Neuro Hive Podcast

As Founder & Chief Creative Officer of Circus Maximus, Ryan Kutscher spearheads strategic and innovative campaigns for established and emerging brands including Amazon Prime Video, Angry Orchard and more. Under his leadership, Circus Maximus was awarded AdAge's Small Agency of the Year in 2017. In building the small agency's roster to a team of 40 in five offices across three continents, Ryan is constantly redefining the boundaries of the traditional agency model. Ryan previously served as Chief Creative Officer of J. Walter Thompson's (JWT) New York office, receiving critical acclaim for his work on Band-Aid, Macy's, Smirnoff and Kraft. His ‘Magic Vision App' campaign for Band-Aid won the Gold Lion at Cannes. He has been named twice on Creativity's World's Most Awarded Creative Directors while he was at Crispin, Porter + Bogusky for his work on Burger King, Volkswagen, Alliance for Climate Protection, and many others. Ryan is a three-time Grand Prix winner at the Cannes Advertising Festival—for Method, VW, and Burger King. He also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Aside from his experience creating advertising campaigns, Ryan advocates for a creative approach to life, encouraging entrepreneurship outside of employees' daily duties at Circus Maximus, all while raising an Australian Shepherd on the mean streets of New York City.   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Get the Neuro-Insider: www.neuro-insider.com/insider  

In this episode of NeuroHive, host Alex Vonderhaar is joined by guest Bijal Patel to discuss the essential elements of branding in 2023. The two will explore the evolving landscape of branding and how businesses can stay ahead of the curve in an increasingly digital world. They will delve into the importance of creating a consistent brand identity, building a loyal customer base, and leveraging social media and other digital platforms to tell your brand's story. Whether you're a small business owner or a marketing professional, this episode is a must-listen for anyone looking to up their branding game in the coming year.   Follow Bijal: Instagram: https://www.instagram.com/welaunchyou/   Follow Alex:  Instagram: https://www.instagram.com/alex.vonderhaar Sign up for the Neuro-Insider: https://www.neuro-insider.com/subscribe-7868  

In this episode of NeuroHive, host Alex Vonderhaar is joined by guest Roy Edwards to discuss the future of artificial intelligence, collaborative intelligence, and business automations. The two will delve into the potential impact of these technologies on various industries and how they may shape the future of work. They will also discuss the ethical considerations surrounding the use of AI and the importance of building diverse and inclusive teams in the field. Tune in to get a glimpse into the exciting possibilities of what the future holds for AI and collaborative intelligence. Follow Roy: Instagram: https://www.instagram.com/capitolpresence/ YouTube: https://www.youtube.com/@capitolpresence   Follow Alex:  Instagram: https://www.instagram.com/alex.vonderhaar Join the Neuromarketing Blueprint FB Community: https://www.facebook.com/groups/neuromarketingblueprint Subscribe to the Neuro-Insider for a deeper dive into neuromarketing strategies: https://www.neuro-insider.com/subscribe-7868  

In this episode, Alex shows you the forces that are behind all successful advertising and marketing campaigns.    Like he mentioned, if you're not subscribed to the Neuro Insider, our monthly $27 newsletter, you will love the January issue where he breaks down the 5 Market Sophistication Levels and how to crush your marketing in 2023. https://www.neuro-insider.com/info   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar/ Follow Hidden Falls Media on Instagram: www.instagram.com/hidden.falls.media/   Want more information about HFM running your marketing? www.hiddenfallsmedia.com/  

Is AI going to crush copywriters, media buyers, and marketers?  Find out in this episode with Alex Vonderhaar.    Wanna learn from the worlds highest paid, most successful Neuromarketing Team? Sign up for the Neuro Insider HERE: https://www.neuro-insider.com/info   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar/ Want to work with Hidden Falls Media? Schedule a call here: www.hiddenfallsmedia.com/contact  

In this episode, Alex and Zach Babcock talk about how to brand, market, and successfully launch a podcast.    You'll also hear about stacking offers, and how to tap into the psychology of podcast listeners.    Follow Zach on Instagram: www.instagram.com/realzachbabcock Underdog Empowerment: www.underdogempowerment.com   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Hidden Falls Media: www.hiddenfallsmedia.com  

In this episode Alex breaks down the Psychology of Money and how you're able to pull from the powerful forces of risk and luck when looking dealing with business. 

This is the first part of a series where we break down the psychology of money and how to nobody is really crazy with their ideas of money... they are just viewing thier reality through a different lens.    Join our free FB community: https://www.facebook.com/groups/neuromarketingblueprint   Have questions for us? Drop us a DM: www.instagram.com/hidden.falls.media  

In this episode, Alex reveals some of his best copywriting secrets that he uses in ads, websites, and much much more.    Wanna learn more about neuromarketing? Join our Free FB Community: Neuromarketing Blueprint: https://www.facebook.com/groups/neuromarketingblueprint

In this episode, Alex sits down with Jonathon Fodera of Integrated Business Financing to talk about credit, debt, how to structure your business for financial opportunties, and how to build/leverage a sales team to grow.    This is an episode you will not want to miss! Jonathon's Links:  YouTube Channel: https://www.youtube.com/channel/UCv9gp1n6t2lmyVicsTXZYeQ Instagram: https://www.instagram.com/jonathan.fodera/ Alex's Links:  Join the best neuromarketing community alive! https://www.facebook.com/groups/neuromarketingblueprint Instagram: https://www.instagram.com/alex.vonderhaar/    

Ever wonder how marketers create such killer ads that seem to never get old? It's because they are following a specific formula. In this episode, Alex Vonderhaar goes deep into the psychology around value, cost, and acceptability of an offer in a market place.    Wanna join the best marketing community around? https://www.facebook.com/groups/neuromarketingblueprint   I wanna give you a gift! Sign up for the Neuro Insider and get your first issue mailed to you for free! Claim your offer here: https://neurohive.live/checkout Thanks to our sponsor, Hidden Falls Media, for another great episode! 

Aaron Nash has built a national boutique gym franchise, “P-Fit the Platinum Standard of Fitness”™, which in year one of franchising sold more units than any other competitor in his space. He owns four multi-award-winning locations in south Florida, generating millions in revenue and resulting in hundreds of thousands of pounds lost in the last five years. He started WAYT Nutrition supplement company in February 2021, and its explosive growth has already transformed it into a 7-figure brand. Also, a co-founder of Kids Lives Matter, a 501c3, Aaron helps victims of US sex trafficking. To date, they have recovered and rehabilitated over 100 victims per year. His first book, Darkside Dichotomy, explains how to use the bad things that happen to all of us and turn them into jet fuel to accomplish your goals. There is no fakery, no coaching, and no fluff from him. He is a real business owner building real solutions in the real world on his way to a 9-figure exit.   Follow Aaron: https://www.instagram.com/aaronnash20/ Interested in joining the smarter marketing revolution? Join our neuromarketing blueprint group here -> https://www.facebook.com/groups/neuromarketingblueprint    

In this episode Alex goes into how to properly stack Google's performance max campaigns without losing your search campaign effectiveness.    Whether you're an ad buyer, agency owner, or a DIY business owner this episode is easily going to add value to your ad account. 

In this episode Alex covers the HUGE news out of YouTube and Meta this last week and what it means for your marketing efforts!    Shoot us your questions via dm to www.instagram.com/alex.vonderhaar  

In this episode Alex breaks down the framework, and copy of the greatest VSL ever made.  For those of you who need to increase your leads this is for you :)    - Submit your questions via DM to www.instagram.com/alex.vonderhaar/  

In this episode, Alex is joined by Phil Leisure, Hidden Falls Media's Director of Business Development, and they go over how to keep your momentum as the world shifts financially.  If you haven't subscribed to our newsletter your seriously missing out - https://neurohive.live/subscribe For more information related to today's episode please DM us https://www.instagram.com/hidden.falls.media/

Roger is another world renowed neuromarketer and incredible mind! On this episode we discuss how to eliminate friction within your customer journey.  Truly a one of a kind episode!  Want more neuromarketng insights? Subscribe to Neuro Hive today: https://neurohive.live/subscribe

In this episode, Alex goes through how they come up with marketing and advertising ideas within HFM.  Please use these tools ot help generate your next great idea!  Follow Alex and submit your questions via DM to www.instagram.com/alex.vonderhaar    

In this episode, Alex is live at the Organize 365 headquarters for a Keynote presentation around the basics of neuromarketing, content production, and some quality Q&A.    Wanna have Alex as your next keynote? Schedule a call with us www.hiddenfallsmedia.com/contact  

In this episode, Alex is joined by guest Jamie Villalovos.  Talking points:  How do you elevate your friend groups?  What is the mindset of someone who is dreaming bigger than their current reality? What questions are we not asking our coaches that we need to be?    How have you begun to accumulate wealth that will be generational?    Check out Jamie and grab her new book here! https://www.instagram.com/jaime.villalovos/      

In this Q&A episode, Alex answers questions around how to become a better copywriter, how to properly budget your ad spend, and whether it's better to develop a personal brand or a business brand.    Interested in having your questions answered? Submit them via DM to www.instagram.com/alex.vonderhaar    

If you give me 25 minutes to create an ad campaign, the first 20 would go to research...  It's that powerful and will always out perform ads that are just "thrown together".  In this episode, Alex throws you some tools and techniques that he uses to create campaigns that generate insanely better results.  Wanna have HFM run your next campaign? Go to www.hiddenfallsmedia.com and click, Schedule A Call.     

In this episode, Alex breaks down a masterclass around creative problem solving.  You'll never look at headlines, offers, or products the same after learning this tool.    Wanna hire HFM? Go to www.hiddenfallsmedia.com and click, Schedule A Call

In our last episode Alex talked about a new way of conceptually thinking about Facebooks Ad Manager platform.    In this episode he gives a quick 3 minute tip on how to research better for your ad strategy.  Wanna have some help with your ads?  Visit: www.hiddenfallsmedia.com/contact

In this epsido Alex reveals why his FB ads have been successful over the last 2 years during one of the most turbulent times in media buying of all time.  It comes down to decentralizing your marketing campaigns away from the algorithms.    In this episode Alex shows you how.  Want us to do it for you? Go to www.hiddenfallsmedia.com to learn more. 

Tested vs untested ads. The true difference in successful campaigns.   

Struggling to get your marketing to convert?  Odds are it's your headline.    Check out my top 5 headline tips - and 13 bonus headline techniques. 

In this episode, Alex Vonderhaar breaks down the best practices when it comes to business to business marketing techniques.  From print, tv, radio, and social... how are you building your marketing strategy out for success?  Wanna be a guest on our Live Consults? DM Us! @alex.vonderhaar

In this episode Alex goes into the state of mind for clients who hire marketers and advertisers to help them with a campaign.  Can a campaign be solely judged by sales?!  Find out in this episode!  Interested in getting a free 30 minute business consultation? Shoot us a DM @alex.vonderhaar on instagram to schedule your time to be on the show. 

In todays episode Alex and Andriene Onley talk about product positioning, brand development, and some basic marketing fundamentals for brick and mortar stores.    Interested in being a guest to receive a free 30 minute consultation for the podcast? Send us a DM: @alex.vonderhaar

In this episode Alex breaks down some of his favorite neuromarketing tools that help drive conversions.    Interested in working with our team? Visit www.hiddenfallsmedia.com/contact to schedule a call with our neuromarketing team. 

In this episode Alex talks about Somatic Markers and how they make your brand unforgettable.    You'll learn what a somatic marker is, how big brands leverage them, and how you can start to make your brand unforgettable.    Interested in working with our team? Go to www.hiddenfallsmedia.com/

Angie Manson is the CEO of Elevate Addiction services and helps to run two treatment centers.  She used to get numerous clients through word of mouth, with financial incentives for referrals.  No longer able to go that route, Angie has had to rely heavily on Google.  She's found that unless you have a ton of money to compete, it can be hard to get a good ROI.   She and Alex discuss business development strategies and how to create growth organically.  Angie utilizes things like client success stories, staff of the month, and core values to create content.  She's working on developing a stronger call to action to accompany that content.     What You'll Learn: How to leverage copy and offer. How renaming or restructuring can get you a better ROI. Which unconventional platforms you should be exploring. What secondary desires are and how they can affect our call to action.   Favorite Quote: “Nobody has cracked that code on what Google likes and accepts.” - Angie Manson --

In today's episode, Alex and Nathan Einkorn talk about the psychology of the customer journey and how to scale your mortgage brokerage.  If you want to hop on an hour consultation to work on your business development, advertising, or neuromarketing strategy use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation

To grow your business three times faster, click here As the CEO of Hidden Falls Media, Alex Vonderhaar is well versed in neuro-marketing.  He's developed a program called the Neuro-marketing Honey Pot that promises to help you grow your business 2-3x faster than you could alone.  Through 3 months of direct coaching and support, you'll learn to run, scale, and manage your paid media.   By visiting www.neurohive.live/honey-pot you can utilize the $30million and countless hours Hidden Falls Media has spent honing this process. If you're ready to win back your turf without hype, lies, or millions of dollars in paid ads, you're in the right place.   What You'll Learn: How to stop losing hundreds of thousands of dollars a year. How to join the NeuroMarketing Honey Pot. How to unlock consumers' habits and create sticky products. What 3 promises you can count on working the NeuroMarketing Honey Pot Program.  Favorite Quote: “You will hear a variety of strategies because there is no singular way to solve a problem.” - Alex Vonderhaar  

Human psychology truly drives our buying decisions.  So, how do we leverage this in our favor?  It starts with understanding that marketing is a game of memorization.  You want to get customers to memorize who you are and what you offer.   Alex has been studying neuro-marketing for years, and now he's giving away what he's learned for your value and benefit.  Today, he's sharing the top 7 most used forms of neuro-marketing.  These are all great strategies but will require you to put in the work.   What You'll Learn: How human psychology drives our buying decisions. What advertising statement can increase your trust score by 33%. How too many product variations can reduce sales. How to incorporate all 5 senses into your marketing.  Favorite Quote: “There's so many choices that people end up having paralysis by analysis.” - Alex Vonderhaar 

In today's Episode, Alex sits down with Andrew Meyer, a seasoned real estate agent who is looking to get into the coaching space.  They go over how to structure your offer so it's irresistable, and the copy that needs to go along with it to get your audience to take action!  If you're interested in joining a live coaching call with Alex, please use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation

In today's episode, Alex and Lisa dig into the variety of organization and productivity tools that are needed to build an empire and lifestyle that FIT YOU, and not just what the gurus tell you should be your life.    Lisa Woodruff is a productivity specialist, home & paper organization expert, and founder and CEO of Organize 365®. Lisa is the host of the top-rated Organize 365® Podcast where she shares strategies for reducing overwhelm, clearing mental clutter and living a productive and organized life. Lisa has authored multiple books including The Paper Solution and Organization is a Learnable Skill. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life. What You'll Learn: The 8 executive functions. The difference between organization and productivity. The 3 natural times a year to declutter.  The history of women in the workforce. Favorite Quote: “I'm a teacher, I want to teach the skill of organizing.” -Lisa Woodruff Interested in learning more? Check out Organize 365's minicourse here: https://organize365.com/minicourse

In this episode Alex sits down with business owner Jason Krause to discuss relaunching his supplement company that was used by multiple players in the tour.  After a few years of the product being on the backburner, Alex and Jason discuss how to maximize the relaunch.  If you're interested in having a 1:1 1hr consultation with Alex please use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation

In this live episode Alex consults Michelle Fuller - One Bold MF - on her new coaching offer. They dig into offer, copy, and how to leverage diffferent copy structures.  Want to get 1:1 consulting? Book your time here: https://calendly.com/hiddenfallsmedia/60-min-consultation    

The secrets revealed in this 6 minute episode have the ability to add $100,000 per month into your pocket if you execute.   

Niche down they say! PSHHHHH while it is super effective when done correctly, the statement above is typically where most internet gurus leave you.... with just a buzz word.    In this episode Alex breaks down the key componenets and questions that ACTUALLY build a niche market for you to cherry pick from at will. It's a lot simpler than you would think.  Looking to get more help? For $495 you can get access to our team of neuromarketers to help you build your own niche market. Just use this link to schedule: https://calendly.com/hiddenfallsmedia/60-min-consultation   Book your time now, and save yourself the time, money, and headache of trying to do this yourself. 

In this episode you get to hear the inside conversation between a tech/IT company and Alex on how to leverage content, paid media, and business development for growth.   

Understanding your customer life cycle is the key to how big brands grow. You hear people like Mr. Wonderful or Mark Cuban on Shark Tank talk about the importance of understanding your numbers, but what numbers are they talking about???  In this episode Alex breaks down the 5 main stages each person goes through inside of the buying cycle, and how to market appropriately. 

At just 17 years old, Henny Prod is a successful photographer and videographer specializing in rap music videos.  He touts himself as a one-man band that does all aspects of his craft himself, with customer satisfaction at the center of it all.  Lined up to do sports photography for his school when Covid hit and shut it all down, Henny was taken down a different path.  On a family trip to Chicago, he met Famous Dex and his videographer and thought he could be successful in that space.   With NFT's entering the scene, musicians are getting more exclusive with their content.  Henny see's vinyl coming back as a collector's item, with art being a big part of it.  Connecting with their audience is a big part of the rap world, and vlogging is on the rise. Being a musician is no longer just about making music, you have to create an experience.     What You'll Learn: How the rap industry is on top of social media. How NFT's are changing the music industry.  How exclusivity can drive sales. How taking a step back can propel you forward.    Favorite Quote: “Dig deep on your strengths, rather than focusing on your weaknesses.” -Henny Prod

Alex is coming in hot today with a stinger of an episode.  Keeping it short and sweet, he goes over the 3H formula that helps him and others to get all of their conversions.  Implement this strategy today and you'll see dramatic results.   What You'll Learn: What the heartache strategy is. What the helping step consists of. What happily ever after advertising means.   Favorite Quote: “We have to go after the heartache, then we can get to the helping.” -Alex Vonderhaar 

How well are you communicating with your audience?  Is your content clear and engaging?  To succeed in this digital age, you'll need to create quality content, and Alex is here to teach you how.  You'll want to grab a pen and paper and share this episode with anyone on your team. What You'll Learn: The steps to becoming a prolific content creator. The four stages to learning well.  Favorite Quote: “We're in a digital age, where content consumption is at an all-time high.” — Alex Vonderhaar

Do you have a goal of building a 7-figure business in 12 months?  Alex says that's plenty of time to make that happen.  We're already a month into 2022 so you should have mapped out your revenue goals for the year.  If you haven't, we're here to help.  Alex is sharing which questions to ask in order to create your revenue goals.  Once we have our numbers, it's time to plug them into a spreadsheet to see if we're on course to hit our goals. Everything we do rises and falls on strategy sessions.  This is when you discover what it's going to take to get you to your numbers.  Reverse engineering your goals is a great way to see how many sales calls, for example, you need every month.  It's important to come back to your sales and revenue goals everyday and to keep a scorecard on your KPIs.  Anytime you feel like you're falling behind, go back to your spreadsheet and go over the economics on how to make your goal a reality.   What You'll Learn: How to start breaking down revenue goals. How to tie KPIs to revenue goals. Why excel spreadsheets are your friend. What a scorecard is and how it works.   Favorite Quote: “Most people tell me they had no idea it was that easy to become a 6 or 7-figure brand.” -Alex Vonderhaar 

Alex is coming at you solo today to share his biggest life lesson as a neuro marketer.  It happened with his very first neuro marketing client.  He was confident he could help his client and ended up generating $2million in 3 days off of $50k in ad spend.  Alex had hit it out of the park and was on cloud nine.  Until he got a text that there was a problem.  It turns out Alex had done too well. He sold more inventory than was available.  Customers' money had to be returned and the company's reputation took a big hit. Not only did Alex not get paid, but he worked for free the next three months to help turn the company's reputation back around.  It taught him a valuable lesson, though, a lesson he credits with generating $60million in 2021 for his clients.  He learned to ask better questions.  Now he requires all new clients to go through a two-day deep dive.  He makes sure he has all the data he could possibly need before he starts making any decisions.   What You'll Learn: How Alex got into marketing. How to ask better questions. What one quality every entrepreneur has. What Alex's two-day deep dive consists of. Favorite Quote: “Great businesses are focused on creating an amazing experience for their customers.” - Alex   

Alex brings in Hidden Falls Media's Director of Business Development, Phil Leisure, to share what he knows.  In the last episode, we talked about the importance of setting a plan.  Last year brought failure for countless businesses, and it's because they didn't have a comprehensive marketing plan.  Marketing isn't sales, it's just a means of getting to the sales process.  Phil says with so many different avenues of marketing, it's foolish to focus on just one.     Phil reminds us to take a look at how clients are finding you, how you are using different marketing avenues, and in what combinations.  Is your brand creating a wow experience?  Do you even have a brand?  People will buy a product once, but they'll stay engaged with a brand.  It can be exhausting always trying to introduce a new product to keep people engaged with you.  Build your brand, build the experience, build your sales.   What You'll Learn: Where most holes in marketing plans are found. How to move from marketing to sales. How to analyze your customers' sales journey. How to utilize the back side of the funnel.   Favorite Quote: “In today's world, nobody doesn't know they're being sold to.” -Phil Leisure