Podcasts about profitable podcasting

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Play Episode Listen Later Mar 29, 2023 44:42

How to Protect Intellectual Property If you're meeting Sharon Toerek for the first time — she's the founder of Legal and Creative and the host of the rock solid awesome podcast, The Innovative Agency, and an expert in how to protect intellectual property. And in full transparency — she is Predictive's wicked smart intellectual property attorney, and she has brilliantly helped us navigate how to protect our intellectual property and turn that IP into income. For example — back in May 2015 — my team and I had the idea to launch a daily podcast called Onward Nation. We hoped hosting a daily podcast with amazing and super-smart guests could be a good business development strategy. But — our first step wasn't to begin recording episodes or building out PredictiveROI.com with helpful content. Nope. Our first step — or, more accurately — my first call — was to Sharon. Why? Because if Onward Nation as a podcast went on to be successful — we knew that having Sharon's expertise involved at the onset would help us maximize any revenue opportunities that spun out of the show and ensure that any IP created — intentionally or accidentally along the way — was protected. The result? Onward Nation attracted listeners in 141 countries and quickly became a top-rated show on Apple Podcasts. I was also approached and offered a contract to write a book about everything we knew about podcasting, which became the bestseller “Profitable Podcasting” and sold more than 10,000 copies worldwide. Okay — full transparency moment here — from a revenue perspective — Onward Nation also drove over $4 million in new revenue into Predictive because it opened the door to new clients as a result of the Trojan Horse of Sales Strategy you may have seen or heard my team and I teach. But here's the reality — none of these result outcomes would have been possible without Sharon's smarts around protecting intellectual property — and then leveraging it into new revenue streams. Okay — I hope what I just shared gives you 4 million reasons why this episode might provide you with the insights, tips, and recommendations you need to build brand-new revenue streams while learning how to protect intellectual property in the process. Sharon has had a front-row seat to the creativity of many agencies and will share her insights on how the right systems and strategies built around the knowledge and assets you already have can create new revenue streams to help you scale. I promise you — applying what Sharon maps out during this episode will help you protect your intellectual property — and then — give you some ideas on how to monetize your IP so it turns into a profitable revenue stream. Okay — here's what you'll learn from this episode about how to protect intellectual property: How to protect intellectual property begins with understanding the IP Triangle Framework of: 1) brand, 2) content, and 3) transactions How you're likely already sitting on intellectual property inside your agency and uncovering it can act as a driver of demand for your main service lines How conducting some old-fashioned market research can help uncover options for generating license fees, productizing some assets into an offering, or other revenue opportunities Why protecting your revenue streams through copyright, trademarks, trade secrets, licensing agreements, or other forms is critically important Why thinking strategically about how to protect intellectual property and how it fits into the overall business strategy is essential for your business's short- and long-term success and potentially opens up options for your personal wealth Resources: Website: legalandcreative.com LinkedIn: https://www.linkedin.com/in/sharontoerek/ Twitter: https://twitter.com/SharonToerek The Innovative Agency Podcast Additional Free Resources: Subscribe to our new “Sell with Authority” podcast. Learn how to attract a steady stream of well-prepared prospects into your sales pipeline and convert them into right-fit clients. Everything you need to move further faster is shared in full transparency. Go here for all the episodes. Order your free copy of “Sell with Authority” in paperback or Kindle. Honest — no hoops to jump through. All you need to do is go here and enter your mailing address. No credit card for shipping. Nothing. Join our free “How to Fill Your Sales Pipeline” Facebook Group. Over 1,000 agency owners and strategic consultants just like you are looking to move further faster by sharing best practices and what's working for them. But — as Susan Baier recently said, “It's not about the numbers, it's about the SMARTS contributed to this wonderful, generous community!” Go here for details.

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Doing What Works

Play Episode Listen Later Mar 28, 2023 39:50

You can hardly do anything these days without being asked to rate the experience. So add us to the list! In this edition of Doing What Works we ask you to consider rating the show and/or reviewing it and/or sharing it with others. But wait. There's more! We also wrestle with how difficult we sometimes find it to ask for what we need. Maybe you can relate.Here are your show notes…Staying the Course: A Runner's Toughest Race is the memoir of former marathon champion Dick Beardsley.The War of Art is a book of encouragement for creatives.Papyrus is a greeting card company.Profitable Podcasting is, as our producer jokes, science fiction.The Career Clinic: Eight Simple Rules for Finding Work You Love is a collection of stories about happy career changers.Our friend Patricia Rossi is the reason you have show notes for these episodes, because they were her suggestion!If you haven't already, would you like to subscribe to the blog?

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556: Pricing, Podcasting, Permission to Quit, and More: 20 Questions with Nick

The Side Hustle Show

Play Episode Listen Later Mar 9, 2023 42:12 Very Popular

I've got another 20 Questions episode for you today, diving into the ol' listener mailbag. As is customary on these episodes, I've pulled out questions from the Side Hustle Nation community from over the last few months and will attempt to answer those for your benefit and listening pleasure. This is the 14th installment of this series so feel free to check out the older ones: 498: Profitable Podcasting, Getting Clients, and $50k/mo in Passive Income: 20 Questions with Nick 451: Affiliate Marketing, Early Retirement, and Side Hustle Shifts Over 8 Years of Podcasting: 20 Questions with Nick 431: Fear of Selling, Protecting Ideas, Podcasting and More 412: Side Hustle Ethics, Charging Your Friends, the Side Hustles I'm Most Excited About, and More 365: Market Saturation, Mind Mapping, Miracle Mornings, and More 346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More 320: Multiplying Money, Morning Routines, and $100k Side Hustles 291: Email, Ebooks, Platforms, and Conferences 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More A common piece of advice you'll hear is to take audience questions and turn them into content, so here's a meta example of that in action. We're talking pricing, podcasting, pre-aged domains, privacy, personal growth, permission to go full time, and lots more. Enjoy! Full Show Notes: Pricing, Podcasting, Permission to Quit, and More: 20 Questions with Nick

Profitable Podcasting: Having a Podcast to Help Your Business Grow with Taryn Sowa

Momentum Restart Podcast

Play Episode Listen Later Mar 7, 2023 22:43

Taryn Sowa, Podcast Producer + Manager, mom of two little ones, and a lifelong learner as she described herself, joins us today in this episode to share some of her wisdom. She is a current Momentum Restart student and the one managing my podcast.Listen in as we talk about how having a podcast will help your business grow and how it will help you connect with more people! If launching a podcast is on your mind, it is important to think about having someone, like Taryn, to take care of all the steps in the process of getting your podcast ready and out there. Running a business does not mean doing it all alone! In this episode you'll learn the following:1. The importance of having a podcast for your business.2. The reasons you need someone to manage your podcast.3. Why you should delegate some tasks to focus on more important ones.Connect with Taryn:Website: https://tarynsowa.com/Instagram: @taryn.sowaBOOK YOUR MOMENTUM RESTART NOWwww.momentumrestart.comCONNECT WITH AMBER:Instagram: @coachamberbWebsite: www.coachamberb.com

6 Steps To Profitable Podcasting – PTC 429

Podcast Talent Coach

Play Episode Listen Later Feb 25, 2023 30:42

It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast. WHERE TO START Let's dive into it. There are 6 steps to build a profitable podcast. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. Rapport and authority are critical pieces of a profitable show. But, how do you get noticed? How can you stand out in that sea of sameness? CHALLENGES The three big challenges podcasters face when building a profitable podcast are ... - They make it more complicated than it needs to be. - Coaches have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. TOO COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 6 steps to creating a profitable podcast. First, define your platform. Who you help, what you help them do and why. Next, grow your audience. Third, create great content. Next, shape that content in a way that builds trust with your audience. Then, give your listeners a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you, and then convert clients. 6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. ATTRACT CLIENTS One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. PODCAST PLATFORM Let's look at each of the steps. First, create your podcast platform. Who do you help, what do you help them do, and why? TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Next, attract your audience. Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CLIENT CONVERSION Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation. You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients. IMPLEMENTATION Here is the problem... Information doesn't generate change. It is the implementation that creates transformation. The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Creating a profitable podcast is a challenge for many. I've been there. I get it. Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make money with your show. Over the last few minutes we've been together, I hope you have written down a few ideas on how you might create a profitable podcast and incorporate it into your marketing plan. You have the blueprint that can help you. By now, you've got to know I love helping people. You know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that. HERE IS YOUR HELP Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. I have created a group called "The Podcast Profits Accelerator". It is designed to help you build and implement your audience growth and podcast monetization strategy. Let's build a profitable podcast for you. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Increase your impact and influence in your niche to monetize your show Build a strategy that will attract your ideal clients on a consistent basis If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator. Enrollment just opened at www.PodcastTalentCoach.com/accelerator. This powerful group helps you clearly and easily grow your audience, increase your impact, and consistently attract your ideal clients. Learn the step-by-step process to reach your goals. You get coaching calls, a video library, tools, templates, support and more. 3 BONUSES BONUS: Audience Explosion Blueprint ($997 value) BONUS: Podcast Fast Blueprint ($997 value) AND BONUS: One-on-one coaching call with Erik K. Johnson ($250 value) I can't wait to see what you accomplish in your business. Get enrolled today. Get the full details and enroll at www.PodcastTalentCoach.com/accelerator.

When Rebuilding in a Different Direction is the Right Move, with Stephen Woessner

Play Episode Listen Later Feb 1, 2023 59:16

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “”8 Money Draining Mistakes”” and the “”8 Money Making Opportunities.”” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. We are doing something a little different for this episode of Sell With Authority by sharing my full length interview from an episode of the Build a Better Agency Podcast with Drew McLellan. Drew is the owner of McLellan Marketing Group and the owner and leader of the Agency Management Institute. In episode 354 of the Build a Better Agency Podcast, we have an important conversation about finding right-fit clients by going narrow and niching down – and how pivoting that niche can lead to fears of stepping into scarcity, instead of abundance. We talk through how pivoting agency niche can actually help improve sales and build community. What you will learn about in this episode: Why choosing your agency niche doesn't have to be a permanent decision Why sometimes throwing out the playbook and pivoting in a different direction is a better move for your agency, even if it doesn't seem that way at first How to know which types of clients you're already serving the best (this could be your new niche) What is cornerstone content, and why is it so important to establish? The importance of building a community of people wanting to learn from you and others to make more effortless sales You have permission to think differently about your agency and how you want to position it in your industry

Don't Ever Quit, with Stephen Woessner

Play Episode Listen Later Dec 14, 2022 26:20

Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix their mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member, and taught digital marketing classes to small business owners throughout the state, including the prestigious School of Business at UW-Madison. He has owned five businesses and is the bestselling author of five books, including “Profitable Podcasting” and “Sell with Authority.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you will learn about in this episode: How to conquer the fear that can set in when presented with opportunity How to break past the temptation to quit before even starting down the path Why the exterior trappings of success are not the true measure Real life lessons around the power of persistence, tenacity, and grit How if you take care of your clients — they will take care of you How to knit all of this together so you never, ever quit Free Resources: Order a free paperback or Kindle copy of “Sell with Authority”: https://predictiveroi.com/free-book Download the “WHO Framework”: https://predictiveroi.com/who Download the “WHAT Framework”: https://predictiveroi.com/what Download the “HOW Framework”: https://predictiveroi.com/how Newly expanded “Resource Library”: https://predictiveroi.com/resources/ “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel LinkedIn: www.linkedin.com/in/stephenwoessner/ Twitter: https://twitter.com/stephenwoessner Facebook: https://www.facebook.com/ And — join us for our next open-mic Q&A

Stephen Woessner in the Hot Seat, with Hannah Roth

Play Episode Listen Later Nov 23, 2022 45:04

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “”8 Money Draining Mistakes”” and the “”8 Money Making Opportunities.”” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Hannah Roth is currently Predictive Roi's Mad Scientist and Strategist. Hannah has a background as a wildlife biologist, and she started her own home decor and carpentry business that she ran quite successfully for 6 years, which segued into her current position with PROI. Hannah loves her work family, clients, and the fast paced environment of the agency world. She believes there is nothing quite as rewarding as walking alongside someone while they achieve their business goals. What you will learn about in this episode: Predictive ROI's origin story What the Predictive team does differently for their clients The transformation that comes with confidently stepping into your smarts The importance and benefits of PROI's full transparency approach Stephen's advice for instilling confidence and trust with clients that come from all points of the business spectrum The impact of being within a community that fosters collaboration and inspiration Resources: Newly expanded “Resource Library”: https://predictiveroi.com/resources/ “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel LinkedIn: www.linkedin.com/in/stephenwoessner/ https://www.linkedin.com/company/predictive-roi/ https://www.linkedin.com/in/hannah-roth-387a6b223/ Twitter: https://twitter.com/stephenwoessner Facebook: https://www.facebook.com/PredictiveROI

Transform Your Sales Pipeline, with Stephen Woessner

Excellent Executive Coaching: Bringing Your Coaching One Step Closer to Excelling

Play Episode Listen Later Nov 2, 2022 59:28

Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix their mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison. He has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you will learn about in this episode: How to find and identify the right-fit clients How to become the known expert in a niche by solving the right problems, telling the right stories, and fishing in the right ponds Why a simple set of 6 criteria can help you design your compelling HERO offer How to identify the 3 “Measures for Success” that will give you the ability to charge a premium price — as a result — drive profits How to connect the “WHO” and “WHAT” frameworks to build your authority position Free Resources: Order a free paperback or Kindle copy of “Sell with Authority”: https://predictiveroi.com/free-book Download the “WHO Framework”: https://predictiveroi.com/who Download the “WHAT Framework”: https://predictiveroi.com/what Download the “HOW Framework”: https://predictiveroi.com/how Newly expanded “Resource Library”: https://predictiveroi.com/resources/ “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel LinkedIn: www.linkedin.com/in/stephenwoessner/ Twitter: https://twitter.com/stephenwoessner Facebook: https://www.facebook.com/PredictiveROI

EEC 238: How to Build a Large Audience Strategically with Erik Jensen

Play Episode Listen Later Jul 26, 2022 29:24

In this episode Katrina Burrus interviews Erik Jensen who is the Co-Owner of Predictive ROI—an agency helping business coaches develop and monetize their position of authority. How to can coaches be recognized as an authority in their industry? How can coaches determine which type of content they should be creating? How can coaches generate revenue from the content they produce? How can coaches build an audience around their content? How can coaches turn leads into clients? Erik Jensen Erik Jensen has been a business owner since the age of 14, when he formerly operated a national juggling business that took him and his brother around the country. Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

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A Win at the Kentucky Derby, with Stephen Woessner

Play Episode Listen Later Jun 8, 2022 51:02

Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix their mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison. He has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you will learn about in this episode: What winning the Kentucky Derby and building a position of authority have in common Why Stephen believes the latest derby win was not an overnight success — and why there's no such thing How Stephen and Erik ended up at the derby in the first place, and what they learned from it The impressive amount of strategy, analysis, and research that go into the probability odds for every single horse in the race Why Stephen decided to place a bet on this year's biggest underdog…that's right, Rich Strike What we as thought leaders can learn from this year's Kentucky Derby winner, Richard Dawson — and why he entered the race in the first place Resources: Photos from Stephen: Book — “Sell with Authority,” by Drew McLellan and Stephen Woessner: https://predictiveroi.com/resources/books/ Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel Website: https://predictiveroi.com/ LinkedIn: www.linkedin.com/in/stephenwoessner/ Twitter: https://twitter.com/stephenwoessner Facebook: https://www.facebook.com/PredictiveROI

The Mindset of a Thought Leader, with Stephen Woessner

craft business development chief strategy officer 2m erik jensen predictive roi profitable podcasting sell with authority

Play Episode Listen Later May 18, 2022 41:38

Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix their mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison. He has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you will learn about in this episode: What makes somebody a thought leader? What thought leadership and baseball have in common — and why Stephen loves both of those things so dang much Why becoming a great thought leader starts with allowing yourself to be bad at it What audiences are looking for when they seek out thought leaders in their industry Why instant gratification is a common trap for thought leaders — and how to avoid it The “10 Truths of Thought Leadership” — what they are and how to apply them How to start adopting the mindset of a thought leader Resources: Book — “Sell with Authority,” by Drew McLellan and Stephen Woessner: https://predictiveroi.com/resources/books/ Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ “How to Fill Your Sales Pipeline” Facebook Group: https://www.facebook.com/groups/b2bsalesfunnel Website: https://predictiveroi.com/ LinkedIn: www.linkedin.com/in/stephenwoessner/ Twitter: https://twitter.com/stephenwoessner Facebook: https://www.facebook.com/PredictiveROI

Business of Craft Business Development 101

Business of Craft

Play Episode Listen Later May 15, 2022 58:30

Our guest today is Erik Jensen, Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to over $2M, which was featured in the book Profitable Podcasting. Erik is also a co-author of the book, Sell With Authority.

498: Profitable Podcasting, Getting Clients, and $50k/mo in Passive Income: 20 Questions with Nick

The Side Hustle Show

Play Episode Listen Later Apr 28, 2022 37:42 Very Popular

It's time once again to dive into the ol' listener mailbag and answer a few questions in this week's edition of The Side Hustle Show. I've had quite a few interesting questions come in since the last Q&A episode, and picked 18 to talk through in today's show. We're covering podcasting, affiliate marketing, passive income ideas, my proofreading side hustle, customer service issues, and more. Click here to join Side Hustle Nation for free! Full show notes

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Erik Jensen

The Business Power Hour with Deb Krier

Play Episode Listen Later Mar 28, 2022 54:33

Erik Jensen is the Co-Owner of Predictive ROI, a 7-figure marketing agency helping businesses monetize their position of authority. A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country. Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting. Click here to receive a free copy of Erik's book, Sell With Authority. Learn more about your ad choices. Visit megaphone.fm/adchoices

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EXPERT SPOTLIGHT: Social Proof Mastery or 'Building your position of authority' with Erik Jensen - Episode 48 of Better Business, Better Life!

Better Business Better Life! Helping you live your Ideal Entrepreneurial Life through EOS & Experts

Play Episode Listen Later Mar 28, 2022 39:06

Erik Jensen is the Co-Owner of Predictive ROI—a 7-figure marketing agency helping businesses monetize their position of authority. A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country. Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting. In this podcast, we talk about why it's important to own your own platform (from lessons learned in the past), how juggling can pay ou rway around the US for years & how to build your own platform so that you are not reliant on others. Erik's top 3 tips: 1. Figure out how to leverage your time. We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you're bad at. Don't hire people that are like you, right? If they're just like you, then they're going to have similar skill sets. 2. Run towards the pain If there is a particular challenge that you have in serving your clients, or there's a particular challenge that your clients can't overcome, run towards that pain. Because if it's a pain for you, it's a pain for your competitors. You're going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you're running towards the pain that your clients have, and solving that for them, then you're their white knight. You can come in and say, 'I can take care of this, it doesn't have to be a problem anymore. We have the solution.' Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems. 3. Build and utilise social proof There are two stages in the basis of building social proof mastery. The first one is you need to define where you're getting communications that provide the sort of proof that you want. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, accreditation, businesses that you currently serve, case studies, testimonials etc. Understand the places where you're actually getting these from, and make sure it all goes into a database. Then the second part of it is to try to empower, if possible, one person on each of your channels. Give them ownership of that and say, 'Look, we have given you this great set of content. What we want you to do is utilise this content, at least x number of times in this period of time, on each of these platforms. Honestly, do those two things, build the database, and then empower someone with clear instructions on how to utilise it. Take advantage of your social proof. Get the FREE book - https://predictiveroi.com/free-book/ Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast Or connect with Erik here: https://www.linkedin.com/in/erik-jensen-b9946068/ Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer Australia Professional EOS Implementer New Zealand --- Send in a voice message: https://anchor.fm/betterbusiness-betterlife/message

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Profitable Podcasting and Guesting for Authors with Tony Guarnaccia - Castocity.com

Online For Authors Podcast

Play Episode Listen Later Feb 14, 2022 20:09 Transcription Available

Today, our guest is Tony Guarnaccia and his mission is to make podcasting profitable for hosts and guests. Tony has grown over 10,000 small businesses and a dozen fortune 500 companies. Today, he is focused on bringing the same vision to podcast hosts and guests, to make podcasting profitable. As a child, Tony experienced first hand the devastating crisis of business failure.When his parents, small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything he determined, he would one day figure out how to help business owners, like his parents, by learning how to run a profitable business. This mission shaped his entire 20 year career as an entrepreneur, business owner and enterprise marketer.Tony worked with, literally, the best businesses in every industry; Google, Microsoft, ADP Ford, BMW, Sunrise Senior Living, and Foster Grant to name a few. He has helped them grow. [00:01:00] After working with the best businesses across hundreds of industries, he's learned how they grow consistently and predictably using adversity to pivot towards opportunity, in order to survive and thrive in all manner of economic condition.He believes that by growing small businesses, together we can impact not just our local communities, but also our world. His childhood family's adversity lead him to help others. He is now helping make podcasting profitablePodcasting for Authors - Grow your podcast by guesting on other podcasts.Understanding the challenges of the podcasting industry and tools that help. Automation of podcast productionHelping guests get booked on podcasts.Small Steps to Grow Profits - book comingTony's lessons compiled to help others, Resilience from a business perspective, Title inspired by his Mother's journeyQuote Good is the energy of Great. Jim CollinsThe Challenge in podcasting is monetizingDesigning and communicating your offerSoftware created to solve his own problem of uploading, posting and sharing podcasts he's guested on. Incorporate offers - your own or others, create sponsorship programs and find sponsors.Private Webinar Training - learn some of his secretsPodcast Guest Interview MasterClassPodcastProfitClubUse the PodcastOneSheet to streamline the process - electronic version - can change to accommodate the host and create multiple sheets depending on the offer - your book, your business, etcCastocity.com for more infoFind Tony Facebook, Linkedin, Twitter, InstagramPodcasts Tony has guested on Watch interview hereSupport the show (https://www.buymeacoffee.com/onlineauthors)

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Thought Leadership and Case Study Niching

The Marketing Agency Leadership Podcast

Play Episode Listen Later Feb 3, 2022 32:53

Erik Jensen (Salt Lake City, UT), Co-Owner and Chief Strategy Officer, Predictive ROI (La Crosse, WI) Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps “agencies, coaches, and consultants plant their flags of authority and monetize that position.” In this interview, Erik addresses the difficulties service businesses may encounter in developing a “position of thought leadership”: Poor discovery and development processes. Failure to treat themselves as a client. Failure to understand “what it means to plant their flag.” When agencies try to be everything to everyone, their messages will be inconsistent and unfocused. True thought leaders do not have messages that lack clarity and strength. Erik emphasizes that it is dangerous for an agency to assume it knows why a particular potential client approaches the agency for help. Customers may come because: They know you, don't understand their problem, and are looking for a safe sounding board. A client gave them a referral – but the client may be sending “bad fits.” They saw your marketing efforts/work and have “nothing better to do” than to ask to see if you can solve their problem. Saying “yes” to work that is not in your sweet spot often means the work will take more effort and fail to be profitable. That's why, Erik says, it is important for agencies “niche down” to a well-defined target market . . . and to niche down fast. There are a number of ways to find this “ideal” market . . . SWOT analysis, an addressable audience audit, an assessment of past client successes and profitability . . . but Erik recommends asking three questions: What's your superpower? What are you really good at? What do you love to do? Who do you love to do that work for, and why do you care about serving that audience? Will you be able to make a great case study off of that client? You want the opportunity to do great work that you can leverage into future work. If an agency serves multiple industries, Erik says, they're like the legs of a stool . . . not stable and not comfortable. He provides a solution: “Find a common problem that all of those industries share that you're really good at solving. That's the top of the stool.” Erik believes the case study question is pivotal in supporting agency success and that it facilitates agency growth by: Filtering and focusing business development efforts at the very beginning so that you only take on those clients for whom you expect your efforts will provide excellent results. Forcing you to document your work to build a “body of evidence.” Providing social proof from past clients that says, “We're great, and we don't have to say it about ourselves. Here's what other people say about us.” Erik also provides a detailed overview of how to effectively bring on a business partner. Predictive ROI offers a free book on niching down, leveraging authority into a monetization stream, building great content, and clarifying purpose at predictiveroi.com/free-book. Erik can be found on LinkedIn, Facebook, and his agency's website at: predictiveroi.com. He invites people to join the agency's free weekly Q&A sessions, where 10 minutes of teaching are followed by an open-forum business problem discussion. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Erik Jensen, Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm – but he's based in La Crosse, Wisconsin. Welcome to the podcast, Erik. ERIK: Hey, Rob. Thanks for having me on the show. Actually, the agency is based in La Crosse. I am way over in Salt Lake City, Utah. So, we've got folks all over the place, which is actually kind of fun. For anybody that does or runs a remote company, you know what I'm talking about. For people that don't, that maybe gives them heart palpitations. But it works well for our team. ROB: That's pretty great. I'm sure they would like to come visit you. We did a family road trip out to Salt Lake City and back in summer of 2020. ERIK: There you go. ROB: We had some fun. We saw the great outdoors as a family but spent the better part of a month on the other side over in Midway. ERIK: Oh, fantastic. ROB: Love the area. ERIK: Yeah, there's some really cool things. I'm actually a native of Minnesota, so I'm a Minnesota boy, and I spent a lot of time living in Wisconsin as well, where I met my business partner, Steven. But yeah, it's been awesome moving out this direction and seeing all of the amazing things. It's just crazy. There's state and national parks everywhere. You throw a rock and you hit one. ROB: Yeah. But there's no humidity to be found. ERIK: No, which is amazing again. I think I still brag about the fact that there are no mosquitoes here to all of my friends and family that still live back in the Midwest. ROB: [laughs] You're not making any friends there, but we'll make some friends real soon. Erik, when you think about Predictive ROI, how would you hone in on the superpower of the firm? Where's the strength of the business? ERIK: We help agencies, coaches, and consultants plant their flags of authority and monetize that position. That's what we do. ROB: Dig into that a little bit. Tell us some more. ERIK: What happens most of the time when someone attempts to go through that process of developing a position of thought leadership, they have really poor processes in place. Everything takes a lot more effort, a lot more time, and a lot more energy. They struggle sometimes with the cobbler's kids, so they don't actually do their own stuff. They don't treat themselves as a client in a lot of ways. And for many of them, they don't really understand what it means to plant their flag. They kind of throw spaghetti at the wall and hope that something sticks, and what ends up happening is they try to be everything to everybody, which leads to a really inconsistent message, and not a great way to be seen as a thought leader or to hold that position. ROB: You've certainly planted your flag, so that's a good starting point. That's the opposite of the cobbler's children. That's good. ERIK: This is true. We put a lot of effort into our own stuff or try to – although I'm not going to say we don't struggle with that too, just like everybody else. ROB: That's right. Sometimes you do need that voice outside of yourself to really help discover that journey. Help crystallize this picture for us, apart from yourself, apart from Predictive ROI; what does this look like? Maybe there's a good example of a firm that you've worked with, what they found their authority was, and what it looks like to project that out into the market. ERIK: I'm going to use Agency Management Institute as an example because that's a pertinent example for anybody within the agency space. Agency Management Institute is run by a fellow named Drew McLellan. Drew has done a phenomenal job of staking his claim within that agency space to be a guide, to be helpful. His stance, his flag, is that most agency owners are accidental business owners. They were really good practitioners; they eventually got asked to do some work, and they're like, “Yeah, I could do that.” And then they got asked a little bit more because they did a really good job, because they're good at what they do, and before long they go, “You know what? I can totally do this. I can run my own agency.” So, they put out a shingle, and they don't realize that being a practitioner and being a business owner is different. ROB: Sure, and there are plenty of scaling hazards along that way. But along with that, I think, coming from an individual practitioner perspective, you know that people ask you to do something; you don't always know why. Often, it's because they know you and they know what you do, and they know what they want out of that. How do you start to turn the ship and help someone who just stumbled into this business to realize – I think there's an element of why the customer is coming to you that is necessary to figure out where to find more of them. How do you start to flip that conversation? ERIK: Customers can come to you for a variety of reasons, and it's dangerous to make assumptions about why they're there. A customer might come to you because they know you, and they don't really know the problem they're dealing with. So, you're a safe place to be able to talk to them and guide them on where they may need some help or some advice or some work done. The other possibility is that you're getting them from referral sources because you've done a really good job. Again, depending on if you've actually planted your flag or niched down, the story that's being told might be vastly different. For instance, we get asked all the time, “Hey, do you know somebody that does this?” Yeah, we do. But we only recommend people that have been really clear that that is the problem they solve. But oftentimes people will get recommended just in the general sense of, “Oh, you're struggling with that? I work with this marketing agency and they might do something like that. How about I introduce you?” What we've done is made it so that our referrals are uncertain about what we do, so they might be sending us bad fits, and they may not realize it. They may think they're doing us a favor. The other option is that someone comes into our ecosystem because of our own marketing efforts or because they've heard of us somehow through sales efforts, etc., and they have a problem and they want someone to solve it, and they've got nothing better to do than to ask. Why would they not ask? The challenge comes in when we say yes to all of those things. When we say yes to all of those things, we've made the decision to take on work that is likely not our sweet spot. We've decided to take on work that is probably not going to be profitable, and we've decided to take on work that is going to take more effort than if we were to stay in our sweet spot. ROB: What does the journey look like? Sometimes we intuitively know our sweet spot, and if somebody says it back to us eventually, it'll sound right. But sometimes we don't know how to say it. How do you help people uncover what they should tell someone else their sweet spot is that's actually going to make sense, going to fit, going to be the right engagement, going to be profitable, going to be the business that they can actually build and scale? ERIK: There's a lot of different ways to go about this. There's one that I prefer. When it comes to finding a niche or a target market, there are lots of folks who will do a SWOT analysis. They're going to do an addressable audience audit. They're going to go and look at past clients and see what it is they've done really well. They're going to see which clients are profitable and all that. I love those. Those are great opportunities to be able to educate yourself. The problem I see most often is that at the end of getting all that information gathered, someone is still sitting there going, “I could go 18 different directions. I could still serve all these different audiences in all these different ways with all these different pain points.” Yes, you should do that information gathering, but I would recommend asking a couple of questions instead. Number one is: What's your superpower? What are you really good at? What do you love to do? Number two is: Who do you love to do that work for, that you actually care about doing that work for? That's your “why” in many instances. I was going to use a more adult term for how to look at it, but I want to make sure that this remains friendly for everybody. [laughs] Anyway, I would approach: What am I really awesome at? Who, and why do I care about serving that particular audience? Then the third question which I think is really important is: Am I going to be able to make a great case study off of that client? If the answer is no, then you're probably not going to be doing great work and you're not going to be able to leverage that work into future work. It should act as a really great filter of “Can I make a case study from this client?” If you can do that, for most people, that clarifies a lot of where their niche and where their flag needs to be. There are some other analogies which I can also recommend. One is if you serve multiple industries, each one of those industries is like the leg of a stool. But it doesn't have a top, so sitting on that stool is going to be pretty uncomfortable. Really what you have is a series of sticks. What you want to do if you serve multiple industries is find a common problem that all of those industries share that you're really good at solving. That's the top of the stool. That's what you actually sit on. If you have one and not the other, it doesn't really serve you to be able to narrow down who it is you're serving and how it is that you're serving them. ROB: That case study question – is that more important simply as a mirror that you hold up and look at? Or do you have a held belief that case studies are a key part of growth? I think that would be my question off of that. ERIK: I do think case studies have a really interesting position in an agency's growth. One, they put a filter on your biz dev efforts at the very beginning so that you're not saying yes to everybody. Because if you don't believe that you can do great work for them, you're not going to take them on. That already changes most agencies in a pretty significant way. The second piece is it forces you to be documenting your work in a meaningful way to be able to tell a story. That's useful both externally, which I'll get to in the third point, but it's also really useful when you're talking to your client to be able to say, “This is the work that we did; here is the evidence for that work.” Which is, again, uncommon for a lot of agencies to want to have that conversation, that are excited about having that conversation because they're prepared for that conversation. The third piece is, what better way to be able to present the sort of things that you do than to be able to use social proof from others to say, “We're great, and we don't have to say it about ourselves. Here's what other people say about us.” ROB: That definitely makes sense. Erik, if we rewind the clock a little bit, how did you get here? How did you end up being the co-owner of Predictive ROI? What led you into the business? What led it to grow? What's the journey here? ERIK: I had an unusual upbringing. I won't dive into all of that stuff, but I was fortunate enough to be around a lot of business owners throughout most of my life. My family own their own business; my brother and I started our own businesses fairly young. We had several of those. I was really fortunate to run across excellent mentors at the right time in my life, and I had the tremendous fortune in finding the right business partner. For anybody that has worked alongside a business partner, it's a really important relationship to get right. If you don't get it right, I cannot imagine how much stress and frustration that would cause on a daily basis. So, I was really lucky. I actually met my business partner, Steven – I was going to school at the University of Wisconsin–La Crosse; he was working in small business development at the time, helping with businesses and their business plans. I had a question about a business plan that a friend and I were doing through Duke University, and he helped me do that. But he did it in a way that really impressed me. He actually sat me down with potential investors. He tapped his relationships in order to be able to say, “Hey, here's a student who really needs help. I'd like to get him in front of the right people to be able to give him the right feedback.” From that day forward, I was really impressed with what I saw from him, as far as his ability to step above and beyond for those who he was helping. And he was apparently impressed with the way that I handled everything as well. He likes to tell this story; he went back and later talked to his wife that day and said, “I don't know when, I don't know how, but Erik and I are going to do something together.” Fast forward a couple years, and he had just started to get Predictive off the ground. He gave me a call and he asked me if I wanted to be a part of it. He and I had some good conversations. I specifically asked him to start off as an intern within the agency and to grow with it, and we developed a five-year path for me moving forward that led to ownership, and the metrics that I needed to hit, and the criteria and the milestones that needed to be met. So that was the journey. It's been closing on 12 years now. ROB: Wow. That's a lot of trust to put in someone else, to say you're going to start it together, but to start from a position of non-ownership and have to earn it. I guess you'd had a chance to get to know him a little bit, because if you didn't know somebody, there's a lot of ways to get messed over that way. ERIK: Yeah. I wouldn't suggest that it's the only path forward for people to consider. [laughs] But I do think for anybody that currently owns a company and is looking to bring on someone to step into an ownership position, that's risky on their part too. So there has to be skin in the game on both sides, and depending on how you want to structure that – it's completely up to you. There's great advice on that from a lot of folks. I wouldn't consider myself to be the best person to ask about that. But I would say there is a critical factor in that both parties need to have skin in the game on it. If they don't, it's easy to go, “I want to be an owner!” and not really understand what that means, not really understand the impact. There's been times when Steven and I have made the decision not to pay ourselves and make sure the team gets paid. ROB: That's part of the owner's job. That's not the attractive part of it. ERIK: But if you have someone that doesn't understand that and hasn't been part of the agency in a meaningful way long enough to know that that is part of owning it, when that decision comes, they're going to rebel against that pretty hard. ROB: Yeah, they're not going to be thinking like an owner in that moment. It is very notable. I'm sure that Steven had plenty of choices of people he could have – he was seeing a lot of people in their businesses, so it's a very special position that you hold. You also highlight it's an interesting thing about services businesses apart from others, where you have this progressive path to ownership. You have your startup world where there's vesting of equity over time, it caps – it's very different from the way that people can grow into a partner role. Do you have any insight? What is it that's special about services – even law firms, consulting firms? What changes in that world that makes it make sense to tip over and grant partnership? Because that's not always the case in let's say an air conditioning firm that scales or something like that. ERIK: Yeah, absolutely. Anything to do with the service industry is all about relationships. Now, that's true to a certain extent in all businesses, but more so. When we think about agencies, agencies live and die on their relationships, whether that is the relationships they have with their team, the relationships they have with vendors and partners to be able to provide certain products or services, the relationships they have with their referral sources or the ponds they fish in as far as where they get their business, or the relationships they have with their current clients. In order to be able to tell the difference, we have a couple of factors that we consider. We've talked about this pretty extensively, just because of obviously the journey towards ownership for me years ago, and obviously the journey since, because we do get asked about what that looks like from other agency owners who are considering that path. One thing is you absolutely have to treat the person as an owner from the very beginning. They may not have the opportunity to leverage all of that power, but they need to be treated as an owner from the beginning. That includes things like transparency about finances. That includes how to have difficult conversations. That includes being there when strategic decisions are being made, etc. I think a lot of people shy away from that and they want to hide so much of the business from a potential partner for a really, really long time. Then all of a sudden they're like, “And boom, now you're an owner! Look in the closet, here's all the other scary things you never knew about.” That's not a great way to set someone up for success. So, I think that's one thing to keep in mind. A second thing to keep in mind is that when we think about bringing someone on for a partner, we need to really make sure that the values are in line with who we are. Eventually someone is going to be making decisions for the team, for your clients, for your products, for your services, and your job as an owner is to multiply yourself as best as you can. But it's not just multiplying of tasks. You're moving up in tasks; you're not trying to multiply those tasks. You're trying to hand off other tasks, but you want those tasks to be done in a meaningful way that aligns with how you want the business to be conducted. So doing values checks along the way – hugely, hugely important, and making sure that everyone is in alignment on that. ROB: Right. Those values, much like the value proposition of the firm, it's far preferable to drive those from authenticity rather than something aspirational. You talked about looking for a market position and expertise, but really, I think quite often people have something far better within them. It's about finding it. ERIK: Yeah. Another thing that I think is useful for that is – we're big proponents of five-year career paths. When someone comes on, we develop five-year career paths with them so that they know what the journey looks like. There's nothing more frustrating for an ‘A' player in an organization than not knowing what moving forward looks like. That's a good way for agencies to lose their ‘A' players. Finally, we have different levels of decision-making. We actually structure the decision-making process. We have Level 1, Level 2, and Level 3 decisions. Level 1 is “I've made the decision. I'm letting you all know.” Level 2 is “I want input, but I will be making the decision ultimately,” and Level 3 is “This is a group decision.” Starting off the conversations with the right tone and saying, “Hey, I want to let you know this is a Level 1,” or “This is a Level 2,” or “This is going to be a Level 3 decision” sets the tone for what others should expect from an outcome. That can help prevent a lot of frustration, too, if they're really invested in that outcome. If this is a Level 1 decision, they don't emotionally invest that same way. They go, “Okay, good. Level 1 decision. It's been made. I just need to be able to take it in.” ROB: Yeah, versus someone thinking that it's a group decision and it's an owner decision, and just the loss of morale, the loss of investment, a little bit of loss of trust. Certainly challenging. Sounds like some good lessons there. When you reflect on the Predictive ROI journey, what are some other key learning points / lessons you have that you would extract from the business and that you still think about, maybe? ERIK: You got like six hours? Because we could go a long time. [laughs] I think if there was one overarching lesson that I would really recommend or that we keep front and center all the time, it's niche faster and deeper. That's it. The faster and the deeper you niche, it makes every other decision in the company easier. No better way to put it. ROB: There's a clarity and consistency to your message. One of the things that you shared when we were scheduling this was about a book that might be interesting to our audience. Talk about that. I think it's very aligned with what we've been talking about. ERIK: I appreciate you bringing that up. For us, one of the things we talk about is peanut butter & jelly relationships. It's this idea that you've got to have the right relationships and keep your audience at the center. Business is hard. It requires a lot of sacrifice for those who go down this path. The right relationships, teachers, and resources make a world of difference. If it's you against the world, that really sucks. [laughs] It isn't even against the world. You just have to look for those who will help without strings attached. When you were talking about the book, we talk about authority positioning, we talk about niching down, and we talk about all of this coming from a position of being helpful. We try to demonstrate that concept in a concrete way with our audience to teach what we mean. We're happy to do that with yours, too. Anybody who wants a copy of our book, it's Sell With Authority. Free of change, you can get one. There's no weird shipping costs, there's no quick pitch when you get it. It's just a free paperback copy of the book. And we mean it. We actually spent hundreds of dollars recently to get a copy to a participant in our free weekly Q&As because that participant lives in South Africa. That's a whole other story. [laughs] But if you're on this journey to being an authority, we truly want you to succeed because the world needs more meaningful content and thought leadership and a whole lot less noise. So, for anybody that does want that, that's at predictiveroi.com/free-book. Pretty simple. Happy to send it to anybody that wants it. If you're struggling with niching down, if you're struggling with how to really leverage authority and turn it into a monetization stream, if you're struggling with your content, feeling like “I know we're supposed to do it but I don't know why” – it dives into all of that, and we reference it all the time. It's pretty good use. ROB: That's excellent. I love the no strings attached part. We will get that into the show notes for sure. I think there's probably an inception layer here. Is a book a way that you would, for many clients, potentially recommend establishing that authority and that positioning? That seems like it's one of the tools in the toolkit for sure. What are some of the core pillars? ERIK: A book is what we would consider to be a tactic. It's definitely not a strategy. When we think about authority positioning, there are a couple things to keep in mind: your expertise, your point of view, and why you care. We talked about that a little bit earlier. All of that drives into this idea of niching down and planting your flag. From there, what we recommend is coming up with a core promise, like “We promise to do this. As a company, we promise to give you a return on investment.” That's our core promise. If somebody's working with us, that's our core promise. Everything that we do is driven by that core promise. Then we look at the three levers that have to be pulled time and time again for someone to be able to achieve that core promise. Those are the strategies that you're aiming for from a content standpoint. Everything needs to lead up into those three things. For us, we know that you've got to grow your audience, you've got to nurture your leads, and you have to be able to sell. If you've got those three things down, you're going to be running a really nice profitable business. If you forget any of those, you're not going to be running a business. [laughs] So we dive into those a little bit more. But when it comes to how to do some of this, a book is generally the product of having done a lot of that work already. Rob, let's put yourself in this position. If you wanted to, you could take all of the interviews that you've done, you could find a common theme because you're controlling the theme of these podcast interviews, because you had a clear goal in mind of what this podcast was going to deliver. This podcast is what we consider to be cornerstone content. It is regular; it is meaty enough to be sliced and diced; and it's not a one-trick pony, meaning if you wanted to – let's say iTunes closed down, no more podcasts. It's still on Spotify, it's still on Libsyn, all those other places. So, you could take your cornerstone content, which you had a strategy behind in order to create, you had a goal with it – what would it look like if you took 30 of those interviews and turned them into a book? By the way, somebody literally just did that. ROB: Yeah, our writer for our episode summaries regularly campaigns to do this very thing. ERIK: In fact, one of our books, Profitable Podcasting, half of it was written from podcast interviews and episodes. We wrote half a book without having to write half a book. That's the difference between when we think about the content that we put forward in order to help us plant a flag. Every time you put forward a piece of content, whether that is social media, email, blog post, book, podcast episode, video series, research series, case study, eBook, streaming – the list goes on and on and on. Every time you do that, you're taking a hammer and you're either pounding that flag deeper into the dirt of where you are, or you're flailing that hammer around somewhere in the air. It's your choice on how much of your effort you want to waste and how much of your effort you want to put towards your position of authority. ROB: There's a lot to think about there. That's good. Erik, thank you for that. Thank you for the book link. Again, that'll be in the notes. When people want to find and connect with you, Erik, and with Predictive ROI, where should they go to find you? ERIK: You can obviously connect with us through all the usual social media suspects, like LinkedIn and Facebook. Honestly, though, if you actually want to get to know us, go to our website, predictiveroi.com, and join our free weekly Q&A. Literally, it's a group of awesome people and business owners that get together; we do 10 minutes of teaching, and then it opens the floor, everybody asks questions about whatever they need to, to solve business problems. Again, our audience is agency coaches and consultants, so you're going to be surrounded by agencies, coaches, and consultants. I really like that because it's a great low-key way to get to know who people are without any sort of commitment or anything along those lines. And it's a cool way to learn something at the same time. So that's what I'd recommend. ROB: We find the weekly thing through your website, sign up, show up, open Q&A. ERIK: Yep. ROB: Excellent. Thank you, Erik, for coming on the podcast and sharing your expertise and where you have planted your flag. We are very grateful for it. ERIK: Absolutely. Hopefully, this was helpful. Rob, if there's anything else that I can provide afterwards, just let me know. If anybody's got any questions, happy to help. This was fun. ROB: Much appreciated. Thank you. Take care. ERIK: You too. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

119. Profitable Podcasting: The Hows And Whys Of Exploding Your Business with Tony Guarnaccia

Inside The Greenroom With PV3

Play Episode Listen Later Dec 9, 2021 35:41

“Your story is needed.” This is something almost every entrepreneur has heard before but when it comes to choosing which avenue to go with, the options can be overwhelming. In comes podcasting, an easy way to get your message out there and build a solid base of the audience you want to reach. Today you'll learn how you can upgrade your podcast and start making real change every single week. Our guest today is an entrepreneur and master marketer who has worked for some of the biggest companies in the world, like Google, Ford, and GM. He has learned from the best in the business and has taken those lessons to help build strategies, tactics, and resources that have grown over 10,000 small businesses. When we said you can start making real change, we didn't just mean the value you bring. Tony has practical tips to help grow your podcast and start making profits off of what you bring to the table each week. Listen in as Tony talks about his journey of being an entrepreneur, losing everything twice, and leaning into the skills that make people money. You'll learn the important questions you need to ask when thinking about marketing your podcast. As well as the nuts and bolts of advertising, sponsorship, joint ventures, and even how to find the best guests for your podcast. This isn't all about marketing, Tony talks about how building all your assets out will not only strengthen your podcast but help create a message that makes a real impact in your audience's lives. Whether you have a well-established podcast or are just starting out. This episode is filled with tools and keys to unlock your potential and explode your business. To find the resources we talked about in the episode, check out the links below! More Of What's Inside: Learning from some of the best companies in the world The biggest difference between large and small companies Two questions to help your podcast become profitable Why your offer is the door to profitability How to avoid a “sales-y” podcast and still make money The difference between advertisers and sponsorships What to look out for when pursuing joint ventures Taking your marketing to the next level to grow your podcast The assets you need to establish to reach the next level Six factors that can grow your business exponentially Creating a stable culture for remote workers Why your story should be compelling And much more! LINKS: Connect with Tony: Website: meettonyg.com Podcast Onesheet: podcastonesheet.com Connect with Blair: blair@advanceyourreach.com Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com stageagency@advanceyourreach.com Email: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com Episode Minute By Minute: 0:02 - What we cover today! 1:03 - Introducing Tony Guarnaccia 2:29 - The moment that spurred Tony to learn more 5:10 - When Tony decided to start his own agency 9:38 - How you can monetize your podcast 13:45 - The best way to find sponsors and advertisers 17:55 - Finding a joint venture that fits your audience 19:53 - Grow your podcast with these tips! 23:17 - The software that can help your marketing game 26:46 - How to manage any crisis with ease 30:48 - The future of online and in-person events 33:52 - Where to connect with Tony 34:30 - Closing thoughts More About Tony Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation, and ADP. He has managed over $400 million in advertising spend and in 2009 earned the prestigious title of Google Partner of the Year. As a child, Tony experienced firsthand the devastating crisis of business failure when his parents' small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business. This mission shaped his entire 20-year career. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Sunrise Senior Living, and Foster Grant to name a few. And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies. After working with the best businesses across hundreds of industries, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions. Later, Tony returned to his entrepreneur roots to bring the strategy, tactics and resources normally reserved for large enterprises to small businesses. Today, he is focused on bringing that same vision to podcast hosts and guests – to make Podcasting profitable. He believes that by growing small businesses, together we can impact not just our local communities but also our world.

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The dos and dont's of creating a profitable podcast

EntrepreneurShift

Play Episode Listen Later Nov 9, 2021 28:39

Tune into this episode if you're interested in: What to think about when starting a podcast so you break through the noiseAnalytics to pay attention to and how growth doesn't necessarily look linear in the podcastingHow Melissa grew her podcast and the techniques you can use as wellHow to monetize your podcast without a massive audience (and without sponsors)How to use a podcast to enrich the customer journey and warm prospects towards clientsAbout MelissaMelissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She's produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America. To date, she's helped nearly 2,000 podcasters through her Wit & Wire programs, and she's on a mission to help more diverse business owners earn money online doing work they love.Connect with Katie: Schedule your free consultation Join the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Melissa: Join Melissa's masterclassInstagram: @WitAndWire Podcast: Wit And Wire LinkedIn: Melissa GullerWebsite: https://witandwire.com/

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57. Profitable Podcasting for Service-based Businesses - Annemarie Cross

IDEAS+LEADERS

Play Episode Listen Later Oct 4, 2021 34:15

In the episode 57 of IDEAS+LEADERS podcast I am speaking with Annemarie Cross about profitable podcasting. What to ask yourself before starting a podcast? What to focus on? How to promote and get subscribers? How to get new customers from your very first episode? We are discussing all those topics in this episode. Annemarie is a Personal Branding & Podcast Strategist and Business Coach. She is also the CEO and Founder of Ambitious Entrepreneur Podcast Network and Industry Thought Leader Academy. Dubbed ‘The Podcasting Queen,' she is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008. Recently cited as one of the Top 20 Business Coaches in Melbourne - Australia, Annemarie works with consultants and coaches around the world helping them create distinguishable, uncopyable and irresistible brands so they're seen as not just A choice – but THE choice with their ideal clients. Her podcasts have been syndicated on both National and International Radio and listed among the top podcasts for Entrepreneurs and small business worldwide. You can contact Annemarie HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

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Episode 1013: Thought leadership marketing, with Stephen Woessner

ceo marketing sales authority roi brands thought leadership trojan horse stephen woessner predictive roi onward nation profitable podcasting noah tetzner sell with authority

Play Episode Listen Later Jul 21, 2021 36:24

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He's the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he's the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we're entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can't be denied or easily replicated. Stephen's practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position. What you'll learn about in this episode: In this unique episode of Onward Nation, you'll hear audio from a guest appearance Stephen Woessner recently had on the Profit With Podcasting podcast, hosted by Noah Tetzner. You'll hear insights about: Why Noah's outstanding initial email where he reached out to invite Stephen to guest on his Profit With Podcasting show immediately caught Stephen's notice Stephen shares the origins of the Onward Nation podcast and discusses how the show has grown over its more than one thousand episodes How the Onward Nation podcast led to the Trojan Horse of Sales strategy and Predictive ROI's focus on thought leadership marketing What the Dream 25 list is, and how you can utilize your Dream 25 as a roadmap for getting intentional about your ideal client prospects How a podcast can be an ideal vehicle for connecting with your Dream 25 perfect-fit prospects as a Trojan Horse to get you in the gates Why the follow-up process after a Dream 25 client appears on your show is the crucial next step for furthering your relationship Why your contacts with your prospect need to be about them and their expertise and not be self-aggrandizing Why it's important to slice and dice your podcast episode to share through other channels so that you don't become a “one-trick pony” How the Sell With Authority methodology has grown into an encompassing, multifaceted thought leadership marketing strategy Resources from the Profit With Podcasting episode: Learn more about the power of thought leadership marketing with Noah Tetzner's Profit With Podcasting Email Noah: noah@profitwithpodcasting.com Get a free copy of Sell With Authority: https://predictiveroi.com/free-book Profitable Podcasting by Stephen Woessner: https://amzn.to/3qH3yZV Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

The Podcasting Episode: Profitable Podcasting for Small Audiences Ft. Melissa Guller

Empowered Expression

Play Episode Listen Later May 28, 2021 57:23

Ever wanted to start a podcast? Or do you already *have* a podcast and you don't know how to monetize it? This episode with Melissa Guller of Wit + Wire busts up some of the most common myths and misconceptions about podcasting WITHOUT a massive audience. Melissa Guller is the founder of Wit & Wire, where she helps creators build their influence and income through podcasting. She’s the host and producer of Teachable’s podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts. In total, she’s hosted over 100 podcast episodes, helped more than 100 hosts launch new shows, and is on a mission to amplify and diversify voices in podcasting through her online courses and podcast production services at Wit & Wire. Find her podcast - Wit & Wire - anywhere you listen to podcasts for podcasting tips, industry updates, and expert interviews. We talk about... - what makes for a great podcast idea - Melissa's Winning Podcast Formula - myths and misconceptions that new podcasters have about making money as a podcaster - how to use the ladder approach to grow your audience and book amazing guests Connect with Melissa: Website: https://witandwire.com Podcast: https://witandwire.com/podcast Pinterest: https://pinterest.com/witandwire Instagram: https://www.instagram.com/witandwire Twitter: https://twitter.com/witandwire Resources from this episode: Wanna learn more about the Mastermind?! Send me a DM over on Instagram @caroline.addington_ for more info Want free access to the Rock Solid Selling Masterclass? Go ham, sis: bit.ly/rocksolidselling Join the waitlist for Bigger Than A Brand here: https://www.carolineaddington.com/BTAB Or just come say hey and join the party on IG! @caroline.addington_

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Create A Legacy For Future Generations with Stephen Woessner

#IAmMovement Podcast

Play Episode Listen Later Apr 3, 2021 28:13

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation -- a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the "8 Money Draining Mistakes" and the "8 Money Making Opportunities."Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member, taught digital marketing classes to small business owners throughout the state, has owned five businesses, and is the author of three books, "The Small Business Owner's Handbook to Search Engine Optimization", "Increase Online Sales Through Viral Social Networking", and "Profitable Podcasting."His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.In this episode of the Rock Your Money, Rock Your Life, Stephen and I discuss how his grandfather created opportunities for his entire family, why we need to always give value and take care of our customers, and why entrepreneurs need to slow down and appreciate the process because it won’t happen overnight.

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Episode 997: Cornerstone content and being a true thought leader, with Stephen Woessner

The Progressive Agency Podcast

Play Episode Listen Later Mar 31, 2021 51:15

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you’ll learn about in this episode: Stephen offers a high-level review of the “Sell With Authority” methodology outlined in the book of the same name he co-authored with Drew McLellan How the research presented in the Edelman Trust Barometer illustrates that an audience trusts industry experts and people like them more than anyone else What four key qualifications serve to make someone a true thought leader, and why each of these qualifications matter when creating your cornerstone content The three steps to take to “plant your flag of authority” within your chosen niche and with build trust and credibility with your target audience How “cobblestone content” can lead people back to your cornerstone content and down your sales funnel How to find the real “golden nuggets” in your cornerstone content that can be sliced and diced into your cobblestone content Stephen provides several real-world examples of slicing and dicing content and the power of cobblestone and cornerstone content in thought leadership Why a weekly Q&A session can be a fantastic way to connect with your audience, and how content can interconnect and cross-promote to expand your reach What other powerful and proven resources, tools and other content Predictive ROI has found useful in reaching out to their audience Why low-pressure and no-pressure email content can turn out a surprising number of high-quality leads Resources: The Edelman Trust Barometer: www.edelman.com/trust/2021-trust-barometer Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

Find Your Niche and Bolster Your Business Growth Strategy for 2021, with Stephen Woessner

Play Episode Listen Later Mar 3, 2021 25:56

Stephen Woessner shares his business growth strategy called “niching down.” Learn how agency owners can drive revenue by establishing their authority position with insights about: His journey as an agency owner, podcast host, and author Why niching down and becoming the go-to thought leader in your industry is the key to achieving growth and scalability Different ways you can carve out your niche and develop thought leadership Why niching down results in more efficient use of an agency's time and resources Why any agency is fit to begin the process of niching down How he managed to become more helpful to clients by focusing on a specific superpower The most important financial lesson he learned in building an agency Business Growth Strategy: Niching Down Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency that specializes in building thought leadership and authority to drive growth. He is also the host of the “Onward Nation” podcast and a bestselling author of two books. In this episode of the Progressive Agency podcast, Stephen joins us to share his journey as an agency owner, podcast host, and author, and he talks about his unique business growth strategy of niching down. If you want to learn how you can focus your sales and communication efforts to generate cash flow, this episode is for you. Planting Your Flag of Authority In Stephen's latest book with Drew McLellan, “Sell With Authority,” he teaches agency owners how to plant the flag of authority and establish themselves as the go-to thought leaders within their respective industries. This business growth strategy enables agency owners to sell with confidence to right-fit clients while carving out their own unique slice of market share. It is not just limited to industries either. Agency owners can brand themselves with a particular specialty or “superpower” as well. Narrowing the focus results in more efficient use of the agency owner's time and resources. This is something that anyone in any industry can implement with relative ease. Anyone Can Carve Out a Niche I understand why agency owners might be hesitant to shake up their business growth strategy in Q1, but niching down works and anyone can do it. Niching down is an easy decision to make, however, the work is difficult and it takes time. That is why agencies should start now. Even if 60% of their revenue comes from accepting any work that comes through the door, you don't have to start turning that away. Catering your brand position to a specific niche is a long-term play, and niching down is the key to building a position of financial strength from which you can navigate the ups and downs of any market. Additional Resources: FREE COVID Loan Grant Calculator Download Website: www.theprogressivedentist.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa How to Connect with Stephen Woessner: Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x18 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/ About Stephen Woessner: Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization,” “Increase Online Sales Through Viral Social Networking,” and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

Celebrate your voice: How to start a podcast

Thyme in the Studio

Play Episode Listen Later Jan 20, 2021 20:46

To celebrate Inauguration day I'm sharing a great way you can share your voice with the world this year. Start a Podcast! I’ve been asked numerous times this week, how I started and while there are gobs of episodes out there with the same idea, I felt called to share my story and you may relate. I am not tech-savvy. I am prone to distraction and can be a bit of a commitment-phobe but I have stuck it out for 69 episodes and going on 3 years. I’ve had to take some breaks, I’ve changed the format and continued to evolve and learn, and have done this on a budget. I’m slowly growing my community and this podcast is starting to make a profit. So I want to tell you what you need and don’t need to start a podcast and how to dig into your purpose more. I want to help you avoid some mistakes I have made along the way and save you time and money.I’m also creating a handy dandy checklist and that is available at www.Thymeinthestudio.comAnd maybe you don’t want to start a podcast, there are still great writing prompts and ideas for evolving your creative endeavors. Please share this episode with a friend who you think would be a great podcaster but maybe they are stopping themselves before they get started because of a lack of self-confidence or worried they won’t know what to say after episode 3. I’m including some flower essences that have helped me keep going on this journey and some tough talk about expectations in the next episode.Thanks to Corrina Repp for letting me share her songs, Release me in the beginning of the episode and “Need You/Don’t Need You for the outro. Connect with her @corrinareppPlease be sure to connect with me @thymeinthestudiopodcast on InstagramFeel free to drop me a line if you have any questions or want some advice and I might include your question in a future episode!And an extra big shout out to my beloved patrons- Jennifer, Jeremy, Jb, Emery, Mary and Katie, Vicky, and Herbal Marie. I know some of my supporters don’t have much disposable income and every penny counts to them and so it is extra meaningful that they make the sacrifice to support this work. I believe in supporting people and projects I believe in and so while I don’t spend money on too much of anything besides groceries, I do donate to a few people whose work I love. I want more money in the hands of people doing good work in this world. And I appreciate you trusting me with your time and pennies. Disclaimer. I can’t guarantee any results for you if you begin a podcast. This is my experience and for inspirational and educational purposes only.Join my haiku club at www.thymeinthestudio.comThyme in the Studio links:www.thymeinthestudio.comhttps://www.patreon.com/thymeinthestudiohttps://www.etsy.com/shop/AidaZeaArtshttps://www.instagram.com/thymeinthestudiopodcast/https://www.facebook.com/groups/403582056803336/https://www.aidazea.comyoutube channelContact me: sara@aidazea.com

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Onward Nation and Predictive ROI with Stephen Woessner

The Wealth Without Wall Street Podcast

Play Episode Listen Later Jan 7, 2021 41:25

#172: So you’ve just come up with a fantastic business idea, now what? How do you drive demand and create scarcity so people want to buy your product? Marketing your product is the best thing you can do as an entrepreneur. Today we have Stephen Woessner, CEO of https://predictiveroi.com/ (Predictive ROI )and host of the top-rated https://predictiveroi.com/onward-nation-podcast/ (Onward Nation Podcast), who will lay out the process in identifying your ideal client avatar and finding your niche so you can grow your business. “Stop wandering aimlessly,” and pick up valuable strategies from Stephen’s journey from a struggling entrepreneur to becoming a successful CEO in an industry that helps other entrepreneurs achieve their goals. Top 3 Things You'll Learn: Business valuations and lessons from running an undercapitalized business in a very challenging market What is Predictive ROI, and how can it help you as a business owner Knowing your Ideal Client Avatar and learning the strategies to provide specific results to clients About Stephen: Stephen Woessner is the host of https://predictiveroi.com/onward-nation-podcast/ (Onward Nation Podcast) and the founder and CEO of https://predictiveroi.com/ (Predictive ROI), a digital marketing agency, which helps agencies, coaches, and consultants build their thought leadership and then monetize it. He is the author of three books, including the #1 bestseller, https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 (Profitable Podcasting). The Best Way to Connect with Stephen: LinkedIn: https://www.linkedin.com/in/stephenwoessner (https://www.linkedin.com/in/stephenwoessner) Get an invite to Attend their weekly show “How to Fill Your Sales Pipeline Open Mic Q&A.”

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Episode 983: Increasing sales through the Trojan Horse strategy, with Stephen Woessner and Billy Samoa Saleebey

interview easy steps stephen woessner profitable podcasting linda hollander

Play Episode Listen Later Dec 23, 2020 55:50

Increasing Sales Through the Trojan Horse Strategy What You Will Learn: Why podcasting is like a Trojan Horse strategy for business 3 steps for planting your Flag of Authority Creative ideas for repurposing your podcast What are the vital metrics we should pay attention to SEO and Email list building strategies How to turn your podcast into YouTube videos, weekly newsletters, and a book How many loyal fans you need Ideas to help treat your podcast guests like VIPs Increasing sales through the Trojan Horse strategy In the spirit of the holiday season…my hope is…you, your family and friends, your team, your clients, and all of the people in your community — were able to tap the breaks…to pause…to reflect…and yes, that even during this time of pandemic…and give thanks. Through all of this — all of the challenges that 2020 represents — and I hear you — it’s a long list — there are some silver linings for your business. You may feel like you are being forced to pivot to survive — and through that — you find a completely new service offering for your clients. Or — you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way. Or — maybe through all of the chaos — you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you know — deep in your soul — you are just the person to deliver that level of awesomeness. So as you work hard to close out 2020 and dare to dream about what 2021 might look like — I’m sharing a different twist on a solocast with you to help. I was recently interviewed by Billy Samoa Saleebey for his podcast entitled, “For the Love of Podcast”. And Billy asked a series of excellent questions that can serve as some foundational elements as you work through your plan for 2021. So as you hear Billy ask me the question…my hope is…you will take notes of what he asked…and then ask yourself the same questions. If you do that — it will help you build a solid plan for 2021. Also — Billy asked me to map out more detail behind how the Trojan Horse strategy works — you’ll find some real behind the curtain stuff here — as well as how to plant your flag of authority, slice and dice your content into smaller cobblestones, and build out your sales funnels. The power of the Trojan Horse strategy Thought leadership is a powerful way to connect with your ideal client prospects — through the Trojan Horse strategy. And — a podcast is the ideal vehicle for this strategy. It gives you the chance to plant your flag of authority and invite ideal potential clients to speak on your show — creating a non-transactional relationship with them that can be nurtured over time — without “selling” to them in the traditional sense. When used the right way — the Trojan Horse strategy allows you to organically build a relationship of trust and mutual respect with your Dream 25 — your 25 right-fit clients. Much like the ancient Greeks used the original Trojan Horse to sneak into Troy without alerting the guards — the Trojan Horse of Sales allows you to get past the “sales wall” and build powerful inroads with prospects. Getting ready for 2021 With 2020 drawing to a close — plus the news of the development of successful vaccines against the global pandemic — 2021 is looking to be much brighter. And — the businesses that will come roaring out of our current crisis are the ones who are well prepared — and ready to take bold action. Now is the time to create a rock solid plan for the coming year. The Trojan Horse strategy can help you connect with your ideal clients — but it’s only the foot in the door. That’s why slicing and dicing your content — so that you can plant your flag of authority and demonstrate that you’re always ready to be helpful for your clients — is so crucial. As you plan for 2021 — I hope you find my conversation with Billy Samoa Saleebey helpful! About Stephen Woessner Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

How to Land a Sponsorship Deal - Linda Hollander

For the Love of Podcast

Play Episode Listen Later Dec 8, 2020 50:11

Many say you shouldn’t count on sponsorship money when you first start podcasting. After reading Stephen Woessner’s book Profitable Podcasting, specifically the chapter on sponsorships, I wanted to learn more. In it, he shares the insights from sponsorship expert Linda Hollander. Like any good journalist, I followed the lead and reached out to Linda directly. During our first phone call, I quickly realized she’d be a guest you’d want to hear from. Today I share our conversation. What’s become crystal clear to me is landing sponsorships is not only doable, if you truly know your audience, it a phenomenal to bring in reoccurring revenue. The key is to have a proven strategy because, as Linda will tell you, you may not get a second chance. We cover a lot of ground in our discussion but like her book, Corporate Sponsorship in 3 Easy Steps, can be broken down into simple steps:1. How to find the right sponsors for your show2. How to create an industry-standard sponsor proposal and negotiate the deal3. How to keep sponsors for the long term by promoting them the right way and communicating in a way that will let them know just how valuable you are to them!Free gift from Linda:https://successwithsponsors.comLinda's Website:https://sponsorconcierge.comwww.AttractingCorporateSponsors.comWealthyBagLady.comSocial Media:https://www.facebook.com/SponsorConciergehttps://twitter.com/wealthybagladyhttps://www.linkedin.com/in/lindahollander/https://www.youtube.com/user/wealthybaglady/

The Levers of Profitable Podcasting with Stephen Woessner

For the Love of Podcast

Play Episode Listen Later Oct 12, 2020 55:17

My guest today is the CEO of Predictive ROI, host of the top-rated Onward Nation Podcast, and author of the book Profitable Podcasting. Stephen Woessner breakdowns how to produce a successful podcast as well as anyone! What I love about his approach is the attention he places on all the details. He gets into the weeds and looks at all the levers that can be pulled to help a podcast find success. He’s written books on search engine optimization and social networking and understands how to predict a return on investment for the work we put in. It’s no wonder, his company is called Predictive ROI. This one is chalked full of nuggets of gold and here are some highlights:Why podcasting is like a Trojan Horse for business3 steps for planting your Flag of Authority Creative ideas for repurposing your podcastWhat are the vital metrics we should pay attention toSEO and Email list building strategiesHow to turn your podcast into YouTube videos, weekly newsletters, and a bookHow many loyal fans you needIdeas to help treat your podcast guests like VIPsWhere you can find Stephen:https://predictiveroi.com/https://predictiveroi.com/onward-nation-podcast/https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288https://www.facebook.com/PredictiveROI/https://twitter.com/stephenwoessnerhttps://www.linkedin.com/in/stephenwoessner/https://www.instagram.com/predictiveroi/https://www.youtube.com/channel/UCLxm9F3qRNYLH4GBMQ9ZfUg

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Episode 109: How to build relationships using content-based networking, with James Carbary, founder of Sweet Fish Media

The PR Maven Podcast

Play Episode Listen Later Sep 15, 2020 47:54

About the guest:    James Carbary is the founder of Sweet Fish Media, and co-host of B2B Growth, a daily podcast for B2B marketing leaders. James is a contributor for Entrepreneur & Business Insider, and he's the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know. In the episode:    1:37 – James talks about the football game that changed the course of his life. 5:23 – James explains the concept of content-based networking. 7:50 – While some people think that relationship building can result in one party taking advantage of the other, Nancy and James describe how they don't think of it that way and why friendship needs to be used in business more often. 11:25 – James describes how to create a repeatable process when building relationships, starting with your goals. 15:44 – Nancy and James talk about how their podcasts help convert listeners and guests into customers. 19:28 – James explains his mindset for building relationships. 24:31 – James gives a few tips to build relationships for introverts. 30:20 – James explains how the Sweet Fish Media named formed out of his affinity for Swedish Fish. 32:21 – James shares how to grow a podcast audience, emphasizing on the importance of the name of your show. 37:25 – James gives an African proverb from his TED talk and explains its importance. 41:11 – James shares some ways to use content to help you stand out. 43:44 – James talks about the resources that help him maintain relationships. Quote “I don't think we use the term friendship enough in business. I think this strategy of content-based networking, creating content and collaborating with the people that you want to know is allowing me to initiate friendships with people that otherwise would be really hard to connect with.” - James Carbary, founder of Sweet Fish Media Links:          Sweet Fish Media: https://sweetfishmedia.com/ Content-Based Networking by James Carbary: https://www.amazon.com/Content-Based-Networking-Instantly-Connect-Anyone-ebook/dp/B082VWVQRY B2B Growth: http://B2BGrowthShow.com Profitable Podcasting by Stephen Woessner: https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 Sell with Authority by Drew McLellan and Stephen Woessner: https://www.amazon.com/gp/product/B0862FTC6K/ref=dbs_a_def_rwt_bibl_vppi_i0 Agency Management Institute: https://agencymanagementinstitute.com/ The Marshall Report: https://marshallpr.us2.list-manage.com/subscribe?u=8fc57edfd1d2e4504b22f7f64&id=a5db0af424 Nancy's Forbes Column: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#5f764cb74485 The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/ The Marketing Book Podcast with Douglas Burdett: https://www.salesartillery.com/marketing-book-podcast The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/ Simon Sinek: https://simonsinek.com/ Noah Kagan: https://okdork.com/podcast/ The Portland Pod: https://portlandpod.com/ Fabriq: https://www.ourfabriq.com/ Listen to Stephen Woessner's PR Maven® Podcast episode Listen to Drew McLellan's PR Maven® Podcast episode Listen to Emma Dimock's PR Maven® Podcast episode Listen to John Lee Dumas' PR Maven® Podcast episode Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page. Looking to connect:           Email: james@sweetfishmedia.com LinkedIn: http://linkedin.com/in/jamescarbary

The Holistic Approach to Profitable Podcasting with Jen Casey

CEO PWR

Play Episode Listen Later Aug 25, 2020 54:09

Today, I am sharing a recent interview I did on Inner Boss Podcast, with host Jen Casey. Jen is a business strategy and master-mindset coach for online coaches ready to grow and scale profitable and purpose-driven businesses. In episode 27 of The Podcast Podcast, we are going to share the top tips and strategies that I shared on Jen's podcast covering a holistic approach to profitable podcasting. In this episode of The Podcast Podcast, I'm sharing how I got involved with the podcasting space as well as the importance of having systems in place and how you can have a holistic approach when it comes to profitable podcasting. Some of the talking points we go over in this episode include: My story and how I got involved with podcasting. The biggest mistake I see with entrepreneurs stepping into the podcasting space is first, they don't have a system in place that is saving them time. Second, forgetting there's a business strategy when it comes to podcasting. You should spend 20% of your time creating content and 80% of the time repurposing content. When it comes to podcasting, there has to be a strategy behind it. Without a strategy, it can be easy to fall into a hole of overwhelm and poor time management. Podcasting is a growing powerful industry, and if you set up the right systems in place, it can be a great tool for your business. For more details, be sure to check out the full episode. Thanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH TARA: Facebook Instagram Profitable Podcast Collaborative Work with Tara!

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Updates to the Payroll Protection Program, with Craig Cody and Stephen Woessner

The Progressive Dentist

Play Episode Listen Later Jul 1, 2020 36:20

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Craig Cody is a Certified Public Accountant, Certified Tax Coach™, business owner, and the host of The Progressive Dentist Podcast. Prior to his current work, Craig spent seventeen years with the NYPD, where he retired as a Lieutenant in September 2000. Craig is an expert in helping his clients legally reduce their tax liabilities and keep more of their money. Through his podcast, Craig helps dentists grow their practices through smart financial decisions and through financial education of the kind that isn't offered in dental school. What You Will Learn: How the Paycheck Protection Program (PPP) loan has changed recently, and what you need to know about the program What further changes Craig anticipates the government making to the PPP loan and forgiveness requirements How the government has created new options for partnership business that could result in those businesses getting still more money How to reach out to Craig if you have any other questions or need clarification on these new changes Why additional money for business partners may not have any cap, starting at around $40,000 for the first partner and going up Why Craig sees the Economic Injury Disaster Loan (EIDL) as “cheap insurance” to help protect against whatever may happen in the near future What changes Craig believes might happen to the EIDL, and why it is taking a while for small businesses to get approved for EIDL How the use of the EIDL funds can potentially increase your business tax liability due to the use of EIDL funds cutting into your tax deductions How many of Craig's clients are operating under business-as-usual with relatively minor changes, with the exception of restaurants which are still struggling How to access Craig's free course “The Five Simple Ways to Save Thousands on Taxes and How Business Owners Can Start Today” How to contact Stephen Woessner: Sell With Authority Book: //amzn.to/39y7x13 Website: //predictiveroi.com/ LinkedIn: www.linkedin.com/in/stephenwoessner/ //www.linkedin.com/company/predictive-roi/ Facebook: //www.facebook.com/PredictiveROI/ Twitter: @stephenwoessner How to contact Craig Cody: Website: www.theprogressivedentist.com Twitter: @CraigC2742 LinkedIn: //www.linkedin.com/in/craigcodycpa

73: How Your Agency Can Make Money with Authority

The Innovative Agency

Play Episode Listen Later Apr 21, 2020 57:10 Transcription Available

Authority drives agency choice 62% of the time. Establishing your agency as an authority, then, should be one of the main goals of an agency. In this episode, I interview Drew McLellan, owner of Agency Management Institute and McLellan Marketing Group, and Stephen Woessner, owner of Predictive ROI: What we talked about: - 3 essentials to becoming an authority - Using cornerstones & cobblestones to go multichannel - Deciding whether to speak or write - Developing authority is a long-term play (but you can accelerate it) Check out these resources we mentioned during the podcast: - Drew is the host of the Build a Better Agency podcast - Stephen is the host of the Onward Nation podcast - Stephen also wrote Profitable Podcasting To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website

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E48 Steve Gordon: An Expert’s Guide to Profitable Podcasting

Operation Agency Freedom Podcast

Play Episode Listen Later Mar 26, 2020 29:01

Podcasting is the new. A good number of people want to jump into the podcasting wagon, but they have no idea no where to begin. If you are there wondering how to start your podcasting journey, this episode is for you. Meet Steve Gordon, he is a podcast guru and he will be telling us all there is when it comes to launching a successful podcast. Listen in and learn. Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency: https://dudeagency.io/category/podcast/

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Episode 147: Plant Your Flag!, with Stephen Woessner

The Smart Real Estate Coach Podcast|Real Estate Investing

Play Episode Listen Later Mar 11, 2020 18:51

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you'll learn about in this episode: How Chris and Stephen serve as each other's accountability partner and have weekly accountability calls to go over wins, opportunities, and goals What Stephen will be sharing when he speaks at Chris's Business Scaling Secrets LIVE event April 1-3, 2020 in Newport, Rhode Island Why spending time together with other associates of varying experience levels is an invaluable opportunity and resource Why the three key ingredients for becoming the authority in your market are focusing on a niche, having a unique point of view, and putting systems in place Why the big, national players are coming to or already in your local market, and why planting your flag is the key to competing Why staking out a niche doesn't reduce your opportunities but instead helps you focus on and better serve a market and actually creates new opportunities Why establishing and focusing on your niche helps you resist bigger competition who aren't as focused Why the first question you should ask yourself when creating content for your niche is “do I like to write, or do I like to talk?” Why it is important to not worry about being great right out of the gate, and why getting started is the first necessary step to getting better How to get a free handbook from Stephen for identifying your ideal buyer/seller and “finding your avatar” Resources: Website: https://predictiveroi.com/ Free Handbook: www.SmartRealEstateCoach.com/avatar Business Scaling Secrets LIVE Website: http://bizscaling.com/ Onward Nation Podcast: https://predictiveroi.com/onward-nation-podcast/ LinkedIn: www.linkedin.com/in/stephenwoessner/ Facebook: www.facebook.com/PredictiveROI/ Twitter: @stephenwoessner Additional resources: Website: www.SmartRealEstateCoachPodcast.com/webinar Website: www.SmartRealEstateCoachPodcast.com/termsbook Website: www.SmartRealEstateCoachPodcast.com/ebook Website: www.SmartRealEstateCoach.com/QLS/

Ken Hardison guests on Onward Nation Podcast

Grow Your Law Firm

Play Episode Listen Later Dec 20, 2019 34:34

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation—a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: How Ken’s career path ultimately led to the recognition that he could help lawyers better understand and navigate their marketing needs, and why he formed PILMMA Why Ken chose to specialize in helping lawyers improve their marketing efforts, and what critical role legal marketing plays in winning new business How Ken and his partners were able to grow and scale their North Carolina-based practice from a single office to eight statewide, and what key lessons he learned How Ken’s experience as a practicing lawyer helps him better advice lawyers who turn to PILMMA for marketing help What Ken’s “time vampires”, how they drain time from your day that could be spent more constructively, and what steps to take to defeat them and reclaim that time Why perfectionism is a dangerous habit, and why delegation and accepting that “good is good enough” have been key lessons that helped Ken advance his goals Why Ken chooses to focus on the areas he’s strongest at and hire others to handle the areas he feels weak in Why the mission, vision and values of a legal practice are the surest predictors of its growth, and why focusing on these areas is vital for firms who want to get ahead Additional Resources: Website: www.pilmma.org Email: ken@pilmma.org

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Episode 909: When can you monetize?, with Stephen Woessner

ceo entrepreneur forbes washington post magazine monetize stephen woessner predictive roi onward nation profitable podcasting

Play Episode Listen Later Oct 30, 2019 39:58

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

More Profit from Your Podcast | with Stephen Woessner

Elite Expert Insider

Play Episode Listen Later Sep 30, 2019 24:07

Melanie Johnson and Jenn Foster interview expert Stephen Woessner about how to create a successful podcast that turns a profit. What You'll Learn in this Episode: Building your thought leadership and brand. Target your audience and gain listeners by defining your niche. Audience building strategies. How to find the right guests for your podcast. Building a monetization strategy. How to repurpose your content to expand your podcast into more content and profit. How to approach sponsorships. Quotes: "So if you're already started your business, but you don't know who your client is, you don't know what your brand is, you need to go back to the drawing table and start with that it's so important to have that identity." (8:30) "You should figure out the monetization strategy before any content is ever created. " (8:55) "Take your stuff, your insights, your brilliance, your expertise, you took the time and share with the audience, and then slicing and dicing it and turning it into much more than just a podcast episode." (13:55) About Stephen: Stephen Woessner, Host of Onward Nation and CEO of Predictive ROI. Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation -- a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, "The Small Business Owner's Handbook to Search Engine Optimization", "Increase Online Sales Through Viral Social Networking", and "Profitable Podcasting." Find out more at www.predictiveroi.com Leave a Rating & Review: If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance. Click here to view the podcast! Click “Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review". Don't forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode. Video URL: https://youtu.be/uYP1AuX3gp0 Website: http://EliteOnlinePublishing.com

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08: Profitable Podcasting with Tara Counterman

The High Vibe Boss Babe Podcast

Play Episode Listen Later Sep 24, 2019 22:20

In today's episode Jennifer interviews Podcasting Strategist Tara Counterman. Learn how to overcome some of the biggest blocks when it comes to podcasting and tips for starting your own podcast. Connect with Tara Website Facebook Instagram 24 things to do before submitting to Itunes Freebie Profitable Podcast School Connect with Jen: Website Join the High Vibe Boss Babes FB Group Connect on IG

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Episode 903: How to build your Dream 25 strategy, with Stephen Woessner

ceo strategy entrepreneur forbes washington post magazine stephen woessner predictive roi onward nation profitable podcasting

Play Episode Listen Later Sep 18, 2019 40:48

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

Episode 107: Getting Ready for QLS Live, with Stephen Woessner

The Smart Real Estate Coach Podcast|Real Estate Investing

Play Episode Listen Later Aug 7, 2019 23:18

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you'll learn about in this episode: How Chris and Stephen's accountability partnership and weekly accountability calls help them remain focused on their wins and their goals for the week Why Stephen's Onward Nation podcast is a powerful resource for business owners and leaders to help them become more effective and successful Why being the authority in your market can help you do more deals, edge out competitors, and make new business connections Why tailoring your business and language to the ideal client or customer you want can also help you repel the kind of client you don't want Why the number of real estate deals done on terms is increasing from just 2-3% in the 1990s to 10% after the 2008 market crash Why somewhere between 50-80% of real estate buyers do not qualify for traditional bank financing, including many small business owners How the QLS live event has consistently and dramatically increased in size year-over-year How to be entered into a raffle for a gift from Chris Prefontaine by leaving a rating and review of the Smart Real Estate Coach podcast Additional resources from Stephen Woessner: Website: www.predictiveROI.com Profitable Podcasting by Stephen Woessner: https://amzn.to/2GePXDf Onward Nation podcast: https://predictiveroi.com/onward-nation-podcast/ Additional resources from Chris Prefontaine: Send a screenshot of your rating and review of the Smart Real Estate Coach podcast to this email address to be entered into a raffle for a free gift: podcast@smartrealestatecoach.com Website: www.smartrealestatecoach.com YouTube: www.youtube.com/user/smartrealestatecoach Profits Matter Mastermind website: www.profitsmattermm.com

79: Why So Many Small Business Owners Hate To Sell and How To Change That, with Stephen Woessner

Finding Brave

Play Episode Listen Later Jul 11, 2019 43:21

“Be active on social, get intentional about your thought leadership, share your smarts, start teaching and stop selling, really. Start teaching and sharing and then you won’t have to make cold calls ever again.” - Stephen Woessner For many entrepreneurs, the process of selling their programs, products and services can be confusing, intimidating at times and very uncomfortable to do. Today’s Finding Brave guest reveals why selling doesn’t have to be difficult, and in fact, it doesn’t have to be considered “selling” at all when we bring a new energy and confidence to the process. Stephen Woessner is the founder and CEO of Predictive ROI and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, Profitable Podcasting. His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. At its core, selling is really just about getting intentional about being helpful, packaging your content and then distributing it in different ways to the audience that you’ve built. With so many channels available for us to do this, there is a huge opportunity for us to not only sell our products and services, but to actually show that we care about the people we serve. To learn more about today's guest, visit: https://predictiveroi.com/

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047 | Viral Social Networking | Become A Content Marketing Animal | Profitable Podcasting | With Stephen Woessner

Bootstrapping Your Dreams Show

Play Episode Listen Later Jul 10, 2019 31:11

Stephen Woessner and Manuj Aggarwal discuss how to use viral social marketing to launch and grow profitable businesses.What are you waiting for? Tune In Now!In this episode, we will learn about:How to use content marketing to grow your businessHow to launch a podcast and make it a profitable businessExploring business opportunities in the podcast industryHow to recognize opportunities and build consulting services companyHow to build good content for your businessHow to overcome the typical fears as an entrepreneurThe mistakes entrepreneurs makeHow to overcome your challenges and translate them into opportunitiesUsing Search Engine Optimization techniquesNew technologies and business opportunitiesAbout Stephen Woessner:Education: Stephen Woessner holds a bachelor in marketing as well as an MBA from the University of Wisconsin - La Crosse.Experience: Stephen is the host of the Onward Nation podcast, CEO of Predictive ROI, and a digital marketing authority, speaker, and educator. Clients include Cisco, Advisors Excel, Agency Management Institute, the University of Wisconsin-Madison, Linda Fassig-Knauer, and US Channels. His digital marketing insights have been featured in Inc. Magazine, Forbes, Entrepreneur, and The Washington Post. Stephen's practical and tactical training sessions and keynote presentations teach the valuable principle of predicting and then measuring the financial return on investment (ROI) before any action is taken. He has also developed a mathematical, patent-pending process that can be used to predict the increase in online sales.Accomplishments: He is the author of bestselling books such as "Increase Online Sales through Viral Social Networking" and "Profitable Podcasting. Grow your business, Expand your Platform, and Build a Nation of True Fans." His Podcast Show is close to reaching the 900 episodes.Links & Mentions From This Episode:Stephen's Website: https://predictiveroi.com/TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcastTetraNoodle professional training: https://courses.tetranoodle.comThanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode? Kindly share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Bootstrapping Your Dreams Show!"

MPH#26 - Profitable Podcasting With Guest Host Stephen Woessner Podcast Host of Onward Nation

Max Potential Habits

Play Episode Listen Later Jul 8, 2019 48:11

If you've ever been interested in podcasting to grow your business and expand your platform, this is the episode for you! Today, the Max Potential Habits podcast features advice, tips, and wisdom from guest Stephen Woessner, the host of Onward Nation - a top rated podcast that is listened to in 120 countries around the world. Stephen is also the CEO of Predictive ROI, a digital marketing agency, and the author of three books, including the #1 best seller, “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Episode Highlights: *Turning Road Blocks into a Podcast *The Trojan Horse of Selling *Expanding Your Business through Podcasting *Business Development Tips Stephen's Top 3 Max Potential Habits: 1. Daily Devotional - Ask, Seek, Knock 2. Discipline 3. We Win Together Links to Stephen: www.predictiveroi.com/ www.predictiveroi.com/onward-nation-podcast/ www.linkedin.com/in/stephenwoessner/

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MPH#26 - Profitable Podcasting With Guest Host Stephen Woessner Podcast Host of Onward Nation

Max Potential Habits

Play Episode Listen Later Jul 8, 2019 48:11

If you’ve ever been interested in podcasting to grow your business and expand your platform, this is the episode for you! Today, the Max Potential Habits podcast features advice, tips, and wisdom from guest Stephen Woessner, the host of Onward Nation - a top rated podcast that is listened to in 120 countries around the world. Stephen is also the CEO of Predictive ROI, a digital marketing agency, and the author of three books, including the #1 best seller, “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Episode Highlights: *Turning Road Blocks into a Podcast *The Trojan Horse of Selling *Expanding Your Business through Podcasting *Business Development Tips Stephen’s Top 3 Max Potential Habits: 1. Daily Devotional - Ask, Seek, Knock 2. Discipline 3. We Win Together Links to Stephen: www.predictiveroi.com/ www.predictiveroi.com/onward-nation-podcast/ www.linkedin.com/in/stephenwoessner/ ********************* Links to Dr. B & NFA Coaching: Website: www.NFACoaching.com Insta: www.instagram.com/nfacoaching/ LinkedIn: www.linkedin.com/in/nfacoaching/ LinkedIn Max Potential Habits Group: bit.ly/LinkedInMaxPotentialHabitsGroup Facebook: www.facebook.com/NFACoaching/ YouTube: bit.ly/MaxPotentialHabitsonYouTube *********************** ➡️Get your FREE Video & PDF Download - NFA Top 10 Strategic Business Habits to Uplevel Your Game bit.ly/NFATop10BusinessHabitsDownload ➡️ Gain Access to the Money Magnet Guide: bit.ly/NFAMoneyMagnetGuide ***************************************************** Check Out Amanda's LIVE WEEKLY MAX POTENTIAL HABITS ONLINE TRAINING: bit.ly/MPHLiveTraining Enroll in the NFA Money Magnet Habits Online Course: bit.ly/NFAMoneyMagnetHabitsCourse Schedule a NFA Max Potential Habits Coaching Consult Here: bit.ly/NFACoachingConsult

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Episode 889: 9 examples for slicing and dicing your content, with Stephen Woessner

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Play Episode Listen Later Jun 12, 2019 33:41

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

The Business of Higher Education, with Stephen Woessner

undeclared

Play Episode Listen Later Jun 5, 2019 38:18

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation—a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you'll learn about in this episode: Why Stephen feels a close connection to higher ed thanks to values he learned from his immigrant grandfather and from his time at the University of Wisconsin at La Crosse Why it is important to remember that any higher education institution is still a business with similar marketing and financial needs to any other kind of business What role Stephen played in his role as Business Education Outreach Coordinator at the University of Wisconsin in raising funds and “keeping the lights on” Why it is vital to understand the needs of your “customer” and meet those needs, even within higher education, and how doing so can open new opportunities How Stephen and the University of Wisconsin built up their professional development offerings, and how he got buy-in from across the university for the program Why Stephen defines marketing as recognizing a customer's problems and engineering a solution that is priced correctly How principles from data collection and digital marketing in the corporate world can be used for and applied to higher ed marketing Why higher education institutions often put more thought into the construction of new facilities than into their marketing, even though marketing deserves as much attention Why immediate marketing results aren't necessary unless there are deep, systemic problems at the university Why measuring return on investment means understanding and defining your goals, and why everyone needs to be on the same page when adjusting success metrics Additional resources: Website: www.theundeclaredpodcast.com

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Episode 885: How to slice and dice content, with Stephen Woessner

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Play Episode Listen Later May 15, 2019 35:04

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

⚖️5 Immutable Laws of Profitable Podcasting⚖️

Podcast Domination Show: Podcasting Growth & Monetization Tips to Dominate

Play Episode Listen Later May 7, 2019 18:39

Hey, its Luis! For the month of May, I’m NOT doing show notes and testing something out. So I hope you: Enjoy this episode TAKE ACTION! Email me luis@podcastdomination.co (mailto:luis@podcastdomination.co) if you are curious about how I can help you. P.S. Whenever you’re ready... here are 4 ways I can help you grow or launch your podcast…. Join the Podcast VIP Inner Circle and connect with other podcasters who are growing too. It’s our new Facebook community where smart dominators come to get more listeners, get interviews and building their personal brand. — Click Here (https://www.facebook.com/groups/pdvip/) Get on the 100k Downloads in 100 Days Podcast Club - The Bentley of Email Newsletters :) I'm not screwing around...you’ll probably need only one or two emails a week, actionable stuff to grow your podcast, past the 100k DL mark FAST— Click here for details (http://luisryan.com/contact) Want to do a Domination Audit - I give one or two away for FREE a month APPLY for June Here (http://luisryan.com/contact) Join the Domination Alliance: Were taking new partners in late June. If you’d like to have a done for you full podcast service plus me in your ring helping you grow and connect with others. Email: Vanessa@podcastdomination.co (mailto:Vanessa@podcastdomination.co) If you’d like to work directly with me and my team to help you launch or grow your podcast or just want someone to look over your shoulder: Work with me and my team privately (http://luisryan.com/contact) Connect with Luis: website (http://luisryan.com/#hero-section) Instagram (http://luisryan.com/#hero-section) Facebook (http://luisryan.com/#hero-section) Facebook Group (http://luisryan.com/#hero-section) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Episode 887: The ROI of thought leadership, with Stephen Woessner

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Play Episode Listen Later Apr 17, 2019 35:03

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

Episode 877: How to build an audience from scratch, with Stephen Woessner

The Smart Real Estate Coach Podcast|Real Estate Investing

Play Episode Listen Later Mar 20, 2019 33:30

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. Additional resources: Niche Down by Christopher Lochhead and Heather Clancy: https://amzn.to/2syZsWr Killing Marketing by Joe Pulizzi and Robert Rose: https://amzn.to/2CtUIGg Onward Nation episode 805 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead-encore/ Onward Nation episode 448 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead/ Onward Nation episode 840 with Robert Rose: https://predictiveroi.com/podcasts/robert-rose/

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Episode 85: Becoming a Master of Your Industry, with Stephen Woessner

Play Episode Listen Later Mar 6, 2019 20:52

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you'll learn about in this episode: What you'll be able to learn at Chris's two-day QLS business strategy event, and how to register to attend the event How to attend the upcoming annual Business Scaling Secrets exclusive event with Chris and other high-profile speakers Why the key to scaling your business is found in being the expert of your industry in your local market Why people seek out a specialist for their needs, and why it is important to be clear in your intentions and beliefs Why you must be aware of why you chose the business you are in and build your point of view around what differentiates you How to use the lessons you have learned to define your perspective and guide your business decisions Why it is important to be certain you are surrounding yourself with the “right” people in your inner circle Why it takes time, practice, and learning from your mistakes to develop mastery in your business Why improvement comes from taking action, critiquing your action, adjusting for what you've learned, and taking action again (A-C-A-A) How great athletes became great because of coaching and practice, and why they didn't start out as legends of their sport Additional resources: Chris's 2019 QLS Live Event: http://qlslive.com/ Chris's 2019 Business Scaling Event: www.smartrealestatecoach.com/business-scaling/ Becoming a Category of One by Joe Calloway: https://amzn.to/2SBkBij SmartRealEstateCoachPodcast.com/webinar SmartRealEstateCoachPodcast.com/termsbook SmartRealEstateCoachPodcast.com/ebook SmartRealEstateCoachPodcast.com/QLS

Episode 864: Narrowing your business and tightening your focus, with Stephen Woessner

Learning From The Experts

Play Episode Listen Later Feb 5, 2019 29:15

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you’ll learn about in this episode: Why focusing on a huge audience or more customers isn’t as important as focusing on the audience you have Why focusing on going narrow and deep with your business in 2019 will help you find true success How true thought leaders aren’t superficial, and why their authenticity and focus on their audience is key Why you should read the book “Niche Down: How to Become Legendary by Being Different” by Christopher Lochhead and Heather Clancy What benefits you can expect from taking a niche down approach to your business this year Why your business should have three tangentially connected areas of expertise, and why it’s okay that some clients aren’t the right fit for your business Why focusing on a niche audience will help you monetize your content much faster than if you were to go broad How the book “Killing Marketing: How Innovative Businesses Are Turning Marketing Costs Into Profit” by Joe Pulizzi and Robert Rose can help you monetize your content What three actionable steps you can take to maximize the impact of your narrow but deep cornerstone content Why you should listen to Onward Nation episode 854 as a great companion to this episode Additional resources: Niche Down by Christopher Lochhead and Heather Clancy: https://amzn.to/2syZsWr Killing Marketing by Joe Pulizzi and Robert Rose: https://amzn.to/2CtUIGg Onward Nation episode 805 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead-encore/ Onward Nation episode 448 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead/ Onward Nation episode 840 with Robert Rose: https://predictiveroi.com/podcasts/robert-rose/

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Amy Domestico - Profitable Podcasting #48

Viral Podcasting

Play Episode Listen Later Nov 14, 2018 24:55

Amy Domestico is the Customer Success Manager for Voxnest. She's been in podcasting for more than a decade and takes the industry very seriously. There's probably no better source for the latest scuttlebutt than her. Amy believes that the opportunities for making podcasting a career and a high income earner have never been greater. Since Spreaker and Blogtalkradio were combined into Voxnest, there's greater opportunities for monetization than ever. While you might not be able to retire off your earnings there, they provide an opportunity for immediate income, which is rather unique in this field. And now, there's the ability to post to many more platforms in just easy to access place. Voxnest/Spreaker are making big waves in podcasting. You need to check them out.

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Amy Domestico - Profitable Podcasting #48

Viral Podcasting

Play Episode Listen Later Nov 13, 2018 24:55

Amy Domestico is the Customer Success Manager for Voxnest. She's been in podcasting for more than a decade and takes the industry very seriously. There's probably no better source for the latest scuttlebutt than her. Amy believes that the opportunities for making podcasting a career and a high income earner have never been greater. Since Spreaker and Blogtalkradio were combined into Voxnest, there's greater opportunities for monetization than ever. While you might not be able to retire off your earnings there, they provide an opportunity for immediate income, which is rather unique in this field. And now, there's the ability to post to many more platforms in just easy to access place. Voxnest/Spreaker are making big waves in podcasting. You need to check them out.

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LFTE 09: Special Interview with Marie Larsen. The Profitable Podcasting Expert...

Play Episode Listen Later Oct 24, 2018 32:20

What's going on everybody, hey I want to welcome you to another episode of learning from the experts and I am super stoked about this one today. I actually have an expert on here with me... So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through wanna-be experts who never actually helped me in the end. Then to learn years later that there was an expert who really could help me 100 times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. Let's go ahead and get started. I want to introduce you to Marie Larson. I've known Marie for almost a year now. It's kind of crazy times flying. Marie Larson is a podcasting expert. She has her own agency. She knows the stuff. If you want to publish, if you need to get your name out there, if you need to blow up your podcast, this is the girl that you need to talk to you. And obviously she's related to Steve Larson, so you know she's a killer and she makes stuff happen for you. She was actually behind Steve's podcast, for quite a while from the beginning stages until it was just massive. And then he had all these other people that do more niche down stuff, anyway, but she was behind it and helped him blow up that podcast. So if you guys need your podcast blown up. She's the woman. So obviously Marie, my listeners don't really know who you are. So I'm going to tell us a little bit about yourself. How'd you get started in this? What's your story? What's up everyone. My name is Marie Larsen. Funny story, as Coulton was saying, I met him about a year ago at funnel hacking live and when I showed up to funnel hacking live this past year in 2018, I was like the poorest of poor kids, right? I had no money to my name. In fact, I left funnel hacking live with $78 to my name. With that being said, I also had a coaching program that was $22,000 that I had to pay off in a year. I had school to pay for and of course the day to day living circumstances as well, so I was pretty much in a pickle, and I had to figure out really quickly what I was supposed to be doing. Now my brother Steven, he's a Rockstar. If you guys have not heard of or know who Steve Larsen is, be sure to check him out. Kids a Rockstar. I'm not just saying that because I'm biased, but he really is super good at what he does. So Stephen reached out to me when I had gotten home from serving a mission for the Church of Jesus Christ of Latter Day saints. And when I got home, I wanted to be a dentist my whole life Coulton. Here's the funny thing. I wanted to be a dentist, really, really bad. But I got home and I realized that my mom had sat down and she pulled out a list. She was like, here are the people you're gonna have to talk to you. Here's the stuff that you're going to have to do. Here's the date you're going to go into a huge list of stuff. Right? And I freaked out and I looked at that list and I was like, holy crap. I have no desire to go through and actually do that and to go and do the same thing every single day for the rest of my life. Now I love my dentist, thank you to my dentist. But I realized it was not what I wanted to do for the rest of my life. As I was sitting there talking to my brother Steven and my dad, they looked at me and said, Marie, we don't want to tell you how to live your life, but you should look into business. And I was like, business? That's so stupid. Like, who does business that's so dumb. And they both kind of chuckled. Both my dad and Steven are pretty known within their industries. Anyway, I started studying it out and as Stephen was walking away one day, he was like, oh, by the way, while you were gone for those that past year and a half, there's this thing called clickfunnels that happened, and you should check it out. So I was like, all right man, whatever, if you want me to sell kitchenware, I guess I'll do that, you know, he was like, it's not kitchen where it's a software. And I was like whatever. Right. So I had started studying out business. I went to funnel hacking live. I had no money, coaching that I had to pay for essentially, really, really quickly with not a lot of money to my name and I promised myself that I would not pull out or go into debt over this at all. That was a big deal for me. So I really buckled down hard and started going into podcasts even more. Now I had done Stephen's podcast for a really, really long time and it was really fun. We had thought of ideas and strategies and things that we could do together and stuff like that. But it was just Kinda my side Gig, you know, a little hustle. It really wasn't helping me too much. It was helping me get by with groceries pretty much. That was exactly what I was doing. And I realized that I wanted to figure out how I can make more money off of this. I realized that there was a very profitable way to go about it. As I was doing this with Stephen, I realize that you can make a ton of money off of a podcast if you actually went about it the right way. But the biggest thing is that Stephen and I realized that as we were doing the podcast that he was getting a lot of face right, that people are starting to see him on Facebook, on Instagram, on twitter, on Spotify, on YouTube. And it was going all over the place. It was all over and his face was getting all over the place and people in his audience started to grow and it was slow and steady and it kept growing and it kept growing and we we're freaking out. I remember when we hit our first year, I don't know, I was like our first 20,000 downloads and we were freaking out. We're like, holy crap we did it. We're in the clear and now he's done hundreds of thousands of downloads for his stuff. But the first time that that happened, it was a big deal for us. So push come to shove, I realized that there was a lot that I could be doing with podcasting in order to grow these influencers in an authentic way where people can go through and find their value and use it within their own businesses. So finding out those, those influencers, those people who are just born to do that, they were there, they're crucial to find and there are a lot of them that don't know that they have this voice inside of them that is ready to explode out. But publishing consistently and really getting your voice out there a lot. So in a long sentence, Coulton, to answer your question like seven minutes ago, I started doing podcasting. I'm out of a mode of survival for sure. That's actually really interesting. Something that I've realized or noticed about entrepreneurs. First off, whenever we get into the corporate world or the nine to five, our soul just kind of gets eaten away. It just sucks the soul out of us. I was in the corporate world for a little bit and I remember every day I felt like I was dying more and more. That's just the way it is. So for us entrepreneurs, it's like we have a message or something that we have to take out to the world and we just have to get it out there. That's awesome that you're helping them get it out there as much as possible. One thing you said is Steve is everywhere now. How is that possible for Steve to be everywhere yet be working a job at click funnels? That was not just a nine to five job. He was working quite a bit there. How is it possible that he was even doing that? Steve’s not a normal kid. We'll just put that out there and if he listens to this, he'll just laugh at that, but I'm going to say Stephen was not working a nine to five. He was working nine to five by waking up at 4:00 or 5:00 in the morning, doing as much as he could beforehand due to his nine to five. Then come home with his family for an hour or two and then work until like 1:00 in the morning. And that was his grind. That was his hustle. So he was pretty much working to nine to five jobs, just not directly 9 to 5. Totally. I know Steven's, well obviously you work with them, that dude, he can work. He's the man. So it makes sense. So I wrote down a question, how do you get people's value out of them? How do you get their voice when you do a podcast? What's the most important part of doing a podcast? Like how do you, how do you make them so that they can be relatable? So people want to listen to them. People want to follow them. Is that something that we can talk about? I will tell you first things first guys do not be the individual that tries to get into podcasting or a YouTube, channel or a Facebook group or start building out something that does it for a month, see that there's not that many results and then give up. The key is being consistent. Steven, we didn't see a ton of results until probably this past six months or so with his podcast as it was like a year and a half of consistent publishing before it exploded to the point where Steven's doing super well. But that means, I mean as we were publishing for him two to three times a week, sometimes four. It just really depended. But the more that we could push out the content and overdeliver and show people that he wasn't going anywhere, that it wasn't just on a whim decision, that he was going to do it, that he was going to be consistent, that he was going to do it, and that people could know that if they wanted the information or content from him, that he was the person to go to. Right. That if they wanted information about funnels, he would be the one that they would go to first. For sure. Now a lot of people will get really upset because they'll get three episodes in and say, 30 downloads. That stinks. And I'll just kind of laugh and say, no, that's normal. That's incredible actually, and you get that. That's awesome. I'm so happy for you. If you are a nobody with no following or anything like that, then you probably have your mom and your sister listening to your podcast and that's it. Right? But you need to go through and really push out and over deliver a ton. A lot of people, as I said before, get really frustrated after a couple episodes, then they'll get to episode 13 or so. Don't give up. If you guys have ever heard Mark Stern or anyone like that within the funnel industry, he always raves about the rule of 30, right? And I have this rule that when you get to episode 30, that's when your downloads actually start to double down. And the reason for that being is that if you can go through and consistently published at least twice a week for and get up to 30 episodes, then people see that you're not going anywhere. And I'll give you an example. Um, economics, right? If you’re the type that’s into podcasts, on your podcasting app on iTunes or whatever, apple podcasts on your phone, and type in the word “economics”, there are going to be hundreds of different podcasts that show up there. So many that will show, but the first one you'll see is one called freakenomics. And then the other ones you'll see are one’s that's done two episodes, one that's done six episodes when that's done, maybe like 15. And then you'll see freakonomics, which has done hundreds and hundreds and hundreds and hundreds of episodes. Now, from my perspective as a person who's jumping on and really does not know that much about economics, I will jump on and I will look and say, oh great. This one show called freakonomics has hundreds of episodes. This other one that's called economics for people who have no idea what economics even means, has two episodes on it. Which one am I going to listen to you more? Right? Which one am I actually going to listen to? I’ll listen to that one has hundreds and hundreds of episodes on it because I know that I will be creating a relationship with those speakers that I don't want to listen to someone that only has two episodes down. I'm not going to waste my time to go through and actually publish or listened to those two episodes as much unless I know the people. I'm not going to go through and establish a relationship with those individuals because they're not worth my time. Because I know that they're not going to be consistent with me, so why should I be consistent with them? So that's a huge thing that I see, especially within the podcasting industry that people give up so quick. If you look at Alex Charfen, Russell Brunson, Steve Larsen, you look at all these people who have hundreds and hundreds of episodes that are high quality, that are good, that have amazing content and value. Of course I'm going to go through and listen to their stuff. Of course those people I'm going to choose over, you know, some kid in his basement that has two episodes on his podcast. I'm not going to go establish a relationship with that person when I know that there is someone over here who is actually trying to provide content and value for me. Hopefully that makes sense. Yeah, that's great. Thank you so much for that. I think that totally makes sense. Lots of people, and I've noticed this too, they do start out, they get something going and then it's like I'm not really seeing any return on investment on it and then they give up. But what I think is so awesome about podcasting too is you do it once and it's out there and you don't have to re-record it all the time. Russell Brunson, Alex Charfen, those guys have hundreds of episodes and people can listen to them whenever they want. They're always there. I love that part about it. Also to add in there, is that Russell often says, and it's one of my big things, is that “stories sell, facts tell”. Right? When he says that, guys, if you go listen to any of the best podcasters out there, you know the top ten and you'll go through and you'll start looking through them and you'll listen to them and it was in the first little bit. You'll realize that they go through a pretty common structure, right? I was like that weird kid that really loved English and would rather write a 20 page paper then go through and take a test. Right. And so I really understand that structure is really, really important and so when I would go through it and research and figure out these podcasts, I was realizing that their structure was pretty common and similar and with that being said, what happened is that they will go through and they would establish two principles, right? On average they have at least two principles within a podcast or they hit one to two principals or topics and then after that then they have an average of two to three stories per topic. Right? And so each story is there to sell the topic more than just the topic itself. Right. And I'll give you an example of that as well. In my origin story, right? I was going through and telling you, well I wanted to be a dentist, but actually I realized I didn't want to do that for the rest of my life. There were so many of you that were probably like, man, I realized there was a time that I was trying to do something that I didn't want to do and Coulton himself even jumped on this podcast and said I was in corporate for a little bit and that killed me. There are so many people that are related to that and instantly because of that one topic, we all relate to it and our different aspects. Now, of course, our stories are not all the same, but the stories are relatable enough where it's going to sell even more. It's going to sell the topic more. This topic of, oh my gosh, I can't do nine to five. Yeah. There's this one time that Coulton did nine to five and it sucks. There's this time that Steven did nine to five and it sucked. There was this time that Maria did nine to five and it sucks, and it's like, well, by the time you build out all these cases for this one point, we're going to sell that way faster than if someone just said don't do Nine to five it sucks. Yeah. I guess there's no nine to five psych because Coulton has experienced it, Maria's experienced it, Steven has experienced so many of these people who have experiences with it. That's what's going to sell the actual topic, not just the topic itself. Man, that is awesome guys. That is gold right there. If you were listening to that, you need to go back and re-listen to it because that is gold right there. You'll notice a lot of interviews, even I started out asking about your story, like you were just saying, a lot of interviews are that way because that is how everybody starts relating to you. And then you keep listening. And then they want it. They're like, oh, I relate so well to this person. I'm going to have to keep listening. It's funny because Steve Talks about starting your podcast and how you have to have your origin story as your first podcast. So I did it on mine. Hopefully it was good, but that's totally what I did on mine. And just so I can help my listeners understand who I am and build a little bit of a credibility with them. That's cool you help people do that with podcasts as well. I've actually had a few podcasts just before this about changing customer's beliefs and I don’t know about you, but I think podcasts are such a great way for you to change the beliefs of your customers or to help them understand that maybe the beliefs that they currently have may not be meeting their needs completely. I don't know. Do you have any thoughts on that? Like, about helping people just kill it on their podcasts and blown them up that way? Yep. So as far as going on that, excuse me, sorry, Just so you guys know, Marie did like four or five interviews yesterday. So she's um, I'm kind of pushing her a little bit more today to give me one more interview. So she's has to throw in a cough drop real quick. I can't even imagine. Things that I've seen with customers and how a podcast can affect that guy's beliefs are a great way to do customer research and I know that sounds really funny, but what I love about podcasting is there are so many reasons, but you can go through and take that content and push it out like crazy, right? And repurpose it and take it and get transcriptions and then go through and build out blog posts and then we go on Facebook and Instagram posts and all these different things. Um, and then by going through your stats, if you have any sort of social media stats, you can see what's converting really well. I will tell you as well. Some little trick and tip that I use is that I go through and within the industries that I'm researching for, whether it's mine or for a client or something like that. Topics that are converting really well already. Go through and talk about those. Right? And so I'll go and I'll jump into other industries and I'll see what blog posts for them are converting really well. I'll go see what topics are converting really well, what podcasts are converting really well, which episodes are doing super, super well. As soon as you can figure that out and see what people are already looking for and go do podcast episodes about that, that's going to spike like crazy. That's going to help your downloads like crazy because people are already researched it for those. That's awesome that you do that for your customers. I'm sure that is huge. They probably just love you for that. Now you mentioned that it went to different platforms. Can I just ask a quick question? How many platforms do you usually push to for a podcast episode? Like how many can you even push to? I think it was for one of my clients in the past but we got him up to 27 different platforms. There was a lot that. I was using everything for it, from WordPress to Spotify to iHeart radio. Google play too, you name it, we had it on that platform. And so even now there are times where I'll go through and I'll hear someone say, yeah, there's this new platform coming out and it's called this or that. I'll be like, I can get that out, get a podcast on that platform right now, no matter what it is, I'm always trying to figure out how to get stuff onto platforms. And the reason for that being is that people are really, really concise and I guess consistent I should say with their social media platforms, right? Like I'm an Instagram and Facebook user or like I hate twitter, I hate LinkedIn, I like all those things, but I go through and I push Publish to them because it's not about what I like, it’s what my customers like. It's what people are going to listen to, you know, their desired platform. Right. So that being said, you need to make sure that you are publishing to as many different platforms as humanly possible. If you can go through and push them out to all these different platforms, you’ll boost up the seo to all of them. Right? Then all of a sudden you are going through it and you were creating opportunity for people to find you, to share your stuff, to comment on your stuff, to go through and really hype it up for you rather than you go through and publish to one place. Right. iTunes to this day is the number one podcasting platform, right, and it will be, but there are people who choose to listen on anchor and other people would choose to listen on Libsyn and other people will choose to listen on Spotify and so that being said, you have to have your stuff on all these different platforms. You can find customers that way. It will be your most loyal people, whatever it is, but they're not going to go try and find you. You have to provide the opportunity where they can find it easily. Right? Yeah, totally. Thank you so much for sharing that. I wanted to point that out because I don't think people realize the power that comes behind that and how you can click a button and all of these platforms instantly have your podcast or your episode, your content. I think that's so powerful. The whole thing with marketing and with a good business in general is that you make it as painless of a process as humanly possible. Right? Like you can't have it be this big thing where if you go through and you know, do this and this and then jumped through hoops this way or that way, people are gonna give up by the time you asked them to move their right finger. Right. And so they're not going to go jump through hoops to find your stuff. I myself have gone through the process of where I wanted to go and purchase something and just because it was a hard process I gave up and went and bought it somewhere else. And so I have to make my processes, my availability, as easy as possible for people so they can find me and that I'm easy to find and people can purchase from me easily. That is huge. That is so huge. Thank you so much Marie. I just want to say I've actually learned a lot from you myself, even with the podcast and stuff. I follow you on your Facebook group. I follow your podcast as well, which if you guys aren't following her, you should jump on and start listening to her. And I really wanted to get you on here because I wanted to help business owners, entrepreneurs, to know the power of podcasting and what it can do for them. And what's so cool is you take it like they can literally just record their voice, their episode, give it to you and you just make it happen and make it go everywhere. That's so cool. I like that. Sorry, did you have a comment on that? No, it's way fun. I love it. I love being able to get their stuff ang go through edit and make sure that it sounds good. And then add intro’s and outros and all these little things and then after that I want it to be on as many different platforms as we possibly can find that podcast can be on. Yeah. So she is the expert at this. She can tell you what you need to do with the best equipment, like the mic’s, everything. She knows where it's happening. So if you guys are looking at getting any kind of content out there, podcasting, I would 100% suggest you talk to Marie because she can make it happen for you. Mad respect for you and what I think is really cool too about you is you pushed through and made this happen. I love your story. I was there at funnel hacking live with you and I remember you going and signing up for the coaching program and you were like, I don't know how I'm gonna make this happen. Look at you now. This is awesome. I think that just goes to show what it can do for you if you push through and you make things happen. You don't give up. Not without a lot of temptation to give up, that's for sure. There were many times where I reached out to my brother Stephen or Steve or whatever people call him and I said, man, I think I'm done. Like I don't want to do this anymore. This is really hard. And he looked at me and said, well Marie, what else are you going to do? You know, like lean in and you know, if you weren't going to do this, what else would you do? And I said, I don't know. And he was like, you go back to a nine to five, that's what you do. And I was like, crap, you're right. Dang it, I'm not going to do that. And he's like, alright, well then lean in and make it work, Marie. And so I am a 22 year old college kid who has thousands of dollars of coaching under her belt. So cool. Not from school as well, but you know, I have learned so much in this last little bit. It's been life changing. Extremely hard, you know, I'm trying to balance everything from homework to client work and there comes moments where I'm like, shoot, I have a 20 page paper due tonight, or I have client work that's due tonight. Which one do I do? The client of course. But I have figured out little hacks to go through and do my homework. And if I get kicked out for this, I'm sorry, but pretty much what I do is that I'll go through and I'll take my microphone, my podcasting mic. I'll go through and read a few topics that I have to talk about in my paper and I'll go through and I'll record for 30 minutes straight and then I will get a transcription of it and then I will take that transcription and turn it in my paper. Something that takes people two and a half weeks to write. It takes me two and a half hours. So yeah, not probably the best thing, but you know, I'm just trying to be smart about it. No. Yeah. You know what's funny is I was actually telling my wife the other day, I was like, holy cow, I just did a 4,000 word podcast in like 30 minutes and that would have taken me forever in school. Right. I'm not the best writer. I hated writing. I was not an English guy. I was totally not good at that stuff, but I just did like a 4,500 word podcast that ended up turning into a transcription. I totally could have done that for like papers back in college. Oh yeah. I wish I would've known that hack back then, but that's so cool. I just, I am amazed at your story and I think it's super cool. I think back about my college days and not having any money. I had to figure out something to do and that's when I started my repair business. I don't know if you even knew that, but that got me through school. It's funny, like if you look through a lot of entreprenuers they find something they enjoy, they do it and then they become an expert in it and then they started selling their services in that area for being an expert and then they are just killing it. And then becoming an expert for the people. Yes, exactly. And defining the problem as well as you can. Yeah. Well, awesome Marie, that was awesome. Thank you so much for that. Are there any other, as Steve Larsen likes to say it, “truth nukes” that you want to drop for us today? Um, one last truth nuke, I will put out there for listeners, if you guys are looking to start a podcast, there are several things that you need to get started, one being a good graphic, right? And I can refer you to my graphic designer or to someone else that you might have. That's fine too. So that's really important. You need a hosting service, you're going to also need an intro and outro. Now there are podcasts out there that don't have intro’s and Outro’s and that's fine. However, on the ones that convert really well, I actually have a call to action placed within them, right? And so your intro should have steps that go through and explain who you are and, and kind of like your credibility stance on everything and then you should go through and make sure that you have established some sort of curiosity, some sort of question, right? As you have established a goal and said, hey, join me as I established a seven figure business or something like that. And people are gonna be like, Oh wow. Well, how's she going to do accomplish that? And people are wondering how is she going to do it, right? Literally to ask the question for them because people are going to jump on and they're going to say, who is this person? Why am I listening to them? Should I turn them off? Should I keep listening to them? That happens within the first couple of seconds? So if you answer all those questions for them, then they'll keep listening to you, right? Because they're intrigued on how the heck you're building or how you're going out and building out a business, how you're going about building it, you know, different aspects of your industry and then make sure as well in your outro that you go through and you ask people to rate and subscribe. And if you don't ask your people, they're not going to do it. So ask your people, rate and subscribe. And then the other thing is to have some sort of call to action. You want me to speak in your mastermind? Go to example.com. Do you want a free tee shirt? Go to examplecom. Do you have another question for the podcast? Go to the Facebook group. Did it end up right and go there and really make sure that you have places where you can direct people. If you're not directing your people then you just have a nice podcast, but if you can go and have a place where you're actually providing an opportunity for people to go somewhere, then you actually just might make some money off of it. So yeah, that's pretty awesome. Well, speaking to that, you guys, I'm going to have her on LearningFromTheExperts.com She will be one of the experts that will be listed there so you can go and kind of find out a little bit more about her services, but other than that Marie, where can people find you? What's the best place? Yeah. The best place to find me is probably my Facebook group, which is called profitable podcasting strategies for entrepreneurs. I know it's a mouthful, but definitely getting those SEO words in there but check me out there or Facebook in general or Instagram as well and I can shoot those over to you guys. I'm sure Coulton has a place to put all of that. Yeah. And that'd be awesome. And what's your podcast name again? Is it the Audio Expert? Entrepreneur? The audio entrepreneur? I mean the industry of Russell Brunson, everything is experts. So I just assumed it was the audio expert, you know what I mean? Yep. The audio entrepreneur. That's right. Awesome. Thank you so much Marie for being on here and look forward to people getting to know you a little bit more and just killing it with their podcast, through your service. So thank you so much for being on. Thank you so much Coulton. It was a real pleasure. I really appreciate it. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find pre-approved experts that I've hand picked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.

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132 - (2 of 2) "Profitable Podcasting" Author Stephen Woessner Reveals “How Podcasting Can Build Your Brand; Grow Your Tribe & Get Clients Now” | Ken Newhouse – FunnelTribes.com | Online Business, Marketing, Funnels, Sales Persuasion Coaching & Tr

Get Clients Now

Play Episode Listen Later Oct 19, 2018 40:34

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#130 - Best-Selling Author & Predictive ROI CEO Stephen Woessner Reveals Several Podcasting Secrets That Were ‘Too-Hot’ For His Recent Best-Selling Book “Profitable Podcasting” | Ken Newhouse FunnelTribes.com | Online Business Coaching & Training

Get Clients Now

Play Episode Listen Later Oct 15, 2018 39:07

Our guest for today’s episode is Stephen Woessner; 3-time best-selling author & CEO of Predictive ROI. Stephen’s latest book (Profitable Podcasting) is the focus behind much of our conversation. More importantly, Stephen is going to reveal several podcasting success secrets that were simply “too hot” to be included in the book. So, if you’re considering starting a podcast as a way to grow your business, expand your platform and build a nation of true fans … you’re absolutely gonna love today’s episode.

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E40 Stephen Woessner Part 2 Profitable Podcasting

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Play Episode Listen Later Oct 3, 2018 20:22

Episode 40 brings in my friend and author Stephen Woessner. Stephen is a podcaster that publishes a new podcast daily called Onward Nation you can hear it here https://predictiveroi.com/onward-nation-podcast/, He has also written the book Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. This week we are talking about his new book Profitable Podcasting, and how you can make a profit doing a podcast. Stephen also shared one of my favorite stories.

E40 Stephen Woessner Part 2 Profitable Podcasting

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Play Episode Listen Later Oct 3, 2018 20:22

Episode 40 brings in my friend and author Stephen Woessner. Stephen is a podcaster that publishes a new podcast daily called Onward Nation you can hear it here https://predictiveroi.com/onward-nation-podcast/, He has also written the book Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. This week we are talking about his new book Profitable Podcasting, and how you can make a profit doing a podcast. Stephen also shared one of my favorite stories.

E39 Stephen Woessner part 1 Marketing

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Play Episode Listen Later Sep 26, 2018 18:53

Episode 39 brings in my friend and author Stephen Woessner. Stephen is a podcaster that publishes a new podcast daily called Onward Nation you can hear it here https://predictiveroi.com/onward-nation-podcast/, He has also written the book Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. This week we are talking about Marketing and next week we will tackle his new book Profitable Podcasting.

E39 Stephen Woessner part 1 Marketing

business marketing podcasting platform profitable schmidt onward true fans stephen woessner onward nation profitable podcasting woessner

Play Episode Listen Later Sep 26, 2018 18:53

Episode 39 brings in my friend and author Stephen Woessner. Stephen is a podcaster that publishes a new podcast daily called Onward Nation you can hear it here https://predictiveroi.com/onward-nation-podcast/, He has also written the book Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. This week we are talking about Marketing and next week we will tackle his new book Profitable Podcasting.

Cut Through the "Expert" Hype - Stephen Woessner

Vetting the Hype

Play Episode Listen Later Sep 21, 2018 27:27

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting”. and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

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How to Use Podcasting as Your Ultimate Sales Trojan Horse

Local Business Leaders

Play Episode Listen Later Sep 17, 2018 37:04

Stephen Woessner is the founder and CEO of the Digital Marketing agency Predictive ROI and host of Onward Nation, a top rated daily podcast for business owners. He’s also the author of several books, one on search engine optimization, another one on viral social media and viral social networking. And his most recent one, which we’ll talk a little bit about today is Profitable Podcasting, a podcast marketing book that I just recently read and loved and we’re going to talk some more about in this episode that as well.

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Episode 31 Stephen Woessner on Profitable Podcasting

Business of Craft

Play Episode Listen Later Apr 15, 2018 51:11

Our guest today is our first encore guest on Business of Craft. His first show on lead generation was one of the most downloaded episodes so I invited him back to talk to us about his new book, Profitable Podcasting. Stephen Woessner is the CEO of Predictive ROI, an agency focused on Podcast production, Search engine Optimization and Webinar Creation and distribution.

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006: Profitable Podcasting Strategies for Entrepreneurs with Marie Larsen

Elevate with Kyle Goldie

Play Episode Listen Later Apr 11, 2018 15:46

Stop putting it off! Get your podcast started! Why go through all the trial and error of starting to build your podcast when you can just learn the steps from others? Marie Larsen is one of those people. She's awesome. She's got the background, the experience, and the fortitude that it takes to build a successful podcast - so I've brought her on to have a chat about laying the foundation as you move forward. Whether you're a solopreneur, corporation or you're just wanting to start a podcast to get your thoughts, feelings and opinions out into the world - having a podcast is an amazing way to do exactly that. It gives you a platform to go deep with your knowledge and insight. Listen in and hear what Marie Larsen from the "Profitable Podcasting Strategies for Entrepreneurs" group on Facebook has to say. She's awesome.

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Master Podcasting, Predict ROI and Follow Your Passions with Stephen Woessner

Building a Business that Lasts

Play Episode Listen Later Apr 8, 2018 36:13

There are a lot of people who say they're going to "write that book" or "start that podcast" but never do. Stephen Woessner has done both successfully, all while growing an agency. His newest book, "Profitable Podcasting," has been a huge asset to us here at Building a Business that Lasts. Stephen's podcast, "Onward Nation," has over 700 episodes at the time of this podcast. If you want to learn how to pivot careers, help others, produce a podcast or write a book, Stephen's insights will be extremely useful in this conversation. These books were mentioned in this episode: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItSupport the show (http://buildingabusinessthatlasts.com)

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1921:Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency

#12minconvos

Play Episode Listen Later Mar 16, 2018 13:24

Stephen Woessner- Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 113 countries around the world. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting”. and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.Listen to another #12minconvo

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Episode 690: What “season” is your business in?, with Stephen Woessner

The Art of Passive Income

Play Episode Listen Later Feb 21, 2018 35:30

Good Morning – I’m Stephen Woessner, CEO of Predictive ROI and your host of Onward Nation. And welcome to Episode 690, which is this week’s solocast. Before we go behind-the-green-curtain of today’s topic...I want you to know how extremely grateful I am for your time – and I am also grateful that you have chosen this episode to be what you listen to – to study. Or, maybe you’re taking our podcast with you on your daily commute – or however the lessons we share make their way to you – please know – I am thankful we have become part of your day. Thank you. We all have the same 86,400 seconds to invest today...and the fact that you have chosen to invest a portion of your time in taking this journey with us means a great deal to me. So thank you, Onward Nation. For our time together today...I am going to step us through what I see as the four seasons each and every business owner needs to recognize in order to successfully navigate their company, employees, and clients through as part of the business’s natural life cycle. Every business experiences these seasons – no matter what industry and no matter how successful. And yes, there is some correlation between the seasons we will walk through during today’s discussion and some of the traditional growth models you may have studied in school like Growth-Share Matrix made popular by the Boston Consulting Group. This is the one with a quadrant – grid layout where a business needs to fit inside one of four boxes. One was labeled Cash Cow, one for Star, one for Question Mark, and one for Dogs. A business would be classified into one of the quadrants based on their growth rate and market share. If growth is high and market share was also high...the business would be a star. The opposite of the Star is the Dog quadrant. I like what the Boston Consulting Group did with the matrix. And it is ideally suited for large corporate entities operating in well-defined industries with easy to calculate market shares. That is not most business owners, Onward Nation. It doesn’t fit Predictive ROI and my guess is it doesn’t fit your company either. And in my opinion, business owners need a practical framework for connecting the seasons of their business into their thought leadership – into their point of view – and how these blend together to form cornerstone content that can be used to move any business forward. And also recognizing that there should be healthy period of rest in the business. I will also share some tactical next steps to consider while you and your team are working your way through each season. How you can continue to nurture and build your nation of true fans, how you can continually refine and clarify your point of view, and how you can prepare your business to move onward to reach that next level of success. Okay, let’s dive in. Ultimately, there are three main reasons why I wanted to share this with you this morning, Onward Nation. First...and you may have heard me talk about this before...but I am sick of all the “marketing hyperbole” I hear from digital marketing gurus, business coaches who have never run a business, and consultants who are promising you that their system – if only applied – can give you that coveted 7-figure business. You just need to download their thing, buy their course, or join their super expensive mastermind. These gurus are trying to entice you with their get rich quick promises of following their funnel blueprint or this email sequence – just apply this swipe file into your campaigns – and WHAMMO – you too can have a 7-figure business just like they do. Um, no thank you. Here’s the reality, Onward Nation... Of the 28.1 million businesses in the United States...only 4 percent of them ever reach the $1 million a year in sales. Yep, just 4 percent. With that said...there are certainly legit experts – those who have truly done it before. But the different is that a true thought leader has a fully transparent body of work that is easy to see. You can review and scrutinize their track record...and their content is true thought leadership versus a self-aggrandizing YouTube channel. You can easily see how they have built a business of their own and how they truly work in the trenches with others to help build a client’s company. Onward Nation, growing a company to $1 million in sales is a big deal – and if it is one of your goals – super awesome! But to get there...you need to remain cognizant of the fact that your business will go through a healthy process of seasons so you can stay focused and ready to deploy your precious resources at the right time – hence the importance of today’s discussion. Second...I want to help you set expectations on timeline because there is so much glitz and glam surrounding success today that it is really easy to fall into the trap that success can happen overnight. And even when we logically know and conceptually understand that success takes time and a whole lot of hard work – we can see a business or a celebrity and think, “Wow...how did that happen for them so fast?” Because we fit all about their behind-the-green-curtain backstory – we only see the flashy front of stage. Here...let me give you two quick examples. Dwayne Johnson and Kevin Hart are two of the biggest names in entertainment right now – and earners – in Hollywood. So they are great examples of the point I want to make. With Dwayne, aka The Rock, one of his first starring roles was a movie called The Scorpion King back in 2002...16 years ago, Onward Nation. And before that...he was a professional wrestler from 1996 to 2004. But...for the better part of 21 years, Dwayne Johnson has been perfecting his craft to the point that he was one of 2017’s highest paid actors earning $65 million. He has also built a nation of true fans, who flock to see his latest blockbuster when he shares snippets of the film in his daily posts with his 100 million Instagram followers. The Rock deserves every ounce of his success – it’s fun to watch from the outside looking in – and he is the furthest thing from an overnight success. He is now reaping the harvest of his 20 plus years of sowing. Or how about Kevin Hart? He has been perfecting his comedy craft since 2001. Kevin was cast as The Rock’s co-star in two recent movies, including the international sensation “Jumanji”. And not only did the starring roles represent success for Kevin Hart all by themselves...but...they also helped further expand his profile and fan base to where he is now breaking box office records with his current comedy tour entitled, “Irresponsible.” Kevin and his team sold an unprecedented 500,000 tickets during the first week of opening. And he now has 57 million Instagram followers. When I look at Dwayne Johnson and Kevin Hart, I immediately want to know the behind-the-green-curtain of their success...their team...their systems...their practice sessions...the training...the preparation...and all of the hard work...night after night...all the doubt when they must have thought they wouldn’t “make it”. And yet they kept work through the seasons and they did it for decades. Because they knew that was the price that success required to be paid in order for them to get them to where they are now. How they persevered. How they ignored the naysayers. How they kept pushing. I respect that level of dedication to their craft and what they wanted to achieve – but interestingly – if I were to interview them for an Onward Nation episode – I suspect they would both say that as good as things are for them right now...they likely feel like they are just getting started. Both are legit business owners – not just on-screen talent – so watch what they are doing, Onward Nation, and how they are executing every day. It is mastery and discipline at work. Third...I wanted to walk you through the seasons so you can had a roadmap for building your business in a strategic and thoughtful way. A blueprint that helps you build a nation of true fans around your point-of-view, around what makes you unique, your thought leadership, and the value you and your team deliver for clients. Okay, so let’s dive into the four seasons that every business, and every business owner, needs to work through. Season 1: Get back to basics In my opinion, this first season is experienced when you need to ignite new growth in your business – and – when you have just reached that next level. Getting back to the basics, which I believe are re-grouping with your team, skills training, evaluating the resources on your current team and making additions or adjustments, revisiting your point-of-view, how your POV is driving what you earlier defined as your three uniques, and how both are driving your cornerstone content. As a quick aside, Onward Nation...if you want more detail on POV, three uniques, and how they blend to form your cornerstone content...just go back to Episodes 676 and 659. You will find some good step-by-step detail in both episodes. So if you just completed a successful business development campaign, launched a new product or service, attended a major trade show and rolled out something innovative – as a result – achieved that next level of your business you are likely now in Season 1. Versus...continuing to push and push in order to move to yet another level. Onward Nation, more companies go out of business from indigestion due to too much opportunity versus starvation and not having enough new business to keep them alive. So if you reached that next level – awesome. Take some time to celebrate and evaluate how you got there by asking yourself some key questions. Review how your team performed – and more specifically – what skill sets were critical to your success? And do you have enough capacity in that skill going forward? What value did you deliver to customers? What feedback did you receive from customers? What feedback did you receive from vendors? How many new customers did you take on – and why? How many customers did you lose – and why? What about your sales pipeline worked really well and what didn't? Did your pool of prospects grow and why? Did you social media ecosphere grow and why? Or...maybe the reverse is true. Your business has not reached a new level on the upside but instead has reached a new low. Well, the questions we just covered apply for your business, too. So no matter if you are coming off some massive growth – or some massive struggles – Season 1 is the reset. We all need a reset – to clear away all the clutter and to then focus on renewal and moving forward. It is part of the Law of the Harvest. Just think about that for a second. Say you are farmer and you just had a record harvest – more corn – more potatoes – more produce than you have every harvested from your fields in the history of your family working the soil for decades. You put new technology, new tools, and a new team into place the resulting yields we off the charts. But now the harvest is over. It is time to get back to the basics and prepare for next year’s harvest by working through the same evaluation process I just shared with you. Or, let’s say you’re the farmer again and you just had the worst yielding harvest ever in the history of your farm. What do you do? You get back to the basics and prepare for the next harvest and setting yourself and your team up for success during the next harvest period. Season 1 is critical to Season 4...it is the Law of the Harvest and it is alive and well on the family farm just as it is in your business. You cannot experience massive growth year after year without coming back to Season 1 and renewing...and getting ready for the next harvest. For example...at Predictive ROI...we recently experienced a leveling up...new clients...new teammates...a successful launch of our latest book, Profitable Podcasting – and thank you for all of your support, Onward Nation – I am so very grateful for your helping in making the book so successful...becoming a #1 Amazon.com best seller list in 18 hours was awesome. We had an excellent Season 4 harvest. And we are not done growing Predictive ROI – but we do need to take a brief pause and realize that we are now in Season 1 so that we can prepare for our next Season 4 harvest. So this week...Erik Jensen and I – my business partner at Predictive ROI – we met up in Austin, Texas – he flew in from Salt Lake City and I flew in from La Crosse, Wisconsin for five days of business development – meetings with several of our Predictive ROI clients and then Erik and I are also investing 2-1/2 days with our mastermind group that consists of other agencies owners – as part of the Agency Management Institute. The 12 owners in the mastermind all refer to our group as Velocity – and I absolutely love the owners in the group – and this is the perfect Season 1 activity for Predictive ROI...as we plan our next iteration of Seasons 2, 3, and 4. Season 2: Sow your seeds for long-term Let’s stay with the farmer example as we walk through the other seasons. In Season 2...again...no matter if you just reached a new level of growth in your business...a record harvest...or...you are grinding in order to rebuild...Season 2 is all about sowing. Season 2 is about generously sowing the right seeds, in the right amounts, and in the right areas in order for new growth to occur. According to the Law of the Harvest, we will only reap at the time of harvest what has been sown. So if we have not been generous in helping clients grow, helping our prospects learn and develop all without some hidden agenda, and to generously share our time with our teammates, then how can we expect that our harvest in Season 4 will be abundant? In addition, the Law of the Harvest also says that we will reap the same in kind as we sow. Or, to say that another way...you cannot share small tidbits of your knowledge with your prospects and then expect abundance at the time of harvest. You cannot give pennies and expect dollars at harvest. But also remember this...the Law of the Harvest also says that you will reap more at harvest than what you sow. So your generosity with customers, clients, teammates, vendors, and all of your other stakeholders during Season 2 will pay big dividends during your harvest. So if your business is struggling...should you be financially frugal during Season 2? Yes, absolutely! That is part of being a good steward. But what you should also do is to creatively find ways to share your wisdom and expertise with your clients and prospects – to sow seeds – to build your list – to share your thought leadership – to guest blog – to write that book you have been wanting to write and share the content for free with your clients as a sneak preview and special thank you. Build a rockin’ awesome Instagram account – follow Dwayne Johnson and Kevin Hart – and watch what they are doing – how they let their followers into their lives – they have pulled back the curtain – you can do the same thing with your prospects and clients. And yes, you don’t have 100 million followers – so what – you have the number of seeds you need for your next harvest. You just need to get out there and sow them. Season 2 is all about planting your flag – your POV in the hearts and minds of your customers and prospects...and you do that through sowing seeds – as many as you can – through your cornerstone content. You can do this...I believe in you, Onward Nation. Season 3: Tend to the new growth If you have done the hard work of Season 1 – put the plans in place and have been diligent about sowing the right seeds and in the right amounts during Season 2...you will begin to see signs of new growth. New opportunities will begin to come your way. New prospects will invite you in to present your services, to share your story, and to discuss how you and your team might be able to add value to what they are trying to accomplish. You will start to meet prospects at trade shows who come up to you and say, “Hey, I have been listening to your podcast – or watching your YouTube channel – or reading your blog – or – I have been on your email list for a while now – and I really like some of the things you have been sharing and was hoping we would have an opportunity to meet at this show.” Or...how about this, “I knew I just had to attend your workshop because every time I turn around with a problem or crisis in my business – there you are – ready to be helpful.” Okay...how awesome is that, Onward Nation? And those are all signs of new growth. New opportunities that need to be nurtured – and when that begins to happen – you will know you are firmly planted in Season 3. It is time for you to water the seeds you have sown, get down on your hands and knees and pull the weeds, gently till the soil to let more air in on the roots, and to prune the growth you are now seeing. All of this hard work – getting into the trenches with your community – with your audience – with your nation of true fans is critical. It is the right thing to do in order to remain congruent with the person who just did all of the Season 2 sowing. And, you need to remain congruent with the Law of the Harvest. If you notice growth and don't water it...or pull the weeds...your new growth will dry out and die. But oftentimes, I see business owners do the hard work of Season 1 and Season 2 and then expect that the floodgates of the abundant harvest will now come flowing into their business – but that circumvents the law of the harvest. Nature doesn’t work that, way and you cannot expect that the natural laws that govern relationships will work that way either. So respect the process. Season 3 must be followed if you want to have an abundant harvest in Season 4. Season 4: Harvest and reap what you sowed Okay...now Season 4 is here. It is time for your book launch, it is time for your product launch, it is time for you to roll out your new service offering, it is time for you to unveil your latest innovation to your sales team at your private event at the industry trade show – something you and your team have worked so hard to achieve...yes!!! It’s here...THE HARVEST. And if this is where you are at right now, Onward Nation – congratulations – please know – I am super happy for you. You didn’t move into Season 4 by accident. You didn’t wake up one day in Season 4 without some serious hard work – so virtual high five – I respect your effort and hope the abundance of your harvest overflows. Just like the farmer doesn’t wake up one day in early August and say to his team... “You know what I think we ought to do today – let’s go pick some corn!” And then they look out to a field without any corn – covered in weeds – not going to be a good harvest. But, if the farmer and his or her team have done all of the hard work in Seasons 1, 2, and 3...they should be ready for an abundance harvest. And they also know that as soon as all of the hard work of the harvest is complete...they will immediately move back into Season 1 because the preparation for next year’s harvest begins. So just like with the Law of the Harvest – the seasons your business experiences will follow a similar pattern. However, I also want to make sure I clarify that I am not suggesting that the seasons are an annual cycle for your business are they are when we are talking about growing corn. You may have an abundant harvest in Season 4...move into Season 1 for planning...and then move through Seasons 2 and 3 to prepare for the next harvest...all in a matter of a few short months. And for your business or the dynamics of your industry – that may be possible. Or, Seasons 1, 2, and 3 may take you a year or two to get through...especially if you are coming off a harvest that did not produce the results you wanted. You did not receive great feedback from customers. You realized that you might need to make some adjustments to your team to level up. You noticed some adjustments to your product or service to make sure it is properly aligned with the cornerstone content you are producing. Or, you have now realized how important it is to get clear on your POV, your three uniques, and why you should be sharing cornerstone content on a consistent basis to add value during Season 2 – sowing your seeds. Regardless of what season your business is currently in – please know – being aware of the Law of Harvest can help you move your business through the seasons – and onward to that next level. I wish you much success during your next harvest, Onward Nation. So with that said...I again want to say thank you. Thank you for being here and generously sharing your time and all of your feedback so that we can continue to get better each and every day. We will be back tomorrow with another helpful episode with Jeff Hyman as my guest. I know you will find the conversation with Jeff helpful because shares insights and the economics around recruiting rock stars for your team. You will not want to miss Jeff Hyman. Okay, Onward Nation – until then – onward with gusto!

Why Full Transparency Is A Big Deal

Play Episode Listen Later Feb 1, 2018 40:00

In today's episode of The Art of Passive Income, Mark and Scott talk with Stephen Woessner—founder and CEO of Predictive ROI. He is also the host of the Onward Nation podcast in which he has interviewed an impressive list of over 500 guests, including Kevin Harrington from Shark Tank, Gary Vaynerchuk, and Jay Baer… just to name a few. Stephen, who has been featured in Inc. Magazine, Forbes, Entrepreneurial, and The Washington Post, is a digital marketing authority, entrepreneur, speaker, and educator—he teaches companies and organizations the 8 Money Draining Mistakes and how to fix them, increasing the financial return on investment in the digital world by 200 to 500% or more in 12 months or less. He is also a bestselling author of three books: The Small Business Owner's Handbook to Search Engine Optimization Increase Online Sales Through Viral Social Networking The third and most recent book was still in production when this episode was recorded. Stephen describes it as, the deepest most comprehensive book on the planet with respect to podcasting, and how to build your business using it. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Profitable Podcasting is an in-depth curriculum that lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Stephen, who loves teaching others, believes that full transparency is the best approach. Listen in as Stephen shares why he wrote the book in lieu of teaching the program as a paid course. Plus, he shares how he developed the 8 Money Draining Mistakes, which are: No baselines or S.M.A.R.T goals Lack of distinction High bounce rate SEO done poorly Not knowing your customer Poor customer experience Too much institutions speak Ambiguous calls to action Also, find out which three past podcasts guests would he like to have over for dinner and what would he would ask them. Stephen is not only a big deal, he is the real deal—and not only is he transparent, but he runs his business with integrity as well. There is a lot to be learned from Stephen Woessner! Listen in now. TIP OF THE WEEK Mark: Learn more about Stephen by going to his website at PredictiveROI.com. Scott: Read the book, Act Now!: How I Turn Ideas into Million-Dollar Products by Kevin Harrington. Stephen: Read the book, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Talking with Your Ideal Client with Stephen Woessner: Lead to Succeed 10

Lead to Succeed

Play Episode Listen Later Dec 20, 2017 34:21

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 113 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting”. His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

ceo entrepreneur forbes washington post magazine succeed ideal client stephen woessner predictive roi onward nation profitable podcasting

Episode 7: Mentorship is Critical in Your Business, with Stephen Woessner

MYM Your Business: The Brutal Truth

Play Episode Listen Later Oct 4, 2017 32:50

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the recently released Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Hi everyone, this is Colin Sprake with MYM Your Business: The Brutal Truth. Today, I have a real special guest with me on board who I'm going to ask some really key questions, so make sure you have a pen and paper handy because when I go to ask these questions. I'm not asking them to be simple. I want these people that we bring on the show to give their expertise, but also to dive deep and also give the brutal truth of how they got to where they got to today, so you can get some really good nuggets of information. So as you listen to this, if you're in your car, jogging, what-have-you, make sure that you do take notes and relisten to the shows because I am all about implementation. Remember, knowledge is not power, knowledge is potential power, implementation is power. So welcome, let's get rocking and rolling. I have Stephen Woessner with me today, who runs a company called Predictive ROI. They really go out and make people's lives so much easier around podcasting. In fact, here at Make Your Mark, we use the services of Predictive ROI and Stephen and his team, to get our podcast to the next level. And of course, they have their own podcast called Onward Nation. It’s really, really awesome, and I want to welcome Stephen today. Stephen, give our listeners a little bit about who you are and what's got you to where you are today. Well, first of all, thank you very much for the wonderful invitation. I mean it's a joy, it's a privilege, it's an honor to be one of your guests, one of your esteemed guests and I just really, really appreciate it Colin, so thank you. You're so welcome. Oh my gosh. A little bit about me, you mentioned Predictive ROI already, Onward Nation, just some additional context. We have listeners in 113 countries, 20,000 email subscribers and we've had the good fortune of being able to interview some of the most amazing, top business owners in the country, to be able to learn how they think, act and achieve. And we've been doing it now for well over two and a half years. I think we've aired just shy of 600 episodes and it's just been a game changer for our business, but also just me personally, being able to hang out with really smart, amazing people like you Colin and others, and so that's just such a gift. I come from a long line of entrepreneurs. My grandfather immigrated here from Istanbul, Turkey in 1920. He couldn't speak the language, had $10 in his pocket, and after 6 years of being in the country, owned his own restaurant, went on to a career of 42 years in the restaurant business. I come from Kent, Ohio. Predictive ROI is my fifth business. Immediately after high school, I spent four years in the Air Force, then went through school and so forth. Entrepreneurship is in my DNA. It's part of my roots and so it's just such a privilege to be able to do what it is we do, every single day, and being able to serve amazing business owners like you and others. What a gift. Thank you Stephen, and it is really a gift. I mean, at the end of the day, for our listeners out there, I really wanted them to understand that entrepreneurship takes work. Most people think “I'm going to become an entrepreneur.” Even starting a multi-level marketing company or direct selling business, people think, "I'm going to become rich overnight." It take serious fricking work to be a really good business owner and as we grow and as I've grown in my own business, I started to realize there's been some things that I wish I'd known right in the beginning, Stephen. And this is what the challenging part for me is, is that I want our listeners to understand that there's certain things that I've learned. You as a great business owner in a long line of entrepreneurs, all the way from 1920, your granddad from Turkey, there's things we wish we'd learned 20 years ago. Maybe 30 years ago. So I want to get right into this today and ask you, if you would like to say, "Here's the most brutal thing I've learned, which I hope no one else who's listening to this ever does," maybe some people have done it already, which might be the challenge. But what would be your one piece of key information to say, "I wish I'd never done this and I wish I'd learnt this decades ago, because I know I'd be in a different place today." What would that one massive learning experience be for you Stephen? Yeah, I think it really revolves around mentorship and mentorship is a really big deal for me, and now I take it so much more seriously than I ever did. It's probably because I had several really colossal failures that cost me hundreds and hundreds of thousands of dollars, both within Predictive ROI, as well as previous companies. And it isn't that I didn't have access to the right mentorship or that I didn't have the right opportunity to learn from some of the best of the best. For example, at Predictive here, early on in our business, Darren Hardy, former publisher of Success Magazine, but he was publisher of Success at the time, he was on our Board of Advisors for 12 months. I was in the trenches with him, in person, on phone calls, at events, and working with him just one-on-one in hotel rooms, trying to get stuff done for this event that we were planning at the time. And he gave me great mentorship and great advice, really tactical, and I didn't do any of it. I didn't execute. So when you were talking at the top of the show about how knowledge is not power, it's based on execution, I have felt that in my wallet to a very deep degree. So here's one of the best minds in marketing and leadership and time management and a litany of expertise and he's telling me what I need to do and I don't do it. Ultimately, it cost me a couple hundred thousand dollars. Really dumb. And so it's not that I didn't have the information available, it's that I didn't do what you are encouraging your audience to do and that is execute. So mentorship plus action is something I will always, from here on out, put those two ingredients together. I don't understand why people are like, "I don't want to spend money on mentorship. I don't want to invest in mentorship." You are fricking crazy, if you're listening to the show thinking that way, because mentorship to me is what you must invest in because people have had the experience already. You hear Stephen here who has bashed his head against the wall and said, "I didn't take action." One of the biggest gurus in this industry, Darren Hardy, you got advice from him, but didn't take that advice. I know you're going to really drill into this Stephen, but what would you do differently, in terms of going forward? I know you're going to say, "I would definitely implement," but what would you maybe have done differently around any of those relationships, your board of advisers and really around the mentorship. Implementation is one thing, anything else you would let our listeners know, that you would have done differently around the key mentors that you've had in your life and continue to have in your life? I think I can answer that in a couple of different ways, I'm happy to break it down as granular as you'd like to go and as transparent. I believe freely sharing, whether that's the good stuff or the bad stuff and we really learned with the bad stuff sometimes, and so to get even more specific about Darren. He and I started off our Board of Advisors relationship because I attended one of his events, the high performance forum, two and half days, there was just 23 of us in the room with him and that was exceptional. Then a couple months later, I was back in San Diego. He and I spent the entire day together, just he and I in a hotel suite, and we're just kind of mapping out the next level of the business and that was really, really great. And then we got together again a few months later and we shot a video together, where he interviewed me about some of the eight money draining mistakes and the eight money making opportunities, and then through all of that, we had monthly checkpoint calls, as well as email exchanges and that kind of stuff. It revolved around this event that we had scheduled for January of 2014, called Predictive ROI Live, where literally I guaranteed and rented, or I should say booked, 350 rooms at the Ritz-Carlton in Orlando, Florida. It's a 425 room hotel, so essentially, I booked the entire hotel for this event. 1,000 room nights, yeah, it was a 2 million dollar operating budget, 2 million dollars. And so I put it all on the line and I mean it was insane, the amount of risk and so forth. And Darren in a phone call says to me, "You have to be either the gutsiest person I've ever met or you might be insane." And so then the question, the mentorship question he continued to ask me every single time we were together, which was often. He was going to be a speaker at the event, along with Gary Vaynerchuk, along with Avinash Kaushik from Google, along with Don Yaeger and Scott McCain and myself, of course, and then several others. Darren would say to me, "Look, I get the fact that this is going to be a cool place and all of that. Why would anyone want to come to this event?" I'm like "What do you mean why would anybody want to come to this event? It's at the fricking Ritz-Carlton and Gary's going to be there, you're going to be there, Don, Scott, me, Avinash." He's like, "Oh for Pete's sake. Do you think that somebody is really going to spend $8,000 to come listen to me?" Meaning him, "Yak about stuff? Why would anybody come?" And I'm like, "I don't know." He's like, "Okay, well that's dumb. You have to get that figured out." And he asked me that question every single time that we were together and I could never answer it. When we opened it up for registration, out of 350 seats, Colin, we sold 3 seats. Wow. Pretty intimate meeting, right? Extremely intimate. Exactly, so we had to cancel it, and you know what? The Ritz-Carlton, when you cancel a 2 million dollar event, they go, "All of those hotel rooms that we had reserved, you still have to pay for those." So $200,000 out the door because I didn't answer the question that he always asked me. It wasn't his fault; he asked me every single time that we were together and I never answered the question. Stephen, that's what the fascinating part for me is, we have these mentors that ask us those key questions. For me, those key questions are really important. I'll never forget when I met with one of my mentors here in Vancouver, I actually met him across the border, he was just across the border in Ferndale, Washington. He met me in a beautiful restaurant out over the water and I got to the meeting around, maybe 15 minutes before he got there, so I got myself comfortable, got the table sorted out, was super excited for my mentorship meeting. His name's Randy and Randy walks in and he says, "Hey Colin, how's things going?" I said, "Randy, things are awesome," and the next question he said to me was, "Are you paying yourself what you want and are you having the time off that you want and are you spending your time with your family that you really, really want?" And I said, "Hell no, Randy." And he said, "Well, then things suck in your life. I want you to think about it," and he walked out of the restaurant. And I said, "Where are you going?" And he said, "You need an hour and a half to think about those three things because things aren't that fricking awesome. You think about it and phone me in an hour and a half's time and tell me what decision you're going to do differently to get those three things happening in your life and stop BSing yourself. Things aren't that awesome." I was like, "Wow." But that Stephen, that to me is mentorship. Mentorship is not meant to be love, and I hug you and you're awesome and you're beautiful and put up with all your BS. Mentorships are meant to be that size 14 shoe with a very pointy toe that fits into most places that people I enjoy. So for me, it's like sometimes, I always believe that if you were mentoring me or I was mentoring you, we will always love each other, but we don't always have to like each other. And that's what true mentorship is. When people get you really thinking about where you're going, what you're doing. So I'm a big fan of having great mentors in our lives as well, just like you are, and I have four personal mentors right now that are mentoring me in different areas. One is mentoring me in health and fitness and another one is mentoring me in systems and processes in the business, and the other one's mentoring me, sometimes just in mindset. So for me, as you've grown and continue to grow Predictive ROI and you continue to move forward, what would you say, in terms of mentorship, are your next steps in mentorship? What are you looking for? Where do you think your biggest weakness is right now in Predictive ROI and are you to bring a mentor in to assist you with that weakness? Boy, excellent question. Wow, and that just really cuts to the heart of it, doesn't it? I mean that's the key, being able to identify weaknesses and then being able to say, "Okay, who has done this really, really well and what can I learn from him or her," that can plug in this hole, gap, whatever metaphor you want to use. That's really using mentorship smartly. So the biggest weakness that we have right now in Predictive ROI, we have 17 people, we're adding probably 2 or 3 more by the end of this year. So let's call it 20 by the end of the year, but we're looking to add about maybe 15 to 18 people by the end of next year. So essentially, we're essentially doubling in the next 12 months, let's just call it that. And and so with that, we've spent a lot of time and effort and money investing in our culture. One of my mentors, his name is Colonel Bernard Banks and he recently retired from West Point, but he was in charge of the leadership curriculum at West Point for a number of years. What he said to me was, when I spent some time with him along with some others at West Point for a day last year about 18 months ago, he said to me, "You know what we do with our cadets here? We are responsible for hugging them," and this is the United States Military Academy, right? So when he says hug, I'm like, "What?" And he says, "We are responsible to hug and push our cadets. It's important for our cadets to know, that as their mentors, is that sometimes they need a hug. Not sit by the fire sing Kumbaya, but that we got you. That you're okay and you're in a safe place, and then it's our job to also put on that size-14 boot in this case and sometimes kick them in the rear when they need to be kicked. Hugged when they need to be loved and to know the difference between the two." I'm like, "Okay." So as we continue to grow, we need to look for those opportunities to keep our culture intact and making sure that we hug and push our teammates to continue to grow and develop and mentor each other and be great teammates. So that's a big challenge for us. We're aware of it and we just need to, using your word, execute. Okay, so what is the executable item here? What are you going to be doing that between now and the end of the year, maybe into next year, to maintain the culture. So what kind of mentorship would you be putting in place to make sure that you get to where you need to be? Excellent, and we just actually realigned our mentorship program, Tuesday, last week, my leadership team and I were in Boston, working specifically on this. First of all, the two most valuable words within Predictive ROI are team and mate. So every single teammate has a mentor assigned and every single teammate meets with his or her mentor, every single week for a mentorship session. So every single day at 8:45 central time, we all dial in and we spend virtual time with one another. We have seven, excuse me, seven different cities across the U.S. where we have full-time employees, and we're in every single time zone in the U.S. So because of that, we all dial in, virtually at 8:45 central time, we spend fifteen minutes with each other, so we can visually see one another. And then each week, each teammate meets with his or her mentor for an hour-long mentorship session. I then spend an hour long meeting with my business partner, Erik Jensen, and we spend mentorship both back and forth. He mentors me, I mentor him and then on Thursdays, we all spend two hours together, virtually, where we go through strengths, weaknesses, problems in the business, things that need to be addressed with clients and so forth. And then each year, because again, we're virtual, we do two meetups every year. One in La Crosse, Wisconsin and one in Disney World. So La Crosse Wisconsin is in August and then Disney World is in January, where we all physically get together and have a little bit of fun and tackle it. So every single day, in every single week, there is active mentorship going on and it's hug and push, every single session. Beautiful man, and so I'm going to dig a little bit deeper into that, because I love this stuff and I know our listeners out there probably thinking, "Wow, Stephen, a lot of time goes into building culture and spending time with mentorship sessions and what-have-you. Where do you find the hours to actually do your work, when you have this happening?" But the key thing for me is, I want our listeners to understand that if you don't put these things in place and the mentorship doesn't happen, then a lot of times, there's inefficiencies that creep in, poor culture, you get cancers in your business. You only have to have one person that's a cancer in your business to destroy your entire good team members as well. Just like cancer grows within the body, one cancer cell can make really great cells become cancerous as well. So, talk to that in terms of the investment of time into mentorship within your own team. How does that translate into dollars for your business, leading to your business being more, more successful? So our listeners out there realize, yes, you need to put the time in to get the rewards out and not just always be thinking if I don't see you sitting at your desk eight hours a day, then we're not making money, we're not being efficient. Let's talk to that a little bit, in terms of what do you see this investment of time and energy, how does it translate into growing your business and being more successful? Okay, the first layer, it's going to sound a little bit flippant. First of all, you ask a very, very good question, and I've been asked that same question before by other business owners. And so my initial response is, would anybody ever say, "Wow, Colin, you spend too much time being a dad." No one would ever walk up to a mom and say, "Man, you spend way too much time being a parent." And that's exactly how I look at mentorship. How can I possibly expect that we have a high-performing team, if I don't invest in them? With not only money and professional development and all of that, but my time. We constantly see reports and surveys and statistics that the fourth most valuable thing that employees want from you is compensation. The number one thing that your teammates want from you, above anything else, is your time, attention and love. And if you don't give that to them, then you're really creating a hunger in your business. So we all have seen numbers about retention and people leave bosses and how expensive it is to replace somebody. I am a firm believer that if you invest in your culture, not only will you fix the retention problem, but you'll add dollars to your bottom line, because you don't have to replace people. Your teammates will truly be teammates, they will back each other, they will work weekends, they will protect one another, they'll take bullets for each other, they'll defend each other, and that is a valuable thing. From an ROI perspective, I look at that as investing in the emotional bank account, because when I go to Louie on my team and I say, "Hey, you know what? Boy, we're really slammed on this project and we have to get this out and it looks like you might need to work the weekend in order to be able to get that done for our client." And Louie doesn't fight me on it, Louie says, "Game on, I'm full of joy. I'll get it done." And the only reason is because we've invested so much in the emotional bank account, and when I need to go to a teammate and say, "You know what? Your performance on that last project wasn't up to your standard. It wasn't to the client's standard, it wasn't up to my standard and I deserve your best, the client deserves your best. You know what? You deserve to do your best. So let's talk about that." And then the person on the other end says, "You know what? You're totally right. I'm going to fix that." And it's only because we've invested in culture and the hug and the push, that we're allowed to have those types of conversations without somebody getting defensive and argumentative or just leaving. So I think mentorship as a leader, is one of our most vital priorities in how we add value into our business and our team. Wow, that's great man. I look at it Stephen, from my side too. I mean, a couple of weeks back, one of the episodes, I really spoke about culture and what we've created here, even here at Make Your Mark, because I'm a big fan of creating an amazing culture as well and really spending time with the team and assisting the team to that next level. And I think a lot of people don't realize, for me even in my business, I give every team member, the day they join us as a full-time staff member, they get five weeks of paid leave a year. Wow. And people say to me, "You're crazy, Colin." No, I'm not crazy. I know that people need to recharge their batteries. If you don't recharge your cell phone, of course it doesn't do anything for you, it becomes dead and useless. Well, the same thing happens with your team. If you don't allow them to have time off and allow them to have fun while they're at the office, I mean, I have a cafe at my office that people can go into the cafe and take whatever they want out of the café. It's there for them to use because sometimes they run out of the house in the morning and they don't get breakfast. So great, they come to the office, there's cereal there and whatever they want. Any kind of food or health foods and health snacks as well, that they can then take advantage of, because that creates an amazing culture. So for those of you listening, just think about, what culture are you creating? Even if you're just a single solopreneur, as you start out and you start to hire people and get them on board, your culture is really important. Because then you have you staff retention. In fact, I'm a big believer, Stephen, you might laugh about this as well, people always talk about your customers only remember the experience with you and how you made them feel. Well, that's okay, I agree with that fully, but those two statements go into every area of your life. They go into your employees at your office, they need to remember the experience that day and how you made them feel at the office. When they go home, what are they talking around the dinner table about? Are they talking about how much they hate you as a boss or how much they hate the company and how much they're going to look for another job? Or are they sitting around the dinner table going, "You know what? I love my company, I love my boss," or not even boss, I don't like the word boss, "I love the team I work with." And you know what? I want people at that dinner table to go, "I want to come work for the company you work for," because then you know you've created a great culture. What would you say to that? I would give you a big Amen to that. That's 100%. And I think that the companies you have the good fortune of working with and mentoring and that are part of your group in this amazing community that you have built, I think many of them, if not all of them share that same sort of ideal or value system, if you will. Because it's that important. Look, you can choose to not do this, right? Speaking to your listeners in your audience. You can choose not to do it, that's okay, but I'm telling you it is an incontrovertible fact that Gallup studies this every single year, in nearly 70% of your employees are either disengaged or actively disengaged. Meaning that a large chunk of your employees are actually doing subterfuge every day. They're actually working against you. Your own team. And so not doing what Colin is recommending is silly because the companies that win are the ones who master what you just said, Colin. Wow man, thank you for that. On a previous episode, a couple of weeks back, we actually spoke about this in detail. If you want to learn more about it, go back to one of our previous episodes and there's a whole episode just on building amazing culture, and the key things we do here at Make Your Mark. So Stephen, thank you so much for be here today and being with me on this episode. As we leave today, I know mentorship is really important to you, but if there's another piece of advice that if I was sitting in front of you and let's say you were on stage, and there was a big audience, and it was like Stephen, you have one piece of advice to impart upon all of us, because after you've given that piece of advice, you will no longer be around to give this advice to us, what would that one piece of advice be, that you would say you'd be crazy not to do this. And I want it to be outside of mentorship. Just one real nugget that you'd be like, "My goodness, please people," in business, in life, whatever it is, I don't care what area of ... because remember, our personal life sucks, probably our business sucks too. So really, at the end of the day, what's that one piece of advice that you'd be like, "I'm burning in my seat as Colin says this," just give this piece of advice, because if going forward, I would just love to make sure that I don't make the same mistake or look at things differently. What would that one piece of advice be that you're like, "It's the most important piece of advice I've learnt in my entire life." Well okay, so let's think about something outside of mentorship. Let's think about business development, biz dev. I mean, if it's not on everybody's radar screen as a business owner, it really should be. Oftentimes, business owners don't pay attention to biz dev because it's not a burning pain point until you lose a client, you lose two clients, whatever. A big tax payment comes due and you don't have the funds and then it's like, "Oh, holy bananas, I need a new client or two," or whatever. And so my biggest piece of like non-mentorship advice would be to create a consistent biz dev program that focuses on your dream 50 prospects. And if you don't have a list of your dream 50 prospects, then that's the first place to start, identify a list of the dream 50 companies, the companies you would love to work for, and the person within that company who is your decision-maker -- the person who has the approval authority on whatever it is that you provide. Make the dream 50 list and then make it very detailed or granular with a person, first name, last name, email address, all of that, connect with that person on LinkedIn, and then devise your own, what we like to call, the Trojan horse strategy, which is essentially how are you going to connect with that person? Whether that be through a podcast interview, a blog interview, a video interview, a something. What are you going to be able to leverage to use as a way to open the door, to have a private conversation with that person? And then what are you going to do downstream from that thing, that interview, that interaction, that is going to demonstrate your smarts in a value-give way? Not like yak, yak, yak, I'm really, really smart, you should work with me. No. How are you going to add value to that person, maybe over the next 2 to 3 years? But if you don't have a biz dev program that is focused on your dream 50 and your competitors do, and they're also matching with culture and mentorship, that's going to be a problem. Absolutely agree with that. Wow, what a great nugget to end off with today, and for me, it's just been a great, powerful interview with you today because of course, you're extremely smart at what you've done and what you've created with all the different businesses over the years, and for our listenership out there, please, take these nuggets from your notes and go out and implement because there's some key little pieces in here to really get your business to the next level. So Stephen, it's been so great having you on this episode today and I really, really cherish the time that we've had and the knowledge that you've shared. Should people want to connect with you in some way or form, what's the best way to connect with you, to maybe even to learn a little bit more or just to understand more about what you do? What's the best way to connect with you, my friend? Well, thank you for that. If any of your listeners happen to be interested in learning a little bit more about what I just kind of chatted about, they can go to onwardnation.com/FreeChapter and that'll give them a free chapter out of my latest book. It became a number one new release on Amazon in 18 hours, it was awesome. It's called Profitable Podcasting. So that's just a free gift to your listeners. If anybody has any questions, concerns, please know I read and reply to every single email. You can find me at stephen@predictiveroi.com and I'm happy to freely share and answer any questions or concerns that somebody might have. So feel free to hit me up, email, LinkedIn, wherever, and I'm happy to reply. Wow, thank you so much my friend. It's been awesome having you on the show and remember, please make sure, listening is one thing, implementation is another thing, so Stephen thank you so much for being on. Thank you everybody for listening and look forward to being on another episode with you really, really soon. And Stephen, go out, be brilliant and you're making massive changes in this world and for those business owners listening, please go out and change the world as well, through the amazing businesses that we all run together. So once again, thanks a million Stephen for being on the show with me today. Thank you Colin, I am grateful for the invitation. It was so much fun to be here with you. Thank you, man. Ways to contact Stephen: Email: stephen@predictiveroi.com LinkedIn: www.linkedin.com/in/stephenwoessner Podcast: onwardnation.com Website: predictiveroi.com Free chapter of Stephen’s new book: onwardnation.com/FreeChapter

585 Profitable Podcasting - Stephen Woessner

ReLaunch - NEVER GIVE UP on Your Possibilities

Play Episode Listen Later Sep 18, 2017 27:00

Author of "Profitable Podcasting" Stephen Woessner shares how podcasting done right, can build an audience, create opportunities, and drive success. Six-figure podcasting Launch your podcast in record time Make $$$ podcasting Profitable podcasting Grow your podcast audience Turn your podcast into a sales machine Book: Profitable Podcasting For more info on this episode: http://relaunchshow.com/585 Podcast tips: http://relaunchshow.com/PodcastTips 972-885-8384

launch profitable podcast tips stephen woessner profitable podcasting

12: Five businesses, three Books and a rockin' podcast with Stephen Woessner

Business Owner's Freedom Formula | Actionable Advice for Small Business Owners

Play Episode Listen Later Jun 13, 2017 46:34

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 108 countries around the world. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes and the 8 Money Making Opportunities. Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online Sales Through Viral Social Networking, and Profitable Podcasting. His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. In the interview, we discuss the importance of building a culture and brand with your customers and clients. They have more options than ever, so how are you going to set yourself apart? Stephen has an amazing journey through the world of entrepreneurship and loves helping others. We also focus on the the most common money draining mistake and the #1 money making opportunity for any business.

Stephen Woessner: CEO of Predictive ROI

Leadership and Loyalty™

Play Episode Listen Later Apr 21, 2017 64:51

Stephen Woessner is CEO of Predictive ROI and the host of the Onward Nation Podcast. Onward Nation is a top-ranked business podcast with listeners in 105 countries around the world, five days a week. Stephen has interviewed nearly 450 of today’s most influential business owners including Gary Vaynerchuk, Darren Hardy, Don Yaeger, Jay Baer, Verne Harnish, Jeffrey Hayzlett, Kevin Harrington…and yours truly. His third book entitled, “Profitable Podcasting” will be released in September. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine, and more. His expertise as a Digital Marketing Authority, Speaker, and author he has been him a highly in demand individual who has assisted companies like Sysco, Advisors Excell, Agency management, and many more. More on Stephen Woessner: http://OnwardNation.com More on the host: http://FullMontyLeadership.com See acast.com/privacy for privacy and opt-out information.

Episode 460: How to get a sponsor for your podcast, with Stephen Woessner.

Play Episode Listen Later Mar 29, 2017 54:25

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 460 – this week’s solocast where I will share the specific step-by-step recipe for how to get a sponsor for your podcast, a lesson that I learned directly from one of today’s leading authorities on the topic of sponsorships. Her name is Linda Hollander, and she is off-the-charts amazing. I’m telling you – the lesson in this solocast is going to help you monetize your podcast in new ways – or – if you already have sponsors – it may give you some new insights so you can sell your sponsorships upwards of $100,000 per year. Before we get to today’s lesson…I want to thank you. Thank you for being here – thank you for all of your support – thank you for all of your daily encouragement – thank you for all of the wonderful emails sharing what you like about the show – and just as important – sharing how my team and I can get better – how we can deliver even more value to you and your teammates. I appreciate the emails, the tweets, the Facebook posts, and all of the connection requests on LinkedIn. I want you to know how much you mean to me – how much you and what you share with us energize my team and me. You and your feedback is the lifeblood of the show and so before we dive into today’s lesson – I want you to know how much I deeply appreciate you taking some of your precise 86,400 seconds you were blessed enough to receive today – and sharing your time – your most precious asset – and deciding to share it with me. And because time is the most precious asset for all of us – I have invested my time in building a lesson for you today that will add value in potentially many areas of your business. But I will say – despite the value this lesson will provide you – it may make you uncomfortable. You may feel put on the spot. As you consider the potential of executing on the ideas I share with you this morning – you may immediately begin to talk yourself out of the opportunity. You may second-guess yourself. You may feel that you and your business are not worthy of such lofty goals. So as we move through the lesson…as I share with you the practical and tactical of what you need to do when you work to attract a sponsor for your podcast…and you start to second-guess yourself…and begin to feel that your show or your business is not at that right level…I want you to remember the wise words of Marianne Williamson when she said… But…how do I know this to be true? Because Onward Nation, Marianne’s words struck me to the core the first time I read them. I was hit hard. I knew she was speaking to me and other people who felt the same way as me. In three simple sentences – she beautifully addressed head on the biggest obstacle of success that was blocking my path. So now, instead of praying and focusing on opportunity to come my way…I have shifted the context to be more in-line with being ready to accept the abundance – to be okay in becoming the person I need to become to be the best steward possible – to be open and let the light shine in to cast out the darkness – so that I can see my full destiny unfold. I am sharing all of this with you, in full transparency, so you have an opportunity to get your mindset right – to know you are worthy – that you are ready – that you can be more – that your business is ready for that next level – that your podcast is ready for a sponsorship – and that you are ready to apply all you learn here today. And that I know the points where today’s lesson about attracting sponsorships will make you feel uncomfortable because I have been there. I have felt the uneasiness of “not being ready” first hand. But I am telling you, Onward Nation – if you apply what I share with your this morning, you will push past the fear and leap onward to that next level. For example, when my Predictive ROI team and I launched Onward Nation in June of 2015…some of the first questions from people closest to us had nothing to do with the tactical of how we were able to build the show from scratch and launch it in less than 30-days…or…how we were able to soar to the top of iTunes within just a few short weeks. Nope. Oftentimes, one of the very first questions I received from those closest to me was… “When are you going to sell a sponsorship?” This was a frequently asked question because having a sponsor was an outward sign of success – of legitimacy – that we had made it – that we were on our way to doing something special. But here’s the truth, Onward Nation. The thought of selling a sponsorship early on terrified me. I was afraid of the rejection. I was afraid of sharing what might seem like small numbers for a new show. I didn’t want to waste my time or the time of the prospective sponsors. I was afraid of being embarrassed during the process. And the list goes on and on. But ultimately, I didn’t feel that this show – a couple of years ago – was worthy of a paid sponsorship. But there was something else – and potentially even more paralyzing. I had no idea what to do – I didn’t know the first thing to attracting let alone selling a sponsorship for our podcast. I knew zero. In fact, to say that I knew zero was to give me a compliment – I knew less than zero. So my lack of knowledge – and my emotional insecurity around the topic of sponsorship – caused me to answer those initial questions on the topic as the opportunity of sponsorships didn’t matter as a revenue stream because we were focused on building the core business, which was true…but only a half truth. Here’s what I have learned in the over two years of hard work since that time. Sponsorships matter. Sponsorships of course matter from the perspective of revenue – but this is the less important compared to the credibility and cache that a sponsor can bring to your show. For example, let’s say you’re considering listening to Onward Nation for the first time…and you see an ad for… “Onward Nation with Stephen Woessner.” Versus if you happened to hear… “Onward Nation with Stephen Woessner, brought to you by Bank of America.” Which one sounds more credible? Exactly! The opportunity of having a Bank of America or some other large brand connected to your brand provides you with some degree of transference of their credibility over to you and your brand. So, I knew that I needed to figure out the strategy behind sponsorship as a way to take Onward Nation to that next level. But I had no idea where to start. And then – as is the case often in life – I got the push that I needed in order to make the change that I needed to make. AMACOM, my publisher for my book being released in mid-September entitled “Profitable Podcasting,” asked me to write a chapter that provided insights into how to attract and sell a sponsorship for a podcast. “I’m sorry, what was that?” is how I initially felt. Gulp. I had no idea how I would provide value in an area where I had not developed mastery. However, instead of letting the fear of the assignment linger, I quickly told myself that the recipe that would result from the assignment would give me with another example to share how a podcast could be used as a tool to collect the primary research needed so the chapter — a book chapter outside of my expertise — could be done and done efficiently. And in full transparency, doing the research, filled in a skills gap for me so I know have what I need in order to close a big sponsorship deal on behalf of Onward Nation. I will share the news toward the end of this year — but oh my — it’s exciting to think about. Game changing. So, for today’s lesson, I will share the full sponsorship recipe with you. What I learned along the way, from whom I had the honor of learning, and how you can take and apply the same knowledge to attract the right sponsor for your podcast. Okay…so how did I do the research? In order to write a great chapter for the book, I knew that I needed to interview the right expert. So my first call was to Wendy Keller, my exceptional literary agent and great friend. She orbits the distant moon of awesome – she is otherworldly. Yes, I’m kind of a big fan. When I shared my challenge with Wendy, she quickly said to me, “Oh, I know exactly who you should interview for the chapter.” BA-BAM. And that’s another reason why you need the right inner circle, Onward Nation. Why you need to surround yourself with the right experts, the right mentors, and friends who are moving at the same pace and tempo you want to be moving at. Five minutes later, Wendy had connected me with Linda Hollander, one of today’s leading authorities on the topic of sponsorships. Both Inc. Magazine and Entrepreneur Magazine have featured Linda as the industry leader in how to sell corporate sponsorships. Linda has over 20-years of experience as a business owner. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart. Her client list reads like a “Who’s Who” in corporate sponsorship. Just go to www.sponsorconcierge.com to find Linda. Wendy suggested I interview Linda then transcribe the interview and turn it into a chapter for the book. Brilliant. I followed Wendy’s blueprint — interviewed Linda — and viola — Chapter 16 with deep expertise from one of the industry’s leading experts on the topic was done. And I was a heck of a lot smarter after having learned directly from Linda. Rock solid awesome!! But in order for that to happen – I had to set my fear and ego aside and focus on the assignment – and let go of the fact that I didn’t know something about the world of podcasting. I am taking you so deep behind the green curtain here because I want you to see – everyone deals with fear – everyone has obstacles – everyone is uncomfortable from time-to-time in their business – everyone deals with the imposter syndrome. Everyone. But the true measure of greatness – is whether you will let it paralyze you – or – will you push past it and walk toward your destiny. I believe in you, Onward Nation. You are just one phone call or one interview with an expert away from finding that missing piece that will ignite your business to the next level. Have the guts to make the calls, Onward Nation. Get out there and leverage your podcast as a tool for collecting primary research from top experts — even if your expertise lies outside the area being researched. The interviews you conduct will provide your podcast listeners and true fans with exceptional value, just as Linda did for you. And the transcripts of your interviews can be converted into chapters for your book. So here we go…let’s dig in to learn how to master a new skill…the skill of attracting the right sponsor for your podcast…a sponsor who can provide financial resources to support your show…but more importantly…a sponsor who can lend their brand to you…and in doing so…provide you and your show with additional credibility. So you can get the full context of what I learned from Linda, I am going to share the specific questions I asked Linda – so you can model them – revise them – and then use them when you interview your industry experts. So here we go… For my first question, I asked Linda… “Please take us back to the beginning and your first event so business owners reading this can have the full context of what you have accomplished.” I asked Linda this for two reasons: 1) it is an easy, soft question that helps develop rapport at the beginning of a conversation when two people are just learning about one another. It would be inappropriate if I asked Linda to share all of her deepest and most valuable sponsorship strategies as the first question. That would be way too abrupt. So focus on building some rapport first. And 2) because I always wanted to know Linda’s backstory because it is wonderful context to know that she came from nothing – and yet – she pushed herself to be more – and despite the odds and the fear – she was successful in securing Bank of America as her first sponsor. She is amazing. So in Linda’s words… She had the privilege of working with some great top tier sponsors but it wasn’t always that way. Many of her clients early on in her business were women so she wanted to start the Women’s Small Business Expo to deliver even more value to clients. But she needed sponsors because putting on an event is cash intensive. Ultimately, her first sponsors were Bank of America, Wal-Mart, and IBM. She had never done an event in her life. She had no idea how to do an event. She had no experience. She had no following. She had her parents on her email list. She put her brother-in-law on her email list, too. They weren’t going to tell her no. If she could have put her cat on there, she would have done that. But despite how she started out, she was able to attract several top tier sponsors. And when her event attendees came, they would ask Linda, “How the heck are you getting these sponsors? We thought you had to be a big company and have all this experience and track record,” and Linda said, “Absolutely no.” Then Linda knew there was a need in the marketplace for training business owners how to attract sponsors. She lost a lot of time and money when she first started to learn the sponsorship game. It took her six months to get my first proposal together and she lost $75,000 in the process. Linda told me, Onward Nation that it was painful, it was excruciating. Some people wouldn’t even talk to her because she was a micro-business. But, there were also people who said to Linda, “You know what? I’ll talk to you. I’ll help you.” Then she said to herself, “When I learn this stuff, I’m going to teach other business owners how to do it.” Amazing backstory don’t you think, Onward Nation? Does that help push some of the fear or apprehension aside for you? She started with nothing – no following – nothing – and she went out and did it anyway. She is rock solid awesome. Okay, let’s press on. Next I asked, Linda… “Let’s start off with some definitions. When we hear “sponsor” that could mean different things depending upon someone’s business model. What does sponsorship mean, what does a sponsor want to sponsor, are they programs, events, or businesses?” Linda shared that the definition of sponsorship is “Connecting a company with people who can buy things.” If you know people who can buy stuff, then you can get sponsors. Linda wants you to know that it is a lot simpler than what most business owners think. In fact…here’s what is “sponsorable.” If you have a business — that could be sponsored. If you host a radio show If you host a podcast If you host a television show or YouTube channel, or a blog All of that can be sponsored. And of course, if you host events like Linda, you can get sponsors because sponsors love live events. If you’re a speaker or an author, you can get sponsored, because as a speaker and an author you have access to an audience — a fanbase of people — who know your work and know your book, and as a speaker you command the platform. Companies don’t have people who can speak, who can command a platform, or capture the attention of an audience. So that is a huge advantage for you, Onward Nation! At this point in my interview with Linda – I started feeling excited and actually really confident. And the fear, you might ask? What fear? HA! Linda had me so completely energized by the possibilities I was learning from her! Next I wanted to learn about the pitfalls – the common mistakes business owners make when they head down the sponsorship path so you, Onward Nation – and me – could try to avoid the same $75,000 mistakes Linda had experienced. So I asked Linda… “What are some of the biggest mistakes you see business owners making time and time again as they pursue sponsorships?” She let me know there are a few mistakes to be weary of, and she’s made all of them, so the lessons she could share were directly from her hands-on experience. The first mistake is, believe it or not, is not asking for enough money. What?!? I thought to myself! Linda went on to explain that asking for too little money can hurt a business owner because they are, in effect, telling a sponsor they don’t have anything of value to offer. Linda often gets calls from business owners who are trying to sell their $500 sponsor package. They’re going to be presenting to a busy, stressed-out person inside a company, and if they see a sponsor package priced at $500, they’re going to think the business owner doesn’t have anything of value. In the sponsorship process, you have what’s called your “Champion,” and this is the person within the sponsoring company who loves you, but they have to sell you and your program to their colleagues, their team, and their boss, and maybe the people working under them to get it approved. Onward Nation, your pricing strategy needs to communicate value in order for them to do that. For most of Linda’s clients, what she sees them typically win is between $10,000 and $100,000 in annual sponsor fees. If you do an event, if you have a podcast, or something else that is episode-to-episode, bundle everything together for the year and sell an annual sponsorship because you’re going to be more successful in properly positioning yourself with sponsors. The second mistake business owners make is not using an industry standard proposal. According to Linda, your sponsor proposal is one of the most important but least understood documents. You have to use an industry standard format or you will not get funded. Your proposal must look amazing and have the right compelling benefits. So to recap, Onward Nation – the two biggest mistakes you need to avoid are asking for too little money and not having a good proposal. Okay, I was really intrigued by what Linda was teaching me, and I knew that in order for the lessons to have the most value to you and to the readers of my book, Linda and I needed to drill in deeper on the topic of sponsorships for podcasting. So I asked Linda… “Let’s say you’re a podcaster. Sounds like you would try to sell an annual sponsorship of your show instead of weekly episodes, but you would also package in your entire platform including social media, email lists, webinars, events, etc., right?” In Linda’s opinion, yes, you want them to sponsor your entire brand — not a single show. It took Linda a while to figure this out because at first she started to have sponsors for her events and then thought, “Wait a minute, I’ve got a whole brand here.” When she had them sponsor her brand, she made a whole lot more money. Instead of a business owner saying, “I’m a podcaster,” you should brand yourself as a “media company” who does podcasting because sponsors are not quite in love with podcasting yet. It’s still new. It’s still cutting edge. But if you say you’re a media company, Onward Nation then their ears are going to perk up. Then they’re going to be interested. Talk about your podcast, but then talk about the other things you do such as, email blasts, social media, maybe even YouTube. Talk about all of the touch points you have. Then Linda took me back to the definition of sponsorship; “Connecting a company to people who buy things.” Onward Nation, you need to tell your prospective sponsors how you can connect them to people who could but their stuff. At this point in the learning from Linda, I was feeling really confident about the steps, the process, the upside, and the mistakes that needed to be avoided in order to save time and cash. Then I had another spark of fear – but in full transparency – it was probably more ego than fear – when I had the thought, “Wait a minute…if I sell a sponsorship for Onward Nation to a Bank of America, for example, doesn’t that diminish our own brand in some way?” So, I took the opportunity to ask Linda because I figured if I was thinking it – and could potentially turn that into a roadblock – then maybe other business owners would be asking themselves the same question. The best way to push that aside was to ask the expert. So Linda… “Do I diminish my own brand if I go get a sponsor?” And she put my mind at ease by letting me know that she is asked that question a lot because as business owners, we want to be independent, we don’t want to have a company influence what we’re going to say, and we don’t want the appearance that we’re biased. Linda has never had a sponsor try to influence her content in 16-years of doing this. And if they ever did, she would just say, “Hey, that’s not part of the program.” Onward Nation, you design your program — the sponsor writes the check — that’s what goes on with sponsorships. Also, the promotion of your sponsor does not have to be outlandish or in your face. The promotion can be elegant and understated, such as signage, banner ads, or things you put on your website. And if you do recommend a company like when Linda was working with Citibank, and she would recommend Citibank, she would disclose it by saying, “I need to disclose that Citibank is my sponsor,” and then you are in integrity by disclosing it. So know Linda was removing trap door after trap door and each and every excuse I was letting creep back into my mind. I was loving this conversation and the opportunity to learn from someone who has been so successful in this arena – but for me – even more important – was that she had scraped her knees, and busted an elbow, a time or two. She had the in-the-trenches experience that I love and really value. And if you have been listening to Onward Nation, you know I am a big fan of success secrets…those things…that if we apply them give us the ability to make stochastic jumps onward to new levels. So I asked Linda… “Are there any secrets to success business owners need to apply in order to be successful in attracting a sponsor?” Linda let me know that a secret is to make your sponsor the star. Most business owners when they try to get a sponsor, they fall into the trap of talking about what their business does, they might say things like, “I’ve have this great podcast, I have this great book, I have a great business, I have a great non-profit, or event, etc.” Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. The way to get a sponsor is to talk to the sponsor about what you can do for them. Say, “Hey, Mr., Ms. Sponsor, I’m going to educate people about your products and your services. I’m going to help you increase your product and your brand loyalty. I’m going to help you grow your customer base. I’m going to help you drive sales and traffic.” Do you see the difference, Onward Nation? You’re saying, “Hey, the sponsor is the star” and your prospective sponsor is going to look at that and say, “Hey, this business owner understands that it’s about me and not about them.” You’ll tell them a little bit about what you do because they have to understand it, but mostly what you’re going to tell the sponsor is “Here’s how I’m going to benefit your company, here’s what I’m going to do for you.” Okay, Onward Nation – at this point in the interview, my confidence was soaring. I was beginning to think through the pitch and presentation – my thoughts were going to sales strategy and other ideas were firing. But, an essential component to any strategy is timing. How long would something like this take to pull together? So I asked Linda for her help about timelines… “Let’s talk timelines. How fast does, or maybe how long, is the sales cycle you typically see for attracting $10,000 to $100,000 sponsorships?” Linda started by reminding me that sponsorships are a relationship business. You need time to develop relationships with companies. Here’s where it’s going to be maybe a little bit of a shock to business owners. Linda recommends eight months to a year before you need the funding to start approaching prospective sponsors. Linda went on to tell me why. If you’re approaching Microsoft, FedEx, Staples (those are called the “Top Tier” sponsors), they have a process. You have to apply and you have to wait for them to approve it. They like to have a lot of lead time because whatever you are doing you have to talk about how you are going to work with their company, what kind of a program you are going to build together, and it takes time to develop that depth of a relationship. It will take time to get your first sponsor. But, Linda also shared some thoughts on how to complete the process quicker. There are “Top Tier” sponsors and then are “Second Tier” sponsors. In the banking industry (and banks are a great place to find sponsorships, by the way), Linda has worked with Bank of America and Citibank. They are top tier. But there may be a local community bank where you live, Onward Nation. There may be an up and coming player in the banking industry you might want to work with. That won’t take as long because it’s easier to get to the decision makers and to get that process of sponsorship started. The amazing thing about sponsorships being a relationship business is that there is something called renewals in sponsorships. And renewals are magic. Renewals are your cash machine because if a sponsor likes you, they can fund you this year, next year, and the next year. Linda has sold multi-year sponsorships with FedEx and Citibank. Her clients have had multi-year contracts with Verizon, Dole Foods, and Black and Decker just to name a few. It’s not a quick cash strategy. It is a long-term strategy to fund your business, Onward Nation. That’s why Linda recommends that business owners go for a one-year contract because one-year is about enough time to really analyze the relationship and if the sponsor wants to continue. If your sponsorship is from event-to-event, or episode-to-episode, a sponsor is not going to see that much growth as far as return on investment, so they are less likely to renew. Now it was time to begin formalizing the recipe – I could see the individual ingredients – but I needed Linda’s master skills with the recipe to help pull it all together so I could see the result outcome she was already envisioning. So I asked Linda… “Let’s get tactical and think about key steps in the process, the action plan, things that are going to improve the probability of success. If you were to give business owners one, two, or three things they need to do, what would those steps be?” Linda was kind enough to share a three-step process to attracting a sponsor. The first part is to do what she calls the “Sponsor Wish List.” The wish list is the list of companies that you would like to have as sponsors. Remember in your sponsor wish list to include both Top Tier and the Second Tier sponsors. Most business owners when they start their wish list think only of Top Tier sponsors. Go deeper. Since Linda and I had already talked about the banking industry, she then shifted to talk insurance. Yes, banking and insurance may be perceived by some business owners as boring industries. Everyone wants glam sponsors like fashion, cosmetics, and accessories. But the boring companies have the money. Let’s take the insurance category, you’re going to think of State Farm, and AFLAC, and all the ones that have paid to be top of mind. Then go a little deeper by doing some Google searches into smaller insurance companies, the up and coming brands, because the up and coming brands need you to get their name out. Linda told me that these second tier companies are outstanding prospects because they don’t have the brand awareness of the big brands and will be more open to what you have to offer, Onward Nation. Linda then shared a tangible example of that in practice. She worked with a company called Evolution Insurance Brokers. Nobody has ever heard of Evolution Insurance Brokers, and that is exactly why they sponsored her. They wanted to get the word out about their company. They’re not AFLAC, they’re not State Farm, they’re not the big players in the industry. But, Onward Nation…the second tiers have money to invest. Linda was not able to disclose exactly the value of the sponsorship with Evolution Insurance Brokers, but it was 5-figures. Step two is preparing your professional proposal. Linda recommends writing what she calls an “Industry Standard Sponsor Proposal.” The full sponsor proposal is about eight to ten pages in length and here’s what it includes: A description of your “property.” Onward Nation, write down the word “property” because what you do now is called the “property.” Your podcast is a property. Your book is a property. Your speaking business is a property. Your business, your event, your non-profit, whatever you are doing is called a property. You want to describe that. You should include your sponsor’s goals, which should be similar to what we talked about earlier in this chapter, such as increasing brand loyalty and customer base, and educating people, and driving traffic and sales, and all that. You should include a one-page marketing plan. It includes all the ways you’re going to get the word out about the sponsor. Sponsors are interested in this because marketing is the difference between a good idea someone has in their head and something that actually has legs and is sustainable. You should include your demographics. Whether your demographics are mothers, the parent market, the entrepreneurial market, the urban youth, the baby boomer market, you need to describe your demographics. Include any testimonials you have. You should include your sponsor fees like the ones we’ve talked about. The last thing, and here is how Linda and her team write proposals differently than anyone else in the country, is storytelling. You want to have good storytelling inside your proposal. Linda calls it “passion points.” Linda is able to sells sponsors because she doesn’t just put in the proposal what’s called your “pretty bio.” The pretty bio is your education, and the awards you won, and your experience. All of that is nice but what you want is to be vulnerable, you need to make a human connection, because you’re not just pitching to a faceless cooperation. You are pitching to a person, a human being, and you want to show your humanity. In Linda’s story, she talks about how she was in the poverty trap. She talks about how she was in an abusive relationship. Her story has helped her secure sponsors because you want them to see you as a real person. The emotional connection is important, Onward Nation. You want to put beautiful storytelling in there. If you don’t want to include your own story, put the story of someone you’ve helped through the work you do. Be sure to include some emotion. Business owners often make the mistake of thinking, “Oh, I’m going to impress them, and I’m going to put facts, and figures, and statistics in there.” But unfortunately, that is not going help you rise above the competition. Be human. All of the proposal ingredients from Linda really had me energized, Onward Nation. But then I started thinking about tools and other resources that I might also need to know about in order to make the process of selling a top tier sponsor as efficient as possible from a time perspective. So I asked Linda… “Are there any other tools, any other resources you think business owners ought to study to make this process as efficient and effective as possible?” Linda shared that her website at www.sponsorconcierge.com includes two free gifts. One is the “Number 1 Secret to Getting Corporate Sponsors.” And the second is that she does free sponsor strategy sessions with business owners so they can book a sponsor strategy session with me. During the sessions, she takes a look at what you’re currently doing, and together, you develop a success strategy to attract the right sponsor. To close out the interview, I asked Linda if she had any final advice that she thought we might have missed during our discussion. Linda closed by sharing how important it was for business owners to know that they can do this. The number one question Linda is most often asked is, “Why would a sponsor want to work with little ole’ me? I’m just getting started. I’m not a big company. I don’t have a track record. I don’t have a big following.” And Linda said to me, “Stephen, please know you can do this. You have value. You have things a sponsor is going to be attracted to. You just need to package it in the right way.” She reinforced the point by telling me the story about how she got her first sponsor… Linda lives in Los Angeles, California, so when she first had the idea to do her initial event, she was driving around in her clunker car and she of course was stuck in a traffic jam. She looked up and see a billboard for Bank of America and there’s a woman featured within the billboard design, so Linda thinks to herself, “Okay, they’re trying to get the women’s market.” Immediately, she starts doing self-sabotaging and thinking, “Why the heck would they talk to me? I’m just working from my home from my kitchen table. I’m not a big company. What the heck am I going to offer Bank of America?” But Linda’s dream and mission to help people was so strong that she couldn’t get it out of her head. So she got the courage to make a call to Bank of America and finally got the person who could greenlight the sponsorships. She finished her proposal, got everything done, and had an appointment at their office – and she was super nervous. Then he said to Linda, “Well, let’s see your proposal,” and she handed it to him. And he said, “Okay, well we’re going to go for this level of sponsorship,” and it was a five-figure sponsorship. Linda had to act like she did this all the time so she said, “Oh, great,” and then had to shake his hand but her hand was so clammy she had to wipe it off! She got back in my car and did the happy dance right there in the parking lot! She drove home and waved to all the Bank of America branches on her way home. You never know what’s going to happen, Onward Nation. It all starts with a thought. It starts with a dream. It starts with a vision. We’re taught to have these big dreams but we’re not taught how to finance the dreams, and dreams take money, and that’s where sponsors come in. You can do this! Hold your head up high. Know that you have quality and you bring value to your sponsors — and — you can fund your dreams. So with that said, Onward Nation… I want to thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And if you haven’t already downloaded your copy of our 12 Success Strategies eBook, just text the word “onward” to 6-6-8-6-6. Again, text the word “onward” to 6-6-8-6-6 and we will send it right to your Inbox. Onward with gusto!

Episode 445: How to monetize your podcast, with Stephen Woessner.

Play Episode Listen Later Mar 8, 2017 52:53

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 445. During last week’s solocast — we tackled two of three most frequently asked questions I hear from business owners when they are considering having a podcast…which are 1) “Stephen, how much time is this going to take me?”, and 2) “How am I going to get great guests to come onto the show — especially when I am just starting out?” I appreciate all of the feedback from last week — I’m glad you found the strategies helpful. I also received some feedback letting me know that the monetization topic — which was one of the three FAQs that I skipped last week but promised to share in a future solocast — was a really important topic. So, based on your feedback, I moved monetization up in our airing schedule and that is what we will focus on today. I always appreciate your thoughts and suggestions, Onward Nation — thank you! In today’s solocast…I will share several practical and tactical strategies you can take and apply that will help you monetize your podcast — which is a trendy way to say — “How your podcast will generate revenue” — or grow revenue for your business. If you have been listening to Onward Nation for a while — you know that I like sharing strategies along with all of their tactical step-by-step processes that help business owners create predictable, measurable, and repeatable success for themselves and their teams. Today’s solocast will be no different. Here’s the reality…when it comes to generating revenue for your business as a result of your podcast…there are significant challenges. It is not as simple as turning on the microphone, recording a conversation with a guest, sharing it on iTunes, and then all of a sudden — you have thousands of people beating down your door to do business with you. There is so much marketing hyperbole circulating around the web and social platforms — and it makes business owners think there is some sort of “pot of gold” at the end of their podcast rainbow. But…are there business owners whose podcasts are generating hundreds of thousands or millions of dollars a year in revenue for their core business? Absolutely. But this doesn’t happen by accident. It takes intention. It is the result of a lot of hard work, decades of subject matter expertise within their core business, a commitment to creating content with excellence, a heart that wants to give way more than ever asking, and ultimately, a smart strategy that ties their podcast into their core business. There is no such thing as an overnight success, Onward Nation. To help give you as much context and share as much value as I can…I am going to give you another sneak peek from Chapter 4 of my upcoming book, Profitable Podcasting. We are going to drill into this chapter because I use it to focus attention on the recipe — the practical and tactical steps — any business owner can apply to craft the right monetization strategy behind their podcast. And after our dive into strategy…we will go deeper still. I will share a recent interview that my good friend, Mitch Stephen, fellow business owner and podcaster, and I did on his show, Real Estate Investor Summit. During the show, Mitch shared his story about how his podcast had driven over $60,000 in new revenue into his business within the last 90-days. I say HAD driven — because I had a quick call with Mitch last week — and he let me know that his podcast has generated another $30,000 in revenue the day before. I want you to hear Mitch’s story in his own words. It is inspiring and tactical, which is always a great combination. So here we go, Onward Nation — let’s answer the question — “How can my podcast generate revenue for my business?” When executed properly, your podcast will be uniquely suited to accomplish three vital priorities: Expand your platform or extend your thought leadership. Build a nation of true fans. And…grow your business revenue. And…your opportunity to grow revenue will likely fit into three primary categories: Offering premium priced services to the business owners who have appeared as guests on your show. Offering less expensive, entry-level programs to your concentric circles of lesser fans, which I cover in chapter 6 of the book. Attract the right sponsorships to boost revenue and credibility with your listeners, which I cover in chapter 17 of the book. In my opinion, you will have a healthy and stable core business when you sell your services directly to your guests — and — this represents the majority of your podcast-related revenue. This sales strategy will ensure there is ample revenue flowing into your core business to cover overhead, generate profit, provide ample funds to reinvest and further expand by introducing new services to continue the life cycle of a balanced business. It is important for your podcast to feed your core business, Onward Nation. It is also important for you not to become distracted with creating a passive revenue income as your first step. Passive revenue streams can be helpful and provide high-margin sources of revenue. However, it can sometimes be tempting to want to create a passive revenue stream first because it feels less like selling. Wouldn’t it be wonderful to wake up each morning and see all of the successful credit card transaction receipts in your inbox? Of course it would. But not at the expense of your core team not having enough work to do. If you pursue the goal of creating a passive revenue stream for your business — before you address the lead gen and revenue needs of your core business — you run the very real risk of losing valuable time, getting sidetracked, and going out of business. And that is expensive. So let’s focus our attention on your guests. You will maximize your revenue opportunity, and ensure the health of your core business if you quickly begin using your podcast as what I like to call your “Trojan Horse of Selling.” Selling directly to your guests represents your lowest hanging fruit, your shortest path to revenue, and it is not a complex sales strategy. It could be as simple as sharing ideas with a guest following your interview, in an informal manner, looping back to them after you flesh out the ideas further, and then asking for their permission to proceed. Lee Caraher, host of the “Focus Is Your Friend” podcast, shared her sales strategy with me. She said to me… “Stephen, there’s usually 15-minutes before we start the interview where I say, ‘Oh my gosh, Hi. Blah, blah, blah.’ Then afterwards, I am sharing with them, ‘I have an idea for you’, which is where I’m really good. That’s one of my strengths. ‘Oh, here’s an idea! Or, here’s a different idea!’ I share the ideas after the interview is over. Depending on how my guest reacts, if they say, ‘Oh that’d be a great idea. How do I do that?’ Then I say, “Let me think about it some more.’ “A week or two later, I’ll noodle on the idea a little more. Then I’ll email them with, “You know, I thought about that idea. Here is how I think you could implement it. Here is what I think the lift will be. Here is what I think the cost will be. We can’t do that for you — or — we can do that for you.’ Of that, 25 percent of the time the ideas are coming back to us in some sort of project. Our podcast has been super helpful in growing revenue for Double Forte.” So Onward Nation…here is the first ingredient to consider as part of your monetization strategy. I call it “The Campfire Pitch.” Lee developed a straightforward sales strategy. Her podcast opened the door with the right decision-maker, she conducted a rock solid interview, and then she enthusiastically shared ideas with her guest. This The Campfire Pitch…here’s why. When you were a kid, did you ever go camping with family or friends, or have a bonfire in your backyard? Maybe you were sitting around the fire, feeling warm, and sharing stories with your friends. The energy of the group was awesome. But then the party was over, it was time for bed, and when you woke up the next morning, the same people were with you but the energy of the moment was gone. That’s what entrepreneur and brand expert Chris Smith calls the Campfire Effect. It happens in business — after a great interview, for example — and it happens in social situations. Lee knows this and has astutely aligned her sales strategy to the Campfire Effect. When the energy of the interview has climaxed, she smartly shares an idea or two. The prospective client (her guest) on the other end of the Skype connection is receptive to the ideas, because of several key ingredients: For one thing, Lee is brilliant at what she does, and she is sharing excellent ideas. Also, the guest is receptive because of the Campfire Effect and the value Lee has just shared by inviting them onto her show. Lee is airing approximately 50 to 70 guest interviews per year — so if her team continues to close 25 percent of the opportunities, then her podcast will help Double Forte onboard approximately 15 new projects every 12-months. Think about that in the terms of your core business and revenue model, Onward Nation. If you could take on 15 new projects from clients within the next 12-months, how would your business change? No doubt the change would be substantial. One of the reasons Lee has been successful with her Campfire Pitch sales strategy is because she doesn’t approach the conversations with her guests as selling at all. She enthusiastically shares ideas with the goal of delivering value. One Onward Nation guest told me, “Selling is simply the transference of your enthusiasm over to your prospect.” Lee has mastered this principle. Her guests don’t feel “sold.” In fact, the exact opposite happens: They feel fortunate to have had the opportunity to be a guest on her show. Lee’s ideas were a value-added bonus. Now let’s move to the second ingredient in a proper monetization strategy. I call it the Social Media Warm-up. The Campfire Pitch Lee Caraher uses is masterful. But, I also realize it might not be for everyone because not everyone will feel comfortable to share ideas and sell so early in the relationship. I respect that. So the Social Media Warm-up sales strategy is already baked into the overall recipe of your Profitable Podcast. In Chapter 12 of my book, you will learn how to promote the airing of each of your guest’s episodes via social media using two key ingredients — but — I am going to share some highlights right now. The two ingredients are: First, promote the airing of each episode and the wisdom shared by your guest to your social media community Then, tag your guests in each post whenever possible so they are nudged to share and retweet your content. This helps build your nation of true fans by exposing their community to your content. But in addition — your social media strategy does more than help you promote your episodes and build your nation. By highlighting your guest’s wisdom in each tweet, and by tagging the guest, you are continually reminding your guests of the value they shared with your community. This makes your guests feel good – and rightly so. After all, they delivered massive value – you recognized that – and you are now shouting it from the rooftops. By doing so, you are continually stoking the Campfire Effect with each of your guests. With some of your guests, the fire will begin burning hot so that when you reach back out to them to discuss how your core business might be able to help their business, one of the first things they may say to you at the onset of the call is, “Thanks for all of the tweets!” Then you will know that your social media warm-up opened the door exactly as you intended. You will smile when it happens — trust me — it’s rock solid awesome! Okay…now let’s switch gears and really cement this monetization strategy into place by listening to Mitch Stephen — and yours truly — share specific examples about how a podcast has generated revenue for Mitch and his company. Here’s Mitch Stephen, host of the Real Estate Investor Summit Podcast… reinvestorsummit.com/stephen-woessner Okay, welcome back, Onward Nation. My guess is Onward Nation, that the success Mitch Stephen has achieved through his hard work and having the right monetization and business development strategy behind his podcast has been inspiring and maybe helped you think about new directions and maybe some next steps. But I want to take it deeper still. If you go to today’s show notes…you will find a recent video we received from Drew McLellan, top dog at the Agency Management Institute, where in less than 2-minutes, he describes why he wanted to start a podcast, some of the obstacles that held him back, and how the podcast has generated over $200,000 in revenue for his business in the 18-months that it has been live. Committing to investing a few hours per week, for 18-months, to generate $200,000 in revenue is fantastic ROI, Onward Nation. Don’t let the fears, or the imposter syndrome, well up inside and rob you of your destiny — your exceptional opportunity to be more — to share more — to deliver more — to create more impact. Is having a podcast scary? Heck yes, it is — at first. But as Dr. Marcie Beigel encouraged us in Episode 144… “Onward Nation…you need to be scared and do it anyway.” Les Brown once said, “Unless you attempt to do something beyond what you have already mastered — you will never grow.” Your podcast represents an exceptional opportunity for you to grow your business revenue, Onward Nation — and — it represents an exceptional opportunity for you to grow as a person…as a thought leader…and as someone who your nation of true fans will love and respect. So with that said… I want to say thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is stephen@onwardnation.com — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with Gordon Tredgold in Episode 446. Gordon shares his thoughts on why as leaders we need to serve and protect our teams — not the other way around. You will not want to miss Gordon — he is rock solid awesome, Onward Nation. Until then, onward with gusto!

Episode 440: Overcome your biggest obstacles to success, with Stephen Woessner.