Podcasts about widest net

In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using consistent small marketing actions to drive growth. Discover how to surround yourself with a network that supports both your personal and business success, and learn practical strategies for turning your passion into profit. Whether you're just starting or looking to scale, Pamela's advice will inspire and guide you toward long-term success. Don't miss this engaging conversation filled with actionable takeaways!Tune in now to learn:How to build a community ecosystem that supports your business growthWhy aligning passion with a clear business purpose is essentialThe importance of "Tiny Marketing Actions" for consistent growthListen to the full episode and start thriving today!00:00 Introduction and Guest Introduction00:42 Random Questions Segment01:37 Key Characteristics for Business Success06:13 The Importance of Community08:56 Aligning Passion with Purpose10:59 Supporting Underserved Entrepreneurs15:48 Mindset Shifts from Corporate to Entrepreneurship20:04 Navigating Uncertainty in Business20:50 The Role of Entrepreneurs in Society24:06 Choosing the Right Tools for Your Business29:12 The Power of Storytelling in Business33:10 Common Mistakes Entrepreneurs Make36:27 Key Takeaways for Business Success37:52 Where to Find More from Pamela Slim Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem.  She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise frequently grace the pages of esteemed publications, including The New York Times, Forbes, and BusinessWeek. She has written several books including "Escape from Cubicle Nation," which was recognized as the Best Small Business and Entrepreneur book in 2009 and her follow up, Body of Work. Her latest book, "The Widest Net," helps you grow your business by connecting with customers outside your usual field of view.

What does it take to transform your book marketing from a solo sprint to a community-powered marathon?In this episode, award-winning author, speaker, and small business guru Pam Slim joins us to talk about some of her experiences and tips for successful book writing, launching, and marketing. Pam introduces her groundbreaking concepts of "watering holes" and "tiny marketing actions" from her book The Widest Net, which guides authors in cultivating strategic and authentic connections within their own unique ecosystems. Pam's emphasis on reciprocity, community, and adding real value forms the cornerstone of any effective book marketing plan.Listen in as Pam shares her author journey from her blog writing days to her next big book idea. This episode is chock-full of actionable tips for authors who are looking for ways to connect with their communities.Resources: Check out Pam's book here: https://pamelaslim.com/books/ Connect with Pam on LinkedIn: https://www.linkedin.com/in/pamelaslim/Apply for Fran & Bethany's 2024 BOOKBOUND Accelerator here.Produced by Share Your Genius

Pamela Slim is an award-winning author, speaker and agency owner who has spent three decades helping business owners scale their businesses and IP. Pam's team specializes in the design and development of certification and licensing programs.   Pam talks about her journey to becoming a certification expert, her books Escape from Cubicle Nation, Body of Work, and The Widest Net, managing prospects, and much more!

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books:  'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.Takeaways:Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcastThe importance of choosing a medium that resonates with both you and your ideal clients.Crafting content that tackles the problems your business is designed to solve.Episode ResourcesConnect with Pamela SlimBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you're enjoying what you're hearing, please consider recommending it to others. They can sign up  here.

“The reality about fundraising is it's about the IMPACT and that organizations come in all sizes and gifts come in all different kinds.” ~ Karen Cochran   In this episode of The Widest Net, Pam is joined by Karen Cochran, a celebrated expert in the realm of higher education and nonprofit fundraising. A firm believer in the power of philanthropy, Karen maintains that fundraising is not just about raising funds but about the lasting change these funds can catalyze.  Karen's comprehensive understanding of philanthropic strategies, drawn from her rich experience with prestigious research universities, makes her an invaluable voice in the field. Committed to nurturing talent and endorsing inclusive workplaces, Karen's approach creates a culture of growth and opportunity.   Here's what you can expect from this episode:  Grasp the central importance of forging relationships in effective fundraising Learn how the MOST model engages businesses in a more successful fundraising approach Familiarize yourself with the importance of strategy and transparency in executing successful fundraising campaigns Accept that philanthropy isn't an exclusive club, but an opportunity for everyone- wealth notwithstanding. Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Karen Cochran - Philanthropy Innovators Karen Cochran - LinkedIn The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Struggling to get your coaching brand noticed? Discover how expanding your reach could be the game-changer you need to connect with your ideal clients and transition successfully from your day job. Pamela Slim, business coach and author of The Widest Net, emphasizes the importance of catering your work to your ideal client. Luisa Zhou, business and entrepreneurial coach, shares the catalysts for her shift from her 9-to-5 job into coaching. 

“The beauty of diversity is that it allows us to learn. We either make our own tables or make sure there's room at the table.” ~ Hajj Flemings   In this episode of The Widest Net, Pam is joined by Hajj Flemings, a Detroit-based entrepreneur, who has made his mark combining brand design with the practicalities of technology to inspire inclusivity and profound change. With multiple startups under his belt, including the global civic design initiative Rebrand Cities, Hajj has pioneered innovative strategies aiding small businesses to thrive in the digital era. His transformative approaches fuel systemic change from Silicon Valley giants to expanding accessibility within communities of color. Hajj's work is about more than business - it's about creating a world where everyone has a seat at the table. If you're feeling frustrated and overwhelmed by your current efforts to create positive change through brand partnerships, constantly finding yourself stuck in unproductive collaborations or unable to align with brands that share your values and mission, then listen to this episode and allow it to inspire you.   Here's what you can expect from this episode:  Uncover the keys to bridge the digital gap for communities of color  Discover the obstacles black and brown communities encounter in accessing necessary tools and resources, and how overcoming them can shift paradigms Learn the pivotal role that relational partnerships play in procuring opportunities and amplifying support for marginalized communities. Explore how creating inclusive spaces for marginalized voices can foster unity, empathy, and equitable progress Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Rebrand Cities  Hajj Fleming's LinkedIn Hajj Fleming's Instagram Hajj Fleming's Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Are you searching for your coaching niche? Finding your niche can hep you attract the right clients and truly make your coaching business stand out. Pamela Slim, a business coach and author of the book The Widest Net, reminds coaches that the internal stuff like labels and marketing can bog down a coach in the early stages of developing their niche. Angelique Rewers, CEO and Founder of Boldhaus, shares her story of becoming a coach after spending years working with Fortune 500 executives.

Society often tells us (especially women) that we must be humble and not speak about our accomplishments, but how can that serve us in getting what we want? Author and speaker Lisa Bragg shares why waiting for someone to notice your work is just not enough in today's noisy world and how to brag the right way.     ~ WE'LL DISCUSS ~ How she fought against the conditioning to hide her successes in order to fit in Why bragging should be viewed as self-love and expressing pride in your work and not self-aggrandizing  The difference between wanting a spotlight only on yourself and encouraging everyone to shine How to view competitors as collaborators   Lisa's book recommendation, Widest Net by Pamela Slim and Wonderhell by Laura Gassner Otting    ~ ABOUT LISA BRAGG ~ Living with the name Bragg, Lisa has had to master the art and science of self-promotion. She's seen when being too humble has cost international deals and when bragging right has unlocked opportunities leading to untold fortunes. Lisa helps high-achievers of all sorts to be seen, heard and share their value with the world. She then takes it a step further to show leaders how to help less visible people on their teams to do the same.   Book, Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion Website, lisabragg.com Instagram, @thatlisabragg LinkedIn, Lisa Bragg   Get on the waitlist for the Advocate with Elegance membership!   Stay Connected with Heather: To schedule a call with Heather, click here  To follow Heather on Instagram, click here To subscribe to Heather's newsletter, click here To request a transcript of this episode, email: operations@heatherhansenpresents.com     ____________ Disclaimer: The Elegant Warrior Podcast is presented solely for educational and entertainment purposes. It is not a substitute for the advice of a physician, a lawyer, a professional coach, a therapist or other qualified professionals.

“I think today people like the rawness, we're not looking for perfection. And I try to remember that even today in my teaching, I always remind myself, I want to teach from an in the trenches perspective.” ~ Jeffrey Shaw   In this episode of The Widest Net, Pamela Slim is joined by Jeffrey Shaw, an accomplished speaker and small business consultant whose self-employment journey began at the tender age of 14. Drawing from his background in portrait photography, Jeffrey guides entrepreneurs in seeing their businesses from a unique perspective and crafting strategies that lead to enduring success. He is a sought-after TEDx speaker and the host of the popular podcast, The Self Employed Life. Jeffrey has also penned two revolutionary books, The Self Employed Life and Lingo, which are designed to help business owners decipher the secret language of their target audience and make their businesses irresistible.   Here's what you can expect from this episode:  Unravel the power of adopting an integrated strategy for sustained business growth. Acquire expertise on impact-centered business models that enhance decision-making. Master the art of overcoming timing objections while launching programs. Absorb the value of engaging family members in the process of building a strong business foundation. Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  The Self Employed Institute  Jeffrey Shaw - Website Jeffrey Shaw - LinkedIn Jeffrey Shaw - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

IN EPISODE 129: To build a business or an organization, you need an ensemble. And the best way to do that is to find your watering holes. In Episode 129, Pamela Slim helps us identify our ideal customers and partners through a systematic approach. By creating the "widest net," we can operate within the right ecosystems, forge strategic partnerships with the right people, and nurture relationships the right way.  ABOUT PAMELA SLIM: Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She's advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Together with Susan Cain, Pam has  helped build and launch the Quiet Revolution that's changed the whole conversation on what it means to be an introvert. She is the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration, and is the author of three books, most recently, The Widest Net: Unlock Untapped Markets and Discover Customers Right in Front of You. LINKS: Website: https://pamelaslim.com Book, The Widest Net: https://pamelaslim.com/the-widest-net Main Street Learning Lab: https://pamelaslim.com/ke

“You can make things flashy and dynamic, but again, it's like, what are you making people think, feel or do with that content or with that art?” ~ Zain Meghji   In this episode of The Widest Net, we welcome Zain Meghji to this episode, a seasoned creative professional in the entertainment industry with over two decades of experience. From interviewing global icons like Oprah and Beyoncé to hosting television shows across Canada and the US, Zain has honed his ability to connect authentically with diverse audiences. His background includes teaching drama in England, studying and instructing yoga in Manhattan, and even working in Bollywood. Currently, Zain contributes his expertise as a director of creative strategy and audience development at BBTV in Vancouver, guiding their global entertainment enterprise partners. Beyond his duties at BBTV, this year Zain is focussing on providing keynotes on Creativity and Diversity at the intersection of Pop Culture and Personal Development.   Here's what you can expect from this episode:  Establishing genuine connections with your audience through transparent and engaging communication Pinpointing the perfect audience for your content with precision targeting methods How being inspired by pop culture figures can fuel your own creativity and personal growth journey Maintaining a cohesive and reliable brand image can attract your ideal listeners Boosting your audience's involvement by incorporating live events and social interactions Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Zain's Red Carpet Moment with Oprah! Zain Meghji - Website Zain Meghji - YouTube Zain Meghji - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“We as human beings, naturally, hold anyone we deem to be a leader to a higher standard of behavior, right, and accountability. We expect them to lead, to find a way forward, to lead the future, to create a compelling work environment.” ~ Dr. Vince Molinaro   In this episode of The Widest Net, Pam is joined by Dr. Vince Molinaro, a strategic leadership advisor, speaker, researcher, and New York Times bestselling author. He is the founder and CEO of Leadership Contract, Inc. and travels the world helping organizations build vibrant leadership cultures with truly accountable leaders. After Vince's inspirational mentor passed away, he embarked on a mission to create a leadership system that emphasizes accountability, courage, and clarity - inspiring industry-leading performance and a more compelling work environment.   Here's what you can expect from this episode:  How the impact of a good manager or leader on a team can transform an organization The Leadership Contract and how its implicit nature has held individuals in leadership roles to a higher standard of behavior and accountability The connection between leadership accountability and company performance What five behaviors accountable leaders demonstrate every day Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Dr. Vince Molinaro's Book - Accountable Leaders Dr. Vince Molinaro Website - The Leadership Contract Dr. Vince Molinaro - LinkedIn The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Play has no results, right? You're not focused on your results. You're simply taking the risk of jumping into the pool of uncertainty” ~ Jeffrey Harry   In this episode of The Widest Net, Pamela Slim is joined by Jeffrey Harry, an expert in positive psychology and play, helping teams build psychological safety and individuals address their biggest challenges. He has worked with Google, Microsoft, Southwest Airlines, Adobe, the NFL, Amazon, and Facebook to infuse more play into the day to day. Harry has discovered that the power of play and psychological safety can unlock an inspiring transformation that ultimately helps all of us in this world of “work”. "The future is where people are having the most fun. So who is doing that? Who is taking the risks? If you look during the pandemic, the organizations that took the biggest risks, the TikTok, the Hulu's, the Netflix at the time, they benefited from playing around. They benefited from trying out new things. They benefited from experimentation."   Here's what you can expect from this episode:  Why is it a perennial need for adults to have play and humor at work? How does experimentation lead to greater profitability? What is the power of play in transforming the workplace? The link between fun, laughter, flow and psychological safety How can play strike a healthy balance between healthy masculine and divine feminine leadership? Remember we all need each other - life and work is better together.   Resources mentioned in this episode:   Jeffrey Harry - Website: Rediscover Your Play Gift from Jeffrey Jeffrey Harry - Facebook Jeffrey Harry - LinkedIn Jeffrey Harry - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“There's something magical when you can see the look in people's eyes, that your body of work is going to change them. It's no feeling like that.” - Nancy Duarte   In this episode of The Widest Net, I am pleased to be joined by Nancy Duarte. Nancy Duarte, known as the “the Storyteller of the Valley” is CEO of Duarte Inc. and author of six bestselling books. For over 30 years, Duarte Inc. has worked with the highest performing brands and executives in the world. The insights from these engagements get transformed into training everyone can learn from. As a persuasion expert, Nancy cracked the code for effectively incorporating story patterns into business communications who has been featured in Fortune, Time, Forbes, Fast Company, Wired, Wall Street Journal, and Ted Talks. We dive into the thought process of deriving the content for Nancy's beacons and discuss how her formula fits her various types of audiences. It's important to know your audience and what will resonate with them as well as your process in delivering your content to the marketplace whether through storytelling, like Nancy, or by many other avenues. I am sure you will find something that Resonates with you!   Here's what you can expect from this episode:  What is the "sparkline" from Nancy Duarte's book "Resonate"? How is empathy used at Duarte What are "star moments" and how can they be used to create effective communication How to figure out what your desired audience needs to hear and how to structure the delivery Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Duarte Inc.  TED Talk - The Secret Structure of Great Talks, Nancy Duarte The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Welcome to episode 87. In today's episode, I have Pamela Slim joining me.  Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and her latest book, The Widest Net (McGraw Hill, November, 2021) which is accompanied by her podcast, The Widest Net Podcast. Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. Pamela and I talk about her most recent book The Widest Net, what an ecosystem is, what makes it different than a business model and how we can use it to grow our business.   Specifically, here's what you will learn: How to build trust with yourself and narrow your focus What the watering hole is and how it supports our ecosystem Effective ways of using watering holes to connect with our ideal clients How Pam's blog post went viral through connections What helps Pam stay in alignment with her work How introverts and empaths can authentically build their ecosystem What happens in the transfer of ownership step in the sales process   Ready to learn more? Tune in!   Connect with Pamela Website: www.pamelaslim.com Facebook: https://www.facebook.com/pamela.slim  LinkedIn: https://www.linkedin.com/in/pamelaslim/  Instagram: https://www.instagram.com/pamslim/   P.S: Let's talk!  Do you want a free coaching call with me?  If you're a coach, consultant, or course creator that: Wants to build a business but doesn't know how to sell yourself or your work. Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want. Wants to stop feeling overwhelmed with busy work and can't find the time to focus on the high value strategic work you need to be doing Struggles to put a price on the value you bring Then you're in the right place! Let's connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall If you have a specific question or topic, you'd like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me.  And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

“I want to empower individual contributors, employees, managers, and leaders to be able to not only have the tools to push their organizations in a more equitable and human direction, but know how to have the kind of change leadership that can really be transformative.” - Caleb Gardner   In this episode of The Widest Net, Caleb Gardner, Managing Partner of 18 Coffees joins me to talk about his vision for revolutionary change and leadership through his new book, No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy. Caleb's career has spanned from consulting with Fortune 100 CEOs to running President Obama's Twitter account! As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others and I invite you to join us for this enlightening and revolutionary conversation!   Here's what you can expect from this episode:  How Caleb got the job of running President Obama's Twitter account What making real time decisions looks like in an ever changing news cycle How change makers handle setbacks and the dismantling of their equitable work The decision making process behind a socially conscious business Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  No Point B by Caleb Gardner Caleb Gardner - Website Caleb Gardner - LinkedIn 18 Coffees - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Pamela Slim is a writer, a speaker, and a business coach who works with small business owners ready to scale their businesses and intellectual property. She's the author of Escape from Cubicle Nation, Body of Work, and, most recently, The Widest Net. Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Pam about the need for businesses to adopt an ecosystem point of view; how to find your ideal clients and customers; and the importance of using problems, challenges, or aspirations to identify ideal customers. They also discuss four categories of obstacles that typically prevent customers from solving their own problems; diversity, equity, and inclusion; and more. Full show notes and a transcript are available at https://www.leadinglearning.com/episode328.

“I am done glorifying busyness. Busyness is not the new chic. It is not business goals or a cause for celebration…Burnout is not my final destination” - La'Vista Jones   In this episode of The Widest Net, La'Vista Jones joins me today to talk about self-care and her upcoming book, The BOSS™ Shift which is a book she wrote for women who are ready to make a shift towards living life on their own terms because they are no longer willing to sacrifice themselves in pursuit of the work they love doing. La'Vista is the  founder and CEO of 31Marketplace and calls herself a corporate dropout turned entrepreneur. She is on a mission to challenge women who are at the crossroads of vision and overwhelm to cultivate their own definition of success by implementing the BOSS™ Shift framework she created: B: Prepare for Battle - Resist the expectation of being overworked as the only path for success. O: Call out Overwhelm - Acknowledge the suffocating weight of the overwhelm you're currently dealing with. S: Optimize Systems - Leverage efficient and automated systems to do the heavy lifting in your life and business.  S: Practice Self-Care - Engage in deeply resonate, self-care rituals that nurture your soul.   Here's what you can expect from this episode:  Discussing what BOSS stands for and what it means to her What signs to look for when you know you're ready to implement new healthy habits into your business The socialization and culture of overwork in our society How systems and self-care go hand in hand La'Vista's own experience with burnout Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  The BOSS™ Shift book by La'Vista Jones 31 Marketplace Website La'Vista Jones - LinkedIn La'Vista Jones - Facebook La'Vista Jones - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

In this episode of the Community Strategy Podcast, you'll hear an interview with Pamela Slim, an author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona.Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving small businesses. Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio), and her latest The Widest Net (2021 with McGraw Hill).In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration.Please visit FindCalmHere.com for the show notes. Support the show

“I find that the best relationships in my life are the multi dimensional ones, to where it's not just one role, because that's a confining way to look at a human being. And we're not just one role to one person.” - Charlie Gilkey   An essential component of The Widest Net book and a topic that every client Pamela Slim has ever had asks about is building effective partnerships. In this episode of The Widest Net Podcast, Pam's longtime friend, past business partner and occasional client Charlie Gilkey is here! Charlie's fascination with philosophy of productivity drove him to create new methods that guided users to not only finish what they start, but finish what matters. His website Productive Flourishing is one of the top sites supporting planning and productivity and he has just added a new app called Momentum which has been compared to having a productivity coach in your pocket!  Charlie and Pam talk about specific things that made their partnership in Lift Off one of the best professional collaborations of their careers. If you have questioned how to build an effective partnership in your business, THIS is the episode for you!   Here's what you can expect from this episode:  Needing belonging vs. friendship in a partnership How to manage shared IP Pam and Charlie debate the start of their friendship/partnership while discussing the stages of partnership How to leverage strengths within a partnership Visibility and transparency about money within partnerships   Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Momentum - Productivity Coaching App Charlie Gilkey - Website The Widest Net Book by Pamela Slim   Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“People are not always ready for ideas that come from people of color or that come from Native American communities. Because there are such different value systems; there are sometimes opposite value systems...in the long run, we can't create any kind of change for the better if we don't have those hard conversations.” - Debbie Nez-Manuel   Debbie Nez-Manuel is Tséníjíkiní, Cliff Dweller People of Klagetoh. She is born to the Tsénahabiłnii, Sleepy Rock People of Nashchitti, New Mexico. She is a maternal grandchild of the Tsi'naajinii, Black Streaked Forest People and a paternal granddaughter to the Tábąąhí, Waters Edge People. In this episode of The Widest Net, Pamela has invited Debbie Nez-Manuel, co-founder of Morning Star Leaders, a statewide non-profit organization serving indigenous youth in leadership development. Tragically losing her mother at an early age,  she was instrumental in helping the State of Arizona legislature create the first Study Committee for Missing and Murdered Indigenous Women and Girls. In 2020, Debbie became the first Native American to be elected to the Democratic National Committee (DNC) for Arizona after 108 years!  Debbie has been building a strong network within her community politically and socially, but the path hasn't always been or felt easy. Strength, determination and remembering her Grandmother's words has created a voice in a historically underrepresented community that will drive positive systemic change.   Here's what you can expect from this episode:  What led Debbie into a political career Overcoming challenges with the voting public Navigating social identity in Arizona as a Native woman Guiding communication with the Native community The importance of coalition building   Remember it is possible to unlock untapped markets and discover new customers right in front of you using The Widest Net Method.    Resources mentioned in this episode:  Debbie Nez-Manuel - Website Morning Star Leaders website  Arizona Community Foundation Debbie Nez-Manuel - Facebook The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Emily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic! This episode may change the way you look at yourself and the way you show up in your social impact work. Emily and I talk about getting out of our heads and tapping into the wisdom of our bodies, marketing our businesses by being rooted in our values, acknowledging our influences, building collaborative, relationship-driven businesses, and much more.“My work is really about healing and liberation. So, whatever white supremacy is doing … whatever capitalism and colonization are doing, I'm interested in looking at what's the opposite of that. Right? So white supremacy culture is about perfectionism. So my antidote is, “How do we play in this space?” - Emily RohWe discussed:[02:19] Emily's story of becoming an anti-racist life coach[09:47] A coaching framework to get back in touch with your humanity[16:03] Shifting your relationship with your inner critic(s) or parts[20:13] A meaningful way to build relationship-driven businesses[28:47] Getting out of our minds and tuning into our bodies[39:55] Emily's big dreamy vision for the futureTo read a full transcript of the episode, visit: LUMOS MARKETING Resources from this episode:Emily mentions an awesome book about marketing: The Widest Net by Pamela Slim. You can learn more about the book here.On her website, Emily acknowledges the many teachers that have influenced her. She also hopes this list serves as a resource for folks interested in healing from the traumas of living in capitalistic white supremacy through somatic practices and embodiment.Build your thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Download the 14 LinkedIn Content Prompts here.Connect with Emily Roh: LinkedIn: Emily RohInstagram: @myinvisibleknapsack Website: myinvisibleknapsack.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coDemystify LinkedIn and Thought Leadership with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

Do you shy away from marketing and metrics, or have trouble figuring out more of your ideal clients? If so, this conversation will give you just the boost you need! Join me and longtime friendtor Pamela Slim (the one who gave me the courage and encouragement to leave my comfy corporate life back in 2011) as we discuss shifting out of empire culture toward ecosystem culture, identifying watering holes for your ideal community members, working with “PB&J partners,” being the weirdo in the room, and prioritizing outreach even if you're introverted. More About Pam: Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You, and TEDx speaker on Finding Purpose in the New World of Work. She also hosts The Widest Net podcast where she shares the many ways entrepreneurs and small business owners can build a thriving business.

When you experience something that elicits an emotional response at work, you respond according to the extent of the emotional burdens you carry.Our burdens come from our past traumas combined with the real-time heart-wrenching news–on repeat–we are moving through right now in our country. And our places of work can also be ground zero for some really painful experiences or where we relive difficult life experiences. When we can connect the impact of our traumatic and difficult life experiences to how we lead, that builds the foundation for a trauma-informed culture. It also moves us out of an individualistic lens to a collective approach to healing and change.And when we can name the traumatic experiences that happen in our places of work without retribution and move to accountability and repair, this also builds a trauma informed culture that moves us beyond pathologizing pain and struggle to normalizing. Even healing it.When the whole community is moving forward together guided by principles that foster safe and brave spaces, this is where we can cultivate change individually and systemically.My guest today has an approach to leading that supports workplaces to be thriving businesses that build the kinds of communities that heal and push back on the power over approaches so many of us were raised in and trained in.Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net. Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.Listen to the full episode to hear:What her years as a management consultant taught Pamela about over-identifying ourselves with the organizations we work forWhy leaders need to cultivate cultures of safety, trust, and openness in order to respect their employees' needsHow leaders can engage their employees in transparent, participatory decision-makingWhy an ecosystem approach to entrepreneurship is more sustainable than empire-buildingLearn more about Pamela Slim:PamelaSlim.comK'é Main Street Learning LabTwitter: @pamslimFacebook: @pamela.slimConnect with Pamela on LinkedInInstagram: @pamslimLearn more about Rebecca:rebeccaching.comWork With RebeccaSign up for the weekly Unburdened Leader EmailResources:What is Trauma-Informed Care?Lizzo - GrrrlsSanditonMoonstruck

“Our most precious gems are our people, our most precious asset in our companies is our people's time, and how we use it. So I think being good stewards of that, and also playing some role in solving that gets me to wake up excited every day.” - Emad Georgy In this episode of The Widest Net, Pamela sits down with Emad Georgy, an experienced and successful technology leader, who has developed a global standard for measuring technology health, which is used by thousands of organizations.   Named Entrepreneur Magazine's Top CTO to Watch in 2022, his passion lies in both developing durable IT architecture and developing leaders. He has led some of the world's largest digital transformations in financial services, retail, healthcare and gaming. This Change Agent on Steroids is the CEO of Georgy Technology Leadership and has been recognized for his leadership with numerous industry awards, including the Computerworld IT 100 Award.   Here's what you can expect from this episode:    How Emad developed a strategic lens for building models that he has used to scale his business What the G Technology Health Score is  How models like the G Technology Health Score can help productize service businesses Why leadership development is so critical to IT infrastructure Selling to C-Suites from inside and outside of the organization The future of Georgy Technology Leadership   Remember it is possible to unlock untapped markets and discover new customers right in front of you using The Widest Net Method.    Resources mentioned in this episode:    G-Technology Health™  Emad Georgy - LinkedIn The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Want a great work career? Pamela Slim rose to fame writing Escape from Cubicle Nation. With her help, hundreds of people have successfully escaped from soul-sucking work situations into self-employment. Pam will be joining me to discuss her latest book, The Widest Net, in which she shows how we all have untapped markets for our […]

“We are focused on building a more diverse and inclusive workforce ecosystem to power an equitable future of health. Connecting like minded individuals, equipping them with resources and insights, and then launching them into amazing careers and opportunities.” ~ André Blackman In this episode of The Widest Net, Pamela is having a conversation with André Blackman who is the CEO of Onboard Health, a specialized executive search and advisory firm focused on creating a more inclusive future of health. As a pioneer strategist with deep ties in public health and healthcare, social innovation, and strategic communication landscapes, he is dedicated to building the future of health through an inclusive lens.   André grew up with a single mom who taught him that if you know, then you can go. This mindset has led André to become a connector throughout his career in public health.    Here's what you can expect from this episode:   How André's work in public health led him to become a sought-after adviser and brand builder in the healthcare industry The importance of thought leadership in creating opportunities for impact How André's work as a connector helps people to find new opportunities and create AHA moments The thought process of connections as part of the work he does Three main components of building a more diverse and inclusive workforce ecosystem   Remember it is possible to unlock untapped markets and discover new customers right in front of you using The Widest Net Method.    Resources mentioned in this episode:    Onboard Health Website Onboard Health 2022 Insights Report André Blackman - LinkedIn André Blackman - Twitter The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Brand Strategist & Business Growth Accelerator Karley Cunningham takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the noise. Karley's international client-base benefits from accelerated growth, increased profit, and stability as her innovative Surefire Method™ provides them with a sure-fire strategy and toolkit that enables them to charge a premium, attract and retain ideal clients, develop a great company culture, and outpace their competitors. Having built three successful businesses, Karley knows what it takes to start, develop and lead a company that delivers results. Her entrepreneurial success story is featured in the awarded book: The Widest Net by Pamela Slim. In addition, she's a sought-after mentor and speaker for national and international business organizations and the host of The Made Possible Podcast. Believing deeply in the practice of givers gain, she is well-known and networked and rarely goes a day without making a referral or connection. As a former pro athlete, Karley is performance-driven. An avid mountain athlete, she is a two-time finisher of the BC Bike Race, a seven-day, 325 km mountain bike stage race, and is always looking out for her next trail running adventure. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4×4. On this episode of Destination on the Left, I talk with Karley Cunningham about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks creating your brand down into three simple sections — uncovering our fundamental beliefs, understanding the markets we serve, and showcasing our differentiators. What You Will Learn in this Episode: When Karly became interested in marketing and communications The importance of resonating with your audience How her background as a competitive athlete has impacted her career in branding Why a tighter box often enhances creativity The importance of inner reflection when drilling down into your brand story Why a 3-5 year time period helps you set an achievable strategic plan and vision What ‘the people become the place' means for destination marketers How your branding can help solve the retention and recruitment problem Creativity in Branding As creatives, we constantly push the boundaries, but when the boundaries shrink, we're forced to think more creatively than ever about the challenges we face. When defining their brand destinations, services, and businesses need to reflect on their ‘why' to pin down what makes them unique. Karley joins us on the podcast to discuss how to peel back the layers to understand what's different about your offering because amazing branding is about the nuances. She describes the process as going fishing — if you drop the line and then go deeper and deeper and deeper, you'll eventually hook on to something special. Authenticity in Your Brand Story Karley explores why it's essential to start from the inside out when developing your brand. She shares her insights on why it's all about being authentic as people when you're creating a company brand. Karley also discusses how she helps businesses who have moved away from their true purpose to pivot back to their axis and reinvigorate them. When your brand story comes from the inside out and is genuinely driven by your purpose, who you are, the things that resonate with you, and how you show up in the world, it creates an innate sense of alignment and power. Recruitment and Retention in the Travel Industry Recruiting and retaining employees is a huge struggle in the travel and tourism industry right now. Karley gives her perspective on whether the current staffing challenges relate to how valued and cared for people felt before the pandemic and how that relates to standing behind your brand values. On the show, we discuss how to solve the problem of recruitment and retention, and Karley gives her advice on how branding can help businesses in that regard. She shares how your brand ties into your promise to your staff in terms of supporting them in their everyday roles and challenging situations. Karley outlines why the key question in reframing the retention issues is, are you willing to deliver your staff the quality that you deliver your guests or service users? Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven Downloadable Surefire Audit: https://www.bigboldbrand.com/surefireaudit/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

“I believe in the energetics of what we infuse into the business into our products. As we're creating them, our joy matters.”  - Jenny Blake In this episode of The Widest Net, we are excited to have Jenny Blake in the virtual studio! Jenny is an author, podcaster and keynote speaker who specializes in helping you create systems that help your business flow seamlessly.   After 5 years working with Google, Jenny embarked on her own business journey, created and licensed Pivot Programs that aid companies in navigating and implementing change. Jenny has written 3 books, her latest, Free Time, speaks to Heart-Based business owners. This episode is packed with such wisdom and insight on alignment in your business and within yourself, please take a listen and enjoy! Here's what you can expect from this episode:    Inspiration behind the book and structure of it Invoking the burn it all down mode How do you create more abundant time, energy and money The stages of BIAD Mode How to know where to tactically begin changing your business How licensing became a part of Jenny's business model   Remember it is possible to unlock untapped markets and discover new customers right in front of you using The Widest Net Method.    Resources mentioned in this episode:    Jenny Blake's Website Book Toolkit Author Toolkit Pivot w/ Jenny Blake Podcast Free Time w/ Jenny Blake Podcast The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

I gladly introduce this podcast's guest - Pamela Slim. Pamela is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.

“I feel like it was so helpful in the span of one month to be participating in some quite different ecosystems, people might have shared values and an ethos of relationship building and being open to partnership. But the specific way in which they did it was quite different.”  - Pamela Slim In this episode of The Widest Net, Pamela is continuing walking us through building a highly relational business through the lens of the ecosystem like she talks about in her book, The Widest Net. Today, the focus will be on planning and preparing for in person networking.   Pamela will be drawing from her real life examples using the last three conferences she spoke at in person to provide specific examples of how you can plan and prepare to be effective and efficient. Please listen and take note of these five practical concepts and tools that will help you build with ease. Here's what you can expect from this episode:    Walk thru each speaking environment and their uniqueness Discerning between speaking opportunities to get to the right fit Clarifying offers for the audience Making the information relevant to the audience What's your strategy in follow up Planning to connect    Remember it is possible to unlock untapped markets and discover new customers right in front of you using The Widest Net Method.    Resources mentioned in this episode:    Pamela Slim's Website  The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.    Connect with Pam directly on LinkedIn

Welcome to an incredibly special episode because this week, I've got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you're in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.  Keep reading Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you'll find our work dovetails beautifully.   In this day and age where there's a massive demand for constant production of content and having face time with your people, you're not alone if your company's marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.  Tune in this week to discover how there's nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.  Today on the Power + Presence + Position Podcast: Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.  How Pamela has applied the ecosystem marketing lens on her own business.  The power of looking at the people who are already congregating in your orbit. Why ecosystem marketing is the antidote to your marketing feeling exhausting. The principles of really effective partnerships.  How you can leverage the power of tiny marketing actions to up-level your business.  The difference between empire mentality and being an ecosystem upholder.  Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Get the free course, Selling with Story, here! Click here to apply for one of my programs. Pamela Slim: Website | Learning Lab | Podcast  The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim  Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain Free Trait Theory - Brian Little Sean Blanda Love the show? Let us know!   Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Is your agency charging for more than just tangible deliverables? In this episode of the Innovative Agency podcast, we are joined by Brand Strategist and Business Growth Accelerator, Karley Cunningham. She takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. During our conversation, Karley discusses the challenges that come from selling services and the benefits of collaborating on strategy. What you will learn in this episode: Why agencies are hesitant to charge separately for strategy How being seen solely as a creative can limit your ability to be seen as a strategic thinker How to help clients see the value in the process instead of just the deliverables What are the five value points that you explain to clients during the sales process How to shift your mindset into being brave enough to propose strategy as a stand-alone service What is the difference between a consultation and a strategy session Why working in stages or phases is beneficial to both the client and agency How to transition from work-for-hire to fee-for-strategy in your agency  Bio Having built three successful businesses, Karley knows what it takes to start, develop and lead a company that delivers results. Her entrepreneurial success story is featured in the awarded book, The Widest Net by Pamela Slim. In addition, she's a sought-after mentor and speaker for national and international business organizations and the host of The Made Possible podcast. Believing deeply in the practice of givers gain, she is well-known and networked and rarely goes a day without making a referral or connection. As a former pro athlete, Karley is performance-driven. An avid mountain athlete, she is a two-time finisher of the BC Bike Race, a seven-day, 325 km mountain bike stage race, and is always looking out for her next trail running adventure. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4x4. Resources: Website: www.bigboldbrand.com Free Brand Audit & Guide: https://www.bigboldbrand.com/surefireaudit/ LinkedIn: https://www.linkedin.com/in/karleycunningham/

Pamela Slim is an award-winning author, business coach and speaker. She spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees. In 2016, she co-founded The Main Street Learning Lab with her husband Darryl, where she works with business owners to remove obstacles to small business success and test and try new business ideas. In 2005, Pam started the Escape from Cubicle Nation blog, which is now one of the top career and business blogs on the web. Through her blog, Pam has helped hundreds of entrepreneurs to start successful businesses. Her first book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in the Spring of 2009 and won Best Small Business/Entrepreneur Book of 2009 by 800 CEO Read. Pam's book Body of Work gives a fresh perspective on the skills required in the new world of work for people in all work modes, from corporate to non-profit to small business. Pam's latest book, The Widest Net, delivers a method for building an engaged and mutually beneficial network. The Widest Net won Best Business Book of 2021 in the category of Sales & Marketing by Porchlight Books. Pam is frequently quoted as an expert in publications such as BusinessWeek, The New York Times, Money Magazine and Psychology Today. Read the show notes here: https://bwmissions.com/one-away-podcast/

“When we understand our fundamental beliefs and truths, it bakes in differentiation, because no two businesses have the same purpose or mission.” - Karley Cunningham In this episode of The Widest Net, Pam sits down with Karley Cunningham, the first person mentioned in the book, The Widest Net as well as longtime “framily” member and client. Karley is a big thinker, dedicated community builder as well as the Founder, Creative Strategist & Growth Accelerator at Big Bold Brand.    The core of Karley's work is centered around one powerful strategy that business owners can implement to proactively prevent and resolve core business challenges that can get in the way of their growth and success. This is called the Surefire Strategy. Karley has a lot in store for us this episode and we are excited to go on this journey with her and Pam.   Here's what you can expect from this episode:    Understand the overview of the Surefire Strategy process for your business Identify the core focus areas when it comes to developing your brand Know the importance of building a brand identity for your business Learn how implementing Tiny Marketing Actions leads to sustainable growth Learn how a powerful method like the Surefire Strategy is built over the years, developed in partnership with clients and partners     Resources mentioned in this episode:    Karley Cunningham - LinkedIn  Big Bold Brand Website The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help us reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Brand Strategist & Business Growth Accelerator Karley Cunningham takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the noise. Karley's international client-base benefits from accelerated growth, increased profit, and stability as her innovative Surefire Method™ provides them with a strategy and toolkit. Having built three successful businesses, Karley knows what it takes to start, develop, and lead a company that delivers results. Her entrepreneurial success story is featured in the awarded book: The Widest Net by Pamela Slim. In addition, she's a sought-after mentor and speaker for national and international business organizations and the host of The Made Possible Podcast. Believing deeply in the practice of givers gain, she is well-known and networked, and rarely goes a day without making a referral or connection. As a former pro athlete, Karley is performance-driven. An avid mountain biker, she is a two-time finisher of the BC Bike Race, a seven-day, 325 km mountain bike stage race, and is always looking out for her next trail running adventure. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4×4. What you will learn about in this episode: How to infuse your fundamental values, truths, and beliefs into your brand — and why you want to What “blue ocean territory” is, and how to find yours Why Karley says that branding is NOT marketing What you can do to move away from the RFP process — and why Karley believes that it shouldn't even exist How to avoid the “comparison trap” by focusing on your clients instead of your competitors Why you want to be fully-aligned with your clients — and what happens when you're not How attracting right-fit clients will naturally help you repel wrong-fits Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven

Do you spend thousands on marketing, or hours researching trendy new marketing strategies… and it doesn't move the needle forward?  Then this episode of Create Out Loud is for you.  In this episode, Jen Louden talks about the importance of ecosystem marketing.  It's all about finding out where your people are, and communicating with them there.  Not to sell anything. Just to connect.  Are you…. sweating just thinking about that? Are you thinking “that's not me! I don't do all that social media stuff?”  Or do you just desperately wish your book could market itself (don't we all)? Reaching out and connecting with people can be terrifying, but when we do it IT WORKS.  In this solo episode, Jen talks through why ecosystems are so important and how they can be nourishing instead of scary.  Listen to the episode to learn more about:  What ecosystem marketing is  Why relying solely on traditional marketing is giving up control  Why YOU are the only one who can build and connect your ecosystems  How being in relationship and connection with your audience can make you a stronger writer How connecting with others doesn't have to mean relying on technology or social media  Episode Resources:  Check out the Create Out Loud episode with Pam Slim about her book The Widest Net.  Buy The Widest Net by Pamela Slim Here's a great newsletter about making money from creative pursuits. It's a bit bro-y, so take the good parts and leave the rest. Need an extra push to get started on your non-fiction book? Check out this free resource. 

83. Pamela Slim - Shape the World Through Your Work  “You have to really know how to tell the story about how your experience has really crafted for this work that you want to do. I call Body of Work the love letter to creation. It really centers what it is that you're building and being very deliberate about what you want to bring to life. And then everything else is secondary.” Guest Info: Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona. A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution. Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from  Porchlight Books), Body of Work (2014 with Penguin Portfolio) and her latest, The Widest Net (2021 with McGraw Hill, named Best Marketing & Sales Book of 2021 by Porchlight Books). In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. Pam is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today. Favorite Quote: "We all need each other." R.O.G. Takeaway Tips: Questions to contemplate: What are your values? The core beliefs you have about what matters most. What are your ingredients? Skills, experiences, perspectives, hidden talents?  How can you leverage them?  What makes you uniquely positioned in your organization and in the market? What are you creating? What are you investing in that will last long beyond your tenure. How can you center on what you are creating? What do you need? To make the creation work. To get exposure for it. To improve it. What's the work you want to do? Where are your customers? What ecosystem (AKA watering holes) do you want to join? What impact did you want to make? Looking back – What impact have you already made?  What matters most are the ways we purposefully bring our full self: values, ingredients, creations, desires, all of it into the work for a mission greater than ourselves. Resources: PamelaSlim.com The Main Street Learning Lab The Widest Net Body of Work: Finding the Thread That Ties Your Story Together Escape From Cubicle Nation Pamela Slim Bio Open letter to CEOs, COOs, CIOs and CFOs across the corporate world Coming Next: Episode 84: We will be joined by Ron Tite. Credits: Pamela Slim, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Markets are built on competition. They are races to the bottom for all but one.  Ecosystems are built of co-dependence.  Each individual member contributes in a unique way, strengthening the whole.  That's probably why the category ecosystem is front and center in the category design Bible, Play Bigger.But Play Bigger doesn't give you the playbook for finding and creating the ecosystem.Pamela Slim's mind-blowing book, The Widest Net, does that.That's why we had Pamela on the show to help you understand: - how to go to market in a sustainable way to grow by leveraging partnerships, Ecosystem Marketing- what you need before you can truly engage an ecosystem to build a community- where to find and nurture the relationships you'll need to build your ecosystem-innovative strategies in commercial real estate to become the watering hole of your market- and much more!!!Pamela Slim is an award-winning author, speaker and small business strategist.  When I read her book, I immediately implemented parts of it into the strategy of the Relationship Flywheel, and am teaching them to our clients.This call also served as the kickoff to our second co-hort of the Relationship Flywheel Bootcamp so after the interview, so the attendees were free to stick around, and met the rest of our community that has taken the course and is enrolled in the next one!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Pamela!On LinkedIn: https://www.linkedin.com/in/pamelaslim/ Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Pamela Slim" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show

“To build strong sustainable companies, we as business owners need foundational practices to ensure that we are always seeding new opportunities and presenting offers to the market that people want.” - Pamela Slim    Today's episode marks the launch of Pamela Slim's newest podcast - The Widest Net. Pamela Slim is an award winning author, business coach and the co-founder of Main Street Learning Lab in Mesa, Arizona with her husband, Darryl where they host scores of diverse community leaders and small businesses.   In her newest book and namesake of the podcast, The Widest Net, Pam discusses how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. This podcast will serve as a guide to implementing this method in your own business or organization and contain conversations with experts and practitioners who will deepen and illuminate lessons that help you take action. Pam believes you have the power to shape the world through your work. We hope you join us for each new episode as we build thriving ecosystems together.   Here's what you can expect from this episode:  Understand the why and mission behind Pam launching The Widest Net podcast Preview exactly what Season 1 of the The Widest Net will look like Identify the business foundations we will be building together throughout Season 1 We hope you unlock untapped markets and discover new customers right in front of you on each episode!. Resources mentioned in this episode:  La'Vista Jones, 31 Marketplace The Saltmine Studio Oasis Jules Taggart, Wayward Kind Andia Winslow Voiceover The Widest Net Book by Pamela Slim    Connect with The Widest Net If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help us reach more entrepreneurs and small business owners just like you.    Connect with Pam directly on LinkedIn

Pamela Slim is a business coach and co-founder of K'é Main Street Learning Lab, a grassroots community-based think tank for small business acceleration. She is also the author of multiple works, including Body of Work, Escape from Cubicle Nation , and The Widest Net. Today, Jonathan and Pamela engage in a rich discussion on building empathy and trust with clients and the importance of having a values-based mission and vision. Pamela speaks to her earliest experiences with money, explains The Ecosystem Model from her book, The Widest Net , and shares what motivates and inspires her to continue the work she's doing.

IN EPISODE 77: To build a business or an organization, you need an ensemble. And the best way to do that is to identify your ideal customers and partners, then build together. In Episode 77, Pamela Slim shows us how creating the "widest net" helps us operate within the right ecosystems, forge strategic partnerships with the right people, and nurture relationships the right way.  ABOUT PAMELA SLIM: Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She's advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Together with Susan Cain, Pam has  helped build and launch the Quiet Revolution that's changed the whole conversation on what it means to be an introvert. She is the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration, and is the author of three books, most recently, The Widest Net: Unlock Untapped Markets and Discover Customers Right in Front of You. LINKS: Website: https://pamelaslim.com Book, The Widest Net: https://pamelaslim.com/the-widest-net Main Street Learning Lab: https://pamelaslim.com/ke

How does your agency show up in the world? As agency owners, we have a responsibility to know what's going on — with our business, our employees, and our clients. There's a lot going on in the world, and understanding how these things affect the worldviews of others in our space is the first step in deepening our agency relationships, elevating our business, and making sure we go beyond the “one-word” values our industry seems to be riddled with. In this episode of Build a Better Agency, Karley Cunningham of Big Bold Brand joins me to talk about ways agencies can actually implement their mission, vision, and values into their processes in order to leverage them as strategic branding tools. She also offers expert insights into identifying the worldviews of the audiences who matter most to you, knowing when to take a stance on the important issues, and what to do when your worldviews no longer align with those of your clients. Brand Strategist and Business Growth Accelerator Karley Cunningham takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Having built three successful businesses, Karley knows what it takes to start, develop and lead a company that delivers results. Her entrepreneurial success story is featured in the awarded book: The Widest Net by Pamela Slim. In addition, she's a sought-after mentor and speaker for national and international business organizations and the host of The Made Possible Podcast. Believing deeply in the practice of givers gain, she is well-known and networked and rarely goes a day without making a referral or connection. As a former pro athlete, Karley is performance-driven. An avid mountain athlete, she is a two-time finisher of the BC Bike Race, a seven-day, 325 km mountain bike stage race, and is always looking out for her next trail running adventure. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4×4. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How to proactively influence the way your agency shows up in the world Why it's important to understand our client's worldviews, how they align with our own, and what that means for our business Ways to implement your mission, vision, and values as strategic branding tools How to accelerate your business, improve employee retention, and deepen client relationships by taking your mission, vision, and values “off of the page” When it's important to take a stance on important issues, and how to start those conversions with clients What your consumers want to know about where you stand How to identify and align the worldviews of the audiences who matter most to you

“If you're designing a space for the most marginalized folks, by definition, the entire experience is going to be more inclusive for everybody.”   It is a gift to have Pamela Slim as our guest for the official start of Inclusive Life Podcast Season 2.    The conversation illuminates Pam's skills at disrupting business as usual. She points out over and over again the choices business owner's can make to cultivate one's business as an ecosystem versus approaching business building as an empire, amassing market power through competition, extraction, and hierarchy.   The conversation opens with the metaphorical opening of Pam's new book, The Widest Net, which she's dedicated to her dearest friend, Desiree Adaway. Pam holds up Desiree as a model for inclusive business leadership. Clarity, honesty, and revolutionary love are what she brings both to their friendship and to those she manages. What Pam and Nicole are highlighting in this opening tribute to Desiree is the tap root of a thriving ecosystem: companionship and community built around shared values. As listeners, you will feel the strong weaving of the net.    A competitive, scarcity-based, transactional approach to business success is isolating and rigid. There is little room for mistakes or authenticity. And if there is no room for authenticity, then there truly is no room for inclusion.   Many of us are in the process of building business, with all the insecurity and fear that accompany this journey. Often, equity and inclusion are values we want to work in AFTER our businesses have reached a certain level of stability. Once we get “there,” we'll really focus on equity. What Pam has seen in her long career in coaching business owners is that it doesn't get easier to prioritize equity and inclusion later. In fact, without centering equity and inclusion at the outset (or starting now), business owners inadvertently build their businesses with practices that center whiteness and hierarchy.    Nicole and Pam weed out the central themes of The Widest Net and Pam's evolving approach to business and coaching. They identify that practicing clarity, consistency, and ecosystems in an iterative, synergistic, and curiosity-fueled cycle is a way to weave a wide supportive, inclusive net.   Mind you, Pam is not talking about casting a net, which is much more of an empire building approach. She's talking about weaving a net that draws folks (including you!) into a supportive, connected community where everyone's unique gifts and lived experiences are valued and each can thrive.    This is not easy work. And that's exactly why we need a wide net.   Listen in. We can't wait to hear your takeaways.   The conversation also includes: Equity and inclusion: not “nice to haves” but qualities and practices that fuel businesses The validation that all of us business owners and managers are agents of change doing transformational work  The importance of being open  Why there is never a better time than now to build an inclusive and equitable business Choosing curiosity as a posture when leaning into inclusion and equity, especially as a new business owner Disrupting empire building while building our businesses A discussion of transformation and transaction that transcends the binary The three themes of The Widest Net   Bio:   Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP.    She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021).   Pam and her husband Darryl Slim co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.   You can find Pam at: PamelaSlim.com Twitter: @pamslim Facebook: @pamela.slim LinkedIn: https://www.linkedin.com/in/pamelaslim/ Instagram: @pamslim

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier more connected employees. Please leave us a rating and review. https://ratethispodcast.com/nice Pamela Slim is an award-winner author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net. Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. What we talked about... K'é Main Street Learning Lab. Running an event space during the pandemic. Having a connected community and relationships. Overcoming sales challenges. Empire Model of business development versus Ecosystem Model. Find your peanut butter and jelly partners (PB&J). Ask your ideal clients who they work with. Tiny Marketing Actions (TMAs). Tiny Habits: The Small Changes That Change Everything by BJ Fogg and Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear. Tracking and planning your actions to identify patterns in business development. Why persistence is important in your sales outreach and how to handle it. Use your CRM to track your outreach and stop checking your inbox. Choosing the right tools. Focus on your minimal viable need. Best practices for interviews with your past clients. Creating your Justice League - a shared mission to solve problems. Read If You Want to Write by Brenda Ueland. Contact Pam at PamelaSlim.com We ❤️ Our Listeners. Please be sure to follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the show and are deeply appreciated. Thank you.

In this episode, Kate chats with Palmela Slim. Pamela is an author, business coach, and co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona. She has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio), and her latest The Widest Net. Kate and Pam chat about community building, the creative process, and the magic of muses. Pam shares her advice on writing a book, building community, and growing a business your way. They also discussed creative habits and rituals, and why you don't need to be an entrepreneur to be cool and creative. To stay connected, sign up for Massive Optimism, a weekly newsletter sharing journaling prompts, book recommendations, and other ideas to inspire you every week: www.MassiveOptimism.club.

Pamela Slim is a dynamic beloved thought leader and has been in the trenches with creative businesses for decades. Her breakout book Escape From Cubicle Nation hit the scene in 2009, and since then she's launched many creative projects, including founding a beloved brick-and-mortar small business incubator, The Main Street Learning Lab at K'é, and two more books, Body of Work, and her latest The Widest Net.  Get Pam's free workbook: https://pamelaslim.com/the-widest-net/ If you want to connect with customers but the idea of building an empire makes you queasy, you will adore this episode. We cover so many practical ways to build a values-based creative business including: How Pamela has allowed herself to keep learning, growing, and changing by following the work itself, even though her first book Escape From Cubicle Nation was quite sticky How she sees herself as an author practitioner The branding and audience building price creatives have to play when making pivots How justice, inclusivity, and equity are baked into everything she does and shape her creative choices The complex dynamic of her identity and really understanding the appropriate role to play in community building and issues of human rights and justice Her willingness to take on complexity and hard topics in her work How her latest book The Widest Net uses community building as a framework for finding an audience or customers for a business The creative process as putting pieces of a puzzle together Struggling through the creative process when writing The Widest Net and how she overcame writer's block Why she wanted to bring The Widest Net framework out into the world as an alternative to all the empire-building, crush it, smash it, look at me, hustle, influencer stuff, which can be harmful and play into white supremacy culture and the patriarchy The harm people experience when searching for a singular life purpose and how she uses the metaphor of finding roots as an alternative The guidance in being drawn toward things that evoke a strong emotional reaction, paying attention to clues for where you might want to contribute through your creative energy The power in focusing on how and who you're going to serve How introverts can build relationships while staying true to their natural wiring A deep dive into what it means to build a business ecosystem and how Ways to get support in building your business ecosystem How her book launch strategy has changed from book to book The heartbreak of evolving your business, changing relationships, and the emotional skills required to navigate it all Why Pamela is learning about crypto and NFTs while recognizing the disturbing components     Get a copy of Pamela's book here: Escape From Cubicle Nation Amazon Bookshop   Body of Work Amazon Bookshop   The Widest Net Amazon Bookshop Or get a free copy here: https://pamelaslim.com/the-widest-net/   Visit jenniferlouden.com/podcastkit to get instant access to a collection of audios that will help you with some of the most common struggles we creatives have to manage including fear of choosing, falling into compare and despair, managing the inner critic (s), and feeling too exposed and vulnerable when you put yourself or your work into the world.

Pamela Slim is an author, co-founder of a small business learning lab and small business expert. She founded her company in 1996 and focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in October, 2021. In 2016, Pam co-founded with her husband Darryl the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.  

How do you find your best customers, and why is it important to cast the widest net?Join Laura Gassner Otting as she hosts this episode of LGOtv with Pamela Slim.Pamela Slim - Entrepreneurial Fire Starter, Partnership Expert, Diversity Champion.Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009) and Body of Work (Penguin Portfolio, 2014) and her newest book, The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.0:54 Main Street Learning Lab.2:00 The Big Blank Canvas.5:09 What's the goal that makes you get up at 2am when all hell breaks loose?10:30 In 23 cities, a 3 month tour, only 7 people had seen a native american leading a conference as a subject matter expert.11:17 Who is here? Who is not here? Why?17:50 Delay to action.19:22 No one talks about when it gets really ugly and all the sacrifices to get to your goals.20:40 New business is like a 2 year old; it needs time and space to grow.25:31 When you ask someone for advice, they become more involved in watching you succeed.36:50 Are there other people who are already reaching customers that you love?40:52 Tiny marketing actions are not always marketing41:46 It's about having clarity and passion of your mission45:00 PBJ Partners47:50 The dark underbelly.56:12 How to figure out when you need a partner and who they should be.58:02 Test and try with potential partners.https://www.instagram.com/pamslim/https://www.facebook.com/pamela.slimhttps://www.linkedin.com/in/pamelaslim/https://twitter.com/pamslim

 Discover how to find the right audience for your work through the help of the ecosystem Learn why you should never follow the cookie-cutter advice before looking for the right solution Find out the importance of strategic analysis and its effects on building a network of people-turned-clients Resources/Links: Wanting to Make a Leap and Change the World with Your Bright Ideas? Learn more on how you can build a thriving business, target the right audience, cultivate your network, and gain more profit than ever: Pamelaslim.com/thewidestnet Summary Have you had, or even built, a really big and life-changing idea (IP) that you just want to share with the world? Do you find yourself having a difficult time looking for ways on how to deliver it to the right market? Are you ready to know how to systematically market your IP to the right customers while expanding your network and creating great profit? Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. In this episode, Pamela talks about the importance of building networks and targeting the right audience for your products through strategic analysis and systems. She also shares some things you should be avoiding in marketing and in business when looking for the right solution. Check out these episode highlights: 01:38 – Pamela's ideal client: “I work with really smart people who have built amazing intellectual property that makes a positive difference in the world.” 01:50 – Problem Pamela helps solve: “For many, they're at their limit. They have developed something really important, but more and more people want it and, in particular, want to have them deliver it.” 02:50 – Typical symptoms that clients do before reaching out to Pamela: “There are two things, one is an emotional symptom, and one is usually a physical and operational symptom. So, on the emotional side, they may feel really excited that so many people are actually paying attention or listening to their work or following them.” 03:50 – Common mistakes that people make before they find Pamela's solution: “I noticed there are a lot of cookie-cutter answers. So, somebody might say, “You are really an amazing author. And so, you should just create an online class.” And they say, “Okay”, and some of them invest lots and lots of money to create an online class.” 05:13 – Pamela's Valuable Free Action (VFA): “So when you're thinking about finding an audience for your work, the strategic analysis to me happens when you see your ideal customer who's really in the center of an ecosystem in which they are looking for answers to solve whatever core problem they have, or in the case where they have an aspiration, to help them reach their aspiration.” 06:45 – Pamela's Valuable Free Resource (VFR): Check out Pamela's Website: Pamelaslim.com/thewidestnet 07:34 – Q: Why is it important to really build an audience? And why is it a valuable thing to do? A: Sometimes it feels like it's just easier to focus on yourself and to not look sideways at other people. But I found not only strategically is it easier to open up more opportunities for yourself, but it also makes the journey less lonely. Tweetable Takeaways from this Episode: “I found not only strategically is it easier to open up more opportunities for yourself when you just look at connecting with people who have already put in the hard work of gathering a community of people together, but it also makes the…Click To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Pamela Slim. Pamela, good day from down under. A very warm welcome. Whereabouts are you based? Pamela Slim 00:23 Mesa, Arizona. Tom Poland 00:24 Mesa, Arizona! Is that where you take your sinuses? You know, those sort of- Pamela Slim 00:29 Exactly! It's where all the people up north come to thaw out in the wintertime. Tom Poland 00:35 Folks, Pamela is an award-winning author of multiple books. She's a speaker and a business coach. She works with small business owners ready to scale their businesses and their IP. Pamela, I can't help but ask, I'm intrigued by the environment there. It looks- it just looks flat out a fun place to be. This is a learning center you've developed, is that right? Pamela Slim 00:54 It is! It's a Small Business Learning Lab. And we actually open right on Main Street in downtown Mesa. So, all kinds of folks walk through the door. And we really do have a great time every day learning about what it takes to make small business owners stick. Tom Poland 01:08 I mean, I live on the white sand next to the blue ocean in little Castaways Beach. You probably couldn't find a more remote- Pamela Slim 01:14 Also, not bad. Tom Poland 01:15 It's not too shabby, but I do miss what you've got there. That is community. It's involvement. It's dropping. Yeah, a lot of- kudos! So, folks, the title today is, “The Widest Net: Discover New Customers Right in Front of You”. Pamela's going to share with us how you can do that in just seven minutes. Pamela, our seven minutes starts now. Question number one, who is your ideal client? Pamela Slim 01:38 I work with really smart people who have built amazing intellectual property that makes a positive difference in the world. Tom Poland 01:45 Nice! Alright, so I'm intrigued. Question number two, then, what's the problem you solve for them? Pamela Slim 01:50 For many, they're at their limit. They have developed something really important, but more and more people want it and, in particular, want to have them deliver it. So, it was like a past client, Susan Cain, who wrote the powerful book, “Quiet” where I helped her to build the quiet revolution that scaled the ideas in the book to make it accessible for many more people. Tom Poland 02:08 Do a lot of your clients feel like they've got something special, but they're the world's best-kept secret? Pamela Slim 02:13 Absolutely! I think folks I'm interested in working with really have been often sitting in their laboratory or in their offices creating really important stuff. And who doesn't want their ideas out there in the world? I know I do. Tom Poland 02:25 Yeah, absolutely! Yeah, make the world a better place. So, question number three, and we've got six minutes left. Tell us about the typical symptoms of one of your ideal clients- before they start working with you, what's going on? We've already established they feel like they've got something great, but they haven't gotten it out to the world, what else is going on either? Do they have time constraints? Are they frustrated? How does someone know that they should look at your services a bit closer? Pamela Slim 02:50 There are two things, one is an emotional symptom, and one is usually a physical and operational symptom. So, on the emotional side, they may feel really excited that so many people are actually paying attention or listening to their work or following them. They can get a big increase in crisper speaking or have more people who are interested in participating. But then they also feel guilty because they're so busy that the quality of life starts to go down. And they feel bad for feeling bad because they're doing well. And that's often the point where they realize they need to make a shift. What's happening in the business is there's not the capacity operationally or staff-wise in order to address the market need. Tom Poland 03:29 Well said! So, five minutes left, question four. These folks are going to be aware of those symptoms and they're growth orientated. You said they're smart people. So, they're going to try stuff, but they're probably going to be in the town of the donkey to start with, not knowing exactly what to do. So, what are some of the common mistakes that you've noticed people are making before they find your solution? Pamela Slim 03:50 I noticed there are a lot of cookie-cutter answers. So, somebody might say, “You are really an amazing author. And so, you should just create an online class.” And they say, “Okay”, and some of them invest lots and lots of money to create an online class. I love online classes. I'm an instructional designer by trade, so it can be a great solution. However, if you don't do an analysis and figure out is the right fit for my market? Do I have the marketing mechanisms in place to actually promote? Is this class being sold into the same market that I'm really successful within my service business? It can end up creating a lot of problems. So that's one thing that people often find. They just don't know what they should do, and they just follow cookie-cutter advice. Or they pay a lot of money for somebody who has the bulletproof solution. And I don't think anybody usually has the bulletproof solution. It takes discernment and conversation to figure it out. Tom Poland 04:41 Yeah. So, what I hear you saying there is that a lot of those strategic questions need to be answered before they jump into a solution. It's- Pamela Slim 04:48 You got it! Tom Poland 04:48 A very, very common mistake. I was cringing because I was just reflecting on a new client who'd spent $150,000 on a new website and got nothing to show for it other than a really nice website. Okay, so that's ubiquitous, those mistakes. Thank you for that. Three and a half minutes left. Question five, what I'm after here is a valuable free action. It's like a top tip. It's not going to solve the whole problem, but it might get someone started down the road towards the right solution. Pamela Slim 05:13 So, when you're thinking about finding an audience for your work, the strategic analysis to me happens when you see your ideal customer who's really in the center of an ecosystem in which they are looking for answers to solve whatever core problem they have, or in the case where they have an aspiration, to help them reach their aspiration. So, in my world, I work with business owners, like you do, sounds like a day in and day out. So, I'm always looking for who are some of these other partners who my clients actually love. Or their authors? Or their organizations? Or their favorite podcasts? And so, when you can begin to lean in and actually pay attention to highly complementary, but maybe not competitive kinds of resources, those are the best places to start. To be thinking about places where your intellectual property, in some cases, your services, can live. Doing that analysis about who's in the ecosystem is really at the heart of the work that I do. Tom Poland 06:06 I have to say that you are one of the smartest people that I've interviewed in years! This- Pamela Slim 06:11 That's very kind! Thank you. Tom Poland 06:13 Well, it's true. I was going to tell you that after we finish the interview, but I might let everyone else know that as well. Your grasp on the critically important points of bringing this person and getting the gift out to the world is quite remarkable! And which is all of which to say is that I agree with you, so, therefore, I'm also very smart. Pamela Slim 06:33 By default! Tom Poland 06:35 All right, so let's keep going. We've got just under two minutes left. One valuable free resource. Where can we direct people so they can find out more about your work and what you do and help them along their way a bit as well? Pamela Slim 06:45 The best place for current information is Pamelaslim.com/thewidestnet, which happens to be the place where I talk about a new book that I have. And my website, in general, is a place for years, since 2005, where I've been sharing all kinds of ideas and inspiration for small business owners. Tom Poland 07:05 Yeah, and there's a beautiful endorsement there from Guy Kawasaki who's, you know, an extraordinary marketer in his own right and Business Builder. Thank you for that. So, it's Pamelaslim, S-L-I-M, .com/thewidestnet. Go get the book! And folks, if you do nothing else, then go and have a look at that web page. It is a shining example of how to put together a book offer page. 50 seconds left, Pamela. Question number seven, what's the one question I should have asked you but didn't? Pamela Slim 07:34 Why is it important to really build an audience? And why is it a valuable thing to do? Sometimes it feels like it's just easier to focus on yourself and not look sideways at other people. But I found not only strategically is it easier to open up more opportunities for yourself when you just look at connecting with people who have already put in the hard work of gathering a community of people together, but it also makes the journey less lonely. And if there's anything I know here for five years at the Main Street Learning Lab, it feels really good when you walk out on Main Street and you know people and you care about each other. And you help each other out. Tom Poland 08:08 Perfect! Pamela Slim, thank you so much for your observations, your insights, and your sweetness. Cheers! Pamela Slim 08:14 Thanks for having me. Tom Poland 08:16 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Discover how to find the right audience for your work through the help of the ecosystem Learn why you should never follow the cookie-cutter advice before looking for the right solution Find out the importance of strategic analysis and its effects on building a network of people-turned-clients Resources/Links: Wanting to Make a Leap and Change the World with Your Bright Ideas? Learn more on how you can build a thriving business, target the right audience, cultivate your network, and gain more profit than ever: Pamelaslim.com/thewidestnet Summary Have you had, or even built, a really big and life-changing idea (IP) that you just want to share with the world? Do you find yourself having a difficult time looking for ways on how to deliver it to the right market? Are you ready to know how to systematically market your IP to the right customers while expanding your network and creating great profit? Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. In this episode, Pamela talks about the importance of building networks and targeting the right audience for your products through strategic analysis and systems. She also shares some things you should be avoiding in marketing and in business when looking for the right solution. Check out these episode highlights: 01:38 - Pamela's ideal client: “I work with really smart people who have built amazing intellectual property that makes a positive difference in the world.” 01:50 - Problem Pamela helps solve: “For many, they're at their limit. They have developed something really important, but more and more people want it and, in particular, want to have them deliver it.” 02:50 - Typical symptoms that clients do before reaching out to Pamela: “There are two things, one is an emotional symptom, and one is usually a physical and operational symptom. So, on the emotional side, they may feel really excited that so many people are actually paying attention or listening to their work or following them.” 03:50 - Common mistakes that people make before they find Pamela's solution: “I noticed there are a lot of cookie-cutter answers. So, somebody might say, "You are really an amazing author. And so, you should just create an online class." And they say, "Okay", and some of them invest lots and lots of money to create an online class.” 05:13 - Pamela's Valuable Free Action (VFA): “So when you're thinking about finding an audience for your work, the strategic analysis to me happens when you see your ideal customer who's really in the center of an ecosystem in which they are looking for answers to solve whatever core problem they have, or in the case where they have an aspiration, to help them reach their aspiration.” 06:45 - Pamela's Valuable Free Resource (VFR): Check out Pamela's Website: Pamelaslim.com/thewidestnet 07:34 - Q: Why is it important to really build an audience? And why is it a valuable thing to do? A: Sometimes it feels like it's just easier to focus on yourself and to not look sideways at other people. But I found not only strategically is it easier to open up more opportunities for yourself, but it also makes the journey less lonely. Tweetable Takeaways from this Episode: “I found not only strategically is it easier to open up more opportunities for yourself when you just look at connecting with people who have already put in the hard work of gathering a community of people together, but it also makes the…Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Qu...

This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan and the positive results that come from truly putting values into practice. During the episode, Pam also shares: Where she is located, the work she does with her clients, and the meaning behind her latest book, The Widest Net. The story of her famous couch.  What her book, The Widest Net, is about, her inspiration for writing it, and why it matters to her. The unconventional approach she took for her latest book tour. Why it's okay for authors to take time to discover the value they have to offer. What was different about the launch of The Widest Net compared to her past book launches. What part of her marketing campaign worked best for her. The size of her launch group for The Widest Net. Some of the things she tried during her book launch that didn't work as well as she hoped. What her future looks like as it relates to marketing The Widest Net. Some of the most valuable lessons that she has learned about book marketing throughout her career.  For our show notes, including action steps, and resources, visit: https://bit.ly/3KcPuk8 (bit.ly/3KcPuk8)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation's GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who's their ideal customer? What challenges or problems does a company's branded offer solve? What kind of partners can one find? What kind of eco-system of “watering holes” allows one to join a greater community and thrive together? What do cohort-based courses like Wes Kao and Seth Godin's altMBA program look like? If taking a business partner, what pitfalls to be on guard against? Those are among the topics this episode explores. Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation's GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who's their ideal customer? What challenges or problems does a company's branded offer solve? What kind of partners can one find? What kind of eco-system of “watering holes” allows one to join a greater community and thrive together? What do cohort-based courses like Wes Kao and Seth Godin's altMBA program look like? If taking a business partner, what pitfalls to be on guard against? Those are among the topics this episode explores. Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation's GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who's their ideal customer? What challenges or problems does a company's branded offer solve? What kind of partners can one find? What kind of eco-system of “watering holes” allows one to join a greater community and thrive together? What do cohort-based courses like Wes Kao and Seth Godin's altMBA program look like? If taking a business partner, what pitfalls to be on guard against? Those are among the topics this episode explores. Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Pam Slim seeks to connect people as communities. She believes that through our work together, we can build the kind of world we want to inhabit. Her latest book, The Widest Net, shows business owners how to connect within communities instead of speaking from afar to audiences. In this episode, Pam shares what's at the core of her work and how even though this book felt so right, it was a challenge to write.

You can create the most wonderful product or service in the world, but if no one knows about it then it will certainly fail to gain traction. You must be able to find your ideal customer, and figure out how to connect with them in a way that compels them to interact with your work. Today's guest is Pamela Slim. In her new book The Widest Net, she shares a simple framework for getting your work into the world and connecting with those who are likely to love it. Want ad-free episodes, bonus episodes, and more? Check out http://acpremium.me (AC Premium). This episode is sponosred by http://bambee.com/accidentalcreative (Bambee). This episode is sponsored by http://thrivegig.com (Thrive). Support this podcast

Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (2009) and Body of Work (2014) and her newest book, The Widest Net (2021). Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. We talked about this book and also about how she built her body of work and K'é Main Street Learning Lab. It was wonderful to learn from Pamela in this conversation. Enjoy the insights of Pamela. Let's get started… What I learned from our conversation: More on Pamela Slim: pamelaslim.comhttps://www.linkedin.com/in/pamelaslim@pamslimGoogle Talk on Escape from Cubicle Nation https://www.youtube.com/watch?v=3u8DyMDPMCMTEDx talk https://www.youtube.com/watch?v=84QspUpX0b0  Books by Pamela Slim: Escape from Cubicle NationBody of WorkThe Widest Net Video of the conversation with Pamela Slim https://youtu.be/PKnzp86Fqdk Phil Gerbyshak talks with Pamela Slim about The Widest Net https://www.youtube.com/watch?v=ptPxJhfXe0Y&t=597s

Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (2009) and Body of Work (2014) and her newest book, The Widest Net (2021). Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. We talked about this book and also about how she built her body of work and K'é Main Street Learning Lab. It was wonderful to learn from Pamela in this conversation. Enjoy the insights of Pamela. Let's get started… What I learned from our conversation: More on Pamela Slim: pamelaslim.comhttps://www.linkedin.com/in/pamelaslim@pamslimGoogle Talk on Escape from Cubicle Nation https://www.youtube.com/watch?v=3u8DyMDPMCMTEDx talk https://www.youtube.com/watch?v=84QspUpX0b0  Books by Pamela Slim: Escape from Cubicle NationBody of WorkThe Widest Net Video of the conversation with Pamela Slim https://youtu.be/PKnzp86Fqdk Phil Gerbyshak talks with Pamela Slim about The Widest Net https://www.youtube.com/watch?v=ptPxJhfXe0Y&t=597s

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim About the Book: Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view. Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. About the Author: Pamela Slim is an author, business coach, and former corporate director of training and development at Barclays Global Investors. Since 2005, Pamela has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She has also worked with companies serving the small business market such as Progressive Insurance and Constant Contact. In 2016, Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. Pamela is the author of Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur and Body of Work: Finding the Thread That Ties Your Story Together, both published by Penguin/Portfolio. And, interesting facts – she is a certified home organizing show addict, and her favorite movie of all time is Moonstruck! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/widest-net-pamela-slim

What are your most important values and beliefs?  Are you creating your work around your mission, values and beliefs so that you work generates as much impact and reach as possible?  My special guest Pamela Slim joins me on the show today to discuss these matters as well as her brand new book, The Widest Net.  We talk about many topics, including Pam's background as a coach who helps people create small businesses and side hustles that really work, the pain and glory involved in writing a book, and her commitment to making sure the business landscape of the future is an inclusive and connected one.  Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014), and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.Timestamps:• [4:08] Pam's natural ability to connect people• [7:41 ] The origin stories for each of Pam's three books• [18:55] Why Pam had to confront her fears in order to write The Widest Net and how she stood up to them• [19:41] Pam's commitment to creating space for community members of color and her understanding of how people of color face the assumptions of people who do not know what they have experiencedFor more information on the Make Time for Success podcast, visit:https://www.maketimeforsuccesspodcast.comConnect with Us!Dr. Christine Li -Website: https://www.procrastinationcoach.comFacebook: https://www.facebook.com/groups/procrastinationcoachInstagram: https://www.instagram.com/procrastinationcoach/Pamela Slim -Website: https://pamelaslim.com/Instagram: https://www.instagram.com/pamslim/Facebook: https://www.facebook.com/pamela.slimLinkedIn: https://www.linkedin.com/in/pamelaslim/The20Widest20Net_Workbook202021.pdfwn_method-infographic (2).pdf

TLTQ celebrates our 1st birthday in this powerhouse interview with Pamela Slim, author of Escape from Cubicle Nation, Body of Work, and The Widest Net! As a small business owner, it's easy to think of yourself as a rock or an island (cue the Paul Simon), but you actually sit at the center of a complex, ever-growing ecosystem. How can the company we keep foster the company we're growing? Plus - Annie P. picks Pam's magnificent brain about the misconceptions surrounding self-employment, taking the leap away from corporate life, and the dangers of getting sand in your laptop. Then, Pam offers key takeaways, lessons, and some near misses as a John Legend superfan. It's simply not to be missed! #weallneedeachother *Parentpreneur advisory: this episode contains colorful language. Connect with Pamela through her website and LinkedIn. And don't forget to check out her newest book, The Widest Net! Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.  For full show notes and more visit www.toolegitimatetoquit.com Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!

You have created a thing. You need to find the people who want your thing: Your product. Your service. Your piece of creative output. In this very special episode, episode 300, celebrating 7 years of the Inspirational Creatives podcast, we invite founding guest, author and entrepreneur, from episode 3, Pam Slim. We discuss her new book, The Widest Net, and the possibilities of opening up your opportunities by finding a new audience who want your thing. Your audience has evolved…and you may have done so recently, too; but has what you have to offer?

Pamela Slim is a small business coach, author, and speaker. In her early career, Pamela worked for Barclays Global Investors as the Director of Training and Development. She then went on to work as a consultant for companies such as Cisco Systems, Chevron, and HP to create training programs. In 2005, she shifted her focus to the startup business market and helped thousands of new businesses launch. In 2016, she started the K'é Main Street Learning Lab, a community-based think tank for local business acceleration. Pamela has written various business books, including Escape from Cubicle Nation and the recently published The Widest Net. In today's episode, Pamela provides insight on why small businesses find customer acquisition and retention challenging. She shares tips on clarifying your marketing message and identifying the customers you may not have realized are right in front of you. Pamela explains why identifying your business value is essential before targeting potential customers and why building a collaborative—not competitive—small business ecosystem is more effective for growing your business. Pamela also details how to focus on the best places for your marketing and get the attention of influencers for your business. “If you want to connect with people who may have a bigger platform than you and more visibility, you need to make sure your body of work is excellent.” - Pamela Slim This week on SmallBizChat Podcast: Resources Mentioned: Connect with Pamela Slim: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Love of community is what I have in common with our next guest, Pamela Slim. Pamela is the author of “Escape From Cubicle Nation” and the upcoming book “The Widest Net.” She partnered with author Susan Cain to launch the Quiet Revolution and the Quiet Leadership Institute. In this episode, we cover how Pamela's upbringing seeded the idea of why having a community around you is so critical. We talk about financial pluck ups (which I think a handful of us can relate to) and getting through those downhill skiing moments in life. Pam and I also discuss cultures that reinforce inequity, the importance of small steps, and the desire to leave a legacy over an empire.--Love the podcast? Please follow us or subscribe for FREE, rate, and leave us a review! Follow Liz on Instagram: @lizbohannon @ssekodesigns.This podcast is produced by Hueman Group Media. Follow us on IG @huemangroupmedia and Twitter @hueman_media. Hosted on Acast. See acast.com/privacy for more information.

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Love of community is what I have in common with our next guest, Pamela Slim. Pamela is the author of “Escape From Cubicle Nation” and the upcoming book “The Widest Net.” She partnered with author Susan Cain to launch the Quiet Revolution and the Quiet Leadership Institute. In this episode, we cover how Pamela's upbringing seeded the idea of why having a community around you is so critical. We talk about financial pluck ups (which I think a handful of us can relate to) and getting through those downhill skiing moments in life. Pam and I also discuss cultures that reinforce inequity, the importance of small steps, and the desire to leave a legacy over an empire. -- Love the podcast? Please follow us or subscribe for FREE, rate, and leave us a review! Follow Liz on Instagram: @lizbohannon @ssekodesigns. This podcast is produced by Hueman Group Media. Follow us on IG @huemangroupmedia and Twitter @hueman_media. --- Send in a voice message: https://anchor.fm/pluckingup/message

This episode is a replay of a conversation with author and community builder Pamela Slim. In this episode, Pam and Kendra discuss her body of work, what purpose looks like in this season of her life, and the significance of your point of view in serving others.   This original interview is featured as Episode 24: Meet The Mentor Series from the 2017 You Are Stronger Than You Think Women's Conference.  About Pamela Slim Pamela Slim from Mesa, Arizona has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses for more than two decades. She is an award-winning business coach, speaker, and author of Body of Work and Escape from Cubicle Nation. In 2016, Pamela and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-led learning lab for small business economic acceleration. // Show Notes: Connect with Pamela Slim pamelaslim.com Purchase your copy of Pam's new book, "The Widest Net" here: https://pamelaslim.com/the-widest-net/ // The STRONG Womanhood Growth Journal: Activate the Courage to Live Out Your Calling is a self-directed guide for women who want to be active participants in their personal transformation and are looking for a process to mentor them through it. And it's finally here! Get it at Amazon: BUY THE BOOK Amazon Book Review: “I highly recommend this journal. I discovered actionable steps to take on my next journey into becoming more consistent with reaching my goals. The messages shared by Kendra are full of wisdom and timelessness. The thought-provoking questions will assist you in transforming into a confident and courageous woman.” *** Subscribe to the #WorkYourPlan Podcast and published episodes will come right to the podcast app on your phone and/or join our email list for email reminders of when a new episode is ready. If you enjoyed the show, please subscribe, rate it on Apple Podcasts, Google Play, Spotify with a short review. Connect with Kendra personally @kendratillman or @strongherme on Instagram. Ask a question on the podcast episode at strongher.me or by emailing strongerevent@gmail.com.

About Pam: Pamela Slim is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron, and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact, and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow-up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in October, 2021. In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke   Connect with us! WEBSITES: Speaking: https://www.cbbowman.com/ Coaching Association: https://www.acec-association.org/ Workplace Equity & Equality: https://www.wee-consulting.org/ Institute/ Certification: https://www.meeco-institute.org/   SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/cbbowman/ Twitter: https://twitter.com/execcoaches Facebook: https://www.facebook.com/CB.BowmanMBA/ YouTube channel: https://bit.ly/3iQP5Z3 Apple Podcast: https://apple.co/3skrfIi

Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products. Join me for a conversation with Pam Slim, the author of The Widest Net, where we discuss how you can grow your business by focusing on the customers right in front of you. 

Putting yourself in the center of a community is a powerful tool for any agency owner, but that just scratches the surface of what is possible — if you make one small tweak. Imagine putting your client at the center of a community instead of yourself. An ecosystem of businesses, experts, and tools, all designed to help your clients become even more successful. This shift allows us to completely redesign how many of us think about biz dev and how best to serve our audience. And this is also how we can keep leveling up without having to know it all ourselves. As many of you know, community is a topic that is near and dear to my heart, which is why I was excited to talk with my guest, Pam Slim. Pam is a 30-year plus business veteran, coach, and author with decades of experience building communities. Her latest book, “Widest Net” is all about helping companies reach their audience. If you have ever caught yourself thinking, “I know my thing. I know my point of view. I know who I want to reach, but how in the world do I reach them?” then you should probably be reading Pam's book. Pam was also our guest back on episode 142 for anyone who wants to soak up even more of her brilliance. In this episode of Build a Better Agency — Pam and I address the myth of the sole owner needing to hack their way through the wilderness, and instead, how to provide agency owners with a way to see themselves as part of a coalition striving to help their clients. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How you can show up as a strong member of the community. How to embrace the ecosystem model because you are in it either way. The benefit of using the community around your clients to define your niche. How to get intentional about building your community. The benefit of being the “weirdo” in the room. How to select the right community, so it isn't a competition. Why this sort of strategic work helps you win long-term. Why PB&J relationships are the gold standard. How you can feel like you are everywhere to your clients and prospects.

Entrepreneurship can be a lonely career, but with Pamela Slim's new book, The Widest Net (and the marketing method found within the pages), Pam encourages us all to take Tiny Marketing Actions to discover new customers right in front of us. In this episode, we talk about: - Pam's new method of marketing, which involves tapping into your ecosystem and connecting with the right people - How to determine your ideal client based on what they're going through/what they need, rather than demographics - Why coming up with the perfect job title holds us back from doing the work we're meant to do - How introverts can thrive when entering situations with lots of people - When the right time is to quit your job and start a business, plus how to prepare to make that shift *** ABOUT OUR GUEST Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in November 2021. In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke *** REFERENCED ON THE SHOW - Emilie Wapnick: 'How To Be Everything' (Multipotentialites) https://puttylike.com/ - Susan Cain: 'Quiet' (Introverts) https://www.quietrev.com/ - James Clear: 'Atomic Habits' (1% better daily) https://amzn.to/3k4Y5Kp - Pamela Slim: 'An Open Letter to CEOs Across the Corporate World' http://escapefromcubiclenation.com/2006/05/04/open-letter-to-ceos-coos-cios-and-cfos-across-the-corporate-world/ - Amy Cuddy: 'The Pandemic Flux' https://www.washingtonpost.com/outlook/2021/08/11/pandemic-anxiety-psychology-delta/ *** SUPPORT THE SHOW Support this podcast by shopping with my Amazon link: http://amazon.yourbestselfiepodcast.com. (By using that link, anything you buy on Amazon — even outside of the lists you'll see — will give me a little kick-back with no extra cost to you. Thank you!) Take a screenshot and share it on social media — be sure to tag me @heycarrieand! Leaving a review on Apple Podcasts helps others find the show and gives you major brownie points in my book. Connect with me on Instagram: @heycarrieand Learn more at https://carrieand.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/heycarrieand/support

What's the first step to make your team more diverse, and why is diversity so important to business in the first place? When you prioritize diversity, research shows that it generates better business results, including increasing employee retention! The best thing about diversity in the workplace? You have more perspectives, which means better ideas and more creativity. In this interview with Pamela Slim, author of https://pamelaslim.com/the-widest-net/ (The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You), co-founder of a small business learning lab, and small business expert. you'll discover what diversity means to the business world and how it can impact your profits. She founded her company in 1996 and focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author, Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. In 2016 Pam co-founded, with her husband Darryl, the https://pamelaslim.com/ke/ (K'é Main Street Learning Lab) in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today. ------------------ The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You on Amazon https://www.linkedin.com/in/pamelaslim/ (Pam's LinkedIn profile) WHAT YOU WILL DISCOVER FROM THIS EPISODE: The crazy story behind how I met Pam at the World Domination Summit. Pam's knack for creating environments where people get along. How Pam created The “Pamily”. Why having a diverse group of friends in your life is a gift. Why you should consider bringing your family on business trips. Advice for those in cross culture or cross racial relationships. How Pam is raising her children to be comfortable presenting on stage. Pam's “Unbook” Tour that led to her book. The moment when Pam decided to open a learning lab on Main Street in Mesa, AZ. Pam's insightful perspective on in-person versus remote work. The BIG IDEA behind The Widest Net. How to reach your customers.  What really retains your employees. How to build a diverse community. Attracting and retaining diverse team members. The first step to increasing diversity. HIGHLIGHTS: What reflective questions should employers ask and have conversations with their employees about during the pandemic: What is really the mission behind what you're doing as a company? Why are you doing the work? What's important to you? QUOTES: “There's a human need for people to be together.” “Having spaces with multiple uses is a very powerful way to create community.” “If every Main Street had a place where people can wander in... it'd be amazing what communities could do.” “Having a business coach right in the middle of Main Street is an amazing way to enable a community.” “The problem is not that leaders in diverse communities don't exist; it's that they're not visible.” “Any company that has a really solid set of products or service offerings knows that they alone can never serve all of the needs that their enterprise customers have.” “If you're recruiting and you're wanting to build connections with folks, you need the trust, and that trust is built by you spending time in communities.” RESOURCES: K'é World Domination Summit Pam's Fargo TedX Talk The Widest Net Resonate, Nancy Duarte Quiet Revolution, Susan Caine Todd Cooper CEO Session ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on

Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her next book, The Widest Net, will be published by McGraw Hill in November, 2021. In 2016, Pam launched the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke

Pam Slim, business coach, speaker, and author of the new book The Widest Net, joins Charlie on the show to discuss how building your business from an ecosystem paradigm instead of an empire paradigm changes everything — from how you do marketing to your approach to partnerships. They discuss the importance of having a focused beacon in your work, getting into the flow of building partnerships, and how to successfully start and grow your business in collaboration with others.Key Takeaways:[2:07] An arc connects all three of Pam's books — Escape from Cubicle Nation, Body of Work, and Widest Net. She explains the trajectory of the reader going through all three books.[4:51] Pam has experienced several different configurations of working since her first book. She shares more about her journey with work, and how she has built up her network of relationships.[8:18] In her book, The Widest Net, Pam talks about some of the other elements of marketing that are more relatable and inclusive. At its foundation, The Widest Net is focused on shifting the paradigm from “building an empire” to “building an ecosystem.”[13:51] A lot of marketing already happens within an ecosystem model.[16:33] Whether you're going deep in cultivating relationships or broad in reaching out to a large audience, you still have to do marketing, and you still have to do the work.[18:22] There is a distinction between relational connections and transactional connections.[21:21] As an expert within your field, you need to have a beacon. It is your responsibility to be really clear about what you do, your perspective, and your unique approach.[23:32] Many of us want to showcase all of our talents and interests, and illustrate that we have range. However, this can be problematic from a business perspective. Pam and Charlie discuss how to build a better beacon for our work.[28:33] You don't have to let go of all your passions, interests, and different revenue streams in your business. It's all about what you're shining the light on.[30:26] When our beacons are too diffuse, it makes it hard for people to refer us to others.[31:00] Partnerships are an essential part of building success in the ecosystem model. Pam explains how having “peanut butter and jelly” partners and brand partnerships can be useful.[36:31] How can we start positioning ourselves to get into the flow of building partnerships? It can be difficult, especially for underestimated or overlooked founders.[41:51] Pam shares some of the things she has learned about her own business and journey in writing The Widest Net.[49:34] Pam invites listeners to identify partners to help them market their business. The first place to start is with your favorite clients, customers, and people you work with.Mentioned in This Episode:Productive FlourishingStart Finishing: How to Go from Idea to Done, by Charlie GilkeyPam SlimThe Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You, by Pamela SlimBooks by Pam SlimMain Street Learning LabBackstage CapitalRareBreed VenturesOverlooked VenturesThe Plug Newsletter

When my wife, Marcella, retired from Box of Crayons about three years ago, she spent a bit of time feeling her way into what retirement means. But, a year or so ago, she totally found her groove; she's become part of a brilliant group of smart, funny, make-your-path-in-this-world women, and she's having a great time. I have to admit, I do look on with a little envy. Sure, I have people I see, talk to, and hang out with, but I don't have this thing that she has - community. So, where do you find your people, and, how do you gather them?  Pamela Slim is a coach and fellow author; her newest book is The Widest Net, and I think it's her best yet. However, I think her real genius lies in community-building. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  Pamela reads two pages from ‘Bird by Bird' by Anne Lamott. [reading begins at 12:25] Hear us discuss:  Connecting to the wonder of the world. [15:18] | A writer's sense of self and craft: “Call the book in.” [17:47] | The Widest Net. [24:25] | Decentering as a privileged person: “The work itself is the thing that guides you. If it's your own ego, then we'll all get lost.” [27:38]

Thanks to Pamela Slim for giving a great overview of her new book: "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" Get the book in Kindle, Audible, or Hardcover: https://amzn.to/2X75S1Q (https://amzn.to/2X75S1Q) Pam Slim's website: https://pamelaslim.com (https://pamelaslim.com) Watch video or add comment here: https://youtu.be/8SNNKO3Aq14 (https://youtu.be/8SNNKO3Aq14)

In Episode 65 of The MINDset Game® Podcast, Vered Kogan speaks with Pamela Slim, award-winning author, speaker and business coach.     You will learn valuable strategies for building strong and diverse relationships, identifying and connecting with new partners, and finding new customers in untapped places. Pamela Slim works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009) and Body of Work (Penguin Portfolio, 2014) and the upcoming The Widest Net (McGraw Hill, November 2021). Pam and her husband Darryl co-founded the K'é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. To learn more about Pam Slim, visit https://pamelaslim.com You can pre-order The Widest Net by visiting: https://pamelaslim.com/thewidestnet To SUBSCRIBE to The MINDset Game® podcast, visit www.TheMINDsetGame.com You are also welcome to join our private Facebook group to learn even more evidence-based tools to transform your life by visiting www.TheMINDsetGameGroup.com   Key Takeaways From this Episode to Tune in For:  [01:04] - Vered introduces Pam Slim. [06:30] - Pam shares what she believes is most important for people to know about building their business. [14:10] - Adice for individuals that are looking to create an ecosystem in service of their client. [25:00] - How to overcome resistance to expanding your business ecosystem. [28:42] - How to build strong and diverse relationships. [36:40] - Exploring different ideas and getting started with entrepreneurship. [44:30] - Engage with Pam at PamelaSlim.com. Pam's books are sold in all major online and retail booksellers. You can find extra resources such as exercises and worksheets at PamelaSlim.com/TheWidestNet.

In Episode 8 of Made Possible, we chat with internationally renowned author, community builder, and consultant, Pamela Slim.Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Her next book, The Widest Net, will be published by McGraw Hill in October, 2021.We chat with Pamela about how to build an organic community around your business, her K'é Main Street Learning Lab in Mesa, Arizona, and her new book, The Widest Net.Win one of three copies of Pamela's new book by taking one of these simple actions:Leave us a review on Apple PodcastsShare this episode on LinkedIn and tag Small Business BCShare this episode on Instagram and tag Small Business BC

Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It's been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.Talking Points Putting together the Widest Net framework Pam's variation of the customer avatar exercise Understanding your ecosystem The Accordion principle and setting boundaries Beginning a business with a mission statement Fostering the right business relationships Finding your ‘Peanut Butter and Jelly' partners Quote"Running a business is always a team sport."Helpful Links ‘Widest Net' by Pamela Slim K'é Main Street Learning Lab Episode 103: The Unmistakable Srinivas Rao Episode 388: Mike Michalowicz talks about Getting Different You Need A Budget ‘Quiet' by Susan Cain PamelaSlim.com Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page.If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.Learn more about your ad choices. Visit megaphone.fm/adchoices

Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi. In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It's been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns. Talking Points Putting together the Widest Net framework Pam's variation of the customer avatar exercise Understanding your ecosystem The Accordion principle and setting boundaries Beginning a business with a mission statement Fostering the right business relationships Finding your ‘Peanut Butter and Jelly' partners Quote "Running a business is always a team sport." Helpful Links ‘Widest Net' by Pamela Slim K'é Main Street Learning Lab Episode 103: The Unmistakable Srinivas Rao Episode 388: Mike Michalowicz talks about Getting Different You Need A Budget ‘Quiet' by Susan Cain PamelaSlim.com Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

Pamela Slim is here to talk about her new book, The Widest Net. This is such a timely episode because it's all about a step-by-step method for finding customers and building a genuinely thriving business. These steps will allow you to discover untapped markets and new customers that you may have missed. Pam is also the author of Body of Work and Escape from Cubicle Nation, which was named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read.  She is a community builder, consultant, and former corporate director of training at Barclays Global Investors. She has created and delivered training programs for large-scale companies and has advised thousands of entrepreneurs and small businesses. In 2016, Pamela and her husband launched the Main Street Learning Lab in Mesa, Arizona. This is a small business incubator and community-based leadership development lab.  We talk about tiny steps you can take to expand your network and make connections. We discuss some of the actionable linear steps laid out in Pamela's new book and turn the concept of solving a problem or pain point on its head. There is an excitement to helping people. We can also widen our net by partnering with complementary businesses and finding other people to help our clients along the way. These are PB&J partnerships. We also dive into the cultural shift of longer-term thinking and how removing the sense of urgency can bring peace.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Pamela Slim thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Pamela Slim The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Body of Work: Finding the Thread That Ties Your Story Together Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur Pamela Slim LinkedIn Pamela Slim Twitter   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Pam Slim (pamelaslim.com) joins Andrew Nauenburg in a unique conversation about coaching, sports, community, and how we can improve our approach and attitudes toward obstacles. Pam is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron, and Cisco SystemsPam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow-up book Body of Work. Both were published by Penguin/Portfolio. Her next book, The Widest Net, will be published by McGraw Hill in October, 2021.Full show notes on heycoachpodcast.com/pamFollow UsFacebook.com/pamela.slimFacebook.com/AndrewNauenburgFacebook/com/GetKeppaInstagram.com/PamSlimInstagram.com/AndrewNauenburgInstagram.com/ZacDominguezInstagram.com/GetKeppaTwitter.com/PamSlimTwitter.com/AndrewNauenburgTwitter.com/ZacDominguezTwitter.com/GetKeppa