Podcasts about grand effie

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times.Timestamps00:00:00 - Intro00:01:10 - How did Greg Hahn get into the advertising industry?00:02:42 - 14 years at BBDO00:03:52 - Getting fired from BBDO00:06:24 - From being fired to creating Mischief00:11:08 - The extraordinary cost of being dull00:14:11 - Why do so many companies play it safe?00:16:36 - Winning a Grand Effie with Tubi00:19:29 - The Mischief mindset00:26:21 - The opposite of a good idea can also be a good idea00:26:59 - How can you use you disadvantage as your advantage?00:30:50 - How can you change the context and reframe things00:34:10 - What would you do if you weren't afraid00:38:14 - How to make the best out of being fired00:49:24 - What Mischief believes in00:53:49 - How Mischief hires great people00:55:29 - How does Mischief stay sharp as they grow?00:56:29 - Choosing the right clients to work with00:58:55 - What's next for Mischief?01:00:10 - Hardest part of growing and scaling Mischief01:03:27 - Advice for starting an agency from scratch

On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.

Jason has been a trusted leader on amazing global brands including Apple, @Meta (AR, VR and Metaverse), TikTok, Amazon, The Walt Disney Company Pixar Animation Studios, American Honda Motor Company, Inc. and UNICEF. He's helped build and empower departments fueled by pride and passion, which has inevitably led to some breakthrough creative work spanning digital, social, performance, influencer, partnerships, traditional channels and the metaverse. He's currently leading all marketing for Hyundai Motor Company (현대자동차), Genesis and several other global brands. Other points of interest: Developed and wrote Apple “Mac vs PC” campaign (Campaign of the Decade by ADWEEK and Top 15 Campaigns of the Century by AdAge). Adweek Top 30 Creative Director + Campaign UK 40 Over 40 Top Digital Creatives. Winner of Grand Effie, Cannes Lions International Festival of Creativity Gold Lions in Film, Cyber, Design, Health and Branded Content & Entertainment. Emmy nom. Author of Creative Directions: Mastering the Transition --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott's six years ago. Soon after, Campbell's sold Arnott's to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life's Little Moments' campaign and achieved an ROI that put Arnott's in the top 10% of FMCG campaigns? Jenni Dill, the Chief Marketing Officer of Arnott's Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott's and what the ingredients are in a successful integrated model partnership. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Independent Political Strategist Bill Hillsman has masterminded some of the most effective and innovative election campaigns in the modern era. Hillsman first rocked the political world when he helped elect the late Minnesota Senator Paul Wellstone in 1990 in one of the biggest political upsets in decades. In 1993, Hillsman took over a floundering Minneapolis mayoral campaign four weeks before election day, resulting in Sharon Sayles-Belton's election as the first African-American and the first woman mayor of Minneapolis, a city comprised of 85 percent white voters. He later shocked the world by helping Jesse “The Body” Ventura become Governor of Minnesota in 1998. When he joined independent candidate Ralph Nader during the 2000 election, his inventive campaign, created on a tiny budget, had the whole country talking and rethinking how we sell our politicians. He worked on independent campaigns for Arianna Huffington for Governor of California in 2003 and Kinky Friedman for Governor in Texas in 2006. And he created the groundbreaking and award-winning “Not There” television ad for Operation Truth (later Iraq and Afghanistan Veterans of America) featuring Iraq veteran and amputee, Robert Acosta. Bill's innovative creative work has brought him a host of awards, including a Grand EFFIE for the Wellstone campaign. Both USA Today and Business Week named his Wellstone commercials the best political ads of 1990 and his Ventura commercials were honored with five POLLIE Awards from the American Association of Political Consultants. A master of effective TV Ads, marketing and branding, Bill is CEO of North Woods Advertising and has been working in independent politics for a generation–and understands independents better than anyone in America.  And for decades, Bill has been a man on a mission to change our political system. His book Run The Other Way is an eye-opening look at the political landscape with a cast of characters that includes Colin Powell, Ross Perot, Donald Trump, Kinky Friedman and Warren Beatty. And with independents in the driver's seat to determine the 2024 Presidential election (and the future of our country) Bill is a wise and experienced leader we all need to hear from.  He joins our host Paul Rieckhoff (@PaulRieckhoff) in this latest episode to share what can be learned from Ventura's campaign 25 years later, how he defines an independent voter, how he sees them defining themselves, and gives an assessment of the entire independent movement landscape ranging from No Labels and Forward to Robert F Kennedy Jr and Cornel West. And Paul asks Bill who he thinks will win the election—and they talk a little baseball and more. No other show is digging into all things independent politics like we are.  Every episode of Independent Americans hosted by author, activist and social entrepreneur Paul Rieckhoff is the truth beyond the headlines–and light to contrast the heat of other politics and news shows. It's content for the 49% of Americans that proudly call themselves independent. And delivers the Righteous Media 5 Is: independence, integrity, information, inspiration and impact. Independent Americans is your trusted place for independent news, politics, inspiration and hope.  -Join the movement. Hook into our exclusive Patreon community of Independent Americans. Get extra content, connect with guests, meet other Independent Americans, attend events, get merch discounts, and support this show that speaks truth to power.  - WATCH video of Paul and Bill's conversation here. -Check the hashtag #LookForTheHelpers. And share yours.  -Find us on social media or www.IndependentAmericans.us. And get cool IA and Righteous hats, t-shirts and other merch.  -Check out other Righteous podcasts like The Firefighters Podcast with Rob Serra, Uncle Montel - The OG of Weed and B Dorm.  Independent Americans is powered by veteran-owned and led Righteous Media. America's next great independent media company. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rochelle Webb is a clinical assistant professor of entrepreneurship and marketing at Loyola Marymount University. She's not only an academic powerhouse, but also the visionary founder and CEO of Optimist Made, connecting global designers to the American market.With over a decade in corporate America, Rochelle's expertise in global brand marketing has earned her accolades, including media plan of the year and a Grand Effie.An alumna of Columbia Business School and UC Berkeley's Haas School of Business, she brings an MBA-backed perspective to her ventures. Beyond her professional realm, Rochelle is a dedicated Board Member for 1% For The Planet and Movember, as well as an Advisory Board Member for the Make-A-Wish Foundation of Greater Los Angeles. A true leader with a heart for positive impact, Rochelle strives to leave our world better than she found it. Let's dive into her inspiring journey!Subscribe on Apple Podcast , Spotify or other major streaming platforms.If you have a comment, a question you wish I'd asked, an idea for an episode or want to say get in touch, I'd love to hear from you! Please keep in mind that this podcast is for the benefit of listeners and I am not interested in any “puff pieces.” Thank you for understanding!I would love to hear from listeners - what you like, how I can improve, and if there are any businesses you are curious to know more about. Please get in touch by sending me a message through my website.Anne McGintyUpcoming episodes are posted on Instagram atHow I Built My Small Business.

Arnott's last month landed the Advertising Council's Grand Effie after launching a master brand campaign that CMO Jenni Dill says delivered “10 per cent sales growth in dollar terms and three quarters of a share point growth” across the portfolio. It also helped put Arnott's ahead of the three-year growth plan she'd had to present to the board 13 days after joining from McDonald's. “Phenomenal” results, says Publicis Groupe CEO Michael Rebelo, given the effort it takes to move FMCG “super brands” like Tim Tams even a quarter of a per cent. And just the kind of hard business results Arnott's private equity owners KKR need to see from marketing. Dill says KKR is happy to keep investing in growth, hence her signing up for the job, provided she's not coming to them with soft metrics. So after working on new product sets, including healthier and gluten free ranges, and before approaching the hard, rational board with plans for a big, emotional TV-led push, she doubled down on pre-testing, market mix modelling and media benchmarking to show exactly where the growth opportunities lay. Backing secured, Dill went out with a fully integrated campaign tapping Arnott's Australian heritage and biscuity ‘moments that matter' that has since delivered in spades. Despite interest rate hikes hitting consumers hard, she predicts the brand investment will act as a moat and keep delivering well into 2024. Now Dill and Rebelo have their eyes on one, maybe two more Effies for next year, to make up for the one they're convinced they should have had last year. Here's how they landed the most coveted annual award for the serious end of town – and their take on how current market sentiment will play out across the piste into 2024.See omnystudio.com/listener for privacy information.

He makes great ads. And he makes great mustard.  Craig Allen is the Founder and Chief Creative Officer of creative agency CALLEN. Before establishing CALLEN, he spent nearly 10 years at Wieden + Kennedy, where he worked on various brands.  He most notably led the Old Spice team responsible for the “Smell Like A Man, Man” campaign. Craig has won the industry's most prestigious awards, including two Cannes Lion Grand Prix, Best In Show at The One Show, an ANDY Award, as well as two Black D&AD Pencils and the Grand Effie.  Most recently, Callen created an ingenious NIL (Name, Image, Likeness) partnership with the University of Texas running back and projected first-round NFL draft pick Bijan Robinson. Together, they created Bijan Mustardson, a brand of gourmet Dijon mustard. In this episode, Craig hits the trifecta of advice for those looking to break in and thrive in advertising. The three core tenants everyone should know.  Links Connect with Craig: here Connect with us: here Check out the mustard: here Win a Crowbar to break into advertising: here Partner Episode Disclosure This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure here.

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

Jason Sperling is an executive creative marketing lead with a proven ability to lead multiple teams and agencies, and create smart, strategic, breakthrough work. Continually earning the trust and appreciation from global brands, which have included Facebook, Honda, Apple, TikTok, Amazon, Disney Pixar, FOX, UNICEF and the LGBT Center Los Angeles. Accolades include: Grand Effie for ad effectiveness, Cannes Gold Lions in Film, Social Good, Design, Cyber and Health categories, multiple One Show Gold Pencils, and an Emmy nom. Apple ‘Mac vs PC' campaign declared “Best of the Century” by AdWeek. 2020 Tedx Speaker @ Carnegie Mellon University. Top 30 US Creative Directors, Adweek Top 40 over 40 Digital Creatives, Campaign US Author of Creative Directions: Mastering the Move from Talent to Leader (publisher: Harper Collins Leadership). Author of Look At Me When I'm Talking to You: Building Brand Attraction in an Age of Brand Aversion (on Instagram at @lookatmebook). Board member at UCLA School of Sociology and Depressed Cake Shop. Distinguished Alumni Award winner, Academy of Art University. Guest: Jason Sperling Title: Global Executive Creative Director Company: Facebook Reality Labs Website: https://about.facebook.com/

Dheeraj is an award-winning strategist in Asia. He has led his teams to win over 50 effectiveness awards including a Gold for Effectiveness at Cannes Lions 2017 and a Grand Effie at India Effies 2017. He has also won the Grand Prix at Spikes Asia 2019 and a Silver Lion at Cannes 2019. Dheeraj has been the recipient of the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. Hosted on Acast. See acast.com/privacy for more information.

As Founder & Chief Creative Officer of Circus Maximus, Ryan Kutscher spearheads strategic and innovative campaigns for established and emerging brands including Amazon Prime Video, Angry Orchard and more. Under his leadership, Circus Maximus was awarded AdAge's Small Agency of the Year in 2017. In building the small agency's roster to a team of 40 in five offices across three continents, Ryan is constantly redefining the boundaries of the traditional agency model. Ryan previously served as Chief Creative Officer of J. Walter Thompson's (JWT) New York office, receiving critical acclaim for his work on Band-Aid, Macy's, Smirnoff and Kraft. His ‘Magic Vision App' campaign for Band-Aid won the Gold Lion at Cannes. He has been named twice on Creativity's World's Most Awarded Creative Directors while he was at Crispin, Porter + Bogusky for his work on Burger King, Volkswagen, Alliance for Climate Protection, and many others. Ryan is a three-time Grand Prix winner at the Cannes Advertising Festival—for Method, VW, and Burger King. He also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Aside from his experience creating advertising campaigns, Ryan advocates for a creative approach to life, encouraging entrepreneurship outside of employees' daily duties at Circus Maximus, all while raising an Australian Shepherd on the mean streets of New York City.   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Get the Neuro-Insider: www.neuro-insider.com/insider  

On today's episode I chat with legendary creative Craig Allen. Craig spent nearly a decade at Wieden + Kennedy where he won armloads of awards including 2 Grand Prix Lions at Cannes, Best in Show at The One Show and a Grand Effie. His Old Spice campaign “Smell Like A Man, Man” has been lauded as one of the top ad campaigns of the 21st century. Craig co-founded his eponymous agency CALLEN in 2017 where he and his team have created celebrated work for brands including Clif Bar, Vistaprint and Liquid Death.   Now, it's been almost a year since I posted our last episode. My hope was for this interview to be the first in a new season of Don't Skip. But as it turns out, the extra time I had to create this podcast during covid has just completely evaporated.   So before anymore time slips away I really want to get this interview out there. It's a great one. Craig and I chat about his time at Wieden and how his insanely successful Old Spice work impacted his career early on. We talk about the challenges and opportunities of starting your own agency. And we talk about commercial directing and how Craig has actually directed a bunch of spots himself and almost ended up leaving agency life to become a commercial director.   Craig's work: thisiscallen.com Zack's work: zackseckler.com Find Zack on Instagram: @zackseckler Email us: dontskippodcast (at) gmail (dot) com Don't Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don't want to skip. Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures. Don't Skip is hosted by award-winning comedy director and photographer Zack Seckler.

In this episode, we are joined by Ryan Kutscher, an award-winning writer, creative director, and founder of Circus Maximus. The agency combines branding, content, and media while disrupting the traditional agency model as a marketing venture firm creating a true partnership with service-for-equity and other performance-incentivized relationships. Circus Maximus builds strategic narratives, creates and deploys content, and optimizes digitally native brands and Fortune 500 companies. Kutscher also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Tune in to learn more!

Managing stress is an important topic and more integral part of our conversation after experiencing two years of a global pandemic. On this episode we will be dividing deep tp learn how a company is leveraging technology and nutrition to relieve stress. Our guest today is Rachel Yarcony, prior to founding the company MyAir, Rachel had more than 20 years corporate experience working with companies such as Nestle and some pharmaceutical companies as well. Rachel won the Grand Effie twice for leading effective and break thorough innovation and holds B.A. in Psychology from Tel-Aviv University and MBA (with honor) from ESG France. She founded MyAir creating a personalized nutrition solution for stress management. According to the company, MyAir helps foster stress resilience through nutrition and data-driven insights. The company offers smart-wellness scientifically proven stress reduction platform for measuring, managing, and relieving stress, leading to healthier organizations from the inside out. learn more here>>http://myair.ai ---- The podcast is made possible by FoodNiche Inc., mission-driven company focused on creating a healthier food system through strategic partnerships and educative programming. To learn more about our conferences and other offerings visit: Foodnicher.com ------ For more Food + Health Talks Podcast: https://podcasts.apple.com/us/podcast/food-health-talks-with-dr-julia-olayanju/id1567321072 ------ To expand nutrition education in your school visit: foodniche-ed.com ------- To attend exceptional food industry conferences, discover and network with food industry change makers visit: foodnicher.com ------ Host To connect with Food + Health Talks host Dr. Julia Olayanju visit: juliaolayanju.com or connect with her on LinkedIn, Instagram and Twitter @juliaolayanju --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Nestle's Milo brand is in danger of losing its status as an iconic brand in Australia, Brand Finance Managing Director Mark Crowe says, unpacking the leaders and laggards in the latest Top 100 most valuable brand rankings, where 66 brands rose and 22 fell. But brand value and strength are more than just 'soft metric' leaderboards – they're being leveraged in hard financial terms by CFOs and CEOs in M&A negotiations and Crowe thinks marketers should be brought into those deals much earlier. A case in point, he says, is that analysts hungry for future cashflow indicators are driving demand for brand valuations. Meanwhile agencies and marketers have woken up to the fact they can demonstrate their direct impact on a brand by measuring the change over time – a major factor in NRMA landing the 2021 Grand Effie.See omnystudio.com/listener for privacy information.

Marketing for Westworld 4, Stranger Things 4, and The Boys 3 goes experiential. A new Stranger Things app enables you to order Dominos Pizza using your mind. Coors wants you to chill out with ads that nobody can see, but everybody can feel. Plus: nail polish that smells like everybody's favorite cheese product, Loaded Questions, and a whole lot more! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for

Grant is a brand planner with over 15 years of experience from the land down under - Australia. He has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's, etc). He has a passion for helping brands find and live their purpose whilst developing the most effective strategies and creative work possible. His most recent work for Crayola on the product colors of the world won a Gold Effie and was shortlisted for a Grand Effie amongst other global awards. Outside of work, Grant has been very active in advertising community coaching MAIP students, being an advisory board member for Miami Ad-School in Sydney, and guest lecturing at multiple universities both in NYC and abroad. Grant is a father to Henry, Husband to Julie, and Dog Dad to Arty and Abe (two sausage dogs). Highlights Who Grant Flannery is How Grant got into digital in the first place How he sees strategy and marrieds that into something to become a beautiful deployment of strategy and aligning with What drives markets What the two parts of purpose are How the brands should make difficult choices How he sees the world of creation What his take on Web 3 is How to reach out to Grant Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Grant Flannery https://www.linkedin.com/in/grantflannery https://twitter.com/grantpat 

­­Rob Schwartz is the Chair of the newly-formed TBWA NEW YORK GROUP which includes TBWAChiatDay NY, Lucky Generals NYC and 180NY. The Group is comprised of three distinct and separate creative agencies unified in their belief that the unreasonable power of creativity leads to unreasonably epic results for brands.Rob is the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that build brands and get results. Since he transformed from Chief Creative Officer of Chiat LA to CEO of Chiat New York, the office experienced explosive growth, more than doubling in size. And helping the TBWA Collective earn AdAge A-List honors (back to back), Adweek's Global Agency of the Year. And Fast Company's “Most Innovative Companies.”In 2019, Chiat NY earned 18 Lions marking the best creative performance at Cannes in the history of the office. Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, Lexus, McDonald's, Pepsi and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effie's, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member of the prestigious Titanium Lion.Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." The story of his New York office turnaround is a case study taught by Harvard Business School professors.A few more facts about him? He's written for Hollywood. He is a board member of the 4As. He is a Friar at the Friars Club. He has been a guest lecturer at Stanford, Harvard, USC, UCLA, CCNY and Yale. He's an original "Manbassador" of the 3% Movement and now proudly sits on their board. And serves in the board of City College of New York (BIC Program). His podcast, The Disruptor Series Podcast was named “Best Agency Podcast” by Adweek.When he's not working or tweeting, you'll find him hanging out with Betsy, his wife of 25+ years. And walking their black Labrador, Pepper around Washington Square Park.

My guest for this episode is, Neal Davies, CEO at BBDO Dublin. Neal has 30 years of leadership experience as a client, an agency practitioner and most recently as CEO of Effie Worldwide. He has held leadership roles in London and New York at Kodak, McCann, Naked Communications, TBWA and now at BBDO Dublin, having recently returned to Europe with his family after 18 years in the USA. Along the way he won the UK TV Commercial of the Year, a Grand Effie and a Regional Emmy.Connect with Neal - https://www.linkedin.com/in/neal-davies-5a61123/ BBDO - https://www.bbdo.ie/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

NRMA Insurance was “tanking” before IAG CMO Brent Smart returned from New York and appointed Accenture's The Monkeys, without a pitch, in an early Australian textbook execution of Les Binet and Peter Field's work around the business impact of investing long-term in brand. Smart went further but was unwavering from the get-go – as were The Monkeys - about returning to “HELP" in late 2017, according to a redacted entry submission to the Effies seen by Mi3. A series of brand-led campaigns, spearheaded by The Monkeys, took out the Advertising Council's Grand Effie Award last month for returning the ailing insurance company to category-leading growth. But just how bad were things at NRMA Insurance, and how and why did they return to a 20-year-old idea? Smart and The Monkeys' CEO Mark Green and Chief Strategy Officer Fabio Buresti get brutally honest.   See omnystudio.com/listener for privacy information.

What was the background, creative challenges and insights behind the Grand Effie Winning Campaigns for Bisleri & Star Plus ? What will be the role of story telling, creative ideas in the fast changing world of digital marketing? What will change and what will not? How did you turn your passion for english, into an interesting concept of 'The English Nut'. In light of that how do you look at personal branding? Sumanto answers the above questions and many more as he takes us on a fascinating ride on the various facets of his life- award winning advertising guru, actor, passionate English Nut, passion for Tagore etc. Sumanto Chattopadhyay is the chairman & chief creative officer of 82.5 Communications, Ogilvy Group, which he helped launch in 2019. Earlier, he was the executive creative director, South Asia, Ogilvy. Sumanto has won advertising awards at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. He won a Grand Effie for the Star Plus campaign and his company won another Grand Effie for the Bisleri Camel campaign. Please connect with him on https://www.linkedin.com/in/sumanto-chattopadhyay-827442182 Sumanto's alter ego is The English Nut, his channel which has a lot of wit and wisdom about the English language. Please Visit The English Nut Channel on Youtube : https://www.youtube.com/channel/UCH9PeUclH0VY9vnESCj-Tlg Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #awardwinningads #advertisingcasestudy #theenglishnut

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause.  Today, we start a series on Channel Mastery about how to take action on that super important goal.  Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking action toward supporting that cause every month going forward. Consumers are demanding that their favorite brands align with them ethically and that those brands are taking action to make the change happen in the world they want to see. They no longer witness their government or other trusted institutions creating that change; so they’re now expecting their favorite brands to do just that.  Our first expert resource on that topic, hand picked for you, Channel Masters, is Chris Steinkamp, my guest on the Channel Mastery podcast today. Chris is the Principal and Founder of Baselayer Group and one of the founding members of Protect Our Winters (POW).  Chris is a fantastic resource for specialty brand leaders intent on aligning their ‘why’ with social and environmental impact. In this episode, you’ll learn how to give you fans and followers what they want: a cause to believe in and join, as well as a way to “roll up their sleeves and do something” with you to create change. Chris shares stories from the early days of POW and how other brands are leading by example to make real impact. So many brands want to do the right thing right now, and consumers are tying their dollars to their values and supporting brands and businesses that align with them. We dive into creating movements and how brands can build deep loyalty from their fans and followers through corporate social responsibility.  Chris Steinkamp is the principal of Baselayer, a marketing consultancy that helps values-driven businesses and organizations build their brands and drive change through impactful brand strategies and consumer engagement initiatives. In 2007, he started Protect Our Winters (POW) with Jeremy Jones and was the executive director of the organization for a decade. He wrote the mission and the strategic business plan, built the POW brand and launched numerous initiatives and partnerships that established POW as the pre-eminent climate organization representing the outdoor sports community around the world. He spent most of his career in Los Angeles, at advertising and marketing agencies such as TBWAChiatDay, Deutsch and Octagon, developing award-winning campaigns for Nissan and BMW, and was part of the core team that won the Grand Effie for Nissan.

Join Silas Hite and 'She' as he shares his music and journey into the industry as a composer for others and self. He shares what is possible when you compose music for others and self. We will listen to a few songs from Sounds for a Dinner Party. Silas shares what is possible within music."'Joy' is a moving target. How you access JOY changes with you."Soundcloud https://soundcloud.com/satincowboySilas Hitehttps://www.silashite.com/BandcampMusic:The Rest of Your Lifehttps://soundcloud.com/satincowboy/the-rest-of-your-life?in=satincowboy/sets/silas-hite-presents-vol-1-sounds-for-a-dinner-partySilas Hite is an Emmy award winning artist and composer currently living and working in Los Angeles. His scores have garnered an Emmy, a Grand Clio, a Cannes Titanium Grand Prix, a Grand Effie and Adweek's Campaign of The Decade.He began his career working with his uncles, Mark and Bob Mothersbaugh (Devo), at Mark's music studio, quickly earning a position as a full-time, in-house composer. Over the span of seven very productive years, he honed the craft of creating both mainstream and mutated music. Striking out on his own in 2009, Silas has since become an in-demand freelance composer. In addition to scoring commercials, films, games and TV shows, he writes songs and creates art. Recently his drawings were acquired by The Getty Permanent Collection and his music was in The 2014 Whitney Biennial.

Join Silas Hite and 'She' as he shares his music and journey into the industry as a composer for others and self. He shares what is possible when you compose music for others and self. We will listen to a few songs from Sounds for a Dinner Party. Silas shares what is possible within music. "'Joy' is a moving target. How you access JOY changes with you." Connect:  Soundcloud Silas Hite Bandcamp Music: The Rest of Your Life Silas Hite is an Emmy award winning artist and composer currently living and working in Los Angeles. His scores have garnered an Emmy, a Grand Clio, a Cannes Titanium Grand Prix, a Grand Effie and Adweek's Campaign of The Decade. He began his career working with his uncles, Mark and Bob Mothersbaugh (Devo), at Mark's music studio, quickly earning a position as a full-time, in-house composer. Over the span of seven very productive years, he honed the craft of creating both mainstream and mutated music. Striking out on his own in 2009, Silas has since become an in-demand freelance composer. In addition to scoring commercials, films, games and TV shows, he writes songs and creates art.  Recently his drawings were aquired by The Getty Permanent Collection and his music was in The 2014 Whitney Biennial.

Silas Hite is an award winning composer. His awards include an Emmy, a Grand Clio, a Cannes Grand Prix, a Grand Effie, and Adweek's Campaign of The Decade. He has contributed memorable music to some of the top selling video games of the past ten years and created scores for many blockbuster and independent films. His score and original songs routinely play in television shows around the world. His music has played in such venerable institutions as the San Francisco Museum of Modern Art, the Los Angeles Museum of Contemporary Art, the New York Museum of Modern Art, and in the spring of 2014, The Whitney Biennial.Silas's links:Web: http://www.silashite.comFacebook: https://www.facebook.com/Silas-Hite-Composer-and-Visual-Artist-143443615698996/Twitter: https://twitter.com/satincowboyInstagram: https://www.instagram.com/silas_hite/?hl=enSoundcloud: https://soundcloud.com/satincowboy And don’t forget to support the podcast by subscribing for free, reviewing, and sharing.  Web: https://unstructuredpod.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp  Join the Facebook group: fb.com/groups/unstructured 

Jeannie and Adam discuss the shifting landscape of storytelling in journalism with L.A. Times VP of Strategy and Development Clint Schaff. The L.A. Times and the shifting landscape of storytelling in journalism Today’s consumer demands high quality content, delivered where they want it, when they want it, and with context that suits their personality. As a result, brands are constantly pushing to tell their stories in different ways on many platforms. With the rise of social media, blogging, artificial intelligence, storytelling in journalism has taken on staggering complexity in terms of serving different kinds of consumers. Gone are the days when the newest stories were only delivered via newspaper or TV. Consumers get their news through text messages, social media, blogs, YouTube videos, and more. What’s more, they are now able to engage with the stories – sharing their own opinions and sparking debates amongst themselves. “If Mark Twain were born today, he may not be an author. He’d probably have a YouTube channel…” –Clint Schaff So how can your brand approach storytelling for the changing masses? What’s the experience you’re trying to deliver, and what channels should you use? We thought it would be great to take some lessons from a brand that’s in the business of storytelling! So we’re thrilled to bring you Clint Schaff, VP of Strategy and Development at the L.A. Times. “People expect more of the news media.” –Clint Schaff In this interview, Clint shares the many ways the L.A. Times navigates the changing landscape of journalism to deliver news on many platforms to different kinds of audiences. They’ve found amazing ways to inform and engage people around stories they may have already heard. In fact, they give readers a chance to share their own take on the stories that continue to develop while having their voices be heard. “If we’re covering things in a way that is not viewed as fair…it will be known.” –Clint Schaff It’s an amazing time for journalism, no doubt! But it’s also an amazing time for YOU – whether you’re a writer or a brand telling stories to engage customers. Whatever industry you’re in, telling your story in ways different people will identify with is incredibly powerful in the digital age. Listen in for tips from a leader in the storytelling business. Interview Highlights How is the L.A. Times adapting to the changing media landscape and serving customers in new ways? [5:15] Some people want hard news while others want sensational and entertaining news. So how does the L.A. Times address balance these two very different audiences? [11:40] What do we need to change to tell better stories for today’s ever-diversifying audiences? [13:50] Clint gives us a peek at what’s new for the 2018 Festival of Books, the world’s largest literary event. [17:00] If the L.A. Times does so much aggregating to tell more meaningful stories, then how do they cut through the noise? [24:35] About our guest Clint Schaff is an executive, educator and entrepreneur that builds community through marketing communications and advertising content. In 2016, Clint joined the Los Angeles Times as its VP of Strategy and Development, and is developing innovative content platforms and utilities in areas including premium branded entertainment.  Prior to that, he had built and led agency teams for The Wonderful Company, GroupM, Golin, Edelman and Vision7. His work at Edelman with Activision's Call of Duty won a Grand Effie, a Gold Effie and a Gold Sabre.  Early in his career, Clint took on leadership roles within labor unions and for political campaigns, and served as a White House intern. Clint also serves as an adjunct professor at USC’s Annenberg School for Communication and Journalism.   Connect with Clint LinkedIn Facebook Twitter   Related Content 360Connext® post, 3 Tips to Make You Overcome Fear of Disruption Customers That Stick® post, What Great Brands Do Episode 306: Eric Porres, Personalized Video Experience Episode 140: Bryan Kramer, The Art of Shareology We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Start creating a successful CX strategy Are you ready to build a customer experience strategy on a solid foundation for the long term? We’re shattering the top 5 CX strategy myths in our latest evergreen webinar. You will learn: How to avoid the 5 so-called “Customer Experience Strategies” that aren’t strategies at all What drives a winning customer experience strategy and examples of companies that “get it” How to create a foundation for a customer experience strategy that works for the long term Join Jeannie at a time that works for you for some serious mythbusting and a head start on creating a customer experience strategy that works!  Sign Me Up!     Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.