppable Referrals, discusses how he uses Reverse Prospecting on LinkedIn to get more referrals from his clients in an easy and risk-free way.    Key Takeaways! Referral marketing boils down to 2 main points (3:53) You need to ask a lot more people for referrals, even if it is uncomfortable. You need to follow up for a long time with those referred leads.   To combat this uncomfortable action of asking your customers for referrals, Gordon came up with Direct-Response Marketing. By using lead generations and using information to his advantage, Gordon created a way to get referrals more easily with no risk to those who you were asking for the referral. (5:44)   With LinkedIn, you can teach your clients how to use a technique called Reverse Prospecting. This is where you work with your existing clients and offer something that is valuable that could be given to your client's business partners or friends. After they agree that they have people who need this offer, you go on LinkedIn with them, deciding who your client thinks should receive this valuable item. This way, you get a ton of new prospects that will fit the niche that you are looking for, and it is less taxing then asking for a list of referrals from your client because you are doing it with them. (9:30)   People WANT to be served by you, and it is your duty to reach as many people as possible, so don't be afraid to try Reverse Prospecting in your business. Remember, your best clients come from your best clients. (14:37)   To find more information about Steve Gordon and his business, visit UnstoppableCEO.net. (15:57)   Gordon tried the 10,000 Facebook fans in 3 days training and he found great success. By the end of the training weekend, he had gained over 10,000 fans on his page, and he was really surprised that what Kim was preaching was actually working. (17:03)   Resources Mentioned in this Episode Steve Gordon's Website: UnstoppableCEO.net Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com

Welcome back to Build Your Network with Travis Chappell. Today’s guest is Steve Gordon. Steve is the author of the book Unstoppable Referrals and publisher of The Unstoppable CEO, the leadership journal for growing firms. He’s the editor of 3 business newsletters and has published hundreds of articles on marketing and selling high-ticket products and… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Are you you asking your clients to pass along your name to anyone they know who needs work done? Once in awhile you might get a lead, but it doesn’t yield a lot of business. Sound familiar? Well the good news is that it doesn’t have to be this way. Steve Gordon, author of Unstoppable Referrals, shares how to build a systematic referral system. Steve has published hundreds of articles on marketing and selling high trust services, learned in his previous career as the CEO of an engineering consulting firm. Steve shares how you can consistently earn referrals in a way that works and generates value for everyone involved. https://freelancetransformation.com/episode96

In this episode Josh talks with Steve Gordon, Author of "Unstoppable Referrals". They discuss referrals and the reluctance on the part of clients to give referrals. Steve discusses a couple of different referral strategies that have achieved remarkable success. 

Adam Franklin chats to Steve about winning referrals by being helpful and reverse prospecting on LinkedIn

Andrew and Kenny interview special guest and referral marketing expert Steve Gordon, author of "Unstoppable Referrals" and publisher of "The Unstoppable CEO". In this episode: Why referrals are still the #1 way for most consultants to get clients Where most consultants go wrong when asking for referrals How to make it easy and rewarding for clients and colleagues to refer you How to create an effective "referral kit" Step-by-step approach to go from zero referrals to a nonstop referral engine SPECIAL OFFER for our listeners: Get a free copy of Steve's book, "Unstoppable Referrals", at http://unstoppableceo.net/magneticconsultant Download Episode 15 PDF Transcript The post Episode 15 – Interview with Steve Gordon appeared first on Magnetic Consultant.

Steve Gordon is the author of the new book “Unstoppable Referrals”. Go to unstoppableceo.net to find out more. In this interview we are discussing how you can get more way more referrals including... How Steve grew his business 10x using referrals Why studies unanimously agree that referrals are the best way to get new business Why business owners find it uncomfortable to ask for referrals and how to easily overcome it How to make it easy for your happy clients to refer people to you The “reverse prospecting” technique to get inside the network of your clients or contacts The “Johnny Carson” method which will make your prospects actually look forward to your follow up messages And much more!

[Legacy post: Small Business Talent] My guest on the podcast today is Steve Gordon. Steve is the bestselling author of Unstoppable Referrals, a unique and exciting new book that he’ll be sharing with us today. Steve publishes The Unstoppable CEO – The Leadership Journal for Growing Firms. He’s also the editor of three business newsletters […] The post Steve Gordon on Unstoppable Referrals: 10x Your Referrals with Half the Effort appeared first on Smart Solo Business.