Content Strategies in Sweatpants

Your “why” isn't just a feel-good portion of your brand strategy; it's the thing that keeps your business grounded. It's how you make sure you're building something that doesn't just make money, but actually feels right.Without it, you'll burn out, you'll start chasing trends, saying yes to “quick cash” jobs, and taking advice from internet experts who don't know your business, your goals, or your values. And then suddenly, your brand won't feel like you anymore.What we cover in this episode:The exact reason I start every client's brand strategy project by digging into their “why”How your purpose directly impacts who you attract (and why you might be pulling in the wrong people)The connection between your core values, your offers, and your messagingWhat it really looks like to use your “why” as a filter for aligned decisionsA behind-the-scenes look at my own brand origin story—and how my brother's life and legacy shaped my mission to help others live theirsYou don't need a tragic backstory to have a powerful brand, but you do need a deeper reason. Whether your “why” is about spending more time with your kids, doing more meaningful work, or helping people like you feel seen... that purpose becomes your North Star. Once you're clear on it, your marketing gets way easier and so does saying no to the wrong clients.

What good is a beautiful brand if nobody gets it?In this episode, I'm joined by brand strategist and designer Joel Sousa to break down what brand strategy is and why it needs to come before design if you want to create a brand that turns heads and converts.We talk about why your logo is just the tip of the iceberg, how to avoid looking like every other service provider in your niche, and what it really means to build your brand from the inside out.What we cover in this episode:Why your visuals should be shaped by strategy, not just vibesHow to stand out without following every trendWhy every touchpoint with your audience (from your consultation call name, to your IG bio) all shape how your brand is perceived A wild story about a tap water pop-up that proves the power of brand perceptionConnect with Joel:Instagram - https://www.instagram.com/brandwithjoel/ LinkedIn - https://www.linkedin.com/in/joel-branding-strategist-designer/ Website - https://growingdesign.pt/

If your business's video content feels flat, forgettable, or just kind of...lame? You're probably missing the most important ingredient: you.In this episode, I'm joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.We talk about how to create content that feels like a person, not a pitch, why you don't need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.Here's what we cover:What it actually means to humanize your brand (beyond “just showing your face”)How to build emotional connection without oversharing or veering off-brandThe mindset shift that makes showing up on camera 10x easierSimple storytelling tricks for turning everyday moments into magnetic contentWhy chasing trends keeps your brand forgettable (and what to do instead)The underrated role of video in building trust and long-term brand equityConnect with TomConnect on LinkedIn Connect on Instagram Grab Tom's book LegendeeringSign up for his upcoming masterclass (Happening 5/15) on video content

In this episode, I'm joined by Cassidy Handle to unpack the real power of brand messaging and why your words are the thing that's either pulling people in or pushing them away. If you've ever felt like your content sounds like someone else… or you're trying to sound like a pro but end up sounding like a weird robot version of yourself, this one's for you.Cassidy breaks down what brand messaging actually is, how to create consistent, trust-building copy across everything you put out, and why skipping this step is the fastest way to confuse (and lose) potential clients.Whether you're DIY-ing your messaging or are finally ready to hire it out, this episode will help you untangle all the swirling thoughts in your head and turn them into words that actually work.Follow Cassidy on Instagram: @thecopywritingmamaGrab her freebie: Fire in the Hole – 50 Subject Lines That Actually Get Opened Visit her website: www.thecopywritingmama.com

Design isn't just how your brand looks. It's how it speaks.Before anyone reads a word, your visuals are already doing the talking. Your colors, fonts, logo, and brand experience are all setting the tone, creating expectations, and shaping perception...in literal milliseconds.So if you've been treating your visual identity like an afterthought? Let this be your wake-up call. Because what people see is telling them more about your brand than what you say ever will.

Your brand's best content ideas aren't going to be found while scrolling for inspiration on your feed...They're in your real life.In this episode, I'm breaking down:Why “scrolling for inspiration” is actually code for “send help, I'm spiraling into comparison”How copying what's already out there makes your brand forgettableThe psychology behind content that actually connects—and convertsWhy lived experiences turn into the most you content ever

If your content feels clunky, stiff, or just plain exhausting to create, it's probably because you're overthinking it. Trying too hard to sound perfect or professional is actually making your brand feel robotic, and it's killing your connection with your audience.In this episode, we're breaking down why your content feels so forced and how to make it feel more human (without spending hours stressing over every post).

If you've ever wondered why some content grabs attention and creates instant connections while other content falls flat, the answer isn't just "the algorithm."The best content—whether it's a social post, a website, or an ad that stops people in their tracks—all follow the same three-part formula: Psychology + Storytelling + Visual DesignIn this episode, I break down:The role of psychology in content marketing (and how to get inside your audience's head)Why storytelling is the key to emotional connection How design choices and visuals impact audience engagementHow to combine these three elements (psychology, storytelling & design) for maximum impactSo, if you're tired of throwing content out there and just hoping it sticks, this is the episode that will help you start creating with more intention (so your content actually starts to work for your business). Connect with me:Instagram - @⁠pane.marketing

Sound is one of the most overlooked elements of branding, yet it has the power to make or break your audience's experience.When your content's audio feels off, people might not be able to articulate what's wrong—but they'll click away faster than you can say "is this thing on?"Most business owners obsess over visuals while treating audio as an afterthought.They grab trending sounds for their Reels.They use generic stock music for their videos.And suddenly... their content sounds just like everyone else's (and how the hell are you supposed to stand out, now??)If your content isn't making the impact you want—even when the visuals look great—this episode with audio expert Julian Blackmore is about to change the way you think about your brand's sound forever.Inside This Episode, We're Covering:How sound triggers powerful memory and emotional responses in your audienceHow to align your audio choices with your brand's mission and valuesThe dangers of using trending or stock audio (and why it's probably costing you more than you think)Why instrumental tracks are crucial when overlaying voice contentThe psychology behind storytelling through sound using the seven basic plotsSimple ways to improve your audio quality without breaking the bankWhy bad audio quality is essentially insulting your audienceSome of my favorite quotes from the episode:"Don't underestimate how important audio quality and sound and music is in your content. And don't insult your audience by assuming it's okay to post a piece of sh*t.""People might not be able to point exactly to what the problem is, but bad audio just sounds 'nope.'""If you are using stock, be really f*cking careful how you use it."Resources Mentioned:20K Hertz Podcast: www.20k.orgBook recommendation: Seven Basic PlotsConnect With Julian:Website: julianblackmore.comInstagram: @julian.blackmoreConnect with me:Website: marissapane.comInstagram: @⁠⁠pane.marketing⁠

Your brand isn't just a logo, a social media feed, or a website—it's a system. When your marketing feels disconnected, it's usually because you're building in silos instead of creating a brand that works as a whole.First, you hire a designer for a logo. Then you hire a marketer for social media. Then you hire someone else for your website. And suddenly… none of it actually feels like it fits together.Sound familiar? If your brand feels off—even after hiring experts—this episode is going to change the way you think about branding and marketing forever.Inside This Episode, We're Covering:Why a brand is a system, not just a collection of marketing piecesHow hiring contractors without a clear brand strategy leads to a disjointed messThe danger of "siloed marketing" (and how it's costing you consistency and clarity)Why your logo isn't just one design but should be a complete suite for different applicationsWhy having brand guidelines is essential before hiring specialistsHow misaligned marketing pieces confuse your audience and waste your moneyConnect with me:Instagram - @⁠⁠pane.marketing⁠

If your business feels like a constant game of Chutes & Ladders—gaining momentum, only to slide right back down to square one—this episode is for you.Because listen, anyone can start a business. Anyone can build a brand. But building an intentional brand? That's what makes you unforgettable.In this episode, we're breaking down: Why checking off “business tasks” (logo, website, content) won't magically give you a strong brand—unless they're done with intention Why so many service providers feel stuck, misaligned, or like they're constantly rebuilding from scratch—and how to fix it How to uncover your true brand voice (without relying on generic “friendly and professional” BS) The difference between a business that just sells vs. a brand that builds trust, demand, and long-term loyalty Tactical steps to clarify your messaging and create a client experience that actually makes you stand out—so your audience doesn't just double-tap your posts, they book youBecause if your brand is all vibes and no depth, you're making this way harder than it needs to be. Connect with me:Instagram - @⁠pane.marketing

So you've been creating content and getting likes, maybe even a few DMs...but no actual clients? Let's talk about it because engagement doesn't equal income. And you're creating content to grow your business, yes? Well, that viral post you're salivating over achieving? It might get you some clout, but it won't necessarily get you booked. Meanwhile, the post that got crickets? It could be the one that lands you your next paying client.In this episode, we're breaking down: Why high engagement ≠ high conversions (and what actually drives sales) The difference between content that entertains vs. content that attracts clients Why viral posts often miss the mark for service providers The “peer validation” trap—and why getting love from your industry doesn't pay your bills The three types of content you actually need to be posting (hint: it's not all about going viral)Because listen—if your content strategy is just chasing likes instead of building trust, authority, and demand for your services… we need to fix that ASAP.

This episode is slightly chaotic (blame it on the quad shot of espresso), but trust me—you'll want to stick around.If you've been cranking out content and still not seeing results, the problem probably isn't the algorithm...it's your brand.Your content is only as strong as the brand behind it. If you're creating content for your business without a solid brand strategy, you're basically driving somewhere new without a GPS and expecting to arrive at the right destination. In this episode, I break down: Why having a clear brand makes content creation so much easier How to ensure your content actually attracts the right audience (and what happens when it doesn't) The danger of DIY-ing your brand based on what your competitors are doing Whether you should build a personal brand or a business brand as a service provider And more branding truths you need to hearIf you're stuck, overwhelmed, or wondering why your content isn't landing—this one's for you.

You have a brand story. Everyone does. What micro-moments in your life led you to go into business for yourself? What drives you to provide the services you offer and help the people you show up for every day? Being able to define your brand story or put your "why" into words, will help you show up and market your business in a more meaningful way. You'll be able to share this story with your audience and connect with them on a deeper level. And you'll have this guiding light so to speak that you can check in with to determine whether or not you should take on that client project or post that piece of content because you'll be able to easily see if it's in alignment with your overall goals and vision as a business. --- If you need help crafting this story or putting the message into words, send me a DM or hit me up on Instagram. I'd love to hear how you got into business and help you share your story with the world so you can start attracting the right clients and use your marketing effectively to benefit your business in a more impactful way.

Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice." In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why they're beneficial for any small business looking to grow and retain its customer base.

When you think of the best marketing campaigns of 2023, you might instinctively think about the Barbie movie campaign because, with a budget of $150 million, it was hard to miss.  That campaign had us in such a chokehold that someone on the internet took a picture of a pink sunset, thanked Warner Bros. for it and it went viral because that would be so on brand for the time we were living in. The marketing message was so strong and all-consuming, that even Mother Nature couldn't escape its reach.  And just like Barbie, Taylor Swift kept all the Swifties on the edge of their seats when promoting her Eras Tour this year. In typical T Swift fashion, she dropped teasers on social media along with cryptic clues and Easter eggs her loyal fan base went to town analyzing and decoding.  While these marketing campaigns were epic, to say the least, it can feel impossible to replicate as a small business owner. So let's break down a few key aspects of each campaign that you're able to tap into in your own marketing efforts (millions of dollars not required).

Creating content for the right audience is more important than simply showing up with generalized content. Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience. So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack. You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired target audience. Tune into this episode to learn more! CONNECT: Follow Pané Marketing on Instagram Connect with Marissa on LinkedIn

In today's episode, we're diving into the world of sales pages! Specifically how to improve your digital product's sales pages quickly and effectively with psychology and neuromarketing research. From product mockup placement to pricing psychology hacks, I'll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales. So whether you're a data-driven nerd like myself or you're just starting out in your business and are ready to get a leg up on your competition, stay tuned for this episode full of valuable insights and actionable tips to take your sales page to the next level. Resources Mentioned: Content Catalyst Membership Check out the Pané Marketing Blog Message me on Instagram Connect with me on LinkedIn Research + Studies Mentioned 10 Useful Findings About How People View Websites Make your product "shine" Include Multiple items in your mockups Display your pricing below When to use horizontal vs vertical product layouts

Utilizing educational, engaging, and conversion-focused content in your social media marketing strategy is essential. In this episode, we'll explore why you need these three pillars and how they work, based on psychology. Additional Resources + Links Mentioned In This Episode: Content Catalyst - The only membership that combines psychology-driven strategy and done-for-you content, so you can create a month's-worth of social posts in one sitting. How to Create a Psychology-Driven Social Content Strategy - To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do. Here's a quick read to learn more. @Pane.Marketing - Send me a DM on Instagram!

In today's episode, we're talking about why your brand's core values matter most and how by leaning into your core values via the stories you tell, your audience will be aligned with your mission alongside you. Tune in to hear about: Why your brand's core values need to be embedded into everything your business does. How your core values act as the guiding light and the north star to all of your decision-making as a company. An example of how the core values of your business can live on longer than the brand itself. …and more! Resources Mentioned In Today's Episode: The Pané Marketing YouTube Channel: Where you can now WATCH our podcast episodes for the full effect of chatting with your biz bestie after-hours.

In today's episode, we're talking about AI and how it's either going to skyrocket your content's success or it's going to be your downfall as a marketer. We discuss the impact and potential of tools like Bramework, MidJourney, and ChatGPT on content creation. And how you can make the most out of these tools to leverage your content marketing efforts. Tune in to hear about: How MidJourney is basically your super-talented, underpaid graphic designer and ChatGPT is your extremely overqualified virtual assistant. How AI can help you translate your half-gibberish, mostly incoherent thoughts into an output that actually makes sense A step-by-step plan for utilizing these AI tools together to create a high-powered, one-of-a-kind piece of content in a matter of minutes. …and more! Resources Mentioned In Today's Episode: Bramework - An easy-to-use AI writer that helps bloggers, freelancers, and agencies save hours per blog post. Visit panemarketing.co/bramework to activate a 7-day free trial and if you like what you see, use code 50M1PERCENTOFF for 50% off your subscription. Midjourney - An independent research lab exploring new mediums of thought and expanding the imaginative powers of humans. ChatGPT - An interactive AI chatbot that interacts in a conversational way. The Weekly Download - A free email series that's signed, sealed, and delivered to your inbox every Wednesday from the Pané Marketing team. We share our best marketing strategies, insights on buyer psychology, and tips for your business to transcend its revenue potential.

With over 99,000 searches every single SECOND happening on Google (Internet Live Stats, 2022), it's time for your knowledge to become the backbone of someone else's education.

Interested in building your first marketing funnel? I can promise you, it looks more overwhelming than it actually is. Follow the foundations outlined in this podcast episode to streamline your funnel creation. Resources Mentioned: 3 Months of Done-For-You Caption Templates 40 Instagram Caption Starters (Free Download) Content Catalyst Membership

Some say it's coming, some say it's already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business's survival. In this episode, I provide a few tips on how to keep your small business afloat and thriving, even during a downturn. Resources Mentioned Harvard Business Review Blog Pané Marketing Blog This Episode Was Made Possible By: The 100 Instagram Caption Templates for Service Providers - Connecting with consumers online is one of the most effective ways to bring in more business. Through the use and integration of these caption templates, you'll be able to streamline your success with social media marketing.

In today's episode, we were talking about how to simplify social media marketing so we can easily cross off social media from our to-do list. Tune in to hear about: One social media strategy that every small business owner should know My number one tip for making social media marketing easier How caption templates can amplify your creativity …and more! This Episode Was Made Possible By: My 100 Instagram Caption Templates for Service Providers! Connecting with consumers online is one of the most effective ways to bring in more business. Through the use and integration of these caption templates, you'll be able to streamline your success with social media marketing. Resources Mentioned 100 Instagram Caption Templates for Service Providers Descript ClickUp Google Workspace

Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience. Content ideation can feel difficult because you don't want to feel like you're saying the same things all the time. But while you think your content will quickly get boring and likely cause you to lose out on the opportunity to connect with new people, your audience is probably loving what you're creating! There are dozens of things to talk about that your audience would be interested in reading, no matter your niche. While it may feel like a challenge to talk about something new that you haven't discussed before, there are a few ways to set yourself up for success and select the perfect themes to use. Questions? Send me a DM on Instagram

Distributing content can be a daunting task, but with the right strategy, it can be easy to reach your target audience. In this episode, we're going to be talking about how to easily distribute your content to your target audience across multiple channels. Topics Covered In This Episode: What is content distribution? What is the Difference Between Content Distribution and Marketing? How Do You Develop an Effective Content Distribution Strategy? Resources Mentioned In This Episode: Sendible - The Social Media Management Tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today. Bramework - The AI Copywriting Tool I rely on to flesh out all the content ideas floating around in my brain. Rytr - Another AI Copywriting Tool I've used in the past that's great for creating snippets of repurposed copy. This Episode Was Made Possible By: The Free Content Creation Planning Kit - Our content creation planning kit is every small business owner's blueprint to getting started with content marketing. Download Your Free Copy Now.

Entrepreneurship is a relentlessly demanding and often exhilarating lifestyle. It can be thrilling to wake up every day and create something new, but it's also tough to stay on top of everything when your mind is constantly racing. Maintaining your mental health as an entrepreneur can help you thrive in this demanding environment. In this episode, I share a few strategies and tips to stay on top of your mental health as an entrepreneur. Resources Mentioned: Blog Post: How Prioritizing Your Mental Health Can Help You Thrive As An Entrepreneur Entrepreneur + Mental Health Study by Michael Freeman Please know that if you're struggling with any aspect of your mental health, you're not alone and support is available.

If you're stressed out by social media. It's time to either outsource or integrate templates. Outsourcing your social media marketing may not be in the budget, but I can guarantee caption templates are! Resources Mentioned: Free Resource: Instagram Caption Hooks Done-For-You Caption Templates Content Catalyst Membership

Once you understand how the human brain works, it is much easier to connect with your ideal customers and activate psychological triggers that will drive decision-making. In this episode, we discuss five commonly used marketing psychology principles and how you can integrate them into your business. Resources Mentioned: Influence: The Psychology of Persuasion by Robert Cialdini

When your content works for your funnel, your funnel will work for your business. This is possible through strategic choices about your content creation efforts, especially when applied to building out your marketing funnel. Tune in to learn all about how your content will work together to build a customer journey transcending from the top-of-funnel to the bottom-of-funnel. --- Resources: Free Content Creation Planning Kit - My content creation planning kit is every small business owner's blueprint to getting started with content marketing. Register for this free resource by visiting https://www.marissapane.com/content-creation-kit Visual of This Funnel Example

When you first hear the words, content creation, what comes to mind for you? Do you think about blog posts? Podcast episodes? How about social media posts? What type of content comes to your mind? Chances are, you're either thinking of your favorite type of content or your least favorite type of content. When you are creating content for your own business, or if you're creating content for a client, what you need to realize is that the content type you enjoy creating is what's going to be the easiest format to create content in. Tune in to learn one of the secrets to a successful content marketing strategy.

We all love a good Canva template...but what happens when dozens of small businesses start to use these templates in the same way? You enter the sea of sameness - and this is NOT how you stand out from your competition. How many times have you popped onto Instagram and started to scroll through your feed just to feel like you've already seen half of what's appearing? That's because people are using the same design templates across all different industries. With little to no customization, these templates have polluted the online space. There's nothing to differentiate Sally Jo's Beauty Bar from Samantha's Brow Boutique anymore and that's where the problem lies. We're so inundated with these templates that subconsciously when we see these appear in our newsfeed, we feel as if we've already seen the post and don't want to devote any more mental energy to look at it - even though it's completely different content for an entirely different company. --- This Episode Was Made Possible By: The Free Content Creation Planning KitOur content creation planning kit is every small business owner's blueprint to getting started with content marketing. Register for this free resource by visiting https://www.marissapane.com/content-creation-kit The Content Catalyst Membership This membership is the most strategic DIY approach to social media marketing you'll experience. You'll receive guidance and direction from a certified social media strategist each month as well receive a full month's worth of content ready for you to customize and implement. Learn more at https://www.marissapane.com/membership

While you're delivering five-star services to your clients, you're overwhelmed managing your business and can't find the time to showcase your work on social media. Without a digital presence, you know you're missing out on potential leads, so you decide it's time to outsource! But who do you hire?? Is a social media manager the correct choice? A virtual assistant? At Pané Marketing, we highly recommend you invest in a social media strategist, and during this episode, you'll find out why. Tune into this week's episode to hear: Why social media often falls on the backburner How a social media strategist will help to grow your business while you continue to do what you do best What to do if you want to outsource your social media marketing but it's not currently in the budget This Episode Was Made Possible By: The Free Content Creation Planning Kit Our content creation planning kit is every small business owner's blueprint to getting started with content marketing. Register for this free resource by visiting https://www.marissapane.com/content-creation-kit The Content Catalyst Membership This membership is the most strategic DIY approach to social media marketing you'll experience. You'll receive guidance and direction from a certified social media strategist each month as well receive a full month's worth of content ready for you to customize and implement. Learn more at https://www.marissapane.com/membership

Posting whenever you have a good hair day or remember to log on to Instagram isn't going to produce the results you want for your business on social media. To create content that converts your followers into clients, you're going to need a strategic content plan. In today's episode, we're going to be discussing the components of posting consistently on social as well as highlighting the importance of creating a content plan for your business. This Episode Was Made Possible By: The Free Content Creation Planning Kit Our content creation planning kit is every small business owner's blueprint to getting started with content marketing. Register for this free resource by visiting https://www.marissapane.com/content-creation-kit Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://www.sendible.com?fpr=marissapane The Content Catalyst MembershipThe Ultimate Content Membership To Help Your Small Business Generate More Customers and More Profit While Making A Bigger Impact. Learn More: https://www.marissapane.com/membership

To capture the essence of this episode in one sentence: Give the people what they want, when they want it or they're going to go elsewhere to find it.

If you're running a small business and you're still in the solopreneur phase or if you just have the support of one part-time VA, creating consistent, quality content can feel borderline impossible. In today's episode, we're tackling the question: How do you make time to create quality content that connects if you're a small marketing team of only one or two people? STEP ONE: Establish your brand's core content topics; those of which will be the key topics discussed within your blog or podcast. STEP TWO: Outline the three social content pillars - Educate, Engage, Convert - into your social content calendar.STEP THREE: Pull aspects of your weekly core brand content and integrate these into educational, engagement driving, and conversion-based social posts.STEP FOUR: Repeat the process weekly to ensure a full and complete content calendar that connects and converts your audience into clients. Need additional content creation support? Join the content marketing membership, Content Catalyst!

While we don't know for sure what 2022 will bring to the ever-changing social media landscape, I have a few marketing predictions to get your Instagram strategy started. Incoming 2022 Instagram Marketing Trends: People are looking for simple, easy-to-digest content. Keep your content educational or relatable. The algorithm is going to showcase *relevant* content from others based on the accounts you're already following. So stick to your niche and don't post all willy nilly. Now is the time to stick to your strategy! Instagram wants to keep you on the app - go figure - so if you're a product-based business, integrate your products into their shop features for the most exposure. Keep it real - people follow you for YOU. Integrate your personality into your content and don't be afraid to share your thoughts on trending topics (even if you disagree with the norm). Resources Mentions: Content Creation Planning Kit Content Catalyst Membership Clickup (Use Code MARISSAPANE for 15% off your first year of either the Unlimited or Business Plan)

Does your business really need to be on all the social media platforms? Short answer: No! Tune in to learn why not all social media platforms may be right for your business.

Have you ever wondered how to truly measure the success of each individual social media post? In this episode, we're clarifying how to create goals for each post and how to identify if these goals were achieved. Looking for more actionable content advice? Join our Content Catalyst Membership to gain unlimited access to digital marketing resources that will help you start and scale your online business with confidence.

Content creation should be the most effortless task in your business. In this episode, we cover a few tips and strategies to help you overcome content paralysis. Click Here to Join the Content Catalyst Membership

Are you a small business owner who struggles to motivate during the winter months? If you're like me, winter is the hardest time to stay productive, focus, and make progress. I struggle with seasonal affective disorder, which basically means my depression increases and intensifies as the days get colder and darker. Mental health is IMPORTANT, friend. If you struggle with seasonal depression or seasonal affective disorder as an entrepreneur, it can be detrimental for your business. In this episode, I discuss how to prepare for the shorter, darker colder months as an entrepreneur who struggles with depression. Facts I want to leave you with:

If you feel like your marketing sucks… here's why it may seem that way. Digital Marketing allows you to reach billions of people online, but unless you hyper-focus your content to specifically help your ICA, the content you create will get lost in the shuffle. The online space allows you to reach billions of people all over the world. But when you're not zeroing in on who you really want to reach.... having access to billions of eyes will be as effective as throwing spaghetti on the wall. Step 1: Define your ICA Step 2: Determine your monthly and quarterly business objectives. Think about how your content can help you reach your desired results. Step 3: Plan how you will integrate your content ideas into your content calendar. Want additional help creating a custom content plan for your small business? Click here to get in touch.

Yes, I'm comparing your social media caption to a jelly donut and yes, now I'm also craving a donut. Each Instagram post's first 150 characters are like the first bite of a donut; if it's not oozing with goodness or entices you with what's to come... why bother continuing. Your hook is your only opportunity to get your audience to read the REST of your jelly-filled caption. Tune in for a few quick tips to make the most out of your caption's hook. Resources Mentioned in the Episode: Different Fonts To Use In Your Caption 100+ Social Media Caption Templates

If you're not already familiar with my proprietary system for converting Instagram followers into clients. Let me introduce you to The WAND Method™. The WAND Method is a four-step framework that you can implement today, to start using Instagram as a client converting machine. The only catch is... before you can start using the WAND method you need to have your ideal customer completely mapped out. The first step of the WAND method is to WOW your audience at first glance. But in order to do that... you need to Identify Your Ideal Customer. Without properly identifying exactly who your business is serving, the content you create will be misguided. All content you publish should be directly talking to your ideal customer or ICA. If you're unsure of who your Ideal Customer truly is, get ready because we're about to break down everything you need to know about defining who your ICA is. More of a DIY, workbook type of gal? Click Here to access a free video and workbook that will guide you through the entire process!

Most small business owners don't struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isn't defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customer's go-to source for information. It's clear that you need to create more content, but with so many tasks on your plate, you're in desperate need of understanding how to create more content in less time. Hear me when I say that I totally understand the frustration. That's exactly why I want to share a few best practices for repurposing content. Being able to repurpose your anchor (long-form) content across multiple social media platforms will save you ample time and make your content creation process much easier. RESOURCES RELATED TO THIS EPISODE: Free Lesson: How To Define Your Ideal Customer Avatar Marissa's Instagram A Comprehensive Guide to Repurposing Content

When you boil it down, your small business is just a collection of content. Content that fosters community, connections, and clients. You need content that attracts, engages, and converts your ideal customer. Learn exactly how to start using content marketing as a small business owner in this episode of Content Strategies in Sweatpants. ⁠⠀ For more content creation tips and tricks, download your free content creation planning kit >> https://www.marissapane.com/content-creation-kit

Hear me out when I say that Instagram acts as your dating profile for your ideal customer. It's what people see first and from there, they make a judgment call on whether or not they want to get to know you on a deeper level. ⁠When used properly, Instagram will drive your ideal clients deeper into your marketing funnel (onto your email list) where you can better nurture them. ⁠Once on your email list, true relationship growth happens and with proper communication, trust, and authenticity, they'll be eagerly awaiting for you to put a ring on it. Is your Instagram currently optimized to encourage your ideal clients deeper into your marketing funnel? ⁠ Slide into my DMs and let's schedule your Instagram audit!

We've all heard the news. We've either seen the live from the head of Instagram himself or we've seen the chopped-up bits of information shared by Instagram gurus claiming that Instagram is no longer a photo-sharing app. Let's stop there. Before you freak out and start trying to convert ALL of your photo content into video content… let's think strategically. In this episode, I talk about who your ideal customer is and what they truly want from you, how following trends can lead to watered-down content, and more. Let's be friends on Instagram @marissapane Want to work together?

Welcome to Content Strategies in Sweatpants! The podcast for female entrepreneurs who want those at the bar conversations with your biz bestie, but let's be real... you'd much rather be at home eating a snack than out in public looking like one. I'm Marissa Pane, a digital marketing coach for service providers. Aka I'm committed to helping you leverage digital marketing strategies so you grow your brand online in a stress-free way. But unlike most digital marketing professionals, I'm cutting out the bullshit and serving content to you straight. No fluff, no elusive strategies, and all the honest opinions. Go pour yourself a drink and grab a pen because we're about to dive into the content conversations you've been craving. --- Let's be friends on Instagram @marissapane Want to work together?