Podcasts about unstoppable ceo

Are you ready to leave your old self behind and step into the new year with a new identity? As we approach the end of 2024, it's time to shed the layers that no longer serve you and embrace the next-level version of yourself!In today's episode, we'll dive into the identity shifts necessary to become the person who makes the impact you dream of. You'll find out why you might be struggling to leave your old self behind even though you are consciously ready for the change, and how to overcome the fear and resistance that come in the process. Plus, you'll learn how to celebrate your old self and how to honour your past self while stepping into 2025 with clarity and intention.Whether you're listening in real time or catching up later, this episode will resonate with anyone ready to make BIG changes and confidently make the necessary shifts to step into their new identity with confidence and ease!Topics covered on Leaving Your Old Self Behind:What emotional challenges might you face when leaving your old self behind, and how can you overcome them?How can celebrating your old self help you embrace a new identity?Visualisation techniques that you can use to align with your future self.Taking small, consistent actions is the deal-breaker for shifting your identity.How can you create a sense of safety during your transition to a new self?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/youre-not-scared-of-your-next-levelyoure-scared-of-leaving-your-old-self-behindMentioned in this episode:The Subconscious MembershipThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO. Find out more at www.rebeccahaydon.com/the-subconscious-membershipThe Subconscious Membership

Are you ready to grow your business by tapping into the power of your subconscious? In today's episode, we'll revisit the top four episodes of 2024 where you'll dig deep into your money beliefs and discover subconscious stories that are holding you back from the massive wealth you deserve. If you've ever felt the fear of being seen or judged, we'll tackle that too, helping you step into the light with confidence no matter who is watching. Plus, I'll share my favourite hacks for keeping your subconscious aligned with your biggest goals, ensuring you're ready to make 2025 your best year yet! And let's not forget about the need for external validation. Why do we crave it, and how can we break free to feel truly successful on our own terms? Grab a cosy drink, settle in, and let's explore these episodes that have sparked some of the biggest breakthroughs this year. Trust me, even if you've heard them before, you might just find the new wisdom gems you've been waiting for.Topics covered on Grow Your Business:Transforming your money beliefs and identifying the subconscious stories you've created around money.What steps can you take to overcome the fear of judgement and stop playing small?My favourite subconscious hacks that can help you align your subconscious mind with your big goals.Why do we crave external validation and how can you detach from it to feel worthy and successful on your own terms?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/grow-your-business-with-episodes-you-loved-in-2024Mentioned in this episode:The Subconscious MembershipThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO. Find out more at www.rebeccahaydon.com/the-subconscious-membershipThe Subconscious Membership

Have you ever wondered how the words you use every day shape your reality? Subconscious reprogramming through language is a fascinating topic that reveals how your internal and external dialogues influence your beliefs and actions.In today's episode, I discuss how the language you use daily can influence your subconscious mind, which controls a staggering 95% of our behaviour! I'll guide you through understanding why the subconscious mind doesn't differentiate between real and imagined experiences and how this can actually work in your favour when reprogramming limiting beliefs. I'll provide real-life examples of how you can audit your self-talk, reframe negative language, and use future identity statements to align your subconscious with your goals. Plus, we'll explore the nuances of language and discover how intentional word choices can lead to positive changes in your life.Language is one of the most underrated, yet most powerful tools for reprogramming your subconscious mind, so let's learn how it can reshape your beliefs and actions!Topics covered on Subconscious Reprogramming Through Language:How does the language you use influence your subconscious mind?What role does the way you speak to yourself play in shaping your beliefs?How can you subconsciously reprogramme your mind through language?Why is intentional language so important in subconscious work?How does language you use directly impact your business growth?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/subconscious-basics-subconscious-reprogramming-through-languageMentioned in this episode:The Subconscious MembershipThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO. Find out more at www.rebeccahaydon.com/the-subconscious-membershipThe Subconscious Membership

Are you following your strategy to the absolute T but still not seeing results? You are in the right place hun! Let's talk about how you can align your subconscious mind with your strategy so you can finally hit those big juicy goals. Today we're going to dive into what's really happening beneath the surface of your efforts. Because it's not just about the actions you take, it's about the subconscious currents that can either sweep you towards success or pull you under. I'm going to share how you can identify if it's the strategy or your subconscious mind that needs work, and some practical steps that will help you realign your inner world with the outer work you're putting in. So if you're ready to stop spinning and start seeing the results you know you deserve, tune in and let's get your subconscious on board with your success – because when your subconscious beliefs match your daily efforts, that's when things start to shift!Topics covered on Align Your Subconscious Mind With Your Strategy:Why taking action in your business isn't enough and how your beliefs behind your actions influence your results.How do you know that your subconscious beliefs are derailing your business strategy?What is brain neuroplasticity and how can you use it to align your subconscious mind with your strategy?The importance of visualisation in reprogramming your subconscious mind for success/to align with your business strategy.Journal prompts that will guide you to identify and shift your limiting beliefs.What's the one small step you can take today to align your subconscious mind with your strategy?Connect with Rebecca Haydon:The Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/align-your-subconscious-mind-with-your-strategyMentioned in this episode:The Subconscious MembershipThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO. Find out more at www.rebeccahaydon.com/the-subconscious-membershipThe Subconscious Membership

As I was deep in meditation, pulling cards and then journaling this morning, I realised this is perhaps the best strategy for everything… for Life. For Business. For your goals. Your success… If you're an ambitious go-getter who wants more from life, who wants to go after the things that make your soul come alive, who is sick of living on other people's terms, from old conditioning that doesn't align and defining your success on your terms then this podcast is 10000% for you.    And while you're here, you need to pop your name of the list for The Unstoppable CEO. It's a no-brainer. It's free. You'll love it.     Tuesday 17th September 2024, 7.30pm NZST - step into the Unstoppable CEO I know you are and create big impact with your soul's gifts.  Connect with Evie: The Unstoppable CEO - Join The Live Masterclass  1:1 Life Coaching  Book your free discovery call here Instagram: @evelynrobertakelly YouTube Channel  Website: https://www.evelynkelly.co.nz/ Strategy & Soul Mastermind Waitlist Download your free templates – “How to Soulfully Sell Out Your Next Offer”

Ready to become an Unstoppable CEO!? This one's for you!    In today's podcast episode, I'm sharing what it truly means to become unstoppable in business and the three key things you must master in order to create a successful business in 2024 and the current online space.    I'm sharing how YOU can feel super clear and confident on your gifts, your mission and your strategy, so that you can create the big impact you truly desire!   Join me in my FREE Live Masterclass The Unstoppable CEO  Tuesday 17th September 2024, 7.30pm NZST and for an incredible experience to step into the Unstoppable CEO I know you are and create big impact with your soul's gifts. You don't want to miss this one!    Connect with Evie: The Unstoppable CEO - Join The Live Masterclass  1:1 Life Coaching  Book your free discovery call here Instagram: @evelynrobertakelly YouTube Channel  Website: https://www.evelynkelly.co.nz/ Strategy & Soul Mastermind Waitlist Download your free templates – “How to Soulfully Sell Out Your Next Offer”

Are you working intentionally in your business, or are you just going through the motions? Then this episode could be the game-changer for your business! We're going to unpack the secret sauce of intentionality in your business and how it can help you smash those big, juicy goals!You'll discover why copying someone else's success formula won't cut it (once again, it has something to do with your subconscious mind and your beliefs), and you'll learn how to align your goals with your core values so you can run your business in a way that feels true to who you are. Plus, we'll explore the neuroscience behind goal setting and instant gratification that will have you rethinking your approach.So if you're tired of spinning your wheels and ready to lead with intentionality and purpose in your business, this is the episode you can't afford to miss. Tune in, and let's get intentional about your success!Topics covered on Working Intentionally in Your Business:What does working intentionally in your business actually mean and look like?Why does copying someone else's business strategy not work for you?The neuroscience behind setting goals and the battle between long-term goals and instant gratification.The connection between what you consciously desire and what your subconscious mind believes you can have.How can you overcome limiting beliefs that hinder your ability to achieve your goals?A sneak peek into the Subconscious Membership and how it will help you work intentionally in your business.Connect with Rebecca Haydon:The Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/its-time-you-started-working-intentionally-in-your-businessMentioned in this episode:The Subconscious Membership ADThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO.The Subconscious Membership

Are you ready to unleash the Soulful CEO within you? I'm bringing you another client success story with one of my gorgeous clients - Bex Lowe! Join us in today's episode where Bex shares her journey of profound identity shift and business growth. You'll discover how aligning your subconscious mind with your entrepreneurial vision can catapult you beyond your wildest dreams. Bex opens up about breaking free from her limiting beliefs and stepping into a powerful identity shift that turned her approach to business upside down. You'll learn how embracing discomfort can be the catalyst for monumental change and how letting go of what no longer serves you paves the way for success. So if you're seeking inspiration to lead with soul and leverage strategy in your business, this episode is a must-listen. Tune in to witness the magic of transformation and take the first step towards becoming the leader you were always meant to be. Your path to becoming a Soulful CEO starts here!Topics covered on Unleashing the Soulful CEO Within:Bex's profound identity shift and how it changed her business.Bex shares how she let go of old behaviours and how it transformed her life.What does it mean to be a "Soulful CEO"?How can spiritual alignment amplify your business strategy?What are the steps to overcoming avoidance and stepping into your inner Soulful CEO?How did deep subconscious work set Bex free in her personal life and business?Bex's secret to launching a group program with ease that aligns with your soul.How can embracing your true self lead to a more fulfilling business approach?Connect with Rebecca Haydon:The Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/Mentioned in this episode:The Subconscious Membership ADThis one goes out to all online business owners who want to grow their business to multi 6 figures, but STILL find themselves cockblocking their success… The ultimate subconscious programming membership for ambitious female entrepreneurs ready to build their empire so they can scale their income, create a f**k tonne of impact & serve high calibre clients. I'm basically hacking your system to catapult you into a productive, high performing and UNSTOPPABLE CEO.The Subconscious Membership

Stacey Yudin the Chief Executive Officer of NEP Services and a champion of change joins Enterprise Radio. Listen to host Eric Dye & guest … Read more The post Woman Who Lead – Meet Stacey Yudin, Unstoppable CEO of NEP Services appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Select Series: In this special Select episode, we'll delve into "Unstoppable Referrals - Growth Strategies for Consultants" with Steve Gordon. Originally aired as Episode 47 of Guts, Grit & Great Business® on Feb 2, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He's the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve's episode. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/steve-gordon/

I must say at the outset that my time with Glenn Gow on this episode was incredibly enjoyable and I hope you find it the same. I love to learn as I have said to you many times and today I learned a lot. Glenn hails from Florida. He obtained colleges degrees in business and then spent much time in marketing and even some in sales. He worked with many large companies and especially with their CEOs. A few years ago he decided to help C suite level people by becoming a CEO coach where he could impart the many of years of experience he gained in the technology world. Glenn is absolutely a visionary in many ways. He and I talk a great deal about AI. I love Glenn's observations as he explains that AI is a tool, not a threat. Listen in and hear his reasoning. About the Guest: Glenn Gow is a CEO Coach, a Keynote Speaker on AI, and a Board Member The implications of AI for every single business are shocking. We're all rethinking how we work, and how we can transform our offerings with the power of AI. It's incredibly exciting, and a little terrifying on how to keep up. Glenn Gow is a CEO Coach, a Keynote Speaker on AI, and a Board Member. Glenn understands exactly what we, as leaders, need to harness this technology. Glenn will be helping us understand the implications for business, and how to harness this technology. You will walk away with an arsenal of information. Glenn is a sought-after speaker on AI and has spoken at The Wall Street Journal AI Conference, the National Association of Corporate Directors, MIT/Stanford Venture Lab, Harvard Business School, The Private Directors Association, Silicon Valley Directors Exchange, Financial Executives Networking Group, The Entrepreneur's Organization, and the Northern California Venture Capital Association. He writes an AI column for Forbes and has been published in Directors & Boards, Directorship (NACD), CIO Magazine, Inc. Magazine, and InfoWorld. As a CEO for 25 years, he advised numerous leading tech companies including Apple, Google, Facebook, Microsoft, and many more. Speaker Reel: https://bit.ly/SpeakerGlenn Ways to connect with Glenn: LinksWebsite: https://www.glenngow.com Linkedin: https://www.linkedin.com/in/glenngow About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hi there and welcome to another episode of unstoppable mindset. I am your host, Mike Hingson. And our guest today is Glenn Gow. And Glenn is a very knowledgeable soul regarding artificial intelligence. He is a board member he speaks on AI he is a coach. And I don't know what else and when he first joined this afternoon, I pulled an old joke that maybe a lot of you wouldn't know. We used to on television, watch commercials for Memorex tape, which was really good stuff. And when he came on, I said, the question we got to ask is, are we live? Or are we Memorex? Because that's a, a thing that Memorex did. And their point was, you couldn't tell the difference. I never bought that, though, because I could tell the difference. But the Max was pretty good, wasn't   Glenn Gow ** 02:11 it? It was, it was pretty good.   Michael Hingson ** 02:14 I actually still have some blank Memorex cassettes. So Oh, there you go. You're a collector. So Glenn, welcome to unstoppable mindset. We're really glad you're here. Really happy   Glenn Gow ** 02:25 to be here, Michael. And thank you for the introduction. And I'm looking forward to the conversation.   Michael Hingson ** 02:30 And also Glenn is a board member will have to find out about that along the way as well. And that's board is in being on a board not being board. But you know what? So tell us a little about the the early Glenn growing up and all that sort of stuff?   Glenn Gow ** 02:45 Well, I grew up in a wonderful family that supported learning, Michael. And so everything we did was about becoming a little bit better than the way we were, whether it was being happier in life or being more productive or making better friends. And we were always thinking about how can we just be a little bit better. And the wonderful thing about that, is that turns you into a learning machine on any topic. So whether I'm coaching my CEOs, or I'm studying AI, I'm very, very interested in learning and becoming better. And so it's something that I learned at a very early age and it's become part of who I am.   Michael Hingson ** 03:31 Did you grow up in California? I grew up in Florida and Florida. Okay. Laura   Glenn Gow ** 03:39 eventually went to business school at Harvard. And then came out to California. Ah,   Michael Hingson ** 03:46 yeah, as we were talking about earlier, can't beat the weather. No, no. I think the absolute best weather is San Diego but you know, California in general has great weather.   Glenn Gow ** 04:01 I feel very spoiled, spoiled where I am in Northern California right now. So I have no complaints. We   Michael Hingson ** 04:06 lived in Novato for several for 12 years and in an area called Bell marine keys which was a community that was developed in the early 1970s They wanted to make it look like Venice, Italy. So every house is on a lagoon or a channel in between lagoons and either they have docks or their dock ready and it was so nice to be there. That sounds really nice. Yeah, we're far enough away from like highway 101 that you could hear it if you really worked at it at night and it were quiet no wind, but mostly it was just a nice wonderful community and we loved it a lot. Fantastic. So you you grew up in Florida and all that and really devoted your your life to learning so you got a business degree and then where did you go from from Harvard and getting I assume about Bachelor's in business?   Glenn Gow ** 05:02 A master's in business? Okay, yeah. And then the most important part of my history was I worked for a startup immediately after business school, which quickly failed, happens. And then well, that's an important very important learning process. And then lucky enough to work at Oracle when it was a relatively small company. And I worked, I was the first person in the marketing function within sales. In other words, I was doing both sales and marketing. And that was an incredible experience, as the company grew from fairly small to a billion dollars in revenue, which is tiny by, by today's standards, yeah. And then I stepped out to start my own company, where we focused on helping technology companies on marketing strategy. And so we had the opportunity to work with Apple, to work with Facebook, and Google, and Microsoft, and Oracle, and IBM and every large technology company. I did that for 25 years as a CEO. Now, importantly, Michael, during that time, I had a coach for 17 years. This was my co coach. And I knew a lot about business. And my co coach, interestingly enough, didn't really know all that much about business. But she did know something that I didn't know, which was the mind of the CEO, and the mental game, and how to become an even better CEO. So I take all of that experience, having run a company, and having been coach for so long. And I use that every day now. So I was lucky enough to be recruited into venture capital, after I ran the marketing consultancy. And that's when I started coaching CEOs, the CEOs of our portfolio companies, and having been through a startup that had failed before I could truly empathize with the life of CEOs. And then I took all of that coaching and business knowledge. And I found that CEOs really got value out of our conversations. So much so that I fell in love with that. And I've been doing that full time now for three years. Because a lot   Michael Hingson ** 07:28 of them, although they were CEOs, got into it, for whatever reason, but weren't necessarily as knowledgeable as they needed to be about being a CEO.   Glenn Gow ** 07:39 Exactly right. And as long as Michael, as long as they have that mindset, this is how I described it, the mindset is that every great athlete has a coach, and some of them have many coaches. And you ask yourself, Why does someone who's at the top of their game, have a coach, it's because it coach helps them become even better. And if you have that mentality, as a CEO, you are going to improve every day, if you put your mind into that process of improvement, and that's what I'm here to do with my CEOs?   Michael Hingson ** 08:14 And do you still have a coach,   Glenn Gow ** 08:18 I do not currently have a coach, I am looking for a coach. I have advisors. But here's something that's interesting, that you made me think about Michael, is that I coached 20 CEOs. That's about as many as I want to coach. And I learned something from them every time I coach them. Mm hmm. And so I want to share those best practices with my other CEOs. So I feel like even though I don't have a coach working directly with me, not right now. I'm learning every day through my interactions with my CEOs. And I'm able to share that information with all of them on what best practices I just heard about.   Michael Hingson ** 09:03 Yeah. And I would think that the best CEOs are people who, at least in part, adopt a learning mindset, because if you think you know it all, you'll sometime and maybe sometime soon, discover it isn't really that way.   Glenn Gow ** 09:20 Let me give you a statistic that I discovered when I was in venture capital. roughly 60% of CEOs get fired within a five year period in the venture backed world, and you ask yourself, why did they get fired? The simple answer is they're not growing the company fast enough. But then you say, why is the CEO not growing the company fast enough? It's because they are not growing themselves fast enough. In other words, when they became the CEO and the venture capitalists put money into them, they were probably the perfect person for that company at that time at that size. But as the company negros takes on new employees, new customers, new investors, it requires that the CEO have new skill sets, and improve skill sets in order to succeed with this company that's transforming. I call it scaling the CEO. Right? And that's what I do. I help the CEO become even better.   Michael Hingson ** 10:24 And that's an important thing to occur if you're dealing with people who are supposed to be the leaders of companies and the people who are either the visionaries for the company, or somehow promote and create whatever is necessary to create the visioning for the company.   Glenn Gow ** 10:46 That's right. Exactly. Right. Yeah.   Michael Hingson ** 10:49 Yeah. And, you know, I, I have said several times on this podcast that if I'm not learning at least as much as anybody else, listening to this podcast on any given episode, that I'm not doing my job, well, and I have been so value in my mindset of being able to learn from everyone who's been on board, it's in who's come on as guests. It's great. It's a lot of fun. And I get to learn a lot. And I can't complain about that a bit. Well, it's   Glenn Gow ** 11:18 a win win win.   Michael Hingson ** 11:19 It is, as far as I'm concerned, and I enjoy doing it. It's, it's so much fun. Well, so you've you've been doing the coaching process for at least a few years, have you become certified as a coach? Or do you just do it or what?   Glenn Gow ** 11:35 I am not certified, nor am I ever going to get certified. I look at my 17 years of training from my personal coach. As as as the as the experience of learning through that I don't, I don't, gosh, I just feel lucky to have had that experience. And don't feel like there's any value. For me personally, writing certification isn't good. But for me personally, it just doesn't make any sense. Well,   Michael Hingson ** 12:03 and I agree, I've, I've thought about that. Some people have suggested that I should explore doing more in the coaching world. And one of the ways I think that I could add value in the coaching world today is that is we have an aging population and a younger population dealing with an aging population. We don't have any really substantive all around coaches dealing with blindness and low vision, who can guide people so it is it is something that I've been looking at and seriously thinking about happening. I think it would be a fun thing. And I think it would be a valuable thing if we can give good suggestions to people and help them deal with something that we shouldn't have to deal with. But we but we do in the shouldn't have to is that society rose up and learns that blindness is a big, severe, serious problem. And the reality is, it's not blindness, it's people's attitudes about blindness, because people who happen to be blind or low vision, can do the same things other people just we may not do it the same way. And we also tend to make our world because there are a whole lot more sighted people than blind people, we make our world side oriented. But that still doesn't mean that blindness is the problem.   Glenn Gow ** 13:26 That's right. That's right. And that made me think, Michael for a moment about AI and and the current some of the current interfaces with AI. And I think there's an incredible opportunity for people to interact with AI purely on a voice basis. Yeah.   Michael Hingson ** 13:46 Well, and that's true, although we type as well. But the the issue is really the, the having the input that AI gets from wherever it gets and guide it to provide good output and good ways to help. Exactly. Yeah, which is what AI is all about. What got you started in really thinking about and becoming more of a mentor and proponent of AI?   Glenn Gow ** 14:18 Well, first of all, I described myself this way, I'm a I'm an expert in AI at a niche, which is the sea level. So I'm an expert in talking about AI to to CEOs and the board. So I'm not going to talk about the technology. I'm gonna talk about the implications of the technology, right? Started, Michael was one of the great things about working in venture capital is that you can predict the future. You can predict the future because it's walking in the door every day in the guise of entrepreneurs who are telling you all the trends that are coming together and how they're going to take advantage of those trends. And when you see that 20th person walking In the door and talk to you about AI before it's being used anywhere, you can say I see something coming in our direction. And that's when I dove in. And that's when I said, I need to deeply understand the implications of what's happening here. And so I got very, very excited about it. Because, look, we all live through technology innovations. But AI is different from every other technology innovation. And the reason it's different is that it learns. And sometimes it learns all by itself. What does that mean? What does that mean is it means that it creates a flywheel effect. If it starts learning about your customers and your market and your products. And you feed it more data, it gets smarter all by itself. And that flywheel gets spinning and you progress, you gain market share, you gain revenue, you gain more insights. And if your competitors aren't doing that, they're using some other kind of technology. You're gonna leave them in the dust, they will not be able to catch up to you because of that flywheel because it's learning and getting better. Constantly.   Michael Hingson ** 16:16 Yeah, my first exposure to AI goes back to well, it's more learning, but it is still ai 1975 1976 with Dr. Ray Kurzweil, oh, well, and Ray's first development, his first invention was the Kurzweil Reading Machine for the blind. Well, first was Omni font, optical character recognition. And he chose as his first application to make a machine that would be able to scan any, and recognize any type or print or combination, I'm typing print fonts, but one of the things that Ray put into that machine was a learning feature. So the more that the machines scan, when I was reading a book, or anyone was reading a book, or anything that that was in print, the better the recognition was. And it did that all by itself. Amazing. And it was absolutely easy to see that happen over a few pages in a book. So I've been using and accepting the whole concept of machine learning, ever since that day, but of course, in the past several years, we've now seen AI go to incredibly whole new levels. And it's interesting, the the people who who are negative about it, and so on, I'm sitting here thinking, Alright, what, 30 years ago, or maybe 35, now we had the internet, or 30 years ago, we had the internet come along. And along with the internet, of course, there are the people who misuse it, and we have the dark web. And I think somebody should check out more of the dark web and see if it's accessible. And if not, we should sue some of those people. That'd be fun. But we have the dark web, and we don't get anywhere near although some people recognize the the problems with it. We don't get anywhere near the route from any of that, that we're getting from artificial intelligence today, which tells me people are starting to you know, they, they see the significance of it, but you know, we're dealing with a, with a world where people really aren't visiting it properly or visiting it enough?   Glenn Gow ** 18:34 Well, it's hard to predict what we're gonna see. And AI is just a tool, Michael, it didn't was that with any tool. It's going to be used for good and it could be used for bad. And so they're, they're bad people. And if they get hold of a tool, they're going to use that tool. And so we do need to be aware of that we do need to be concerned about that we need to ensure we have protections against that. Yep. Just like any tool. Yep. But the key thing is it's happening way faster than the experts ever predicted. And so what does that mean? That means that we as humans, need to move fast to keep up.   Michael Hingson ** 19:17 And we're dealing with, with a lot of change, and many people aren't used to changing or change happening that quickly. But it's the way it is.   Glenn Gow ** 19:26 Well, not only that, Michael, but most people don't like change.   Michael Hingson ** 19:30 No.   Glenn Gow ** 19:33 And if you don't like change, and change is happening and being part of the change requires you or enables you to be successful, then you're going to be left behind. So my favorite saying is AI is not going to take your job. A person who is using AI is going to take your job.   Michael Hingson ** 19:53 Yeah. And that's and that's something that makes perfect sense. And that's the way it will be but AI is ain't gonna do it. I don't see no matter how much AI learns, and can learn, there are things that people can do or have within them that are makeup that will allow them to continue to function and AI is not going to take over the world. It is not a Colossus The Forbin Project. Right? Right. And that was a good movie and a good book. But   Glenn Gow ** 20:27 the key is for us to ask ourselves, how do we get the most out of this tool. And so I want to share with you a story one of my CEOs shared with me Remember, I talked about sharing best practices from what I learned. So I'm a big proponent of AI, in that it holds tremendous value for companies of all kinds in all industries of all sizes. And so I'm encouraging my CEOs to do more in this area, so that they get a competitive advantage. One of my CEOs stood up at an all hands meeting in the company and said, I'm going to create an AI mandate, starting today. And for the next month, every single employee needs to use AI every day for a month. Now, I don't care what you do with AI, I don't care if what you do doesn't work. What I want is all of us to learn about AI. And so after a month, what I want each of you to do is report to your manager, what did you learn, because we're going to learn about the things that it doesn't do very well. We're going to learn about the things it does extraordinarily well. And then we're going to figure out how to leverage this tool so that we all can be more productive. I thought that was a brilliant way to introduce, because it's okay to fail is what the CEO was saying, and figure out your own experiments. And what came out of that was a whole slew of opportunities that no one imagined that AI could do. So the accounting department figured out, hey, I can write macros in my spreadsheet. Well, that's not what we knew when we when we began this experiment. And yet now we know we can do that.   Michael Hingson ** 22:21 And we can use it and speed up the process.   Glenn Gow ** 22:25 Exactly, exactly. And so many learnings, like that. And now this company is a highly innovative way of thinking about everything, and is going to do extremely well compared to their competitors, because they're embracing this amazing tool.   Michael Hingson ** 22:40 I've used chat GPT to help write some articles. Although I, I generate like five or six versions, and then I put them together, and then I add my own stuff to it. Because AI doesn't guess the saralee get everything well. But, of course, that's the case. But still, it has sped the process up so much. But it goes back to me giving it the right parameters to work with.   Glenn Gow ** 23:11 Exactly. And Michael give you a little tip. So when you think about interacting with a large language model, you want to you want to think about being in a dialogue with it. Not that you give it a prompt and hope for a good result. Right? You You work hard on the prompt, and it comes back with a result and it's okay to say that wasn't very good. Yeah, I think you missed a few major points. And you completely missed that I wanted this to have a perspective on the following. Yeah. It'll say, Gee, Michael, I'm sorry about that. I'm gonna go do another version of it. And so then we're just talking about writing a blog post here, let's say so let's, let's say it comes back with a one. That's it's pretty good now. All right, we'll say hey, that's pretty good. Now, what you can do is you can give it a prompt that lays out Michael Hanson's writing style. Michael likes to write in the following kind of prose, and he likes to use adjectives and active verbs, and he likes to use bullets, and he likes to use speak at a college level, and you can give it your style, so it'll take the output it created for you, and then it'll sound a lot more like Michael. Mm hmm. And then that's a good time to sit back and edit it, because you've already done a lot of the work through the prompting.   Michael Hingson ** 24:39 And it's all happened a lot faster than I would ever do it on my own. Absolutely.   Glenn Gow ** 24:44 Oh, I'll give you one more tip. So I created my style prompt. Right when I want to tell a large language model I want you to write like Glenn Gao. You know how I created this style prompt? Oh, I asked chit chat GPT Ready to do it for me? Here's all my writing. Now go evaluate my writing and tell me how you would describe my style.   Michael Hingson ** 25:12 How do you get bought on whether that's a good question for here, but I'll ask anyway, how do you show it your writing? There, there are aspects of, of the, of Chet GPT. And so on that I have to figure out how to do yet because it's not as accessible as it really could be. So I don't know how,   Glenn Gow ** 25:32 yeah, and so I won't, I won't spend a lot of time on it, because it's fairly complex. But you have to choose your best writing, you have to put it into a document and you probably are going to give it to a large language model that isn't Chachi btw that can read large documents, got it and then get the output from there. Okay, it's not easy to get there. But once you get there, now you have your style guideline.   Michael Hingson ** 25:55 And you can save that. Yeah, yeah. I presume you can save that and then tell it to use it again. When you next you Right,   Glenn Gow ** 26:02 exactly. Right. Yeah. So anyway, a little tips there. But that's just one small drop in this bucket of this amazing tool that is available to us.   Michael Hingson ** 26:11 Yeah. And it and it's only gonna get better. And it is so cool that it's there and does the things that it does. What is we're starting to hear more about this whole thing, this whole concept of generative AI, what does that?   Glenn Gow ** 26:25 Well, that's what we've been talking about generative AI, and that's where it generates. It fits within the world of large language models, and, and other models. And so let me back up a second and define it this way. So for almost seven years, we had what I'll call traditional AI. That still exists. And that's still actually even more important than generative AI, it's gonna have a bigger impact on the economy than generative AI. But generative AI is very, very new, we'll call it roughly two years old. And it creates content of various types. And I think the most impactful well, okay, the traditionally AI is much more about predicting outcomes, whereas generative actually creates outcomes for you. I think the greatest impact in the generative AI side is not going to be in language, it's not going to be in pictures, it's going to be in code, somewhere development code. And the reason I think the greatest impact is going to happen here is, Michael, if you get really good at writing articles, or blog posts, using a large language model, you might get, I don't know a few 1000 people to read what you've written. But if your team or if your team writes code, and it goes into a product, you might have millions of people. Now using something that was created using generative AI is going to be an enormous impact on the software development world, it's already starting.   Michael Hingson ** 28:05 And that makes sense. Well, and look, I think a lot of people don't know it. But the whole concept of AI was very actively used in developing as I understand that the mRNA vaccines for COVID. I believe that's true. I've heard I can't remember where I heard that. But I heard it from what I regard as a reliable source, as I recall.   Glenn Gow ** 28:28 No, it's very true, because that's more in the traditional AI realm. Yeah, where you feed the AI a lot of data and AI can see patterns in data that humans simply can't see. There's too much data, our brains aren't wired to see patterns in data. And AI can see patterns. And it could suggest particular experiments you might run based on the patterns it sees. Yeah, and that's one of the great things it's for. So in drug discovery, Michael, there's, there's a product. It's created by a division of Google called Deep Mind. And this product is called Alpha fold two. And what it does is something that I don't fully understand, because I'm not a scientist or a biologist. It does something called protein folding. So what is protein folding going to do for us? It's going to help cure diseases is what it's going to do. And this is a scientific problem that has existed for forever. Until within the last year or so. Google solved the problem using AI of protein folding. And what it does is it just opens up the ability for people, for scientists to develop new drugs and new protocols and new ways of looking at our DNA to cure diseases. And so we haven't we don't hear much about this yet, because we don't interact with something called Alpha. Fold two, we can't it's too complex. It's not an area we understand. But when it starts curing diseases, we're going to start paying attention to what's happening in the pharma world, in the healthcare world in the scientific world.   Michael Hingson ** 30:14 And, you know, the reality is, no matter what the downsides, in terms of bad actors who do things with AI, there are so many more people who will do good things with it. And it is still very well, and it probably always will be, but it's it is very much an evolutionary process. And we're new to the whole process. That's right.   Glenn Gow ** 30:38 That's right. And we have to think of it too. There are a lot of races happening here. Michael, I talked one about one race being the flywheel effect race, where I'm, I'm in on a business and I'm competing with other individual companies to be successful. So I need to take advantage of what AI can offer to me so that I can get into that flywheel improvement, continual improvement cycle and beat my competitors. That's one race we have. We have another race against at the at the at the national level, we have a race against China. China, has committed to becoming a world leader in AI. I don't know that we've actually stated that in the United States. And yet we are today the world leader in AI. And the question is, who is going to come out ahead? Yeah. So there's a race. And we have to, we have to be aware of that race and understand that race, there's a third race, which is against hackers. So one of the interesting things about the large language model world here is that we have tools like chat GPT, the most popular one and the most advanced one, which is called closed source software. But Mehta, the company formerly known as Facebook, Facebook, has released open source software models, when you release open source software, that means anybody in the world so North Korea can use it, around can use it, a hacker in their basement in New Jersey can use it to do things that we wish they weren't doing. And so given that this is the world we live in, if you're running a company, you need to ensure that the vendors you hire in the world of cybersecurity are on the cutting edge of AI and using the latest AI technologies to help prevent what the bad guys are trying to do with the latest AI technologies.   Michael Hingson ** 32:47 It's very much like anything in the in the hacking world, we need to make sure that we have bright people and people who are not only bright enough, but are forward looking enough to anticipate and figure out what the hackers might do to be able to make sure that we put safeguards into the system as best as we can, as best as we can. And when somebody isn't totally successful at that, because somebody on the other side comes out with something more clever. We learn from it, which is also part of the process. Exactly right. And then we use AI to figure out how to fix it.   Glenn Gow ** 33:30 We are definitely going to do more and more than agree with that.   Michael Hingson ** 33:34 Yeah. You know, it's it's always interesting and pertinent to ask questions like, what do we do about AI producing inaccurate information? But you know, I think that really ultimately comes from it depends on the information we give it, doesn't it? Well, let   Glenn Gow ** 33:56 me answer your question. slightly differently. Okay. So there is this thing, as you know, called hallucination where AI might give us the wrong answer. This happens, by the way, only in generative AI does not happen in traditional AI. Because we're not asking traditional AI to, to make anything up. In generative AI, we are actually asking it to make something up. We're asking it to write something or build something that hadn't existed before. And so it has a hallucination problem. So there are two ways around this. Well, I'll say three ways around this. There are certain things where we don't really care if AI makes something up. Let's say Spotify, is using AI to predict the next song that I want to hear. I don't care if Spotify makes a mistake, right? I just happen to hear a song that maybe isn't my favorite as a result. There's no risk factor here. But the minute I step into the world of making Have something that has some risk to it, we need a human in the loop. A human must be involved in making the ultimate decision about what we're going to publish or what code we're going to write or what we're going to what strategy we're going to take on. So you have a human in the loop, sometimes you have you human deeply in the loop. Because there's, there's there's a lot of potential danger associated with this. Like, should we fire a missile or something? Or we have a little bit of a human in the loop? Like, should I publish this blog post said, Shut up Tejas wrote the answers usually no, don't do that. But, but, and there's one other factor. So if you're using a large language model, and you're asking it to do some research, you ask it, or you tell it, you say, and I want you to point me to the source of the information. Now, this is important, because it'll make up sources. Sometimes Michael, it'll say, Oh, here's the source, ha, ha, ha, it's not really a source, it doesn't really say, this is the source of information, they just made it up or the LLM made it up. So instead, by taking a combination of having the human in the loop, and having the source, then the human can go to the source and validate. Yeah, that the large language module model actually did the research and came back with an answer for you that is valid. And now you can make a decision based on that. And   Michael Hingson ** 36:30 the other thing that, again, comes to mind is that hopefully, interacting with the LLM, and dealing with correcting sources and so on, it learns along the way, and over time, maybe you won't make as many mistakes.   Glenn Gow ** 36:47 I think that's true. It is happening now with the models because there is human feedback involved. So it's, it's getting better and better. But it may be the case that we never get to perfection here. Yeah. But you know what? Humans aren't perfect either. And so well, we just needed to get to be a little bit better than humans.   Michael Hingson ** 37:11 Yeah, no, we've got a, we've got to continue to grow.   Glenn Gow ** 37:17 Precisely, yeah. How   Michael Hingson ** 37:19 do we deal with the biases and all the negative things that people say about AI and things that are clearly not true? And very frankly, to me, some of it comes from the political side of things, because people promote fear way too much. But how do we deal with that? Well,   Glenn Gow ** 37:42 so I heard the word bias in your question, and I have I have an answer, maybe about that. But tell me what can you give me an example of what you're you're asking about so I can be more precise?   Michael Hingson ** 37:51 Oh, I'm just thinking of we, we hear so many people saying how bad AI is and we should really not only have better governor's on him, we shouldn't allow it. Kids use it to cheat. It's bad. We shouldn't have it. Well, and it comes from? Yeah, some kids do. There's a challenge there. But anyway, go ahead.   Glenn Gow ** 38:16 Well, let's just use that example, Mike. Okay. So it has to do with being creative about how do you manage change. So I'm going to use an example of a Wharton professor, his name is Ethan Moloch. He's a wonderful person to follow if you want to look him up. He's a leader in thinking about AI and how it applies both in the academic world and the business world. So he, like I said, he teaches a business course at Wharton. And so one day he gets up in front of the class. And he says, Okay, we're all going to write a paper. I don't know what the paper was about. Not important. No, I'm going to ask all of you to write a paper. And I'm going to insist that all of you use chat GPT. And the class is like standing up and clapping and like, oh my god, this is amazing. Because what used to take me four hours is gonna take me 30 minutes now. But he wasn't done. Yeah. And I'm going to ask you to defend every line in the paper. Yep. And so they are suddenly realized that they needed to understand what this tool was telling them and they needed to believe it and validate it. So they are actually learning more than they would learn without ChaCha btw because it's providing all this information that they need to go it's almost like they're it's pointing to here are the important things you need to go learn. It's not about writing the paper. It's about the learning. Yeah. And I thought that was incredibly brilliant to embrace AI so that his students become better at what he said. asking them to do it, which is to think about business problems in a certain way. Yeah,   Michael Hingson ** 40:04 well, and I, the first time I was talking with someone about chat GPT, and they were talking about how kids cheat, and so on. And cheese, well, with some people true. And some people, it's probably too strong a term, but how kids are using it and not doing it on their own. I immediately said, This is an incredible teaching opportunity. What the teachers need to start to do is to not fear, the artificial intelligence, but rather uses as an opportunity to say to the students, okay, and the way we're going to grade your papers is that you're going to have to defend it. And you're going to have to tell me, what is in the paper? And why you say what you say? Yeah. And I think that makes perfect sense. It's in and I don't know whether that's more work for teachers, it can be time consuming. But it's an opportunity to really change a lot of our teaching models, which is great.   Glenn Gow ** 41:06 Exactly. Right. Exactly. Right. And if teachers are smart, they should use AI to help them build their curriculum, and build what it is they're going to teach and how they're going to teach it. Because AI is a fantastic tool for that. And   Michael Hingson ** 41:23 if school administrators were smart, they would encourage it. That's right. Which is another story entirely. By but you know, it's a process. But I but I really think that it offers so much of an incredible opportunity to vastly improve teaching that, how can you argue with that? But   Glenn Gow ** 41:46 well, let's, let's take what you just said, Michael Fullan. And apply that statement vastly improved teaching to the work world? Yeah. So if I'm running a company, I have people who know some things and people who don't know some things in my company. And I want everyone to know as much as they possibly can, so they can make better decisions. AI is one of the mechanisms to help me get there very quickly. So when one of my favorite phrases, is the head of HR is talking to the CEO, and the head of HR says, gosh, you know, I don't know if we should train all these people. What if we train them and they leave the company? And the CEO says, What if we don't train them, and they stay at the company? So this is a tool for training for teaching for learning for every employee. And every CEO is going to benefit if he if that CEO can get the employees learning by using this incredible tool. Yeah.   Michael Hingson ** 43:02 Isn't that cool? Yeah, very cool. And it makes perfect sense. Well, you know, so again, in general, I asked the question before about bias. But is the bias really against AI? Or is it against change?   Glenn Gow ** 43:22 It's a bit of a complicated question. So yeah. So think of it this way. If you build a large language model, and there are only a small number of companies in the world who can build large language models, because it's very, very, very expensive to do. So. What you do if you're open AI, let's say or your anthropic is another company. X is another company, pi is another company, or if you're going to build a large language model, you do something, which is you put guard rails on that. Because you don't want bias inside of those guardrails. And yeah, when you lay down the guardrails, the human who's laying down the guardrails has some bias, Michael, why because they're human. So you might have one large language model that leans a little bit to the left and another one that leans a little bit to the right, and that's based on the people who designed it. And so you could argue that every large language model has some bias built into it purely because humans built in. Hmm. And then you get to choose though, which largely language model do you want to work with whether it's chat CBT, or Claude from anthropic or many others.   Michael Hingson ** 44:44 But a lot of the bias at least that I'm that I'm thinking of, and a lot of people probably think of when they hear this discussion is people are just prejudiced against the whole concept of AI. And I think that yeah,   Glenn Gow ** 44:56 I don't I don't hear that very much. Okay. hear people hungry, I hear people who are hungry to learn more. That's great. So maybe you're hearing by us that I don't hear well, I, you know,   Michael Hingson ** 45:10 probably from different sources. And I've watched enough TV to to observe things, and I've heard negative things. But I'm not hearing nearly as much fear about AI, as I did a year ago.   Glenn Gow ** 45:25 Oh, interesting.   Michael Hingson ** 45:28 And maybe it's just people aren't talking about it. But you know, go ahead. Well, maybe people are   Glenn Gow ** 45:34 beginning to understand it better. That's usually why you might see reduction in fears people begin to understand that. This is why humans are not good at change. Typically, they fear the future, they fear, they're not going to fit into the future. They fear that I can understand that future. But once you start to step into the future, you realize, oh, no, it wasn't as bad as I thought it was going to be. Maybe it's even good. Yeah. And so that's probably why you're seeing that reduction in fear.   Michael Hingson ** 46:03 We as a society, and as a race, tend to fear a lot more than we ought to. Because we've we decided that we're afraid of one thing or another. And most of the things that we're afraid of never really happen anyway.   Glenn Gow ** 46:20 Exactly. So that's a skill all unto itself. Yes. Why am I focused on something that hasn't happened? isn't likely to happen. And I probably be okay. If it did happen, I'm probably going to be fine. And yet we do tend, we can tend to go there. It's your training of the mind, Michael, this comes back to I'm glad you brought it up. This comes back to one of the concepts I have, in my my coaching of CEOs is, how do you look at the world? Do you look at the world from a fear perspective? Or do you look at the world from an opportunity perspective, we can look at the exact same thing. And come up with a different outcome or a different way of thinking about I'll give you a funny example. A funny example. A shoe company sends a shoe salesman to a country in the desert, to go sell shoes. And the shoe salesman shows up. And he immediately emails back to headquarters and says I'm never going to be successful here. No one wear shoes here. And so he has a failure mindset. So they bring it back. They send another salesman to the exact same location, immediately sends an email back to headquarters and says, Send me ship fulls of shoes. No one wear shoes here. Yeah. And about how are we choosing to perceive what's in front of us? Yeah.   Michael Hingson ** 48:06 I, for a while ever since escaping from the World Trade Center, I've been talking about escaping and what I what I did, how I prepared for it. But never thought about the fact that with all the things that I learned about emergency preparedness, talking to fire people learning how to travel around the complex, not by reading science, of course, but by truly learning it. It created a mindset that said, You know what to do in an emergency, although at the time, I didn't think about it, but much later, I realized it. And I went oh, that is that's a good point. And then during the pandemic, I realized that while I've talked about not being afraid, I've not ever taught anyone how they can learn to control fear. And it's not to not be afraid, but rather to use fear as a powerful tool to help you. And so we've now written a book, it's called Live like a guide dogs stories from a blind man and his dogs about overcoming adversity, being brave, and walking in faith. And it's all about using information that I've observed and learned from a guy dogs and my wife service dog about different aspects of fear and learning to control fear and making it an add a positive attribute to have not an adversary. Well,   Glenn Gow ** 49:32 Michael, that sounds amazing is your How long is your book been out?   Michael Hingson ** 49:35 It isn't. This one is going to come out later in the year. I'll send you an email there. Oh, already been a couple of announcements about it. And it's available for pre order. So I will I will make sure that we put that also in the show notes again, but it's not out yet. But it's coming it'll be fun. I'd love to get your thoughts on it. And maybe when we start looking for people to review it I'll have to see if you'll look at it and Give us a review.   Glenn Gow ** 50:00 Fantastic. I'd love to be part of that.   Michael Hingson ** 50:02 So when we talk about AI, and just all the things that are going on, of course, some people talk about job loss or afraid of job loss, what do you think about that?   Glenn Gow ** 50:13 So I'm going to answer your question in a second. And I just want to suggest maybe this will be our last topic. Is that okay?   Michael Hingson ** 50:22 Only if it's an AI solution? Yeah, well, yeah. Well, so in resist,   Glenn Gow ** 50:30 look, job loss is a real thing. But I want to really frame how we think about this issue. So I want us to think about our jobs as being made up of tasks. Some people have lots and lots and lots of tasks. And some people have a smaller number of tasks that make up their job. AI is going to replace tasks. So if I have 100 tasks that I do every day, and AI can replace 30 of them, I'm going to be pretty happy about that. Because I'm going to be a lot more productive, and I can focus on the ones that I'm best at, and I'm gonna let ai do the things, it's best that but if my job is made up of a tiny number of tasks, let's say, I'm a long haul truck driver. And my task is to get the truck into the into the right lane and go for the next 1000 miles. My job's in danger, because the bulk of my work is associated with a small number of tasks that AI can take on. And so we want to ask ourselves, what what is our day look like? And how many things can be taken over by AI? And how can we embrace them. So there will, there will be three things that happen, there will be new jobs created by AI, the bulk of people will be impacted in a positive way, where they will use AI to be more effective, more efficient in their day, and they'll be able to get more done in a shorter period of time. And then there are some jobs that are going to go away, they're going to disappear. Because of this nature of they're made up of a small number of tasks. Yeah. And so you're running a company, you want to ask yourself, what do we do with that information? Do I think about the employees that I might not need in the future? Do I help them get training right now on this so that they recognize that their job may go away,   Michael Hingson ** 52:26 or you find other things for them to do or find other things   Glenn Gow ** 52:29 for them to do exactly. But in all cases, the market will cert will determine whether or not these jobs stick around or not, yeah, they'll be individual decision makers. Because if you're a competitor suddenly eliminates a bunch of jobs. Let's I'll use an example. Let's say you run a warehouse, and you have 100 people in your warehouse. And your competitor says, I only need 10 People in my warehouse, and I need 90 robots in my warehouse. And that's going to be cheaper and more efficient. Well, I can't be that employee that are an employer that says I'm going to keep all my employees paid, I'm gonna have to understand the nature of how jobs are going to change. And I need to act quickly. This is why we want to embrace AI as quickly as possible to make those decisions. Well,   Michael Hingson ** 53:21 so So two things, one, going back to the truck driver, okay, so AI can take over the actual driving of the truck, at some point, to the point where we don't have to fear that. That doesn't mean we can't find other things for that truck driver to do while he is in the truck. And the truck is being driven by AI. So that   Glenn Gow ** 53:45 is true. That is absolutely true. And so let us use this as our last example, a perfect example would be that that truck drivers overseeing six trucks, right? All at once happens to be sitting in one. But one of those six trucks gets stuck somewhere because you have a flat tire. And it needs a human intervention. But the human in the truck can tell it. Hey, that truck over there was five miles away, pull over and wait for a tow truck to come and get you. Yeah, yeah. Well,   Michael Hingson ** 54:18 very, very quickly. One last thing. I worked with a company called access to be I don't know if you're familiar with accessibility and what it does to help make the internet more accessible. No, please. So accessibility is a product that began several years ago when three guys in Israel developed sought wealth. They first had an internet company that made websites and then in 2017, Israel came along and said God and make all websites accessible. They had so many that they had to figure out a way to do that. And they used AI and they created a widget that sits in the cloud. And the widget can analyze any website of any subscriber. And when it analyzes, it creates what's called an overlay and creates all The code that it feels that it can put in to the site to make it accessible, and it doesn't reprogram the website. But when I go to a site that subscribes to access a B, I hear a message that says, Put your browser in a screen reader mode and I push the button, the widget up in the cloud transmits all the Accessibility Code down to my browser, which has already got the rest of the website, my browser doesn't care where the information comes from, right, as long as it's there. Now, it's not perfect, it doesn't do graphics, it doesn't do necessarily the most sophisticated tables and all bar charts. It doesn't describe all pictures. But it does a lot to make websites a lot more usable. And they have other profiles for other kinds of disabilities. But there's a cadre of people who just are so totally against it, hey, I could never do this overlays will never work. And I'm and they're vehement. And, you know, I continuously think of when I in 1985, started a company because I couldn't get a job to sell products, I started a company selling some of the early PC based CAD systems. And I had an I had architects who came in and they said, Well, we like your product, it's great. But if we use it, since we charge for our time, we can't make nearly the money that we otherwise would have. And I said, you're looking at it the wrong way. You don't deal with it in terms of how much your time is charged. Now, you look at it in terms of your expertise, and you're charging for your expertise. You don't change your prices, you get more customers. And you can do so much more with each customer by using a PC based CAD system and bring the architect or bring the client in and do walkthroughs and fly throughs and other stuff. But it's the same thing. And now CAD is commonplace. The reality is the overlay does so much and accessory is so creative at what it does. And they've also brought in additional services to do the things that the widget can't do. But it's amazing to see some people who were so vehemently against AI and overlays. When in reality, every website designer should include it. Because at least it'll do some of the heavy lifting and in what may not do everything, but it will do a lot and save them time and they don't have to change what they charge.   Glenn Gow ** 57:20 That's great. Sounds like you're a good salesman.   Michael Hingson ** 57:23 Well, we'll we'll keep going with it. It's it's a lot of fun. Well, I really want to thank you for being here. If people want to reach out to you. How do they do   Glenn Gow ** 57:30 that? It's very simple, Michael,   Michael Hingson ** 57:32 there you go. They can just go to AI and say find. Yeah, go ahead.   57:37 Well, my website is My name is Glenn Gow .com. So Glen with two Ns, G L, E, N, N G. O W.com. That's   Michael Hingson ** 57:47 easy. Well, I hope people will reach out. And this has been a lot of fun. And I want to   57:53 one thing I forgot to mention, absolutely. Okay. On my website, I have a tool that's free to use. It's available 24/7 You don't even need to fill out a form to use it. It's called AI CEO coach. So if you're a CEO, you can go to my website, Glen Gow.com and use this tool as often as you want absolutely for free. And ask it questions that a CEO would ask and see if you like the answers, and please give me some feedback on it. People love it so far. Cool.   Michael Hingson ** 58:32 Okay. And it's called again, AI   58:35 CEO, Coach coach.   Michael Hingson ** 58:37 Cool. Well, people go reach out and check it out and reach out to Glenn. I want to thank you again for being here. And I want to thank you all for listening. Love to hear your thoughts. Email me at Michaelhi m i c h a el h i at accessiBe A c c e s s i b e.com. Or go to our podcast page www dot Michael hingson.com/podcast. And that's m i c h a e l h i n g s o n.com/podcast. Love to hear your thoughts and please give us a five star rating wherever you are listening to our podcast or watching our podcast today. We value your insights and Glenn for you and you listening. If you know of anyone else who want to be a guest on unstoppable mindset. Please introduce us always looking for more people to come on and be a part of unstoppable mindset. So again, Glenn, I want to thank you for being here and really appreciate your time today. My   Glenn Gow ** 59:29 pleasure, Michael, it was a pleasure. I really enjoyed that.   **Michael Hingson ** 59:36 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

The Authority Builder Podcast: https://apple.co/477a2p3In this episode of the Sales Culture podcast, host Joe Lemon talks with Steve Gordon, CEO of The Unstoppable CEO. They discuss the unique way Gordon leverages podcasting for referral marketing.Gordon shares his strategy for building relationships through podcasting. They discuss the importance of personal branding for CEOs and salespeople, the effectiveness of referral marketing, and the value of direct mail as a marketing medium. → Let's Connect + hit the icon on my profile + tap into the Joe Lemon Show↳ Be the first to see (all of) my posts and stay connected.↳ Subscribe to the Fresh Thought Friday Newsletter:Click here: https://bit.ly/FreshThoughtFridayLinkedin: https://www.linkedin.com/in/joealexlemon/IG: https://www.instagram.com/joealexlemon/

In this episode, you're going to learn how to launch an online product. Ken Westgaard is on a mission to help you go from being the Unclear Solopreneur to stepping into the role of the Unstoppable CEO that you know you were destined to be.   Ken is quick to connect with people across the globe who are interested in learning from him because of his sincere, supportive, and witty personality that is magnetic to his ideal clients who want experienced support when implementing their big ideas.   As a multi-passionate Manifesting Generator who loves experimenting with launches, Ken will dive deep in his pursuit of finding the truth about launching. And when he does, he'll make sure to share that newfound knowledge with you.   Ken moves fast, but he always speaks the truth, which is why he's not shy to share even things that some people might find a bit woo or out there, such as being in alignment when you launch, and how your energy can greatly impact your launch, or how human design can help you become the best version of yourself during a launch.   Not to worry though… Ken will also ensure you have your strategies in place and build a strong foundation with magnetic messaging, irresistible offers, and organized planning.   His podcast, OMG I'm Launching, is quickly becoming a favorite for its valuable insights and fun stories highlighting the dramatic ups, downs, failures, and success of being in launch mode!   LINKS   Website: https://www.kenwestgaard.com/ Podcast: https://podcasts.apple.com/us/podcast/omg-im-launching/id1482166006 Instagram: https://www.instagram.com/kenwestgaard/ Free Launch Training: https://www.kenwestgaard.com/increasesales-podcast Launching By Choice™ Support Hub: https://www.kenwestgaard.com/lbchub

If you're looking for advice on how to be an unstoppable CEO, then you need to listen to the Advisor Advantage Podcast with Steve Gordon. In each episode, Steve provides insights and tips on what it takes to be a successful business owner or financial advisor. He also shares his own experiences in building businesses and working with clients. One thing that makes the Advisor Advantage Podcast so attractive is its focus on actionable advice. Steve doesn't just talk about theoretical concepts - he tells you what works and what doesn't work when it comes to talking to prospective clients. And he always has two questions in mind that will help you progress in your business. Get ready to take it to the next level! To learn more about the Prosperity Economics Movement http://prosperityeconomicsadvisors.com/how-to-keep-your-mindset-positive-bonus-episode  Who's The Guest? Steve Gordon is the host of the Unstoppable CEO Podcast and has published more than 400 articles on marketing and sales for professional services firms. He is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.   Links and Resources from this Episode https://unstoppableceo.net/ https://www.linkedin.com/in/gordonsteve https://podcasts.apple.com/us/podcast/the-unstoppable-ceo-podcast/id1198412298  Show Notes The Unstoppable CEO: Who is Steve Gordon? What is Steve building these days? What makes the book attractive and of interest to readers? Talking to prospective clients: What works and what doesn't work? Steve asks one to two questions that help people progress. The actions that Steve wants business owners to slash financial advisors to take. Call To Action Get the Million Dollar Book for FREE Access the Zoom Recording Here: Link: https://us02web.zoom.us/rec/share/bhP5zqnxd2wby05mzaDZ8iEKjKMwCZxi3eO3rQ-Q-ooxtk4rEcbNE3BmxO4gKjUF.KpIggJ_UQCsxGkNV  Password: MAG#$&X0 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. iTunes Spotify Stitcher RSS

Join your host Giuseppe Grammatico and his guest, Steve Gordon, as he talks about the importance of writing a book on your field of expertise. Even though someone couldn't read or finish reading your book, to them, the author is still the expert. As the Unstoppable CEO, Steve explains the three tools essential to growing any service business, why your book shouldn't feel like a project to your reader, how they help clients get their first book out there, and more. In this episode you will learn: Steve Gordon on taking over a company that he worked for  Why you need a book, a podcast, and a signature presentation About one strange sales call that Steve had Outlining is crucial when writing a book Steve's process of helping clients write their first book About Steve Gordon: In 1999, at the age of 28, Steve became the CEO of his first business. It was baptism by fire. He knew nothing about marketing or selling services. Steve got all of their business by word of mouth, and they had a healthy, growing business. But they never knew where the next client was coming from or when he (or she) would arrive. Steve spent way too many nights staring at the ceiling at 2:00 am, worried that the next client might not come when they needed it. So, he started studying sales and marketing. And they grew that firm into a multi-7-figure professional practice. Steve invested nearly two decades studying, implementing, testing, and proving the strategies that work to sell professional services. Since 2010, he has been sharing what they've learned with growth-minded professionals who are tired of trying this and trying that and, finally, want some clarity… Who just wants to have a clear plan of action to get clients that work. Connect with Steve Gordon on: Website:https://unstoppableceo.net/  Connect with Franchise Freedom on: Website:https://ggthefranchiseguide.com/podcast/ LinkedIn:https://www.linkedin.com/company/gg-the-franchise-guide/  Facebook:https://www.facebook.com/GGTheFranchiseGuide Twitter:https://twitter.com/ggrammatico Instagram:https://www.instagram.com/gg_the_franchise_guide/ Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriber  Podcasts:https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638 https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm https://cutt.ly/gkG7t2g  The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico: https://ggthefranchiseguide.com/book/  Are you ready to book a call with Giuseppe? Book your first call now: https://ggthefranchiseguide.com/calendar/ 

Have you dreamed of writing a business book? Not sure where to start? Then listen up! In this episode of the Wealthy Woman Lawyer® podcast, I welcome Steve Gordon, 5-time author, CEO of The Unstoppable CEO, and host of The Unstoppable CEO Podcast. In this episode, I get to pick Steve's brain about what it's like to write and publish books that promote your business and get clients clamoring to hire you.“It's really difficult to try and encapsulate all of your knowledge, all of your wisdom, into a book and at the same time, it is the single most powerful way to demonstrate to your future clients your expertise and prove that you are the expert that you claim to be.”  – Steve GordonListen in as Steve and I discuss… The powerful advantages of writing a business book that not only serves your ideal prospect but positions you as the go-to expert in your practice area. Steve's experience writing five best-selling books and the impact it had on his business. (You won't believe what his first book did for his business growth!) How to avoid sharing “too much” in your book. Is there an ideal length for a book? (Hint: the short answer is “yes.”) How you can write a good business book in as little as 30 days (Steve's helped many of his marketing company's clients do just that). Ideas on choosing your best topic and title. The special deal Steve has put together to help members of the Wealthy Woman Lawyer® community get from book idea to PUBLISHED in just 90 days. And much more!“The most valuable thing you can often do for someone is identify for them a really big problem that they're unaware of or that they only minimally perceive as a problem… and giving them that can sometimes save a person's life.” – Steve Gordon The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer.®  We help women law firm owners scale their law firm businesses to and thru $1M in gross annual revenue with total ease so they can fully fund—and still have time to enjoy—the lifestyle of their dreams! If you want to know more, visit our website at www.wealthywomanlawyer.comor follow us on Instagram @wealthywomanlawyer.  Also, you are invited to join our free Facebook group, Wealthy Woman Lawyer. See you on the inside! Warmly, Davina Mentioned in this episode: • Schedule a call with Steve to discuss the Magnetic AuthorTM opportunity• Listen to Steve's podcast, The Unstoppable CEO Podcast• Visit The Unstoppable CEO website• Connect with Steve on LinkedIn • Follow Steve on Twitter• Connect with The Unstoppable CEO on Facebook

Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting During our conversation, Steve shares: Why start a podcast versus other influencer platforms Why Steve stopped going to networking events The three kinds of guests you could have on your podcast and why each one of them is important The first step to design your podcast The step-by-step process to get referrals from podcast guests. How to make it easy for your guests to be prepared  even if they have never had a podcast interview How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients How to extend the conversation past the podcast interview so that you can find ways to collaborate in business The follow-up process after the interview has been completed and when it's officially published Your audience:  how a podcast can allow you to develop a deeper relationship with them About Steve: Steve's words of inspiration are to be persistent. No matter what, be persistent!  Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients. Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo http://linkedin.com/in/gordonsteve/

While there are many routes towards building relationships with customers, one company has found an uncommon path. By harnessing the power of books, they are helping their clients gain new clients and grow their companies. In this episode, Mitch Russo talks about client referrals with the founder of The Unstoppable CEO, Steve Gordon. Steve shares best practices and discusses how using books can help you grow your company. Tune in for more tips and tricks to reach your first thousand clients.Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

In this interview, Steve Gordon shares strategies for growing your business predictably through referral marketing and podcasting.Steve Gordon is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. He's the host of the Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms.His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.For more information go to unstoppableceo.net/nina.To read the transcript click here.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/steve-gordon-the-unstoppable-ceo-on-how-to-use-referral-marketing-and-podcasts-to-prospect-for-new-clients

Steve is the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.He's a bestselling author of 4 books; Podcast Prospecting, Unstoppable Referrals, Exponential Network Strategy and the Follow Up Formula.Through his firm, Steve helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.You may remember him from a recent Expert Panel: Becoming Limitless that I hosted.Topics:Fundamental challenge for people operating a service based businessProduct based businesses are usually specialized within the business, into separate teamsThe feast and famine cycle'We help the business owner realize the business that they really want to have'All those marketing methods do work, but they don't work for everybodyWe help them create leverage, with a very small time footprint, create consistent business developmentBook number one took about 35 days start to finishMarry your expertise to a solid and simple processWe have the book blueprint, where we breakdown to the key points in the chapter, and each key question to ask each key point, so there's never a blank pageThis is how you can get books done in record timeIt's often as simple as 30 minutes per day, Monday to Friday, for 19 days to have the book writtenYou're a walking talking package of your ideas, but I've to sit with you to sell me your ideasA book is a more efficient packaging to sell your ideas than you"I've a bunch of books printed up, I'd love to gift to people in your network you think would appreciate them"It's a very different proposition, a very different ask"If you're gifted a book you're not even interested in, I'm still grateful they thought of me. It has very high perceived value"All of those authors on your bookshelf, literally own real estate in your worldOften clients say, 'a friend gave me your book, I didn't read it, but I really need what it says on the cover, can you help me?'Authority: You're literally the one who wrote the book on the subjectIt's about getting yourself in a place where people can discover youThis is not about selling 50,000 copies and being on the New York Times bestseller list.Typically you spend $100k-$200k to be get on a bestseller list99% of business owners with expertise need a lead generating book which multiplies their ability to get their message outWhat you do when you run out of relationships and networking events don't tend to have the people you need to talk to as they've sent representatives if at allIt was shockingly easy to get a business owner that I couldn't call on the phone, to accept an email request to be on my podcastA podcast is great for creating relationships, for leading the collaborationWhy selling your expertise is fundamentally different in selling anything elseIf you follow much of the sales training advice you'll just erode trustWhy snake oil salesman are why doctors are so trustedThe client must fully trust the prescription that you give themEven if you don't have legal fiduciary responsibility, it's how we should be approaching our clientsFor one hour a week you can have all your marketing and relationship building done"Anytime there's a problem, even if it's not yours, you lean into the problem. It's never a question of fault, it's how do we fix it?"Steve's most instructive failures and setbacksIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations.

The Unstoppable CEO talks about how you can utilize podcasting as a prospecting tool for your consulting business! He also talks about finding your target guests, delegating, and effective follow up processes!

Our special guest on this week's episode of the Unstoppable CEO podcast is Tobin Slaven, Co-Founder of BookofExperts.com. He leads the referral network which showcases and spotlights the world of expert entrepreneurs, including coaches, consultants, authors, speakers, influencers, and agency owners, and continues to build a referral circle of strategic partners by building meaningful relationships. He is also the author of Experts Never Chase.We chat about establishing and maintaining your authority of expertise, as well as: Exiting from playing the digital marketing game  Making an impact through one-to-one conversational sales  Building stronger relationships Exploring the Four Gears of Marketing How to make more meaningful connections with genuine interest And More

Our special guest on this week's episode of the Unstoppable CEO podcast is Adam King. Adam is the host of The B2B Growth Think Tank Podcast and leads the growth consultancy, Think Like a Fish, as the Business Growth Accelerator. He focuses on helping established B2B and professional service firms generate £500k of additional revenue in 12 months.Adam says, “So there's always something in your process, something that you do, that you can really bring out—  either you do it slightly differently or not everybody in your market really celebrates or talks about. If that's brought out, suddenly, you are very, very different.”We chat with Adam about bridging the gap between where you are and where you want to be with regards to business development, as well as: What your company needs to own and control to effectively delegate for execution The benefits of developing a results generator visual model Bringing focus to the steps along the path that create outcomes for your clients How to bring to life the intangible value that you offer And more

With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He's the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve's episode.

Not everyone is born a salesperson. Some get uncomfortable with referrals or having to decide instantly on our actions. We value space and need a reasonable time to think before we can carefully plan and execute our next steps for the business. But if you take too long, how can you get your customers to multiply themselves? In this episode, Steve Gordon shares his expertise in referral marketing. He also discusses how to make a “referral kit,” a powerful marketing strategy.  He shares some practical tips on how budding entrepreneurs can deal with the challenges they might face. Steve also talks about how you can create the reality you want for your business.  About Steve Steve Gordon is the founder of The Unstoppable CEO and the author of Unstoppable Referrals: 10x Referrals Half the Effort and The Exponential Network Strategy. He helps business entrepreneurs make leveraged marketing systems intending to lessen their time in dealing with the technical side of the business so that they can focus more on the essentials. Unstoppable Referrals: Get Customers to Multiply Themselves Steve's Background Steve was trained in the technical field and went to an engineering school.  He was 28 years old when he became CEO of a consulting firm.  They did not have an organized system of getting referrals. This sparked his interest in marketing, to get customers to multiply themselves. He only learned by experience.  He started with direct response marketing. The firm grew, and he enjoyed getting involved in the marketing and sales aspects.  He then decided to focus on that side.  Biggest Challenge in Marketing The biggest challenge that he was able to conquer was starting the firm that he is currently running.  He thought that starting his own company would be easy. But figuring everything from scratch is his toughest challenge. Overcoming Challenges to Get Customers As entrepreneurs, persistence is vital. You need to be unstoppable.  You will continuously encounter things beyond your knowledge and control, but you need to keep on slogging until you find the right path.   Steve keeps in mind what he wants to create. He stays consistent and persistent until he moves closer to his goals.  Advice For Starters The first problem that needs to be solved is how to get customers. One of the ways to do this is through getting referrals.  Referral marketing boils down to two things; first is asking a lot, and second is following up for that client or referred prospect.  Not all people are comfortable asking for referrals since not all are born as a salesman or saleswoman.  How to Have Unstoppable Referrals Steve was able to narrow down the problem with referral marketing. People are uncomfortable going to a sales meeting, especially with those they do not know personally.   He suggests that the sales meeting should be removed in the first step of the process to open the flow of referrals. It can lead to lowering the barrier, and the door remains open for referrals.  They can use “the referral kit,” which includes all the necessary information about the business.  It gives the person a space to decide whether to avail of the products/services or not. The Referral Kit: Tool to Get Customers to Multiply Themselves The kit is client-specific and has four parts.  First, you need to determine who their ideal client is. It will not work if you are targeting a broad category. Second, you need to identify the problems a prospective group of potential clients is facing. Likewise, identify the possible opportunities that may be available for that group.  Third, talk a little bit about the solution.  Fourth is “the next step offer,” which is not an offer to sell the product or the solution. Instead, it gives the customer a possible option for their next step. Often, that will be the sales meeting.  Biggest Hurdles and Greatest Milestones  Steve became a CEO at age 28. He had a lot of success in the previous industry he was in, and he has won several awards. Although that is the case, he felt that he was playing a small game back then. It took him ten years to grow so that he can play a bigger game.  If you are in the entrepreneurial world, you have the gift of freedom and the gift to share.  It would be best if you were realistic. But at the same time, THINK BIG.  Common Mistakes of Entrepreneurs  One of the mistakes entrepreneurs commit is how they use their time.  The one who uses his day most effectively wins.  Try not to do a lot of things at the same time but maintain focus.  Favorite Quote “Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” —Calvin Coolidge Resources Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon  The Bible  The 8020 Principle by Richard Koch The Breakthrough Principle of 16x by Richard Koch For more insights about Referral marketing, connect with Steve through the Unstoppable CEO's website.   P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

On this week's episode of the Vibrant Leadership Podcast, we speak with Steve Gordon, CEO of The Unstoppable CEO and the author of Unstoppable Referrals, The Exponential Network Strategy, and Podcast Prospecting. Steve helps business owners create more freedom in their lives by driving breakthroughs and connecting with ideal clients.“I believe all results come from the relationships that you create in business, so we've centered ourselves around tools and techniques that allow you to create those relationships really easily”, says Steve.We chat about self-assessment methods and time for reevaluation, as well as: Communicating and executing a vision with your team Daily and annual reflection practices Key methods for grounding and keeping energy levels up Building a team behind leaders to amplify their message and offerings And more

Our special guest on this episode of The Unstoppable CEO podcast is Duncan Littlefield. He's the Founder and CEO of Littlefield, a holding company that has companies such as The Littlefield Company and Sidecar, where they tell under-told stories, by delivering scalable content for purpose driven companies. He's on a mission to support everyone who wants to become obsessed with their own unique life.Duncan says, “We're having a blast. The work that the team is putting out is exceptional, but the way they hold themselves and the way they treat our partners is even better. So I'm one of the luckiest guys you get to meet because I've technically had three dream jobs. And I love every bit of what I'm doing and I'm having a blast.”

We did it! This week we hit Episode #200 of The Unstoppable CEO™ Podcast.In this week's episode, I share what I've learned after doing 200 episodes of the podcast. There are lessons here for anyone wanting to start a podcast or anyone who has one, and there are lessons you can take and apply to your business development if you never host a podcast.I am absolutely grateful for YOU. The fact that you're here and you listen each week is awesome, and I hope the ideas we share serve you well.Here's what you'll find when you listen… The major impact the podcast has had on my network. How we doubled revenue. The advantage we gained when COVID hit. My biggest surprise result from 200 episodes and nearly four years of the podcast. And a lot more.

I’m super excited to invite you to watch my brand new interview with Diamond Dallas Page!

One of the questions I get asked all the time is, “What is this podcasting thing?” People are always curious to know how and why I started this show, as well as how I benefit from continuing to do it every week. Having just come up on my first full year of podcasting, I thought it would be great to talk about exactly that.On this week's Over 50 Entrepreneur Podcast, I sit down to discuss my takeaways from my experience as a podcaster so far and answer some common questions. To help me do that, I'm joined by my good friend, Steve Gordon, of The Unstoppable CEO. Steve actually produces this show for me, in addition to hosting a show of his own, so I thought he might be the ideal  candidate to help me talk about this platform.We chat a little about my role with Epic Business Advisory, as well as:  My journey as a podcaster What I've learned from the amazing list of guests I've been able to speak with The business opportunities that have opened up through the show Building relationships and providing value to your network And more

People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254

Websites.    Everybody's got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free.    Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital.    Your website is more important now than ever before.    But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site?    On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about:   - Lead generation and how to do it right.     - Branding, and how to set your company apart digitally.   - Expanded web presence in a world that is more digital than ever before.    - Designing your site to meet the buyer on their journey   This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Websites.    Everybody's got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free.    Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital.    Your website is more important now than ever before.    But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site?    On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about:   - Lead generation and how to do it right.     - Branding, and how to set your company apart digitally.   - Expanded web presence in a world that is more digital than ever before.    - Designing your site to meet the buyer on their journey   This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

It makes little sense for service providers to invest heavily in advertising when all you want is for a few dozen clients to come out of the funnel each year. For entrepreneur, author, and podcast host Steve Gordon, building an effective referral network is a better way to attract quality clients. Steve is the Founder of The Unstoppable CEO™ and host of The Unstoppable CEO Podcast. Today, he joins Larry Weinstein on the show to give us the five things marketers need to consider to efficiently attract the clients who are the best fit for your business. Known in some circles as the “guru of referrals,” Steve firmly believes that effective marketing does not need to be sophisticated or costly if you have the right strategy. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com

In this episode, I talk with Steve Gordon. Steve is an author, podcast host, and founder of the Unstoppable CEO. His entrepreneurial journey is an interesting one. He also shares some tips to overcome the biggest challenges in growing and attracting clients when you're a service-based business. A simple reminder about marketing is it is a conversation. You wouldn't walk up to someone on the street saying, “hey want to buy my stuff?”. Don't approach your customers that way. Marketing is a relationship. Put yourself in your customer's shoes, what does that journey look like? That is always a great way to really evaluate how your marketing campaign will be received.Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

What's your marketing strategy? If you look to what your competitors are doing… and figure you should follow their lead… you're not going to get the results you need, says Steve Gordon, bestselling author, founder of Unstoppable CEO, and business and marketing consultant.

What’s your marketing strategy? If you look to what your competitors are doing… and figure you should follow their lead… you’re not going to get the results you need, says Steve Gordon, bestselling author, founder of Unstoppable CEO, and business and marketing consultant.

Steve Gordon, The Unstoppable CEO, breaks down the networking model he teaches his clients, how he utilizes his podcast as a conversion tool, how to be more referable, and much more!

Our very special guest on this episode of Sales Chalk Talk is The Unstoppable CEO, Steve Gordon. Finding Ideal prospective clients and connecting with them is one of the processes about which most business owners are most concerned. Steve is an expert in marketing and sales, with a specialty in showing business owners how to prospect using podcasts. He’s an entrepreneur and best-selling author. On this podcast, you’ll discover: • The reason most salespeople aren’t good at asking for referrals • The main stumbling blocks most small businesses face • The 3 sales that happen in every transaction • How podcasts help you land new clients • And MUCH, MUCH more! Join my awesome co-host, Jim Hamlin and me as we learn from Steve and have a few laughs along the way! Steve’s website is http://unstoppableceo.net

Sometimes it seems like it's getting harder and harder to stand out as a digital agency. In this chat, Steve Gordon from Unstoppable CEO shares a strategy that has worked extremely well as a lead generation and conversion strategy.  It also happens to be a strategy that many well-known marketers use, which should give you […]

Sometimes it seems like it’s getting harder and harder to stand out as a digital agency. In this chat, Steve Gordon from Unstoppable CEO shares a strategy that has worked extremely well as a lead generation and conversion strategy.  It also happens to be a strategy that many well-known marketers use, which should give you ... Read more

What a difference a week makes…The world has changed dramatically in a very short time. Like you, I'm working to understand it, adapt, and find the way forward.At the end of the day, that's all there really is--a way forward.Today's episode of the podcast is a little bit different. I'm joined by my friend Steve Gordon, host of The Unstoppable CEO™ podcast to discuss what we're doing right now to keep moving forward, and what we're advising our clients to do.In challenging times you learn a lot about yourself and about other people. Character is revealed, for better or worse.Things will be different, but that's not something to fear, it's something to embrace. Change brings opportunity. It's up to each of us to find it and adapt. Today, Steve and I discuss where to focus your thinking and actions so you find the new opportunities.I'd love to hear what you're doing to move forward, in spite of the circumstances of the day. Hit reply...and let me know, or just say “hi.”

As a business owner, you have more knowledge than you actually know — and that’s why you should have your own podcast. In this episode, we talk with Steve Gordon, the founder of The Unstoppable CEO™ & Unstoppable.Agency. He explains how business owners can grow their businesses using a podcast and other helpful business tips. If you want to build a successful business that lasts, then this episode is for you! Support the show (http://buildingabusinessthatlasts.com)

Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got a superb episode for you today as I’m joined by Steve Gordon from Unstoppable CEO. Steve joins us all the way from (not so sunny) Florida and is an expert on Podcasting in both his own business when he’s helping his customers to benefit from this marketing phenomenon too. What I love most about the insight which Steve is about to share, is that it all comes from real-life experience. He worked his way up in business and really came into his own when applying his sales and marketing skills with like-minded entrepreneurs. Like anybody who has achieved success in something, Steve’s valuable lessons are derived from things that have worked well for him and from mistakes that he’s made along the way, and more importantly how you can avoid making the same ones too. As a podcaster, I’m already converted into the benefit of hosting a podcast, but the ideas which Steve shares were genuinely eye-opening. Whilst we touch on the logistics of starting a podcast, the bulk of what we talk about is his unique system for leveraging your time investment to build rapport, generate high-quality referrals and ultimately bring more customers into your business. I’d certainly recommend a pen and paper for this one as there are some amazing marketing strategies even if you’re not considering creating a podcast of your own. I hope you enjoy this as much as I did. Here’s Steve to tell you more...

I'm joined on the 'A Better HR Business' by business growth expert Steve Gordon of Unstoppable CEO. Thanks Steve! Show notes here.

Be consistent, patient, and focused on your centers of influence. Steve Gordon is a two-time entrepreneur, bestselling author, and the host of The Unstoppable CEO podcast. He has also written and published over 400 articles on marketing and sales. After working as the CEO of a small engineering firm for about a decade, Steve found that he enjoyed the marketing and sales aspects more than anything. He decided to branch out and pursue those interests. Steve now focuses on service-based industries. His firm, the Unstoppable Agency, helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.Thank you for listening!Please like and subscribe here and on your podcast app of choice. Also, share freely!Have a question for us? Visit the website https://www.abundantbeans.com to contact us!

This week's episode is entitled "Successful Selling for Professional Services: An Unstoppable Approach from Steve Gordon" and our guest is Steve Gordon, Founder of The Unstoppable CEO. We cover strategy methodology for sales and marketing professionals all the time and naturally end up talking mostly about selling products.  It's not often we step back and say, okay, "What is it when you're selling what people DO?" I facetiously tell people, as a consultant I talk and type for a living, so I don't necessarily have the same widget to be able to sell to everybody or the same piece of software to sell. So selling in professional services obviously is very much a thing. In this episode I ask Steve how is that different and why do people need to think about this a little differently when you're selling professional services versus selling product? And for smaller organizations--- is the answer to that to separate your services from your selling? Is there a way to make that transition? If you are a small firm and representing yourself, what are some of the strategies that you've found work best? This and a lot more! Listen in now or read the entire conversation on our the Heinz Marketing blog starting Mon. 3/9 at 6am PST. ______________________________________________________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

This week's episode is entitled "Successful Selling for Professional Services: An Unstoppable Approach from Steve Gordon" and our guest is Steve Gordon, Founder of The Unstoppable CEO. We cover strategy methodology for sales and marketing professionals all the time and naturally end up talking mostly about selling products.  It's not often we step back and say, okay, "What is it when you're selling what people DO?" I facetiously tell people, as a consultant I talk and type for a living, so I don't necessarily have the same widget to be able to sell to everybody or the same piece of software to sell. So selling in professional services obviously is very much a thing. In this episode I ask Steve how is that different and why do people need to think about this a little differently when you're selling professional services versus selling product? And for smaller organizations--- is the answer to that to separate your services from your selling? Is there a way to make that transition? If you are a small firm and representing yourself, what are some of the strategies that you've found work best? This and a lot more! Listen in now or read the entire conversation on our the Heinz Marketing blog starting Mon. 3/9 at 6am PST. ______________________________________________________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

Owning a service based business is hard.  Because not only are you expected to be a master of your product, you've also got to be a professional at marketing and getting your service out there in front of people.  And if you're not careful, you can take the habits that you've had to establish in your beginning years as a scrappy start up and never grow past them.  Always and forever stuck in survival mode. Killing yourself to make it work when what you really need is some good quality help to allow you to free yourself to do what you do best.  Run the business.  On this episode of The B2B Revenue Executive Experience podcast, we sat down with Steve Gordon, Founder of The Unstoppable CEO, for a discussion about: His recent love of philosophy.  The biggest challenges companies face when trying to attract new clients.  The 4 levers that have to be engaged if you want to systematize business development.   

Steve Gordon, founder and podcast host of The Unstoppable CEO, joins host Jim Karrh to discuss how service businesses can attract ideal clients and grow the top line through messaging.