ChildcareCRM: The Podcast

Explore the ever-evolving world of educational enrichment with industry experts Matt Rogers of Code Ninjas and Megan Bowling from Stretch-n-Grow International. This episode is a deep dive into the intricacies of franchise expansion, the state of the industry (in terms of staffing, marketing & enrollment, and business growth), and how regional economies sculpt the landscape of after-school & children's enrichment programs. 

Transitioning ownership of your childcare business involves more than just handing over the keys to the building. Join Kathe Petchel, ECE Expert, Multi-Site Business Owner, and Business Development Specialist at Hinge Early Education Advisors as she shares her experience helping other multi-site owners develop an exit strategy for their business as they step out of the day-to-day operations and bring in new leadership.Whether you plan to entrust your business to a family member, a team member, or a new business partner - it's important that you know how to successfully make that transition without sacrificing your personal relationships or program quality.Full webinar recording: https://youtu.be/gdMAszi8zTs?si=x4B6uSVUf62seOZR

Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. Plus, we'll explore the innovative role of technology in enhancing operational efficiency, and discuss the robust demand for quality childcare services. Don't miss out on these game-changing tactics to revolutionize your business!Gain the insights you need to navigate the challenges and opportunities in the early childhood industry.Don't miss out on these actionable insights to improve workflows, accountability, and leadership in your childcare business. Tune in now to revolutionize your operations!

Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. Plus, we'll explore the innovative role of technology in enhancing operational efficiency, and discuss the robust demand for quality childcare services. Don't miss out on these game-changing tactics to revolutionize your business!Gain the insights you need to navigate the challenges and opportunities in the early childhood industry.Don't miss out on these actionable insights to improve workflows, accountability, and leadership in your childcare business. Tune in now to revolutionize your operations!

Ever wondered how a small Montessori preschool in a church basement could grow into a thriving chain of seven centres? Our guest for today, Julie Roy, a serial entrepreneur and childcare scaling expert, has done just that. She shares her thrilling journey navigating the challenges of expansion, acquiring culturally diverse schools, and maintaining excellence across all locations.Julie doesn't shy away from the gritty details of her journey. She recalls the hair-raising experience of turning around a school in disarray in just nine months, eventually hailing it as one of her favourite locations. She also shines a light on the critical role of a dedicated enrollment specialist in ensuring consistency and meeting expectations. Julie's story is one of determination, grit and an unfailing commitment to quality.However, growing a business isn't just about strategies and operations. Julie underscores the importance of effective leadership communication, valuing feedback, and maintaining transparency. She gives a nod to personality tests as a tool for understanding and managing team dynamics. And as a cherry on top, Julie also shares her insights on exit strategy and the importance of leaving a legacy of quality that endures after you. This episode is packed with wisdom you wouldn't want to miss if you're a childcare business owner or entrepreneur seeking inspiration and practical tips for scaling your own venture.

In this lively episode, we're joined by Cindy Lehnhoff, a true ECE superstar with over 36 years of combined experience as an educator and multi-site manager at La Petite and Learning Care Group. Now the Director of NCCA, Cindy's enthusiasm shines as we dive into the fascinating world of Early Childhood Education (ECE).Together, we'll discuss the ever-changing ECE landscape, especially after the onset of COVID-19. Cindy, with her extensive background, adds colorful insights about the challenges and funding rollercoaster that ECE providers have been navigating.One of the key takeaways from this episode is Cindy's passionate call to action for collaboration in advocacy. She outlines how owners and operators in the ECE field can come together as a unified force to make a substantial impact on the industry. With a wealth of experience and knowledge, she shares strategies and stories that inspire and empower advocates in ECE.Join us for an inspiring chat about ECE's past, present, and future, fueled by Cindy's passion and her dreams for a more vibrant and impactful ECE community.Learn more about NCCA here: www.nationalchildcare.orgLearn more about LineLeader here: www.lineleader.com

Are you still struggling to find out what a real Australian parent want from your childcare? Listen in to our under 10 minute podcast to walk through what Australian parents are looking for when they search for care, it might not be what you think! Discover new trends that is coming through the new generation of families. Give us your feedback on what you want to hear next!

Ruth Ann has a strong history in outside sales, and her expertise lies in executing hyperlocal marketing plans. She enjoys working with business owners to create, employ, and measure ROI for marketing strategies. However, even with the earnest desire to produce effective marketing, most small business owners lack the time to educate themselves on local store and optimized Internet marketing. And that's where she shines.Check out her childcare strategies blogs:https://rb.gy/vtsaacAnd get her marketing checklist to build a better foundation: https://rb.gy/zswxvo

Have you heard about the 2023 Benchmark Report? We've got you covered! Dive deep into the challenges of the parent experience and what tips or tools can be used to help solve these problems. Listen to our podcast hosted by experts Selene & Pikka from LineLeader as they go through key takeaways from the report in this lively discussion.Download 2023 Benchmark Report - https://lineleader.com/en-au/2023-benchmark-report-download

During Black History Month, we honor the remarkable achievements and contributions of Black individuals who have helped shape our world in countless ways

Tune in and discover how to:-Manage your entire family journey with less work-Increase family and staff retention-Automate necessary but time-consuming tasks for your staff-Improve performance across your business-Get more time back in your day to focus on what matters mostPlus, get an audio walkthrough of the only unified platform that includes full-featured CRM software (customer relationship management), parent engagement app, and CMS (childcare management software) together in one solution.Watch the webinar in video here: https://youtu.be/j35M9kHx0wsSchedule a demo here: https://www.golineleader.com/demo

Michael Tasner started his own web design business at 15 years old. Now he's the CEO of Local Child Care Marketing and Parent Marketing as well as a published author of several Marketing how-to books. Michael and his team of marketing experts help childcare businesses create digital marketing strategies and systems that build their audience, reduce customer acquisition costs, and increase enrollments.Learn more about Parent Marketing and their services here: https://parentmarketing.com/

Beth Cannon is an ECE mentor, speaker, and professional team builder! She loves helping childcare leaders find their purpose, simplify their processes, and create policies that engage and inspire their teams. For more support for developing leaders and building strong teams, check out these resources:Free Master Class - 3 Secrets to go from Chaos to Clarity - April 26, May 3, or May 5Stuck to Strategy Academy - 12-week Group Coaching Program - starts May 9Owners + Director's FaceBook Support GroupUltimate Checklist for Turning Your Manual to ModulesBook Beth for a Team Building Intensive at Your School or as a Conference Keynote Speaker

Chanie Wilschanski, Host of the Schools of Excellence Podcast, is an Early Childhood Leadership Coach, CEO, and Founder of Schools of Excellence. Chanie has worked with hundreds of EC Directors and School Owners who are working to build a School of Excellence with higher staff retention, teacher motivation, parent partnership, and collaborative culture.Download resources to build a culture of contribution: https://schoolsofexcellence.com/blame?utm_medium=partner&utm_source=childcare-crm&utm_campaign=podcast&utm_content=blame Listen to Chanie's podcast: https://schoolsofexcellence.com/podcast/

Brian and Carol Duprey are certified child care coaches, best-selling authors, and motivational speakers. Having 10 centers of their own, they've learned the ins and outs of how to host a childcare tour that converts. Discover best practices and tips from childcare experts in this episode. GET THEIR BOOK: Child Care Millionaire: Tour Secrets is made up of 67 Tactics and Tips to help the tour giver sell more effectively, increasing tour conversations and making the center more profitable. Get your autographed copy now - https://childcaremillionaire.com/ccm-ts-autographed-copy-free-plus-shipping-599-purchase/Listen to their podcast here - https://childcaremillionaire.com/podcast/

Tiny Treasures Preschool has been serving children in Northern California since 1997. Founded by owner Beth Fiori, Tiny Treasures' goal is to develop the self-esteem, education, and social skills of young children. As Tiny Treasures began to grow, Beth saw a need to modernize lead management and parent communications.   She searched for lead management software that could organize family contact information in one place, automate lead follow-up, and let parents schedule tours online. After looking at several options, Beth chose ChildcareCRM which helps her stay organized, reduce her daily to-do list, and save 10-hours of work every week. Learn more about Beth's use of ChildcareCRM here: https://blog.childcarecrm.com/tiny-treasures-modernized-lead-management-and-waitlist-communications

In this episode, Matt Amoia of ChildcareCRM, Scott Wayman of Kanagrootime, and Sierra Rossing of ChildcareCRM discuss best practices for growing your childcare organization in 2022 based on ChildcareCRM's 2022 Building Blocks for Success report. For the past eight years, we've analyzed aggregate data from our expanding customer base—composed of more than 500 childcare organizations with over 4,000 locations across 5 countries—to identify insights and recommendations toscale your childcare business. Our goal is to share statistically significant drivers of growth along with best practices to boost enrollment and increase retention,with less work.Download the full report here: https://hubs.ly/H0_qcw00

In this episode, Sierra Rossing is joined by childcare business owner, Child Care Success Academy member, and 2021 Child Care Rockstar - Jamarrion Tabor. Jamarrion is doing amazing things in the Atlanta metro area where she is the proud owner of two 24-hour child care centers. Tulips 24 Hour Learning Academy and Madalyn's House 24 Hour Child Care Center are committed to offering quality child care for inner-city children.Jamarrion shares how she got started in the childcare industry and the lessons she learned while transitioning from a home daycare center to a brick-and-mortar location. - including how to communicate with parents, how to retain staff, and how to build and scale your childcare business.Follow Jamarrion on Instagram: www.instagram.com/childcarebrander Learn more about ChildcareCRM: www.childcarecrm.com

Lakeshia Nnamani consults childcare business owners, like you, on how to build high-quality preschool programs so you can maximize profits, attract your ideal parents and stand out in the educational community. She supports early childhood leaders by focusing on kindergarten readiness, teacher development, and licensing compliance. In today's episode, Sierra and Lakeshia discuss the importance of operating in licensing excellence so you can achieve your business goals and see your center grow.Learn more about Lakeshia: https://the-early-childhood-boss.teachable.com/Discover how ChildcareFORMS can help you with licensing: https://bit.ly/3vJ3eMU

Do you feel like you're losing valuable staff and enrollments? Fortunately, there's a light at the end of the tunnel...Employee and family turnover can take a toll on both your mental and physical health, as well as the financial health of your childcare organization. However, Beth Cannon is sharing 3 ways you can retain both your staff and enrolled families.Subscribe to ChildcareCRM: The Blog so you never miss a tip or training: https://blog.childcarecrm.com/Download the Guide to Boost Your Enrollment Retention: https://hubs.ly/H0YmKzY0Get Beth's ultimate checklist for converting that hot-mess handbook to clear and concise online training modules (using all free tools) here: https://m2mchecklist.bethcannonspeaks.com/Watch the YouTube Recording: https://youtu.be/5MwnnMo_wbo

Tony D'Agostino, Founder/CEO of Inspire! Care 360, has spent over 10 years as an early learning and childcare owner of up to six childcare centers in Western New York.  He has extensive experience in early childhood as an owner and operator and also led the development of over 6900 hours of early learning curriculum, the 9 Key Development Areas.  Prior to the early learning space, Tony led practices in Human Resources (Recruiting, Onboarding, Benefits, Employee Life Cycle, Outplacement, Consulting) with close to 20 years of experience in adult training and curriculum development. These experiences culminated in the development and business services of Inspire! Care 360. The vision is to provide business owners with more time to develop and ready the children, as well as significant savings for their business.Visit their website: https://www.inspirecare360.com/learn-more-about-ic360/

In this episode, Andrea Dickerson discusses the MOST important part of the touring process right now for 2021. Discover how to handle virtual tours, walk-ins, and scheduled tour appointments with ease, as well as how to get the 'yes' for enrollment from your touring families.Andrea Dickerson is the founder and CEO of IOWNADAYCARE.COM, an organization committed to empowering and equipping childcare business owners. As an award-winning childcare CEO and Entrepreneur, Andrea has been recognized as one of the Best Childcare providers of the year and is a recognized expert often quoted as an authority figure on childcare growth topics.Download her Jumpstart Blueprint here: https://www.mysixfiguresystem.com/js-planner49251559Attend our upcoming FB Live where she will discuss this in more detail and answer any questions you may have: https://fb.me/e/cZ4olHzDtListen to our recent episode together about what to showcase during tours: https://rb.gy/wlesgq

Chanie Wilschanski is an Early Childhood Leadership Coach and CEO of Schools of Excellence.Chanie began her journey over a decade ago, teaching toddlers at the acclaimed Preschool of the Arts in New York City for 8 years until she continued her path into high studies and earned her Masters in EC and Special Education.In 2015, she started training teachers and school leaders on the HOW part of creating excellence in their schools.In this episode, we'll be focusing on Chanie's tips for building a positive company culture, improving staff retention, AND how to hire rockstar candidates for your center.________________________Join the Delegate to Elevate Workshop, a 90-minute training with Chanie Wilschanski on How to Build a High-Achieving Team so you can Grow Your School without Additional Administrative Workload. Find out more here: Chanie.me/childcareCRM-elevate You can also find out more about the Schools of Excellence at schoolsofexcellence.com and join the free community of School Leaders at https://www.facebook.com/groups/schoolsofexcellencelounge________________________Watch Chanie's recent webinar on 'The 4 Types of Parents in Your Center': https://youtu.be/8_dVoWsCbOE

There are a lot of factors to consider when you're trying to market to prospective parents or keep your enrolled families engaged with your center.In this episode, some of the industry's best marketing minds will provide you with tips and tricks for developing better email campaigns to help you grow your business and receive a higher ROI (return on investment).This episode features a recording of a recent round-table discussion webinar. To watch the full webinar, visit: https://youtu.be/yWxy4t7R0DEDownload the FREE step-by-step guide for building email marketing campaigns like a pro: https://startthejourney.childcarecrm.com/build-email-marketing-campaigns-like-a-pro-us

In this episode, Sierra Rossing shares how to define your target audience, how to establish personas for your ideal families, and the importance of tailoring your marketing efforts.Andrew Kilday and Robert Cowperthwaite, Co-Founders of Clouta, join the podcast to discuss their lead generation solution that integrates directly with ChildcareCRM.Listen to Megan Bowling's episode about enrichment programs: https://open.spotify.com/episode/3GvnfSZKytzR0LFlH8bmCU?si=qTVa_VvYRS6at1KgsGfB6w&dl_branch=1Listen to Andrea Dickerson's episode about refining your marketing: https://open.spotify.com/episode/4NKSUgylWP4qb4Z8RPHDo8?si=uZx_4Xo7RPqnLHIpiTMvvA&dl_branch=1

Megan Bowling is the Vice President Stretch-n-Grow International and an Owner/Director of her own Stretch-n-Grow franchise in St. Pete, Florida. Through her years of experience in the ECE community, Megan knows how preschools can safely partner with programs like Stretch-n-Grow to enhance their curriculum, engage their children, and excite their parents. Learn more about Stretch-n-Grow here: http://stretch-n-grow.com/ece/

In this episode, we're joined by Brian Strauss, Demand Generation Specialist at ChildcareCRM. Brian has a background in both marketing and childcare and now focuses on developing targeted marketing campaigns to drive awareness and interest in ChildcareCRM’s product offerings. To read more about building professional email campaigns, read our recent article: https://blog.childcarecrm.com/6-tips-for-stronger-email-marketing-campaigns

Genevieve Carbone, Head of Marketing with Kangarootime, recently published a blog titled “5 ways to increase parent engagement”. In this episode, we discuss COVID-19’s impact on how childhood educators are able to connect with families and what you can do to encourage family retention and engagement at your childcare center(s).Read Genevieve's article, '5 Ways to Increase Parent Engagement': https://www.kangarootime.com/blog/5-ways-to-increase-parent-engagement/ Download ChildcareCRM's Building Blocks for Success Report: https://startthejourney.childcarecrm.com/building-blocks-for-success-0Learn more about the integration: https://www.childcarecrm.com/integration/kangarootimeGet your own survey tool: https://www.techradar.com/best/best-survey-tools

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents.However, there are 3 actions you can take to improve your enrollment conversions... Respond rapidly to inquiries Practice effective conversion skills Initiate continual follow-upJulie Wassom is an internationally-recognized expert in child care marketing and she coaches and consults childcare owners who are interested in developing their sales and marketing programs to grow enrollment.For more information about Julie Wassom, visit her website: https://juliewassom.com/contact/Download your own copy of ChildcareCRM's Building Blocks for Success Report: https://bit.ly/3nKSgm7

Sierra Rossing of ChildcareCRM and Francie Dudrey of Procare Solutions speak with Gina Emch about her experience with both ChildcareCRM and Procare.  This episode specifically focuses on how these solutions have improved her business performance and how the two-way integration between these platforms have enhanced and simplified her centers’ operations. Interested in the integration between Procare and ChildcareCRM?  https://www.childcarecrm.com/integration/procare

Sara Mauskopf is the CEO and Co-founder of Winnie, a marketplace for daycares and preschools helping millions of parents across the United States in their search for childcare. Sara has a background in consumer technology and product management, having worked at Postmates, Twitter, YouTube, and Google. Prior to her professional pursuits, she graduated with a Computer Science and Engineering degree from MIT. She’s also a mom of 3 young children.To sign up with Winnie today, click here: https://pages.winnie.com/childcarecrm

Beth Cannon is an international speaker, educator, and entrepreneur known for her passion for engaging leaders and inspiring teams. With 25+ years of diverse experience, she has a lot of valuable insight and knowledge to share! In this episode, Beth discusses how to create a positive company culture, how to retain staff, how to become a better leader, and more! Ready to gain confidence and clarity in your purpose, processes, and policies?  Join https://bethcannonspeaks.com/stucktostrategyAre you burned out?  Take the quiz at https://bethcannonspeaks.com/burnoutquiz/Go from frazzled to free and snag a few of Beth's Trello boards - https://bethcannonspeaks.com/freeboards/Facebook group for Faith-Based and NPO schools - https://www.facebook.com/groups/communityfaithbasedandnposFB Page - https://www.facebook.com/BethCannonSpeaksLinkedIn - https://www.linkedin.com/in/beth-cannon/

Andrea Dickerson is committed to empowering and equipping childcare business owners with proven management solutions to systemize, organize and maximize their childcare business and their life. Andrea has created several success tools to help empower you to go and grow to the next level and to keep going to reach your highest potential. In this episode, we discuss how to 'Establish a Millionaire Mindset' so you can reach your goals and grow enrollment by defining your target audience, clarifying your message/brand, and marketing to your ideal client.Andrea's Website: https://iownadaycare.com/Andrea's Instagram: https://www.instagram.com/iownadaycare/?hl=en

Today we’re going to be talking about ‘how to generate more online reviews'. Now, this is actually part 2 in my digital marketing series so be sure to go check out part 1 if you haven’t already. Reading reviews which indicate good quality and services create an online reputation that customers can trust. In fact, customers are 63% more likely to trust and buy from a company with reviews. Winnie: https://winnie.com/providersKinside: https://www.kinside.com/caregivers

Lisa Henkel serves as Vice President of Education and Training at ChildcareCRM. Prior to ChildcareCRM, Lisa served in operational and marketing roles for a childcare organization that used ChildcareCRM regularly!If you've ever wondered, 'what should I be emphasizing in my marketing and touring efforts to increase enrollments?' then this episode is for you!Download the Building Blocks for Success Report: https://startthejourney.childcarecrm.com/building-blocks-for-success-0

Scott Wayman, CEO and Founder of Kangrootime joins Sierra Rossing on ChildcareCRM: The Podcast to discuss why he became interested in the childcare industry, how he started Kangarootime, and the importance of measuring key performance indicators for your childcare business.To learn more about KPI's for your childcare organization, watch Kangrootime's webinar with Audra Wilson-Russell, CPA, MBA: https://www.kangarootime.com/blog/top-5-kpis-every-center-should-track/

It's no secret that more parents than ever before are turning towards digital resources when searching for childcare providers. Discover what tools are essential for your childcare business in this Digital Marketing series with your host, Sierra Rossing.

Discover how to retain families after enrollment and what they are looking for in a childcare center when they decide to switch providers.Register for Kangarootime's Black History Month Webinar: https://rb.gy/djjtdhGet 3 months FREE with Kangarootime: https://www.kangarootime.com/learn-more/

In today’s episode, we're joined by childcare business owner, consultant, and industry influencer, Dani Christine. We’ll be addressing her experience in childcare, how she and her team adjusted to the COVID pandemic, and how to grow your enrollment by meeting today’s parents where they’re at. Find Dani on Youtube: https://www.youtube.com/danichristineFollow Dani on Instagram: https://www.instagram.com/danichristineconsulting/Visit her website: https://www.childcaresites.com/

Kris Murray joins ChildcareCRM: The Podcast to discuss the importance of managing your online presence, including the essential platforms you need and how to develop a strong message for your audience!   Visit Kris Murray's website: https://childcaresuccess.com/ Visit ChildcareCRM's website: https://www.childcarecrm.com/

Today we’re sitting down with Mike Hook, the Director of Sales at ChildcareCRM to discuss our NEW ChildcareCRM product that has been specifically built for smaller operators looking for a marketing and engagement solution.

Get to know ChildcareCRM with the Director of Talent & HR, Asheley Bonner! In this episode, we discuss Asheley's professional background, her plans to grow ChildcareCRM from a HR perspective, and her outlook on the company's culture.Stay tuned for further episodes and DM us on Instagram, Twitter, or Facebook if you have a request about a certain topic or would like to see a special guest featured on our podcast!

In this episode, we sit down with ChildcareCRM's CEO, Matt Amoia, and discuss his background in the industry, the changes he foresees in the Childcare industry, and his vision for the future of ChildcareCRM.Stay tuned for further episodes and DM us on Instagram, Twitter, or Facebook if you have a request about a certain topic or would like to see a special guest featured on our podcast!