LIFT Your Shop

What does it really take to grow from technician to shop owner — and eventually build a successful multi-location auto repair business?In this episode of the LIFT Your Shop Podcast, Kelsey sits down with Greg Bunch, owner of Aspen Auto Clinic and CEO of Transformers Institute, to talk about the lessons he's learned over 25 years in the automotive industry.Greg shares how he went from buying a $250 Volkswagen Bug and learning to fix cars himself to building his first shop out of his garage — and eventually growing to six locations.They dive into the realities of building an auto repair business, including:When to stop working in the business and start working on itWhy growing too quickly can create major cash-flow problemsThe danger of lifestyle creep as your shop becomes successfulWhy shop owners need to understand their financials and KPIsHow to know when you're actually ready for a second locationThe systems and processes needed to successfully scaleWhy strong SOPs alone aren't enough without the right peopleHow hiring and company culture affect long-term growthMistakes Greg made along the way — and what he would do differently todayWhether you're running your first shop, considering a second location, or already managing multiple locations, this conversation is packed with lessons on leadership, financial discipline, systems, hiring, and sustainable growth.If you enjoyed the episode, like, subscribe, and follow the LIFT Your Shop Podcast for more conversations with leaders throughout the automotive industry.Learn more about LIFT Auto Repair Marketing:https://liftautorepairmarketing.com/Learn more about Greg Bunch & Transformers Institute:https://transformersinstitute.com/

What happens when expanding to a second auto repair shop goes completely wrong?In this episode of the Lift Your Shop Podcast, Kelsey Outram sits down with Joe Valind of Auto Safety Center, a four-location auto repair business in the Greater Milwaukee area, to talk about the successes — and failures — that shaped his journey from technician to multi-shop owner.Joe's story didn't follow a perfect path. He started as a high school apprentice at the same shop he would eventually own, working his way through the industry before purchasing the business. Years later, convinced his first location had reached its potential, Joe took a chance on a second shop.It didn't work.Without the financial foundation, leadership structure, or systems needed to support another location, the expansion turned into 18 months of challenges and ultimately ended with Joe being evicted from the second location.He returned to Store 1 knowing it was a pivotal moment for the business. Instead of letting the failure define him, Joe used it to rethink how he operated, improve profitability, strengthen his team, and build the foundation he would need to eventually expand again.Today, Auto Safety Center has four locations.In this episode, Kelsey and Joe discuss:• Joe's journey from high school apprentice to auto repair shop owner• Buying his first shop after repeatedly being turned down by banks• Why freedom doesn't automatically come with business ownership• The mistakes behind his first attempt at opening a second location• Why Store 1 should be running successfully before adding Store 2• Rebuilding a business after hitting rock bottom• Using marketing and incentive-based pay plans to drive growth• Getting a shop to operational and human capacity before expanding• Why strong leadership becomes one of the biggest constraints in multi-shop growth• Developing managers and promoting leaders from within• Using character, chemistry, and competency as cultural guardrails• Why you can't want someone's growth more than they do• Encouraging employees and helping them see potential they may not see themselves• Building a business that can operate without the owner• Why cash reserves matter before acquiring another location• Evaluating demographics, traffic, and market conditions before choosing a new shop• How an unexpected conversation led Joe to an off-market acquisition opportunity• Learning from failure instead of repeating it• Lead measures vs. lag measures and why behaviors ultimately drive KPIsOne of the biggest lessons from Joe's story is that adding another location shouldn't be an "instead of" decision because you're frustrated with your current shop. It should be an "in addition to" decision because the first business is healthy, profitable, properly staffed, and capable of operating without you.If you're an auto repair shop owner thinking about opening a second location, building a leadership team, or trying to create a business that doesn't depend entirely on you, this episode offers a firsthand look at both what can go wrong and what it takes to do it differently the next time.Joe's book recommendation:• The 4 Disciplines of ExecutionJoe specifically recommends the book for its distinction between lead measures and lag measures — focusing not only on the KPIs you're trying to achieve, but on the behaviors that actually create those results.Want to connect with Joe?Joe shares his email toward the end of the episode for shop owners who want to reach out and connect.If you enjoyed this episode, like the video and subscribe to the channel for more conversations with auto repair shop owners and industry leaders about growing stronger, more profitable businesses.Lift Your Shop PodcastHosted by Kelsey Outram | Lift Auto Repair Marketing#AutoRepair #AutoRepairShop #ShopOwner #MultiShopOwner #AutomotiveBusiness #ShopManagement #BusinessGrowth #Leadership #AutoRepairMarketing #LiftYourShop

What does it actually take to grow an auto repair shop from a tiny two-bay operation into a $3M+ business?In this episode of the Lift Your Shop Podcast, Kelsey Outram sits down with Ryan Cerny of Stoiched Automotive in Appleton, Wisconsin to talk about his journey from technician to shop owner — and the numbers, systems, and decisions that helped him steadily scale his business.Ryan started small, leasing a 1,500-square-foot corner of a tractor-trailer shop for just $695 a month while working as a technician during the day and repairing vehicles nights and weekends. Eventually, that side business became his full-time focus and grew into a 9,000-square-foot, nine-bay operation doing more than $3 million in annual revenue.But this conversation isn't just about growth.Ryan breaks down the financial side of running a healthy auto repair business, including how shop owners should think about gross profit, net profit, technician costs, overhead, cash reserves, labor rates, and GP per hour.In this episode, Kelsey and Ryan discuss:• Going from technician to auto repair shop owner• Growing steadily without trying to scale too quickly• Why Ryan recommends keeping roughly three months of overhead in reserve• Understanding your P&L instead of managing from your checking account balance• Gross profit vs. net profit — and the targets Ryan watches• Understanding the true cost of your technicians• Gross profit per hour and why Ryan's service advisors understand the numbers• Giving service advisors flexibility to save jobs without simply discounting• Training service advisors and continuously improving sales skills• How Ryan would approach acquiring and operating a second location• Creating team buy-in through systems, leadership, and incentive-based compensation• Why your marketing plan should be mapped out before expanding• The importance of creating a five-year vision while staying open-minded about how big your business can becomeOne of Ryan's biggest lessons after more than a decade in business? Don't underestimate how far you can go in 10 years.If you're an auto repair shop owner trying to better understand your numbers, improve profitability, build a stronger team, or prepare for your next stage of growth, this episode is packed with practical insights you can take back to your shop.Books Ryan recommends:• Three Feet From Gold• Toolbox TruceWant to connect with Ryan?Ryan recommends reaching out to him via Facebook DM.If you enjoyed the episode, like the video, subscribe to the channel, and turn on notifications for more conversations with successful auto repair shop owners and automotive industry leaders.Lift Your Shop PodcastHosted by Kelsey Outram | Lift Auto Repair Marketing#AutoRepair #AutoRepairShop #ShopOwner #AutomotiveBusiness #AutoRepairMarketing #ShopManagement #AutomotiveIndustry #BusinessGrowth #AutoRepairBusiness #LiftYourShop

From 1 Shop to 10 Locations: How Jim Brown Scaled a Multi-Million Dollar Auto Repair Business.How do you go from running one struggling shop… to scaling 10 high-performing locations?In this episode of the LIFT Your Shop Podcast, Kelsey sits down with Jim Brown, owner of Speed Auto Repair, to break down the exact systems, mindset shifts, and operational strategies that transformed his business.After nearly 20 years of operating a single shop, Jim made a pivotal change—implementing structured systems, inspections, and daily reporting. The result? More success in one year than the previous 19 combined, and a rapid expansion to multiple locations generating millions in revenue.This episode dives deep into what it actually takes to scale—from building strong processes and teams to evaluating acquisition opportunities and creating a culture that drives growth.What You'll Learn:- The 3 biggest changes that transformed Jim's shop overnight- Why inspecting 100% of vehicles is a game-changer- How daily reporting and meetings drive performance and profitability- What to look for when buying your second (or third) shop- The key metrics that determine whether a deal is worth it- How to scale from 1 to 10+ locations without losing control- How to build a culture that develops leaders from within- Why systems—not hustle—are the foundation of growth

What does it really take to build a highly profitable auto repair shop—even in a tough location?In this episode of The LIFT Shop Podcast, Kelsey sits down with Jay Huh, owner of CARMEDIX in Durham, North Carolina, to break down how he went from working out of his home garage to building a shop generating over $3 million in revenue—and consistently netting $60K–$100K per month.Jay shares the real story behind his journey, including the mistakes, mindset shifts, and systems that allowed him to scale, simplify, and ultimately step out of day-to-day operations.This episode dives deep into what actually moves the needle in a shop—from pay plans and hiring to marketing strategies that drive consistent car count.What You'll Learn:Why most shop owners stay stuck (and how to break out of it)The difference between working in your shop vs on your shopHow to structure commission-based pay plans that drive performanceThe key metrics every shop owner must track dailyWhy gross profit dollars matter more than percentagesHow to consistently hire technicians—even in a “shortage”The marketing strategy that keeps bays full (including direct mail)Why systems—not location—determine your success

In this episode of the Lift Your Shop Podcast, Kelsey sits down with Matt Curry, founder of Craftsman Auto Care, to break down what it really takes to scale an auto repair business the right way.After building Curry's Auto Service to 10 locations and $18M in revenue, retiring at 47, and then coming back to do it again — Matt now runs 8 shops (with more on the way) and is on track for $36M in sales.So what's the secret?It's not flashy marketing.It's not complicated systems.It's operational discipline.In this episode, Matt shares:The 3 core things every shop must do to grow fastWhy full digital inspections (with photos + video) are non-negotiableHow presenting estimates in order of priority builds trustWhy test driving every vehicle before AND after service mattersHow he gamified Google reviews to approach 10,000 five-star reviewsWhat it takes to attract and retain top technicians (including $300K+ earners)Why most shops struggle with hiring — and how to fix itMatt simplifies growth down to this:Be honest.Be nice.Do what you say you're going to do.Inspect every car.Present everything transparently.That's how you build trust.That's how you scale.That's how you create real freedom.If you're a shop owner trying to grow from $30K months to $200K months — this conversation is packed with actionable insight.

In this episode of the Lift Your Shop Podcast, Kelsey sits down with Eric Walker, owner of Walker Automotive in Elkton, Kentucky, to talk about what truly separates great shops from average ones.Eric shares how bringing back old-school customer service — commitment times, promise-based scheduling, loaner vehicles, and real accountability — has transformed his shop's growth in a town of just 1,600 people. He explains why trust is the real product shops sell, how leadership and training changed his business, and what it takes to stop “owning a job” and start running a real company.From building a high-performing team to creating a culture of ownership, training, and continuous improvement, this conversation is packed with practical insights for shop owners who want to grow without excuses.If you're struggling with hiring, team performance, training, or scaling beyond yourself — this episode is for you.

In this episode of the Lift Your Shop Podcast, LIFT Auto Repair Marketing CEO Kelsey Ostrom sits down with Tonnika Haynes, owner of Brown's Automotive, to talk about pride in the trades, leadership, and building the next generation of technicians.Tonnika shares her journey growing up in a family-owned shop, transitioning from collision repair to mechanical, and what it really takes to build trust—with customers and with your team. This conversation dives deep into why blue-collar work deserves more respect, how shop owners can mentor young technicians, and why culture matters just as much as KPIs.From hiring younger techs and developing service advisors to redefining success beyond college degrees, this episode is a powerful reminder that dirty hands can still mean clean money—and meaningful work.Why the trades deserve more respectHow to mentor and grow young techniciansThe importance of shop culture and leadershipCustomer service lessons from collision repairGiving the next generation a real opportunity to succeedIf you're a shop owner, manager, or technician who cares about people, culture, and long-term success, this episode is for you.

In today's episode, we sit down with Jason Fan — owner of one of the fastest-growing European specialty shops in his region — to talk about the real work behind scaling a shop, elevating team performance, and building a business that changes lives.Jason shares what transformed his operation over the past 18 months: daily meetings that actually work, leadership built on encouragement instead of pressure, and the shift from working in the business to working on the business. He breaks down why he moved from general repair to European, how he created a high-end customer experience, and why the environment of your shop silently influences trust and ticket averages.We also dig into:• How to run daily meetings without them becoming repetitive• The mindset shift that allowed his team members to grow financially and personally• Why shop appearance and customer experience matter more than most owners think• The transition from technician to true business leader• The systems and coaching that helped him scale• The importance of building a shop that empowers employees to build real wealth• The book that completely changed his approach (The E-Myth)Whether you're a general repair shop, a European specialist, or an owner trying to grow your second or third location, Jason's story gives a clear blueprint for how to upgrade culture, process, and leadership — and why doing so transforms the entire business.If you want to reach out to Jason, you can connect with him on Facebook at Jason Fan.

In this episode of the Lift Auto Repair Marketing Podcast, we sit down with Lauren from Keeton Auto Repair to talk about how consistent marketing, authentic reviews, and year-over-year tracking transformed their business.From Google Maps calls skyrocketing to monthly meetings that keep goals on track, this conversation dives into the real-world marketing strategies that helped this shop grow — without losing the personal touch that keeps customers coming back.You'll hear about:- How Locust Street Repair built trust through customer reviews- The impact of consistent SEO and paid ad strategy- Why monthly reporting and accountability matter- What happens when you finally connect your marketing data to real business resultsIf you're an auto shop owner looking for proof that marketing works when it's done right, this episode is for you.Listen, learn, and get inspired to take your shop's marketing to the next level.

In this episode, we sit down with Colleen Shannon of Shannon Family Automotive to talk about leadership, growth, and navigating major transitions in both business and life. Colleen shares her journey of stepping into leadership during a breaking point, the lessons she and her husband learned from swapping roles, and how they discovered new strengths by leaning into each other's “working geniuses.”We dive into hiring and team culture, the importance of asking the right interview questions, and why understanding people beyond their work matters so much. Colleen also opens up about the struggles of business ownership, the power of resilience, and how redefining traditional roles created new opportunities for both her family and her shop.Whether you're a shop owner, a leader in any industry, or someone facing tough transitions, this conversation is filled with wisdom, honesty, and encouragement.

Branding Auto Repair From the Inside with Lola Schmidt Running an auto repair shop takes more than fixing cars—it takes building a brand that customers trust. In this episode, Lola Schmidt shares her journey of turning a shop from a tough beginning into a standout, customer-first business.She dives into:How to create a brand identity that feels authenticWhy appearance, curb appeal, and safety matter to customersBalancing roles as husband-and-wife shop ownersThe importance of asking your community what they wantMust-read books like Profit First that help shop owners stay profitableIf you're looking to improve your shop's image, strengthen customer loyalty, and grow without burning out, this episode is packed with real, actionable advice.Don't forget to like, subscribe, and share with another shop owner who needs to hear this.

What happens when you outgrow your “buddy culture” but don't yet have real leadership systems in place?In this episode of the Lift Your Shop podcast, we sit down with Thomas Andrews, co-founder of CDT Automotive, who shares how their team scaled from chaos to clarity. Thomas opens up about the growing pains of leadership, the lessons learned from failed accountability, and how outside coaching helped them transform the business.- Why “praise in public, correct in private” is a leadership game-changer.- How Thomas and his partner shifted from being friends to effective leaders.- The role of Shop Fix and coaching in helping them systematize growth.- Why simplicity always scales better than complexity.Whether you're running a one-bay shop or scaling to multiple locations, this conversation is packed with insights that will move your business forward.

Unlock the Power of One-on-Ones: Build a Culture of Accountability & LeadershipJoin leadership coach Josh Parnell as he breaks down how effective one-on-one meetings can transform your team and workplace culture. Learn why calls to action and consistent follow-up are key to creating accountability, how to empower your team to lead their own meetings, and practical tips to develop stronger leaders.Plus, Josh shares his top leadership book recommendations and how to connect with him for personalized coaching.

For Greg Buckley, running an auto repair business isn't just a career—it's a family legacy. Growing up in his father's service station in Wilmington, Greg began his journey in the industry at just eight years old as a self-proclaimed “Petroleum Transfer Engineer.” From pumping gas to leading as a multi-shop owner, his path reflects a deep-rooted passion for automotive excellence and community connection.But Greg's story is more than just business. It's about generations of hard work, the power of adaptability, and a relentless drive to stay ahead of industry changes. Now, as a leader mentoring the next generation and exploring expansion, he's redefining what it means to be a multi-shop owner.On the LIFT Your Shop Podcast, Greg shares decades of hands-on experience, insights into surviving economic cycles, and the secrets to thriving in an ever-evolving industry. From mastering the latest tech to building a family business into a community staple, Greg's journey is a blueprint for success.Are you ready to learn from one of the industry's most resilient and forward-thinking leaders? Don't miss this inspiring episode with Greg Buckley!

For Greg Buckley, running an auto repair business isn't just a career—it's a family legacy. Growing up in his father's service station in Wilmington, Greg began his journey in the industry at just eight years old as a self-proclaimed “Petroleum Transfer Engineer.” From pumping gas to leading as a multi-shop owner, his path reflects a deep-rooted passion for automotive excellence and community connection.But Greg's story is more than just business. It's about generations of hard work, the power of adaptability, and a relentless drive to stay ahead of industry changes. Now, as a leader mentoring the next generation and exploring expansion, he's redefining what it means to be a multi-shop owner.On the LIFT Your Shop Podcast, Greg shares decades of hands-on experience, insights into surviving economic cycles, and the secrets to thriving in an ever-evolving industry. From mastering the latest tech to building a family business into a community staple, Greg's journey is a blueprint for success.Are you ready to learn from one of the industry's most resilient and forward-thinking leaders? Don't miss this inspiring episode with Greg Buckley!

It's not every day you see a husband-and-wife duo take center stage in the automotive repair industry—but Nick and Nicole Jones are redefining the game. As the driving force behind Anderson Automotive and two Thrive Automotive locations, their journey is all about resilience, teamwork, and passion.But their impact doesn't stop there. They're also the hosts of the "Thrive With Us" podcast, where they share insights on business, leadership, and life. And if that wasn't enough, their love for animals led them to create All Dogs Thrive Rescue, helping dogs find loving homes.Ask yourself, “Am I leading in a way that empowers my team?” Don't miss this inspiring conversation. Learn more about the husband and wife team on the newest episode of the LIFT Your Shop Podcast!Stay Connected with Nick on Facebook: https://www.facebook.com/nick.jones.5205622?mibextid=LQQJ4dStay Connected with Nicole on Facebook: https://www.facebook.com/nicole.mitchell.92754

Is cheap auto repair is costing you more? In this episode of the LIFT Your Shop Podcast, we sit down with Jimmy Purdy, owner of Shift'N Gears Auto Repair in Paso Robles, CA, and host of The Gearbox Podcast. Jimmy shares his insights on the true cost of discounting services, how to build a profitable auto repair business, and why there's more to business than making money—it's about supporting your employees and giving back to your community. We discuss: The importance of pricing correctly to provide for your team Effectively working with your marketing company The mindset shift that helps shop owners grow and thrive Tune in for a real talk episode packed with valuable insights, recommendations, and ownership takeaways for auto shop owners. Stay Connected: Find Jimmy on Facebook or on The Gearbox Podcast, available on Spotify and Apple Podcasts.

In this episode of the LIFT Your Shop Podcast, we sit down with Jon Mason, founder of Momentum Works Financial, based in Franklin, Tennessee. Jon shares his incredible journey from selling security systems door-to-door to managing an auto repair shop, and eventually launching a financial services business tailored to the unique needs of the automotive industry. Jon dives into the challenges of delivering accurate, timely financials in a fast-paced and demanding industry. He explains how his background in software, automotive, and management inspired him to help auto repair businesses grow and thrive through better bookkeeping and financial insights. From stories of working with industry leaders like Aaron Stokes to his transition into financial services, Jon's insights are packed with valuable lessons for those looking to reflect their finances with the dedication they put into their work. Stay connected with Jon: jon@momentumworkshq.com

Auto repair shop owners, this episode is for YOU! Join us as we chat with Carm Capriotto, the pioneer of podcasting in the automotive aftermarket and the mastermind behind the Remarkable Results podcast. In this episode of the LIFT Your Shop Podcast, Carm shares his incredible journey from Buffalo radio to creating one of the most influential platforms for shop owners and technicians. Hear how a simple idea turned into 1,000+ episodes of insights, connections, and inspiration for the auto repair industry. What You'll Learn: 1. How Carm's innovative thinking revolutionized auto industry podcasting. 2. The power of storytelling and collaboration to advance your business. 3. Behind-the-scenes tips for creating impactful, high-quality content. Whether you're looking to grow your shop, improve your leadership, or just gain inspiration, Carm's story will motivate you to take your business to the next level. Watch now and discover what it takes to achieve Remarkable Results! Stay Connected with Carm: carm@remarkableresults.biz

Tune in for an insightful episode of the LIFT Your Shop Podcast featuring Chris Jones, Group Editorial Director at Endeavor Business Media and former editor of Ratchet and Wrench magazine! In this episode, Chris shares how he stumbled into the auto repair industry with a background in journalism, marketing, and design, and how that journey transformed his understanding of shop management. With over 20 years of experience, Chris talks about the importance of developing people, enhancing their skillsets, and how that growth benefits both the shop and its customers. Chris reflects on the power of networking with shop owners and how listening to their insights has shaped his expertise in the automotive space. He reveals how his early focus on business topics like branding and marketing helped him find his footing before diving into the technical side of the industry. Thank you, Chris for sharing your journey from editor of a city magazine to becoming a trusted voice in auto repair media! Contact Chris: christopherj@endeavorb2b.com

In this episode of the LIFT Your Shop Podcast, we are joined by Ryan Miles, owner of Peak Euro in Bend, Oregon. We dive into his nontraditional journey into the automotive industry. Ryan explains how he transitioned from farm life to automotive sales, starting with a boutique Euro car dealership and expanding into repairs when reliable reconditioning services were scarce. Initially focused on Audi and Volkswagen due to his first technician's expertise and personal preference for these brands, the shop gradually grew to serve a wider range of European cars by 2020. Ryan highlights the importance of leadership in business success and reflects on the inherent biases shop owners develop based on their experience and comfort zones. His story emphasizes the value of evolving over time, learning from setbacks, and surrounding oneself with people who believe in personal growth. This is a must watch episode for auto repair shop owners seeking growth!

In this episode of the LIFT Your Shop Podcast, we are joined by Glenn Todd of Glenn's European Auto Repair. Glenn shares his transition from technician to shop owner and how his passion for learning, entrepreneurship, and side projects drove him to open his own shop in 2017. Since launching the business, his shop has grown rapidly, generating $2.2 million in revenue last year and targeting $3 million this year.  Key factors in his success include following a consistent growth-and-scale strategy, seeking mentorship, and carefully managing technician recruitment. He emphasizes the importance of building relationships and continuously investing in the business to meet evolving goals. This is an episode you do not want to miss!

In this episode of the LIFT Your Shop Podcast we are joined by Brandon Stapley, owner of Stapley's Garage in Mesa, Arizona. Brandon shares his journey from working in his garage to owning multiple auto repair businesses. Discover how exploring every opportunity, from starting with a love for cars to navigating business acquisitions, has helped Brandon grow his automotive empire.  If you're a shop owner—seasoned or new—you won't want to miss the valuable insights on how owning multiple businesses and thinking outside the box can lead to long-term success. Thank you, Brandon, for your expert advice on the importance of acquisitions, cash flow, and how to take advantage of every opportunity that comes your way! Contact Brandon at Stapley's Garage: (480) 633-5505 https://www.stapleysgarage.com

In this episode of the LIFT Your Shop Podcast, we welcome Carlos Ramirez, owner of C&G Auto Centers and the new Car Pro location in Orlando, Florida. Carlos discusses his experience as a second-generation auto repair shop owner, starting out in his family's two-bay gas station in New York. He shares insights into growing an auto repair business, overcoming the unique challenges faced by shop owners, and emphasizes the critical role of continuous learning and leadership in running a successful auto repair shop. Contact Carlos: carlos@shopfixsacademy.com

In this episode of the LIFT Your Shop Podcast, we sit down with Josh Bird from Bird Automotive to discuss the vital lessons he's learned on time management, delegation, and leadership as an auto repair shop owner. With two successful locations in Blue Springs and Oak Grove, Missouri, Josh shares his journey from being a GM Master Technician to managing and growing a thriving business. He dives into the challenges of transitioning from a hands-on technician to a full-time leader, the process of letting go and allowing his team to take on more responsibility, and how failure became a stepping stone for continuous improvement. Josh's insights into leadership, employee growth, and the importance of developing systems and processes are invaluable for any shop owner looking to scale their business. Tune in to hear how Josh learned to navigate the ups and downs of running multiple shops, the importance of trusting your team, and why stepping away can often lead to better results than being hands-on. If you're an auto repair shop owner looking to grow your business or improve your leadership skills, this is the episode for you! Contact Josh Bird: josh@birdautorepair.com

In this episode of the LIFT Your Shop Podcast, Jennifer Hulbert, from Service Plus Automotive in Calcium, New York, shares her passion for the automotive industry and her commitment to growth and success through the application of SMART goals.  She joined her family business in 2001, helping it expand from a small three-bay gas station to a 12-bay facility, with a focus on using key performance indicators (KPIs) to drive profitability and sustainability. Jennifer emphasized the importance of understanding financials, especially labor gross profit, to ensure business growth and sustainability for your auto repair shop! Contact Jennifer Hulbert: Jennifer@wearetheinstitute.com 

Building a successful business doesn't happen by chance—it's a journey that starts with a vision and is guided by clear goals. In this episode of the LIFT Your Shop Podcast, we are joined by Travis Leavitt owner of Leavitt Automotive. We explore how goal setting transformed his entrepreneurial path, how he turned challenges into stepping stones and found the roadmap needed to navigate his journey. Discover the power of having a plan, the importance of execution, and the motivation that fuels the drive to succeed. If you're ready to turn your aspirations into reality, this is the blueprint you've been looking for. Your success story starts here—let's dive in. Contact Travis: travis@leavittautomotive.com

Your success as a leader is directly dependent upon the success of the people around you. As a leader, your primary job is to bring out the best in your team by leveraging their collective resources and talents. Understanding and aligning the goals of individuals with those of the company is crucial for a thriving workplace, boosted morale, and increased retention.  In this episode of the LIFT Your Shop Podcast, we are joined with Joe Marconi, Business Coach and Consultant with Elite Worldwide. Joe's dedication to understanding the business and mastering leadership transformed his career. Today, he is a business coach, consultant, and trainer at Elite Worldwide, passionately giving back to the industry he loves. Stay Connected with Joe Marconi: j.marconi@eliteworldwide.com Learn more about Elite Worldwide: https://eliteworldwide.com

Join us for the latest episode of the LIFT Your Shop Podcast, featuring Amanda Clements-Drake, President and Co-Owner of C&C Automotive, as she lays out the blueprint for growth. This begins with building meaningful connections that foster mutual support and collaboration. Establishing accountability is essential, as it ensures that everyone remains committed to their personal and collective goals. Growing alongside others not only accelerates individual progress but also enriches the collective experience with diverse perspectives and shared knowledge. And trusting others is the foundation that underpins all these efforts, creating a safe environment where people can confidently share, learn, and evolve together.

In the latest episode of the LIFT Your Shop Podcast, "Secrets of Financial Success," we're joined by Greg Sands from SRSANDCO. His insights shed light on the wealth of knowledge present within the automotive industry. Sands emphasizes the importance of seizing opportunities for growth and connecting with fellow shop owners. Above all, this episode resonates with the profound impact of understanding people—a cornerstone in unlocking financial success and cultivating genuine connections in the automotive industry.

In this episode, we're thrilled to welcome Eric Saber, owner of ER Autocare, as our guest. Eric emphasizes the crucial step of grasping your vision, illustrating how it not only empowers leaders but also motivates others. He stresses the mandatory aspect of embracing accountability, citing it as a catalyst for continuous success, encompassing both triumphs and setbacks. Through Eric's insights, we gain valuable guidance on navigating the journey toward sustained success in leadership and business for your auto repair shop.

Join me with Kevin Roth, owner of Kevin's Auto Repair Service, as we explore the indispensable qualities of character, morality, and values that form the bedrock of effective leadership. In this episode, we champion the belief that true leadership isn't just about authority; it's about the enthusiasm to grow, the humility to learn, and the resilience to adapt. Kevin shares invaluable insights on the importance of being coachable and continuously investing in personal growth over chasing perfection.

Phil Webster, multi-shop owner of Webster Tire & Auto Service and of Shop Fix Academy, highlights the indispensable value of business relationships in the auto repair industry and how these connections lead to success. Building strong relationships is crucial for fostering trust, reliability, and ultimately, business growth.Phil continues by sharing that discipline in taking action is the first step toward motivation and success. This perspective allows businesses within the auto repair sector to develop a cycle of ongoing growth and accomplishment.

Discover Matt Carlson's inspiring journey from software developer at Microsoft to founder of Fix It Forward Auto Care in the latest episode of the LIFT Your Shop Podcast, "Giving Cars Weekly." Despite lacking an automotive background, Matt's passion for cars drove him to create a nonprofit initiative providing transportation solutions for those in need. Learn how Fix It Forward Auto Care evolved into a force giving away three cars per week, highlighting the transformative impact of reliable transportation. Join us as we delve into Matt's story, his commitment to service, and the remarkable work of Fix It Forward Auto Care.

We recently had the pleasure of hosting Keith Dennis, owner of KD Auto Repair, on this episode of the LIFT Your Shop Podcast. Keith's journey from a passionate technician to owning three successful auto repair shops is not just inspiring; it's a masterclass in customer service, humility, and strategic growth. In this episode, Keith dives deep into the essence of his business philosophy: prioritizing customer satisfaction above all else. He shares invaluable insights on building relationships with customers, hiring based on character rather than experience, and the importance of humility in leadership. His approach has led to seven years of exponential growth, a testament to the effectiveness of his methods.

Join us in our latest episode of the LIFT Your Shop Podcast as we dive into the remarkable journey of Jason Rousseau, the owner of Pro Automotive. Jason shares his testament to resilience, strategic growth, and the power of letting go to move forward. 

David Marks from Quality Auto Repair Tire Auto Sale is our guest on this episode of the LIFT Your Shop Podcast. We take a deep dive into the importance of financial acumen in running a successful enterprise, stressing that having a clear vision of what one wants is pivotal. The magic happens when clarity in goals aligns with the efforts put into the business. 

Bryce Evans discusses his journey in the auto service industry and how he transitioned from being a journalist to finding his purpose in this field. He emphasizes the importance of sharing knowledge, helping others, and not being afraid to be authentic. 

Embrace the journey of leadership as a perpetual evolution. Continuously refine your qualities, uncover your motivations, and leverage them to propel your growth and success. Sit down with Jonathan White from Phil's Pro Auto Service to learn how he stimulates personal and professional growth within his shop.

In the competitive realm of auto repair, Darrin Barney, from Elite Worldwide, emphasizes the paramount importance of delivering an exceptional customer experience. From the first contact with a client to the concluding moments of car delivery, Barney explains the significance of warm, friendly interactions and setting a positive tone. His insights reveal that by aiming for a high closing ratio, managing emotions, and creating a ripple effect of positivity, auto repair businesses can turn first-time customers into lifelong advocates. 

In this episode of LIFT Your Shop Podcast, we're joined by a true expert in the field, Sheri Hamilton, representing MWACA/Vision Expo. We explore the incredible advantages of becoming a part of professional associations and making the most of training expos. Learn how professional associations can be your secret weapon for career growth. We are inspired by real-life success stories and how Sheri has created abundance through these opportunities.

In this episode of LIFT Your Shop Podcast, Philip Tringali, from Echo Advertising, an expert in the field, provided invaluable insights on "Direct Mail Do's and Don'ts." Join Philip as he shares essential tips and pitfalls to avoid when utilizing direct mail marketing strategies. Whether you're a seasoned marketer or new to the world of direct mail, this episode is a must-listen for anyone seeking to maximize the impact of their marketing campaigns. Tune in now to gain a deeper understanding of the do's and dont's that can make or break your direct mail efforts and take your marketing to the next level!

In this episode of LIFT Your Shop Podcast, Lucas Underwood, owner of L&N Performance Auto Repair and host of the Changing the Industry Podcast, delved into the intriguing topic of "How to change the auto repair industry?" Join Lucas as he shares his insights and experiences, offering a fresh perspective on transforming the landscape of auto repair. Discover innovative strategies, inspiring stories, and actionable steps to drive positive change within the industry. Don't miss this opportunity to be part of the conversation and explore the potential to revolutionize the way we approach auto repair. Tune in now to be a catalyst for change!

In the latest episode of LIFT Your Shop Podcast, Eric Twiggs from Automotive Training Institute tackled "The Accountability Process for Auto Repair Shops." With extensive experience in the field, Eric outlined how implementing a structured accountability process can enhance efficiency, teamwork, and customer satisfaction within auto repair businesses. Tune in now and elevate your business with the power of accountability!

In this episode of LIFT Your Shop Podcast, join us as we welcome Steven Fafel, Co-Founder at AutoOps, to discuss the importance of modernizing your auto repair shop's online appointment experience. In today's digital age, customers expect convenience and efficiency when it comes to scheduling appointments. Steven shares invaluable insights and practical tips on how to streamline your shop's online booking process, enhance customer satisfaction, and maximize productivity. Don't miss this enlightening conversation that will empower you to stay ahead of the curve and deliver a seamless online appointment experience for your valued customers. Tune in now and elevate your auto repair shop's online presence!

In this episode of LIFT Your Shop Podcast, we sit down with Cecil Bullard and Jimmy Lea from The Institute for Automotive Business Excellence to dive deep into the topic of connecting with the younger workforce of auto repair. As the automotive industry evolves, it's crucial for shop owners and managers to bridge the generation gap and effectively engage the next generation of technicians and employees. Join us as we explore strategies, insights, and practical tips to attract, motivate, and retain the younger workforce in the ever-changing world of auto repair. Don't miss this enlightening conversation that will help your shop thrive in the present and future!

In this episode of LIFT Your Shop Podcast, we welcome Brian Bates, the founder of EAS Tire and Auto, who reveals his proven strategies for growing your Auto Repair Shop to 12+ locations. Brian, an industry expert, shares valuable insights on marketing, scalability, team building, and cultivating strong customer relationships. Join us to gain actionable tips from Brian Bates, the driving force behind EAS Tire and Auto, and elevate your shop to unprecedented levels of success. Tune in now and unlock the secrets to expanding your auto repair business!

In this episode of LIFT Your Shop Podcast, James Church from Oxford Automotive, talked about work/life balance from the perspective of a multi-shop owner. He shares his insights and experiences on successfully managing multiple shops while maintaining a fulfilling personal life. Discover practical tips, effective strategies, and valuable lessons that will inspire and empower you to strike the perfect balance between work and life. Tune in now and elevate your understanding of work/life balance in the world of automotive entrepreneurship!

In this episode of LIFT Your Shop podcast, Patrick Egan from Spark Interactive emphasizes the importance of incorporating video into your marketing strategy for improved audience engagement and search engine rankings. He offers tips on creating and optimizing video content to enhance your online presence and drive business growth. Don't miss out on the valuable insights and tips provided in this episode!

In episode 21 of the LIFT Your Shop Podcast, Ryan Hillenbrand, owner of Urb's Garage, talked about the difference between inbound and outbound marketing. Gain valuable insights and tips from his experience in effectively using these strategies to attract new customers and grow his business. Don't miss out on this essential knowledge for any business owner in the auto repair industry. Tune in now!